KR20200093921A - System and method for integrating customer behavior pattern data of different industry based on block chain - Google Patents

Abstract

The present invention relates to consumer behavior pattern data integration and, more specifically, to a system for integrating customer behavior pattern data of different industries based on a blockchain which integrate and share behavior pattern data of customers of different industries based on a blockchain, and allow a service provider to use integrated data to provide consumers with a customized service and a method thereof. According to the present invention, the system for integrating customer behavior pattern data of different industries based on a blockchain consists of a plurality of service platforms and a computing device. The computing device provides the plurality of service platforms with consumer-related data and receives coins from the plurality of service platforms as a reward for providing the data. The plurality of service platforms process the consumer-related data to record consumer-related basic information in an integrated consumer ledger and share the consumer-related basic information through the integrated consumer ledger to use the consumer-related basic information recorded in the integrated consumer ledger to generate information customized for consumers based on the business areas of the service platforms.

Description

System and method for integrating customer behavior pattern data of different industry based on block chain}

The present invention relates to the integration of consumer behavior pattern data. Specifically, it is a blockchain-based platform that integrates and shares behavior pattern data of heterogeneous industry consumers on a blockchain basis and allows service providers to provide customized services to consumers using the integrated data. It relates to a heterogeneous industry consumer behavior pattern data integration system and method.

Integrated data management refers to the sharing and utilization of data by different industries by organizations participating in the network using blockchain technology to use data that is distributed locally.

With the development of information and communication technology (ICT), the amount of data in the enterprise has rapidly increased and information systems have been distributed. It is necessary to reduce information exposure and management costs due to negligence of data management, and to create high-quality data to create corporate value.

Accordingly, companies are establishing a data governance system to continuously discover and manage valuable quality data and use it as a business asset.

However, the existing data integration management is limited to individual companies, so even if high-quality data is found and managed, there is a limit to using it as a business asset.

In other words, many companies operate for consumers in their own business areas, and since the consumer transaction information generated therein is limited to those business areas, there are many limitations and limitations in providing sophisticated and granular customized services to consumers. There is a problem.

Korean Registered Patent No. 10-1922565

The present invention was created to solve the above problems, and the object of the present invention is that the service provider is not limited to his or her business area, but provides an optimized and customized information service that is sophisticated and granular to the consumer in consideration of other consumers' consumption areas. It is to provide a system and method that can be provided.

To this end, the blockchain-based heterogeneous consumer behavior pattern data integration system according to the present invention is a blockchain-based heterogeneous consumer behavior pattern data integration system composed of a plurality of service platforms and computing devices,

The computing device provides consumer-related data to the plurality of service platforms and receives coins from the plurality of service platforms as compensation for data provision,

The plurality of service platforms process the consumer-related data to record consumer-related basic information in the integrated consumer ledger and share consumer-related basic information through the integrated consumer ledger, thereby using the consumer-related basic information recorded in the integrated consumer ledger. It is characterized by generating consumer-specific information based on the business area of.

In addition, the method for integrating blockchain-based heterogeneous industry consumer behavior pattern data according to the present invention is a method for integrating heterogeneous industry consumer behavior pattern data in a blockchain-based service platform,

Receiving consumer-related data from the consumer's computing device;

Providing a reward coin to the consumer's computing device in exchange for providing consumer-related data;

Generating the consumer-related basic information by processing the consumer-related data and recording the generated basic information in an integrated consumer ledger;

And generating a block for the basic information recorded in the integrated consumer ledger and storing it in the blockchain ledger.

In addition, the blockchain-based service platform according to the present invention includes a communication unit that receives consumer-related data from the consumer's computing device,

A reward coin payment unit for providing a reward coin to the consumer's computing device in exchange for providing consumer-related data;

A data processing unit that processes the consumer-related data to generate consumer-related basic information and records the generated basic information in an integrated consumer ledger;

And a memory having a blockchain ledger storing a hash value of basic information recorded in the integrated consumer ledger.

In addition, the computer-readable recording medium according to the present invention, in a computer-readable recording medium recording a program for performing a method for integrating blockchain-based heterogeneous consumer behavior pattern data,

The program includes processing consumer-related data provided from the consumer's computing device to generate consumer-related basic information,

Recording the consumer-related basic information in an integrated consumer ledger shared between heterogeneous industry service platforms;

It is characterized in that it performs a step of analyzing and processing consumer-related basic information in the heterogeneous industry recorded in the integrated consumer ledger to generate consumer-specific information corresponding to their industry.

As described above, the method for integrating the blockchain-based heterogeneous consumer behavior pattern data according to the present invention establishes a service platform in various industries such as banks, distributors, travel agencies, telecommunications companies, and hospitals on the blockchain network to enable consumers between heterogeneous industries. By sharing information, each service platform can provide customized information to their consumers using various consumer information in the heterogeneous industry. Accordingly, since it is possible to provide an optimal customized information service to consumers beyond the limit of consumer information possessed by individual companies, there is an effect that it is possible to perform complex, granular, and sophisticated marketing that cannot be compared with the conventional one.

In addition, consumers can receive reward coins in exchange for providing their consumption-related data to the blockchain-based service platform according to the present invention, so that consumer-related information recorded in the blockchain-based integrated consumer ledger can be further improved. It works.

In addition, by storing the hash value of the information recorded in the integrated consumer ledger on the blockchain network, the reliability of the consumer-related information can be increased, and accordingly, the actual and accurate customized information can be provided to the consumer.

1 is a block diagram of a blockchain-based heterogeneous consumer behavior pattern data integration system according to the present invention.
Figure 2 is a block chain-based heterogeneous industry consumer behavior pattern data integration system according to the present invention a signal processing flow diagram between each subject.
3 is an internal configuration diagram of a blockchain-based service platform according to the present invention.
4 is a flow chart showing a processing process in a blockchain-based service platform according to the present invention.
5 shows an example of an integrated consumer ledger according to the present invention.
6 is a view showing an example of providing consumer-related data in the computing device according to the present invention.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art to which the present invention pertains may easily practice.

However, the present invention can be implemented in many different forms and is not limited to the embodiments described herein. In addition, in order to clearly describe the present invention in the drawings, parts irrelevant to the description are omitted, and like reference numerals are assigned to similar parts throughout the specification.

Throughout the specification, when a part “includes” a certain component, it means that the component may further include other components, not to exclude other components, unless otherwise stated.

In addition, the terms “…… part” and “…… module” described in the specification mean a unit that processes at least one function or operation, which may be implemented by hardware or software or a combination of hardware and software.

Hereinafter, with reference to the drawings, a system and method for integrating a blockchain-based heterogeneous consumer behavior pattern data according to an embodiment of the present invention will be described in detail.

Figure 1 shows the configuration of a blockchain-based heterogeneous consumer behavior pattern data integration system according to the present invention.

Referring to FIG. 1, the blockchain-based heterogeneous consumer behavior pattern data integration system is composed of service platforms operated by participants based on different industries.

Banks, distributors, and travel agencies can operate their own service platforms as participants based in different industries.

In an embodiment of the present invention, a service platform operated by a bank (hereinafter referred to as a bank platform), a service platform operated by a distributor (hereinafter referred to as a'distributor' platform), and a service platform operated by a travel agency (hereinafter referred to as a travel agent's platform) are on the blockchain network. It is connected.

That is, the blockchain-based heterogeneous consumer behavior pattern data integration system according to the present invention is configured by connecting a bank platform 100, a distributor platform 200, and a travel agency platform 300 on a blockchain network. A plurality of computing devices are subscribed to the bank platform 100, the distributor platform 200, and the travel agency platform 300.

In the embodiment of the present invention, as a heterogeneous industry participant, a bank, a distribution company, and a travel agency will be described as an example, but the present invention is not limited thereto, and an institution or company based on another industry may participate, and the number of participants may be expanded. For example, as a participant based in another industry, carriers, hospitals, etc. can build a service platform.

The bank platform 100, the distributor platform 200, and the travel agency platform 300 are web-based or app-based platforms that can be accessed through a network by a plurality of computing devices 400. . That is, the bank platform 100, the distributor platform 200, and the travel agency platform 300 are all accessed by a web browser or a client application installed on the computing devices 400.

The bank platform 100 may be mounted on a server owned by an existing bank or financial company or implemented on a server separately built. The banking platform 100 stores and manages various data related to financial transactions while performing financial transactions with the computing devices 400.

The distribution platform 200 may be mounted on a server owned by a distribution company such as an online shopping mall or a market, or may be implemented on a separately constructed server. The distributor platform 200 stores and manages various data related to the transaction of goods while trading the objects with the computing devices 400.

The travel agency platform 300 may be mounted on a server owned by a travel agency or a travel information company, or may be implemented on a separately constructed server. The travel agency platform 300 stores and manages various data related to the travel product transaction while trading the travel products with the computing devices 400.

The plurality of computing devices 400 are devices operated by consumers. The computing device may be a smart phone, a tablet PC, a laptop computer, a personal computer, etc., and any device can be used as long as it is a device that can access the service platforms 100, 200, and 300 through an app or the web.

The consumer accesses the service platform using the computing device 400 to perform various consumption activities such as banking, purchasing goods, and booking travel products. In this way, as consumers perform various consumption activities, data related to them is accumulated in each service platform.

In the blockchain-based heterogeneous industry consumer behavior pattern data integration system according to the present invention, each service platform is interconnected to the blockchain network to share the integrated consumer ledger and record consumer-related information belonging to the industry to the integrated consumer ledger. . And the consumer-related information recorded in the integrated consumer ledger is blocked and the blockchain data is stored in the ledger distributed in the blockchain network.

Figure 2 shows the signal processing flow between each subject in the heterogeneous industry consumer behavior pattern data integration system according to the present invention.

Referring to FIG. 2, first, the computing device 400 provides its consumer-related data to a service platform on a blockchain network (S10, S10', S10'').

In FIG. 2, the computing device 400 provides consumer-related data to the bank platform 100, the distributor platform 200, the travel agency platform 300, and the like, and may provide data to some service platforms. Data may be provided to other service platforms not shown in FIG. 2.

When the computing device 400 provides consumer-related data to the service platform, reward coins are paid in exchange for providing data from the service platform (S12, S12', S12'').

Coins may be paid to the computing device 400 according to each service platform's own compensation policy. That is, the service platform may differentially pay coins according to whether the provided data is basic data or additional data, or depending on the sensitivity of the data.

The process of providing the consumer-related data through the consumer's own computing device 400 and receiving the coin accordingly will be described in detail with reference to FIG. 5.

Referring to FIG. 5, the computing device 400 installs an application provided by each service platform and executes the application to display a screen capable of providing consumer-related data.

In (a) of FIG. 5, driving records, walking lines, electronic receipts, and internet search records are displayed as data that can be provided to the service platform.

When the consumer selects the driving record and the electronic receipt, as shown in FIG. 5(b), an application capable of providing data related to the driving record and the electronic receipt is searched and provided to the consumer. For example, a T map that holds data related to driving records or a CJ ONE that holds data related to electronic receipts can be displayed.

The consumer can select T map or CJ ONE to run the application and provide the driving record or electronic receipt-related data of the application to the service platform.

In this way, when the consumer provides consumer-related data such as a driving record or an electronic receipt to the service platform, as shown in FIG. 5(c), a coin is received from the service platform as a data provision price. For example, in exchange for providing data related to driving records, 200 coins and 300 coins can be received in exchange for providing data related to an electronic receipt to receive a total of 500 coins.

The service platform may set reward coins differently according to the sensitivity of consumer-related data. Since internet search records are considered to be more sensitive than driving records, more coins are set than driving records when providing data related to internet search records.

In addition, the service platform can be divided into basic data and additional data to set reward coins differently. That is, among driving records, the driving history is basic data and the driving habit is divided into additional data, and when additional data is provided, a reward coin may be additionally paid.

As described above, when consumer-related data is collected from the computing device 400 according to the compensation coin payment policy, the service platform processes the consumer-related data and converts and generates it into basic information related to the consumer.

The service platform records consumer-related basic information in the integrated consumer ledger to share the consumer-related basic information with each other (S14).

The integrated consumer ledger may be configured as shown in FIG. 6.

Referring to FIG. 6, the integrated consumer ledger is organized by classifying basic information provided by the service platform for each consumer (hashed ID).

The financial information is the basic information provided by the bank platform 100, the living consumption information is the basic information provided by the distributor platform 200, and the travel consumption information is the basic information provided by the travel agency platform 300.

The service platform may generate basic consumer-related information and record it in the integrated consumer ledger using data obtained through transactions with the consumer in addition to consumer-related data provided from computing devices.

In this way, the integrated consumer ledger is continuously updated and shared between service platforms, and the basic information related to the consumer recorded in the integrated consumer ledger is stored in the distributed ledger on the blockchain network (S16). That is, the hash value of the information recorded in the integrated consumer ledger is stored in the distributed ledger.

Thereafter, the service platform uses the basic information related to the consumer recorded in the integrated consumer ledger to generate customized information optimized for the consumer according to his business area and transmits the customized information to the computing device 400 (S18, S18') , S18'').

3 shows the internal configuration of a blockchain-based service platform according to the present invention.

Referring to FIG. 3, although the bank platform 100 is shown as a service platform, the distributor platform 200 or the travel agency platform 300 shown in FIG. 1 has the same internal configuration, and service platforms of other heterogeneous industries are also the same inside. It has a composition.

For convenience of explanation, the bank platform 100 will be referred to as a service platform. Accordingly, the service platform 100 includes a communication unit 101, a data processing unit 103, an information providing unit 105, a compensation coin payment unit 107, a memory 109, and the like.

The communication unit 101 is a part that communicates with the heterogeneous industry's service platform and computing device 400 connected on the blockchain network. The communication unit 101 transmits and receives various data or information while communicating with a plurality of service platforms or computing devices.

The communication unit 101 receives basic information of the consumer from the service platform of the heterogeneous industry and receives basic data or additional data from the computing device 400.

The data processing unit 103 processes the data received from the computing device 400 to generate basic information to be recorded in the integrated consumer ledger. The basic information recorded in the integrated consumer ledger represents the consumer's fragmented information.

The customized information providing unit 105 analyzes and processes the basic information of the consumers generated in each heterogeneous field (bank, distributor, travel agency, telecommunication company, hospital, etc.) recorded in the integrated consumer ledger to generate customized information optimized for the consumer. .

The reward coin executive unit 107 pays coins as rewards to consumers who provide data related to their consumption or transactions. The reward coin execution unit 107 may divide consumer-provided data into basic data and additional data to differentially pay coins to consumers, or differentially pay coins according to the sensitivity of consumer-provided data.

The memory 109 stores various data, information and programs. The memory 109 according to the present invention has an integrated consumer ledger. In addition, the memory 109 includes a blockchain ledger that stores a hash value for the basic information of the consumer constituting the integrated consumer ledger.

4 shows a processing process in a blockchain-based service platform according to the present invention.

Referring to FIG. 4, first, the service platform receives various consumer-related data from computing devices (S100 ).

Next, the service platform calculates the coin according to the sensitivity of the consumer-related data or the type of data and pays the coin to the computing device (S102).

Subsequently, the service platform processes consumer-related data received from the computing devices and transaction data previously traded with the computing devices in a format suitable for the integrated consumer ledger (S104).

The processed consumer-related data and transaction data are converted into consumer-related basic information and recorded in an integrated consumer ledger, thereby sharing information between service platforms (S106).

Then, the service platform analyzes and processes the basic information related to the consumer recorded in the integrated ledger to generate consumer-specific information corresponding to his industry (S118).

For example, the bank platform 100 basically uses the regular purchase information of the distributor or the latest travel destination information of the travel agency together with the customer information held, to promote the premium travel savings product to the customer, or for the regular purchase goods. Discount information and the regular amount for the difference can be recommended.

The embodiment of the present invention described above is not implemented only through an apparatus and a method, and may be implemented through a program for realizing a function corresponding to the configuration of the embodiment of the present invention or a recording medium in which the program is recorded.

Although the embodiments of the present invention have been described in detail above, the scope of the present invention is not limited thereto, and various modifications and improvements of those skilled in the art using the basic concept of the present invention defined in the following claims are also provided. It belongs to the scope of rights.

100: bank platform 200: distributor platform
300: travel agency platform 400: computing device
101: communication unit 103: data processing unit
105: customized information providing unit 107: reward coin payment unit
109: memory

Claims (17)

In a blockchain-based heterogeneous consumer behavior pattern data integration system composed of a plurality of service platforms and computing devices,
The computing device provides consumer-related data to the plurality of service platforms and receives coins from the plurality of service platforms as compensation for data provision,
The plurality of service platforms process the consumer-related data to record consumer-related basic information in the integrated consumer ledger and share consumer-related basic information through the integrated consumer ledger, thereby using the consumer-related basic information recorded in the integrated consumer ledger. A system characterized by generating consumer-specific information based on the business area of the. According to claim 1,
The service platform is a system characterized in that a block for the consumer-related basic information is generated and stored in a blockchain ledger. According to claim 1,
The service platform divides consumer-related data into basic data and additional data, and differentially pays coins to the computing device. According to claim 1,
The plurality of service platforms are connected to the blockchain network, characterized in that the system is built on a server operated by a subject in each industry. In the method of integrating heterogeneous consumer behavior pattern data in a blockchain-based service platform,
Receiving consumer-related data from the consumer's computing device;
Providing a reward coin to the consumer's computing device in exchange for providing consumer-related data;
Generating the consumer-related basic information by processing the consumer-related data and recording the generated basic information in an integrated consumer ledger;
And generating a block for basic information recorded in the integrated consumer ledger and storing it in a blockchain ledger. The method of claim 5,
And analyzing and processing consumer-related basic information of the heterogeneous industry recorded in the integrated consumer ledger to generate consumer-specific information corresponding to the industry. The method of claim 5,
The method of providing the reward coin is characterized in that the reward coin is differentially paid according to the sensitivity of the consumer-related data. The method of claim 5,
The step of recording in the integrated consumer ledger is characterized in that the service platform generates consumer-related basic information by processing consumer transaction data previously transacted with the consumer and consumer-related data received from the consumer's computing device. A communication unit for receiving consumer-related data from the consumer's computing device;
A reward coin payment unit for providing a reward coin to the consumer's computing device in exchange for providing consumer-related data;
A data processing unit that processes the consumer-related data to generate consumer-related basic information and records the generated basic information in an integrated consumer ledger;
A blockchain-based service platform including a memory having a blockchain ledger storing a hash value of basic information recorded in the integrated consumer ledger. The method of claim 9,
Blockchain-based service platform further comprising a custom information provider that analyzes and processes consumer-related basic information recorded in the integrated consumer ledger to generate consumer-specific information corresponding to their industry sector. . The method of claim 9,
The reward coin payment unit is a blockchain-based service platform characterized in that reward coins are differentially paid according to the sensitivity of consumer-related data. The method of claim 9,
The data processing unit is a blockchain-based service platform characterized in that the service platform generates consumer-related basic information by processing consumer transaction data previously transacted with the consumer and consumer-related data received from the consumer's computing device. In a computer-readable recording medium recording a program for performing a method for integrating blockchain-based heterogeneous consumer behavior pattern data,
The program includes processing consumer-related data provided from the consumer's computing device to generate consumer-related basic information,
Recording the consumer-related basic information in an integrated consumer ledger shared between heterogeneous industry service platforms;
A computer-readable recording medium characterized by performing a step of analyzing and processing consumer-related basic information in a heterogeneous industry recorded in the integrated consumer ledger to generate consumer-specific information corresponding to his or her industry. The method of claim 13,
A computer-readable recording medium characterized in that it further comprises the step of generating a block for the consumer-related basic information recorded in the integrated consumer ledger and storing it in a blockchain ledger. The method of claim 13,
And issuing a reward coin to be paid to the consumer's computing device in exchange for providing consumer-related data. The method of claim 15,
The issuing of the reward coin is a computer readable recording medium, characterized in that the reward coin is issued differentially based on the sensitivity of the consumer-related data. The method of claim 15,
The step of generating the consumer-related basic information is computer-readable recording medium, characterized in that by processing consumer-related data provided from the consumer's computing device and consumer transaction data previously transacted with the consumer to generate consumer-related basic information.

Images