KR20130049606A - Method for displaying each distributor and integration shopping mall system for the same - Google Patents

Abstract

PURPOSE: A member store exposure method and an integrated shopping mall system are provided to expose products corresponding to exposure levels of sellers, thereby supplying fairness of a display of seller products. CONSTITUTION: An advertiser requests an advertisement to an advertisement server through a terminal(S601). The advertisement server provides advertisement information to an integrated server and a seller server(S602). The integrated server exposes simple product information of each seller and exposes the advertisement information corresponding to advertisement posting conditions(S603). When a client clicks the simple product information in a shopping mall site, the seller server exposes the whole product information and the advertisement information corresponding to the advertisement positing conditions(S604,S605). [Reference numerals] (AA) Start; (BB,DD) No; (CC,EE) Yes; (FF) End; (S601) Request an advertisement; (S602) Provide advertisement information; (S603) Expose the advertisement information and product information of each seller in an integrated shopping mall; (S604) Site moves?; (S605) Expose the advertisement information and detail product information in a seller site; (S606) Pay through the integrated shopping mall; (S607) Pay in the seller site; (S608) Deliver the detail product information; (S609) Pay in the integrated shopping mall; (S610) Compensate an event

Description

METHOD FOR DISPLAYING EACH DISTRIBUTOR AND INTEGRATION SHOPPING MALL SYSTEM FOR THE SAME}

The present invention relates to a method of exposing a product according to the exposure level of the businesses (sellers) and the integrated shopping mall system for it, and more particularly, the amount (or value) of advertisements sent from the shops (sellers) shopping malls ) To adjust the sales volume (sales) of the company (seller) entered in proportion to).

On-line community formation and various services using the same are becoming more and more common with the advancement of network technology, and in particular, the formation of various communities among members using the Internet is beyond the scope of offline activities.

At present, most online activities are naturally performed by forming a consensus among members or providing another benefit to members through membership registration, systematic membership management, and various sharing.

On the other hand, online commerce has been activated with the advancement of network technology, and e-commerce activity has exploded with the introduction of technology that can solve problems such as payment, authentication and security on the Internet. In a world where such e-commerce behavior is common, consumers spend a lot of time and effort to find ways to make cheaper purchases and many benefits (points, cashbacks, etc.), and e-commerce operators minimize the intermediate distribution process. The company is developing an e-commerce method that introduces various concepts to meet the various needs of consumers.

The online market can be roughly classified into an online advertising market and an online shopping market.

The online advertising market is a market that is indirectly related to the shopping market because it is an advertisement for a company or a product. However, the online advertising market is classified into a pure online advertising market and a shopping market.

There are two main marketing directions in the online advertising market: "How many customers do you want to advertise?" And "How effectively do you expose your ads to effective consumers?"

The online shopping market is also marketing in one direction: "How many customers will you sell the product to?"

Therefore, such an online advertising market and shopping market is a market that aims to induce advertisements or shopping information to the sale of products to many customers, and thus various advertising techniques and shopping activation techniques are introduced.

Advertisement techniques or shopping activation techniques are typically methods of providing reserves (/ points) to customers. In other words, when a customer reads an advertisement or purchases a product, a given reserve (/ points) is provided to the customer to appropriately read the advertisement and purchase more products. to be. In this way, when a customer views an advertisement or purchases a product, a method of providing a reserve point (/ point) is a method of dividing and paying a marketing cost to a plurality of customers who read the advertisement or purchase a product.

However, this technique is cumbersome for individual buyers to receive the reserves (/ points) only by viewing advertisements or purchasing products, which in turn results in an increase in costs, which is passed on to consumers. In addition, the reserves (/ points) paid by consumers are also very insignificant and do not feel a great advantage, and thus have a disadvantage in that they do not help the marketing or shopping activation of the seller through advertising. In addition, the integrated shopping mall site not only displays simple product information of affiliates or shoppers (sellers) together with advertisements requested by advertisers, but when the customer goes to the seller site that provides detailed product information for product purchases, the seller site integrates the product information. The same ad as on a shopping mall site is not displayed. Even if the advertisement is displayed on the seller site, the advertisement commissioned for each seller is displayed separately regardless of the integrated shopping mall site. In this case, it is not easy to order an advertisement from a small seller, and the effect of the advertisement is not large for the advertiser requesting the advertisement. Also, the customer viewing the detailed product information is valuable as a potential customer for future product purchases. Therefore, it is necessary for the potential customer to properly reflect the value of the potential customer to the seller of the product just by reading the product information.

In particular, the integrated shopping mall site exposes (displays) each seller's products (such as recommended products) based solely on the seller's sales, so large sellers (such as those with high monthly sales) are always ranked at the top, while small sellers As a result, it has to be ranked in the lower part, and thus has a disadvantage in that it has not laid the foundation for activation of shopping.

Korean Patent Publication No. 2006-0057688 (published May 29, 2006)

An object of the present invention is to provide a method for exposing a product according to the exposure level of the seller and an integrated shopping mall system therefor. That is, the sales amount (sales) of the entered companies (sellers) can be adjusted in proportion to the amount (or value) of advertisements sent from the entered companies (sellers) shopping malls.

Another object of the present invention is to maximize the effect of the advertisement by placing the same advertisement in the merchant site as in the integrated shopping mall site.

Another object of the present invention is to reflect the value of the potential customer for the purchase of the future product to the seller of the product just by viewing the product information.

Still another object of the present invention is to accumulate advertising reserves (/ points) and compensate according to purchase points when an event occurs.

According to one aspect of the invention, a method of exposing a product according to the exposure level of the seller and an integrated shopping mall system for the same is disclosed. According to the present invention, in exposing goods of sellers that are businesses entered in the integrated shopping mall site operated by the integrated shopping mall system, the advertisement charges to be paid to the corresponding seller site are included when moving to at least one linked seller site. After calculating the point information, the point ratio, which is the ratio of the seller's point information, among the total points of all the sellers, the point rating is compared with the sales ratio of the seller in the total sales of all sellers, Calculate. The product information of each seller is differentially exposed according to the exposure level. Here the product information is linked to the seller's site.

According to the present invention, by exposing the product according to the exposure level of the seller there is an advantage that can ensure the fairness of the seller product display and contribute to the activation of shopping. In addition, there is an advantage that can maximize the effect of the advertisement by placing the same advertisement on the integrated shopping mall site and linked seller site. In addition, by accumulating advertising reserves (/ points) according to the purchase point when the event occurs, there is an advantage that can promote the activation of consumption.

1 illustrates schematically an environment in which an exemplary integrated shopping mall system may be implemented in which the present invention may be implemented;
2 is a view showing in detail the configuration of the integrated shopping mall system according to an embodiment of the present invention.
3 illustrates a seller's current exposure rating criteria in accordance with an embodiment of the present invention.
4 is a view showing changes in a seller's current exposure rating according to an embodiment of the present invention.
5 is a diagram illustrating an event management scheme according to an embodiment of the present invention.
6 is a flowchart illustrating a method of operating an integrated shopping mall system according to an exemplary embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description, well-known functions or constructions will not be described in detail if they obscure the subject matter of the present invention.

1 is a view schematically illustrating an environment in which an exemplary integrated shopping mall system may be implemented, and FIG. 2 is a diagram specifically illustrating a configuration of an integrated shopping mall system according to an exemplary embodiment of the present invention. In addition, Figures 3 and 4 is a view showing the current exposure rating criteria and changes of the seller according to an embodiment of the present invention, Figure 5 is a view showing an event management method according to an embodiment of the present invention.

The integrated shopping mall system 100 of the present invention determines the exposure level of the sellers (or affiliated companies) that are entered (or affiliated) and exposes (displays) the product information of the sellers according to the exposure levels, thereby displaying the seller products. It is a system that ensures fairness and activates shopping. In this case, the product information may be grouped by the seller's selling products and exposed (displayed) according to the seller's exposure level. For example, five pieces of product information sold by a seller form one product group and are exposed (displayed) according to the exposure level. Product information exposed (displayed) according to the exposure level in the integrated shopping mall site below should be understood as a product group consisting of one product information or group of the seller.

The exposure grade (eg, 1 ~ 10 grade) is determined in consideration of the seller's sales information and point information, and according to the exposure grade, the seller's product information is located at a position having visibility or visibility in the recommended product list of the integrated shopping mall site. Is published. For example, the simple product information of the seller having a grade 10 is arranged at the top or the center of the recommended product list of the integrated shopping mall site. The simplified product information posted on the integrated shopping mall site is linked to move to the detailed product information of the seller site, so that when the customer clicks the simple product information of the seller site, the linked product site may be linked. In the linked seller site, various product information is exposed including detailed product information corresponding to the simple product information. A more detailed description of the exposure grade will be given later.

Here, the point information, which is one of the factors for determining the exposure level, is determined based on the advertising charges and the entrance charges. Ad charges are distributed by the integrated shopping mall site, seller site, and customers according to the advertising conditions (type, location, frequency, exposure time, etc.) of the advertisement requested by the advertiser. Among them, the advertisement charges differentially paid for each seller site are the targets of the point information. All or part of the advertising charges (reservation / points) paid to the integrated shopping mall site and the customer is used as a reward when an event occurs. Also, the entrance charge is the amount that the seller arbitrarily accumulates on the integrated shopping mall site to increase the exposure level of his site.

In the integrated shopping mall system 100 of the present invention, an advertisement (for example, a banner advertisement, etc.) displayed on the integrated shopping mall site and the seller site may be the same to maximize the effect of the advertisement. The advertising charges (reservation / points) paid to the seller or the customer are automatically transferred from the integrated shopping mall site where the short product information is exposed to the seller site that provides detailed product information even if the customer does not read the advertisement. Is calculated. The reason for doing this is to reflect the value of the potential customer to the seller of the site visited by customers (potential customers) who are highly likely to purchase the product. However, the advertising charges (reservation / points) of the customer is not immediately paid or accumulated to the customer, and is used as a compensation means according to the purchase points provided when the customer purchases the product at the event occurs. Compensation means when the event occurs, in addition to the advertising charges (reservation / points) of the customer, may additionally include all or part of the advertising charges (reservation / points) paid to the integrated shopping mall site.

In one embodiment, the reward of an event is a customer in a predetermined rank with a high purchase point for a predetermined period of time (eg, 10 days, 1 month, 3 months, etc.) (e.g., top 1, 5, 10 top sales customers). It is carried out in the target, and all or part of the advertising charges (reservation / points) paid to the integrated shopping mall site and / or customers as a reward means to pay a prize (for example, luxury bags, etc.). For event rewards, the integrated shopping mall site integrates and manages customer purchase information. Here, the product purchase information may include detailed information of the product purchased by the customer, purchase points generated when the product is purchased, and additionally include advertising charges (reservation / points) of the customer.

Looking at an example in which the integrated shopping mall system 100 is implemented with reference to FIG. 1, the integrated shopping mall system 100 includes an advertisement server 10, an advertisement database 11, an integrated server (integrated shopping mall site) 20, and a shopping mall database. 30, at least one advertiser terminal 1 to n (50), at least one seller server (seller site 1 to n) 60, at least one user terminal 1 to n (40), via a communication network, It is connected to the authentication server 70, payment server (financial institution) 80 and the like.

Specifically, the integrated shopping mall system 100 stores the advertisement requested from the advertiser in the advertisement database 11, and the integrated server (integrated shopping mall site) 20 and the seller server (seller sites 1 to n) according to the advertisement display conditions. The advertisement server 10 for displaying an advertisement and calculating an advertisement fee at 60 and storing the mall-related information in the shopping mall database 30 and affiliated with at least one seller server 60 according to the exposure level of each seller. It is provided with an integrated server (integrated shopping mall site) 20 which has a link which can display a product (article) but can move, integrates and manages the merchandise (article) of each seller, manages an event, and rewards for each event.

And at least one advertiser terminal 1 to n 50 for requesting an advertisement, at least one seller server (seller site 1 to n) 60 for selling goods (items) or services, customer authentication and product settlement. The authentication server 70 and payment server (financial institution) 80 for, and at least one user terminal 1 to n (40) for product information and advertisement viewing, product purchase, etc. integrated shopping mall system 100 Each connection is configured. In addition, a supplier server (not shown) including a manufacturer and distributor with a product supply contract, and a courier server that supports delivery of goods sold to customers via the integrated shopping mall site and / or seller site 60 (not shown). Shown) may be connected to the integrated shopping mall system 100 via a communication network.

The user terminal 40 is composed of a terminal of new and existing members connected online with the integration server (integrated shopping mall site) 20 and the seller server (seller sites 1 to n) 60. The user terminal 40 is a terminal of a purchaser who purchases a product (article) online. The user terminal 40 is not only a PC but also a laptop, a hand-held PC, a PDA, a mobile communication terminal, a mobile Internet terminal, It can be replaced with a broadcast receiver, a DMB phone, etc., and it should be noted that as long as the e-commerce service is available through wired / wireless internet access, it is not limited in kind.

The supplier server (not shown) is connected online to the integration server (integrated shopping mall site) 20 and the seller server (seller sites 1 to n) 60, and the integration server (integrated shopping mall site) 20 or the seller server. If the seller (1 ~ n) (60) requests the purchase of goods (articles) online, the relevant goods (articles) are delivered to the customer.

The authentication server 70 is connected to the integration server (integrated shopping mall site) 20 and the seller server (seller sites 1 to n) 60 online for member authentication and payment authentication.

The payment server (financial institution) 80 is connected to the integration server (integrated shopping mall site) 20 and the seller server (seller site 1 ~ n) 60 online, for payment processing according to the purchase of goods (articles) will be.

The integrated server 20 and the seller server 60 are service centers having a web / wafer server that forms part of a web (WEB) / wap (WAP) supporting one or more clients. Support.

Merchant server (seller site 1 ~ n) (60) is affiliated with (integrated shopping mall site) 20 (integrated), and expose their simple product information to the integrated server (integrated shopping mall site) 20 (display) At least one shopping mall is provided on a directory having a unique Internet address and registered under the Internet main address or the main address. Accordingly, the URL address provided for linking from the integrated server (integrated shopping mall site) 20 to the seller server (seller sites 1 to n) 60 may form a link so as to be linked to a single shopping mall address. When the seller servers (seller sites 1 to n) 60 support a plurality of shopping malls on a plurality of registered sub directories, they may be designated as different sub directories.

The seller server (seller sites 1 to n) 60 exposes not only detailed product information corresponding to the simple product information, but also other product information sold by the seller, and is the same as or different from the integrated server (integrated shopping mall site) 20. Show ads in the same or different formats. Since the seller server (seller sites 1 to n) 60 is similar to the configuration of a known online shopping mall server, the detailed configuration thereof will be omitted.

The advertiser requests an advertisement to the advertisement server 20 online (or offline) through the terminal 50 and adjusts the advertisement fee according to the predetermined advertisement advertisement condition (type, location, frequency, exposure time, etc.) of the advertisement. Pay the ad server 10. The advertisement requested from the advertiser is stored in the advertisement database 11.

The advertisement database 11 stores a plurality of banner advertisements provided from advertisers who have contracted with an ad server, and stores advertisement advertisement conditions on integrated shopping mall sites and seller sites, and advertisement fee policies according to advertisement advertisement conditions. .

Under the control of the ad server 10, the same or different advertisements are displayed in the same or different formats on the integrated server (integrated shopping mall site) 20 and the seller server (seller sites 1 to n) 60 according to the advertisement display conditions. The advertisement server 10 calculates an advertisement fee according to the advertisement posting condition and distributes the advertisement fee to the integrated shopping mall site, the seller site, and the customer.

For example, advertising charges may be divided into 50%, 40%, and 10% by integrated shopping mall site, seller site, and customer. In particular, each of the seller server (seller site 1 ~ n) (60), the advertising fee is differentially distributed, detailed product information on the integrated server (integrated shopping mall site) 20, which is exposed to simple product information even if the customer does not read the advertisement When moving the web / swap page to the seller server (linked seller site 1 ~ n) 60 that provides the advertising charges are automatically credited by the seller server (seller site 1 ~ n) 60. At this time, the advertising charge of each seller is calculated and managed in the integrated server (20). In other words, according to the page turning (movement) of the site, the advertising charges are paid by the seller server (seller site 1 ~ n) 60. This advertising charge, together with the entrance charge, is a standard for calculating point information. As described above, the entrance charge is an amount accumulated and sold by the seller to the integrated server (integrated shopping mall site) 20 to increase the exposure level of his site. The point information is a value indicating the sum of the advertising charges and the entrance charges of the predetermined seller as a percentage of the total amount of the seller.

Seller's point information is calculated and managed in the integrated server (integrated shopping mall site) 20, the integrated server (integrated shopping mall site) 20 calculates the exposure grade based on the sales information and point information of each seller, and exposed According to the grade, the brief product information of each seller is displayed in the recommended product list differentially. At this time, the simple product information of each seller is linked to the seller server (seller site 1 ~ n) (60), and when the customer clicks the simple product information, it moves to the linked seller server (seller site 1 ~ n) (60). In this case, as the page movement (turning) occurs, the integrated server (integrated shopping mall site) 20 calculates the advertisement charges to the corresponding seller server (seller sites 1 to n) 60. In addition, the integrated server 20 (integrated shopping mall site) 20 controls the same or different advertisements as the seller servers (seller sites 1 to n) 60 under the control of the advertisement server 10 in the same or different formats. Post it. In addition, the integrated server (integrated shopping mall site) 20 may additionally provide a list of best products to help the customer to purchase the product, where the short product information of the seller is sequentially or visibility according to the sales ranking Will appear on.

When a customer clicks on the seller's short product information in the recommended product list or the best product list and goes to the linked seller server (seller site 1 ~ n) 60, the seller server (seller site 1 ~ n) 60 Provide detailed product information and advertisement information. The customer may view the detailed product information to determine a product purchase, and purchase the product through an integrated server (integrated shopping mall site) 20 or a corresponding seller server (seller sites 1 to n). To this end, the seller server (seller sites 1 to n) 60 simultaneously provides the integrated shopping mall site payment button and the seller site payment button. However, since the event participation is applied only to the purchase point that purchased the product through the integrated server (integrated shopping mall site) 20, the seller server (seller site 1 ~ n) (60), if you want to participate in the event later, the integrated shopping mall site Notify customers in advance that payment must be made. If the customer clicks the integrated shopping mall site payment button for the purpose of participating in a later event, the seller server (seller site 1 ~ n) 60 provides the detailed product information of the product to the integrated server (integrated shopping mall site) 20. do. After that, the customer moves to the page of the integrated shopping mall site and pays for the product price through the payment window of the integrated server (integrated shopping mall site) 20. Purchase points of the product purchased by the customer are accumulated for each customer in the event information DB and / or member information DB of the shopping mall database 30, and also for each seller who sold the product through the integrated server (integrated shopping mall site) 20. Sales information is also stored for each seller in the exposure rating information DB and / or seller information DB of the shopping mall database (30).

The integrated server 20 (integrated shopping mall site) 20 determines the exposure level of each seller by referring to the sales information and the point information of the seller generated during the predetermined period. The sales information is a value expressed as a percentage of the total amount of sales of the sellers of the sellers generated during the predetermined period. In addition, the point information is a value indicating the sum of the advertising charges and the entrance charges of the predetermined seller as a percentage of the total amount of the seller. A detailed description will be given by way of example below.

As shown in FIG. 2, the integrated server 20 (integrated shopping mall site) 20 includes a control unit 21, an advertisement information management unit 22, a product information management unit 23, a member information management unit 24, and an exposure level management unit 25. ), The event management unit 26, and the payment settlement unit 27. In addition, the shopping mall database 30 is advertising information DB (31), product information DB (32), member information DB (33), seller information DB (34), supplier information DB (35), parcel delivery information DB (36), exposure The rating information DB 37 and the event information DB 38.

The control unit 21 controls the integrated shopping mall site to expose the products according to the exposure level of each seller, and when the event occurs based on the purchase point of the product purchased by the customer to reduce the advertising fee to giveaways and the like.

The advertisement information management unit 22 stores the advertisement information provided from the advertisement server 10 in the advertisement information DB 31 under the control of the controller 21, uploads the advertisement information to the integrated shopping mall site according to the advertisement display conditions, and displays the advertisement information. If the integrated shopping mall site detects a page shift (turning) from the seller site, the advertisement charge is calculated for the seller of the corresponding site and stored and managed for each seller in the exposure rating information DB 37. At this time, the advertisement charge of the seller calculated according to the page movement may be additionally stored and managed in the seller information DB 34 for each seller.

The product information management unit 23 uploads and publishes simple product information provided from the seller server (seller site) 60 under the control of the control unit 21. In this case, the simplified product information to be published is linked to link to the seller site of the corresponding product, and in particular, the recommended product list includes the simplified product information of each seller in order according to the exposure grade information transmitted from the exposure grade management unit 25. In this case, the product information may be displayed by forming a product group (for example, five product information) of seller products according to an exposure level.

The member information manager 24 stores and manages the personal information of the customer in the member information DB 33 under the control of the controller 21.

Under the control of the control unit 21, the price payment unit 27 performs a payment processing of goods purchased by the customer at the integrated shopping mall site. When the settlement is completed, the control unit 21 generates a purchase point for the product purchased by the customer, and stores and manages the purchase point for each customer in the event information DB 38. At this time, the purchase point generated by the product purchase can be additionally stored and managed for each customer in the member information DB 33. In addition, when the settlement is completed, the control unit 21 generates sales information of the purchased product for the seller, and stores and manages the sales information for each seller in the exposure grade information DB 37. At this time, the sales information of the seller generated by the product purchase may be additionally stored and managed in the seller information DB 34 for each seller.

Under the control of the control unit 21, the exposure grade management unit 25 calculates the exposure grade based on the sales information and the point information of each seller stored in the exposure grade information DB 37, and displays the exposure grade information into the product information management unit 23. To pass. The exposure rating is calculated only once at the start of the event, and afterwards, the exposure level of each seller is adjusted by reflecting the seller's sales information and point information every predetermined period (for example, one day). The point information may additionally include entrance charges that the seller arbitrarily accumulates in order to increase their exposure level, in addition to the advertisement charges that are differentially paid for each seller.

Under the control of the controller 21, the event manager 26 purchases points for a predetermined period (eg, 10 days, 1 month, 3 months, etc.) for each event based on the purchase points of each customer stored in the event information DB 38. High rewards (customers corresponding to the number of winners) are rewarded with prizes (e.g., luxury bags, etc.) for all or part of the advertising charges (reserves / points) paid to the integrated shopping mall site and / or customers.

The process of estimating the exposure level and periodically reflecting changes in the exposure level during the event is as follows.

As shown in FIG. 3, the current exposure rating is represented by a value A obtained by subtracting the point ratio of the seller of all points from the sales ratio of the seller of all sales, and the maximum value of A is 1. FIG. Current exposure ratings are subdivided into grades 1 through 10, and are calculated and applied only once at the start of the event. If the seller A's sales ratio minus the point ratio is 0.3 &lt; A &lt; 0.4, the seller A's current exposure rating is four. In addition, if the sales ratio of the predetermined seller C minus the point ratio (A) is 0.1 <A ≤ 0.2, the current exposure grade of the seller C is a second grade. However, if the sales ratio minus the points ratio (A) is negative (-), the current exposure rating of the seller is regarded as 1st grade. For example, one product information or product group of a seller of 10th grade is placed at the top of the recommended product list of the integrated shopping mall site, and one product information or product group of sellers of 1st grade is placed at the bottom of the recommended product list of the integrated shopping mall site. .

During the event period (eg, 10 days, 1 month, 3 months, etc.), the sales rate and point rate of each seller may change from time to time, so it is necessary to reflect the change every predetermined period. However, in order to solve the problem that a seller with a high sales is always ranked at the top and a seller with a low sales is continuously ranked at the bottom, in one embodiment, the ratio of the point ratio is increased, so that a point in the sales ratio of the seller for a predetermined period of time is increased. If the ratio (A) is less than 0.01, the current exposure rating is decreased by 1, and if A is less than 0.01, the current exposure rating is increased by 1. Also, if -0.01≤A≤0.01, the current exposure rating is maintained. For example, if A is 0.3 or 0.1, reduce the current exposure rating by one. However, for example, if A is -0.5 or 0.1, the current exposure rating is increased by one.

For example, suppose that the current exposure grades of sellers A (Kanacho), B (Pie), and C (Banana) calculated at the start of the event are 4, 3, and 2 grades, respectively, as shown in FIG. If Seller A's turnover occurred for a certain period of time is 150,000,000 won, and this is expressed as a percentage of the total sales of all sellers, it becomes 31.08%. If the advertising charge is 1,000,000 won and the entry charge is 400,000 won, The point total of is 1,400,000 won, which is 31.04% when expressed as a percentage of the total points of the seller. In addition, if the sales amount of seller B generated during a certain period is 105,000,000 won, which is expressed as a percentage of the total sales of all sellers, it becomes 20.01%, and if the advertising charge is 1,200,000 won and the entrance charge is 0 won during this period, seller B The sum of points is 1,200,000 won, which is 20.02% when expressed as a percentage of the total points of all sellers. In addition, if the sales amount of seller C generated during a certain period is 78,000,000 won, which is expressed as a percentage of the total sales of all sellers, it becomes 15.01%, and if the advertising charge is 780,000 won and the entry charge is 0 won during the period, seller C The sum of points is KRW 780,000, which is 15.08% when expressed as a percentage of the total points of sellers. Thus, the sales ratios of sellers A, B, and C are 31.08%, 20.01%, and 15.10%, respectively, and the point ratios are 31.04%, 20.02%, and 15.08%, respectively.

Therefore, the seller's A's sales ratio minus the point ratio is 0.04 for a predetermined period of time, so that Seller's A's current exposure rating is reduced by one, and finally, Seller's A's current exposure rating is lowered from four to three. In addition, Seller B's sales ratio minus point ratio is -0.01 for a certain period, so Seller B's current exposure rating is maintained without change. In addition, since the sales ratio of seller C minus the point ratio is 0.02 for a predetermined period of time, the current exposure grade of seller C is decreased by 1, so that the current exposure grade of seller C is lowered from 2 grades to 1 grade.

Changes in the current impression rating are automatically reflected periodically in the integrated server (integrated shopping mall site) 20, and one product information or product group of each seller is exposed according to the exposure grade in the list of recommended products in the integrated shopping mall site (display). do. In addition, one product information or product group of each seller may be exposed (displayed) according to the sales ranking in the best product list of the integrated shopping mall site. However, the first page of the integrated shopping mall site is preferably composed of a list of recommended products. In addition, as in the well-known shopping mall site, the customer can select the best product list (sales order) to view the seller's product information, and also select the popular items, new products, prices, and ratings, etc. You can also look up information.

Meanwhile, the administrator of the integrated shopping mall site may arbitrarily adjust the current exposure level of each seller by setting a fixed exposure level. For example, the fixed exposure grade of seller A (Kanacho) is set to six grades, and the fixed exposure grade of seller C (banana) is set to three grades. In addition, the ratio of purchase customer points is started in the manager window of the integrated shopping mall site, which means the percentage of points earned to the purchaser for each seller.

In the integrated server (integrated shopping mall site) 20 and seller server (seller site 1 ~ n) 60, the event name, event period (start / end date and time), the number of winners, reward means, etc. to the customer to inform the customer's event Induce participation.

When a customer clicks the seller's simple product information in the recommended product list or the best product list and moves to the linked seller site, the seller site provides detailed product information and advertisement information. After that, when the customer views the detailed product information and decides to purchase the product and clicks the integrated shopping mall site payment button for the purpose of participating in an event later, the seller site provides the detailed product information of the corresponding product to the integrated shopping mall site. Thereafter, the payment settlement unit 27 of the integrated shopping mall site provides a payment window to the customer to pay the product price. Purchase information (including purchase points) of the product purchased by the customer is accumulated for each customer in the event information DB 38 and / or the member information DB 33 and also sales information of each seller who sold the product through the integrated shopping mall site. Also stored in the exposure grade information DB 37 and / or seller information DB 34 for each seller.

The event management unit 26 of the integrated shopping mall site manages customers in the order of purchase points for a predetermined period (for example, 10 days, 1 month, 3 months, etc.) for each event, and integrates the shopping mall to customers who want to receive the winning customers at the end of the event. All or part of the advertising charges (reserves / points) paid to the site and / or customers are rewarded with prizes (eg, luxury bags, etc.). As shown in FIG. 5, the administrator of the integrated server 20 (integrated shopping mall site) 20 may manage an event name, an event period (start / end date and time), a ranking date, a date of receipt of a product, a date of receipt of a prize, and a number of winners through an administrator page. Can be viewed and managed. On the admin page, clicking the event name displays the progress status (in progress or end) by each event and the purchase points of the customer in order. At this time, the ranking of events in progress from the event start point to the inquiry point is displayed in order, and the finished event is displayed in order of the final rank during the event period. When the event period is expired, the integrated server (integrated shopping mall site) 20 may check whether the prize is received by the winners and, if so, carry over and manage the sales point of the customer who does not receive the prize.

In the advertisement information DB 31, advertisement information provided from the advertisement server 10 is stored and managed together with advertisement advertisement condition information on the integrated shopping mall site, advertisement fee information determined according to advertisement advertisement condition, and the like.

The product information DB 32 stores and manages simple product information of each seller handled by the integrated shopping mall site and information on each seller site linked to the integrated shopping mall site. In addition, the product information DB 32 receives and stores detailed information of goods purchased by the customer through the integrated shopping mall site from the seller site and stores and manages them.

The member information DB 33 stores and manages member information such as gender, age and region of the member.

The seller information DB 34 stores and manages information of each seller. That is, the seller information DB 34 stores information about each seller, such as the seller site name, the address of the seller site, the contents of the partnership agreement, the sales of the product, and the customer's recognition of each seller. The affiliate agreement includes an affiliate agreement between the affiliate seller and the integrated shopping mall site.

The supplier information DB 35 stores and manages information on a supplier providing a product. That is, the supplier information DB 35 stores a supplier name, a manufacturer or a distribution company, a product supply contract, a handling product, a product supply and demand, and a customer's complaint information to know the supplier's credit rating. In addition, the supplier information DB 35 stores information on goods provided from suppliers, for example, a product name, a product supply price, a product sales price, a product supply quantity, and an inventory quantity.

When the customer wants to pay through the integrated shopping mall site for the purpose of participating in the event, since the integrated shopping mall site receives detailed information of the product from each seller site, the present invention does not have to provide the supplier information DB 35 by itself. Do.

The parcel delivery information DB 36 stores and manages the information on the goods requested to be delivered to the parcel delivery company and the delivery status. That is, the parcel delivery database 14 stores the name of the parcel delivered, the customer's address purchased, and the moving position of the current merchandise. Courier status, courier fees, etc. are stored, and customers can check the courier status directly from the integrated shopping mall site.

The exposure rating information DB 37 stores the exposure rating information calculated based on each seller's sales information (the sales value expressed as a percentage) and point information (the advertising charges and the entrance charges as a percentage). • Managed.

The event information DB 38 stores and manages purchase points of each customer for each event. In addition, the event information DB 38 stores event related information such as an event name, an event period (start / end date and time), a date confirmation date, a product receipt request confirmation date, a prize receipt status, and a winning person.

6 is a flowchart illustrating a method of operating an integrated shopping mall system according to an exemplary embodiment of the present invention.

The advertiser requests the advertisement to the advertisement server 20 online or offline through the terminal 50, and the advertisement conditions (for example, the type, location, frequency, exposure time, etc.) of the advertisement and the advertisement fee are agreed (S601). At this time, the advertisement requested from the advertiser is stored in the advertisement database 11 together with advertisement advertisement conditions and advertisement fees.

The advertisement server 10 provides advertisement information to the integrated server (integrated shopping mall site) 20 and the seller server (seller sites 1 to n) 60 according to the advertisement posting condition (S602). The advertisement information may be displayed in the same or different forms of the same or different advertisements in the integrated server (integrated shopping mall site) 20 and the seller server (seller sites 1 to n) 60.

The integrated server (integrated shopping mall site) 20 exposes the simple product information of each seller and also exposes the advertisement information according to the advertisement posting conditions (S603). At this time, in particular, the list of recommended products in accordance with the exposure level of each seller in order to post the brief product information. In this case, the seller's products according to the exposure grade may be displayed by forming a product group (for example, five product information). Here, the exposure level is changed from time to time according to the seller's sales information and point information (advertising charges + store charges), and changes in the current exposure level are automatically reflected periodically on the integrated shopping mall site, so that each seller's product information rank Is reflected.

When the customer clicks the seller's simple product information on the integrated shopping mall site (S604), a page movement (turning) occurs to the linked seller server (seller site 1 to n) 60. As a page shift occurs, the integrated shopping mall site automatically calculates an advertisement charge to the seller and stores and manages it in the exposure grade information DB 37 and / or the seller information DB 34.

After that, the seller server (seller sites 1 to n) 60 exposes not only the detailed product information corresponding to the simple product information, but also other product information sold by the seller, and also the same or different from the integrated shopping mall site according to the advertisement display conditions. The advertisement information is exposed in the same or different format (S605). At this time, if the seller site wants to participate in the event later, the customer is informed that the payment should be made through the integrated shopping mall site.

The customer may pay for the product to be purchased in accordance with a known method on the seller site (S607), and may also pay for the product to be purchased at the integrated shopping mall site for future event participation.

If the customer wants to pay at the integrated shopping mall site for the purpose of participating in the event (when clicking the integrated shopping mall site payment button) (S606), the seller server (seller sites 1 to n) (60) is detailed information of the product to be purchased. The transfer to the integrated server (integrated shopping mall site) 20 (S608).

After that, the customer moves to the page of the integrated shopping mall site, and the integrated server (integrated shopping mall site) 20 performs payment processing of the product that the customer wants to purchase (S609). At this time, the purchase point of the product generated by the customer's purchase is stored and managed in the event information DB 38 and / or the member information DB 33, and the sales information of the seller who sold the product is also the exposure level information DB 37. And / or stored in the seller information DB 34.

In the integrated shopping mall site, a customer having a high purchase point for a predetermined period (for example, 10 days, 1 month, 3 months, etc.) for each event based on the purchase points of each customer stored in the event information DB 38 (customers corresponding to the winning number) ) To compensate for all or part of the advertising charges (reservation / points) paid to the integrated shopping mall site and / or customers with premiums (eg, luxury bags, etc.) (S610). When the integrated server (integrated shopping mall site) 20 and the advertisement server 10 are separated, the integrated server 20 provides the event related information to the advertisement server 10 to manage the event in the advertisement server 10 and Compensation may also be performed.

Although the method has been described through specific embodiments, the method may also be embodied as computer readable code on a computer readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored. Examples of the computer-readable recording medium include a ROM, a RAM, a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like, and may be implemented in the form of a carrier wave (for example, transmission over the Internet) . In addition, the computer-readable recording medium may be distributed over network-connected computer systems so that computer readable codes can be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the above embodiments can be easily deduced by programmers of the present invention.

Although the present invention has been described in connection with some embodiments thereof, it should be understood that various changes and modifications may be made therein without departing from the spirit and scope of the invention as understood by those skilled in the art. something to do. It is also contemplated that such variations and modifications are within the scope of the claims appended hereto.

10: Ad Server 11: Ad Database
20: integrated server (integrated shopping mall site) 21: control unit
22: advertising information management unit 23: product information management unit
24: Member Information Management Unit 25: Exposure Level Management Unit
26: event management unit 27: bill payment unit
30: shopping mall database 31: advertising information DB
32: product information DB 33: member information DB
34: Merchant Information DB 35: Supplier Information DB
36: Delivery Information DB 37: Exposure Rating Information DB
38: Event Information DB 100: Integrated Shopping Mall System

Claims (27)

In the integrated shopping mall site operated by the integrated shopping mall system, as a method of exposing the goods of the sellers,
Calculating point information including advertisement charges to be paid to the seller site as the linked at least one seller site is moved;
Calculating a point ratio, which is a ratio of the point information of the seller, among all points of all sellers;
Calculating an exposure grade of each seller by comparing the point ratio with the sales ratio of the sellers of the total sales of the total sellers; And
A store company exposure method comprising the step of differentially exposing the product information of each seller in accordance with the exposure level.
The method of claim 1,
The product information is linked to the merchant's site.
The method of claim 1,
And displaying selection buttons on a page of the integrated shopping mall site for the user to select so that each product of the seller can be purchased from the integrated shopping mall site or from the seller's site.
The method of claim 3,
And updating the point information when the seller product is purchased at the integrated shopping mall site.
The method of claim 1,
The calculating of the exposure grade may include calculating the exposure rate of the shop company by subtracting the point ratio from the sales ratio for a predetermined period.
The method of claim 5,
And increasing the exposure level when the point ratio is higher than the sales ratio.
The method of claim 1,
The product information is a store company exposure method that is a brief product information of at least one product sold by each seller.
8. The method according to any one of claims 1 to 7,
A store company exposure method in which the same advertisement is displayed when the product information is exposed in the integrated shopping mall site and the seller site.
9. The method of claim 8,
Wherein the advertising charges are distributed to the seller of the site each time moving from the integrated shopping mall site to the merchant company exposure method that is paid differentially for each seller.
10. The method of claim 9,
Wherein the exposure level is a store company exposure method that is periodically reflected the changes in the point ratio and the sales ratio of each seller occurred during a predetermined period.
The method of claim 10,
Wherein the point ratio is renewed by each seller is also stored in the integrated shopping mall site entry company exposure method.
9. The method of claim 8,
When the purchase of the corresponding product is requested from the integrated shopping mall site, detailed information of the corresponding product is transmitted from the seller site to the integrated shopping mall site.
The method of claim 1,
And listing the predetermined customers with high purchase points during the event period to pay prizes to the superior customers.
It is an integrated shopping mall system that exposes products of sellers that are entered in the integrated shopping mall site.
An advertisement server providing advertisements requested by an advertiser to a site according to a posting condition; And
Computing point information including the advertising charges to be paid to the seller site as moving to at least one linked seller site, and calculates a point ratio which is a ratio of the point information of the seller among all points of all sellers. An integrated server including an integrated server that calculates an exposure grade of each seller by comparing the point ratio with the sales ratio of the seller in the total sales of all the sellers, and then differentially exposes the product information of each seller according to the exposure grade. Mall system.
15. The method of claim 14,
Integrated shopping mall system that the product information is linked to the seller's site.
15. The method of claim 14,
The integrated server integrated shopping mall system to display a selection button on the page of the integrated shopping mall site that the user can select so that each product of the seller can be purchased on the integrated shopping mall site or the site of the seller.
17. The method of claim 16,
The integrated server integrated shopping mall system for updating the point information when the seller product is purchased in the integrated shopping mall site.
15. The method of claim 14,
And the integrated server calculates the exposure grade by subtracting the point ratio from the sales ratio for a predetermined period.
19. The method of claim 18,
The integrated server integrated shopping mall system to increase the exposure rating when the point ratio is higher than the sales ratio.
15. The method of claim 14,
The product information is integrated shopping mall system that is a simple product information of at least one product sold by each seller.
The method according to any one of claims 14 to 20,
Integrated shopping mall system in which the same advertisement is displayed when the product information is exposed in the integrated shopping mall site and the seller site.
The method of claim 21,
The advertisement charge is distributed to the seller of the site every time the mobile shopping site from the integrated shopping mall site is integrated payment system for each seller.
The method of claim 22,
The integrated server is integrated shopping mall system that periodically reflects changes in the point rate and the sales rate of each seller occurred in a predetermined period in the sales grade.
24. The method of claim 23,
Wherein the point ratio is renewed by each seller is also stored in the integrated shopping mall site entry company exposure method.
The method of claim 21,
When the purchase of the corresponding product is requested from the integrated shopping mall site, the integrated shopping mall system, the detailed information of the corresponding product is transmitted from the seller site to the integrated shopping mall site.
15. The method of claim 14,
The integrated server is integrated shopping mall system for listing a predetermined customer with a high purchase point during the event period for the payment of premiums to excellent customers.
A computer readable storage medium storing computer executable instructions for performing the method of any one of claims 1 to 7.

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