KR101796313B1 - Mobile communication terminal and control method thereof - Google Patents

Abstract

A mobile communication terminal according to an embodiment of the present invention includes a download URL (Uniform Resource Locator) that can download the application to the server when the content is received from the server, And a driving module for extracting information from the contents and driving the application on the basis of the information, wherein the contents allow the user to use the mobile communication terminal to make a call to an identification number The server may identify the user and the goods and may include the user information and the goods information as contents generated by the server based on the user.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention [0001] The present invention relates to a mobile communication terminal,

One embodiment of the present invention relates to a mobile communication terminal and a control method thereof, which are formed to be able to purchase a product by viewing an identification number displayed on a product.

A smart phone is an intelligent phone that adds a computer support function to a mobile phone. Typically, smartphones are equipped with various interfaces that are convenient to use, such as a hand-held input device and a touch screen, while some of the functions of a personal digital assistant (PDA), an internet function, or a remote control are added. In addition, the smart phone is connected to the Internet and a computer with the support of the wireless Internet function, and functions as a terminal for executing e-mail, web browsing, faxing, online banking, or a game. In addition, it has a standardized format or a dedicated operating system (OS) to accommodate various functions.

At present, QR code is displayed on the advertisement by facilitating the spread of smartphone, so that access to the information about the advertisement is facilitated, and when the QR code is taken immediately, the user can access the web page or go to the application installation screen. And the purchase of offline goods can also be done in smartphone using QR code.

Particularly, when a consumer wishes to repurchase a consumable item, the consumer purchases the same product, the capacity and the price. If the repetitive product is searched again and the price is compared, the unnecessary process is repeated .

Accordingly, it is possible to consider a method of selling a product more efficiently by using a mark displayed on the product and a smart phone, while having advantages of the online advertisement and the offline advertisement.

It is an object of the present invention to provide a mobile communication terminal and a control method thereof that can purchase a product more efficiently by a method different from the existing one.

In order to achieve the above object, a mobile communication terminal according to an embodiment of the present invention, when receiving a content from a server, confirms whether an application related to the content is installed, A confirmation module for requesting a download URL (Uniform Resource Locator) for downloading an application, and a drive module for extracting information from the content and driving the application on the basis of the information, The server identifies the user and the commodity, and when the server attempts to make a call to the identification number displayed on the specific commodity, the server identifies the user and the commodity, have.

According to an example of the present invention, the server includes a first storage unit storing the identification number and information on the goods so that the goods can be matched with the identification number, and the server stores the goods and the user And a second storage unit storing information on the goods and the user so as to be matched.

According to an embodiment of the present invention, the information processing apparatus further includes a controller for controlling the confirmation module and the drive module, wherein the controller extracts information on the goods from the contents, It can be displayed on the display of the application.

According to an example of the present invention, the server updates the location information of the user received from the mobile communication base station to the content and transmits the updated content to the mobile communication terminal, and the control unit transmits the location information of the user, If the user matches the delivery destination of the product received from the storage unit and matches the delivery destination, the display unit may display the user's location information including the location information of the user on the display window of the application.

According to an example of the present invention, when the server receives a purchase request from the user, the server updates the information of the second storage unit, generates a purchased content based on the updated content, and transmits the purchased content to the mobile communication terminal, Extracts and stores the user information and the product information from the purchased content, and when the user attempts to re-call the identification number, the call connection is blocked, and the previously stored user information and the product information And transmit the generated content to the server and then request the server to transmit the generated content.

According to another embodiment of the present invention, when a call connection is attempted to an identification number displayed on a product, it is judged whether or not to re-purchase through the identification number. In case of a re-purchase, Transmitting the stored information of the user and product information to the server and requesting transmission of the generated content based on the stored information or requesting transmission of the content including the user information and the product information from the server when the re- A control method of a mobile communication terminal is disclosed.

The mobile communication terminal and its control method according to at least one embodiment of the present invention configured as described above can sell products using the smart phone more efficiently while having the advantages of online advertisement and offline advertisement.

In addition, it is very useful for consumers and sellers because it saves cost and time for repurchase.

Since the seller repeatedly purchases the same merchandise, the customer with higher loyalty can be easily secured.

Brief Description of the Drawings Fig. 1 is an exemplary diagram for explaining a control method of a mobile communication terminal according to an embodiment of the present invention; Fig.
2 is a block diagram of a mobile communication terminal according to an embodiment of the present invention;
3 is a flowchart illustrating a method of controlling a mobile communication terminal according to an embodiment of the present invention.
4 is a block diagram of a content providing server according to an embodiment of the present invention;
5 is a view showing an example of constituting the analysis unit shown in Fig.
6 is a view showing an example of constituting the changing unit shown in Fig. 4. Fig.
FIG. 7 and FIG. 8 are flowcharts showing operations of a content providing server according to an embodiment of the present invention. FIG.

Hereinafter, a mobile communication terminal and a control method thereof according to the present invention will be described in detail with reference to the drawings. The suffix "module" and " part "for the components used in the following description are given or mixed in consideration of ease of specification, and do not have their own meaning or role. In the present specification, the same or similar reference numerals are given to different embodiments in the same or similar configurations. As used herein, the singular forms "a", "an" and "the" include plural referents unless the context clearly dictates otherwise.

The mobile communication terminal described in this specification may include a mobile phone, a smart phone, a laptop computer, a digital broadcasting terminal, a PDA (Personal Digital Assistants), a PMP (Portable Multimedia Player), navigation and the like. However, the technical idea described in this specification can be applied to fixed terminals such as a digital TV, a desktop computer and the like.

FIG. 1 is a diagram for explaining a control method of a mobile communication terminal according to an embodiment of the present invention. Referring to FIG.

It may happen that the user wants to purchase the same product again after purchasing the product online or offline. An object of the present invention is to provide a method of easily purchasing the same product when an identification number is displayed on a wrapping paper of a product and the user simply dials the identification number displayed on the wrapping paper of the product.

Referring to FIG. 1, an identification number 12 for purchasing a product on the wrapping paper 11 of the product 10 may be displayed. When the user makes a call to the identification number 12 using the mobile communication terminal possessed by the user, the push message 202 is displayed on the mobile communication terminal 200. When the user touches the push message, A series of processes for purchasing the product are performed.

Through such a method, the user can more easily purchase the goods, the seller who sells the goods can secure an excellent customer with high loyalty, and the cost for the distribution and advertising of the goods can be reduced.

Hereinafter, a configuration of a mobile communication terminal configured to be purchased through the above-described method, and a control method of a mobile communication terminal including a series of steps will be described.

2 is a block diagram of a mobile communication terminal according to an embodiment of the present invention.

Referring to FIG. 1, the mobile communication terminal may include a communication unit, an input unit, an output unit, a storage unit, a sensing unit, an interface unit, a user input unit, a control unit, and a power supply unit.

The communication unit 210 is a unit for communicating wirelessly between the mobile communication terminal 200 and the content providing system or between the mobile communication terminal 200 and the wireless communication system or between the mobile communication terminal 200 and the mobile communication terminal 200 Or < / RTI > For example, the communication unit 210 may include at least one of a broadcast receiving module, a mobile communication module, a wireless Internet module, a short distance communication module, and a location information module.

The broadcast receiving module receives broadcast signals and / or broadcast-related information from an external broadcast management server through a broadcast channel.

For example, the broadcast receiving module may be a Digital Multimedia Broadcasting-Terrestrial (DMB-T), a Digital Multimedia Broadcasting-Satellite (DMB-S), a Media Forward Link Only (DVF-H), a Digital Video Broadcast- , Integrated Services Digital Broadcast-Terrestrial (ISDB-T), or the like. Of course, the broadcast receiving module may be configured to be suitable for other broadcasting systems as well as the digital broadcasting system described above.

The broadcast signal and / or broadcast related information received through the broadcast receiving module may be stored in the storage unit 240.

The mobile communication module transmits and receives radio signals to and from at least one of a base station, an external terminal, and a server on a mobile communication network. The wireless signal may include various types of data depending on a voice call signal, a video call signal or a text / multimedia message transmission / reception.

The mobile communication module is configured to implement a video communication mode and a voice communication mode. The video call mode refers to a state of talking while viewing a video of the other party, and the voice call mode refers to a state in which a call is made without viewing the other party's video. In order to implement the video communication mode and the voice communication mode, the mobile communication module is configured to transmit and receive at least one of voice and image.

The wireless Internet module refers to a module for wireless Internet access, and may be built in or externally attached to the mobile communication terminal 200. Examples of the wireless Internet technology include a wireless LAN (WLAN), a wireless fidelity (WiFi) direct, a DLNA (Digital Living Network Alliance), a Wibro (Wireless broadband), a Wimax (World Interoperability for Microwave Access), HSDPA Can be used.

The short-range communication module is a module for short-range communication. Bluetooth ™, Radio Frequency Identification (RFID), Infrared Data Association (IrDA), Ultra Wideband (UWB), ZigBee, NFC (Near Field Communication), etc. are used as short range communication technology .

The location information module is a module for acquiring the location of the mobile communication terminal. Typical examples thereof include a Global Position System (GPS) module or a WiFi (Wireless Fidelity) module.

The input unit 220 is for inputting an audio signal or a video signal, and may include a camera and a microphone. The camera processes image frames such as still images or moving images obtained by the image sensor in the video communication mode or the photographing mode. The processed image frame can be displayed on the display unit.

The image frame processed by the camera may be stored in the storage unit 240 or may be transmitted to an external device through the communication unit 210. [ Further, the position information of the user and the like can be calculated from the image frame obtained by the camera. Two or more cameras may be provided depending on the usage environment.

The microphone receives an external acoustic signal by a microphone in a communication mode, a recording mode, a voice recognition mode, and the like and processes it as electrical voice data. The processed voice data can be converted into a form that can be transmitted to the mobile communication base station through the mobile communication module and output when it is in the call mode. A variety of noise canceling algorithms may be implemented in the microphone to remove noise generated in receiving an external acoustic signal.

The user input unit 270 generates input data according to a control command for controlling the operation of the mobile communication terminal 200 applied by the user. The user input unit 270 may include a key pad, a dome switch, a touch pad (static / static), a jog wheel, a jog switch, and the like.

The sensing unit (or sensing unit) 250 may sense the position of the mobile communication terminal 200, the position of the mobile communication terminal 200, the presence of a user, the orientation of the mobile communication terminal, acceleration / deceleration of the mobile communication terminal, (Or a sensing signal) for controlling the operation of the mobile communication terminal 200 by sensing the current state of the terminal 200. [ For example, the sensing unit 250 may detect whether the slide phone is opened or closed when the mobile communication terminal 200 is in the form of a slide phone. The sensing unit 250 may sense whether the power supply unit 290 is powered on or whether the external unit of the interface unit 260 is connected.

The output unit 230 is for generating an output related to a visual, auditory or tactile sense. The output unit 230 may include a display unit, an audio output module, an alarm unit, and a haptic module.

The display unit displays (outputs) information to be processed by the mobile communication terminal 200. For example, when the mobile communication terminal is in the call mode, a UI (User Interface) or GUI (Graphic User Interface) related to the call is displayed. When the mobile communication terminal 200 is in the video communication mode or the photographing mode, the display unit displays the photographed and / or received video or UI and GUI.

The display unit includes a liquid crystal display (LCD), a thin film transistor-liquid crystal display (TFT LCD), an organic light-emitting diode (OLED), a flexible display, A 3D display, and an e-ink display.

Some of these displays may be transparent or light transmissive so that they can be seen through. This can be referred to as a transparent display, and a typical example of the transparent display is TOLED (Transparent OLED) and the like. The rear structure of the display portion may also be configured as a light transmission structure. With this structure, the user can see an object located behind the terminal body through the area occupied by the display unit of the terminal body.

According to the embodiment of the mobile communication terminal 200, there may be two or more display units. For example, in the mobile communication terminal 200, a plurality of display units may be disposed on one surface or may be disposed integrally with each other, or may be disposed on different surfaces.

Also, the display unit may be configured as a stereoscopic display unit for displaying a stereoscopic image.

On the other hand, in a case where a display unit and a sensor (hereinafter, referred to as 'touch sensor') that detects a touch operation form a mutual layer structure (hereinafter referred to as a 'touch screen'), the display unit may be used as an input device . The touch sensor may have the form of, for example, a touch film, a touch sheet, a touch pad, or the like.

The touch sensor may be configured to convert a change in a pressure applied to a specific portion of the display portion or a capacitance occurring in a specific portion of the display portion into an electrical input signal. The touch sensor can be configured to detect not only the position and area where the touch object is touched on the touch sensor but also the pressure at the time of touch. Here, the touch object may be a finger, a touch pen, a stylus pen, a pointer, or the like as an object to which a touch is applied to the touch sensor.

If there is a touch input to the touch sensor, the corresponding signal (s) is sent to the touch controller. The touch controller processes the signal (s) and transmits the corresponding data to the control unit 280. Thus, the control unit 280 can know which area of the display unit is touched or the like.

Referring to FIG. 1, a proximity sensor may be disposed in an inner region of the mobile communication terminal or in the vicinity of the touch screen, which is surrounded by the touch screen. The proximity sensor may be provided as an example of the sensing unit 250. The proximity sensor refers to a sensor that detects the presence or absence of an object approaching a predetermined detection surface or a nearby object without mechanical contact using the force of an electromagnetic field or infrared rays. The proximity sensor has a longer life span than the contact sensor and its utilization is also high.

Examples of the proximity sensor include a transmission type photoelectric sensor, a direct reflection type photoelectric sensor, a mirror reflection type photoelectric sensor, a high frequency oscillation type proximity sensor, a capacitive proximity sensor, a magnetic proximity sensor, and an infrared proximity sensor. When the touch screen is electrostatic, it is configured to detect the proximity of the pointer by a change of the electric field along the proximity of an object having conductivity (hereinafter, referred to as a pointer). In this case, the touch screen (touch sensor) may be classified as a proximity sensor.

The proximity sensor measures the distance between the sensing object (e.g., a user's finger or a stylus pen) and the sensing surface, which uses a force of the electromagnetic field or infrared rays to apply a touch without mechanical contact.

The stereoscopic touch sensing unit senses the intensity or duration of the touch applied to the touch screen. For example, the stereoscopic touch sensing unit senses a pressure applied to a touch, and when the touch force is strong, recognizes the touch as a touch to an object located further away from the touch screen toward the inside of the terminal.

The ultrasonic sensing unit is configured to recognize the position information of the sensing target using ultrasonic waves.

The ultrasonic sensing unit may include, for example, an optical sensor and a plurality of ultrasonic sensors. The light sensor is configured to sense light, and the ultrasonic sensor is configured to sense ultrasonic waves. Since light is much faster than ultrasonic waves, the time it takes for light to reach the optical sensor is much faster than the time it takes for the ultrasonic waves to reach the ultrasonic sensor. Therefore, it is possible to calculate the position of the wave generating source using the time difference with the time when the ultrasonic wave reaches the reference signal.

The camera sensing unit includes at least one of a camera, a photo sensor, and a laser sensor.

For example, a camera and a laser sensor are combined with each other to sense a touch of a sensing object with respect to a three-dimensional stereoscopic image. When the distance information detected by the laser sensor is added to the two-dimensional image photographed by the camera, three-dimensional information can be obtained.

As another example, a photosensor may be stacked on a display element. The photosensor is configured to scan the movement of the object proximate to the touch screen. More specifically, the photosensor mounts photo diodes and TRs (Transistors) in a row / column and scans the contents loaded on the photosensor using an electrical signal that varies according to the amount of light applied to the photo diode. That is, the photo sensor performs coordinate calculation of the object to be sensed according to the amount of light change, thereby acquiring position information of the object to be sensed.

The sound output module may receive audio data received from the communication unit 210 or stored in the storage unit 240 in a call signal reception mode, a call mode or a recording mode, a voice recognition mode, and a broadcast reception mode. The sound output module also outputs sound signals related to functions (e.g., call signal reception sound, message reception sound, etc.) performed in the mobile communication terminal 200. [ Such an audio output module may include a receiver, a speaker, a buzzer, and the like.

The alarm unit outputs a signal for notifying the occurrence of an event of the mobile communication terminal 200. Examples of events generated in the mobile communication terminal 200 include a call signal reception, a message reception, a key signal input, a touch input, and the like. The alarm unit may output a signal for notifying the occurrence of an event by using a form other than a video signal or an audio signal, for example, vibration. The video signal or the audio signal may be output through the display unit or the sound output module so that the display unit and the sound output module may be classified as a part of the alarm unit.

The haptic module generates various tactile effects that the user can feel. A typical example of a haptic effect generated by a haptic module may be vibration.

The storage unit 240 may store a program for the operation of the control unit 280 and temporarily store input / output data (e.g., a phone book, a message, a still image, a moving picture, etc.). The storage unit 240 may store data on vibrations and sounds of various patterns that are output upon touch input on the touch screen.

The storage unit 240 may be a flash memory type, a hard disk type, a multimedia card micro type, a card type memory (for example, SD or XD memory) A random access memory (SRAM), a read-only memory (ROM), an electrically erasable programmable read-only memory (EEPROM), a programmable read-only memory (PROM) A magnetic disk, and / or an optical disk. The mobile communication terminal 200 may operate in association with a web storage that performs a storage function of the storage unit 240 on the Internet.

The interface unit 260 serves as a path for communication with all external devices connected to the mobile communication terminal 200. The interface unit 260 receives data from an external device or supplies power to each component in the mobile communication terminal 200 or allows data in the mobile communication terminal 200 to be transmitted to an external device. For example, a port for connecting a device equipped with a wired / wireless headset port, an external charger port, a wired / wireless data port, a memory card port, An audio I / O port, a video I / O port, an earphone port, and the like may be included in the interface unit 260.

The identification module is a chip for storing various information for authenticating the usage right of the mobile communication terminal 200 and includes a user identification module (UIM), a subscriber identity module (SIM) A universal subscriber identity module (USIM), and the like. Devices with identification modules (hereinafter referred to as "identification devices") can be manufactured in a smart card format. Accordingly, the identification device can be connected to the terminal 200 through the interface unit 260.

When the mobile communication terminal 200 is connected to an external cradle, the interface unit 260 may be a path through which the power from the cradle is supplied to the mobile communication terminal 200, And various input command signals may be transmitted to the mobile communication terminal 200. The various command signals or the power source input from the cradle may be operated as a signal for recognizing that the mobile communication terminal 200 is correctly mounted on the cradle.

The controller 280 generally controls the overall operation of the mobile communication terminal 200. For example, voice communication, data communication, video communication, and the like. The control unit 280 may include a multimedia module for multimedia playback. The multimedia module may be implemented in the control unit 280 or may be implemented separately from the control unit 280. [

 In addition, the controller 280 may perform a pattern recognition process for recognizing handwriting input or drawing input performed on the touch screen as characters and images, respectively.

If the condition of the mobile communication terminal satisfies a set condition, the control unit 280 may execute a lock state for restricting the input of a control command of the user to the applications. Also, the controller 280 may control the lock screen displayed in the locked state based on the touch input detected through the display unit in the locked state.

The power supply unit 290 receives external power and internal power under the control of the controller 280 and supplies power required for operation of the respective components.

The control unit 280 may further include a confirmation module 281 and a drive module 282 for receiving and processing content from the content providing server 150 (server).

When the content is received from the content providing server 150, the confirmation module 281 confirms whether or not the application related to the content is installed, and transmits a download URL (" Uniform Resource Locator).

Then, the driving module 282 extracts the information and drives the application based on the information.

Here, when the user tries to make a call to the identification number displayed on the specific commodity using the mobile communication terminal, the content providing server 150 identifies the user and the commodity, and the content providing server 150 ), And includes the user information and the goods information.

Then, the control unit 280 extracts information on the goods from the contents, and displays the information on the display window of the application so that the user can purchase the goods. The content providing server 150 updates the location information of the user received from the mobile communication base station to the content and transmits the updated content to the mobile communication terminal. At this time, the control unit 280 compares the position information of the user with the product delivery address received by the user stored in the second storage unit, and if the user matches the product delivery address, Information on the display window of the application.

Upon receipt of the purchase request from the user, the server 150 updates the information stored in the second storage unit 182, generates a purchase completed content based on the updated content, and transmits the purchased content to the mobile communication terminal. Then, the control unit 280 extracts the user information and the product information from the purchased content from the content providing server 150 and stores the retrieved user information and product information. When the user attempts to re-call the identification number, , Transmits the previously stored user information and the product information to the content providing server 150, and requests the content providing server 150 to transmit the generated content based on the information.

The various embodiments described herein may be embodied in a recording medium readable by a computer or similar device using, for example, software, hardware, or a combination thereof.

According to a hardware implementation, the embodiments described herein may be implemented as application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays , Microprocessors, microprocessors, microprocessors, and other electronic units for carrying out other functions. In some cases, the embodiments described herein may be implemented by the control unit 280 itself.

According to a software implementation, embodiments such as the procedures and functions described herein may be implemented with separate software modules. Each of the software modules may perform one or more of the functions and operations described herein.

The software code may be implemented in a software application written in a suitable programming language. The software code is stored in the storage unit 240 and can be executed by the control unit 280. [

3 is a flowchart illustrating a method of controlling a mobile communication terminal according to an embodiment of the present invention.

When the user views the identification number displayed on the product and inputs an identification number to the mobile communication terminal to attempt a call, the control unit 280 determines whether or not to re-purchase the identification number through the identification number. To this end, the identification number, user information, information on the goods related to the identification number, and the like necessary for judging whether or not to re-purchase are stored in the storage unit of the mobile communication terminal. Information necessary for judging whether or not to re-purchase is extracted from the purchased content transmitted by the content providing server 150 and stored.

In the case of repurchase, the control unit 280 disconnects the call connection. Then, the control unit 280 transmits the previously stored user information and the product information to the content providing server 150, and then requests the content providing server 150 to transmit the generated content based on the stored user information and the product information. Extracts information from the transmitted content, and then drives the application based on the information.

If it is not a repurchase, the call connection is made and the call connection is made. When the call connection is established, the content providing server 150 transmits the content to the mobile communication terminal. When the user attempts to make a call to an identification number displayed on a specific product using the mobile communication terminal, the contents providing server 150 identifies the user and the goods, And includes the user information and the goods information.

When the content is received, the control unit 280 confirms whether or not the application related to the content is installed through the confirmation module 281. [ If the application is not installed, the content providing server 150 requests a download URL (Uniform Resource Locator) for downloading the application.

Once the application is installed, it extracts information from the content and drives the application based on the information.

FIG. 4 is a block diagram of a content providing server according to an embodiment of the present invention, FIG. 5 is a diagram illustrating an example of the analyzer shown in FIG. 4, and FIG. As shown in Fig.

Referring to FIG. 4, the content providing system is formed so that the content providing server 150 can exchange information or data with the user's mobile communication terminal 200 via the mobile communication network.

The mobile communication terminal 200 must be able to access the content providing server 150 through a call signal and may be a mobile phone, a smart phone, a laptop computer, a digital broadcasting terminal, a PDA (Personal Digital Assistants) , PMP (Portable Multimedia Player), navigation, smart watch, etc. may be included in the mobile communication terminal 200.

The content providing server 150 is connected to the user's mobile communication terminal 200 by a call signal and is configured to transmit information.

To this end, the content providing server 150 includes a control unit 151, a first information identification unit 152, a second information storage unit 153, a third information storage unit 154, a voice message unit 155, A data linking unit 157, a changing unit 170, and an analyzing unit 160. [0033] The content providing server 150 may be a plurality of servers, and each server may include at least one of the above-described components.

The control unit 151 typically controls the overall operation of the content providing server 150. For example, the control unit 151 performs control and processing related to data communication.

The first information identification unit 152 has a database (DB) for the first information. Here, the first information includes the identification number displayed on the merchandise, information on the contents of the merchandise related to the identification number, information on the medium on which the merchandise related to the identification number is displayed, information on the position where the merchandise related to the identification number is displayed . When the user's mobile communication terminal 200 is connected to the content providing server 150 through the call signal, the first information identifying unit 152 matches the call signal to the first information based on the identification number included in the call signal, . That is, when a call signal is received from the mobile communication terminal 200, the first information and the call signal are associated with each other after determining which product the call signal is for.

The second information identification unit 153 includes a database (DB) including second information related to the users of the mobile communication terminal 200. The second information may include at least one of a telephone number of the mobile communication terminal 200 users, a type of the mobile communication terminal 200, a current originating or connecting location, the presence or absence of access to the content providing server 150, A data connection authentication means that the user can freely access, a location originating from the mobile communication terminal 200, and base station information connected to the mobile communication terminal 200, for example.

The third information identification unit 154 adds the second information to the first information and stores it as the third information. Then, the first information is updated based on the second information, and the third information is stored. As such, the third information may include information about the user who has accessed the product as well as information about the product. In addition, the third information identifying unit 154 updates the third information based on the content transmitted to the user, and stores the third information.

The voice message unit 155 generates a voice message based on the first information or the third information. The generated voice message is transmitted to the terminal 110 through the server 150.

The content file unit 156 generates content based on the third information and transmits the content to the terminal 110. Wherein the content may include at least one of a web page link associated with the product or a download URL (Uniform Resource Locator) where an application associated with the product may be downloaded. Since the content file unit 156 generates content based on the third information, the content file unit 156 can provide a more convenient access path to the user of the mobile communication terminal 200. [ To this end, the content may include at least one of WIFI information adjacent to a user ' s specific location or a data connection authentication means that the user can freely access.

The data connection unit 157 receives the request from the user of the mobile communication terminal 200 and transmits the data to the terminal 110. And can provide different connection paths according to the third information when transmitting data. That is, when the data traffic is exceeded in the connection path, the server 150 and the mobile communication terminal 200 are connected to each other through another connection path.

In addition, the data connection unit 157 delays the transmission of the content corresponding to the number of data connection requests when the data connection request exceeds a predetermined number of times in a specific area. For example, if the number of times of data connection request increases that content is transmitted to the user's terminal 110 after 1 second, the content may be transmitted 30 seconds later. Also, the transmission of the content itself may be delayed, but the transmission rate of the data in the connection path may be delayed.

The changing unit 170 is configured to change a voice message, a content, or a transmission sound.

The analysis unit 160 analyzes the user and the goods based on the first to third information.

The content providing server includes a first storage unit 181 and a second storage unit 182. The first storage unit 181 stores the identification number and information on the goods so that the goods can be matched with the identification number, and the second store unit 182 stores the goods and the user Information about the goods and the user is stored.

5, the analysis unit 160 includes a content distribution statistical analysis module 161, an influx area analysis module 162, and an influx analysis module 163. [ The analysis unit 160 may be divided into sub-components. For example, the content transmission statistics analysis module 161 may be connected to the third information identification unit 154 to analyze the statistics on the number of times the content is transmitted based on the third information. The influent area analysis module 162 is connected to the third information identification part 154 to analyze a specific area into which the user who has viewed the goods is inflowed. Then, the influent analysis module 163 can analyze the information about the influent medium in which the goods are displayed by using the third information.

Referring to FIG. 6, the changing unit 170 includes a voice message setting module 171, a content setting module 172, and a transmission tone setting module 173. The changing unit 170 may be connected to the third information identifying unit 154 to change the voice message, change the content of the content, or change the transmission tone based on the third information. For example, the voice message setting module 171 may be configured to generate a different voice message for each user, or to generate another voice message depending on the number of accesses of the user or the access area. The content setting module 172 may also set different content to be provided based on the number of users, the number of users' accesses, and the access area of the user. Also, the transmission tone setting module 173 can set to provide different transmission tones based on the user, the number of times the user is connected, and the user's connection area.

7 and 8 are flowcharts showing operations of a content providing server according to an embodiment of the present invention.

FIG. 7 shows the operation of the contents providing server when an initial purchase of goods is made with the identification number displayed on the goods.

Referring to FIG. 7, when the content providing server 150 establishes a call connection with the mobile communication terminal, the content providing server 150 identifies the user and the product through the identification number. The content providing server 150 can identify the merchandise by matching with the identification number based on the data stored in the storage units. Also, the content providing server 150 can identify the user using the collected user information of the mobile communication terminal. The content providing server 150 first generates content based on the information about the user and the goods, and transmits the content to the mobile communication terminal.

The content providing server 150 receives the location information of the user from the mobile communication base station, updates the user information based on the received location information, and transmits the content to the mobile communication terminal after generating the content in the second order.

Upon receiving the purchase request from the user, the information updating unit 182 updates the information stored in the second storage unit 182, and generates a purchased content based on the updated content and transmits the content to the mobile communication terminal. In addition, the second storage unit 182 is updated when the product delivery and purchase decision is made.

8 is an operation of the content providing server 150 relating to repurchase.

Referring to FIG. 8, when a call connection for repurchase is attempted, the mobile communication terminal blocks the call connection. When the mobile communication terminal transmits the stored user information and product information to the content providing server 150, the content providing server 150 generates and transmits the content based on the information.

Upon receiving the purchase request from the user, the information updating unit 182 updates the information stored in the second storage unit 182, and generates a purchased content based on the updated content and transmits the content to the mobile communication terminal. In addition, the second storage unit 182 is updated when the product delivery and purchase decision is made.

As such, since the steps of the content providing server 150 related to the repurchase can be omitted, the user can purchase more quickly. In addition, since the call connection is blocked before the connection is established, the communication cost and the like related thereto can be reduced.

The above-described mobile communication terminal and its control method are not limited to the configuration and method of the above-described embodiments, but the embodiments may be modified so that all or some of the embodiments are selectively As shown in FIG.

Claims (6)

If the terminal attempts to connect through the mobile communication terminal to the identification number displayed on the product by the input of the user, the terminal determines whether to re-purchase the terminal through the identification number, blocks the call connection when re- A content providing apparatus for transmitting product information to a server and requesting transmission of a content generated based on the product information or requesting transmission of content including user information and product information from the server, In the system,
The server comprises:
A first storage unit for storing the identification number and first information on the goods so as to match the identification number with the goods;
A second storage unit for storing second information on the goods and the user so as to match the goods with the user;
A third storage unit in which the first information updated based on the second information is added to the second information and stored as third information;
A content file unit for generating the content including data connection means that can be freely accessed to the user based on the third information;
An influent area analysis module for analyzing a specific area into which the user flows through the third information; And
And a data connection unit for delaying transmission of a content corresponding to the number of data connection requests when a data connection request from the mobile communication terminal exceeds a preset number in the specific area,
The mobile communication terminal includes:
A confirmation module for confirming whether an application related to the content is installed when the content is received from the server and requesting a download URL (Uniform Resource Locator) for downloading the application to the server when the application is not installed;
A driving module for extracting the third information from the contents and driving the application based on the third information; And
A display window of the application so that the user can purchase the product by extracting information on the goods from the contents, controlling the confirmation module and the driving module, And a control unit for displaying the content on the display unit.
delete delete The method according to claim 1,
The server updates location information of the user received from the mobile communication base station to the content and transmits the updated location information to the mobile communication terminal,
Wherein,
If the location information of the user matches the product delivery address received by the user stored in the second storage unit and matches the product delivery address, the display window of the application, including the location information of the user, In the content providing system.
5. The method of claim 4,
The server updates the information of the second storage unit upon receipt of the purchase request from the user, generates a purchased content based on the information, and transmits the generated content to the mobile communication terminal,
The control unit extracts and stores the user information and the product information from the purchased content, and when the user attempts to re-call the identification number, the controller disconnects the call connection, Information to the server, and requests the server to transmit the generated content based on the information.
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