KR20000064167A - Mathod for advertising voice at internet web-site - Google Patents

Abstract

PURPOSE: A voice advertising method in an internet web site is to provide a previously prepared voice advertisement to a user during the waiting time to receive data from a server to show a different web browser. CONSTITUTION: To execute the command(A20) instructed to move from the web browser screen(A10) of a present web site, in which a sound service is provided, to the web browser screen(A50) of other web site, a previously prepared voice advertisement file is regenerated through a speaker(A40), mounted in a user's computer, during the waiting time for the data transmission(A30) of the next screen from the web server.

Description

How to advertise voice on Internet web sites {MATHOD FOR ADVERTISING VOICE AT INTERNET WEB-SITE}

The present invention relates to a voice advertising method of an Internet web-site, and more particularly, to a user by using a waiting time while receiving data from a server to display another web-browser screen while using the Internet. I was able to tell you.

In general, Internet advertising refers to Internet online advertising, which is particularly technically based on the World Wide Web (WWW), which delivers advertising as media such as TV, radio or newspapers / magazines. It is long being widely used as a means. However, the proportion of internet advertising to total advertising costs is not so high yet.

In the United States, Internet advertising accounts for only 1 ~ 1.5% of total advertising in 1999. However, the proportion of internet advertising will continue to increase due to the increase and increase in the number of Internet users. This is certainly true, and Internet advertising, especially based on interactive communication capabilities, is changing the traditional way of thinking about marketing and advertising campaigns.

On the other hand, many web sites on the Internet have a banner (Banner) that is tempting to show interest in various graphics and animations, which is located at the core of the Internet advertising that the banner generally refers to. Companies that run sites earn advertising revenue by displaying banners on their Web sites, which are the basis for many sites to provide free information. It's like the logic that advertising must be present in order for us to see better TV shows, and if we don't have advertising revenue from stations, we'll have to pay expensive TV subscriptions.

It was not long before the banner was introduced to the Internet. The history of Internet advertising began with the introduction of the concept of banner for the first time in the United States on October 27, 1994, and the banner created the opportunity to spread the concept of advertising on the Internet. It is used, and there is no particular reason for whether the banner is rectangular in shape.

Because the founders of Hotwired, Andrew, Lewis, Stowe, etc., sit together and name themselves "banners," and they're the first ones to have a rectangular shape at the top center of a web page. It would be seen under a different name and shape, and it was about $ 30,000 a month to decide how much to charge for the banner.

Since then, the Internet advertising field has undergone tremendous development, and new forms of advertisement delivery have emerged. Also, by developing and applying advertisement techniques through the Internet, websites and companies specializing in advertising services have emerged one after another. , Companies and Web sites that specialize in advertising include the "Banner Exchange," which exchanges banners, the "Ad Network," which delivers banner ads to exact targets, and websites. There are "Website Advertising" that lures advertisers with various incentives and advertising techniques, and "Push Advertising" that spreads advertisements to users.

These media not only contributed to the activation of advertisements over the Internet, but also helped to make the advertising market more efficient. While banner advertising is still a high percentage, new forms of advertising are being tried. One of which is in the form of an "interstitial advertisement" or a "pop-up advertisement". Existing banner advertisements have a disadvantage in that abundant information cannot be loaded due to their limited size, but the interstitial advertisement has a feature of providing information by using a window window.

However, a drawback of the above-mentioned banner advertisement and pop-up advertisement of the Internet advertisement is that the rolling time of the entire web-site due to the rolling time of the banner advertisement is lengthened, causing inconvenience to users. Of course, in order to overcome this, the form of advertisement using the waiting time during the web-site movement has emerged, but this also does not solve the above problems. In addition, banner ads that provide text and images are ineffective for users who are accustomed to using voice ads from existing TVs and radios.

For this reason, the rate at which a user clicks on a banner on a web-site is typically very low, less than 1%, which leads to the complaint that advertisers are not as effective as the amount they spend, There are many problems, such as the cost burden, such as the need to purchase an auxiliary device to measure the clickthrough rate to prove the effect, which is a factor that hinders the continued growth of the Internet advertising market.

Accordingly, the present invention has been made to solve the above-mentioned problems, so that the user can hear a voice advertisement prepared in advance by using the waiting time while receiving data from the server to show another web-browser screen while using the Internet. This ensures that advertisers can effectively deliver the content of their ads to everyone who accesses the website, and users can eliminate the inconvenience of moving the website due to delays in the rolling time of the advertisement. The purpose of the present invention is to provide a voice advertising method of an Internet web-site that can satisfy all users and continuously attract various advertisements.

Another object of the present invention is to provide a voice advertising method of an internet web site which can be used as a very useful advertising model in a web site providing a sound service, in particular, a chat site supporting voice.

1 is a flowchart illustrating the basic concept of the present invention.

FIG. 2 is a flowchart for explaining the steps at the time of playing a voice advertisement in FIG.

FIG. 3 is a flowchart for explaining steps in transmitting a voice advertisement file to a user's computer for playing the voice advertisement in FIG.

4 is an exemplary screen of a web-site to which the present invention is applied.

In order to achieve the above object, the present invention includes a web-browser capable of displaying an internet web-site providing the Internet and a sound service, an advertisement database for constructing the advertisement data, and the web-site and the advertisement data. A web-server capable of transmitting advertising data to a user's computer, a user's computer, a device and a speaker capable of listening to a voice advertisement being played, and comprising: Searching whether there is a new advertisement on the web-site when moving to the site; Downloading a voice advertisement file to the user's computer by ActiveX when there is a new advertisement on the web-site; When the user issues a move command from a web browser screen to another web browser screen, checking whether the move command includes a voice advertisement and when the move command includes a voice advertisement There is provided a voice advertising method of an internet web site, comprising the step of finding and playing the voice advertising file stored in the user's speaker.

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the present invention for achieving the above object will be described in detail.

1 is a flowchart illustrating the basic concept of the present invention, the concept of voice advertising in the present invention is to move from the web-browser screen of the web site that supports the sound service displayed on the user's computer monitor to another screen, or Commands such as logging out of a website or moving to another website, i.e., to move from a web-browser screen A10, a web site that provides the current sound service, to another web-browser screen A50. In order to perform the command A20, the voice advertisement file, which is prepared during the waiting time for transmitting the data of the next screen from the web server (A30), is played (A40) by the speaker mounted on the user's computer.

Therefore, this makes it possible for the user to eliminate the inconvenience of delayed web-screen movement due to the advertisement, and can provide the effect of repeatability of the same voice advertisement as that of TV and radio to the user who must use the voice.

FIG. 2 is a flow chart for explaining the steps when the voice advertisement is played back in FIG. 1, in which a user who is logged in to a web-site is different from the current web-browser screen B10 to another web-browser screen B70. If the command (B20) is issued to move to, first check whether the command to be performed includes voice advertisement (B30), and if the voice advertisement does not include the waiting time during the next web-browser screen. After that, the next web browser screen (B70) is displayed.

However, if the command to be performed includes a voice advertisement, the user will find the advertisement file on the user's computer (B40) and execute the sound player to play the advertisement file (B50) during the waiting time to move to the next web-browser. Sends a voice advertisement to the speaker (B60).

3 is a flow chart for explaining the steps in transmitting the voice advertisement file to the user's computer for playing the voice advertisement in FIG. 2, in which the user executes the web-browser (C10) and the web with the voice advertisement. -When instructing to go to site (C70) (C20), search the web-server (C30) to see if a new advertisement is registered in the advertising database (C40), and if there is no new advertisement, go to the website. If a new advertisement is registered, ActiveX is executed (C50) and the advertisement file is transmitted from the advertisement database of the web server to the user's computer (C60).

As described above, the voice advertising method of the Internet web-site of the present invention has the following effects.

First, from the user's point of view, the web-browser's overall rolling time is delayed due to the rolling time of the banner ad, and the pop-up advertisement can provide advertisement information without the inconvenience of a separate window. -You can enjoy surfing.

Second, although the effect of the advertisement did not meet the advertiser's expectations due to the low clickthrough rate of the banner advertisement in the existing banner advertisement, the voice advertisement according to the present invention provides a voice advertisement to all users accessing the web-site. As a result, compared to the clickthrough rate of the banner advertisement, the advertisement effect of clicking the banner advertisement is 100%, so that the continuous advertisement effect can be expected.

Third, since the web-site operator operates the voice advertisement according to the present invention, it is possible to satisfy both the user and the advertiser, thereby obtaining a very useful invention that has many advantages such as securing members and allowing continuous advertising sales. to be.

That is, the voice advertising method in the Internet web-site providing the sound service of the present invention is a new concept of Internet advertising that can benefit both users, advertisers and web-site operators.

Although the present invention has been described with reference to one embodiment shown in the drawings, this is merely exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

Claims (2)

A web-browser capable of displaying Internet web-sites providing Internet and sound services and an advertising database for constructing advertising data, and the web-site and advertising data, which can transmit advertising data to a user's computer. Claims [1] A method for making an Internet voice advertisement comprising a web-server, a user's computer, a device and a speaker for listening to a voice advertisement being played. Retrieving whether there is a new advertisement on the web-site when the user navigates to the web-site with the voice advertisement; Downloading a voice advertisement file to the user's computer by ActiveX when there is a new advertisement on the web-site; When the user issues a move command from a web browser screen to another web browser screen, checking whether the move command includes a voice advertisement; and And when the moving command includes a voice advertisement, searching for a voice advertisement file stored in the user's computer and playing the same through a speaker of the user. The Internet web site according to claim 1, wherein the file reproduction of the voice advertisement is performed at the time during receiving data from the web server when moving from the current web browser screen to the next web browser screen. Voice advertising method.