KR102620269B1 - Method and electronic device for providing information - Google Patents

Abstract

A method of providing information by an electronic device is disclosed. Specifically, the method of providing information by an electronic device includes the steps of checking an action within a content streaming platform of a first user; Based on a scoring algorithm, identifying a point corresponding to an action; Checking the first score of the first user in which the points are reflected and the first ranking corresponding to the first score; And it may include providing at least one of information about the first score and information about the first ranking to the first user's terminal.

Description

Electronic device and method for providing information thereof {METHOD AND ELECTRONIC DEVICE FOR PROVIDING INFORMATION}

Embodiments of the present specification relate to an electronic device and a method of providing information thereof. More specifically, embodiments of the present specification relate to a method and apparatus for awarding points according to a user's actions within a content streaming platform and providing information about the resulting scores or rankings to the user's terminal. .

As smartphone performance and communication technology develop, the number of users consuming content in real time using content streaming platforms is increasing exponentially. Accordingly, more and more companies providing content streaming platforms are emerging, and competition among companies to occupy the content streaming platform market is becoming increasingly fierce.

Therefore, in order to survive in the increasingly competitive content streaming platform market, a method is required to encourage users to access the content streaming platform more frequently and watch content for more time.

In this regard, prior literature such as KR 10-1694400 B1 may be referred to.

The present disclosure aims to provide a method for providing information and a device for the same. More specifically, the present disclosure provides points according to the user's actions within the content streaming platform in order to encourage users to access the content string platform and watch content for more time, and provide a score or ranking accordingly. The purpose is to provide a method for providing information about to a user's terminal and a device for this.

The technical challenges that this embodiment aims to achieve are not limited to the technical challenges described above, and other technical challenges can be inferred from the following embodiments.

As a technical means for achieving the above-described problem, a method of providing information by an electronic device according to a first aspect of the present disclosure includes the steps of confirming an action of a first user within a content streaming platform; Based on a scoring algorithm, identifying a point corresponding to an action; Checking the first score of the first user in which the points are reflected and the first ranking corresponding to the first score; And it may include providing at least one of information about the first score and information about the first ranking to the first user's terminal.

According to one embodiment, the information providing method includes: identifying a user included in a first user group among a plurality of users based on the content viewing history of a plurality of users in a content streaming platform; Identifying common actions related to content viewing by users included in the first user group, based on the content viewing history of users included in the first user group; and determining a scoring algorithm including conditions corresponding to common actions.

According to one embodiment, the step of identifying the point includes identifying a point corresponding to the action based on a scoring algorithm when the action satisfies a condition, and the step of providing at least one to the terminal is performed by the first user. It may include providing information indicating that the score or ranking has changed to the first score or first ranking to the terminal.

According to one embodiment, a user included in the first user group views content during a second set period among the first user and a plurality of users whose content viewing time during the first set period is equal to or greater than the first set value. The time ranking may correspond to at least one of the second users whose ranking is lower than or equal to the set ranking.

According to one embodiment, the step of identifying a common action is to identify a common action that has a high correlation with the content viewing time of the user included in the first user group, based on the content viewing history of the user included in the first user group. It may include steps.

According to one embodiment, the common action includes a first common action regarding the number of visits to the content streaming platform by a user included in the first user group, and the condition corresponding to the first common action is for a third set period of time. The first point may be given to a user whose content viewing time is more than a second set value.

According to one embodiment, the common action includes a second common action for the type of terminal used by the user included in the first user group to view content, and the condition corresponding to the second common action is to use the first type of terminal. A second point may be given to a user who has watched the content.

According to one embodiment, the common action includes a third common action for the type of content watched by the user included in the first user group, and the condition corresponding to the third common action is the condition corresponding to the type of content watched by the user included in the first user group. This may be giving a third point to the user.

According to one embodiment, the scoring algorithm may further include a first condition for granting a fourth point to a user who has signed up for membership within the content streaming platform.

According to one embodiment, the scoring algorithm may further include a second condition for awarding a fifth point to a user who watches the first type of content or posts a review of the content.

According to one embodiment, the step of providing at least one to the terminal includes providing information about at least one first benefit for which the first user satisfies the application conditions to the terminal, based on the first ranking. It can be included.

According to one embodiment, providing at least one item to the terminal may include identifying the first user's preference category based on the first user's content viewing history and the first user's benefit application history.

According to one embodiment, providing at least one benefit to the terminal may include identifying information about a second benefit corresponding to a preferred category among benefits for which the first user dissatisfies application conditions, based on the first ranking; identifying a first condition among the conditions that is not satisfied by the first user; And it may include providing information on additional actions corresponding to the first condition to the terminal along with information on the second benefit.

According to one embodiment, the information providing method may further include providing a notification indicating that application for the second benefit is possible when the first user satisfies the first condition.

According to one embodiment, the step of providing information about at least one first benefit includes providing information about a third benefit corresponding to a preference category among the at least one first benefit by displaying it at a first location on the page. may include.

According to one embodiment, the information providing method is based on the first score or first ranking, and when the change in ranking or score of the first user during a set period is greater than or equal to a set value, the first user satisfies the application conditions at least. The step of providing notification of one first benefit may be further included.

According to one embodiment, the page on which at least one is displayed may be a first page for the first user's profile or a second page on which scores or rankings of at least some users among a plurality of users based on a scoring algorithm are displayed.

According to one embodiment, the method of providing information includes, when a first user is included in a second user group, identifying a first condition that is not satisfied by the first user among the conditions; And it may include providing information about additional actions corresponding to the first condition to the terminal.

An electronic device for providing information according to a second aspect of the present disclosure includes a transceiver; One or more processors; and storage for storing one or more instructions executed by the one or more processors, wherein the one or more processors execute the one or more instructions to determine the first user's actions within the content streaming platform based on a scoring algorithm. Thus, the point corresponding to the action is identified, the first score of the first user in which the point is reflected and the first ranking corresponding to the first score are confirmed, and among the information about the first score and the information about the first ranking At least one may be provided to the first user's terminal.

The recording medium according to the third aspect of the present disclosure may be a non-transitory computer-readable recording medium that records a program for executing a method performed by an electronic device on a computer.

If you follow the proposed embodiment, one or more of the following effects can be expected.

According to an embodiment of the present specification, the electronic device can encourage users to access the content streaming platform more often and watch content for more time by granting points according to the user's actions within the content streaming platform. . Additionally, by introducing gamified elements that award points based on user actions within the content streaming platform, it is possible to induce competition among users and give them a sense of accomplishment.

The effect of the invention is not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the description of the claims.

FIG. 1 is a diagram illustrating a system in which an electronic device can implement a method of providing information according to various embodiments.
Figure 2 is a flowchart showing a method for providing information by an electronic device.
Figure 3 is a flowchart showing how an electronic device determines a scoring algorithm.
FIG. 4 is a diagram illustrating an example of a page provided by an electronic device to a user's terminal.
FIG. 5 is a diagram illustrating an example of a page provided by an electronic device to a user's terminal.
FIG. 6 is a diagram illustrating an example of a page provided by an electronic device to a user's terminal.
FIG. 7 is a diagram illustrating an example of a page provided by an electronic device to a user's terminal.
FIG. 8 is a diagram illustrating an example of a page provided by an electronic device to a user's terminal.
FIG. 9 is a diagram illustrating an example of a page provided by an electronic device to a user's terminal.
Figure 10 is a diagram for explaining an example of a page provided by an electronic device to a user's terminal.
Figure 11 is a block diagram illustrating an electronic device for providing information according to an embodiment.

The terms used in the embodiments are general terms that are currently widely used as much as possible while considering the functions in the present disclosure, but this may vary depending on the intention or precedent of a person working in the art, the emergence of new technology, etc. In addition, in certain cases, there are terms arbitrarily selected by the applicant, and in this case, the meaning will be described in detail in the relevant description. Therefore, the terms used in this disclosure should be defined based on the meaning of the term and the overall content of this disclosure, rather than simply the name of the term.

When a part in the entire specification is said to “include” a certain element, this means that it does not exclude other elements but may further include other elements, unless specifically stated to the contrary. In addition, terms such as “...unit” and “...module” used in the specification refer to a unit that processes at least one function or operation, which is implemented as hardware or software, or as a combination of hardware and software. It can be.

The expression “at least one of a, b, and c” used throughout the specification means ‘a alone’, ‘b alone’, ‘c alone’, ‘a and b’, ‘a and c’, ‘b and c’. ', or 'all a, b, c'.

The “terminal” mentioned below may be implemented as a computer or portable terminal that can connect to a server or other terminal through a network. Here, the computer includes, for example, a laptop, desktop, laptop, etc. equipped with a web browser, and the portable terminal is, for example, a wireless communication device that guarantees portability and mobility. , all types of communication-based terminals such as IMT (International Mobile Telecommunication), CDMA (Code Division Multiple Access), W-CDMA (W-Code Division Multiple Access), and LTE (Long Term Evolution), smartphones, tablet PCs, etc. It may include a handheld-based wireless communication device.

Below, with reference to the attached drawings, embodiments of the present disclosure will be described in detail so that those skilled in the art can easily practice them. However, the present disclosure may be implemented in many different forms and is not limited to the embodiments described herein.

In describing the embodiments, description of technical content that is well known in the technical field to which the present invention belongs and that is not directly related to the present invention will be omitted. This is to convey the gist of the present invention more clearly without obscuring it by omitting unnecessary explanation.

For the same reason, some components are exaggerated, omitted, or schematically shown in the accompanying drawings. Additionally, the size of each component does not entirely reflect its actual size. In each drawing, identical or corresponding components are assigned the same reference numbers.

The advantages and features of the present invention and methods for achieving them will become clear by referring to the embodiments described in detail below along with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various different forms. The present embodiments are merely provided to ensure that the disclosure of the present invention is complete and to provide common knowledge in the technical field to which the present invention pertains. It is provided to fully inform those who have the scope of the invention, and the present invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification.

At this time, it will be understood that each block of the processing flow diagram diagrams and combinations of the flow diagram diagrams can be performed by computer program instructions. These computer program instructions can be mounted on a processor of a general-purpose computer, special-purpose computer, or other programmable data processing equipment, so that the instructions performed through the processor of the computer or other programmable data processing equipment are described in the flow chart block(s). It creates the means to perform functions. These computer program instructions may also be stored in computer-usable or computer-readable memory that can be directed to a computer or other programmable data processing equipment to implement a function in a particular manner, so that the computer-usable or computer-readable memory It is also possible to produce manufactured items containing instruction means that perform the functions described in the flowchart block(s). Computer program instructions can also be mounted on a computer or other programmable data processing equipment, so that a series of operational steps are performed on the computer or other programmable data processing equipment to create a process that is executed by the computer, thereby generating a process that is executed by the computer or other programmable data processing equipment. Instructions that perform processing equipment may also provide steps for executing the functions described in the flow diagram block(s).

Additionally, each block may represent a module, segment, or portion of code that includes one or more executable instructions for executing specified logical function(s). Additionally, it should be noted that in some alternative execution examples it is possible for the functions mentioned in the blocks to occur out of order. For example, it is possible for two blocks shown in succession to be performed substantially at the same time, or it is possible for the blocks to be performed in reverse order depending on the corresponding function.

Hereinafter, embodiments of the present invention will be described in detail with reference to the attached drawings.

FIG. 1 is a diagram illustrating a system in which an electronic device can implement a method of providing information according to various embodiments.

Referring to FIG. 1, system 10 according to various embodiments may be implemented by various types of devices. For example, system 10 may include an electronic device 100 and a terminal 120. The system 10 shown in FIG. 1 shows only components relevant to this embodiment. Accordingly, those skilled in the art can understand that other general-purpose components may be included in addition to the components shown in FIG. 1.

Each of the electronic device 100 and the terminal 120 may include a transceiver, storage, and processor. Additionally, the electronic device 100 and the terminal 120 each refer to a unit that processes at least one function or operation, and may be implemented through hardware, software, or a combination of hardware and software. Meanwhile, throughout the embodiment, each of the electronic device 100 and the terminal 120 is referred to as a separate device or server, but this may have a logically divided structure, and at least some of them are used for functions separated from one device or server. It can be implemented by:

According to one embodiment, the electronic device 100 and the terminal 120 may include a plurality of computer systems or computer software implemented as a network server. For example, at least some of the electronic device 100 and the terminal 120 are connected to a lower level device capable of communicating with another network server through a computer network such as an intranet or the Internet to receive a request to perform a task and perform a task thereon. It can refer to computer systems and computer software that perform performance and provide performance results. In addition, at least some of the electronic device 100 and the terminal 120 can be understood as a broad concept that includes a series of application programs that can operate on a network server and various databases built inside or on other connected nodes. there is. For example, at least some of the electronic device 100 and the terminal 120 may run variously depending on the operating system such as DOS, Windows, Linux, UNIX, or MacOS. It can be implemented using the provided network server program.

The electronic device 100 and the terminal 120 may communicate with each other through a network (not shown). Networks include Local Area Network (LAN), Wide Area Network (WAN), Value Added Network (VAN), mobile radio communication network, satellite communication network, and combinations thereof. It is a data communication network in a comprehensive sense that allows each network constituent shown in FIG. 1 to communicate smoothly with each other, and may include wired Internet, wireless Internet, and mobile wireless communication networks. Wireless communications include, for example, wireless LAN (Wi-Fi), Bluetooth, Bluetooth low energy, ZigBee, WFD (Wi-Fi Direct), UWB (ultra wideband), and infrared communication (IrDA, infrared Data Association). ), NFC (Near Field Communication), etc., but are not limited thereto.

According to one embodiment, the electronic device 100 checks the action within the content streaming platform of the first user, identifies a point corresponding to the action based on a scoring algorithm, and determines the first user's action in which the point is reflected. 1 score and the first ranking corresponding to the first score may be confirmed, and at least one of information about the first score and information about the first ranking may be provided to the first user's terminal 120. Here, the scoring algorithm may be determined based on conditions corresponding to common actions related to viewing content of users included in the first user group. Here, the first user group may be comprised of users identified as actively using the service among users within the content streaming platform.

The electronic device 100 is a device that configures and provides various information. The electronic device 100 may provide the configured information in the form of a web page or application screen, or may provide information in a form that can be displayed as a web page or application screen on the receiving terminal.

According to one embodiment, the electronic device 100 may provide a content streaming platform through which users can watch various content. For example, the electronic device 100 provides a list of one or more contents to the user and transmits data about the selected content to the user's terminal 120 so that the user can watch the content selected among the one or more contents in real time. can do. In addition, the electronic device 100 determines a score and ranking corresponding to each user or user's account based on the content history viewed by the user, and provides information about various benefits to the user based on the determined score and ranking. You can.

Meanwhile, Figure 1 shows the electronic device 100 as one server, but this is only an example, and the electronic device 100 includes a server group including a plurality of servers located in different locations. It can be expressed. For example, when the electronic device 100 receives a streaming request for first content from the first user's terminal 120, the first user's terminal ( A server located closest to 120) may transmit data about the first content to the first user's terminal 120.

The terminal 120 may be a terminal used by the first user. More specifically, the terminal 120 may be a terminal in which the first user's account is logged in to the content streaming platform. The first user can use the terminal 120 to access various services within the content streaming platform provided through the network. For example, the electronic device 100 may provide the terminal 120 with a platform or application that allows viewing various content. The first user can watch various contents and apply for various benefits related to the contents using a platform or application installed on the terminal 120. Although only the terminal 120 is shown in FIG. 1, users within the content streaming platform are not limited to the first user who is the user of the terminal 120. For example, the system 10 may further include a terminal for each user in the content streaming platform other than the first user.

Figure 2 is a flowchart showing a method for providing information by an electronic device.

Referring to FIG. 2, each operation of the information provision method of an electronic device may have some operations changed, replaced, or some sequences between operations within the range clearly understood by those skilled in the art to which the present invention pertains. It can be clearly understood that it can be changed.

In step S210, the electronic device may check the first user's action within the content streaming platform.

The electronic device 100 may provide the terminal 120 with a platform or application that allows viewing various content. The first user can watch various content or apply for various benefits related to the content using a platform or application installed on the terminal 120. Here, the benefit may be a benefit related to content that has been released or is scheduled to be released on the content streaming platform. In response to the first user using various services within the content streaming platform through the terminal 120, the electronic device 100 may receive information about actions within the content streaming platform from the terminal 120.

Here, the action may refer to all actions of the first user that can occur from the time the first user accesses the content streaming platform through the terminal 120 until the end of use of various services within the content streaming platform. For example, an action may include accessing the first user's content streaming platform, viewing content within the content streaming platform, posting a post, including posting a review of content within the content streaming platform, and reviewing content within the content streaming platform of the first user. It may include, but is not limited to, rating input.

When an application related to a content streaming platform is executed in the terminal 120, the electronic device 100 may receive a signal indicating that an application related to the content streaming platform has been executed from the terminal 120. The electronic device 100 that has received the signal may confirm execution of an application related to the content streaming platform as the first user's connection action to the content streaming platform. As another example, a list of one or more contents may be displayed on the terminal 120, and the terminal 120 may obtain a user's input for selecting the first content among the one or more contents. The electronic device 100, which has received a streaming request for the first content from the terminal 120, may confirm viewing of the first content as a content viewing action within the first user's content streaming platform.

In step S220, the electronic device may identify a point corresponding to the action based on a scoring algorithm.

The scoring algorithm may be an algorithm stored in the electronic device 100 to identify scores or rankings for each user. Here, the score or ranking for each user quantifies how actively the user uses the content streaming platform, and can be used as a standard for determining whether or not each user can apply for benefits.

The scoring algorithm according to one embodiment may be determined based on conditions corresponding to common actions related to viewing content of users included in the first user group. Here, the first user group may be comprised of users identified as actively using the service among users within the content streaming platform. Here, the common action may indicate the tendency of the action of the user included in the first user group within the content streaming platform. For example, users included in the first user group may tend to watch a lot of TV shows consisting of multiple episodes. At this time, the common action may be that users included in the first user group watch a TV show. Correspondingly, the scoring algorithm may include a procedure for awarding points to users who watch a TV show.

The scoring algorithm can be updated at set intervals. A user included in the first user group may be the first user among a plurality of users whose content viewing time during the first set period is greater than or equal to the first set value. Alternatively, a user included in the first user group may correspond to at least one of a plurality of users whose ranking for content viewing time during the second set period is lower than or equal to the set ranking. That is, users included in the first user group may be identified based on the content viewing history of a plurality of users. Here, the content viewing history may include information about the number of content the user watched using the content streaming platform, the time each content was viewed, or the type of terminal used when watching the content. Users included in the first user group may be determined differently depending on the content viewing history up to a point in time. That is, when the scoring algorithm is updated at a set cycle, users included in the first user group, common actions, and conditions may also dynamically change.

The scoring algorithm may include individual procedures that award points to a user or user's account who performs an action corresponding to a condition. The electronic device 100 may identify points granted to the user or the user's account when conditions corresponding to actions within the content streaming platform are satisfied. The points granted to the user or the user's account may be set larger under conditions that have a greater correlation with the user's content viewing time. Points granted to a user or a user's account may be determined individually for each condition.

In step S230, the electronic device may check the first score of the first user in which the points are reflected and the first ranking corresponding to the first score.

According to one embodiment, the electronic device 100 may check the second score and second ranking of the first user before confirming the action in step S210. By accumulating points in the second score, the electronic device 100 may check the first score corresponding to the first user or the first user's account in which the points are reflected. As used herein, a point may mean a value given to the user or the user's account in response to 'one' action of the user. The score may mean the sum of points granted to an identified user or user's account based on the user's content viewing history for a set period of time.

The set period used for calculating the score may be a period from a first time point to a second time point. For example, the first time may be a time when the content streaming platform is serviced, and the second time may be a time corresponding to any one of step S210, step S220, or step S230. Alternatively, the second time point may be a time point corresponding to any one of step S210, step S220, or step S230, and the first time point is a time point calculated backward from the second time point for a specific period (e.g., 6 months). You can.

The electronic device 100 may check a plurality of scores corresponding to a plurality of users within the content streaming platform based on the user's content viewing history for a set period of time. The electronic device 100 may confirm the first ranking corresponding to the first score of the first user based on the plurality of confirmed scores. That is, the first ranking may be a ranking for the first score identified through relative comparison with a plurality of scores. A plurality of scores may be updated in response to receiving information about an action from a terminal of any user within the content streaming platform.

In step S240, the electronic device may provide at least one of information about the first score and information about the first ranking to the first user's terminal.

According to one embodiment, the electronic device 100 may display at least one of information about the first score and information about the first ranking on a page and provide the information to the terminal 120. Here, the page may be a first page for the first user's profile or a second page on which scores or rankings of at least some users among a plurality of users based on a scoring algorithm are displayed. However, the page on which information about the first score and information about the first ranking are displayed is not limited to the above.

According to one embodiment, the electronic device 100 may provide the terminal 120 with information about at least one first benefit for which the first user satisfies the application conditions, based on the first ranking. . The electronic device 100 may identify a badge for the first user based on the first ranking or the first score. Alternatively, the electronic device 100 may identify a badge for the first user based on the first user's content viewing history. The electronic device 100 may transmit information about the identified badge to the terminal 120. A specific example of transmitting information about benefits or information about badges to the terminal 120 will be discussed in detail below.

Figure 3 is a flowchart showing how an electronic device determines a scoring algorithm.

In step S310, the electronic device may identify a user included in the first user group among the plurality of users based on the content viewing history of the plurality of users in the content streaming platform.

The first user group may refer to a group including users identified as actively using the service among users within the content streaming platform. Standards for actively using the service can be set in various ways. For example, the criterion for actively using the service is an absolute reference date, such as whether the content viewing time during the first set period (eg, one month) is more than the first set value (eg, 5 hours). You can. At this time, among users within the content streaming platform, users whose content viewing time during the first set period is equal to or greater than the first set value may be included in the first user group. As another example, the standard for actively using the service is a relative standard date, such as whether the ranking for content viewing time during a second set period (e.g., one month) is below a set ranking (e.g., 500,000th place). You can. At this time, among users in the content streaming platform, users whose ranking for content viewing time during the second set period is lower than or equal to the set ranking may be included in the first user group. However, the criteria for identifying users included in the first user group are not limited to the above. Users included in the first user group may be identified according to various methods based on the content viewing history of a plurality of users within the content streaming platform.

In step S320, the electronic device may identify a common action related to viewing content of a user included in the first user group, based on the content viewing history of the user included in the first user group.

When the user's content viewing time is the dependent variable, the independent variables that affect the dependent variable content viewing time may vary. Here, the independent variable may mean a variable that can be changed depending on the user's actions within the content streaming platform. For example, the independent variables include the type of terminal used to view content, the type of content the user watched, whether or not the user signed up for membership within a content streaming platform, whether a specific type of content (e.g., paid content) was viewed, and content streaming. It can include categorical variables, such as whether reviews are posted for content within the platform. As another example, the independent variable may include a numeric variable, such as the number of visits to the content streaming platform by the user.

According to one embodiment, independent variables that affect content viewing time may be determined based on various statistical techniques. For example, based on regression analysis among statistical techniques, the electronic device 100 may identify an independent variable that has a significant impact in predicting content viewing time, which is a dependent variable. More specifically, the independent variable that has a large influence on predicting content viewing time may be determined as an independent variable with a large coefficient according to regression analysis. As another example, based on correlation analysis among statistical techniques, the electronic device 100 may identify an independent variable that has a high correlation with content viewing time.

According to one embodiment, the electronic device 100 may identify common actions related to content viewing of users included in the first user group based on independent variables identified according to statistical techniques. For example, when the type of terminal used to view content is the first type, the fact that the content viewing time is long may be statistically significant. At this time, the common action may be that a user included in the first user group uses the first type of terminal (eg, TV) to watch content. As another example, it may be statistically significant that the more times a user visits a content streaming platform, the longer the content viewing time is. At this time, the common action may be that a user included in the first user group frequently visits the content streaming platform.

According to one embodiment, the electronic device 100 may determine a condition corresponding to the identified common action. Here, the condition corresponding to the common action may mean a standard for effectively filtering users who performed the common action within the content streaming platform. For example, if the common action is that a user included in the first user group uses a first type of terminal to watch content, the condition is to grant points to the user who watched the content using the first type of terminal, and Points may not be awarded to users who watch content using a terminal other than type 1 (for example, a mobile terminal). As another example, if the common action is that a user included in the first user group frequently visits the content streaming platform, the condition is that the content viewing time during a set period (e.g., 24 hours) is a set value (15 minutes or more) Points may be granted to users who do not visit the content streaming platform during a set period, or points may not be granted to users who visit but whose content viewing time is less than a set value.

According to one embodiment, points granted to users for each common action and condition may be determined based on statistical techniques. For example, by using the coefficient for the independent variable corresponding to the common action as a weight, the point can be determined differently for each common action and condition. As another example, by using the correlation between common actions and content viewing time as a weight, points can be determined differently for each common action and condition. However, points granted to users for each common action and condition are not limited to the above. For example, points granted to users for each common action and condition may be set by the operator of the electronic device 100.

In step S330, the electronic device may determine a scoring algorithm that includes conditions corresponding to common actions.

The input of the scoring algorithm may be the user's current action within the content streaming platform and the user's content viewing history, and the output of the scoring algorithm accordingly may be points according to the user's current action. As discussed, it may be appropriate for points not to be re-assigned to users who have already watched content for more than a set value (eg, 15 minutes) during a set period (eg, 24 hours). That is, the input of the scoring algorithm may further include the user's content viewing history in addition to the user's current actions within the content streaming platform. That is, in relation to step S220, the electronic device 100 may identify a point corresponding to the action based on a scoring algorithm that inputs the user's action within the content streaming platform and the user's content viewing history.

FIG. 4 is a diagram illustrating an example of a page provided by an electronic device to a user's terminal.

The electronic device 100 may provide the terminal 120 with a platform or application that allows viewing various content. A user can watch various contents using a platform or application installed on the terminal 120. Referring to FIG. 4, page 400 is a screen displayed on the display of the terminal 120 and may indicate that episode 1 of season 1 of drama A is being played through the user's account.

According to one embodiment, in response to the user using various services within the content streaming platform through the terminal 120, the electronic device 100 may receive information about actions within the content streaming platform from the terminal 120. You can. For example, the electronic device 100 may receive information that episode 1 of season 1 of drama A, which is content within a content streaming platform, is being played, and information about the playback time of drama A.

When the received user's action satisfies a condition, the electronic device 100 may identify a point corresponding to the action based on a scoring algorithm. More specifically, the electronic device 100 may identify a point corresponding to the action based on a scoring algorithm that inputs the user's action within the content streaming platform and the user's content viewing history. For example, when a user does not watch content within a content streaming platform for more than a set value (e.g., 15 minutes) during a set period (e.g., 24 hours) and watches drama A more than a set value, the electronic device (100) can give points corresponding to the action of watching drama A.

According to one embodiment, the electronic device 100 may provide the terminal 120 with information indicating that the user's score or ranking has changed to the first score or first ranking. In order not to damage the user's service satisfaction of the content streaming platform, the electronic device 100 provides information indicating that the user's score or ranking has changed to the first score or first ranking after the user's action on the content streaming platform ends. It can be provided to the terminal 120. For example, referring to FIG. 4 , page 410 may be a screen displayed on the display of the terminal 120 in response to the end of playback of drama A.

The page 410 may include an area 411 showing information about scores and rankings. In area 411, text may be displayed indicating that the user has earned points and that there is a change in the user's score/ranking. For example, area 411 is 'Points obtained.' It can include the text ‘Check for changes in score/ranking.’ In addition, the area 411 is connected to the first sub-area 412, which is an entry point for connection to a page where information about the user's score and ranking is displayed, and a page where information about the user's score and ranking is displayed. It may include a second sub-area 413 for cancellation. When the terminal 120 receives a user's input through the first sub-area 412 of the page 410, the electronic device 100 provides the terminal 120 with a page on which information about the score and ranking is displayed. can do.

Additionally, the page 410 may include an area 414 that is an entry point for connection to the first page for the user's profile. That is, when the terminal 120 receives the user's input through the area 414 of the page 410, the electronic device 100 may provide the terminal 120 with a first page about the user's profile. . As described above, the first page of the user's profile may further display information about the user's score and ranking in addition to information such as the user's ID, gender, and membership payment due date.

FIG. 5 is a diagram illustrating an example of a page provided by an electronic device to a user's terminal.

According to one embodiment, the electronic device 100 may provide information about the user's score and ranking by displaying it on the page 500 related to the user's profile. For example, referring to FIG. 5 , information about the user's score and ranking may be displayed in area 501 of the page 500. The user's score and ranking displayed in the area 501 may be the user's score and ranking at the time the terminal 120 receives the user's input through the area 414 of the page 410. Referring to FIG. 3, the user's score may be 4567 points, which is the cumulative value of points granted to the user's account, and the score corresponding to the user's account among the scores of users in the content streaming platform may be 950231st.

According to one embodiment, the electronic device 100 may display and provide information about the benefit currently being applied for on the page 500. The benefit displayed at the top of the page 500 may be the first benefit for which the user satisfies the application conditions. Whether the user satisfies the entry conditions may be determined based on the user's score or ranking, and a set value of the score or ranking related to whether the user satisfies the entry conditions may be preset. Additionally, the set value of the benefit score or ranking may be set differently, but is not limited thereto.

The order in which the first benefit is displayed on page 500 may be based on the user's predicted preferences. In relation to this, the electronic device 100 may identify the user's preferred category based on the user's content viewing history and the user's benefit application history. The electronic device 100 may identify a category corresponding to the type of content the user frequently viewed and the type of benefit for which the user applied as the user's preferred category. Furthermore, the electronic device 100 may identify a category in which the user's action (eg, clicking on an event-related page) corresponds to the type of benefit received as the user's preferred category. Conversely, the electronic device 100 identifies the category corresponding to the type of content that the user has no viewing history or watched for a short period of time and the type of event that the user did not apply for even though the application conditions were satisfied, as the category that the user does not prefer. can do. According to one embodiment, the user's preferred categories based on the user's content viewing history and the user's benefit application history may be the romance category and the variety category. At this time, information about the TV show viewing ticket application event related to variety may be displayed in the first area 502 at the top of the page 500, and the FA Cup winners can be displayed in the second area 503 at the bottom of the page 500. Information about the ticket application event may be displayed.

Information about at least one first benefit for which the user satisfies the application conditions may be displayed on the page 500, but at least some of the information about the second benefit for which the user does not satisfy the application conditions may also be displayed on the page 500. can be displayed. According to one embodiment, the electronic device 100 may identify information about a second benefit corresponding to a preferred category among benefits for which the user does not satisfy the application conditions, based on the user's score or ranking. In the third area 504, information about the 'Drama C preview application event', which is a second benefit corresponding to the preferred category among the benefits for which the user dissatisfies the application conditions, may be displayed. The third area 504 may display that additional points are required to apply for the 'Drama C preview application event'.

As another example of a gamified element granted to a user's account according to the user's content viewing history within a content streaming platform, the electronic device 100 may grant a badge corresponding to the user's content viewing history to the user's account. there is. The assigned badge may be displayed in the fourth area 505 of the page 500.

For example, a badge granted to a user's account may be based on a ranking corresponding to the user's account. More specifically, the electronic device 100 may grant a badge corresponding to the section containing the user's ranking to the user's account. According to one embodiment, the user's ranking is 950231st, which may be included in the range from 500000th to 1000000th, and the electronic device 100 may grant a badge corresponding to the range from 500000 to 1000000 to the user's account. . As another example, a badge granted to a user's account may be intended to indicate characteristics related to the user's content viewing based on the user's content viewing history. For example, if the user's preferred category based on the user's content viewing history and the user's benefit application history is the romance category, the electronic device 100 may grant a romance badge to the user's account. In this way, the electronic device 100 can give users a sense of accomplishment according to their actions within the content streaming platform by assigning badges to the user's account according to the user's content viewing history.

Area 501 of page 500 may function as an entry point for connection to a page where information on scores or rankings of at least some of a plurality of users in the content streaming platform is displayed. That is, when the terminal 120 receives the first user's input through the area 501 of the page 500, the electronic device 100 displays information about the scores or rankings of at least some of the plurality of users. Page 520 may be provided to the terminal 120.

The page 520 includes a first area 521 where information about the score for each user whose ranking is below a set value (e.g., 3rd place) among a plurality of users and information about whether or not to subscribe to membership for each user are displayed, and the user's It may include a where information about the scores or rankings of users adjacent to the ranking is displayed.

In the first area 521, information about the score of each user within the content streaming platform whose ranking is within a set value and information about whether or not they have signed up for membership may be displayed. For example, the score of the user ranked 1st may be 22,235 points, the score of the user ranked 2nd may be 21,129 points, and the score of the user ranked 3rd may be 20,235 points. Additionally, all users ranked within the top 3 may be users who have signed up for membership. That is, the electronic device 100 provides information for each user whose ranking is within a set value among users in the content streaming platform through the first area 521, thereby inducing competition among users and giving users a sense of accomplishment. You can.

In the sub-area 523 of the second area 522, the user's score of 4530 points and the ranking of 950231 may be displayed. At the top of the sub-area 523, information about the scores and rankings of user E, who is two levels higher than the user, and user F, who is one level higher, may be displayed. Conversely, information about the scores and rankings of user G, whose ranking is one level lower than that of the user, and user H, who is two levels lower than the user, may be displayed at the bottom of the sub-area 523.

The page 520 may include a third area 524 that is an entry point for connection to a detailed page for the ranking guide. That is, when the terminal 120 receives the user's input through the third area 524 of the page 520, the electronic device 100 provides the page 540 for the ranking guide to the terminal 120. You can.

Text to explain the conditions in step S330 may be displayed on page 540. For example, the condition may be to grant points to users whose content viewing time during a set period is a set value, and not to grant points to users who do not visit the content streaming platform during the set period or who visit but whose content viewing time is less than the set value. You can. At this time, the text related to the condition, ‘Enter Coupang Play often’, may be displayed on the page 540. The scoring algorithm may be updated at set intervals, and text displayed on the page 540 may also be changed to correspond to the conditions included in the scoring algorithm. In relation to this, the text 'Ranking guide may change periodically' may be displayed on page 540.

FIG. 6 is a diagram illustrating an example of a page provided by an electronic device to a user's terminal.

According to one embodiment, when an action in a user's content streaming platform satisfies a condition, the electronic device 100 identifies points corresponding to the action based on a scoring algorithm and grants the identified points to the user's account. You can.

For example, the common action includes a first common action regarding the number of visits to the content streaming platform by a user included in the first user group, and the condition corresponding to the first common action includes viewing content during a third set period of time. The first point may be given to the user whose time is equal to or greater than the second set value.

As another example, the common action includes a second common action for the type of terminal used by the user included in the first user group to view the content, and the condition corresponding to the second common action is to use the first type of terminal to view the content. A second point may be given to the user who watched . When the first type of terminal is a TV, in response to receiving the terminal identifier corresponding to the TV used by the user to watch drama A from the terminal 120, the electronic device 100 receives 100 points corresponding to the condition. A page 600 containing information indicating that it has been granted may be provided to the terminal 120. Referring to FIG. 5, page 600 may include the text 'You watched drama A on TV.'

As another example, the common action includes a third common action for the type of content watched by the user included in the first user group, and the condition corresponding to the third common action is provided to the user who watched the first type of content. It could be giving 3 points.

As another example, the scoring algorithm may further include a first condition for granting a fourth point to a user who has signed up for membership within the content streaming platform. In response to receiving information from the terminal 120 indicating that the user has completed signing up for a membership (e.g., Couple Club), the electronic device 100 displays a page 620 containing information indicating that 100 points have been granted as welcome points. ) can be provided to the terminal 120. Referring to FIG. 6, the page 620 may include texts such as ‘The more you play, the more fun you play,’ ‘Couple Club,’ and ‘You have joined Couple Club.’

As another example, the scoring algorithm may further include a second condition that grants a fifth point to a user who watches the first type of content (e.g., paid content) or posts a review of the content. In response to receiving information from the terminal 120 indicating that the user has purchased or watched content of the first type or posted a review of any content within the content streaming platform, the electronic device 100 provides information indicating that 100 points have been assigned. The included page 640 can be provided to the terminal 120. Referring to Figure 6, page 640 may include the text 'You posted a review about drama A.'

FIG. 7 is a diagram illustrating an example of a page provided by an electronic device to a user's terminal.

The page 700 may include an area that serves as an entry point for linking to an application page for at least some of the benefits for which the application period has not expired. Here, at least some of the benefits for which the application period has not expired may be benefits for which the user satisfies the application conditions.

Referring to FIG. 7, the page 700 may include a first area 710 that serves as an entry point for connecting to the application page for the FA Cup Final Ticket application event, which is the first benefit among the benefits for which the application period has not expired. there is. The electronic device 100 according to one embodiment may provide an application page for a benefit selected by the user. Relatedly, referring to FIG. 7 , when the terminal 120 receives a user's input through the first area 710 of the page 700, the electronic device 100 opens the application page 720 for the first benefit. can be provided to the terminal 120.

According to one embodiment, the electronic device 100 may perform an application process based on detailed application information entered by the user. For example, referring to Figure 7, the terminal 120 may obtain the user's input regarding the user's name, number of applicants, application period, mobile phone number, and email. In response to receiving the first user's input through the first area 730 of the application page 720, the terminal 120 receives the input user's name, number of applicants, application round, mobile phone number, and Information about email can be transmitted to the electronic device 100.

FIG. 8 is a diagram illustrating an example of a page provided by an electronic device to a user's terminal.

The page 800 may include an area that serves as an entry point for linking to a page that suggests additional actions for applying for benefits for which the user does not satisfy the application conditions. Referring to FIG. 8, the page 800 includes a first area 810 that is the entry point for applying for the 'Drama C preview application event', which is a second benefit that does not meet the application conditions among the benefits for which the application period has not expired. can do. Referring to FIG. 8, when the terminal 120 receives a user's input through the first area 810 of the page 800, the electronic device 100 displays a page 820 suggesting an additional action at the terminal ( 120).

According to one embodiment, the electronic device 100 may identify a first condition that is not satisfied by the user among conditions included in the scoring algorithm. In relation to this, the page 820 includes a first area 850 in which information about the second benefit is displayed, a second area 860 in which information about additional actions corresponding to the first condition is displayed, and a second area 860 in which information about additional actions corresponding to the first condition is displayed, and It may include a third area 870.

In the first area 850, text indicating that the user does not satisfy the application conditions for the second benefit and information about the period until the application period arrives may be displayed. Referring to FIG. 8, the first area 850 may display text indicating that 'the score/ranking for applying to the Drama C preview is insufficient and that there is one week left until the application period for the second benefit arrives.

In the second area 860, information about additional actions corresponding to the first condition that is not satisfied by the user among the conditions included in the scoring algorithm may be displayed. For example, the user may not have viewed content for more than a set value (eg, 15 minutes) during a set period of time (eg, 24 hours). At this time, if the user performs an additional action of watching more than a set value of content within the content streaming platform, the electronic device 100 may grant points in response to the user's action. In relation to this, referring to FIG. 8 , text suggesting watching content may be displayed in the second area 860. When the first condition that is not satisfied by the user among the conditions included in the scoring algorithm is a plurality of conditions, information on additional actions corresponding to the plurality of conditions may be displayed together in the second area 860.

Additionally, content displayed in the second area 860 may be content that is predicted to be preferred by the user. More specifically, the category of content displayed in the second area 860 may be the same as the user's preferred category identified based on the user's content viewing history and the user's benefit application history. However, the content displayed in the second area 860 is not limited to the above. For example, content displayed in the second area 860 may be determined based on its relevance to the second benefit. Benefits at our center may be benefits related to content. In other words, the degree of relevance to the second benefit may be the degree of relevance to content related to the second benefit. In relation to this, referring to FIG. 8 , the content displayed in the second area 860 is content related to drama C and may be content from the same director or writer as drama C. However, the degree of relevance to the second benefit may mean not only the same director or writer as the content related to the second benefit, but also an actor who appeared in the content related to the second benefit, or a distributor of the content related to the second benefit.

The third area 870 may be an entry point for connection to a list page composed of content in a similar category to the content displayed in the second area 860. That is, when the terminal 120 receives the first user's input through the third area 870 of the page 820, the electronic device 100 selects the content displayed in the second area 860 and the similar category. A list page composed of content can be provided to the terminal 120.

FIG. 9 is a diagram illustrating an example of a page provided by an electronic device to a user's terminal.

According to one embodiment, the electronic device 100 may provide the terminal 120 with information about additional actions corresponding to the first condition that the user is not satisfied with. As the user performs additional actions within the content streaming platform, the electronic device 100 may grant points corresponding to the first condition to the user or the user's account.

By granting points corresponding to the first condition to the user or the user's account, the user can satisfy the application conditions for the second benefit. At this time, the electronic device 100 may provide the terminal 120 with a notification indicating that application for the second benefit is possible. Referring to FIG. 9 , the page 900 may include an area 901 where information related to application for the second benefit is displayed in response to the user's additional action within the content streaming platform. More specifically, additional actions within the user's content streaming platform may be performed through the second area 860 or the third area 870 of the page 820.

Area 901 may display information that the user has earned points and information that the user satisfies the application conditions for the second benefit. Additionally, the area 901 may include a first sub-area 902 that is an entry point for connection to an application page related to the second benefit. When the terminal 120 receives a user's input through the first sub-area 902 of the page 900, the electronic device 100 may provide the terminal 120 with an application page related to the second benefit. . The application page related to the second benefit may be configured similarly to the application page 720, so detailed description will be omitted.

Even if points corresponding to the first condition are granted to the user or the user's account, the user's score or ranking in which the points are reflected may not meet the application conditions for the second benefit. Relatedly, there may be a limit to the points that can be awarded to a user or the user's account during a set period of time (e.g., 24 hours). After a set period of time (eg, 24 hours) arrives, the user may be able to earn points through actions within the content streaming platform. Referring to FIG. 9, the page 910 has an area 911 where information indicating that there are no points that can be acquired by the user during a set period and notification information about actions within the content streaming platform after the set period is displayed are displayed. It can be included. When the terminal 120 receives a user's input through the first sub-area 912 of the page 910, the electronic device 100 may provide a notification about viewing of drama A to the terminal 120. . The point in time when a notification about watching drama A is provided to the terminal 120 may be the point in time when it becomes possible to acquire points according to the action of watching drama A.

Figure 10 is a diagram for explaining an example of a page provided by an electronic device to a user's terminal.

According to one embodiment, the score or ranking of a user who actively used various services of a content streaming platform during a set period may change significantly compared to other users. In relation to this, the electronic device 100 may provide a notification about at least one first benefit for which the user satisfies the application conditions when the change in the user's ranking or score during the set period is greater than or equal to a set value. Referring to FIG. 10, information about an increase in the user's score/ranking may be displayed on the page 1000. The page 1000 may include an area 1001 that is an entry point for connection to a page listing benefits that can be applied for based on the user's current score/ranking. When the terminal 120 receives a user's input through the area 1001 of the page 1000, the electronic device 100 may provide the terminal 120 with a page listing available benefits. The list page of eligible benefits may be displayed as page 500 or may be a separate list page of benefits, and a detailed description will be omitted.

According to one embodiment, when the user is included in the second user group, the electronic device 100 may identify the first condition that the user is not satisfied with among the conditions included in the scoring algorithm. Here, the second user group may be composed of users who can be transferred to the first user group by performing additional actions less than a set number of times within the content streaming platform. At this time, the electronic device 100 may suggest performing an additional action corresponding to the first condition that the user is not satisfied with among the conditions included in the scoring algorithm. Specifically, the electronic device 100 may transmit information about an additional action corresponding to the first condition to the terminal 120. Referring to FIG. 10, the page 1010 may include information about whether there are points that can be obtained and additional actions to obtain the points. The page 1010 may include an area 1011 that is an entry point for connection to the playback page of drama A along with text about watching drama A, which is an additional action for obtaining points. When the terminal 120 receives a user's input through the area 1011 of the page 1010, the electronic device 100 may provide the playback page of drama A to the terminal 120. Since the playback page of drama A may be similar to page 400, detailed description will be omitted.

Figure 11 is a block diagram illustrating an electronic device for providing information according to an embodiment.

The electronic device 100 of FIG. 11 may correspond to the electronic device within the specification of this application. According to one embodiment, the electronic device 100 may include a transceiver 101, a storage 102, and one or more processors 103. The electronic device 100 shown in FIG. 11 shows only components related to this embodiment. Accordingly, those skilled in the art can understand that other general-purpose components may be included in addition to the components shown in FIG. 11.

For example, the electronic device 100 may include a transceiver 101 according to one embodiment. The transceiver 101 is a device for performing wired/wireless communication and can communicate with an external electronic device. The external electronic device may be the terminal 120. In addition, communication technologies used by the transceiver 101 include global system for mobile communication (GSM), code division multi access (CDMA), long term evolution (LTE), 5G, wireless LAN (WLAN), and wireless-fidelity (Wi-Fi). ), Bluetooth??, RFID (radio frequency identification), infrared data association (IrDA), ZigBee, and NFC (near field communication).

According to one embodiment, the transceiver 101 may receive information about actions within the content streaming platform and content viewing history for each user of the content streaming platform from the terminal 120. The transceiver 1010 may transmit at least one of information about the first score and information about the first ranking to the terminal 120.

The storage 102 may store information for performing at least one method described above with reference to FIGS. 1 to 11 . Storage 102 may store one or more instructions to be executed by one or more processors 103. Storage 102 may be referred to as memory, and may be volatile memory or non-volatile memory. The storage 102 may store scoring algorithms, data on content viewing history for each user of the content streaming platform, and information on the latest scores and rankings for each user of the content streaming platform.

One or more processors 103 may control the overall operation of the electronic device 100 and process data and signals. One or more processors 103 may perform one of the methods described above with reference to FIGS. 1 to 11 . One or more processors 103 may be composed of at least one hardware unit. Additionally, one or more processors 103 may operate by one or more software modules generated by executing one or more instructions stored in storage 102. One or more processors 103 may perform embodiments performed by the electronic device 100 through interaction with the transceiver 101 and the storage 102 and further components that the electronic device 100 may include. You can control it.

According to one embodiment, processor 103 executes one or more instructions to identify an action within the content streaming platform of a first user, identify a point corresponding to the action based on a scoring algorithm, and determine whether the point corresponds to the action. Confirming the reflected first score of the first user and the first ranking corresponding to the first score, and providing at least one of information about the first score and information about the first ranking to the first user's terminal 120 can do.

Meanwhile, the specification and drawings disclose preferred embodiments of the present invention, and although specific terms are used, they are used in a general sense to easily explain the technical content of the present invention and to aid understanding of the present invention. It is not intended to limit the scope of the invention. In addition to the embodiments disclosed herein, it is obvious to those skilled in the art that other modifications based on the technical idea of the present invention can be implemented.

The electronic device or terminal according to the above-described embodiments includes a processor, memory for storing and executing program data, permanent storage such as a disk drive, a communication port for communicating with an external device, a touch panel, and a key. , user interface devices such as icons, etc. Methods implemented as software modules or algorithms may be stored on a computer-readable recording medium as computer-readable codes or program instructions executable on the processor. Here, computer-readable recording media include magnetic storage media (e.g., ROM (read-only memory), RAM (random-access memory), floppy disk, hard disk, etc.) and optical read media (e.g., CD-ROM). ), DVD (Digital Versatile Disc), etc. The computer-readable recording medium is distributed among computer systems connected to a network, so that computer-readable code can be stored and executed in a distributed manner. The media may be readable by a computer, stored in memory, and executed by a processor.

This embodiment can be represented by functional block configurations and various processing steps. These functional blocks may be implemented as any number of hardware or/and software configurations that execute specific functions. For example, embodiments include integrated circuit configurations such as memory, processing, logic, look-up tables, etc. that can execute various functions under the control of one or more microprocessors or other control devices. can be hired. Similar to how the components can be implemented as software programming or software elements, this embodiment includes various algorithms implemented as combinations of data structures, processes, routines or other programming constructs, such as C, C++, Java ( It can be implemented in a programming or scripting language such as Java, assembler, Python, etc. Functional aspects may be implemented as algorithms running on one or more processors. Additionally, this embodiment may employ conventional technologies for electronic environment settings, signal processing, and/or data processing. Terms such as “mechanism,” “element,” “means,” and “composition” can be used broadly and are not limited to mechanical and physical components. The term may include the meaning of a series of software routines in connection with a processor, etc.

The above-described embodiments are merely examples and other embodiments may be implemented within the scope of the claims described below.

Claims (20)

In a method of providing information by an electronic device,
confirming the first user's actions within the content streaming platform;
Based on a scoring algorithm, identifying a point corresponding to the action;
Confirming the first score of the first user in which the points are reflected and a first ranking corresponding to the first score; and
Comprising the step of providing at least one of information about the first score and information about the first ranking to the terminal of the first user,
How to provide information.
In a method of providing information by an electronic device,
Based on the content viewing history of a plurality of users in the content streaming platform, identifying a user included in a first user group among the plurality of users;
Identifying common actions related to viewing content of users included in the first user group, based on the content viewing history of users included in the first user group;
determining a scoring algorithm including conditions corresponding to the common actions;
confirming actions of a first user within the content streaming platform;
Based on the scoring algorithm, identifying a point corresponding to the action;
Confirming the first score of the first user in which the points are reflected and a first ranking corresponding to the first score; and
Comprising the step of providing at least one of information about the first score and information about the first ranking to the terminal of the first user,
How to provide information.
According to paragraph 2,
The step of identifying the point is,
When the action satisfies the condition, identifying the point corresponding to the action based on the scoring algorithm,
The step of providing the at least one item to the terminal is:
Comprising the step of providing information indicating that the score or ranking of the first user has changed to the first score or the first ranking to the terminal,
How to provide information.
According to paragraph 2,
Users included in the first user group are:
Among the plurality of users, a user whose content viewing time during a first set period is equal to or greater than a first set value and a user whose ranking for content viewing time during a second set period among the plurality of users corresponds to at least one of a set ranking or less ,
How to provide information.
According to paragraph 2,
The step of identifying the common action is,
Based on the content viewing history of the user included in the first user group, identifying the common action that has a high correlation with the content viewing time of the user included in the first user group.
How to provide information.
According to paragraph 2,
The common actions are:
Includes a first common action for the number of visits to the content streaming platform by users included in the first user group,
The condition corresponding to the first common action is,
Granting a first point to a user whose content viewing time during a third set period is more than a second set value,
How to provide information.
According to paragraph 2,
The common actions are:
Includes a second common action for the type of terminal used by users included in the first user group to view content,
The condition corresponding to the second common action is,
Granting second points to users who watch content using a first type of terminal,
How to provide information.
According to paragraph 2,
The common actions are:
Comprising a third common action for the type of content viewed by users included in the first user group,
The conditions corresponding to the third common action are:
Granting third points to users who watch the first type of content,
How to provide information.
According to paragraph 2,
The scoring algorithm is,
Further comprising a first condition for granting a fourth point to a user who has signed up for membership in the content streaming platform,
How to provide information.
According to paragraph 2,
The scoring algorithm is,
further comprising a second condition granting a fifth point to a user who watches the first type of content or posts a review of the content,
How to provide information.
According to paragraph 2,
The step of providing the at least one item to the terminal is:
Based on the first ranking, providing information about at least one first benefit for which the first user satisfies the application conditions to the terminal,
How to provide information.
According to clause 11,
The step of providing the at least one item to the terminal is:
Comprising the step of identifying the preferred category of the first user based on the content viewing history of the first user and the benefit application history of the first user.
How to provide information.
According to clause 12,
The step of providing the at least one item to the terminal is:
Based on the first ranking, identifying information about a second benefit corresponding to the preference category among benefits for which the first user dissatisfies application conditions;
identifying a first condition among the conditions that is not satisfied by the first user; and
Comprising the step of providing information on additional actions corresponding to the first condition to the terminal along with information on the second benefit,
How to provide information.
According to clause 12,
The step of providing the at least one item to the terminal is:
Based on the first ranking, identifying information about a second benefit corresponding to the preference category among benefits for which the first user dissatisfies application conditions;
identifying a first condition among the conditions that is not satisfied by the first user;
providing information on additional actions corresponding to the first condition to the terminal along with information on the second benefit; and
When the first user satisfies the first condition, providing a notification indicating that application for the second benefit is possible,
How to provide information.
According to clause 12,
The step of providing information about the at least one first benefit includes:
Comprising the step of displaying and providing information about a third benefit corresponding to the preference category among the at least one first benefit at a first location on the page,
How to provide information.
In a method of providing information by an electronic device,
confirming the first user's actions within the content streaming platform;
Based on a scoring algorithm, identifying a point corresponding to the action;
Confirming the first score of the first user in which the points are reflected and a first ranking corresponding to the first score;
Providing at least one of information about the first score and information about the first ranking to the terminal of the first user; and
Based on the first score or the first ranking, when the ranking change or score change of the first user during a set period is more than a set value, the first user is eligible for at least one first benefit that satisfies the application conditions. Including providing notification about,
How to provide information.
According to paragraph 2,
The page where at least one of the above is displayed is,
A first page for the profile of the first user or a second page on which scores or rankings of at least some of the plurality of users based on the scoring algorithm are displayed,
How to provide information.
In a method of providing information by an electronic device,
Based on the content viewing history of a plurality of users in the content streaming platform, identifying a user included in a first user group among the plurality of users;
Identifying common actions related to viewing content of users included in the first user group, based on the content viewing history of users included in the first user group;
determining a scoring algorithm including conditions corresponding to the common actions;
confirming actions of a first user within the content streaming platform;
Based on the scoring algorithm, identifying a point corresponding to the action;
Confirming the first score of the first user in which the points are reflected and a first ranking corresponding to the first score;
Providing at least one of information about the first score and information about the first ranking to the terminal of the first user;
When the first user is included in a second user group, identifying a first condition that is not satisfied by the first user among the conditions; and
Comprising the step of providing information about additional actions corresponding to the first condition to the terminal,
How to provide information.
In an electronic device for providing information,
transceiver;
One or more processors; and
comprising storage for storing one or more instructions to be executed by the one or more processors,
The one or more processors execute the one or more instructions,
Check the first user's actions within the content streaming platform,
Based on a scoring algorithm, identify a point corresponding to the action,
Confirm the first score of the first user in which the points are reflected and the first ranking corresponding to the first score, and
Providing at least one of information about the first score and information about the first ranking to the terminal of the first user,
Electronic devices for providing information.
A non-transitory computer-readable recording medium that records a program for executing the method of claim 1 on a computer.

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