KR20000024161A - Digital label - Google Patents

Abstract

PURPOSE: A digital label is provided to obtain a high reliability from a customer by providing information of various articles comprising a trade mark or a logo of a provider to a customer. CONSTITUTION: A digital label comprises a label main body(2) and a label support body(17). The label main body comprises a display element(4), at least one input key(5), and a driving circuit. The display element is driven to display a character or a picture. The input key inputs, or operates selectively a display content of the display element. The driving circuit drives the display element according to an operation of the input key. The label support body supports the label main body.

Description

Digital label {DIGITAL LABEL}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a digital label for affixing to various products, and in particular, it is possible to display a trademark or logo of a product using a liquid crystal display panel, and store information desired by a user by inputting letters and numbers. And a digital label that can be displayed.

In general, a label attached to a product has been configured to embroider a trademark or logo on a sheet of paper, fabric, or synthetic film by printing or embroidery. These labels were provided as supplier-oriented characters that could not change the content of the trademarks or logos displayed on the ground, so they could not satisfy the needs of various consumers.

As an example of the prior art that allows the contents of a trademark or logo to be changed, a reversible display label for a recording medium using a reversible display element layer capable of reversibly recording and erasing visible information according to Korean Laid-Open Patent Publication No. 98-18318. "Is known. As the reversible display element layer used for the reversible display label, for example, a magnetic recording layer containing microcapsules containing magnetic fine particles that can be recorded or erased by a magnetic head or a thermal recording layer that can be written or erased by a thermal head is used. In other words, consumers can freely write down and delete content they want. However, in order to write the contents to be displayed on the label, a separate recording head must be used, and the recorded contents are not stored and may be erased by an external magnetic field or heat. It is also suitable for use as a kind of note paper for displaying and storing files stored on the recording medium at that time, such as a label attached to the recording medium, but it is attached to labels for expressing trademarks and logos, especially fashion items such as clothes, hat bags, etc. It is not suitable for the use.

Labels can contribute to building consumer confidence by serving as a medium for conveying important information about a product as well as displaying a trademark or logo. Especially, in the case of fashion products such as clothes, bags, hats, etc. Can increase the effectiveness and value of advertising. Therefore, it is desirable to provide a label capable of creating a variety of consumer-oriented characters by enhancing the display function so that more information can be delivered and by inputting and displaying information desired by the consumer in addition to the display function of the trademark or logo. .

An object of the present invention is to use a flat panel display device, such as a liquid crystal display panel, to display more information about the product such as the supplier's trademark and logo, and also to allow consumers to store and display the desired information by inputting letters and numbers In this way, the display function is enhanced, and at the same time, it is to provide a digital label capable of creating a variety of consumer-oriented characters from the existing suppliers.

1 is a front view of a commercial state showing a clothes and a hat and a bag with a digital label according to the present invention.

Figure 2 is a perspective view separating the main body and the support of the digital label according to the present invention.

Figure 3 is an attached state cross-sectional view showing a structure in which the main body of the digital label in accordance with the present invention detachable.

Figure 4 is an attached state sectional view showing a structure in which the main body of the digital label detachable in the rear direction according to the present invention.

5 is a block diagram showing a display device driving circuit of a digital label according to the present invention;

6A to 6D are schematic diagrams illustrating a display mode, an input mode, and a data input process of a digital label according to the present invention;

Explanation of symbols on the main parts of the drawings

1: digital label 2: label body

4: LCD panel 5; 5a, 5b, 5c: input key

6: body case 12: groove portion

17: support 18: earth

19: main body holder 21: protrusion

In order to achieve the above object, in the present invention, there is provided a display element driven to display a character or a picture, and at least one input key is provided for inputting or selecting and operating display contents of the display element, and operation of the input key. In accordance with the present invention, a digital label comprising a label body equipped with a drive circuit for driving a display element and a support attached to a product and detachably supporting the label body is devised.

The display device preferably uses a liquid crystal display panel and does not exclude a flat panel display device driven by an electric signal such as a fluorescent display panel or a plasma display panel. More preferably, in view of the fact that the clothes hat bag or the like is a non-solid body, a flexible element may be used as the flat panel display element such as the liquid crystal display panel.

In addition, the driving circuit of the display device is used for various product information including a trademark or a logo of a supplier and a user's input key, together with predetermined program data in a built-in memory or a separate memory using various processing mechanisms of a microcomputer. According to the present invention, various types of inputted information may be stored and selected and displayed.

Such a digital label according to the present invention, by providing a variety of product information (eg, product number, quality mark, service center phone number, etc.) including the trademark or logo of the supplier can effectively build consumer trust In addition, consumers can enter letters and numbers to contain their own information or characters. Therefore, it is possible to create a consumer-centric character from the existing supplier center to satisfy the needs of various consumers.

Hereinafter, preferred embodiments of the digital label according to the present invention will be described with reference to the accompanying drawings.

In the accompanying drawings, Figure 1 shows the state of use of the digital label according to the present invention, Figure 2 shows the main body and the support of the digital label separately, Figure 3 is attached state, Figure 4 is another form of attachment 5 shows a driving circuit of a display unit of the digital label.

As shown in FIG. 1, the digital label 1 according to the present invention is attached by a conventional method of adhesively attaching to a clothes hat bag or the like or sealing with a thread. In addition, it is of course possible to attach through an attachment mechanism such as a button or a pin, not an adhesive or sealing method. Such labels can be applied to various products such as home appliances, office supplies, leisure products, etc., as well as fashion products such as clothes, hat bags, and the like.

Digital label 1 according to the present invention is composed of two parts, the label body 2 and the support 17 as shown in FIG. The label body 2 has a panel 3 designed in the shape of an elliptic ring, a liquid crystal panel 4 surrounded by the panel 3, several input keys 5 provided on the panel 3, and shown in FIG. It consists of a main body case 6 incorporating a driving circuit as described above. The main body case 6 includes a screw cap 9 and 10 installed on the rear surface of the main body case 6 so as to easily replace a small battery 7 or 8, such as a mercury cell, as a power source supplied to an internal driving circuit. As shown in FIG. 3, the main surface portion 11 is detachably fitted to the support 17 in the front direction, and the groove portion is formed in a semicircular concave section along the main surface portion 11 so as not to fall off arbitrarily. 12) Referring to FIG. 3, a circuit board 13 is mounted in the body case 6, and the liquid crystal display panel 4 is mounted on the circuit board 13, and a transparent protective cover is provided to protect the circuit board 13. (14) is covered. Although not specifically illustrated, the circuit board 13 includes driving circuit components for driving the liquid crystal display panel 4, and includes a contact pattern 15 and a battery 7 corresponding to the several input keys 5 described above. The connection part 16 of 8, etc. are printed or provided. Here, the panel 3 and the main body case 6 may be attached to each other with an adhesive or may be detachably coupled by tightening a separate screw.

The support 17 shown in FIGS. 2 and 3 is implemented to seal a product such as clothes or a hat bag while detachably supporting the label body 2 in the front direction as described above. It is composed of an earth 18 to be sealed and a main body holder 19 that is fixed to the earth 18. Here, the earth 18 may be made of polypropylene, polyelylene-based resin, or leather fabric. The body holder 19 uses an elastic material such as rubber. The body holder 19 forms an inner diameter part 20 that is opened so that the main body part 6 of the main body case 6 may be loosely fitted to the main body case 6. A protruding portion 21 having a semicircular convex cross section was formed to hook the groove 12 of the main body case 6 along the neck portion 20. In FIG. 3, reference numeral 22 depicts a thread generated when the film mount 18 is sealed to the product landing 23.

On the other hand, in place of the support 17 as described above may be replaced with the above-described attachment mechanism such as buttons or pins, of course.

As shown in FIG. 3, the label body 2 is fitted to the main body holder 19 of the sealed support body 17 of the product landing 23 such as clothes or hat bag, and the protrusion 12 of the main surface portion 11 thereof. Is hooked to the recess 21 formed in the inner diameter portion 20 of the main body holder 19, so that there is no fear of falling off arbitrarily unless pressure is applied to the outside. On the other hand, when washing clothes or replacing the batteries 7 and 8 described above, the label body 2 needs to be detached from the support 17. At this time, as shown by the virtual line in Fig. 3, when the label body (2) in the front (side) side of the product landing 23 is pressed forward, since the body holder 19 is a flexible material, the inner diameter portion 20 As it opens, the protruding portion 21 of the main body holder 19 comes out of the recess 12 of the main body case 6, and thus, the label main body 2 can be separated forward.

FIG. 4 shows another coupling structure of the label body and the support of the digital label according to the present invention, which is detachably implemented in the rear direction opposite to FIG. 3. For this coupling structure, the label body 2 has the front edge 24 of the main body case 6 exposed, and the support 17 has a main body holder 19 formed at the front edge of the inner diameter 20 thereof. It was configured to have one more locking jaw (25). On the other hand, the product landing 23 drills a hole 26 having a size through which the label body 2 can pass, and additionally, to create a bag 27 that can be opened with a fastener 28 therein.

That is, when the label body 2 is pressed from the outside to the inside as shown by the imaginary line, the label body 2 is separated from the support 17 and the bag 26 through the hole 26 of the product landing 23. ), So that the pocket 26 is opened with the fastener 27, so that the label body 2 can be taken out. In this configuration, even if the label body 2 is safely stored in the pocket 26 even if it is eliminated by an external pressure without knowing it, there is no fear of losing it.

5 is a driving circuit of the liquid crystal display panel 4 mounted on the digital label 1 according to the present invention, and includes a microcomputer 30 having various processing mechanisms, and the microcomputer 30 outputting signals of the aforementioned several input keys. A memory 32 for storing a trademark, a logo or product information to be provided by a product supplier, and information data by a user's key input, including a program data to be executed in the microcomputer 30 and a key input unit 31 for inputting A display unit 34 including an oscillator 33 for oscillating a clock pulse necessary for driving the computer 30 and the aforementioned liquid crystal panel 4 for displaying information data stored or input in accordance with a command of the microcomputer 30. And additionally, a back light 35 for illuminating the liquid crystal panel 4 of the display unit 34 so that it can be seen at night. Here, the microcomputer 30 usually has its own built-in memory. When using the built-in memory, the microcomputer 30 may not need the aforementioned memory 32.

In the above driving circuit, the microcomputer 30 selects an operation mode according to the operation of the above-described input key and stores the information by key input in the memory 32 in accordance with the selected mode, and simultaneously A program having a predetermined control routine for displaying on the liquid crystal panel 4 or for selecting and displaying information stored in the memory 32 is executed. As an example, a method of operating a digital label and inputting data by operating the input key 5 is described below.

In FIG. 6A, three input keys 5 are divided into a power key 5a, a light key 5b, and a menu key 5c. Pressing the power key 5a once turns on the screen of the liquid crystal panel 4 and pressing it again turns off the screen. Preferably, in the ON state, the trademark or logo 36 of the supplier may be displayed on the screen of the LCD panel 4 as a basic operation as shown in FIG. 6A, and more preferably, the microcomputer ( According to the program embedded in 30, the trademark or logo 36 may be changed or flashed in various forms so as to effectively attract the buyer's attention. The light key 5b functions to turn on the above-described backlight 35 by pressing it once so that the liquid crystal panel 4 is easily seen at night in the display mode as shown in FIG. 6A, and then turns off the light as shown in FIG. 6B. Also has the function to enter numbers / characters with the menu key (5c). The menu key 5c functions to change the screen of the liquid crystal panel 4 into the display mode as shown in FIG. 6A and the input mode as shown in FIG. 6B, and is used to input numerals / characters together with the light key 5b. A method of inputting letters and numbers while the screen of the liquid crystal panel 4 is switched to the display mode will be described below.

Pressing the menu key 5c once in the display mode as shown in FIG. 6A switches to the number / character input mode as shown in FIG. 6B. In this input mode, pressing the light key 5b once in the input mode causes the number input operation to be pressed again. The operation is started. When the number / character input operation is started like this, the numbers are in the order of "0 1 2-7 8 9" and the characters are in the order of "ABC-XYZ-/ *" at the current cursor position (refer to FIGS. 6C and 6D arrow). It is changed by blinking. At this time, when the desired number or letter appears, press the menu key 5c to display the selected number or letter at the current cursor position and move the cursor to the next position. In the same manner, numbers / characters may be sequentially entered as shown in FIG. 6C. When the input is completed, the input operation is completed by selecting "*", and the screen automatically changes to the display mode after a predetermined time (for example, 5 seconds) in the state of FIG. 6D after the input is completed, and the input contents 37 are displayed. Is displayed on the screen.

In addition to the above-described method, the number / character input may be performed in various ways, as well as storing the input data in the memory 32 by appropriately combining the three input keys 5; 5a, 5b, and 5c. For example, various functions may be implemented, such as searching for data stored in the memory 32.

As described in the above embodiments, the digital label according to the present invention can provide more information to the consumer, such as various product information including the trademark or logo of the supplier, thereby effectively building consumer trust. In addition, consumers can enter numbers and letters to store their names or telephone numbers and display them when needed, so that they can meet various needs of consumers by creating consumer-oriented characters from existing suppliers. Therefore, the present invention is effective to increase the reliability of the product, advertising effect and purchase intention.

In addition, when the digital label according to the present invention is used for a company or a group of corporate suits, it is effective for the promotion of the affiliated company or the group, and the name tag function of the employee can be faithfully implemented both inside and outside the company.

On the other hand, the digital label according to the present invention is not only a pure label for the display function of a trademark or a logo, but also a decorative product, for example, a promotion of a flagship product, as well as other accessory items such as brooches, buckles, key rings, and the like. It can contribute to the improvement of the flagship product or company image.

Claims (8)

Has a display element driven to display a character or a figure, at least one input key is provided for inputting or selecting the display contents of the display element, and a driving circuit for driving the display element according to the operation of the input key And a support body attached to the product and a support body detachably supporting the label body. The apparatus of claim 1, wherein the label body includes a main body case surrounding the display element, the panel having the input key installed therein to accommodate the display element, and components of the driving circuit, wherein the support is fixed to the product. And a main body holder fixed to the site and supporting the main body case in a detachable direction in the front direction. The apparatus of claim 1, wherein the label body includes a main body case surrounding the display element, the panel having the input key installed therein to accommodate the display element, and components of the driving circuit, wherein the support is fixed to the product. And a main body holder fixed to the site and supporting the main body case in a rearward direction inside the product. The digital label according to claim 2 or 3, wherein protrusions and recesses that are hookable to each other are formed in the body case and the body holder, respectively. The digital label of claim 1, further comprising a transparent protective cover which covers the display element. The apparatus of claim 1, wherein the driving circuit stores a memory for storing information such as the trademark, a logo, and the like, and a key input unit for inputting character or numeric information or selecting information stored in the memory according to an operation of the at least one input key. And a microprocessor having a control routine for processing to display, on the display element, information input or selected through the key input unit. The digital label of claim 6, further comprising a routine for the microprocessor to store information input through the key input unit in the memory. The digital label according to claim 1, further comprising a backlight for illuminating the display element so that it can be seen at night, and means for controlling the backlight to be turned off.