KR101053938B1 - IPTV advertising system and IPTV advertising method using the same - Google Patents

Abstract

An advertising system of IPTV and an advertising method of IPTV using the same are provided. The advertising system of the IPTV is connected to each of the plurality of IPTVs and each of the plurality of IPTVs through a communication network, and transmits content information or advertisement information provided from the outside to each of the plurality of IPTVs, and each subscriber from the plurality of IPTVs. Information transmitting server for receiving and storing information or respective channel information, and subscriber information of each of the plurality of IPTVs provided from the information transmitting server while receiving advertisement information from the advertiser and displaying content information on each of the plurality of IPTVs. Or at least one IPTV from among a plurality of IPTVs based on channel information of each of the IPTVs or IPTVs, and transmits the advertisement information to the selected at least one IPTV through the information transmitting server.

IPTV, Advertising, VOD

Description

Advertising system for IPTV and advertising method using IPTV {Advertisement system for IPTV and advertising method using}

An embodiment according to the present invention relates to an IPTV advertising system and an IPTV advertising method using the same, and more particularly, to an IPTV advertising system capable of selectively transmitting advertising information to a plurality of IPTVs, and an IPTV advertising using the same. It is about a method.

Advertisements in conventional broadcast systems, namely general cable or satellite broadcast systems, are broadcast to multiple viewers at pre-scheduled times via television (TV). Such advertisements require advertisers to pay a predetermined advertising fee to an airwave station or a cable broadcasting station. The broadcasting stations transmit the advertisement information produced according to the advertisement request of the advertiser to the plurality of viewers in the order organized in the advertisement schedule, for example, the time between the broadcasts.

Recently, with the development of the Internet communication network, IP (Internet Protocol) TV system has been developed. IPTV system refers to a system that provides a variety of information, video content, and broadcast to the TV using high-speed Internet. IPTV systems are a type of digital convergence in that they are a convergence of the Internet and TV. The difference with conventional Internet TV is that it uses a TV instead of a computer monitor and a remote control instead of a mouse.

In order to use the services of the IPTV system, a display device such as a TV and a set-top box must be provided, and an internet line must be connected to the set-top box. In other words, you need to connect a set-top box or a dedicated modem to your TV and turn it on just as you would turn it on. Therefore, even a person who is not familiar with a computer can use the remote control to provide various contents and additional services provided by the Internet such as watching movies, home shopping, home banking, online games, and MP3s.

However, in the above-described IPTV system, as in the conventional broadcasting system, a system for executing the advertisement information in the order organized according to the advertisement schedule is used.

Therefore, advertisers are unable to selectively send advertisement information to viewers in order to maximize the advertisement effect, thereby increasing the advertising cost. In addition, the advertisement information is transmitted by the advertisement schedule, so that the advertisement information cannot be transmitted, for example, during the time when the broadcast information is transmitted.

The problem to be solved by the present invention is to provide an advertising system of IPTV that can maximize the effect of advertising by selectively sending advertising information to a plurality of viewers.

Another object of the present invention is to provide an advertising method using such an IPTV advertising system.

The IPTV advertising system according to an embodiment of the present invention for solving the above problems is connected to a plurality of IPTVs, each of the plurality of IPTVs through a communication network, the content information or advertisement information provided from the outside of the plurality of IPTV And an information transmission server for receiving and storing respective subscriber information or respective channel information from a plurality of IPTVs, receiving advertisement information from an advertiser, and displaying content information on each of the plurality of IPTVs. Selecting at least one IPTV among the plurality of IPTVs based on subscriber information of each of the plurality of IPTVs provided from the information transmitting server or channel information of each of the IPTVs, and selecting the information transmitting server in the selected at least one IPTV. It includes an advertisement server for transmitting the advertisement information through.

In an advertisement method using an advertisement system of an IPTV according to an embodiment of the present invention for solving the other problem, an information transmitting server is connected to each of a plurality of IPTVs to transmit content information, and subscribers of each of the plurality of IPTVs. Receiving information and channel information, the advertisement server receiving the advertisement information from the advertiser, receiving the subscriber information of each of the plurality of IPTVs or the channel information of each of the plurality of IPTVs from the information transmitting server; While content information is displayed on each of the plurality of IPTVs, the advertisement server selects at least one IPTV among the plurality of IPTVs based on subscriber information of each of the plurality of IPTVs or channel information of each of the plurality of IPTVs. And transmitting, by the advertisement server, the advertisement information to the selected at least one IPTV through the information transmitting server.

The IPTV system and the advertising method of the IPTV using the same according to the present invention, advertisers selectively advertise according to the conditions of the plurality of IPTV subscribers, for example, the access area of the subscribers, the age of the subscribers, the sex of the subscribers or the broadcasting information that subscribers are currently watching Information can be sent, and advertisement information can be sent to multiple IPTV subscribers while content information is being displayed, thereby providing customized advertisements for maximizing the advertisement effect and saving advertising costs. It has an effect.

In order to fully understand the present invention, the operational advantages of the present invention, and the objects achieved by the embodiments of the present invention, reference should be made to the accompanying drawings which illustrate embodiments of the present invention and the contents described in the accompanying drawings.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1A is a schematic block diagram of an advertisement system of an IPTV according to an embodiment of the present invention, and FIG. 1B is a schematic block diagram of an advertisement system of an IPTV according to another embodiment of FIG. 1A, and FIG. 2A is shown in FIG. 1. FIG. 2B is a schematic block diagram of the advertisement server shown in FIG. 1, and FIG. 2C is a schematic block diagram of the external access server shown in FIG.

The advertising system 100 or 101 of the IPTV illustrated in FIGS. 1A and 1B may have substantially the same configuration except for the following. For example, in the IPTV advertisement system 100 of FIG. 1A, the content information provided to the information transmission server 20 from the outside is broadcast information B_S having unidirectionality, whereas the advertisement system 101 of IPTV illustrated in FIG. 1B. ), The content information provided to the information transmission server 20 from the outside may be video on demand (VOD) information (VOD) having bidirectionality.

That is, the types of content information input to the information transmission server 20 are different from those of the advertisement system 100 or 101 of the IPTV shown in FIGS. 1A and 1B, respectively. For convenience of description, the advertising system 100 of the IPTV illustrated in FIG. 1A will be described. However, this may also be applied to the advertising system 101 of the IPTV illustrated in FIG. 1B.

Referring to FIG. 1A, the IPTV advertising system 100 includes a plurality of IPTVs 10_1, 10_2,..., 10_N, where N is a natural number, an information transmitting server 20, an advertising server 30, and an external access server. 40 may include.

The plurality of IPTVs 10_1, 10_2,..., 10_N includes a display device 11_1, 11_2,..., 11_N and a set-top box (STB) 13_1, 13_2,..., 13_N. Each may include devices.

The set top boxes 13_1, 13_2,..., 13_N of each of the plurality of IPTVs 10_1, 10_2,..., 10_N may be connected to the outside, for example, through the communication network 50 with the information transmitting server 20.

Each of the set top boxes 13_1, 13_2,..., 13_N receives broadcast information B_S from the information transmitting server 20, and the display devices 11_1 connected to each of the set top boxes 13_1, 13_2,..., 13_N. , 11_2,..., 11_N).

The display devices 11_1, 11_2,..., And 11_N may display broadcast information B_S transmitted from the set top boxes 13_1, 13_2,..., 13_N. Here, each of the display devices 11_1, 11_2,..., 11_N outputs the transmitted broadcast information B_S to a viewer, for example, subscribers (not shown) of each of the plurality of IPTVs 10_1, 10_2,..., 10_N. As a device capable of doing this, it may mean not only a TV or a monitor, but also all means capable of outputting broadcast information B_S to respective subscribers.

The information transmitting server 20 may be connected to the set-top boxes 13_1, 13_2,..., 13_N of each of the plurality of IPTVs 10_1, 10_2,..., 10_N through the communication network 50.

The information transmitting server 20 transmits broadcast information B_S provided from the outside or advertisement information A_S provided from the advertisement server 30 to each of the plurality of IPTVs 10_1, 10_2,..., 10_N through the communication network 50. I can send it out.

For example, although not shown, the information transmitting server 20 may include a broadcasting information transmitting unit (not shown) and an advertisement information transmitting unit (not shown). The broadcast information transmitter and the advertisement information transmitter may be physically separated from each other and interworked with each other.

The advertisement information transmitter may provide the advertisement information A_S to the broadcast information transmitter in order to transmit the advertisement information A_S transmitted from the advertisement server 30 to each of the plurality of IPTVs 10_1, 10_2,..., 10_N. The broadcasting information transmitting unit mixes the advertising information A_S provided from the advertising information transmitting unit and the broadcasting information B_S provided from the outside in a predetermined form to form a plurality of IPTVs 10_1, 10_2,..., 10_N. We can send in each.

The broadcast information B_S provided to the information transmission server 20 from the outside may be digital broadcast information B_S of various contents.

For example, the broadcast information B_S provided to the information transmitting server 20 may be unidirectional content information transmitted from an airwave broadcasting station, a cable broadcasting station, or a satellite broadcasting station to the information transmitting server 20 as shown in FIG. 1A. have. In addition, as illustrated in FIG. 1B, the content information may be bidirectional content information, for example, VOD information (VOD) information transmitted from a content server or a VOD server of an IPTV.

The unidirectional broadcast information of FIG. 1A refers to broadcast information (B_S) in which a subscriber unilaterally receives various contents transmitted from a broadcasting station, etc., and the VOD information of FIG. 1B refers to a relationship between a subscriber and a content server. It may have a form, it may mean a way to participate in the VOD information transmitted from the content server in any form.

1A and 2A, the information sending server 20 may include a subscriber information server 21 and a channel information server 23.

The subscriber information server 21 may receive and store information about subscribers of each of the plurality of IPTVs 10_1, 10_2,..., 10_N through the communication network 50.

The subscriber information server 21 is assigned a unique number (eg, a plurality of IPTVs 10_1, 10_2, each of the plurality of IPTVs 10_1, 10_2,..., 10_N), for example, as shown in Table 1 below. ..., 10_N) subscriber information (UI) corresponding to each of the set-top boxes 13_1, 13_2, ..., 13_N), for example, subscriber ID information, subscriber age information, subscriber gender information of each of the plurality of subscribers And subscriber information (UI) including subscriber access area information and the like. In this case, the subscriber access area information may be stored as, for example, a number coded for each area.

Table 1

IPTV unique number Subscriber ID Subscriber age Subscriber gender Subscriber access area 10_1 AA 25 man Gangnam (11) 10_2 BB 35 Woman Bundang (22) … … … … … 10_N CC 25 man Gangnam (11)

The channel information server 23 is configured to display the broadcast information B_S currently displayed on each of the plurality of IPTVs 10_1, 10_2,..., 10_N, that is, subscribers of each of the plurality of IPTVs 10_1, 10_2,..., 10_N. The channel information CI of the broadcasting information B_S being viewed may be received and stored.

The channel information server 23 is connected to the set-top boxes 13_1, 13_2, ..., 13_N of each of the plurality of IPTVs 10_1, 10_2, ..., 10_N and at least one set-top box that is powered on. Channel information CI of broadcast information B_S currently displayed on display devices 11_1, 11_2,..., 11_N may be received and stored from 1313, 13_2,..., 13_N.

The channel information server 23 may have a unique number (eg, a plurality of IPTVs 10_1, 10_2, each of the plurality of IPTVs 10_1, 10_2,..., 10_N), for example, as shown in Table 2 below. ..., 10_N) subscriber access information corresponding to each of the set-top boxes 13_1, 13_2, ..., 13_N) and channel information, for example, channel number information or channel genre information, that subscribers are currently watching. Channel information CIs may be stored.

[Table 2]

IPTV
Unique number Subscriber
Access Currently watching
Channel number Currently watching
Channel genre 10_1 O 11 movie 10_2 O 11 movie … … … … 10_N O 9 news

Referring back to FIG. 1A, the advertisement server 30 is connected to the information transmission server 20, receives advertisement information A_S from the advertiser 70, and receives a plurality of IPTVs through the information transmission server 20 ( The advertisement information A_S may be transmitted to at least one IPTV 10_1, 10_2,..., 10_N selected by the predetermined condition among 10_1, 10_2,..., 10_N.

When providing the advertisement information A_S to the advertisement server 30, the advertiser 70 may present a transmission condition of the advertisement information A_S.

For example, the advertiser 70 may present the transmission condition of the advertisement information A_S based on the subscriber information UI or the channel information CI of each of the plurality of IPTVs 10_1, 10_2,..., 10_N. have.

For example, the advertiser 70 may determine advertisement information based on subscriber age information or subscriber gender information or subscriber access area information among subscriber information UIs of each of the plurality of IPTVs 10_1, 10_2,..., 10_N. A_S) transmission condition can be presented.

In addition, the advertiser 70 may, based on channel number information currently viewed by the subscriber or channel genre information currently viewed by the subscriber, from among channel information CIs of each of the plurality of IPTVs 10_1, 10_2,..., 10_N. The transmission condition of the advertisement information A_S may be presented.

Accordingly, the advertisement server 30 may transmit the advertisement information A_S to at least one IPTV 10_1, 10_2,..., 10_N that meet the plurality of transmission conditions presented by the advertiser 70.

The advertiser 70 proposes a transmission condition for transmitting the advertisement information A_S to all IPTV subscribers at a predetermined time, for example, at the desired time by the advertiser 70, or the transmission condition described above at the desired time by the advertiser 70. For example, the advertisement information A_S may be transmitted to at least one IPTV 10_1, 10_2,..., 10_N that meets at least one condition among subscriber information UI or channel information CI.

The advertisement server 30 may receive information about each of the plurality of IPTVs 10_1, 10_2,..., 10_N from the information transmitting server 20. For example, the advertisement server 30 may provide information (UI) about subscribers of each of the plurality of IPTVs 10_1, 10_2,..., 10_N from the subscriber information server 21 of the information transmitting server 20 shown in FIG. 2A. ) Can be provided.

In addition, the advertisement server 30 transmits the broadcast information (viewing information currently being viewed by subscribers of the plurality of IPTVs 10_1, 10_2,..., 10_N) from the channel information server 23 of the information transmitting server 20 shown in FIG. 2A. B_S) may be provided with the channel information (CI).

1A and 2B, the advertisement server 30 may include a first advertisement server 31 and a second advertisement server 33.

The first advertisement server 31 is provided with subscriber information (UI) from the information transmitting server 20, the transmission conditions of the advertiser 70 described above, for example, a plurality of IPTVs (10_1, 10_2, ..., 10_N) Among the subscriber information UIs, the subscriber information UI may be arranged according to a transmission condition of the advertisement information A_S based on subscriber age information, subscriber gender information, or subscriber access area information.

For example, as shown in Table 3a below, the first advertisement server 31 may arrange subscriber information (UI) provided from the information delivery server 20 based on subscriber age information.

In addition, as shown in Table 3b below, the first advertisement server 31 may arrange subscriber information (UI) provided from the information transmission server 20 based on subscriber gender information.

In addition, the first advertisement server 31 may arrange the subscriber information (UI) provided from the information sending server 20 based on the subscriber access area information, as shown in Table 3c below.

Further, as shown in Table 3d below, the first advertisement server 31 uses the subscriber information (UI) provided from the information delivery server 20 to combine at least two pieces of information, for example, subscriber age information and subscriber. Sorting may be performed based on a combination of at least two subscriber information among gender information and subscriber access area information.

Table 3a

IPTV unique number Subscriber ID Subscriber age Subscriber gender Subscriber access area 10_1 AA 25 man Gangnam (11) 10_N CC 25 man Gangnam (11) … … … … … 10_2 BB 35 Woman Bundang (22)

Table 3b

IPTV unique number Subscriber ID Subscriber age Subscriber gender Subscriber access area 10_1 AA 25 man Gangnam (11) 10_N CC 25 man Gangnam (11) … … … … … 10_2 BB 35 Woman Bundang (22)

Table 3c

IPTV unique number Subscriber ID Subscriber age Subscriber gender Subscriber access area 10_1 AA 25 man Gangnam (11) 10_N CC 25 man Gangnam (11) … … … … … 10_2 BB 35 Woman Bundang (22)

Table 3d

IPTV unique number Subscriber ID Subscriber age Subscriber gender Subscriber access area 10_1 AA 25 man Gangnam (11) 10_N CC 25 man Gangnam (11) … … … … … 10_2 BB 35 Woman Bundang (22)

As described above, the first advertisement server 31 may arrange the subscriber information (UI) provided from the information transmitting server 20 according to various transmission conditions suggested by the advertiser 70.

In addition, the first advertisement server 31 may include at least one IPTV that satisfies the transmission condition suggested by the advertiser 70 among the subscriber information UIs of each of the arranged plurality of IPTVs 10_1, 10_2,..., 10_N. 10_1, 10_2,..., 10_N may be selected, and the advertisement information A_S may be transmitted to at least one IPTV 10_1, 10_2,..., 10_N selected through the information transmitting server 20.

The second advertisement server 33 receives the channel information CI from the information transmission server 20 and transmits the transmission conditions suggested by the advertiser 70, for example, each of the plurality of IPTVs 10_1, 10_2,..., 10_N. Among the channel information CI of, the channel information CI may be arranged according to the transmission condition of the advertisement information A_S based on the channel number information currently viewed by the subscriber or the channel genre information currently viewed by the subscriber. .

For example, as shown in Table 4a, the second advertisement server 33 may sort the channel information CI provided from the information transmitting server 20 based on the channel number information currently being viewed. .

In addition, as shown in Table 4b below, the second advertisement server 33 may arrange the channel information CI provided from the information transmitting server 20 based on the channel genre information currently being viewed. .

In addition, as shown in Table 4c, the second advertisement server 33 uses the channel information CI provided from the information transmitting server 20 to combine at least two pieces of information, for example, a channel number currently being viewed. Sorting may be performed based on a combination of information and channel genre information currently being viewed.

Table 4a

IPTV
Unique number Subscriber
Access Currently watching
Channel number Currently watching
Channel genre 10_N O 9 news … … … … 10_1 O 11 movie 10_2 O 11 movie

Table 4b

IPTV
Unique number Subscriber
Access Currently watching
Channel number Currently watching
 Channel genre 10_1 O 11 movie 10_2 O 11 movie … … … … 10_N O 9 news

Table 4c

IPTV
Unique number Subscriber
Access Currently watching
Channel number Currently watching
 Channel genre 10_1 O 11 movie 10_2 O 11 movie … … … … 10_N O 9 news

As described above, the second advertisement server 33 may arrange the channel information CIs provided from the information transmitting server 20 according to various conditions presented by the advertiser 70.

In addition, the second advertisement server 33 may include at least one IPTV that satisfies the transmission condition suggested by the advertiser 70 among the channel information CIs of each of the arranged plurality of IPTVs 10_1, 10_2,..., 10_N. 10_1, 10_2,..., 10_N may be selected, and the advertisement information A_S may be transmitted to at least one IPTV 10_1, 10_2,..., 10_N selected through the information transmitting server 20.

Referring back to FIG. 1A, the external access server 40 is connected to the information sending server 20, and the plurality of IPTVs 10_1, 10_2, in response to subscriber selection information SI provided from the information sending server 20. At least one IPTV 10_1, 10_2,..., 10_N may be connected to an external, for example, World Wide Web (WWW) 80 or telephone station 90.

In other words, the external access server 40 can connect the information sending server 20 and the web 80 or the information sending server 20 and the telephone station 90 to each other.

The information sending server 20 uses the advertisement information A_S provided from the advertisement server 30 through at least one IPTV 10_1, 10_2, ..., 10_N selected from the plurality of IPTVs 10_1, 10_2, ..., 10_N. …, 10_N).

The subscribers of the at least one IPTVs 10_1, 10_2,..., 10_N provided with the advertisement information A_S may have the kind of the advertisement information A_S, for example, the advertisement information A_S requiring a predetermined action of the subscriber. ), The subscriber selection information (SI) may be transmitted to the information transmitting server 20.

The information sending server 20 transmits subscriber selection information SI transmitted from at least one IPTV 10_1, 10_2,..., 10_N to the external access server 40, and the external access server 40 transmits subscriber selection information. Based on the SI, the IPTVs 10_1, 10_2, ..., 10_N having transmitted the subscriber selection information SI can be connected to an external network such as the web 80 or the telephone station 90.

Meanwhile, the advertiser 70 may receive the subscriber selection information SI transmitted from the at least one IPTV 10_1, 10_2,..., 10_N as feedback through the advertisement server 30. That is, the advertisement information transmitted from the advertisement server 30 to the at least one IPTV 10_1, 10_2,..., 10_N selected from the plurality of IPTVs 10_1, 10_2,..., 10_N through the information transmitting server 20. A_S) subscribers output subscriber selection information (SI) to the advertisement information (A_S) (for example, access to the web 80 through the advertisement information (A_S) or through the advertisement information (A_S) Outputting subscriber selection information (SI) for access to the telephone company 90), the advertiser 70 may receive this feedback,

For example, the advertiser 70 may be based on the propensity of at least one IPTV 10_1, 10_2,..., 10_N subscribers who have viewed the advertisement information A_S based on the feedbacked subscriber selection information SI. Advertisement information preference or advertisement information preference according to subscriber channel information).

1A and 2C, the external access server 40 may include a web interworking server 41 and a telephone station interworking server 43.

The web interworking server 41 transmits the at least one IPTV 10_1, 10_2,..., 10_N and the web in response to the subscriber selection signal SI transmitted from the information transmission server 20. 80 can be connected to each other.

The telephone station interworking server 43, in response to the subscriber selection signal SI provided from the information transmitting server 20, transmits at least one IPTV 10_1, 10_2, ..., 10_N and the telephone station which have transmitted the subscriber selection signal SI. 90 can be connected to each other.

In the present embodiment, the external access server 40 is described as an example in which the web 80 or the telephone station 90 is connected. However, the present invention is not limited thereto, and the external access server 40 is a comprehensive concept. It can be extended to the gateway-way of the mobile station, and serves as a passageway for all currently available communications, such as the telephone station 90 and the web 80 described above, external instant messenger (IM), mobile communication, and the like. It may be.

3 is a flowchart illustrating an advertisement method using the advertisement system of the IPTV shown in FIG. 1A.

1A to 3, the information transmitting server 20 transmits broadcast information B_S provided from the outside to each of a plurality of IPTVs 10_1, 10_2,..., 10_N (S10). The broadcast information B_S may be unidirectional broadcast information or bidirectional broadcast information.

Each of the plurality of IPTVs 10_1, 10_2,..., 10_N displays the transmitted broadcast information B_S to subscribers. At this time, the information transmitting server 20 is the information of each of the plurality of IPTVs (10_1, 10_2, ..., 10_N) from each of the plurality of IPTVs (10_1, 10_2, ..., 10_N), for example, subscriber information (UI) Alternatively, channel information CI may be received and stored. Here, the subscriber information (UI) of each of the plurality of IPTVs 10_1, 10_2,..., 10_N may be stored in the subscriber information server 21 of the information transmitting server 20, and the plurality of IPTVs 10_1, 10_2,..., 10_N) Each channel information CI may be stored in the channel information server 23 of the information transmitting server 20.

The advertiser 70 registers the advertisement information A_S in the advertisement server 30 (S20). At this time, the advertiser 70 is a predetermined advertisement delivery condition, for example, the advertiser 70 is the subscriber age, subscriber gender, subscriber access area, subscriber is present among the subscribers of each of the plurality of IPTV (10_1, 10_2, ..., 10_N) Based on the channel information being viewed or the like, the advertisement delivery condition may be suggested and the advertisement information A_S may be registered.

After the advertisement information A_S is registered by the advertiser 70 (S20), the advertisement server 30 transmits the advertisement information A_S to the plurality of IPTVs 10_1 and 10_2 according to the advertisement delivery condition suggested by the advertiser 70. In order to transmit to ..., 10_N, information about each of the plurality of IPTVs 10_1, 10_2,..., 10_N is provided from the information transmitting server 20 (S30).

For example, the first advertisement server 31 may be provided with subscriber information UI of each of the plurality of IPTVs 10_1, 10_2,..., 10_N from the subscriber information server 21 (S31). The subscriber information (UI) may include, for example, subscriber ID information, subscriber age information, subscriber gender information, and subscriber access area information.

In addition, the second advertisement server 33 may receive the channel information CI of each of the plurality of IPTVs 10_1, 10_2,..., 10_N from the channel information server 23 (S33). The channel information CI may include, for example, subscriber access information, channel number information currently viewed by the subscriber, channel genre information currently viewed by the subscriber, and the like.

The first advertisement server 31 may provide a plurality of IPTVs 10_1, 10_2, which are provided from the subscriber information server 21 according to a condition presented by the advertiser 70, for example, a presentation condition such as subscriber age, subscriber gender, and subscriber access area. …, 10_N) Each subscriber information (UI) is aligned, and at least one IPTV (10_1, 10_2,…, 10_N) is selected from the aligned subscriber information (UI) (S40).

The first advertisement server 31 transmits advertisement information A_S to at least one IPTV 10_1, 10_2,..., 10_N selected from the aligned subscriber information UIs (S50). The first advertisement server 31 may transmit the advertisement information A_S through the information transmission server 20.

As an example, the advertiser 70 presents a condition to transmit advertisement information A_S to 20 subscribers among the plurality of IPTVs 10_1, 10_2,..., 10_N connected to the information transmission server 20. can do.

Accordingly, the first advertisement server 31 displays the subscriber information (UI) of each of the plurality of IPTVs 10_1, 10_2,..., 10_N shown in [Table 1], as shown in [Table 3a]. Sort based on subscriber age information.

The first advertisement server 31 selects 20 subscribers, for example, 20 subscribers whose subscriber ID is "AA" or "CC" from among subscriber information UIs arranged according to subscriber age information, and selects the selected subscriber's IPTV ( The advertisement information A_S may be transmitted to 10_1 and 10_N.

Meanwhile, the advertiser 70 presents a condition to transmit advertisement information A_S to a man from among a plurality of IPTVs 10_1, 10_2,..., 10_N connected to the information transmission server 20, or access in Gangnam. Conditions can be provided to transmit the advertisement information (A_S) to the subscribers, Kangnam among at least two conditions, for example, a plurality of IPTVs (10_1, 10_2, ..., 10_N) connected to the information delivery server 20 In addition, a condition may be provided to transmit advertisement information A_S to 20 subscribers connected to the UE.

Accordingly, as shown in Tables 3b, 3c, and 3d, the first advertisement server 31 provides the subscriber information (UI) according to the respective conditions presented by the advertiser 70. The subscribers, and select at least one IPTV (10_1, 10_2,…, 10_N) to which the subscribers, for example, the advertisement information (A_S), to which the presentation conditions of the advertiser 70 are to be transmitted, may transmit the advertisement information (A_S). have.

The second advertisement server 33 receives a plurality of IPTVs from the channel information server 23 according to a condition suggested by the advertiser 70, for example, a channel number currently viewed by the subscriber and a channel genre currently viewed by the subscriber. (10_1, 10_2, ..., 10_N) Each channel information CI is aligned, and at least one IPTV 10_1, 10_2, ..., 10_N is selected from the aligned channel information CI (S33).

The second advertisement server 33 transmits the advertisement information A_S to at least one IPTV 10_1, 10_2,..., 10_N selected from the sorted channel information CIs (S40). The second advertisement server 33 may transmit the advertisement information A_S through the information transmission server 20.

As an example, the advertiser 70 may provide advertisement information A_S to subscribers who are currently watching 11 channels among the plurality of IPTVs 10_1, 10_2,..., 10_N connected to the information transmission server 20. Conditions can be provided to send.

Accordingly, the second advertisement server 33 displays the channel information CI of each of the plurality of IPTVs 10_1, 10_2,..., 10_N shown in [Table 2] as shown in [Table 4a]. The subscriber may sort based on channel number information currently being viewed.

The second advertisement server 33 selects subscribers who watch channel 11 among the channel information CI arranged according to the channel number information that the subscriber is currently watching, for example, subscribers whose IPTV unique numbers are "10_1" and "10_2". The advertisement information A_S may be transmitted to the IPTVs 10_1 and 10_2 of the selected subscriber.

As another example, the advertiser 70 may transmit advertisement information A_S to subscribers who are currently watching a movie among a plurality of IPTVs 10_1, 10_2,..., 10_N connected to the information transmission server 20. Among the plurality of IPTVs 10_1, 10_2,..., 10_N presenting a condition or, for example, at least two conditions, for example, advertisement information for subscribers who are currently watching a movie of channel 11 ( A condition may be provided to send A_S).

Accordingly, as shown in [Table 4b] and [Table 4c], the second ad server 33 sorts the channel information CIs according to respective conditions presented by the advertiser 70, and the advertiser At least one IPTV 10_1, 10_2,..., 10_N to which subscribers, for example, advertisement information A_S, that meets the presentation condition of 70 may be transmitted may be selected to transmit advertisement information A_S.

Meanwhile, in the present embodiment, the advertiser 70 presents a condition for transmitting advertisement information A_S among the subscriber information UI of each of the plurality of IPTVs 10_1, 10_2,..., 10_N or a plurality of IPTVs ( 10_1, 10_2, ..., 10_N The description has been given with an example of presenting a condition for transmitting advertisement information A_S among the channel information CIs. However, the present invention is not limited thereto. For example, the advertiser 70 mixes subscriber information (UI) and channel information (CI) of each of the plurality of IPTVs 10_1, 10_2,..., 10_N and the advertisement information. The sending condition of (A_S) may be presented.

At this time, the first advertisement server 31 and the second advertisement server 33 sort subscriber information UI or channel information CI according to respective conditions, and sort the subscriber information UI. Alternatively, the advertisement information A_S may be transmitted by selecting at least one IPTV 10_1, 10_2,..., 10_N corresponding to the condition of the advertiser 70 from the channel information CI.

At least one IPTV 10_1, 10_2,..., 10_N provided with the advertisement information A_S through the first advertisement server 31 or the second advertisement server 33 may select a subscriber according to the type of advertisement information A_S. Information SI can be output.

From at least one IPTV 10_1, 10_2, ..., 10_N, that is, at least one IPTV 10_1, 10_2, ..., 10_N provided with advertisement information A_S, subscriber selection information SI is sent to the information transmitting server 20. If output, the information sending server 20 may transmit subscriber selection information (SI) to the external access server 40.

The external access server 40 connects at least one IPTV 10_1, 10_2,..., 10_N to the web 80 based on the subscriber selection information SI transmitted from the information transmission server 20, or interworks with the web 80 (S61). ), At least one IPTV 10_1, 10_2,..., 10_N may be connected to the telephone station 90 for interworking (S63).

As an example, a hyperlink that allows subscribers of at least one IPTV 10_1, 10_2,..., 10_N selected according to the presentation conditions of the advertiser 70 to access a predetermined web page from the information transmission server 20. If the link receives the inserted advertisement information A_S, the subscriber outputs subscriber selection information SI for selecting a predetermined button, e.g., an access button, to access a hyperlinked web page of the provided advertisement information A_S. can do.

When the subscriber outputs subscriber selection information SI, the subscriber selection information SI may be transmitted to the information transmitting server 20. The information transmitting server 20 may transmit the subscriber selection information (SI) transmitted from the subscriber, that is, the subscriber selection information (SI) to access the hyperlinked web page of the advertisement information (A_S), to the external access server 40. have.

The external access server 40 accesses the web 80 through a predetermined network, for example, an internet communication network, based on the transmitted subscriber selection information SI, and the web page of the advertisement information A_S selected by the subscriber and the IPTV of the subscriber. 10_1, 10_2, ..., 10_N) can be connected to each other.

As another example, a dial-up link that allows subscribers of at least one IPTV 10_1, 10_2,..., 10_N selected according to the presentation conditions of the advertiser 70 to access a predetermined telephone number from the information transmitting server 20 is provided. Upon receiving the embedded advertisement information A_S, the subscriber can output subscriber selection information SI for selecting a predetermined button, for example a telephone button, to connect to the dial-up link of the advertisement information A_S.

When the subscriber outputs subscriber selection information SI, the subscriber selection information SI may be transmitted to the information transmitting server 20. The information transmitting server 20 may transmit the subscriber selection information SI transmitted from the subscriber, that is, the subscriber selection information SI to be connected to the linked telephone number of the advertisement information A_S, to the external access server 40. .

The external access server 40 connects with the telephone station 90 through a predetermined network, for example, a telephone communication network, based on the transmitted subscriber selection information SI, and the telephone number of the advertisement information A_S selected by the subscriber and the IPTV of the subscriber. 10_1, 10_2, ..., 10_N) can be connected to each other.

4A to 4F illustrate various embodiments of transmitting advertisement information by using the advertisement system of the IPTV of the present invention. In the present embodiment, the IPTV advertising system according to the present invention uses simple text advertisement information (FIG. 4A), hyperlink advertisement information (FIG. 4B), and click to call advertisement information (FIG. 4C) in the form of text broadcasting. ) And hybrid advertisement information (FIG. 4D), subscriber participation advertisement information (FIG. 4E), discount coupon advertisement information (FIG. 4F), etc. will be described as an example of transmission to IPTV, but the present invention is not limited thereto. .

For example, the IPTV advertisement system of the present invention according to other embodiments of the present invention may include a quiz advertisement or an event advertisement transmitted in the form of a text broadcast to induce the participation of subscribers. Here, the quiz advertisement or the event advertisement may be transmitted based on channel information that subscribers are currently watching, and a method of limiting the participation time in the quiz advertisement or the event advertisement may be considered.

The advertisement information A_S in the present embodiments may include broadcast information displayed on the display devices 11_1, 11_2,..., 11_N of each of the plurality of IPTVs 10_1, 10_2,..., 10_N shown in FIG. 1A. B_S) may be displayed to overlap at least a portion. For example, the advertisement information A_S of the exemplary embodiments of the present invention illustrated in FIGS. 4A to 4D may correspond to the broadcast information B_S at the bottom of the broadcast information B_S displayed on the display device 11_1 of the IPTV 10_1. At least a portion may be displayed to overlap.

1A and 4A, the advertisement system 100 of the IPTV according to an embodiment of the present invention may transmit simple text advertisement information A_S1 to the IPTV 10_N. The simple text advertisement information A_S1 may be suitable, for example, when no additional information delivery other than the advertisement information is required.

The simple text advertisement information A_S1 automatically disappears after a predetermined time or the subscriber of the IPTV 10_N provided with the simple text advertisement information A_S1 uses a user controller such as a remote controller 150. Can be disappeared by clicking on the close button 15. Such simple text advertisement information A_S1 may be mainly used for delivering announcements, for example, in public institutions or government offices, or IPTV's own system.

1A and 4B, the advertisement system 100 of the IPTV according to an embodiment of the present invention may transmit hyperlink advertisement information A_S2 to the IPTV 10_N. The hyperlink advertisement information A_S2 may be, for example, when there are many additional contents other than the advertisement information, or when the subscriber of the IPTV 10_N connects to the outside, for example, the web 80 through the hyperlink advertisement information A_S2. May be suitable.

In the hyperlink advertisement information A_S2, the subscriber of the IPTV 10_N clicks the access button 17 using a user controller such as the remote controller 150, and the external access server 40 of the advertisement system 100 of the IPTV is connected. In response to the subscriber selection signal SI output by clicking the access button 17 of the hyperlink advertisement information A_S2 transmitted from the subscriber, the external, for example, the web 80 and the IPTV 10_N may be connected to each other. . In this case, at least one web page address registered by the advertiser 70 may be linked to the access button 17 of the hyperlink advertisement information A_S2.

That is, when the subscriber of the IPTV 10_N clicks the access button 17 of the hyperlink advertisement information A_S2, the IPTV 10_N may access a web page registered in advance through the external access server 40. have.

Such hyperlink advertisement information A_S2 may be mainly used when, for example, delivering VOD promotions, information on Internet shopping malls, or promotions such as blogs.

1A and 4C, the IPTV advertisement system 100 according to an embodiment of the present invention may transmit click-to-call advertisement information A_S3 to the IPTV 10_N. The click-to-call advertisement information A_S3 may be suitable, for example, when the subscriber of the IPTV 10_N allows the advertiser 70 to access the telephone 70 through the click-to-call advertisement information A_S3.

The click-to-call advertisement information A_S3 indicates that the subscriber of the IPTV 10_N clicks the telephone button 19 by using a user controller such as a remote controller 150 and the external access server 40 of the advertisement system 100 of the IPTV. Clicks the telephone button 19 of the click-to-call advertisement information A_S3 transmitted from the subscriber to connect the external, for example, the telephone station 90 and the IPTV 10_N to each other in response to the subscriber selection signal SI output. Can be.

At this time, at least one telephone number registered by the advertiser 70 may be linked to the telephone button 19 of the click-to-call advertisement information A_S3. That is, when the subscriber of the IPTV 10_N clicks on the telephone button 19 of the click-to-call advertisement information A_S3, the IPTV 10_N is a telephone button (list of telephone numbers of a plurality of companies registered by the advertiser 70). 19) can be connected to the phone closest to the access area of the IPTV (10_N) clicked through the external access server 40, the feedback can be connected back to the telephone number of the subscriber of the IPTV (10_N).

For example, a subscriber of the IPTV 10_N guides a predetermined guide phrase displayed on the display device as a user clicks the telephone button 19 of the click-to-call advertisement information A_S3, for example, "enter the subscriber's telephone number." You can see the phrase. Accordingly, the subscriber can input the telephone number of the subscriber using a user control device such as the remote controller 150. At this time, the telephone number entered by the subscriber may be provided to the company closest to the region to which the subscriber is connected from among the telephone numbers of a plurality of companies registered by the advertiser 70 through the external access server 40. At this time, the display device of the subscriber's IPTV (10_N) may display a predetermined guide text, for example, "Please receive when the phone rings."

The click-to-call advertisement information A_S3 may be mainly used, for example, when ordering out-of-order food products such as pizza or chicken or purchasing goods in a shopping mall.

1A and 4D, the advertisement system 100 of the IPTV according to an embodiment of the present invention may transmit hybrid advertisement information A_S4 to the IPTV 10_N. The hybrid advertisement information A_S4 may be implemented, for example, in a form in which the advertisement information A_S2 and A_S3 of FIGS. 4B and 4C are combined with each other. For example, it may be suitable for accessing the web 80 or for allowing the advertiser 70 to access the telephone.

The hybrid advertisement information A_S4 is connected to the outside, for example, the web 80 and the IPTV 10_N when the subscriber of the IPTV 10_N clicks the access button 17 using a user controller such as the remote controller 150. Alternatively, the subscriber of the IPTV 10_N can connect the outside, for example, the telephone station 90 and the IPTV 10_N to each other by clicking the telephone button 19 using a user controller such as the remote controller 150. The hybrid advertisement information A_S4 may be mainly used in case of delivering VOD promotion, information of an internet shopping mall or a blog or the like, or in the case of ordering food products such as pizza or chicken or purchasing a product in a shopping mall. .

1A and 4E, an IPTV advertisement system 100 according to an embodiment of the present invention has subscriber participation similar to the advertisement information, for example, the hyperlink advertisement information A_S2 illustrated in FIG. 4B, in the IPTV 10_N. The advertisement information A_S5 may be transmitted.

Subscriber participation advertisement information (A_S5) is, for example, advertiser 70 transmits the subscriber engagement advertisement information (A_S5) to the subscriber of the IPTV (10_N), and allows the subscriber to participate, advertiser 70 participates in the subscriber's participation According to the subscriber's propensity, for example, it may have a form that can analyze the subscriber's propensity to the advertisement information.

The subscriber participation advertisement information A_S5 may be subscriber engagement advertisement information A_S5 for examining a subscriber's preference for a specific product of the advertiser 70 as in the present embodiment, but is not limited thereto. For example, the subscriber participation advertisement information A_S5 may be used by the advertiser 70 to perform various surveys or questionnaires with the subscribers.

The subscriber of the IPTV 10_N, that is, the subscriber of the IPTV 10_N provided with the subscriber participation advertisement information A_S5, may access a button of the subscriber participation advertisement information A_S5 using a user controller such as a remote controller 150, for example, a join button. By clicking 17 ', the subscriber participation advertisement information A_S5 may be joined.

For example, the subscriber of the IPTV 10_N may access the home-page on which the product of the advertiser 70 is introduced, for example, by clicking the join button 17 '. Subsequently, the subscriber of the IPTV 10_N may select at least two products to select one of the products of the advertiser 70 according to the intention of the advertiser 70 (that is, according to the content of the subscriber participation advertisement information A_S5). One of the selection buttons 14a and 14b may click on the selection button 14a or 14b. When the subscriber clicks on one of the selection buttons 14a or 14b, the IPTV 10_N may transmit the click of the subscriber's selection button 14a or 14b to the IPTV advertising system 100 as a subscriber selection signal (SI). The advertisement system 100 may transmit a subscriber selection signal SI fed back from the subscriber to the advertiser 70. The advertiser 70 may analyze the preferences of the subscribers among its products according to the transmitted subscriber selection signal SI.

1A and 4F, the advertisement system 100 of the IPTV according to an embodiment of the present invention may transmit advertisement information, for example, discount coupon advertisement information A_S6, to the IPTV 10_N.

The discount coupon advertisement information A_S6 is, for example, the advertiser 70 transmits the discount coupon advertisement information A_S6 to a subscriber of the IPTV 10_N, allows the subscriber to participate, and the advertiser 70 transmits the subscriber to the subscriber. The discount coupon according to the discount coupon advertisement information (A_S6) may be sent.

In this case, the advertiser 70 may send the discount coupon in the form of a text message, for example, but is not limited thereto. In addition, the subscribers may receive a predetermined communication terminal 200, for example, a subscriber's mobile phone terminal, a subscriber's wired / wireless telephone terminal, or a subscriber's PC's IP address information that may receive a discount coupon of the advertiser 70 in a text message. It may be transmitted to the advertiser 70.

For example, the subscriber of the IPTV 10_N, that is, the subscriber of the IPTV 10_N provided with the discount coupon advertisement information A_S6, may access the discount coupon advertisement information A_S6 by using a user controller such as the remote controller 150. By clicking 17, the discount coupon advertisement information A_S6 may be joined.

In addition, the subscriber may input the subscriber's communication terminal information into a predetermined input window 18 displayed on the display device of the IPTV 10_N, for example, a telephone number input window 18 for receiving a discount coupon. In this case, the subscriber may use a user controller such as the remote controller 150 for inputting his or her communication terminal information.

When the subscriber inputs the information of the subscriber's communication terminal 200 into the input window 18, the IPTV 10_N sends the subscriber's communication terminal information to the advertisement system 100 of the IPTV as the subscriber selection signal SI. Can transmit

The advertiser 70 may transmit the discount coupon for the discount coupon advertisement information A_S6 to the subscriber's communication terminal 200 in the form of a text message according to the subscriber's communication terminal information transmitted to the advertisement system 100 of IPTV. .

Embodiments according to the concept of the present invention can be written as a program that can be executed in a computer system. In addition, the corresponding program read out from the computer-readable recording medium recording the program can be executed in the digital computer system. The recording medium includes a medium such as a magnetic storage medium (eg, a hard disk), an electronic storage medium (eg, a semiconductor chip, a microprocessor, etc.), or an optical reading medium (eg, a CD-ROM, a DVD).

The computer readable recording medium can also be distributed over network coupled computer systems so that the computer readable code is stored and executed in a distributed fashion. And functional programs, codes and code segments for implementing the present invention can be easily inferred by programmers in the art to which the present invention belongs.

Although the present invention has been described with reference to one embodiment shown in the drawings, this is merely exemplary, and those skilled in the art will understand that various modifications and equivalent other embodiments are possible therefrom. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

BRIEF DESCRIPTION OF THE DRAWINGS In order to better understand the drawings cited in the detailed description of the invention, a brief description of each drawing is provided.

1A is a schematic block diagram of an advertisement system of an IPTV according to an embodiment of the present invention.

1B is a schematic block diagram of an advertisement system of an IPTV according to an embodiment of the present invention.

FIG. 2A is a schematic block diagram of the information sending server shown in FIG. 1A.

FIG. 2B is a schematic block diagram of the advertisement server shown in FIG. 1A.

FIG. 2C is a schematic block diagram of the external access server shown in FIG. 1A.

3 is a flowchart illustrating an advertisement method using the advertisement system of the IPTV shown in FIG. 1A.

4A to 4F illustrate various embodiments of transmitting advertisement information by using the advertisement system of the IPTV of the present invention.

Claims (20)

Multiple IPTVs; It is connected to each of the plurality of IPTVs through a communication network, transmits content information or advertisement information provided from the outside to each of the plurality of IPTVs, and provides respective subscriber information or respective channel information from the plurality of IPTVs. Information transmission server for receiving and storing; And Based on subscriber information of each of the plurality of IPTVs or channel information of each of the IPTVs provided from the information delivery server while receiving the advertisement information from an advertiser and displaying the content information on each of the plurality of IPTVs. And selecting at least one IPTV from among the plurality of IPTVs, and transmitting the advertisement information to the selected at least one IPTV through the information transmitting server. The method of claim 1, wherein the information sending server, A subscriber information server storing subscriber information of each of the plurality of IPTVs; And And a channel information server storing channel information of each of the plurality of IPTVs. The method of claim 2, The subscriber information of each of the plurality of IPTVs includes subscriber ID information, subscriber age information, subscriber gender information, and subscriber access area information corresponding to a unique number of each of the plurality of IPTVs. The channel information of each of the plurality of IPTVs may include subscriber access information corresponding to the unique number of each of the plurality of IPTVs, channel number information of the content information that the subscriber is currently watching, and the content information that the subscriber is currently watching. IPTV advertising system containing channel genre information. The method of claim 1, wherein the ad server, The at least one IPTV is selected from among the plurality of IPTVs based on subscriber information of each of the plurality of IPTVs provided from the information transmitting server, and the information is transmitted to transmit the advertisement information to the at least one selected IPTV. A first advertisement server for transmitting the advertisement information to a server; And The at least one IPTV is selected from among the plurality of IPTVs based on channel information of each of the plurality of IPTVs provided from the information transmitting server, and the information is transmitted to transmit the advertisement information to the at least one selected IPTV. And a second advertisement server for transmitting the advertisement information to a server. The method according to claim 1, The advertisement server may select the at least one IPTV among the plurality of IPTVs based on at least one subscriber information provided from the information transmitting server or the at least one channel information based on at least one channel information provided from the information transmitting server. Advertising system of the IPTV to select the at least one IPTV among the IPTV. 6. The method of claim 5, And the advertisement server selects the at least one IPTV based on a combination of at least two pieces of information among the subscriber information or the channel information provided from the information transmitting server. According to claim 1, wherein the IPTV advertising system, And an external access server that connects the at least one IPTV with the outside based on subscriber selection information transmitted by the at least one IPTV in response to the advertisement information. 8. The method of claim 7, The external access server IPTV advertising system further comprises a web interlocking server and a telephone station interlocking server The method according to claim 1, The advertisement information is at least one of a simple text advertising, hyperlink advertising, click-to-call advertising or hybrid advertising IPTV advertising system. The method according to claim 1, And wherein the advertisement information is displayed by overlapping at least a portion of the content information displayed on each of the plurality of IPTVs. The method according to claim 1, And the content information is unidirectional broadcast information or bidirectional VOD information provided to each of the plurality of IPTVs. An information transmitting server connected to each of the plurality of IPTVs to transmit content information, and receiving subscriber information and channel information of each of the plurality of IPTVs; An advertisement server receiving advertisement information from an advertiser and receiving subscriber information of each of the plurality of IPTVs or channel information of each of the plurality of IPTVs from the information transmitting server; While the content information is displayed on each of the plurality of IPTVs, the advertisement server is configured to display at least one of the plurality of IPTVs based on subscriber information of each of the plurality of IPTVs or channel information of each of the plurality of IPTVs. Selecting one IPTV; And And transmitting, by the advertisement server, the advertisement information to the selected at least one IPTV through the information transmission server. The method of claim 12, wherein the information transmitting server is provided with subscriber information and channel information from each of the plurality of IPTVs. The subscriber information server is configured to include subscriber ID information, subscriber age information, subscriber gender information, and subscriber access area information corresponding to a unique number of each of the plurality of IPTVs from each of the plurality of IPTVs. Receiving information; And The channel information server includes subscriber access information corresponding to the unique number of each of the plurality of IPTVs, channel number information of the content information currently viewed by the subscriber, and channel genre information of the content information currently viewed by the subscriber. The advertising method of IPTV using the IPTV advertising system comprising the step of receiving the channel information of each of the plurality of IPTV. The method of claim 12, wherein selecting at least one IPTV from the plurality of IPTVs comprises: The advertisement server selects the at least one IPTV from among the plurality of IPTVs based on the at least one subscriber information provided from the information delivery server, or the advertisement server is adapted to at least one channel information provided from the information delivery server. And selecting the at least one IPTV from among the plurality of IPTVs based on the advertisement system of the IPTV. The method of claim 14, wherein selecting at least one IPTV from the plurality of IPTVs comprises: Selecting, by the advertisement server, the at least one IPTV based on a combination of at least two pieces of information among subscribers of each of the plurality of IPTVs or channel information of each of the plurality of IPTVs provided from the information transmitting server. IPTV advertising method using the IPTV advertising system further comprising a. The method of claim 12, wherein the transmitting of the advertisement information through the information transmitting server to the selected at least one IPTV comprises: And transmitting, by the advertisement server, the advertisement information such that at least a portion of the advertisement information is overlapped with the content information displayed on each of the plurality of IPTVs. 13. The method of claim 12, The advertisement information is IPTV advertising method using the advertising system of IPTV which is at least one of a simple text advertising, hyperlink advertising, click-to-call advertising or hybrid advertising. The method of claim 12, wherein after the advertisement server transmits the advertisement information to the selected at least one IPTV through the information transmitting server, An external access server further comprises the step of connecting the at least one IPTV and the outside with each other based on the subscriber selection signal transmitted by the at least one IPTV in response to the advertisement information. . The method of claim 12, wherein after the advertisement server transmits the advertisement information to the selected at least one IPTV through the information transmitting server, An advertiser is provided with a subscriber selection signal transmitted by the at least one IPTV in response to the advertisement information, and analyzing the propensity of the subscriber of the at least one IPTV to the advertisement information based on the subscriber selection signal; IPTV advertising method using the IPTV advertising system comprising. A computer readable recording medium having recorded thereon a computer program for executing the IPTV advertising method according to any one of claims 12 to 19.

Images