US1800550A - Display carton - Google Patents

Description

April 14, 1931. J. J. MAHONEY. JR,. ET AL 1,800,550

- DI SPLAY CARTON Filed Sept. 17 1928 Attorneys Patented Apr. 14, 1931 UNITED STATES PATENT OFFICE JOHN J'. MAHONEY, JR., AND WILLIAM J". CARTER, OF CHATTANOOGA, TENNESSEE, AS-

- SIGNORS TO TOM HUSTON, 0F COLUMBUS, GEORGIA DISPLAY CARTON Application filed September 17, 1928. Serial No. 308,117.

Our invention relates to cartons and has for its object the provision of an article of the character designated which shall be adapted for use both as a container for goods being shipped from the manufacturer or jobber and as a means for displaying the goods after their receipt by the retailer.

Our invention comprises, briefly, a carton made in a manner well understood, by folding a properly shaped blank of suitable material such as cardboard toform a rectangular box with a forwardly foldable cover. The blank is provided with diagonally-extending weakenin g lines from the outer edge inwardly, and with a transverse slit joining the inner ends of the weakening lines. When the blank is folded to form the box, the weakening lines extend downwardly from the rear wall to the .front and the slit extends-across the front.

The goods are shipped in the carton thus formed so that, when received by the retailer, he has only to grasp the upper part of the carton by the slit and tear it along the diagonal lines to form an attractive display package with the oods extending above the sides and front of t e box.

In addition the cover may be raised to a vertical position and have its end folded downwardly behind the goods in the carton. Slits are provided in the cover extending to one side of the line of fold so as to form a display tongue which stands above the line of fold when the cover is in display position.

.When the box is closed, this tongue lies in the plane of the cover and closes the top of the carton.

Display boxes have heretofore been made by providing a box having downwardly sloping sides and a hinged cover having cooperating sloping sides, but such boxes are relatively expensive to manufacture. With our improved'structure, wherein a single blank of material is utilized for forming the carton, the cost of manufacture is greatly decreased.

An article embodying features of our invention is illustrated in the accompanying drawings, forming a part of this application, wherein Fig. 1 is a view of the blank employed in forming the carton;

Fig. 2 is a perspective view of the carton formed ready for shipment;

Fig. 3 is a side view of the carton showing the method of tearing off the sides;

Fig. 4 is a perspective view of the carton after the sides have been torn away to form a display carton, and

Fig. 5 is a view of the bottom of the carton.

Referring to the drawings, we show in Fig. 1 a blank adapted to be folded to form a carton. The blank comprises a rear portion 10, side portions 11 and 12 and a front portion 13. The side portion 12 has a gummed flap 1 1 for pasting to the rear portion 10 when the box is formed. The blank is creased along lines 16, 17 18 and 19 to facilitate folding. The blank is also creased transversely along a. line 21 and slit along lines 22, 23 and 24 up to the line 21 to form bottom flaps 26, 27, 28 and 29. The bottom flap 26 is formed with slits 31 to receive tongues 33 formed on the flap 28 as shown in Fig. 5, to close the bottom when the carton is formed.

At 36 is shown a flap for forming a cover for the carton, the blank being creased along the line 37 to permit downward folding of the flap 36. The flap 36 is creased along the line 38 extending across its mid-portion and along the line 39 near its end to form a tongue extending downwardly into the cartori when it is closed. The flap 36 is slit to form a tongue 41 which lies in the plane of the cover when the carton is closed, but which stands vertically in display position when the carton is opened and the upper partofthe flap 36 is folded downwardly to extend into the carton asis shown in Figs. 3 and 4.

The side portions 11 and 12 are provided with tabs 42 and 43 adapted to be bent downwardly along creases 4 1 and 46 and folded beneath the flap 36 when the carton is closed.

The structure so far described, with the exception of the display tongue 41, is of conventional design and is such as has already been employed in the shipment of goods. The adaptability of our improved carton for display purposes, as well as for shipping purposes, forms a very important part of our invention and will now be described. Extendthereof on the side portions 11 and 12 are diagonal weakening lines 51 and 52 formed by scoring, perforations, or otherwise, so as to render the carton readily tearable along {said lines. Joining the lower ends of the lines 51 and 52, across the front portion 13, is a slit 53 cut through the wall of the carton so as to leave a smooth upper edge 54, as shown in Fig. 4.

When the carton is received by the retailer, he has only to insert his fingers in the slit 53, as shown in Fig. 3, and pull upwardly to tear the sides of the box along the lines 51 and 52, thereby leaving the goods within the carton 5.extending above the sides and front of the carton in a prominent display position. At the same time, the flap 36 is raisedto a vertical position, as shown in Fig. 3, with the up per portion folded downwardly into the carton behind the displayed goods, and the tongue 41 projecting upwardly in a prominent display position. .It will be apparent from the foregoing description that our improved carton is adapted for both the shipping and display of goods and that, when formed into a display carton, the smooth lines of the upper edge 54 of the front of the carton affords a pleasing appearance such as would-not be the case if the carton'were torn along a scored or perforated line. It will also be apparent that the formation of our improved carton from' a single thereof and the front wall of said box being slit across even with the lower ends of the weakening lines to facilitate tearing off the sides along the weakening lines to formva display package, a top formed from a continuation of the rear wall of the box folded over, said top being adapted to be folded rearwardl to a vertical display position and downwardly with its lower end projecting into the box behind the goods displayed, said blank of material greatly reduces the cost of manufacture.

While we have shown our invention in but one form, it will be obvious to those skilled in the art that it is not so limited but is susceptible of various changes and modifications, without departing from the s irit thereof, 40 andwe desire therefore that o y such limitations shall be placed thereupon as are imposed by the prior art, or as are specifically set forth in the appended claims.

What we claim is:

1'. A display carton comprising a rectangu- 'lar cardboard box with sides having down-' wardly inclined weakenin lines extending from rear to front for tearing, a slit extending across the front even with the lower ends of the weakening lines to grasp in tearing off the sides leaving a smooth front surface, a top formed from a continuation of the rear wall of the box folded over, said top being adapted to stand in a vertical position for display purposes and creased to have one end folded over and extend downwardl into the carton behind the goods displaye and' slits in the top forming a display element extending above the line of fold;

2. A carton for shipping and displaying goods formed from a single blank of material creased tofoldover and form a rectangular box, each of the side walls of said box having a weakening line inclined downwardly from the rear wall of the box to the front wall top having slits therein forming a display tongue projectin above the line of fold'when the top is in disp a position.

In testimony w ereof we aflix our signatures.

JOHN J MAHONEY, JR. WILLIAM J. CARTER.

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