KR20200053960A - Customized information insertion system through video content tracking - Google Patents

Abstract

The present invention relates to a video content tracking customized information insertion system. In inserting information into a selected video, the video content tracking customized information insertion system can greatly improve the range and efficiency of information delivery such as learning, advertising, etc. through movement of a position of a video due to insertion of information or a page link of related additional information while allowing a user to set a desired position and time and designate and track a specific object in the video to match and check information easily. The video content tracking customized information insertion system comprises: an information management part (110); a video management part (120); and a connection part (190).

Description

Video information tracking system {Customized information insertion system through video content tracking}

The present invention relates to a system for inserting information in a video, and in detail, in inserting information into a selected video, a user designates and tracks a specific object in an image in addition to setting a desired location and time and facilitates information matching and verification. It relates to a video content customized information insertion system that can greatly improve the delivery width and efficiency of information such as learning and advertisement through the movement of the location of the video or the link of the related additional information page.

One of the popular advertising techniques in recent years is PPL (Product Placement), in which a specific product appears on the screen during personal broadcasting on the Internet, including movies, TV dramas, entertainment, music videos, and game software, so that conscious or unconscious publicity can be achieved. .

Recently, with the rapid development of the IT and media contents industry, the media era such as internet personal broadcasting is in full swing, and various video contents are pouring out and the video streaming service market is growing rapidly. , After stopping the video playback for a certain period of time, a short time advertisement video was output, or information was inserted and exposed in a random manner, and only a simple promotion was performed.

In particular, the direct insertion method of advertisement video has the advantage of providing specific information delivery and linking to related pages.However, through interruption of the video being watched, viewers may feel uncomfortable, and thus, through separate billing, There is also a service that can remove this, and in the case of PPL, since specific information is not provided, it is necessary to search for information about the product separately in order to obtain information about the product perceived by viewers.

Due to this, there are few cases where ordinary PPL, etc. are made by direct purchase, and the effect on the cost of investment is somewhat low. In particular, the time when the product is exposed while watching a video or the appearance of the video is mostly unpredictable. In the case of immersion in the effect, the effect is significantly lowered, which eventually increases the number of exposures and time excessively or intervenes in the content to intentionally recognize it. There was.

Korean Patent Publication No. 10-2009-0129656 (Dec. 17, 2009) Korean Patent Publication No. 10-2009-0129653 (2009.12.17)

The present invention was created to solve the above problems, and an object of the present invention is to designate and track a specific object in an image when inserting information so that it can be exposed at a desired time and location of the selected video content, and matching information with the corresponding image. And providing a customized information insertion system for video content tracking that can increase the efficiency of information delivery in various purposes by making additional actions such as the movement of the location of the video according to the insertion information or the link of the related additional information page. will be.

For the above purposes, the present invention provides a system for inserting video content information, an information registration unit for receiving information data including a posting period, type, content and interlocking action of information, and input information data and information posting status information. An information management unit having an information confirmation unit providing a modification menu of information data with confirmation; A video registration unit that receives video data including the title, type, and address of the video, a video verification unit that provides a menu for editing the video data, as well as confirmation of the input video data and playback status, and playback according to the selected video data An object selection unit that receives an object in an image of a selected frame of a video, an object tracking unit that sequentially analyzes an image of a front and rear frame based on the selected frame, and an object tracking unit that tracks the selected object, and information selected in response to the frame of the selected object A video management unit including an information insertion unit that receives an insertion position and time to insert information according to data, and a sink control unit that controls the inserted information data to be tailored to the location of the object where selection and tracking are performed. ; Through the data extraction unit that analyzes the video scene frame of the video data to extract the frame and the playback position containing the same characteristics as the selected object, and analyzes the information data inputted in conjunction with the information insertion unit to match the data extraction unit A linking unit having a recommendation unit for recommending the extracted playback position as the insertion position; It is characterized by consisting of.

At this time, the summary data including the information data inserted in the video and the sync data for the corresponding playback position is output in chronological order to provide the selected summary interface unit, and the selected information data or object is moved to the corresponding playback position through the sync data. A search unit to let; It may further include.

In addition, input and modification of management data including the address of the site on which the video will be played is made for the video data that has been inserted with information, transmission of video data with information inserted into the site and exposure of the video, according to the management data, A site management unit that monitors playback and sharing status; A feedback collection unit that provides a text input / output interface adjacent to the media content play area where the video is played at the site where the video is played and collects the input text as feedback data together with the sync data of the video being played, and feedback information of the sync data. A feedback management unit arranged in correspondence with the object and provided with a feedback confirmation unit providing a disclosure and deletion menu; It may further include.

Through the present invention, insertion of various information including advertisements can be easily performed at a desired location of a desired video. In particular, effective information provision, management, and feedback of effects can be easily achieved by tracking selected objects in a video and inserting information. have.

In particular, when inserting advertisement information into a video, insert the corresponding advertisement in a way that tracks related objects existing in the video as well as video content rather than conventional uniform insertion, or delivers information such as lectures and documentaries for learning / education purposes. It provides a lot of convenience to users by smoothly delivering additional explanations, including solutions, and moving to the location quickly and conveniently or linking various additional actions according to the content.

1 is a block diagram showing a configuration and connection relationship according to an embodiment of the present invention.

Hereinafter, the configuration of the video content tracking customized information insertion system will be described in detail with reference to the accompanying drawings.

1 is a block diagram showing a configuration and connection relationship according to an embodiment of the present invention.

The present invention is basically implemented on the basis of a server including an Internet web, a computer, or a terminal having an equivalent function, and an information management unit 110 and a video management unit based on a database 180 for managing storage of input data ( 120), and the linkage unit 190 is provided to maximize the effect of providing customized information for object tracking, and the site management unit 130, the feedback management unit 140, and the member management unit 150 as an auxiliary component Wow, a search unit 160 and a statistical analysis unit 170 will be provided.

First, the information management unit 110 has a configuration for registering and managing information to be inserted into a video, and includes a detailed configuration of the information input unit 121 and the information verification unit 112. In the present invention, information inserted into a video is posted in a part of the media content play area while watching a video according to the purpose of use such as advertisement, learning, entertainment, etc., and collectively refers to all information for delivering specific content. As a typical example of such information, advertisement information may be used, and information of various contents may be applied in response to the content and characteristics of the reproduced video.

The information registration unit 111 is configured to receive information data including a posting period of information to be inserted into a video, that is, a date and type of information and an interlocking action, and an information registration interface for receiving information data from a user. To the user's computer or terminal.

The present invention can be operated in various ways, but representatively, a video played on a specific site can be selected as an information insertion target based on the operation based on the Internet web, and for this, along with the site name as information data, for management Information such as the title of the advertisement and the posting period of the advertisement are received.

At this time, as a form of advertisement, it is possible to select among representative image banner form and text banner form, and it is an action performed when clicking the information displayed together during the video action, such as opening an external new window, moving to the link URL, and in the video being played. It can be selected or directly input by providing various actions including movement of a specific location, actions related to the inner layer and outer layer of the player. At this time, when applying a move to a URL as a linked action, the corresponding URL is input together.

In addition, when using an image banner as a form of information, an image file is registered together, and when using a text banner, text is also registered. In addition, it is possible to decide whether to disclose information with a brief note for management.

 The information confirmation unit 112 is configured to provide a modification menu of information data while allowing the user to collectively check information data and information posting status information input through the information registration unit 121, and similarly provides an information management interface. This function is performed by providing the corresponding user's computer or terminal.

At this time, it is also possible to insert multiple pieces of information into a single video or to insert multiple pieces of information into a single video. Even if multiple pieces of information are registered, the user can check the information in batch order through the information management interface.

Basically, the total number of times the information data has been inserted into the video, including some important information of the information data entered through the information register, such as the name of the site where the information is exposed, the title and type of information, posting period, and exposure status. And as the video is played on the site, the number of times the information is exposed is counted and displayed.

In addition, a menu for modifying and deleting the corresponding information data is provided, and a search engine for registering multiple information data is also provided. At this time, if the deleted information data has already been inserted into a specific video, it may be processed so as not to be exposed when the video is played.

The video management unit 120 is a core configuration of the present invention for inserting information into a video while managing a video to which information is to be inserted, the video registration unit 121, the video verification unit 122, and the object selection unit 123 In addition, an object tracking unit 124, an information insertion unit 125, and a sink control unit 127 are provided to perform management on various videos played on a website.

The video registration unit 121 is configured to receive video data including the title, form, and address of the video, and provides a video registration interface for this.

Similar to the information registration interface described above, the video title for management is input along with the name of the site where the video will be played. At this time, the video type is the type of video that is the target of information insertion. You can enter the URL for video streaming directly, or, if it is a video provided by a video providing site, you can enter the site name and upload the file directly.

In addition, it is configured to input contents to be referenced as a brief note for management and to set whether or not the corresponding video is to be exposed on the site to be played.

The video confirmation unit 122 is configured to provide a menu for modifying video data in addition to checking the input video data and playback status, and provides such a function by providing a video management interface.

As described above, in the present invention, since it is possible to insert one or a plurality of pieces of information into a plurality of videos, it is possible to insert video data input through the video register, such as the name of the site where the video is played with the sequence number and the title and form of the video. Number of information data embedded in the video including some important information The number of exposures of the video on the site can be counted and displayed along with the registration date.

In addition, a menu to edit and delete the video data, as well as a menu for registering / modifying / deleting information for each video and the source of the inserted information data, and a search engine for registering multiple video data are provided. .

At this time, the deleted video data outputs a message indicating that the video has been deleted on the site without leaving the video window. As described below, the video data is not deleted from the database 180 for recording statistics, etc. It can be processed in the form of hiding on the video management interface.

The object selection unit 123 is a configuration for selecting an object in an image of a selected frame of a playback video according to the selected video data, and in the present invention, as the information data becomes information related to a specific object located in the video, Select objects to manage together.

In other words, you can select specific objects, people, animals and plants located in the image, and for smooth selection, you can select an image selection tool that can be selected along the boundary through color differences from surrounding pixels, or a selection tool that can specify a circle or square boundary including the object. Can provide

The object tracking unit 124 is a configuration for tracking selected objects by sequentially analyzing images of front and rear frames based on the selected frame, and compares similarity of adjacent frames to determine whether the object exists in the image or not. It will track the position change of each frame. In a typical video, since the camera angle of a specific scene is constant, the shooting angle of the object is also largely unchanged. In general, if there is a change in the camera angle, it is possible to track the position of the object smoothly even by changing the angle by selecting it again.

The information insertion unit 125 is configured to receive an insertion position and time to insert information according to selected information data corresponding to a frame of a selected object, and inserting information in a video by providing an information insertion interface for this Can be.

The sink control unit 126 is configured to adjust the inserted information data so that a customized output corresponding to the position of the object to be selected and tracked is made. As described above, the exposure time by the user may be specified for the information data, but when the information data corresponding to the object in the image is output, the effect is inevitably reduced when the object disappears. In addition, in a situation in which various objects in an image exist together, there is a fear that confusion may occur when an accurate response is not made or information data is inserted corresponding to the location of another object.

Accordingly, the sink control unit 126 basically allows information data corresponding to an object to be output through a frame in which an object is identified in an image, but outputs according to the position of the object or changes in output position according to movement of the object. It is controlled so that it can be achieved.

The linkage unit 190 is configured to improve the effect of providing customized information for object tracking, and includes a detailed configuration of the data extraction unit 191 and the recommendation unit 192.

The data extracting unit 191 analyzes a video scene frame of video data and extracts a frame and a playback position including the same characteristics as the selected object. That is, the desired object may appear in one scene, but may appear in another scene depending on the characteristics of the video, so that a frame in which an object judged to be substantially the same as the selected object exists is extracted. For example, when a cup having a specific shape or color is selected as an object in an image frame, a frame in which the same object exists can be analyzed, searched, and extracted.

The recommendation unit 192 is matched by analyzing the input information data in conjunction with the information insertion unit 125

Is a configuration that recommends the playback location extracted through the data extraction unit 191 as the insertion location. When the object called the cup is identified in the frame in connection with the contents described above, the user can more conveniently enjoy the video by recommending the playback location of the video with the object selected in the data extraction unit 191 as a location where the corresponding information data can be inserted. It will be possible to link the contents and information of.

When inserting information data in this way, the inserted information is basically exposed at a set time from the set playback position, but on the contrary, the viewer may have the inconvenience of controlling the video playback position to check the information. In other words, it can be said that the viewer checks the information in detail later without checking the information data of interest in order not to interrupt the flow of video viewing.

Accordingly, the search unit 160 provides a summary interface unit selected by outputting summary data including information data inserted in a video and sync data for a corresponding playback position in chronological order to briefly insert information inserted into a currently playing video. Make sure to check.

That is, the summary data summarizing the information data included in the currently played video is displayed as a list next to the played video, and the data or object output from the summary interface unit is selected as a video playback location reflecting sync data. By moving, you can simultaneously check the information exposed with the content of the video.

In addition, since the feedback data input and output to the input / output interface unit is reflected in the sync data related to the video playback position as described later, the search unit 160 also performs sync data when the listener selects the output data of the input / output interface unit. It can be configured to move to the video playback location reflecting.

The site management unit 130 inputs and modifies management data including the site address and the person in charge of which the video is to be played for the video data that has been inserted through the information insertion unit 125 of the video management unit 120. With the configuration, the user or administrator who has authority is inputted with the site name and URL, the name of the person in charge, and the contact information, and whether to use or stop providing information through the current video is selected.

To this end, the site management unit 130 provides an interface for creating and modifying such management data, as well as outputting a plurality of inputted management data as a list with a sequence number, and an interface including a menu for modification and deletion. .

Subsequently, according to the management data, video data having information inserted into the site is transmitted, and the exposure, playback, and sharing status of the video are monitored and counted on the site.

The feedback management unit 140 is provided with a feedback collection unit 141 and a feedback confirmation unit 142 to collect and display feedback from viewers in text form in response to information provided through a video.

The feedback collecting unit 141 provides a text input / output interface that displays text input from a viewer or outputs the input text adjacent to the media content play area where the video is played on the site where the video is played to provide feedback data in the form of a comment. Will be collected. At this time, it is possible to check the playback position of the video corresponding to the input text by collecting the input text together with the sync data of the video being played.

The feedback confirmation unit 142 is a configuration for batch verification and management of various sites and feedback data collected through the feedback collection unit 141 by authorized users or administrators, and each site registered through the site management unit. Confirmation, disclosure and deletion of linked feedback information will be provided.

The member management unit 150 is configured to store user data including the gender, region, age, and SNS of a user who is a member and manage access to the information management unit, video management unit, and feedback management unit according to login. .

To this end, the member management unit 150 is provided with a login unit 151 that enables a user to log in through an SNS account, and an administrator setting unit 152 that grants management authority through user data selected for a specific site. do.

That is, for viewers and administrators who register video and information, as well as viewers who input feedback data while watching a video, identification is performed through their respective IDs set at the time of sign-up. Is approved. At this time, when signing up, user data including the user's gender, region, and age is collected and used for statistical analysis. Name, contact, email, and password are set.

In addition, the administrator grants authority such as video / information registration / modification for a specific site to a specific user through the administrator setting unit 152 so that the user can perform this, and lists the user data of the registered user At the same time as printing, a menu is provided so that blocking / unblocking, information deletion, etc. can be performed.

In the present invention, the input data collected through the information management unit 110, the video management unit 120, the site management unit 130, the feedback management unit 140, and the member management unit 150, various records, and logs are basically As it is stored in the database 180, integrated management is performed, and statistical analysis is performed through this.

The statistical analysis unit 170 is a component for calculating various meaningful statistics according to the use of the present invention, and in connection with the member management unit 150, generates and outputs statistical data according to gender, region, age and SNS. A statistics unit 171 and a video statistics unit 172 that counts and outputs the number of exposures, reproductions, and sharings of the video in conjunction with the site management unit 130 are provided.

The rights of the present invention are not limited to the embodiments described above, but are defined by the claims, and those skilled in the art can make various modifications and adaptations within the scope of the claims. It is self-evident.

110: information management department 111: information registration department
112: information confirmation unit 120: video management unit
121: video registration unit 122: video verification unit
123: object selection unit 124: object tracking unit
126: information insertion unit 127: sink control unit
130: site management unit 140: feedback management unit
141: feedback collection unit 142: feedback confirmation unit
150: member management unit 151: login unit
152: administrator setting unit 160: search unit
170: Statistical Analysis Department 171: Member Statistics Department
172: video statistics 180: database
190: linking unit 191: data extraction unit
192: Recommendation

Claims (3)

In the video content information insertion system,
Information registration unit 111 that receives information data including the posting period, type, contents, and interlocking action of the information, and an information verification unit that provides a menu for modifying the information data as well as checking the input information data and information posting status information Information management unit 110 having a (112);
Select the video registration unit (121) that receives video data including the title and type and address of the video, and the video verification unit (122) that provides a menu for editing the video data as well as checking the input video data and playback status. An object selection unit (123) for selecting an object in an image of a selected frame of a reproduced video according to the video data, and an object tracking unit (124) for tracking selected objects by sequentially analyzing the images of the front and rear frames based on the selected frame And, the information insertion unit 125 receives the insertion position and time so that information is inserted according to the selected information data corresponding to the frame of the selected object, and the inserted information data corresponds to the position of the object where selection and tracking are performed A video management unit 120 having a sink control unit 126 for adjusting one custom output to be made;
Analyze and match the input data by interworking with the data extraction unit 191 that analyzes the video scene frame of the video data and extracts the frame and the playback position containing the same characteristics as the selected object, and the information insertion unit 125 A linking unit 190 having a recommendation unit 192 that recommends a playback location extracted through the data extraction unit 191 as an insertion location; Personalized information insertion system for video content tracking, characterized in that consisting of.
According to claim 1,
Provides a summary interface unit that is selected by outputting summary data including information data inserted in a video and sync data for a corresponding playback position in chronological order, and moving the selected information data or object to the corresponding playback position through the sync data Search unit 160; Video content tracking customized information insertion system, characterized in that it further comprises.
According to claim 1,
For video data that has been inserted with information, management data including the address of the site where the video will be played is entered and modified, and video data that has been inserted into the site according to the management data is transmitted and the video is exposed and played. Site management unit 130 for monitoring the sharing status;
A feedback collection unit 141 that provides a text input / output interface adjacent to the media content play area where the video is played and collects the input text as feedback data together with the sync data of the video being played at the site where the video is played, and feedback information. A feedback management unit 140 having a feedback confirmation unit 142 arranged in correspondence with objects of the sink data and providing disclosure and deletion menus; Video content tracking customized information insertion system, characterized in that it further comprises.

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