JPH10240177A - Electrically illuminated advertising apparatus - Google Patents

Abstract

PROBLEM TO BE SOLVED: To improve an advertising effect by composing a space part and partitioned by a transparent part and a shaded part of closing sheet body, coloring the backside of a sheet body dark which has many through-holes and is meshy, and providing pictures, characters, etc., on the front face. SOLUTION: A box type signboard 1 is a type newly mounted on a wall of a building, and a night-use indication board 2 is attached on the backside, and fluorescent lamp(s) is (are) provided inside. Thus, the night-use indication board is illuminated. Further, a sheet body 4 is stretched over the front side. The sheet body 4 is a meshy body. Namely, it is a foundation of plain weave fabric composed of synthetic fiber fabric 5, which is totally coated with paint (white) and of which the back side is further sprayed with paint (black). The front side is provided with paint (multiple colors) by printing for items to be mentioned, and the items are for daytime-use indication. In the daytime, the illumination lamp(s) is (are) not lighted on inside, but only the items on the surface of the sheet body 4 can be seen. When the inner illumination lamp is tuned on during night, only the items on the night-use indication board can be seen.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION The present invention mainly relates to the ability to see internal advertisements (posters, merchandise, etc.) when lighting is turned on.
The present invention relates to a structure of an illuminated advertising device in which an outside advertisement (poster) is mainly visible when the lighting is turned off.

[0002]

2. Description of the Related Art A method of increasing advertising effect by illuminating a product or the like with a lighting fixture is a very general method that is often used not only in a show window. Goods placed well in the show window at night will attract and impress the passersby.

[0003]

However, the merchandise in the show window also becomes inconspicuous in the sunlight in the daytime. In order to avoid this, there are examples of increasing the illuminance to illuminate the product more than the daytime light, but it is difficult to achieve the effect of the cost of lighting.

[0004] In addition, sun rays that are poured onto the product through the glass during the daytime may have a considerable adverse effect on the product. For example, textiles often fade in color when left in a show window for some time, and some plastic products are degraded by sunlight.

[0005] For this reason, there is an urgent need for an advertising advertising device that can improve the advertising effect that can always be satisfied even at night and during the daytime, and that does not adversely affect products due to daytime sunlight. Was.

[0006]

In view of the above points, the present inventor has finally made the present invention as a result of earnest research, and the feature of the present invention is that a space defined by a light-transmitting portion is formed on one side. And an advertising device comprising a sheet member for closing the light-transmitting portion, the lighting device illuminating the interior of the space, and an internal advertising body present in the space and illuminated by the illumination device. In addition, the sheet body is a net-like body having a large number of through-holes, the back side of which is colored dark and the front side is described with pictures, characters, and the like.

That is, according to the present invention, a space such as a commodity display zone in a show window is covered with a sheet having a large number of through-holes, so that the commodity cannot be seen unless the space is illuminated. It can be said.

[0008] Here, the "space portion" refers to a portion where a product or a poster to be advertised can be arranged and a lighting device for illuminating such an object to be advertised is provided. Specifically, in the case of a show window with lighting equipment, all the parts that can be seen through the glass from outside will be spaces, and in the case of a box type signboard with lighting equipment inside this box Is the space.

[0009] At least one of the spaces has a light-transmitting portion, and the inside and outside are partitioned by the light-transmitting portion. This translucent portion is generally formed of a transparent glass plate in the case of a show window, but in the case of the present invention, the glass plate portion in this case is covered with a sheet (described later). The case where there is no member other than the sheet member is also included in the concept of the “light-transmitting portion”.

[0010] The "sheet body" covers the light transmitting portion and is a net-like body having a large number of holes. The present invention is not limited to a narrowly-defined "net" formed by weaving filaments, and may be a woven fabric or a flat plate having a large number of punched holes. In the range in which the present inventor conducted the trial production experiment, the entire surface of the net formed by plain weaving the synthetic fiber yarns at intervals was coated with a thick paint (preferably a waterproof paint) such that the gaps between the plain weaves maintained small holes. ) Was suitable for long-term outdoor use.

[0011] On the front side of the sheet member, pictures, characters and the like are described. "Description by pictures, characters, etc."
Refers to information consisting of characters, graphics, symbols, or combinations thereof. On the other hand, the back side is colored dark. When the back surface of the sheet body is illuminated by the illumination of a lighting device arranged in the space, for example, if the back surface of the sheet body is white, light is irregularly reflected on the back surface, and this leaks from the small hole to the outside of the space. . When the product inside the space is viewed from outside the space, visibility is impaired by the irregularly reflected light. On the other hand, if the back surface is darkened as in the sheet of the present invention, most of the light is absorbed here, so that good visibility is ensured.

When the light-transmitting portion of the space is covered with a member such as transparent glass, whether the sheet is disposed outside the transparent glass or the like or inside the space depends on the application and situation. It should be appropriately selected according to the situation.

[0013]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in more detail with reference to the drawings.

FIG. 1 shows an example of an illuminated advertising device 1 according to the present invention (hereinafter referred to as the present invention device 1), which is a box-shaped signboard as is apparent from the figure. This signboard is of a type mounted on the wall surface of a building, and has a display board 2 for nighttime mounted on the back side (the wall surface side of the building). Also, a fluorescent lamp 3 is provided inside, so that the display panel 2 for nighttime is illuminated. Further, a sheet body 4 is stretched on the front side.

The sheet member 4 is a mesh member as shown in the schematic diagram of FIG. That is, a plain woven fabric made of synthetic fiber yarns 5 (in the figure, a flat strip shape for the sake of schematic illustration, but actually closer to a columnar shape and deformed flat at intersections) is used as a base fabric, The whole surface is coated with a paint 6 (white), and a paint 7 (black) is sprayed on the back surface. On the front side, a paint 8 (multicolor) for description is provided by printing, and this description is displayed for daytime.

Accordingly, the apparatus 1 of the present invention does not turn on the internal lighting during the day, and when this is viewed, only the description of the surface of the sheet member 4 (“Cafe OO” in the figure) can be seen. Become.
Then, when the internal lighting is turned on mainly at night, the description (“snack OO” in the figure) of the surface of the display panel 2 for nighttime inside can be seen through the small holes of the sheet member 4. When the illumination is turned on, the light coming out through the small holes of the sheet member 4 is stronger than the light hitting and reflecting on the surface of the sheet member 4, so that the description on the surface of the sheet member 4 becomes almost invisible. Therefore, unless the strong sunlight directly hits the surface of the sheet member 4, the two descriptions are not duplicated even in the daytime, so that it is difficult to see.

The device 1 of the present invention can be applied not only to a signboard but also to a so-called show window which illuminates a product exhibit to obtain an advertising effect. In this case, the sheet body 4 not only has the effect of merely displaying the advertising content described on the surface thereof, but also functions as a curtain for preventing the products arranged in the space from being deteriorated or faded due to sunlight. (Not shown).

Further, taking advantage of the fact that the description in the space is difficult to see when the lighting equipment is not turned on, the space as a depression is formed in the wall of the room, and the opening of the space is made into the sheet member 4. If it looks like a single forehead, you can enjoy two kinds of paintings and pictures by blinking the lighting equipment. For example, if a landscape image is placed on the sheet and a nude image is placed in the space, and the lighting of the lighting equipment in the space is linked to the switch for turning off the indoor lighting, a nude image that did not exist when the room was bright can be obtained. As soon as you turn off the lights in the room, it suddenly emerges brightly. Such effects have elements that are preferred in bedrooms and certain types of hotels (not shown).

[0019]

As described in detail above, the electric illuminated advertising device according to the present invention is an advertising device composed of a space sectioned on one side by a translucent portion and a sheet member closing the translucent portion. A lighting device for illuminating the interior of the space, and an internal advertising body present in the space and illuminated by the illumination device, and the sheet body is a net-like body having a large number of through-holes. The invention is characterized in that the back side is colored dark and the front side is described with pictures, characters, and the like, and is an extremely advanced invention having the following various effects.

[0020] Since the advertisement viewed when the lighting device is turned on and when the lighting device is not turned on is different, an extremely novel advertisement medium can be expected and a great advertisement effect can be expected. When a normal show window is remodeled to form the device of the present invention, it is only necessary to stretch the sheet on either the inside or the outside of the transparent glass plate at the translucent portion, so that the cost required for remodeling is low. In the daytime when the effect of the lighting is not great, the advertisement on the sheet body side is shown without lighting the lighting equipment, so that the running cost can be reduced. In the case of displaying a product made of a material which is weak against the sunlight under the condition of being exposed to the strong sunlight, the sheet body can serve as a curtain for blocking the sunlight and protect it.

[Brief description of the drawings]

FIG. 1 is a schematic exploded perspective view showing an example of an electronic advertising device according to the present invention.

FIG. 2 is a schematic view schematically showing the structure of the sheet body of the present invention.

[Explanation of symbols]

 DESCRIPTION OF SYMBOLS 1 Illuminated advertising apparatus according to the present invention 2 Display board for nighttime 3 Fluorescent lamp 4 Sheet body 5 Synthetic fiber yarn 6 Paint (white) 7 Paint (black) 8 Paint (multicolor)

Claims (1)

[Claims] 1. An advertising device comprising a space sectioned on one side by a light-transmitting portion and a sheet member closing the light-transmitting portion, wherein a lighting device for illuminating the inside of the space portion is provided. There is an internal advertising body that is present and illuminated by the lighting equipment, and the sheet body is a net-like body having a large number of through-holes, the back side of which is colored dark, and the front side of which has pictures, characters, etc. An electronic advertising device characterized by the following description: