KR20140022298A - Advertisement intermediation system and method thereof, apparatus and device supporting the same - Google Patents

Abstract

The present invention relates to a system and method for advertisement meditation, and apparatus and terminals supporting the same. The advertisement meditation system according to the present invention comprises: an advertiser terminal for requesting advertisement information related to advertisement characteristics and advertisement information including an advertisement image; an advertisement mediation service apparatus for generating an advertisement list having advertisement effect information including at least one among a usage rate information through a particular advertisement medium company service device of an advertisement corresponding to the advertisement information, profit producing information based on the corresponding advertisement, the advertisement type, and target information of the advertisement and a plurality of items including the corresponding advertisement; an advertisement medium company service apparatus for receiving the advertisement list, and selecting and displaying a particular advertisement; and a user terminal for accessing the advertisement medium company service apparatus, and browsing through and using the advertisement. [Reference numerals] (100) User terminal; (200) Advertisement mediation service apparatus; (300) Communication network; (400) Advertisement medium company service apparatus; (500) Advertiser terminal

Description

Advertisement Intermediation System And Method, Apparatus And Device supporting the same}

The present invention relates to advertisement mediation, and more particularly, to an advertisement mediation system and method for supporting an advertisement media company to maximize an advertisement effect by selecting and operating an appropriate advertisement, and an apparatus and a terminal supporting the advertisement mediation.

Advertisements are a way to notify certain users of a particular product or service for the purpose of selling goods or for various purposes. Conventional advertisements were made by producing and distributing handbills or installing banners or the like. Recently, with the rapid spread of the Internet, new types of advertisements such as an advertisement through e-mail, a banner advertisement on a homepage, a video content advertisement, and the like are emerging. Such a conventional advertising method on the Internet generally requires an advertiser to ask a publisher who is an operator of a web page to place an advertisement, registers the advertisement file with a publisher server, and when the publisher server outputs the web page, Together. In addition, the analysis of the effect of the advertisement on the web page is generally provided by the media company to the advertiser by examining the number of visitors, the number of clicks and the click rate.

Advertisers, on the other hand, may want to maximize their effectiveness through appropriate costs, hoping to provide the appropriate time and place to suit the characteristics of the ad. On the other hand, the advertising media company hopes to provide the advertisement suitable for the characteristics of the media in the appropriate form at the right time. However, in the conventional advertisement providing system, it is not easy to find an appropriate media company that an advertiser wants, and the advertisement media company has also advertised indiscriminately and variously because it is not easy to obtain advertisements for their own media. Accordingly, the conventional advertisement providing system has a disadvantage in that the consistency or expertise of the advertisement is inferior, and reliable information on such advertisement effect analysis cannot be provided.

Registered Korean Patent No. 10-532621, registered on Nov. 24, 2005 (Name: Online Advertising Effect Analysis System and Method)

Accordingly, the present invention has been proposed to solve the above-mentioned problems of the prior art, and an advertisement brokerage system and method for supporting an advertisement and maximizing profits by selecting and providing an advertisement in accordance with the characteristics of an advertisement media company. It is intended to provide a service device and a terminal supporting the same.

As a means for solving the above-described problems, the present invention provides an advertiser terminal for requesting advertisement information including advertisement-related information and advertisement image related to the characteristics of an advertisement, and a specific advertisement medium company service apparatus for an advertisement corresponding to the advertisement information. Ad mediation service apparatus for generating an advertisement list having at least one of utilization information, corresponding advertisement-based profit generation information, type of advertisement, target audience information of advertisement, and a plurality of items including the advertisement, advertisement An advertisement media company service apparatus for receiving a list, selecting and posting a specific advertisement, and a user terminal connected to the advertisement media company service apparatus to view and use advertisements are provided.

The present invention also receives advertisement information including advertisement-related information and advertisement image related to the characteristics of the advertisement, and provides an advertisement list corresponding to the advertisement information, the device communication unit for providing a list of advertisements created on the basis of the advertisement information to the advertisement media company service device. A list of advertisements having at least one of utilization information, advertisement-based profit generation information, advertisement type, and target audience information of the advertisement, and a plurality of items including the advertisement. It provides an advertising mediation service device for supporting an advertising mediation service, characterized in that it comprises a device control unit for generating and controlling to provide to the advertising media company service device.

The device control unit collects service information including at least one of a service type of an advertisement medium company service device, service page usage information provided by the advertisement medium company service device, service category information, service age group, and related service information. An advertisement list may be generated that includes advertisements related to the information. In addition, when the advertisement medium company service device selects a specific advertisement from the advertisement list, the device controller may guide the advertisement medium company service device that selects and posts the advertisement to the advertiser terminal requesting the selected advertisement.

Meanwhile, the advertisement mediation service device may further include a device storage unit configured to store an advertisement effect information database including an advertisement list and advertisement effect information. In this case, the device controller controls to update the advertisement effect information database by collecting at least one of user age information, gender information, taste or interest information, and product purchase information of a user terminal using a specific advertisement posted on an advertisement media company service device. can do.

The present invention also provides a mediation communication unit for receiving an advertisement list including advertisements to which advertisement advertisement information of the advertisement is mapped, advertisement mediation providing selected advertisement information based on advertisement effect information among the received advertisement list. A media company control unit configured to provide a service device and control a reception and posting of the advertisement, and a media company storage unit to store a service page for storing the received advertisement and a service page for outputting the advertisement, wherein the advertisement effect information is stored in the advertisement information. An advertisement media company service apparatus including at least one of utilization rate information of a corresponding advertisement through a specific advertisement medium company service apparatus, corresponding advertisement-based profit generation information, a type of advertisement, and target audience information of the advertisement.

Herein, the media company controller checks a predetermined predetermined condition, checks whether the advertisement effect information corresponds to a predetermined condition, controls to automatically select at least one advertisement having the corresponding advertisement effect information, or checks the predetermined predetermined condition. The controller may determine whether the advertisement effect information matches a predetermined condition and display at least one advertisement on the media company display unit for selecting at least one advertisement having the advertisement effect information. In addition, the media company control unit may start the selected advertisement on the service page, and control to provide the advertisement mediation service apparatus with information regarding the use of the advertisement when the corresponding advertisement is read and used by the user terminals.

The present invention also comprises the steps of collecting the advertisement effect information corresponding to the advertisement received from the advertiser, the advertisement mediation service device, generating the advertisement list to which the advertisement and the advertisement effect information is mapped, the generated advertisement list Providing a specific advertisement selected by the advertisement media company service apparatus to the advertisement media company service apparatus, and posting the selected specific advertisement by the advertisement media company service apparatus. The advertisement effect information may provide an advertisement intermediation method including at least one of utilization rate information of a specific advertisement medium company service device of an advertisement corresponding to the advertisement information, corresponding advertisement-based profit generation information, type of advertisement, and target audience information of the advertisement. do.

The generating of the advertisement list may include at least one of a service type of the advertisement media company service device, service page usage information provided by the advertisement media company service device, service category information, service age group, and related service information. Collecting service information, and generating an advertisement list including advertisements related to the service information.

Meanwhile, when the advertisement media company service device selects a specific advertisement from the list of advertisements, the above-described advertisement mediation method guides the advertisement medium company service device to select and post an advertisement to the advertiser terminal requesting the selected advertisement. And collecting at least one of user age information, gender information, taste or interest information, and product purchase information of the user terminal using the specific advertisement, and updating the advertisement effect information stored in the advertisement mediation service device. .

Meanwhile, in the above-described advertisement mediation method, the step of confirming a predetermined condition set by the advertisement media company service apparatus, automatically selecting at least one advertisement having advertisement effect information corresponding to the predetermined condition, or advertising effect information satisfying the predetermined condition The method may further include displaying at least one advertisement having a.

In addition, the present invention provides a computer readable recording medium having recorded thereon a program for executing the above-described advertisement mediation method.

As described above, according to an advertisement mediation system and method, and an apparatus and a terminal supporting the same, in mediating an advertisement among a plurality of advertisers and an advertising media company, the advertisement fits the characteristics of the advertisement. Advertisement can be maximized by advertising through appropriate time and media, and advertising media companies can be provided with advertisements suitable for their media characteristics in the appropriate form at the right time to satisfy both advertisers and advertising media companies. It works. In addition, by allowing the advertisement to be made through the selection of an advertising media company suitable for the characteristics of the advertisement, it is possible to support the maximization of the advertising effect and improved profit generation.

1 is a block diagram showing the configuration of an advertisement mediation system according to an embodiment of the present invention.
2 is a block diagram illustrating in more detail the configuration of an advertisement mediation service apparatus in the configuration of an advertisement mediation system according to an exemplary embodiment of the present invention.
3 is a block diagram showing the configuration of the device control unit of the configuration of the advertisement mediation service device of the present invention in more detail.
4 is a block diagram illustrating in more detail the configuration of an advertisement media company service apparatus according to an exemplary embodiment of the present invention.
5 is a message flow diagram between system configurations for explaining an advertisement mediation method according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Note that, in the drawings, the same components are denoted by the same reference numerals as possible. Further, the detailed description of known functions and configurations that may obscure the gist of the present invention will be omitted.

It should be noted that the embodiments of the present invention disclosed in the present specification and drawings are only illustrative of the present invention in order to facilitate the understanding of the present invention and are not intended to limit the scope of the present invention. It will be apparent to those skilled in the art that other modifications based on the technical idea of the present invention can be carried out in addition to the embodiments disclosed herein.

1 schematically illustrates an advertisement mediation system according to an embodiment of the present invention.

Referring to FIG. 1, the advertisement mediation system 10 of the present invention may include an advertisement mediation service apparatus 200, an advertisement media company service apparatus 400, an advertiser terminal 500, and a user terminal 100. . In addition, the advertisement mediation system 10 may include a communication network 300 for supporting signal transmission and reception between the above-described components.

The advertisement mediation system 10 having such a configuration provides various advertisement effects related to the advertisement when the advertisement mediation service apparatus 200 provides the advertisement medium company service apparatus 400 in the form of a list in the form of a list. By providing the information together, the operator of the advertisement media company service apparatus 400 may support a specific advertisement or a advertisement corresponding to a predetermined predetermined condition to be posted. Accordingly, the advertisement mediation system 10 of the present invention supports the advertisement media company service device 400 to more effectively post the advertisement requested by the advertisement medium company service device 400, and the advertisement medium company service device 400 also provides the device. Depending on the characteristics or the characteristics of the media operated by the media company, we can assist in posting appropriate advertisements.

The communication network 300 may include a communication channel between the user terminal 100 and the advertising media company service apparatus 400, a communication channel between the advertising media company service apparatus 400 and the advertisement mediation service apparatus 200, the advertisement mediation service apparatus 200, and the advertiser. It may support to establish a communication channel between the terminals (500). The communication network 300 is configured in a form capable of supporting various communication networks, such as a mobile communication network for supporting the user terminal 100, an internet network for supporting the advertisement brokerage service device 200, and the advertisement media company service device 400. Can be.

For example, the communication network 300 may be configured as a mobile communication network to support a connection between the user terminal 100 and the advertisement media company service apparatus 400. In addition, the communication network 300 may transmit a web page provided by the advertisement media company service apparatus 400 to the user terminal 100. In this case, at least one specific advertisement designated by the advertisement media company service apparatus 400 may be disposed on a web page transmitted by the communication network 300. When the user terminal 100 selects or uses specific advertisements, corresponding advertisement usage information may be transmitted to the advertisement mediation service apparatus 200 through the communication network 300. In addition, the communication network 300 may be configured as an internet network to support a connection between the user terminal 100 and the advertisement media company service apparatus 400. Meanwhile, the communication network 300 may transmit the advertisement list including the advertisement effect information provided by the advertisement brokerage service apparatus 200 to the advertisement media company service apparatus 400. The communication network 300 transmits the advertisement selection information selected by the advertisement media company service apparatus 400 to the advertisement mediation service apparatus 200. Thereafter, the communication network 300 may support transmission and reception of a signal for a contract between the advertisement media company service apparatus 400 and the advertisement mediation service apparatus, and may transmit the contract result to the advertiser terminal 500.

The advertiser terminal 500 may be a terminal operated by at least one advertiser requesting an advertisement to the advertisement mediation service device 200. Such a plurality of advertisers may access the advertisement mediation service device 200 based on each terminal, and request advertisements as necessary. In this case, the advertiser may request to post a pre-made advertisement on a service page of a specific advertisement medium or request an advertisement concept and request an advertisement production accordingly. On the other hand, the advertiser terminal 500 may provide information on how long and how much to pay for the advertisement and how long the advertisement is to be posted with a specific advertisement request. In addition, the advertiser operating the advertiser terminal 500 may also specify the criteria for the number of clicks and the number of specific advertisements according to the characteristics of the Internet advertisement. Meanwhile, the advertiser terminal 500 may provide information on the characteristics of the corresponding advertisement, main targets such as age or gender, advertisement description, etc. while requesting an advertisement.

The advertisement brokerage service apparatus 200 may store and manage advertisements provided by the advertiser terminal 500 in a list form. The advertisement mediation service device 200 may provide a list including the advertisements to the advertisement media company service device 400. In particular, the advertisement mediation service apparatus 200 of the present invention may support to collect advertisement effect information related to the corresponding advertisement and to include the collected advertisement effect information in the advertisement list. In this case, the advertisement effect information may include category information of an advertisement, an advertisement preference target group, profit information of another media that posted the advertisement, advertisement exposure information, and the like.

When the advertisement media company service device 400 specifies that a specific advertisement is to be published in the advertisement list provided to the advertisement media company service device 400, the advertisement mediation service device 200 may deliver the advertisement to the advertisement medium company service device 400. Can be. In this process, the advertisement mediation service apparatus 200 may perform negotiation support for cost negotiation between the advertiser terminal 500 and the advertisement media company service apparatus 400 as necessary. Meanwhile, the advertisement mediation service apparatus 200 may check the view or use information of the advertisement posted through the advertisement media company service apparatus 400, collect information on the advertisement, and transmit the information to the advertiser terminal 500. In this case, the advertisement mediation service apparatus 200 may update the advertisement effect information database by using the advertisement viewing or usage information. In addition, the advertisement mediation service apparatus 200 may support updating the advertisement list to which the advertisement effect information is applied.

The advertising media company service apparatus 400 is a device for providing a service page for outputting an advertisement. The advertisement media company service device 400 may be at least one device that provides information related to a specific company such as an internet shopping mall, an internet portal site, an internet press, etc. based on a communication network. In particular, the advertisement media company service apparatus 400 may operate a service page provided based on a specific network for providing related information, for example, an internet network. This service page may include at least one advertisement.

The advertisement placed on the service page may be a part related to the revenue model of the advertisement media company service apparatus 400. Accordingly, a specific advertisement may be designated from the advertisement list provided by the advertisement mediation service apparatus 200, and the designated advertisement may be assigned. The cost of placing at a specific position on the service page can be stored. In this case, the advertisement media company service apparatus 400 may mainly place a specific advertisement according to the characteristics of the advertisement medium company. For example, when the advertising media company service apparatus 400 is an operating device of a company that provides food and food-related information, it is preferable that a specific advertisement is output of an advertisement related to food or an advertisement related to food storage through a service page. can do. Substantially, various advertisements may be output on a service page operated by a specific advertisement media company service device 400, but a device manager or an operator may be limited and reliable for the purpose of image management, reliability, and business permanence. It is desirable to provide an advertisement through a service page.

The advertising media company service apparatus 400 may provide information related to a service provided by the advertising media company while registering an advertisement order with the advertisement mediation service apparatus 200. That is, the advertisement media company service apparatus 400 may provide the advertisement mediation service apparatus 200 with the kind of service provided by the advertisement media company, the service page usage information, service category information, service age group, and related service information.

The user terminal 100 may be not only mobile communication terminals but also various terminals such as a notebook or a desktop terminal using a service page provided by the advertisement media company service apparatus 400 through the communication network 300. That is, the user terminal 100 of the present invention is not limited to a specific form or a mounted communication module, but is included in a corresponding service page while using a service page provided by the advertisement media company service apparatus 400 through the communication network 300. It may have any one of a variety of terminal forms that can be viewed and used advertising.

The user terminal 100 may include a communication unit for accessing the advertising media company service apparatus 400 through the communication network 300, and may receive and output a service page provided by the advertising media company service apparatus 400. The user terminal 100 may include an input unit for selecting at least one advertisement included in a corresponding service page or a display unit of an input function, and the user terminal 100 may be a web page linked to the advertisement when a specific advertisement is selected. Can be moved. In this case, a history of selecting and using a specific advertisement by the user terminal 100 may be transmitted to the advertisement mediation service apparatus 200 through the communication network 300. To this end, a prior agreement may be made that the information on the service page use of the user terminal 100 and the advertisement selection and use included in the service page may be collected and used by the advertisement mediation service device 200. For example, the user terminal 100 may perform an agreement with respect to the above-described prior agreement in order to use a service page provided by the advertisement media company service apparatus 400. Accordingly, when the user terminal 100 uses the service page provided by the advertisement media company service apparatus 400, the user's age group information, gender information, taste or interest information, item purchase information, etc. of the user terminal 100 may be displayed. May be collected by the device 200.

As described above, the advertisement mediation system 10 may support the advertisement media company service apparatus 400 to select an advertisement to be posted based on the advertisement effect information. Accordingly, the advertisement mediation system 10 of the present invention can appropriately select and post an advertisement that matches the characteristics or operation purpose of the advertisement media company service apparatus 400, so that both the advertisement media company service apparatus 400 and the advertiser have an appropriate advertisement effect. And to help them earn profits.

2 is a view showing in more detail the advertising intermediary service device 200 according to an embodiment of the present invention.

Referring to FIG. 2, the advertisement mediation service device 200 of the present invention may include a device communication unit 210, a device storage unit 250, and a device control unit 260. In addition, the advertisement brokerage service apparatus 200 may further include an input unit, a display unit, etc. for controlling device operation or inputting information by an administrator.

The advertisement mediation service device 200 having such a configuration performs a connection to the communication network 300 through the device communication unit 210, and accesses the advertiser terminal 500 and the advertisement media company service device 400 through the communication network 300. Can be done. The advertisement brokerage service device 200 receives an advertisement from the advertiser terminal 500, and provides the advertisement list company service device 400 with the advertisement list created based on the advertisement. In this case, the advertisement mediation service apparatus 200 includes advertisement effect information in an advertisement list, so that the advertisement selection service meets a predetermined criterion specified by the advertisement media company service apparatus 400 or a specific advertisement by an administrator of the advertisement media company service apparatus 400. Can support selection.

To this end, the device communication unit 210 supports communication channel establishment with the advertiser terminal 500 and the advertisement media company service device 400 through the communication network 300. In addition, the device communication unit 210 may receive advertisement information from the advertiser terminal 500, and transmit the received advertisement information to the device controller 260. In this case, the received advertisement information may include an advertisement, various information related to the advertisement, for example, a description of the advertisement, information on a main target audience, and the like. When a communication channel is established with the advertisement media company service device 400, the device communication unit 210 may deliver the advertisement list 253 containing the advertisement effect information to the advertisement medium company service device 400 under the control of the device controller 260. have. Meanwhile, the device communication unit 210 may receive usage information of the user terminals 100 for the advertisement posted by the advertisement media company service apparatus 400, and the received usage information may be transmitted to the device controller 260.

The device storage unit 250 stores data generated during various programs and operation processes required for operating the advertisement mediation service device 200. In particular, the device storage unit 250 may include an advertisement effect information database 251 and an advertisement list 253.

The advertisement effect information database 251 maps and stores advertisement related information about a specific advertisement provided by the advertiser terminal 500 to the advertisements. In this case, the advertisement effect information database 251 may map and store characteristic information of a specific advertisement, main target audience information of the advertisement, and description information of the advertisement. In addition, the advertisement effect information database 251 may include category information of a specific advertisement, advertisement media company information that has already posted the advertisement, usage information used by the user terminals 100 on the advertisement page of the advertisement medium's service page, and the advertisement posting. It may further store profit information of a specific advertisement medium obtained through the information, information on a preference layer that actually prefers the corresponding advertisement, exposure type information of the advertisement, and the like. Information stored in the advertisement effect information database 251 may be used to generate the advertisement list 253.

The advertisement list 253 is a list created based on the advertisement effect information database 251. The advertisement list 253 may include at least one advertisement included in the advertisement effect information database 251 and advertisement effect information mapped to the advertisement. The advertisement list 253 may be generated to be provided to a specific advertisement media company. In particular, the advertisement list 253 is an advertisement media company service device that is mapped to the corresponding information based on the service type, corresponding service page usage information, service category information, service age group, and related service information of the advertisement media company service device 400. May consist of advertisements for 400. Accordingly, the advertisement list 253 including at least one advertisement and advertisement effect information may be provided to the plurality of advertisement media company service apparatuses 400, and the advertisement list 253 including the plurality of advertisements may include a plurality of advertisements. Although it may be provided to the media company service apparatus 400, it may be provided to only one advertisement media company service apparatus 400.

The device controller 260 is a component that supports various signal processing and data processing for the operation of the advertisement mediation service device 200. The device controller 260 writes the advertisement received from the advertiser terminal 500 into the advertisement effect information database 251 and generates an advertisement list 253 for the at least one specific advertisement media company service apparatus 400. The device controller 260 may provide the advertisement list 253 to the advertisement media company service device 400 and support the advertisement media company service device 400 to post the selected advertisement. In addition, the device controller 260 may collect the usage information of the advertisement posted through the advertisement media company service apparatus 400 and control to update the advertisement effect information database 251 using the collected information. To this end, the device controller 260 may include a configuration as shown in FIG. 3 described below.

3 is a view showing in more detail the device control unit 260 of the advertisement mediation service device 200 configuration of the present invention.

Referring to FIG. 3, the device controller 260 may include an advertisement effect information collecting unit 261 and an information providing unit 263.

The advertisement effect information collecting unit 261 collects advertisement effect information on an advertisement output or to be output to the at least one specific advertisement media company service device 400 requested by the advertiser terminal 500 and based on the advertisement effect information. This configuration manages the database 251. That is, the advertisement effect information collecting unit 261 collects advertisement related information provided by the advertiser terminal 500 while providing an advertisement and information related to actual use of a specific advertisement posted through a service page of the advertisement media company service apparatus 400. Based on this, the advertisement effect information database 251 may be managed.

In more detail, when the advertisement terminal 500 provides advertisement information including advertisements and advertisement-related information, the advertisement effect information collecting unit 261 indexes the provided advertisements and maps the advertisement-related information to the advertisements. A specific item of the advertisement effect information database 251 may be generated. As described above, the advertisement related information may include a description of the advertisement and information on the main target audience. Meanwhile, the advertisement effect information collecting unit 261 may collect usage information when the user terminal 100 visiting the service page of the advertisement media company service apparatus 400 that has posted the advertisement has selected and used the advertisement. To this end, the advertisement effect information collecting unit 261 may obtain a consent for collecting information with the user terminal 100 using the service page of the advertisement media company service apparatus 400 in advance. The advertisement usage information of the user terminal 100 is information on actual utilization rate for the corresponding advertisement provided through the specific advertisement media company service device 400, the selected advertisement is moved to the service page linked to the advertisement, and provided in the corresponding advertisement. It may include information on whether or not to purchase the goods. In addition, the advertisement usage information may include age band information, gender information, etc. of the user terminal 100 that selects and uses the corresponding advertisement.

The information provider 263 generates the advertisement list 253 based on the information stored in the advertisement effect information database 251. In particular, the information provider 263 may collect service related information of the advertising media company service apparatuses 400, and generate an advertisement list 253 to be provided to the specific advertising media company service apparatus 400 based on the collected service related information. Can be. In more detail, the information provider 263 may classify the information stored in the advertisement effect information database 251 for each region and collect advertisements related to the specific region. For example, the information provider 263 may generate advertisement list 253 by collecting advertisements associated with the Gangnam region. In this case, the generated advertisement list 253 may include at least one advertisement media company service device 400 having a relevance to the Gangnam region, for example, an advertisement media company service device 400 operating a service page associated with a large bookstore located in Gangnam. It may be provided to an advertisement media company service device 400 for operating a service page associated with a movie theater located.

Also, the information provider 263 may generate the advertisement list 253 by collecting the same kinds of advertisements with respect to the information stored in the advertisement effect information database 251. For example, the information provider 263 may generate an advertisement list 253 by collecting certain kinds of advertisements such as food, furniture, clothes, etc. among advertisements received from the advertiser terminal 500. In addition, the information provider 263 may select the advertisement media company service apparatuses 400 for providing the corresponding advertisement list 253 as an advertisement medium company associated with the above-described specific type. For example, an advertisement related to food may be provided to an advertisement service provider providing food ingredients, an advertisement related to furniture to an advertisement service provider providing building materials, and an advertisement related to clothes may be provided to an advertisement service provider related to travel or accommodation. Can be. Each advertisement media company service apparatus 400 may select a specific advertisement from the received advertisement list 253, and advertisement selection information may be provided to the information providing unit 263.

If the specific advertisement medium company service apparatus 400 selects a specific advertisement included in the advertisement list 253, the information providing unit 263 contracts to post the selected advertisement to the advertisement medium company service apparatus 400, The advertisement medium company service device 400 may be provided. In this case, the provided advertisement may include link information for moving to a page where additional information of goods or services related to the advertisement can be checked. The information provider 263 may provide the advertiser terminal 500 with information allocated to the advertisement medium company service apparatus 400.

4 is a diagram illustrating in detail the advertisement media company service apparatus 400 according to an embodiment of the present invention.

Referring to FIG. 4, the advertisement media company service apparatus 400 may include a configuration of a media company communication unit 410, a media company storage unit 450, and a media company control unit 460. In addition, the advertisement media company service apparatus 400 may include a configuration of a display unit that may output corresponding information to select a particular advertisement from the received advertisement list 253.

Media company communication unit 410 is a configuration that supports the communication function of the advertising media company service apparatus 400. The media company communication unit 410 may support the formation of a communication channel for supporting the connection of the user terminal 100 using the communication network (300). Based on this, the media company communication unit 410 may provide the user terminal 100 with a service page 451 including at least one advertisement 453. Meanwhile, the media company communication unit 410 may support the establishment of a communication channel with the advertisement mediation service device 200. The advertisement list 253 may be received from the advertisement mediation service device 200 through a communication channel formed by the media company communication unit 410. The received advertisement list 253 may be delivered to the media company controller 460. The media company communication unit 410 may receive the advertisement by transmitting the selected advertisement information to the advertisement mediation service device 200 when the advertisement is selected. The received advertisement may be provided to the user terminals 100 included in the service page and accessed. Meanwhile, when the user terminal 100 accesses and selects and uses a specific advertisement, the media company communication unit 410 may provide the advertisement mediation service apparatus 200 with information about the advertisement.

The media company storage unit 450 stores various programs and data necessary for operating the advertisement media company service apparatus 400. In particular, the media company storage unit 450 may include a service page 451 and an advertisement 453.

The service page 451 may be configured differently according to the type of the user terminal 100 to which the service page 451 is connected. For example, if the user terminal 100 is a mobile device having a display part of a predetermined size or less, the service page 451 may be a mobile page. In addition, when the user terminal 100 is a device having a display unit of a predetermined size or more, the service page 451 may be a page for a general terminal. The mobile page and the general terminal page may have different kinds of advertisements, sizes of advertisements, contents of advertisements, and the like.

The advertisement 453 may be an advertisement corresponding to at least one kind of various kinds received from the advertisement mediation service device 200. The advertisement 453 stored in the media company storage unit 450 includes an image or text to be output on the service page 451, link information for use according to a corresponding advertisement selection, and location information to be output on the service page 451. can do. The output position of the service page 451 on which the advertisement 453 is to be output may be determined in the process of accepting the advertisement, and may be changed as necessary or as negotiation proceeds. The advertisement 453 may be removed from the corresponding service page 451 when a predetermined time or a predetermined number of exposures have elapsed. A certain amount of time and a predetermined number of impressions may also be determined in the process of initially accepting an advertisement, and may be changed by negotiation later.

The media company control unit 460 supports the output of the service page 451 stored in the media company storage unit 450. In this case, the media company controller 460 may support to arrange and output a predetermined contract or defined specific advertisement 453 at a predetermined position of the corresponding service page 451. The media company control unit 460 controls the media company communication unit 410 to support the connection of the user terminals 100. Here, the media company controller 460 may support to provide the service page 451 in which the above-described advertisements 453 are arranged when the user terminals 100 request access.

Meanwhile, when the specific user terminal 100 requests selection and use of a specific advertisement output on the service page 451, the media company controller 460 checks link information linked to the corresponding advertisement 453. In addition, the media company control unit 460 may provide a specific advertisement page written in the link information to the user terminal 100 or support communication channel formation with a service device that provides the advertisement page. According to the selection and use of the specific advertisement 453, the media company controller 460 may support the advertisement mediation service device 200 to transmit usage information according to the selection and use of the advertisement 453.

The media company controller 460 may operate a predetermined criterion to automatically select and accept a specific advertisement among advertisements included in the advertisement list 253 provided by the advertisement brokerage service apparatus 200. In more detail, the media company control unit 460 prepares criteria for predefined periods, for example, a predetermined period of time, a predetermined number of exposures, an advertisement of a specific category or type of service, a specific age range and a specific gender, and the like. It may be determined whether the advertisement list 253 provided by the device 200 includes an advertisement that meets the above criteria. The media company controller 460 may support to automatically accept a corresponding advertisement when a specific advertisement that meets the above criteria is included in the advertisement list 253. Alternatively, the media company controller 460 may extract at least one advertisement that meets the above criteria among the advertisements included in the advertisement list 253 and output the at least one advertisement to the media company display so that the device manager can make a final selection. Alternatively, when the media company controller 460 receives the advertisement list 253 from the advertisement mediation service apparatus 200 without applying the above-described criteria, the media company controller 460 may output the same to the display unit so that the device administrator can confirm the advertisement list 253. When a particular advertisement is selected from the advertisement list 253 for publication, the media company controller 460 may provide the specific advertisement selection information to the advertisement brokerage service apparatus 200. When the media company controller 460 receives the advertisement from the advertisement brokerage service device 200, the media company controller 460 may store the media company storage unit 450 in the media company storage unit 450 and arrange the advertisement at the specific location of the service page 451.

When the media company control unit 460 receives a request for the extension posting for the specific advertisement 453 previously stored in the media storage unit 450, the media company control unit 460 may perform extension posting according to the approval of the device manager. . In this case, the media company control unit 460 may adjust the position in the output service page 451 of the advertisement 453 or adjust the output time zone or the number of exposures according to the additional negotiation. When the advertisement mediation service device 200 performs post management on a specific advertisement, the media company control unit 460 receives an alarm on the exposure expiration condition for the specific advertisement 453 from the advertisement mediation service device 200 and exposes the exposure. Depending on the expiration conditions, the advertisement can be suspended. The media company control unit 460 registers another registered advertisement at the location of the corresponding service page 451 when the posting of the specific advertisement 453 is stopped, or when there is no additional advertisement, a specific advertisement or specific information is created. It can support automatically.

5 is a message flow diagram illustrating an advertisement mediation method based on an advertisement mediation system according to an embodiment of the present invention.

Referring to FIG. 5, in the advertisement mediation method of the present invention, the advertiser terminal 500 requests an advertisement from the advertisement mediation service apparatus 200 in step 501. In this case, the advertiser terminal 500 may prepare and provide an advertisement to be requested in advance, or may request a production from the advertisement brokerage service apparatus 200. In this case, the advertiser terminal 500 may provide advertisement related information related to the advertisement to the advertisement mediation service apparatus 200 together.

When the advertisement is requested from the advertiser terminal 500, in step 503, the advertisement mediation service apparatus 200 performs advertisement analysis and collects advertisement effect information. In this case, the advertisement mediation service apparatus 200 collects advertisement related information and advertisement posting history information, advertisement posting profit information of a specific advertisement medium posting the advertisement, utilization rate information of users according to the advertisement posting, and advertisement effect information. Can be stored as.

When advertisement effect information on a specific advertisement is collected, the advertisement mediation service apparatus 200 generates an advertisement list 253 in step 505. In this case, the advertisement brokerage service apparatus 200 may generate an advertisement list 253 by mapping at least one advertisement and advertisement effect information on the corresponding advertisement. In particular, the advertisement brokerage service apparatus 200 collects service information on the advertisement media company service apparatus 400 to receive the advertisement, checks advertisements matching the corresponding service information through the advertisement effect information, and checks the specific advertisement media company service apparatus ( 400 may generate an ad list 253 containing ads that would be preferred.

When the advertisement list 253 is generated, the advertisement brokerage service apparatus 200 provides the advertisement list 253 to the advertisement media company service apparatus 400 in operation 507. The advertisement media company service apparatus 400 selects a specific advertisement from the advertisement list 253 and provides the selection information to the advertisement mediation service apparatus 200 in step 509. The advertisement mediation service apparatus 200 provides the advertisement media company service apparatus 400 with the advertisement selected by the advertisement media company service apparatus 400 in step 511. In this case, the provided advertisement includes link information. Accordingly, when the user terminal 100 selects the corresponding advertisement, the user terminal 100 moves to a service page that is separately provided for use of an advertised item or service, or the advertiser terminal 500 ) May be moved to a service page operated by the user, or may be moved to a service page provided by the advertising brokerage service device 200 which is pre-arranged or provided by the advertisement media company service device 400. Meanwhile, the advertisement media company service apparatus 400 checks the advertisement list 253 to comprehensively examine which advertisements are well suited to it, which advertisements have high user utilization rates, and which advertisements have good profits, and then select specific advertisements. Can be performed.

In addition, the advertisement mediation service apparatus 200 may transmit a notification about posting of the advertisement requested to the advertisement media company service apparatus 400 to the advertiser terminal 500 in step 513. Accordingly, the advertiser terminal 500 may check which advertisement media company service device 400 is provided with his advertisement, and may pay a pre-arranged payment according to the advertisement effect.

As described above, the advertisement mediation system and method of the present invention, and a device and a terminal supporting the same, allow the advertisement medium company service apparatus 400 to select advertisements selected and posted based on the advertisement effect information. Support information verification. Accordingly, the present invention enables the advertisement media company service device 400 to reasonably select advertisements that match well with the service characteristics of the advertisement media company, and may have an advertising synergy effect, thereby maximizing the advertisement effect and improving profits. do.

Meanwhile, the above-described advertisement mediation method according to the embodiment of the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer-readable recording medium. At this time, the computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination. On the other hand, the program instructions recorded on the recording medium may be those specially designed and configured for the present invention or may be available to those skilled in the art of computer software.

The computer-readable recording medium includes a magnetic recording medium such as a magnetic medium such as a hard disk, a floppy disk and a magnetic tape, an optical medium such as a CD-ROM and a DVD, a magnetic disk such as a floppy disk, A magneto-optical media, and a hardware device specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like.

In the above description, the program instructions may include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. And the hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention.

In the above description of the preferred embodiments through the specification and drawings with respect to advertising mediation function according to an embodiment of the present invention, although specific terms are used, it is only easy to explain the technical content of the present invention and help the understanding of the invention It is only used in a general sense for this purpose, the present invention is not limited to the above-described embodiment. That is, it is apparent to those skilled in the art that various embodiments based on the technical idea of the present invention are possible.

According to the present invention, a mediation system and method and an apparatus and a terminal supporting the same can be used to mediate an advertisement among a plurality of advertisers and advertising media companies. Advertising through the media and media can be maximized, and advertising media companies are provided with advertisements that meet their media characteristics in the appropriate form at the appropriate time, which can satisfy both advertisers and advertising media companies. have. In addition, by allowing the advertisement to be made through the selection of an advertising media company suitable for the characteristics of the advertisement, it is possible to support the maximization of the advertising effect and improved profit generation.

10: Ad mediation system
100: user terminal 200: advertising intermediary service device
210: device communication unit 250: device storage unit
260: Device control unit 300:
400: advertisement media company service device 410: media company communication unit
450: media company storage unit 460: media company control unit

Claims (15)

An advertiser terminal requesting advertisement information including advertisement related information and advertisement image related to the characteristics of the advertisement;
And advertisement effect information including at least one of utilization rate information of a specific advertisement medium company service device of the advertisement corresponding to the advertisement information, corresponding advertisement-based profit generation information, the type of the advertisement, and target audience information of the advertisement. An advertisement mediation service apparatus generating an advertisement list having a plurality of items;
An advertisement media company service apparatus for receiving the advertisement list and selecting and posting a specific advertisement;
A user terminal accessing the advertisement media company service device to view and use the advertisement;
Advertising intermediary system comprising a. A device communication unit for receiving advertisement information including advertisement related information and advertisement image related to the characteristics of the advertisement, and providing the advertisement list prepared based on the advertisement information to the advertisement media company service apparatus;
And advertisement effect information including at least one of utilization rate information of a specific advertisement medium company service device of the advertisement corresponding to the advertisement information, corresponding advertisement-based profit generation information, the type of the advertisement, and target audience information of the advertisement. An apparatus control unit for generating an advertisement list having a plurality of items and controlling the advertisement list to be provided to the advertisement media company service apparatus;
Advertising mediation service device that supports the advertising mediation service comprising a. 3. The method of claim 2,
The device control unit
Collect service information including at least one of a service type of the advertisement service company service device, service page usage information provided by the advertisement service company service device, service category information, service age group, and related service information; Ad mediation service apparatus for supporting an advertisement mediation service, characterized in that for generating a list of advertisements containing related advertisements. 3. The method of claim 2,
The device control unit
When the advertisement media company service device selects a particular advertisement from the advertisement list, the advertisement media company service device for guiding the advertisement medium company service device for selecting and posting the advertisement to the advertiser terminal requesting the selected advertisement is provided. Service device. 3. The method of claim 2,
And a device storage unit for storing an advertisement effect information database composed of the advertisement list and the advertisement effect information. The method of claim 5,
The device control unit
And collecting at least one of user age information, gender information, taste or interest information, and product purchase information of a user terminal using a specific advertisement posted on the advertisement media company service device to update the advertisement effect information database. Ad mediation service device supporting the ad mediation service. A media company communication unit receiving an advertisement list including advertisements and advertisements to which advertisement effect information of the advertisement is mapped;
A media company control unit for providing selected advertisement information selected based on the advertisement effect information among the received advertisement lists to an advertisement brokerage service apparatus providing the advertisement list, and controlling to receive and post the corresponding advertisement;
And a media company storage configured to store a service page for storing the received advertisement and a service page for outputting the advertisement.
The advertisement effect information
An advertisement brokering service comprising at least one of utilization rate information of a specific advertisement media company service apparatus of an advertisement corresponding to the advertisement information, corresponding advertisement-based profit generation information, a type of the advertisement, and target audience information of the advertisement; Advertising media company service device to use. The method of claim 7, wherein
The media company control unit
Checking a predetermined schedule condition and controlling to automatically select at least one advertisement having advertisement effect information meeting the predetermined condition;
Ad media agency service apparatus using an advertisement mediation service, characterized in that the control to display at least one advertisement having the corresponding advertisement effect information on the media company display. The method of claim 7, wherein
The media company control unit
The advertisement media company service using the advertisement brokerage service, characterized in that the selected advertisement is displayed on the service page, and when the corresponding advertisement is read and used by the user terminals, the advertisement advertisement service is controlled to be provided to the advertisement brokerage service device. Device. Collecting, by the advertisement mediation service device, advertisement effect information corresponding to the advertisement received from the advertiser;
Generating, by the advertisement mediation service device, an advertisement list to which the advertisement and the advertisement effect information are mapped;
Providing the generated advertisement list to a specific advertisement media company service device;
Providing, by the advertisement mediation service apparatus, a specific advertisement selected by the advertisement media company service apparatus to the advertisement media company service apparatus;
Posting, by the advertisement media company service apparatus, the selected specific advertisement;
Including;
The advertisement effect information
And at least one of utilization rate information of a specific advertisement medium company service apparatus of an advertisement corresponding to the advertisement information, corresponding advertisement-based profit generation information, a type of the advertisement, and target audience information of the advertisement. The method of claim 10,
Generating the advertisement list
The advertisement mediation service apparatus includes at least one of a service type of the advertisement media company service device, service page usage information provided by the advertisement media company service device, service category information, a user age group of a user terminal using a service, and related service information. Collecting service information, and generating an advertisement list including advertisements related to the service information. The method of claim 10,
When the advertisement medium company service device selects a specific advertisement from the advertisement list, guiding the advertisement medium company service device to select and post the advertisement to an advertiser terminal requesting the selected advertisement;
Advertising mediation method further comprising a. The method of claim 10,
Collecting at least one of user age information, gender information, taste or interest information, and product purchase information of a user terminal using a specific advertisement posted on the advertisement media company service device to update the advertisement effect information stored in the advertisement mediation service device; step;
Advertising mediation method further comprising a. The method of claim 10,
Confirming, by the advertisement media company service apparatus, a predetermined condition that is set;
Automatically selecting at least one advertisement having advertisement effect information satisfying the predetermined condition among advertisements included in the advertisement list, or displaying at least one advertisement having advertisement effect information satisfying the predetermined condition;
Advertising mediation method further comprising a. The computer-readable recording medium which recorded the program which performs the advertisement mediation method of any one of Claims 10-14.

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