KR100936110B1 - System and method using guild shop created in on-line marketplace - Google Patents

Abstract

The present invention provides an electronic commerce system and method using a guild shop in an online marketplace. An electronic commerce system according to the present invention comprises an electronic commerce server for providing an online marketplace to sellers and buyers; A seller terminal that registers a product as a seller member of the online marketplace, sells a product, and receives settlement of sales from the e-commerce server; And a purchaser terminal accessing the online marketplace to purchase a product registered by the seller terminal and paying a predetermined purchase price to the e-commerce server, wherein the e-commerce server satisfies a predetermined guild subscription condition. The guild member may be assigned to the seller as a guild member, and a guild shop may be created in which a plurality of sellers may jointly register, display, and sell a product using the guild ID. This configuration allows small sellers to scale their sales in the online marketplace, but to manage their own sales policies for the products they sell, and to receive payments for sales without going through sales agents. A commerce system can be implemented.

Online Marketplace, Guild One, Guild ID, Guild Shop

Description

E-commerce system and method using guild shop in online marketplace {SYSTEM AND METHOD USING GUILD SHOP CREATED IN ON-LINE MARKETPLACE}

The present invention relates to an electronic commerce system and method using a guild shop in an online marketplace, and more particularly, to form a guild or a sales union composed of sellers in an online marketplace, and to display and sell goods in guild units. To establish or settle a sales policy while making a payment is related to an electronic commerce system and method that is performed in individual seller units.

Recently, with the expansion of infrastructure for wired and wireless communication, technology for enabling electronic commerce using the online marketplace has been developed, and the scope of application is to access the wired Internet by PC and perform electronic commerce online. In addition, wireless commerce has reached the level of electronic commerce using PDAs and mobile phones. As the base of such electronic commerce grows, various business models for operating an online marketplace are being developed.

Among the methods of operating an online marketplace, a so-called mall-type e-commerce method of establishing another online shopping mall in an online shopping mall is also proposed. In this regard, Korean Laid-Open Patent Publication No. 2006-0065974 (hereinafter referred to as "prior document") regarding the "method of operating an online marketplace in the form of a mall which separates procurement / delivery and shopping mall operation / marketing / sales". In case of using the mall mall provided by the existing mall rental service or marketplace, it provides a tool that makes the construction and management of the mall relatively easy, but the procurement, delivery and inventory burden of the product still need to be solved by the operator. It is also paying attention to the problem that SOHO or anyone who wants to do an online business as a side job has to spend a lot of time and effort and not burden the inventory. Furthermore, in the conventional affiliate marketing, in the case of the conventional affiliate marketing, an affiliate mediator connects and manages a plurality of product providers and a plurality of sellers in the middle, and the information provider and seller cannot directly contact each other. It is also pointed out as a problem that it is concentrated on affiliated mediators, so that the seller does not know who provided the product and the product provider does not know who sells the product.

In order to solve these problems, the method of operating an online marketplace in the form of a mall that separates the procurement / delivery of goods from the prior literature and the operation / marketing / sales of shopping malls is based on a system of product providers with product procurement capability and delivery system. According to the product classification, product price, payment terms, seller margin, product description, product image, etc. to register the product information online to build a product database, to display the product to the person who wants to sell the product registered in this product database, It provides an online shopping mall that includes functions such as customer management, order management, user interface management, and e-mail marketing, so that it can be sold online.

Looking at the operation method of the online marketplace according to the prior art in detail with reference to Figure 1 as follows. The e-commerce system 100 according to the prior document is operated in the form of a mall in which several shopping malls 130 (seller shopping malls) exist in a single website, so that the buyer 120 can purchase while comparing several shopping malls and the seller 130 ) Is exposing the product to more potential buyers. As the product provider 110 determines the price, the plurality of sellers 130 compete with non-price factors such as intimacy with the buyer 120 and provision of additional information about the product. The shopping mall operator, that is, the seller 130, obtains a profit equal to the seller margin determined by the product provider 110. In addition, the seller 130 may purchase a desired product at a price excluding the seller margin from the product database 150. When an order for a product purchase occurs, the product provider 110 checks the order information online and delivers the product. . When the goods are delivered to the buyer 120, the product provider 110 receives payment from the settlement system 140.

According to the above-mentioned prior document, product procurement / delivery and shopping mall operation / marketing / sales are separated so that the product provider 110 provides a function of registering a product online and confirming an order, and providing a product database 150 to the seller 130. Since it provides a shopping mall construction and management function that includes the ability to select a product from the display and display in its own shopping mall, to the product provider 110 to sell the product without the effort and cost required for the construction and operation, promotion, marketing of the shopping mall The sales route is formed, and the seller 130 has an effect of providing profits by focusing only on marketing and sales without burden and time and cost for product procurement, inventory management, and delivery.

However, the ideas presented in the prior literature still have problems in the following points.

First, according to the prior document, since the person providing the product 110 and the person selling the product 130 are separated, the subject handling the product is dualized, and the e-commerce server sells the product in the form of a mall. At the same time managing the seller 130 and at the same time the product provider 110 to supply the product to the mall inevitably has a burden to manage. In the online marketplace according to the prior art, since the seller 130 is recognized as a separate entity independent of the product provider 110, the ID and password given to the seller is the ID given to the product provider 110 using the online marketplace. And irrelevant to the password, this leads to the problem that in the online marketplace to establish a DB for managing another type of member, in addition to buyer member, seller member, product provider member.

In this regard, the prior art documents point out that the product provider 110 forms a sales channel through which the product can be sold without burden and effort required for the construction and operation of the shopping mall, promotion, and marketing. It may be disadvantageous in that it does not directly participate in the sales policy and leads to an increase in the cost of paying the selling agent fee to the seller 130. In other words, the small commodity provider 110 cannot secure enough sales volume and assumes the authority to sell the product to the seller 130. However, the seller of the product within the system of the online marketplace despite providing the product, There is a problem that should pay the seller commission to the seller 130 without being involved in the sales policy of 130).

Furthermore, in the electronic commerce method according to the prior document, even if the purchaser 120 purchases a plurality of items in the seller shopping mall 130, the product provider 110 is responsible for the delivery of the product independent of the seller 130. It is difficult to save the shipping cost by co-delivery, which may cause a decrease in sales rate from the seller 130's point of view, and unnecessarily wastes the cost of delivery from the seller's point of view. In addition, as mentioned above, since the prior literature uses dual entities such as the product provider 110 and the seller 130 for the sale of the product, the settlement is also dualized as shown in FIG. There is a wasteful issue. The dualization of the settlement system may make the product provider 110 economically or psychologically unstable if a sufficient trust relationship is not formed between the product provider 110 and the seller 130.

As such, an electronic commerce method for operating an online marketplace in an in-mall form or an electronic commerce method for separating product procurement / delivery and shopping mall operation / marketing / sales are disclosed. There is a problem in that, while paying the seller's shopping mall that pays for the sale, the product does not take a leading role in the sales policy or settlement of the product.In addition to the buyer and seller, the online marketplace is another type of product provider. There is a problem in that unnecessary burden is placed on the system resources because the member group must be formed and the settlement must be performed in duplicate.

The present invention has been made in view of the above-described problems of the prior art, while the small seller can expand the sales scale in the online marketplace, and can manage the sales policy for the products he sells himself, It is an object of the present invention to provide an e-commerce system that can immediately receive the settlement of sales without going through.

In addition, the present invention by allowing a small seller to expand the sales scale in the online marketplace, and can manage the sales policy for the products they sell themselves, and to receive the settlement of sales immediately without going through a sales agent Another object of the present invention is to provide an electronic commerce method that can solve the problems of the prior art.

In order to achieve the above object, the electronic commerce system according to the first aspect of the present invention, an electronic commerce server for providing an online marketplace to sellers and buyers; A seller terminal that registers a product as a seller member of the online marketplace, sells a product, and receives settlement of sales from the e-commerce server; And a purchaser terminal accessing the online marketplace to purchase a product registered by the seller terminal and paying a predetermined purchase price to the e-commerce server, wherein the e-commerce server satisfies a predetermined guild subscription condition. The guild member may be assigned to the seller as a guild member, and a guild shop may be created in which a plurality of sellers may jointly register, display, and sell a product using the guild ID.

In addition, the present invention proposes an electronic commerce method executed in the electronic commerce system according to the first aspect as described above. That is, in the electronic commerce method according to the first aspect of the present invention, an online marketplace that registers a sale product from a seller and provides the product to a marketplace online, and executes a settlement for the sale to the seller when a sale occurs by the buyer. An electronic commerce method comprising: a guild ID generation step of granting a common guild ID as a guild member to a seller who meets a predetermined guild subscription condition; And a guild shop generation step of generating a guild shop in which a plurality of sellers jointly register, display, and sell a product using the guild ID.

On the other hand, the electronic commerce system according to the second aspect of the present invention, in the electronic commerce system according to the first aspect of the present invention, the guild subscription conditions are set by the e-commerce server, the guild member of the guild shop It is characterized in that the recruitment according to the guild subscription conditions set by the e-commerce server.

Similarly, in the electronic commerce method according to the second aspect of the present invention, in the electronic commerce method according to the first aspect of the present invention, a predetermined guild subscription condition is set, and the guild subscription condition from a seller of the online marketplace. The guild shop according to the creation request for guild members further comprises the step of receiving.

In the e-commerce system according to the third aspect of the present invention, in the e-commerce system according to the first aspect of the present invention, the guild subscription condition is that a plurality of sellers as a guild member to the generation of the guild shop in the e-commerce server The e-commerce server is set by the seller guild when requested, and the e-commerce server allows additional subscription to the guild shop only when the guild subscription condition set by the plurality of sellers as a guild member is met.

The electronic commerce method according to the third aspect of the present invention, in the electronic commerce method according to the first aspect of the present invention, a plurality of sellers to create a guild shop on the online marketplace while providing a predetermined guild subscription conditions The guild shop may further include a guild shop application step of applying, and for guild shops created according to the guild shop application step, additional subscriptions to the guild shop may be made only for sellers who meet the guild subscription conditions set by the plurality of sellers as guild members. It is characterized by being allowed.

Next, in the electronic commerce system according to the fourth aspect of the present invention, in the electronic commerce system according to the first aspect of the present invention, the electronic commerce server is a guild member for each product registered in the guild shop. Characterized by the seller ID of the place and the identification code based on the guild ID.

Similarly, in the e-commerce method according to the fourth aspect of the present invention, in the e-commerce method according to the first aspect of the present invention, for a product registered in the guild shop, the guild member has as a seller member of the online marketplace. The seller ID and the identification code based on the guild ID are characterized in that each is given for each product.

In the electronic commerce method according to the fifth aspect of the present invention, in the electronic commerce system according to the fourth aspect of the present invention, the seller terminal is connected to the identification code through a login according to the seller ID and the guild ID. It is characterized in that the merchandise sales policy, including the display method, category classification setting, etc. for the corresponding registered product of its own can be set independently in the guild shop.

Similarly, the electronic commerce method according to the fifth aspect of the present invention, in the electronic commerce method according to the fourth aspect of the present invention, the seller, through the login by the seller ID and the guild ID, to the identification code And a sales policy setting step of independently setting a merchandise selling policy within the guild shop, including an exhibition method, a category classification setting, and the like, for a corresponding registered product.

On the other hand, the electronic commerce system according to the sixth aspect of the present invention, in the above-described electronic commerce system according to the first aspect of the present invention, the seller who is a guild member of the guild shop, the same buyer within the guild shop within a certain period In case of purchasing two or more items including one's own goods, the purchaser may independently set whether to participate in the co-delivery, which allows the shipping fee to be exempted by a certain amount, and the e-commerce server may contact a seller who is a guild member of the guild shop. It is characterized in that for assigning a joint delivery code indicating whether or not the participation in the joint delivery set by the product registered in the guild shop.

The electronic commerce method according to the sixth aspect of the present invention, as in the electronic commerce system according to the sixth aspect of the present invention, in the electronic commerce method according to the first aspect of the present invention described above, Co-delivery setting step, in which the guild cause seller independently sets up whether or not to participate in co-delivery, in which the guild shop purchases at least two items including its own products within a certain period of time, to be exempt from the co-shipping. Further comprising, the product registered in the guild shop, characterized in that the joint delivery code indicating whether or not to participate in the joint delivery set by the guild member seller of the guild shop.

In addition, the electronic commerce system according to the seventh aspect of the present invention, in the electronic commerce system according to the first aspect of the present invention, when the sales through the guild shop, the e-commerce server is the guild shop The guild member of the unit characterized in that the settlement of sales independently.

The electronic commerce method according to the seventh aspect of the present invention, in the above-described electronic commerce method according to the first aspect of the present invention, when the sales through the guild shop, the sales for the guild member unit of the guild shop It further comprises a guild member settlement step of executing the settlement independently.

Finally, the electronic commerce system according to the eighth aspect of the present invention, the electronic commerce system according to the first aspect of the present invention, wherein the e-commerce server, including the classification of goods to be sold, the sales region of the goods Set a category for the guild shop according to one or more criteria to provide the guild shop on the online marketplace.

In addition, the electronic commerce method according to the eighth aspect of the present invention, in the above-mentioned electronic commerce method according to the first aspect of the present invention, the guild shop, including the classification of the goods to be sold, the sales region of the goods The category is set according to the above criteria.

The above-described electronic commerce system and method according to the first aspect of the present invention allows a plurality of sellers to form a group of sellers, which can be called a kind of guild (guild) having the characteristics of a combination, so that small small sellers Participating in the sale of goods that are carried out on a guild scale may have an opportunity to promote the sale of goods. In other words, the present invention introduces the concept of a Seller Association into an online marketplace in which a plurality of sellers recognizes individuality of members as well as collectiveness.

In addition, in the present invention, even if the seller joins the guild shop as a guild member and sells the product, the small seller does not become the main agent of the sale and falls down as a product provider in that the guild does not have to give the selling authority to the guild. There is a difference from the literature. In the present invention, when a guild shop is created, a guild ID and a password are provided in addition to an ID and password that a seller has as a seller member of an online marketplace. The guild ID is common to guild members belonging to one guild shop. As the ID given, the ID may be referred to as a "super ID" in that it binds the seller ID in guild units at a higher level than the seller ID.

In other words, the present invention allows a plurality of sellers to access a guild shop by a guild ID while forming a common online sales market through a method of granting a seller a guild ID or a super ID in addition to the seller ID. Do not lose it. Therefore, in the present invention, since a small seller can operate as a seller while realizing scale sales, the seller of the online marketplace pays a sales agent fee while entrusting the sales to a sales agent who operates a mall, as in the prior art. There is no need to pay, which is related to the advantage that buyers can easily purchase cheap products in guild shop units.

On the other hand, the above-described electronic commerce system and method according to the second aspect of the present invention is a configuration that leads the generation of the guild shop on the electronic commerce server side, the electronic commerce system and method according to the third aspect of the present invention It is about a configuration in which a plurality of sellers leads the generation. Here, whether to lead the creation of the guild shop on the online marketplace side or the seller side is closely related to who is determined to join the guild member.

For example, in the case of the second aspect of the present invention, the online marketplace may set a predetermined subscription condition for increasing sales for a specific region and generate a guild shop by receiving a guild subscription application from a seller who meets these subscription conditions. In the case of the third aspect of the present invention, a small seller may recruit other sellers handling the same kind of products in order to increase the sales volume, and jointly apply for the creation of the guild shop to the e-commerce server side. As such, both online marketplaces and sellers can create guild shops and set subscription conditions according to their respective purposes.

The electronic commerce system and method according to the fourth aspect of the present invention is based on the seller ID and the guild ID registered for each product in order to be managed by the individual sellers of the guild member belonging to the guild shop products sold in the guild shop An identification code is assigned. This is a configuration also related to the fifth aspect of the present invention. Since the present invention provides an identification code reflecting the seller's ID for each product while selling the product through the guild shop, the seller who is the guild member has his or her own online marketplace. By entering the Merchant ID and Password, and the Guild ID and Password, it is possible to access the Guild Shop and independently set the product sales policy, including the display method of the registered product and the category classification setting, without interference from other guild members. Do. As described above, the guild shop of the present invention should be understood as a completely different concept from the sales agent shopping mall presented in the prior literature in that the guild shop is formed of a plurality of sellers, but the autonomy of the sale is guaranteed as a guild member within a certain frame called a guild. .

In the electronic commerce system and method according to the sixth aspect of the present invention, when a seller of a guild member selects whether to participate in co-delivery when registering a product to be sold in a guild shop, the result is encoded and reflected for each product by a buyer. It is a configuration that provides the benefits of shipping cost reduction due to co-delivery. In the present invention, the guild member can basically set the sales policy independently, but for a buyer who purchases two or more products at the same time or within a certain period of time, a guild unit co-delivery system is provided to reduce a part of the shipping cost. By introducing, it is possible to provide the buyer with the benefit of saving the shipping cost and the seller with the effect of increasing sales. Whether or not to participate in the co-delivery can be set for each product according to the co-delivery code, so that all guild members do not have to participate in the co-delivery system.

Next, the electronic commerce system and method according to the seventh aspect of the present invention is configured to independently perform the settlement of sales in guild units, the subject of the product sales in the present invention is not a guild, but also a seller It is related. Therefore, the e-commerce server according to the present invention does not need to make a separate sales settlement for the guild shop, and the guild shop does not have the authority to hold the sales price of the seller. In this way, even if the guild shop through the separation of sales and settlement, it is possible for the seller to safely manage his transaction history and receive payment.

Finally, the e-commerce system and method according to the eighth aspect of the present invention, the e-commerce server is configured to provide a category on one or more guild shops on the online marketplace, through which the buyer is bound to the guild unit It is possible to provide convenience for purchasing a product while comparing prices or terms of sale in units of existing product groups.

Best Mode for Carrying Out the Invention Preferred embodiments of the present invention will now be described in detail with reference to the accompanying drawings.

2 is a diagram illustrating an electronic commerce system using a seller guild in an online marketplace according to the present invention. Referring to FIG. 2, the electronic commerce system 500 according to the present invention registers and sells a product in an e-commerce server (not shown) and an online market place 400 that provides an online market place 400. It consists of a seller (200) receiving a payment from the sales (400) and a buyer (300) accessing an online marketplace through a wired or wireless terminal such as a mobile phone or a PC or a PDA to purchase a product. Here, the seller 200 and the buyer 300 may be implemented in the form of a terminal capable of wired and wireless communication, and if the terminal can support online electronic commerce regardless of its name, such as a PC, PDA, mobile phone, etc. It should be seen as incorporated into the commerce system 500.

In the online marketplace 400, one or more guild shops 410 and 420 are created in which a plurality of sellers may form a combination and join as a guild member, and the online marketplace 400 may be located in the guild shops 410 and 420. Information is stored and managed by the guild shop database 430. Here, "guild" may be referred to as a "sales association" formed online by a seller with a combination level of collectiveness, and "guild shop" is an online marketplace for an e-commerce server (not shown) for such a sales association. A sales association market created within 400.

On the other hand, the guild shop database 430 is linked to the e-commerce server (not shown) that operates the online marketplace 400, the e-commerce server (not shown) used to operate the online marketplace 400 Some of the resources of the e-commerce database (not shown) may be configured to be allocated for database management of the guild shop, or may be configured as a separate database for the guild shop as shown in FIG.

Next, FIG. 3 is a flowchart illustrating a process of generating a seller guild in the electronic commerce method using the seller guild in the online marketplace according to the present invention, and FIG. 4 is an electronic using the seller guild in the online marketplace according to the present invention. A flowchart illustrating a process of registering a product in a mini marketplace in a commerce method, and FIG. 5 is a flowchart illustrating an embodiment of an electronic commerce method using a seller guild in an online marketplace according to the present invention.

Referring now to Figures 2-5, look at the main process executed in the e-commerce system 500 according to the present invention. However, the e-commerce method according to the present invention includes three main steps: i) create a guild shop, ii) register a product in the guild shop, and iii) sell and deliver the product through the guild shop and settle the sales price. In the following, the three main steps will be described in turn.

I. Guild Shop  produce

The guild shop 410 in the online marketplace 400 is created according to the process shown in FIG. Referring to FIG. 3, first, a plurality of sellers 200 apply for generation of a guild shop (step S1). Applying for the creation of the guild shop is made against an e-commerce server operating an online marketplace 400.

The online marketplace 400 applied for the creation of the guild shop sets the ID of the seller 200 who has performed step S1 as the guild member's ID, and generates a guild ID and a password that all guild members jointly use in the guild shop ( Step S2). In this case, the e-commerce server of the online marketplace 400 stores data on the subscription condition set by the plurality of sellers 200 as guild members in the guild shop database 430. As described above, the guild shop database 430 may be a basic e-commerce database linked with the e-commerce server of the online marketplace 400.

When step S1 and step S2 are completed, the e-commerce server of the online marketplace 400 generates a guild shop 410 in the online marketplace 400 (step S3).

Subsequently, the guild member seller 200 registers a product to be sold to the guild shop 410, sets whether to co-delivery, and sets a sales policy independently of other guild members (step S4). Sale through 410 is started (step S5).

The process of generating a guild shop 410 by applying for the generation of a guild shop to the online marketplace 400 by referring to FIG. 3 is described above, but the online marketplace 400 is a guild shop. It is also possible to create a guild shop 410 first by setting a subscription condition or a product condition to be sold at 410, and then applying to join a guild member from the seller 200.

II. Guild In the shop  About product registration

FIG. 4 is a flowchart showing step S4 of FIG. 3 in detail, and shows a process in which the seller 200 who is a guild member registers a product in the guild shop 410.

Referring to FIG. 4, the seller 200 selects a product to be registered by accessing the online marketplace 400 with an ID and password held as a seller member of the online marketplace 400 (step S'1). .

At this time, the e-commerce server of the online marketplace 400 inquires whether or not there is a guild ID associated with the ID of the seller 200 logged in, and then the seller 200 is a guild member of the guild shop 410. If it is confirmed, the seller 200 inquires whether or not to register the product selected for registration in the guild shop 410 (step S'2).

If the seller 200 does not want to sell the goods through the guild shop 410 (if NO in step S'2), the process proceeds to step S'3 and the seller 200 sells the online marketplace 400. ), You can register and display the product immediately.

If the seller 200 wants to register a product in the guild shop 410 (if YES in step S'2), the process proceeds to step S'4 and the e-commerce of the online market place 400. Check whether the server will participate in co-delivery. Here, the co-delivery refers to a case where a plurality of sellers 200 as guild members use the same delivery system, for example, when two or more products are purchased within a week in one guild shop 410, or When a plurality of products are purchased in one guild shop 410 such that the total purchase amount is 100,000 won or more within two weeks, it can be understood as a delivery method that sets lower than the shipping cost when each product is individually purchased.

Even if the seller 200 sells the product in the guild shop 410, the seller 200 may determine the delivery policy independently of the union's intention, so that the seller 200 who is the guild member is the guild shop 410. If you do not want to co-deliver the goods to be registered (if "NO" in step S'4), you can proceed to step S'6 which is the next step. If the guild member 200 wants to co-deliver the corresponding product (if YES in step S'4), the process proceeds to step S'5 to register the product in the co-delivery group. In this case, the e-commerce server of the online marketplace 400 assigns a co-delivery code to a product registered in a co-delivery group, so that a shipping cost may be reduced for a buyer 300 that satisfies the co-delivery condition.

In step S'6, the guild member seller 200 sets a sales policy for a product to be sold in the guild shop 410. Here, the sales policy refers to the buyer 300 in the guild shop 410 in the online marketplace 400, such as how to display the products to be sold online or in which product categories to sell. Any type of sales plan that relates to whether or not to generate revenue by approaching. Step S'6 is independently performed for each guild member belonging to the guild shop 410, and the e-commerce server of the online marketplace 400 associates the ID of the guild member seller 200 that registers the product to be sold with the individual product to be registered. By generating the identification code, the guild member 200 supports the guild shop 410 to change the sales policy of the individual registered products.

When step S'6 ends, the e-commerce server of the online marketplace 400 registers and displays the goods in the guild shop 410 and provides them to the buyer 300 (step S'7).

III. Guild Shop  , Delivery and settlement of goods through

FIG. 5 shows how delivery and settlement of goods are made when the purchaser 300 purchases a product in the guild shop 410, which is a specific process corresponding to step S5 of FIG.

Referring to FIG. 5, first, the buyer 300 selects a product to be purchased from the products displayed in the guild shop 410 (step S ″ 1), and submits an order to the e-commerce server of the online marketplace 400. (Step S''2).

When the product order is received, the e-commerce server of the online marketplace 400 checks whether the corresponding product is a joint delivery product using the joint delivery code given to the ordered product (step S''3).

If the ordered product is not a co-delivery product (if "NO" in step S''3), the e-commerce server applies the individual shipping cost set by the guild member seller 200 to the product (step S''11). The seller 200 who registered the ordered goods sends the goods to the buyer 300 using the delivery system used by the user (step S''12), and then sends the shipment information to the online marketplace 400. (Step S''13).

If the ordered product is a co-delivery product (if "YES" in step S''3), the process proceeds to step S''4 where the buyer 300 purchases the product within a certain period within the same guild shop 410. It is inquired from the guild shop database 430 whether there is a performance (step S''4).

For example, if the ordered product is the product that the buyer 300 first purchases in the guild shop 410 (if NO in step S''4), the process proceeds to step S''8 to establish a co-delivery collection center. If it is confirmed whether or not to use (step S''8), and as a result it is confirmed that the product does not use the co-delivery collection center (when "NO" in step S''8), proceed to step S''11. As described above, the seller 200 performs delivery by a delivery system used individually. Conversely, if the product is identified as using the co-delivery collection center (if YES in step S''8), the seller 200 applies the shipping fee set by the seller individually (step S''9). ), In the case of delivery, bundle delivery is performed based on the joint delivery code (step S''10).

If the purchase of goods by the buyer 300 satisfies a predetermined condition for reducing the shipping cost (if YES in step S''4), the e-commerce server proceeds to step S''5. Apply the reduced shipping cost for 300, and performs a bundled delivery (step S''10). In addition, the seller 200 is instructed to deliver the ordered goods to the co-delivery collection center (step S''6), and the seller 200 may send the goods to the co-delivery collection center (step S ''). 7).

When step S''10 is completed, the goods are sent from the co-delivery collecting center to the customer, and the shipment information is transmitted to the e-commerce server (step S''14).

Subsequently, when the purchaser 300 accesses the online marketplace 400 and confirms receipt of the goods (S ″ 15), the e-commerce server of the online marketplace 400 according to the basic principle of escrow is assigned to the identification code of the product. According to the ID of the seller 200 which is embodied, the sales are settled for each seller 200 (step S''16). However, in step S''16, it is not necessary to perform separate sales settlement for the guild shop 410.

While the present invention has been described with reference to the accompanying drawings, it should be noted that this is only one preferred embodiment of the present invention. Accordingly, the technical idea of the present invention is only limited by the appended claims, and those skilled in the art can modify and modify the configurations set forth in the accompanying drawings and the detailed description without departing from the scope of the technical idea described in the claims. I can understand enough.

1 is a view showing a method of operating an online marketplace according to the prior art.

2 is a diagram illustrating an electronic commerce system using a seller guild in an online marketplace according to the present invention.

3 is a flow chart illustrating a process for creating a seller guild in an e-commerce method using a seller guild in an online marketplace in accordance with the present invention.

4 is a flowchart illustrating a process of registering a product in a mini marketplace in an electronic commerce method using a seller guild in an online marketplace according to the present invention.

5 is a flow diagram illustrating one embodiment of an e-commerce method using a merchant guild in an online marketplace in accordance with the present invention.

<Description of the symbols for the main parts of the drawings>

100, 500 e-commerce systems

110 product providers

120, 300 buyer

130, 200 Seller

140 Settlement System

150 product databases

400 Online Marketplace

410, 420 Guild Shop

430 Guild Shop Database

Claims (16)

An e-commerce server providing an online marketplace to sellers and buyers; A seller terminal that registers a product as a seller member of the online marketplace, sells a product, and receives settlement of sales from the e-commerce server; And A purchaser terminal accessing the online marketplace to purchase a product registered by the seller terminal and paying a predetermined purchase price to the e-commerce server; The e-commerce server grants a joint guild ID as a guild member to a seller who satisfies a predetermined guild subscription condition, and a plurality of sellers can jointly register, display, and sell a product using the guild ID. E-commerce system, characterized in that to create a shop (Guild Shop). The method of claim 1, The guild subscription condition is set by the e-commerce server, Guild members of the guild shop is e-commerce system, characterized in that the recruitment according to the guild subscription conditions set by the e-commerce server. The method of claim 1, The guild subscription condition is set by a guild consisting of the plurality of sellers when a plurality of sellers request the generation of the guild shop to the e-commerce server as a guild member, And the e-commerce server allows additional subscription to the guild shop only if the plural sellers meet the guild subscription condition set as the guild member. The method of claim 1, The e-commerce server, for each product registered in the guild shop, the e-commerce system characterized in that the guild member has a seller ID and the identification code based on the guild ID as a seller member of the online marketplace. The method of claim 4, wherein The seller terminal, through the login according to the seller ID and the guild ID, the product sales policy, including the display method, category classification setting for the registered product corresponding to the identification code independently in the guild shop E-commerce system, characterized in that can be set. The method of claim 1, The guild member of the guild shop is independent of whether or not the same buyer will participate in the joint delivery, so that the same buyer can be exempt from a certain amount of the shipping fee if he / she purchases two or more products including his product within a certain period of time. Can be set to The e-commerce server, the e-commerce system, characterized in that for assigning a joint delivery code indicating whether the joint delivery set by the guild member of the guild shop for each product registered in the guild shop. The method of claim 1, When the sales through the guild shop occurs, the e-commerce server, characterized in that to independently settle the sales in the guild member units of the guild shop. The method of claim 1, The e-commerce server provides a guild shop on the online marketplace by setting a category for the guild shop according to one or more criteria including a classification of a product to be sold and a sales region of the product. system. In the e-commerce method using the online marketplace that registers the sale products from the seller and provides them to the online marketplace, and when the sales by the buyer occurs, the settlement of the sales for the seller, Guild that grants a common guild ID as a guild member to a seller terminal that meets a predetermined guild subscription condition when the seller's terminal is connected to the e-commerce server providing the online marketplace through a network. ID generation step; And A guild shop that allows a plurality of sellers to jointly register, display and sell a product on the online marketplace when a plurality of sellers access the e-commerce server using the guild ID through a network through their respective terminals. And a guild shop generating step of generating a (Guild Shop). The method of claim 9, The e-commerce server sets a predetermined guild subscription condition, the e-commerce server, from the seller terminal of the online marketplace connected to the e-commerce server via a network, the application for creation of a guild shop according to the guild subscription conditions Receiving the guild member further comprises the step of receiving, The guild ID is an e-commerce method characterized in that it is given after the guild member recruitment step is completed. The method of claim 9, And a plurality of sellers accessing the e-commerce server via a network through a network guild shop application step of applying for the creation of a guild shop on the online marketplace while presenting a predetermined guild subscription conditions; , The guild ID is given after the guild shop application step ends. The guild shop generated according to the guild shop application step, the e-commerce method characterized in that additional subscription to the guild shop is allowed only for sellers that meet the guild subscription conditions set by the plurality of sellers as guild members. The method of claim 9, The merchandise registered in the guild shop is an e-commerce method characterized in that a guild member has a seller ID and an identification code based on the guild ID as a seller member of the online marketplace. The method of claim 12, After the guild shop creation step is completed, the terminal of the seller accessing the e-commerce server through a network logs in to the online marketplace by the seller ID and the guild ID, and then matches the identification code. And a sales policy setting step of independently setting a merchandise sales policy in the guild shop, including an exhibition method for a registered product, a category classification setting, and the like. The method of claim 9, After the guild shop creation step is completed, the terminal of the guild member of the guild shop is connected to the e-commerce server through the network, and then the same guild shop to purchase two or more products including their products within a certain period Further comprising a co-shipment setting step of independently setting on the online marketplace whether to participate in co-shipment, which allows the buyer to be exempt from the shipping fee by a certain amount, The product registered in the guild shop is provided with a co-delivery code indicating whether to participate in a co-delivery set by a guild member of the guild shop. The method of claim 9, After the guild shop creation step is completed, when the sales through the guild shop occurs, the guild member that the e-commerce server providing the online marketplace, independently executes the settlement of sales in the guild member units of the guild shop E-commerce method further comprising the settlement step. The method of claim 9, In the guild shop, a category is set according to one or more criteria including a classification of a product to be sold and a sales region of the product.

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