KR20230051811A - Online landscaping trees e-commerce platform system - Google Patents

Abstract

According to an online landscaping tree distribution platform system according to an embodiment of the present invention, the inefficiency of the landscape tree distribution system and the resulting difficulties experienced by landscape tree farmers and landscape construction contractors can be solved using information technology. In other words, landscape tree farmers and landscape contractors use the information provided by the online landscape tree distribution platform system according to an embodiment of the present invention so as to 1) establish an appropriate business plan, 2) lay the foundation for production and purchasing activities, 3) make it much easier to secure sales channels and purchasing networks, and 4) improve the profitability of the business accordingly.

Description

Online landscaping tree distribution platform system {ONLINE LANDSCAPING TREES E-COMMERCE PLATFORM SYSTEM}

The present invention relates to a landscape tree distribution system, and more particularly, to an online landscape tree distribution platform system using information technology.

According to the existing landscaping tree distribution system, the following inefficiencies and difficulties exist in the landscaping tree distribution system between landscaping farms and landscaping contractors who are consumers of landscape trees.

First, due to the lack of information on farmhouses growing landscape trees, landscaping construction companies had a problem in obtaining landscaping trees in a timely manner, and farmhouses growing landscape trees had a problem of uncertain sales channels.

Second, due to the lack of information on the appropriate price of landscape trees, it was difficult for farmers who grow landscape trees to get the right price for the landscape trees sold because there was no reliable price information, and in the case of landscape contractors, landscape trees at high prices through brokers. There was a problem with purchasing a .

Third, due to the lack of information on the cultivation status of each species of landscape trees, farmers growing landscape trees had a problem in determining landscape trees to be cultivated based only on empirical grounds. There was a problem in that the qualitative deterioration of landscaping construction occurred because there was no choice but to select the bay.

Therefore, there is a need to solve the problem of inefficiency caused by landscaping farms and landscaping contractors not easily obtaining systematic and reliable information about the distribution network of landscape trees.

An object of the present invention is to provide an online landscape tree distribution platform system implemented to solve the inefficiency of the landscape tree distribution system and the difficulties caused by landscape tree cultivation farms and landscaping contractors by using information technology.

According to one aspect of the present invention, a landscape tree supplier terminal used by each landscape tree supplier capable of selling landscape trees, a landscaping consumer terminal used by each landscape consumer who wants to purchase landscape trees, an external information system capable of collecting various data related to landscape trees, and each An online landscape tree distribution platform system is provided that includes a landscape tree distribution platform server that is communicatively connected through a communication network, provides a platform site for online landscape tree distribution, and mediates so that a landscape tree distribution service can be provided through the platform site. .

According to the online landscape tree distribution platform system according to an embodiment of the present invention, it is possible to solve the inefficiency of the landscape tree distribution system and the resulting difficulties experienced by landscape tree growers and landscaping contractors using information technology. That is, landscape tree growing farmhouses and landscaping contractors, based on the information provided by the online landscape tree distribution platform system according to an embodiment of the present invention, 1) establish an appropriate business plan, and 2) prepare a basis for production and purchase activities 3) it is much easier to secure sales channels and purchasing networks, and 4) there is an effect of improving the profitability of the business.

1 is a reference diagram for explaining an object to be achieved through an online landscape tree distribution platform system according to an embodiment of the present invention;
2 is a diagram for generally explaining the system configuration of an online landscape water distribution platform system according to an embodiment of the present invention.
3 is a block diagram illustrating functional units of a landscape tree distribution platform server as a main platform of an online landscape tree distribution platform system according to an embodiment of the present invention;
4 is a view showing an exemplary screen configuration related to a landing page of a platform site provided by a landscape tree distribution platform server.
5 is a view for explaining an example of a data integration table applicable to a landscape tree price prediction model in the landscape tree distribution platform server of the present invention;

Since the present invention can apply various transformations and have various embodiments, specific embodiments will be illustrated in the drawings and described in detail in the detailed description. However, it should be understood that this is not intended to limit the present invention to specific embodiments, and includes all transformations, equivalents, and substitutes included in the spirit and scope of the present invention.

In describing the present invention, if it is determined that a detailed description of related known technologies may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted. In addition, numbers (eg, first, second, etc.) used in the description process of this specification are only identifiers for distinguishing one component from another component.

In addition, throughout the specification, when an element is referred to as "connected" or "connected" to another element, the element may be directly connected or directly connected to the other element, but in particular Unless otherwise described, it should be understood that they may be connected or connected via another component in the middle. In addition, throughout the specification, when a certain component is said to "include", it means that it may further include other components without excluding other components unless otherwise stated. In addition, terms such as "unit" and "module" described in the specification mean a unit that processes at least one function or operation, which means that it can be implemented as one or more hardware or software or a combination of hardware and software. .

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a reference diagram for explaining an object to be achieved through an online landscape tree distribution platform system according to an embodiment of the present invention.

According to the online landscape tree distribution platform system according to an embodiment of the present invention, the above-mentioned three problems (ie, lack of information on landscape tree growers, lack of information on the appropriate price of landscape trees, number of landscape tree growers and landscaping contractors) In order to solve the problem of lack of information on the cultivation status by species), the raw data related to landscape trees as illustrated in [Table 1] are collected, and through data classification, analysis, and interpretation, users (i.e., , farmhouses and construction companies) can provide processed landscape tree-related data in a format that is easy to understand and use.

[Table 1]

That is, the online landscape tree distribution platform system according to an embodiment of the present invention collects information on the latest location and contact information of landscape tree growers, the species, grade, and quantity cultivated by each landscape tree grower, and provides the related data. , Users can search for farmhouses growing landscape trees by tree species and region within this platform, and also can easily check information on supply and demand information (ie, landscape tree quantity, grade, etc.) by tree species. In addition, by collecting information on real-time transaction prices or/and statistical transaction prices according to species and grades of landscape trees and applying the unique price prediction model of the present invention based thereon, exemplary prices related to appropriate prices when registering landscape tree products are provided to users. can be provided to

As described above, the benefits that can be obtained by farmers and landscaping contractors by using the appropriate distribution information on landscape trees provided through this platform are as follows (see FIG. 1). That is, first, by solving the problem of lack of information on landscape tree growers, it is possible to contribute to the expansion of sales channels from the point of view of landscape tree growers, and to secure a stable purchase network for landscape trees from the point of view of landscaping contractors. Second, by solving the problem of lack of information on the appropriate price of landscape trees, it is possible to contribute to the increase in profits of both landscape tree growers and landscaping contractors. Third, by solving the problem of lack of information on the cultivation status of each tree species, from the perspective of landscape tree growers, a tree plan tailored to market demand can be established, and from the point of view of landscape contractors, various tree species and high-quality landscape trees can be secured.

Hereinafter, a platform configuration capable of achieving the above effects will be described with reference to FIGS. 2 to 5 . Here, FIG. 2 is a diagram for generally explaining the system configuration of the online landscape tree distribution platform system according to an embodiment of the present invention, and FIG. 3 is a main platform for distribution of landscape water as a main platform of the online landscape tree distribution platform system according to an embodiment of the present invention. It is a block configuration diagram for explaining functional units of a platform server, and FIG. 4 is a diagram showing an exemplary screen configuration related to a platform site landing page provided by a landscape tree distribution platform server, and FIG. 5 is a view showing a landscape tree distribution platform server of the present invention. It is an exemplary diagram for explaining a data integration table that can be applied to a landscape tree price prediction model in .

Referring to FIG. 2 , the online landscape tree distribution platform system according to an embodiment of the present invention includes landscape tree supplier terminals (10-1, 10-2, . See 10-N, hereinafter collectively referred to as reference numeral 10); Landscaping consumer terminals used by each landscaping consumer who wants to purchase landscaping trees for landscaping construction, such as a landscaping contractor (refer to 50-1, 50-2, ... 50-N in FIG. 2, hereinafter collectively referred to as reference numeral 50); A landscape tree distribution platform server 100 connected to the above-described landscaping tree supplier terminal 10 and the above-described landscaping consumer terminal 50 through a communication network; And an external information system (refer to 200-1, 200-2, ... 200-N in FIG. 2, hereinafter collectively referred to as reference numeral 200); may be implemented, including. Here, the external information system 200 includes, in addition to the landscaping tree supplier terminal 10 and the landscaping consumer terminal 50, external source sources capable of collecting various data related to landscaping trees (for example, as described in Table 2 to be described later). The same Public Procurement Service system, Forest Service system, National Statistical Office system, direct market system for landscape trees, etc.)

In the present invention, the landscape tree distribution platform server 100 may include the following components to implement the landscape tree distribution platform system on-line. Referring to FIG. 3 , the landscape water distribution platform server 100 includes a communication unit 110, an information collection/analysis unit 120, a price calculation unit 130, a service processing unit 140, a payment processing unit 150, a database ( 160), the platform management unit 170, and the like may be implemented.

At this time, the communication unit 110 performs a communication connection with the landscaping tree supplier terminal 10, the landscaping consumer terminal 50, and the remote external information system 200, and the information collection/analysis unit 120 connects the landscape tree supplier terminal ( 10), the landscaping consumer terminal 50, and the remote external information system 200 collect raw data related to landscaping trees as shown in Table 2 to be described later, and classify and analyze them. The price calculation unit 130 serves to provide users with an appropriate price for a landscape tree to be sold as an example price through a landscape tree price prediction model to be described later using the collected/classified/analyzed data.

The service processing unit 140 processes various services (landscape tree work team service, landscape tree work auction service, overseas equipment purchase agency service, landscape tree rental service, delivery service, etc., which will be described later) that can be provided through this platform. The payment processing unit 150 performs payment/payment processing related to sales of landscape trees and various service agencies through this platform. The database 160 includes member information about users of this platform, information related to landscape tree farms (eg, region, location, cultivated species, quantity, grade, etc.), and various data related to landscape trees (eg, market information, Statistical information, excavation/transportation/planting information, etc.) The platform management unit 170 controls the above-mentioned components overall and plays a role in overall management/operation of the platform.

The landscape tree distribution platform server 100 having the above configuration may classify landscape trees as follows based on the collected data.

In an embodiment of the present invention, landscape trees may be classified according to scientific name, planting purpose, growth rate, tree type, rarity, transplantation, rooting, transaction volume, price information, registration date, and the like.

In this case, the purpose of planting may be classified as one of garden trees, forest/street trees, fruit trees (fruit landscaping trees), foliage trees, flower trees, and warm zone trees. At this time, garden trees and forest/street trees may be further classified into evergreen trees, evergreen shrubs, deciduous trees, and deciduous shrubs.

Accordingly, the above-described classification criteria can function as a kind of filter in the process of searching for landscape trees by users. That is, FIG. 4 shows the landing page of the platform site. Referring to FIG. 4, 1) category search has a hierarchical structure of landing page > all category menu > sub menu / detailed filter / upper search result window, 2) Keyword search has a hierarchical structure of landing page > keyword input in the search box > sub menu / detailed filter / upper search result window, 3) tree type search has a landing page > click items by popular tree species > sub menu / detailed filter / has a hierarchical structure of upper search result window, and 4) local search has a hierarchical structure of landing page > click item by region > sub menu / detailed filter / upper search result window. At this time, a detailed filter function is added to all of the above searches, and a detailed filter function for area, effort, pipe width, etc. may be introduced. In addition, if there is no search result related to the phrase used in the keyword search, a product may be recommended according to a pre-specified algorithm and then a detailed filter may be displayed.

In addition, the landscaping tree distribution platform server 100 of the present invention may provide users with a current supply/demand status of landscaping tree by tree type based on the collected/classified data. For example, based on the annual forestry statistics announced by the Korea Forest Service and other statistical data, data such as Internet data, survey data, and market research are integrated, and landscape trees are classified by scientific name, planting purpose, growth rate, etc. Supply and demand status can be provided. In this case, the supply and demand status of each tree species may be provided in a format that is easy for landscape tree cultivators to apply to a landscape tree production plan or a format that is easy for landscaping contractors to use.

In addition, the landscape tree distribution platform server 100 of the present invention may predict (calculate) an appropriate price of a landscape tree to be sold based on the collected/classified data and provide the appropriate price to users as an example price. That is, in the platform system of the present invention, landscape tree product information (more specifically, item data in Table 2 (1) to be described later) and basic price estimation information collected through various routes (more specifically, in Table 2 (to be described later) 2), (3), (4), (5) data), by applying this platform’s unique landscape tree price prediction algorithm, when a landscape tree grower registers a landscape tree on this platform site, the growth rate , Landscape tree price information corresponding to the degree of marketability can be predicted and presented to users (suppliers (sellers), landscape tree growing farms or/and demanders (buyers), landscaping contractors).

This price prediction is performed by the price calculation unit 130, and a price prediction algorithm that can be used at this time will be described below.

[Landscaping tree price prediction algorithm]

According to the price prediction algorithm to be described later, first, it is possible to understand the trade of landscape trees through data analysis, second, it can function as an optimal price prediction model for predicting the price of landscape trees, and third, It can function as a standardized price prediction model that can be applied continuously. A price prediction model according to an embodiment of the present invention may be constructed by the following procedure.

Step 1: Data collection

As a first step, data as shown in Table 2 below is collected.

First, the landscape tree product information provided by the landscape tree seller in relation to the landscape tree to be sold. Collects information on transplantation, rooting, excavation/transportation/planting cost/VAT.

Second, as landscape tree price information, information on the landscape tree price of the Public Procurement Service, the actual transaction price of landscape tree in the farmhouse where the landscape tree is grown, the successful bid price of landscape tree planting construction, the Internet landscape tree sales price, and the offline direct market transaction price are collected.

Third, as market information related to landscape tree distribution, information on landscape tree transaction volume, landscape tree supply, and order status for landscape tree planting construction by year/region is collected.

Fourth, as information related to excavation/transportation/planting of landscape trees, information on excavation and planting unit costs, material costs, transportation costs, etc. according to the size of landscape trees is collected.

Fifth, as other information, information on the annual inflation rate, the number of landscaping tree farms by region, and the price of the National Statistical Office (statistical data on landscaping tree prices collected online) is collected.

[Table 2]

Step 2: Data Cleanup

When the data as described above is collected, the data is organized (data mining) in a form in which the corresponding data can be analyzed. For example, unit unification, redundant/blank/error information processing, textual information coded into numbers, and outlier display can be performed.

Also, when the data cleanup is complete, it is partially consolidated as a data set in the following way.

?? Data set 1: (1) product information + (2) price information

?? Data set 2: (1) product information + (3) market information

?? Data set 3: (1) product information + (4) excavation/transportation/planting related information

?? Dataset 4: Yearly Inflation Rate

?? Data set 5: number of landscape tree farms by region

?? Data set 6: Statistics Korea online collection price information

That is, in [Table 2], the data of items (2) to (5) are data used as basic price estimation information. In particular, items (2) to (4) are directly related to the detailed product content of landscape trees to be sold (tree species (scientific name/planting purpose), size, tree type, transplantation status, rooting status, excavation/transportation/planting cost/VAT). Since it corresponds to data that can be matched with data, it constitutes a separate data set together with the product information in (1). On the other hand, item (5) constitutes an individual data set because it is basic price estimation information that does not directly match the detailed product content of landscape trees to be sold.

Step 3: Data Integration

Based on the data sets prepared as in step 2, dimension values (i.e., features as input variables, data in [Table 2] above) and measurement values (i.e., labels as output variables, in this example, the price of trees to be predicted) is determined, and data are integrated as one table as shown in FIG. 5 using this.

Step 4: Data Analysis and Interpretation (Univariate Analysis)

Using the data integration data as described above, but analyzing the correlation between the data, confirm how each dimension affects the measurement value. In this case, a method such as cosine similarity analysis based on a correlation matrix may be used for correlation analysis.

At this time, in the case of tree species with a small amount of data, data of other major tree species with similar planting purposes may be analyzed/compared according to a pre-specified standard, and the model of the tree species showing the most similar correlation may be used for price prediction.

Step 5: Build a predictive model

Construction of the predictive model may be performed in the following manner. Although one prediction model can be used to predict landscaping tree prices, in the embodiment of the present invention, after predicting prices using a plurality of prediction models and then comparing the predictive abilities of each model, the model with the best price prediction ability to choose

At this time, of course, there is no particular limitation on the plurality of candidate models that can be used for price prediction. For example, as a machine learning model, supervised learning such as decision tree, linear regression, support vector machine, random forest, convolution neural network (CNN), etc. A supervised learning model as well as an unsupervised learning model such as k-means clustering may be used.

As described above, when the collected data is subdivided by season/month, price prediction by season/month is also possible. It is possible to predict the price of landscape trees considering the effect of difficulty) on the price.

In addition, according to the platform of the present invention, the following various services can be provided. Hereinafter, these will be described in turn.

[Landscaping work team service]

The service processing unit 140 of the landscape tree distribution platform server 100 of the present invention may perform service processing for providing the landscape tree work team service as in the following example. For example, if a buyer or seller of landscaping trees traded on this platform site is responsible for excavation, transportation, planting, management, etc. If there is a need to do this, the overall landscaping work related to this can be commissioned to the site operator of this platform, and the direct work team of this platform can provide the service of performing the work in accordance with the planting schedule.

[Auction service for landscaping trees]

The service processing unit 140 of the landscape tree distribution platform server 100 of the present invention may perform service processing for providing a landscape tree work auction service as in the following example. For example, if a buyer or seller of landscaping trees traded on this platform site is responsible for excavation, transportation, planting, management, etc. If necessary, through the open bidding function within this platform site, a service that connects one landscape tree work service can be provided by selecting a company from among a plurality of service providers participating in the bidding. At this time, if the service buyer wants, a function of automatically recommending excavation, transportation, planting, and management companies can be provided for convenience.

[Overseas equipment purchase agency service]

The service processing unit 140 of the landscape water distribution platform server 100 of the present invention may perform service processing for providing overseas equipment purchase agency service as in the following example. In other words, when a member selects and pays for one or more of the equipment purchased by this platform site (for example, equipment for excavation, transportation, planting, management, etc. of landscape trees), the operator of this platform site purchases equipment overseas Instead, you can act as an agent for a certain service fee from purchase, customs clearance, and delivery.

[landscape tree rental service]

The service processing unit 140 of the landscape tree distribution platform server 100 of the present invention may perform service processing for providing a landscape tree rental service as in the following example. In other words, if there is a customer who needs landscaping trees for decoration purposes such as corporate meetings, weddings, birthday parties, photo/movie shooting sets, etc., through a rental contract, the platform operator's landscape trees can be used for the event.

[payment ?? Escrow service]

The payment processing unit 150 of the landscaping tree distribution platform server 100 of the present invention performs payment and settlement processing related to sales of landscaping trees or various service agency fees through the platform site. At this time, payment methods include ① various financial account transfers such as phone banking and internet banking, ② payment by various cards such as prepaid cards, debit cards, and credit cards, and ③ online deposit without a bankbook. Table 3] may be the same. However, [Table 3] is only an example of the payment system, and is not limited thereto.

[Table 3]

An escrow service may be introduced during such payment and payment processing. For example, for all purchases within this platform site, as a rule, payment is made in advance 3 business days prior to delivery. As mutually agreed, a method of depositing the amount deducting the platform usage fee to the seller when delivery is finally completed may be introduced.

[Delivery service]

The service processing unit 140 of the landscape tree distribution platform server 100 of the present invention may perform service processing for providing delivery service as in an example to be described later.

According to an embodiment of the present invention, the buyer can designate a delivery date and a delivery method when ordering. At this time, the delivery date can be designated from the date of order to a maximum of 1 month and a minimum of 7 days, and the delivery method includes buyer delivery, seller delivery, You can specify any one of the platform deliveries.

At this time, in the case of buyer delivery, the shipping cost is not added to the selling cost, and in the case of seller delivery, the buyer must make a purchase after checking the shipping cost written by the seller in the platform site, and the shipping cost is added to the selling cost. Unlike the above, if you use a platform delivery service that acts as a delivery agent on this platform (i.e., if the seller does not provide delivery service or if the buyer wants platform delivery), the sold landscape tree is excavated, transported, planted, and managed. You will receive an agency fee for the service, and the shipping cost will be added to the selling cost.

Although the above has been described with reference to the embodiments of the present invention, those skilled in the art will variously modify the present invention within the scope not departing from the spirit and scope of the present invention described in the claims below. And it will be readily understood that it can be changed.

Claims (6)

As an online landscape tree distribution platform system,
A landscape tree supplier terminal used by each landscape tree supplier capable of selling landscape trees, a landscape consumer terminal used by each landscape consumer who wants to purchase landscape trees, and an external information system capable of collecting various data related to landscape trees are connected through a communication network, respectively, and are connected online. An online landscape tree distribution platform system comprising: a landscape tree distribution platform server that provides a platform site for landscape tree distribution and intermediaries so that a landscape tree distribution service can be provided through the platform site.
According to claim 1,
The landscape tree distribution platform server,
By collecting information on the location and contact information of the landscape tree growing farmhouse, which is the landscape tree supplier, and the species, grade, and quantity grown in each landscape tree growing farmhouse, and providing data about it, the landscaping contractor, the landscaping tree consumer, landscape trees by tree species and region An online landscape tree distribution platform system, characterized in that it enables search of farmhouses and identifies information on supply and demand by tree species by classifying landscape trees by scientific name, planting purpose, and growth level.
According to claim 2,
The landscape tree distribution platform server,
By collecting and classifying landscaping tree product information and basic price estimation information, and applying a price prediction model based on the collected/classified data, it is characterized by providing users with an exemplary price for appropriate prices when registering landscaping tree products. , an online landscape tree distribution platform system.
According to claim 3,
The landscape tree distribution platform server,
As the landscape tree product information, the scientific name, planting purpose, region, size (height, crown width, crown length, breast diameter, root diameter), tree type, transplantation status, rooting status, excavation/transportation/planting cost/ Collect information about VAT or not,
As the price estimation basic information,
As the first information, landscaping tree price information related to the price of landscaping trees from the Public Procurement Service, the actual trade price of landscaping trees of farms growing landscaping trees, the successful bid price of landscaping planting projects, the sale price of landscaping trees on the Internet, and the trade price of offline direct trades; As the second information, landscaping tree distribution market information regarding landscape tree trading volume, landscape tree supply, and landscape tree planting project order status by year/region; As the third information, information related to excavation/transportation/planting of landscape trees related to excavation and planting unit costs, material costs, and transportation costs according to the size of landscape trees; As the fourth information, yearly inflation rate information; As fifth information, information on the number of landscaping tree farms by region; As the sixth information, after collecting online statistics office price information on the price of landscaping trees;
A first data set based on the landscape tree product information and landscape tree price information as the first information, a second data set based on the landscape tree product information and landscape tree distribution market information as the second information, the landscape tree product information and the third information A third data set based on phosphorus excavation/transportation/planting related information, a fourth data set based on yearly inflation rate information, which is the fourth information, a fifth data set based on landscaping tree farmhouse number information by region, which is the fifth information, Constituting a sixth data set based on the price information of the National Statistical Office, which is information 6;
The first to sixth data sets are integrated into a single data table, a dimension value corresponding to an input variable is selected from among data in the first to sixth data sets, and a correlation between data corresponding to each dimension value is determined. An online landscaping tree distribution platform system characterized by analyzing the effect of each dimension on the price of landscaping, which is a measured value, by analyzing.
According to claim 4,
The landscape tree distribution platform server,
The first to sixth data sets are based on dimensional values according to a single data table, but after predicting the price of a landscape tree corresponding to the measured value using a plurality of pre-designated prediction models, the predictive ability of each prediction model By comparing, the model with the most accurate price prediction ability is finally selected as the price prediction model,
In the case of tree species with a small amount of data, the online landscape tree distribution platform system is characterized in that the price prediction model of the tree species showing the most similar correlation is used for price prediction by analyzing/comparing data of other tree species.
According to claim 5,
The landscape tree distribution platform server,
In addition to the landscaping tree sales brokerage service, the online landscaping tree distribution platform system, characterized by performing service processing for service agency for landscaping tree work team service, landscaping tree work auction service, overseas equipment purchase agency service, landscaping tree rental service, and delivery service.

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