KR20170050502A - Method and sever for colltecting offline stores information by using Wifi and for providing advertisement - Google Patents

Abstract

The present invention relates to a targeting server, and more particularly, to a server which includes a database for storing membership card information and user terminal information corresponding to the membership card information, a receiving unit which receives the membership card information and store information from a membership card partner server if a membership card is used in an offline store, a control unit which selects the user terminal information corresponding to the membership card information which the receiving unit receives, from the database, and a transmitting unit which transmits the offline store information to a user terminal which the control unit selects. Accordingly, the present invention can transmit optimum targeting contents.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a method and system for collecting offline store information using Wi-Fi,

The present invention relates to a server, a method, and a system for collecting in-store information using Wi-Fi and an advertisement providing method using the same, and more particularly to a database for storing membership card information and user terminal information corresponding to the membership card information, A control unit for selecting from the database the user terminal information corresponding to the membership card information received by the communication unit, and a control unit for selecting the user terminal information corresponding to the received membership card information from the database, And a transmitting unit for transmitting the offline store information to the selected user terminal.

With the recent popularization of smartphones, the era of one-person smartphones has arrived. Smartphones offer a number of services such as information retrieval, shopping, and games. Many apps have been developed to provide services for such smartphones, and users of smartphones have downloaded the apps free of charge or for a fee and use them effectively. The types of apps being offered to users of smartphones are also diversifying.

In line with the popularization of smartphones, many companies, such as home appliance sales, coffee sales, apparel sales, and computer sales, have posted a large number of advertisements on the Internet in order to attract customers. The company has created its own advertising app.

In addition, from the customer's point of view, in the flood of such information, it became necessary to search for the information desired by the user effectively, and to effectively promote the product to be purchased. For example, customers want useful information such as surprise discounts or coffee discount coupons for consumer electronics.

However, in the conventional method of advertising on a smart phone, a user of a smart phone visits the site of a specific company directly through the Internet, or downloads an application produced by a specific company, and then executes the application to check the contents of the advertisement. There was a need to find and check the advertisement. Specifically, even if a customer visits a frequently used store, it is difficult to know what event is currently being performed in the store. Therefore, there are many problems such as inquiring directly to the staff of the store, , There was a problem in that the customer could not provide the advertisement text service when the customer needed it, for example, when the customer visited a specific store.

Therefore, in the field of mobile advertising based on smartphone application, a technology has been developed to provide an advertisement suitable for a user's location by utilizing a GPS device. In the location advertisement technology utilizing the GPS device, the location of the user is determined based on the latitude and longitude information measured by the user terminal. However, due to the characteristics of the GPS device, the reception rate of the location information is significantly decreased, It is difficult to accurately determine which floor and which store it is located in, and thus it is difficult to provide an advertisement suitable for an offline store.

In addition, there are many services that are intended to deliver contents optimized for user needs through location-based user targeting, but it is an additional problem to acquire location information of offline stores. In order to deliver optimal targeting content, it is necessary to support not only the location of the user but also the location of the accurate offline store. However, according to the related art, there is no technology for automatically collecting location information on an offline store, and thus, information is gathered manually while operating personnel periodically circulate Wi-Fi information around an offline store and a store.

If you rely on people to collect Wi-Fi information around your in-store and in-store locations, you will not be able to get up-to-date information updated in real-time if your offline store is changed or lost, There is a problem that the accuracy of the base-based targeting service becomes lower.

Patent Document 1 discloses a system for providing a mobile local social service based on a real-time location through a plurality of mobile terminal devices and a service server connected to each other via a communication network as disclosed in Korean Patent Laid-Open Publication No. 2013-0062443 And transmitting the location coordinates acquired through the location identification unit of the mobile terminal device to the service server through a communication network and transmitting the location coordinates to the service server through an inside- A networking unit for allocating a terminal group to form a mobile local social network; a server for transmitting a query message of the user to the inside-terminal group via the service server and receiving a response from at least one of the plurality of inside- Instant messaging that returns messages Means for receiving location coordinates from a plurality of mobile terminal devices via a communication network and storing the location coordinates of the inside mobile terminal device in an inside- A mobile local social network constituting a group and mediating the mobile local social service through the mobile local social network, and receiving a query message from the instant messaging means of the mobile terminal device, And a response message is returned from at least one of the inside-terminal of the inside-terminal group to the instant messaging means of the mobile terminal device. The real-time location that is configured by the invention based on the mobile local social service system.

The present invention and Patent Document 1 have a common point in that a server that receives position information from a terminal is used. However, Patent Document 1 collects location information of terminal users, but the present invention differs in that WiFi around a store is collected through a terminal. In order to deliver the optimal targeting content, it is necessary to support not only the location of the user but also the location of the accurate offline store. Thus, there is a limit to collecting only the location of the terminal user as disclosed in Patent Document 1. Accordingly, the present invention provides a method and system for grasping location information of an offline store as well as location information of a user to provide an optimal location-based targeting service.

Patent Document 2 discloses a method of providing trend information in a server connected to a mobile communication terminal through a network, which method comprises the steps of: maintaining a database storing trend information (refer to Japanese Patent Application Laid-Open No. 2011-0106039 a) the trend information includes at least one of brand information, merchandise information, store information, event information, and coupon information; (B) receiving location information of the mobile communication terminal from a mobile communication terminal executing a trend application; (C) extracting location-based trend information based on the location information in the database; And (d) transmitting the extracted location-based trend information to the mobile communication terminal.

Although the present invention has a similar aspect in that it uses positional information as in Patent Document 2, Patent Document 2 collects position information of a terminal from a terminal of a user, but the present invention is not limited to the position of an offline store from a terminal of a user There is a difference in terms of collecting. In order to deliver the optimal targeted content, it is necessary to support not only the location of the user but also the location of the accurate offline store. Thus, there is a limit to collecting only the location of the terminal user as disclosed in Patent Document 2. Accordingly, the present invention provides a method and system for grasping location information of an offline store as well as location information of a user to provide an optimal location-based targeting service.

Korean Laid-Open Patent No. 2013-0062443 (published on June 13, 2013) Korea Patent No. 2011-0106039 (disclosed on September 28, 2011)

Disclosure of Invention Technical Problem [8] The present invention has been conceived to solve the above-mentioned problems, and it is an object of the present invention to collect Wi-Fi information around a store through a terminal to deliver content optimized for user needs through location- This makes it possible to deliver optimal targeted content.

An object of the present invention is to provide a targeting server that receives information from a membership card affiliate server and collects Wi-Fi information of an offline store when a user uses the membership card.

Another object of the present invention is to provide a method for collecting Wi-Fi information of an offline store by receiving information from a membership card affiliate server when a user uses the membership card.

Another object of the present invention is to provide a targeting server for collecting Wi-Fi information of an offline store and delivering advertisement contents to a user using the Wi-Fi information.

It is another object of the present invention to provide a method of collecting Wi-Fi information of an offline store and delivering advertisement contents to a user using the Wi-Fi information.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory and are intended to provide further explanation of the invention as claimed.

According to another aspect of the present invention, there is provided a targeting server comprising: a database for storing membership card information and user terminal information corresponding to the membership card information; A controller for selecting the user terminal information corresponding to the membership card information received by the receiver from the database and a user terminal selected by the controller for receiving the membership card information and the store information from the affiliate server, And a transmission unit that transmits the service information.

And the receiver may receive the Wi-Fi information around the user terminal collected by the user terminal.

The controller associates the Wi-Fi information, the offline store information, and the membership card information with each other, and stores the information in the database.

The user terminal according to another embodiment of the present invention transmits the membership card usage information and the offline store information to the membership card affiliate server when the membership card is used in an offline store and transmits the offline store information and Wi- And a Wi-Fi reception module for collecting Wi-Fi information about the off-line store according to the Wi-Fi information collection command.

And a database for storing the offline store peripheral Wi-Fi information, the offline store information, and the membership card information.

And the communication unit transmits the offline store peripheral Wi-Fi information, the offline store information, and the membership card information to the targeting server.

At this time, the communication unit can receive the offline store information from the target server in a hidden push form.

(A) when the membership card is used in an offline store, transmitting the membership card usage information and the offline store information to the membership card affiliate server, Receiving offline store information and a Wi-Fi information collection command; And (b) collecting Wi-Fi information about the off-line store according to the Wi-Fi information collection command.

And (c) storing the offline store peripheral Wi-Fi information, the offline store information, and the membership card information.

In addition, the step (a) may further include transmitting the offline store peripheral Wi-Fi information, the offline store information, and the membership card information to the targeting server.

The step (a) may receive the offline store information from the targeting server in a hidden push form.

A targeting server according to another embodiment of the present invention includes a database for storing membership card information, user terminal information corresponding to the membership card information, offline store information, and Wi-Fi information around the offline store, A control unit for selecting information related to the user location information from the database, and a transmission unit for transmitting the related information to the user terminal.

And the control unit selects membership card information for use in the offline store from the database when the controller determines that the user has entered the offline store using the user location information.

And the controller selects event information of the off-line store from the database when the controller determines that the user has entered the offline store using the user location information.

The method for collecting offline store information using the membership card information according to an embodiment of the present invention includes the steps of: (a) storing membership card information and user terminal information corresponding to the membership card information in a database; (b) the membership card is used in a store, and the membership card information and the information of the offline store are transmitted to the membership card affiliate server; (c) the targeting server receiving the membership card information and the information of the offline store from the membership card affiliate server; (d) selecting from the database user terminal information corresponding to the membership card information; And (e) transmitting the information of the offline store to the selected user terminal.

In this case, after step (e), (f) the user terminal collects Wi-Fi information around the user terminal; And (g) the user terminal transmitting the Wi-Fi information to the targeting server.

The method may further include the step of: (h) after the step (g), associating the Wi-Fi information, the offline store information, and the membership card information with each other and storing them in the database.

According to another embodiment of the present invention, there is provided a method of providing an advertisement using an offline store information and Wi-Fi information, the method comprising: (a) receiving membership card information, user terminal information corresponding to the membership card information, And storing Wi-Fi information in the vicinity of the offline store in a database; (b) receiving location information of a user from the user terminal; (c) selecting information related to the user location information from the database; And (d) transmitting the related information to the user terminal.

In this case, the step (c) may include: determining that the user has entered the offline store using the user location information; And selecting membership card information for use in the off-line store from the database.

The step (c) further comprises: determining that the user has entered the offline store using the user location information; And selecting event information or membership card information that can be used in the offline store from the database.

The offline store information collecting system according to an embodiment of the present invention includes a terminal including a communication unit for exchanging information with a targeting server and a Wi-Fi module capable of searching for a nearby Wi-Fi (Wifi) And receiving the information of the membership card and the information of the offline store to update the information of the membership card if the membership card is used in an offline store, Storing membership card affiliate server and membership card information for transmitting store information to a targeting server and user terminal information corresponding to the membership card information in a database; and when the membership card is used in an offline store, Receiving the card information and the store information , It may be the user terminal information that the received information corresponds to the membership card to the one selected in the database, and the selected user terminal-store information collecting system including a target server for transmitting the in-store information.

The user terminal receives the offline store information, collects Wi-Fi information around the user terminal, and transmits the Wi-Fi information to the targeting server.

The targeting server associates the Wi-Fi information, the offline store information, and the membership card information with each other and stores them in the database.

According to another aspect of the present invention, there is provided an advertisement providing system including a communication unit for exchanging information with a targeting server, a location information module for acquiring location information, and related information received from the targeting server, And store the membership card information, the user terminal information corresponding to the membership card information, the offline store information, and the WiFi information around the offline store in a database, And a targeting server that receives information related to the user location information, selects information from the database related to the user location information, and transmits the related information to the user terminal.

The targeting server selects the membership card information that can be used in the offline store from the database when the user determines that the user has entered the offline store using the user location information and transmits the membership card information to the user terminal Lt; / RTI >

The targeting server selects event information of the offline store from the database and transmits the event information to the user terminal when the user determines that the user has entered the offline store using the user location information .

On the other hand, the offline store information collecting method, the advertisement providing method, the offline store information collecting system, and the advertisement providing system, which have been described above, are recorded in a recording medium readable in an electronic device after being implemented in the form of a program, Server, etc.).

The present invention can automatically recommend a membership card before the user finds a membership card available in the local store when the user enters the offline store.

When the user enters the store for the store-specific event and the location information of the user can be known, the Wi-Fi information for each store registered in the targeting system is checked based on the location information of the user, Can be provided to users

In addition, the present invention can provide a variety of contents services between a user and a store vendor, thereby improving customer satisfaction, enhancing a store image, differentiated advertisement strategies, and differentiated benefits.

In addition, the present invention does not need to collect Wi-Fi information in the vicinity of an offline store through an operating personnel, and can rapidly update Wi-Fi information, thereby reducing costs and rapidly responding to market changes.

The effects of the present invention are not limited to the above-mentioned effects, and various effects can be included within the scope of what is well known to a person skilled in the art from the following description.

FIG. 1 is a diagram illustrating an entire system for collecting offline store information using Wi-Fi according to an embodiment of the present invention.
2 is a block diagram schematically illustrating a configuration of a user terminal according to an embodiment of the present invention.
3 is a block diagram schematically illustrating a configuration of a targeting server according to an embodiment of the present invention.
4 is a flowchart illustrating an offline store information collection method using Wi-Fi according to an embodiment of the present invention.
FIG. 5 is a flowchart illustrating a method for collecting offline store information using Wi-Fi according to an exemplary embodiment of the present invention.
6 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.
FIG. 7 is a flowchart illustrating an advertisement providing method according to an exemplary embodiment of the present invention.

Hereinafter, some embodiments of the present invention will be described in detail with reference to exemplary drawings. The embodiments described above are provided so that those skilled in the art can easily understand the technical spirit of the present invention and thus the present invention is not limited thereto and a detailed description of the related known structure or function may be considered to blur the gist of the present invention Detailed description thereof will be omitted. DETAILED DESCRIPTION OF THE EMBODIMENTS Reference will now be made in detail to the preferred embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like reference numerals refer to the like elements throughout. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS An embodiment according to the present invention will be described in detail with reference to the accompanying drawings.

The embodiments disclosed herein should not be construed or interpreted as limiting the scope of the present invention. It will be apparent to those of ordinary skill in the art that the description including the embodiments of the present specification has various applications. Accordingly, any embodiment described in the Detailed Description of the Invention is illustrative for a better understanding of the invention and is not intended to limit the scope of the invention to embodiments.

The functional blocks shown in the drawings and described below are merely examples of possible implementations. In other implementations, other functional blocks may be used without departing from the spirit and scope of the following detailed description. Also, although one or more functional blocks of the present invention are represented as discrete blocks, one or more of the functional blocks of the present invention may be a combination of various hardware and software configurations that perform the same function.

Furthermore, the expression "including any element" is merely an indication of the presence of the elements as an open expression, and should not be understood as excluding any additional elements. BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this application, illustrate embodiments of the invention and, together with the description, It should be noted that the same reference numerals have the same signs as possible even if they are displayed on different drawings.

Further, when a component is referred to as being connected or connected to another component, it may be directly connected or connected to the other component, but it should be understood that there may be other components in between.

In addition, the expressions such as 'first, second', etc. are used only to distinguish a plurality of configurations, and do not limit the order or other features between configurations.

With the development of the communication network and the development of the terminal specification, the communication terminal has become a necessity of the modern person beyond the scope of the conventional simple communication apparatus or information providing apparatus, and has been evolving into a total entertainment apparatus. In addition, communication terminals that can use the Internet provide contents such as advertisement, finance, entertainment, news, and community in various fields. Especially, most of the means of advertisement delivery through online, which is currently in the limelight, is performed through terminals.

FIG. 1 is a diagram illustrating an entire system for collecting offline store information using Wi-Fi according to an embodiment of the present invention.

Referring to FIG. 1, the service user, the membership card affiliate system, the targeting system, and the user terminal correspond to the subject of the present invention. The system will be briefly described with reference to the drawings. First, a user accumulates, discounts, or uses a membership card in an offline store. At this time, the membership card does not only mean a physical plastic card in particular, but means all means and forms in which information can be transmitted to the server. For example, bar codes should be considered to include all kinds of printed paper, magnetic cards, bar code cards, mobile cards, mobile membership cards, and the like.

The use of a membership card means that a membership card is used to discount the price of a product or service, to accumulate or deduct points, or to participate in an event.

The membership card affiliate system can be a separate company for each membership card, and can exchange membership card information using a membership card reader installed in an offline store.

Membership card The affiliate system delivers the information that the user has accumulated, discounted or used to membership points to the targeting system.

The targeting system is a system separate from the membership card affiliation system, and is a system for identifying the location of an offline store and providing a targeted advertisement service based on the location of the offline store. Since the membership card is independent of the affiliate system, information on the membership card user can be provided through the affiliation. Based on the information provided, the targeting system can use event information and coupon information for each store.

The targeting system delivers store and membership card information to the user terminal in the form of a hidden push. The hidden push is a form of communicating with a user terminal, but it does not directly inform the user of the communication but means a form of operation in the background of the user terminal.

The user terminal is equipped with a communication function and may be in various forms. A user terminal that receives information in the form of a hidden push uses information through a hidden push processing module. And collects Wi-Fi information in the vicinity of the offline store and stores it in the database of the user terminal. The information stored in the database includes store name, store address, WiFi information about the store, and membership card information.

The targeting system provides a customized service to the user based on the information received from the user terminal.

2 is a block diagram schematically illustrating the configuration of a user terminal 100 according to an embodiment of the present invention. Referring to FIG. 1, a user terminal 100 includes a communication unit 110, a membership card database 120, a Wi-Fi receiving module 130, a terminal location search unit 140, and a display unit 150.

The user terminal 100 may be a mobile phone, a PDA (Personal Digital Assistant), a cellular phone, a PCS (Personal Communication Service) phone, a GSM (Global System for Mobile) phone, a W- , CDMA-2000 phone, MBS (Mobile Broadband System) phone, PMP (Portable Multimedia Player), MID (Mobile Internet Device), Smart Phone, Desktop, Tablet PC, book, net book, and information communication equipment. On the other hand, the user terminal 100 may represent a portable small device, but it may be referred to as a mobile communication terminal when it includes a camcorder or a laptop computer, so that the present invention is not particularly limited thereto.

The user terminal 100 communicates using a communication network. The communication network includes a base station controller, a base station transmitter, and / or a repeater. Here, the base station controller relays signals between the base station transmitter and the exchange. The network supports both synchronous and asynchronous. Therefore, in case of the synchronous type, the transmission and reception base station transmitter will be a base station transmission system (BTS), the transmission and reception base station controller will be a base station controller (BSC) The transmitting and receiving base station controller will be an RNC (Radio Network Controller). Of course, the communication network according to the embodiment of the present invention is not limited to this, and it can be said that the communication network can be used for a GSM network other than a CDMA network and an access network of a next generation mobile communication system to be realized in the future.

The communication network may further include an access point. The access point represents a small base station such as a femto or pico base station, which is installed in a large number of buildings. Here, the femto or pico base station is classified according to the maximum number of user terminals 100 that can be connected on the classification of the small base stations. The access point also includes a user terminal 100 and a short-range communication module for performing short-range communication such as Wi-Fi. The short-range communication is not limited to Wi-Fi, but may be variously applied to a variety of applications such as Bluetooth (Radio Frequency) and UWB (Ultra Wide Band) communication such as Bluetooth communication, zigbee communication, IrDA, UHF and VHF Standard. The access point may extract the location of the data packet, specify the best communication path to the extracted location, and forward the data packet to the next device, e.g., the user terminal 100, along the designated communication path. Access points can share multiple lines in a typical network environment.

The communication network may further include an access point. The access point represents a small base station such as a femto or pico base station, which is installed in a large number of buildings. Here, the femto or pico base station is classified according to the maximum number of user terminals 100 that can be connected on the classification of the small base stations. The access point also includes a user terminal 100 and a short-range communication module for performing short-range communication such as Wi-Fi. The short-range communication is not limited to Wi-Fi, but may be variously applied to a variety of applications such as Bluetooth (Radio Frequency) and UWB (Ultra Wide Band) communication such as Bluetooth communication, zigbee communication, IrDA, UHF and VHF Standard. The access point may select the location of the data packet, specify the best communication path for the selected location, and forward the data packet to the next device, e.g., the user terminal 100, along the designated communication path. Access points can share multiple lines in a typical network environment.

An access point is largely divided into a fixed access point and a mobile access point. The fixed access point may include a router, a repeater and a repeater, and the mobile access point may include a bridge product of a particular manufacturer, such as a KT egg. Such a mobile access point can read the receiving side address from the transmitting side information and specify the most appropriate communication path and transmit it while ensuring free mobility. The communication unit 110 transmits and receives user cookies, targeting information, and targeted advertisements for the targeting server and the targeting server. Here, the communication unit 110 includes RF transmitting means for up-converting and amplifying the frequency of the transmitted signal, RF receiving means for low-noise amplifying the received signal and down-converting the frequency. The communication unit 110 may include at least one of a wireless communication module (not shown) and a wired communication module (not shown). The wireless communication module may include a wireless network communication module, a wireless local area network (WLAN), a wireless communication module such as a Wi-Fi, a wireless fidelity or WiMAX, and a wireless personal area network (WPAN) Or the like.

The wireless communication module is configured to transmit and receive data according to a wireless communication method. When the user terminal 100 uses wireless communication, the wireless communication module performs a targeting operation using any one of a wireless network communication module, a wireless LAN communication module, Data for the advertisement service can be transmitted to or received from the targeting server.

The wireless network communication module is for accessing a communication network through a base station and transmitting / receiving data. Upon receiving data from the control unit, the wireless network communication module can access the communication network through the base station and transmit the data to the targeting server. In addition, the wireless network communication module can access the communication network through the base station, receive data from the service device, and provide the received data to the control unit.

The database referred to in the specification of the present invention is a device for storing data, and basically stores data such as environment variables for searching, sorting, analyzing and the like. The function of such a database can be implemented using a common technique Therefore, detailed description of the implementation is omitted.

Wi-Fi (Wi-Fi) is an abbreviation of Wireless Fidelity. It is a wireless LAN (WLAN) that is capable of wireless Internet access within a certain distance using a radio wave or infrared transmission method in a place where an access point . It began to grow rapidly after granting Wi-Fi certification to products compatible with IEEE802.11b, the standard set by the American Wireless LAN Association (WECA, Wireless Ethernet Capability Alliance, changed to Wi-Fi in 2002). The main purpose of WiFi is to make information more accessible, to coexist with peripheral devices to improve compatibility, and to use wireless access to applications, data, media, and streams to avoid complexity. To use the Wi-Fi, an access point (AP) is required. If there is an AP, a device supporting Wi-Fi catches the reception radio wave and tries to access the Internet. In recent years, it has been able to communicate at a distance of 50 m to 100 m from the access point. Devices that act as APs for Wi-Fi include wireless Internet routers and wireless Internet phones.

The Wi-Fi receiving module 130 is a module capable of receiving a Wi-Fi signal using the communication method of the Wi-Fi mentioned above.

The user terminal 100 may transmit the location of the terminal through the terminal location search unit 140. [ A method of searching for the location of the terminal is possible using the above-mentioned communication network.

The control unit included in the user terminal 100 carries out various operations and operations of the user terminal 100. The control unit may be an operating system (OS) and a process unit for driving each configuration. For example, the control unit may be a central processing unit (CPU). When the power of the user terminal 100 is turned on, the control unit moves the operating system from the auxiliary storage device to the main storage device, and then performs booting for operating the operating system and performs necessary signal control. In particular, the controller according to the embodiment of the present invention transmits the user cookie stored in the storage unit to the service providing apparatus, accesses the targeting advertisement service, receives the targeted advertisement mapped to the targeting information from the targeting server, To the user.

The storage unit of the user terminal 100 is a device for storing data, and includes a main storage device and an auxiliary storage device, and stores an application program required for the functional operation of the user terminal 100. [ Such a storage unit may largely include a program area and a data area. Here, when the user terminal 100 activates each function corresponding to a request of the user, the user terminal 100 executes the corresponding application programs under the control of the control unit to provide each function. In particular, the storage unit according to the embodiment of the present invention stores an operating system for booting the user terminal 100, a program for providing a service including a targeted advertisement service, a program for providing a targeted advertisement service, and the like. The data area is an area in which a user cookie generated according to use of the user terminal 100 is stored. In particular, the data area according to the embodiment of the present invention stores the targeting information in the user cookie. In particular, the storage unit stores the targeting information serving as a reference of the targeting advertisement service in the user cookie. Here, the validity period of the targeting information may be set according to interworking between the user terminal 100 and the targeting server.

The display unit 150 of the user terminal 100 displays information on a series of operation states, operation results, and the like that occur during the performance of the functions of the user terminal 100. Also, the display unit 150 may display a menu of the user terminal 100 and user data input by the user. Here, the display unit 150 may be a liquid crystal display (LCD), a thin film transistor (TFT) LCD, an organic light emitting diode (OLED), a light emitting diode (LED), an active matrix organic LED (AMOLED) display) and a three-dimensional display (three-dimensional display). When the display unit 150 is formed as a touch screen, the display unit 150 may perform a part or all of the functions of the input unit 150. In this case, . In particular, the display unit 150 according to the embodiment of the present invention displays the targeted advertisement in the advertisement inventory of the service data and the service data received from the service providing apparatus.

The user terminal 100 according to another embodiment of the present invention transmits the membership card usage information and the offline store information to the membership card affiliate server when the membership card is used in the offline store, And a Wi-Fi reception module 130 for collecting Wi-Fi nearby information in accordance with a Wi-Fi information collection command.

And a database 120 for storing Wi-Fi information, in-store information, and membership card information in the in-store area.

The communication unit may transmit the WiFi information, the offline store information, and the membership card information to the targeting server 200.

3 is a block diagram schematically showing a configuration of a targeting server 200 according to an embodiment of the present invention. The configuration of the targeting server 200 includes a database 210, a receiving unit 220, a transmitting unit 230, and a control unit 240.

The targeting server 200 performs two main roles. Firstly, the location server 200 collects location information of the offline stores and provides targeting advertisements to the user terminals based on the collected location information.

When the targeting server 200 collects the location information of the off-line store, the database 210 stores the membership card information and the user terminal information corresponding to the membership card information. The receiving unit 220 receives the membership card information and the store information from the membership card affiliate server when the membership card is used in the offline store. The control unit 240 selects the user terminal information corresponding to the membership card information received by the receiving unit 220 in the database 210 and the transmitting unit 230 transmits the offline store information to the user terminal. The user terminal receiving the offline store information collects Wi-Fi information around the user terminal, and the receiver 220 receives the Wi-Fi information collected by the user terminal. The control unit 240 associates the Wi-Fi information, the offline store information, and the membership card information with each other and stores them in the database 210.

When the targeting server 200 serves to provide targeted advertising, the database 210 stores membership card information, user terminal information corresponding to the membership card information, offline store information, and WiFi information around the offline store. The receiving unit 220 receives the user location information from the user terminal. The control unit 240 selects information related to the user location information from the database 210, and the transmitting unit 230 transmits related information to the user terminal.

4 is a flowchart illustrating an offline store information collection method using Wi-Fi according to an embodiment of the present invention. Referring to the drawings, a user terminal, a membership card affiliate server, and a targeting server are required for this purpose.

We will explain how to collect offline store information using WiFi from the perspective of each entity. In step S430, the membership card is used in the store, the membership card information and the information of the offline store are transmitted to the membership card affiliate server. In step S460, information on the offline store is transmitted in step S460. A step S470 of collecting WiFi information of the WiFi information and a step S480 of transmitting the WiFi information to the targeting server.

In the case of the membership card affiliate server, the membership card affiliate server transmits information of the membership card information and the offline store stored in the membership card affiliate server database to the targeting server (S410), a step of using the membership card usage information (S430) of receiving the offline store information, and transmitting the membership card information and the offline store information used by the user to the targeting server (S440).

In the case of the targeting server, receiving the membership card information and the information of the offline store stored in the membership card affiliate server database (S410), storing the membership card information and the user terminal information corresponding to the membership card information in the database S420), receiving the membership card information used by the user and the offline store information from the membership card affiliate server (S440), selecting the user terminal information corresponding to the membership card information from the database (S450) (Step S460), receiving the Wi-Fi information from the user terminal (step S480), associating the offline store information and the membership card information with each other, generating location information of the offline store and storing the information in the database ).

FIG. 5 is a flowchart illustrating a method for collecting offline store information using Wi-Fi according to an exemplary embodiment of the present invention. Referring to the drawings, a method for collecting offline store information using a membership card information according to an exemplary embodiment of the present invention includes storing membership card information and membership card information corresponding to membership card information in a database (S510), the membership card is used in the store, the membership card information and the information of the offline store are transmitted to the membership card affiliate server (S520), the targeting server receives the membership card information and the information of the offline store from the membership card affiliate server A step S540 of selecting the user terminal information corresponding to the membership card information from the database in operation S540, a step S550 of transmitting the offline store information to the selected user terminal in operation S550, (S560), the user terminal acquires the WiFi information (S570) transmitting the information to the obtaining server, and associating the WiFi information, the offline store information, and the membership card information with each other in a database (S580).

6 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention. Referring to the drawings, a user terminal and a targeting server are required for this purpose.

Describe the method of providing targeted advertisement from the perspective of each entity. First, in the case of the user terminal, the step of transmitting the user terminal location information to the targeting server (S620), receiving the membership card recommendation information, the store event information from the targeting server (S650), and the recommendation membership card or event information (Step S660).

Storing the membership card information, user terminal information corresponding to the membership card information, offline store information, and Wi-Fi information around the offline store in a database (S610), receiving user terminal location information from the user terminal (S620), selecting an offline store near the user terminal location (S630), selecting membership card information and event information related to the selected offline store (S640), and registering membership card recommendation information and store event information to the user terminal (S650).

FIG. 7 is a flowchart illustrating an advertisement providing method according to an exemplary embodiment of the present invention. According to another aspect of the present invention, there is provided a method of providing an advertisement using an in-store store information and Wi-Fi information, the method comprising the steps of: receiving membership card information, user terminal information corresponding to the membership card information, (S710) of receiving information on the location of the user from the user terminal (S710), receiving the location information of the user from the user terminal (S720), selecting the information related to the user location information from the database And transmitting the related information to the user terminal (S740).

At this time, the step of selecting information related to the user location information from the database (S730) may include the steps of determining that the user has entered the offline store using the user location information, And a step of selecting from the database.

In addition, the step of selecting information related to the user location information from the database (S730) may include the steps of determining that the user has entered the offline store using the user location information, And a step of sorting and sorting.

The offline store information collecting system according to an embodiment of the present invention includes a terminal including a communication unit for exchanging information with a targeting server and a Wi-Fi module capable of searching for a nearby Wi-Fi (Wifi) When the membership card is used in the offline store, the information on the usage of the membership card and the information of the offline store are received, the information of the membership card is updated, the information of the updated membership card and the offline store information are transmitted to the targeting server Storing membership card information, membership card information, and user terminal information corresponding to the sending membership card and the membership card information in the database, receiving membership card information and store information from the membership card affiliate server when the membership card is used in the offline store, The user terminal information corresponding to the received membership card information And a targeting server that selects information from the database and transmits the offline store information to the selected user terminal.

At this time, the user terminal receives the offline store information, collects Wi-Fi information around the user terminal, and transmits the Wi-Fi information to the targeting server. In addition, the targeting server correlates Wi-Fi information, offline store information, and membership card information to each other and stores them in a database.

According to another aspect of the present invention, there is provided an advertisement providing system including a communication unit for exchanging information with a targeting server, a location information module for acquiring location information, and related information received from a targeting server, Storing terminal and membership card information including a display unit for outputting information, user terminal information corresponding to membership card information, offline store information, and WiFi information around an offline store, receiving user location information from a user terminal, And a targeting server that selects information related to the user location information from the database and transmits related information to the user terminal.

At this time, if the targeting server determines that the user has entered the offline store using the user location information, the targeting server selects the membership card information available in the offline store from the database, and transmits the membership card information to the user terminal. Also, when the targeting server determines that the user has entered the offline store using the user location information, the targeting server selects the event information of the offline store from the database and transmits the event information to the user terminal.

For example, when a user uses a membership card in an offline store, the targeting server collects information related to the user terminal through the membership card affiliate server and transmits the Wi-Fi information And obtains the location information of the offline store.

After the targeting server creates the database of the location information of the offline store, if the targeting server receives the location information of the terminal from the user terminal and enters the offline store included in the database of the targeting server, Advertisements related to the store, or information such as coupons, points, and events available in the store.

Also, when the user terminal provides WiFi information in the vicinity of the offline store to the targeting server, the targeting server can directly provide information such as advertisement, coupon, point, event, etc. stored in the offline store in accordance with the identification number of the offline store to the user terminal have.

As a result, conventionally, labor is periodically circulated and the position of the offline store is grasped, so that there is a difficulty in locating the offline store in real time. However, according to the present invention, since the location of the offline store can be updated in real time by using the WiFi that can be grasped by the user terminal, the accurate store information can be confirmed without input of manpower.

The user terminal transmits the location information to the targeting server, and receives and outputs the advertisement related to the offline store where the user terminal is located from the targeting server.

In particular, when the present invention is applied, since the location of the user terminal is grasped by the targeting server, the status of the user can be classified in the offline store area. If it is determined that the location information transmitted from the user terminal to the targeting server is located at a certain distance radius as compared with the location information of the offline store stored in the database of the targeting server, the user terminal determines that the location is available for marketing in the offline store . Thereafter, in a state in which the location of the user terminal is close to the offline store location or continues to be maintained at a certain distance, the user having the user terminal can be identified as staying in the store. In addition, if the location information of the user terminal deviates from the location of the off-line store by a certain distance or moves away from the location of the offline store, the user having the user terminal can be identified as the user who has left the store. Therefore, the present invention can differentiate and provide a service according to a store status of a user. In addition, since the residence time in the user's store can be measured, the present invention can dispense coupons, points, and events according to the store residence time.

For example, when the user enters the store A, the targeting server recognizes that the user has entered store A and transmits the membership card recommendation information, an event, or an advertisement related to the offline store to the user terminal. The user terminal receiving the information outputs the information received by the user through the display unit, and searches the WiFi information around the user terminal and transmits the WiFi information to the targeting server. Thus, the targeting server can simultaneously perform the location of the offline store and the targeted advertisement, and update the location information of the offline store. Based on this information, the information of the store where the user is located can be selected in real time, and new product advertisement and ongoing event information can be transmitted to the user terminal according to the user's state (store entry).

If it is determined that the location information of the user terminal continuously matches with the location information of the offline store after the user terminal recognizes the user's entry into the store, the targeting server stores the time during which the user is staying in the store after entering the store Measure and apply it to advertising. For example, the targeting server may provide special discounts, phone payments, 10-minute stay discounts, etc. depending on the user's length of stay.

In addition, when the targeting server receives the location information of the user terminal and recognizes that the user has left the store, the targeting server can provide the user terminal with the product advertisement to be newly released and the event information to be processed later.

Conventional methods of advertising on a smart phone include a method in which a user of a smart phone directly visits a site of a specific company via the Internet, or downloads an application produced by a specific company, There was a need to find and check. Specifically, even if a customer visits a frequently used store, it is difficult to know what event is currently being performed in the store. Therefore, there are many problems such as inquiring directly to the staff of the store, , There was a problem in that the customer could not provide the advertisement text service when the customer needed it, for example, when the customer visited a specific store.

However, as described above, the present invention can provide a differentiated service by measuring whether a user has entered a store and a store stay status of a user. Therefore, it is possible to provide differentiated services between a user and a store vendor, Improve the store image, differentiated advertising strategies and differentiated benefits.

The present invention can automatically recommend a membership card before the user finds a membership card available in the local store when the user enters the offline store.

When the user enters the store for the store-specific event and the location information of the user can be known, the Wi-Fi information for each store registered in the targeting system is checked based on the location information of the user, Can be provided to users

In addition, the present invention can provide a variety of contents services between a user and a store vendor, thereby improving customer satisfaction, enhancing a store image, differentiated advertisement strategies, and differentiated benefits.

In addition, the present invention does not need to collect Wi-Fi information in the vicinity of an offline store through an operating personnel, and can rapidly update Wi-Fi information, thereby reducing costs and rapidly responding to market changes.

The offline store information collection method and the targeting advertisement method can be created by a program, and the codes and code segments constituting the program can be easily deduced by a programmer in the field. Also, the program related to the offline store information collection method and the targeting advertisement method may be stored in an information storage medium (Readable Media) readable by the electronic apparatus, and read and executed by the electronic apparatus.

Thus, those skilled in the art will appreciate that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the above-described embodiments are illustrative only and not restrictive of the scope of the invention. It is also to be understood that the flow charts shown in the figures are merely the sequential steps illustrated in order to achieve the most desirable results in practicing the present invention and that other additional steps may be provided or some steps may be deleted .

The technical features and implementations described herein may be implemented in digital electronic circuitry, or may be implemented in computer software, firmware, or hardware, including the structures described herein, and structural equivalents thereof, . Also, implementations that implement the technical features described herein may be implemented as computer program products, that is, modules relating to computer program instructions encoded on a program storage medium of the type for execution by, or for controlling, the operation of the processing system .

The computer-readable medium can be a machine-readable storage device, a machine-readable storage substrate, a memory device, a composition of matter that affects the machine readable propagation type signal, or a combination of one or more of the foregoing.

In the present specification, the term " apparatus "or" system "includes all apparatuses, apparatuses, and machines for processing data, including, for example, a processor, a computer or a multiprocessor or a computer. The processing system may include any code that, in addition to the hardware, forms an execution environment for a computer program upon request, such as, for example, code that constitutes processor firmware, a protocol stack, a database management system, an operating system, can do.

A computer program, known as a program, software, software application, script or code, may be written in any form of programming language, including compiled or interpreted language or a priori, procedural language, Routines, or other units suitable for use in a computer environment.

On the other hand, a computer program does not necessarily correspond to a file in the file system, but may be stored in a single file provided to the requested program or in a plurality of interactive files (for example, one or more modules, File), or a portion of a file that holds another program or data (e.g., one or more scripts stored in a markup language document).

A computer program may be embodied to run on multiple computers or on one or more computers located at one site or distributed across a plurality of sites and interconnected by a wired / wireless communication network.

On the other hand, computer readable media suitable for storing computer program instructions and data include, for example, semiconductor memory devices such as EPROM, EEPROM, and flash memory devices, such as magnetic disks such as internal hard disks or external disks, And any type of non-volatile memory, media and memory devices, including CD and DVD discs. The processor and memory may be supplemented by, or incorporated in, special purpose logic circuits.

Implementations implementing the technical features described herein may include, for example, back-end components such as a data server, or may include middleware components, such as, for example, an application server, Or a client computer having a graphical user interface, or any combination of one or more of such backend, middleware, or front-end components. The components of the system may be interconnected by any form or medium of digital data communication, for example, a communication network.

Hereinafter, more specific embodiments capable of implementing the configurations including the system described in this specification and the MO service-based benefit providing method will be described in detail.

The system, the offline store information collection method, and the targeting advertisement method described herein may be used to execute computer software, program code, or instructions on one or more processors included in a server or server associated with a client device or a web- May be partially or wholly used. The processor may be part of a computing platform, such as a server, a client, a network infrastructure, a mobile computing platform, a fixed computing platform, and the like, and may specifically be a type of computer or processing device capable of executing program instructions, code, In addition, the processor may further include a method of collecting the offline store information, a method of targeting advertisement, a command, a code, and a memory for storing the program, and if the memory does not include the offline store information collection method and the targeting advertisement method , A storage device such as a CD-ROM, a DVD, a memory, a hard disk, a flash drive, a RAM, a ROM, a cache, etc. in which commands, codes and programs are stored.

In addition, the systems and offline store information collection methods and targeted advertising methods described herein can be used in part or in whole through a server, a client, a gateway, a hub, a router, or an apparatus executing computer software on network hardware. The software may be executed in various types of servers such as a file server, a print server, a domain server, an Internet server, an intranet server, a host server, a distributed server, A storage medium, a communication device, a port, a client, and other servers via a wired / wireless network.

In addition, the offline store information collection method, the targeting advertisement method, the command, the code, and the like can be executed by the server, and other devices required for executing the offline store information collection method and the targeted advertisement method are part of the hierarchical structure associated with the server Can be implemented.

In addition, the server can provide an interface to other devices including, without limitation, clients, other servers, printers, database servers, print servers, file servers, communication servers, distributed servers, The remote execution of the program can be facilitated.

In addition, any of the devices connected to the server through the interface may further include at least one storage device capable of storing the offline store information collection method and the targeted advertisement method, command, code, etc., Or the like, to be executed on the storage device.

Meanwhile, the system, the offline store information collection method, and the targeting advertisement method described herein can be partially or wholly used through the network infrastructure. The network infrastructure may include both a device such as a computing device, a server, a router, a hub, a firewall, a client, a personal computer, a communication device, a routing device, etc. and a separate module capable of performing each function, In addition to one device and module, it may further include storage media such as a story flash memory, buffer, stack, RAM, ROM, and the like. Also, the offline store information collection method, the targeting advertisement method, the command, the code, and the like can be executed and stored by any one of the device, the module, and the storage medium included in the network infrastructure, and the offline store information collection method and the targeting advertisement method Lt; / RTI > may also be implemented as part of the network infrastructure.

In addition, the system, the offline store information collection method, and the targeting advertisement method described in this specification can be implemented by hardware or a combination of hardware and software suitable for a specific application. Herein, the hardware includes both general-purpose computer devices such as personal computers, mobile communication terminals, and enterprise-specific computer devices, and the computer devices may include memory, a microprocessor, a microcontroller, a digital signal processor, an application integrated circuit, a programmable gate array, Or the like, or a combination thereof.

Computer software, instructions, code, etc., as described above, may be stored or accessed by a readable device, such as a computer component having digital data used to compute for a period of time, such as RAM or ROM Permanent storage such as semiconductor storage, optical disc, large capacity storage such as hard disk, tape, drum, optical storage such as CD or DVD, flash memory, floppy disk, magnetic tape, paper tape, Memory such as storage and dynamic memory, static memory, variable storage, network-attached storage such as the cloud, and the like. Here, the commands and codes are data-oriented languages such as SQL and dBase, system languages such as C, Objective C, C ++, and assembly, architectural languages such as Java and NET, application languages such as PHP, Ruby, Perl and Python But it is not so limited and may include all languages well known to those skilled in the art.

In addition, "computer readable media" as described herein includes all media that contribute to providing instructions to a processor for program execution. But are not limited to, transmission media such as coaxial cables, copper wires, optical fibers, and the like that transmit data to nonvolatile media such as data storage devices, optical disks, magnetic disks, etc., volatile media such as dynamic memory and the like.

On the other hand, configurations implementing the technical features of the present invention, which are included in the block diagrams and flowcharts shown in the accompanying drawings, refer to the logical boundaries between the configurations.

However, according to an embodiment of the software or hardware, the depicted arrangements and their functions may be implemented in the form of a stand alone software module, a monolithic software structure, a code, a service and a combination thereof and may execute stored program code, All such embodiments are to be regarded as being within the scope of the present invention since they can be stored in a medium executable on a computer with a processor and their functions can be implemented.

Accordingly, the appended drawings and the description thereof illustrate the technical features of the present invention, but should not be inferred unless a specific arrangement of software for implementing such technical features is explicitly mentioned. That is, various embodiments described above may exist, and some embodiments may be modified while retaining the same technical features as those of the present invention, and these should also be considered to be within the scope of the present invention.

It should also be understood that although the flowcharts depict the operations in the drawings in a particular order, they are shown for the sake of obtaining the most desirable results, and such operations must necessarily be performed in the specific order or sequential order shown, Should not be construed as being. In certain cases, multitasking and parallel processing may be advantageous. In addition, the separation of the various system components of the above-described embodiments should not be understood as requiring such separation in all embodiments, and the described program components and systems are generally integrated into a single software product, It can be packaged.

As such, the specification is not intended to limit the invention to the precise form disclosed. While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is evident that many alternatives, modifications, and variations will be apparent to those skilled in the art without departing from the spirit and scope of the present invention as defined by the appended claims. It is possible to apply a deformation.

While the present invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not limited to the disclosed embodiments. That is, within the scope of the present invention, all of the components may be selectively coupled to one or more of them. Furthermore, the terms "comprises", "comprising", or "having" described above mean that a component can be implanted unless otherwise specifically stated, But should be construed as including other elements. All terms, including technical and scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs, unless otherwise defined. Commonly used terms, such as predefined terms, should be interpreted to be consistent with the contextual meanings of the related art, and are not to be construed as ideal or overly formal, unless expressly defined to the contrary.

The foregoing description is merely illustrative of the technical idea of the present invention, and various changes and modifications may be made by those skilled in the art without departing from the essential characteristics of the present invention. Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments. The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

The present invention is industrially applicable since the user can automatically recommend the membership card before the user finds the membership card available in the offline store when the user enters the offline store.

When the user enters the store for the store-specific event and the location information of the user can be known, the Wi-Fi information for each store registered in the targeting system is checked based on the location information of the user, It can be provided to the user and there is an industrial applicability.

In addition, the present invention can be used industrially because it can provide a variety of contents services between a user and a store vendor to improve customer satisfaction, enhance a store image, differentiated advertisement strategy, and differentiated benefits.

In addition, the present invention does not need to collect Wi-Fi information in the vicinity of an offline store through an operation staff, and can quickly update Wi-Fi information, thereby reducing costs and quickly responding to market changes. There is a possibility.

10: Membership Card Affiliate Server
100: user terminal
110:
120: Membership Card Database
130: Wi-Fi receiving module
140: terminal position search section
150:
200: Targeting server
210: Database
220:
230:
240:

Claims (12)

A database for storing membership card information and user terminal information corresponding to the membership card information;
A receiving unit for receiving the membership card information and the store information from the membership card affiliate server when the membership card is used in an offline store;
A control unit for selecting user terminal information corresponding to the membership card information received by the receiving unit from the database; And
A transmission unit for transmitting the offline store information to a user terminal selected by the control unit;
. ≪ / RTI > The method according to claim 1,
And the receiving unit receives WiFi information around the user terminal collected by the user terminal. The method of claim 2,
Wherein the controller associates the Wi-Fi information, the offline store information, and the membership card information with each other, and stores the information in the database. (a) transmitting the membership card usage information and the offline store information to a membership card affiliate server when the membership card is used in an offline store, receiving the offline store information and a WiFi information collection command from a targeting server; And
(b) collecting Wi-Fi information in the off-line store according to the Wi-Fi information collection command;
And stores the acquired offline store information. The method of claim 4,
(c) storing the offline store nearby Wi-Fi information, the offline store information, and the membership card information. The method of claim 5,
Wherein the step (a) further comprises transmitting the WiFi information, the offline store information, and the membership card information to the targeting server. The method of claim 4,
Wherein the step (a) receives the offline store information from the targeting server in a hidden push form. A method for a targeting server to collect offline store information using membership card information,
(a) storing membership card information and user terminal information corresponding to the membership card information in a database;
(b) the membership card is used in a store, and the membership card information and the information of the offline store are transmitted to the membership card affiliate server;
(c) the targeting server receiving the membership card information and the information of the offline store from the membership card affiliate server;
(d) selecting from the database user terminal information corresponding to the membership card information; And
(e) transmitting the information of the off-line store to the selected user terminal;
And stores the acquired offline store information. The method of claim 8,
After the step (e)
(f) the user terminal collecting WiFi information around the user terminal; And
(g) the user terminal transmitting the Wi-Fi information to the targeting server;
The method comprising the steps of: The method of claim 9,
After the step (g)
(h) associating the Wi-Fi information, the offline store information, and the membership card information with each other and storing the information in the database. A method of providing an advertisement by a targeting server using offline store information and Wi-Fi information,
(a) storing membership card information, user terminal information corresponding to the membership card information, offline store information, and WiFi information around the offline store in a database;
(b) receiving location information of a user from the user terminal;
(c) selecting information related to the user location information from the database; And
(d) transmitting the related information to the user terminal;
And an advertisement delivery method. The method of claim 11,
The step (c)
Determining that the user has entered the offline store using the user location information; And
Selecting event information or membership card information in the offline store from the database;
Wherein the advertisement providing method comprises the steps of:

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