KR102379618B1 - A shopping mall service providing apparatus for supporting purchase decision, a goods comparison service providing system and method including the same and computer readable medium having computer program recorded thereon - Google Patents

Abstract

The present invention relates to a shopping mall service providing apparatus supporting a purchase decision, a product comparison service providing system and method including the same, and a recording medium on which a computer program is recorded. Supports the creation of content including the purchase reason for the purchased product and support for purchase decision support that facilitates the purchase decision of a specific product by providing the content to other users who wish to purchase the user's purchased product To a shopping mall service providing apparatus, a product comparison service providing system and method including the same, and to a recording medium in which a computer program is recorded.

Description

A shopping mall service providing apparatus supporting a purchase decision, a product comparison service providing system and method including the same, and a recording medium in which a computer program is recorded the same and computer readable medium having computer program recorded thereon}

The present invention relates to a shopping mall service providing apparatus supporting a purchase decision, a product comparison service providing system and method including the same, and a recording medium on which a computer program is recorded. Supports the creation of content including the purchase reason for the purchased product and support for purchase decision support that facilitates the purchase decision of a specific product by providing the content to other users who wish to purchase the user's purchased product To a shopping mall service providing apparatus, a product comparison service providing system and method including the same, and to a recording medium in which a computer program is recorded.

Currently, through the development of communication networks and the dissemination of various communication devices that support them, various shopping mall-related services that sell products online are being provided, through which users can conveniently purchase and order products online.

In addition, the various shopping mall-related services currently provided can conveniently obtain information on products sold by different companies that sell the same product through the shopping mall service, and through this, users can check the sales conditions for the same product from different companies. You can compare and buy products with better conditions.

In addition, the shopping mall service allows users to search for a plurality of products belonging to the same category using various search tools provided by the shopping mall service, compare different products of the same type, and then determine the most suitable product for the user. By supporting it, it is possible to improve user satisfaction with product purchases.

However, in the shopping mall service currently provided, various affiliated stores register and sell products, and numerous affiliates register and sell the product even for the same product. Therefore, it is inconvenient that a considerable amount of time is required to make a purchase decision.

Furthermore, when product comparison compares different products belonging to the same category rather than the same product, the conditions to be considered for product comparison increase and it takes more effort and time to purchase the optimal product. Not only is there a limit to effectively using information, but such information to help users purchase products may cause a problem of further delaying product purchase decisions.

Korean Patent Laid-Open Patent No. 10-2006-0086658 [Title of Invention: Information sharing method between price comparison interlocking e-commerce system and shopping mall system]

The present invention supports a user to create content that includes a competitive product competing with the purchased product and the reason for purchasing the purchased product when purchasing a product, and uses the corresponding content to purchase products identical to or related to the user's purchased product. The purpose is to provide users with support so that other users can easily determine and purchase the optimal product by referring to the contents without searching for a separate product, as well as support the easy decision-making of product purchase.

In addition, the present invention provides a reward to a user who induces another user's purchase decision when another user purchases the same product as the user's purchased product through the user-generated content including the purchased product, the competing product, and the purchase reason to purchase the product By providing it for use at a discount, inducing the active creation of content related to the purchased product to secure a variety of product-related contents, and by sharing product-related information through the corresponding contents, all users who use the shopping mall service can purchase the optimal product. The purpose of this is to support greatly improving the utilization rate of the shopping mall by inducing users to promote the purchase of other users' products through the corresponding contents.

According to an embodiment of the present invention, a method for providing a product comparison service that supports a purchase decision of a shopping mall service providing device that communicates with a user device and provides a shopping mall related web page includes checking and comparing a plurality of products selected by a user through a user device The steps of generating product list information and transmitting the comparison product list information to the user device by including the comparison product list information in the interface-related information for inputting the purchase reason of the purchased product when purchasing the product, and information on the purchase reason and comparison product list information from the user device It may include the step of receiving the content generated through the interface-related information, including product information for each of the competing products and purchased products selected by the user based on the information, and registering the contents in a content-related web page.

As an example related to the present invention, a method of providing a product comparison service supporting a purchase decision may provide a reward in response to a user of a user device after content registration, or another user device based on information related to a purchased product or a competing product included in the content. The method may further include the step of accumulatively accumulating by paying a reward in response to a user of a user device who has registered content when purchasing a product by accessing a web page related to the purchased product or competing product.

As an example related to the present invention, a product comparison service providing method supporting a purchase decision includes product information corresponding to a product page accessed by another user device or a product selected by another user device when a content request is received from another user device after content registration. The method may further include providing one or more contents generated by each of a plurality of different users to other user devices.

The computer program for performing the product comparison service providing method supporting purchase decision according to the above-described embodiment may be stored in the recording medium on which the computer program according to the embodiment of the present invention is recorded.

According to an embodiment of the present invention, a shopping mall service providing device communicating with a plurality of user devices through a communication network and supporting a purchase decision providing a shopping mall related web site provides a product related web page to a user device accessing the web site a product information providing unit that works in conjunction with the product information providing unit; When a user purchases a product through Receives content from a user device that has generated content including information on one or more competing products selected from purchased products and comparison product list information using a content management unit and interface that may include a content registration unit that provides .

As an example related to the present invention, the content management unit transmits interface-related information in which a plurality of different purchase reasons are set in multiple-choice format to the user device, and selects any one of the plurality of purchase reasons in the user device to generate content It can be characterized as

As an example related to the present invention, a shopping mall service providing device supporting a purchase decision interworks with a content register to pay a reward in response to a user of the user device when registering content, or another user device purchases a product or a competing product included in the content It may further include a reward providing unit for accumulating and paying rewards in response to a user of a user device who has registered content when purchasing a product by accessing a web page related to a purchased product or a competing product based on the related information.

As an example related to the present invention, the apparatus for providing a shopping mall service supporting a purchase decision may further include a payment processing unit that receives purchase information from a user device that purchases a product through a product related web page and processes the payment. there is.

As an example related to the present invention, the product list generating unit generates comparison product list information corresponding to the device of another user, and the shopping mall service providing device supporting the above-described purchase decision receives request information for product recommendation from the device of another user. Collects a plurality of contents that match a plurality of products included in the comparison product list information corresponding to the device of another user and a preset number or more, and provides recommended product information on the product purchased the most among the plurality of contents to the device of another user It may be characterized in that it further comprises a product recommendation unit.

According to an embodiment of the present invention, the product comparison service providing system for supporting a purchase decision, which includes a shopping mall service providing device that communicates with a plurality of user devices through a communication network and provides a shopping mall related website, is configured in the user device, When accessing the website and purchasing a product through the web page of the website, the comparison product list information including product information for a plurality of products selected by the user on the website is received from the shopping mall service providing device, and the user through a preset interface Based on the input, information on the purchase reason for the purchased product and one or more competing products that competed with the purchased product among a plurality of products included in the comparison product list information are generated to provide a shopping mall service by creating contents including product information on the purchased product The application unit that transmits to the device and the user device generates comparison product list information for a plurality of products selected by the user device when purchasing a product, transmits it to the user device, and registers the content received from the user device on a web page related to the content It may include a shopping mall service providing device.

When a user purchases a product, the present invention supports the creation of content including the reason for purchasing the product and the competitive product competing with the purchased product, and other users who cannot determine the purchase product while comparing a plurality of products related to the corresponding content Provides product comparison-related contents created by a plurality of different users to users to facilitate product purchase decisions, and at the same time allows other users to easily refer to contents without having to search for a separate product to provide information on various products related to products of interest. By supporting the acquisition of information, there is an effect of supporting the purchase by determining the optimal product within a short time.

In addition, the present invention provides other users with content for the reason that the user selects a purchased product between one or more competing products competing with the purchased product and the purchased product, so that other users who want to purchase a product corresponding to the corresponding content purchase By supporting easy determination of the target product and at the same time paying the user an additional reward for each purchase of a product of a plurality of different users who purchase a product using the contents registered by the user in addition to the reward provided when registering the contents to the user, It can induce users to actively create and register high-quality product comparison-related content, so that high-quality information about a plurality of products registered on the shopping mall-related website can be provided to users using the shopping mall, and through this, It is possible to greatly improve the reliability of the shopping mall and the user's convenience in using the shopping mall.

In addition, the present invention recommends a recommended product to the user after analyzing the recommended product based on the purchase decision results of a plurality of different users who have experienced the same purchase conflict for a plurality of different products with which the user is experiencing a purchase conflict Accordingly, there is an effect of supporting the user to determine the optimal product from among a plurality of different products without difficulty.

1 is a block diagram of a product comparison service providing system supporting a purchase decision according to an embodiment of the present invention.
2 is a block diagram of a shopping mall service providing apparatus supporting a purchase decision according to an embodiment of the present invention;
3 and 4 are diagrams illustrating operations of a content registration and reward payment process of a shopping mall service providing apparatus supporting a purchase decision according to an embodiment of the present invention.
5 is an operation example of an additional reward payment process according to the purchase of a product by another user using the contents of the apparatus for providing a shopping mall service supporting a purchase decision according to an embodiment of the present invention;
6 is a diagram illustrating an operation of providing a recommended product by the apparatus for providing a shopping mall service supporting a purchase decision according to an embodiment of the present invention.
7 is a flowchart of a method for providing a product comparison service supporting a purchase decision according to an embodiment of the present invention.

It should be noted that the technical terms used in the present invention are only used to describe specific embodiments, and are not intended to limit the present invention. In addition, the technical terms used in the present invention should be interpreted as meanings generally understood by those of ordinary skill in the art to which the present invention belongs, unless otherwise specifically defined in the present invention, and excessively comprehensive It should not be construed in the meaning of a human being or in an excessively reduced meaning. In addition, when the technical term used in the present invention is an incorrect technical term that does not accurately express the spirit of the present invention, it should be understood by being replaced with a technical term that can be correctly understood by those skilled in the art. In addition, the general terms used in the present invention should be interpreted according to the definition in the dictionary or according to the context before and after, and should not be interpreted in an excessively reduced meaning.

Also, the singular expression used in the present invention includes the plural expression unless the context clearly dictates otherwise. In the present invention, terms such as “consisting of” or “comprising” should not be construed as necessarily including all of the various components or various steps described in the invention, and some components or some steps may not be included. It should be construed that it may further include additional components or steps.

Also, terms including ordinal numbers such as first, second, etc. used in the present invention may be used to describe the elements, but the elements should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, a first component may be referred to as a second component, and similarly, the second component may also be referred to as a first component.

Hereinafter, a preferred embodiment according to the present invention will be described in detail with reference to the accompanying drawings, but the same or similar components are assigned the same reference numerals regardless of reference numerals, and redundant description thereof will be omitted.

In addition, in the description of the present invention, if it is determined that a detailed description of a related known technology may obscure the gist of the present invention, the detailed description thereof will be omitted. In addition, it should be noted that the accompanying drawings are only for easy understanding of the spirit of the present invention, and should not be construed as limiting the spirit of the present invention by the accompanying drawings.

Hereinafter, detailed embodiments of the present invention will be described with reference to the drawings.

First, FIG. 1 is a configuration diagram of a product comparison service providing system supporting a purchase decision according to an embodiment of the present invention. As shown, the user communicates with a plurality of different user devices 10 and 11 through a communication network, and the user The device 10 and 11 may include a shopping mall service providing device 100 that provides a web site related to a shopping mall.

In addition, a product comparison service providing system supporting a purchase decision may be implemented by more components than the components shown in FIG. 1, and a product comparison service providing system supporting a purchase decision using fewer components may be implemented. may be

The user devices 10 and 11 are a smart phone, a portable terminal, a mobile terminal, a personal digital assistant (PDA), a PMP (Portable Multimedia Player) terminal, a telematics ( Telematics terminals, navigation terminals, personal computers, notebook computers, slate PCs, tablet PCs, ultrabooks, wearable devices, for example, Watch-type terminal (Smartwatch), glass-type terminal (Smart Glass), HMD (Head Mounted Display), etc.), Wibro terminal, IPTV (Internet Protocol Television) terminal, smart TV, digital broadcasting terminal, television , a 3D television, a home theater system, an AVN (Audio Video Navigation) terminal, an A/V (Audio/Video) system, a flexible terminal, and the like.

In addition, the communication network described in the present invention may include a wired/wireless communication network, and as an example of such a wireless communication network, a wireless LAN (WLAN), a DLNA (Digital Living Network Alliance), a Wibro (Wireless Broadband: Wibro), WiMAX (World Interoperability for Microwave Access: Wimax), GSM (Global System for Mobile communication), CDMA (Code Division Multi Access), CDMA2000 (Code Division Multi Access 2000), EV-DO (Enhanced Voice-Data Optimized or Enhanced Voice- Data Only), Wideband CDMA (WCDMA), High Speed Downlink Packet Access (HSDPA), High Speed Uplink Packet Access (HSUPA), IEEE 802.16, Long Term Evolution (LTE), Long Term Evolution-A (LTE-A) Advanced), Wireless Mobile Broadband Service (WMBS), Bluetooth (Bluetooth), RFID (Radio Frequency Identification), Infrared Data Association (IrDA), UWB (Ultra Wideband), ZigBee, Near Field Communication (NFC), Ultra Sound Communication (USC), Visible Light Communication (VLC), Wi-Fi, Wi-Fi Direct, etc. may be included. In addition, wired communication networks include wired LAN (Local Area Network), wired WAN (Wide Area Network), Power Line Communication (PLC), USB communication, Ethernet, serial communication, optical/coaxial A cable may be included.

In addition, the shopping mall service providing device 100 communicates with the seller devices of different sellers who sell goods through a communication network to store the product information received from the seller devices in the product DB 101 and at the same time, a preset web page (web page). ) to provide the corresponding product information, and to the user devices 10 and 11 accessing the shopping mall service providing device 100, various sellers' product information can be provided through the web page, and the user for the corresponding product information to an online shopping mall server that performs payment processing for purchased product information through communication with user devices 10 and 11 when requesting a purchase, and enables delivery of products purchased by the user can be configured.

Also, the shopping mall service providing apparatus 100 may be implemented in the form of a web server, a database server, a proxy server, or the like. In addition, one or more of a network load balancing mechanism, or various software enabling the service device to operate on the Internet or other networks may be installed in the shopping mall service providing apparatus 100, and may be implemented as a computerized system through this there is. Also, the network may be an http network, and may be a private line, an intranet, or any other network. Furthermore, the connection between the shopping mall service providing apparatus 100 and the user devices 10 and 11 may be connected to a secure network so that data is not attacked by any hacker or other third party. In addition, the shopping mall service providing apparatus 100 may include a plurality of database servers, and such a database server is separately connected to the shopping mall service providing apparatus 100 through any type of network connection including a distributed database server architecture. can be implemented as

The shopping mall service providing apparatus 100 may provide a product related web page corresponding to each of a plurality of different products to the user devices 10 and 11 accessing the shopping mall related web site, and based on the corresponding product related web page, It is possible to receive purchase information for a product selected by the user and process payment based on the purchase information to provide the user to purchase the product online.

In this case, the shopping mall service providing device 100 may generate a comparison product list based on a plurality of different product-related web pages visited by the user in the product purchase process, and provide the comparison product list to the user device 10 to In the process of deciding to purchase the purchased product, the user selects one or more different competing products from the list of comparison products that are the target of comparison with the purchased product other than the purchased product and is a competitor of the purchased product, which causes the user to consider whether to purchase the purchased product. Interface-related information for content creation may be provided to the user device 10 to generate content including product information for each of the purchased product and one or more competing products.

In addition, the user device 10 may display an interface for generating content based on the interface-related information, and generate content including a purchased product and a competing product based on a user input through the interface, at this time Information on the reason for purchasing (selecting) the purchased product according to the comparison result between the competing product and the purchased product may be further included in the content through the corresponding interface.

In addition, the shopping mall service providing apparatus 100 receives the corresponding content from the user device 10 and receives a separate bulletin board-related web page for content registration or a user for each web page corresponding to a plurality of different products included in the content. content can be registered, and through this, the user's content is provided to the other user's device 11 connected to the bulletin board-related web page or product-related web page, thereby eliminating the same concerns as the user in the process of purchasing the product included in the content. It can support other users to make decisions about purchase products easily.

In addition, the shopping mall service providing apparatus 100 provides other users with information related to competing products competing with the purchased products through the corresponding contents, thereby making them contemplate whether to purchase the purchased products. By providing information about the product, other users can obtain various product-related information similar to the purchased product without having to perform a separate search, thereby helping to facilitate purchase decisions.

Hereinafter, a detailed configuration of the shopping mall service providing apparatus 100 supporting a purchase decision according to an embodiment of the present invention based on the above configuration will be described.

2 is a block diagram of a shopping mall service providing apparatus 100 according to an embodiment of the present invention. As shown, the shopping mall service providing apparatus 100 includes a product information providing unit 110, a product list generating unit 120, It may include a content management unit 130 , a content registration unit 140 , a reward providing unit 150 , a payment processing unit 160 , and a product recommendation unit 170 .

Also, the shopping mall service providing apparatus 100 may include a product DB 101 storing product information for various products and a member DB 102 storing a plurality of member information corresponding to a plurality of different users, respectively.

In addition, a plurality of different web page related information constituting a shopping mall related web site may be stored in the product DB 101 , and the web site may include a landing page, a member registration related web page, a payment page, and a product related web page. It may be composed of various web pages such as (product page) and the like.

First, the product information providing unit 110 may provide a web page to the user device 10 connected to the shopping mall related website, and display the selected product related web page when selecting a product through the web page to the user device 10 . can be sent to

In addition, the product list generating unit 120 is a comparison product list including a plurality of different products based on a plurality of different product-related web pages accessed by the user device 10 in cooperation with the product information providing unit 110 . You can create comparison product list information for

In this case, the product list generator 120 may receive product selection information for a product selected by the user device 10 from a plurality of different product related web pages, and compare product list information based on the product selection information can also create

For example, the product list generating unit 120 uses a shopping cart function provided by a shopping mall-related website to store the comparison product list described above based on a plurality of different product-related product information stored in the shopping cart by the user according to product selection information. You can also create information.

In addition, the payment processing unit 160 may receive payment-related purchase information from the user device 10 when the user purchases a product through the payment-related web page by selecting a product purchase through the product-related web page in the user device 10 , , after generating payment information based on purchase information, it may communicate with a preset payment server to perform payment processing according to payment information.

In this case, the above-described payment server may include various servers such as a card company server, a payment gateway (PG) server, a mobile communication company server, and the like.

In addition, the payment information may include product information on the purchased product purchased by the user, the quantity of the purchased product, discount information applied to the payment discount of the purchased product, and payment method information on the payment method used for payment of the product. there is.

On the other hand, the content management unit 130 interlocks with the payment processing unit 160 to confirm that the product has been purchased when the user's payment processing corresponding to the user device 10 is completed, and when purchasing the product, according to the product purchase with the user device 10 . Interface-related information for generating product comparison-related content including one or more competing products to be compared with the purchased product that made the purchase of the purchased product hesitant in the purchase decision process of the purchased product and the reason for the purchase decision may be transmitted.

In this case, the interface-related information may be configured as a web page, and may be configured in the form of a separate pop-up window.

In addition, the content management unit 130 receives the comparison product list information generated based on a plurality of product related web pages visited by the user from the product list generation unit 120, and includes the comparison product list information in the interface related information. may be transmitted to the user device 10 .

In this case, the product list generation unit 120 identifies the purchased product in conjunction with the payment processing unit 160 , and is the same as the purchased product among a plurality of product lists generated according to different product-specific product pages accessed by the user device 10 . A product belonging to a category may be selected, and comparison product list information including product information for each product selected corresponding to the purchased product may be generated, and this may be provided to the content management unit 130 .

In addition, the comparison product list information may include product information corresponding to the purchased product.

On the other hand, when receiving interface-related information, the user device 10 displays an interface for generating product comparison-related content according to the interface-related information, displays comparison product list information through the corresponding interface, and based on the interface, the user According to a user input received through a user input unit configured in the device 10, product comparison-related content including one or more competing products selected from comparison product list information and purchase reasons for purchase products is generated to provide shopping mall service (100) can be sent to

In this case, the comparison product list information may include product information for each product included in the comparison product list information, and accordingly, the user device 10 displays contents including product information for one or more competing products selected by the user from the comparison product list information. can create

Also, the user device 10 may communicate with the shopping mall service providing device 100 to include product information on a purchased product in the corresponding content.

In this case, the content management unit 130 may transmit product information on the purchased product in advance by including the product information on the interface-related information, and through this, the user device 10 may generate content so that the purchased product and the competing product can be distinguished.

In the above configuration, a separate application unit may be configured in the user device 10 , and the application unit stores in advance interface related information identical to the interface related information provided from the shopping mall service providing device 100 , and stores product related web pages to communicate with the shopping mall service providing device 100 through a corresponding product related web page to output an interface according to the interface related information stored in advance when purchasing a product through the display unit of the user device 10, and display the corresponding interface according to the user input The above-described content may be generated based on the information input through the .

In this case, the application unit communicates with the shopping mall service providing device 100 through the user device communication unit to receive comparison product list information from the shopping mall service providing device 100 when purchasing a product, and displays the comparison product list information through the interface. can

Also, the application unit may include, in the above-described content, product information for one or more competing products selected by the user from the corresponding comparison product list information.

In this case, the application unit configured in the user device 10 includes a user device communication unit, a user device storage unit, a user device display unit, a user device voice output unit, a user input unit, a global positioning system (GPS) unit, and a sensor configured in the user device 10 . It may be configured as a user device control unit that controls various components of the user device 10, such as a unit, a camera unit, or the like, or may be composed of application-related data executed by the control unit and stored in the user device storage unit, and the application unit may be configured by the user Various operations described in the present invention may be performed based on data stored in the device storage unit.

Also, the corresponding application unit may display an interface according to the corresponding interface-related information in a separate pop-up window.

Meanwhile, in the above configuration, the interface-related information may be preset in a multiple-choice format for a plurality of different purchase reasons for the purchased product, and the application unit receiving the interface-related information through the user device 10 may relate to the interface. A device for providing a shopping mall service by displaying a plurality of preset different purchase reasons in a multiple-choice format according to information, identifying a purchase reason selected by the user from among a plurality of different purchase reasons, and generating content including the selected purchase reason (100) can be transmitted.

Meanwhile, the content registration unit 140 may receive product comparison-related content from the user device 10 , and may register the product comparison-related content in a preset web page composed of a corresponding content-related bulletin board.

In this case, the content registration unit 140 may store the corresponding content in the product DB 101 by matching information related to the web page in which the corresponding content is registered when registering the content.

In addition, the content registration unit 140 may identify a plurality of product pages that are product-related web pages corresponding to each of the purchased product and one or more competing products, based on product information included in the corresponding contents, and are displayed on each of the plurality of product pages. You can also register the corresponding content.

Accordingly, the other user device 11 accessing the web site provided by the shopping mall service providing device 100 and accessing the above-described content related bulletin board or product related web page transmits the content generated by the user device 10 to the shopping mall. It can be received from the service providing device 100 and displayed, and through this, other users who have the same or similar concerns as the user in the purchase decision process for the user's purchased product refer to the user's product comparison-related content for information about the purchased product. We can help you decide whether to buy or not.

In this case, the product information providing unit 110 may provide (transmit) a bulletin board-related web page or product page including the corresponding product comparison related content to the other user device 11 .

In addition, the product information providing unit 110 provides content request information for requesting a product selected by another user from the other user device 11 or content related to a product corresponding to a product page currently accessed by the other user device 11 . can receive, and when receiving the corresponding content request information, extract one or more contents including product information about the product corresponding to the requested information from the product DB 101 and transmit it to the other user device 11 .

Through this, the other user device 11 displays one or more contents received in response to the contents request information from the shopping mall service providing device 100, and compares products of a plurality of different users related to products that other users are interested in. Content can be provided to other users.

At this time, the product information providing unit 110 extracts from the product DB 101 one or more contents in which a product corresponding to the corresponding contents request information received from the other user device 11 is set as a purchase product, and the other user device 11 . can also be sent to

On the other hand, the reward providing unit 150 interlocks with the content registration unit 140 to receive product comparison related content from the user device 10 and is registered, based on the user identification information received from the user device 10 together with the corresponding content. In the member DB 102, the member information of the user corresponding to the user device 10 can be identified in the member DB 102, a reward is issued corresponding to the user's member information, and the issued reward is stored in the member information to provide the reward to the user. It can be paid in response and accumulated accumulated.

In this case, the reward may consist of points or coupons used for discounting payment costs when purchasing a product, and the amount of the reward provided when registering content may be preset in the reward providing unit 150 .

In addition, the product information for each product corresponding to the purchased product and one or more competing products included in the corresponding content includes link information to the web page of the product and detailed product information including product name, product price, product introduction, etc. And, the content may include user identification information (or member information) of the user who created the corresponding content.

Accordingly, the reward providing unit 150 receives the content registered in the product page, which is the bulletin board-related web page or the product-related web page, of the other user device 11, and is related to the content based on the product information included in the content. When a product related to content is purchased by accessing a web page of a purchased product or a competing product, the content associated with the purchased product of the other user device 11 may be identified by tracking the access path of the other user device 11 .

Through this, the reward providing unit 150 identifies the content that provided a link to the purchased product of the other user device 11 through the tracking of the access path to the other user device 11, and identifies the user who registered the content. Content can be identified based on user identification information included in the corresponding content, and a reward is generated in response to a user based on the identified user identification information, and content related to the purchase of another user device 11 from the member DB 102 Rewards can be accumulated in the member information of the user corresponding to the .

Through the above-described configuration, the shopping mall service providing apparatus 100 according to the present invention not only provides a reward when a user creates content that helps other users to purchase a product, but also provides a reward to a plurality of different users through the content. When the company purchases a product, it can continuously provide rewards to users, so users can receive continuous rewards through registering one content and use it for product discounts, allowing users to compare products and provide content related to purchase reasons. Not only can it be induced to actively create and register, but it can also improve the quality of product-related information by inducing product comparison and purchase reasons carefully.

In addition, the present invention provides support to facilitate the purchase decision of other users who are hesitant to purchase between a product to be purchased and a competing product under similar conditions through high-quality content related to product comparison and purchase reason registered by the user. In addition to this, it can introduce other competitive products with similar conditions to the specific purchased product, so users can easily search for the best product through the corresponding content without having to search for multiple products in a specific category they want to purchase. By supporting the decision to purchase products of can

3 is a diagram illustrating an operation of the apparatus 100 for providing a shopping mall service supporting a purchase decision according to an embodiment of the present invention. In the case of access, the product list generator 120 of the shopping mall service providing device 100 identifies a product page for each product accessed by the user device 10, and compares product list information for a plurality of products corresponding to the product page for each product. can create

In addition, when the user device 10 purchases a product from the product A related product page, the content management unit 130 of the shopping mall service providing device 100 generates the product list generation unit 120 to correspond to the user device 10 . Interface-related information including the comparison product list information and product information on product A, which is a purchased product, may be transmitted to the user device 10 .

In this case, the content management unit 130 may extract product information on the purchased product from the product DB 101 and include it in the interface-related information.

Accordingly, the application unit of the user device 10 displays an interface according to the interface-related information received from the shopping mall service providing device 100 through the display unit of the user device 10 upon completion of purchase of the product A, and the user device ( The one that competes with the purchased product selected by the user based on the information related to the purchase reason of the purchased product input through the corresponding interface according to the user input through the user input unit of 10) and the comparison product list information included in the corresponding interface-related information Content including product information for each competing product for each of the above competing products and product information for a purchased product set in the corresponding interface may be generated, and the content may be transmitted to the shopping mall service providing device 100 through the communication unit of the user device 10 . can

That is, the user device 10 may generate content including a competitive product competing with the purchased product and a purchase reason for the purchased product in the purchase decision process of the purchased product, and may transmit it to the shopping mall service providing device 100 .

Meanwhile, as shown in FIG. 4 , the content registration unit 140 of the shopping mall service providing apparatus 100 may register the content received from the user device 10 on a web page corresponding to a preset content-related bulletin board.

In addition, the content registration unit 140 may identify each of a purchased product and one or more competing products corresponding to the corresponding content based on the content, and each product corresponding to at least one of the purchased product and one or more competing products included in the corresponding content. Content received from the user device 10 may be registered on the product page.

Through this, the other user device 11 can access the web page or product page corresponding to the bulletin board and check the content generated by the user device 10 , and through this, the shopping mall service providing device 100 can be used by other users When purchasing a product, it is possible to refer to the corresponding content to support the decision to purchase a product easily.

In addition, as shown in FIG. 3 , the reward providing unit 150 of the shopping mall service providing apparatus 100 interworks with the contents registration unit 140 to transmit contents based on user identification information included in the contents when registering contents. After identifying the user corresponding to (10) and generating a reward for the identified user, it is stored in the member information of the corresponding user in the member DB 102 to pay and accumulate rewards.

In addition, as shown in FIG. 5 , the other user device 11 selects content included in a bulletin board-related web page or product page, and allows the user based on product information on a purchased product or competing product included in the corresponding content. It is possible to access a product page of a purchased product or a competing product corresponding to the registered content.

In this case, the product information for each product corresponding to each of the purchased product and the competing product included in the content may include link information linked to the product page, and the other user device 11 selects the corresponding link information to obtain information about the product selected by another user. You can access the product page.

Accordingly, when the other user device 11 accesses a product page through link information of a product included in the content and purchases a product, the reward providing unit 150 of the shopping mall service providing device 100 is configured to perform the payment processing unit 160 . The connection path of the other user's device 11 by interworking with the product list generator 120 to confirm the purchase of the product of the other user device 11 in conjunction with the other user device 11 and confirm the purchase of the product of the other user corresponding to the other user device 11 can be determined to identify the content corresponding to the access path.

Accordingly, the reward providing unit 150 may generate and pay a preset reward to the user who has registered the identified content in response to the purchase of the product of the other user device 11 , and accumulates the paid reward in the user's member information can be earned

In this case, the product list generation unit 120 writes the access information generation script whenever a browser running on the other user device 11 loads or unloads a web page of a web site related to a shopping mall. Previous URL information, current URL information generated by Access log information including information on a referrer value, etc. when visiting a web page can be received from the other user device 11 through It is possible to identify content that provides a link for accessing a product page related to another user's purchased product to the other user's device 11 by identifying the path.

Through this, the shopping mall service providing device 100 determines whether another user accessing the product page purchases the product based on the purchased product included in the content registered by the user or link information corresponding to each competing product, and provides the content of the user. When purchasing a corresponding product, a reward can be generated and paid in response to a user who has registered the content.

Through the above-described configuration, the shopping mall service providing apparatus 100 according to the present invention provides other users with content about the reason the user selects a purchased product between one or more competing products competing with the purchased product and the purchased product, and the corresponding Supporting other users who wish to purchase products corresponding to the contents to easily determine the product to be purchased, and at the same time, in addition to the rewards provided to users when registering contents, a plurality of different users who purchase products using contents registered by the user By paying an additional reward to the user every time the user purchases a product, it is possible to induce the user to actively register high-quality product comparison-related contents to obtain additional rewards. information of the shopping mall can be provided to users who use the shopping mall, thereby greatly improving the reliability of the shopping mall and the user's convenience in using the shopping mall.

On the other hand, the shopping mall service providing apparatus 100 supporting a purchase decision according to an embodiment of the present invention corresponds to a user who hesitates to purchase a product among a plurality of products based on the contents registered by a plurality of different users. By recommending a recommended product to a user, a user's purchase decision can be supported more easily, which will be described in detail with reference to FIG. 6 .

As shown in FIG. 6 , the shopping mall service providing apparatus 100 may further include a product recommendation unit 170 that recommends products according to a user's request, and the product recommendation unit 170 includes a product list generator ( 120 ) may receive comparison product list information generated based on product pages for a plurality of different products accessed by the user device 10 .

In addition, the product recommendation unit 170 matches a plurality of products included in the comparison product list information generated in response to the user device 10 in a preset number or more when receiving recommendation request information for product recommendation from the user device 10 . One or more different contents registered by other users may be extracted from the product DB 101 .

In other words, the product recommendation unit 170 compares the product information for each product included in the comparison product list information with the product information for each product included in the content registered by the other user device 11. The corresponding contents may be extracted from the product DB 101 as contents for product recommendation.

In this case, the product recommendation unit 170 transmits the comparison product list information to the user device 10 in response to the recommendation request information received from the user device 10 , and the user device 10 selects the comparison product list information from the selected information. Selection information for one or more products may be received, and content including product information for each product identical to one or more products included in the selection information may be extracted from the product DB 101 .

Also, the recommendation request information may include product information of interest on the product of interest selected by the user, and the product recommendation unit 170 may extract content including the information on the product of interest from the product DB 101 .

Thereafter, the product recommendation unit 170 collects a plurality of contents extracted from the product DB 101 in response to the request information, identifies purchased products from each of the collected contents, and calculates the number for each different purchased product. Accordingly, based on the plurality of collected contents, the purchased product purchased the most may be determined as the recommended product.

As an example, the product recommendation unit 170 identifies a purchased product from a plurality of contents collected in response to the recommendation request information of the user device 10 as shown, and is configured for a plurality of different users according to the plurality of contents. A product A, which is a purchase product determined to be purchased the most among purchase products, may be determined as a recommended product.

Thereafter, the product recommendation unit 170 may transmit product information on the product determined as the recommended product to the user device 10 as recommended product information, and through this, a plurality of different products from among a plurality of different products that the user is comparing products to. By providing the most selected (purchased) product by other users as a recommended product to the user, the user can easily determine a purchase target product from among a plurality of different products in a purchase conflict.

Through the above-described configuration, the present invention analyzes a recommended product based on the purchase decision results of a plurality of different users who have experienced the same purchase conflict for a plurality of different products with which the user is experiencing a purchase conflict, and then provides the user with a purchase conflict. By recommending a recommended product, it is possible to support the user to determine an optimal product from among a plurality of different products without difficulty.

In addition, when receiving the recommended product information, the user device 10 may access a product page corresponding to the recommended product and purchase a product based on link information included in the recommended product information, and the reward providing unit 150 may provide a product list When a product purchase of the user device 10 is confirmed based on the recommended product information in conjunction with at least one of the generation unit 120, the payment processing unit 160, and the product recommendation unit 170, the information collected corresponding to the recommended product information is collected. A reward may be paid to a plurality of users respectively corresponding to a plurality of contents.

Meanwhile, in the above configuration, the user device 10 includes a user device communication unit, a user device storage unit, a user device display unit, a user device voice output unit, and a user device control unit. Not all of the components of the user device 10 are essential components, and the user device 10 may be implemented by more components than the components of the user device 10 , and the user device 10 may be implemented with fewer components. (10) may be implemented.

The user equipment communication unit communicates with any internal component or at least one external terminal through a wired/wireless communication network. In this case, any external terminal may include the shopping mall service providing apparatus 100 , a payment server, and the like. Here, as wireless Internet technologies, wireless LAN (WLAN), DLNA (Digital Living Network Alliance), WiBro (Wireless Broadband: Wibro), WiMAX (World Interoperability for Microwave Access: Wimax), HSDPA (High Speed Downlink Packet Access) ), High Speed Uplink Packet Access (HSUPA), IEEE 802.16, Long Term Evolution (LTE), Long Term Evolution-Advanced (LTE-A), Wireless Mobile Broadband Service (WMBS), etc. In this case, the user device communication unit transmits and receives data according to at least one wireless Internet technology within a range including Internet technologies not listed above. In addition, short-range communication technologies include Bluetooth, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra Wideband (UWB), ZigBee, and Near Field Communication (NFC). , Ultra Sound Communication (USC), Visible Light Communication (VLC), Wi-Fi (Wi-Fi), Wi-Fi Direct (Wi-Fi Direct), etc. may be included. In addition, wired communication technologies include wired LAN (Local Area Network), wired WAN (Wide Area Network), Power Line Communication (PLC), USB communication, Ethernet, serial communication, and optical/ A coaxial cable and the like may be included.

Also, the user device communication unit may mutually transmit information with an arbitrary terminal through a universal serial bus (USB).

In addition, the user equipment communication unit is a mobile communication technology standards or communication methods (eg, Global System for Mobile communication (GSM), CDMA (Code Division Multi Access), CDMA2000 (Code Division Multi Access 2000), EV-DO) (Enhanced Voice-Data Optimized or Enhanced Voice-Data Only), Wideband CDMA (WCDMA), High Speed Downlink Packet Access (HSDPA), High Speed Uplink Packet Access (HSUPA), Long Term Evolution (LTE), Long Term Evolution (LTE-A) Term Evolution-Advanced), etc.) transmits and receives wireless signals to and from the base station, the shopping mall service providing apparatus 100, the payment server 400, and the like on a mobile communication network.

In addition, the user device communication unit receives interface related information, web page related information, content, or payment information transmitted from the shopping mall service providing device 100 under the control of the user device controller.

The user device storage unit stores various user interfaces (UIs), graphic user interfaces (GUIs), and the like.

In addition, the user device storage unit stores data and programs necessary for the user device 10 to operate.

That is, the user device storage unit may store a plurality of application programs (or applications) driven in the user device 10 , data for operation of the user device 10 , and commands. At least some of these application programs may be downloaded from an external service providing device through wireless communication. In addition, at least some of these application programs may exist on the user device 10 from the time of shipment for basic functions (eg, incoming calls, outgoing functions, message reception, and outgoing functions) of the user device 10 . Meanwhile, the application program may be stored in the user device storage unit, installed in the user device 10 , and driven to perform an operation (or function) of the user device 10 by the user device controller.

In addition, the user device storage unit is a flash memory type (Flash Memory Type), a hard disk type (Hard Disk Type), a multimedia card micro type (Multimedia Card Micro Type), a card type memory (eg, SD or XD memory, etc.) , magnetic memory, magnetic disk, optical disk, random access memory (RAM), static random access memory (SRAM), read-only memory (ROM), electrically erasable programmable read-only memory (EEPROM), programmable memory (PROM) Read-Only Memory) may include at least one storage medium. In addition, the user device 10 may operate a web storage that performs a storage function of the user device storage on the Internet, or may operate in connection with the web storage.

Also, the user device storage unit may store the interface related information, web page related information, content or payment information received through the user device communication unit under the control of the user device controller.

The user device display unit may display various contents such as various menu screens by using a user interface and/or a graphic user interface stored in the user device storage unit under the control of the user device control unit. Here, the content displayed on the display unit of the user device includes various text or image data (including various information data) and a menu screen including data such as icons, list menus, and combo boxes. Also, the user device display unit may be a touch screen.

In addition, the display unit of the user device includes a liquid crystal display (LCD), a thin film transistor liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), and a flexible display (Flexible Display). Display), a three-dimensional display (3D display), an e-ink display (e-ink display), may include at least one of LED (Light Emitting Diode).

Also, the user device display unit may be configured as a stereoscopic display unit for displaying a stereoscopic image.

A three-dimensional display method such as a stereoscopic method (glasses method), an auto stereoscopic method (glasses-free method), or a projection method (holographic method) may be applied to the stereoscopic display unit.

In addition, the user device display unit displays the interface related information, web page related information, content or payment information received through the user device communication unit under the control of the user device control unit.

In this case, the user device display unit may output a payment interface including the corresponding payment information for payment processing of the corresponding payment information by the user device control unit.

The user equipment audio output unit outputs audio information included in the signal processed by the user equipment control unit. Here, the user device voice output unit may include a receiver, a speaker, a buzzer, and the like.

In addition, the user equipment voice output unit outputs a guide voice generated by the user equipment control unit.

Also, the user equipment voice output unit may output voice information corresponding to information received through the communication unit under the control of the user equipment control unit.

The user equipment control unit executes an overall control function of the user equipment 10 .

In addition, the user equipment control unit executes the overall control function of the user equipment 10 by using the program and data stored in the user equipment storage unit. The user device control unit may include RAM, ROM, CPU, GPU, and a bus, and the RAM, ROM, CPU, GPU, etc. may be connected to each other through a bus. The CPU can access the user device storage unit to perform booting using the O/S stored in the user device storage unit, and perform various operations using various programs, contents, data, etc. stored in the user device storage unit. can

In this case, the user device control unit may be an application unit configured in the user device 10 described above, and the application unit may be composed of application-related data stored in the user device storage unit and configured as an application executed by the user device control unit. Of course.

In addition, the user device control unit performs a membership registration procedure for the user of the corresponding user device 10 by interworking with the shopping mall service providing device 100 .

In addition, when performing the membership registration procedure, the user device control unit must complete the authentication function through the identification means (eg, mobile phone, credit card, i-PIN, e-mail, etc.) to complete the membership registration procedure for the shopping mall service providing device 100 can be completed normally.

In addition, the user device control unit may transmit payment method information in response to the information received from the shopping mall service providing device 100 , and the payment method information includes payment method related information, purchase information, payment information, and information of the user device 10 . It may include identification information and the like. Here, the identification information of the user device 10 includes a mobile directory number (MDN), mobile IP, mobile MAC, subscriber identity module (Sim) card unique information, serial number, and the like.

In addition, when the user of the user device control unit is not a member registered in advance with the shopping mall service providing device 100 , the user device control unit determines the corresponding user based on the guide information related to membership registration provided from the shopping mall service providing device 100 . A member registration procedure for the device 10 (or the user of the corresponding user device 10) is performed.

In addition, when the user device control unit generates payment method information, one payment card (or unique identification information of the payment card) selected from among a plurality of payment cards registered (or issued) in a specific app installed in advance on the user device 10 . check

Also, the user device controller may check a payment card selected from the list of recommended cards transmitted from the shopping mall service providing device 100 .

In addition, the user device control unit includes one or more cards to which the corresponding benefit information can be applied from among a plurality of payment cards previously registered in the user device 10 based on one or more benefit information provided from the shopping mall service providing device 100 . A corresponding recommended card list may be generated, and the generated recommended card list may be displayed on the display unit of the user device. In addition, one payment card selected from a list of recommended cards displayed on the display unit of the user device may be checked. Here, the benefit information includes coupon information, membership benefit information, discount benefit information, and the like.

Also, the user device control unit receives a personal identification number (PIN) according to a user input through a specific app pre-installed on the user device 10 . Here, the PIN number may be a PIN number corresponding to the confirmed payment card type.

In addition, the user device control unit transmits payment method information including the checked payment card type (or unique identification information of the payment card), PIN number, and identification information of the user device 10 through the user device communication unit to the shopping mall service providing device ( 100) to the

In addition, the user device 10 may further include an interface unit (not shown) serving as an interface with all external devices connected to the user device 10 . For example, the interface unit includes a wired/wireless headset port, an external charger port, a wired/wireless data port, a memory card port, a port for connecting a device equipped with an identification module, and an audio I/O ( Input/Output) port, video I/O (Input/Output) port, earphone port, etc. may be configured. Here, the identification module is a chip storing various information for authenticating the usage right of the user device 10 , and includes a user authentication module (UIM), a subscriber identity module (SIM), and universal user authentication. It may include a module (Universal Subscriber Identity Module: USIM) and the like. Also, the device provided with the identification module may be manufactured in the form of a smart card. Accordingly, the identification module may be connected to the user device 10 through the port. Such an interface unit receives data or power from an external device and transmits it to each component inside the user device 10 , or allows data inside the user device 10 to be transmitted to an external device.

In addition, when the user device 10 is connected to an external cradle, the interface unit becomes a passage through which power from the cradle is supplied to the corresponding user device 10, or various command signals input from the cradle by the user to the corresponding user device. (10) can be a passageway. Various command signals or corresponding power input from the cradle may be operated as signals for recognizing that the user device 10 is correctly mounted on the cradle.

In addition, the user device 10 includes an input unit ( not shown) may be further included.

The input unit is a means for receiving at least one of a user's command, selection, data, and information, and may include a plurality of input keys and function keys for receiving numeric or character information and setting various functions.

In addition, the input unit includes a key pad, a dome switch, a touch pad (static pressure/capacitance), a touch screen, a jog wheel, a jog switch, a jog shuttle, and a mouse. , various devices such as a stylus pen, a touch pen, and the like may be used. In particular, when the user device display unit is formed in the form of a touch screen, some or all of the input functions may be performed through the user device display unit.

In addition, each component (or module) of the user device 10 may be software stored in a memory (or a user device storage unit) of the user device 10 . The memory may be an internal memory of the user device 10 , an external memory, or another type of storage device. Also, the memory may be a non-volatile memory. Software stored on the memory may include a set of instructions that, when executed, cause the user device 10 to perform specific operations.

7 is a flowchart of a product comparison service providing method of the shopping mall service providing apparatus 100 communicating with the user device 10 and providing a shopping mall related web page according to an embodiment of the present invention.

First, the shopping mall service providing apparatus 100 may generate comparison product list information by checking a plurality of products selected by the user through the user device 10 ( S1 ).

In addition, the shopping mall service providing device 100 transmits the comparison product list information to the user device 10 by including the comparison product list information in the interface related information for inputting the purchase reason for the purchased product when the user device 10 purchases a product through the product related web page. can be (S2).

Thereafter, the shopping mall service providing apparatus 100 includes product information on each of the competing product and the purchased product selected by the user based on the information on the purchase reason of the purchased product and the comparison product list information from the user device 10, and includes an interface The content generated through the related information may be received (S3) and registered in the content related web page (S4).

Next, the shopping mall service providing device 100 pays a reward corresponding to the user of the user device 10 after registering the content (S5) or the other user device 11 based on the purchased product or competitive product related information included in the content By accessing a web page related to a purchased product or a competing product, when purchasing a product (S6), a reward may be paid in response to the user of the user device 10 who has registered the content (S5).

In addition, the shopping mall service providing device 100 provides product information corresponding to a product page accessed by the other user device 11 or a product selected by the other user device 11 when a content request is received from the other user device 11 after content registration. is included and may provide one or more contents generated by each of a plurality of different users to the other user device 11 .

As described above, the present invention supports a user to generate content including a reason for purchasing a product competing with the purchased product and a competitive product competing with the purchased product when purchasing a product, and compares a plurality of products related to the corresponding content while selecting the purchased product. By providing product comparison-related contents created by a plurality of different users to other users who cannot make a decision, it supports easy product purchase decisions, and at the same time, other users can easily refer to the contents without having to search for a separate product to find products of interest and products. By supporting the acquisition of information on various related products, it is possible to determine and purchase the optimal product.

In addition, the present invention allows the user to generate the purchase product by adding the purchase reason to the contents including the competing product competing with the purchased product, and provides the corresponding contents to other users by referring to the purchase reason when another user purchases the product. We can help you make efficient purchasing decisions.

In addition, the present invention provides a reward to a user who induces another user's purchase decision when another user purchases the same product as the user's purchased product through the user-generated content including the purchased product, the competing product, and the purchase reason to purchase the product By providing it for use at a discount, inducing users to actively create content related to the purchased product to secure a variety of product-related contents, by sharing product-related information through the corresponding contents, all users using the shopping mall service receive the best product By supporting the purchase of a shopping mall and encouraging users to promote the purchase of other users' products through the corresponding contents, it can be supported to significantly improve the usage rate of the shopping mall.

The user device 10 and the shopping mall service providing apparatus 100 described above may be implemented as hardware components, software components, and/or a combination of hardware components and software components.

In addition, the components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array (FPA), and a programmable logic unit (PLU). unit), a microprocessor, or any other device capable of executing and responding to instructions, may be implemented using one or more general purpose or special purpose computers.

The user device 10 and the shopping mall service providing apparatus 100 may execute an operating system (OS) and one or more software applications executed on the operating system.

In addition, the user device 10 and the shopping mall service providing device 100 may access, store, manipulate, process, and generate data in response to the execution of the software.

For convenience of understanding, each of the components is sometimes described as being used one, but those of ordinary skill in the art will recognize that the processing device includes a plurality of processing elements and/or a plurality of types of processing. It can be seen that elements can be included.

For example, the user device 10 and the shopping mall service providing apparatus 100 may include a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as parallel processors.

The software may include a computer program, a code, an instruction, or a combination of one or more thereof, and the user device 10, the shopping mall service providing device 100 and various servers as desired They can be made to operate or command independently or collectively.

The software and/or data may be interpreted by the user device 10 and the shopping mall service providing device 100 or provide instructions or data to the user device 10 and the shopping mall service providing device 100, any type of machine , a component, a physical device, virtual equipment, a computer storage medium or device, or a transmitted signal wave, either permanently or temporarily.

The software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored in one or more computer-readable recording media.

The shopping mall service providing method supporting the purchase decision according to the embodiment of the present invention described in the above embodiment can be written as a computer program, and codes and code segments constituting the computer program can be easily prepared by a computer programmer in the field. can be inferred. In addition, the computer program is stored in a computer readable media, and is read and executed by a computer or the user device 10 and the shopping mall service providing device 100 according to the embodiment of the present invention. Thus, it is possible to implement a method of providing a shopping mall service that supports a purchase decision.

The information storage medium includes a magnetic recording medium, an optical recording medium, and a carrier wave medium. A computer program for implementing the method for providing a shopping mall service supporting a purchase decision according to an embodiment of the present invention may be stored and installed in the internal memory of the user device 10 and the shopping mall service providing device 100 . Alternatively, an external memory such as a smart card storing and installing a computer program implementing a method for providing a shopping mall service supporting a purchase decision according to an embodiment of the present invention is interfaced with the user device 10 and the shopping mall service providing device 100 ) can also be installed.

The various devices and components described herein may be implemented by hardware circuitry (eg, CMOS-based logic circuitry), firmware, software, or a combination thereof. For example, it may be implemented using transistors, logic gates, and electronic circuits in the form of various electrical structures.

Those of ordinary skill in the art to which the present invention pertains may modify and modify the above-described contents without departing from the essential characteristics of the present invention. Accordingly, the embodiments disclosed in the present invention are not intended to limit the technical spirit of the present invention, but to explain, and the scope of the technical spirit of the present invention is not limited by these embodiments. The protection scope of the present invention should be construed by the following claims, and all technical ideas within the scope equivalent thereto should be construed as being included in the scope of the present invention.

When a user purchases a product, the present invention supports the creation of content including the reason for purchasing the product and the competitive product competing with the purchased product, and other users who cannot determine the purchase product while comparing a plurality of products related to the corresponding content Provides product comparison-related content created by a plurality of different users to users to facilitate product purchase decisions, while allowing other users to easily refer to the content without having to search for a separate product to provide information on various products related to products of interest. By supporting the acquisition of information, it is supported to determine and purchase an optimal product, and can be widely used in a shopping mall service field, a customized service provision field, and the like.

10: user device 11: other user device
100: shopping mall service providing device
110: product information providing unit 120: product list generation unit
130: content management unit 140: content registration unit
150; Rewards providing unit 160: payment processing unit
170: product recommendation unit

Claims (10)

A method of providing a product comparison service of a shopping mall service providing device communicating with a user device and providing a shopping mall related web page, the method comprising:
generating comparison product list information by checking a plurality of products selected by the user through the user device;
transmitting the comparison product list information to the user device by including the comparison product list information in interface-related information for inputting the purchase reason of the purchased product when purchasing the product; and
The content is received from the user device by receiving the content generated through the interface-related information and including product information on each of the competing products and purchased products selected by the user based on the information on the purchase reason and the comparison product list information from the user device. registering on the relevant web page;
The step of registering in the content-related web page,
Identifying a plurality of product pages that are product-related web pages respectively corresponding to the selected competitive product and purchased product based on product information included in the contents, and registering the contents in each of the plurality of product pages; ,
After the step of registering on the content-related web page,
generating comparison product list information corresponding to the other user device by communicating with the other user device; and
When receiving request information for product recommendation from the other user device, comparing a plurality of products included in the comparison product list information corresponding to the other user device with a plurality of products included in the content received from the user device, If the comparison result is the same, the content is extracted as content for product recommendation, and the content is extracted as content for product recommendation in response to the request information and collected together with other collected content, and purchased products from each of the plurality of collected contents The product comparison service providing method supporting purchase decision, characterized in that it further comprises the step of identifying and providing recommended product information on the most purchased product to the other user device. ◈Claim 2 was abandoned when paying the registration fee.◈ The method of claim 1,
After the content registration, a reward is paid in response to the user of the user device, or the other user device accesses the purchased product or the competing product related web page based on the purchased product or the competitive product related information included in the content and accumulatively accumulating by paying a reward corresponding to the user of the user device who has registered the content when purchasing the product. ◈Claim 3 has been abandoned at the time of payment of the registration fee.◈ The method of claim 1,
When the content is requested from the other user device after the content registration, product information corresponding to a product page accessed by the other user device or a product selected by the other user device is included, and one generated by each of a plurality of different users The product comparison service providing method supporting a purchase decision, characterized in that it further comprises the step of providing the above contents to the other user device. delete A shopping mall service providing device communicating with a plurality of user devices through a communication network and supporting a purchase decision to provide a shopping mall related website, the device comprising:
a product information providing unit that provides a product related web page to a user device accessing the website;
a product list generation unit that works in conjunction with the product information providing unit to generate product-related web pages for each product accessed by the user or comparison product list information for a product selected by the user;
When the user purchases the product through the web page, the user device includes the comparison product list information, and an interface for generating content about a competitive product competing with the purchased product in the user's purchase decision process and the reason for purchasing the purchased product a content management unit for transmitting related information to the user device; and
Receive the content from the user device that has generated content including information on the purchased product and one or more competing products selected from the comparison product list information using the interface, and display the content on a web page related to the content and a content registration unit that registers and provides the content to other user devices,
The content registration unit includes a plurality of product-related web pages corresponding to the purchased product and one or more competing products, respectively, based on information on the purchased product and one or more competing products selected from the comparison product list information included in the contents. Identifies the product page of, and registers the content on each of the plurality of product pages,
The product list generation unit generates comparison product list information corresponding to the other user device through communication with the other user device in cooperation with the product information providing unit,
When receiving request information for product recommendation from the other user device, comparing a plurality of products included in the comparison product list information corresponding to the other user device with a plurality of products included in the content received from the user device, If the comparison result is the same, the content is extracted as content for product recommendation, and the content is extracted as content for product recommendation in response to the request information and collected together with other collected content, and purchased products from each of the plurality of collected contents and a product recommendation unit for identifying and providing recommended product information on the most purchased product to the other user device. ◈Claim 6 was abandoned when paying the registration fee.◈ 6. The method of claim 5,
The content management unit transmits the interface-related information preset in a multiple-choice format for a plurality of different purchase reasons to the user device to select any one of the plurality of purchase reasons in the user device to generate the content A shopping mall service providing device supporting a purchase decision, characterized in that. ◈Claim 7 was abandoned at the time of payment of the registration fee.◈ 6. The method of claim 5,
When the content is registered in conjunction with the content registration unit, a reward is paid in response to a user of the user device, or the other user device provides the purchased product or the competition based on information related to the purchased product or the competitive product included in the content. The shopping mall service providing device supporting purchase decision, further comprising: a reward providing unit for accumulatively accumulating by paying a reward corresponding to a user of the user device who has registered the content when purchasing a product by accessing a product-related web page. delete delete delete

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