RU2778974C1 - Information and advertising system for servicing locations related to service enterprises - Google Patents

Abstract

FIELD: computing technology.

SUBSTANCE: information and advertising system for servicing locations related to service enterprises comprises a server apparatus equipped with a storage for the database of video and graphic materials, an Internet connection tool, and user desktop external battery-operated apparatuses made in the form of portable power supply units for wearable electronic devices with a digital display and an Internet connection tool, equipped with sensors for the temperature, humidity, and light intensity readings, as well as USB, micro USB, and Lightning connectors. The server apparatus comprises an algorithm for forming groups of video and graphic materials to be transmitted to the digital screens of desktop external storage batteries based on the environmental data and the data on the charge level of the connected digital apparatus.

EFFECT: possibility of forming an individual selection of video and graphic information sent to the digital screen of a desktop external battery-operated apparatus.

1 cl, 2 dwg

Description

The implementation of efficient ways of distributing electronic information attracts a lot of attention from the developers of new systems. At the same time, the efficient distribution of information presented in the form of graphic and video formats can cause significant difficulties due to the high consumption of physical memory of digital devices and the requirement for high speed information transmission channels. High demands on the amount of physical memory of the device or on the speed of the connection lead to a deterioration in the economic effect due to higher production costs and inefficiency in operation.

In the course of the development of technologies for delivering content to the end user, certain systemic problems have been achieved. So, the user is in a large information flow, which scatters his attention and this does not allow him to keep focus on one subject, the information block, for a long time.

Due to the growing mass of information that the user faces every day, it is necessary to apply more accurate tools for measuring and predicting the user's state. This will cover the needs of the user at the time of their occurrence. This approach significantly reduces advertising costs, which means it makes it possible to reduce the final cost of the product or improve the quality of such an advertised product.

Currently, there are a large number of implementation options for systems designed to play video, audio, and graphic materials in order to effectively advertise goods and services.

The prior art devices for desktop advertising, including for recharging user devices. In various modifications, such devices can be used to place printed advertising information or use a digital display to demonstrate video and graphic files previously recorded on the device. Table tent (eng. “table tent”) is a desktop advertising device consisting of a stand and a demonstration screen with printed information or a digital display. The convenience of desktop advertising has been proven by a large number of tests. At the same time, existing solutions have their drawbacks. For example, print ads are limited by the fact that they can show only one offer, and new ones must be made to replace them. Digital video devices that broadcast or play promotional graphics or video materials have greatly increased the effectiveness of desktop advertising. At the same time, the volume of content does not make its impact more effective, and does not have a sufficient effect on the client sitting at the table.

From the description to the patent RU 2 414 006 C1 (IPC G09F 19/00 (2006.01)) an information and advertising system is known, which contains a first signal generation module, a second signal generation module, a signal output module and a display device connected to the signal output module. A presence sensor has been introduced into the system, which allows you to display the necessary information only when a person appears nearby. Thus, in the specified invention, the trigger for the inclusion of an advertising message is the presence of a person nearby. A significant disadvantage of using an occupancy sensor is the sensor's response to a high temperature in the premises or the response to several people at once in places with high traffic.

Utility model RU 59309 (MPK G09F 27/00 (2006/01)) is represented by an advertising and information module containing an interconnected screen (monitor) and an information carrier of video and audio information with an amplifier and speaker, a timer and an associated power supply. Interruption of one flow of information by another occurs when the timer is turned on.

Also known is a portable device for displaying content depending on location RU 199 495 U1 (IPC G06Q 30/02 (2012.1)), a content distribution platform for a beverage dispensing environment Ru 2 674 925 C2 (IPC G06Q 30/02 (2012.01)), a method evaluation of information perception RU 2 529 482 C2 (IPC A61B 5/16 (2006.01)), an Internet portal with a full cycle of automated advertising placement on various advertising media and an automated system for creating, paying, verifying and placing an advertising company RU 123 561 U1 (IPC G06Q 30/02 (2012.01)).

The closest in technical essence to the proposed invention is the technical solution according to the patent RU 126 857 U1 (IPC G06F 17/00 (2006.01) which describes an interactive information and advertising system for servicing catering places related to the equipment of restaurants, cafes and other catering establishments .

The proposed system consists of at least one local server device, equipped with a menu database storage facility, a database storage facility for information and promotional materials, a communication facility with clients' computer terminals, and a facility for collecting, combining and statistical processing of information about displays of informational and advertising materials. advertising materials, on the computer terminals of clients, and computer terminals of clients, equipped with a means of communication with a local server device, a means of storing copies of the menu database and a database of information and advertising materials located in the local server device, and visualization tools for menus and information and advertising materials . Each computer terminal is made in the form of a tablet computer, fixed with the possibility of height adjustment on a desktop, tilt-rotary two-knee bracket, equipped with a clamp.

The disadvantage of this and other systems mentioned is the inability to recharge individual wearable electronic devices. In addition, the terminals are not equipped with temperature, humidity and light sensors, which makes the placement of information and advertising materials without taking into account climatic conditions, as well as the actual time of day and illumination of the place where services are provided.

The technical objective of the proposed invention is the delivery of video and graphic advertising materials for the user based on the analysis of his comfort level.

The essence of the invention (disclosure of all features of the invention and their combinations)

Technical result

The technical result is an increase in the information content of information and advertising systems.

To achieve the specified technical result, an information and advertising system for serving places related to service enterprises is proposed, containing at least one server device equipped with a means of storing a database of video and graphic materials, a means of communication with the global Internet, and user desktop external battery devices made in the form of portable power supplies for wearable electronic devices, having at least one digital display and a means of connecting to the global Internet, equipped with sensors for reading temperature, humidity and light readings, characterized in that it is made in the form of at least one rotatable display, fixed on a platform, which includes external battery devices, made in the form of portable power supplies for wearable electronic devices, with USB, micro USB, Lightning connectors.

Desktop external battery device, made in the form of a portable power supply for portable electronic devices, having at least one digital display and a means of connecting to the global Internet, equipped with sensors for reading temperature, humidity and light readings, characterized in that it is made in the form of at least one rotatable digital screen fixed on a platform, which includes external battery devices made in the form of portable power supplies for wearable electronic devices with USB, micro USB, Lightning connectors. The desktop device is installed on the surface of the user's table and can be fixed with a fixing bolt, or not fixed. Rotatable digital screen provides access to information and promotional material. The built-in humidity sensor, temperature sensor and light sensor transmit information to the server device. The WiFi module is used to connect the system components. Additionally, the device may be provided with a camera for interactive interaction with the user of the desktop device. The desktop external battery device contains a USB connector for connecting a charger. The desktop device contains a micro-USB and lightning cable for connecting personal wearable electronic devices. Moreover, when connected, the device requests access to information about the steps taken and the distance traveled. In the event that the user of the desktop external battery device allows access, this information is transmitted to the server device.

The information and advertising system is provided with a server device (200). The server device, equipped with a means of storing a database of video and graphic materials, a means of communication with the global Internet, allows access to information and advertising materials through remote authentication using a login and password, through a special portal site. The server system is different in that it allows you to download through the interface (210) video and graphic materials to the server device, assign them numerical values and set the order of output to desktop external battery devices. The server system is characterized by the fact that through the interface (220) it allows you to configure the processing of information from the humidity sensor, temperature sensor, light sensor for any desktop external battery device of the information and advertising system. The server device is characterized in that the interface (230) controls the price of goods and services advertised using digital screens of desktop external battery devices based on data from the interface (210) and interface (220). The price is formed depending on the type of goods, services and the degree of satisfaction of needs arising as a result of discomfort from changes in temperature, humidity, lighting.

Using the thermohygrometer environmental analysis sensor allows you to determine the conditions in which the user of the electronic device is located. This allows you to create an individual offer for goods that allows you to solve the problem of discomfort in the moment.

The use of an analysis system of the type connected to the charging unit of the device allows the device to ask the user for permission to access the data of his gadget in terms of wearable smart watches with health sensors.

Description of drawings

Fig. 1 is a schematic representation of a desktop external battery device.

Desktop external battery device consists of a chipset (400), 3 IPS digital screens (410), rechargeable batteries with a total capacity of 40,000 mAh (420), micro-USB connector (421), USB connector (423), lightning connector (422 ), thermohygrometer (430), camera (440), WiFi module (450), photoresistor (460), bluetooth module (470), presence sensor (480).

Fig. 2 is a schematic representation of an information and advertising system for serving places related to service enterprises.

The information and advertising system consists of a server device (200), a main administration interface (210), a video and graphic materials management interface (220), an environmental sensor management interface (230), desktop external battery devices (110, 120, ..., n), external data source (300).

Implementation of the invention (disclosure of the beneficial effect of use and use case)

The case of the desktop external accumulator device structurally consists of 2 parts. Digital screens (410), thermohygrometer (430), camera (440), WiFi module (450), photoresistor (460), bluetooth module (470), presence sensor (480) are installed in the upper part, rechargeable batteries are installed in the lower part 40,000 mAh (420), micro USB connector (421), lightning connector (422), USB connector (423). The top and bottom are attached with a rotatable device to allow the digital screens to rotate 360 degrees. The lower part of the desktop device is equipped with fasteners for fixing on the upper surface of the table.

The desktop external battery device is placed on the top surface of the table so that customers of the service industry have access to charging connectors for personal wearable electronic devices, as well as information on a digital screen so that the information is in the user's field of view.

The desktop external battery device is connected to the server device via a WiFi link.

When a client connects a wearable personal digital device to a desktop external battery device, the connection of the device is checked, the type of connected device is identified, and the external battery device requests data from the wearable personal digital device about the status of the batteries, and information from modules measuring the number of steps and the distance traveled. Data from the desktop external battery device is transmitted to a server device, where such data is analyzed and an individual collection of video and graphic information is generated, which is sent to the digital screen of the desktop external battery device.

The desktop external battery device contains temperature, humidity and light sensors. The data from the sensors of the desktop external battery device is transmitted to the server device, where such data is analyzed and an individual selection of video and graphic information is generated, which is sent to the digital screen of the desktop external battery device.

The server device contains an algorithm for processing information from a desktop external battery device, which analyzes data received from an external battery device via a WiFi connection. The algorithm determines a group of video and graphic materials transmitted to the digital screen of a desktop external battery device based on temperature, humidity and illumination data. Groups of materials are formed in the temperature range from +20 degrees Celsius to +40 degrees Celsius with a division scale of 1 degree Celsius and a step for changing a group of materials of 5 degrees Celsius. Material groups are formed in the humidity range from 20% to 80% with a division scale of 5% and a step for changing the material group of 10%. Groups of materials are formed in the illumination range from 150 lux to 750 lux with a division scale of 10 lux and a step for changing the group of materials of 50 lux. Groups of materials are formed in the range of the charge level of the connected wearable digital device from 10% to 100% with a division scale of 10% and a step for changing the group of materials of 20%.

Claims (1)

Information and advertising system for serving places related to service enterprises, containing at least one server device equipped with a means of storing a database of video and graphic materials and an algorithm for distributing information and advertising materials based on readings from environmental sensors and data from batteries of connected digital devices, a means of communication with the global Internet, and user desktop external battery devices made in the form of portable power supplies for portable electronic devices, having at least one digital display and a means of connecting to the global Internet, equipped with sensors for reading temperature, humidity and light readings , characterized in that user desktop external battery devices have at least one rotatable display mounted on a platform, which includes temperature, humidity and light sensors, as well as external battery devices made in the form of portable power supplies for wearable electronic devices with USB, micro USB, Lightning connectors that allow you to measure the battery level of connected digital devices and obtain temperature, humidity and light data necessary for the algorithm to distribute among users of portable units power supply for wearable electronic devices of information and advertising materials based on the readings of sensors reading readings of temperature, humidity and illumination and data from batteries of connected digital devices.

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