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SG177089A1 - Mobile phone empowered wireless digital signage system - Google Patents

Mobile phone empowered wireless digital signage system Download PDF

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Publication number
SG177089A1
SG177089A1 SG2011042983A SG2011042983A SG177089A1 SG 177089 A1 SG177089 A1 SG 177089A1 SG 2011042983 A SG2011042983 A SG 2011042983A SG 2011042983 A SG2011042983 A SG 2011042983A SG 177089 A1 SG177089 A1 SG 177089A1
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SG
Singapore
Prior art keywords
content
digital display
web server
digital
display devices
Prior art date
Application number
SG2011042983A
Inventor
Venkatasubramanyam R
Original Assignee
Drishya Pte Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Drishya Pte Ltd filed Critical Drishya Pte Ltd
Publication of SG177089A1 publication Critical patent/SG177089A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0267Wireless devices

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)
  • Telephonic Communication Services (AREA)

Abstract

The present invention relates to a system and method for dynamic content display used for information or advertising. More specifically the present invention relates to a professional digital signage displaying system whose network and content management can be done remotely and wirelessly through specially designed system configuration using GSM/GPRS. The system includes one or more known digital display devices connected to Industrial PCs (IPC). The IPC is configured to enable wireless communication and transmission of data with the web server and messaging service engine. In addition the digital signage system can run same content or different content for different screens remotely and wirelessly on a monthly subscription outsourced model.(Figure 1)

Description

MOBILE PHONE EMPOWERED WIRELESS DIGITAL SIGNAGE SYSTEM
FIELD OF INVENTION
The present invention relates to a system and method for dynamic content display used for information or advertising. More specifically the present invention relates to a professional digital signage displaying system whose network and content management can be done remotely and wirelessly through specially designed system configuration using GSM/GPRS. In addition the digital signage system can run same content or different content for different screens remotely and wirelessly on a monthly subscription outsourced model. Further more, by configuring the end user’s mobile phone number to the server, partial empowerment over the playlist configuration, numeric content changes and scheduling can be given. The present invention relates to a subscription based model of advertising or information distribution using wireless connectivity from our server and the end user mobile phone.
DESCRIPTION OF PRIOR ART
Digital signage is a system comprising of a plurality of digital display screens dispersed throughout the areas open to the public such as airports, railway stations shopping malls, chain retail stores/eating outlet chain, retail service providers ranging from banks to beauty salons.
Variety of information such as information on a product or service and advertising clips related to products and services available in the above mentioned areas are displayed on the screen at regular intervals. Digital signs such as LCD, LED, plasma displays, or projected images, can be found in public and private environments, such as retail stores and corporate buildings. In digital signage advertising, contents and messages are displayed on digital signs with a common goal of delivering targeted messages to specific locations at specific times. In contrast to the traditional billboards displaying printed matters, digital signage displays all kind of contents including text, images, animations, video, audio and interactivity.
The digital signage systems in the prior art have several drawbacks. Primarily, distributing and managing contents in large scale is difficult. The existing modes for managing digital signage are either independent mode or a network mode. In the independent mode, the user controls the contents through on screen display, which is suitable only for LAN based network with few digital signages and not for large digital signage system spread across different locations. In the : network mode it does provide for digital signage system across different locations using internet.
Moreover, in the prior art systems of the network mode, the contents of the information displayed are determined by the system manager who uses the materials supplied by their clients who thereby pays to have their advertisement displayed. The contents are displayed in a series of short video clips played one after the other. All the screens placed in the vicinity can only play the same advertisement or show the same information at a time. In addition, the contents must be regularly updated to ensure that the correct messages are being displayed. This is done manually as and when needed. As such there is no single solution available for handling multiple aspects of digital signage advertising including ad creation, transaction, routing distribution, remote network management and trouble shooting and partial empowerment of the playlist, scheduling and content using the end user's mobile phone.
Some attempts have been made in the past to deal with overcoming the said limitations of the prior art as given below.
WO2007070537 is a patent tilted ‘Digital signage transaction and delivery methods’ for facilitating a digital signage transaction and providing a digital signage advertisement for display in a retail location. It also provides a method to upload or delete files using digital system over the internet and a method to evaluate the value of the signage system using thermal and infra
Sensors.
WO2007127384 is a patent tilted ‘System and method for interacting wirelessly with digital signage’ that provides content for presentation on at least one display in a venue but is not indicative of associated subscription based model of digital signage solution. It also provides a feature wherein using mobile SMS, a schedule is changed and ad info and printed material of the ad in display is printed. It is not indicative of feature like pausing/playing a single content through SMS other features like broadcasting TV Feeds simultaneously with the digital posters.
WO02007137086 is a patent titled “Method and system for managing, updating, and monitoring signage content’ that deals about signage management system that is configured to manage, update, format, customize and monitor the content of signage submitted by a central user for display on or more displays located at a remote site. It also provides a system of giving update on current status of all of the displays. It is not indicative of feature like pausing/playing a single content through SMS other features like broadcasting TV Feeds simultaneously with the digital posters.
WO2009073624 is a patent titled ‘Dynamic digital signage, customer content control portal and management system’ which maintains digital signage system using a centralized browser system.
It is not indicative of features like providing shared broadcasting whereby the users are allowed to split the screens to display various set of contents in single screen and also modifying the clements of the content as of the present invention.
WO2009079519 is a patent titled ‘System and method for managing interaction between a user and an interactive system’ for managing the interaction of cell phone users and users of other communication devices with public and private digital display systems and other interactive digital devices and systems. The system can send back SMS, MMS and IVR voice messages wherein the messages can be reward points, coupons and information about a product and or nearest selling location and any other contact details. It is not indicative of features like split screen, broadcasting TV Feeds, modifying the elements of the content as of the present invention.
US2005086695 is a patent titled “System and method for targeted advertising and promotions using tabletop display devices’ wherein the video display units receive video images as clips in conjunction with scheduling information, indicating the timing and/or sequence in which the video clips should be presented on the display but is not specific about instant text message sent to the screen for displaying using SMS from mobile as of the present invention. Moreover it is not indicative of feature like pausing/playing a single content through SMS.
US2009215436 titled 'Integrated wireless mobile media system’ for digital signage applications which receives content from a mobile telephone network, wherein the received content is wirelessly distributed to point of sale locations and wireless local hotspots.
US2010118200 titled ‘SIGNAGE’ is a digital signage system that allows for visual, audio, or other content to be broadcast through one or more displays or other output devices. The system is not indicative of SMS through mobile and other features like broadcasting TV Feeds simultaneously with the digital posters.
Therefore, there exists need for a system for distributing advertisement and information which can handle large range of contents and which can be also be partially controlled by the subscriber himself using his mobile phone. Various other features of the method and apparatus of the present invention will become obvious to those skilled in the art upon reading the disclosure set forth hereinafter.
OBJECTS OF THE INVENTION
One or more of the problems of the conventional prior art may be overcome by various embodiments of the present invention.
The primary object of the present invention is directed to provide a system implemented method for displaying advertisement or information content that can be remotely managed. : It is another object of the present invention, wherein the remote management is provided by wired or wireless means.
It is another object of the present invention to provide a system implemented method for displaying variety of contents at a time in different screens through system configuration.
It is another object of the present invention to provide a system implemented method for displaying advertisement or information content which provides an end-to-end solution on content and network management.
It is another object of the present invention to provide a system implemented method for displaying advertisement or information content which provides an end-to-end solution on monitoring and reporting on both the network and the content. : It is another object of the present invention to provide a system implemented method, wherein a subscription based model of digital signage solution 1s provided to the users.
It is another object of the present invention to provide a system implemented method of professional digital signage which is dynamic, cost effective and versatile.
It is another object of the present invention, wherein the system comprises:
I. Digital signage screen/Large Format Display(LFD); 2. Industrial PC{IPC); 3. Web server, 4, Data card for wireless access; it is another object of the present invention, wherein the digital signage screen can be switched on/off remotely.
It is another object of the present invention wherein the system has the ability to display live television feeds in tandem with wireless private content.
It is another object of the present invention, wherein the users are allowed to change/update certain parts of the content or the content itself via a simple SMS after the user's designated mobile number has been configured.
It is another object of the present invention, wherein schedules for contents can be changed and a single content can be made to execute repeatedly via SMS after the user's designated mobile number has been configured.
It is another object of the present invention wherein the playlist can be configured choosing different contents via SMS after the user's designated mobile number has been configured.
It is another object of the present invention, wherein the prices can be updated real-time.
It is another object of the present invention, wherein the users are allowed to remotely upload, schedule, monitor content, update displays, check status shown in multiple displays located across geographical locations.
It is another object of the present invention, wherein shared broadcasting is provided whereby the users are allowed to split the screens to display various set of contents in single screen.
It is another object of the present invention, wherein an in-built news service is provided in the shared broadcasting which permits display of any news from across the world.
It is another object of the present invention, wherein parts of the screen can be controlled by a different organization or department allowing them to place their advertisements which run along with the content.
It is another object of the present invention wherein all data transmissions and key information in the database are encrypted using an advanced encryption.
The benefits of the foregoing objects of the present invention are mentioned hereunder: ¢ Promote new products, special offers, and sales using in-store screens; + Show product demonstrations and testimonials; : + [Educate customers about loyalty programs (ideal for supermarkets and grocers); ¢ Encourage shoppers to sign up for private-label and co-branded store credit cards; » Reduce perceived wailing times by displaying engaging content; ¢ Deliver ads from suppliers or third-party advertisers; ¢ Show maps of the stores or mall near the entrance or lobby area; o Draw customers through the door by placing a display in the store window {ideal for convenience stores); s Let shoppers respond to promotions using their mobile phones (requires a third-party text messaging/SMS service); s Broadcast training videos, safety tips, and messages from management, e Display emergency alert messages; o Provide real time updates on attractive discounts, offers and promotions instantly using the SMS Module; e Monthly fee is significantly less cost than one local newspaper or television ad per month. e Indirect payback and increased business from existing customer; ° Demonstrate that the utility provider is technologically current;
e Shortens the customer's/clients perception of wait time at billing counters; ¢ Demonstrates community activity - can even include local information and upcoming events; s There is no better place to advertise and disseminate information effectively and enforce brand value than at the point of purchase or service.
SUMMARY OF THE INVENTION
Thus according to the basic aspect of the present invention there is provided a system for providing wireless digital signage comprising: one or more known digital display devices;
Industrial PC (IPC) which has a display controller and is embedded with control display application; web server; messaging service engine; and web client, wherein each digital display device is connected to an IPC, wherein the IPC is configured to enable wireless communication and fransmission of data with the web server and messaging service engine, wherein the web server manages one or more digital display devices connected to the IPCs and provides the IPCs with the preset content schedule and content for display on the digital display devices, wherein each digital display device can be configured to display information which is unique and with or without synchronization with other digital display devices in the system,
wherein the preset content schedule and content can be altered by communicating to the messaging service engine which would communicate the same to the digital display devices connected to the IPCs and update the web server, wherein communication to messaging service engine is vide means of wireless device, wherein the web server in real time communicates with the IPC and generates a log of such communication, wherein all data transmissions within the system is by means of secured communication and are encrypted, and wherein each digital display device need not be located in the same network or geographical location,
Another aspect of the present invention is directed to a system for providing wireless digital signage, wherein the wireless communication is by means of cellular connection or wireless facility.
It is further aspect of the present invention, wherein the cellular communication includes SMS,
GPS, GPRS, 2G, 3G, CDMA and 4G.
A further aspect of the present invention is directed to a system for providing wireless digital signage, wherein the alteration can be done dynamically and in real time.
A still further aspect of the present invention is directed to a system for providing wireless digital signage, wherein the scheduled alteration can be configured to affect a single display or a group of displays.
It is further aspect of the present invention, wherein the communication to the messaging service engine is vide Short Messaging Service or by means of a customized dashboard to send bulk messages.
It is further aspect of the present invention, wherein the web server is used to store, transmit and schedule the content.
It is further aspect of the present invention, wherein the web client is configured for installation and accessing using wireless device,
A still further aspect of the present invention is directed to a system for providing wireless digital signage, wherein the web client is used to manage the content residing on the web server, upload and/or delete content to the web server, create schedules for each content relating to one or more digital display devices, standardize template for configuring the end/actual display on the digital : display devices and check the status of one or more digital display devices.
It is another aspect of the present invention, wherein one or more digital display devices can be remotely activated or switched off.
It is yet another aspect of the present invention, wherein the display area of the digital display device can be split into one or more individual areas, wherein each individual area can be individually controlled and configured to display one or more contents,
wherein the content is selected from the group comprising: static image; dynamic image; two dimensional videos; three dimensional videos; and video broadcast/feed, wherein the feed is uniform across all networks or unique for each network.
It is another aspect of the present invention, wherein each individual area can display different content formats.
It is another aspect of the present invention, wherein the log is used to generate reports on one or more of the following: content displayed; schedule; alteration to schedules; billing information; and downtime reports.
It is another aspect of the present invention, wherein the system is configured to provide a subscription based model of digital signage solution.
It is another aspect of the present invention, wherein the system provides a means for registering the wireless device in order to enable the wireless device to communicate with the messaging service engine.
It is another aspect of the present invention, wherein a set of parameters for modifying the schedule and elements of the content are pre-configured and made available to users.
It is another aspect of the present invention, wherein the elements of the content that can be modified includes color, wherein the modifications can be activated by SMS.
It is another aspect of the present invention, wherein the system is capable of operating using one or more telecom service providers.
The details of the invention, ils objects and advantages are explained hereunder in greater detail in relation to non-limiting exemplary illustrations as per the following accompanying figures.
BRIE¥ DESCRIPTION OF THE DRAWING : Figure 1: illustrates the system of the present invention.
Figure 2: is a flow chart illustrating the working of the system of the present invention.
DETAILED DESCRIPTION OF THE INVENTION WITH REFERENCE TO THE
ACCOMPANYING DRAWINGS
The present invention as discussed hereinbefore relates fo a system and method for dynamic content display used for information or advertising that can be remotely managed. The remote management is provided by wired or wireless means.
Reference is now invited to accompanying Figure 1 that illustrates a system for providing wireless digital signage comprising:
Digital signage screen/Large Format Display (LFD) (1);
Industrial PC (IPC) (2);
Web server (3);
Messaging service engine (4); and
Web client (5)
The digital signage screen also referred as digital display device (1) is connected to an IPC (2).
The IPC has a display controller (7) and is embedded with control display application (9). The
IPC is configured to enable wireless communication and transmission of data with the web server (3) and messaging service engine (4). The users use a simple text messaging command to switch off and on the IPC. The web server (3) manages one or more digital display devices connected to the IPCs and provides the IPCs with the preset content schedule and content for display on the digital display devices. The web server (3) is used to store, transmit and schedule the content. The web client (5) is configured for installation and accessing using wireless device.
The digital display device (1) is configured to display information which is unique and with or without synchronization with other digital display devices in the system. Each digital display device need not be located in the same network or geographical location and can be remotely activated or switched off. The contents which are displayed are selected from the group that includes static image, dynamic image, two dimensional videos and video broadcast/feeds in tandem with wireless private content and the said feed is uniform across all networks or unique for each network.
The system of the present invention controls the distribution of content and allows the user to interact via an array of hardware options such as magnetic strip cards, RFIDs and fingerprint recognition. The system contains no cable and no onsite operations and can be installed in high data security networks. In addition, the system allows the user to pause a digital poster currently playing using text messaging command from the mobile phone (8). It also allows the user to
SMS text messages on to the screen directly.
The preset content schedule and content provided in the IPC (2) can be altered by communicating to the messaging service engine (4) which would communicate the same to the digital display devices connected to the IPCs and update the web server(3). The alteration can be done dynamically and in real time. The scheduled alteration can be configured to affect a single display or a group of displays.
The communication to the messaging service engine (4) is through means of wireless device that is vide Short Messaging Service or by means of a customized dashboard to send bulk messages.
The wireless communication is by means of cellular connection or wireless facility. The cellular communication (8) includes SMS, GPS, GPRS, 2G and CDMA and 4G.
The web client (5) manages the content residing on the web server, upload and/or delete content to the web server, create schedules for each content relating to one or more digital display devices, standardize template for configuring the end/actual display on the digital display devices and check the status of one or more digital display devices. These various groups of contents can be uploaded and scheduled for any duration and execution time. A set of parameters for modifying the schedule and elements of the content are pre-configured and made available to the users.
The system of the present invention has a unique feature where a virtual image of any product can be changed by sending a simple text message. The elements of the content that can be modified include color, wherein the modifications can be activated by SMS.
In another aspect, the users are allowed to change/update certain parts of the content or the content itself via a simple SMS after the user's designated mobile number has been configured.
In addition the schedules for contents can be changed and a single content can be made to execute repeatedly via SMS and also the playlist can be configured choosing different contents via SMS after the user's designated mobile number has been configured. In another aspect, the prices can also be updated real-time. A mobile application can be downloaded and installed on a uset’s mobile phone or wireless device that can be used to remotely configure play list, change playlist and schedules and change simple numeric or alphabet contents.
In a preferred embodiment, the system is capable of operating using one or more telecom service : providers. The system is flexible and can be easily updated to be used by other user interface options. It is configured to provide a subscription based model of digital signage solution. A means is provided for registering the wireless device in order to enable the wireless device to communicate with the messaging service engine. An in-built news service is provided in the shared broadcasting which permits display of any news from across the world.
In an embodiment, all data transmissions within the system are by means of secured communication such as web services, web requests etc. thereby increasing the stability and dependability. That is the communications between the server and display are encrypted using 128bit-SSL Encryption. The download/upload of content files is set to be encrypted using 128bit - SSL Encryption optionally based on the client request/requirements. A host of options such as logs, error reporting and remote login are provided for easy remote troubleshooting. The log is used to generate reports on content displayed, schedule, alteration to schedules and billing information. No client's infrastructure is used for internet infrastructure.
Reference is now made to Figure 2 that illustrates in steps setting out the various process flows within the system. The process flow includes uploading, remotely managing the content that includes uploading, scheduling, monitoring, changing/updating the content vide a simple SMS, content scheduling, shared broadcasting, real time monitoring and communicating, generating reports on content displayed, schedule, alteration to schedules and billing information using log, updating the database and log.
It is thus possible by way of the present invention to provide a system and method for dynamic content display used for information or advertising. The present invention further provides a subscription based model of digital signage solution to the users.

Claims (18)

CLAIM:
1. A system for providing wireless digital signage comprising: one or more known digital display devices (1); : Industrial PC (IPC) (2) which has a display controller (7) and is embedded with control display application (9); web server (3); messaging service engine (4); and web client (5), wherein each digital display device (1) is connected to an IPC (2), wherein the IPC (2) is configured to enable wireless communication and transmission of data with the web server (3) and messaging service engine (4), wherein the web server (3) manages one or more digital display devices connected to the IPCs and provides the IPCs with the preset content schedule and content for display on the digital display devices, wherein each digital display device (1) can be configured to display information which is unique and with or without synchronization with other digital display devices in the system, wherein the preset content schedule and content can be altered by communicating to the messaging service engine (4) which would communicate the same to the digital display devices connected to the IPCs and update the web server (3),
wherein communication to messaging service engine (4) is vide means of wireless device, wherein the web server in real time communicates with the IPC and generates a log of such communication, wherein all data transmissions within the system is by means of secured communication and are encrypted, and wherein each digital display device need not be located in the same network or geographical location.
2. The system as claimed in claim 1, wherein the wireless communication is by means of cellular connection (8) or wireless facility.
3. The system as claimed in claim 2, wherein the cellular communication includes SMS, GPS, GPRS, 2G, 3G, CDMA and 4G.
4. The system as claimed in claim 1, wherein the alteration can be done dynamically and in real time.
5. The system as claimed in claim 4, wherein the scheduled alteration can be configured to affect a single display or a group of displays.
6. The system as claimed in claim 1, wherein the communication to the messaging service engine : (4) 1s vide Short Messaging Service or by means of a customized dashboard to send bulk messages.
7. The system as claimed in claim 1, wherein the web server (3) is used to store, transmit and schedule the content.
8. The system as claimed in claim 1, wherein the web client (5) is configured for installation and accessing using wireless device.
9. The system as claimed in claim 8, wherein the web client (5) is used to manage the content residing on the web server, upload and/or delete content to the web server, create schedules for cach content relating to one or more digital display devices, standardize template for configuring the end/actual display on the digital display devices and check the status of one or more digital display devices.
10. The system as claimed in anyone of claims [ to 9, wherein one or more digital display devices (1) can be remotely activated or switched off, :
11. The system as claimed in claim 10, wherein the display area of the digital display device (1) can be split into one or more individual areas, wherein each individual area can be individually controlled and configured to display one or more contents, wherein the content is selected from the group comprising: : static image; dynamic image; two dimensional videos; : three dimensional videos; and video broadcast/feed, wherein the feed is uniform across all networks or unique for each network.
12. The system as claimed in claim 11, wherein each individual area can display different content formats,
13. The system as claimed in claim 1, wherein the log is used to generate reports on one or more of the following: content displayed; schedule; alteration to schedules; billing information; and downtime reports.
14. The system as claimed in anyone of claims 1 to 13, wherein the system is configured to provide a subscription based model of digital signage solution.
15. The system as claimed in anyone of claims 1 to 14, wherein the system provides a means for registering the wireless device in order to enable the wireless device to communicate with the messaging service engine (4).
16. The system as claimed in anyone of claims 1 to 15, wherein a set of parameters for modifying the schedule and elements of the content are pre-configured and made available to : users.
17. The system as claimed in claim 16, wherein the elements of the content that can be modified includes color, wherein the modifications can be activated by SMS.
18. The system as claimed in anyone of claims 1 to 17, wherein the system is capable of operating using one or more telecom service providers.
SG2011042983A 2010-06-30 2011-06-13 Mobile phone empowered wireless digital signage system SG177089A1 (en)

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CN103326855B (en) * 2013-05-10 2017-12-26 Tcl商用信息科技(惠州)股份有限公司 A kind of digital signage terminal and the method and system of playing resource management platform binding
JP6339343B2 (en) * 2013-10-21 2018-06-06 東芝テック株式会社 Content creation apparatus and program
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