TW202314535A - Data display method, computer device and computer-readable storage medium - Google Patents

Abstract

The embodiments of the disclosure provide a data display method, computer device and computer-readable storage medium, wherein the method comprises: scanning the guide ticket to obtain the location of the augmented reality AR device; displaying a virtual guide map corresponding to the guide ticket in the AR environment of the AR device; detecting that the AR device is located in any guide area identified by the virtual guide map, and obtaining the first historical guide information of the AR device; displaying the presentation effect content corresponding to the guide area in the virtual guide map in the AR environment based on the first historical guide information.

Description

Data presentation method, computer equipment, and computer-readable storage medium

The present invention relates to but not limited to the field of augmented reality technology, especially relates to a data display method, computer equipment and computer-readable storage medium.

In order to facilitate tourists to visit the scenic spots, QR codes or guide boards are usually set up in each scenic spot; tourists can open the introduction page of the scenic spot by scanning the QR code set in the scenic spot, so as to learn about the scenic spot through the introduction page Understand, or directly read the introductory text of the guide board set at the scenic spot, so as to learn the guide information and related historical stories of the current guide attraction. In this way, the guide content that can be presented to the user is relatively simple.

Embodiments of the present invention at least provide a data display method, computer equipment, and a computer-readable storage medium.

An embodiment of the present invention provides a data display method, including: Scan the guide ticket to obtain the location of the augmented reality (Augmented Reality, AR) device; display the virtual guide map corresponding to the guide ticket in the AR environment of the AR device; detect the AR device Located in any navigation area identified by the virtual tour map, acquiring first historical tour information of the AR device; based on the first historical tour information, displaying the virtual tour guide in the AR environment Browse the presentation effect content corresponding to the navigation area in the map.

An embodiment of the present invention also provides a data display device, including: The scanning module is configured to scan the guide ticket to obtain the location of the augmented reality AR device; the first display module is configured to display the corresponding guide ticket in the AR environment of the AR device. Virtual tour map; acquisition module, configured to detect that the AR device is located in any navigation area identified by the virtual tour map, and obtain the first historical tour information of the AR device; the second display module, It is configured to display, in the AR environment, the presentation effect content corresponding to the navigation area in the virtual navigation map based on the first historical navigation information.

An embodiment of the present invention also provides a computer device, including: a processor, a memory, the memory stores machine-readable instructions executable by the processor, and the processor is configured to execute the instructions stored in the memory. Machine-readable instructions, when the machine-readable instructions are executed by the processor, when the machine-readable instructions are executed by the processor, the steps in any one of the above data presentation methods are executed.

An embodiment of the present invention also provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed, the steps in any one of the above data presentation methods are executed.

An embodiment of the present invention provides a computer program product, including computer-readable codes. When the computer-readable codes run on the device, the processor in the device executes the program for implementing the data display method in any embodiment of the present invention. some or all of the steps.

An embodiment of the present invention provides a computer program configured to store computer-readable instructions, and when the computer-readable instructions are executed, the computer executes some or all steps of the data display method in any embodiment of the present invention.

In the embodiment of the present invention, by scanning the guide ticket, the AR device can enter the AR environment more conveniently and quickly, and display the virtual guide map corresponding to the guide ticket in the AR environment. If it is located in any navigation area identified by the virtual tour map, then according to the first historical tour information of the AR device, the presentation effect content corresponding to the navigation area in the virtual tour map is displayed in the AR environment, thereby improving In order to ensure the diversity of content displayed to users in each navigation area.

For the effect description of the above-mentioned data display device, computer equipment, computer-readable storage medium, computer program product and computer program, please refer to the description of the above-mentioned data display method. In order to make the above-mentioned objects, features and advantages of the present invention more comprehensible, some embodiments will be described in detail below together with the accompanying drawings.

In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only It is a part of embodiments of the present invention, but not all embodiments. The elements of the embodiments of the invention generally described and illustrated herein may be arranged and designed in a variety of different configurations. Accordingly, the following detailed description of the embodiments of the present invention is not intended to limit the scope of the claimed invention, but merely represents exemplary embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by those skilled in the art without making creative efforts belong to the protection scope of the present invention.

After research, it is found that in order to facilitate tourists to visit the scenic spots, QR codes or guide boards are usually set up in various scenic spots; tourists can scan the QR codes set in the scenic spots to open the introduction page of the scenic spots to pass the introduction Learn about the attractions on the page, or directly read the introductory text of the guide boards set at the attractions to learn the guide information and related historical stories of the current guide attractions. In this way, the guide content that can be presented to users relatively simple.

Based on the above research, the embodiment of the present invention provides a data display method. By scanning the guide ticket, the AR device can enter the AR environment more conveniently and quickly, and display the virtual information corresponding to the guide ticket in the AR environment. The guide map, if it is detected that the AR device is located in any guide area identified by the virtual guide map, then according to the first historical guide information of the AR device, display the virtual guide map in the AR environment and the guide The display effect content corresponding to the area, thereby improving the diversity of the content displayed for users in each navigation area.

For the defects in the above schemes, all are the results obtained by the inventor after practice and careful study. Therefore, the discovery process of the above-mentioned problems and the schemes proposed in the embodiments of the present invention below should all be the inventors in this paper. Contributions made to the invention during the course of the invention.

It should be noted that like numerals and letters denote similar items in the following figures, therefore, once an item is defined in one figure, it does not require further definition and explanation in subsequent figures.

In order to facilitate the understanding of this embodiment, a data display method disclosed in the embodiment of the present invention is firstly introduced in detail. The execution subject of the data display method provided in the embodiment of the present invention can be, for example, an AR device, and the AR device is capable of supporting the AR function. For example, AR devices include but are not limited to mobile phones, tablets, AR glasses, etc. In some possible implementation manners, the method for displaying data may be implemented by a processor invoking computer-readable instructions stored in a memory.

Referring to Fig. 1, it is a schematic flow diagram of a data display method provided by an embodiment of the present invention. The method includes steps S101 to S104, wherein: S101. Scan the guide ticket to obtain the location of the augmented reality AR device. S102. Display a virtual tour map corresponding to the tour ticket in the AR environment of the AR device.

In the implementation, the current position of the AR device can be obtained according to the positioning sensor on the AR device; in addition, the real-time scene image collected by the AR device can also be obtained; the guide ticket based on the real-time scene image and construction The corresponding three-dimensional scene model of the target scene determines the positioning information of the AR device. For implementation, refer to the implementation manner of determining the location of the AR device in S103.

Wherein, the guide ticket may include, for example, an electronic ticket or a paper ticket of any target scene; the target scene may include at least one of scenic spots, museums, exhibition halls, memorial halls, and other scenes that users can visit.

In implementation, after the user uses the AR device to scan at least one of the text, pattern, and identification code on the guide ticket of any target scene, the augmented reality AR environment can be started.

Here, the AR environment can be realized by, for example, a web terminal or a small program deployed in the AR device. After the AR environment is started, a pre-built virtual tour map of the target scene can be displayed in the AR environment. Wherein, the pre-constructed virtual guide map of the target scene may use the structure from motion (Structure from Motion, SFM) technology to process the pre-collected multiple images corresponding to the target scene, and generate a map of the target scene. The high-precision map can also be a two-dimensional or three-dimensional map with certain design items, and the form of the virtual tour map can be determined according to the actual application scenario. In the virtual tour map, for example, different tour areas can also be marked.

The data presentation method provided by the embodiment of the present invention also includes: S103. It is detected that the AR device is located in any navigation area identified by the virtual guide map, and first historical navigation information of the AR device is acquired.

In implementation, at least one navigation area contained in the target scene is generally identified in the virtual navigation map of the target scene; An exhibition area in an exhibition hall; for example, the guide area can be a calligraphy exhibition area or a painting exhibition area in a painting and calligraphy exhibition hall, or it can also be a certain scenic spot area, etc.

The first historical navigation information may include at least one of the following: when the user of the AR device visits any navigation area in the target scene, the operation information of the first navigation material corresponding to the navigation area displayed for the user, and The target preference type of the first navigation material corresponding to the navigation area displayed for it; wherein, each navigation area in the target scene is provided with a variety of corresponding navigation materials, for example, it may include various types of navigation videos, navigation At least one of the navigation animation, the virtual model of each navigation area, the voice of the guide, the introduction information of the guide text, etc.; here, the guide video, the guide animation, the virtual model of each navigation area, and the introduction The type of information may include but not limited to at least one of various types such as cartoon type and animation type; the type of guide voice may include but not limited to at least one of various types such as cheerful female voice, deep male voice, immature child voice, etc.; the first guide The navigation material includes the navigation material displayed for the user of the AR device.

The operation information of the first navigation material corresponding to the navigation area may include at least one of the first operation information and the second operation information; the first operation information is used to indicate that the user of the AR device is interested in the first navigation material For example, the first operation information may include but not limited to at least one of adding attention operation, like operation, and sharing operation; the second operation information is used to indicate that the user of the AR device has no interest or interest in the first navigation material For example, the second operation information may include but not limited to at least one of a skip operation, a close operation, and a fast-forward operation. Exemplarily, by analyzing the operation information of the first navigation material corresponding to the navigation area, it is possible to determine the degree of interest of the user to which the AR device belongs to each first navigation material that has been displayed for it, and the preference of the user to which the AR device belongs The target preference type of the first navigation material; when the user of the AR device performs operations with positive emotions such as adding attention, liking, and sharing to the first navigation material corresponding to the displayed navigation area , it is determined that the user of the AR device is interested in the first navigation material, and the first navigation material can be pushed for the user of the AR device again, or the first navigation material can be pushed for the user of the AR device. navigation materials of the same type to meet the user’s interest points and improve the navigation experience; when the user who belongs to the AR device performs: skip operation, close operation, and When performing operations with negative emotions such as fast-forwarding operations, it is determined that the user of the AR device is not interested in the first navigation material, and then push other content other than the first navigation material for the user of the AR device again. Navigation materials to meet the user's points of interest and improve the navigation experience.

Exemplarily, if the user of the AR device closes the cartoon-type guide video, guide animation, virtual model of each guide area and guide text introduction information corresponding to the guide area displayed for it, then it is determined that the user has If you are not interested in cartoon-type guide videos, guide animations, and virtual models of each guide area, you can push other types of guide videos, guide animations, and other types of guide videos, guide animations, and guides in each guide area for users. virtual model.

When determining the location of the AR device, in order to reduce the amount of data processing and quickly determine the current location of the AR device, the current location of the AR device can be determined according to the positioning sensor on the AR device; among them, the positioning sense The sensor may include, for example, a global positioning system (Global Positioning System, GPS), an inertial sensor (Inertial Measurement Unit, IMU), and the like.

In addition, the location information of the AR device can also be determined by acquiring the real-time scene image collected by the AR device; based on the real-time scene image and the constructed 3D scene model of the target scene corresponding to the guide ticket. Here, after acquiring the real-time scene image collected by the AR device, the feature points in the real-time scene image can be extracted, and the feature point can be matched with the feature point cloud included in the 3D scene model to determine that the real-time scene image collected by the AR device location information at the time. The positioning information may include at least one of position information and orientation information. For example, the position information may be the coordinate information of the AR device in the coordinate system corresponding to the 3D scene model; the orientation information may be the Euler angle corresponding to the AR device.

In another embodiment, the three-dimensional scene model of the target scene corresponding to the guide ticket can be constructed according to the following steps: collect multiple frames of scene images at different positions, different angles, and different times in the target scene, and for each frame of the scene image Perform feature point extraction to obtain the point cloud set corresponding to each frame of the scene image; use the point cloud set corresponding to the multi-frame scene image to obtain the feature point cloud corresponding to the target scene, and the feature point cloud corresponding to the target scene constitutes a three-dimensional scene model.

Or collect scene videos corresponding to target scenes at different positions, different angles, and different times, obtain multiple frames of video frames from the collected scene videos, extract feature points from each frame of video frames, and obtain point cloud collections corresponding to each frame of video frames ; Obtain a 3D scene model corresponding to the target scene by using the point cloud sets corresponding to the multi-frame video frames.

Here, by using the real-time scene image collected by the AR device and the constructed three-dimensional scene model, the current position of the AR device can be determined more accurately.

After determining the current location of the AR device, based on the current location of the AR device and the location information of each navigation area identified on the virtual navigation map, it can be determined whether the AR device is located in any of the navigation areas identified on the virtual navigation map. within the navigation area; if it is detected that the location information corresponding to the current location of the AR device is consistent with the location information of any navigation area identified by the virtual navigation map, then it is determined that the AR device is located in any navigation area identified by the virtual navigation map. within the region, obtain the first historical navigation record when the AR device historically visited any navigation area, so as to determine the navigation material matching the user’s point of interest for the user to which the AR device belongs based on the first historical navigation record , to generate presentation effect content corresponding to the navigation area based on the navigation material.

S104. Based on the first historical navigation information, display the presentation effect content corresponding to the navigation area in the virtual scenic spot navigation map in the AR environment.

In implementation, when displaying the presentation effect content, for example, the presentation effect content can be combined with the video or image captured by the AR device; for example, the image captured by the AR device includes the navigation objects in the navigation area; The image captured by the device determines the position of the navigation object in the image, and based on the position, determines the display position of the rendering effect content. For another example, when the guide ticket is scanned, the image of the guide ticket will be obtained; for example, the position of the guide ticket in the image can be used as a reference to determine the display position of the presentation effect content, here, for example, according to The position of the guide ticket in the image determines the display plane or space, and the position of the display plane or space is the display position of the presentation effect content.

In addition, the position of the AR device in the target scene can also be determined according to the image captured by the AR device and the pre-generated three-dimensional scene model of the target scene. Then, based on the position, the display position for presenting the effect content is determined.

After the display position of the presentation effect content is determined based on any of the above methods, the presentation effect content is displayed in the AR environment according to the display position. When displaying the presentation effect content combined with the image captured by the AR device, for example, the presentation effect content may be displayed at the front end of the image captured by the AR device.

The presentation effect content may be generated based on the navigation material determined by the first historical navigation information; the presentation effect content may include but not limited to at least one of target rendering content and audio content, and the target rendering content may include but not limited to guide At least one of video, image, animation, virtual model, AR special effect, and text corresponding to the browsing area; wherein, the virtual model may include, for example, a two-dimensional model or a three-dimensional model. The audio content may include but not limited to at least one of music materials corresponding to the navigation area, voices explaining scenic spots related to the navigation area, and the like.

For example, when the content of the presentation effect includes audio content, the virtual scenic spot guide can be displayed in the AR environment after the user reaches any guided area (such as a specific scenic spot) and the AR device meets the conditions for entering AR and explaining the conditions. The explanation content corresponding to the navigation area in the map, when the user chooses to start playing the audio, matches the keywords in the audio with the set explanation content and AR special effects, and searches for the corresponding information in real time according to the keywords in the audio. Explain the content, and match the different explanation content with the divided time period. For example, according to the keyword, the time period from 0 milliseconds to 1200 milliseconds matches the explanation content A. At this time, you can combine the virtual scenic spot guide map in the AR environment as The user shows the AR special effects corresponding to the explanation content A, and uses AR to guide the user to look at the corresponding scenic spot; when the audio of the explanation content A ends, the user is prompted that the explanation content A has been explained and guides the user to click on the next piece of audio ; When all audio content has been played, the tour ends. In addition, in the process of using AR to guide the user to look at the corresponding scenic spot, it can be detected whether the user is looking at the corresponding scenic spot, and if the user is not looking at the scenic spot, the user is prompted to look at the scenic spot; In the case of the scenic spot, detect whether the distance between the user and the scenic spot is less than the set distance threshold, and prompt the user to approach the scenic spot if the distance between the user and the scenic spot is smaller than the distance threshold. In this way, in addition to the AR audio explanation based on the explanation content corresponding to the navigation area where the user is currently located, it is also possible to combine the virtual scenic spot guide map with the AR audio guide, thereby increasing the practicality and flexibility of the AR audio guide sex.

For another example, when the content of the presentation effect includes AR special effects, the AR special effects can be combined with user information. When the AR device scans the QR code, it can also obtain user information, such as device number information, which can be used in the original AR special effects. On the basis of superimposing special effects corresponding to user information, the original AR special effects and special effects corresponding to user information can be superimposed and displayed at the same time, and can also be played back and forth. In addition, it is also possible to update the guide route in the virtual guide map according to the number of visits to each tour area, recommend guide routes based on the user's historical records (such as giving priority to recommending guide routes that users have visited multiple times) or update Scenic spot stories on postcards of scenic spots, etc. If the user clicks to skip the AR explanation here when passing through some guided areas in the past, the content of the AR story will be replaced or other guided tour routes will be recommended for the user next time they pass by.

For another example, if the content of the presentation effect includes an AR photographing special effect template related to the navigation area, when the user arrives at a certain navigation area, the AR device can obtain the AR photographing template related to the navigation area and prompt Users can take pictures to check in or record their mood in words, and at the same time support one-click sharing of check-in content with friends. When the user reaches the end of the tour, the check-in record during the tour will be displayed. Different AR photo effects templates can be pushed for users to choose according to the number of times the user visits the navigation area. Information such as "1st visit"; when the user has visited the navigation area many times to check in, the historical check-in records can be called to generate a check-in album of the navigation area and sent to the user, and the user can save it to the photo album or share it with friend.

During implementation, if the first historical navigation information includes the first operation information for the first navigation material corresponding to the navigation area, it is determined that the user to which the AR device belongs has a degree of interest in the first navigation material, then According to the first navigation material corresponding to the first operation information, from the second navigation material corresponding to the navigation area, determine the first target guide whose matching degree with the first navigation material is greater than a preset matching degree threshold. navigation material; based on the first target navigation material, generate presentation effect content corresponding to the navigation area, and display the presentation effect content corresponding to the navigation area in the virtual tour map in the AR environment.

The second navigation material may include other navigation materials in the navigation materials corresponding to the navigation area except the first navigation material. In implementation, multiple tags representing the type of the navigation material can be set for each navigation material corresponding to the navigation area. tags, and may also include at least one of tags representing the display type of the navigation material, such as cartoons and animations. In some implementations, the first target navigation material may be determined by the following method: According to the first A label of the navigation material, from the second navigation material except the first navigation material in the navigation area of the navigation material, determine the candidate navigation material with the same label as the first navigation material; by calculating The number of the same tags between the first navigation material and the candidate navigation materials takes up the percentage of the total number of tags to determine the matching degree between the first navigation material and the candidate navigation materials; according to the first navigation material and the candidate The matching degree between the navigation materials, determine the candidate navigation materials whose matching degree with the first navigation material is greater than the preset matching degree threshold as the first target navigation material; it is also possible to determine the degree of interest of the user to which the AR device belongs The first navigation material of is used as the first target navigation material.

In a possible implementation manner, when the first historical navigation information includes the second operation information of the first navigation material corresponding to the navigation area, it is determined that the user to which the AR device belongs does not have the first navigation material. If there is a degree of interest, the second navigation material other than the first navigation material can be determined from the navigation materials corresponding to the navigation area; based on the second navigation material, the presentation effect content corresponding to the navigation area is generated, and Display the presentation effect content corresponding to the navigation area in the virtual tour map in the AR environment.

In another possible implementation manner, when the first historical navigation information includes at least one of a skip operation and a close operation on the first navigation material corresponding to the navigation area, the When a navigation material is skipped or closed, the display progress information of the first navigation material is used to determine the second target navigation material that has not been displayed to the user from the first navigation material; based on the first navigation material The second target navigation material that has not been displayed to the user in the AR environment generates the presentation effect content corresponding to the navigation area, and displays the presentation effect content corresponding to the navigation area in the virtual tour map in the AR environment.

In another possible implementation manner, when the first historical navigation information includes the target preference type of the first navigation material, based on the target preference type of the first navigation material, the navigation area corresponding to the Among the navigation materials, determine the third target navigation material belonging to the target preference type; based on the third target navigation material, generate the presentation effect content corresponding to the navigation area, and display the navigation area in the virtual tour map in the AR environment Corresponding rendering effect content. Exemplarily, the target scene corresponding to the guide ticket is a certain mountain, and the guide area included in the target scene includes a certain building, the Mood for Love scenic spot, the Happy World scenic spot, and the address park scenic spot; it is determined based on the implementation of S102 that the AR device is located at In a certain building, the first historical navigation information of the AR device is obtained, including: a virtual model of a certain building, and a brief history information of a certain building; The navigation materials include: a virtual model of a building, and a brief introduction to the history of a building, so that based on the navigation materials, the corresponding rendering content of a certain building is generated, and the corresponding rendering content of a certain building is displayed in the AR environment. The schematic diagram of the display interface can be as shown in FIG. 2 , and a virtual model 21 of a certain building and brief historical information 22 of a certain building can be displayed in the display interface of presenting effect content.

In the embodiment of the present invention, by scanning the guide ticket, the AR device can enter the AR environment more conveniently and quickly, and display the virtual guide map corresponding to the guide ticket in the AR environment. In any navigation area identified by the virtual tour map, according to the first historical tour information of the AR device, the presentation effect content corresponding to the navigation area in the virtual tour map is displayed in the AR environment, thereby improving the Variety of content presented to users in various navigation areas.

In a possible implementation, when the target scene corresponding to the guide ticket includes multiple guide areas, a guide that matches the user's points of interest can be recommended to the user according to the second historical guide information of the target scene visited by the user For the route, refer to S301~S303 shown in FIG. 3 .

S301. Obtain second historical navigation information of the user in response to a navigation event being triggered.

Wherein, the second historical navigation information may include but not limited to at least one of the historical navigation records of each navigation area in the target scene, and the number of visits of each navigation area among the plurality of navigation areas.

During implementation, when the user uses the AR device to scan the guide ticket, the current location of the AR device can be obtained according to the positioning sensor of the AR device; based on the current location of the AR device, the current location of the AR device can be determined. Whether the location is in the target scene corresponding to the virtual tour map; if the current location of the AR device is in the target scene corresponding to the virtual tour map, it is determined that the tour event is triggered. Alternatively, referring to the above-mentioned embodiments, based on the real-time scene image collected by the AR device, determine its position on the 3D scene model corresponding to the target scene, and then determine whether the AR device is located in the target scene corresponding to the virtual guide map , in order to determine whether the tour event was fired. In addition, when the user visits the target scene according to the guide route, if the user does not drive along the route planned by the guide route, a guide event may also be triggered, so as to re-plan the guide for the user according to the current location of the AR device. In some implementations, the navigation route can be as follows: obtain the current location of the AR device; based on the current location of the AR device, determine whether the position offset between the AR device and the last generated navigation route is greater than The preset position deviation threshold, if it is, then it is determined that the navigation event is triggered. After the navigation event is triggered, second historical navigation information such as the user's historical navigation records of each navigation area in the target scene and the number of visits by the user to each navigation area in the target scene can be obtained.

S302. Based on the second historical navigation information, generate navigation routes for multiple navigation areas.

In implementation, when the historical navigation record of the navigation area is included in the second historical navigation information, the first target navigation area that has not triggered the corresponding navigation task can be determined based on the historical navigation record of the navigation area; Based on the location information of the first target navigation area in the target scene and the current location of the AR device, a navigation route from the current location of the AR device to the first target navigation area is generated, so that the user can follow the The navigation route obtains at least one of the navigation video, navigation animation, virtual model, and navigation voice corresponding to the first target navigation area, thereby enriching the information display form of each navigation area of the target scene, and the user According to the information of various display forms corresponding to the first target navigation area, the first target navigation area can be fully understood, which improves the user's understanding of the target scene; wherein, the first target navigation area includes, for example, the The navigation area where the target rendering content is displayed.

In a possible implementation manner, when the second historical navigation information includes the number of visits to each navigation area in the multiple navigation areas, it may be based on the number of visits to each navigation area in the multiple navigation areas. Number of visits, determine a plurality of second target navigation areas whose number of visits is greater than the preset threshold of number of visits; based on the location information of the second target navigation area in the target scene and the current location of the AR device, generate The navigation route from the current location of the AR device to the second target navigation area; here, the navigation area that the user frequently browses is used as the navigation area that matches the user's point of interest, and the navigation route from the current location of the AR device is generated. The navigation route of the navigation area matched with the location of the user's point of interest, so that the user can browse the navigation area of interest again according to the navigation route, which meets the user's needs.

In the case where there are multiple target navigation areas, the first distance between each target navigation area can be determined based on the position information of each target navigation area in the target scene and the current position of the AR device, and The second distance between each target navigation area and the current location of the AR device; based on the first distance and the second distance, generate a guide with the shortest distance from the current location of the AR device to each target navigation area route. Here, the target navigation area may include at least one of a first target navigation area and a second target navigation area.

In addition, when the target guide area is a guide area that requires queuing for sightseeing, it can also monitor the current number of queues in each target guide area and the average playing time per person. According to the current number of queues in each target guide area, As well as the per capita play length, determine the queuing time required for each target navigation area; according to the order of the queuing time required for each target navigation area from small to large, generate The navigation route of the browsing area can reduce the user's queuing time and improve the user's browsing experience.

S303. Display the guide route in the AR environment.

After the guide route is determined, the guide route can be identified in the virtual guide map of the target scene based on the position information of each guide area included in the guide route in the target scene, and a display map including the guide route can be generated; And display the display map in the AR device. Exemplarily, when the target scene is an amusement park, the display interface for displaying the navigation route in the AR environment may be as shown in FIG. The route is from the rafting guide area 311 to the castle guide area 312 , and then to the parade float guide area 313 , and an arrow 310 can be used to indicate the guide route in the display interface of the guide route.

When the user visits each navigation area according to the navigation route, if the user triggers the display of the content of the navigation area when visiting a certain navigation area, the AR device responds to the event of displaying the content of the display effect and zooms out the displayed map processing, and displaying the zoomed-out display map in the first area of the AR device; and displaying the presentation effect content in the second area of the AR device. Wherein, the presentation effect content of the navigation area may include but not limited to at least one of the navigation video, navigation voice, navigation animation, virtual model and text information of the navigation area. For example, the first area of the AR device may include but not limited to the upper left corner, the lower right corner, the lower left corner, the upper right corner, etc., which are part of the graphical user interface display area in the edge area of the AR device; the second area of the AR device may include but not limited to Part of the graphical user interface display area limited to the central area of the AR device. Exemplarily, if the user visits the target scene according to the navigation route in Figure 4, after the user triggers the presentation effect content of the castle, the display interface can be as shown in Figure 5, and the display map marked with the navigation route can be zoomed out process, and display the reduced display map 321 in the screen display area in the upper left corner of the AR device, and display the virtual model 322 of the castle and the corresponding text introduction information of the castle in a partial graphical user interface display area in the center area of the AR device 323.

In addition, during the process of visiting each navigation area according to the navigation route, if the user triggers the display of the presentation effect content of the navigation area when visiting a certain navigation area, the AR device responds to the event of triggering the presentation effect content display, and obtains the The presentation effect content of the navigation area, and superimpose the presentation effect content and the display map. Exemplarily, if the user visits the target scene according to the navigation route in Figure 4, after the user triggers the presentation of the content of the castle, the display interface can be as shown in Figure 6, and the text introduction information 323 corresponding to the castle, and the The virtual model 322 of the castle, and the text introduction information 323 corresponding to the castle, and the virtual model 322 of the castle are superimposed on the front end of the navigation route in FIG. 4 for display.

In implementation, when the user triggers the zoomed-out display map, the AR device responds to the user's trigger operation on the zoomed-out display map, zooms in on the zoomed-out display map, and displays the zoomed-in display map in the second area of the AR device. Show the map.

In a possible implementation manner, in response to scanning the guide ticket, the current location of the AR device can be acquired according to the positioning sensor on the AR device; based on the current location of the AR device and the virtual tour map The location information of the corresponding target scene uses the virtual tour map of the target scene to display the relative positional relationship between the current position of the AR device and the target scene. Alternatively, referring to the above-mentioned embodiments, based on the real-time scene image collected by the AR device, determine its position on the 3D scene model corresponding to the target scene, and then determine the relative positional relationship between the current position of the AR device and the target scene . If based on the current location of the AR device and the location information of the target scene corresponding to the virtual tour map, it is determined that the current location of the AR device is outside the target scene, the display interface can be shown in Figure 7, which can display the current location of the AR device. The relative direction and distance between the current position 41 and the target scene position 42 .

If it is determined that the user is located in the target scene based on the current location of the AR device and the location information of the target scene corresponding to the virtual tour map, the real-time scene image collected by the AR device can be obtained as a detection image; Feature points in the image, match the feature points in the detection image with the feature point cloud contained in the 3D scene model of the target scene, and determine the positioning information when the AR device collects the real-time scene image; based on the AR device acquisition The location information of the real-time scene image and the location information of each navigation area in the target scene in the virtual navigation map determine whether the AR device is located in any navigation area among multiple navigation areas; if it is determined that the AR If the device is located in any of the multiple navigation areas, the first historical navigation information of the AR device is obtained; based on the first historical navigation information, the virtual navigation map corresponding to the navigation area is displayed in the AR environment. The content of the presentation effect can be referred to in S103-S104 in the data presentation method provided by the above-mentioned embodiment during implementation.

If it is determined that the AR device is located outside any of the navigation areas in the target scene, the AR device can generate a map based on the current location of the AR device and the second position information of the third target navigation area among the plurality of navigation areas. The current location points to the pointing information of the third target navigation area; wherein, the pointing information is used to guide the user to move from the current position of the AR device to the third target navigation area, for example, it may include navigation guidance text, navigation At least one of various information such as a guidance route map, a navigation guidance symbol, and a navigation guidance voice.

In an implementation, based on at least one of the current location of the AR device, the first historical navigation information, the second historical navigation information, and the generated navigation route, from multiple navigation areas, determine the corresponding A third target navigation area matched with the user's point of interest; here, the third target navigation area may include, for example, at least one of the first target navigation area and the second target navigation area. In addition, the third target navigation area can also represent the navigation area of interest selected by the user among multiple navigation areas in the target scene, and the third target navigation area can include, for example, multiple navigation areas contained in the target scene. any of the navigation areas in the navigation area.

After the pointing information pointing to the third target navigation area from the current position of the AR device is generated, the pointing information can be displayed through the AR device, so that the AR device can be controlled to move to the third target navigation area based on the pointing information. FIG. 8 is a schematic diagram of a display interface of an AR device provided by an embodiment of the present invention. As shown in FIG. 8 , the display interface of the AR device displays pointing information 51. For example, the pointing information may include "move forward 50 meters first, Then turn right, move 20 meters after turning right", the navigation guidance text may also include the navigation guidance route located at the upper left position in Figure 8 for guiding from the current position 521 of the AR device to the third target navigation area position 522 Figure 52.

Fig. 9 is a schematic flowchart of a data display method provided by an embodiment of the present invention. As shown in Fig. 9, the method includes: S901. Obtain the current location of the AR device in response to scanning the guide ticket. S902. Based on the current location of the AR device and the location information of the target scene corresponding to the virtual guide map, determine whether the current location of the AR device is within the target scene. S903. In response to the fact that the current location of the AR device is outside the target scene, display a relative positional relationship between the current location of the AR device and the target scene. S904. Obtain a detection image in response to the fact that the current location of the AR device is within the target scene. S905. Based on the detection image, determine whether the AR device is located in any navigation area among the plurality of navigation areas. S906. Responding to the fact that the current location of the AR device is within the navigation area, obtain the first historical navigation information of the AR device; based on the first historical navigation information, display the corresponding navigation area in the virtual navigation map in the AR environment The rendering effect content. S907. In response to the fact that the current location of the AR device is outside the navigation area, based on the current location of the AR device and the second location information of the third target navigation area among the plurality of navigation areas, generate a pointer to the third Pointing information of the target navigation area; display pointing information.

Those skilled in the art can understand that in the above method of specific implementation, the writing order of each step does not mean a strict execution order and constitutes any limitation on the implementation process. The specific execution order of each step should be based on its function and possible The inner logic is OK.

Based on the same inventive concept, the embodiment of the present invention also provides a data display device corresponding to the data display method. Since the principle of the device in the embodiment of the present invention is similar to the above-mentioned data display method in the embodiment of the present invention, the implementation of the device can be found in method implementation.

Referring to FIG. 10 , it is a schematic diagram of a data display device provided by an embodiment of the present invention. The device includes: a scanning module 1001 , a first display module 1002 , an acquisition module 1003 , and a second display module 1004 ; The scanning module 1001 is configured to scan the guide ticket to obtain the location of the augmented reality AR device; The first display module 1002 is configured to display a virtual tour map corresponding to the tour ticket in the AR environment of the AR device; The acquiring module 1003 is configured to detect that the AR device is located in any navigation area identified by the virtual guide map, and acquire the first historical guide information of the AR device; The second display module 1004 is configured to display, in the AR environment, the presentation effect content corresponding to the navigation area in the virtual navigation map based on the first historical navigation information.

In some embodiments, the presentation effect content includes at least one of the following: target rendering content, audio content, and the form of the target rendering content includes at least one of video, image, animation, virtual model, and text.

In some embodiments, the first historical navigation information includes at least one of the following: operation information on the first navigation material corresponding to the navigation area; target preference type of the first navigation material.

In some embodiments, the first historical navigation information includes first operation information on the first navigation material corresponding to the navigation area; the first operation information indicates that the first navigation material has Degree of interest; the second display module 1004 is further configured to: according to the first navigation material corresponding to the first operation information, from the second navigation material corresponding to the navigation area, determine the The first target guide material whose matching degree of the first guide material is greater than the preset matching threshold; based on the first target guide material, display the virtual guide map in the AR environment that matches The display effect content corresponding to the browsing area.

In some embodiments, the first operation information includes: at least one of adding attention operation, liking operation, and sharing operation.

In some embodiments, the first historical navigation information includes second operation information on the first navigation material corresponding to the navigation area; the second operation information indicates that the first navigation material does not have Degree of interest; the second display module 1004 is further configured to: determine a second navigation material other than the first navigation material from the navigation materials corresponding to the navigation area; Browse material, and display the presentation effect content corresponding to the navigation area in the virtual navigation map in the AR environment.

In some embodiments, the second operation information includes: at least one of a skip operation, a close operation, and a fast-forward operation.

In some embodiments, the first historical navigation information includes the target preference type of the first navigation material; the second display module 1004 is further configured to: based on the target preference type, corresponding from the navigation area Among the navigation materials, determine the third target navigation material belonging to the target preference type; based on the third target navigation material, display the virtual navigation map in the AR environment that is compatible with the navigation The rendering effect content corresponding to the region.

In some embodiments, there are multiple navigation areas; the data display device further includes: a third display module, configured to: respond to a navigation event being triggered, acquire the user's second historical navigation information; Based on the second historical navigation information, generate navigation routes for a plurality of the navigation areas; and display the navigation routes in the AR environment.

In some embodiments, the navigation event is triggered, including at least one of the following: obtaining the current location of the AR device; based on the current location of the AR device, determining the latest The location offset between the generated navigation routes is greater than a preset location offset threshold; obtain the current location of the AR device; determine the current location of the AR device based on the current location of the AR device The location of is located in the target scene corresponding to the virtual tour map.

In some embodiments, the second historical navigation information includes historical navigation records of the navigation area; the third display module is further configured to: based on the historical navigation records of the navigation area, From the multiple navigation areas, determine a first target navigation area that has not triggered a corresponding navigation task; based on the position information of the first target navigation area in the target scene and the current location of the AR device The location at which the tour directions are generated.

In some embodiments, the second historical navigation information includes the number of visits of each navigation area in a plurality of the navigation areas; the third display module is further configured to: based on the plurality of According to the number of visits of each navigation area in the navigation area, determine a plurality of second target navigation areas whose number of visits is greater than the threshold of the preset number of visits; based on the second target navigation area in the target The location information in the scene and the current location of the AR device are used to generate the navigation route.

In some embodiments, the third display module is further configured to: determine the current location of the AR device based on the current location of the AR device and the location information of each navigation area in the target scene The distance between the location of and each of the navigation areas; based on the distance, a navigation route is generated.

In some embodiments, the third display module is further configured to: monitor the current number of queues in each navigation area and the average playing time per person; according to the current number of queues in each navigation area and the average playing time per person, Determine the estimated queuing time corresponding to each navigation area; generate a navigation route based on the estimated queuing time corresponding to each navigation area.

In some embodiments, the third presentation module is further configured to: based on the position information of each navigation area included in the navigation route in the target scene, display the information on the virtual navigation map of the target scene Identifying the navigation route to obtain a display map; displaying the display map in the AR device.

In some embodiments, the data display device further includes: a fourth display module configured to, in response to triggering a presentation effect content display event, shrink the display map, and display it in the first area of the AR device displaying the zoomed-out display map; and displaying the presentation effect content in the second area of the AR device.

In some embodiments, the fourth display module is further configured to, in response to a trigger operation on the zoomed-out display map, zoom in on the zoomed-out display map, and display the zoomed-in display map in the second area The map shown below.

In some embodiments, the fourth display module is further configured to superimpose and display the presentation effect content and the display map in response to triggering a presentation effect content display event.

In some embodiments, the scanning module is further configured to: obtain the current location of the AR device in response to scanning the guide ticket; the information display module further includes: a fifth display module, configured Based on the current location of the AR device and the location information of the target scene corresponding to the virtual guide map, display the relative positional relationship between the current location of the AR device and the target scene.

In some embodiments, the acquisition module is further configured to acquire a detection image in response to the AR device being located in the target scene; based on the detection image, determine whether the AR device is located in a plurality of the guides any of the navigation areas in the navigation area.

In some embodiments, the fifth display module is further configured to respond to the AR device being located outside the navigation area, based on the current location of the AR device and multiple locations in the navigation area. The second location information of the third target navigation area, generating pointing information pointing to the third target navigation area; displaying the pointing information.

In some embodiments, the fifth display module is further configured to, based on at least one of the current location of the AR device, the first historical navigation information and the second historical navigation information, and the navigation route, A third target navigation area is determined from a plurality of said navigation areas.

For a description of the processing flow of each module in the device and the interaction flow between the modules, reference may be made to the relevant descriptions in the foregoing method embodiments.

Based on the same technical idea, the embodiment of the present invention also provides a computer device. Referring to FIG. 11 , it is a schematic structural diagram of a computer device 1100 provided by an embodiment of the present invention, including a processor 1101 , a memory 1102 , and a bus 1103 . Among them, memory 1102 is used to store execution instructions, including internal memory 11021 and external memory 11022; here, internal memory 11021 is used to temporarily store computing data in processor 1101, and external memory 11022 such as a hard disk. For data exchange, the processor 1101 exchanges data with the external memory 11022 through the internal memory 11021. When the computer device 1100 is running, the processor 1101 communicates with the memory 1102 through the bus 1103, so that the processor 1101 executes the following instructions : Scan the guide ticket to obtain the location of the augmented reality AR device; display the virtual guide map corresponding to the guide ticket in the AR environment of the AR device; detect that the AR device is located in the virtual In any navigation area identified by the navigation map, the first historical navigation information of the AR device is obtained; based on the first historical navigation information, the virtual navigation map is displayed in the AR environment. The presentation effect content corresponding to the navigation area. Wherein, for the specific processing flow of the processor 1101, reference may be made to the descriptions in the foregoing method embodiments.

An embodiment of the present invention also provides a computer-readable storage medium, on which a computer program is stored, and when the computer program is executed by a processor, the steps of the data display method described in the foregoing method embodiments are executed. Wherein, the storage medium may be a volatile or non-volatile computer-readable storage medium.

The embodiment of the present invention also provides a computer program, the computer program includes computer-readable codes, and when the computer-readable codes are read and executed by a computer, the data presentation method described in the embodiments of the present invention is realized some or all of the steps.

The embodiment of the present invention also provides a computer program product, the computer program product carries a program code, and the instructions contained in the program code can be used to execute the steps of the data display method described in the above method embodiment, for details, please refer to the above method implementation example. Wherein, the above-mentioned computer program product can be realized by means of hardware, software or a combination thereof. In some embodiments, the computer program product is embodied as a computer storage medium, and in other embodiments, the computer program product is embodied as a software product, such as a software development kit (Software Development Kit, SDK) and the like.

Those skilled in the art can clearly understand that for the convenience and brevity of description, for the specific working process of the system and device described above, reference can be made to the corresponding process in the foregoing method embodiments. In the several embodiments provided by the present invention, it should be understood that the disclosed devices, devices, methods, storage media, computer program products and computer programs can be implemented in other ways. The device embodiments described above are only illustrative. For example, the division of the units is only a logical function division. In actual implementation, there may be other division methods. For example, multiple units or elements can be combined or can be Integrate into another system, or some features may be ignored, or not implemented. In another point, the mutual coupling or direct coupling or communication connection shown or discussed may be through some communication interfaces, and the indirect coupling or communication connection of devices or units may be in electrical, mechanical or other forms. The units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, they may be located in one place, or may also be distributed to multiple network units . Part or all of the units can be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in each embodiment of the present invention may be integrated into one processing unit, each unit may exist separately physically, or two or more units may be integrated into one unit.

If the functions described above are realized in the form of software function units and sold or used as independent products, they can be stored in a non-volatile computer-readable storage medium executable by a processor. Based on this understanding, the technical solution of the embodiment of the present invention is essentially or the part that contributes to the prior art or the part of the technical solution can be embodied in the form of a software product, and the computer software product is stored in a storage medium. Several instructions are included to make a computer device (which may be a personal computer, a server, or a network device, etc.) execute all or part of the steps of the method described in each embodiment of the present invention. The aforementioned storage media include: U disk, mobile hard disk, read-only memory (Read-Only Memory, ROM), random access memory (Random Access Memory, RAM), magnetic disk or optical disk, etc., which can store program codes. media.

Finally, it should be noted that: the above-described embodiments are only specific implementations of the present invention, used to illustrate the technical solutions of the present invention, rather than limiting them, and the scope of protection of the present invention is not limited thereto, although referring to the foregoing The embodiment has described the present invention in detail, and those skilled in the art should understand that any person familiar with the technical field can still modify the technical solutions described in the foregoing embodiments within the technical scope disclosed in the present invention Changes can be easily thought of, or equivalent replacements are made to some of the technical features; and these modifications, changes or replacements do not make the essence of the corresponding technical solutions deviate from the spirit and scope of the technical solutions of the embodiments of the present invention, and should be included in the scope of the present invention within the scope of protection.

Industrial Applicability An embodiment of the present invention provides a data display method, device, computer equipment, storage medium, computer program product and computer program, wherein the method includes: scanning the guide ticket, and obtaining the location of the augmented reality AR device; Display a virtual guide map corresponding to the guide ticket in the AR environment of the AR device; detect that the AR device is located in any guide area identified by the virtual guide map, and acquire the first-order information of the AR device A historical navigation information; based on the first historical navigation information, displaying the presentation effect content corresponding to the navigation area in the virtual navigation map in the AR environment. According to the embodiment of the present invention, the AR device can enter the AR environment more conveniently and quickly by scanning the guide ticket, and display the presentation effect content corresponding to the guide area in the virtual guide map in the AR environment, thereby Increased the variety of content displayed to users in each navigation area.

21: Virtual model of a certain building 22:Introduction to the history of a certain building 310: Guided route 311: Rafting guide area 312: Castle guide area 313: Parade float guide area 321: Zoomed out display map 322: Virtual model of the castle 323: Castle text introduction information 41: The current location of the AR device 42: Target scene position 51: point to information 52: Navigation guide route map 521: The current location of the AR device 522: The location of the third target navigation area 1001: Scanning module 1002: The first display module 1003: Get the module 1004: The second display module 1100: computer equipment 1101: Processor 1102: memory 11021: internal memory 11022: external memory 1103: Bus S101~S104, S301~S303, S901~S907: steps

In order to illustrate the technical solutions of the embodiments of the present invention more clearly, the accompanying drawings used in the embodiments will be briefly introduced below, and the drawings here are incorporated into the specification and constitute a part of the specification. The drawings show the embodiments consistent with the present invention, and are used together with the description to illustrate the technical solutions of the present invention. It should be understood that the following drawings only show some embodiments of the present invention, and therefore should not be regarded as limiting the scope. For those of ordinary skill in the art, they can also make From these drawings other related drawings are obtained. Fig. 1 is a schematic diagram of the implementation flow of a data display method provided by an embodiment of the present invention; FIG. 2 is a schematic diagram of a display interface including presentation effect content provided by an embodiment of the present invention; FIG. 3 is a schematic diagram of the implementation flow of the navigation route display method in a data display method provided by an embodiment of the present invention; FIG. 4 is a schematic diagram of a display interface including a navigation route provided by an embodiment of the present invention; FIG. 5 is a schematic diagram of a display interface including a display map and presentation effect content provided by an embodiment of the present invention; FIG. 6 is a schematic diagram of a display interface including a display map and presentation effect content provided by an embodiment of the present invention; FIG. 7 is a schematic diagram of a display interface including a relative positional relationship between a user and a target scene provided by an embodiment of the present invention; FIG. 8 is a schematic diagram of a display interface including directional information provided by an embodiment of the present invention; FIG. 9 is a schematic diagram of the implementation flow of a data display method provided by an embodiment of the present invention; FIG. 10 is a schematic structural diagram of a data display device provided by an embodiment of the present invention; FIG. 11 is a schematic structural diagram of a computer device provided by an embodiment of the present invention.

S101~S104: steps

Claims (14)

A data display method, comprising: Scan the guide ticket to obtain the location of the augmented reality AR device; displaying a virtual guide map corresponding to the guide ticket in the AR environment of the AR device; Detecting that the AR device is located in any navigation area identified by the virtual guide map, acquiring the first historical navigation information of the AR device; displaying, in the AR environment, presentation effect content corresponding to the navigation area in the virtual navigation map based on the first historical navigation information; Wherein, the first historical navigation information includes at least one of the following: Operation information on the first navigation material corresponding to the navigation area; The target preference type of the first navigation material. According to the data display method described in claim 1, wherein the first historical navigation information includes first operation information for the first navigation material corresponding to the navigation area; the first operation information represents the The above-mentioned first navigation material has a degree of interest; The displaying the presentation effect content corresponding to the navigation area in the virtual navigation map in the AR environment based on the first historical navigation information includes: According to the first navigation material corresponding to the first operation information, from the second navigation material corresponding to the navigation area, it is determined that the matching degree with the first navigation material is greater than a preset matching threshold The first target navigation material for ; Based on the first target navigation material, the presentation effect content corresponding to the navigation area in the virtual navigation map is displayed in the AR environment. The data presentation method according to claim 1 or 2, wherein the first historical navigation information includes second operation information for the first navigation material corresponding to the navigation area; the second operation information represents have no interest in the first navigation material; The displaying the presentation effect content corresponding to the navigation area in the virtual navigation map in the AR environment based on the first historical navigation information includes: determining a second navigation material other than the first navigation material from the navigation materials corresponding to the navigation area; Based on the second navigation material, the presentation effect content corresponding to the navigation area in the virtual navigation map is displayed in the AR environment. According to the data display method described in claim 1 or 2, wherein the first historical navigation information includes the target preference type of the first navigation material; The displaying the presentation effect content corresponding to the navigation area in the virtual navigation map in the AR environment based on the first historical navigation information includes: Based on the target preference type, from the navigation materials corresponding to the navigation area, determine a third target navigation material belonging to the target preference type; Based on the third target navigation material, the presentation effect content corresponding to the navigation area in the virtual navigation map is displayed in the AR environment. According to the data display method described in claim 1 or 2, there are multiple navigation areas; The data display method also includes: In response to a navigation event being triggered, obtain the user's second historical navigation information; generating navigation routes for multiple navigation areas based on the second historical navigation information; displaying the navigation route in the AR environment; Wherein, the navigation event is triggered, including at least one of the following: Acquire the current location of the AR device; based on the current location of the AR device, determine that the location offset between the AR device and the last generated navigation route is greater than a preset location offset threshold; Acquire the current location of the AR device; based on the current location of the AR device, determine that the current location of the AR device is within the target scene corresponding to the virtual navigation map. According to the data display method described in claim 5, wherein the second historical navigation information includes historical navigation records of the navigation area; The generating of navigation routes for multiple navigation areas based on the second historical navigation information includes: Based on the historical navigation records of the navigation area, from the plurality of navigation areas, determine the first target navigation area that has not triggered the corresponding navigation task; The navigation route is generated based on the location information of the first target navigation area in the target scene and the current location of the AR device. According to the data display method described in claim 5, wherein the second historical navigation information includes the number of visits of each navigation area in the plurality of navigation areas; The generating of navigation routes for multiple navigation areas based on the second historical navigation information includes: Based on the number of visits to each of the navigation areas in the plurality of navigation areas, determine a plurality of second target navigation areas whose number of visits is greater than a preset threshold of the number of visits; The navigation route is generated based on the location information of the second target navigation area in the target scene and the current location of the AR device. According to the data display method described in claim 1 or 2, the method further includes: Based on the current location of the AR device and the location information of each navigation area in the target scene, determine the distance between the current location of the AR device and each of the navigation areas; based on the distance , to generate tour directions; or, Monitor the current number of queues in each navigation area and the average play time per person; determine the estimated queue time corresponding to each navigation area according to the current number of queues in each navigation area and the average play time per person; based on the The estimated queuing time corresponding to each navigation area generates a navigation route. According to the data display method described in claim 5, wherein the displaying the navigation route in the AR environment includes: Based on the position information of each navigation area included in the navigation route in the target scene, mark the navigation route in the virtual navigation map of the target scene to obtain a display map; displaying the displayed map in the AR device. According to the data display method described in claim item 9, the method further includes: In response to triggering the presentation effect content display event, shrinking the display map, displaying the reduced display map in the first area of the AR device, and displaying the reduced display map in the second area of the AR device rendering effect content; or, In response to a trigger operation on the zoomed-out display map, zoom in on the zoomed-out display map, and display the zoomed-in display map in the second area. According to the data display method described in claim 1 or 2, wherein, The scanning the guide ticket and obtaining the location of the augmented reality AR device includes: responding to scanning the guide ticket, obtaining the current location of the AR device; The detecting that the AR device is located in any navigation area identified by the virtual guide map includes: acquiring a detection image in response to the AR device being located in the target scene; determining the detected image based on the detection image. Whether the AR device is located in any of the multiple navigation areas; The method also includes: Based on the current location of the AR device and the location information of the target scene corresponding to the virtual guide map, display the relative positional relationship between the current location of the AR device and the target scene. According to the data display method described in claim 11, the method further includes: Based on at least one of the current location of the AR device, the first historical navigation information, the second historical navigation information, and the navigation route, determine a third target navigation from a plurality of the navigation areas area; In response to the AR device being located outside the navigation area, based on the current location of the AR device and second location information of a third target navigation area among the plurality of navigation areas, generate a link to the navigation area. pointing information of the third target navigation area; Displays the pointing information. A computer device, comprising: a processor and a memory, the memory stores machine-readable instructions executable by the processor, the processor is configured to execute the machine-readable instructions stored in the memory, the When the machine-readable instructions are executed by the processor, the processor executes the steps of the data presentation method described in any one of claims 1 to 12. A computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is run by a computer device, the computer device executes the data presentation method described in any one of claims 1 to 12 A step of.

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