KR20070006507A - System and method for sharing gains through an agent on web site - Google Patents

Abstract

A system and a method for sharing gains through intermediation in a website are provided to share the gains generated from purchase induced through the intermediation a receiver appointed from an intermediary according to a sharing rate if the third person buys goods or contents by accessing the website through a blog, a mini homepage, or a newsletter of the intermediary. A web server(111) registers an intermediary procedure by receiving an intermediation website(124), the receiver, and the sharing rate, includes goods introduction/sale webpages including a receiver recognition code, and performs an EC(Electronic Commerce) function through the goods introduction/sale webpages. An RSS(Really Simple Syndication) server(112) provides connection information for the goods introduction/sale webpage to the intermediation website of the intermediary. A gain sharing server(114) shares a part of the gains according to the purchase by the sharing rate in case that a buyer buys the goods by connecting to a web server through the intermediation website of the intermediary.

Description

System and method for profit sharing through mediation in web sites {system and method for sharing gains through an agent on web site}

1 is a schematic configuration diagram of a revenue distribution system in a web site according to an embodiment of the present invention;

2 is an operation flowchart showing a profit sharing method in a web site according to an embodiment of the present invention;

3 is a detailed operation flowchart of the intermediary registration process of FIG.

4 is a detailed operation flowchart of the purchaser purchase process of FIG.

5 is an example screen of recommended content displayed on an intermediary web site.

   <Brief description of symbols for the main parts of the drawings>

111; Web server 112; RSS Server

113; Mail server 114; Revenue Sharing Server

115; Product / customer / order database 116; RSS File Database

117; Newsletter database 118; Revenue Sharing Database

121; Internet 122; Intermediate Terminal

123; Buyer terminal 124; Mediation website

The present invention relates to a system and method for allocating revenue generated from an arbitrary operational website, and more particularly, by accessing a web server of an operational website through a web page, newsletter or RSS (really simple syndication). The present invention relates to a profit distribution system and method through a mediation that distributes revenue to a set beneficiary when it occurs.

Each web site creates a newsletter containing information or content about products sold on its web site and makes it available to registered members of its web site in order to activate their web site. Encourage frequent visits to your website. In addition, the blog captures the information or content of the latest registered products on each website in accordance with the topic of his blog and puts it on his blog, thereby attracting more netizens to his blog.

Recently, as a standard for syndication and data exchange of web sites, RSS technology has attracted attention. RSS is an XML-based format for exchanging data for frequently updated web sites such as news and blogs. More about RSS technology, when a new post is registered on an A-site providing RSS service, an RSS file is automatically generated according to the RSS specification. An operator of Website B who wishes to receive an RSS service can collect the latest update information of Website A through an RSS file and post it on his website. The visitor of website B can then obtain the latest update information of website A without visiting the website.

An online marketplace where any website provides e-commerce of goods between multiple sellers and buyers, a website that sells a variety of paid content, a portal site that sells both goods and content, and BtoB (Business to Business). ), If the site offers a B to C (Business to Customer) environment, the website advertises to sell more products. In addition, the profit generated by the buyer accessing the website and purchasing the product or content is divided between the operator of the website and the seller. The buyer earns points, and later, points the other products or contents of the website. I only had to use it when buying.

That is, even if any intermediary gives word-of-mouth advertising to a third party about the product or content of the website, and as a result the third party purchases the product or content of the website, the word-of-mouth advertiser will still be given the website. Did not receive word-of-mouth compensation from the operator or seller. For this reason, the purchaser of any product or content, even if the product or content is good, did not have the motivation to do oral advertising.

In recent years, the number of websites selling the same product or content is increasing day by day, the existing online banner advertising or offline advertising marketing strategy alone can not guarantee the activation or profit, and the content or access brokers, There is a need to develop new marketing strategies that properly distribute revenue among buyers or website operators.

The purpose of the present invention, which was devised to meet the above needs, is a marketing strategy that utilizes a blog or a minihompy operated by a broker, and the broker sets the beneficiary and its share on the website. After registering as an intermediary of the site, when a third party accesses the operation website and purchases a product or content through a blog, mini homepage or newsletter operated by the intermediary, the beneficiary established by the intermediary will be provided to the beneficiary set by the intermediary. It is to provide a profit distribution system and method through a mediation that distributes according to the distribution ratio.

In order to achieve the above object, the profit distribution system in the web site through the intermediary according to the present invention receives an intermediary means and beneficiaries and its distribution rate from the intermediary, performs the intermediary registration procedure, and introduces the product including the beneficiary identification code. And a web server for performing an electronic commerce function such as registration / search / order / payment / refund / delivery confirmation of the product through a product introduction and sales web page including the beneficiary identification code;

Information providing means for providing the intermediary means of the intermediary with information on connection to the product introduction and sale web page including the beneficiary identification code;

When a certain buyer purchases the product by accessing the web server through the intermediary means of the intermediary, it comprises a revenue distribution server for distributing a portion of the profits from the purchase to the beneficiary according to the distribution rate.

In addition, the profit distribution method in the website through the intermediary according to the present invention, the product introduction and sales web page containing the beneficiary identification code, and the product introduction and sales web page not including the beneficiary identification code, In the profit distribution method in the profit distribution system that performs the electronic commerce functions such as registration / search / order / payment / refund / delivery scholar of the product through a web page,

A first step in which the profit sharing system receives an intermediary means, a beneficiary, and a distribution ratio thereof from any intermediary and performs an intermediary registration procedure;

A second step of providing, by the profit distribution system, intermediary means of the broker to provide information on the introduction and sales of the product page including the beneficiary identification code;

A third step in which the profit sharing system accesses a product introduction and sales web page including the beneficiary identification code from any buyer through an intermediary of the intermediary and proceeds with an e-commerce process when a purchase intention for the product is entered; Wow;

If the revenue distribution system generates sales as a result of the third step, characterized in that it comprises a fourth step of distributing a portion of the revenue according to the sales to the beneficiary according to the distribution ratio.

According to the present invention, there is also provided a computer-readable recording medium having recorded thereon a program for executing a profit sharing method on a web site as described above.

Hereinafter, with reference to the accompanying drawings will be described in more detail the revenue distribution system and method in the web site through mediation according to an embodiment of the present invention.

1 is a schematic structural diagram of a profit distribution system according to an embodiment of the present invention.

The revenue distribution system includes a web server 111, an RSS server 112, a mail server 113, a revenue distribution server 114, a product / customer / order database 115, and an RSS file database 116. ), A newsletter database 117, and a revenue sharing database 118. The profit sharing system is connected to the intermediary terminal 122, the buyer terminal 123, and the intermediary web site 124 through the Internet 121.

The web server 111 operates a typical e-commerce web site, so that a sale of goods, services, or contents (collectively referred to as a product) between a plurality of sellers and a plurality of buyers is performed. To this end, the web server 111 has a general e-commerce function, such as registration / search / order / payment / refund / delivery confirmation of the product. Information necessary for the web server 111 to perform a typical e-commerce function is stored in the product / customer / order database 115. To implement the present invention, the web server 111 includes a general product introduction and sales web page that does not include a beneficiary identification code, and a product introduction and sales web page that includes a beneficiary identification code.

A broker who wants to broker a product sold on this web server selects a beneficiary by accessing the web server and applying for an RSS service or a newsletter service. As the beneficiaries, they can select themselves, a third party, a group, etc., and if multiple beneficiaries are selected, the distribution rate is set. If no distribution rate is registered, the distribution rate of each beneficiary shall be the same. If a group is selected as a beneficiary, it may be expanded to fundraising.

The RSS server 112 provides an RSS file that records the update information of the web site to the broker who applied for the RSS service. At this time, if the intermediary using the RSS service registers the beneficiary and its distribution rate, provide the RSS file that records the web page address including the beneficiary identification code. If the intermediary does not register the beneficiary, the RSS is recorded. Provide the file. Information required for RSS server 112 to provide RSS services is stored in RSS file database 116. This RSS file is registered in a blog, mini homepage, or personal web site operated by the mediator personally. In this embodiment, the RSS file is referred to as mediation web site 124.

The mail server 113 provides a newsletter that records the update information of the site to the intermediary who applied for the newsletter. At this time, if the intermediary using the newsletter registers the beneficiary and its distribution rate, provide the newsletter that records the web page address including the beneficiary identification code.If the intermediary using the newsletter does not register the beneficiary, the general web page is provided. Provide a newsletter with your address. Information necessary for the mail server 113 to deliver the newsletter is stored in the newsletter database 117. This newsletter may be delivered to other third parties as recommended by the intermediary, who may also access the operating web site and make purchases through the newsletter.

The revenue distribution server 114 distributes revenue to registered beneficiaries when a buyer purchases a product by accessing a web page including a beneficiary identification code through the above RSS file or a newsletter.

The cost of a product is set in consideration of manufacturing costs, advertising costs, cashback costs, and seller's net revenue. Therefore, if you advertise to sell a product from the seller's point of view, the revenue from the sale of the product includes cash back costs and net revenue. If you can sell the product without advertising, then the revenue from that sale includes the advertising and cashback costs and net revenue. This includes.

If the buyer is the same person as the intermediary, that is, when the buyer accesses the website through his blog or newsletter and purchases the product (or the buyer directly accesses the website and purchases the product), the seller separately May be considered to have spent advertising costs, in which case only the cashback costs will be allocated to the buyer.

On the other hand, if the buyer is not the same person as the intermediary, that is, when the buyer accesses the website through another person's blog or newsletter and purchases the product, the seller sells the product without incurring additional advertising costs, and therefore the cashback cost to the buyer. Distributes advertising costs to intermediaries. In some cases, a portion of the advertising costs or a portion of the net profit may be allocated to the buyer. In other words, in the present invention, the RSS service and the newsletter service can be activated by allowing the buyer to receive more cashback or at least the same cashback when purchasing a product by accessing a website through another person's blog or newsletter. Can be.

In addition, the buyer may select a beneficiary to allocate the cashback costs assigned to them. If multiple beneficiaries are registered, profits will be distributed according to the distribution rate. The form of revenue distribution can be implemented in various forms, including immediate discounts, point accumulation, and cashback. Information necessary for the revenue distribution server 114 to provide a revenue distribution function is stored in the revenue distribution database 118.

In addition, the present invention can be implemented through various links as well as the above RSS file and newsletter. For example, after a user registers a beneficiary and its distribution rate on a website, the user registers link information to a product sales web page that includes a beneficiary identification code of the website, and any purchaser who visits another website. The link information may be used to access the web site to purchase the product and to distribute the profit to the beneficiary.

The product / customer / order database 115 typically includes information about the product, information about the seller, information about the customer, and information about the purchaser's order. Product information, such as product control number, product name, product category, product type, market price, sales price, manufacturer, brand, country of origin, attribute information, product details, image file, shipping type, shipping fee, interest-free installment months, coupon Includes free gifts, rank points, and seller information. Information about the seller includes seller ID, seller name, landline phone number, mobile phone number, fax number, tax invoice issuance, cash receipt issuance, seller introduction, mini-shop logo file, customer rating, other seller's product information do. Information about the customer includes customer name, customer ID, date of birth, landline telephone number, mobile phone number, address, purchase product information, purchase date, intermediary registration status, beneficiary registration status, registered beneficiaries and their distribution rate, information collection method information. . The information on the order includes shopping cart number, buyer information, execution number, execution date, product information, quantity, payment amount, payment status, shipping cost, payment method, bank name, consignee, consignee contact address and delivery address.

The RSS file database 116 stores information for providing an RSS service, and includes an RSS service requester, an RSS file sending cycle, a web site address to be sent, whether a beneficiary identification code is registered, and a beneficiary identification code.

The newsletter database 117 stores information for providing a newsletter service, and includes a newsletter subscriber, an e-mail address to be delivered, whether a beneficiary identification code is registered, and a beneficiary identification code.

Revenue sharing database 118 provides information for allocating revenue from sales to beneficiaries established by buyers and intermediaries when revenue is generated from any buyer through an RSS file, newsletter, or link containing beneficiary identification codes. The data includes buyer information, intermediary information, beneficiaries and their distribution rate, sales, date of sales, revenue for each beneficiary according to sales, payment method, and payment of profit.

The mediation web site 124 further includes a recommendation content database, and links and stores the RSS file input from the recommendation content created by the broker and the operation web site. The intermediary website displays the recommendation content created by the intermediary to the third party who visited the intermediary website, and when the third party selects some sentences, words, or the entire contents of the recommended content, the RSS file is input from the operating website. Access a web page containing the beneficiary identification code from the production website.

An intermediary may purchase the recommended content of the product as an institutional buyer who has experience using the product, or may prepare the recommended content of the product as an expert or specialist with knowledge in a particular specialty. When a third party searches for recommendation content about a product prepared by an intermediary, an image, brief information, and the like of the product may be displayed on the recommended content exposure screen. In addition to linking and displaying recommended content and RSS files, the intermediary website may register product images, product tags, keywords, and the like.

5 is an example screen of recommended content displayed on an intermediary web site. As shown in FIG. 5, when referring to recommendation content by a third party who visits the corresponding mediation website, all recommended content and product information are linked and displayed, or keywords and product information among the recommended content are displayed and linked or The tag and the product information are displayed by linking, or the specific sentence or paragraph and the product information are displayed by linking.

An image of a product may be activated and displayed by placing a mouse pointer on part or all of the recommended content. A product image, a product name, a brief description of the product, etc. are displayed on the product list. When the product image or product name is clicked on, the RSS file accesses a web page including the beneficiary identification code of the operation website.

In addition, a search engine such as a toolbar or a search box is exposed on the web site of the broker, and the beneficiary recognition code of the broker is connected to the search engine. In this case, when a buyer enters a product name in a search box of an intermediary web site and clicks it, a search result web page connected to a benefit recognition code is formed, and when the buyer clicks on the product name on the search result page, the product details web page is connected. When an order is placed and / or settled on a linked product detail web page, the buyer distributes the profit according to the distribution rate of the beneficiary identification code in the same manner as described above.

2 is an operation flowchart illustrating a profit sharing method in a web site according to an embodiment of the present invention.

This web site functions as a normal e-commerce web site, and also functions as an e-commerce web site by the profit sharing method according to the present invention. In this embodiment, the function as a general e-commerce web site is omitted, and the function as an e-commerce web site by the profit sharing method according to the present invention will be mainly described. In this embodiment, a web site that performs both of the above functions is referred to as a revenue sharing web site.

As a member (customer) of this revenue sharing website, a broker who wishes to operate a personal blog, mini homepage or general website, or to promote, through a newsletter, this revenue sharing website and the products to be sold on this revenue sharing website. Register as an intermediary in this profit distribution website (S210).

Intermediary registration process (S210) is shown in Figure 3, is made in the web server 111. First, when the broker hopes to log in to the profit distribution web site (S211) and requests registration as a broker (S212), the web server 111 receives a beneficiary and a distribution ratio from the broker to obtain revenue according to the sales generated through the mediation. Register (S213). Here, the beneficiary includes an agent, a third party, a group, and the like, and when a plurality of beneficiaries are selected, the distribution rate is set. If no distribution rate is registered, the distribution rate of each beneficiary shall be the same. If a group is selected as a beneficiary, it may be extended to fundraising.

In this embodiment, the intermediary can register as an intermediary only when the intermediary logs in to the revenue distribution web site. However, the present invention is not limited thereto, and the information required even when the broker is not a member (customer) of the profit distribution web site is provided. You can also enter to register as an intermediary for this revenue sharing website.

The web server 111 receives and registers an information collection method from an intermediary of the profit distribution web site registered in S213 (S214). Here, information collection means collection of information that is updated on this revenue sharing web site. Information collection methods include methods such as RSS service, newsletter, and manual link connection.

When the broker selects the RSS service, the web server 111 receives and stores an intermediary web site address (S216). When the broker selects a newsletter, the web server 111 receives and stores an intermediary mail address (S217). On the other hand, if an intermediary chooses a manual link connection, no separate address information is input. The intermediary may choose to collect multiple information.

In step S216 or step S217, address information according to each information collection method is stored and returned to the main routine.

After the intermediary is registered through the above process, if the information collection method registered by the intermediary is an RSS service (S220), the RSS server 112 generates an RSS file containing the beneficiary identification code and delivers it to the intermediary web site (S230). . If the information collection method registered by the intermediary is a newsletter (S220), the mail server 113 generates a newsletter including a beneficiary identification code and delivers it to the e-mail address of the intermediary (S240). If the information collection method registered by the broker is a manual link connection, the broker provides a link to a product introduction and sales web page including a beneficiary identification code when the broker connects to the profit distribution web site and manually links (S250).

The intermediary may upload the RSS file containing the beneficiary identification code to a blog, mini homepage or personal web site operated by him or her, and read it through an RSS reader installed on a personal computer to promote it to another third party, Send a newsletter with a recommendation to another third party, post a link to a product introduction and sales web page with beneficiary identification codes on your blog, mini homepage, or personal website, or You can also send a promotional email to. As described above, when a broker promotes a product on a revenue sharing web site, and a buyer who encounters the promotional material purchases the product on the revenue sharing web site through the mediation routine, the web server performs a buyer purchase process (S260). To perform.

The purchaser purchase process is shown in detail in FIG. 4, when the purchaser accesses the revenue sharing web site through the RSS file or the newsletter or link information including the beneficiary identification code (S261), the web server recognizes the beneficiary identification code. Displays a product introduction and sales web page that includes (S262). If a purchase intention is requested from the purchaser (S263), the web server proceeds with a general ordering and payment process (S264). If the buyer and the intermediary are the same person, the web server can inform you of the revenue from the purchase of this product and the revenue from the purchase of the same product through another broker, and choose the beneficiary to receive the revenue (cashback cost). Make sure At this time, by making the same or more revenue generated when purchasing through other intermediaries, the buyer is induced to purchase the corresponding product through the intermediary. If the buyer and the intermediary are not the same person, the web server guides the revenue generated by the purchase of the product and allows the beneficiary to choose the beneficiary to whom the revenue will be distributed. When the payment is completed (S264), the buyer, the broker, sales, beneficiary information is stored (S265), and when the buyer purchase process ends, return to the main routine.

Through a mediation routine promoted by an intermediary, the purchaser purchases a product from this revenue sharing website, and the revenue sharing server distributes the revenue to the beneficiaries according to the distribution rate. In addition, the cashback costs allocated to the buyer are distributed to the beneficiaries set by the buyer according to the distribution ratio. Various methods such as immediate discount method, point earning method, cashback method, service method, and product payment method may be applied to the method of distributing profits. In other words, when the buyer selects himself as the beneficiary, the buyer can purchase the product and receive an immediate discount.

So far, the present invention has been described with reference to the preferred embodiment. Those skilled in the art will understand that the present invention can be implemented in a modified form on an internet portal site or a paid / free content providing site without departing from the essential characteristics of the present invention. . Therefore, the disclosed embodiments should be understood from a descriptive point of view rather than a restrictive point of view. The scope of the present invention is shown not in the above description but in the claims, and all differences within the equivalent scope will be construed as being included in the present invention.

According to the present invention as described above, the profit sharing website and the seller can secure a large number of sales networks without any extra effort, thereby maximizing the advertising effect, and the intermediary is the beneficiary who wants to reward as much as the result of their efforts. It can be attributed to you, a third party, or a group, so you can feel the reward of mediation. In addition, the profit sharing web site has an effect that can be activated on the basis of this Web site.

Claims (17)

Receiving the mediation means, beneficiaries, and their share from the intermediary to perform the intermediary registration process, including product introduction and sales web pages with beneficiary identification codes, and product introduction and sales web pages with beneficiary identification codes A web server performing an electronic commerce function such as registration / search / order / payment / refund / delivery confirmation of the product; Information providing means for providing the intermediary means of the intermediary with information on connection to the product introduction and sale web page including the beneficiary identification code; When any buyer accesses the web server through the intermediary means of the intermediary to purchase the goods, the broker comprises a profit distribution server for distributing a part of the profits from the purchase to the beneficiaries according to the distribution rate Revenue Sharing System on Web Sites. The method of claim 1, The mediation means is an intermediary web site, and the information providing means is an RSS server for sending an RSS file containing a beneficiary identification code to the intermediary web site. The beneficiary recognition method according to claim 2, wherein the intermediary web site further includes recommendation content linked to the RSS file, and when some words, some sentences, all contents, or a product tag of the recommendation content are selected, the beneficiary recognition through the RSS file. Revenue distribution system in a website, characterized in that linked to the product introduction and sales web page containing the code. The profit sharing system of claim 3, wherein the image of the product is activated when the mouse pointer approaches a part or the entire contents of the linked recommendation content. The method of claim 1, And the mediation means is an e-mail, and the information providing means is a mail server that sends a newsletter including a beneficiary identification code in the e-mail address of the intermediary. The method of claim 1, The mediation means is a brokerage web site, and the information providing means is a revenue distribution system in a web site through a brokerage, characterized in that the search engine is connected to the beneficiary identification code. The method of claim 1, The revenue sharing server, when the buyer purchases the product through the intermediary means of the intermediary, revenue from the web site through the brokerage, characterized in that to distribute a portion of the profits according to the purchase to the beneficiary set by the buyer Distribution system. 8. The method of claim 7, wherein the revenue distributed to the beneficiary set by the buyer when the buyer and the broker are not the same person, is equal to the revenue distributed to the beneficiary set by the buyer when the buyer and the broker are the same. Revenue distribution system on web sites through many features. A product introduction and sales web page with a beneficiary identification code, and a product introduction and sales web page without a beneficiary identification code, and the registration / search / order / payment / refund / In the profit distribution method in the profit distribution system through an intermediary that performs electronic commerce functions such as delivery scholars, A first step in which the profit sharing system receives an intermediary means, a beneficiary, and a distribution ratio thereof from any intermediary and performs an intermediary registration procedure; A second step of providing, by the profit distribution system, intermediary means of the broker to provide information on the introduction and sales of the product page including the beneficiary identification code; A third step in which the profit sharing system accesses a product introduction and sales web page including the beneficiary identification code from any buyer through an intermediary of the intermediary, and proceeds with an e-commerce process when a purchase intention is entered for the product; ; If the revenue distribution system generates sales as a result of the third step, the revenue distribution in the website through the broker, characterized in that it comprises a fourth step of distributing the revenue according to the sales to the beneficiaries according to the distribution ratio Way. According to claim 9, If the mediation means is an intermediary web site, the second step is to distribute the RSS file containing a beneficiary identification code to the intermediary web site. The beneficiary of claim 10, wherein the intermediary web site further includes recommendation content linked to the RSS file, and if some words, some sentences, all contents, or a product tag of the recommendation content are selected, the beneficiary through the RSS file. Revenue distribution method on the website, characterized in that linked to the product introduction and sales web page containing the identification code. 12. The method of claim 11, wherein the image of the product is activated when the mouse pointer approaches a part or the entire contents of the linked recommendation content. The method of claim 9, If the mediation means is an e-mail, the second step is to distribute a newsletter containing a beneficiary identification code in the e-mail address of the intermediary. The method of claim 9, If the intermediary means is a manual link connection, the second step is to distribute the profits in the web site through the broker, characterized in that to provide the broker with information about the product introduction and sale containing the beneficiary identification code to the web page; Way. The method according to any one of claims 9 to 14, In the fourth step, when the revenue distribution system generates sales as a result of the third step, a part of the profits according to the sales is distributed to a beneficiary set by the buyer. Revenue Sharing Method. 16. The method of claim 15, wherein the revenue distributed to the beneficiary set by the buyer when the buyer and the broker are not the same person, is equal to the revenue distributed to the beneficiary set by the buyer when the buyer and the broker are the same. Revenue distribution method in web site through intermediary characterized by many. A product introduction and sales web page with a beneficiary identification code, and a product introduction and sales web page without a beneficiary identification code, and the registration / search / order / payment / refund / A computer-readable recording medium having recorded thereon a program for executing a profit sharing method in a profit sharing system through an intermediary performing an electronic commerce function such as a delivery scholar, The profit sharing method through the mediation, A first step in which the profit sharing system receives an intermediary means, a beneficiary, and a distribution rate from any intermediary and performs an intermediary registration procedure; A second step of providing, by the profit distribution system, intermediary means of the broker to provide information on the introduction and sales of the product page including the beneficiary identification code; A third step in which the profit sharing system accesses a product introduction and sales web page including the beneficiary identification code from any buyer through an intermediary of the intermediary, and proceeds with an e-commerce process when a purchase intention is entered for the product; ; And a fourth step of, when the revenue distribution system generates sales as a result of the third step, distributing the revenue according to the sales to the beneficiaries according to the distribution ratio.

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