KR100761956B1 - Video Ad Management Method and System - Google Patents

Abstract

Disclosed are a video advertising management method and system. The video advertisement management method includes extracting a key shot for an advertisement from a service video, analyzing and indexing information of the key shot for the advertisement, and creating a storyboard of the indexed advertisement key shot as a storyboard. Storing, providing the advertisement keyshot to an advertiser, receiving a purchase request for the advertisement keyshot from the advertiser, inputting advertisement data to the advertisement keyshot by the advertiser, and at a time when the advertisement data is associated with the advertisement keyshot. And inserting the advertisement keyshot to provide the service video to the user.

Description

Video ad management method and system {METHOD AND SYSTEM FOR VIDEO ADVERTISEMENT MANAGEMENT}

1 is a view showing the configuration of a video advertising management system using a key shot for advertising in an embodiment of the present invention.

FIG. 2 is a diagram illustrating a process of extracting, indexing, and processing a service video as metadata according to an embodiment of the present invention; FIG.

3 is a view showing a screen for producing an advertisement keyshot extracted from the service video in the form of a storyboard according to one embodiment of the present invention.

4 is a diagram illustrating a screen in which a purchase request is received for a key shot for advertisement selected in a storyboard according to one embodiment of the present invention.

FIG. 5 is a diagram illustrating a screen for an advertiser to input advertisement data for an advertisement keyshot after a successful advertisement keyshot in the embodiment of the present invention.

FIG. 6 is a diagram illustrating a form in which advertisement data is displayed when providing a video service to a user according to one embodiment of the present invention; FIG.

7 is a diagram illustrating a video advertisement management flow using a key shot for advertisement in a system according to an embodiment of the present invention.

<Explanation of symbols for main parts of the drawings>

101: Video Ad Management System

102: advertising key shot extractor

103: indexing unit

104: storyboard production

105: metadata production unit

106: key shot providing unit for advertising

107: purchase request receiving unit

108: advertising data input unit

109: database

110: service video provider

The present invention relates to a method and system for managing video advertisements, and more particularly, to a method and system for selling advertisement key shots extracted from a service video and displaying advertisement data at a time point at which the advertisement key shots are played.

With the recent rapid development of Internet technology, the distinction between wired and wireless internet has disappeared, and the spread of portable terminals due to the spread of DMB mobile phones has led to the rapid expansion of service providers such as TV programs, movies, and User Created Contents. As a result, the advertising market using video contents is becoming larger than ever before.

In general, the video advertisement is divided into three types such as before and after the main content is played, and after a certain time interval, the pre- / mid- / post provided to the user while inserting the advertisement image at that time. The -roll method is used a lot. According to this method, the time at which an advertisement appears is limited, and since other product advertisements are continuously presented, there is a problem that the advertisement effect of the product is inevitably inferior.

Recently, a generalized keyword advertisement is a method of inducing a consumer to buy a product by searching for a product and entering a search word on a search site. Even if a company is small in terms of size or funding through keyword advertising, if it wins by bidding on that keyword, it may appear on the first screen of the relevant search query, and services such as premium ads or power seller ads on search sites It is recognized as a highly effective advertising method for small and medium-sized companies with weak brand image.

However, these keyword ads are also difficult for consumers to search for the correct product when they see and remember the products they like in the video content that users see a lot, and the keyword ads are auctioned. If other companies offer high bids, they may not be exposed to search results or may be exposed to subordinate positions, which may lower advertising effectiveness. In addition, a false input / false click causes advertisers to spend more money on search site operators, such as when a user who is not willing to purchase a product enters the search term for another purpose. In particular, when a product that a consumer likes appears on the screen while a video is being provided, obtaining information about the product quickly and accurately, or finding a site address where the product is sold, requires a lot of effort and time. .

Therefore, a new form of advertisement management technology is required that uses a video service that is recently active in a different manner from keyword advertising.

The present invention has been made to improve the prior art as described above, a new type of video advertising management method for extracting a key shot for advertising from a video provided by the user to sell to the advertiser and providing the advertising data in association with the sold advertising key shot and To provide a system.

Another object of the present invention is to provide a video advertising management method and system for creating a metadata according to the information on the screen, and to create and manage a storyboard containing the description of the screen and keywords so that advertisers can easily retrieve the keyshot for advertising. will be.

Another object of the present invention is to increase the effectiveness of the advertisement by displaying a key shot for the advertisement containing the advertising data while the service video is provided at the time or location desired by the advertiser, the user purchases the product through a link included with the advertising data To provide a video advertising management method and system that makes it easy to access.

In order to achieve the above object and solve the problems of the prior art, the video advertising management method according to an embodiment of the present invention, extracting a key shot (ad shot) for advertising from the service video, providing the advertising key shot to the advertiser Step, receiving a purchase request for the advertising keyshot from the advertiser, the advertiser inputs the advertising data to the advertising keyshot, inserting the advertising keyshot at the time when the advertising data is associated with the service video to the user Providing a step.

According to one aspect of the invention, the step of analyzing and indexing (indexing) the information of the advertising keyshots, further comprising the step of producing the indexed advertising keyshots as a storyboard (storyboard), and stores the advertising keyshots in the database, advertisers In the providing of the video advertisement management method, the stored storyboard is provided to the advertiser.

According to another aspect of the present invention, the step of providing an advertising keyshot to an advertiser, the step of providing the advertising keyshot to a plurality of advertisers, and receiving a purchase request from an advertiser, the advertising keyshots from the plurality of advertisers A video advertisement management method is provided that includes receiving a bid request including a bid price for a purchase, and bidding a specific advertiser among the plurality of advertisers according to the bid price.

According to another aspect of the present invention, the step of providing the service video to the user by inserting the key shot for the advertisement, including the step of displaying the advertisement data together at the corresponding time when the key shot for the advertisement is played; The advertisement data is provided in the video advertisement management method, characterized in that displayed on the inside or outside of the playback screen of the advertising key shot.

According to an embodiment of the present invention, a video advertisement management system includes an advertisement keyshot extractor extracting an advertisement keyshot from a service video, an advertisement keyshot providing unit providing the advertisement keyshot to an advertiser, and a purchase request for the advertisement keyshot from the advertiser. The receiver includes an advertisement data input unit for inputting advertisement data into the advertisement key shot by the advertiser, and a service video providing unit for inserting the advertisement key shot at the time when the advertisement data is associated to provide the service video to the user.

According to one aspect of the present invention, the indexing unit for analyzing and indexing the information of the advertising keyshot, and further comprises a storyboard production unit for producing a storyboard for the indexed advertising keyshots stored in a database, the advertising keyshot providing unit, the Provided is a video advertisement management system characterized by providing a stored storyboard to the advertiser.

According to another aspect of the present invention, the storyboard production unit, the meta to store the representative keyword or description of the contents of the advertising keyshot in the database as metadata so that the advertiser can easily search the indexed advertising keyshots A video advertisement management system including a data production unit is provided.

According to another aspect of the present invention, the service video providing unit for providing the service video to the user, there is provided a video advertising management system, characterized in that to display the advertising data at the corresponding time when the advertising keyshot is played. .

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. The video advertisement management method according to an embodiment of the present invention may be performed by a video advertisement management system.

1 is a diagram illustrating a configuration of a video advertisement management system (VAMS) using a key shot for an advertisement according to an embodiment of the present invention.

The video advertisement management system 101 includes an advertisement keyshot extractor 102, an indexing unit 103, a storyboard producer 104, a metadata producer 105, an advertisement keyshot provider 106, and a purchase request receiver 107. , An advertisement data input unit 108, a database 109, and a service video providing unit 110.

An advertising key shot is a still image extracted according to a predetermined condition from a service video that is content, and the advertising key shot includes all kinds of still images included in the service video.

As an example of a key shot for an advertisement, a highlight screen that a user wants to see in a screen such as a screen in which a product targeted for advertisement appears in a still image, a screen in which popular celebrities appear, a screen introducing introduction of life information such as a recommended travel destination or restaurant, a drama or a movie For example, this is only an example, but the key shot for the advertisement is not limited thereto and includes all scenes that the advertiser can produce as an advertisement.

The advertisement keyshot extracted from the service video is subjected to a process of inputting advertisement data by an advertiser later, and the user is provided with a video in which the advertisement keyshot is inserted and the advertisement data is displayed together at the time when the advertisement keyshot is included.

In the present invention, the service video is not only a video provided on the Internet, but also a general video that can be stored in a recording medium such as a TV program or a movie, and various mobile phones, such as a mobile phone, a PDA, a PMP, and an ultra mobile PC (UMPC). It includes all the video and the like provided to the device.

Hereinafter, the function of each component will be described in detail.

The advertisement keyshot extractor 102 extracts the advertisement keyshot from the service video. As an example of the extraction method, the commercial keyshot extractor 102 may extract a shot having a large change in the scene before and after the playback time (color, brightness, shape, etc.) over the threshold value in the entire video. A scene where a product placement (PPL), which is a product that appears as a prop, appears in a specific scene of a may be extracted as a key shot for an advertisement.

In addition, since the commercial key shot extractor 102 may automatically extract a face shots from a catalog logger (SW which extracts a scene change shot from a video), the scenes in which the main characters / main characters appear only. It can be collected separately and managed as a key shot for advertisement. In this case, on the screen where only the face shots are displayed, the service operator does not need to delete the shot and add the necessary shot, and then attach metadata such as the name of the character and the scene description, and purchase the shot to the advertiser 111. It is also possible to provide for.

In general, if a service video produced by a content producer (broadcaster, movie studio, etc.) is attracted from a system and a condition set by a service operator in advance (for example, a sensitivity of a key shot extraction or a time period, etc.) is used, an advertisement key shot is used. The extraction unit 102 may extract a still image according to the condition. The speed of extraction or the extraction of video that can be used to some extent may vary depending on the software.

As an example of the extraction method, first, if the image acquisition policy is specified in advance in the advertisement keyshot extraction unit 102, the acquisition conditions, acquisition intervals, and operations at the time of acquisition (the degree of change in color, brightness, sound, etc. between images) are obtained. Accordingly, there may be a method of automatically searching and acquiring and extracting an image. For example, a method of automatically extracting an advertising key shot at a predetermined time interval may be mainly used in an area where scene change is small, such as an information program such as news.

Secondly, automatic image extraction is likely to extract meaningless images, so the operator randomly extracts images from the service video through the system. Although it is very inefficient in terms of time, it can be used when the size of an advertisement is large and an advertiser requires a high-cost advertisement key shot, and there is an advantage of extracting a more accurate key shot than an automatic key shot extraction.

The indexing unit 103 may extract and index the information of the advertisement keyshot extracted by the advertisement keyshot extractor 102. The information on the advertisement keyshot may be analyzed as a thumbnail image, a start timecode, an end timecode, etc. as attributes of an image. The indexing unit 103 may include a title of the original image, a start point of the extracted image, an image format type, a type of compression codec, a total number of keyframes, and a frame size before the advertisement keyshot is extracted through the indexing process. I can grasp the information. Through such a process, the indexing unit 103 may internally process a process of creating and cataloging each list in order to more easily manage a key shot for advertisement in the system. The processing performed by the indexing unit 103 will be described in more detail below.

Storyboard production unit 104 serves to produce a storyboard consisting of a key shot for the advertisement of the entire summary of the service video in order for the advertiser 111 to purchase the extracted advertising keyshot easier to purchase more. The storyboard maker 104 may edit the indexed and cataloged advertisement keyshots according to the flow of the video. The storyboard is a material that suggests what kind of keyshot is held to the advertiser 111, the buyer of the keyshot for the advertisement, and thus, the storyboard is produced through various conditions such as the popularity of the content, the importance of the advertisement keyshot, and the viewer's preference for the product. Can be. If there is metadata in the form of comments attached by the user to the keyshot, this may also be shown to the advertiser to help determine the exposure frequency, importance, or preference of the keyshot.

The produced storyboard is stored in the database 109. The form in which the storyboard is produced will be described in detail below.

The metadata production unit 105 is configured inside the storyboard production unit 104 and serves to produce metadata for the advertiser 111 to search for a desired key shot for advertisement in the storyboard. Metadata may also be referred to as attribute information, and may be composed of keywords, characters, scene descriptions, etc. of a product shown in the advertisement keyshot as a material for explaining the advertisement keyshot. Therefore, the advertiser 111 has an advantage that it is easier to search for a key shot for an advertisement in a storyboard in which a product to be sold is present on a screen or a recent popular person appears or has a scene that matches a mood or a characteristic of a product. The produced metadata is stored in the database 109 along with the storyboard. The configuration of the metadata will be described in detail below.

The advertisement keyshot providing unit 106 serves to provide the plurality of advertisers 111 with a storyboard including a keyshot for advertisement to sell. The advertiser 111 may select a key shot for the advertisement most suitable from the provided storyboard. For example, the advertiser 111 may input a keyword to find a product name, a place name, a main character name, a scene description, etc. constituting the storyboard and metadata, and may receive a searched key shot list for the advertisement and select the advertisement key shot.

The advertisement keyshot providing unit 106 may provide the storyboard in a manner of transmitting the stored storyboard to the advertiser 111 or displaying it on the screen on the system.

The purchase request receiving unit 107 serves to receive data including information that an advertiser 111 who selects a suitable advertisement key shot from the storyboard provided by the advertisement key shot providing unit 106 purchases the key shot. The key shot for advertisement presented in the storyboard includes a base price previously suggested by the service operator, and if the advertiser 111 is willing to purchase the key shot for the advertisement, an appropriate bid price may be described in the purchase request data based on reasonable criteria. have. In addition, a variety of options for purchasing key shots for advertisements such as bidder's information, settlement method, and payment method can be selected and described in the data.

The purchase request receiving unit 107 that receives the data bids an appropriate advertiser from among advertisers who have provided a bid amount according to a successful bid criteria set by the service operator. In this case, the number of successful bidders may be two or more. Among the advertisers who present the highest amount of money, the advertiser may receive differentiated services for the time when the advertisement is displayed and the location where the advertisement is displayed. The criteria for successful bidding may be subdivided by selecting the highest bidding amount among the bidding advertisers as a successful bidder or selecting an advertiser who matches a bid amount predetermined by a service operator as a successful bidder. The purchase request received data screen will be described in detail below.

The advertisement data input unit 108 serves to receive advertisement data desired by the advertiser 111 in the selected key shot for the advertisement selected by the successful bidder 111. Advertising data is generally composed of text, but may be in various forms, such as HTML, image, audio, and video. In the advertisement data input unit 108, the advertiser 111 may describe not only the ad text but also simple information about the product so that the user 112 can easily understand the product. In addition, you can attach a simple image of the product, and if there is a need to modify the advertising data in the future, the service operator or advertiser 111 can be edited, the link to the product sales site operated by the advertiser 111 You can also enter it. The edited advertisement data is stored in the database 109. The screen for inputting and editing the advertisement data included in the advertisement keyshot will be described in detail below.

The service video providing unit 110 serves to provide the user 112 while playing a service video including a key shot for advertisement. The advertisement key shot is included in a timecode extracted from the service video, and the advertisement data input by the advertiser 111 is displayed on the screen together at the corresponding time when the advertisement key shot is played. In this case, the displayed advertisement data may be located inside the video being played, but may be generally displayed on the outside of the screen including an advertisement image, an ad text, and a link site. In this case, the user 112 may obtain basic information about the product by clicking the advertisement data, and may directly connect to a site selling the product. In another embodiment, when a service video is provided to the user 112 on a mobile device or an IPTV, the user 112 connects to a T-Commerce or M-Commerce service so that the user 112 does not visit the site separately. You can buy it right away.

In addition, when an image or a product to be managed separately is displayed on the screen, the user 112 may pause at that time, and may store and store the advertisement information and product information through a bookmark function and later view and edit the information.

2 is a diagram illustrating a process of extracting, indexing, and processing a service video as metadata according to an embodiment of the present invention.

Since the still image 201, which is an advertisement key shot before processing, extracted through the advertisement key shot extractor 102 in the service video is an image of a certain point in time of the video, the video has basic information of the image. In other words, as shown in FIG. 2, the still image 201 has index information 202 of the image. In order to process a key shot for an advertisement in the video advertisement management system 101, a process of indexing through the index information 202 may be necessary. The index information 202 can usually be represented by the original title of the still image 201, the extracted time point (which can be expressed as a playback time), the image format type, the compression codec, the total number of key frames, the frame size, and the like. It can also be represented in other forms.

After the indexing process, the contents of the still image 201 may be produced as the metadata 203. The scene description in the metadata 203 may facilitate plot determination in storyboard production, and the advertisement item may enable the advertiser 111 to search for a key shot for advertisement accurately and quickly. When the number of products represented in the still image 201 is large, the advertisement item is described with some of the most characterized products.

3 is a diagram illustrating a screen for producing an advertisement key shot extracted from a service video in a storyboard form according to an embodiment of the present invention.

The storyboard 301 is a material in which a summary of the service video is described based on an important advertisement key shot. The storyboard 301 shown in FIG. 3 is one example, and may be manufactured in a different format. The storyboard 301 may first retain a material number 302 to sort and retrieve keyshots for advertising within the system. Below that, we'll attach key shots 303 for the ads that play an important role in the summarized storyline or that the operator considers important in terms of product advertising, and list the title 304 of the original service video and a scene description 305 for it. Can be. In addition, an important and representative advertisement keyword 306 may be described for the product shown in the scene, which may be similar to the advertisement item of the metadata 203 in FIG. 2. In addition, the source and the author 307 of the original service video may be described, and brief image information 308 obtained in the process of indexing may be added together. The storyboard 301 configured as shown in FIG. 3 is provided to the advertiser 111 through the advertisement keyshot providing unit 106, and the advertiser 111 may select and purchase a desired advertisement keyshot 303 therefrom.

When the advertiser 111 or the service operator clicks a specific advertisement keyshot 303 on the storyboard, playback starts from that point in time. In addition, the service operator may play back the front and rear of the advertising key shot 303, and extract other necessary advertising key shots to add to the storyboard 301.

4 is a diagram illustrating a screen in which a purchase request is received for a key shot for advertisement selected from a storyboard according to an embodiment of the present invention. The purchase request reception material 401 of FIG. 4 is one example, and may be configured in other forms and elements.

The purchase request receiving data 401 may include an advertisement keyshot 402 selected by the advertiser 111 in the storyboard 301 provided by the advertisement keyshot providing unit 106. The base price 403 of the advertising key shot 402 determined by the service operator preset conditions is presented, and accordingly, the advertiser 111 comprehensively reviews the popularity of the product, the weight of the advertising key shot, and the price of the video. To bid price 404.

In addition, the advertiser 111 may enter bidder information represented by a company name or a personal name of a bidder, and a method of paying a predetermined amount for a predetermined period (period of fixed periods), and advertisement data included in the advertisement keyshot 402. A method of calculating the amount based on the number of times the user 112 clicks (pay per click), and a method of calculating the amount based on the number of times the user 112 sees the advertisement data and clicks a link to actually purchase an item (per purchase). Settlement method 406 can be described, and a payment means 407 for determining how to pay the successful bid price can be described.

The purchase request receiving data 401 is received by the purchase request receiving unit 107. When a successful bid is determined according to a successful bid method in the system, the advertiser 111 purchases the advertisement keyshot 404.

FIG. 5 is a diagram illustrating an example screen for an advertiser to input advertisement data for an advertisement keyshot after a successful advertisement keyshot in the embodiment of the present invention.

The advertiser 111 may indicate a product that appears in the purchased key shot 402 and may input advertisement data to provide the user 112 with information about the product. First, a screen of an advertising key shot 502 including a material number purchased by the advertiser 111 is displayed, and the advertiser 111 appears on the storyboard 301, and the product classification 503 to be sold among the ad keywords is a product name ( 503).

In terms of data management, the product classification 503 may be described according to a predetermined classification by a service operator, but may be arbitrarily described by the advertiser 111 when it is not included in the classification criteria or is insufficient to be represented in the classification criteria. An attached image 504 for inputting an image representing a product, product information 505 for describing product information or advertisement text, and a link 506 for directly connecting to a product sales site may be added. Once the advertisement data has been entered, it is stored in the database 109 by pressing 'Register' in the button bar 507, and in the database 109 by pressing 'Modify' and 'Delete' in the button bar 507. Can be stored. To view the list of stored advertisement data, the list may be read by pressing the 'list' of the button bar 507.

FIG. 6 is a diagram illustrating a form in which advertisement data is displayed when providing a video service to a user according to one embodiment of the present invention. The form in which the advertisement data is displayed in FIG. 6 may vary according to time or location, or an operation policy of a service operator or a type of a service video. The form of advertisement data is not limited to that shown in FIG. 6 and may be represented in other forms.

The first video providing screen 601 indicates that the sliding advertisement text 602 in the advertisement data is displayed at the bottom of the screen while the video is being played. Press the left and right arrows to go to other ad copy. The second video providing screen 603 may display the new transparent advertisement text 604 overlapping the screen on which the video is played.

The third video providing screen 605 shows that the playback screen is smaller, displaying the premium advertisement 606 in the right margin and arranging and displaying a sponsored advertisement for sponsoring the service at the bottom thereof. The related merchandise sales advertisement text 607 represents displaying another advertiser's product that sells similar or the same kind of goods as shown in the advertisement keyshot. In the premium advertisement 606, a successful bidder among the successful bidders composes the advertising text, and other advertisers who are less than the price but the successful bidding may place and display the advertising on the related product sales advertising text 607. The fourth video providing screen 608 is almost similar in terms of the third video providing screen 605 and the premium advertisements 606 and 609, but may be different in that there is a service operator advertisement text 610 at the bottom of the screen. The service operator advertisement text 610 may refer to the advertisement text input by the operator in advance in such a manner as to introduce a product to be displayed before or after the service video is not displayed on the screen.

FIG. 7 is a diagram illustrating a video advertisement management flow using a key shot for advertisement in a system according to an embodiment of the present invention. The video advertising management method of FIG. 7 may be performed by the video advertising management system 101 described with reference to FIGS. 1 to 6. Therefore, since the contents described in the embodiments related to the video advertisement management system 101 may be applied as it is, it will be briefly described.

In step 701, the advertisement keyshot extractor 102 extracts the advertisement keyshot from the service video. To this end, the advertisement keyshot extractor 102 may extract the main scene as the advertisement keyshot by analyzing the contents of the service video through cataloging.

In step 702, the advertisement keyshot extractor 102 analyzes the image information of the extracted advertisement keyshot.

In step 703, the indexing unit 103 indexes the image information of the analyzed key shot for advertising and stores in the database.

In step 704, the storyboard production unit 104 produces a storyboard so that the advertiser 111 can easily search for a key shot for advertising.

In step 705, the metadata producer 105 produces metadata, and in step 706, the metadata is stored in a database.

In operation 707, the advertisement keyshot providing unit 106 provides the advertiser 111 with a storyboard including the advertisement keyshot.

In step 708 the advertiser 111 selects a suitable advertising keyshot from the storyboard.

In step 709, when the advertiser 111 makes a purchase request by inputting a bid price for the selected advertisement keyshot, the purchase request receiver 107 receives the purchase request.

If the bid condition entered in the system in step 710 is met, the advertising key shot is bid at the price bidding by the advertiser 111, and the advertiser 111 purchases the advertising key shot.

In step 711, the advertiser 111 enters the advertisement data into the key shot for the advertisement purchased in step 711, adds a link to a site operated by the advertiser, etc., and in step 712, the advertisement data input in the key shot for the advertisement is added to the database 109. Save it.

In operation 713, the advertisement video input including the advertisement data is included in the service video, and the service video providing unit 110 provides the service video while displaying the advertisement data to the user 112 at the time when the advertisement key shot is inserted. .

The video advertisement management method according to the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer readable medium. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. Program instructions recorded on the media may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks, such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention, and vice versa.

As described above, although the present invention has been described with reference to limited embodiments and drawings, the present invention is not limited to the above embodiments, and those skilled in the art to which the present invention pertains various modifications and variations from such descriptions. This is possible.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be determined not only by the claims below but also by the equivalents of the claims.

 According to the present invention, there is provided a video advertisement management method and system for extracting and managing an advertising key shot from a video in order to more easily purchase a product shown in a provided video.

According to the present invention, there is provided a video advertisement management method and system for creating a metadata according to the information of the screen to make it easy for advertisers to search for a key shot for the advertisement, and to create and manage a storyboard including the description of the screen and keywords.

According to the present invention, the advertisement key shot including the advertisement data is displayed while the service video is provided at the time or location desired by the advertiser, thereby enhancing the effect of the advertisement, and requesting advertisements corresponding to the contents of the video content. This synergistic effect is seen, and a video advertising management method and system are provided that allow a user to easily access a purchase of a product through a link included with the advertising data.

Claims (18)

Extracting advertisement keyshot information including a key shot for an advertisement from the service video and a playback time point in the video of the advertisement key shot; Storing the advertisement keyword associated with the advertisement keyshot and the advertisement keyshot information in association with the advertisement keyshot; Providing an advertiser keyshot to which the advertisement keyword input by the advertiser is assigned among the stored advertisement keyshots, which is requested by the advertiser to search for an advertisement keyword; Receiving a purchase request for an advertisement keyshot for an advertisement from the advertiser; Receiving advertisement data with respect to the advertisement keyshot which receives the purchase request from the advertiser and storing the advertisement data in association with the advertisement keyshot; Providing the advertisement data associated with the advertisement key shot to the user at the time of playing the corresponding advertisement key shot if the advertisement key shot to which the advertisement data is allocated exists when providing the service video to the user; Video ad management method comprising a. The method of claim 1, Analyzing and indexing advertisement keyshot information including reproduction time point information of the advertisement keyshot; Creating a storyboard for the pre-indexed advertisement as a storyboard and storing it in a database; And The method of claim 1, further comprising providing the stored storyboard to the advertiser prior to receiving an advertisement keyword from an advertiser. The method of claim 2, The extracting the key shot for the advertisement may include extracting the key shot for the advertisement according to a playing time interval or a scene change degree of the service video. The step of analyzing and indexing information of the advertising keyshot, And extracting and indexing basic information of a scene associated with the extracted key shot for advertisement. The method of claim 2, The above step of creating a storyboard for the indexed advertisements as a storyboard and stored in the database, Storing and indexing an advertisement keyword or description of the contents of the advertisement key shot in the database as metadata so that the advertiser can easily search the indexed advertisement key shot. Video ad management method comprising a. The method of claim 2, The step of receiving a purchase request from an advertiser, And receiving the purchase request from the advertiser regarding the key shot for the advertisement selected through the search in the provided storyboard. The method of claim 1, Providing an advertising key shot to an advertiser may include providing the advertising key shot to a plurality of advertisers. The step of receiving a purchase request from an advertiser, Receiving a bid request from the plurality of advertisers, the bid request including a bid price for the purchase of the advertising keyshot; And Winning a specific advertiser among the plurality of advertisers according to the bid price Video ad management method comprising a. The method of claim 1, Receiving the advertisement data for the advertising key shot from the advertiser, And a step of receiving advertisement data including link information from a service operator or the advertiser to link to an advertiser's operation site and storing the advertisement data in the database. The method of claim 1, The step of providing the service video to the user, And displaying the advertisement data together with the service video at a corresponding point in time when the advertisement key shot is played. The method of claim 8, And the advertisement data is displayed inside or outside the playback screen of the key shot for the advertisement. The method of claim 1, The advertisement information and the corresponding product information of the advertisement data presented in the service video to be played are bookmarked (stored) by the user and stored.  A computer-readable recording medium storing a program for executing the method of any one of claims 1 to 10. An advertisement keyshot extracting unit for extracting advertisement keyshot information including a reproduction time point of the advertisement keyshot and the advertisement keyshot from the service video; A metadata production unit configured to store an advertisement keyword associated with the advertisement keyshot in association with the advertisement keyshot and advertisement keyshot information; An advertisement keyshot providing unit configured to receive an advertisement keyword search from the advertiser and provide an advertisement keyshot to which the advertisement keyword input by the advertiser is assigned among the stored advertisement keyshots; A purchase request receiver configured to receive a purchase request for an advertisement keyshot for an advertisement from the advertiser; An advertisement data input unit configured to receive advertisement data with respect to the advertisement keyshot which has received the purchase request from the advertiser and associate with the advertisement keyshot; And When providing the service video to the user, if there is an advertising keyshot to which the advertising data is assigned, the service video providing unit that provides the user with advertising data associated with the advertising keyshot at the time of playing the corresponding advertising keyshot. Video ad management system comprising a. The method of claim 12, An indexing unit for analyzing and indexing information of the key shot for advertisement; And Storyboard production unit for producing the indexed advertising keyshots for the storyboard stored in the database More, The key shot providing unit for the advertisement, the video advertisement management system, characterized in that to provide the stored storyboard to the advertiser prior to receiving the advertisement keyword from the advertiser. The method of claim 13, The advertisement keyshot extractor extracts the advertisement keyshot according to a playing time or a scene change degree of the service video, And the indexing unit extracts and indexes basic information of a scene associated with the extracted advertisement key shot. The method of claim 13, The metadata production unit, And a description of the key shot as metadata in the database along with an advertisement keyword for the content of the keyed advertisement for the advertiser to easily search the indexed advertisement key shot. The method of claim 12, The purchase request receiving unit, And receiving the purchase request from the advertiser regarding a key shot for the advertisement selected through the search in the provided storyboard. The method of claim 12, The advertising data input unit, Receive further input as advertising data from the service operator or the advertiser to the advertiser's operational site, And the key shot for the advertisement is stored in the database together with the advertisement data. The method of claim 12, The service video providing unit, the video advertisement management system, characterized in that for displaying the advertisement data with the service video at the time when the advertising keyshot is played.

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