KR20020055484A - System for collecting agents and advertising of agents using internet - Google Patents

Abstract

PURPOSE: An agency invitation and advertisement service system is provided to establish local centers over specific local areas, and to enable the local centers to invite small sized business companies or store as an agency, and to enable a head center and the local centers to offer real time advertisements of the agencies at important positions of each local area. CONSTITUTION: The system comprises a central server(10), a plurality of local center servers(20) and a plurality of image advertising systems(22). The central server(10) stores the data transmitted by the local center servers distributed over the whole country, generates advertisement data for agencies, and transmits the advertisement data to the image advertising systems(22). The local center servers(20), connected to the central server(10), receives or transmits agency data from or to the central server(10). The image advertising systems(22), connected to the central server(10) and the local center servers(20), output the advertisements for each agency. The local center server(20), installed at each local area, invites agencies, and stores information on the agencies. The image advertising system(22) includes a plurality of monitors, which displays different advertisements for a plurality of agencies. One monitor displays a drama, a news or a movie by connecting to a cable network or a satellite broadcaster for inducing an interest from passersby.

Description

System for collecting agents and advertising of internet using system

The present invention relates to an agency recruitment and advertisement system using the Internet, and more specifically, to recruit agents from regional centers distributed by specific regions, and to advertise the recruited distributors in real time at the headquarters or regional centers in important locations of each region. The present invention relates to an affiliated store recruitment and advertisement system using the Internet, which can effectively perform advertisements in small businesses or stores that have joined as a dealer.

Small-scale self-employed people, such as fruit shops, clothing stores, hagwons, and home appliance agencies based on specific regions, have neglected advertising due to lack of capital power and lack of awareness. Advertisements over the air, such as television and radio, have the advantage of being broadcast nationwide, but at a high cost. In addition, small-scale self-employed people are less likely to have national advertising because their products are limited to specific regions. Therefore, it is less costly and requires a small advertising method that is local.

In response to such advertising needs, daily newspapers, flyers, and the like are used daily for professional advertisements. These advertising means have the advantage that can be used without a great burden because the cost is low, there is a problem that does not have an advertising effect. In other words, newspapers or leaflets that are limited to a specific area are less likely to be exposed to the public, and there is a problem in that they are less competitive in terms of interest of customers because they are advertised through ordinary print media.

The present invention has been made to solve the above problems, an object of the present invention is to recruit agents in the regional center distributed by specific regions, the advertisement of the recruited distributors in the headquarters or regional centers in each important location By real-time implementation, it is to provide an agency recruitment and advertisement system using the Internet that can effectively perform advertisements in small businesses or shops.

Another object of the present invention is to provide a dealer recruitment and advertisement system using the Internet with high sales effect can be easily attracted to the buyer's eyes by advertising using a video, still images and the like.

Another object of the present invention is to provide an agency recruitment and advertisement system using the Internet that can execute a specialized advertisement by using the data provided in advance for each dealership registered as a member.

The agency recruitment and advertisement system using the Internet of the present invention for achieving the above object, stores the dealership data input from regional center servers scattered throughout the country, generates and stores specific advertising data for each dealership and the corresponding advertisement A central server for transmitting data, a plurality of regional center servers connected to the central server for transmitting and receiving necessary agency data, and a central server or a plurality of regional center servers for outputting advertisements for each affiliated store; It includes a video advertising device. According to another feature of the present invention, a plurality of client PCs are connected to each regional center server based on a web service to directly enter data on a registered agency and a changed distributor.

1 is a schematic conceptual diagram of a system according to the present invention;

2 is a block diagram of a central server of the present invention;

3 is a configuration diagram of a regional center server of the present invention;

4 is a conceptual diagram of an image advertising apparatus of the present invention;

5 is a configuration diagram of the video advertisement device of FIG.

6 is an operational state flow diagram of the central server of the present invention,

7 is an operational state flow chart of the regional center server of the present invention,

8 is one embodiment of the agency input in the present invention.

<Explanation of symbols for the main parts of the drawings>

10: central server 20, 30, 40: regional center server

22.32, 42: video advertising device 101: communication interface

102: data processing unit 103: video processing unit

104: regional center and agency DB 105: video base DB

106: video storage DB 201: communication interface

202: data processing unit 203: data input unit

204: Dealer DB 205: Video storage DB

221, 222, 223, 224: Monitor 225: Control PC

226: communication interface 227: data processing unit

228: monitor driver 229: video storage DB

Hereinafter, with reference to the accompanying drawings will be described in detail the agency recruitment and advertising system using the Internet as follows.

The present invention recruits self-employed people who operate small-scale businesses in each region in the regional center, and by using the advertising video device installed in the area to advertise in real time, video, so that you can advertise from excessive advertising costs will be. In the system of the present invention, first, agents are recruited from regional centers based on specific regions (for example, one regional center in one district), and advertisement contents (video, still image, or audio) specialized for each dealership are provided. Etc.) and the generated advertisement contents to each dealership in real time using a video advertisement device installed at a specific place in each region, for example, a subway station, a bus station, or a square, at a headquarter or a regional center. Run an ad for

Each agency is recruited from regional centers located in each region. Each agency may be eligible for almost any self-employment such as, for example, a school, computer school, home appliance store, billiards room, gas station, car center, grilled ribs, book rental, Chinese restaurant, or pizza store.

In addition, each dealership can easily establish customer management information by issuing a designated card through linkage with banks and credit card companies. In other words, a bank or a card company may issue a separate card for dealers joining the regional center and provide discounts or giveaways depending on the state of use.

In the present invention, a specialized video material, still picture data, audio data, etc. are provided in advance for each agency, so that the agency can prepare the advertisement material by selecting the desired material from the provided materials. In addition, there is an advantage that can easily change the advertising content using other materials.

1 is a conceptual diagram of an agency recruitment and advertisement system using the Internet of the present invention. As shown, one central server 10, a plurality of regional center servers (20, 30, 40, ...) scattered in each region, and the video advertising device (22, 32) also installed in a specific region of each region , 42, ..). Local sensor servers and video advertising devices can adjust the numbers as needed.

The central server 10 is connected to the Internet communication network, and contains advertising data (video, still picture, audio data) for specific agencies (belonging to each regional center) inside. The central server 10 generates moving images, still images, and audio data corresponding to the agents inputted from the regional center servers 20, 30, and 40 using the advertisement data provided therein. In addition, the central server 10 stores each dealership for each regional center, and stores a variety of information on the type of business, address, owners of each dealership. The information of each of the agents is transmitted through the Internet from a regional center server located in each region.

The regional center server 20 (described with reference to one regional center server for convenience of description) is located only in each region and agents are recruited. Information about the recruited agents are stored in the regional center server 20 of the regional center and also transmits data to the central server 10 through the Internet. In addition, the central server 10 receives and processes data (videos, still images, audio data, announcements, etc.) transmitted through the Internet.

The video advertisement device 22 (also described with reference to one video advertisement device for convenience of description) is for outputting advertisement data transmitted from the central server 10 or the regional center server 20. The video advertisement apparatus 22 may be configured using a plurality of monitors, and may display advertisements on a plurality of agencies by displaying different contents on the screen of each monitor. In addition, by assigning a monitor to broadcast drama, news, sports broadcasts, movies, etc. using cable TV, satellite broadcasting, it is possible to attract the attention of pedestrians.

Referring to the agency recruitment and advertising system using the Internet of the present invention configured as described above in more detail.

2 is a schematic configuration diagram of a central server 10 of the present invention.

As shown, a communication interface 101 connected to the Internet communication network to perform data transmission and reception with the outside, a data processing unit 102 for processing data input and output through the communication interface 101 according to the purpose, and external A video processing unit 103 for generating advertisement data based on one or two or more of a specific video, still image, or audio according to the agency information included in the data inputted from the data, and storing data about the regional center and the agency. DB 104, DB 105 for storing video basic data necessary for generating an advertisement video, still picture, or audio, and DB 106 for storing advertisement data processed according to each agency.

The data processor 102 is a CPU that processes data input and output by loading a program for performing a specific function.

In addition, the communication interface 101 is a device for connecting a high-speed Internet communication network such as a dedicated line, a cable modem, ADSL. These devices transmit and receive data under the control of the data processor 102.

In addition, the video processing unit 103 uses the video basic data to display advertisement data based on one or two or more of a video, a still picture, or audio data suitable for the corresponding agency according to the advertisement content selection data input from each agency. Create For example, if the agency is a computer academy, the prepared video includes students studying at the academy, and only the name of the academy may be replaced by the name of the agency. By using such image synthesis, it is possible to synthesize a video suitable for the industry characteristics of each agency. The video processing unit 103 may be configured in software or by using a separate graphic processing board (video processing board).

One configuration example of the regional center server 20 for transmitting and receiving data to and from the central server 10 is shown in FIG. 3.

The regional center server 20 has a communication interface 201 connected to an internet communication network to perform data transmission and reception with the outside, and a data processing unit 202 for processing data input and output through the communication interface 201 according to a purpose. A data input unit 203 for manually inputting data for each agency to the data processor 202, a DB 204 for storing processing data for each agency input from the data processor 202, and It includes a video storage DB (205) for storing the advertisement data for the agency generated and transmitted from the central server (10).

The data processing unit 202 is a CPU that processes data input and output by loading a program for performing a specific function.

In addition, the communication interface 201 is a device for connecting a high-speed Internet communication network, such as a dedicated line, cable modem, ADSL. These devices transmit and receive data under the control of the data processor 202.

In addition, the data input unit 203 is to input data for each dealership joining the regional center using an input means such as a keyboard. This is used to receive and input necessary data directly from self-employed persons who cannot connect to the regional center server 20 via the Internet.

Of course, since the data processing unit 202 is connected to the Internet, it is possible to receive and process the data necessary for the affiliated agency directly from the client PCs installed in the distributor. Therefore, the regional center server 20 may process data input through the Internet or data manually input through the data input unit 203 in the data processing unit 202.

The DB 205 stores advertisement data for each agency, which is later retransmitted to the image advertisement apparatus 22 and displayed on the monitor.

4 is a conceptual diagram of an image advertisement apparatus 22 for outputting advertisements using advertisement data of the central server 10 or the regional center server 20.

The video advertisement device 22 includes a plurality of monitors 221, 222, 223, and 224 and a control PC 225, and displays different contents for each monitor. For example, the monitor 221 is used for public service, such as service guidance for each dealership member, or notices provided by ward offices, city halls, or county offices for each region, and finding lost children. PSAs, announcements, etc. for a specific region can collect the necessary information from the regional center located in the region and print out the advertisement itself.

In addition, the monitor 222 is connected to the cable TV, satellite broadcasting, such as dramas, sports broadcasts, such as news outputs a broadcast that may be of interest to pedestrians.

The monitors 223 and 224 output advertisement data for each agency, and the events may be, for example, advertisement data such as a video, a still picture, or a voice advertisement. As described above, the advertisement data are data generated and stored with reference to the data transmitted from the regional center server 20 to the central server 10. The video advertisement apparatuses 22 may be connected to the regional center server 20 of the region where they are installed or directly connected to the central server 10 through the Internet.

In the case where the regional center server 20 manages the video advertisement device 22, only the agents who have subscribed to each regional center have an advantage of easy management. However, in the latter case, a large amount of processing capacity is required and complex processing tasks are generated, but there is an advantage that centralized management is possible.

The advertisement data output through the monitors 221, 223, and 224 are changed at regular intervals. That is, after a predetermined time elapses, a plurality of agency advertisements are possible by changing the advertisement contents of each agency output on the monitors 221, 223, and 224 to advertisement contents of other dealers subscribing to the regional center. For example, if the advertisement change cycle is 5 to 7 seconds, the agency that can be displayed for 1 hour is 60 seconds x 60 seconds (= 3600) / 7 seconds = 514 screens. Therefore, if you change the one-time advertisement for each dealership every seven seconds, it is possible to print out the advertisements for about 514 dealerships in one hour, and if you advertise for 20 hours a day, 514 distributors are exposed to pedestrians 20 times a day. It is effective. If the number of agents decreases, the number of exposures will increase. The advertisement date may be a moving picture, a still image, and / or a voice advertisement including contents for each agency, and a combination thereof may also be used. Of course, it is also possible to set a plurality of advertisement data having different contents for one agency and display them sequentially.

5 is a block diagram of an embodiment of a video advertisement device 22. As shown, a communication interface 226 connected to an internet communication network to perform data transmission and reception with the outside, a data processor 227 for processing data input and output through the communication interface 226, and monitors 221, 222, 223 and 224. A monitor driver 228 for outputting a moving image and a still image, and a DB 229 for storing a moving image specialized for each agency input through the data processing unit 227. The remaining part except the monitor can be configured as the control PC 225.

The communication interface 226 is for transmitting and receiving data through the Internet, and is a device capable of high speed communication.

The data processor 227 is a CPU that processes data input and output by loading a program for performing a specific function. The data processing unit 227 classifies the advertisement data input through the communication interface 226 for each agency, stores the classified advertisement data in the DB 229 for storing the video, and outputs them through the monitors when a command is input. . At this time, the advertisement data are output at different time intervals.

Since the content of the advertisement data can be easily changed in the central server 10, the advertisement contents can be changed by time or by date. Each agency wants to change is connected to the regional center server 20 by using a client PC connected to the Internet to transmit the data you want to change. The regional center server 20 transmits the input agency data again to the central server 10. The central server 10 generates advertisement data according to the newly updated data and transmits the advertisement data to the regional center server 20 or directly to the image advertisement apparatus 22.

The monitor driver 228 independently controls each of the plurality of monitors provided in the image advertisement apparatus 22. Therefore, each monitor can display moving images and still images independently. This function can be implemented by using a dedicated monitor driver or by using an OS of a window system. The monitor driver 228 is also connected to the cable TV signal to output the broadcast directly through the monitor.

The central server 10, the regional center server 20, and the video advertisement apparatus 22 are all connected through the Internet and each has a fixed IP address. Therefore, it is possible to directly transmit the advertising data from the central server 10 to the regional center server 20 or the video advertising device 22.

It demonstrates the effect of the present invention having the configuration as described above.

Referring to FIG. 6, the central server 10 receives data for each agency from the regional center server 20. The input data includes information on each regional center server 20 and information on each dealership, for example, the type of business, trade name, address, owner's name, commercial area, desired advertisement contents, etc. of the dealership. Of course, you can add or remove more information as needed. One embodiment of such a screen is shown in FIG. 8.

After entering the data as shown and executing the completion, the corresponding data is stored for each agency. The stored data is transmitted to the central server 10 in real time or in a batch to update the modified contents. At this time, if there is a request for modification of the advertisement data, the advertisement data is newly generated and stored. The stored advertisement data is transmitted to the video advertisement apparatus or the regional center server.

The central server 10 classifies and stores agents belonging to each regional center server 20 by using the input data. At the same time, it creates specialized advertisement data according to the agency. The generation of the advertisement data is generated by using the advertisement basic data stored in advance. The generated advertisement data is classified and stored for each agency and regional center server 20. In the stored state, the data processing unit 102 of the central server 10 transmits the stored advertisement data to the image advertisement apparatus 22. In this case, the advertisement data transmitted may be directly transmitted to the image advertisement apparatus 22 or may be transmitted to the image advertisement apparatus 22 after being transmitted to the regional center server 20.

The central server 10 transmits the advertisement data stored for each agency by using the IP address assigned to the video advertisement apparatus 22. This is the same also when transmitting from the regional center server 20. The video advertisement device 22 stores the transmitted advertisement data for each agency, and then outputs the advertisement data through the monitor screen sequentially when the time comes or according to a preset order.

According to the present invention as described above recruit agents in the regional centers distributed by specific regions, by running the advertisements of the recruited agents in real time in important locations of each region in the headquarters or regional centers to effectively advertise in small businesses or shops There is an advantage that can be done.

Although the invention has been described in detail only with respect to the described embodiments, it will be apparent to those skilled in the art that modifications and variations can be made within the spirit and scope of the invention, and such variations or modifications will belong to the appended claims. .

Claims (5)

A central server 10 for storing distributor data input from regional center servers scattered throughout the country, generating and storing specific advertisement data for each distributor, and transmitting the corresponding advertisement data; A plurality of regional center servers 20 connected to the central server 10 for transmitting and receiving necessary agency data; Agent recruitment and advertisement system using the Internet, characterized in that it is connected to the central server 10 or a plurality of regional center server 20 and comprises a plurality of video advertising device 22 for outputting advertisements for each affiliated store. . The method of claim 1, wherein the central server 10, A communication interface 101 connected to the Internet communication network to perform data transmission and reception with the outside, a data processing unit 102 for processing data input and output through the communication interface 101 according to a purpose, and data input from the outside A video processing unit 103 for generating advertisement data based on one or two or more of a specific video, still image, or audio according to the agency information included; a DB 104 for storing data about the regional center and the agency; , DB (105) for storing the video basic data necessary for the generation of advertising videos, still images, or audio, and DB (106) for storing the advertising data processed according to each agency Agency recruitment and advertising system. According to claim 1, wherein the regional center server 20, A communication interface 201 connected to an internet communication network to perform data transmission / reception with the outside, a data processing unit 202 for processing data input / output through the communication interface 201 according to a purpose, and data for each agency. A data input unit 203 for manually inputting to the data processing unit 202, a DB 204 for storing processing data for each agency inputted from the data processing unit 202, and a generation from the central server 10; Agent recruitment and advertising system using the Internet, characterized in that it comprises a video storage DB (205) for storing the advertisement data for the dealer to be transmitted. According to claim 1 or 3, wherein the regional center server 20, Agent recruitment and advertising system using the Internet, characterized in that configured to input more information about the dealership, advertising update data using a client PC having a function based on the Web service. According to claim 1, wherein the video advertising device 22, A communication interface 226 connected to an internet communication network to perform data transmission / reception with the outside, a data processor 227 for processing data input / output through the communication interface 226, a video through a monitor 221, 222, 223, 224, Agent recruitment and advertisement system using the Internet, characterized in that it comprises a monitor driver 228 for outputting a still image, and a DB (229) for storing a video specialized for each agency input through the data processing unit 227 .