KR20240059059A - Method and system for providing location-based customized coupons(some kind of mileage) according to consumer types - Google Patents

Abstract

In the method of providing a location-based customized coupon (a type of mileage) according to the type of consumer according to an embodiment of the present invention, an application for providing a coupon (a type of mileage) for the consumer executed by at least one processor of the consumer terminal provides a location-based customized coupon. A method of providing a service (a type of mileage), comprising: automatically or manually collecting a plurality of coupons (a type of mileage) information and building a coupon (a type of mileage) database; Obtaining personal specific information including at least one of the consumer's personal information, location information, and activity information; Analyzing the acquired personal specific information to determine a consumer type; Detecting at least one coupon (a type of mileage) from a coupon (a type of mileage) database based on the determined consumer type; and providing the detected coupon (a type of mileage).

Description

Method and system for providing location-based customized coupons (a type of mileage) depending on the type of consumer {METHOD AND SYSTEM FOR PROVIDING LOCATION-BASED CUSTOMIZED COUPONS(SOME KIND OF MILEAGE) ACCORDING TO CONSUMER TYPES}

The present invention relates to a method and system for providing location-based customized coupons (a type of mileage) according to consumer type. More specifically, it relates to a method and system for providing location-based customized coupons (a type of mileage) according to the type of consumer predicted based on individual life characteristics. In the present invention, coupons (a type of mileage) can be viewed as mileage that can be utilized through digital devices and correspond to a type of digital securities.

In general, online coupons (a type of mileage) are paid out for free as a marketing tool to encourage additional purchases when a certain product is purchased, or are purchased at a discounted price and saved as a text message or graphic file on the customer's terminal before being used. It is being used in this way.

Recently, a service that exposes coupon (a type of mileage) service subscription stores adjacent to the customer's location by using location-based services has been widely used. These location-based services (LBS) collect the user's current location information using the Global Positioning System and/or the Internet Locator System and provide coupons that can be used in the area where the user is located. (A type of mileage) information is provided.

However, according to the prior art, various types and large amounts of coupons (a type of mileage) are issued and provided indiscriminately, resulting in an excessive concentration of coupons (a type of mileage) data that users do not use or do not know about. did.

In addition, even if the customer's location is identified and a coupon (a type of mileage) is provided, the customer is provided with a coupon (a type of mileage) for unnecessary items, or the customer does not meet the conditions for using the coupon (a type of mileage), etc. Since customers cannot use the provided coupons (a type of mileage), their effectiveness decreases and customers (i.e. consumers) lose interest.

For example, providing a coupon for baby products (a type of mileage) to a customer without children, or providing a discount coupon (a type of mileage) when paying with a card from Company A to a customer who does not have a card from Company A. .

In addition, provided coupons (a type of mileage) usually have an expiration date. Even if the coupon (a type of mileage) satisfies the conditions for using the coupon (a type of mileage), if the coupon (a type of mileage) cannot be used after the expiration date, the coupon (a type of mileage) is expired. (A type of mileage) There is a limitation in that the usage rate decreases.

In other words, there is an urgent need to invent a technology that can increase the usability and usability of coupons (a type of mileage) by providing coupons (a type of mileage) that can be used immediately based on the current consumer's location.

KR 10-2057227 B1

The present invention was created to solve the problems of the prior art as described above. It provides a location-based customized coupon (a type of mileage) according to the type of consumer by providing a coupon (a type of mileage) only to users who meet the conditions of use of the coupon (a type of mileage). The purpose is to provide a method and system for providing mileage.

In addition, the present invention seeks to provide a method and system for providing location-based customized coupons (a type of mileage) according to the type of consumer that stores information about coupons (a type of mileage) that are created and expired online in real time.

In addition, the present invention seeks to provide a method and system for providing location-based customized coupons (a type of mileage) according to the type of consumer by collecting the user's location in real time and updating the database.

However, the technical problems to be achieved by the present invention and embodiments of the present invention are not limited to the technical problems described above, and other technical problems may exist.

In the method of providing a location-based customized coupon (a type of mileage) according to the type of consumer according to an embodiment of the present invention, an application for providing a coupon (a type of mileage) for the consumer executed by at least one processor of the consumer terminal provides a location-based customized coupon. A method of providing a service (a type of mileage), comprising: automatically or manually collecting a plurality of coupons (a type of mileage) information and building a coupon (a type of mileage) database; Obtaining personal specific information including at least one of the consumer's personal information, location information, and activity information; Analyzing the acquired personal specific information to determine a consumer type; Detecting at least one coupon (a type of mileage) from a coupon (a type of mileage) database based on the determined consumer type; and providing the detected coupon (a type of mileage).

In addition, the step of building the coupon (a type of mileage) database includes linking with other predetermined terminals and servers, and crawling the linked other terminals and servers to update the coupon (a type of mileage) database in real time. Including, the step of updating the coupon (a type of mileage) database in real time includes detecting a predetermined coupon (a type of mileage) that is newly created in real time and storing the generated coupon (a type of mileage) in the coupon (a type of mileage) database. It includes at least one step of adding to a coupon (a type of mileage) and detecting a coupon (a type of mileage) that expires in real time and deleting the expired coupon (a type of mileage) from the coupon (a type of mileage) database.

In addition, the step of constructing the coupon (a type of mileage) database includes classifying and storing the plurality of coupons (a type of mileage) information according to at least one of a category standard, a location standard, and a usage condition standard.

In addition, the step of obtaining the consumer's personal specific information includes the step of agreeing to access rights for at least one of GPS information and media access, and personal identification of the consumer based on the consent to access rights and a predetermined manual input. It includes the step of obtaining information.

In addition, the step of determining the consumer type by analyzing the acquired personal specific information includes the first to nth groups according to predetermined standards for each of the personal information, location information, and activity information included in the acquired personal specific information. It includes the step of pre-setting a predetermined group by classifying it into a group, and the step of pre-setting the predetermined group includes pre-setting a predetermined group based on the age and gender of the consumer in the personal information. A step of pre-setting a predetermined group based on the consumer's GPS information in the location information, and pre-setting a predetermined group based on the consumer's payment history in the activity information. do.

In addition, the step of determining the consumer type by analyzing the acquired personal specific information includes setting the personal information as a first factor, the location information as a second factor, and the activity information as a third factor; setting predetermined factors corresponding to the first to third factors, automatically inputting predetermined values into each of the first to third factors based on the obtained personal specific information, and It includes determining a factor combination combining the first to third factors and the input predetermined value as the consumer type.

In addition, the step of detecting at least one coupon (a type of mileage) is a step of detecting a different coupon (a type of mileage) for each of a plurality of consumers according to the factor combination form of the consumer type, wherein the coupon (a type of mileage) is detected. Matching a predetermined consumer type to each of the plurality of coupons (a type of mileage) information included in a database, and at least one coupon (a type of mileage) to which the determined consumer type is matched among the plurality of coupons (a type of mileage) information. It includes the step of detecting.

In addition, the step of providing the detected coupon (a type of mileage) includes providing the coupon (a type of mileage) for the consumer as predetermined content within the application and a predetermined pop-up displayed in another application based on background operation. Includes at least one step among the steps provided.

In addition, the step of providing the detected coupon (a type of mileage) further includes the step of providing a predetermined community in which exchange transactions for the detected coupon (a type of mileage) are possible between a plurality of users.

Meanwhile, in the method of providing a location-based customized coupon (a type of mileage) according to the type of consumer according to another embodiment of the present invention, an application for providing a coupon (a type of mileage) for the supplier executed by at least one processor of the supplier terminal is provided to the consumer. A method of providing a service for providing location-based customized coupons (a type of mileage) according to type, comprising: setting a target segment including at least one type of consumer; generating a target list based on the set target segment; and providing a coupon (a type of mileage) to at least one consumer included in the generated target list.

In addition, the step of setting the target segment includes automatically setting at least one consumer type based on a deep learning neural network that uses store information as input data and provides the consumer type as output data, and the user of the supplier terminal. and at least one step of manually setting at least one consumer type based on the input.

Meanwhile, a system that provides location-based customized coupons (a type of mileage) according to the type of consumer according to an embodiment of the present invention includes at least one memory; At least one application that includes at least one processor, and is stored in the memory and executed by the processor to provide a location-based customized coupon (a type of mileage) provision service, wherein the at least one application includes a plurality of coupons (a type of mileage) mileage) information is collected to build a coupon (a type of mileage) database, obtain personal specific information including at least one of the consumer's personal information, location information, and activity information, and analyze the obtained personal specific information A consumer type is determined, at least one coupon (a type of mileage) is detected from a coupon (a type of mileage) database based on the determined consumer type, and the detected coupon (a type of mileage) is provided.

The method and system for providing a location-based customized coupon (a type of mileage) according to the type of consumer according to an embodiment of the present invention provides the coupon (a type of mileage) only to users who meet the conditions of use of the coupon (a type of mileage), thereby providing data. It has the effect of reducing packet waste and at the same time increasing the actual usage rate of coupons (a type of mileage), allowing suppliers to generate store profits and consumers saving purchase costs by using coupons (a type of mileage).

In addition, the method and system for providing location-based customized coupons (a type of mileage) according to the type of consumer according to an embodiment of the present invention are effective by storing information about coupons (a type of mileage) that are created and expired online in real time. It has the effect of increasing customer purchase satisfaction by preventing cases where coupons (a type of mileage) cannot be used when the period expires.

In addition, the method and system for providing location-based customized coupons (a type of mileage) according to the type of consumer according to an embodiment of the present invention collects the user's location in real time and updates the database, allowing the supplier to Users can be easily identified, and consumers can easily identify stores near them where coupons (a type of mileage) can be used and use them frequently and/or immediately, which has the effect of increasing the actual usage rate of coupons (a type of mileage).

However, the effects that can be obtained from the present invention are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood from the description below.

1 is a conceptual diagram of a system that provides a location-based customized coupon provision service according to an embodiment of the present invention.
Figure 2 is an internal block diagram of a consumer terminal according to an embodiment of the present invention.
Figure 3 is a flowchart illustrating a method of providing a location-based customized coupon provision service according to an embodiment of the present invention.
Figure 4 is an example of a coupon database including a plurality of coupon information according to an embodiment of the present invention.
Figure 5 is an example of a drawing for explaining consumer types according to an embodiment of the present invention.
Figures 6 and 7 are examples of coupons provided to consumer terminals according to an embodiment of the present invention.
Figure 8 is a flowchart showing a method of providing a coupon to a consumer terminal from a supplier terminal according to another embodiment of the present invention.
Figure 9 is an example of a target list generated based on a target segment according to another embodiment of the present invention.

Since the present invention can be modified in various ways and can have various embodiments, specific embodiments will be illustrated in the drawings and described in detail in the detailed description. The effects and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various forms. In the following embodiments, terms such as first and second are used not in a limiting sense but for the purpose of distinguishing one component from another component. Additionally, singular expressions include plural expressions unless the context clearly dictates otherwise. Additionally, terms such as include or have mean that the features or components described in the specification exist, and do not preclude the possibility of adding one or more other features or components. Additionally, in the drawings, the sizes of components may be exaggerated or reduced for convenience of explanation. For example, the size and thickness of each component shown in the drawings are shown arbitrarily for convenience of explanation, so the present invention is not necessarily limited to what is shown.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. When describing with reference to the drawings, identical or corresponding components will be assigned the same reference numerals and redundant description thereof will be omitted. .

1 is a conceptual diagram of a system that provides a location-based customized coupon provision service according to an embodiment of the present invention.

Referring to FIG. 1, a system for providing a location-based customized coupon provision service (hereinafter referred to as service provision system) according to an embodiment of the present invention provides coupon payment recipients targeted according to the type of consumer predicted based on individual life characteristics. It is possible to provide a location-based customized coupon provision service (hereinafter referred to as coupon provision service) that provides coupons only to users.

In an embodiment, the service provision system implementing the above coupon provision service may be connected through the consumer terminal 100, the provider terminal 200, the service provision server 300, and the network 10.

In the embodiment, a consumer may mean a person who receives a coupon (a type of mileage) from a supplier and intends to use it. Conversely, in the embodiment, a supplier may mean a person who acquires and provides coupons (a type of mileage) with a high probability of use for each consumer by understanding the tendencies and/or characteristics of the consumer.

In addition, in the embodiment, the coupon (a type of mileage) refers to a discount coupon that discounts a predetermined amount and/or a preferential coupon that provides a predetermined gift or service for free, and is a type of coupon that can be accumulated when located in a specific place or store. It may be a concept that includes digital mileage and/or points. For convenience of explanation, the term coupon hereinafter may refer to a concept including a discount coupon, a preferential coupon, or a type of digital mileage and/or points.

Here, the network 10 according to the embodiment refers to a connection structure that allows information exchange between nodes such as the terminal 100 and/or the service providing server 300, and this network 10 Examples include the 3rd Generation Partnership Project (3GPP) network, Long Term Evolution (LTE) network, World Interoperability for Microwave Access (WIMAX) network, Internet, Local Area Network (LAN), and Wireless Local Area Network (Wireless LAN). , WAN (Wide Area Network), PAN (Personal Area Network), Bluetooth network, satellite broadcasting network, analog broadcasting network, DMB (Digital Multimedia Broadcasting) network, etc., but are not limited thereto.

Hereinafter, the provider terminal 200, consumer terminal 100, and service provision server 300 that implement the service provision system will be described in detail with reference to the attached drawings.

- Consumer Terminal (100: Consumer Terminal)

The consumer terminal 100 according to an embodiment of the present invention may be a computing device installed with a coupon provision application for consumers that provides a coupon provision service.

At this time, in the embodiment, the coupon provision service may be provided separately according to the user (in the embodiment, consumer and/or supplier) using each terminal, which will be described later, and accordingly, the coupon provision service is provided to each terminal. Applications for separate provision are stored, and processes performed in the stored applications may be different.

In detail, in an embodiment of the present invention, each terminal may be named consumer terminal 100 and provider terminal 200 depending on the user. At this time, from a hardware perspective, the consumer terminal 100 and the provider terminal 200 are the same computing device, and only the process performed by the application installed on each terminal is different.

More specifically, from a hardware perspective, the consumer terminal 100 may include a mobile type computing device and/or a desktop type computing device on which a consumer coupon provision application is installed.

Here, the mobile type computing device may be a mobile device such as a smart phone or tablet PC with an application installed.

For example, mobile-type computing devices may include smart phones, mobile phones, digital broadcasting devices, personal digital assistants (PDAs), portable multimedia players (PMPs), and tablet PCs.

In addition, a desktop type computing device is a fixed desktop PC with an application installed, a laptop computer, a personal computer such as an ultrabook, etc., where a program for executing a coupon provision service based on wired/wireless communication is installed. It may include devices, etc.

Additionally, depending on the embodiment, the consumer terminal 100 may further include a server computing device that provides a coupon provision service environment.

Figure 2 is an internal block diagram of a consumer terminal according to an embodiment of the present invention.

Referring to FIG. 2, from a functional perspective, the consumer terminal 100 includes a memory 110, a processor assembly 120, a communication processor 130, an interface module 140, an input system 150, and a sensor system 160. and a display system 170. These components may be configured to be included within the housing of the consumer terminal 100.

In detail, the application 111 is stored in the memory 110, and the application 111 may store one or more of various applications, data, and commands for providing a coupon provision service environment.

That is, the memory 110 may store commands and data that can be used to create a coupon provision service environment.

Additionally, the memory 110 may include a program area and a data area.

Here, the program area according to the embodiment may be linked between the operating system (OS: Operating System) and functional elements that boot the terminal, and the data area stores data generated according to the use of the provider terminal 200. It can be.

Additionally, the memory 110 may include at least one non-transitory computer-readable storage medium and a temporary computer-readable storage medium.

For example, the memory 110 may be a variety of storage devices such as ROM, EPROM, flash drive, hard drive, etc., and web storage that performs the storage function of the memory 110 on the Internet. may include.

The processor assembly 120 may include at least one processor capable of executing instructions of the application 111 stored in the memory 110 to perform various tasks for creating a coupon provision service environment.

In an embodiment, the processor assembly 120 may control the overall operation of components through the application 111 of the memory 110 in order to provide a coupon provision service.

This processor assembly 120 may be a system-on-chip (SOC) suitable for a terminal that includes a central processing unit (CPU) and/or a graphics processing unit (GPU), and an operating system (OS) stored in the memory 110. and/or application programs, etc. can be executed, and each component mounted on the provider terminal 200 can be controlled.

Additionally, the processor assembly 120 may internally communicate with each component through a system bus and may include one or more bus structures, including a local bus.

In addition, the processor assembly 120 includes application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), and controllers. ), micro-controllers, microprocessors, and other electrical units for performing functions.

The communication processor 130 may include one or more devices for communicating with external devices. This communication processor 130 can communicate through a wireless network.

In detail, the communication processor 130 can communicate with a terminal that stores a content source for implementing a coupon provision service environment and can communicate with various user input components such as a controller that receives user input.

In an embodiment, the communication processor 130 may transmit and receive various data related to coupon provision services to other terminals and/or external servers.

This communication processor 130 uses technical standards or communication methods for mobile communication (e.g., Long Term Evolution (LTE), Long Term Evolution-Advanced (LTE-A), 5G New Radio (NR), WIFI). Alternatively, data can be transmitted and received wirelessly with at least one of a base station, an external terminal, and an arbitrary server on a mobile communication network established through a communication device capable of performing short-distance communication.

The interface module 140 may connect the consumer terminal 100 to communicate with one or more other devices. In detail, interface module 140 may include wired and/or wireless communication devices compatible with one or more different communication protocols.

Through this interface module 140, the consumer terminal 100 can be connected to various input/output devices.

For example, the interface module 140 may be connected to an audio output device such as a headset port or a speaker to output audio.

As an example, the audio output device is connected through the interface module 140, but embodiments in which the audio output device is installed inside the consumer terminal 100 may also be included.

Additionally, for example, the interface module 140 may be connected to an input device such as a keyboard and/or mouse to obtain user input.

This interface module 140 connects devices equipped with a wired/wireless headset port, an external charger port, a wired/wireless data port, a memory card port, and an identification module. Port, audio I/O (Input/Output) port, video I/O (Input/Output) port, earphone port, power amplifier, RF circuit, transceiver and other communication circuits It may be configured to include at least one of:

The input system 150 may detect user input (e.g., gesture, voice command, button operation, or other type of input) related to the coupon provision service.

In detail, the input system 150 may include a predetermined button, a touch sensor, and/or an image sensor 161 that receives a user motion input.

Additionally, the input system 150 is connected to an external controller through the interface module 140 and can receive user input.

The sensor system 160 may include various sensors such as an image sensor 161, a position sensor (IMU) 163, an audio sensor 165, a distance sensor, a proximity sensor, and a contact sensor.

Here, the image sensor 161 may capture images and/or videos of the physical space around the consumer terminal 100.

In an embodiment, the image sensor 161 may capture and acquire various images and/or videos related to a coupon provision service.

In addition, the image sensor 161 is disposed on the front or/and rear of the consumer terminal 100 and can obtain an image by photographing the direction in which the consumer terminal 100 is placed. Through this, you can photograph physical space.

This image sensor 161 may include an image sensor device and an image processing module. In detail, the image sensor 161 can process still images or moving images obtained by an image sensor device (eg, CMOS or CCD).

In addition, the image sensor 161 processes still images or moving images acquired through the image sensor device using an image recognition process (e.g., OCR, etc.) and/or an image processing module to extract necessary information, and extracts the extracted information. can be passed to the processor.

This image sensor 161 may be a camera assembly including at least one camera. The camera assembly may include a general camera that photographs a visible light band, and may further include a special camera such as an infrared camera or a stereo camera.

In addition, the image sensor 161 as described above may be included and operated in the consumer terminal 100, depending on the embodiment, or may be included in an external device (e.g., an external server, etc.) and may be included in the above-described communication processor 130 and /Alternatively, it may operate through linkage based on the interface module 140.

The position sensor (IMU, 163) may detect at least one of the movement and acceleration of the consumer terminal 100. For example, it may consist of a combination of various position sensors such as an accelerometer, gyroscope, or magnetometer.

Additionally, the location sensor (IMU) 163 may recognize spatial information about the physical space around the consumer terminal 100 in conjunction with the location communication processor 130, such as the GPS of the communication processor 130.

The audio sensor 165 can recognize sounds around the consumer terminal 100.

In detail, the audio sensor 165 may include a microphone capable of detecting voice input from a user using the consumer terminal 100.

In an embodiment, the audio sensor 165 may receive voice data required for a coupon provision service from the user.

The display system 170 may output various information related to the coupon provision service as a graphic image.

In an embodiment, the display system 170 may display various user interfaces for coupon provision services.

These displays include liquid crystal display (LCD), thin film transistor-liquid crystal display (TFT LCD), organic light-emitting diode (OLED), and flexible display. , a 3D display, or an e-ink display.

The above components may be disposed within the housing of the consumer terminal 100, and the user interface may include a touch sensor 173 on the display 171 configured to receive user touch input.

In detail, the display system 170 may include a display 171 that outputs an image and a touch sensor 173 that detects a user's touch input.

For example, the display 171 may be implemented as a touch screen by forming a mutual layer structure or being integrated with the touch sensor 173. This touch screen functions as a user input unit that provides an input interface between the consumer terminal 100 and the user, and can simultaneously provide an output interface between the consumer terminal 100 and the user.

Meanwhile, depending on the embodiment, the consumer terminal 100 may further perform at least part of the functional operations performed by the service providing server 300, which will be described later.

The consumer terminal 100 including the above-described components may store at least one coupon information, new coupon information, personal specific information, consumer type, target segment, and/or target list in the memory 110, depending on the embodiment. there is.

In the embodiment, the consumer terminal 100 may agree to certain access rights.

In detail, in the embodiment, the consumer terminal 100 may consent to access rights for providing GPS information and accessing media.

Additionally, in an embodiment, the consumer terminal 100 may transmit personal specific information including personal information, location information, and/or activity information to another terminal and/or server based on the consent to access permissions.

For example, a consumer using the consumer terminal 100 can transmit current location information collected by GPS while moving on foot and/or by car. Additionally, the consumer may provide information (e.g., text message, bank application record) including payment details based on card use.

Additionally, in an embodiment, the consumer terminal 100 may acquire the consumer's personal specific information (eg, personal information, location information, and/or activity information) based on user (eg, consumer) input. .

Additionally, in the embodiment, the consumer terminal 100 may determine the consumer type based on the acquired personal specific information of the consumer.

Additionally, in the embodiment, the consumer terminal 100 may detect a predetermined coupon from the coupon database based on the determined consumer type.

Additionally, in the embodiment, the consumer terminal 100 may acquire a predetermined coupon that has been detected.

Additionally, in the embodiment, the consumer terminal 100 may play at least one advertisement for obtaining the coupon on the display.

- Provider Terminal (200: Provider Terminal)

The supplier terminal 200 according to an embodiment of the present invention may be a computing device installed with a coupon provision application for suppliers that provides a coupon provision service.

As described above, the supplier terminal 200 is the same computing device as the consumer terminal 100 from a hardware perspective, so the same content as that described in the consumer terminal 100 part will be omitted, and the differences will be omitted. Let us explain mainly.

From a hardware perspective, the supplier terminal 200 may include a mobile type computing device and/or a desktop type computing device on which a coupon providing application for a supplier is installed.

For example, the supplier terminal 200 may be a point of sales (POS) machine based on a PC or mobile device.

In an embodiment, the supplier terminal 200 may register information on a store that provides a coupon by entering the address of the place where the coupon is used.

Additionally, in the embodiment, the supplier terminal 200 may set a target segment based on the consumer type.

Additionally, in the embodiment, the provider terminal 200 may generate a target list based on the set target segment.

Additionally, in the embodiment, the supplier terminal 200 may provide a location-based customized coupon to at least one consumer included in the generated target list.

Meanwhile, depending on the embodiment, the provider terminal 200 may further perform at least part of the functional operations performed by the service providing server 300, which will be described later.

- Service Providing Server (300: Service Providing Server)

Meanwhile, the service providing server 300 according to an embodiment of the present invention may perform a series of processes to provide a coupon providing service.

In detail, in the embodiment, the service provision server 300 exchanges data necessary to enable the coupon provision service process to run in external devices such as the consumer terminal 100 and/or the provider terminal 200 with the external device. By doing so, the coupon provision service can be provided.

More specifically, in an embodiment, the service providing server 300 may provide an environment in which an application can operate on an external device (in the embodiment, a mobile type computing device and/or a desktop type computing device, etc.).

To this end, the service providing server 300 may include an application program, data, and/or commands for operating an application, and may transmit and receive various data based thereon with the external device.

Additionally, in the embodiment, the service providing server 300 may perform various deep learning for coupon providing services in conjunction with a deep-learning neural network.

Here, the deep learning neural network according to the embodiment includes Convolution Neural Network (CNN), Regions with CNN features (R-CNN), Fast R-CNN, Faster R-CNN, Mask R-CNN, etc. It may include any deep learning neural network that includes an algorithm capable of performing the embodiments described later, and the embodiments of the present invention do not limit or restrict such deep learning neural networks themselves. .

At this time, depending on the embodiment, the deep learning neural network may be installed directly on the service providing server 300, or may operate as a separate device from the service providing server 300 to perform deep learning for the coupon providing service. .

In the following embodiment, the description will be based on an embodiment in which a deep learning neural network is directly installed on the service providing server 300 to perform deep learning.

In addition, in the embodiment, the service providing server 300 reads a predetermined deep learning neural network driving program built to perform the deep learning from memory, and performs the following according to the read predetermined deep learning neural network system. Deep learning can be performed.

In an embodiment, the service providing server 300 may store store information (e.g., phone number and/or store location, etc.), advertising content for each store, and/or coupons for each store for each store where the coupon is used.

Additionally, in the embodiment, the service provision server 300 may store and manage various applications, commands, and/or data for implementing a coupon provision service.

However, in the embodiment of the present invention, the functional operations that the service providing server 300 can perform are not limited to what is described above, and other functional operations may be further performed.

Meanwhile, referring further to FIG. 1, in the embodiment, the service providing server 300 as described above includes at least one processor module (310) for data processing and at least one for data exchange with an external device. Implemented as a predetermined computing device including the above communication module (320) and at least one memory module (330) that stores various applications, data, and/or instructions for providing coupon provision services. It can be.

Here, the memory module 330 may store one or more of an operating system (OS), various application programs, data, and commands for providing a coupon provision service.

Additionally, the memory module 330 may include a program area and a data area.

Here, the program area according to the embodiment may be linked between the operating system (OS) that boots the server and functional elements, and the data area may store data generated according to the use of the server.

In an embodiment, the memory module 330 may be a variety of storage devices such as ROM, RAM, EPROM, flash drive, hard drive, etc., and may be a web device that performs the storage function of the memory module 330 on the Internet. It could also be storage (web storage).

Additionally, the memory module 330 may be a recording medium that is removable from the server.

Meanwhile, the processor module 310 can control the overall operation of each unit described above in order to implement a coupon provision service.

This processor module 310 may be a system-on-chip (SOC) suitable for a server that includes a central processing unit (CPU) and/or graphics processing unit (GPU), and the operating system (OS) stored in the memory module 330 ) and/or application programs, etc., and control each component mounted on the server.

Additionally, the processor module 310 may internally communicate with each component through a system bus and may include one or more bus structures, including a local bus.

In addition, the processor module 310 includes application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs), and controllers. ), micro-controllers, microprocessors, and other electrical units for performing functions.

Additionally, in the embodiment, the service providing server 300 may collect coupon information.

Additionally, in the embodiment, the service providing server 300 may build a coupon database based on the collected coupon information.

In the above description, it has been explained that the service providing server 300 according to an embodiment of the present invention performs the functional operations as described above. However, depending on the embodiment, at least part of the functional operations performed by the service providing server 300 may be performed by an external device. It may be performed by a device (e.g., consumer terminal 100 and/or provider terminal 200, etc.), and at least part of the functional operation performed by the external device may be further performed by the service providing server 300. Various embodiments, such as possible, may be possible.

- Method of providing location-based customized coupon service based on consumer terminal

Below, a method of providing a location-based customized coupon provision service by a consumer coupon provision application (hereinafter referred to as application 111) executed by at least one processor of the consumer terminal 100 according to an embodiment of the present invention is attached. This will be described in detail with reference to FIGS. 3 to 7.

In an embodiment of the present invention, at least one processor of the consumer terminal 100 may execute at least one application 111 stored in at least one memory 110 or operate in a background state.

Hereinafter, the at least one processor operates to execute the instructions of the application 111 to perform the method of providing the above-described location-based customized coupon provision service will be briefly described as being performed by the application 111. .

Figure 3 is a flowchart illustrating a method of providing a location-based customized coupon provision service according to an embodiment of the present invention.

Referring to FIG. 3, in the embodiment, the application 111 may collect coupon information. (S101)

In detail, in the embodiment, the application 111 may continuously collect all coupon information existing online.

Here, the coupon information according to the embodiment is detailed information about collectible and valid coupons, including the category of the target product and/or service, discount details (e.g., a certain amount of discount and/or a certain free gift, etc.) ), identification code, serial number, expiration date, name of the place of use, location of the place of use, and/or conditions of use (e.g., minimum order amount, minimum number of people, time zone during which the coupon can be used, use of a designated card company, etc.). there is.

In addition, in order to suggest optimal use based on location for coupons that the consumer holds but is not used due to forgetfulness and/or ignorance of how to use, the coupon information may also include coupon information already held by the consumer. .

Additionally, in the embodiment, the application 111 may build a coupon database (CDB) based on the collected coupon information. (S103)

Figure 4 is an example of a coupon database including a plurality of coupon information according to an embodiment of the present invention.

Here, in the embodiment, the coupon database (CDB) may be a set of at least one coupon information that converts a given coupon into data.

Referring to FIG. 4, in the embodiment, the application 111 may build a coupon database (CDB) by storing the collected first to nth coupon information (1001, 1002, 1003, ...n).

At this time, each of the first to nth coupon information may include at least one of the following information: category, discount details, expiration date, name of place of use, location of place of use, and/or conditions of use for the target product and/or service. there is.

For example, if the first coupon is a discount coupon that can be used at “OO Restaurant” in Nonhyeon-dong, Gangnam-gu, the first coupon information (1001) includes category information called “Food and Beverage,” user name information “OO Restaurant,” and “Nonhyeon-dong, Gangnam-gu.” ” may include location information, etc.

That is, in the embodiment, the application 111 may build a coupon database (CDB) by storing a plurality of coupon information such as the first coupon information.

At this time, in the embodiment, the application 111 may classify and store a plurality of coupon information included in the coupon database (CDB) according to predetermined criteria.

In detail, in the embodiment, the application 111 classifies a plurality of coupon information included in the coupon database (CDB) according to at least one of the following criteria: 1) category criteria, 2) location criteria, and/or 3) usage conditions criteria. can do.

In an embodiment, the application 111 may classify a plurality of coupon information according to 1) category criteria in order to provide products and/or services that meet the purchase characteristics of each consumer.

For example, the application 111 may classify first coupon information 1001 and third coupon information 1003, which include the same category information of “food and beverage,” into the same category and store them.

1) The plurality of coupon information classified and stored based on the category may be used to provide products and/or services frequently purchased by each consumer according to the consumer type, which will be described later.

Additionally, in the embodiment, the application 111 may classify a plurality of coupon information according to 2) location criteria in order to improve accessibility to the place of use by the consumer.

For example, the application 111 may classify and store the second coupon information 1002 and the third coupon information 1003, which include the same location information as “Cheonho-dong, Gangdong-gu,” in the same location.

2) The plurality of coupon information classified and stored based on location can be used to provide coupons that can be used at locations where each consumer frequently purchases products and/or services according to the consumer type, which will be described later.

Additionally, in the embodiment, the application 111 may classify a plurality of coupon information according to 3) usage conditions criteria in order to increase the consumer's actual coupon usage rate.

For example, the application 111 may classify and store first coupon information 1001 and second coupon information 1002, which include the same usage condition information such as “when paying with OO card,” into the same usage condition.

At this time, the use condition criteria may include, for example, minimum order amount, minimum number of people, coupon use time zone, and/or use of a designated card company, and in the embodiment, the application 111 may provide the same use condition information. Information on a plurality of coupons can be classified, grouped, and stored.

Additionally, in the embodiment, the application 111 may match a predetermined consumer type to the plurality of classified coupon information. According to the procedure described later, the coupon may be provided to a certain consumer based on the consumer type previously matched to each coupon information, and a detailed description of this will be provided later.

Additionally, in the embodiment, the application 111 may update the coupon database (CDB) in real time.

In detail, in the embodiment, the application 111 continuously crawls other terminals and/or servers (e.g., a certain online website and/or application) (software, etc., wanders the web to find useful information and searches a specific database. The coupon database (CDB) can be updated in real time through collection operations or similar technologies.

To this end, in the embodiment, the application 111 may link with a certain online website and/or application.

Accordingly, in the embodiment, the application 111 may update the coupon database (CDB) by detecting coupons that are created and/or destroyed in real time.

In detail, in the embodiment, the application 111 may detect a predetermined coupon that is newly created in real time and perform an update by adding the detected coupon to the coupon database (CDB) as coupon information.

Likewise, in the embodiment, the application 111 detects a predetermined coupon that expires in real time due to expiration of the expiration date and/or system error, and performs an update to delete the detected coupon from the coupon database (CDB). You can.

That is, in the embodiment, the application 111 classifies and stores the plurality of coupon information according to predetermined criteria and continuously updates them to identify personal characteristics, including purchase patterns of consumers, which will be described later, for each coupon. There is an effect of easily providing coupons that consumers can use frequently or immediately.

Additionally, in the embodiment, the application 111 may obtain the consumer's personal specific information. (S105)

In detail, in the embodiment, the application 111 may obtain at least one piece of personal specific information including at least one of the consumer's personal information, location information, and/or activity information.

At this time, in the embodiment, the consumer may be running a coupon providing application for consumers in the background in order to issue a predetermined coupon, or may be a user of the consumer terminal 100 that directly executes the application based on a predetermined input. There may be at least one such consumer, but for convenience of explanation, hereinafter, the description may be made based on the first consumer who is the user of the first consumer terminal.

In an embodiment, the personal information may include personal information of the corresponding consumer, such as customer ID, mobile phone number, age, gender, interests, presence of children, and/or housing type, etc.

Additionally, in the embodiment, the location information may include information that specifies the current location of the corresponding consumer, such as the GPS recognized location of the consumer terminal 100.

In addition, in the embodiment, the activity information refers to the number of purchases of the corresponding consumer's products and/or services, purchase amount (purchase amount for each case and/or total purchase amount, etc.), purchase time and/or purchase cycle (time of purchase for each case) and/or recent purchase time, etc.) information, etc. may be included.

That is, in the embodiment, the application 111 may obtain personal specific information including at least one of personal information, location information, and/or activity information.

At this time, in the embodiment, the application 111 may obtain the personal information of the first consumer based on the input of the first consumer.

To this end, for example, the first consumer may input age, gender, presence of children, and/or housing type, etc. based on the first consumer terminal.

Additionally, in the embodiment, the application 111 may obtain location information of the first consumer based on the input of the first consumer.

To this end, for example, the first consumer may input GPS information and/or main activity location information based on the first consumer terminal.

At this time, the main activity location information is information about the location where the user usually stays at a specific time, and may be information manually input by the consumer rather than information that detects the current location of the consumer. For example, the main activity location information may be set to work during lunch time and home during dinner time.

Additionally, in the embodiment, the application 111 may obtain activity information of the first consumer based on the input of the first consumer.

To this end, for example, the first consumer may input online and/or offline payment information, etc. based on the first consumer terminal.

At this time, the payment information may be entered automatically and/or manually, including card information for payment, product and/or service details, number of purchases, purchase amount (purchase amount per case and/or total purchase amount, etc.), purchase The information may include time and/or purchase cycle (purchase time for each case and/or recent purchase time, etc.).

That is, in the embodiment, the application 111 specifies an individual including at least one of personal information, location information, and/or activity information of the first consumer based on the input of the first consumer who is a user of the consumer terminal 100. Information can be obtained.

Additionally, in an embodiment, the application 111 may determine the consumer type based on the acquired personal specific information. (S107)

In detail, in the embodiment, the application 111 may determine the type of consumer to provide the coupon provision service by analyzing the acquired personal specific information.

To this end, in the embodiment, the application 111 may preset a predetermined group for each piece of information included in the acquired personal specific information.

In detail, in the embodiment, the application 111 classifies each of the personal information, location information, and/or activity information included in the acquired personal specific information into the first to nth groups according to predetermined standards. A predetermined group can be preset.

In more detail, in the embodiment, the application 111 may preset predetermined groups in personal information based on age and gender.

For example, in the application 111, the first group is women in their teens, the second group is men in their teens, the third group is women in their 20s, the fourth group is men in their 20s, etc. It can be set to .

Additionally, in the embodiment, the application 111 may preset a predetermined group in the location information based on the consumer's GPS information.

For example, the application 111 may set the first group within 100 m, the second group within 500 m, the third group within 1 km, etc., in the location information.

In addition, in the embodiment, the application 111 may preset a predetermined group in the activity information based on the consumer's payment history (e.g., the number of times the consumer made a payment for a preset interest during a predetermined period). there is.

For example, in the activity information, the application 111 divides the first group into those who made 0 payments at a specific store, the second group into those who made 1 payment at a specific store, and the third group. can be set as a person who has made payment twice at a specific store.

At this time, in the embodiment, the location information and activity information may be determined by manual input by the consumer. For example, consumers can perform manual input in advance, such as “Find a store within 100m” and/or “Find a store related to my interests.”

The preset plurality of groups may exist up to the nth group in the same manner so that all consumers for each piece of information can be included in at least one group.

At this time, the preset group may be preset based on other subdivided criteria in addition to the described elements, so the number of groups may vary accordingly, and is not limited to what is described.

Additionally, the application 111 may determine the consumer type by analyzing the acquired personal specific information according to the predetermined group.

Figure 5 is an example of a drawing for explaining consumer types according to an embodiment of the present invention.

Referring to FIG. 5, here, the consumer type 500 according to the embodiment is a combination based on a plurality of factors preset to identify the personal characteristics of customers (in the embodiment, consumers) collected by the supplier. It may refer to information that classifies consumers with different characteristics.

Here, the plurality of factors according to the embodiment may mean a category that provides a classification standard for determining the consumer type 500 representing the personal characteristics of consumers, and in the embodiment, the factors included in the obtained personal specific information This may be personal information, location information, and/or activity information. The above-mentioned predetermined information is only an example, and the classification criteria may be different or the number of information used as the classification criteria may be large or small and are not limited to what is described.

For example, in the embodiment, the application 111 may preset the first to third factors 311, 312, and 313. Here, according to the embodiment, the first factor 401 may be personal information, the second factor 402 may be location information, and the third factor 403 may be activity information.

Additionally, in the embodiment, the application 111 may automatically input a predetermined value into each of the first to third factors 311, 312, and 313 based on the acquired personal specific information.

For convenience of explanation, the first personal specific information of the first consumer may be an example of a “woman in her 20s” who is “located within 100m” and “performed payment at the store 5 times.”

For example, in the embodiment, the application 111, based on the obtained first personal specific information, enters the first factor 401 as “3” corresponding to the third group corresponding to “woman in her 20s” in the personal information. You can enter .

Additionally, in the second factor 402, “1” corresponding to the first group corresponding to “location within 100 m” in the location information can be entered.

In addition, in the third factor 403, “6” corresponding to the 6th group corresponding to “performing payment at the store 5 times” can be entered in the activity information. Here, the store may be a designated and/or randomly determined store corresponding to interests preset by the consumer.

At this time, in the embodiment, each factor may have a preset factor corresponding to each factor (eg, a predetermined alphabet symbolizing each factor, etc.).

For example, the first factor 401 matches the 'A' factor, the second factor 402 matches the 'B' factor, and the third factor 403 matches the 'C' There may be.

Additionally, in the embodiment, the application 111 may set a factor combination for determining the consumer type 500 by combining preset factors and input values for each factor as described above.

At this time, the set consumer type 500 may be divided into different consumer types 500 according to the individual specific information of each consumer according to a combination form based on a plurality of preset factors.

For example, as shown in FIG. 5, the consumer type 500 may be a combination such as “A3B1C6.”

That is, in the embodiment, the application 111 may determine the consumer type 500 for providing the coupon provision service by analyzing the acquired personal specific information in the above manner.

In this way, the application 111 analyzes personal specific information about a plurality of consumers using a plurality of factors and determines a consumer type that reflects the personal characteristics of each of the plurality of consumers based on this, so that the determined consumer type can be used later. It has the effect of providing optimal customized coupons that take into account consideration.

Additionally, in the embodiment, the application 111 may detect a predetermined coupon from the coupon database based on the determined consumer type. (S109)

To this end, at least one consumer type may be already matched to the detected predetermined coupon based on the input of the supplier terminal 200 and/or its own process.

Accordingly, in the embodiment, the application 111 may detect at least one coupon matching the determined consumer type among a plurality of coupon information included in the coupon database (CDB).

In addition, the detected predetermined coupon is a coupon that satisfies the conditions (in the embodiment, the consumer type 500 has already been matched), and the determined consumer type 500 among at least one consumer type previously matched to each coupon. It may be a coupon containing .

Accordingly, in the embodiment, the application 111 may detect only applicable coupons from the coupon database (CDB) based on the location where the consumer's personal specific information is obtained.

Here, the location where the consumer's personal specific information is obtained may be the current location of the consumer running the application 111.

Additionally, the detected predetermined coupon may be a coupon within the expiration date and may be updated in real time.

In other words, in the embodiment, the application 111 connects the first consumer, who is a user of the consumer terminal 100, based on not only the current location of the consumer detected in real time but also whether the expiration date of the coupon updated in real time has expired. It is possible to provide only coupons that consumers can use immediately.

Additionally, in an embodiment, the application 111 may provide the detected coupon. (S111)

In detail, in the embodiment, the application 111 may provide the detected coupon based on predetermined content and/or a predetermined pop-up based on background operation on the application 111.

Figures 6 and 7 are examples of coupons provided to consumer terminals according to an embodiment of the present invention.

In an embodiment, the application 111 may provide the detected coupon to the consumer terminal 100 by displaying it as predetermined content on the application 111.

In detail, in the embodiment, the application 111 may display predetermined content on a predetermined map that is exposed when the application 111 runs the detected coupon.

Referring to FIG. 6, in the embodiment, the application 111 may display the current location 1 of the first consumer and/or at least one coupon icon (CP1, CP2, CP3) on a predetermined map.

At this time, the at least one coupon icon (CP1, CP2, CP3) may be displayed at a location corresponding to the location of the corresponding store based on the coupon information of each detected coupon.

Additionally, in the embodiment, the application 111 may display first coupon information of a first coupon selected among at least one coupon icon (CP1, CP2, CP3) based on consumer input.

Additionally, in the embodiment, the application 111 may provide the detected coupon to the consumer terminal 100 by displaying it as a predetermined pop-up on the display.

In detail, in the embodiment, the application 111 displays the coupon detected by the application 111 running in the background on the display even when the user is running another application or the application 111 is not running. It can be provided to the consumer terminal 100 by displaying it as a pop-up.

Referring to FIG. 7, in the embodiment, the application 111 may display a pop-up window (P) on the display.

At this time, the pop-up window (P) may be displayed, for example, including a notice such as “A usable coupon has been detected” and/or a predetermined selection box such as “View” or “Cancel.”

Additionally, in the embodiment, the application 111 may display at least one detected coupon based on an input from a consumer who wishes to receive a coupon performed in the pop-up window P. For example, it may be displayed in the form of a map as shown in FIG. 6 or in the form of a table. Additionally, as described above, first coupon information of the first coupon selected based on consumer input may be exposed.

Through these steps, in the embodiment, the application 111 may provide a first coupon selected by a user (in the embodiment, consumer) input among the at least one detected coupon.

Additionally, in an embodiment, the application 111 may provide an exchange transaction function for the detected coupon (a type of mileage).

In an embodiment, the exchange transaction function is a function in which a plurality of users exchange at least one coupon (a type of mileage) owned by each user. For this purpose, in the embodiment, the application 111 may provide a predetermined community. . In other words, even if a customized coupon that suits me has been issued, the user may want to use a different coupon depending on the situation, so multiple users can register their coupons in the community and choose the first coupon among the registered coupons. When a coupon is selected, the coupon of the user who selected the first coupon and the first coupon may be exchanged. This has the effect of increasing user satisfaction and further increasing the actual coupon usage rate.

Additionally, in the embodiment, the application 111 may play advertising content including a predetermined image and/or video previously matched to the first coupon. Accordingly, in an embodiment, the application 111 may provide a coupon that provides a predetermined benefit to the store corresponding to the advertisement in an amount equivalent to the cost of viewing the advertisement.

Meanwhile, in an embodiment of the present invention, the application 111 may display at least one coupon (hereinafter referred to as a recommended coupon) detected in conjunction with a predetermined coupon indicator on the display of the coupon indicator.

In an embodiment, the coupon indicator is based on an automated system that displays part and/or all of at least one coupon information (e.g., identification code, user name, and/or discount details, etc.) in real time using wireless communication technology. It can refer to a small, portable display device that operates.

This coupon indicator may include a wireless communication unit, a display, and/or a predetermined button. The coupon display according to the embodiment may receive predetermined data from an external terminal 100, 200 and/or a server 300 and automatically and/or manually expose coupon information on the display using the received data. there is. At this time, the user may perform a user input by pressing the button on the coupon indicator a predetermined number of times.

In an embodiment, the application 111 may display a recommended coupon on the coupon indicator based on the user's location information.

For example, the application 111 may display recommended coupons suitable for immediate use by the user based on location, time, consumption patterns, etc., so that they are continuously exposed in a slide format on the display of the coupon indicator.

Additionally, in the embodiment, the application 111 may select the first coupon selected by the user from among recommended coupons based on the user input detected by the coupon display.

Additionally, when the first coupon is selected, in the embodiment, the application 111 may display the first coupon by enlarging and/or fixing it on the display.

At this time, when the user visits the store to use the first coupon, in the embodiment, the application 111 may detect a predetermined user input to perform identity authentication for payment.

When the user performs identity verification, in the embodiment, the application 111 creates a new identification code (e.g., barcode and/or QR code) for payment (hereinafter referred to as payment identification code) and transmits it to the coupon indicator. You can.

Here, because the payment identification code is one-time use and can only be used for a predetermined validity time (e.g., 10 seconds), in the embodiment, the application 111 automatically regenerates the payment identification code when the validity time expires and You can send it to the coupon indicator.

When the coupon indicator receives the payment identification code, in an embodiment, the application 111 may divide the screen of the coupon indicator into a first screen and/or a second screen.

Additionally, in the embodiment, the application 111 may display the identification code for the selected first coupon on the first screen and the payment identification code on the second screen.

That is, the identification code for the first coupon may be fixedly displayed on the first screen of the coupon indicator, and the payment identification code changed each time the payment identification code is received may be displayed on the second screen.

Meanwhile, when the user visits the store to use the first coupon, in the embodiment, the application 111 automatically transmits predetermined data to the coupon indicator based on pre-stored store information that matches the first coupon. You can.

To this end, in the embodiment, the application 111 may receive store information from the provider terminal 200 and previously store it.

Here, the store information according to the embodiment may further include payment method information, which is information about payment methods available at the corresponding store. The payment method information may include at least one of QR code, NFC, and magnetic.

At this time, in the embodiment, if the payment method information includes a QR code, the application 111 may generate a new payment identification code based on a predetermined user input for identity authentication and automatically transmit it to the coupon indicator.

Additionally, in the embodiment, the application 111 may control a predetermined text to be displayed on the coupon indicator when the payment method information does not include a QR code.

For example, the application 111 can control text such as “Pay with a mobile phone or physical card” to be displayed on the coupon indicator.

That is, in the embodiment, the application 111 performs simple payment using a payment method that can be performed at the store that issued the coupon based on the coupon indicator, so that the user does not take out his or her mobile phone and directly present the mobile phone to the store staff. You can use coupons and make payments according to the payment method available in the store, which has the effect of increasing the speed and convenience of payment.

- How to provide a location-based customized coupon service based on the supplier terminal

Meanwhile, in another embodiment, the application 111 provides a coupon usable in the store (hereinafter referred to as a store-only coupon) from the supplier terminal 200 based on the input of the first supplier who is a user of the supplier terminal 200. You may receive it.

To this end, in another embodiment, the supplier coupon provision application 111 of the supplier terminal 200 may perform a process for providing a coupon to a predetermined consumer terminal.

Below, a method of providing a location-based customized coupon provision service by a coupon provision application for suppliers (hereinafter referred to as application 111) executed by at least one processor of the supplier terminal 200 according to another embodiment of the present invention is attached. This will be described in detail with reference to FIGS. 8 and 9.

Figure 8 is a flowchart showing a method of providing a coupon to a consumer terminal from a supplier terminal according to another embodiment of the present invention.

Referring to FIG. 8, in another embodiment, the application 111 may set a target segment. (S301)

Here, the target segment according to another embodiment may mean information including at least one type of consumer targeted for providing a location-based customized coupon.

In detail, in another embodiment, the application 111 may set at least one consumer type as a predetermined target segment based on the consumer type determined based on the above-described step S107 performed in each of the at least one consumer terminal 100. there is.

In another embodiment, the application 111 may automatically and/or manually set at least one consumer type as a predetermined target segment.

In detail, in another embodiment, the application 111 acquires a consumer type that is likely to have a high coupon usage rate and/or increases store sales by providing coupons based on a deep learning neural network, and automatically selects the consumer type as a target segment. You can set it.

At this time, in another embodiment, the deep learning neural network may provide store information as input data and the consumer type as output data, and in another embodiment, the application 111 may provide a coupon based on the deep learning neural network. By acquiring consumer types with a high usage rate, you can automatically set those consumer types as target segments.

Additionally, in another embodiment, the application 111 may manually set a predetermined consumer type as a target segment based on user (in another embodiment, supplier) input.

At this time, the set target segment may include at least one consumer type.

For example, if the store that provides the coupon service is a drug store that sells cosmetics, etc., the application 111 automatically and/or manually selects “a woman in her 20s who is located within 100m and has made 5 payments.” The consumer type (500) called “A3B1C6” can be set as the target segment.

At this time, when the supplier expands the range of consumers to whom coupons are to be provided, the number of consumer types 500 set as the target segment may be at least two, and when the range of consumers is changed, the consumer type set as the target segment. (500) It may also be subject to certain changes.

Additionally, in another embodiment, the application 111 may generate a target list based on the set target segment. (S303)

Here, the target list according to another embodiment may mean a list including at least one consumer with a consumer type matching the set target segment.

That is, this target list may be provided in real time to the supplier terminal 200 (e.g., a terminal located inside a store, etc.), and accordingly, in another embodiment, the application 111 may include at least one running a coupon provision application for consumers. Among the above consumers, only those with a consumer type that matches the set target segment can be filtered.

Figure 9 is an example of a target list generated based on a target segment according to another embodiment of the present invention.

In detail, in another embodiment, the application 111 may generate a target list (TL) containing predetermined information about at least one consumer corresponding to a set target segment.

Referring to FIG. 9, in another embodiment, the target list (TL) may include predetermined information about at least one consumer (2001, 2002, 2003) according to a target segment (TS) set in accordance with store characteristics. there is.

At this time, the consumer type of the at least one consumer (2001, 2002, 2003) may be “A3B1C6”, which is the same as the set target segment (TS).

Additionally, the predetermined information about the at least one consumer included in the target list (TL) may be personal specific information for each consumer.

Additionally, in another embodiment, the application 111 may provide a coupon to at least one consumer included in the generated target list. (S305)

In detail, in another embodiment, the application 111 may transmit a store-only coupon to at least one consumer terminal 100 used by at least one consumer included in the generated target list (TL).

In another embodiment, the application 111 may transmit a store-only coupon to the consumer terminal 100 of at least one consumer included in the target list (TL) generated based on the user input.

At this time, in another embodiment, the application 111 may transmit store-only coupons to all consumers included in the target list (TL) at once with a single input, or individually for each consumer as shown in FIG. 9. You can also send store-exclusive coupons.

For example, if the store is a baby products store, the application 111 can set the consumer type to men and women in their 20s or older with children, and accordingly, store-exclusive coupons for the baby products store can be set to those who correspond to the consumer type. It can be sent to consumers.

Likewise, if the store is a single-person household goods store, the application 111 can set the consumer type to a man or woman in their 30s or younger without children, and accordingly, store-only coupons of the single-person household goods store can be set to the consumer type. It can be sent to the corresponding consumers.

That is, in another embodiment, the application 111 selects only consumers with a high coupon usage rate and provides store-exclusive coupons only to those consumers, thereby reducing the waste of data packets and improving the actual coupon usage rate, thereby increasing store profits for the supplier. It has the effect of increasing purchase satisfaction for consumers by using coupons.

The method and system for providing location-based customized coupons according to the type of consumer according to an embodiment of the present invention provides coupons only to users who meet the coupon usage conditions, thereby reducing the waste of data packets and improving the actual coupon usage rate. This has the effect of helping suppliers generate store profits and helping consumers save on purchase costs by using coupons.

In addition, the method and system for providing location-based customized coupons according to the type of consumer according to an embodiment of the present invention stores information about coupons that are created and expired online in real time, thereby preventing the coupon from being used upon expiration. It has the effect of increasing customer purchase satisfaction by preventing cases where failure to do so is possible.

In addition, the method and system for providing location-based customized coupons according to the type of consumer according to an embodiment of the present invention collects the user's location in real time and updates the database, so that the supplier can easily identify users around the store. This has the effect of increasing the actual usage rate of coupons because consumers can easily identify stores near them where coupons can be used and use them frequently and/or immediately.

However, the effects that can be obtained from the present invention are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood from the description below.

The embodiments according to the present invention described above can be implemented in the form of program instructions that can be executed through various computer components and recorded on a computer-readable recording medium. The computer-readable recording medium may include program instructions, data files, data structures, etc., singly or in combination. Program instructions recorded on the computer-readable recording medium may be specially designed and configured for the present invention, or may be known and usable by those skilled in the computer software field. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical recording media such as CD-ROMs and DVDs, and magneto-optical media such as floptical disks. medium), and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, etc. Examples of program instructions include not only machine language code such as that created by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. A hardware device can be converted into one or more software modules to perform processing according to the invention and vice versa.

The specific implementations described in the present invention are examples and do not limit the scope of the present invention in any way. For the sake of brevity of the specification, descriptions of conventional electronic components, control systems, software, and other functional aspects of the systems may be omitted. In addition, the connections or connection members of lines between components shown in the drawings exemplify functional connections and/or physical or circuit connections, and in actual devices, various functional connections or physical connections may be replaced or added. Can be represented as connections, or circuit connections. Additionally, if there is no specific mention such as “essential,” “important,” etc., it may not be a necessary component for the application of the present invention.

In addition, although the detailed description of the present invention has been described with reference to preferred embodiments of the present invention, those skilled in the art or those skilled in the art will understand the spirit of the present invention as described in the patent claims to be described later. It will be understood that the present invention can be modified and changed in various ways without departing from the technical scope. Therefore, the technical scope of the present invention should not be limited to what is described in the detailed description of the specification, but should be defined by the scope of the claims.

Claims (12)

A method in which a coupon (a type of mileage) provision application for a consumer executed by at least one processor of a consumer terminal provides a location-based customized coupon (a type of mileage) provision service,
Building a coupon (a type of mileage) database by automatically or manually collecting a plurality of coupons (a type of mileage) information;
Obtaining personal specific information including at least one of the consumer's personal information, location information, and activity information;
Analyzing the acquired personal specific information to determine a consumer type;
Detecting at least one coupon (a type of mileage) from a coupon (a type of mileage) database based on the determined consumer type; and
Providing the detected coupon (a type of mileage); including
A method of providing location-based customized coupons (a type of mileage) depending on the type of consumer. According to claim 1,
The step of building the coupon (a type of mileage) database is,
A step of linking with other predetermined terminals and servers,
It includes the step of updating the coupon (a type of mileage) database in real time by crawling the linked other terminals and servers,
The step of updating the coupon (a type of mileage) database in real time is,
Detecting a newly created coupon (a type of mileage) in real time and adding the generated coupon (a type of mileage) to the coupon (a type of mileage) database;
At least one step of detecting a predetermined coupon (a type of mileage) that expires in real time and deleting the expired coupon (a type of mileage) from the coupon (a type of mileage) database
A method of providing location-based customized coupons (a type of mileage) depending on the type of consumer. According to clause 2,
The step of building the coupon (a type of mileage) database is,
Comprising the step of classifying and storing the plurality of coupons (a type of mileage) information according to at least one of category criteria, location criteria, and usage condition criteria.
A method of providing location-based customized coupons (a type of mileage) depending on the type of consumer. According to claim 1,
The step of obtaining the personal specific information of the consumer is,
performing access permission consent for at least one of GPS information and media access;
Comprising the step of obtaining personal specific information of the consumer based on the access permission consent and predetermined manual input.
A method of providing location-based customized coupons (a type of mileage) depending on the type of consumer. According to claim 1,
The step of analyzing the acquired personal specific information to determine the type of consumer is,
A step of pre-establishing a predetermined group by classifying each of the personal information, location information, and activity information included in the acquired personal specific information into a first group to an nth group according to a predetermined standard,
The step of pre-setting the predetermined group is,
A step of pre-setting a predetermined group based on the age and gender of the consumer in the personal information;
In the location information, pre-setting a predetermined group based on the consumer's GPS information;
In the activity information, including the step of pre-setting a predetermined group based on the payment history of the consumer
A method of providing location-based customized coupons (a type of mileage) depending on the type of consumer. According to clause 5,
The step of analyzing the acquired personal specific information to determine the type of consumer is,
Setting the personal information as a first factor, the location information as a second factor, and the activity information as a third factor;
setting a predetermined factor corresponding to the first to third factors;
automatically inputting predetermined values into each of the first to third factors based on the obtained personal specific information;
Comprising the step of determining a factor combination combining the factors of the first to third factors and the input predetermined value as the consumer type.
A method of providing location-based customized coupons (a type of mileage) depending on the type of consumer. According to claim 1,
The step of detecting at least one coupon (a type of mileage),
A step in which different coupons (a type of mileage) are detected for each of a plurality of consumers according to the factor combination form of the consumer type,
Matching a predetermined consumer type to each of the plurality of coupons (a type of mileage) information included in the coupon (a type of mileage) database;
Comprising the step of detecting at least one coupon (a type of mileage) matched with the determined consumer type among the plurality of coupons (a type of mileage) information.
A method of providing location-based customized coupons (a type of mileage) depending on the type of consumer. According to claim 1,
The step of providing the detected coupon (a type of mileage) is,
A step of providing predetermined content within the application that provides coupons (a type of mileage) for consumers, and
It includes at least one step among the steps provided as a pop-up displayed in other applications based on background operation.
A method of providing location-based customized coupons (a type of mileage) depending on the type of consumer. According to clause 8,
The step of providing the detected coupon (a type of mileage) is,
Further comprising providing a predetermined community in which exchange transactions for the detected coupons (a type of mileage) between a plurality of users are possible.
A method of providing location-based customized coupons (a type of mileage) depending on the type of consumer. A method in which a coupon (a type of mileage) provision application for a supplier executed by at least one processor of a supplier terminal provides a location-based customized coupon (a type of mileage) provision service according to the type of consumer,
Setting a target segment including at least one type of consumer;
generating a target list based on the set target segment; and
Comprising: providing a coupon (a type of mileage) to at least one consumer included in the generated target list.
A method of providing location-based customized coupons (a type of mileage) depending on the type of consumer. According to clause 9,
The step of setting the target segment is,
Automatically setting at least one consumer type based on a deep learning neural network that uses store information as input data and provides the consumer type as output data;
Comprising at least one step of manually setting at least one consumer type based on user input of the provider terminal
A method of providing location-based customized coupons (a type of mileage) depending on the type of consumer. at least one memory;
Includes at least one processor;
At least one application that is stored in the memory and executed by the processor to provide a location-based customized coupon (a type of mileage) service, the at least one application comprising:
Collect information on multiple coupons (a type of mileage) to build a coupon (a type of mileage) database,
Obtain personal specific information including at least one of the consumer's personal information, location information, and activity information,
Analyzing the acquired personal specific information to determine the type of consumer,
Detecting at least one coupon (a type of mileage) from a coupon (a type of mileage) database based on the determined consumer type,
Provides the detected coupon (a type of mileage)
A system that provides location-based customized coupons (a type of mileage) depending on the type of consumer.