KR100545057B1 - Advertisement Effect Quantitative Computation and Advertisement System of Based on Web Media - Google Patents

Abstract

The present invention quantitatively calculates the number and time of advertisements actually performed on various media consisting of PDP, LED, and LCD through the web on the Internet, performs advertisements with the selected advertisement contents, and transmits the data related thereto to the server. Disclosed is a quantitative calculation and advertisement control system of a web-based media advertisement effect, which is transmitted and controlled by a server.

The present invention grasps the number of people watching the billboards for a predetermined time or more in front of various advertising media such as department stores, retail stores, discount stores, subways, and video advertising vehicles as the number of effective advertisement impressions, and counts the number of people by time zone and stores them as data on the server. On the basis of this data, the contents of advertisements arranged as core contents are repeatedly displayed as media in the time when the number of viewers of the media is large, and the media control device is stopped by controlling the media control device in the rare time. It was made to be possible.

To this end, the present invention analyzes the image data of a camera installed in front of various advertising media to calculate the number of advertisement impressions, and stores them together with the advertisement contents and time data, and then periodically transmits them to a web server. By measuring and analyzing the effectiveness of advertisements by contents, it is possible to present quantitative advertising effects to advertisers, thereby expanding the video advertising market, as well as plural compressed advertisements during the high-traffic time of departure and departure. Increasing the effectiveness of advertisements by intensively exposing contents, enabling media to operate economically by stopping the media in rare times, and the status of media is delivered to the server in real time to manage without dedicated deployment personnel. There is an effect such as being able to make sure.

Description

 Advertisement Effect Quantitative Computation and Advertisement System of Based on Web Media}             

1 is an explanatory diagram showing the overall configuration of a system according to the present invention;

2 is an explanatory diagram showing the configuration of a terminal system according to the present invention;

* Explanation of symbols for the main parts of the drawings

 1: display 2: camera 3: graphics card

4: sound card 5: speaker 6: memory

7: modem 8: microprocessor 9: keypad

10: terminal system 11; authentication server 12: database server

13: Media Server 14: Mail Server 15: Router

16: CSU 17: Web Server

The present invention relates to a quantitative calculation and advertisement control system of web-based media advertising effects, in particular, by quantitatively calculating the number and time of advertisements that are carried out on various media consisting of PDP, LED, LCD on the web on the Internet. The present invention relates to a quantitative calculation and advertisement control system of a web-based media advertisement effect that allows an advertisement to be carried out with selected advertisement contents and sends data related thereto to a server so that the server can control the advertisement media.

As is well known, advertising is carried out using media such as PDP, LED, LCD, etc. in existing subways, video advertising vehicles, department stores, retail stores, discount stores, etc. There is a problem that it is difficult to give the user a confidence, such as a distributor having a number of branches, there is a problem that a fixed number of personnel must be arranged for its management control.

The purpose of the present invention is to identify the number of people watching the billboards for a predetermined time in front of various advertising media such as department stores, retail stores, discount stores, subways, video advertising vehicles, etc. in order to solve this problem, the number of people in the time zone The data is collected by the server and stored as data on the server.Based on such data, the advertisement content arranged as the core content is repeatedly displayed as media in the time when the viewers of the media have a large number of people. It provides a quantitative calculation and advertising control system of the web-based media advertising effect by controlling the media to stop the operation of the media.

In order to achieve the above object, the present invention provides a graphic card and a sound card for providing video and sound signals to various advertisement displays and speakers installed in department stores, retail stores, discount stores, subways, and video advertisement vehicles, and a memory for storing advertisement contents. And a microprocessor for controlling a modem for communication with a web server, and stores data transmitted by the terminal system, transmits various data to the terminal system, and quantitatively checks the advertisement performance to the advertiser. We propose a quantitative calculation and advertisement control system for web-based media advertising effects composed of a web server for providing data.

Accordingly, the present invention can provide a quantitative advertising effect to the advertiser, thereby not only enlarging the video advertising market, but also intensively exposing a plurality of compressed advertisement contents in the time of leaving and leaving the office where the advertisement exposure frequency is high. Increasing the effectiveness of advertising, while in rare times, media can be shut down to enable media to operate economically, and the status of the media is delivered to the server in real time to ensure management without dedicated deployment personnel. In addition, it is possible to present a reliable advertisement effect because rational analysis is possible by utilizing the data of the advertisement exposure accumulated in the server.

If the present invention will be described in detail according to the embodiment as follows.

1 shows the overall system according to the present invention.

As can be seen from the present invention is installed in department stores, mass stores, discount stores, subway, video advertising vehicles, etc., various displays (1) made of PDP, LED, LCD, and the camera (2) installed in front of the display (1) A graphics card 3 for extracting and compressing image data, a sound card 4 and a speaker 5 for sound reproduction, a memory 6 for storing image data and audio data, and advertisement exposure data. A terminal system (10) consisting of a modem (7) for receiving video and audio data for transmitting and updating of advertisement contents, a control data for receiving them, a microprocessor (8) and a keypad (9) for controlling them, and Authentication server 11 for advertiser authentication and terminal system 10 authentication, database server 12 for storing various data such as advertisement exposure data, and video, audio, animation data necessary for a plurality of advertisements A web server connected to the router 15 and the CSU 16 via a media server 13 for providing information, a mail server 14 for sending and receiving mail to and from the advertiser, and a TCP / IP connection with each server. It is composed of a server (17).

Referring to the present invention in more detail with reference to the accompanying drawings as follows.

As described above, the present invention has a display 1 made of PDP, LED, and LCD, and a camera 2 capable of photographing people passing in front of the display 1, such as department stores, retail stores, discount stores, It is installed in a subway, a video advertisement vehicle, etc., and these and the website according to the present invention are interconnected by an internet line.

After the preparation in this manner, when the terminal system 10 operates a specific key of the keypad 9, the microprocessor 8 attempts to connect with the web server 17, and via the modem 7, the terminal system 10. ) ID and password will be sent. It is connected to the web server 17 according to the present invention via an internet line. The web server 17 transmits the ID and password to the authentication server 11 by using TCP / IP, and the authentication server 11 compares the ID and password with the registered ID and password and then matches them. Only the web server 17 is notified of normal authentication. At this time, the web server 17 checks the normal authentication and requests the terminal system 10 for the advertisement content data stored in the current memory 6. Accordingly, the microprocessor 8 of the terminal system 10 transmits a specific data code such as a version number indicating the current advertisement content data stored in the memory 6 to the web server 17 through the modem 7. . The web server 17 determines whether or not the data code matches the version of the advertisement content currently in operation, and if it does not match, instructs to delete the data stored in the current memory 6 and the terminal system 10. In response to the deletion completion signal, the new advertisement content data is taken from the media server 13 and transmitted. In this way, the terminal system 10 connected to the web server 17 is to quickly update the latest advertising content.

In this way, after the connection to the web server 17 is interrupted by operating a specific key of the keypad 9 and the operation of the terminal system 10 is started by operating a specific key of the keypad 9, the microprocessor ( 8 takes data from the memory 6 and reproduces the graphic data as a moving image on the graphics card 3, and outputs the audio data to the speaker 5 by D / A converting the display 1 and the speaker ( 5) through the advertising. If the speaker 5 is unnecessary in this process, the keypad 9 can be operated in a silent state.

In addition, the microprocessor 8 operates the camera 2 to capture a human image in front of the display 1. The human image data is set in front of the display 1 and whether the human image data is a human image on the graphics card. It judges whether or not it moves after stopping for more than a period of time (e.g. 20 seconds), and the corresponding advertisement executed on the display 1 is regarded as an advertisement exposure only when the human image pixel data has been stopped after moving for a predetermined time. Extract data by the number of impressions in. When this process is repeated, the advertisement content and the number of advertisement impressions are calculated at a specific time period, which is stored in the memory 6. Repeating this process, for example, when a set period of time, such as 1 hour to 48 hours has elapsed, the microprocessor 8 transmits the ID and password as described above and authenticates the number of advertisements accumulated during the set period according to the program. Impressions and time data will be sent. Therefore, the web server 17 secures such advertisement number and impression time data and transmits the data to the database server 12. Since the same process is performed by the plurality of terminal systems 10, the database server 12 The number of advertisements and the number of impressions for a set time are transmitted from a number of terminal systems 10 installed in different regions. The advertising performance is counted as the number of advertisement impressions by region, time zone, and advertisement history, accumulated in the database server 12, and then transmitted to a plurality of advertiser emails every time determined by the mail server 14. In order to increase the effectiveness of the advertisement, it is possible to establish a systematic and effective advertising strategy by checking the number of advertisement impressions by region, time zone, and advertisement history, which are continuously provided.

The advertisement by the display 1 is different depending on the installation place, but especially when installed inside a large store or when the variation of the moving population by time zone is severe, it is necessary to stop the operation of the display 1 at a certain time. Even in this case, in the present invention, the microprocessor 8 controls the power supply in a time when there is no image of the person captured by the camera 2, so that the power supplied to the display 1 and other devices is cut off. This prevents unnecessary power waste and extends the life of the device.

In addition, in the present invention, when it is determined that a large number of images of the person captured by the camera 2 pass by the microprocessor 8, the advertisement contents composed of the core contents among the plurality of advertisement contents are selected to the display 1. By outputting the advertisement content of a plurality of advertisers repeatedly in a short time it can be expected to improve the advertising effect. In addition, such an intensive advertisement function may be performed in the case where the image of the person captured by the camera 2 is many, or may be performed in the time zone where many people pass statistically.

In addition, in the present invention, the content advertised by the terminal system 10 may be changed in real time to reflect the policy of the advertiser or the advertising company.

That is, in the present invention, when the advertiser wants to change the advertisement contents, the web server 17 selectively calls the corresponding terminal system 10 installed in a specific region to check the ID and password, and then the microprocessor 8 stores the memory ( 6 to delete the data in the memory 6 by recognizing the advertisement content update mode stored in the memory, and then store the advertisement content data transmitted from the web server 17 in the memory 6 and display new advertisement content (1). ) So you can make the changes you want.

In addition, in the present invention, even when it is necessary to delete or change specific advertisement contents due to a change in a contract relationship between an advertiser and an advertisement company, the contents can be modified and advertised by the above-described process.

In addition, in the present invention, the event 1 may be temporarily held simultaneously on the display 1 for performing normal advertisement.

That is, in the present invention, in order to conduct a price reduction advertisement or an event advertisement of a specific product in order to induce the interest of passers-by or people in a store, the corresponding contents are carried out on the display 1 in subtitles, split screens or full screens. The web server 17 may control the terminal system 10.

In this case, the web server 17 controls the operation of the microprocessor 8 of the terminal system 10, and displays the text by subtitles at the bottom of the display 1 in which the existing advertisement contents are displayed. The response of the viewer can be obtained, and in the present invention, it can also serve as voice guidance using the speaker 5, so that attention can be easily collected.

In addition, in the present invention, when the microprocessor 8 receives a specific code transmitted by the web server 17, the existing advertisement operation is stopped, and the web server 17 is supported by the media server 13 to support the video. Transmits an audio signal, and the microprocessor 8 outputs such a video and audio signal, and when another specific code transmitted by the web server 17 is received, the video provided from the above web server 17, Without receiving an audio signal, the existing advertising operation is resumed.

Therefore, during this period, the web server 17 can enhance the performance of the event by using various video and audio outputs for engaging passersby or people in the store.

In addition, in the present invention, the microprocessor 8 periodically operates the diagnostic programs of the memory 6, the display 1, the graphics card 3, the sound card, and the camera 2 of the terminal system 10 to perform the state. If there is an error, the advertisement is immediately stopped, and the ID and password of the terminal system 10 are transmitted through the modem 7, and the web server 17 transmits a certain state to a certain terminal system 10. By monitoring whether an abnormality has occurred, it is possible to take appropriate measures such as repairing very quickly.

In addition, in the present invention, when the advertiser wants to check the ad progress requested by the advertiser, the user accesses the web server 17 according to the present invention via the Internet through a general PC, and the ID requested by the web server 17 By inputting the password, authentication is performed by the authentication server, and then, in case of normal authentication, the advertiser-related data accumulated in the database server 12 required by the advertiser is requested, regardless of the location or time. You can easily check the status of an advertisement.

In addition, in the present invention, the image data acquired by the camera 2 detects a state change of horizontal and vertical pixel data output from a charge-coupled device (CCD) to determine whether or not a person is a pattern, and It is possible to apply the method of calculating the state retention time as the number of ad impressions, and of course, the number of ad impressions can be calculated by using a new method of programming other advanced algorithms.

In addition, in the present invention, a video compression technique such as MPEG2, 4 or MPEG ++ may be used for effective data transmission between the web server 17 and the terminal system 10, and other newly developed data compression transmission techniques may be used. Of course, other video processing and compression techniques may be applied without departing from the technical scope of the present invention.

In this way, the present invention enables the advertiser to quantitatively present a highly reliable advertising effect by region and time zone in the advertising industry using the video device, thereby promoting the expansion of the advertising market, and the advertiser can provide quantitative and reliable advertisement result data. It will be possible to establish an effective advertising strategy.

In addition, in the present invention, the terminal system 10 using the video device can be deployed anywhere in the country, and can replace advertisement contents or event advertisements at a remote place without directly injecting manpower, thereby enabling remote inspection. Therefore, it is possible to operate a large advertising network with a minimum number of people while constructing a large advertising network, thereby improving the advertising revenue.

Claims (6)

 Various displays 1 made of PDP, LED, and LCD, a camera 2 installed in front of the display 1, a graphics card 3 for extracting and compressing image data, and a sound card for sound reproduction (4). And a speaker 5, a memory 6 for storing image data and audio data, a modem 7 for receiving image and sound data for sending advertisement exposure data and updating of advertisement contents, and for receiving control data. And a terminal system 10 including a microprocessor 8 and a keypad 9 for controlling them, an authentication server 11 for authentication of an advertiser and an authentication of the terminal system 10, and advertisement exposure data. A database server 12 for storing the information, a media server 13 for providing video, audio, and animation data necessary for a plurality of advertisements, a mail server 14 for sending and receiving mail to an advertiser, Server and TCP / I A quantitative calculation and advertisement control system for a web-based media advertisement effect, characterized in that it is composed of a web server (17) connected to P and connected between the router (15) and the CSU (16). (Correction) The method according to claim 1, The microprocessor 8 of the terminal system 10 determines whether the image captured by the camera 2 is a human image, and is exposed to a person who has stopped for a predetermined period of time. A system for quantitative calculation and advertisement control of a web-based media advertisement effect, characterized in that data is stored in a memory (6) and periodically transmitted to a web server (17) via a modem (7). The method of claim 1, Web server 17 quantitatively calculates the effect of web-based media advertising and advertisement control system, characterized in that the mail server 14 transmits the advertisement impressions, advertisement content, time data, regional data related data periodically to the advertiser . The method of claim 2, The microprocessor 8 of the terminal system 10 analyzes the video signal captured by the camera 2, reads out the advertisement content data compressed in the memory 6 during a time when there are many passers-by, and then performs various kinds of advertisements in a short time. Quantitative calculation and advertisement control system of a web-based media advertising effect, characterized in that the operator can stop the operation of the display (1) in rare times. The method of claim 1, The microprocessor 8 of the terminal system 10 deletes the data stored in the memory 6 upon request of the web server 17 and stores and reproduces the received advertisement-related video, animation, and audio data in the memory 6 again. Quantitative calculation and advertisement control system of web-based media advertising effect, which is updated remotely. The method of claim 1, The microprocessor 8 of the terminal system 10 may display subtitles or advertisement-related video, animation, and audio data directly transmitted from the web server 17 upon request of the web server 17. Web-based quantitative calculation and advertising control system characterized in that played through.

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