KR20090123444A - Advertising and customer DB management system using advertising lottery - Google Patents

Abstract

The present invention relates to a system for managing advertising and customer DB using the advertising lottery on the Internet, the advertiser is free to give advertising lottery of the nature of the gift in return to customers who purchased goods or services at their place of business for free. Cases and advertisers want to increase the effectiveness of advertisements by benefiting customers who noticed advertisements by inserting advertisement lotteries in all advertisements (including print, broadcast, and online) that they execute, and certain actions (purchasing, surveys). , Review of product reviews, additional confirmation of advertisement contents, etc.). In the case that the advertisement lottery is paid within the limited time period, the advertisement contents and the lottery ticket will be destroyed after the time limit. The lottery committee, which is a government agency, with the user signing up through the internet, Will be hosted by one by the authorized agency determines whether or not the lottery ad through the lottery numbers lottery every week to ensure the fairness and reliability.

Advertising lottery of the present invention is an electronic lottery ticket (lotto lottery) in the form of advertisers directly printed in the store delivered to the customer face-to-face or electronic (email, SMS, messenger, etc.) a number of target customers To a terminal device (hereinafter referred to as "issuing machine") specialized in the present invention, or a portable communication terminal device such as a wired / wireless PC, PDA, and HP, and a management system server that can be connected thereto. It can be implemented.

Description

Advertising and customer DB management system using advertisement lottery {ADVERTISING METHOD AND DATABASE MANAGEMENT SYSTEM USING LOTTERY}

The present invention relates to an advertising lottery method using the Internet, the customer who has donated an electronic lottery-type advertising lottery ticket to register the lottery number on the site after registration, so that you can check whether the winning through the lottery numbers, such as weekly lotto, Companies that advertise using the advertising lottery can effectively advertise their products on the site in association with the advertising lottery number, and can perform various promotional marketing using the accumulated DB.

In general, the ultimate business model of numerous Internet sites is living in the flood of advertisements as well as advertisements using the existing mass media such as newspapers and broadcasts.

In addition, as many of the conventional methods of advertising through the Internet are treated as waste by customers, or even as a mess that disrupts the Internet space, it is surprising that advertisers who have paid their valuable costs do not achieve their intended purpose. many.

In particular, banner advertisements on Internet portal sites, which cost tens of millions of won per month, are unlikely to have any effect due to intensifying competition.

Under these circumstances, the Internet space is so empty that small and medium-sized businesses and small and medium-sized businesses, as well as salespeople belonging to large corporations, have no choice but to introduce their products. There is a wealthy phenomenon.

In recent years, most advertisers are using promotions and advertisements to provide customers with discounts, sweepstakes, free gifts, coupons, and miles.

In addition, the advertising lottery ticket in the printed form has been paid, and customers have to enter a lottery number one by one through the PC. The inconvenience of the lottery and the conventional advertising lottery techniques Have been ignored by customers

Therefore, the present invention is to improve the conventional advertising lottery system to the customer immediately by combining small and small businesses to show a greater effect against the advertising / promotion activities, such as large-scale giveaways or coupons and mileage accumulation of large companies on the fly With the "Issuing Machine" that can print the advertisement lottery ticket, and the lottery advertisement system such as automatic registration of the lottery number and the time limit lottery transmission, the company has come up with a method for attracting customers' immediate response and maintaining interest.

The present invention is to solve the above-mentioned drawbacks, by using the "issuer" to promptly print the lottery ticket to the customer to induce the customer's interest, the broadcaster advertised to members registered to the advertiser only with the "issuer" itself The lottery can be delivered in the form of e-mail or messenger cell phone SMS.

Many lottery tickets donated by advertisers are automatically inputted through the PC without inputting the advertisement method using the conventional advertising lottery, eliminating inconvenience to customers, and adopting the same winning number as the commercial lottery. In order to secure fairness and credibility of the lottery, it is also possible to convert the advertising lottery into a conventional coupon or mileage by making up for the shortcomings of interest that rapidly decrease due to the low probability of winning the lottery. will be.

Advertising lottery is an electronic lottery ticket (lotto lottery) that advertisers can print directly from the store and deliver to customers offline, or electronically (email, SMS, messenger, etc.) to multiple target customers. The present invention can be implemented as a device such as a "issuer" or a plurality of client devices including a wired / wireless PC, a portable communication terminal device such as a PDA or a mobile phone, and a management system server that can be connected thereto.

The present invention for solving the above object is the first step that the advertiser enters into a contract with the advertising lottery advertising server operating company and stored in the advertiser DB; when the advertiser requests a lottery advertisement using a client device lottery management A second step of generating, by the system server, a lottery number of the advertisement lottery, stored in the lottery number DB, printed in the form of a ticket through an advertiser's machine, and delivered directly to the customer, or directly transmitted to the customer through the server online; In the third step, the customer registers as a member in the advertisement lottery management system server and stores in the member information DB in order to input the advertisement lottery ticket which is freely awarded by the customer; If it is confirmed that the lottery is issued normally, the stored member information DB, lottery number DB, advertiser DB and The fourth step of storing the lottery number in the lottery number DB by interlocking; If the winning number is determined after the weekly lottery lottery, enter the winning number in the host server in the lottery number DB registered lottery number DB among the lottery target number, , Extracting the advertiser and paying the winning notification and winnings, and the fifth step of rewarding the small winners, such as mileage accumulation ;, characterized in that it comprises a.

In the step of the lottery issuing process, if the advertiser deposits the advertising fee in advance before the lottery issuance request, the accounting / settlement server includes the step of approving the number of advertisement lottery tickets within the deposit limit.

The present invention as described above is to receive one or several lotteries per a certain amount when a customer purchases goods or uses a service at an advertiser's store and pays a fee, and a lotto performed every week while a user registers through the Internet. By checking the number, you can check whether the winning number is fair, and when the user wins the lottery, he receives the prizes, etc., and advertisers who operate gas stations or restaurants can effectively promote their businesses. There are advantages to it.

In addition, the present invention can promote sales by using the advertising lottery, on / offline advertising, DB management system, and can utilize this to escape the traditional methods such as small promotions or unreliable sweepstakes advertising attention by using the lottery-type advertising lottery In addition to improving the rate and participation rate, the time-limited advertising lottery transmission system also has the effect of ensuring the promptness of the advertisers to get immediate effects within the desired time.

Hereinafter, an embodiment of the present invention will be described in detail.

Figure 1 shows a schematic diagram of the present invention, the promotion, advertising, DB management system using the advertising lottery is a terminal for issuing the advertising lottery (1), wired and wireless PC (2), PDA, HP and other portable communication Connected to the terminal device 3, the issuing machine 1, the wired / wireless PC 2, and the portable terminal device 3, and an internet network 4, and the internet network 4 to execute a lottery advertisement. Advertising lottery management system server (5) of the host to perform, member information DB (6), advertiser DB (7), advertising content DB (8), lottery number DB connected to the advertisement lottery management system server (5) (9), a mileage DB 10, and a mail sending server 11, a text sending server 12, and an accounting / settlement server 13, which are servers separately connected to the lottery advertisement management system 5, respectively.

FIG. 2 is a schematic diagram of the issuing machine 1 of FIG. 1, which is a small machine capable of presenting a type ticket of an electronic lottery as a basic equipment specialized in the present invention and presenting it to a customer. Or, it is a device including a portable printer, and has a built-in electronic chip capable of sending and receiving a server, so that it has a function of requesting a lottery number from the server and outputting the lottery number issued by the server to the printer.

In addition, the unique ID of the issuer 1 is integrated with the owner ID (advertiser ID), so that the advertisement lottery issued by the specific issuer 1 is integrated and managed in the lottery number DB 9.

The lottery number and the customer information stored in this way are integrated and managed with the lottery number DB (9), the member information DB (6), the advertiser DB (7), respectively, and the customer who meets a predetermined condition is a member of the advertiser in the member information DB (6). It is handled and connected with the management system server 5 of the issuing machine 1, and if necessary, the same advertisement content is sent to all members or to a group of members who meet the conditions among all members. In 1), enter the ID or ID of the member customer who is already subscribed to the advertisement lottery management system server 5, and issue a lottery ticket to directly deliver the printed lottery-type advertisement lottery ticket to the customer. Rather, it is configured to automatically store the lottery number as a member ID at the same time it is issued to the lottery number DB (9).

Referring to the operation of the present invention configured as described above is as follows.

First, the present invention relates to an advertising lottery, for example, when a customer pays a meal after a meal at a restaurant or pays a gas at a gas station, the store owner (advertiser) is sent to the machine 1. Enter the number of lottery tickets in proportion to the cost, and press the issue button to issue an advertising lottery ticket to customers. At this time, it is possible to print out the receipt lottery including the amount received, and it is possible to print only the form of the lottery with only the number of the advertisement lottery.

At this time, the issuance of the advertisement lottery is made through the communication system of the Internet 4 connected to the issuer 1, and is made through the advertisement lottery management system server 5 connected to the Internet 4.

That is, the meal cost is printed through the issuing machine 1 and the lottery number is printed to the issuing machine 1 through the Internet 4 under the control of the advertisement lottery management system server 5. Only the object number may be printed and output. This may be processed by selecting a selection number on the "Issuer" screen and entering or not inputting a receipt amount or by using a mode change switch. The lottery number printed in this way is automatically stored in the lottery number (DB) 9 of the advertisement lottery management system server (5).

Therefore, the customer who has received such lottery, accesses the Internet network 4 through the wired / wireless PC 2 at his or her home, office, or PC room, and then first registers and enters the advertisement lottery management system server 5 to enter the advertisement lottery. If the number is entered, if the lottery number entered by the customer is normally issued by the server and stored in the lottery number DB (9), then the lottery number is the lottery number with the member information. It is stored in the DB 9.

Subsequently, once the weekly lottery numbers match the lottery numbers using the winning numbers (e.g., lotto lottery numbers) approved by the government agencies, they will be able to receive the goods determined as winnings. For example, the lottery number is not drawn by the organizer, but the lottery number performed by a reliable government agency can be used to prevent distrust due to past misconduct and fairness.

On the other hand, in the present invention, if a customer who has received the advertisement lottery is already registered as a member of the server, the customer identification ID is first entered into the issuer 1, and when the advertisement lottery is issued, the lottery number is issued through the issuer 1; At the same time, the lottery numbers are automatically stored in the lottery number DB (9) of the advertisement lottery management system server 5 as "issued lottery numbers" and "lottery target lottery numbers" sequentially, even if the lottery is lost or damaged. It is possible to prevent mistakes such as being lost, and to prevent cheating such as forging a lottery ticket.

In addition, the present invention can be issued by printing a lottery number at the bottom of the receipt while issuing a receipt from a company such as a restaurant, as well as printing and issuing only the lottery itself in the machine (1) without issuance with the receipt. In this case, a lottery number is issued together with the name of the restaurant, which can be processed by selecting a selection number on the screen of the issuer 1 or inputting a receipt amount or not, or by performing a mode conversion switch. .

In the present invention, even if the customer does not input the restoration number individually through the PC (2) can be automatically input to the server to determine whether the winning or not can solve the inconvenience of having to enter the conventional lottery number.

On the other hand, the present invention, as well as issuing a lottery, if you want to advertise any advertising or notices to customers, you can send an advertising lottery at the same time when the notification through the customer's mobile phone SMS or email messenger.

For example, if a restaurant wants to sell special foods at low prices through special sales and notify customers, the lottery can be sent by SMS.

That is, when the host company wants to inform customers of the advertisement items through the text sending server 12 connected to the advertisement lottery management system server 5, the advertisement lottery can be sent as a text and the advertisement lottery can be sent. .

In addition, depending on the price of the advertising lottery, the lottery number entered once is recognized as valid for one or several times, depending on the price of the advertising lottery. You may issue a “Lottery Lottery Ticket” with the odds of winning again.

The advertiser requests the advertisement lottery management system server 5 to generate a lottery number in order to provide an electronic lottery advertisement lottery directly to the customer through the issuing machine 1 at the store, or the advertiser requests a wired / wireless wireless device other than the issuing machine 1. Ad lottery management system server to generate and send a lot number in order to simultaneously send a large number of advertising lottery through the email or mobile phone number messenger address of the target customer stored in the DB via a PC (2) or portable terminal device (3) 5), a command to send one or several lottery numbers generated by processing the entered lottery number generation request in the advertisement lottery management system server 5 to the printer receiver of the issuer 1 or to advertise. Extract the target DB from the lottery management system server (5) and send it to the customer's e-mail, messenger, mobile phone, etc. through each transfer protocol, and manage the advertisement lottery. The system is generated on the server (5) that the lottery numbers to the customer are entered in the "group issued lottery numbers", "target lottery numbers lottery" according to each case, the server is stored in the raffle number DB (9).

First, the case where the lottery ticket is issued in the issuing machine 1 of the store will be described.

If the customer has already subscribed to the server 5 as a member, the issuance number is stored in the server at the same time as the issuance and the lottery number DB 9 is stored in the server.

If the customer is not a member of the server 5, the customer is presented with a printed advertising lottery ticket through the printer of the issuing machine 1, and the customer connects to the site operated by the advertising lottery management system server 5. After the membership registration, by entering the lottery number displayed on the advertising lottery ticket, the issued number is stored in the lottery number DB (9) as the "lottery target lottery number" on the server.

Second, a case where a large amount of advertising lottery is transmitted to the customer at the same time the advertisement lottery management system server (5).

After the lottery number is sent at the request of the advertiser, the "lottery number issued automatically" may be stored in the lottery number DB (9) as the "lottery target number" as soon as it is opened, and the customer may use the advertisement lottery management system server. (5) The case where the "issued lottery number" issued by the server is stored in the lottery number DB (9) as the "lottery target number" issued by the server only when the advertiser requested the action and the advertisement lottery delivered to the customer. If the input time limit is set in the lottery number DB (9) as the lottery target number of the server must be entered within the corresponding time to add a function that automatically disappears when time is exceeded.

Each week, if the winning number of the commercial lottery is determined and the winning number is entered in the lottery number DB (9) of the server (5), the winning number of each ranking is extracted from the number entered in the lottery number DB (9), and the number and the winner At the same time, the site of the advertisement lottery management system server (5) and at the same time automatically notify the contact address set by the relevant person at the time of membership registration, advertising contract.

In case of winning a small amount or winning a lottery ticket, if the lottery number is more than a certain number, or if the lottery number is given by a certain number of advertisers, or the customer registers a lottery number more than a certain amount within a certain period, the mileage will be awarded. The cash is stored in the mileage DB 10 so that it can be used or withdrawn as cash.

When the advertiser contracts with the lottery host server operator, the advertisement lottery can maintain functions such as coupons that were previously distributed at their own stores. For example, if you collect 20 coupons, the coupon will be given one pizza and the printed coupons and coupons. Advertisers who were able to collect and paste the coupons can use the online lottery to replace the coupons. If 20 or more lottery tickets are registered in the mileage DB of the server, a promotion event such as a free pizza is presented to the customer. Can proceed

In this case, not only can the printing costs be reduced in the promotions that were conducted with the existing printed coupons, but also the online lottery can not increase the chance of winning the lottery without the risk of losing it. have.

In the lottery issuing process, if the advertiser deposits the advertising fee in advance before the lottery issuing request, the accounting / settlement server 13 approves the number of advertisement lottery issuance within the deposit limit.

According to the present invention, advertisers with different advertising execution capabilities can draw the same prizes under the same conditions, so that everyone can have the same interests, thereby increasing the advertising effect, and failing to execute proper prize advertisements with the usual poor advertisement cost. Small business owners or salespeople can run ads under the same conditions, which can lead to a lot of participation.

Most of the sweepstakes are recognized as the exclusive property of large corporations, and the lottery is a kind of prize-winning advertising lottery. It has been shown a malformed structure that only increases the profits of employees in the advertising industry such as newspapers, magazines and broadcasting companies or advertising models.

In this situation, the present invention returns a portion of the corporate profits to the consumer through the advertisement of the prize lottery.

An example of time-bound broadcast lottery mail / messenger / text sending will be described below.

In an embodiment using the advertising lottery of the present invention, the time-limited advertising lottery can be sent out, and the time-bound advertising lottery sending a large amount of advertising lottery to the target customer at the same time as the example of the broadcast advertising lottery sending, If you open and read advertisements or make necessary purchases within the time limit set by the advertiser, you can pay the advertisement lottery ticket.

It sets the lottery registration time limit on the lottery issued when the lottery is issued through the lottery number DB (9) in the advertisement lottery management system server 5 to generate a lottery number and the advertisement content of the advertiser stored in the advertisement content DB (8) Combined and sent to the issuer (1), wired / wireless PC (2), and portable terminal device (3), the customer confirms the received advertisement and selects the (purchase) behavior or additional confirmation of the advertisement contents expected by the advertiser. The advertisement lottery lottery number added to the mail is automatically entered into the lottery number DB 9 of the server 5.

The advertisement lottery that sets the input and confirmation time limit can achieve the desired effect within the time expected by the advertiser by automatically disappearing the advertisement contents after a designated time or losing the registration opportunity of the advertisement lottery.

This can also be done through advertisements in the newspaper or magazines, or broadcast advertisements, and the advertisement lottery can be obtained by placing a unique identification number on a specific location on the page or screen and registering this number when accessing the server or advertiser's site. Can give opportunities to customers.

Advertisers who provide lottery tickets can be inserted into the site in the form of advertisements or icons or banners that can be displayed on one screen. You can publish a list of ads in one page format, or email them to customers who want to receive them on a regular basis.

.

Claims (8)

The first step in which the advertiser makes a contract with the advertisement lottery server operator and joins as an advertiser and is stored in the advertiser DB, When an advertiser requests an advertisement lottery through a machine, wired or wireless PC, or a portable terminal device, the advertisement lottery management system server generates a lottery number of the advertisement lottery, stores it in the lottery number DB, prints it in the form of a ticket through the advertiser's machine, and delivers it to the customer. The second step of delivering to customers online The third step is to register as a member to the advertising lottery management system server to enter the free advertising lottery, the customer is stored in the member information DB, When the customer enters the lottery number into the server, if it is confirmed that the card is normally issued in the lottery issuing step, the fourth step is stored in the lottery number DB in association with the stored member information DB, the lottery number DB, and the advertiser DB. After the lottery, the host server enters the winning number into the server, extracts the winning lottery ticket, member, and advertiser from the lottery number DB registered in the lottery number DB, pays the notification of notification and wins the prize, and rewards the small winners with mileage accumulation. Advertising lottery method using the Internet, characterized in that consisting of steps. The advertisement lottery ticket is paid when a user opens the advertisement lottery ticket within the time limit set by the advertiser and makes necessary purchases by sending a large amount of advertisement lottery ticket to the client. Advertising lottery method using the Internet, characterized in that to make. According to claim 1, even if the prize money is a small amount, or even if the lottery is a certain number of lottery tickets, if the lottery number is presented from a number of advertisers or more than the number set by the server, or a customer who registered a certain number of lottery numbers within a certain period Ad lottery method using the Internet, characterized in that the use to give cash when purchasing goods. According to claim 1, when an advertiser needs a lottery advertisement contract, the advertisement (mileage) function that was previously performed offline is applied to the advertisement lottery as it is, and the advertisements such as lottery and winning of the lottery are processed in the same manner as all advertisers. Advertising lottery method to ensure that the lottery advertisements received by members have the same effect. The method of claim 1, wherein when the advertisement lottery is issued, the lottery number is automatically stored in the lottery number DB connected to the host advertisement lottery management system server to prevent loss of lottery or counterfeiting the lottery. . According to claim 1, "Issuing Machine" is not only used to present advertising lottery tickets to customers who visited the store, but also enters the lottery number issued through the "Issuing Machine" is stored separately in the "Issuing Member Member DB" Advertisers can send broadcast advertisement lottery mail, SMS, messenger, etc. by sequentially pressing the buttons in the order of "Issuing Machine"-> Purchase Number-> Entry Deadline-> Confirmation. System and advertising lottery methods. According to claim 1, even if the advertiser cannot advertise the lottery advertisement due to circumstances, the advertiser can proceed with his own coupon advertisement through the "Advertiser page" provided to the advertiser at the server at the time of the contract, and the method of providing or inputting the coupon is purely This can be done online and by using the same member ID, eliminating the worry of losing printing and distribution necessary to proceed offline, and customers can use the same lottery advertisements and coupons at any advertiser's store. Programs and advertising methods that run on the web to obtain the. The receipt lottery advertisement method of claim 1, wherein the receipt lottery is printed out when the receipt is issued by setting up a specified number of lotteries to be issued per a fixed amount in connection with a POS or a card check program.

Images