KR101751925B1 - System and method for mediating advertisement marketer - Google Patents

Abstract

The present invention discloses an intermediary system. More particularly, the present invention relates to an advertising marketer mediation system and method for providing mediation services between a plurality of advertisers who request an advertisement service on-line, and an advertisement marketer who performs and performs the business.
According to an embodiment of the present invention, on-line disclosure of referral information including specific contents related to an advertisement request of an advertiser and activity information including contents capable of objectively evaluating the competence of an advertisement marketer is disclosed on- By mediating the work according to the advertisement contract, the advertiser and the advertiser can effectively perform the advertisement related work.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to advertising marketer intermediation systems and methods,

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to an intermediary system, and more particularly, to an advertisement marketer intermediation system and method for providing an intermediary service between a plurality of advertisers who request an advertisement service on-line, .

Advertisement marketer is a person who establishes a market strategy for advertisement production, efficient management of product or company image, and efficient product sales. Specifically, we investigate and analyze data on products and services to be advertised, create a marketing plan in consultation with advertisers, revise and supplement the advertising plan by consulting with advertisers and media planners, and discuss with advertisers' decision makers It is responsible for establishing advertising exposure, advertising strategy, corporate image management, marketing strategy and market strategy.

In addition, the advertising marketer can produce advertisements directly or quantitatively review and evaluate the produced advertisements, investigate and analyze the effects of the advertisements, sort out the marketing situation of the client companies, And can perform a comprehensive job.

Therefore, it is very difficult for the advertisers who do not have separate information to search for the right person, while the advertisers try to entrust the request of the advertisement business by securing a proven advertising marketer that can accurately reflect the intended advertising strategy .

In addition, currently, the advertisement marketers who want to receive the advertisement business through on-line are simply posting the introduction information such as history and work on the web, and are proceeding according to the unilateral selection of the advertiser who reviewed the information and the advertisement request . According to these services, the advertiser can not judge the actual capacity of the advertisement marketer related to the advertisement business. Accordingly, there is a limit in that it is difficult to obtain an advertisement result in which the original intention of the advertiser is faithfully reflected.

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide an advertisement marketer mediation system and method capable of providing information capable of evaluating a substantial competency of a plurality of advertisers in selecting an advertisement marketer There is a challenge.

Also, the present invention provides an advertisement marketer mediation system and method that can improve the efficiency of an advertiser and an advertisement marketer by allowing the on-line management and proceeding of a contract procedure generated according to an advertisement contract between an advertiser and an advertisement marketer There are other challenges to doing.

In order to solve the above-mentioned problems, the advertisement marketer mediation system according to a preferred embodiment of the present invention is a system for providing an intermediary service for an advertisement service by being connected to a plurality of advertiser terminals and a marketer terminal through an information communication network, Providing a web page including an input form of a proposal and an application containing classification standards, or providing a service to be linked with an application; An advertiser management unit for registering the proposal for an advertisement request in response to a request of the advertiser terminal according to a control of a manager and a manager and processing a review procedure of the application; A marketer management unit for registering an application received in response to the request of the marketer terminal and providing the application to the advertiser terminal; And a contract processing unit for processing a contract procedure for an ad request for which a review process has been completed, the marketer management unit comprising: a marketer mediation module for posting a registered proposal on-line and providing the registered proposal to the marketer terminal; An application registration module for registering an application received from the marketer terminal and storing the application in a second database; And a profile management module for providing profile information of a corresponding advertisement marketer upon registration of the application and managing the profile information as a history of each advertisement marketer, And may include activity information having at least one.
The advertiser management unit includes a proposal registration module for registering a proposal inputted through the input form, storing the proposal in a first database, and posting the proposal on the on-line; And a review processing module for providing the registered application to the advertiser terminal and reporting the result of the review of the application to the manager terminal.

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And a settlement processor connected to an external escrow server and performing a settlement process upon completion of the contract process of the contract processor and approval of advertisement execution approval from the advertiser terminal.

According to another aspect of the present invention, there is provided an advertisement marketer mediation method for performing an advertisement mediation process, the advertisement mark intermediation method comprising: receiving, at an advertiser management unit, , Registering the proposal; Receiving an application as a response to the proposal registered in the marketer management unit and registering the application; Proceeding the advertisement contract procedure in response to the selection result of the application form at the contract processing unit; And proceeding with a cost processing procedure in response to the approval of the advertisement execution in the payment processing section. The method of claim 1, further comprising the step of, after the step of performing the cost processing procedure in response to the approval for the advertisement execution, Receiving rating information of a marketer; And a step of reflecting the evaluation information in the profile information of the advertisement marketer and managing the evaluation information as a history, and the application may include activity information having at least one of the number of contracts awarded by the corresponding advertisement marketer and the cumulative execution amount have.

The step of registering the proposal may include: registering a proposal inputted through the pre-established input form in the advertiser management unit; And a step of storing the proposal registered in the advertiser management unit in a first database and posting the proposal on the on-line.

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The step of registering the application includes: registering an application entered from the marketer terminal in the marketer management unit; And storing the application form registered in the marketer management unit in a second database, the method comprising the steps of: providing the registered application form and profile information to the advertiser terminal after storing the application form in the second database; And reporting the result of the review of the application by the advertiser terminal to the manager terminal.

The step of proceeding with the advertisement contract procedure may include notifying a meeting by the manager terminal to the advertiser terminal and the marketer terminal in the contract processing unit; And notifying the manager terminal of the deposit confirmation according to the payment approval.

According to an embodiment of the present invention, on-line disclosure of referral information including specific contents related to an advertisement request of an advertiser and activity information including contents capable of objectively evaluating the competence of an advertisement marketer is disclosed on- By mediating the work according to the advertisement contract, the advertiser and the advertiser can effectively perform the advertisement related work.

FIG. 1 is a block diagram illustrating a configuration of an advertisement marketer mediation system and terminals connected thereto according to an embodiment of the present invention.
2 is a diagram illustrating a structure of an advertisement marketer mediation system according to an embodiment of the present invention.
3 is a diagram illustrating a method for intermediating an advertisement marketer according to an exemplary embodiment of the present invention.
FIG. 4 is a diagram showing a method of advertising marketer intermediation according to an embodiment of the present invention in a sequence table in accordance with an executing entity.
5 is a view showing an example of a web page for creating an advertisement proposal provided by the advertisement marketer mediation system according to the embodiment of the present invention.
6 to 9 are views showing an example of a web page for creating an application provided by the advertisement marketer mediation system according to the embodiment of the present invention.

Prior to the description, when an element is referred to as being "comprising" or "including" an element throughout the specification, it is to be understood that the element may be further comprised of other elements . In addition, the terms "unit," "module," and "component" described in the specification mean a unit for processing at least one function or operation, Hardware, software, or a combination of hardware and software.

Furthermore, the term "embodiment" is used herein to mean serving as an example, instance, or illustration, but the subject matter of the invention is not limited by such example. It is also to be understood that the terms "including, "" having, "and other similar terms are used, but that they do not exclude any additional or different components when used in the claims, Quot; is < / RTI > used in a manner similar to the term " Comprising ".

The various techniques described herein may be implemented with hardware or software, or may be implemented with a combination of both, where appropriate. As used herein, terms such as " Unit, ""System," are likewise equally applicable to computer-related entities, Can be handled. For example, a program module may be composed of one component or a combination of two or more components. Further, in the present invention, both programs and hardware executed in a terminal including a transmitter and a receiver can be configured in units of modules, and they can be recorded in one physical memory, or distributed among two or more memories and recording media .

Hereinafter, a system and method for advertising marketer mediation according to a preferred embodiment of the present invention will be described with reference to the drawings. In the embodiment of the present invention, an advertiser who wishes to request a predetermined advertisement creates a Request For Proposal (RFP) according to a form style provided by the advertisement marketer intermediation system on-line The manager examines the proposal, classifies the proposal by category, registers it in the system, and provides the applicant with the application form of the verified advertising marketer, thereby proceeding the advertising marketer brokerage process.

FIG. 1 is a block diagram illustrating a configuration of an advertisement marketer mediation system and terminals connected thereto according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement marketer mediation system 100 according to an embodiment of the present invention is a system for conducting an advertisement commissioning procedure between a plurality of advertisers and an advertisement marketer, A manager terminal 20 of a manager who coordinates an advertisement mediation process between an advertiser and an advertisement marketer, a marketer terminal 30 of an advertisement marketer for performing a requested advertisement, Lt; / RTI > And an escrow server 40, which is an external system for processing expenses such as fees incurred according to the advertisement request progress.

The advertiser terminal 10 accesses the advertisement marketer intermediation system 100 through an information communication network to request an advertisement request and an advertisement marketer intermediary on-line by an advertiser who wants to request an advertisement service for a predetermined commodity or service, The advertisement request procedure that occurs in this way is performed to enable the proposal written on the web to be registered when the advertisement marketer intermediates. The advertiser registers the proposal including the request for the advertisement request and the classification criteria of the advertisement in the system through the terminal 10, examines the proposal created from the verified advertisement markers, selects the final advertisement marketer, and requests the execution of the advertisement .

The manager terminal 20 examines and registers a request for an advertisement requested by the manager by a manager belonging to a company of the advertisement marketer brokerage system 100. When a meeting with a specific advertisement marketer is requested from the advertiser, And to arrange. In general, a plurality of manager terminals 20 can be designated. The manager terminal 20 is installed in a company, and accesses the advertisement marketer intermediation system 100 with a manager's authority through an internal intranet or the like to coordinate a procedure occurring between the advertiser and the advertisement marketer It plays a role.

The marketer terminal 30 accesses the advertisement marketer intermediation system 100 through an information communication network to confirm a registered proposal and then, in response to the proposal, Is responsible for creating its own application on a web page or application so that the system can register it. In addition, the marketer terminal 30 may receive a reply to the contract when the contract is concluded, or may transmit the result of the advertisement execution to the advertiser terminal 10.

The terminals 10 to 30 may be a portable terminal, a computer, a mobile phone, or the like, on which an application on which a service page is executed is interlocked with a predetermined web browser or system capable of executing a web page provided by the advertisement marketer intermediary system without delay A workstation, or the like.

The escrow server 40 is a server of a company that performs settlement of expenses incurred in the completion of the advertisement contract and the execution of the advertisement. In order to protect the payment of the advertiser when the contract between the advertiser and the advertisement marketer is completed, And pay the marketer the cost according to the approval. The escrow server 40 may be a system of an external professional escrow company or a system operating in the same company as the advertisement marketer intermediation system 100 of the present invention may be used.

The advertisement marketer intermediation system 100 provides a web page or a service page including an input form for creating a proposal and an application form to the advertiser terminal 10 and the marketer terminal 30 accessing through the information communication network, And provides various notifications according to the progress of the advertisement request process. Particularly, when the proposal inputted from the advertiser terminal 10 is reviewed through the manager terminal 20, it should be posted on the on-line so that it can be confirmed through the marketer terminal 30, To the corresponding terminal. The advertisement marketer mediation system 100 distributes the events occurring between the two terminals 10 and 30 according to the coordination of the manager terminal 20 throughout the advertisement agency process from the request for the advertisement to the evaluation process of the advertiser after the execution of the advertisement .

The advertisement marketer intermediation system 100 can process a plurality of proposals and applicants generated from a plurality of advertiser and marketer terminals 10 and 30, various types of information inputted in association therewith, A high-end microprocessor, and a computing device having a large physical storage space.

According to the above-described structure, the advertisement manager mediation system according to the embodiment of the present invention arranges an advertisement request between a plurality of advertisers and an advertisement marketer on-line and carries out an advertisement contract by proxy, thereby facilitating matching between the advertiser and the marketer It is possible to efficiently process the advertisement business.

Hereinafter, a structure of an advertisement marketer mediation system according to an embodiment of the present invention will be described with reference to the drawings.

2 is a diagram illustrating a structure of an advertisement marketer mediation system according to an embodiment of the present invention.

2, the advertisement marketer mediation system 100 of the present invention is connected to a plurality of advertiser terminals 10 and a marketer terminal 30 through an information communication network and provides a mediation service for an advertisement request, A service providing unit 110 for providing a web page including an input form of an application form or a link with an application, a proposal including a classification standard for each category, a proposal for requesting an advertisement in response to a request from the advertiser terminal 10, An advertiser management unit 120 for registering the applications according to the control of the manager terminal and processing the review procedure of the application form, and an application received in response to the request of the marketer terminal 20, And a contract processing unit 140 for processing a contract procedure for an advertisement request for which a review process has been completed, to the advertiser terminal 10 .

Specifically, the service providing unit 110 displays a web page or a service page that can be displayed on a web browser, and an advertiser and an advertisement marketer can create a proposal and an application form on a web or an application to be linked, respectively, .

The web page or the service page includes various menus and input forms for the advertisement mediating service provided by the advertisement marketer intermediation system 100 of the present invention and is provided with text and upload from the advertiser terminal 10 and the marketer terminal 30. [ A photopile file or the like.

The advertiser management unit 120 registers the proposal inputted through the web page or the service page in the system so that the proposal can be confirmed by the marketer terminal 30 and performs the review process in the registered application form at the advertiser terminal 10 . At this time, the manager terminal 20 registers the proposal in the system according to the category classification criteria included in the inputted proposal.

To this end, the advertiser management unit 120 includes a proposal registration module 121 for registering a proposal inputted through an input form, registering it in the first database 129, and posting the proposal on the on-line, And a review processing module 125 that provides the review result of the application to the terminal 10 and reports the review result of the application to the manager terminal 20. [

The marketer management unit 130 receives an application for a marketer created through a web page in response to a proposal posted on the on-line, registers the application in the system, and transmits profile information including a self introduction of the marketer, To the advertiser terminal 10 together with the advertiser terminal 10. Here, the application may include activity information including at least one of the number of contracts awarded and the cumulative execution amount of the corresponding advertisement marketer.

To this end, the marketer management unit 130 registers the registered proposal on the web, and provides the marketer mediation module 131 to the marketer terminal, and registers the application entered from the marketer terminal 30 in the registration and second database An applicant registration module 135 for storing the applicant registration information in the application registration module 139 and a profile management module 137 for performing management tasks such as creating, updating and deleting profile information of the marketers registered in the system.

Particularly, the profile management module 137 serves to provide profile information, which is a main index for evaluating the corresponding advertiser, to the advertiser who reviews the application, and items included in the profile information include self introduction, , A portfolio, and a history that includes advertiser ' s rating information on previous contract particulars and contracts. The profile information is provided to the advertiser terminal 10 together with the application form.

Here, in order to increase the satisfaction of the advertiser's selection of the advertisement marketer, only the application markers of the advertisement markers having the profile information 100% created may be registered.

After completion of the review of the application form of the advertiser terminal 10, the contract processing unit 140 performs an offline meeting between the advertiser and the marketer, and finally, when the advertiser selects a predetermined marketer, do. The contract processing unit 140 can transfer the details of the contract to the settlement processing unit 150, which will be described later, when a fee such as a down payment occurs, and resume the contract proceeding process after completion of the cost settlement.

In addition, the advertisement marketer mediation system 100 according to the embodiment of the present invention may be configured such that the contract processing of the contract processing unit 140 is completed and the advertisement execution approval is completed from the advertiser terminal 10 in cooperation with an external escrow server 40 And a settlement processor 150 for performing settlement of expenses according to the settlement result.

The settlement processing unit 150 may be omitted if the escrow server 40 is built in the system, not separately.

According to this structure, the advertisement marketer brokerage system 100 of the present invention can connect a marketer having the most reasonable advertisement proposal to various conditions such as an advertisement purpose of an advertiser, an advertisement medium, a target, a budget, and the like with an advertiser.

Hereinafter, an intermediary method through an advertisement marketer intermediary system according to an embodiment of the present invention will be described with reference to the drawings.

3 is a diagram illustrating a method for intermediating an advertisement marketer according to an exemplary embodiment of the present invention. In the following description, the execution subject of each method is an advertisement marketer mediation system unless otherwise specified.

Referring to FIG. 3, the advertisement marketer intermediation method of the present invention includes: a step of receiving a proposal including a classification standard for each category and registering a proposal (S100) (S110) of receiving an application form as a response to the proposal submitted and registering the application form (S120), and proceeding to the advertisement contracting procedure corresponding to the selection result of the application form (S120) And proceeding to a processing procedure (S130).

In step S100, the advertiser who wants to request a brokerage advertisement through the advertisement marketer intermediation system of the present invention receives the proposal including the classification criteria for each category and registers the proposal with the system through his / her terminal The advertisement marketer intermediation system receives the proposal and the manager who belongs to the company transmits the proposal through the terminal to the prospecting company by creating and transmitting the proposal including the classification standard for each category based on the input form provided by the web page or the service page And registering proposals for each category.

Next, in step S110, the advertisement marketer receives and confirms the posted proposal through the advertisement marketer brokerage system, which receives the application form as a response to the registered proposal and registers the application form. In response to a request included in the proposal through the marketer terminal, the application marketer intermediary system receives and prepares the application and profile information based on the input form provided by the web page or the service page, . The registered application can be provided to the corresponding advertiser terminal in real time.

If the advertisement marketer intermediary system receives the final selection of the advertisement marketer based on the application form from the advertiser terminal in step S120, the advertisement contract procedure is performed in response to the selection result of the application form. .

When the advertisement contract procedure is completed (S130), the advertisement execution is performed by the marketer, the result is provided to the advertiser terminal, and the advertisement marketer broker When the system receives the cost approval for the advertisement execution from the advertiser terminal, the advertisement marketer pays the cost. At this time, the advertisement is transmitted to the terminal of the charge approval manager, and the advertisement marketer intermediation system processes the procedure to pay the advertisement marketer according to the final approval of the manager in charge.

Also, although not shown, an evaluation of the advertisement execution can be input from the manager terminal to the advertisement marketer intermediation system before the cost payment procedure, and the system can reflect the evaluation on the profile information of the corresponding advertisement marketer.

In the above description, the advertisement marketer intermediation method of the present invention is described based on the service processing method in the advertisement marketer intermediary system, and the following description will be made with reference to the drawings, and the marketer intermediary system according to the embodiment of the present invention, The technical idea of the present invention will be explained through the sequence table according to the flow of the request and response processing between the terminal and the server.

FIG. 4 is a diagram showing a method of advertising marketer intermediation according to an embodiment of the present invention in a sequence table in accordance with an executing entity.

4, in the advertisement marketer mediation method according to the embodiment of the present invention, the advertiser terminal 10 accesses the advertisement marketer intermediary system through the information communication network, And the registration procedure is performed (S200).

Accordingly, the advertisement marketer intermediation system 100 provides the inputted proposal to the manager terminal 20 of the designated manager, and the manager checks the proposal (S201). Then, The proposal is registered in the advertisement marketer intermediation system 100 according to the classification standard and posted on the web.

Next, the marketer terminal 30 of the pre-verified advertisement marketer receives the posted proposal of the advertisement marketer intermediation system 100 and the advertisement marketer confirms the proposal (S210), and the applicant, which is response data corresponding to the proposal, (S211).

The registered proposal is provided to the advertiser terminal 10 in real time. At this time, profile information and activity information of the advertisement marketer, which is the creator of the application, are provided and provided (S220). The advertiser who verifies, compares, and reviews the transmitted proposal registers the meeting request with the advertisement marketer of the applicant interested in the advertisement marketer intermediary system 100 through the terminal 10 (S221).

Accordingly, the manager terminal 20 confirms the contents of the registered meeting request (S230), arranges and arranges the meeting schedule and returns to the advertisement marketer intermediation system 100 (S231), and the advertisement marketer intermediation system 100 The schedule and contents of the meeting are notified to the corresponding advertiser terminal 10 and the marketer terminal 30 (S240).

Thereafter, the advertiser determines whether the advertiser and the advertisement marketer have determined through the off-line meeting, notifies the manager terminal 20 of the final selected marketer through the advertiser terminal 10 (S240) , The manager mediates the contracting to the advertiser terminal 10 and the marketer terminal 30 through the terminal 20 (S241, S242). At this time, the manager terminal 20 can request the advertiser terminal 10 to pay for the advertisement fee and the intermediary fee according to the contract, in the contract concluded mediation procedure step S241, (Step S250) through the associated escrow server 40. [

Then, the escrow server 40 notifies the advertisement marketer intermediation system 100 of the payment approval (S251) for the cost wage of the advertiser, and the advertisement marketer intermediation system 100 informs the manager terminal 20 of the payment confirmation do.

Accordingly, the manager terminal 20 requests the manager 30 to execute the contracted advertisement since the deposit is confirmed (S260), and the advertisement marketer who confirmed the contract establishment through the marketer terminal 30 receives the advertisement And provides the resultant to the advertiser terminal 10 (S261).

Thereafter, the advertiser performs an evaluation on the advertisement marketer who performed the actual advertisement for the completion of the execution (S270), and then approves the payment to the manager terminal 20 (S271). The manager terminal 20 notifies the advertisement marketer through the marketer terminal 30 of the advertisement payment and informs the payment details of the advertisement marketer (S272) Information is reflected (S280). When the application information is provided to another advertiser (S220), the marketer evaluation information is reflected along with the activity information of the advertisement marketer.

In particular, the marketer evaluation information may be managed as history information for each advertisement marketer, and the evaluation information may be stored in the system as a history of the advertisement marketer along with the request details, and may be continuously managed. Such history information can be utilized as an indicator for selecting an advertisement marketer when requesting an advertisement of another advertiser.

Hereinafter, the technical idea of the present invention will be described with reference to an example of a web page provided by an advertisement marketer mediation system according to an embodiment of the present invention, with reference to the drawings. In the following description, an example of a web page to be executed in a web browser is shown, but the present invention is not limited thereto, and a service page of an application executed in each terminal can provide the same screen as a web page.

FIG. 5 is a diagram illustrating an example of a web page for creating an advertisement proposal provided by the advertisement marketer mediation system according to the embodiment of the present invention, and FIGS. 6 to 8 illustrate an example of an advertisement marketer mediation system according to an embodiment of the present invention. FIG. 2 is a view showing an example of a web page for preparing an application form to be provided; FIG.

5, an advertiser who wishes to use a service provided by the advertisement marketer brokerage system of the present invention accesses a system through his / her terminal, selects an advertisement request menu after a membership registration and a login procedure, The request procedure can be performed.

The proposal creation web page W100 may include a main menu W110 for selecting various services provided by the advertisement marketer intermediary system at the top. In accordance with the selection of the advertisement requesting service in the main menu W110, Various windows (W120 to W180) for creating a proposal may be provided.

First, the progress confirmation window W120 is a window for displaying the progress of the current ad request process, and the advertiser can confirm the progress of the current work through the progress confirmation window W120. The figure shows a case where the proposal is created.

The referral window W130 is a window for inputting the advertiser's request for an advertisement. The advertiser can select whether the target of the advertisement is a product / product advertisement or another purpose such as a public service advertisement. Can be selected.

The basic information input window W140 is a window for inputting basic information about the current advertisement request, and is a window for inputting a title, an industry type, and an execution budget.

The date input window W150 is a window for inputting a date related to the execution of an advertisement, and is a window for inputting the start scheduled date and the duration of the advertisement execution.

The target input window W160 is a window for inputting a target age range of a targeted object of the advertisement, and is a window for setting a range of an anticipated age range or an age range.

The detail content input window W170 is a window for inputting concrete reference information of an advertisement marketer to actually perform the advertisement procedure. The advertiser can input the advertisement contents of the user in the form of text and generate a separate document file You can upload the proposed proposal (REP).

The proposal reflecting the above-mentioned contents is classified by review and category by a designated manager and registered in the system. The registered proposal is posted on the web with permission to search only by an authorized user, And the corresponding application is registered.

Referring to FIG. 6, an advertisement marketer who wants to order an advertisement through a service provided by the advertisement marketer intermediation system of the present invention accesses a system through his / her terminal, You can review proposals, create and register applications.

Like the above-mentioned advertisement proposal input window, the application window W200 can include a main menu for selecting various services provided by the advertisement marketer intermediation system at the top, and various windows W210 to W260 for creating an application, Can be provided.

The profile management window W210 is a window for inputting personal information of the advertisement marketer himself / herself, can input a name, upload a profile photograph of an advertisement marketer, and can input contents such as a contact, an e-mail address, . In addition, the authentication details according to the identity authentication can be displayed.

The activity information summary window W220 is a window for displaying information on the number and performance of advertisements of an advertisement marketer in the advertisement marketer mediation system of the present invention. In the activity information summary window W220, the number of contracted advertisement requests, The average rating and the cumulative ad spend for the referral can be displayed.

The category confirmation window (W230) is a window for displaying the past advertisement contract performance of the corresponding advertisement marketer for each category, and the field setting window (W240) is a window for the advertisement marketer to input his / her advertisement specialty field.

The photo-polio input window (W250) is a window where an advertisement marketer can upload his / her own photo portfolio, and an advertisement marketer can upload one or more data, which is used to introduce himself / herself to an advertiser It can be used as the most important indicator.

The self introduction window (W260) is a window for inputting self introduction and career information among the profile information of the application form of the advertisement marketer, and there is no limitation on the form of the entry, and the corresponding information can be inputted in text form.

FIG. 7 shows an example of a window for managing profile information of an advertisement marketer in an application entry window. The profile management window W300 includes an activity information summary window W310 in which concrete contents related to the activity information are displayed, An input window, etc., and may include a special field input window (W320) which can be classified into a major category and a middle class, and can describe the career of the advertisement marketer and the period.

In particular, the profile management window W300 may include a history display window W330 for the results of past advertisement execution of an advertisement marketer. The history display window W330 displays the title, the contract amount, the contract term, the contract date, the information about the advertiser, and the evaluation information created by the advertiser for the completed advertisement execution case, It is an indicator of the selection of an advertisement marketer as contents that an advertiser can confirm. An advertiser who is reviewing the corresponding advertisement marketer and application can check the history details by selecting the 'evaluation' icon in the window of the history display window (W330).

8 shows an example of a specific history display window which is a sub-content in the profile management window. Referring to FIG. 8, the profile management sub window W400 displays evaluation information of an advertisement marketer created by a client, that is, can do.

In detail, the profile management sub-window W400 includes an average display window W410 that displays an average of the ratings of the corresponding advertisement marketer evaluated by a plurality of advertisers, and a detail display And an item window W420. Here, detailed items of the detail window (W420) include expertise, result satisfaction, communication ability, aggressiveness and responsibility.

In addition, the profile management sub window W400 may include a category classification display window W430 for the advertisement execution cases previously performed by the corresponding advertisement marketer, and the category classification display window W430 may include a category classification display window And provides information on the advertisement classification.

FIG. 9 illustrates a list display window for providing list information of advertisement markers registered with applicants by inputting both information on proposals registered in the profile management window and profile information.

The list display window W500 can include a proposal request window W510 and an applicant view window W520 as a window for confirming a list of proposals and application forms currently registered by the advertisers in the system, (W510) indicates the number of submitted and registered applications for the registered proposal. Items displayed in the proposal request window (W510) include the support period for the advertisement execution of the proposal, the due date, the expected execution period of the advertisement, and the current applicant number.

In addition, the applicant view window (W520) displays a list of the sponsored advertisement marketers, and the number of Haiti, the average rating, the contracted advertisement, and the number of registered photoprophy for each applicant can be displayed in a checkered form have. Particularly, in the applicant's view window W520, the current status of the applicants can be confirmed according to the request of the requester, that is, the proposer of the advertisement, and can be displayed as a status of checking, a final selection status and a meeting in progress status.

While a great many are described in the foregoing description, it should be construed as an example of preferred embodiments rather than limiting the scope of the invention. Accordingly, the invention is not to be determined by the embodiments described, but should be determined by equivalents to the claims and the appended claims.

10: Advertiser terminal 20: Manager terminal
30: a marketer terminal 40: an escrow server
100: Advertiser marketer brokerage system 110: Service page offerer
120: Advertiser Management Unit 121: Proposal Registration Module
125: review processing module 129: first database
130: a marketer management unit 131: a marketer mediation module
135: application registration module 137: profile management module
139: second database 140: contract processor
150:

Claims (10)

An advertisement marketer intermediary system for providing an intermediary service for an advertisement business by being connected to a plurality of advertiser terminals and a marketer terminal through an information communication network,
Providing a web page including an input form of a proposal and an application containing classification criteria by category, or providing a service to be linked with an application;
An advertiser management unit for registering the proposal for an advertisement request in response to a request of the advertiser terminal according to a control of a manager and a manager and processing a review procedure of the application;
A marketer management unit for registering an application received in response to the request of the marketer terminal and providing the application to the advertiser terminal; And
And a contract processing unit for processing the contract procedure for the advertisement request for which the review procedure has been completed,
The marketer management unit,
A marketer mediation module for posting a registered proposal on-line and providing the posted proposal to the marketer terminal;
An application registration module for registering an application received from the marketer terminal and storing the application in a second database; And
And a profile management module for providing the profile information of the corresponding advertisement marketer upon registration of the application form and managing the profile information as a history of each advertisement marketer, One activity information,
The advertiser management unit,
A proposal registration module for registering a proposal inputted through the input form, storing the proposal in a first database, and posting the proposal on the on-line; And
A review processing module that provides the registered application to the advertiser terminal and reports the review result of the application to the manager terminal,
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Further comprising a settlement processor connected to an external escrow server and performing a settlement upon completion of a contract of the contract processor and approval of advertisement execution from the advertiser terminal,
The escrow server, when the contract between the advertiser and the advertisement marketer is completed, protects the settlement price of the advertiser, and after the execution of the advertisement, the escrow server pays the cost to the marketer according to the approval of the advertiser,
Wherein the manager terminal inputs an evaluation of the advertisement execution to the advertisement marketer brokerage system before paying a fee to the marketer, and the advertisement marketer system reflects the inputted rating on the profile information of the corresponding advertisement marketer .
delete delete delete delete An advertisement marketer brokerage method for performing an advertisement brokerage procedure using the advertisement marketer brokering system according to claim 1,
A step of receiving a proposal including a classification standard for each category in an advertiser management unit and registering the proposal;
Receiving an application as a response to the proposal registered in the marketer management unit and registering the application;
Proceeding the advertisement contract procedure in response to the selection result of the application form at the contract processing unit; And
And proceeding with the expense processing procedure in response to approval of the advertisement execution in the payment processing section,
Receiving evaluation information of the advertisement marketer for the advertisement execution from the manager terminal after proceeding with the cost processing procedure in response to approval for the advertisement execution; And
Further comprising the step of reflecting the evaluation information to the profile information of the advertisement marketer and managing the evaluation information as a history, wherein the application includes activity information having at least one of the number of contracts awarded by the corresponding advertisement marketer and the cumulative execution amount,
Wherein registering the proposal comprises:
Registering a proposal inputted through the pre-established input form in the advertiser management unit; And
Storing the proposal registered in the advertiser management unit in a first database and posting the proposal on the on-line,
Wherein registering the application comprises:
Registering an application received from the marketer terminal in the marketer management unit; And
And storing the application registered in the marketer management unit in a second database,
After storing in the second database,
Providing the registered application and profile information to the advertiser terminal; And
Reporting the result of the review of the application by the advertiser terminal to the manager terminal,
The step of proceeding with the advertisement contracting process comprises:
Notifying a meeting by the manager terminal to the advertiser terminal and the marketer terminal in the contract processing unit; And
And notifying the manager terminal of the deposit confirmation according to approval of payment.
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