KR20120057028A - System, method and apparatus of providing/receiving advertisement content of service providers and client - Google Patents

Abstract

PURPOSE: A method for providing/receiving advertisement content from a service provider, a system thereof, and a device thereof are provided to reproduce predetermined advertisement content and content of a content provider on a desired reproduction location and a display area. CONSTITUTION: A client transmits a content request signal to a content server(S810). The content server transmits content related to a selected UI skin to the client(S820). When the selected UI skin is a UI skin which does not includes an advertisement area, the client reproduces the received content without including the content in an advertisement(S830,S831). When the selected UI skin is a UI skin which includes the advertisement area, the client reproduces the received content with corresponding advertisement content(S880).

Description

Method and apparatus for providing / receiving advertisement content from service provider and system and apparatus using the same

The present invention relates to a method for providing / receiving advertisement content provided from a service provider, and a system and apparatus using the method.

In recent years, digital TV services using wired or wireless communication networks have become commonplace. Digital TV service can provide a variety of services that could not be provided in the conventional analog broadcasting service.

For example, the IPTV (Internet Protocol Television) service, which is a type of digital TV service, provides an interactive feature that allows a user to actively select a type of viewing program and a viewing time. The IPTV service may provide various additional services such as internet search, home shopping, online game, etc. based on this bidirectionality.

The present invention relates to a method for providing / receiving advertisement content provided from a service provider, and a system and apparatus using the method. More specifically, the advertisement content provided from the service provider is dynamically added to the content provided from the content provider. An object of the present invention is to provide a method for providing / receiving advertisement content provided from a service provider that can be generated and provided with the content, and a system and apparatus using the method.

According to an aspect of the present invention, there is provided a method of providing advertisement content to a client, the method comprising: transmitting metadata in XML format related to the at least one content to the client; Receiving an advertisement request signal for an advertisement to be inserted into specific content from the client; And in response to the advertisement request signal, transmitting advertisement content corresponding to a previously stored usage pattern of the client to the client.

According to another aspect of the present invention, there is provided a method of receiving advertisement content from an external server, the method comprising receiving metadata in an XML format from a service provider, and based on the received metadata in XML format. Generating and displaying a plurality of UI skins representing content provided from a content provider of the; Selecting a UI skin including an advertisement area from among the plurality of displayed UI skins, and transmitting an advertisement request signal for an advertisement to be inserted into content related to the selected UI skin to a service provider; Receiving advertisement content corresponding to the advertisement request signal from the service provider; Receiving content related to the selected UI skin from the content provider; And sequentially playing the received advertisement content and the content related to the selected UI skin.

The advertisement content providing system according to another embodiment of the present invention is a service providing system for providing a client with at least one advertisement content provided from a service provider, the metadata of the XML format related to the at least one content to the client Transmitting media server; And an advertisement server for receiving an advertisement request signal for an advertisement to be inserted into specific content from the client, and transmitting the advertisement content corresponding to the previously stored usage pattern of the client to the client in response to the advertisement request signal.

According to another embodiment of the present invention, a client includes a display unit; Receiving metadata in XML format from a service provider, and including a network interface unit; And a controller configured to generate and display a plurality of UI skins representing contents provided from a plurality of content providers based on the received XML format metadata, wherein the controller is configured to display the plurality of UI skins. When the UI skin including the advertisement area is selected, the advertisement request signal for the advertisement to be inserted into the content related to the selected UI skin is controlled to be transmitted to the service provider through the network interface unit, and the advertisement provided from the service provider. The advertisement content corresponding to the request signal and the content related to the selected UI skin provided from the content provider are received through the network interface unit, and the received advertisement content and the content related to the selected UI skin are sequentially displayed on the display unit. Playing And it controls the lock.

The advertisement content providing / receiving method may be implemented as a computer-readable recording medium that records a program to be executed in a computer.

According to an embodiment of the present invention, by playing a predetermined advertising content to the content provided by the plurality of content providers at the playback position and display area desired by the user, there is an effect that the user can watch the desired advertisement.

1 is a diagram schematically showing an embodiment of a configuration of a broadcast system.
2 is a diagram illustrating another embodiment of the configuration of a broadcast system.
3 is a diagram illustrating an embodiment of a method of transmitting and receiving data between a video display device and a service provider.
4 is a block diagram illustrating a configuration of a video display device according to an embodiment of the present invention.
5 is a block diagram illustrating a configuration of a video display device according to another embodiment of the present invention.
6 is a diagram illustrating embodiments of a platform structure of a video display device.
7 is a diagram illustrating an embodiment of a method of controlling an operation of an image display device by using a remote control apparatus.
8 is a block diagram showing an embodiment of a configuration of a remote control apparatus.
9 illustrates an embodiment of a configuration of a home screen displayed on an image display device.
10 is a simplified view showing a configuration of a service and advertisement content providing / receiving system according to the present invention.
11 is a flowchart illustrating a method of providing / receiving a service according to an embodiment of the present invention.
12 and 13 illustrate an example of a screen displaying a UI skin generated using metadata in the service providing system according to the present invention.
14 is a flowchart illustrating a method of providing / receiving advertisement content according to another embodiment of the present invention.
FIG. 15 illustrates an example of a screen displaying a plurality of UI skins generated by using metadata in an advertisement content providing / receiving system according to another embodiment of the present invention.
16 is a diagram illustrating an example of a screen displaying a UI skin including advertisement content received in an advertisement content providing / receiving system according to another embodiment of the present invention.
17 is a diagram illustrating a play list configuration of a content file including advertisement content received in an advertisement content providing / receiving system according to another embodiment of the present invention.

Hereinafter, an advertisement content providing / receiving method, a system and a client using the same according to an embodiment of the present invention will be described in detail with reference to the accompanying drawings.

The video display device according to the embodiment of the present invention is, for example, an intelligent video display device in which a computer support function is added to a broadcast reception function. It can be equipped with a more convenient interface such as a touch screen or a spatial remote controller. In addition, by being connected to the Internet and a computer with the support of a wired or wireless Internet function, it is possible to perform functions such as e-mail, web browsing, banking or gaming. A standardized general-purpose OS can be used for these various functions.

Therefore, the video display device described in the present invention can be freely added or deleted, for example, on a general-purpose OS kernel, so that various user-friendly functions can be performed. More specifically, the video display device may be, for example, a network TV, an HBBTV, a smart TV, or the like, and may be applied to a smartphone in some cases.

BRIEF DESCRIPTION OF THE DRAWINGS The above and other features and advantages of the present invention will be more apparent from the following detailed description taken in conjunction with the accompanying drawings, in which: FIG.

As used herein, terms used in the present invention are selected from general terms that are widely used in the present invention while taking into account the functions of the present invention, but these may vary depending on the intention or custom of a person skilled in the art or the emergence of new technologies. In addition, in certain cases, there is a term arbitrarily selected by the applicant, and in this case, the meaning will be described in the corresponding description of the invention. Therefore, it is intended that the terminology used herein should be interpreted based on the meaning of the term rather than on the name of the term, and on the entire contents of the specification.

1 is a diagram illustrating an embodiment of a configuration of a broadcast system, and schematically illustrates an example of an entire broadcast system including a video display device according to an embodiment of the present invention.

Referring to FIG. 1, a broadcast system includes a content provider (CP) 10, a service provider (SP) 20, a network provider (NP) 30, and an HNED 40. Can be distinguished.

The HNED 40 may correspond to a client 100 which is a video display device according to an embodiment of the present invention. For example, the client 100 may be a network TV, a smart TV, an IPTV, or the like.

On the other hand, the content provider 10 produces and provides a variety of content, as shown in Figure 1 terrestrial broadcaster (terrestrial broadcaster), cable broadcaster (cable SO (System Operator) or MSO (Multiple System Operator), Satellite broadcasters, Internet broadcasters, and the like.

In addition to the broadcast content, the content provider 10 may provide various applications. In this regard, it will be described later in more detail.

The service provider 20 may provide a service package of contents provided by the content provider 10. For example, the service provider 20 may package and provide a first terrestrial broadcast, a second terrestrial broadcast, a cable MSO, satellite broadcast, various internet broadcasts, applications, and the like to a user.

Meanwhile, the service provider 20 may provide a service to the client 100 using a unicast or multicast scheme.

The unicast method transmits data 1: 1 between one sender and one receiver. For example, in the unicast method, when a receiver requests data from a server, the server receives the data according to the request. Can be sent to.

The multicast scheme transmits data to a plurality of receivers of a specific group. For example, the server may transmit data to a plurality of receivers registered in advance. For such multicast registration, the Internet Group Management Protocol (IGMP) protocol may be used.

The network provider 30 may provide a network for providing the above services to the client 100, and the client 100 may receive a service by establishing a home network end user (HNED). It may be.

As a means for protecting the content transmitted in such a system, conditional access or content protection may be used. As one example for the restriction reception or content protection, a scheme such as a cable card or a downloadable conditional access system (DCAS) may be used.

Meanwhile, the client 100 may also provide content through a network. In this case, the client 100 may be a content provider, and the content provider 10 may receive content from the client 100. . Accordingly, an interactive content service or a data service may be possible.

According to an embodiment of the present invention, the content provider 10 may provide a network service such as a social network site (SNS), a blog, a micro blog or an instant massenger. Can be.

For example, the content provider 10 providing the SNS service may include a server (not shown) that stores various types of content such as text or uploaded images that a plurality of users make on a social network site (SNS). Can be.

More specifically, the user can check the messages created by the designated plurality of accounts by connecting to the server of the content provider 10 that provides the SNS service using an image display device and designating the desired accounts.

In addition, when a user requests the SNS service, the video display device, which is the client 100, accesses a server of the content provider 10 to receive messages of the designated accounts, and the received message is recorded in the order in which the corresponding message is written. According to the order, for example, it can be displayed arranged in the upper direction to the lower direction.

Referring to FIG. 2, the video display device 100 corresponding to the client illustrated in FIG. 1 may be connected to a broadcast network and an internet network.

For example, the video display device 100 may include a broadcast interface 101, a section filter 102, an AIT filter 103, an application data processor 104, a broadcast data processor 105, a media player 106, and the Internet. It may include a protocol processor 107, an internet interface 108, and a runtime module 109.

Meanwhile, the broadcast interface 101 of the video display device 100 may receive application information table (AIT) data, real-time broadcast content, application data, or stream event. / V Content).

The section filter 102 performs section filtering on the four data received through the broadcast interface 101 to transmit the AIT data to the AIT filter 103, and the linear AV transmits the content to the broadcast data processing unit 105. The stream event and the application data may be transmitted to the application data processor 104.

The internet interface 108 may receive Non-Linear A / V Content and application data. For example, the Non-Linear Ave content may be a Content On Demand (COD) application.

Meanwhile, the non-linear AV content may be transmitted to the media player 106, and the application data may be transmitted to the runtime module 109.

In addition, the runtime module 109 may include an application manager and a browser, the application manager may control the life cycle for the interactive application using the AIT data, the browser to display and process the interactive application Function can be performed.

FIG. 3 illustrates an embodiment of a data transmission / reception method between an image display device and a service provider.

Referring to FIG. 3, the service provider performs a service provider discovery operation (S301). The video display device transmits a Service Provider Attachment Request signal (S302). When the SP connection is completed, the video display device receives provisioning information (S303). Furthermore, the video display device receives a master SI table from the service provider (S304), receives a Virtual Chnnanel Map table (S305), receives a Virtual Channel Description table (S306), and receives a Source table ( S307).

For example, the service provider discovery may refer to a process in which service providers providing services related to IPTV find a server providing information on their services.

There are three methods for finding an address list that can receive information (eg, SP discovery information) about an SD (Service Discovery) server. First, an address set in the image display device or an address set by a user's manual operation may be used. Second, a DHCP based SP discovery method may be used. Third, the DNS SRV-based SP discovery method may be used.

In addition, the video display device accesses the server of the address obtained by any one of the above three methods, receives a service provider discovery record containing information required for service discovery for each SP, and uses the service discovery step. You can proceed. On the other hand, the above process may be possible in both push mode or pull mode.

Meanwhile, the video display device may access a SP attachment server designated as an SP attachment locator of an SP discovery record and perform a registration procedure (or service attachment procedure).

The video display device may perform a separate authentication procedure by accessing an authentication service server of an SP designated as the SP authentication locator and then perform a service authentication procedure.

After the service attachment procedure is successful, the data transmitted from the server to the video display device may be in the form of provisioning information table.

In the service attachment process, the video display device may provide its ID and location information to the data transmitted to the server, and the service attachment server may specify a service subscribed to by the video display device based on this.

Address information for acquiring service information that the video display device intends to receive may be provided in the form of a provisioning information table. On the other hand, the address information may correspond to the access information of the master SI table, in this case it may be easy to provide a customized service for each subscriber.

The service information includes a master SI table record managing access information and a version of a virtual channel map, a virtual channel map table providing a list of services in a package form, a virtual channel description table including detailed information of each channel, and an actual information. It may include a source table including access information for accessing the service.

4 is a block diagram illustrating a configuration of a video display device according to an embodiment of the present invention.

Referring to FIG. 4, the video display device 100 includes a network interface 111, a TCP / IP manager 112, a service delivery manager 113, Demultiplexer (Demux) 115, PSI & (PSIP and / or SI) decoder 114, Audio Decoder 116, Video Decoder 117, Display A / V and OSD Module 118, Service Control Manager 119, Service Discovery Manager 120, Metadata Manager 122, SI & Metadata DB 121, UI Manager ( 124 and service manager 123.

The network interface 111 may receive packets received from a network and transmit the packets to the network. That is, the network interface 111 may receive a service, content, and the like from a service provider through a network.

The TCP / IP manager 112 may be involved in packet transmission from a source to a destination, which is a packet received by the video display device 100 and a packet transmitted by the video display device 100. The TCP / IP manager 112 classifies the received packet so as to correspond to an appropriate protocol, and sends it to the service delivery manager 115, the service discovery manager 120, the service control manager 119, and the metadata manager 122. The sorted packet can be output.

On the other hand, the service delivery manager 113 is responsible for the control of the received service data, for example, when controlling the real-time streaming (real-time streaming) data may use RTP / RTCP.

When transmitting the real-time streaming data using the RTP, the service delivery manager 113 parses the received data packet according to the RTP and transmits it to the demultiplexer 115 or under the control of the service manager 123. According to the SI & Metadata DB 121 can be stored. In addition, the service delivery manager 113 may feed back the network reception information to a server that provides a service using RTCP.

The demultiplexer 115 demultiplexes the received packet into audio, video, program specific information (PSI) data, and the like, and transmits the demultiplexer 115 to the audio / video decoders 116 and 117 and the PSIP and / or SI decoder. Can be.

The PSIP and / or SI Decoder 114 may decode service information such as program specific information (PSI), for example, a demultiplexed PSI section of the demultiplexer 115, a program and service information protocol (PSIP). ) Section or a service information (SI) section and the like to receive and decode.

In addition, the PSIP and / or SI Decoder 114 may decode the received sections to create a database of service information and store the database of the service information in the SI & Metadata DB 121.

The audio / video decoder 116/117 may decode the video data and the audio data received by the demultiplexer 115, and the decoded audio data and the video data may be provided to the user through the display unit 118. .

Meanwhile, the UI manager 124 and the service manager 123 may manage the overall state of the video display device 100, provide a user interface, and manage other managers.

For example, the UI manager 124 may provide a Graphic User Interface (GUI) for a user using an OSD (On Screen Display), etc., and may receive a key input from a user and perform a receiver operation according to the input. . In addition, when the UI manager 124 receives a key input related to channel selection from the user, the UI manager 124 may transmit the key input signal to the service manager 123.

The service manager 123 may control a manager associated with a service such as a service delivery manager 113, a service discovery manager 120, a service control manager 119, and a metadata manager 122.

In addition, the service manager 123 may create a channel map and select a channel using the channel map according to a key input received from the user interface manager 124.

The service manager 123 may receive the service information of the channel from the PSIP and / or SI Decoder 114, and set the audio / video packet identifier (PID) of the selected channel to the demultiplexer 115.

The service discovery manager 120 may provide information necessary to select a service provider that provides a service. For example, when the service discovery manager 120 receives a signal related to channel selection from the service manager 123, the service discovery manager 120 may find a service using the received signal.

Meanwhile, the service control manager 119 is in charge of selecting and controlling a service. For example, when a user selects a live broadcasting service such as a conventional broadcasting method, the service control manager 119 uses IGMP or RTSP, and video on demand (VOD). In the case of selecting a service such as, the RTSP can be used to select and control the service.

The RTSP protocol may provide a trick mode for real time streaming, and the service control manager 119 initializes a session through the IMC gateway using an IP Multimedia Subsystem (IMS) and a Session Initiation Protocol (SIP). And manage.

The metadata manager 122 may manage metadata associated with a service and store the metadata in the SI & Metadata DB 711.

In addition, the SI & Metadata DB 121 may provide service information decoded by the PSIP and / or SI Decoder 114, metadata managed by the metadata manager 122, and service providers provided by the service discovery manager 120. You can store the information you need to make a selection.

In addition, the SI & Metadata DB 121 may store setup data for the system, and may be embodied as, for example, nonvolatile memory (NVRAM) or flash memory.

Meanwhile, the IG 750 may be a gateway that collects functions necessary for accessing an IMS-based IPTV service.

5 is a block diagram illustrating a configuration of a video display device according to another embodiment of the present invention.

Referring to FIG. 5, the video display device 100 may include a broadcast receiver 130, an external device interface 135, a storage 140, a user input interface 150, a controller 170, and a display 180. ), An audio output unit 185, and a power supply unit 190. Meanwhile, the broadcast receiver 130 may include a tuner 131, a demodulator 132, and a network interface unit 133.

The tuner 131 selects an RF broadcast signal corresponding to a channel selected by a user or all pre-stored channels among radio frequency (RF) broadcast signals received through an antenna, and converts the selected RF broadcast signal into an intermediate frequency signal or a baseband. Can convert to video or audio signal.

For example, the tuner 131 may convert the selected RF broadcast signal into a digital IF signal (DIF) if the selected RF broadcast signal is a digital broadcast signal, and convert it into an analog baseband video or audio signal (CVBS / SIF) if the analog broadcast signal is a digital broadcast signal. .

That is, the tuner 131 may process both a digital broadcast signal or an analog broadcast signal, and the analog baseband video or audio signal CVBS / SIF output from the tuner 131 may be directly input to the controller 170. have.

In addition, the tuner 131 may receive an RF broadcast signal of a single carrier according to an Advanced Television System Committee (ATSC) scheme or an RF broadcast signal of multiple carriers according to a digital video broadcasting (DVB) scheme.

Meanwhile, the tuner 131 may sequentially select RF broadcast signals of all broadcast channels stored through a channel memory function among RF broadcast signals received through an antenna and convert the RF broadcast signals into intermediate frequency signals or baseband video or audio signals. .

The demodulator 132 may perform a demodulation operation by receiving the digital IF signal DIF converted by the tuner 131. For example, when the digital IF signal output from the tuner 131 is an ATSC scheme, the demodulator 132 may perform 8-VSB (8-Vestigal Side Band) demodulation.

In addition, the demodulator 132 may perform channel decoding, and includes a trellis decoder, a de-interleaver, a reed solomon decoder, and the like. Release decoding, deinterleaving, and read solo decoding may be performed.

For example, when the digital IF signal output from the tuner 131 is a DVB scheme, the demodulator 132 may perform coded orthogonal frequency division modulation (COFDMA) demodulation.

In addition, the demodulator 132 may perform channel decoding, and includes a convolution decoder, a deinterleaver, a reed-soloman decoder, and the like for convolutional decoding, deinterleaving, and reed soloman decoding. Can be done.

The demodulator 132 may output a stream signal TS after demodulation and channel decoding, and the stream signal may be a signal multiplexed with a video signal, an audio signal, or a data signal.

For example, the stream signal may be an MPEG-2 Transport Stream (TS) multiplexed with an MPEG-2 standard video signal, a Dolby AC-3 standard audio signal, and the like. In detail, the MPEG-2 TS may include a header of 4 bytes and a payload of 184 bytes.

Meanwhile, the demodulator 132 may separately include the ATSC demodulator and the DVB demodulator according to the ATSC scheme and the DVB scheme.

The stream signal output from the demodulator 132 may be input to the controller 170. The controller 170 outputs an image to the display unit 180 after performing demultiplexing, image / audio signal processing, and the like. The voice may be output to the audio output unit 185.

The external device interface unit 135 may connect the external device to the image display device 100, and may include an A / V input / output unit (not shown) or a wireless communication unit (not shown).

The external device interface unit 135 may be connected to an external device such as a digital versatile disk (DVD), a Blu-ray, a game device, a camera, a camcorder, a computer (laptop), or the like by wire / wireless.

In addition, the external device interface unit 135 transmits an externally input image, audio, or data signal to the controller 170 of the video display device 100, and processes the image, processed by the controller 170, The voice or data signal can be output to a connected external device.

The A / V input / output unit may use a USB terminal, a CVBS (Composite Video Banking Sync) terminal, a component terminal, an S-video terminal (analog), and a DVI to input video and audio signals of an external device to the video display device 100. (Digital Visual Interface) terminal, HDMI (High Definition Multimedia Interface) terminal, RGB terminal, D-SUB terminal and the like.

The wireless communication unit may perform short range wireless communication with another electronic device. For example, the video display device 100 may include Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra Wideband (UWB), ZigBee, and Digital Living Network Alliance. It can be networked with other electronic devices according to communication standards.

In addition, the external device interface unit 135 may be connected through various set top boxes and at least one of the various terminals described above to perform input / output operations with the set top box.

Meanwhile, the external device interface unit 135 may receive an application or a list of applications in a neighboring external device and transmit the received application or list to the controller 170 or the storage 140.

The network interface unit 133 may provide an interface for connecting the video display device 100 to a wired / wireless network including an internet network. For example, the network interface unit 133 may include an Ethernet terminal for connection with a wired network, and may include a wireless LAN (WLAN), a Wi-Fi, a Wibro, and a Wimax (World). Interoperability for Microwave Access (HSDPA) and High Speed Downlink Packet Access (HSDPA) communication standards can be used to access wireless networks.

Meanwhile, the network interface unit 133 may transmit or receive data with another user or another electronic device through the connected network or another network linked to the connected network.

In addition, some content data stored in the image display device 100 may be transmitted to another user who is registered in advance in the image display device 100 or a user selected from among other electronic devices or the selected electronic device.

The network interface unit 133 may access a predetermined web page through a connected network or another network linked to the connected network. That is, by accessing a predetermined web page through the network, it is possible to send or receive data with the server.

In addition, the network interface unit 133 may receive content or data provided by a content provider or a network operator. That is, the network interface unit 133 may receive content such as a movie, an advertisement, a game, a VOD, a broadcast signal, and related information provided from a content provider or a network provider through a network.

In addition, the network interface unit 133 may receive the update information and the update file of the firmware provided by the network operator, and may transmit data to the Internet or the content provider or the network operator.

The network interface unit 133 may select and receive a desired application from among applications that are open to the public through the network.

The storage 140 may store a program for processing and controlling each signal in the controller 170, and may store a signal, an image, an audio, or a data signal.

In addition, the storage unit 140 may perform a function for temporarily storing an image, audio, or data signal input from the external device interface unit 135 or the network interface unit 133. Information about a broadcast channel may be stored.

The storage unit 140 may store an application or a list of applications input from the external device interface unit 135 or the network interface unit 133.

The storage unit 140 may be, for example, a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, an SD or XD memory). Etc.), RAM, and ROM (EEPROM, etc.) may include at least one type of storage medium.

The video display device 100 may provide a user with a content file (video file, still image file, music file, document file, application file, etc.) stored in the storage 140.

The user input interface unit 150 may transmit a signal input by the user to the controller 170, or may transmit a signal from the controller 170 to the user. For example, the user input interface unit 150 may power on / off, select a channel, and set a screen from the remote control apparatus 200 according to various communication methods such as a radio frequency (RF) communication method or an infrared (IR) communication method. The control signal may be received and processed, or the control signal from the controller 170 may be transmitted to the remote controller 200.

In addition, the user input interface unit 150 may transmit a control signal input from a local key (not shown) such as a power key, a channel key, a volume key, and a set value to the controller 170.

For example, the user input interface unit 150 transmits a control signal input from a sensing unit (not shown) that senses a user's gesture to the controller 170 or transmits a signal from the controller 170 to the sensing unit (not shown). Can be sent. The sensing unit (not shown) may include a touch sensor, a voice sensor, a position sensor, an operation sensor, and the like.

The controller 170 demultiplexes the stream input from the tuner 131 or the demodulator 132 or the external device interface unit 135, or processes the demultiplexed signals to generate a signal for video or audio output. You can print

The image signal processed by the controller 170 may be input to the display unit 180 and displayed as an image corresponding to the image signal. The video signal processed by the controller 170 may be input to the external output device through the external device interface 135. [

The audio signal processed by the control unit 170 may be output to the audio output unit 185 through audio. In addition, the voice signal processed by the controller 170 may be input to the external output device through the external device interface unit 135.

Although not shown in FIG. 6, the controller 170 may include a demultiplexer, an image processor, and the like. This will be described later with reference to FIG. 10.

In addition, the controller 170 may control overall operations of the video display device 100. For example, the controller 170 may control the tuner 131 so as to select an RF broadcast corresponding to a channel selected by a user or a pre-stored channel.

In addition, the controller 170 may control the image display device 100 by a user command or an internal program input through the user input interface unit 150, and access the network to display an application or a list of applications desired by the user. The display device 100 may be downloaded into the display device 100.

For example, the controller 170 controls the tuner 131 so that a signal of a selected channel is input according to a predetermined channel selection command received through the user input interface unit 150, and an image, audio or data signal of the selected channel. Can be processed.

The controller 170 may output the channel information selected by the user together with the processed video or audio signal through the display unit 180 or the audio output unit 185.

In addition, the controller 170 may output an external device input through the external device interface unit 135, for example, from a camera or a camcorder, according to an external device image playback command received through the user input interface unit 150. The video signal or the audio signal may be output through the display unit 180 or the audio output unit 185.

Meanwhile, the controller 170 may control the display unit 180 to display an image, for example, a broadcast image input through the tuner 131 or an external input input through the external device interface 135. An image, an image input through a network interface unit, or an image stored in the storage 140 may be controlled to be displayed on the display unit 180. In this case, the image displayed on the display unit 180 may be a still image or a video, and may be a 2D image or a 3D image.

In addition, the controller 170 may control the content stored in the video display device 100, the received broadcast content, or the external input content input from the outside to be reproduced, and the content may be a broadcast image, an external input image, or audio. It may be in various forms such as a file, a still image, a connected web screen, and a document file.

Although not shown in FIG. 5, the image display device 100 may further include a channel browsing processor that generates a thumbnail image corresponding to a channel signal or an external input signal.

The channel browsing processor receives a stream signal TS output from the demodulator 132 or a stream signal output from the external device interface unit 135, extracts an image from the input stream signal, and generates a thumbnail image. Can be.

The generated thumbnail image may be input as it is or encoded to the controller 170, or may be encoded in a stream form and input to the controller 170.

The controller 170 may display a thumbnail list including a plurality of thumbnail images on the display unit 180 by using the input thumbnail image, and the thumbnail images in the thumbnail list may be updated sequentially or simultaneously. Accordingly, the user can easily grasp the contents of the plurality of broadcast channels.

The display unit 180 converts the image signal, the data signal, the OSD signal processed by the controller 170, or the image signal, data signal, etc. received from the external device interface unit 135 into R, G, B signals, respectively. You can generate a signal.

For this purpose, the display unit 180 may use a PDP, an LCD, an OLED, a flexible display, a 3D display, or the like, or may be configured as a touch screen and used as an input device in addition to the output device. It is possible.

The audio output unit 185 may receive a voice signal processed by the controller 170, for example, a stereo signal, a 3.1 channel signal, or a 5.1 channel signal, and output the audio signal. Can be.

The image display device 100 may further include a photographing unit (not shown) for acquiring an image of the user, and the image information obtained by the photographing unit (not shown) may be input to the controller 170. .

In this case, the controller 170 may detect a user's gesture by combining or combining the image photographed from the photographing unit (not shown) or the detected signal from the sensing unit (not shown).

The power supply unit 190 may supply the corresponding power throughout the image display device 100. For example, the power supply unit 190 may be implemented in the form of a system on chip (SOC) and a display unit ( 180 and power may be supplied to the audio output unit 185.

For that purpose, the power supply unit 190 may include a converter (not shown) for converting AC power into DC power, and the luminance may vary when the display unit 180 is implemented as a liquid crystal panel having a plurality of backlight lamps. For dimming driving, an inverter (not shown) capable of PWM operation may be further provided.

The remote control apparatus 200 transmits the user input to the user input interface unit 150. To this end, the remote control apparatus 200 can use Bluetooth, RF (radio frequency) communication, infrared (IR) communication, UWB (Ultra Wideband), ZigBee, or the like.

In addition, the remote control apparatus 200 may receive an image, audio or data signal output from the user input interface unit 150, display it on the remote control apparatus 200, or output audio or vibration.

The video display device 100 described above is a fixed type of ATSC (8-VSB) digital broadcasting, DVB-T (COFDM) digital broadcasting, ISDB-T (BST-OFDM) digital broadcasting, and the like. It may be a digital broadcast receiver capable of receiving at least one.

On the other hand, since the image display device 100 shown in FIG. 5 is only one embodiment of the present invention. Some of the illustrated components may be integrated, added, or omitted according to the specifications of the image display device 100 that is actually implemented.

That is, two or more constituent elements may be combined into one constituent element, or one constituent element may be constituted by two or more constituent elements, if necessary. In addition, the functions performed in each block are intended to illustrate the embodiments of the present invention, and the specific operations and apparatuses do not limit the scope of the present invention.

According to another exemplary embodiment of the present invention, the image display device 100 does not include the tuner 131 and the demodulator 132, as shown in FIG. 5, and the network interface unit 133 or the external device interface unit. An image may be received and reproduced through the 135.

For example, the video display device 100 may be divided into an image processing apparatus such as a set-top box, etc., for receiving broadcast signals or contents according to various network services, and a content reproduction apparatus for playing contents input from the image processing apparatus. Can be implemented.

In this case, the advertisement content providing / receiving method according to an embodiment of the present invention to be described below is not only an image display device 100 as described with reference to FIG. The content reproducing apparatus including the unit 180 and the audio output unit 185 may be performed.

6 illustrates embodiments of a platform structure of an image display device. The platform of the image display device 100 may include OS-based software to perform various operations as described above.

Referring to FIG. 6A, the platform of the video display device 100 is a detachable platform, and the legacy system platform 400 and the smart system platform 405 may be separated and designed.

The OS kernel 410 may be commonly used in the legacy system platform 400 and the smart system platform 405, and the legacy system platform 400 may be a driver 420 on the OS kernel 410. , Middleware 430, and application layer 450.

The smart system platform 405 may include a library 435, a framework 440, and an application layer 455 on the OS kernel 410.

The OS kernel 410 is a core of an operating system. The OS kernel 410 is a hardware operating system for driving the video display device 100, security of hardware and processors in the video display device, efficient management of system resources, memory management, and hardware abstraction. By providing an interface to hardware, multi-process, schedule management and power management according to the multi-process.

For example, the hardware driver in the OS kernel 410 may include at least one of a display driver, a WiFi driver, a Bluetooth driver, a USB driver, an audio driver, a power manager, a binder driver, a memory driver, and the like. can do.

In addition, the hardware driver in the OS kernel 410 is a driver for a hardware device in the OS kernel 410. The hardware driver includes a character device driver, a block device driver, and a network device driver. It can be provided.

Meanwhile, the block device driver may include a buffer to store as much as the unit size as data is transmitted in a specific block unit, and the character device driver includes a buffer as described above as it is transmitted in a basic data unit or character unit. You can't.

The OS kernel 410 may be implemented as a kernel based on various operating systems (OS), such as Unix-based (Linux) and Windows-based, and as an open OS kernel, may be general-purpose usable in other electronic devices.

The driver 420 may be located between the OS kernel 410 and the middleware 430 and may drive a device for the operation of the application layer 450 together with the middleware 430.

For example, the driver 420 may include a micom, a display module, a graphics processing unit (GPU), a frame rate converter (FRC), a general purpose input / output pin (GPIO), and an HDMI in the video display device 100. It may include a driver, such as SDEC (System Decoder or Demultiplexer), VDEC (Video Decoder), ADEC (Audio Decoder), PVR (Personal Video Recorder) or I2C (Inter-Integrated Circuit). The drivers as described above may operate in conjunction with hardware drivers in the OS kernel 410.

In addition, the driver 420 may further include a driver of the remote controller 200, for example, a spatial remote controller, and the driver of the spatial remote controller may be installed in the OS kernel 410 or the middleware 430 in addition to the driver 420. It may be provided in various ways.

The middleware 430 may be located between the OS kernel 410 and the application layer 450, and may serve as a medium for exchanging data between different hardware or software, thereby providing a standardized interface. Various environmental supports and systems can be interoperable with other tasks.

For example, the middleware 430 in the legacy system platform 400 may include middleware of multimedia and hypermedia information coding expert groups (MHEG) and advanced common application platform (ACAP), which are data broadcasting related middleware, and broadcast information related middleware. PSNA or SI middleware, and DLNA middleware which is a peripheral communication related middleware.

Meanwhile, the application layer 450 on the middleware 430, that is, the application 450 layer in the legacy system platform 400 may include a user interface application related to various menus in the image display device 100. have.

The application layer 450 on the middleware 430 may be editable by a user's selection and may be updated through a network. By using the application layer 450, it may be possible to enter a desired menu among various user interfaces according to an input of a remote controller while watching a broadcast image.

In addition, the application layer 450 in the legacy system platform 400 may further include at least one of a TV guide application, a Bluetooth application, a reservation application, a digital video recorder (DVR) application, and a hotkey application. have.

Meanwhile, the library 435 in the smart system platform 405 is located between the OS kernel 410 and the framework 440, and may form the basis of the framework 440. For example, the library 435 may be a media such as SSL (Secure Socket Layer) which is a security library, WebKit (WebKit), a libc (c library), a video format and an audio format, which are web engine related libraries. It may include a media framework, such as a related library, and may be written based on C or C ++ and exposed to the developer through the framework 440.

The library 435 may include a runtime 437 having a core java library and a virtual machine (VM), wherein the runtime 437 is framed with the library 435. The base of the work 440 may be formed.

The virtual machine VM may be a plurality of instances, that is, a virtual machine capable of performing multitasking. Meanwhile, each virtual machine (VM) may be allocated and executed according to each application in the application layer 455. In this case, a binder in the OS kernel 410 may be used for scheduling or interconnection among a plurality of instances. The driver (not shown) may operate.

The binder driver and the runtime 437 may connect a Java-based application and a C-based library, and the library 435 and the runtime 437 may correspond to middleware of a legacy system.

Meanwhile, the framework 440 in the smart system platform 405 includes a program on which the application in the application layer 455 is based. The framework 440 may be compatible with any application and may reuse, move, or exchange components.

The framework 440 may include a support program, a program for binding other software components, and the like. For example, a resource manager, an activity manager related to an activity of an application, and a notification manager manager, a content provider that summarizes sharing information between applications, and the like.

The application layer 455 on the framework 440 includes various programs that can be driven and displayed in the video display device 100, and include, for example, email, short message service (SMS), and calendar. It may include a core application including at least one of a calendar, a map, a browser, and the like.

Meanwhile, the framework 440 or the application layer 450 as described above may be written based on JAVA.

In addition, the application layer 455 may be divided into an application 465 that is stored in the image display device 100 and cannot be deleted by a user, and an application 475 that is downloaded and stored through an external device or a network and is free to install or delete. Can be.

Through applications in the application layer 455, Internet telephony services, network-on-demand (VOD) services, web album services, social networking services (SNS), location-based services (LBS), map services, web search services, An application search service may be performed. In addition, various functions such as a game and schedule management may be performed.

As illustrated in FIG. 6B, the platform of the video display device 100 is an integrated platform, including an OS kernel 510, a driver 520, middleware 530, and the like. It may include a framework 540 and an application layer 550.

The platform shown in (b) of FIG. 6 differs in that the library 435 is omitted and the application layer 550 is provided as an integrated layer, as compared with that shown in FIG. 6 (a). In addition, the driver 520 and the framework 540 may be identical.

6A and 6B are not only the image display device 100 but also variously used in various electronic devices, and the storage unit 140 or the control unit 170 shown in FIG. Or may be stored or loaded in a separate processor (not shown).

Alternatively, the platform may be stored or mounted in the SI & metadata DB 711, the UI manager 714, and the service manager 713 shown in FIG. 4, and a separate application processor (not shown) for executing the application. May be further provided.

Meanwhile, the advertisement content providing / receiving method according to an embodiment of the present invention described in detail below may be implemented as a program for executing on a computer.

In addition, the program is produced in the form of the application described above is stored in the storage unit 140 of the image display device 100, the control unit 170 executes the application stored in the storage unit 140 of the present invention A content management method according to an embodiment may be performed.

In this case, an application for executing the advertisement content providing / receiving method according to an embodiment of the present invention is stored in the storage 140 by the manufacturer before the sale of the video display device 100 or downloaded by the user after the sale. May be stored.

FIG. 7 illustrates an embodiment of a method of controlling an operation of a video display device according to an embodiment of the present invention using a remote control apparatus. Referring to FIG.

As illustrated in FIG. 7A, a pointer 205 corresponding to the remote control apparatus 200 is displayed on the display unit 180.

The user may move or rotate the remote control device 200 vertically or horizontally. The pointer 205 displayed on the display unit 180 of the image display device corresponds to the movement of the remote controller 200. The remote control apparatus 200 may be referred to as a spatial remote controller because the pointer 205 is moved and displayed according to the movement in the 3D space as shown in the figure.

FIG. 7B illustrates that when the user moves the remote control apparatus 200 to the left side, the pointer 205 displayed on the display unit 180 of the image display apparatus also moves to the left side correspondingly.

Information about the movement of the remote control device 200 detected through the sensor of the remote control device 200 is transmitted to the image display device. The image display device may calculate the coordinates of the pointer 205 from the information about the movement of the remote controller 200. The image display device may display the pointer 205 to correspond to the calculated coordinates.

FIG. 7C illustrates a case in which a user moves the remote control apparatus 200 away from the display unit 180 while pressing a specific button in the remote control apparatus 200. As a result, the selection area in the display unit 180 corresponding to the pointer 205 may be zoomed in to be enlarged and displayed.

On the contrary, when the user moves the remote controller 200 to be closer to the display unit 180, the selection area in the display unit 180 corresponding to the pointer 205 may be zoomed out and reduced.

On the other hand, when the remote control apparatus 200 moves away from the display unit 180, the selection area is zoomed out, and when the remote control apparatus 200 approaches the display unit 180, the selection area may be zoomed in.

In addition, while pressing a specific button in the remote control device 200, recognition of the up, down, left and right movement can be excluded. That is, when the remote control apparatus 200 moves away from or approaches the display unit 180, the up, down, left, and right movements are not recognized, and only the front and back movements may be recognized. In a state where a specific button in the remote controller 200 is not pressed, only the pointer 205 moves according to the up, down, left, and right movements of the remote controller 200.

Meanwhile, the moving speed or the moving direction of the pointer 205 may correspond to the moving speed or the moving direction of the remote control apparatus 200.

The pointer in the present specification refers to an object displayed on the display unit 180 in response to the operation of the remote control apparatus 200. Thus, the pointer 205 may be an object of various shapes in addition to the arrow shape shown in the drawing. For example, the concept may include a point, a cursor, a prompt, a thick outline, and the like. In addition, the pointer 205 may be displayed corresponding to any one of the horizontal axis and the vertical axis of the display unit 180, or may be displayed corresponding to a plurality of points such as a line and a surface. Do.

8 is a block diagram showing an embodiment of the configuration of the remote control device, the remote control device 200 shown in the wireless communication unit 225, the user input unit 235, the sensor unit 240, the output unit ( 250, a power supply unit 260, a storage unit 270, and a controller 280 may be included.

Referring to FIG. 8, the wireless communication unit 225 transmits and receives a signal with any one of the image display devices according to the embodiments of the present invention described above.

The remote control apparatus 200 includes an RF module 221 capable of transmitting and receiving a signal to and from the image display device 100 according to the RF communication standard, and transmitting and receiving a signal to and from the image display device 100 according to the IR communication standard. IR module 223 may be provided.

In addition, the remote control apparatus 200 transmits a signal containing information on the movement of the remote control apparatus 200 to the image display apparatus 100 through the RF module 221.

On the other hand, the remote control device 200 may receive a signal transmitted from the image display device 100 through the RF module 221, and if necessary, power to the image display device 100 through the IR module 223. Commands for on / off, channel change, volume change, etc. can be sent.

The user input unit 235 may be configured as a keypad, a button, a touch pad, or a touch screen. The user may input a command related to the image display apparatus 100 to the remote control apparatus 200 by manipulating the user input unit 235. When the user input unit 235 includes a hard key button, the user may input a command related to the image display device 100 to the remote control apparatus 200 through a push operation of the hard key button.

When the user input unit 235 includes a touch screen, the user may input a command related to the image display apparatus 100 to the remote controller 200 by touching a soft key of the touch screen. In addition, the user input unit 235 may include various kinds of input means that the user can operate, such as a scroll key or a jog key, and the present embodiment does not limit the scope of the present invention.

The sensor unit 240 may include a gyro sensor 241 or an acceleration sensor 243, and the gyro sensor 241 may sense information about the movement of the remote controller 200.

For example, the gyro sensor 241 may sense information about the operation of the remote control device 200 based on the x, y, and z axes, and the acceleration sensor 243 may move the speed of the remote control device 200. Information about the data can be sensed. On the other hand, the remote control device 200 may further include a distance measuring sensor, it can sense the distance to the display unit 180 of the image display device 100.

The output unit 250 may output a video or audio signal corresponding to a manipulation of the user input unit 235 or a signal transmitted from the image display apparatus 100. The user may recognize whether the user input unit 235 is manipulated or whether the image display device 100 is controlled through the output unit 250.

For example, the output unit 250 is an LED module 251 that is turned on when the user input unit 235 is operated or a signal is transmitted and received with the image display device 100 through the wireless communication unit 225, the vibration module for generating a vibration 253, a sound output module 255 for outputting sound, or a display module 257 for outputting an image.

In addition, the power supply unit 260 supplies power to the remote control device 200, and can reduce power waste by stopping the power supply when the remote control device 200 does not move for a predetermined time. The power supply unit 260 may resume power supply when a predetermined key provided in the remote control apparatus 200 is operated.

The storage unit 270 may store various types of programs, application data, and the like necessary for controlling or operating the remote control apparatus 200. If the remote control device 200 transmits and receives a signal wirelessly through the image display device 100 and the RF module 221, the remote control device 200 and the image display device 100 transmit signals through a predetermined frequency band. Send and receive

The control unit 280 of the remote control device 200 stores in the storage unit 270 information on a frequency band for transmitting and receiving a signal wirelessly with the image display device 100 paired with the remote control device 200. Reference may be made.

The control unit 280 controls various matters related to the control of the remote control device 200. [ The controller 280 transmits a signal corresponding to a predetermined key manipulation of the user input unit 235 or a signal corresponding to the movement of the remote controller 200 sensed by the sensor unit 240 through the wireless communication unit 225. 100 can be sent.

9 illustrates an embodiment of a configuration of a home screen displayed on an image display device.

The home screen configuration shown in FIG. 9 may be an example of the basic screen configuration of the video display device 100 described above. The screen may be configured to be turned on when the power is on or in a standby mode. It may be an initial screen or a default screen by an operation of a home key provided in the local key (not shown) or the remote control apparatus 200.

Referring to FIG. 9, the home screen 600 may include a card object area, and the card object area may include a plurality of card objects 610, 620, and 630 classified by source of content.

In the figure, a card object (BROADCAST) 610 displaying a broadcast video, a card object (NETCAST) 620 representing a content provider (CP) list, and a card object representing an application provision list are displayed on the display unit 180. (APP STORE) 630 is illustrated.

Also, in the drawing, a card object, which is not displayed on the display unit 180 but is disposed in a hidden area 601 and can be replaced and displayed when the card object is moved, indicating a thumbnail list of broadcast channels. (CHANNEL BROWSER) 640, a card object (TV GUIDE) 650 representing a broadcast guide list, a card object (RESERVATION / REC) 660 representing a broadcast reservation list or a recording list, in an image display apparatus or an image display apparatus. A card object (MY MEDIA) 670 representing a media list in the device connected to the apparatus, a card object (TV GUIDE2) 680 representing a broadcast guide list, and the like are exemplified.

The card object (BROADCAST) 610 for displaying a broadcast image includes a broadcast image 615 received through the tuner 110 or the network interface unit 130, an object 612 indicating information on the broadcast image, and an external device. Object 617, and a setup object 618.

The broadcast image 615 is displayed as a card object, and its size can be fixed by the locking function, so that the user can continue to watch the broadcast image.

The broadcast video 615 may be changed in size by a user's manipulation. For example, the size of the broadcast image 615 may be enlarged or reduced by dragging using the pointer 205 of the remote control apparatus 200. By the enlargement or reduction, the number of card objects displayed on the display unit 180 may be two or four instead of three as shown in the drawing.

On the other hand, when the broadcast image 615 in the card object is selected, the broadcast image may be displayed on the display unit 180 as a full screen.

The object 612 representing the broadcast video related information includes a channel number DTV7-1, a channel name YBC HD, a program name Oh! Lady, and a broadcast time PM 08:00 to 08:50. It may include. As a result, the user can intuitively grasp information about the displayed broadcast video 615.

When the object 612 indicating the broadcast image related information is selected, the related EPG information may be displayed on the display unit 180.

On the other hand, on the card object 610 displaying the broadcast video, the object 602 indicating the date (03.24), the day (THU), and the current time (pm 08:13) can be displayed. As a result, the user can intuitively grasp the time information.

The object 617 representing the external device may represent an external device connected to the image display device 100. For example, when the object 617 is selected, a list of external devices connected to the image display device 100 may be displayed.

The setup object 618 may be used to input various settings of the image display device 100. For example, various settings such as image setting, audio setting, screen setting, reservation setting, pointer setting of the remote control apparatus 200, and network setting may be performed.

The card object 620 representing the content provider (CP) list may include a card object name (NETCAST) 622 and a content provider list 625. In the figure, Yakoo, Metflix, weather.com, Picason, My tube, and the like are illustrated as content providers in the content provider list 625, but various settings are possible.

When the card object name 622 is selected, the card object 620 may be displayed on the display unit 180 as a full screen.

Meanwhile, when a predetermined content provider in the content provider list 625 is selected, a screen including a content list provided by the corresponding content provider may be displayed on the display unit 180.

The card object 630 representing the application provision list may include a card object name (APP STORE) 632 and an application list 635. The application list 635 may be a list sorted by items in the application store. In the drawings, the display is arranged in order of popularity (HOT), newest (New), etc., but various examples are possible.

When the card object name 632 is selected, the card object 630 may be displayed on the display unit 180 as a full screen.

Meanwhile, when a predetermined application item in the application list 635 is selected, a screen providing information about the corresponding application may be displayed on the display unit 180.

Above the card objects 620 and 630, a login item 627, a help item 628, and an exit item 629 may be displayed.

The login item 627 may be used when logging in on an app store connection or a network to which an image display device is connected. The help item 628 may be used for using help when the image display apparatus 100 operates. The exit item 629 may be used when attempting to exit from the home screen. In this case, the received broadcast image may be displayed as a full screen.

Under the card objects 620 and 630, an object 637 indicating the total number of card objects may be displayed. The object may indicate not only the total number of card objects but also the number of card objects displayed on the display unit 180 among all the card objects.

The card object 640 representing a thumbnail list of a broadcast channel may include a card object name (CHANNEL BROWSER) 642 and a thumbnail list 645 of the broadcast channel. In the drawing, broadcast channels sequentially received are displayed as thumbnail images, but the present invention is not limited thereto. The thumbnail list may also include a thumbnail image and channel information of a corresponding channel. As a result, the user can intuitively grasp the contents of the corresponding channel.

The thumbnail image may be a thumbnail image of a preferred channel registered by a user in advance, or may be a thumbnail image of a channel after or before the broadcast image 615 in the card object 610. Meanwhile, although eight thumbnail images are illustrated in the drawing, various settings are possible. In addition, the thumbnail image in the thumbnail list may be updated.

When the card object name 642 is selected, the corresponding card object 640 may be displayed on the display unit 180 as a full screen. That is, the contents of the thumbnail list may be displayed on the display unit 180.

Meanwhile, when a predetermined thumbnail image is selected in the thumbnail list 645 of the broadcast channel, the broadcast image corresponding to the thumbnail image may be displayed on the display unit 180.

The card object 650 representing the broadcast guide list may include a card object name (TV GUIDE) 652 and a broadcast guide list 655. The broadcast guide list 655 may be a list of a broadcast program after the broadcast video 615 in the card object 610 or a broadcast video of another channel, but is not limited thereto.

Meanwhile, when the card object name 652 is selected, the card object 650 may be displayed on the display unit 180 as a full screen.

Meanwhile, when a predetermined broadcast item in the broadcast guide list 655 is selected, a broadcast image corresponding to the broadcast item is displayed on the display unit 180, or broadcast information corresponding to the broadcast surrender is displayed on the display unit 180. Can be displayed.

The card object 660 representing the broadcast reservation list or the recording list may include a card object name (RESERVATION / REC) 662 and a broadcast reservation list or a recording list 665. The broadcast reservation list or the recording list 665 may be a list including a broadcast item preset by the user or a recorded broadcast item accordingly. In the drawing, a thumbnail image is provided for each corresponding item, but various examples are possible.

Meanwhile, when the card object name 662 is selected, the corresponding card object 660 may be displayed on the display unit 180 as a full screen.

Meanwhile, when a preset broadcast item or a recorded broadcast item in the broadcast reservation list or the recording list 665 is selected, broadcast information or a recorded broadcast image of the corresponding broadcast may be displayed on the display unit 180. .

The card object 670 representing the media list may include a card object name (MY MEDIA) 672 and a media list 675. The media list 675 may be a media list in the image display apparatus 100 or in a device connected to the image display apparatus 100. In the drawings, a moving picture, a still picture, an audio, and the like are illustrated, but other examples such as a text document and an e-book document are possible.

Meanwhile, when the card object name 672 is selected, the card object 670 may be displayed on the display unit 180 as a full screen.

Meanwhile, when a predetermined media item in the media list 675 is selected, the media may be executed and a screen corresponding to the media may be displayed on the display unit 180.

The card object (TV GUIDE2) 680 representing the broadcast guide list may include a card object name (TV GUIDE2) 682 and a broadcast guide list 685. The broadcast guide list 685 may be a guide list for each broadcast type. In the drawing, a list of broadcasting types is illustrated by dividing into entertainment such as drama, news, or sports, but various settings are possible. That is, it may be a list of broadcast guides by type, such as drama, movie, news, sports, and animation. As a result, the user can check the list of guides classified by genre during broadcasting.

When the card object name 682 is selected, the card object 680 may be displayed on the display unit 180 as a full screen.

Meanwhile, when a predetermined broadcast item in the broadcast guide list 685 is selected, a screen corresponding to the broadcast image may be displayed on the display unit 180.

The card objects 620 and 830 displayed on the display unit 180 and the card objects 640, 650, 660, 670 and 680 positioned in the hidden area 601 without being displayed on the display unit 180 move the card object. By input, they can be interchanged.

That is, at least one of the card objects 620 and 630 displayed on the display unit 180 may move to the hidden area 601 and the card objects 640, 650, 660 and 670 located in the hidden area 601. At least one of, 680 may be displayed on the display unit 180.

Meanwhile, the home screen 600 of the image display device 100 may further include a card object indicating information related to software upgrade.

Hereinafter, a service and advertisement content providing / receiving method according to the present invention will be described with reference to FIGS. 10 to 17.

10 is a simplified diagram showing the configuration of a service and advertisement content providing / receiving system according to the present invention.

The service and advertisement content providing / receiving system according to the present invention includes a content provider (CP) 10, a service provider (SP) 20, a network provider (NP) 30, and an HNED. 40 can be divided.

The content provider (CP) 10 includes a content server 11, wherein the content server 11 includes an Internet telephone service, a video on demand (VOD) service, a web album service, and a social networking service (SNS). , At least one of a location based service (LBS), a map service, a web search service, an application search service, and a streaming transmission service. The content server 11 according to the present invention may transmit a metadata feed for at least one of the aforementioned services to the media server 21 included in the service provider 20.

The service provider (SP) 20 may include a media server 21, a search server 22, and an advertisement server 23.

The media server 21 may package various contents provided by the content server 11 of the content provider 10 and provide them to the client 40. Services provided by the content server 11 include Internet telephony service, video on demand (VOD) service, web album service, social networking service (SNS), location based service (LBS), map service, web search service, application search It may be at least one of a service and a streaming transmission service. Meanwhile, the media server 21 according to the present invention may receive a metadata feed related to at least one service provided from the content server 11.

The media server 21 may convert the received metadata feed into metadata in XML format and provide the converted metadata in metadata to the client 40. In addition, the media server 21 may transmit the converted metadata of the XML format to the search server 22.

Here, metadata (meta data) is structured data about the data, data that describes other data, also referred to as attribute information. Data that is given to content according to a certain rule in order to efficiently find and use information that is being searched among a large amount of information. Here, the location and content of the content, information about the author, conditions of rights, conditions of use, usage history, etc. may be recorded.

Here, the metadata feed may include a RSS (Really Simple Syndication) feed, and the converted XML format metadata may include information about a URL of the metadata feed. In addition, the XML format metadata may include information about the URL of the advertisement content.

On the other hand, the XML format is a type of document that takes a human-readable text format to enable easier access while ensuring interoperability. This XML format can be used in place of the delimiter format, and can be changed or applied by an information producer, so that its utilization is higher than that of the delimiter format, and the recognition rate is high in the system.

The search server 11 may include a metadata DB and a search engine. The metadata DB registers and stores the converted XML format metadata transmitted from the media server 21. The search engine collects and classifies the metadata of the XML format stored in the metadata DB. When the search engine receives a search request command from the client 41, the search engine corresponds to the search request command and stores the sorted XML format. The metadata list is generated using the metadata, and the generated metadata list is provided to the client 40.

The advertisement server 23 receives an advertisement request signal for an advertisement to be inserted into specific content from the client 40, and in response to the advertisement request signal, the advertisement content corresponding to the previously stored usage pattern of the client is stored. Send to the client 41.

Here, the advertisement request signal includes advertisement insertion position information of the advertisement content with respect to the specific content, and the advertisement server 23 sends the advertisement content to the client 40 at a time corresponding to the advertisement insertion position information. Send it. The advertisement insertion position may be any one of a pre-play position, a play intermediate position, and a play completion position of the specific content.

Here, the advertisement request signal may include information on an advertisement insertion region of the advertisement content with respect to the specific content, and the advertisement server 23 stores the client 41 in an area corresponding to the advertisement insertion region information. The advertising content is transmitted to. In addition, the advertisement content may be any one of an image advertisement, an animation advertisement, and a video advertisement.

The client 40 accesses the media server 21 of the service provider 20 through a network, receives metadata in the XML format from the media server 21, and receives a plurality of metadata based on the received metadata in the XML format. The UI skin representing at least one service provided from the content provider of the may be generated, and the generated UI skin may be displayed on the display unit. In addition, the selected UI skin may be selected to request a service corresponding to the selected UI skin to receive the corresponding service from the content server 11 of the content provider 10.

In addition, the client 40 accesses the search server 22 of the service provider 20 through a network, receives a metadata list from the search server 22, and generates a search UI skin based on the metadata list. The search UI skin may be displayed on the display unit.

The network interface unit 133 of the client 40 receives metadata in XML format from the media server 21.

The controller 170 of the client 40 controls the display unit 180 to generate a plurality of UI skins representing contents provided from a plurality of content providers based on the received metadata in XML format. .

In addition, when a UI skin including an advertisement area is selected among the displayed plurality of UI skins, the controller 170 may provide an advertisement request signal for an advertisement to be inserted into content related to the selected UI skin by the network interface unit 133. Control to transmit to the media server 21 through the advertisement server 23, and the advertisement content corresponding to the advertisement request signal provided from the advertisement server 23 and the contents related to the selected UI skin provided from the content server 11; The received advertisement content and the content related to the selected UI skin are sequentially played on the display unit 180 through the network interface unit 133.

The advertisement request signal includes advertisement insertion position information of the advertisement content with respect to the content related to the selected UI skin, and the controller 170 inserts the received advertisement content at a time corresponding to the advertisement insertion position information. Control to play the content related to the selected UI skin.

In addition, the advertisement request signal includes information on an advertisement insertion region of the advertisement content with respect to the content related to the selected UI skin, and the controller 170 controls the received advertisement content to correspond to the advertisement insertion region information. Insert into the area to play the content related to the selected UI skin. Here, the advertisement content may be any one of an image advertisement, an animation advertisement, and a video advertisement.

11 is a flowchart illustrating a method of providing / receiving a service according to the present invention. 12 and 13 illustrate an example of a screen displaying a UI skin generated using metadata in the service providing system according to the present invention.

Referring to FIG. 11, the content server 11 transmits a metadata feed for at least one service among a plurality of services that can be provided to the media server 21 included in the service provider 20 (S700). . The media server 21 converts the received metadata feed into metadata in XML format (S710). The metadata of the converted XML format is transmitted to the client 41 (S720).

The client 41 receives the converted XML format metadata transmitted from the media server 21 through the network interface unit 133.

The controller 170 of the client 41 generates a UI skin indicating at least one service provided from a plurality of content providers based on the received metadata in XML format.

That is, the content provider 10 or the content provider 10 related to the metadata of the received XML format among the plurality of UI skins previously stored in the storage 140 using the received XML format metadata is provided. You can create a UI skin that represents your service. The generated UI skin is displayed on the display unit 180 (S730).

As illustrated in FIG. 12, the XML format in which a plurality of content providers 10 or a plurality of UI skin lists 800 representing respective services provided by the content providers 10 are transmitted to the media server 21 is transmitted. The metadata may be generated through the metadata of and displayed on the display unit. When the user selects any one of the generated UI skin lists 800, the user requests a request for a service corresponding to the selected UI skin 810 by the content server 11 of the content provider 10. (S740). The content server 11 may provide a corresponding service to the client 41 in response to a service request command received from the client 41 (S741).

Meanwhile, the media server 21 transmits the converted XML format metadata to the metadata DB of the search server 22 and registers and stores the XML format metadata in the metadata DB (S750). . The search engine of the search server 22 collects and classifies the metadata of the XML format stored in the metadata DB and generates a metadata list using the metadata of the collected and sorted XML format (S760).

When the client 41 transmits a search request command to the search server 22 (S770), the search engine of the search server 22 provides the generated metadata list to the client 41 (S780). In addition, a search UI skin is generated based on the provided metadata list, and the generated search UI skin is displayed on the display unit 180 (S790).

As shown in FIG. 13, a search UI skin 910 may be displayed through the display unit 180 of the image display apparatus 100, and a user inputs a search input included in the displayed search UI skin 910. By performing a search through the window 920, the UI skin 930 related to the metadata of the XML format included in the metadata list may be displayed as a search result.

14 is a flowchart illustrating a method of providing / receiving advertisement content according to another embodiment of the present invention. FIG. 15 illustrates an example of a screen displaying a plurality of UI skins generated by using metadata in an advertisement content providing / receiving system according to another embodiment of the present invention. 16 is a diagram illustrating an example of a screen displaying a UI skin including advertisement content received in an advertisement content providing / receiving system according to another embodiment of the present invention. 17 is a diagram illustrating a play list configuration of a content file including advertisement content received in an advertisement content providing / receiving system according to another embodiment of the present invention.

Referring to FIG. 14, the client 41 receives metadata in XML format from the media server 21, and displays a plurality of contents representing contents provided from a plurality of content providers based on the received metadata in XML format. Create and display UI skins. Here, the XML metadata may include information about the URL of the advertisement content. As shown in FIG. 15, the display unit 180 displays a plurality of UI skins based on the metadata of the XML format. The plurality of UI skins 910 include UI skins 910 including an advertisement region and UI skins 920 not including the advertisement region.

When one UI skin 930 is selected from among the plurality of UI skins 910 through user selection (S800), the client 41 receives a content request signal for requesting content related to the selected UI skin. The content server 11 transmits the content related to the selected UI skin to the client 41 in response to the content request signal (S810).

The client 41 determines whether the selected UI skin is a UI skin 930 including an advertisement area (S830), and when the selected UI skin is a UI skin 920 not including an advertisement area, The content received from the content server 11 is played without including an advertisement (S831).

If the selected UI skin is the UI skin 930 including an advertisement area, the client 41 advertises an advertisement request signal for an advertisement to be inserted into content related to the selected UI skin. The server 23 transmits the data to the server 23 (S840).

The advertisement server 23 receiving the advertisement request signal requests the user pattern of the client 41 previously stored in the media server 21 (S850), and the client 41 from the media server 21. Receive a user pattern of (S860).

The advertisement server 23 selects advertisement content corresponding to the user pattern of the client 41 received from the media server 21, and transmits the selected advertisement content to the client 41 (S870). Here, the advertisement content may be any one of an image advertisement, an animation advertisement, and a video advertisement.

Here, the advertisement request signal includes advertisement insertion position information of the advertisement content with respect to the specific content, and the advertisement server 23 sends the advertisement content to the client 41 at a time corresponding to the advertisement insertion position information. Can be transmitted.

In addition, the advertisement request signal includes information on an advertisement insertion region of the advertisement content with respect to the specific content, and the advertisement server 23 transmits the information to the client 41 in an area corresponding to the advertisement insertion region information. Advertising content may be transmitted.

The client 41 sequentially plays the content received from the content server 11 including the advertisement content received from the advertisement server 23 (S880).

Here, the advertisement content may be displayed in a specific advertisement insertion region with respect to the content related to the selected UI skin. As illustrated in FIG. 16, the content may be displayed on the display unit 180, and the advertisement content may be displayed on a specific advertisement insertion region 940.

In addition, the advertisement content is inserted into one of a specific advertisement insertion position, for example, a pre-play position, a play middle position, and a play completion position of the content related to the selected UI skin, with respect to the content related to the selected UI skin. Can be. As shown in FIG. 17, when playing a specific content of 2 hours and 30 minutes, the advertisement content may be inserted and played at an advertisement insertion position 1 which is a position before the playing of the specific content.

In addition, when playing a specific content of 2 hours and 30 minutes, the advertisement content is inserted into an advertisement insertion position 2 which is an intermediate position of the playing of the specific content, and after the specific content is played for 1 hour, the advertisement content is played and the advertisement After the content is played, an amount of 1 hour and 30 minutes, which is the remaining time of the specific content, may be played. Here, the advertisement insertion position 2, which is the playback intermediate position, is variable.

In addition, when playing a specific content of 2 hours and 30 minutes, the advertisement content may be inserted and played in the advertisement insertion position 3 which is a reproduction completion position of the specific content.

The advertisement content providing / receiving method according to the present invention described above may be stored in a computer-readable recording medium that is produced as a program to be executed in a computer, and examples of the computer-readable recording medium include ROM, RAM, CD. ROMs, magnetic tapes, floppy disks, optical data storage devices, and the like, as well as those implemented in the form of carrier waves (eg, transmission over the Internet).

The computer readable recording medium can be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. In addition, functional programs, codes, and code segments for implementing the method can be easily inferred by programmers in the art to which the present invention belongs.

In addition, although the preferred embodiment of the present invention has been shown and described above, the present invention is not limited to the specific embodiments described above, but the technical field to which the invention belongs without departing from the spirit of the invention claimed in the claims. Of course, various modifications can be made by those skilled in the art, and these modifications should not be individually understood from the technical spirit or prospect of the present invention.

Claims (25)

A method of providing at least one advertising content provided to a client to a client, the method comprising:
Transmitting metadata in XML format related to at least one content to the client;
Receiving an advertisement request signal for an advertisement to be inserted into specific content from the client; And
And in response to the advertisement request signal, transmitting advertisement content corresponding to a previously stored usage pattern of the client to the client. The method of claim 1,
The metadata of the XML format includes the information on the URL of the advertisement content providing method. The method of claim 1,
The advertisement request signal includes advertisement insertion position information of the advertisement content with respect to the specific content,
And transmitting the advertisement content to the client at a time corresponding to the advertisement insertion position information. The method of claim 3,
And the advertisement insertion position is any one of a pre-play position, a play intermediate position, and a play completion position of the specific content. The method of claim 1,
The advertisement request signal includes information on an advertisement insertion region of the advertisement content with respect to the specific content.
And transmitting the advertisement content to the client in an area corresponding to the advertisement insertion area information. The method of claim 1,
The advertisement content is any one of an image advertisement, an animation advertisement and a video advertisement. In the method for receiving advertising content from an external server,
Receiving XML format metadata from a service provider, and generating and displaying a plurality of UI skins representing contents provided from a plurality of content providers based on the received XML format metadata;
Selecting a UI skin including an advertisement area from among the plurality of displayed UI skins, and transmitting an advertisement request signal for an advertisement to be inserted into content related to the selected UI skin to a service provider;
Receiving advertisement content corresponding to the advertisement request signal from the service provider;
Receiving content related to the selected UI skin from the content provider; And
And sequentially playing the received advertisement content and the content related to the selected UI skin. The method of claim 7, wherein
The metadata of the XML format includes a method for receiving advertising content including information about the URL of the advertising content. The method of claim 7, wherein
The advertisement request signal includes advertisement insertion position information of the advertisement content with respect to the content related to the selected UI skin.
And inserting the received advertisement content at a time corresponding to the advertisement insertion position information to play the content related to the selected UI skin. 10. The method of claim 9,
And the advertisement insertion position is any one of a pre-play position, a play intermediate position, and a play completion position of the specific content. The method of claim 7, wherein
The advertisement request signal includes information on an advertisement insertion region of the advertisement content with respect to the content related to the selected UI skin.
And inserting the received advertisement content into an area corresponding to the advertisement insertion area information to play content related to the selected UI skin. The method of claim 7, wherein
The advertisement content is any one of an image advertisement, an animation advertisement and a video advertisement. A service providing system for providing a client with at least one advertisement content provided from a service provider,
A media server transmitting metadata of an XML format related to at least one content to the client;
An advertisement server which receives an advertisement request signal for an advertisement to be inserted into specific content from the client and transmits the advertisement content corresponding to the previously stored usage pattern of the client to the client in response to the advertisement request signal; Content provision system. The method of claim 13,
The metadata of the XML format is an advertisement content providing system including information on the URL of the advertisement content. The method of claim 13,
The advertisement request signal includes advertisement insertion position information of the advertisement content with respect to the specific content,
Ad content providing system for transmitting the advertisement content to the client at a time corresponding to the advertisement insertion position information. 16. The method of claim 15,
The advertisement insertion position is an advertisement content providing system any one of the position before the reproduction of the specific content, the reproduction intermediate position, the reproduction completion position. The method of claim 13,
The advertisement request signal includes information on an advertisement insertion region of the advertisement content with respect to the specific content.
Ad content providing system for transmitting the advertisement content to the client in the area corresponding to the advertisement insertion area information. The method of claim 13,
The advertisement content is any one of the image advertising, animation advertising and video advertising system. In a client that receives advertising content from an external server,
A display unit;
Receiving metadata in XML format from a service provider, and including a network interface unit;
And a controller configured to generate a plurality of UI skins representing contents provided from a plurality of content providers based on the received XML format metadata and display the same on the display unit.
The control unit controls to transmit an advertisement request signal for an advertisement to be inserted into content related to the selected UI skin to a service provider through the network interface unit when a UI skin including an advertisement area is selected among the displayed plurality of UI skins. Receiving advertisement content corresponding to the advertisement request signal provided from the service provider and content related to the selected UI skin provided from the content provider through the network interface unit, and receiving the received advertisement content and the selected UI skin. And controlling the display to sequentially play related contents. 20. The method of claim 19,
The XML metadata is a client that includes information about the URL of the advertising content. 20. The method of claim 19,
The advertisement request signal includes advertisement insertion position information of the advertisement content with respect to the content related to the selected UI skin.
The control unit controls to play the content related to the selected UI skin by inserting the received advertisement content at a time corresponding to the advertisement insertion position information. The method of claim 21,
The advertisement insertion position is any one of the position before the reproduction of the specific content, the reproduction intermediate position, the reproduction completion position. 20. The method of claim 19,
The advertisement request signal includes information on an advertisement insertion region of the advertisement content with respect to the content related to the selected UI skin.
The control unit controls to play the content related to the selected UI skin by inserting the received advertising content in the area corresponding to the advertisement insertion area information. 20. The method of claim 19,
The advertisement content is any one of an image advertisement, an animation advertisement and a video advertisement. A computer-readable recording medium having recorded thereon a program for executing the method according to any one of claims 1 to 12 on a computer.

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