KR20010084860A - Method and apparatus for obtaining personal access information and delivering information in electronic form using the obtained personal access information - Google Patents

Abstract

PURPOSE: A method and an apparatus for obtaining personal access information and providing electronic information through a communication network using the personal information are provided to increase the added value of facilities for publicity and advertisement by providing opportunities for obtaining electronic documents in a real space getting out of a virtual space. CONSTITUTION: A media information receiver(100) reads information stored in an ID card. A user interface(190) represents electronic information. A memory unit(180) is composed of a memory and an auxiliary memory device for storing information obtained through the media information receiver(100). A remote data transmission/reception unit(180) transmits and receives data. A control unit(170) controls operations of all components. The media information receiver(100) is composed of a wave transmission unit(100-1) which transmits sound wave, light wave and radio wave, a wave receiver(100-2) which receives and demodulates the waves and a bus interface unit(100-3).

Description

Method and apparatus for obtaining personal access information and delivering information in electronic form using the obtained personal access information}

The present invention obtains the unique address information of an individual that can be accessed exclusively by an individual in a network, from additionally distributed terminals and additional information such as advertisement through the communication network using the obtained address information. It relates to a method and apparatus for delivering.

Until the generalization of the Internet, the World Wide Web (WWW), and e-mail, general information, advertising, and the means of ordering them, including off-line traditional media such as newspapers, magazines, and television, It was due to offline notifications, installation advertisements, mailings, and personal visits encountered in everyday life.

This offline method of providing information, advertisements, and order forms is difficult to measure the effects of providing information, advertisements, and order forms from the viewpoint of contents providers and providers of information providing means, and according to the characteristics of users. Targeting, such as determining the content and its installation location, is not easy, and the provision of advertisements could not provide a convenient procedure that leads directly to the user's actual behavior or product purchase. It could not be immediately confirmed whether or not it was delivered.

From the point of view of off-line information delivery methods, users were forced to acquire them manually at the time and place delivered by the provider of the document, rather than at the desired time and place. In the case of requesting documents such as advertisements, it was impossible to obtain them immediately from the provider of information, advertisements, or products, and also, when requesting detailed items or detailed information more interested in the contents of the information delivered, they could not be obtained immediately.

Moreover, in most cases, it is difficult to freely copy or store and store the contents of the transmitted information, and thus it was not possible to exchange opinions through communication means formed between users. Accordingly, the provision of newspapers, magazines, television, notice boards, installation advertisements, information by mail, advertisements, and ordering means performed only limited functions such as the delivery of fragmentary information, the establishment of corporate image and the brief delivery of goods.

Recently, various network information communication means such as the Internet, the World Wide Web, e-mail, and Usenet have been in the spotlight as new means of information and advertisement, and new means of communication of e-commerce orders have been generated.

A system and method for acquiring information and advertisements, or for acquiring a product or service, by accessing a network using information and communication means, and then obtaining electronic materials and documents (hereinafter referred to as electronic documents). Allows you to get information and advertisements, trade or trade goods, at the time you want, and to instantly get more details or details that you are interested in using hypertext to obtain or e-mail Alternatively, you can use the information collection agent to plan future acquisitions, or you can use the network search engine to instantly retrieve and acquire the desired information. From the point of view of the provider of information and advertisements, the provider of the means, or the seller of goods and services, the effect of the provision of the electronic document can be immediately recognized, and the advertisement of differentiating contents can be targeted according to the characteristics of the user. In addition, electronic orders can be linked to information and advertisements, which can then be linked directly to the user's actual actions or purchases.

In addition, by grasping the effect of the electronic document delivery, it is possible to immediately determine whether or not to execute and to execute, and users can freely copy, store and store the contents of the electronic document, and use electronic communication means formed between users. It is possible to exchange opinions.

FIG. 1 illustrates an overall configuration of a network that delivers electronic information such as information, advertisements, and orders by using a network such as the Internet. Hereinafter, information acquisition of a user made in the overall configuration of FIG. The conventional method such as this will be described in detail.

First, a user who wants to acquire information connects to the network 35 using the portable or stationary information terminal 10 with a network connection means. A search engine server 20 for searching document pages or materials having a content related to a specific topic among web home pages existing in a network, and an electronic document list providing server 22 organizing document pages or materials related to a specific topic. Through this, the user can know where the desired information exists.

A search database 25 may be attached to the search engine server 20 to store previously searched information, and a list database 27 may be attached to the electronic document list providing server 22 to store an organized list. Can be. In addition, the information providing server 50 is a system that is connected to the network 35 to provide institutional information, personal information, traditional or new media information, e-commerce methods, such as a specific subject, a specific field, businesses and schools, and government. The system includes a computing server 55 consisting of a single or a plurality of computer systems, an information database 60 storing information to be provided, and a user storing information about the user in order to satisfy the information acquisition request of many users. Database 65;

The e-mail providing server 90 delivers the information on the subject and the field of interest registered by the user to information transmission means such as e-mail to the user on a regular or non-periodical basis. The electronic mail providing server 90 includes an electronic mail information database 95 and a user information database 99. The advertisement server 70 is related to the information these servers provide to the user, either by a direct request of the user computer / user information terminal or by a request of the information providing server 50 and the e-mail providing server 90. Provide advertisements that are relevant to your information. In addition, the advertisement server 70 is responsible for scheduling advertisements, selecting advertisement means, establishing advertisement policies, analyzing user information or requests from users and respective servers, and analyzing log information of each server. The advertising server 70 includes a computing server 75 for supporting and analyzing policy decisions, an advertising database 80, and a user database 85 that stores user information. In addition, the electronic commerce server 11 is secured for safe commerce with the user, and communicates with the user's payment means server or bank, logistics management server to manage the flow of goods and goods.

FIG. 2 briefly illustrates a conventional procedure in which a user searches for and acquires desired information through an network configuration as shown in FIG. 1 using an information terminal, and obtains an advertisement related thereto.

First, the user information terminal 10 transmits a search word or a search field to the search engine 20 or the electronic document list providing server 22 to find desired information (A). The information retrieval engine 20 and the electronic document list providing server 22 request the information providing server 50 at the request of the user information terminal 10 or before the request arrives (B). (C) collects information about search terms and search fields, and classifies and stores them systematically.

The search engine 20 and the list providing server 22 provide the user information terminal 10 with a list of electronic documents related to information desired by the user (D). The user information terminal 10 sends the intention to acquire information to the information providing server 50 where the electronic document provided by the user or presented by the search engine 20 or the list providing server 22 is located (E). The information providing server 50 transmits the electronic data or document requested by the user information terminal 10 to the user information terminal (F). At the same time, the information providing server 50 transmits the information on the information transmitted to the user information terminal 10 or the information on the user to the advertisement providing server 70 located at a short distance or a long distance (G). The advertisement providing server 70 selects the most effective advertisement and transmits it to the user information terminal 10 (H) to maximize the advertisement effect.

In order to acquire and store information about the user, before the user information terminal 10 transmits the information acquisition intention from the information providing server 50, the user's personal information, preference information, and various statistics to the user registration server 24. It also provides information and also registers users (A). The user registration server 24 provides the user information terminal 10 with information such as a cookie indicating that the user has been registered as a user (D). When the subscriber registration process as described above is necessary for information retrieval or use, the user registration server 24 requests the information providing server 50 to provide information after the registration procedure (B).

FIG. 3 briefly illustrates a general procedure for a user acquiring an electronic document delivered by electronic mail through the configured network as shown in FIG. 1 using the user information terminal 10.

The user information terminal 10 registers as a subscriber by providing the user registration server 24 with the user's personal information, preference information, various statistical information, and information on the type of information desired to be obtained in advance (A). The user registration server 24 notifies the user information terminal 10 of the registered facts (C), provides the e-mail providing server 90 with information about the user, and intends to acquire electronic data and documents by e-mail. (B). The e-mail providing server 90 provides the electronic document that the user wants to acquire to the user information terminal 10 at least once or irregularly (D). When providing an electronic document, information on the field or user of the document is transmitted to the advertisement providing server 70 (E), and the advertisement providing server 70 delivers an appropriate advertisement to the user information terminal 10 (F). .

The conventional method of acquiring and transmitting electronic materials and documents such as information, advertisements, and orders through various network information communication means described with reference to FIGS. It creates infinite possibilities and values through electronic commerce, which enables users to search and acquire in the way they want, and also to enable the purchase and distribution of goods using information and communication means.

In addition, information, advertisements, and e-commerce using portable information communication means enable users to access the network using information communication means while on the move. The delivery of information and advertisements through network information communication means The entire process and procedures of advertising search, expression of expression, delivery and acquisition of information and advertising, and purchase of goods and services are available in the cyberspace through the Web, Usenet, or e-mail or e-mail delivery lists. It is made to be convenient.

However, even if a user spends a lot of time in a virtual space composed of a network, most of the time is actually spent in the real space. In other words, most of the work is handled in the real space, and more time is spent in the real space than in the virtual space in exchange with others. Therefore, most of life is happening in the real world space. Therefore, most information and advertisements are acquired in the real space, and most of the goods and services are sold and distributed in the real space.

Individuals who are aware of information, advertising, etc. in the real space and purchase goods and services can receive information, advertisements through traditional media such as newspapers, magazines, and television, and offline materials and documents such as mail, information and advertising facilities, installations, and notice boards. , They can be exposed to orders and retrieved. In particular, when individuals are traveling on foot or by means of transportation, or while staying in public or commercial areas, they are exposed to and perceive information and advertising facilities, installations and notice boards. Examples of such information and advertising facilities, installations, and notice boards include information and advertisement installations installed in transportation such as subways and buses, notice boards and advertisements installed in the streets, and actual stores installed outside the room. Exhibits such as signs and lists of goods and services, advertisements and publications installed in industrial exhibitions, installations to explain exhibits in galleries, museums, performance halls, zoos, public notice boards, publications such as newspapers and magazines, and Sales facilities.

Since the individuals who are the targets of information and advertisements can obtain a lot of information, advertisements, and orders from the contents of the information installations in the real space, such offline information, advertisements, and order delivery means can obtain and transmit information in the aforementioned virtual world. Despite the expansion of the method is very important. According to "Advertisement on the Internet," by Jeff Wiley & Sons, second edition of Zeff et al., In 1998, in the United States, only 1% of the advertising market was served in networked virtual space. In other words, the remaining 99% is still provided by offline means of information and advertisement delivery in real spaces including traditional media.

In the case of information and advertisements delivered online in a virtual space, the effect of the product or service advertisement is generally not greater in the real space because the user is performing other tasks in a virtual space or a non-task. In the case of information and advertisement delivered offline in a real space, the user may be interested in waiting or moving, and thus the user may naturally receive a product or service advertisement without objection. Since the user spends more time in the real space and there is a difference in characteristics between the acquisition of the information in the virtual world and the information in the real world as described above, even if the delivery of online information or advertisement in the virtual space is activated, The importance and size of offline information or advertisements in the real space will not decrease, but will be increasingly used.

Nevertheless, as described above, the offline information installations and advertisements provide various services and many advantages of the electronic document acquisition method in a virtual space using a network. Or immediately obtain detailed information upon request, immediately store and store electronic documents, form a means of exchanging opinions among users, measure the effectiveness of targeting, target content differentiation according to customers, and purchase information and advertisements through users' e-commerce There is a problem that can not be provided, such as direct access to the e-documents, immediately determine whether to carry out the delivery of the electronic document, etc., because of this problem will lead to the purchase of goods, such as by providing information through offline information installations, television, and publishing media Is generally less effective in doing so, Therefore, there is a problem that the information installations and advertisements can only function as a simple delivery means, the value and role of the information and advertising delivery means are insignificant.

The present invention has been created to solve the above problems, it is expressed when any individual recognizes the information such as advertisement provided in the devices installed in the actual reality space and express the intention to acquire the information directly from the information expression device It is an object of the present invention to provide an apparatus and method for acquiring personal access information that provides additional electronic information such as an advertisement or an order added to the acquired information electronically to an individual and using the obtained information.

1 schematically shows a network configuration and connection for the delivery of electronic documents, such as information, advertisements, orders, etc. through a communication network such as a general Internet,

FIG. 2 schematically illustrates a method for searching and transmitting information and advertisements based on a Hyper Text Transfer Protocol (HTTP) of a web in a network such as FIG. 1;

FIG. 3 is a schematic view showing acquisition intention expressions of information, advertisements, order forms, and the like, and a method of transmitting information and advertisements using e-mail in the network as shown in FIG.

4 illustrates a configuration of an electronic information delivery network in the case of using an independent active electronic information repeater according to an embodiment of the present invention.

FIG. 5 illustrates a detailed configuration of an independent active electronic information repeater for delivery of electronic documents such as information, advertisements, and orders in accordance with an embodiment of the present invention.

6 is an integrated view of the hardware and software structure of the electronic information providing server according to the present invention.

7 illustrates a circuit configuration of a proximity card according to the present invention which is commonly used for a proximity (non-contact) electronic information repeater.

8a and 8b illustrate the form of a contact card or tack according to the present invention commonly used in contact electronic information repeaters,

9 illustrates a configuration of a media information receiver of the electronic information repeater of FIG. 5 corresponding to a contact portable storage medium;

10 is a configuration diagram of a biometric information receiving apparatus for identifying an individual's identity through a body part of a person,

11 is an example of construction of a network for delivering additional electronic information using the acquired personal access information and the obtained information as a dependent active electronic information repeater,

12 illustrates a configuration of a passive electronic information repeater that transmits information for identifying electronic information to another mobile device.

FIG. 13 is a diagram illustrating an example of a network to which an electronic information transmission method using personal information and obtaining personal access information according to the present invention is applied using the passive electronic information relay of FIG. 12.

14A and 14B respectively show the configuration of the data transmitter of FIG. 12 for the case of proximity and contact signal transmission.

15 illustrates a configuration of an embodiment of a mobile communication terminal having a function of receiving and storing electronic information identification information and transmitting the same together with personal access information according to the present invention.

16 is an example in which the entire network to which the electronic information transmission method using the acquired personal access information and the obtained information according to the present invention, which has all the various types of electronic information repeaters, is applied, is constructed by different access methods of several repeaters Is shown,

17 to 20 illustrate a form in which various electronic information repeaters according to the present invention are actually installed and a type of a space thereof.

※ Explanation of code for main part of drawing

10: user information terminal 37: network access service server

41: public telephone network 43: mobile network

45: private exchange network 47: virtual private network

100: medium information receiving unit 110: data transmitting unit

150: remote data transceiver 151: short-range data transceiver

170, 171: control unit 180, 192: memory unit

190, 191: user interface unit 193: connection port

200: card-type proximity storage medium 205: card-type contact storage medium

210: mobile communication terminal of the proximity signal receiving method

220: mobile communication terminal of the contact signal receiving method

300: independent active electronic information repeater 320: dependent active electronic information repeater

340: passive electronic information repeater 400: electronic information providing server

401: network connection module 402: data link module

403: packet data module 404: data service module

405: call processing and operation module 406: electronic information management module

407: data storage module 410: application protocol module

420: subscriber management module

The electronic information transmission device and method using the acquired personal access information and the obtained information according to the present invention, by using an electronic information repeater installed in the indoor and outside the individual who is the target of information and advertisements, or potential customers of the product, 1) at the repeater When the personal information of the user is provided using a portable storage medium such as a card and a tag recognizer provided, the repeater recognizes and carries the electronic information ID provided by the repeater through a communication means or 2) the user's portable information terminal. When the user communicates the user's personal information and the intention to acquire additional electronic documents to local, remote, information, advertisement, or e-commerce server through a communication means attached to the information terminal, the server acquires the personal information obtained through the repeater. Use network access information, such as e-mail, to add access to the individual Providing a way for the individual to access the electronic document by using an information terminal having a function and processing capability sufficient for later viewing the content of the additional electronic information by transmitting additional electronic information. It is characterized by the use of electronic documents to exchange goods and services through electronic commerce.

Hereinafter, with reference to the accompanying drawings, a preferred embodiment of the electronic information delivery device and method using the obtained and acquired information of the personal access information according to the present invention will be described in detail.

4 illustrates an example of a configuration of an entire network in which an electronic active information transmission apparatus using the acquired and acquired information is obtained using the independent active-hyun electronic wireless repeater according to the present invention.

In the network configuration of FIG. 4, when the user indicates the intention to acquire electronic information by bringing the ID card or tag 200 into contact with or contacts the electronic document repeater 300, the electronic information repeater 300 determines the user's ID. Or it reads and stores access information on an individual's network, such as an e-mail address.

In proximity, RF or magnetic field or optical code reading methods are used to read information stored on the card or tag. In the case of contact, the card or tag is stored using electrical or magnetic contact. Read the information.

The electronic information repeater 300 stores the obtained user's access information, and at the same time, an ID for distinguishing each electronic information such as an advertisement that the user expresses through a screen or sound at the time when the user expresses his intention to acquire the information. Or URL (Uniform Resource Locator)-address information including a directory (http, ftp, etc.) and a directory with a server that contains the electronic information, for example, "http://www.aaa.co. address information, such as kr / path ", is stored in association with the obtained user's access information, to generate a list of which individual / information he / she wants to obtain, and then to the center server 400. ) To manage.

The electronic information identification information is not only a single identification number for respectively specifying a plurality of electronic information to be expressed, but also a name or ID of a provider that provided the electronic information, and an Internet of a server showing the electronic information in the form of an electronic document. It may include all addresses or may consist of one or more selected and combined combinations.

In the electronic information repeater 300 shown in FIG. 4, one repeater independently functions as an electronic information relay and simultaneously reads personal information stored in a user's card or tag, and personal information and electronic information identification information. To perform the function of transmitting to the server 400 of the center, an embodiment of the electronic information repeater according to the present invention.

After examining the configuration of the electronic information repeater and the medium such as the card in more detail, the identification information of the above-described personal access information and the electronic information being expressed, and additional information using the obtained information is applied. The method of delivery to the individual will be described in more detail.

FIG. 5 is a detailed configuration of an embodiment of an electronic information repeater, which reads media data in a proximity manner. The media information receiver 100 reads information stored in an ID card or tag, and electronic information such as an advertisement. A memory or auxiliary storage device for storing a user interface unit 190, an information to be expressed through the user interface unit 190, an ID of a device, and information obtained through the media information receiver 100 ( A memory unit 180 including a hard disk and a disk drive device), a remote data transmission / reception unit 150 for transmitting and receiving data by connecting to a communication network capable of communicating with a remote center server 400, and the components And a control unit 170 for controlling data flow and operation of each component, and the media information receiving unit 100 enables data output operations of media such as cards and tags. a wave transmitter 100-1 for transmitting sound waves, light waves, or radio waves to enable it, a wave receiver 100-2 for receiving and demodulating waves transmitted from the medium, and the wave transmitter And a bus interface unit 100-3 which allows the controller 180 to access the data transmitted and received by the 100-1 and the wave receiver 100-2 to the internal bus of the repeater.

And, Figure 6 is a schematic diagram of the integrated hardware and software structure of the electronic information providing server 400 according to the present invention, the network connection module 401 for transmitting and receiving signals over a link connected to the network, and the network connection A partner network device connected to the link based on the module 401, a data link module 402 for transmitting and receiving data in the form of a data frame in which a sequence is given in units of a predetermined length, and a partner end connected through the network. A packet data module 403 which encapsulates and decapsulates packet data with a packet data, and configures a data in a file, hypertext, or mail form based on the transmitted / received packet data to transmit or receive data The application protocol module 410, and the application protocol module 410 through the definition of the character, file or hypertext form A data service module 404 for searching and providing beams, a data storage module 407 for storing electronic information such as various advertisements or notices to be provided to the electronic information repeater and additional information thereof, and an electronic information repeater. The electronic information management module 406, which handles the provision of electronic documents and additional information requests for electronic documents, and the personal information in the form of offline or online, while processing the requests of subscribers who have requested subscriptions, their personal and access information, etc. Subscriber management module 420 for managing the service, and call processing and operation module 405 for controlling the data flow between each module to process the connection request through the network and to respond to the connection request and the additional service request It is composed.

FIG. 7 illustrates a configuration of a proximity card 200 according to the present invention, which is commonly used for a proximity (non-contact) electronic information repeater, and transmits sound waves, light waves, or RF waves transmitted from the electronic information repeater 300 to the antenna 230. A power supply and clock supply unit 240 for receiving an RF wave through the RF receiving unit 232, and generating a stable clock through a phase lock loop (PLL) by receiving the RF wave through the RF receiving unit 232; A demodulator 238 for demodulating the RF signal received through the RF receiver 232 into data; A card and tag control unit 242 for controlling signal transmission and reception between an external device and data movement between internal components, a bus circuit 236 for providing a bus for data movement between the components, and a storage memory unit. And an RF signal transmitter 234 which reads the personal information stored in 244 through the bus circuit 236 and transmits the RF information to the electronic information repeater 300 through the antenna 230. The storage memory unit 244 includes an e-mail address 246, which is access information on a network of an individual carrying a card or tag, an identification number 248 of an individual such as a social security number, and other personal information such as an address and name. (249) (hereinafter referred to as 'personal information' collectively referred to as personal access information, identity number, and accessory information on the network) is stored.

If the information stored in a medium such as a card does not include an e-mail address, which is access information on the network, the electronic information providing server 400 performs a separate user registration procedure performed through the data service module 404 while online. Through receiving the ID of the individual and access information on the network through the subscriber management module 420 to build and manage the database of the subscriber in the data storage module 407.

The electronic information repeater 300 of FIG. 5 reads electronic information, that is, contents, such as advertisements or promotions, which are stored in the memory unit 180 under the control of the controller 170, and thus, the user interface unit 190. The output form may be audiovisual information in the form of video, text, audio, or a combination thereof depending on the content. Such electronic information is transmitted via the network 41, 43, 45, or 47, or via the network 41, 43, 45, or 47, the network connection service server 37, and the internet 35. It may be delivered from the providing server 400 to the electronic information repeater 300.

In more detail, the call processing and operation module 405 of the electronic information providing server 400 or the control unit 170 of the electronic information repeater 300 makes a connection request through a network and connects each other. When the application protocol module 410 is activated, the electronic information management module 406 selects one or more of electronic information stored in the data storage module 407, reads out the identification information together with the identification information, and starts the activated application protocol module. By the file transfer mode of 410, the electronic information repeater through the network connection module 401 in the frame unit of the packetized data through the lower packet data module 403, the data link module 402 ( 300, the electronic information transmitted as described above and the identification information are received through the remote data transmission / reception unit 150 of the repeater 300 so that the packet data are reconstructed under the control of the control unit 170 to reconstruct the file. In the memory unit 180 is stored is divided for each information storage.

When there is a plurality of electronic information such as advertisements stored in the memory unit 180, the control unit 170 recognizes identification information of the electronic information currently being output while changing the output contents at predetermined time intervals. In addition, the control data is transmitted to the bus interface 100-3 in the medium information receiving unit 100, and the wave transmitting unit 100-1 transmits a radio wave including a clock at an intensity that can be received within a predetermined radius.

If the user's ID card or tag contains information in the form of a barcode, the wave transmitting unit 100-1 transmits an optical wave such as a laser beam instead of the RF radio wave, and the wave receiving unit 100-2 transmits the user. Personal information may be obtained by receiving beams reflected from cards or tags.

In the state where radio waves are transmitted as described above, the mobile user recognizes electronic information such as an advertisement or the like represented by the electronic information repeater 300 visually or auditoryly, and is interested in the information, thereby further information on the information. For example, in order to obtain information such as a product specification, a product purchase application, a specific service use application, or a discount ticket, the ID card or tag having the configuration as shown in FIG. 7 possessed by the user is assigned to the electronic information relay 300. When approaching the distance, the RF receiver 232 in the card 200 receives the signal transmitted from the wave transmitter 100-1, converts it into an electrical signal, and then demodulates it 238 with a clock and power supply unit ( 240).

The clock and power supply unit 240 obtains electrical energy from the received signal, provides it to each component, and synchronizes the clock to the received signal. The demodulator 238 uses a clock synchronized with the received signal. The demodulated data of the signal transmitted from 300 is transmitted to the card and the tag control unit 242 through the bus circuit 236. The card and tag control unit 242 recognizes the media or the device in the same or mutual relationship from the transmitted data, and then transfers the bus circuit 238 to the personal information 246, 248 and 249 stored in the memory unit 240. It is read through and applied to the RF transmitter 234 in series in accordance with the synchronization clock provided from the clock and power supply 240. The RF transmitter 234 converts the applied data into a sound wave or radio wave form and transmits the data to the electronic information repeater 300.

The wave transmitted as described above is received by the wave receiving unit 100-2 in the electronic information repeater 300, demodulated into data, and then transmitted to the controller 170 through the bus interface 100-3. The controller 170 receiving the personal information through the above process stores the personal information in the memory unit 180 and at the same time obtains the electronic information that is currently represented through the user interface unit 190 at the time the personal information is obtained. The identification information is stored together as an entry.

According to the above-described method, the electronic information repeater 300 reads personal information from a card or tag, and the number of stored entries exceeds a certain number, or periodically checks at a predetermined time to determine the number of entries currently stored. If so, the control unit 170 controls the remote data transmission and reception unit 150 to request a connection to the call processing and operation module 405 of the electronic information providing server 400 to form a data path therebetween. The connection with the server 400 of the remote data transmission / reception unit 150 is through one communication network 41, 43, 45 or 47 or with the network 41, 43, 45 or 47 according to a set condition. This is then done via a global network 35 such as the internet via a network access server 37.

When the call processing and operation module 405 in the electronic information providing server 400 is connected to the repeater 300, the call processing and operation module 405 notifies the electronic information management module 406 to the electronic information management module 406. Upon notifying through the data link module 402 that it is ready to receive the electronic information acquisition request entries, the electronic information repeater 300 includes information of each entry consisting of the user's personal information and the identification information of the electronic information. To transmit to the electronic information providing server 400. When the electronic information repeater 300 transmits the stored entries, it also transmits its own device ID stored in the memory unit 180. As such, instead of directly uploading the electronic information repeater 300 as described above, the electronic information management module 406 of the electronic information providing server 400 periodically or by an administrator or a specific user, the data link module ( 402, the packet data module 403 and the application protocol module 410, the communication network (41, 43, 45 or later) by a subsequent request made by the selection on the Web (Web) page provided by the data service module 404 After accessing the electronic information repeater 300 through 47), a request for transmission of a list of entries stored in the repeater 300 may be requested and received.

The electronic information management module 406 stores the user's personal information and electronic information identification information collected from the plurality of electronic information repeaters 300 in the above manner in the data storage module 407 and then stores the information. Search for the information and read out additional information required by each user from the data storage module 4067, which causes the application protocol module 410 to use the user's network access information in the form of an e-mail to the user. To be delivered. If the additional information on the electronic information is not stored in the data storage module 407 of the electronic information, the additional information is accessed from another server connected to a network such as the Internet, and then obtained from the user. It is delivered in the form of mail.

The additional information delivered in this way includes not only information that includes complementary or supplementary content to the content expressed through the repeater, but also the cyber money or number commonly used in electronic commerce. By including an electronic discount coupon that provides benefits, users can be rewarded for recognizing the contents of advertisements and promotions.

If the received personal information includes access information on the network, the electronic information management module 406 provides additional information to the corresponding user by using the information, but if only the user ID is used instead of the access information on the network. The subscriber management module 420 searches the user database of the data storage module 407 to find the registration information for the corresponding ID, obtains the user's e-mail address, and then, as described above, Additional electronic information will be sent to the address.

In order to access the electronic information to the user information terminal 10 through an access address on a network such as e-mail, there is a path for directly connecting through a network 35 such as the Internet, and via a network access service server 37. There may be a path connecting through the communication network 41, 43, 45, or 47.

In addition, the electronic information management module 406 obtains statistical values of the frequency of user access to each repeater and the number of requests for electronic information such as a specific advertisement from the received entry information and the device ID of each repeater 300. The data is stored in the data storage module 407 and then provided to other servers through the data link module 402 as necessary. At this time, in the data storage module 407 of the electronic information providing server 400, a type of electronic information such as an advertisement transmitted to each repeater (sports marketing advertisement, food and beverage advertisement, or institution promotion) is databased in advance for each repeater. The electronic information management module 406 calculates the degree of response to the electronic information for each type from the information received from each repeater and the identification number of the repeater, and informatizes the information. Through 405, it is possible to use the data necessary to change the content of the electronic information for each repeater of the operator.

In addition, the electronic information providing server 400, instead of delivering the cyber money or the electronic discount coupon directly to the user as in the above-described process, another server serving as the source of the electronic information identified from the identification information of the received electronic information. By transmitting the identification information including the ID or identity information of the user, the other server can give the user a certain score and add it to the previous score. In such an embodiment, the other server provides the corresponding user with a payment of money or an item corresponding to the accumulated score, or a service use right for receiving a specific service by mail, or another server. The Center shall receive various benefits such as discounts or offsets corresponding to the accumulated points for the purchase of goods or use of services at affiliated stores.

In addition to the benefits provided by other servers that provide the electronic document, the various benefits include a score that is accumulated every time the expression of the acquisition intention is obtained for the user whose electronic information providing server 400 indicates the intention to acquire the electronic information. Therefore, the above-described various benefits may be provided accordingly.

Previously, the electronic information relay 300 obtains the personal information and stores the identification information for the electronic information being expressed at that time as an entry, and then transmits it to the electronic information providing server 400, instead of the electronic information relay. When the 300 acquires personal information from the card or tag, the e-mail address is extracted from the acquired personal information, and the additional e-mail information stored therein is directly configured in the form of an e-mail using the extracted e-mail address as a recipient. By sending over the network, the requested additional data may be provided to the user for exclusive access.

To this end, when the electronic information relay 300 receives the electronic information through the electronic information providing server 400, the electronic information repeater 300 also receives a request for additional information about the electronic information and stores it in the memory unit 180, or requests additional information. At the time of requesting, the information server connected to the network having the additional information of the electronic information, when the address of the server is received and stored together with the electronic information, is requested and received.

In addition, when the electronic information repeater 300 directly configures and provides additional information in the form of an e-mail, the electronic information repeater 300 may be connected to the electronic information providing server 400 and delivered to the corresponding user through an e-mail service function of the data service module 404. Alternatively, the electronic information repeater 300 is provided with an IP address and has a unique network address with only a mailing function as a reduced function of an Internet service provider (ISP), thereby providing an electronic information providing server 400. E-mail containing additional information of electronic information, which is assigned an IP address through the remote data transmission / reception unit 150, without using the mailing function of 45, or 47, and this mail is sent to the user's exclusive mail account via a global network 35 such as the Internet.

In the above embodiments, the proximity card has been described as an example of the medium containing personal information, but of course, a contact card or tag other than the proximity type can be used.

There may be an electric method and a magnetic method, and the types of cards or tags according to each method are shown in FIGS. 8A and 8B. Such cards or tags may be manufactured in a single type for personal possession. Alternatively, alternatively, the terminal may be manufactured to be integrally attached to a terminal, for example, a mobile phone, a PDA terminal, or a portable computer. The media such as FIGS. 7 and 8A may have only a circuit configuration. The inside of the portable electronic device as described above may be made to carry each individual with the electronic device at all, of course.

FIG. 8A illustrates a circuit configuration of an electrical contact card, in which contact terminals 226 that receive power, a clock, and data transmission paths from external devices are stored, and personal information 246, 248, and 249 are stored. The memory 244 is configured as a control unit 242 which reads data from the memory 244 and supplies the data externally in series through the contact terminal 226 in synchronization with a provided clock.

8B shows a magnetic contact type card configuration, in which a magnetic strip 228 is applied to one surface of the card, and the personal information 246, 248, 249 described above is magnetized and recorded.

FIG. 9 illustrates a configuration of the media information receiver 100a of the electronic information repeater 300 corresponding to the media of FIGS. 8A and 8B, and reads personal information from a medium contacted through a contact terminal or a contact table. The data receiving unit 100a-2 and the bus interface unit 100a-3, which receives the received data on the internal bus of the repeater 300, allow the controller 180 to access the data receiving unit 100a-2.

When the contact terminal 226 of the card or tag of FIG. 8A contacts the media information receiving unit 100a of FIG. 9, the data receiving unit 100a-2 provides a power and a clock through the contacted pins. If provided, the control unit 242 in the card reads all the data stored in the memory 244 and sequentially transmits the data in the bit string through the contact terminal 226 in accordance with the provided clock. In this way, the transmission bit string is received by the contact data receiver 100a-2, converted into parallel data, and then transmitted to the control unit 170 in the repeater 300 through the bus interface 100a-3. Subsequent processes are performed in the same manner as in the above-described embodiment.

In addition, when the card or tag as shown in FIG. 8B contacts the media information receiver 100a, data magnetized on the magnetic strip 228 coated on the card is read through the head to be electrically signaled to the bus interface 100a-. 3) it is transmitted to the control unit 170.

In order to accommodate both media of the above manner, one medium information receiver 100a may include both a contact terminal 226 corresponding pin and a magnetic head, or the media information receiver 100a may be provided for each method. May be

In addition, cards and tags can also be integrated into a single medium in close contact. When implemented in this way, the user can transfer personal information by approaching or contacting one card according to the method of the electronic information repeater installed.

We briefly mentioned how to deliver only the user's ID instead of the user's personal information and thus additional information in the future, but this method can be applied to the identification process through a living body instead of a medium such as a card or tag. Is easy.

10 is a biometric information receiving unit 101 for verifying the identity of an individual through a living body in place of the media information receiving unit 100 in the configuration of the repeater 300, a specific portion of the human body implemented by a conventional universal technology And an image data receiver 100b-2 including a camera for capturing and compressing digital data, and a bus interface 100b-3 for transmitting the compressed digital data to the controller 170 of the repeater 300.

The biometric information receiving unit 101 of FIG. 10 photographs the physical characteristics of the user, such as a fingerprint, an iris, a facial contour or a voice, of the approached user, converts the image into image data, and then compresses the image data. The identification information for the electronic information is transmitted to the electronic information providing server 400 through the above-described process. The electronic information providing server 400 transmits the received biometric information on its own or to a separate personal biometric information search server, and compares the biometric information with the biometric information of a person registered in advance. Confirm the user requesting the acquisition of the information and to provide additional electronic information using the access information on the network already registered for the identified individual.

The method of obtaining the information of the medium or the living body described above and transmitting the electronic information to the access address of the individual from it does not require the high security technology used in the conventional identification device. This is because the additional electronic information delivery method by the individual's confirmation is not used in the electronic payment process or the access permission process, but only the intention to obtain necessary information and advertisements. Therefore, no highly secure technology for identification is required, so a high-performance user identification ID card or tag, such as a smart card, is not required for the implementation of encryption.

In addition, even when obtaining biometric information to confirm the user described above, it is not necessary to verify the identity by transmitting the acquired data in a short time as in the electronic payment system or access permission system. This is because it is enough to allow users to view additional electronic information and participate in e-commerce based on it after more time than now, that is, from the real world to the virtual world. . Therefore, the electronic information repeater 300 transfers the read biometric information to the electronic information providing server 400 with sufficient margin, and the electronic information providing server 400 processes the transmitted biological information to extract a feature therefrom. Since the user can access the access information on the network by specifying the user, the process of identifying the user does not have to be performed very quickly in real time as in an electronic payment system or an access permission system.

The description so far is based on the network configuration of FIG. 4 using the independent active electronic information repeater 300 having its own personal information acquisition and communication with the server 400, but instead of the independent active electronic information repeater 300. As the dependent active electronic information repeater 320, an additional electronic information delivery network using personal information acquisition and obtained information may be constructed. Fig. 11 shows the configuration and connection relationship of the entire network as an embodiment accordingly.

The subordinate active electronic information repeater 320 used in FIG. 11 does not include a means for communicating with a remote server 400, but instead a repeater network concentrator 330 which provides a communication network or direct connection between the repeaters. And a short-range data transmission / reception unit 151 capable of transmitting / receiving data, and the communication with the remote server 400 is dedicated by a separate relay communication server 335.

In the embodiment of FIG. 11, one or more subordinate active electronic information repeater 320 connects to the repeater communication server 335 by routing the repeater network concentrator 330 as the short range data transceiver 151. The relay communication server 335 relays the communication between all the subordinate active electronic information repeaters 320 and the electronic information providing server 400 connected thereto. The repeater communication server 335 may be composed of a modem pool or a wireless communication terminal 160 composed of high-speed modems 155, each of which is a communication network (modem pool) suitable for the signaling method. Is connected to the electronic information providing server 400 through a telephone network, a mobile communication network in the case of a wireless communication terminal.

In the case of constructing a network as in the embodiment of FIG. 11, a plurality of subordinate active electronic information relays are arranged in a geographically close location, and one relay communication server 335 is shared to reduce the construction cost and maintenance cost of the system. You may.

In both the networks of FIGS. 4 and 11, an active electronic information repeater having a function of obtaining personal information or an ID from a user while representing electronic information through the user interface unit 190 is adopted. Instead of the active electronic information repeater, the passive electronic information repeater 340 may be used.

FIG. 12 illustrates a configuration of the passive electronic information repeater 340, and FIG. 13 is an electronic information using personal information obtained and acquired information, which is constructed using the passive electronic information repeater 340, according to the present invention. It shows the entire network to which the delivery method is applied.

12, a memory for storing a user interface unit 191 representing electronic information such as an advertisement, information to be expressed through the user interface unit 191, identification information thereof, and an ID of a device, etc. A part 192, a connection port 193 for physically connecting to an external device to receive data when necessary, and some data in the memory unit 192 when the corresponding mobile information terminal is in close proximity or in contact therewith. And a data transmitter 110 for transmitting in the form of RF or infrared rays, and a controller 171 for controlling the data flow between the components and the operation of the components. For the proximity (contactless) and contact cases, the configuration is as shown in Figs. 14A and 14B, respectively.

In the case of the proximity method, as shown in FIG. 14A, the wave transmitter 110a-1 converts the input data into a sound wave, light wave, or RF signal, and transmits the data. Consists of a bus interface (110a-3) applied to the 110a-1), in the case of the contact type, as shown in Figure 14b, a signal conversion transmitter for converting the input data into a magnetic signal or a serial signal corresponding to the contact pins 110b-1 and a bus interface 110b-3 for acquiring data on the repeater internal bus and applying the data to the signal conversion transmitter 110b-1.

On the other hand, the passive electronic information repeater 340 configured as described above, the electronic information and its identification information from a portable computer, such as a notebook (notebook) connected to the connection port 193 while operating in an offline (off-line) method When it is received, it is stored in the memory unit 192, and the stored electronic information is periodically repeated to present to the visual or auditory perception through the user interface 190. In this case, when the user is interested in the electronic information that is currently being expressed, the information terminals 210 and 220 which are carried and move closer to or in contact with the data transmitter 110 reveal the intention to acquire additional electronic information. ) Is a sound wave, light wave, infrared signal or wireless signal in the wave transmitter (110a-1), or a signal converted in a form suitable for the terminal or magnetic medium in contact with the signal conversion transmitter (110b-1) in exchange for the terminal After confirming that the transmission and reception is a suitable terminal, and if it is confirmed, the control unit 171 is the identification information for the electronic information currently expressed through the user interface 191, that is, the URL of the electronic information or the assigned unique number of the information terminal Will be sent to (210,220).

Since the passive electronic information repeater 340 has only a function of transmitting the electronic information identification information in the form of an RF wave, the passive electronic information repeater 340 may be implemented at a lower cost than the active repeaters 300 and 320.

To this end, the information terminals 210 and 220 of the user have a function of receiving a proximity or contact signal capable of receiving a signal electrically transmitted from the passive electronic information repeater 340 through radio waves, infrared rays, or contacted terminals. A mobile communication terminal equipped with an infrared transmitting / receiving module or a wireless tooth module of wireless communication is preferably used as the user information terminal of the present embodiment, and at this time, The configuration is as shown in FIG.

Looking at the configuration of Figure 15, the keypad 910 for data input; A keypad connector 911 connected to the keypad 910 to receive key input data; A flash memory 920 in which personal information input by the keypad 910 is stored; An LCD (Liquid Crystal Display) 930 for outputting and displaying information necessary for an operation or the like; An LCD driver 931 for converting data into an LCD display signal; A ROM 950 in which a program is stored; A codec (Coder-Decoder) 960 for converting and inputting compressed digital audio data into an analog audio signal and converting the analog audio signal into digital compressed audio data; An A / D converter 961 for amplifying the analog audio signal input through the microphone Mic to a predetermined level and converting the analog audio signal into digital data; A D / A converter 962 for converting digital data into an analog audio signal and simultaneously amplifying the digital data to a speaker Sp; A radio transmitter 970 and a radio receiver 971 for transmitting radio frequency (RF) radio signals carrying data to the mobile communication network 43 and receiving RF radio signals from the mobile communication network 43; A station unit 940 for performing modulation and demodulation of data according to call processing and a mobile communication protocol; A signal receiver 990 for exchanging a signal in proximity or contact with the electronic document repeater; A signal demodulator 991 for demodulating and extracting data received by the signal receiver 990; And a central processing unit 945 for executing a packet-type data processing program and an operation program necessary for various operations, which are included in the ROM 950, and the signal receiving unit 990. It is designed as a configuration capable of receiving the signal corresponding to various forms of the signal transmission method of the repeater, that is, the electrical signal, infrared signal, Bluetooth RF, or magnetization signal.

The user portable terminal 210 or 220 configured as described above receives the signal transmitted by the proximity or contact of the passive electronic information repeater 340 through the signal receiving unit 990, converts it into an electrical signal, and if necessary, the base. The low frequency conversion into a baseband signal is applied to the signal demodulator 991. The signal demodulator 991 extracts the transmitted data by demodulating the applied signal according to a signal modulation and demodulation scheme specified between the repeater and the controller, and transfers the transmitted data to the central processing unit 945 through an internal bus. The device 945 stores the identification information of the electronic information, which is demodulated data, in the flash memory 920, and subsequently acquires the electronic information identification information in the same manner from another passive electronic information repeater, in addition to the previously stored information. 920 is stored sequentially.

In this manner, in the state where one or more pieces of electronic information identification information is stored in the flash memory 920, the mobile communication network is performed by the mobile communication call processing performed by the station unit 940 by dialing on the keypad 910. Through 43, a portal server providing a specific data service is connected. At this time, the central processing unit 945 drives a program for processing the packet data stored in the ROM 950.

Then, the user selects a data transmission service function provided by the portal server on the keypad 910, and with this function selected, the identification information of the electronic information stored in the flash memory 950, and pre-stored. The personal information 246, 248, 249 or e-mail address 246 of the user is transmitted to the network via a wireless signal through the wireless transmitter 970 to the electronic information providing server 400 via the portal server. Unlike the transmission method of the stored information as described above, when the network is constructed to deliver the message directly to the electronic information providing server 400 through the mobile communication network, the user information terminal (210, 220) is a server such as portal server The information stored in the flash memory 950 without a connection process is configured in the form of a short message service (SMS), and the station unit 940 converts the information according to a wireless signal method through a mobile communication network. It is possible to directly transfer to the electronic information providing server 400.

The method of delivering additional electronic information to the user through the identification information of the electronic information delivered in the above manner and the access information on the individual's network is the same as described in the embodiment constructed as the active repeater.

Apart from this, the passive electronic information repeater 340, in addition to the identification information of the electronic information, is simple information among the additional information on the currently displayed electronic information, for example, information on the price or sales place of the displayed product. Is received via the connection port 193, or when the remote data transmission and reception unit 150 is configured together, when received from the electronic information providing server 400 through the remote data transmission and reception unit 150, the entire electronic to be displayed The central processing unit 945 of the terminals 210 and 220 transmits additional information to the information terminals 210 and 220 of a user who has been contacted or contacted. By receiving it and displaying it directly on the LCD 930 through the LCD driver 931, the user can change the expression of the information acquisition intention and simple additional information through the terminal. To be resolved, and is a more detailed additional information is sent through a process to be carried by the individual access address information and the electronic identification information transmission described above, so that the user can access through a stationary or portable terminal that is connected to the network.

In order to receive and confirm the brief information separately as described above, the ROM 950 of the mobile communication terminal of FIG. 15 stores data obtained through the signal receiver 990 and the signal demodulator 991 as its attributes (the address of the user). The application program for storing the information in the flash memory 920 or displaying the output on the LCD 930 is separately added to the operation program that controls the functions of the terminal. Performed by the central processing unit 945.

As described above, the function of transmitting the brief information together with the identification information of the electronic information so that the user can immediately check the contents in the portable terminal of the user, the electronic information providing server 400 through the network to the passive electronic information repeater 340 And the remote data transmission and reception unit 150 to be in the on-line state can be implemented in the same manner as in the configuration of FIG. 12.

When the identification information of the electronic information is received as a URL in the above-described process, the electronic information providing server 400 uses the URL information to determine additional electronic information that the user wants to acquire, and thus predetermines additional information. Instead of reading and sending, the server with the URL may switch the data path of the information terminal connected to the network so that the user can obtain additional information directly at the site with the URL. .

On the other hand, when the passive electronic information repeater 340 transmits the identification information of the electronic information to the user terminal (210, 220), it transmits the device ID that is stored in its own memory together with the electronic information through the above process. It is to be delivered to the information providing server 400 so that it can be used to calculate the analysis data for the delivery of the advertisement and the like.

In addition, the passive electronic information repeater 340 of FIG. 12 uses the user's mobile communication terminal as shown in FIG. 15 when identifying the intention of acquiring the electronic information as described above. Instead of transmitting to 210 and 220, additional information on the electronic information currently being expressed may be directly transmitted. To this end, when the passive electronic information repeater 340 is provided with the remote data transmitting and receiving unit 150, when the electronic information is received online from the electronic information providing server 400, the electronic information together with the electronic information to be expressed externally Received together and stored in the memory unit 192, and directly provided when the user requests additional information acquisition, if the remote data transmission and reception unit 150 is not provided in the connection port 193 off-line notebook When information is copied to a memory unit 192 from a mass storage medium such as an optical disk by connecting an information terminal such as additional information together with the electronic information may be provided and provided. Alternatively, the memory unit 192 may be provided. User interface by reading the electronic information stored in the optical disc by implementing it as a large capacity optical disc drive device Externally expressed by the unit 191, the additional information of the electronic information contained in the optical disc can also be read and provided through the data transmitting unit 110 when the user requests additional information.

As described above, in the case of implementing an electronic information repeater having a large storage medium such as an optical disk, the electronic information can be independently represented without additionally operating online with the electronic information providing server and additional information can be provided upon request. When the electronic information to be expressed is changed, the content of the expression of the electronic information, that is, the content of the advertisement or the promotion, may be changed by replacing the optical disc mounted on the disc drive device.

With this type of passive electronic information repeater, the user of the information terminal displays the information added to the electronic information at the time of indicating the intention of acquiring additional information on the electronic information repeater, for example, the price per item model in the case of a product advertisement, In the case of sales place or electronic order document or corporate publicity advertisement, the company's introduction and sales status, and in case of advertisement of tourist attractions or amusement facilities, detailed information such as service time and transportation can be obtained. You can also view the screen output directly from the terminal or move the place to move the additional information obtained by the stationary information terminal.

As described above, even when the electronic information repeater directly provides the additional information of the electronic information, the identification information for identifying the electronic information is also received and stored, or stored in a disk medium and transmitted to the information terminal. . The electronic information identification information at this time is preferably a URL of a site or directory to be accessed when the article is to be purchased by the electronic information.

In this way, if the electronic information identification information is designated as a URL, the user who has obtained additional information thereafter fills out an electronic order form in the additional information obtained by using the information terminal or another information terminal, and then the electronic information providing server 400. ), The electronic information providing server 400 records from the order that the electronic information through the repeater, an order has occurred for the goods specified by the identification information, etc., and then the received URL The identification information is used to identify the e-commerce server and send the user's request directly.

Whether the active electronic information repeater (300,320) or passive electronic information repeater (340) described above, to the medium or mobile terminal containing the personal information, as the network access address of the personal information, he is currently carrying a data communication method If the user has specified an address on the network of a supported mobile communication terminal or a mail account on a server that can be accessed as a mobile communication terminal, the user relays the card or tag or the mobile communication terminal of FIG. 15 to the repeater 300, 320 or 340. When a signal is exchanged by accessing or contacting the terminal, additional information of the electronic information can be immediately confirmed at the mobile communication terminal or through the mobile communication terminal.

FIG. 16 illustrates an entire network to which the personal information obtained according to the present invention and the electronic information providing method using the obtained information according to the present invention, which have all the various types of electronic information repeaters described so far, are connected to several repeaters. It shows an example constructed differently. In FIG. 16, the hybrid electronic information repeater 360 and 370 is a repeater in which an active and passive electronic information repeater is integrally formed as a portable storage medium (card or tack type) and a portable electronic device (such as a mobile communication terminal, a notebook or a PDA). It can respond appropriately.

In the network of FIG. 16 according to the present invention, the user acquires desired electronic information in the electronic information providing server 400 by exchanging signals with a repeater according to the type of card, tag or mobile communication terminal carried by the user. It will be able to pass addresses on the network that doctors and themselves can access.

17 to 20 are views showing the form and the type of space of the various repeaters are actually installed according to the present invention, Figure 17 shows an example in which the repeater is installed in the advertising facility, Figure 18 shows a variety of advertising or publicity FIG. 19 illustrates an example in which a plurality of electronic information repeaters are concentrated and installed so that information may be centralized and received from an individual. (190,191) is installed in the outdoors, so that people can easily recognize the expressed content, and the media information receiving unit 100 for receiving personal information of the separate electronic document repeater in the reach of people 20 shows an example of installation, and FIG. 20 shows an example of installation by attaching to an exhibit such as a work of art.

In the case where the electronic information repeater is to be provided in a compact form as in the example of FIG. 20, the electronic information repeater may be configured in such a way that the electronic information is not represented through the user interface unit as necessary. That is, in the configurations of FIGS. 5 and 12, the user interface units 190 and 191 may be removed.

In addition, when the small electronic document repeater needs to be installed, the network or network concentrator may be connected by wire, but the remote data transceiver 150 of FIG. 5 may be configured as a wireless transmission / reception module. It is very advantageous to install in various places of space. In this case, it is difficult to demand large transmission power due to the constraint that it should be small, so instead of letting wireless output with power capable of transmitting and receiving signals only up to a short distance, it concentrates the signals received from each repeaters in a short distance, It is desirable to install additional signal concentrators to relay the data.

On the other hand, in the configuration installed in a small form as shown in Fig. 20, the identification information for specifying the representation content of the document or tangible item for advertising or promotion, etc., in the case of Fig. In the case of FIG. 12, the portable terminal may be set through a portable key input means (portable computer, etc.) connected to the connection port 193, or by inputting a key value through the keypad by providing a keypad for key input. The external content identification information which specifies the contents of the signboard, installation or exhibit adjacent or attached to the repeater set as described above is stored in the memory 180 or 192 as single information.

In this state, after the user looks at the advertisement, the installation or the exhibit on the publication board, more detailed information about it or a purchase invoice for purchase is required, and thus the card or tag, part of the body or the mobile communication terminal of FIG. Proximity or contact to provide personal information, thereby allowing the external content identification information and the personal information is stored and stored in the memory (180 or 192) to be delivered to the electronic document providing server 400 via a network ( In case of active type), or transmits the external content identification information so that the information is transmitted to the electronic document providing server 400 through the mobile communication network at the request of the user (in the case of passive type).

Next, an example of an electronic commerce method using the electronic information transmission method using the acquired personal access information and the obtained information according to the present invention.

An individual registers a credit card number or a bank account number with his or her ID to the electronic information providing server 400 through his network-connected terminal and pays for the purchase of goods or the use of services, and uses the e-commerce service. Apply for

In this way, each time the electronic information providing server 400 receives a request for additional electronic information through the repeater, the requested information is stored as well as the requested time or the identification information of the repeater. Then, the electronic order or the like is sent by e-mail as the requested additional information, the product to be purchased by the user is specified in the electronic order, the time at which he requested additional electronic information from the repeater or the identification number described in the case of the repeater. , And when the identification information, such as their e-mail address, is written together with the purchase invoice and sent to the electronic information providing server 400 again, the electronic information providing server 400 identifies the user from the identification information described in the order. If the value matches the request time or requested repeater identification information previously stored in association with the specified user and the request time or requested repeater identification information described in the electronic document, In the case of a certain error range, for example to some extent within an error of about 30 minutes-the order form is truly electronic. Determining that the order was sent from the user requesting the order, the product name or code of the product specified in the order is requested to the other server receiving the purchase request and the payment information of the user, that is, the credit card number or the bank account number By sending, the purchase and payment of goods can be made quickly and safely in the virtual world.

The reason why the user requests to acquire the electronic information of the product or the identification information of the repeater requested to acquire in the electronic purchase book during the purchase process of the product is the actual card or tag 200 or the configuration as shown in FIG. 15. When a malicious user who does not have a mobile communication terminal and steals only the identification information of another person copies the electronic invoice and requests the purchase of the product, the sale and payment are made in the account of the hijacked person. This is to prevent an individual from being stolen economically.

As described above, the method and apparatus for obtaining and accessing personal access information according to the present invention using the obtained information maximizes the opportunity to expose the contents of advertisements or promotions that are being presented in the real space to individuals. In addition, by providing an opportunity to continuously obtain electronic documents from the virtual space in the real space, it increases the added value of the facilities for the promotion or advertising in the real space.

In addition, in the real world, it is possible to express the intention of acquiring desired electronic information at any time as in the virtual world, and thus, it is possible to easily purchase the actual goods or service rights, thereby activating e-commerce more, thereby increasing the storage and logistics costs in commerce. There is a saving effect.

In addition, even if a medium or user terminal such as a card or tag according to the present invention is lost or stolen, as long as another person does not change the individual's network access information contained in the medium or terminal, a person who acquires the lost or illegally obtains it illegally. Even one could not obtain all of the desired additional information provided through the network and thus could not be used for malicious use, and intention to obtain additional information such as invoice of goods in a short time in the real space. As such, there is an advantage that the privacy of the individual is sufficiently secured for the modern person who does not want to expose the facts such as the purchase of a certain product.

Claims (45)

Communication means for exchanging data with an external device; Storage means for storing the at least one electronic information to be externally received and the information distinguishable from the electronic information received through the communication means; Output means for converting one or more pieces of electronic information stored in the storage means into a form that can be recognized by a person; Signal receiving means for receiving a signal transmitted from a portable storage medium and extracting data; And And control means for linking data extracted from the signal receiving means and information for distinguishing electronic information currently output from the output means to the outside through the communication means. The method of claim 1, wherein the control means stores the extracted data and information for distinguishing the electronic information in the storage means in association with each other, and when there is an external request through the communication means or at a periodic time. And the information interrelated with each other stored in the storage means through the communication means. The electronic device of claim 1, wherein the output unit converts the selected electronic information into a form that can be recognized by a person while sequentially selecting the electronic information at predetermined time intervals when there is a plurality of electronic information stored in the storage means. Electronic information relay device characterized in that the output. 2. The electronic information relay device according to claim 1, wherein the data extracted from the signal receiving means includes information that can be accessed by uniquely identifying an individual on a network. The electronic information relay apparatus of claim 4, wherein the access information is an e-mail address of an individual. The electronic information relay apparatus according to claim 4, wherein the access information is a user ID, which is differently assigned to each individual, consisting of a character string. The electronic information relay apparatus according to claim 1, wherein the data extracted from the signal receiving means is image information on a specific body part of the individual. The electronic information relay apparatus of claim 1, wherein the information for distinguishing the electronic information comprises a Uniform Resource Locator (URL) including a type of a protocol used on the Internet, an address of a site, and a directory name. . The apparatus of claim 1, wherein the storage means further stores a device unique number for distinguishing the device from other devices, and wherein the control means transmits the information stored in the storage means through the communication means. Electronic information relay characterized in that it also transmits a unique number. The method of claim 1, wherein the signal receiving means, and transmits a wave (wave) to the adjacent portable storage medium, by receiving the signal transmitted by the portable storage medium characterized in that spaced apart from each other Electronic information relay device. The electronic information relay of claim 1, wherein the signal receiving unit obtains a signal containing data from the portable storage medium in physical contact with and in contact with the portable storage medium. The electronic information relay apparatus according to claim 1, wherein the electronic information includes advertisements for informing goods, services, or companies. Communication means for exchanging data with an external device; Storage means for storing the at least one electronic information to be externally received and the identification information for distinguishing the electronic information received through the communication means; Output means for converting one or more pieces of electronic information stored in the storage means into a form that can be recognized by a person; And And transmission means for transmitting to said external portable device said identification information for distinguishing electronic information currently output from said output means, in the proximity or contact of an external portable device. 15. The apparatus of claim 13, wherein the storage means further stores a device unique number for distinguishing the device from other devices, and the transmitting means stores information stored in the storage means and information for distinguishing the electronic information. Electronic information relay device characterized in that the transmission together. The electronic device of claim 13, wherein the electronic information is composed of expression information expressed externally and simplified information provided at the time of the acquisition request. The transmitting means further includes the identification information of the electronic information currently being expressed together with the identification information. An electronic information relay device which transmits to a portable device. The electronic information relay apparatus according to claim 15, wherein the brief information is price information such as a selling price or a usage fee of an object that is expressed externally. Communication means for exchanging data with an external device; Storage means for storing information for identifying contents which are expressed as tangible items on the outside; Signal receiving means for receiving a signal transmitted from a portable storage medium and extracting data; And And control means for transmitting data extracted by the signal receiving means and identification information stored in the storage means to the outside through the communication means. 18. The electronic device as claimed in claim 17, further comprising key input means for inputting numbers or characters, wherein the content identification information of the storage means is designated by a key value input through the key input means. Information relay. 18. The electronic information relay of claim 17, wherein the communication means transmits and receives a signal wirelessly with a remote signal concentrator. Network connection means for transmitting and receiving data by connecting to a network; Storage means for storing one or more pieces of electronic information to be expressed externally, information related to the electronic information, or additional information not expressed externally; Output means for converting one or more pieces of electronic information stored in the storage means into a form that can be recognized by a person; Receiving means for receiving a signal transmitted from a portable storage medium in proximity or contact and extracting data; And From the data extracted by the signal receiving means, the personal access information on the network is obtained, additional information on the electronic information currently output from the output means is read out from the storage means, and the obtained personal access information is received as a receiver. And an electronic means for controlling the electronic mail and transmitting the same to the network through the network access means. 21. The electronic information relay apparatus according to claim 20, wherein the additional information is received and stored together when the electronic information is received through the network connection means. 21. The apparatus according to claim 20, wherein said additional information is received from said server by requesting said server through said network connection means for additional information of said electronic information when said control means obtains personal access information on said network. Electronic information relay device, characterized in that stored in the storage means. Storage means for storing one or more pieces of electronic information to be expressed externally, information related to the electronic information, or additional information not expressed externally; Output means for converting one or more pieces of electronic information stored in the storage means into a form that can be recognized by a person; And And transmission means for reading additional information related to electronic information currently output from said output means from said storage means and transmitting it to said external portable device in the proximity or contact of an external portable device. The electronic device of claim 23, wherein the storage means further stores identification information for identifying one or more pieces of the electronic information, and the transmitting means stores the electronic information upon transmission of additional information on the electronic information currently being expressed. And an identification information of the information is also transmitted. The electronic information relay of claim 24, wherein the identification information of the electronic information comprises a Uniform Resource Locator (URL) including a type of a protocol used on the Internet, an address of a site, and a directory name. 24. The electronic information relay apparatus according to claim 23, wherein said storage means comprises a large capacity disk medium for recording the electronic information and additional information, and a disk device for reading data from the disk medium. Representing one or more stored electronic information to the outside in a form that can be perceived by a person and receiving data having information for identifying an individual from a portable storage medium in proximity or contact, the received data and the At least one electronic information repeater which transmits information to identify the electronic information currently being expressed to the outside, together with a connected connected network; And When the personal identification data and the electronic information identification information are received through the network, network access information that the individual can access in the network is obtained from the personal identification data, and the electronic information is corresponding to the electronic information from the electronic information identification information. And an electronic information server configured to transmit the additional information to the network or a network different from the network using the obtained access information as a destination. 28. The method of claim 27, wherein the electronic information repeater obtains one or more stored electronic information from the electronic information server through the network and obtains the personal access information, and provides the electronic information using the obtained information. Device. 29. The method according to claim 27 or 28, wherein when a signal is received from the electronic information repeaters connected to the plurality of electronic information repeaters wirelessly or by wire, the data is transmitted to the network and transmitted to the electronic information server. And an electronic information repeater concentrator for distributing data received from the electronic information server through the network by selecting, converting and transmitting the corresponding electronic information repeaters from the plurality of electronic information repeaters. Electronic information providing device using the access information acquisition and obtained information. 29. The method of claim 27, wherein the electronic information server obtains the personal access information and obtains the additional information corresponding to the electronic information from the electronic information identification information by retrieving and transmitting the same from another server. Electronic information providing device using. 28. The method of claim 27, wherein the additional information corresponding to the electronic information includes an electronic order form for purchase of goods or service usage rights represented in the electronic information. Providing device. 32. The method according to claim 31, wherein the electronic information server transmits the electronic order to the corresponding other electronic commerce server when data is written and re-received in the transmitted electronic order. Electronic information providing device. 33. The method of claim 32, wherein the electronic information server, if data is entered and re-received in the sent electronic order form, the credit card or bank for payment previously registered by the corresponding user of the creator of the electronic order form together with the electronic order form. Obtaining personal access information and electronic information providing apparatus using the obtained information, characterized in that for transmitting the account number to the other electronic commerce server. 32. The electronic information server of claim 31, wherein the electronic information server records the received time zone when receiving the personal identification data and the electronic information identification information, and includes information of the time zone in which the request for obtaining additional information of the electronic information is included in the sent electronic order form. When the data is described and re-received, the proximity of the two time zones are compared, and based on the result, the personal access information obtained and obtained information is transmitted to the corresponding other e-commerce server. Electronic information providing device using. 32. The electronic information server of claim 31, wherein when the electronic information server receives the personal identification data and the electronic information identification information together with the identification information of the electronic information repeater, the electronic information server records the received repeater identification information. When data including repeater identification information requesting to obtain additional information of information is entered and re-received, it is determined whether both repeater identification information is matched, and based on the result, the re-received electronic order is sent to the corresponding other e-commerce server. Electronic access information acquisition and personal information using the obtained information characterized in that the transmission device. 28. The electronic discount coupon according to claim 27, wherein the electronic information server provides a user with a cyber money or a number that is commonly used in electronic commerce to a user specified from the personal identification data. Obtaining personal access information and electronic information providing apparatus using the obtained information, characterized in that to give a cumulative score for the. Represents one or more stored electronic information to the outside in a form that can be perceived by a person, and acquires image data of a proximity or contacted body when a part of the body of the contacted or approached person is approached or touched. And at least one electronic information repeater which stores information for identifying electronic information currently being externally stored together with the obtained image data and transmits the information to the connected network. And When the image data and the electronic information identification information are received through the network, the individual can be specified based on a comparison with the previously stored image data of the image data, and the specified individual can then access the network. Electronic information that obtains network access information from previously registered information, and transmits additional information corresponding to the electronic information from the electronic information identification information to the network or a network different from the network using the obtained access information as a destination. Electronic information providing device using the acquired information and the personal access information configured to include a server. The at least one electronic information stored is externally represented in a form that can be recognized by a person, and when the portable communication means is in close proximity or contact, the information which can identify the electronic information currently being externally displayed is displayed in the proximity or One or more electronic information repeaters for transmitting to contacted portable communication means; And When the portable communication means transmits the electronic information identification information obtained from the electronic information repeater and the personal identification data stored in the network together, the portable communication means receives the information through the network to access the individual from the personal identification data in the network. And an electronic information server for acquiring network access information, and transmitting additional information corresponding to the electronic information from the electronic information identification information to the network or a network different from the network using the obtained access information as a destination. Obtaining personal access information configured by the electronic information providing apparatus using the obtained information. 40. The method of claim 38, wherein the electronic information identification information comprises a Uniform Resource Locator (URL) including a protocol type on the Internet, an address of a site, and a directory name. Electronic information providing device. 40. The electronic information server of claim 39, wherein the electronic information server is another server having the electronic information identification information composed of a URL as an address, thereby causing the other server to switch the data path with the portable communication means currently connected. Obtaining personal access information and electronic information providing apparatus using the obtained information, characterized in that to provide the additional information corresponding to the portable communication means. A first step of transmitting all or a part of electronic information and its identification information to an electronic information repeater in an electronic information server which stores one or more electronic information and its identification information centrally; A second step of receiving and storing the transmitted electronic information and the identification information by the electronic information repeater, and periodically selecting one or more electronic information in order, and expressing them externally A third step of extracting the signal as data during external expression of the electronic information, and storing the extracted data in association with identification information on the electronic information currently being externally expressed; A fourth step of transmitting the data stored in association with the electronic information identification information to the electronic information server; The electronic information server receives the transmitted data and electronic information identification information, obtains network access information that the individual can access from the network from the received data, and corresponds to the electronic information from the electronic information identification information. A fifth step of searching for and obtaining additional information to be obtained; And And obtaining a sixth step of transmitting the additional information of the obtained electronic information to the network using the obtained network access information as a destination, and providing the electronic information using the obtained information. 42. The method of claim 41, wherein the fourth step reads a device ID for distinguishing the electronic information repeater from other repeaters, and transmits the device ID together with the data and the electronic information identification information to the electronic information server. And obtaining statistical information on each electronic information repeater and the number of times of access of each electronic information based on the personal access information and providing the electronic information using the obtained information. A first step of, when the portable communication means is close to or in contact, an information repeater storing identification information for identifying a content that is currently externally transmitted to the portable communication means; The mobile communication means transmits the content identification information acquired and stored from the information repeater through the process of the first step one or more together with the previously stored personal identification information to the remote electronic information server through the network. Second step; The electronic information server receives the transmitted personal and information identification information, obtains network access information that the individual can access from the network from the received personal identification information, and corresponds to the information from the information identification information. A third step of searching for and obtaining additional electronic information; And And a fourth step of transmitting the obtained additional electronic information to a network using the obtained network access information as a destination. The electronic representation of claim 43, wherein the externally expressed contents are electronic information received and stored by the information repeater from the electronic information server, and are sequentially selected from one or more electronic information at predetermined time intervals. Obtaining personal access information and electronic information providing method using the obtained information characterized in that the output is converted to be recognized. 44. The method of claim 43, wherein the externally expressed content is expressed as a tangible object installed in a space or attached to a wall or part thereof.