KR101191165B1 - Method, system and computer-readable recording medium for providing e-book - Google Patents

Abstract

The present invention provides a method for providing an e-book, comprising: (a) parsing content included in the specific page when a display request for a specific page of the e-book is received from a user terminal device; Obtaining an advertisement related to content included in a page and providing the same to be displayed on the user terminal device along with the specific page; (c) the display while the e-book is read using the user terminal device. Counting the number of times the clicked advertisement is clicked and calculating the incurred advertising expenses per volume based on a cost per click (CPC) system, and (d) a difference obtained by subtracting the incurred advertising expenses per volume from the selling price of the e-book. A method is disclosed that includes presenting as a final settlement price of a consumer. According to the present invention, the number of times a user clicks on an advertisement related to contents included in a specific page of the e-book is counted, and the e-book can be purchased at a low cost based on the count.

Description

METHOOD, SYSTEM AND COMPUTER-READABLE RECORDING MEDIUM FOR PROVIDING E-BOOK}

The present invention relates to a method, a system and a computer-readable recording medium for providing an e-book. The amount of advertising charges for each volume based on the Cost Per Click (CPC) system, based on the information on how much the user clicked on the exposed ad until the user reads the e-book. The present invention relates to a business model for presenting a difference in a final settlement price by subtracting an advertising fee per book, and a method, a system, and a computer-readable recording medium that can benefit a user, a publisher, and an advertiser.

With the general use of the Internet, users can easily obtain various information through the Internet. That is, users can experience various contents after accessing a web site by using a terminal device such as a personal computer or a smartphone that can access the Internet. The above tendency can be attributed to the fact that digital contents such as internet advertisements, internet broadcasting, internet newspapers, search services, e-commerce, online games, etc. have been popularized enough to replace existing analog contents.

In addition, in recent years, many advertisers are placing online advertisements on digital contents for the purpose of product advertisement and promotion, and thus, a lot of energy is being put into enhancing the effect of advertisement on their products or services.

However, such online advertisements are often perceived as a hindrance to the user's viewing of digital content, and thus, rather than enjoying the proper advertising effect through online advertisements, the user has a bad image of the advertisement. It was.

Recently, there has been a case of selling high-quality digital contents commercially according to the emergence of e-books and the diversification of digital contents. If you want to sell digital contents to users, you may feel the burden of the cost of the digital contents. As the users still occupy a lot of potions, it was not easy to promote the distribution of digital contents.

It is an object of the present invention to solve all the problems described above.

In addition, when a user's request for viewing a particular page of an e-book is received, the present invention parses the contents included in the specific page to obtain an advertisement highly related to the contents included in the specific page, The number of clicks on the displayed advertisements while the e-book is being read, and the accrued advertising costs by volume are calculated based on the cost per click (CPC) system, subtracting the accrued advertising costs by the volume of the e-book. By selling as the final payment price of the consumer, it is another object to enable the user to purchase the e-book at a low price and to enhance the advertising effect of the advertiser.

In order to accomplish the above object, a representative structure of the present invention is as follows.

According to an aspect of the present invention, a method for providing an e-book comprising: (a) parsing content included in the specific page when a display request for a specific page of the e-book is received from a user terminal device; (b) acquiring an advertisement related to the content included in the specific page and providing the same to be displayed on the user terminal device together with the specific page; and (c) the e-book using the user terminal device. Counting the number of times the displayed advertisement is clicked while being read and calculating the volume-generated advertisement cost based on a cost per click (CPC) system with reference thereto; and (d) generating the volume at the selling price of the e-book. A method is provided that includes presenting the difference minus the advertising cost as the final settlement price of the consumer.

According to another aspect of the present invention, in a method for providing an e-book, (a) when a user of a user terminal device requests display of a specific page of the e-book, the user terminal device is included in the specific page. Parsing content, (b) obtaining a keyword related to the content included in the specific page through the parsing operation and requesting an advertisement matching the keyword, (c) receiving the matched advertisement; Displaying this on the user terminal device together with the specific page; (d) information on the number of times the displayed advertisement is clicked by the user or the number of clicks while the e-book is read by the user; Sends the information about the advertising cost per volume calculated based on cost per click (CPC) system to Step, and (e) from the server, the method comprising the steps of: receiving presents the amount after deducting the costs gwonbyeol occurs as the final settlement price for the e-book from the sale price of the eBook is available.

According to still another aspect of the present invention, in a system for providing an e-book, when a display request for a specific page of the e-book is received from a user terminal device, an e-book parsing unit for parsing contents included in the specific page. An advertisement acquiring and providing unit for obtaining an advertisement related to contents included in the specific page and displaying the advertisement on the user terminal device together with the specific page; and reading the e-book using the user terminal device. The volume generation advertisement cost calculation unit that counts the number of times the displayed advertisement is clicked on the way and calculates the volume generated advertising cost based on the cost per click (CPC) system, and the volume generated by the selling price of the e-book. E-book payment center that presents the difference minus advertising costs as the final payment price of the consumer The system including a is provided.

In addition, there is provided another method, system, and computer readable recording medium for recording a computer program for carrying out the method for implementing the present invention.

According to the present invention, since advertisements highly related to contents included in a specific page of the e-book can be displayed together with the specific page, the user can be provided with beneficial advertisement information while viewing the e-book, and the user is provided. As the number of clicks on the advertisement information increases, the e-book can be provided at a low cost.

In addition, according to the present invention, it is possible to increase the click through rate (CTR) because the user is more likely to click on the advertisement of interest in order to purchase the e-book cheaply.

In addition, according to the present invention, since the users can be provided with the e-book at a low price, it may not feel a burden on the purchase of the e-book, thereby the sales revenue of the e-book seller can be improved in a macroscopic manner.

1 is a view showing a general configuration of an entire system for providing an e-book sales system according to an embodiment of the present invention.
2 is a view showing the internal configuration of the e-book sales system according to the present invention.
FIG. 3 is a diagram exemplarily showing an advertisement related to contents included in an e-book according to an embodiment of the present invention.

DETAILED DESCRIPTION OF THE INVENTION The following detailed description of the invention is described with reference to the accompanying drawings, which show by way of illustration specific embodiments in which the invention may be practiced. These embodiments are described in sufficient detail to enable those skilled in the art to practice the invention. It should be understood that the various embodiments of the present invention are different, but need not be mutually exclusive. For example, certain features, structures, and characteristics described herein may be implemented in other embodiments without departing from the spirit and scope of the invention in connection with an embodiment. It is also to be understood that the position or arrangement of the individual components within each disclosed embodiment may be varied without departing from the spirit and scope of the invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is to be limited only by the appended claims, along with the full scope of equivalents to which such claims are entitled, if properly explained. In the drawings, like reference numerals refer to the same or similar functions throughout the several views.

DETAILED DESCRIPTION Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily implement the present invention.

[Preferred Embodiment of the Present Invention]

Configuration of the entire system

1 is a view schematically showing the configuration of an entire system for providing an e-book according to an embodiment of the present invention.

As shown in FIG. 1, the entire system according to an embodiment of the present invention may include a communication network 100, an e-book selling system 200, an advertisement providing server 300, and a user terminal device 400. have.

First, according to an embodiment of the present invention, the communication network 100 may be configured regardless of its communication mode such as wired and wireless, and may include a mobile communication network, a local area network (LAN), and a metropolitan area network (MAN: It may be configured with various communication networks such as Metropolitan Area Network (WAN), Wide Area Network (WAN), Satellite Communication Network. More specifically, the communication network 100 according to the present invention is known World Wide Web (WWW), Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA) or Global System for Mobile communications It should be understood that the concept includes all communication networks.

According to an embodiment of the present invention, when the e-book sales system 200 receives a display request for a specific page of the e-book from the user, the e-book selling system 200 parses the contents included in the specific page, and includes the contents included in the specific page. A function of acquiring an advertisement related to a and associated with the specific page and displaying the advertisement on the terminal device of the user may be performed.

In addition, according to an embodiment of the present invention, the e-book sales system 200 may refer to Cost Per Click (CPC) based on the number of times the displayed advertisement is clicked by the user while the e-book is read through the user terminal device. Based on the system, the generated advertising costs can be calculated for each volume, and the e-book can be inexpensively determined by determining the difference between the selling price of the e-book and the final settlement price of the consumer.

The e-book sales system 200 according to an embodiment of the present invention will be described in more detail later.

Next, the advertisement providing server 300 according to an embodiment of the present invention as a component that can communicate with the e-book sales system 200 or the user terminal device 400 through the communication network 100, According to a request of the book selling system 200 or the user terminal device 400, a function of providing a matched advertisement may be performed.

On the other hand, the user terminal device 400 according to an embodiment of the present invention is a digital device that includes a function to communicate after connecting to the e-book sales system 200 and / or the advertisement providing server 300, According to the present invention, any digital device having a computing power by mounting a microprocessor and having a memory means such as a personal computer (for example, a desktop computer, a notebook computer, etc.), a workstation, a PDA, a web pad, a mobile phone, etc. It may be adopted as the user terminal device 400.

Configuration of the e-book sales system 200

Hereinafter, the internal structure of the e-book sales system 200 performing important functions for the implementation of the present invention and the function of each component will be described.

2 is a diagram illustrating an internal configuration of the e-book sales system 200 according to an embodiment of the present invention by way of example.

Referring to FIG. 2, the e-book selling system 200 includes an e-book providing unit 210, an e-book parsing unit 220, an advertisement obtaining and providing unit 230, a book-generated advertisement cost calculating unit 240, and an e-book. The payment processor 250, the database 260, the communication unit 270 and the controller 280 may be included.

According to the exemplary embodiment of the present invention, the e-book selling system 200 includes an e-book providing unit 210, an e-book parsing unit 220, an advertisement obtaining and providing unit 230, and a book generation advertisement cost calculating unit 240. The electronic book payment processing unit 250, the database 260, the communication unit 270, and the control unit 280 may include at least some of the programs included in the e-book sales system 200 or communicate with the e-book sales system 200. May be modules. However, in FIG. 2, the e-book selling system 200 includes an e-book providing unit 210, an e-book parsing unit 220, an advertisement obtaining and providing unit 230, a book-generated advertisement cost calculating unit 240, and an e-book payment. The processor 250, the database 260, the communicator 270, and the controller 280 are all illustrated as being included in the e-book selling system 200. Such program modules may be included in the e-book sales system 200 in the form of an operating system, an application module, and other program modules, and may be physically stored on various known storage devices. In addition, these program modules may be stored in a remote storage device that can communicate with the e-book sales system 200. Such program modules include, but are not limited to, routines, subroutines, programs, objects, components, data structures, etc. that perform particular tasks or execute particular abstract data types, described below, in accordance with the present invention.

First, according to an embodiment of the present invention, the e-book providing unit 210 provides the user terminal device 400 with an e-book requesting a user to read among a plurality of e-books stored in the database 260 to be described later. To perform the function. In this case, the user may request to view a specific page of the corresponding e-book. In this case, the user may perform a function of providing the specific page to the user terminal device 400.

Next, the e-book parsing unit 220 according to an embodiment of the present invention may perform a function of parsing content included in a specific page of the e-book to be provided by the e-book providing unit 210. In this case, the e-book parsing unit 220 may parse at least one of a morpheme analysis technique, a syntax analysis technique, and a semantic analysis technique in parsing the contents included in the specific page. It will be possible to determine at least one keyword related to the content contained in the.

Next, the advertisement acquisition and providing unit 230 according to an embodiment of the present invention is a database 260 and / or advertisement providing server 300 to be described later with reference to the keyword determined by the e-book parsing unit 220. ) May acquire a specific advertisement that is matched among the plurality of advertisements stored in FIG. 2) and display the same on the user terminal device 400 together with the specific page.

Referring to FIG. 3, it can be seen that an advertisement related to contents included in a specific page of the e-book is displayed. For example, the e-book parsing unit 220 parses the contents of three pages of the e-book called "moments of stimulation" and uses the words "other" and "other school" related to the contents contained in the three pages as keywords. When determining, the advertisement obtaining and providing unit 230 may display an advertisement related to “other” at the top of the page and an advertisement related to “other school” at the bottom of the page. However, the advertisement may be automatically displayed at the same time as the user requests to view three pages, but the advertisement related to the keyword may be displayed only when the user selects a portion of the keyword displayed in the same format as highlighting. Modifications may be envisioned.

For example, when the advertisement obtaining and providing unit 230 causes the related advertisement to be displayed on the user terminal device 400, a specific page of the e-book provided by the e-book providing unit 210 is displayed and at the same time the corresponding advertisement is displayed. As another example, a specific page of the e-book provided by the e-book providing unit 210 may be displayed first, and then related advertisements may be separately displayed at the user's request.

Meanwhile, according to an embodiment of the present invention, the advertisement of the advertisement acquisition and providing unit 230 may be provided to the user terminal device 400 in the form of a text advertisement or a display advertisement. In this case, the text advertisement or the display advertisement may be obtained in real time whenever a display request for a specific page of the e-book is received and provided to the user terminal device 400, or the user may provide the e-book to the user terminal device 400. When downloaded to the e-book may be included in advance to be provided to the user terminal device 400.

Meanwhile, the volume generation advertisement cost calculator 240 according to an embodiment of the present invention counts the number of times the displayed advertisement is clicked by the user while the e-book is fully read, and refers to the cost per click (CPC) system with reference thereto. Based on the generated advertising costs for each volume can be performed.

Here, the number of clicks may be calculated by simply counting when the corresponding ad is clicked. However, the number of clicks is not limited thereto. For example, the user may click on the advertisement and then perform additional actions ( For example, a variety of modifications may be envisioned, such as counting only cases of homepage visits, purchases, etc.).

Next, the e-book payment processing unit 250 according to an embodiment of the present invention is the final payment of the e-book by subtracting the difference in the advertising costs generated by the volume calculated by the volume generated advertising cost calculation unit 240 from the list price of the e-book The price can be determined and the e-book can be sold according to the final payment price.

In addition, according to one embodiment of the present invention, the e-book payment processing unit 250 may include a prepaid payment processing unit (not shown) and / or a postpaid payment processing unit (not shown).

Specifically, when the prepaid processing unit receives a request from the user terminal device 400 to pay in a prepaid manner for the cost corresponding to the selling price of the e-book, first, any payment means (for example, credit card, cash) , Cultural gift vouchers and mobile phone payments, etc.) may be used to make the payment corresponding to the selling price and cash back as much as the advertising expenses generated for each ticket in the future. Here, the cacheback may be provided in the form of an electronic cache.

Also, in detail, when the request for payment by the post-payment method is received from the user terminal device 400, the deposit confirmation unit (not shown) checks whether the electronic cash more than the selling price of the e-book is secured as a deposit. If it is determined that the electronic cash more than the selling price is secured as a deposit, the amount of advertising generated by volume is deducted from the selling price of the e-book with reference to the generated advertising costs generated by the user while all the e-books are read. The final payment price, which is an amount, may function to be settled from the deposit.

On the other hand, the database 260 according to an embodiment of the present invention is a concept that includes not only a database of consultation, but also a database in a broad sense including a data record based on a computer file system. It should be understood that if the data can be retrieved and extracted, it can be included in the database of the present invention. Although the database 260 is illustrated as being included in the e-book sales system 200 in FIG. 2, according to the needs of those skilled in the art of implementing the present invention, the database 260 is the e-book sales system 200. It may be configured separately from).

The communication unit 270 according to an embodiment of the present invention performs a function of allowing the e-book sales system 200 to communicate with an external device such as the advertisement providing server 300 and / or the user terminal device 400. .

According to an embodiment of the present invention, the controller 280 includes an e-book providing unit 210, an e-book parsing unit 220, an advertisement obtaining and providing unit 230, a book-generated advertisement cost calculating unit 240, and an e-book payment. It performs a function of controlling the flow of data between the processor 250, the database 260, the communication unit 270. That is, the controller 280 controls the flow of data from the outside or between each component of the e-book sales system 200, thereby providing the e-book providing unit 210, the e-book parsing unit 220, the advertisement acquisition and the Study 230, book-generated advertising cost calculator 240, e-book payment processing unit 250, database 260, the communication unit 270 controls to perform a unique function.

In the above description, the electronic book sales system 200 performs parsing and calculates an advertisement fee for each book in the method of providing an e-book. However, the present invention is not limited thereto. When the user requests the display of a specific page of the e-book, the corresponding user terminal device may directly parse the content included in the specific page, and in this case, the parsing operation may be related to the content included in the specific page. The user terminal device may directly obtain a keyword having the keyword, and may request an advertisement that matches the keyword from outside, and information or click on the number of times the displayed advertisement is clicked while the corresponding e-book is read by the user. Accrued by volume based on CPC The user terminal device is directly calculate the information will also be sent to the e-book sales system.

The embodiments of the present invention described above can be implemented in the form of program instructions that can be executed through various computer components and recorded on a computer-readable recording medium. The computer-readable recording medium may include program commands, data files, data structures, and the like, alone or in combination. Program instructions recorded on the computer-readable recording medium may be those specially designed and configured for the present invention, or may be known and available to those skilled in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical recording media such as CD-ROMs and DVDs, and magneto-optical media such as floptical disks. media), and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device may be configured to operate as one or more software modules to perform the process according to the invention, and vice versa.

Although the present invention has been described by specific embodiments such as specific components and the like, but the embodiments and the drawings are provided to assist in a more general understanding of the present invention, the present invention is not limited to the above embodiments. For those skilled in the art, various modifications and variations can be made from these descriptions.

Therefore, the spirit of the present invention should not be construed as being limited to the above-described embodiments, and all of the equivalents or equivalents of the claims, as well as the following claims, I will say.

100: Network
200: e-book sales system
210: e-book provider
220: e-book parsing unit
230: advertising acquisition and provision unit
240: generated advertising cost calculation unit by volume
250: e-book payment processing unit
260: database
270: communication unit
280: control unit
300: ad serving server
400: user terminal device

Claims (15)

In the method of providing an e-book,
(a) when the e-book parsing unit receives a display request for a specific page of the e-book from a user terminal device, parsing content included in the specific page to obtain at least one string;
(b) an advertisement acquiring and providing unit obtaining at least one advertisement related to the at least one string included in the specific page and including each of the at least one string included in the specific page on the user terminal device. Providing to be displayed on,
(c) The volume-generated advertisement cost calculation unit calculates the number of times the displayed advertisement is clicked while the e-book is read using the user terminal device, and generates the volume-based advertisement cost based on the CPC (Cost Per Click) system. Calculating a, and
(d) the e-book payment processing unit presenting the difference of the selling price of the e-book minus the incurred advertising fee for each volume as the final settlement price of the consumer
Including,
In the step (b), the advertisement is obtained in real time whenever a display request for a specific page of the e-book is received and provided to the user terminal device or a user may download the e-book to the user terminal device. Is provided to the user terminal device to be included in the e-book in advance,
When a request is received from the user terminal device to pay the cost corresponding to the selling price of the e-book by the prepaid method, (e) the payment corresponding to the selling price using any payment means is settled. The method further includes the step of cashing back as much as the advertising fee generated by the book, wherein the cache back is provided in the form of an electronic cache,
(F1) if the request for payment of the final payment price by the post-payment method is received from the user terminal device, determining (f1) whether the user has an e-cash more than the selling price of the e-book as a deposit, and (f2) When it is determined that the e-cash above the selling price is secured as a deposit, the final settlement, which is an amount obtained by subtracting the incurring advertising expenses for each volume from the selling price, with reference to the incurring advertising expenses for each volume generated while all the e-books are read. Further including the payment of the price,
In the parsing of the content included in the specific page, the step (a) is performed using at least one of a morphological analysis method, a syntax analysis method, and a semantic analysis method. The method of claim 1,
In the step (b)
And wherein the advertisement is exposed in the form of a text advertisement or a display advertisement. delete delete delete delete delete In the method of providing an e-book,
(a) when a user of a user terminal device requests display of a specific page of the e-book, the user terminal device parsing contents included in the specific page to obtain at least one string;
(b) the user terminal device obtaining the at least one string included in the specific page through the parsing operation and requesting a server for at least one advertisement matching the at least one string;
(c) the user terminal device receiving the matched at least one advertisement from the server and displaying it on the user terminal device along with each of the at least one string included in the specific page;
(d) The user terminal device may be configured to refer to information about the number of times the displayed advertisement is clicked by the user while the e-book is read by the user or to the click per click (CPC) scheme. Calculating information about the generated advertising costs per volume calculated based on and transmitting the calculated information to the server, and
(e) the user terminal device receiving, from the server, an amount obtained by subtracting the incurred advertisement cost for each volume from the selling price of the e-book as a final settlement price for the e-book;
Including,
In the step (b), the user terminal device receives the advertisement in real time whenever a display request for a specific page of the e-book is received or when the user terminal device downloads the e-book. Receive the advertisement in advance,
When a request is received from the user terminal device to pay the cost corresponding to the selling price of the e-book by the prepaid method, (f) the payment corresponding to the selling price is settled using any payment method, The method further includes the step of cashing back as much as the advertising fee generated by the book, wherein the cache back is provided in the form of an electronic cache,
(G1) if the request for payment of the final payment price is received from the user terminal device is received from the user terminal device, (g1) determining whether the user has an e-cash more than the selling price of the e-book as a deposit, and (g2) When it is determined that the e-cash above the selling price is secured as a deposit, the final settlement, which is an amount obtained by subtracting the incurring advertising expenses for each volume from the selling price, with reference to the incurring advertising expenses for each volume generated while all the e-books are read. Further including the payment of the price,
In the parsing of the content included in the specific page, the step (a) is performed using at least one of a morphological analysis method, a syntax analysis method, and a semantic analysis method. In a system for providing an e-book,
When the display request for the specific page of the e-book is received from the user terminal device, the e-book parsing unit for parsing the contents contained in the specific page to obtain at least one string,
Acquiring at least one advertisement related to the at least one string included in the specific page and providing it to be displayed on the user terminal device together with each of the at least one string included in the specific page; Providing,
Volume generation advertisement cost calculation unit that counts the number of times the displayed advertisement is clicked while the e-book is read using the user terminal device and calculates the generated advertisement cost for each volume based on a cost per click (CPC) system with reference thereto , And
E-book payment processing unit for presenting the difference from the list price of the e-book minus the incurred advertising costs for each volume as the final settlement price of the consumer
Including,
The advertisement acquisition and providing unit,
Whenever a display request for a specific page of the e-book is received, a text or display advertisement is obtained in real time and provided to the user terminal device or when the user downloads the e-book to the user terminal device. Provided to the user terminal device in advance,
If the e-book payment processing unit receives a request from the user terminal device to pay the cost corresponding to the selling price of the e-book by a prepaid payment method, the cost corresponding to the selling price using any payment means is increased. When a request is made from the user terminal device to make a payment, and later cash back as much as the generated advertising fee for each volume, and pay the final payment price by a post-payment method, an electronic cash more than the selling price of the e-book is deposited as a deposit to the user. Although it should be secured, the final settlement price, which is an amount obtained by subtracting the incurred advertising expenses from each volume, is settled with reference to the incurred advertising expenses generated by the volume while the e-book is read all,
The e-book parsing unit is configured to perform at least one of a morphological analysis, syntax analysis, and semantic analysis in parsing content included in the specific page. delete delete delete delete delete A computer-readable medium for recording a computer program for executing the method according to any one of claims 1, 2 and 8.

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