RU22767U1 - PRINTED EDITION - Google Patents

Description

Print edition

The utility model relates to the field of printed materials.

special format or purpose and can be used to enhance the perception of the image and / or text placed on a postcard, greeting address, children's book, advertising materials.

Fine art postcards (TU 29.01-26-90) are known, folded with one or two types of folds. On the outside of the postcard there is a drawing or photograph, or a reproduction, and the inside can be used for writing or text explaining the image.

The disadvantage of this publication is that there is no suddenly appearing and attention-grabbing element that enhances the perception of visual and verbal information posted on the print edition.

Closest to the claimed utility model is a business document (RF patent No. 2139198, class B 42 D15 / 00, 15/02) containing an outer shell, a first inner page, a second inner page with fixing means, a keychain attached to the bottom of the external protective shell and on

There is advertising information in two versions of reading in the form of alternating strips covered with a transparent ribbed optical surface on the back outer surface of the second inner page and on the outer page of the outer protective cover, and advertising information in the form of text and / or graphic image is located on both sides of the key fob.

The disadvantage of this invention is that the element is intended to attract the attention of the consumer of information - the keychain, originally tucked between pages, when the cover is opened, it falls out and remains hanging from the outside without returning to its original position. That is, the effect of the appearance of the keychain acts once upon opening the cover, thereby reducing the effectiveness of attracting consumer attention.

The technical result of the claimed utility model is to increase the effectiveness of the printed matter by enhancing the visual perception of the visual and / or verbal information placed on the printed matter by the sudden appearance of an additional element - an insert that appears in the space between the pages when they open, as if floating in the air.

contains an insert placed in the space between the inner pages by fixing on an elastic transparent thread, with the tension attached by the ends to the surface of one and the other inner page.

The insert may be flat or bulky. With a bulk insert in the sheets forming the pages, through holes or bulges are made in the shape of the insert.

An elastic transparent thread, for example, a lycra thread, is attached with its ends in a stretched state to the surface of both inner pages of the publication.

On the surface of the external and internal pages and the insert can be placed text (verbal) and / or graphic elements: drawings and / or photographs, and / or reproductions, and / or illustrations, and / or text explaining the image, and / or text advertising and / or non-advertising character, and / or place for writing. Comparative analysis with the prototype shows that the claimed utility model differs from the prototype in that it additionally contains an insert located in the space between the inner pages, mounted on an elastic transparent thread, attached at its ends to the surface of the inner pages.

voluminous.

In addition, with a bulk insert, holes or bulges are made in the shape of the insert in the places forming the pages.

In addition, drawings and / or photographs and / or reproductions and / or illustrations and / or text explaining the image and / or place for writing can be placed on the external and internal pages and the insert.

Thus, the utility model meets the criterion of “novelty.

In FIG. 1 shows a general view of the printed matter in expanded form from the side of the outer pages. In FIG. 2 shows a general view of the publication in expanded form from the side of the internal pages. In FIG. Figure 3 shows a general view of the publication containing the volume insert from the side of the inner pages.

The printed publication contains: (Fig. 1, 2 outer page 1 and 2, inner page 3 and 4, an insert 5 fixed on an elastic thread 6, with tension attached by the ends 7 and 8 to the surface of the inner pages 3 and 4. On the surface of the outer pages 1 and 2 and / or the inner pages 3 and 4, and / or the insert 5 can be placed text or graphic elements. The insert 5 can be flat, (Fig. 1) or three-dimensional.

the latter case, through holes (or bulges) 9 (Fig. 3) are made in the sheets forming pages 1, 3 and 2, 4 in the shape of the insert for placing the insert inside the pages in the closed state.

The publication is used as follows. The consumer considers the external pages 1 and 2 of the publication on which it is placed, for example, a picture and words of congratulation. When the pages 3 and 4 of the publication are opened at an angle of less than 180 ° in space, an insert 5 suddenly appears between the pages, fixed on an elastic transparent thread 6, attached by the ends 7 and 8 to the surface of the inner pages 3 and 4. Since the elastic thread 6 is transparent and practically it is invisible, the insert, as it were, hovers in the airspace between the pages, attracting the attention of the consumer and enhancing the overall impression of the publication.

Depending on the type and purpose of the information posted on the external and / or internal pages of the publication, the insert may have a decorative and / or informational character.

In the latter case, information is placed on the insert, for example, of an advertising nature.

Claims (7)

1. A printed publication containing at least two outer and two inner pages with text and / or graphic elements placed on them, characterized in that it further comprises an insert placed in the space between the inner pages, by fastening on an elastic thread, attached by ends to the surface of one and the other inner page.  2. The print edition according to claim 1, characterized in that the liner is made flat.  3. The print edition according to claim 1, characterized in that the insert is made voluminous.  4. The printed publication according to claims 1 and 3, characterized in that through sheets in the form of an insert are made in the sheets forming the pages.  5. The printed publication according to claims 1 and 3, characterized in that the sheets forming the pages are made convex in the shape of the insert.  6. The print publication according to claim 1, characterized in that the elastic thread is made of a transparent material. 7. The print publication according to claim 1, characterized in that the external and internal pages and the insert contain either drawings, and / or photographs, and / or reproductions, and / or text explaining the image, and / or advertising text and / or non-advertising character, and / or place for writing.