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KR20170099501A - Method and system for advertising using game chance - Google Patents

Method and system for advertising using game chance Download PDF

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Publication number
KR20170099501A
KR20170099501A KR1020160021623A KR20160021623A KR20170099501A KR 20170099501 A KR20170099501 A KR 20170099501A KR 1020160021623 A KR1020160021623 A KR 1020160021623A KR 20160021623 A KR20160021623 A KR 20160021623A KR 20170099501 A KR20170099501 A KR 20170099501A
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South Korea
Prior art keywords
game
chance
product
advertisement
benefit
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KR1020160021623A
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Korean (ko)
Inventor
이앙
Original Assignee
주식회사 지니웍스
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Priority to KR1020160021623A priority Critical patent/KR20170099501A/en
Publication of KR20170099501A publication Critical patent/KR20170099501A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F13/00—Video games, i.e. games using an electronically generated display having two or more dimensions
    • A63F13/60—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor
    • A63F13/61—Generating or modifying game content before or while executing the game program, e.g. authoring tools specially adapted for game development or game-integrated level editor using advertising information
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/02—Reservations, e.g. for tickets, services or events
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0212—Chance discounts or incentives
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2250/00—Miscellaneous game characteristics
    • A63F2250/22—Miscellaneous game characteristics with advertising
    • A—HUMAN NECESSITIES
    • A63—SPORTS; GAMES; AMUSEMENTS
    • A63F—CARD, BOARD, OR ROULETTE GAMES; INDOOR GAMES USING SMALL MOVING PLAYING BODIES; VIDEO GAMES; GAMES NOT OTHERWISE PROVIDED FOR
    • A63F2300/00—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game
    • A63F2300/50—Features of games using an electronically generated display having two or more dimensions, e.g. on a television screen, showing representations related to the game characterized by details of game servers
    • A63F2300/55—Details of game data or player data management
    • A63F2300/5506—Details of game data or player data management using advertisements

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Multimedia (AREA)
  • Tourism & Hospitality (AREA)
  • Human Resources & Organizations (AREA)
  • Operations Research (AREA)
  • Quality & Reliability (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

According to an embodiment of the present invention, provided is a product advertisement system using a game chance. The product advertisement system comprises: a product information obtaining unit which receives input of product information for an advertisement product from a terminal of a person who registers a product; a game chance determining unit which generates a game chance for the advertisement product based on the product information and determines a game start time, a game type, a beneficiary for benefits, and a benefit type of the game chance; a game chance display unit which provides information of the advertisement product to a user terminal corresponding to the game start time and the game chance in accordance with determination of the game chance determining unit; a game reserving person determining unit which receives a reservation request for the game chance from the user terminal, determines a user of the user terminal as a game reserving person of the game chance, and prepares a reserving people list; a game executing unit which transmits game data to enable game reserving people in the reserving people list to play the game in the game start time of the game chance; and a benefit providing unit which collects results of game execution, determines a game ranking, and determines a beneficiary of the game chance based on the game ranking.

Description

METHOD AND SYSTEM FOR ADVERTISING USING GAME CHANCE < RTI ID = 0.0 >

The present invention relates to a product advertisement / commerce system using a game chance, more specifically, to provide a game opportunity for an advertisement product and to provide a user with a prize related to the advertisement product And more particularly,

In recent years, a variety of services using smartphone apps have been provided because smartphone applications (applications) can be easily provided through the application store.

On the other hand, general advertisements (banners, pop-ups, etc.) used in online shopping malls for advertisement of products may give a negative feeling to users, and there is a problem that the click rate is low and the advertising effect is not large. Such an ordinary Internet advertisement has a low advertising effect and a high cost. Therefore, there is a need for an alternative advertisement method that can secure the advertisement effect without a large price burden.

The object of the present invention is to provide a product advertisement system using the game chance of the present invention to allow the user to recognize the product information without any sense of discomfort by providing a game chance to receive benefits for the game product.

Further, according to the embodiment of the present invention, it is possible to restrict the opportunity for the user to apply for the game chance by viewing the product information more carefully, thereby inducing the user to apply for the game chance, do.

In addition, according to an embodiment of the present invention, it is another object of the present invention to reduce the advertisement fee by paying discount coupons for an advertisement product or an advertisement product in exchange for registering a product in the service of the present invention.

According to an embodiment of the present invention, it is another object of the present invention to provide an opportunity for people who have selected the same chance to exchange information about goods or services through mutual communication, paying attention to the same degree of interest.

In addition, according to an embodiment of the present invention, it is another object of the present invention to provide a time sale method in which a person who participates in a game chance gains a differential benefit of purchasing goods or services related to game scores.

Further, according to an embodiment of the present invention, it is another object to allow a product registrant to generate and register a game chance by himself / herself.

In order to accomplish the above object, a representative structure of the present invention is as follows.

According to an embodiment of the present invention, a merchandise information obtaining unit that receives merchandise information on an advertisement product from a merchandiser's terminal; A game chance determining unit for generating a game chance for the advertisement product based on the product information, and determining a game start time, a game type, a benefit target, and a benefit type of the game chance; A game chance display unit for providing information on the advertisement commodity corresponding to the game start time and the game chance to the user terminal according to the determination of the game chance decision unit; A game presenter determining unit that receives a reservation request for the game chance from the user terminal, determines a user of the user terminal as a game presenter of the game opportunity, and configures a list of reservations; A game execution unit for transmitting game data at a game start time of the game chance so that game prescribers in the list of reserved players can play the game; And a benefit providing unit for collecting performance results of the game to determine a game ranking and determining a beneficiary of the game chance based on the game ranking.

In the present invention, the user can participate in the game chance a limited number of times for a limited time.

In the present invention, the game chance display unit may generate a plurality of game opportunities based on one or more pieces of merchandise information, and the game chance display unit may provide the plurality of game opportunities in the form of a schedule table in the order of the game start time .

In the present invention, the advertisement fee calculation unit may further include an advertisement fee calculation unit for calculating an advertisement fee of the advertisement commodity to be paid by the product registrant according to the request of the product registrant terminal, as the benefit itself provided in the game chance.

In the present invention, the game presenter determining unit may determine the user as the game presenter only when the detailed information of the advertisement product is displayed on the user terminal.

In the present invention, the game presenter determining unit may transmit an alarm to the user terminals existing in the list of reservations before a preset time from the game start time of the game chance.

In the present invention, before the game presenter performs the game, the game presenter may wait in the game waiting room in which the information of the advertisement commodity is displayed.

In the present invention, the benefit target person may be a user who exists within a predetermined rank of the game performance result of the game chance.

In the present invention, the benefit type may be a free coupon for the advertisement product or a discount coupon for the advertisement product.

In the present invention, the benefit provider can make the beneficiary immediately use the benefit while informing the beneficiary of the benefit.

According to another embodiment of the present invention, there is provided a method for providing advertisement information, comprising: a product information acquiring step of receiving product information on an advertisement product from a product registrants terminal; A game chance decision step of generating a game chance for the advertisement product based on the product information, and determining a game start time, a game type, a benefit object and a benefit kind of the game chance; A game chance display step of providing the user terminal with information on the advertisement commodity corresponding to the game start time and the game chance in accordance with the determination of the game chance decision step; A game presenter determining step of receiving a reservation request for the game opportunity from the user terminal, determining a user of the user terminal as a game presenter of the game opportunity, and configuring a list of reservations; A game executing step of transmitting game data at a game start time of the game chance so that game prescribers in the list of the reservations can play the game; And a benefit providing step of collecting performance results of the game to determine a game ranking and determining a beneficiary of the game opportunity based on the game ranking.

According to the present invention, it is possible to allow a user to recognize product information without a sense of rejection by providing a game chance to receive benefits for the game product.

In addition, according to the embodiment of the present invention, by limiting the opportunity for the user to apply for the game chance, the user can look at the merchandise information more carefully and induce the user to apply for the game chance, thereby increasing the advertising effect.

In addition, according to an embodiment of the present invention, a commodity registrant can reduce an advertisement fee by paying a discount ticket of an advertisement commodity or an advertisement commodity in exchange for registering a commodity in the service of the present invention.

FIG. 1 is a diagram schematically illustrating a product advertisement system using game opportunities according to an embodiment of the present invention.
2 is a diagram illustrating an internal configuration of a service server according to an embodiment of the present invention.
3 is an example of a user terminal displaying a game chance schedule table generated according to an embodiment of the present invention.
4 is an example of a user terminal on which a game arcade is displayed according to an embodiment of the present invention.
5 illustrates an example of a game result and a displayed user terminal according to an embodiment of the present invention.

The following detailed description of the invention refers to the accompanying drawings, which illustrate, by way of illustration, specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, the specific shapes, structures, and characteristics described herein may be implemented by changing from one embodiment to another without departing from the spirit and scope of the invention. It should also be understood that the location or arrangement of individual components within each embodiment may be varied without departing from the spirit and scope of the present invention. Therefore, the following detailed description is not to be taken in a limiting sense, and the scope of the present invention should be construed as encompassing the scope of the appended claims and all equivalents thereof. In the drawings, like reference numbers designate the same or similar components throughout the several views.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings in order to facilitate a person skilled in the art to which the present invention pertains.

FIG. 1 is a diagram schematically illustrating a product advertisement system using game opportunities according to an embodiment of the present invention.

Referring to FIG. 1, a game-based product benefit providing system according to an embodiment of the present invention may include a service server 100, a user terminal 200, and a goods registrant terminal 300.

The service server 100 of FIG. 1 receives product information from a product registrant, determines information on the game chance based on the product information, receives a reservation request for a game opportunity from the user, and sets the user as a reservation Provides the game to the game preservers at the start of the game, and determines the quantity and benefit type based on the game ranking.

Recently, various methods have been used to promote products in the mobile shopping market. A representative product advertisement method is a banner advertisement that inserts a banner containing a description image or text for a product in a certain area of a page loaded by a user and moves to a detail page of the product when a user clicks the banner. However, in the case of such a banner advertisement, there is a problem in that a high cost is incurred because a lot of imaginary banners are selected in the banner selection, and it is indiscriminately exposed to an unspecified number that is not interested in the product.

In order to solve the problems of the existing advertisement method, a method of advertising a product using a game opportunity according to an embodiment of the present invention provides information of an advertisement product to a user and provides a game opportunity associated with the advertisement product, Can induce the player to look at the information of the goods to be entered in the game chance more closely and increase the time and concentration of exposure to the product information, thereby enjoying a higher advertising effect at a lower cost. In addition, there is an advantage that a user can gain a free reward ticket or a discount rate for an advertisement product when the user gets high ranking in a game opportunity for free participation. In addition, the registrant who desires to advertise the advertisement can provide the advertisement fee as a discount ticket of the advertisement product or the advertisement product, thereby reducing the advertisement fee.

The merchandise registrant terminal 300 according to an embodiment of the present invention can register a product desired to be advertised in the service server 100. [ Although a single goods registrant terminal 300 is shown in the embodiment of FIG. 1, it goes without saying that a plurality of goods registrant terminals 300 can register a plurality of goods. The goods registrant terminal 300 can transmit the goods information to the service server 100 in order to register the goods.

The user terminal 200 according to an embodiment of the present invention includes a mobile device and a personal computer. The user terminal 200 may be a mobile terminal provided by the service server 100 or a terminal including a display device capable of displaying a web page. The user can participate in the game chance provided by the service server 100 using the user terminal 200, and can play the game.

The communication network 400 plays a role of connecting the user terminal 200 and the goods registrant terminal 300 to the service server 100. In other words, the communication network 400 refers to a communication network that provides a connection path so that the user terminal 200 and the goods registrant terminal 300 can access the service server 100 and then send and receive data. That is, the communication network 400 according to an embodiment of the present invention can be configured without discriminating the communication modes such as wired communication and wireless communication.

In the following description, for the convenience of explanation, the behavior of the terminal can be described as an action of the user. For example, the behavior of the goods registrant terminal 300 may be described as an action of the goods registrant, which is the subject of use. For example, receiving product information from a product registrant can be understood to mean receiving product information from the product registrant terminal 300. [

Hereinafter, the present invention will be described with the internal configuration of the service server 100 as a center.

2 is a diagram illustrating an internal configuration of a service server according to an embodiment of the present invention.

2, a service server 100 according to an embodiment of the present invention includes a goods information obtaining unit 110, a game chance determining unit 120, a game chance displaying unit 140, a game reservation determining unit 150, A game performing unit 160, a benefit providing unit 170, and a service server 100.

First, the product information obtaining unit 110 obtains product information on the advertisement product from the product registrants terminal 300. At this time, the product information may be data of text, image, moving picture, sound, etc. related to the product to be advertised by the product registrant. In addition, the merchandise information may include information specifying the time and number of times the merchandise seller wishes to provide the game chance, the quantity and discount rate of the merchandise that can be used in the game chance, and the game used for the game chance.

More specifically, the product registrant can select a game optimized for the product to be advertised. The types of games that can be selected are randomly selecting a winner, a game competing against competence such as power and memory, and the registrant can select a game in consideration of the image and character of the product.

In an exemplary embodiment of the present invention, if the product desired by the product registrant is 'glove', the product information obtaining unit 110 may obtain image data describing the corresponding glove from the product registrant terminal 300. In addition, the merchandise information obtaining unit 110 can obtain information on the desired game start time, game type, benefit target person, and benefit type with respect to the game chance of the gloves from the merchandoregistration terminal 300. [ For example, the commodity registrant can register in the commodity information obtaining section 110 information that he / she desires to provide gloves as advertising commodities for free to a person who is first in the game.

In addition, the product advertisement system of the present invention can provide additional information as to which goods are advantageous to use when the product registrant registers the product information by using the customer survey function. In addition, the merchandise registrant can select a merchandise having a high degree of engagement by placing a game chance on the service server 100 as a priority. For example, in the case of a product registrant who does not know which product to sell, the user first creates a game opportunity and registers the product in the product advertisement system so as to examine the user's consumption of his / her cyber point, Can be obtained. This is because, as described later, since the number of cyber points that a user can use for a game opportunity application is limited, a user has to carefully apply for each game chance, and accordingly, This is because the product of the game chance is a product with high user preference. In addition, the product registrant can receive information on products with high user preference through customer survey chances.

Next, the game chance decision unit 120 generates a game opportunity for the advertisement commodity based on the commodity information acquired by the commodity information acquisition unit 110, and calculates the game start time, game type, Determine the type. At this time, the game chance decision unit 120 may generate a plurality of game opportunities for a single advertisement product. In addition, the game chance decision unit 120 can adjust the game start time of the game chance so as not to overlap the game start times of other game chance. In addition, the game type of the game chance is time limited and the games that can be executed in the user terminal 200 can be used without limitation, the benefit target is the information about how to benefit from the game ranking to the number of the game, It is the kind of benefit that the subject receives. In one embodiment of the present invention, the game chance decision unit 120 may determine a combination of the benefit object and the benefit type as an advertisement product for the first place and an advertisement product discount ticket for the second and the like.

In the following specific example of the present invention, the game chance decision unit 120 generates a game chance of a glove as an advertisement product, sets a game start time for a game chance at 2:00 pm, sets a game type as a card flipping game , And the benefit target is set to the first to third place in the game, and the benefit type is set to provide gloves to the first, 70% discount for the gloves to the second, and a 30% discount for the gloves to the third.

In addition, according to an embodiment of the present invention, the game chance determining unit 120 may cause the product registrant to generate a game chance by himself / herself. More specifically, advertisers, sellers, and small business owners do not have separate marketing means, but can directly generate and expose game chances through an advertisement method according to an embodiment of the present invention. Illustratively, when a registrant subscribes to a commodity that he or she is selling, enters a discount rate, selects a game, and selects a time to request a game, the user opens a new game opportunity, Lt; / RTI > That is, if a registrant of a product such as an advertisement agency or a seller uses the product registrant terminal 300 to directly select the exposure time zone, the game, and the discount rate, the game chance for the corresponding product may be exposed to the application of the present invention.

Next, the advertisement fee calculation unit 130 can calculate the advertisement fee of the advertisement product to be paid by the product registrant. According to an embodiment of the present invention, the advertisement fee calculation unit 130 calculates the advertisement fee of the advertisement commodity to be paid by the commodity registrant at the request of the commodity registrant terminal 300 as the benefit itself provided by the game chance, Instead of paying a separate advertising fee, you can pay for the advertising product as a prize for game chances. For example, with the advertising fee, which is the price of using the services of the present invention, the registrant of the goods can pay for the gloves to be paid as a benefit of the game chance. Alternatively, the registrant of the goods may pay the discount voucher of the gloves to be paid as a benefit of the game chance as the advertisement fee.

Also, the advertisement fee calculation unit 130 can automatically calculate the advertisement fee in consideration of the exposure time of the game chance, the game start time, the number of past game chance participants, the purchase conversion ratio of the game chance, and the like. For example, there may be a popular time zone where users are frequently crowded, such as 10:00 to 12:00 on weekends. In such a popular time zone, the advertisement fee for game chance can be set high. More specifically, if a desired time zone is selected, the advertisement fee corresponding to the corresponding time zone is automatically calculated, and the time zone of the peak time zone can be set to be twice as high as usual.

To this end, the advertisement charge calculating unit 130 calculates the charge of the game, such as the exposure time of the game chance, the game start time, the number of past game chance participants, The weight of the advertisement fee can be set.

Alternatively, in another embodiment of the present invention, the advertisement fee calculation unit 130 calculates the advertisement price per time zone. The advertising fee calculation unit 130 calculates the base price based on the average of the reservations for the past three months, the average number of participant participants, the average purchase rate, the characteristics of each type of business, etc., and a final price is awarded through bidding starting from the base price. So that the game opportunity of the successful bidder is exposed in the corresponding time zone.

Next, the game chance display unit 140 can provide information of the advertisement commodity corresponding to the game start and the game chance of the game chance to the user terminal 200, in accordance with the determination of the game chance decision unit 120. [ That is, the game chance display unit 140 can provide the information on the game chance and the product information to the user terminal 200. [ More specifically, the game chance display unit 140 generates a schedule of game opportunities for each of a plurality of game opportunities, and when a user selects one game opportunity in the schedule of the displayed game opportunities, Can provide detailed information. At this time, the game chance display unit 140 can organize the game chances by arranging the game chances in the order of early game start time.

FIG. 3 is a diagram illustrating a user terminal 200 displaying a game chance schedule table generated according to an embodiment of the present invention.

Referring to FIG. 3, it can be seen that a game chance schedule table including game opportunities for merchandise A, B, and C is displayed on the user terminal 200. More specifically, it can be seen that the game start time of the game chance for the merchandise A is 13:00, and that the merchandise that was 29,000 won as the benefit type is displayed for free. When the user selects the game chance on the display screen of the terminal, a screen displaying detailed information on the product A may be displayed. In the following specific example of the invention, the merchandise A may be a glove, and the benefit category may be to provide gloves to the user who is the first in the game for free.

In addition, according to an embodiment of the present invention, the game chance display unit 140 can display a recommended game opportunity in consideration of the tendency of the user. For example, the user may analyze previously selected or reserved data to automatically display a customized advertisement for a game opportunity on the user's personal homepage, or automatically display a recommended game opportunity according to the reservation contents.

Next, the game presenter determining unit 150 receives the reservation request for the game chance from the user terminal 200, and adds the user of the user terminal 200 to the game presenter list of the game chance. That is, the game reserving party determining unit 150 completes the reservation list for each game chance. At this time, the game presenter determining unit 150 receives a reservation request for the game chance from the user terminals 200 until just before the game start time, and completes the list of reservations of the game chance right before the start time of the game chance . In the subsequent concrete example of the present invention, the game reservoir determining unit 150 may add the user who made the reservation request to the reservations list of the game chance for the gloves.

In one embodiment of the present invention, the game-scheduler determination unit 150 may add the game-scheduling request to the list of reservations only if the user who made the game reservation request has a certain qualification. In one embodiment of the present invention, the game presenter determining unit 150 may add the user to the list of reservations only when all of the one or more detailed pages of the advertisement item of the game chance are displayed on the user terminal 200. [ In other words, it is general that users do not see the advertisement contents in a general advertisement. However, according to the present invention, since advertisement pages need to be displayed in order to participate in a game opportunity, the advertisement effect can be increased.

Alternatively, in one embodiment of the present invention, the number of game chances that a user can participate in one day in an embodiment of the present invention may be limited. In one embodiment of the invention, a user may have three opportunities to reserve a game opportunity in a day, and a user who has used all three opportunities for a game opportunity may not be added to the list of other players in the game. This opportunity to reserve a game opportunity can be awarded to cyber points as many as the number of users per day. For example, if a cyber point for reserving a game opportunity is referred to as a 'pumpkin', three pumpkins per day may be paid to the user, one pumpkin may be exhausted each time the game is submitted, The user can no longer enter the game. This is to prevent users from participating in unreasonable game opportunities, thereby inducing users to participate in game chances after fully acquiring information on products, thereby increasing the advertising effect of the products.

In addition, according to an embodiment of the present invention, the game presenter determining unit 150 may transmit an alarm to the user terminals 200 existing in the reservation list a certain time before the game start time of the game chance. That is, the game presenter determining unit 150 may send a push message to the game presenter. At this time, the game presenter determining unit 150 increases the desire to purchase a product by inserting an advertisement for the product or service, By paying the reward, the function of the advertisement message can be diversified.

For example, when the game start time of the game chance for the glove is only 5 minutes, the game reservation determiner 150 notifies the users in the reservation list that the game start time is only 5 minutes have. At this time, the alarm sent by the game-scheduler determining unit 150 may include a message asking whether or not to enter the game arcade.

In addition, according to an embodiment of the present invention, the game-scheduler determining unit 150 may receive a request for a waiting place from the users of the list of reserved players, and may enter a user who desires to enter the waiting place into the game waiting room. The information on the advertisement product of the game chance can be displayed again in the game room, and the user can recognize the product information once more during the game waiting time, so that the advertising effect can be increased.

4 illustrates an example of a game arcade according to an embodiment of the present invention.

4 is a view showing a screen of a game presenter who has entered the game room of the game opportunity. More specifically, according to one embodiment of the present invention, in the game chance schedule table of FIG. 3, the user selects a game chance for the A product, displays all the product detail pages for the A product, The user terminal 200 may display a screen as shown in FIG. At this time, as shown in FIG. 4, the remaining time until the game start time and advertisement product information can be displayed in the game entry waiting queue.

Next, the game execution unit 160 provides the game to the game presenter of the list of the reservations of the game chance at the game start time of the game chance. Continuing, in a specific example of the present invention, the game performing unit 160 provides the same card matching game to the user terminals 200 existing in the list of the reservations of the game chance at 1:00 pm, the start time of the game chance for the gloves can do.

At this time, the game of the game chance executed in the user terminal 200 can be executed only when the user terminal 200 enters the room of the game chance. That is, the user can access the game only by accessing the room of the game opportunity before the start of the game. Users who enter the room of the game chance can automatically execute the game at the predetermined game start time. The game execution unit 160 may not provide a game of the game chance if the user terminal 200 does not access the game opportunity at the game start time. In addition, even if the reservation start time has elapsed, even a reservation person can not participate in the game.

In addition, the game execution unit 160 according to an embodiment of the present invention may allow a game to be executed even in a user terminal that has not downloaded an application according to the product advertisement system of the present invention. For example, if the game presenter shows the goods and the goods to another user on the mobile web in order to share the game reserved by him, the other user first performs the game without the application, and the winning result on the game chance is downloaded Can be confirmed.

Next, the benefit provider 170 collects the performance results of the game to determine the game rank, and determines the beneficiary and the benefit type of the game chance based on the game rank. In this case, the game ranking may be the order in which the highest score is obtained based on the score obtained by the performers who performed the game, or the order of the game performers who finished the game first. As described above, the game chance decision unit 120 can determine the benefit target and the benefit type of the game chance. The benefit provider 170 may determine the user of the determined game rank as the benefit target and decide to provide the benefit.

In the concrete example of the present invention, in the case of the game chance for the glove, the target object and the benefit kind can be provided for 1 glove free, 2 70% discount, 3 50% discount, Can select the first, second, third, etc. users of the game as the beneficiary and send the information about the benefit type to the beneficiary.

Also, in one embodiment of the present invention, the benefit offerer 170 may notify the benefit information and at the same time provide benefits only when the benefit recipients immediately use the benefit. In other words, the benefit provider 170 can immediately use the benefit while informing the benefit recipient of the benefit. If benefits are not used immediately, benefits may be lost. This is to make it possible to know the present status of the benefit quickly and to increase the probability of purchasing the product.

In a concrete example of the present invention, in the game, it is possible to notify the benefit information to the recipient of the equal benefit at the same time, to input the delivery destination for free delivery of the benefit glove, You can purchase a glove using a 70% discount voucher. At this time, if the beneficiary of the first or second benefit does not use the benefit right away, the benefit may be extinguished. That is, the present invention can provide the users participating in the game opportunity with different benefits in purchasing goods or services as a benefit according to the results after performing the game. At this time, the differential benefit can be provided in a time - sale manner, which disappears after a certain period of time. In addition, all participants of the game chance may be provided with a discount coupon which can be purchased separately at the discounted product. That is, the advertisement system according to the embodiment of the present invention increases the advertisement effect by giving discount coupons such as cash to the people who participated in the game, .

5 is an example of a game result and a displayed user terminal 200 according to an embodiment of the present invention.

5 illustrates a screen that can be displayed on the user terminal 200 of the user a who placed first in the progressed game. Referring to FIG. 5, the benefit providing unit 170 may display a screen for presenting a game result. If the first prize of the game is the beneficiary, the benefit providing unit 170 determines the user a who ranked first in the game as the beneficiary of the game chance, and gives the address for presenting the benefit A, Input can be received. As described above, according to the embodiment of the present invention, when the benefit is not used when the benefit is announced, the benefit may be expired.

In addition, the style inquiry unit 180 according to an embodiment of the present invention receives the preference information of one or more advertisement products from the user terminal 200, and transmits a message for encouraging the registered high- And transmits it to the registrant terminal 300.

More specifically, when the product registrant selects one or more goods to be surveyed and requests a preference survey for the goods, the style surveyor 180 determines the items of the survey item for each category, catalogs the goods, It is possible to determine the degree of preference of each product by collecting the preferences. The style inquiry unit 180 may provide the product registrant with the preference for the product according to the gender, age, and purchase history according to the product preference grade.

At this time, the survey participant scorches the offered products, and the style survey unit 180 can award the best stylist titles and prizes to the participants who have given the star closest to the final rating of each product after the survey is finished . Survey participants selected as the best stylist can receive the goods free of charge, and items that were voted in the past through the automatically generated personal homepage of the survey participant can be exposed, and other users Part of the purchase price can be paid as a commission.

Additionally, the advertisement system according to an embodiment of the present invention can provide a function for users to communicate with the game opportunity. For example, users can use the SNS function in the product advertisement system of the present invention to share information about a product or a game opportunity by operating a homepage, opening a chat window, or commenting on a product page . Since people who chose the same game chance are more likely to have the same interest, this SNS function provides an opportunity to exchange information about goods or services through mutual communication between users. In addition, the user who has obtained a high score in the above-mentioned style chance may be provided with an opportunity to produce independent contents related to the product or game opportunity.

The specific acts described in the present invention are, by way of example, not intended to limit the scope of the invention in any way. For brevity of description, descriptions of conventional electronic configurations, control systems, software, and other functional aspects of such systems may be omitted. Also, the connections or connecting members of the lines between the components shown in the figures are illustrative of functional connections and / or physical or circuit connections, which may be replaced or additionally provided by a variety of functional connections, physical Connection, or circuit connections. Also, unless explicitly mentioned, such as "essential "," importantly ", etc., it may not be a necessary component for application of the present invention.

The use of the terms "above" and similar indication words in the specification of the present invention (particularly in the claims) may refer to both singular and plural. In addition, in the present invention, when a range is described, it includes the invention to which the individual values belonging to the above range are applied (unless there is contradiction thereto), and each individual value constituting the above range is described in the detailed description of the invention The same. Finally, the steps may be performed in any suitable order, unless explicitly stated or contrary to the description of the steps constituting the method according to the invention. The present invention is not necessarily limited to the order of description of the above steps. The use of all examples or exemplary language (e.g., etc.) in this invention is for the purpose of describing the present invention only in detail and is not to be limited by the scope of the claims, It is not. It will also be appreciated by those skilled in the art that various modifications, combinations, and alterations may be made depending on design criteria and factors within the scope of the appended claims or equivalents thereof.

The embodiments of the present invention described above can be implemented in the form of program instructions that can be executed through various computer components and recorded in a computer-readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination. The program instructions recorded on the computer-readable recording medium may be those specifically designed and configured for the present invention or may be those known and used by those skilled in the computer software arts. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROM and DVD, magneto-optical media such as floptical disks, medium, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code, such as those generated by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be modified into one or more software modules for performing the processing according to the present invention, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, Those skilled in the art will appreciate that various modifications and changes may be made thereto without departing from the scope of the present invention.

Accordingly, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all ranges that are equivalent to or equivalent to the claims of the present invention as well as the claims .

100: service server
200: User terminal
300: goods registrant terminal
400: communication network

Claims (22)

A merchandise information acquiring unit that receives merchandise information on an advertisement product from a merchandiser's terminal;
A game chance determining unit for generating a game chance for the advertisement product based on the product information, and determining a game start time, a game type, a benefit target, and a benefit type of the game chance;
A game chance display unit for providing information on the advertisement commodity corresponding to the game start time and the game chance to the user terminal according to the determination of the game chance decision unit;
A game presenter determining unit that receives a reservation request for the game chance from the user terminal, determines a user of the user terminal as a game presenter of the game opportunity, and configures a list of reservations;
A game execution unit for transmitting game data at a game start time of the game chance so that game prescribers in the list of reserved players can play the game;
And a benefit providing unit for collecting a result of the game to determine a game ranking and determining a beneficiary of the game chance based on the game ranking. The method according to claim 1,
A merchandise surveyor for receiving preference information about one or more merchandise from the user terminal and transmitting a message to the merchandiseurlter terminal to induce merchandise having a high preference to be registered with the game chance; Further comprising: The method according to claim 1,
Wherein the user is allowed to participate in the game chance a limited number of times for a limited time. The method according to claim 1,
Wherein the game chance display unit generates a plurality of game opportunities based on one or more pieces of merchandise information and the game chance display unit is capable of providing the plurality of game opportunities in the form of a schedule table in the order of the game start time, Product advertising system. The method according to claim 1,
Further comprising an advertisement fee calculation unit for calculating an advertisement fee of the advertisement commodity to be paid by the product registrant according to the request of the merchandise registrant terminal as the benefit itself provided in the game chance. The method according to claim 1,
Further comprising an advertisement fee calculation unit for calculating an advertisement fee based on the exposure time of the game opportunity, the game start time, the number of past game opportunity participants, and the purchase conversion ratio of the game opportunity. The method according to claim 1,
Wherein the game presenter determining unit determines the user as the game presenter only when detailed information of the advertisement commodity is displayed on the user terminal. The method according to claim 1,
Wherein the game presenter determining unit transmits an alarm to user terminals existing in the reservation list before a preset time from a game start time of the game chance. The method according to claim 1,
And a game waiting queue in which information of the advertisement product is displayed before the game presenter executes the game. The method according to claim 1,
Wherein the benefit target is a user existing within a predetermined rank of the game result of the game chance. The method according to claim 1,
Wherein the benefit type is a free coupon for the advertisement product or a discount coupon for the advertisement product. The method according to claim 1,
And the benefit providing unit promptly uses the benefit while informing the benefit recipient of the benefit. A merchandise information acquiring step of receiving merchandise information for an advertisement product from a merchandiser's terminal;
A game chance decision step of generating a game chance for the advertisement product based on the product information, and determining a game start time, a game type, a benefit object and a benefit kind of the game chance;
A game chance display step of providing the user terminal with information on the advertisement commodity corresponding to the game start time and the game chance in accordance with the determination of the game chance decision step;
A game presenter determining step of receiving a reservation request for the game opportunity from the user terminal, determining a user of the user terminal as a game presenter of the game opportunity, and configuring a list of reservations;
A game executing step of transmitting game data at a game start time of the game chance so that game prescribers in the list of the reservations can play the game;
Determining a game ranking based on the performance results of the game, and determining a beneficiary of the game chance based on the game ranking. 14. The method of claim 13,
Wherein the user can participate in the game chance a limited number of times for a limited time. 14. The method of claim 13,
Wherein the game chance display step generates a plurality of game opportunities based on one or more pieces of merchandise information, and the game chance display step is a game opportunity display step of displaying a plurality of game opportunities in the form of a schedule table, A method of advertising a product using. 14. The method of claim 13,
Further comprising an advertisement fee calculation step of calculating an advertisement fee of the advertisement product to be paid by the product registrant according to the request of the product registrant terminal as the benefit itself provided in the game chance. 14. The method of claim 13,
Wherein the game presenter determining step determines the user as the game presenter only when the detailed information of the advertisement product is displayed on the user terminal. 14. The method of claim 13,
Wherein the game scheduler determination step transmits an alarm to user terminals existing in the reservation list before a preset time from a game start time of the game chance. 14. The method of claim 13,
Wherein the advertisement information is displayed in the game waiting room before the game presenter performs the game. 14. The method of claim 13,
Wherein the benefit target is a user existing within a predetermined rank of the game result of the game chance. 14. The method of claim 13,
Wherein the benefit type is a free coupon for the advertisement product or a discount coupon for the advertisement product. 14. The method of claim 13,
Wherein the providing of the benefit is to immediately use the benefit while informing the benefit recipient of the benefit.
KR1020160021623A 2016-02-24 2016-02-24 Method and system for advertising using game chance KR20170099501A (en)

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Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20230042426A (en) 2021-09-20 2023-03-28 김동환 Computer program in which users who play advertisement win prize through rock-paper-scissors game
KR20230112507A (en) 2022-01-20 2023-07-27 김동환 Computer program that sells product through product advertisement and survey

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20230042426A (en) 2021-09-20 2023-03-28 김동환 Computer program in which users who play advertisement win prize through rock-paper-scissors game
KR20230112507A (en) 2022-01-20 2023-07-27 김동환 Computer program that sells product through product advertisement and survey

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