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KR20000017776A - A Trading And Advertising System Using An Advertisement Sticker Marked A Customer's Identification Number Thereon Of Vehicle - Google Patents

A Trading And Advertising System Using An Advertisement Sticker Marked A Customer's Identification Number Thereon Of Vehicle Download PDF

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Publication number
KR20000017776A
KR20000017776A KR1019990054892A KR19990054892A KR20000017776A KR 20000017776 A KR20000017776 A KR 20000017776A KR 1019990054892 A KR1019990054892 A KR 1019990054892A KR 19990054892 A KR19990054892 A KR 19990054892A KR 20000017776 A KR20000017776 A KR 20000017776A
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KR
South Korea
Prior art keywords
advertisement
vehicle
advertising
customer
unique number
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KR1019990054892A
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Korean (ko)
Inventor
천형성
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천형성
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Priority to KR1019990054892A priority Critical patent/KR20000017776A/en
Publication of KR20000017776A publication Critical patent/KR20000017776A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0265—Vehicular advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F3/00—Labels, tag tickets, or similar identification or indication means; Seals; Postage or like stamps
    • G09F3/08—Fastening or securing by means not forming part of the material of the label itself
    • G09F3/10—Fastening or securing by means not forming part of the material of the label itself by an adhesive layer

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Marketing (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Vehicle Waterproofing, Decoration, And Sanitation Devices (AREA)

Abstract

PURPOSE: An advertising and selling system using a member identity number is provided, which automatizes a member and selling management using an advertisement mark and a selling system. CONSTITUTION: An advertising and selling system comprises: an advertisement mark to be attached at a certain portion of a car, which a member identity number (1), an event content, a campaign character (3), a selling company name, and a cosponsorship advertisement (2) are wrote; a plurality of recognizing terminals (31-33) to be installed in a plurality of selling agents (100-100n); a database (20) for storing a member information; and a main system (40) for holding a registered information of the database (20) in common to manage the registered information. Thereby, it is possible to obtain the advertisement effect by the advertisement mark of a car.

Description

차량 광고표지에 회원고유번호를 이용한 광고 및 판매시스템{A Trading And Advertising System Using An Advertisement Sticker Marked A Customer's Identification Number Thereon Of Vehicle}A Trading And Advertising System Using An Advertisement Sticker Marked A Customer's Identification Number Thereon Of Vehicle}

본 발명은 차량 광고표지에 부여된 회원 고유번호를 이용한 광고 및 판매시스템에 관한 것으로, 보다 상세하게는 차량의 일정부위에 부착되는 광고표지와 이를 인식 판독하는 판매시스템을 이용하여 회원 및 판매관리를 자동화하고, 광고표지를 통해 불특정 다수에게 국내 및 국제행사등의 광고 및 대국민 캠페인 광고와 협찬 브랜드광고를 효율적으로 할 수 있도록 된 차량 광고표지에 회원고유번호를 이용한 광고 및 판매시스템에 관한 것이다.The present invention relates to an advertisement and a sales system using a member unique number assigned to a vehicle advertisement cover, and more specifically, to managing a member and sales by using an advertisement mark attached to a certain portion of a vehicle and a sales system for recognizing and reading the advertisement mark. The present invention relates to an advertisement and a sales system using a member unique number on a vehicle advertisement cover that can be used to automate and efficiently carry out advertisements such as domestic and international events and public campaigns and sponsored brand advertisements to an unspecified number through an advertisement mark.

일반적으로 상품을 판매하는 판매점에서는 상품 구매를 위하여 찾아오는 고객을 단골 고객으로 확보하기 위하여 회원제를 운영하고 있으나, 회원에 의하여 불특정 타인에 대한 광고 효과를 기대하기란 어렵다.In general, a retailer that sells products operates a membership system to secure customers who come to purchase products as regular customers, but it is difficult to expect the effect of advertising on unspecified others by members.

한편, 자동차는 여러 장소를 운행하기 때문에 자동차에 광고 표지를 부착하면 광고 효과가 매우 높게 나타난다.On the other hand, since the car runs in various places, the advertising effect is very high when the advertising sign is attached to the car.

따라서, 자동차를 갖고 있는 사람을 고객으로 확보하여 판매점에 대한 광고를 위한 광고 표지를 차량에 부착하게 되면 고객 확보와 더불어 광고 효과도 거둘 수 있는 이점이 있을 것이다.Therefore, securing a person who owns a car as a customer and attaching an advertisement sign for the advertisement for the store to the vehicle will have the advantage of having an advertisement effect as well as securing the customer.

또한, 기존의 회원고객에 대한 판매관리 시스템은 회원고객에게 고유카드를 발급하여 이 고유카드를 통해 회원관리를 하고 있는 바, 고객이 판매점에 방문하여 고유카드를 통해 물품을 구매하기 위해서는 판매원에게 고유카드를 전달하게 되고 판매원은 수작업으로 전달받은 고유카드를 인식 단말기를 통해 고객정보를 확인하는 과정을 거치게 되어 회원 정보를 확인하는 시간이 지체되므로 인해 신속한 업무처리의 방해요소로 작용하고 있으며, 구매자인 회원고객은 기다리게 되는 불편함이 있었다.In addition, the existing sales management system for the member customer issues a unique card to the member customer and manages the membership through this unique card. In order for the customer to visit the store and purchase the goods through the unique card, it is unique to the salesperson. The card is delivered, and the salesperson goes through the process of verifying the customer information through the recognition terminal by hand. Member customers had the inconvenience of waiting.

본 발명은 상기한 바와 같은 종래의 판매방식을 개선하여 고객을 확보하면서 그 고객이 운행하는 차량에 광고표지를 부착하여 불특정 다수에게 국내 및 국제행사등의 광고 및 대국민 캠페인 광고 효과를 얻을 수 있고, 판매점에서는 차량에 부착되는 광고표지에 회원 고유번호가 부여된 고객 차량이 진입함과 동시에 자동으로 이를 인식 판독함으로써 신속한 업무처리를 할 수 있도록 된 차량 광고표지에 회원고유번호를 이용한 광고 및 판매시스템을 제공하는데 그 목적이 있다.The present invention improves the conventional sales method as described above, while securing a customer to attach the advertising signs to the vehicle that the customer operates to obtain the effect of advertising such as domestic and international events and public campaigns to the unspecified majority, At the store, a customer's vehicle with a member's unique number is entered into the advertisement sign attached to the vehicle, and it automatically recognizes and reads it. The purpose is to provide.

본 발명은 상기한 목적을 달성하기 위하여, 고유번호가 부여된 광고표지를 차량의 일정부위에 부착하는 것으로, 고유번호는 다기능을 수행하게 되며 국내 및 국제행사등의 경우에 광고목적은 물론 주유소와 관련한 판매 관리시스템으로의 스티커로서 회원 고유번호 및 행사내용·캠페인문구와 판매회사명이 기재된 광고표지를 다수 판매점에 설치된 다수의 인식 단말기가 인식 판독된 회원 고유번호를 근거로 회원의 정보를 확인 및 관리하기 위한 회원 정보가 기록된 데이터베이스의 등록 정보를 다른 판매점과 공유할 수 있도록 관리해 주는 메인 시스템으로 구성되는 것을 특징으로 하는 차량 광고표지에 회원고유번호를 이용한 광고 및 판매시스템을 제공한다.In order to achieve the above object, the present invention is to attach the advertising sign given a unique number to a certain portion of the vehicle, the unique number performs a multi-function and in the case of domestic and international events, as well as advertising purposes and gas stations As a sticker to the related sales management system, the member's information is identified and managed on the basis of the member's unique number that is recognized and read by a number of recognition terminals installed in multiple stores. Provides an advertisement and sales system using a member unique number on the vehicle advertisement cover, characterized in that the main system that is configured to manage the registration information of the database recorded the member information to be shared with other stores.

도 1은 본 발명에 사용되는 차량 광고표지의 실시예를 나타낸 예시도.1 is an exemplary view showing an embodiment of a vehicle advertising sign used in the present invention.

도 2는 본 발명에 사용되는 차량 광고표지의 다른 실시예를 나타낸 예시도.Figure 2 is an exemplary view showing another embodiment of a vehicle advertising sign used in the present invention.

도 3은 본 발명에 따른 차량 광고표지에 회원고유번호를 이용한 광고 및 판매시스템의 구성을 나타낸 블록도.Figure 3 is a block diagram showing the configuration of the advertising and sales system using a member unique number on the vehicle advertising sign according to the present invention.

* 도면의 주요 부분에 대한 부호 설명 *Explanation of symbols on the main parts of the drawings

1 : 회원 고유번호 2 : 협찬광고1: Member ID 2: Sponsored advertising

3 : 행사내용·캠페인 문구 10 : 차량3: Event contents and campaign text 10: Vehicles

20 : 데이터베이스 30 : 출력 단말기20: database 30: output terminal

31∼33 : 인식 단말기 40 : 메인 시스템31 to 33: recognition terminal 40: main system

100~100n : 판매점100 ~ 100n: Store

본 발명에 따른 차량 광고표지에 회원고유번호를 이용한 광고 및 판매시스템의 구성 및 작용을 본 발명의 일 실시예를 통하여 상세하게 설명한다.The configuration and operation of the advertisement and sales system using the member unique number in the vehicle advertisement cover according to the present invention will be described in detail through one embodiment of the present invention.

첨부한 도면, 도 1은 본 발명에 사용되는 차량 광고 표지의 실시예를 나타낸 예시도, 도 2는 본 발명에 사용되는 차량 광고 표지의 다른 실시예를 나타낸 예시도이다.1 is an exemplary view showing an embodiment of a vehicle advertising sign used in the present invention, Figure 2 is an exemplary view showing another embodiment of a vehicle advertising sign used in the present invention.

상기한 차량 광고표지는 도 1에 나타낸 바와 같이, 행사내용·캠페인 문구(3, "새천년 국민 캠페인 21", 작은 친절부터 실천합시다.)와, 광고하고자 하는 협찬사의 회사의 로고(브랜드) 광고(2, SK), 회원에게 부여되는 고유번호(1, No. 12345) 등이 기재되어 있으며, 그 외형 형태는 원형(도 1), 6각형(도 2), 사각형, 삼각형, 8각형, 타원 등 여러 형태로 이루어질 수 있다. 그리고, 상기 광고표지에 표시된 회원 고유번호(1)는 회원에게 부과된 고유의 코드로써, 이 코드를 통하여 회원의 권리가 인정된다.As shown in Fig. 1, the vehicle advertisement cover is an event content and a campaign phrase (3, "Millennium National Campaign 21", let's practice small kindness), and the logo (brand) advertisement of the company of the sponsor company to be advertised ( 2, SK), and the unique number (1, No. 12345) assigned to the member, etc., the external form is circular (Fig. 1), hexagonal (Fig. 2), square, triangle, octagon, ellipse, etc. It can take many forms. And, the member unique number (1) displayed on the advertisement sign is a unique code imposed on the member, the member's rights are recognized through this code.

또한, 도 3은 본 발명에 따른 차량 광고표지에 회원고유번호를 이용한 광고 및 판매시스템의 구성을 나타낸 블록도이다.In addition, Figure 3 is a block diagram showing the configuration of the advertising and sales system using the member unique number in the vehicle advertisement cover according to the present invention.

이를 참조하면, 고객 차량(10)에 부착된 회원 고유번호(1)를 인식 판독하는 것으로, 상품을 판매하는 다수의 판매점에 설치되는 다수의 인식단말기(31∼33)와, 상기한 다수의 인식단말기(31∼33)를 통하여 인식 판독되는 회원 고유번호(1)를 근거로 회원의 정보를 확인 및 관리하기 위한 등록된 고객회원의 정보가 수록된 데이터베이스(20)와 상기한 등록 정보를 다른 판매점과 공유할 수 있도록 관리해 주는 메인 시스템(40)으로 이루어진다. 또한, 미설명 번호 100은 차량 광고표지에 회원고유번호를 이용한 판매시스템이 적용된 다수의 판매점(100~100n)이다.Referring to this, by recognizing and reading the member unique number (1) attached to the customer vehicle 10, a plurality of recognition terminals (31 to 33) installed in a plurality of stores selling goods, and the plurality of recognition On the basis of the member identification number (1) recognized and read through the terminals 31 to 33, a database 20 containing information of registered customer members for checking and managing the member's information and the above-mentioned registration information are exchanged with other stores. It consists of a main system 40 that manages to share. In addition, the non-explained number 100 is a plurality of stores (100 to 100n) to which a sales system using a member unique number is applied to the vehicle advertisement cover.

상기한 바와 같이 구성된 본 발명에 따른 차량 광고표지에 회원고유번호를 이용한 광고 및 판매시스템은 다음과 같이 작용한다. 이하에서는 주유소의 영업 활용을 예로 들어 설명한다.Advertising and sales system using a member unique number in the vehicle advertisement cover according to the present invention configured as described above operates as follows. Hereinafter, a description will be given taking the business use of the gas station as an example.

즉, 판매회사명·협찬광고(2) 및 행사내용·캠페인 문구(3)와 회원 고유번호(1)가 기재된 광고표지를 부착한 소비자 고객차량(10)이 주유소 등에 진입하게 되면, 주유소에 설치된 인식단말기(31~33)는 고객차량(10)에 부착된 고유번호(1)를 인식 판독하여 메인 시스템(10)으로 인식된 고유번호(1)를 전송하게 되고, 메인 시스템(10)은 전송된 고유번호(1)를 근거로 데이터베이스(20)에 기록된 고객회원 정보를 독출하여 출력 단말기(30)로 전송하게 되며, 출력용 단말기(30)는 전송되어진 고객정보 예컨대 주유량, 주유일시, 주유금액 등을 출력함과 동시에 현재 주유한 주유량과 주유금액이 자동으로 계산되어 메인 시스템(40)을 통해 데이터베이스(20)에 기록 저장되게 된다.In other words, when a customer customer vehicle 10 with an advertisement label including a sales company name, sponsorship advertisement (2), event contents, campaign text (3), and a member identification number (1) enters a gas station, the gas station is installed at a gas station. The recognition terminals 31 to 33 recognize and read the unique number 1 attached to the customer vehicle 10 to transmit the unique number 1 recognized by the main system 10, and the main system 10 transmits the unique number 1. The customer member information recorded in the database 20 is read and transmitted to the output terminal 30 on the basis of the unique number 1, and the output terminal 30 transmits the customer information, such as fueling amount, oiling date and time, and oiling amount. At the same time, the current fueling amount and fueling amount are automatically calculated and recorded and stored in the database 20 through the main system 40.

따라서, 다수의 판매점(100~100n)을 보유한 본사의 메인 시스템(40)에서는 각 판매점의 판매실적은 물론 우량고객을 발굴하여 각종 혜택을 부여하여 고객관리 및 판매관리를 종합적으로 관리할 수 있게 된다.Therefore, in the main system 40 of the head office having a plurality of stores (100 ~ 100n), it is possible to comprehensively manage the customer management and sales management by finding out the sales results of each store as well as excellent customers and granting various benefits. .

또한, 차량에 부착된 광고표지를 통하여 판매점의 광고 내용이나 불특정 다수에게 국내 및 국제행사등의 광고 및 대국민 캠페인을 고객의 차량을 이용하여 광고를 할 수 있는 이점이 있다.In addition, there is an advantage that can be used to advertise the domestic and international events, such as domestic and international events and the public campaign by using the customer's vehicle to the advertising content or unspecified number of advertisements attached to the vehicle.

상기한 바와 같이 이루어진 본 발명에 따른 차량 광고표지에 회원고유번호를 이용한 광고 및 판매시스템에 대한 기대효과는Expected effect on the advertising and sales system using the member unique number in the vehicle advertisement cover according to the present invention made as described above

주유소등과 같은 판매점에서의 지체시간을 최소화 할 수 있고, 매출과 직결되는 판매시점광고로 작용하게 됨과 동시에 회원관리가 용이하다.It is possible to minimize the delay time at retail stores such as gas stations, and act as a point of sale advertisement that is directly related to sales, and at the same time, it is easy to manage members.

또한, 거리 어디서든 기존 회원의 차량에 부착된 광고표지를 통해 또다른 회원으로의 광고와 연결이 용이하고,In addition, it is easy to connect with other members through advertising signs on existing members' vehicles anywhere in the street.

평생회원으로 고정고객 확보의 최첨병이 될 것이고, 움직이는 광고로 광고효과를 극대화 시킬수 있으며, 판매·협찬사의 브랜드 및 기업인지도가 높아지게 되는 등의 효과를 얻을 수 있다.As a lifelong member, it will become the leading edge of securing fixed customers, maximize the advertising effect with moving advertisements, and increase the brand and company recognition of sales and sponsors.

한편, 소비자에 대한 혜택은 고유번호가 부여된 고객에 대하여 회원으로서 각종 혜택 및 서비스를 아래와 같이 받을 수 있게 한다.On the other hand, the benefit to the consumer to receive a variety of benefits and services as a member for the customer assigned a unique number as follows.

첫째, 평생 무료 자동차종합관리 [매매(신차,중고), 정기검사, 보험, 폐차, A/S] 혜택 및 연료, 엔진오일, 경정비, 세차등 현금즉석 할인혜택을 받을 수 있다.First, it is possible to receive a lifetime free car management [new (used, used), regular inspection, insurance, junk, A / S] benefits and cash immediate discounts such as fuel, engine oil, maintenance and car wash.

둘째, 별도의 응모 또는 등록을 하지 않아도 자동추첨으로 경품제공과 광고 표시를 부착 차량에 대한 주유복권(복권스티커등)으로 일정 기간마다 추첨으로 당첨금 등의 혜택을 받을 수 있다.Second, even if you don't apply or register separately, you can get the benefits such as prize money by lottery ticket (lottery sticker, etc.) for a certain period of time.

따라서, 본 발명은 고유번호가 부여된 광고표시를 차량에 부착한 회원은 각종혜택과 서비스를 부여 받게 되므로 소비자 스스로가 광고표시를 부착하고 다니게 됨은 물론 자연스럽고 빠르게 확산시킬 수 있으므로, 차량의 광고표지에 의한 광고효과 및 각종 국내 및 국제행사의 광고기능과 대국민 캠페인 광고와 수익창출등의 효과를 얻을 수 있다.Therefore, in the present invention, members attaching the advertisement display assigned a unique number to the vehicle are given various benefits and services, so that the consumers themselves attach the advertisement display and can naturally and quickly spread the advertisement display of the vehicle. Advertisement effect and advertisement function of various national and international events, public campaign advertisement and profit generation can be obtained.

Claims (1)

고유번호가 부여된 광고표지를 차량의 일정부위에 부착하는 것으로, 고유번호는 다기능을 수행하게 되며 국내 및 국제행사등의 경우에 홍보목적은 물론 주유소와 관련한 판매 관리시스템으로의 스티커로에 회원 고유번호(1) 및 행사내용·캠페인문구(3)와 판매회사명·협찬광고(2)가 기재된 광고표지(도1 및 도2참조)를 다수 판매점(100~100n)에 설치된 다수의 인식 단말기(31∼33)가 인식 판독된 회원 고유번호(1)를 근거로 회원의 정보를 확인 및 관리하기 위한 회원 정보가 기록된 데이터베이스(20)의 등록 정보를 다른 판매점과 공유할 수 있도록 관리해 주는 메인 시스템(40)으로 구성되는 것을 특징으로 하는 차량 광고표지에 회원고유번호를 이용한 광고 및 판매시스템.The unique number is attached to a certain part of the vehicle, and the unique number performs a multi-function, and in case of domestic and international events, etc., it is a sticker to the sales management system related to the gas station as well as promotional purposes. A plurality of recognition terminals (1) and advertisement contents (see FIG. 1 and FIG. 2) including the event contents, campaign phrase (3), sales company name, and sponsorship advertisement (2) are installed in a plurality of stores (100 to 100n) ( Main system for managing the registration information of the database 20 in which the member information is recorded for checking and managing the member's information on the basis of the member identification number (1), which is recognized by 31 to 33, to be shared with other retailers. Advertising and sales system using the member unique number on the vehicle advertising cover, characterized in that consisting of (40).
KR1019990054892A 1999-12-03 1999-12-03 A Trading And Advertising System Using An Advertisement Sticker Marked A Customer's Identification Number Thereon Of Vehicle KR20000017776A (en)

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KR20010007662A (en) * 2000-02-11 2001-02-05 민병일 Advertisement system for car using internet advertisement and method thereof
KR20010073591A (en) * 2000-01-18 2001-08-01 전도환 Walking sign
KR20010073465A (en) * 2000-01-15 2001-08-01 안동희 Operation system of advertising using vehicle
KR20020095416A (en) * 2001-11-12 2002-12-26 주식회사 컴트루테크놀로지 Brand-advertising system through providing free parking space

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