KR20250005903A - Pubilicity rights data management and security method and system thereof - Google Patents

Abstract

A method for managing and securing publicity rights data according to an embodiment of the present invention may include the steps of: receiving publicity rights data and transaction target information from at least one of a first user electronic device and a content creation platform server by a publicity rights brokerage platform server; generating a security key including access rights and an expiration date based on the transaction target information; applying the security key to the publicity rights data to set a lock; and storing transaction product data including the locked publicity rights data and the transaction target information.

Description

PUBILICITY RIGHTS DATA MANAGEMENT AND SECURITY METHOD AND SYSTEM THEREOF

The present invention relates to a method and system for managing and securing publicity rights data.

The 'Face Swapping' technology that has revolutionized video production has recently come to the fore. The 'Face Swapping' technology, which is called variously as De-aging technology that uses CG to lower the age of an actor, DeepFake technology that uses deep learning technology to synthesize a whole face, and Facial Motion Capture technology, is being increasingly utilized in video production as it has been developing recently.

Along with the development of such technology, problems with indiscriminate use of portrait rights and voice rights are arising. For example, when 'face swapping' technology is combined with 'AI voice synthesis technology (AI TTS, AI Text To Speech)', fake synthetic videos featuring celebrities (entertainers, models, influencers, etc.) can be created more realistically. As a result, social problems are emerging in which celebrities' faces and voices are actually used without permission to create illegal videos that cause sexual shame or disgust, or even for crimes.

However, the development of related technologies is only focused on technologies that can minimize the disparity between real celebrity videos and synthetic videos, and is neglecting the standards for protection and use of the 'right of publicity', which includes the portrait rights and voice rights of celebrities. The right of publicity refers to the right to commercially use a person's personal characteristics, such as their portrait, name, and voice.

Meanwhile, recently, virtual humans (virtual models, virtual girl groups, etc.) using high-level AI technology have appeared, but these virtual humans have clear limitations in marketing and branding activities that consume images. In other words, in the actual video content market, the demand for using the publicity rights of existing celebrities in advertisements, movies, etc. using face swapping is much higher than the demand for content creation using virtual humans. However, there is still no service that mediates between celebrities who want to sell publicity rights and users who want to purchase them, causing inconvenience. Therefore, there is a high demand for the development of an intermediary platform that can solve this problem.

In addition, when operating a platform that mediates the publicity rights of celebrities, the technical conditions for safe management and transaction of data such as images and videos related to publicity rights that are the subject of mediation must be supported. Therefore, as the technical requirements for the platform itself are high, there is a need to develop technology to maintain appropriate security of data related to publicity rights for the smooth operation of the platform.

The purpose of the present invention is to provide a method and system for managing and securing publicity data, which allows publicity data including a face image or video data and voice data of a target model to be traded integrally between users by storing and managing the data together with information on usage and transaction conditions.

In addition, the present invention aims to provide a method and system for managing and securing publicity rights data, in which a security key and its expiration date of data and information are automatically set according to the period of use set for the publicity rights data, so that access and use can be safely managed.

In addition, the present invention aims to provide a method and system for managing and securing publicity rights data, which enables more thorough protection of personal publicity rights by performing records according to tracking of the use and transaction of data provided from a content creation platform that independently creates publicity rights content and making it the subject of a transaction.

The problem to be solved by the present invention is not limited to this, and it can be said that the purpose or effect that can be understood from the solution or embodiment of the problem described below is also included.

A method for managing and securing publicity rights data according to one embodiment of the present invention may include the steps of: receiving publicity rights data and transaction target information from at least one of a first user electronic device and a content creation platform server by a publicity rights brokerage platform server; generating a security key including access rights and an expiration date based on the transaction target information; applying the security key to the publicity rights data to set a lock; and storing transaction product data including the locked publicity rights data and the transaction target information.

In addition, the method may further include a step of receiving a transaction request regarding the transaction product data from a second user electronic device; a step of making payment for the transaction product according to the transaction request; and a step of providing transaction information including security key information for releasing the lock setting to the second user electronic device.

In addition, the transaction target information may include at least one of target model information, expiration date information, scope of use information, and transaction price information, and the access authority may be set to be determined based on transaction information provided from a second user electronic device and the scope of use information, and the expiration date may be set based on the expiration date information.

In addition, the method may further include a step of receiving newly generated content data from the content creation platform server; a step of generating a traceable unique key based on target model information and creation environment information included in the content data; and a step of converting the content data into the publicity rights data by assigning the unique key to the content data.

In addition, the method may further include a step of storing the locked publicity rights data and the transaction target information in a blockchain network.

According to another embodiment of the present invention, a publicity rights data management and security system includes: a first user electronic device that provides publicity rights data and transaction target information; a content creation platform server that generates publicity rights utilization content data; and a publicity rights brokerage platform server that receives at least one of the publicity rights data and the content data and brokers a transaction between users, wherein the publicity rights brokerage platform server may include: a communication module that receives the publicity rights data and the transaction target information from at least one of the first user electronic device and the content creation platform server; a security key module that generates a security key including access rights and an expiration date based on the transaction target information and sets a lock on the publicity rights data by applying the security key; and a database that stores transaction product data including the locked publicity rights data and the transaction target information.

In addition, the system may further include a second user electronic device that provides a transaction request regarding the transaction product data, and the publicity rights brokerage platform server may further include a payment module that performs payment for the transaction product according to the transaction request received from the second user electronic device; and a transaction management module that generates transaction information including security key information for releasing the lock setting and provides the transaction information to the second user electronic device.

In addition, the transaction target information may include at least one of target model information, expiration date information, scope of use information, and transaction price information, and the access authority may be set to be determined based on transaction information provided from a second user electronic device and the scope of use information, and the expiration date may be set based on the expiration date information.

In addition, the communication module receives newly generated content data from the content creation platform server, and the publicity rights brokerage platform server may further include a unique key module that generates a traceable unique key based on target model information and creation environment information included in the content data, and converts the content data into the publicity rights data by assigning the unique key to the content data.

In addition, it may further include a blockchain network that receives and distributes the locked publicity rights data and the transaction target information.

According to the publicity rights data management and security method and system thereof according to an embodiment of the present invention, publicity rights data including a face image or video data and voice data of a target model are stored and managed together with information on usage and transaction conditions, so that they can be traded as a whole between users.

In addition, according to the method for managing and securing publicity rights data and the system thereof according to an embodiment of the present invention, the security key and expiration date of the data and information are automatically set according to the period of use set for the publicity rights data, so that access and use can be safely managed.

In addition, according to the publicity rights data management and security method and system according to an embodiment of the present invention, when data is provided from a content creation platform that independently creates publicity rights content and is used as a transaction target, records are made according to tracking of the use and transaction of the data, so that more thorough protection of individual publicity rights can be achieved.

The various advantageous and beneficial advantages and effects of the present invention are not limited to the above-described contents, and will be more easily understood in the course of explaining specific embodiments of the present invention.

FIG. 1 is a drawing illustrating an example of facial 3D modeling using a 3D scanner and marker according to one embodiment of the present invention.
FIG. 2 is a diagram illustrating an example of UX/UI used in a publicity rights brokerage platform according to one embodiment of the present invention.
FIG. 3 is a conceptual diagram schematically illustrating a publicity rights data management and security system according to one embodiment of the present invention.
FIG. 4 is a block diagram exemplarily illustrating a detailed configuration of the publicity rights brokerage platform server illustrated in FIG. 3.
FIG. 5 is a flowchart illustrating a method for managing and securing publicity rights data according to one embodiment of the present invention.
FIG. 6 is a flowchart illustrating a method for managing and securing publicity rights data according to one embodiment of the present invention.
FIG. 7 is a flowchart illustrating a method for managing and securing publicity rights data according to one embodiment of the present invention.

The present invention can have various modifications and various embodiments, and specific embodiments are illustrated and described in the drawings. However, this is not intended to limit the present invention to specific embodiments, but should be understood to include all modifications, equivalents, or substitutes included in the spirit and technical scope of the present invention.

Terms including ordinal numbers such as second, first, etc. may be used to describe various components, but the components are not limited by the terms. The terms are only used to distinguish one component from another. For example, without departing from the scope of the present invention, the second component may be referred to as the first component, and similarly, the first component may also be referred to as the second component. The term and/or includes any combination of a plurality of related described items or any item among a plurality of related described items.

When it is said that a component is "connected" or "connected" to another component, it should be understood that it may be directly connected or connected to that other component, but that there may be other components in between. On the other hand, when it is said that a component is "directly connected" or "directly connected" to another component, it should be understood that there are no other components in between.

The terminology used in this application is only used to describe specific embodiments and is not intended to limit the present invention. The singular expression includes the plural expression unless the context clearly indicates otherwise. In this application, it should be understood that the terms "comprises" or "has" and the like are intended to specify the presence of a feature, number, step, operation, component, part or combination thereof described in the specification, but do not exclude in advance the possibility of the presence or addition of one or more other features, numbers, steps, operations, components, parts or combinations thereof.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms defined in commonly used dictionaries, such as those defined in common dictionaries, should be interpreted as having a meaning consistent with the meaning they have in the context of the relevant art, and will not be interpreted in an idealized or overly formal sense unless expressly defined in this application.

Hereinafter, embodiments will be described in detail with reference to the attached drawings. Regardless of the drawing symbols, identical or corresponding components are given the same reference numerals and redundant descriptions thereof will be omitted.

The present invention relates to a 'celebrity publicity rights brokerage service'. Specifically, the present invention can perform the following publisher functions: ① collecting celebrity publicity rights-related data necessary for face swapping, ② brokering publicity rights between celebrities and users, and ③ officially providing publicity rights-related data to users.

Therefore, it is different from face swapping technologies such as virtual human AI and deepfake AI, and there are differences in the target and model compared to virtual human face trading platforms. Specifically, the present invention sells the publicity rights of real celebrities, whereas the conventional face trading platform sells the facial data of virtual humans. In addition, the present invention creates a facial image based on facial capture technology, whereas the face trading platform creates a facial image according to gender, race, hair, skin, eyes, nose, mouth, etc. using a virtual human creation tool. In addition, the present invention performs mediation of publicity rights transactions between celebrities and users, and provides a function for protecting a publicity rights DB through blockchain technology, but the conventional technology does not provide such a technological configuration.

The present invention can provide various effects and technical originality as follows.

First, it can provide a platform model that can generate continuous revenue. For example, in the case of celebrities such as entertainers and models, their revenue often becomes unstable as they age, and there may be a problem in that entertainment companies perform unreasonable schedules to monetize celebrities. Accordingly, the present invention constructs a DB of publicity rights of celebrities by time, so that celebrities and entertainment companies can sell publicity rights by time, and thus can generate steady revenue without being restricted by time and place.

Next, celebrities can publicly announce their willingness to trade publicity rights, and users can compare and trade the publicity rights of various celebrities, thus reducing the time required for publicity rights trading.

Next, by releasing a celebrity publicity rights brokerage service utilizing blockchain technology, we can raise social awareness of the use and purchase of publicity rights, just like with digital music platforms, and thus reduce the problem of celebrities’ faces being used without permission or for criminal purposes.

The present invention relates to a technology for extracting data related to publicity rights required for celebrity video generation AI and a publicity rights brokerage service.

To this end, a technology for extracting data related to publicity rights is provided. A technology for extracting facial data using facial scanning and facial motion capture is provided. In addition, a script technology for minimizing facial data extraction time is provided.

Next, a publicity rights brokerage platform is provided. At this time, UX/UI technology is provided to conveniently search for the face of the desired celebrity. In addition, a standard contract template with various options is provided.

Next, a publicity rights DB security technology using blockchain technology is provided. A publicity rights DB hacking prevention technology using blockchain technology is provided. In addition, a publicity rights related data illegal copy prevention technology using blockchain technology is provided.

The right of publicity refers to the right to commercially use a person's personality traits such as a portrait, name, and voice. The present invention provides a technology for extracting data related to a celebrity's publicity rights and a platform for mediating the same for the purpose of mediating the publicity rights of a celebrity, and also provides security technology for protecting the data related to the publicity rights.

1. Technology for extracting data related to publicity rights

FIG. 1 is a drawing illustrating an example of facial 3D modeling using a 3D scanner and marker according to one embodiment of the present invention.

One embodiment of the present invention provides a facial data extraction technology using facial scanning and facial motion capture. In order to mediate a celebrity portrait right, the development technology may include a technology for extracting facial data that can respond to various facial expressions and mouth movements of the celebrity. To this end, the development technology first uses a 3D scanner on the face of the celebrity to which a marker (maker) is attached, acquires 3D coordinate values and color values for each sampling point of the celebrity's face, and 3D models the face based on the acquired 3D coordinate values and color values. Through this, 3D data of the celebrity's face can be acquired more accurately. In addition, markers are grouped (eyebrow area, mouth area, etc.) and connected to each other with virtual lines to measure marker movement and line length changes according to various facial expressions and mouth movements of the celebrity in real time, and this can be linked to a facial 3D modeling image. Through this, facial data with various expressions requested by the user can be provided.

One embodiment of the present invention provides a script technology for minimizing the facial data extraction time. If the scanning time becomes long due to the use of a 3D scanner and a marker to obtain more accurate facial data, it may be a burden to the celebrity, and if the number of celebrities requesting facial data extraction increases, it may also be a great burden to the person performing the scanning work. Therefore, the present invention studies an expression script required of a celebrity when extracting facial data in order to sufficiently extract facial data while minimizing the scanning time, and provides an optimized script through testing a number of scripts.

2. Publicity Rights Brokerage Platform

FIG. 2 is a diagram illustrating an example of UX/UI used in a publicity rights brokerage platform according to one embodiment of the present invention.

One embodiment of the present invention provides a UX/UI that can conveniently search for the face of a desired celebrity. In some cases, a user may have already decided on a desired celebrity and use a brokerage platform to purchase the publicity rights of a celebrity. However, as more celebrities register and become active in the platform with data related to publicity rights, the user can compare the celebrities based on the desired celebrity image and publicity rights purchase cost, etc., and provide a model that best suits the user's needs. Accordingly, the development brokerage platform provides a tool that can filter celebrities in various forms according to the user's criteria, and a platform UX/UI that can compare the publicity rights of the filtered celebrities. In other words, it provides a platform that allows the user to make a decision to purchase publicity rights more easily.

One embodiment of the present invention provides a contract template that allows for various option selections. Publicity rights transactions can have a wide range of contract options depending on the interests of the celebrity and the user, and in the current situation where publicity rights contracts are not yet popular, even if a celebrity and a user are successfully connected, there may be cases where mediation fails due to differences in interests between the two parties. There may be various options in the contract options, such as the use of publicity rights, the period of use, the length of the produced video, the presence or absence of video/photos, and the scope of non-exposure of content. If the contract options are not set properly, publicity rights data may be used for a type of video that the celebrity does not want, which may have a significant impact on the celebrity image. In order to prevent such problems or mediation failures, the development technology intends to study a standard contract template that allows for various option selections, and in the future, when a user filters the publicity rights of a celebrity he or she wants, it provides a service that provides information on the average publicity rights amount of the corresponding celebrities.

3. Development of publicity rights DB security technology using blockchain technology

One embodiment of the present invention provides a technology for preventing hacking of a publicity rights DB using blockchain technology. In order to prevent publicity rights data of celebrities stored through data extraction technology from being leaked due to hacking or other problems, the development technology encrypts completed 3D modeling data to ensure data safety, and can store the encrypted data by connecting it to a distributed blockchain network.

One embodiment of the present invention provides a technology for preventing illegal copying of data related to publicity rights by applying blockchain technology. In order to prevent data related to publicity rights from being illegally copied and used, the present invention can verify the identity of a user attempting to access data through a blockchain network and verify access authority. In addition, the present invention provides a technology for tracking the use of illegally copied publicity rights data through transaction tracking and preventing the use of illegally copied data.

Hereinafter, the specification will focus on explaining the publicity rights DB security technology for implementing the present invention. Here, an example of the entire system constructed for publicity rights DB security will be referred to as a 'publicity rights data management and security system.'

FIG. 3 is a conceptual diagram schematically illustrating a publicity rights data management and security system according to one embodiment of the present invention.

As illustrated in FIG. 3, a publicity rights data management and security system according to one embodiment of the present invention may include a first user electronic device (100), a second user electronic device (200), and a publicity rights mediation platform server (500). In addition, the publicity rights data management and security system according to one embodiment of the present invention may further include a content creation platform server (300) as needed.

The publicity rights brokerage platform server (500) may refer to a server that provides a platform for brokering the trading of publicity rights-related data products between different users. The publicity rights brokerage platform server (500) may include at least one processor module for securing publicity rights data. Details regarding the configuration of the processor module will be described later in FIG. 4.

The first user electronic device (100) may refer to an electronic device owned by a first user who wishes to sell publicity rights data that is the subject of a transaction on a publicity rights brokerage platform. Here, the first user may include the celebrity himself or herself, who is the target model, and may further include an agent who has been granted the authority to provide facial images, videos, or voices, etc. from the celebrity.

The second user electronic device (200) may refer to an electronic device owned by a second user who wishes to purchase and use publicity rights data that is the subject of a transaction on a publicity rights brokerage platform. Here, the second user may include various industry demanders who wish to use the facial image, video, or voice of the target model as a means of advertising, marketing, etc.

Here, the first user electronic device (100) and the second user electronic device (200) may be implemented as computers that can access a remote server or terminal via a network. For example, the computer may include a notebook, desktop, laptop, etc. equipped with a web browser. In addition, the first user electronic device (100) and the second user electronic device (200) may be implemented as terminals that can access a remote server or terminal implemented as an app or web-based program via a network. For example, the first user electronic device (100) and the second user electronic device (200) are wireless communication devices that ensure portability and mobility, and may include all types of handheld-based wireless communication devices, such as navigation, PCS (Personal Communication System), GSM (Global System for Mobile communication), PDC (Personal Digital Cellular), PHS (Personal Handphone System), PDA (Personal Digital Assistant), IMT (International Mobile Telecommunication)-2000, CDMA (Code Division Multiple Access)-2000, W-CDMA (W-Code Division Multiple Access), Wibro (Wireless Broadband Internet) terminals, smartphones, smartpads, tablet PCs, etc.

The publicity rights brokerage platform server (500) can be connected to communicate with the first user electronic device (100) and the second user electronic device (200). In the present invention, the network is not limited in its communication method, and not only a communication method utilizing a communication network (for example, a mobile communication network, wired Internet, wireless Internet, broadcasting network) that the network can include, but also short-range wireless communication can be included.

The content creation platform server (300) may refer to a server that extracts and creates publicity rights data corresponding to facial images or video data from various photos and video data of a celebrity user. In addition, the content creation platform server (300) may refer to a server that creates various image content, video content, audio content, etc. in a form that can be sold from basic data including images, videos, voices, etc. of a celebrity user. The content data created by the content creation platform server (300) may be provided to the publicity rights brokerage platform server (500) and utilized for transactions within the platform.

Meanwhile, a network included in a publicity rights data management and security system according to one embodiment of the present invention may further include a blockchain network.

As an example, the publicity rights brokerage platform server (500) can generate a block by utilizing data items, an encryption key, a location where data is stored, real data information, metadata, etc. More specifically, the publicity rights brokerage platform server (500) can generate a transaction including data items, an encryption key, a location where data is stored, user information, etc., and a hash value of the corresponding transaction. The publicity rights brokerage platform server (500) can generate a block including a plurality of transactions and a block header. In addition, according to one embodiment of the present invention, the block header can include a corresponding block hash value, a pre-block hash value, a merkle root hash value, version information, time information, nonce information, difficulty information, etc.

In one embodiment of the present invention, a blockchain network may be a network in which information to be stored on the network is jointly verified by multiple nodes participating in the network, and the verified information is recorded and shared on the network, thereby ensuring the integrity and reliability of the recorded information without relying on an authorized third party.

For example, according to one embodiment of the present invention, the blockchain network may be a network that has at least some characteristics similar to those of conventional blockchain networks such as Bitcoin, Ethereum, Quantum, MediBloc, etc. In addition, according to one embodiment of the present invention, such blockchain network may be a concept that includes various blockchain networks such as a private blockchain network, a public blockchain network, or a hybrid network of a private blockchain and a public blockchain.

In a blockchain network according to one embodiment of the present invention, individual publicity rights data provided from a publicity rights mediation platform server (500) may be distributed and stored. In addition, if necessary, each content data provided from a content creation platform server (300) may be distributed and stored in the blockchain network.

FIG. 4 is a block diagram exemplarily illustrating a detailed configuration of the publicity rights brokerage platform server (500) illustrated in FIG. 3.

As illustrated in FIG. 4, a publicity rights brokerage platform server (500) according to an embodiment of the present invention may include a communication module (510), a memory (520), and a database (530). In addition, a publicity rights brokerage platform server (500) according to an embodiment of the present invention may include at least one processor module including a security key module (540), a payment module (550), a transaction management module (560), a unique key module (570), and a blockchain module (580). Meanwhile, FIG. 4 illustrates only some modules that operate to perform a publicity rights data management and security method according to an embodiment of the present invention, but it is understood that various modules necessary for publicity rights brokerage may be further included.

The communication module (510) can perform wired or wireless communication with the first user electronic device (100), the second user electronic device (200), and the content creation platform server (300) described above through a network. For example, the communication module (510) can receive publicity rights data and transaction target information from at least one of the first user electronic device (100) and the content creation platform server (300). As another example, the communication module (510) can receive newly created content data from the content creation platform server (300).

The memory (520) may include volatile and/or nonvolatile memory. The memory (520) may store instructions or data related to at least one other component of the publicity rights brokerage platform server (500). For example, the memory (520) may store instructions that, when executed, cause at least one processor module below the security key module (140) to perform various operations described herein. As an example, the instructions may be included in a package file of an application program.

The database (530) may store various information required for publicity rights mediation. For example, the database (530) may store publicity rights data and transaction target information based on data provided by the first user. As another example, the database (530) may store security key information generated for each publicity rights data, and may store access rights and expiration information included in the security key.

At this time, the publicity rights brokerage platform server (500) according to one embodiment of the present invention may include a database (530) internally or be connected to a database (530) provided externally through a network.

In addition, according to various embodiments, since all data stored in the database (530) is sensitive information of the customer, it may be distributed and stored in a blockchain network to enhance the security of use of the information. If the database (530) is distributed and stored in a blockchain network, the history of transmission, modification, deletion, addition, etc. of the information contained in the database (530) can be managed more safely in the blockchain network.

The security key module (540) can generate a security key including access rights and an expiration date based on the transaction target information provided from the first user electronic device (100). In addition, the security key module (540) can apply the security key to publicity rights data to set a lock.

When the payment module (550) receives a transaction request for a specific transaction product from the second user electronic device (200), it can operate to perform payment for the transaction product according to the transaction request. Here, the payment module (550) can perform automatic payment according to the pre-stored payment method information of the second user, or can perform payment by transmitting a payment request to the second user electronic device (200) and receiving approval from the payment institution.

The transaction management module (560) can generate transaction information including security key information for unlocking specific publicity rights data and provide it to a second user electronic device (200).

When receiving newly generated content data from a content creation platform server (300), the unique key module (570) can generate a traceable unique key based on target model information and creation environment information included in the content data. In addition, the unique key module (570) can convert the content data into publicity rights data by assigning the unique key to the content data. The converted data can be utilized as tradable data in the publicity rights brokerage platform server (500).

The blockchain module (580) can selectively manage at least some of the information stored in the database (530) to be distributed and stored in the blockchain network. For example, the blockchain module (580) can extract publicity rights data and target model information, which are sensitive information of a celebrity, and create blocks and transactions containing the same and store them in the blockchain network.

Next, FIGS. 5 to 7 are flowcharts illustrating a method for managing and securing publicity rights data according to one embodiment of the present invention.

First, referring to FIG. 5, the publicity rights brokerage platform server (500) may receive publicity rights data and transaction target information from at least one of the first user electronic device (100) and the content creation platform server (300) (S510). Here, the publicity rights data may include face image data, face video data, and voice data of a celebrity owned by the first user. In addition, if necessary, the publicity rights data may include various image, video, and audio content data based on celebrity publicity rights newly generated based on the face image, video, and voice data.

The transaction target information may include at least one of target model information, usage period information, usage scope information, and transaction price information. The target model information may be a concept including personal information about the target model, such as a celebrity who is included in the publicity right. In addition, the usage period information may refer to information about the usage period restricted by the first user for each publicity right data. In addition, the usage scope information may refer to a concept including information about the usable field, usable industry, and changeable data scope restricted by the first user for each publicity right data. In addition, the transaction price information may refer to transaction price information applied at the time of contract according to the usage period and usage scope mentioned above for each publicity right data.

And then, the publicity rights brokerage platform server (500) can generate a security key including access rights and an expiration date based on the transaction target information (S520). And, the security key can be applied to the publicity rights data to set a lock (S530).

Here, the access right may be set to be determined based on the transaction information and usage scope information provided from the second user electronic device (200). In addition, the expiration date may be set based on the usage period information. That is, for example, since the security key includes an access right that allows the second user to access the publicity rights data within the scope contracted through payment for the transaction product, it may be operated so that unlocking through the input of the security key is impossible in a situation where the set access right is exceeded. In addition, since the security key includes an expiration period of the security key according to the usage period of the corresponding publicity rights data, the unlocking function of the security key that has passed the expiration period is canceled, so that unauthorized access by the user after the expiration date is prevented.

And then, the publicity rights brokerage platform server (500) can store the transaction product data including the locked publicity rights data and transaction target information (S540). The transaction product data stored in this way can be publicly exposed to multiple users including the second user and provided as purchasable information.

Next, referring to FIG. 6, the publicity rights brokerage platform server (500) can receive a transaction request regarding transaction product data from the second user electronic device (200) (S610). The transaction request requested by the second user can include information regarding the desired usage period and desired usage scope regarding specific publicity rights data, if necessary.

And the publicity rights brokerage platform server (500) can perform payment for the transaction product according to the transaction request (S620). At this time, when the payment is completed, it can be recognized that the publicity rights data transaction contract between the first user and the second user has been successfully concluded.

Then, the publicity rights brokerage platform server (500) can provide transaction information including security key information for unlocking the corresponding publicity rights data for which the transaction has been completed to the second user electronic device (200) (S630). Here, since the security key information includes expiration date information according to the specific usage period included in the transaction information, unlocking for data access is possible only when the second user enters the security key within the usage period. In addition, since the security key information includes access rights according to the specific usage scope included in the transaction information, the security key can be kept unlocked only when the second user uses the data within a range that does not exceed the usage scope.

The second user can enter the security key through the second user electronic device (200) and access the traded publicity rights data. Then, the second user can view and download the accessed data.

Meanwhile, according to an additional embodiment of the present invention, the publicity rights brokerage platform server (500) can upload data to be posted based on publicity rights data to the SNS server using the SNS API, and can extend or delete the posted data upon expiration of the usage period as necessary. In this case, if there is an access to use publicity rights data in a range exceeding the usage range included in the transaction information of the second user, the upload function, etc. according to the access can be automatically blocked.

Next, referring to FIG. 7, the publicity rights brokerage platform server (500) can receive newly created content data from the content creation platform server (300) (S710). By newly creating content data in this way and providing it to the publicity rights brokerage platform server (500), data with various usability levels other than the publicity rights data directly provided by the first user can be included in the transaction target, and accordingly, the range of choices available to the second user can be expanded.

The publicity rights brokerage platform server (500) can generate a traceable unique key based on the target model information and creation environment information included in the provided content data (S720). Then, the unique key can be assigned to the content data to convert it into publicity rights data (S730).

Here, the unique key can be assigned in the form of an ID number that identifies each newly generated content data, and tracking information can be cumulatively tagged and stored in the unique key. That is, the tracking information stored in the unique key can be updated according to operations such as access, download, use, and upload of content data including the unique key. The target model of the image, video, or audio data used to generate the content data and/or the data manager can check the utilization history of personal information by viewing the tracking information stored in each unique key.

The second user may be restricted to access the data only by entering the unique key when using the publicity rights data based on the content data. By restricting access through the unique key in this way, it is possible to more thoroughly manage and supervise the security maintenance of publicity rights-based data created by anyone other than the second user.

As described above, according to the publicity rights data management and security method and system thereof according to an embodiment of the present invention, publicity rights data including a face image or video data and voice data of a target model are stored and managed together with information on usage and transaction conditions, so that they can be traded as a whole between users.

In addition, according to the method for managing and securing publicity rights data and the system thereof according to an embodiment of the present invention, the security key and expiration date of the data and information are automatically set according to the period of use set for the publicity rights data, so that access and use can be safely managed.

In addition, according to the publicity rights data management and security method and system according to an embodiment of the present invention, when data is provided from a content creation platform that independently creates publicity rights content and is used as a transaction target, records are made according to tracking of the use and transaction of the data, so that more thorough protection of individual publicity rights can be achieved.

The term '~ part' used in this embodiment means a software or hardware component such as a field-programmable gate array (FPGA) or an ASIC, and the '~ part' performs certain roles. However, the '~ part' is not limited to software or hardware. The '~ part' may be configured to be on an addressable storage medium and may be configured to play one or more processors. Thus, as an example, the '~ part' includes components such as software components, object-oriented software components, class components, and task components, processes, functions, attributes, procedures, subroutines, segments of program code, drivers, firmware, microcode, circuits, data, databases, data structures, tables, arrays, and variables. The functionality provided in the components and '~ parts' may be combined into a smaller number of components and '~ parts' or further separated into additional components and '~ parts'. Additionally, the components and '~parts' may be implemented to regenerate one or more CPUs within the device or secure multimedia card.

Although the above has been described with reference to examples, these are merely examples and do not limit the present invention. Those skilled in the art will appreciate that various modifications and applications not exemplified above are possible without departing from the essential characteristics of the present invention. For example, each component specifically shown in the examples can be modified and implemented. In addition, differences related to such modifications and applications should be interpreted as being included in the scope of the present invention defined in the appended claims.

Claims (10)

By the publicity rights brokerage platform server,
A step of receiving publicity rights data and transaction information from at least one of a first user electronic device and a content creation platform server;
A step of generating a security key including access rights and an expiration date based on the above transaction target information;
A step of applying the security key to the above publicity rights data to set a lock; and
A step of storing the transaction product data including the above locked publicity rights data and the above transaction target information.
How to manage and secure publicity rights data.
In the first paragraph,
A step of receiving a transaction request regarding the transaction product data from a second user electronic device;
A step in which payment for the transaction product is made according to the above transaction request; and
Further comprising a step of providing transaction information including security key information for unlocking the lock setting to the second user electronic device.
How to manage and secure publicity rights data.
In the first paragraph,
The above transaction target information includes at least one of target model information, usage period information, usage scope information, and transaction price information.
The above access rights are set to be determined based on the transaction information provided from the second user electronic device and the above usage scope information.
The above expiration date is set based on the above usage period information.
How to manage and secure publicity rights data.
In the first paragraph,
A step of receiving newly created content data from the above content creation platform server;
A step of generating a traceable unique key based on target model information and creation environment information included in the above content data; and
It further includes a step of converting the content data into the publicity rights data by assigning the unique key to the content data.
How to manage and secure publicity rights data.
In the first paragraph,
Further comprising a step of storing the above locked publicity rights data and the above transaction target information on a blockchain network.
How to manage and secure publicity rights data.
A first user electronic device providing publicity data and transaction information;
A content creation platform server that creates content data utilizing publicity rights; and
Includes a publicity rights brokerage platform server that provides at least one of the above publicity rights data and the above content data and mediates transactions between users,
The above publicity rights brokerage platform server,
A communication module that receives the publicity rights data and the transaction target information from at least one of the first user electronic device and the content creation platform server;
A security key module that generates a security key including access rights and an expiration date based on the above transaction target information and applies the security key to the publicity rights data to set a lock; and
A database including the locked publicity rights data and transaction product data including the transaction target information is stored.
Publicity rights data management and security system.
In Article 6,
Further comprising a second user electronic device providing a transaction request regarding the above transaction product data,
The above publicity rights brokerage platform server,
A payment module that performs payment for the transaction product according to the transaction request received from the second user electronic device; and
Further comprising a transaction management module that generates transaction information including security key information for unlocking the above lock setting and provides it to the second user electronic device.
Publicity rights data management and security system.
In Article 6,
The above transaction target information includes at least one of target model information, usage period information, usage scope information, and transaction price information.
The above access rights are set to be determined based on the transaction information provided from the second user electronic device and the above usage scope information.
The above expiration date is set based on the above usage period information.
Publicity rights data management and security system.
In Article 6,
The above communication module receives newly created content data from the content creation platform server,
The above publicity rights brokerage platform server,
A unique key module is further included that generates a traceable unique key based on target model information and creation environment information included in the content data, and converts the content data into the publicity rights data by assigning the unique key to the content data.
Publicity rights data management and security system.
In Article 6,
Further comprising a blockchain network that receives and distributes the locked publicity rights data and the transaction target information.
Publicity rights data management and security system.