KR20220043489A - Method for providing analysis results of music related content and computer-readable recording medium - Google Patents

Abstract

Disclosed is a method for providing an analysis result of music-related content. The method for providing an analysis result of music-related content includes the steps of: collecting usage information of music-related content through a content playback application; analyzing the usage rate by country, gender, and age for each album based on the collected usage information; and calculating a usage ratio compared to other artists based on the analyzed result to suggest a difference in popularity by country and a marketing method. Accordingly, it is possible to propose a marketing method based on the analysis of music-related content.

Description

A method and a computer-readable recording medium for providing analysis results of music-related content

The present invention relates to a method for providing an analysis result of music-related content and a computer-readable recording medium, and more particularly, to analyze usage information of music-related content and to propose a difference in popularity by country and a marketing method based thereon It relates to a method and a computer-readable recording medium for providing an analysis result of music-related content for

Recently, as big data has been applied to the music market, many attempts are being made to provide various information other than the simple aggregate information of the number of times played.

For example, providing a service that automatically displays related content such as music and video in consideration of the user's taste and recommends specific music such as artist, album, genre, etc. according to the user's preference do.

On the other hand, with the development of big data technology, the technology of proposing additional marketing plans according to country, gender, and age to music providers based on the aggregate information of the number of times played has also developed.

Accordingly, a specific standard for suggesting a more accurate marketing plan is needed.

It is an object of the present invention to provide a method and a computer-readable recording medium for collecting music-related content usage information, analyzing it according to various criteria, and providing an analysis result of music-related content to provide information.

In order to achieve this object, a method for providing an analysis result of music-related content according to an embodiment of the present invention includes collecting usage information of music-related content through a content playback application, and each Analyzing the usage ratio by country, gender, and age for the album, and calculating the usage ratio compared to other artists based on the analyzed result, and suggesting a difference in popularity and marketing method for each country.

Here, the music-related content includes at least one of sound source content, image content, and photo content.

In addition, the analyzing may include analyzing the usage ratio for each country for each track included in each album of the sound source content.

In addition, the analyzing may include analyzing a usage ratio for each country for each of the image contents related to the album.

Also, in the analyzing, a photo having the highest preference for each country may be extracted with respect to the photo content related to the album.

In addition, in the analyzing step, it is possible to calculate the usage ratio of the type of content for each country.

In addition, in the proposing step, the use ratio for each country, gender, age, and type of content compared to the other artists may be calculated.

In addition, the proposing may determine the type of content, gender, and age information for which the marketing method is to be suggested based on the use ratio for each type of content different for each country and the use ratio for the other artists.

Meanwhile, the computer-readable recording medium according to an embodiment of the present invention includes program instructions for implementing the method of providing the analysis result of the music-related content described above.

According to various embodiments of the present invention as described above, a marketing method may be proposed based on analysis of music-related content.

1 is a flowchart illustrating a method of providing an analysis result of music-related content according to an embodiment of the present invention.
FIG. 2 is a diagram illustrating usage ratios for each album by country, gender, and age according to an embodiment of the present invention.
3 is a diagram illustrating a country-specific usage ratio for each track included in an album according to an embodiment of the present invention.
4 is a diagram illustrating a country-specific usage ratio for each image content according to an embodiment of the present invention.
5 is a diagram illustrating country preference for photo content according to an embodiment of the present invention.
6 is a diagram illustrating a usage ratio of types of content by country according to an embodiment of the present invention.
7 is a diagram illustrating a usage ratio by country compared to other artists according to an embodiment of the present invention.
8 is a diagram illustrating a usage ratio by gender and age compared to other artists according to an embodiment of the present invention.
9 is a diagram illustrating a ratio of use of content types to other artists according to an embodiment of the present invention.
10 is a block diagram illustrating a detailed configuration of an electronic device according to an embodiment of the present invention.
11 is a diagram of a software module stored in a storage unit according to an embodiment of the present invention.

Hereinafter, the present invention will be described in more detail with reference to the drawings. And, in describing the present invention, if it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the gist of the present invention, the detailed description thereof will be omitted. And, the terms to be described later are terms defined in consideration of functions in the present invention, which may vary depending on the intention or relationship of a user or an operator. Therefore, the definition should be made based on the content throughout this specification.

Referring to FIG. 1 , in a method for providing an analysis result of music-related content according to an embodiment of the present invention, the step of collecting music-related content usage information through a content playback application ( S110 ), based on the collected usage information to analyze the usage ratio by country, gender, and age for each album (S120), and calculate the usage ratio compared to other artists based on the analyzed result to suggest the difference in popularity and marketing method by country (S130) include

The method of providing the analysis result of such music-related content may be mainly performed in an electronic device capable of displaying, for example, a TV, an electronic blackboard, an electronic table, a large format display (LFD), a PDA, a smart phone, a tablet, It may be implemented in various types of electronic devices, such as a desktop PC, a notebook computer, and a wearable device.

In the present specification, it is assumed that a method of providing an analysis result of music-related content is performed by executing a content playback application in a smartphone.

As the content playback application is executed on the smartphone, various sound source content, image content, photo content, etc. may be executed or displayed, and usage information of the music-related content reproduced through the content playback application is collected ( S110 ).

Here, the usage information mainly includes the number of times of listening to each sound source of sound source content, the number of recordings, the number of reproductions of video content by video, the number of views of photo content, preference display information, and the like.

Such usage information may be counted and stored through the counting module, or information regarding preference display input may be stored and collected.

Then, the collected usage information is analyzed for each album by country, gender, and usage ratio by age (S120).

Specifically, the information on the number of times counted through the counting module is analyzed by performing a sorting operation for each album by country, gender, and age.

Then, based on the analyzed result, the ratio of usage compared to other artists is calculated to propose a difference in popularity by country and a marketing method (S130).

In other words, by calculating the usage ratio compared to other artists according to the usage ratio by gender and age by country, and calculating the deviation of the usage ratio compared to other artists by country, gender, and age, which country, female or male, and at what age group, the ratio of usage to other artists is calculated By determining whether the usage rate is high or low, it is possible to suggest differences in popularity by country and marketing methods.

Here, the music-related content includes at least one of sound source content, image content, and photo content, and is not limited thereto, and may include preference information displayed on SNS or various social networks, and the like.

FIG. 2 is a diagram illustrating usage ratios for each album by country, gender, and age according to an embodiment of the present invention.

Referring to FIG. 2 , a usage ratio 210 by country, a usage ratio 220 according to gender, and a usage ratio 230 according to age for one album are shown.

That is, the analyzing step (S120) calculates the number of times of use by country, gender, and age for each album based on the use information of music-related content collected through the content playback application, and calculates a relative ratio of the calculated number of times of use. Thus, each use ratio can be illustrated in a graph as shown in FIG. 2 .

In addition, the analyzing step ( S120 ) may analyze the usage ratio for each country for each track included in each album of sound source content.

3 is a diagram illustrating a country-specific usage ratio for each track included in an album according to an embodiment of the present invention.

Referring to FIG. 3 , the usage ratios in Korea, Japan, China, the United States, and India for each track from Track 1 to Track 10 included in one album are graphed.

In the analyzing step (S120), the number of use by country for each track included in the album may be collected, and a relative ratio of the collected number of uses may be calculated, and each use rate may be graphed as shown in FIG. 3 .

In addition, the analyzing step ( S120 ) may analyze the usage ratio for each country for each of the image contents related to the album.

4 is a diagram illustrating a country-specific usage ratio for each image content according to an embodiment of the present invention.

Referring to FIG. 4 , the usage ratios in Korea, Japan, China, the United States, and India for each image from image contents 1 to 7 related to one album are shown in a graph.

The analyzing step (S120) collects the number of times of use by country for the track recorded in the album and related images, calculates a relative ratio of the collected number of times, and graphs each use ratio as shown in FIG. 4 . .

In addition, the analyzing step ( S120 ) may extract the photo with the highest preference for each country for the photo content related to the album.

5 is a diagram illustrating country preference for photo content according to an embodiment of the present invention.

Referring to FIG. 5 , photos of artists with the highest preference for each of Korea, Japan, China, the United States, and India are selected and displayed.

In FIG. 5 , photos of artists of the same person are all shown, but this is only an example, and it is natural that photos of artists with the highest preference for each country may all be different.

In the analyzing step (S120), a relative preference may be determined by calculating the time the corresponding photo is displayed or exposed on the screen through the access record of the artist's photo related to the album.

Then, based on the determined preference, preference rankings for each picture may be ranked.

On the other hand, in the analyzing step ( S120 ), a usage ratio for each type of content may be calculated.

6 is a diagram illustrating a usage ratio of types of content by country according to an embodiment of the present invention.

6, sound source content, image content, photo content, SNS and studio-related content are shown as types of content, and sound source content, image content, photo content, The ratio of SNS and studio-related content is shown.

In this way, the analyzing step (S120) can calculate the usage ratio for each type of content, and the analyzing step (S120) is SNS based on the preference display, tag record, comment content, etc. on SNS in relation to SNS-related content. The usage ratio of the related content may be calculated, and the usage ratio of the studio related contents may be calculated based on the log records of the studio recordings, the number of purchases, the number of performances, and the like in relation to the studio related contents.

On the other hand, the proposing step (S130) may calculate the usage ratio for the national level, gender, age, and type of content compared to other artists.

7 is a diagram illustrating a usage ratio by country compared to other artists according to an embodiment of the present invention.

Referring to FIG. 7 , the usage ratio of NCT DREAM is shown by Korea, China, Japan, the United States and other countries, while the average usage ratio of other artists is shown by Korea, China, Japan, the United States and other countries.

Accordingly, in the proposed step (S130), the use rate of NCT DREAM in China is 19%, which is relatively high compared to the average use rate of other artists of 9%. In China, preference for NCT DREAM is Judging that it is high, we can propose a specialized marketing method for China.

For example, a marketing method can be suggested in consideration of the improvement of Chinese skills of NCT artists, clothing, makeup, SNS use, musical propensity, etc. specialized for Chinese culture.

8 is a diagram illustrating a usage ratio by gender and age compared to other artists according to an embodiment of the present invention.

Referring to FIG. 8 , the gender usage ratio of NCT DREAM and the gender usage ratio of other artists are shown, and the usage ratio by age is also shown.

In the gender usage ratio, it is determined that the female usage ratio of NCT DREAM is 10% higher than the female usage ratio for other artists, so the proposing step (S130) can suggest a marketing method specialized for women.

For example, it is possible to propose a marketing method in the form of increasing the number of NCT DREAM-related coupons and use of products that women mainly purchase, places that women mainly visit, etc.

In addition, in the case of use ratio by age, there is a relatively large difference between the ratio of teens and 30s, and specifically, in the case of NCT DREAM, the ratio of teens is relatively high compared to other age groups.

Accordingly, in the proposing step (S130), it is possible to suggest a marketing method in which the number of times of use of NCT DREAM is increased in a place where teenagers are mainly concentrated, or a marketing method in the form of selling related sound source reproduction coupons to items that teenagers mainly purchase.

9 is a diagram illustrating a ratio of use of content types to other artists according to an embodiment of the present invention.

Referring to FIG. 9 , the usage ratio by content type of NCT DREAM and the usage ratio by content type by other artists are shown.

In the case of NCT DREAM, it is judged that the use rate of music content is 10% lower than that of other artists, and the use rate of video content is relatively high.

Accordingly, the proposing step ( S130 ) may suggest a marketing method of producing and distributing various versions of video content and the number of times of production and airing of video content, and the like.

As described above, the proposing step ( S130 ) may determine the type of content to propose a marketing method, gender, and age information based on the use ratio for each type of content different for each country and the use ratio for other artists.

In addition, the proposing step ( S130 ) may suggest a marketing method specialized for each of the determined content type, gender, and age information.

On the other hand, the proposing step (S130) may calculate the difference in popularity for each country based on the usage ratio for each type of content different for each country and the usage ratio for other artists, and different marketing methods may be proposed according to the calculated popularity. there is.

On the other hand, the method for providing the analysis result of music-related content according to an embodiment of the present invention described above may be implemented as a program instruction for implementing it, and a computer-readable recording medium recording such program instruction is, for example, , ROM, RAM, CD-ROM, magnetic tape, floppy disk, and optical media storage.

10 is a block diagram illustrating a detailed configuration of an electronic device according to an embodiment of the present invention.

As described above, the electronic device capable of executing the content playback application includes a TV, an electronic blackboard, an electronic table, a large format display (LFD), a PDA, a smart phone, a tablet, a desktop PC, a notebook computer, a wearable device, and a forgery detection device. It may be implemented as an electronic device in the form of an electronic device, and FIG. 10 is a block diagram showing a detailed configuration of a smart phone.

The smartphone 100 includes a storage unit 110 and a processor 120 .

The processor 120 collects usage information of music-related content through the content playback application, and analyzes the usage ratio by country, gender, and age for each album based on the collected usage information, and other artists based on the analyzed result The overall operation of the smartphone 100, which proposes a difference in popularity by country and a marketing method, is controlled by calculating the contrast usage ratio.

Specifically, the processor 120 includes the RAM 121 , the ROM 122 , the main CPU 123 , the graphic processing unit 124 , the first to n interfaces 125-1 to 125-n, and the bus 126 . include

The RAM 121 , the ROM 122 , the main CPU 123 , the graphic processing unit 124 , the first to n interfaces 125 - 1 to 125 -n, etc. may be connected to each other through the bus 126 .

The first to n-th interfaces 125-1 to 125-n are connected to the various components described above. One of the interfaces may be a network interface connected to an external device through a network.

The main CPU 123 accesses the storage 110 and performs booting using the O/S stored in the storage 110 . Then, various operations are performed using various programs, contents, data, etc. stored in the storage unit 110 .

In particular, the main CPU 123 collects usage information of music-related content through the content playback application, and analyzes the usage ratio by country, gender, and age for each album based on the collected usage information, and based on the analyzed result Thus, it is possible to suggest differences in popularity and marketing methods by country by calculating the usage ratio compared to other artists.

The ROM 122 stores an instruction set for system booting and the like. When a turn-on command is input and power is supplied, the main CPU 123 copies the O/S stored in the storage unit 110 to the RAM 121 according to the command stored in the ROM 122, and executes the O/S. Boot the system. When booting is completed, the main CPU 123 copies various application programs stored in the storage unit 110 to the RAM 121 , and executes the application programs copied to the RAM 121 to perform various operations.

The graphic processing unit 124 generates a screen including various objects such as icons, images, and texts by using a calculation unit (not shown) and a rendering unit (not shown). An operation unit (not shown) calculates attribute values such as coordinate values, shape, size, color, etc. at which each object is to be displayed according to the layout of the screen based on the received control command. The rendering unit (not shown) generates screens of various layouts including objects based on the attribute values calculated by the calculation unit (not shown).

In particular, the graphic processing unit 124 may implement the object generated by the main CPU 123 as a graphic user interface (GUI), an icon, a user interface screen, and the like.

Meanwhile, the above-described operation of the processor 120 may be performed by a program stored in the storage 110 .

The storage unit 110 collects music-related content usage information through the content playback application, and analyzes the usage rate by country, gender, and age for each album based on the collected usage information, and based on the analyzed result, Various data such as an O/S (Operating System) software module for driving the smart phone 100 that calculates the ratio of use to artists and proposes differences in popularity by country and marketing methods, and various multimedia contents are stored.

In particular, the storage unit 110 collects music-related content usage information through the content playback application, and analyzes the usage ratio by country, gender, and age for each album based on the collected usage information, and based on the analyzed result Thus, a software module for proposing a difference in popularity by country and a marketing method may be included by calculating the usage ratio compared to other artists.

11 is a diagram of a software module stored in a storage unit according to an embodiment of the present invention.

Referring to FIG. 11 , the storage 110 may store programs such as the content usage information collection module 111 , the analysis module 112 , and the suggestion module 113 .

Meanwhile, the above-described operation of the processor 120 may be performed by a program stored in the storage 110 . Hereinafter, detailed operations of the processor 120 using the program stored in the storage 110 will be described in detail.

Specifically, the content usage information collection module 111 may collect music-related content usage information through a content playback application.

Also, the analysis module 112 may analyze the usage ratio for each album by country, gender, and age based on the collected usage information.

In addition, the suggestion module 113 may suggest a difference in popularity by country and a marketing method by calculating a usage ratio compared to other artists based on the analyzed result.

Meanwhile, a non-transitory computer readable medium in which a program for sequentially performing the control method according to the present invention is stored may be provided.

The non-transitory readable medium refers to a medium that stores data semi-permanently, rather than a medium that stores data for a short moment, such as a register, cache, memory, and the like, and can be read by a device. Specifically, the above-described various applications or programs may be provided by being stored in a non-transitory readable medium such as a CD, DVD, hard disk, Blu-ray disk, USB, memory card, ROM, and the like.

In addition, the usage information of music-related contents is collected through the contents playback application, and the usage ratio by country, gender, and age is analyzed for each album based on the collected usage information, and the usage ratio compared to other artists based on the analyzed result Although a bus is not shown in the above-described block diagram illustrating a smart phone that calculates and proposes a difference in popularity by country and a marketing method, communication between each component in the smart phone may be made through a bus. In addition, each device may further include a processor such as a CPU or a microprocessor that performs the various steps described above.

In addition, although preferred embodiments of the present invention have been illustrated and described above, the present invention is not limited to the specific embodiments described above, and the technical field to which the present invention pertains without departing from the gist of the present invention as claimed in the claims In addition, various modifications are possible by those of ordinary skill in the art, and these modifications should not be individually understood from the technical spirit or perspective of the present invention.

100: smartphone 110: storage
120: processor

Claims (9)

collecting music-related content usage information through a content playback application;
analyzing the usage ratio by country, gender, and age for each album based on the collected usage information; and
A method of providing analysis results of music-related content, comprising the step of calculating a usage ratio compared to other artists based on the analyzed result and suggesting a difference in popularity by country and a marketing method. According to claim 1,
The music-related content is
A method of providing an analysis result of music-related content, which includes at least one of sound source content, image content, and photo content. 3. The method of claim 2,
The analyzing step is
A method of providing an analysis result of music-related content by analyzing the usage rate by country for each track included in each album of the sound source content. 4. The method of claim 3,
The analyzing step is
A method of providing an analysis result of music-related content by analyzing the usage ratio for each country of the image content related to the album. 5. The method of claim 4,
The analyzing step is
A method of providing analysis results of music-related content by extracting a photo with the highest preference for each country with respect to the photo content related to the album. 6. The method of claim 5,
The analyzing step is
A method of providing an analysis result of music-related content, which is to calculate a usage ratio for each type of content by country. 7. The method of claim 6,
The proposed step is
A method of providing an analysis result of music-related content by calculating a usage ratio for each country, gender, age, and type of content compared to the other artists. 8. The method of claim 7,
The proposed step is
The method for providing analysis results of music-related content, wherein information on the type, gender, and age of the content for which a marketing method is to be proposed is determined based on the use ratio for each type of content different for each country and the use ratio for the other artists. A computer-readable recording medium in which program instructions for implementing the method for providing an analysis result of music-related content according to any one of claims 1 to 8 are recorded.

Images