JP5913399B2 - Information providing apparatus, information providing system, information providing method, and program - Google Patents

Description

  The present invention relates to an information providing apparatus, an information providing system, an information providing method, and a program.

Conventionally, as a targeting method for providing an advertisement related to a Web page browsed by a user in the past, for example, the browsing history of the user is collected and analyzed, and a new advertisement is provided to the user based on the analysis result. A technique is known (see, for example, Patent Document 1).
However, since the advertisement based on the preference estimated from the browsing history is posted, the probability of access (reach) to the user's advertisement has affected the analysis accuracy of the browsing history.
On the other hand, in recent years, a technology for retargeting advertising has been developed in which similar products on an EC site that handles products viewed by the user are posted and the user is guided to the EC site. According to this retargeting advertisement, since the product browsed by the user in the past or similar products are posted, the probability of access to the advertisement is increased.

JP 2013-77119 A

  By the way, in the advertisement insertion service using the above-mentioned retargeting advertisement, not only the products browsed by the user in the past but also various products similar to this product are posted, thereby attracting the user's interest, EC Re-direct users to the site. For this purpose, the number of products to be posted is required to some extent, and EC sites that handle a predetermined number (for example, 100) or more of products are targeted in order to improve retargeting accuracy. For this reason, the advertising service cannot be used on EC sites that do not handle a predetermined number or more of products.

  Accordingly, an object of the present invention is to make it possible to use an advertisement insertion service using a retargeting advertisement even for EC sites whose total number of products handled is less than a predetermined number.

In order to solve the above problems, the invention described in claim 1
Ad placement that accepts registration of advertisement information of a predetermined number or more and places at least one product advertisement information on the product information page displayed on the user terminal based on the terminal identification information and product identification information received from the user terminal An information providing device that can communicate with the device,
Receiving means for receiving application for advertising from a plurality of EC sites having product information pages, issuing product identification information for each product, and storing it in the advertisement information of the product;
Tag information having a function of detecting the terminal identification information of the user terminal of the communication destination and the product identification information of the product displayed on the user terminal and transmitting it to the advertisement posting device has been accepted for the advertisement insertion application. Tag embedding means embedded in the product information page together with the issued product identification information;
Counts the number of items of advertising information across multiple EC site, which has received the application, when the summary advertisement information of the item becomes and the greater than or equal to a predetermined number, the advertisement information of a product of the greater than or equal to a predetermined number of minutes , gives an instruction to the advertising apparatus so as to provide a link to a given page on the application of the quotient goods Rutotomoni, registration means that the advertisement information of the predetermined number or more minute of goods to register are summarized in the advertising apparatus It is characterized by providing these.

The invention according to claim 2 is the information providing apparatus according to claim 1,
When an advertisement for a similar product of the product displayed on the user terminal is displayed by the advertisement placement device and the display of the predetermined page is detected by selecting the advertisement for the similar product, And displaying an application field for the similar product and an application field for the target product.

The invention according to claim 3 is the information providing apparatus according to claim 1 or 2,
The advertisement posting device is characterized by searching for similar products from products handled at an EC site that handles products associated with the product identification information.

Invention of Claim 4 is the information provision apparatus as described in any one of Claims 1-3,
The product is real estate,
The predetermined page relating to the application for the product is an order page for requesting material for the real estate.

Invention of Claim 5 is an information provision apparatus as described in any one of Claims 1-4,
A charging means for charging the EC site when the display of the predetermined page is detected by the selection of the advertisement displayed on the user terminal with a link to the predetermined page being selected. It is said.

The invention according to claim 6 is the information providing apparatus according to claim 5,
The billing means is
When the application for the product is made through the predetermined page, the EC site is charged.

The invention described in claim 7
Ad placement that accepts registration of advertisement information of a predetermined number or more and places at least one product advertisement information on the product information page displayed on the user terminal based on the terminal identification information and product identification information received from the user terminal In an information providing system having an apparatus and an information providing apparatus connected to the advertisement placement apparatus through a network so as to be able to communicate,
The information providing apparatus includes:
Receiving means for receiving application for advertising from a plurality of EC sites having product information pages, issuing product identification information for each product, and storing it in the advertisement information of the product;
Tag information having a function of detecting the terminal identification information of the user terminal of the communication destination and the product identification information of the product displayed on the user terminal and transmitting it to the advertisement posting device has been accepted for the advertisement insertion application. Tag embedding means embedded in the product information page together with the issued product identification information;
Counts the number of items of advertising information across multiple EC site, which has received the application, when the summary advertisement information of the item becomes and the greater than or equal to a predetermined number, the advertisement information of a product of the greater than or equal to a predetermined number of minutes , gives an instruction to the advertising apparatus so as to provide a link to a given page on the application of the quotient goods Rutotomoni, registration means that the advertisement information of the predetermined number or more minute of goods to register are summarized in the advertising apparatus It is characterized by providing these.

The invention described in claim 8
Ad placement that accepts registration of advertisement information of a predetermined number or more and places at least one product advertisement information on the product information page displayed on the user terminal based on the terminal identification information and product identification information received from the user terminal An information providing method for communicating with an apparatus, comprising:
A reception step of receiving application for advertising from a plurality of EC sites having a product information page, issuing product identification information for each product, and storing it in the advertisement information of the product;
Tag information having a function of detecting the terminal identification information of the user terminal of the communication destination and the product identification information of the product displayed on the user terminal and transmitting it to the advertisement posting device has been accepted for the advertisement insertion application. A tag embedding step embedded in the product information page together with the issued product identification information;
Counts the number of items of advertising information across multiple EC site, which has received the application, when the summary advertisement information of the item becomes and the greater than or equal to a predetermined number, the advertisement information of a product of the greater than or equal to a predetermined number of minutes , registration step of the advertising device gives instructions Rutotomoni, registered in the advertisement information of the predetermined number or more minute of products are summarized in the advertising apparatus so as to provide a link to a given page on the application of the quotient goods It is characterized by including.

The program according to the invention of claim 9 is
Ad placement that accepts registration of advertisement information of a predetermined number or more and places at least one product advertisement information on the product information page displayed on the user terminal based on the terminal identification information and product identification information received from the user terminal A computer that can communicate with the device
Receiving means for receiving application for advertising from a plurality of EC sites having product information pages, issuing product identification information for each product, and storing it in the advertisement information of the product;
Tag information having a function of detecting the terminal identification information of the user terminal of the communication destination and the product identification information of the product displayed on the user terminal and transmitting it to the advertisement posting device has been accepted for the advertisement insertion application. Tag embedding means embedded in the product information page together with the issued product identification information;
Counts the number of items of advertising information across multiple EC site, which has received the application, when the summary advertisement information of the item becomes and the greater than or equal to a predetermined number, the advertisement information of a product of the greater than or equal to a predetermined number of minutes , gives an instruction to the advertising apparatus so as to provide a link to a given page on the application of the quotient goods Rutotomoni, registration means that the advertisement information of the predetermined number or more minute of goods to register are summarized in the advertising apparatus It is characterized by making it function as.

  According to the present invention, it is possible to use an advertisement placement service using a retargeting advertisement even for an EC site whose total number of products handled is less than a predetermined number.

It is a block diagram which shows schematic structure of the network system which concerns on this embodiment. It is a block diagram which shows schematic structure of the server apparatus which concerns on this embodiment. It is the schematic which shows the outline of the order page which concerns on this embodiment. It is explanatory drawing which shows typically an example of the top page which concerns on this embodiment. It is explanatory drawing which expands and shows the advertisement insertion frame which concerns on this embodiment. It is a flowchart which shows the flow of the advertisement display process which concerns on this embodiment. It is explanatory drawing which showed simply the real estate which each real estate information provision site which concerns on this embodiment handles. It is the schematic which shows the modification of the order page of FIG.

  Embodiments of the present invention will be described below with reference to the drawings. The following is one embodiment of the present invention and does not limit the present invention.

Hereinafter, an embodiment of the present invention will be described in detail with reference to the drawings.
[1-1. Explanation of system configuration]
First, the configuration of the network system 100 according to the present embodiment will be described.
FIG. 1 is a block diagram showing a schematic configuration of a network system 100 according to the present embodiment.
A network system 100 is an information providing system according to the present invention, and as shown in FIG. 1, a server device 1 as an information providing device, a plurality of base stations 2, a plurality of terminal devices 3, and a plurality of EC sites. EC site server device 4 and an advertisement placement server device 5 as an advertisement placement device. In this network system 100, the server apparatuses 1, 4, 5 and the base station 2 are connected to each other via a communication network N so as to be able to communicate with each other. The communication network N is specifically the Internet, a telephone line network of a telecommunications carrier, a mobile phone communication network, or the like.

  The server devices 1, 4, and 5 are information devices such as a PC and a WS (Work Station), for example, and perform predetermined operations in response to access from the terminal device 3.

  The base station 2 is a radio base station in a mobile phone communication network or the like, and relays data communication between the terminal device 3 and the communication network N. For this reason, in the network system 100, the server device 1 and the terminal device 3 are connected to be communicable with each other.

  The terminal device 3 is a terminal device owned and used by each user, such as a personal computer, a smart device such as a smartphone or a tablet, or a mobile phone. Further, the terminal device 3 communicates with each of the server devices 1, 4, 5 using the communication network N (specifically, a communication line of the terminal device or a wireless local area network (LAN)). I do.

[1-2. Explanation of terminal device configuration]
Next, the configuration of the terminal device 3 will be briefly described.
The terminal device 3 is a user terminal according to the present invention, and is configured to include a control unit, an operation unit, a display unit, a storage unit, and a communication unit, although not particularly illustrated.
The control unit includes a CPU, a ROM, a RAM, and the like, and performs overall control of each unit of the terminal device 3 in cooperation with the program data stored in the ROM and the storage unit expanded in the RAM work area and the CPU. To do.

The operation unit includes, for example, a key input unit having keys associated with various functions, receives an operation input from the user, and outputs an operation signal corresponding to the operation input to the control unit. The operation unit may be, for example, a touch panel formed integrally with the display unit or a pointing device such as a mouse.
The display unit includes, for example, a display such as an LCD and an FPD (Flat Panel Display) using an organic EL (Electro Luminescence) element, and displays an image based on a display control signal output from the control unit on the display screen.

The storage unit is configured by, for example, an HDD, a semiconductor memory, and the like, and stores data such as program data and various setting data in a readable / writable manner from the control unit.
The communication unit includes an antenna and a communication circuit, and performs wireless communication with an external device under the control of the control unit. Specifically, the communication unit performs data communication via the communication network N by being relayed by the base station 2.

[1-3. Explanation of server device configuration]
Next, the configuration of the server device 1 will be described in detail.
FIG. 2 is a block diagram showing a main control configuration of the server device 1.
The server device 1 distributes the Web page to each terminal device 3, and as shown in FIG. 2, the control unit 11, the operation unit 12, the display unit 13, the storage unit 14, the communication unit 15, and the like. , And is configured.
The control unit 11 centrally controls the operation of the server device 1. Specifically, the control unit 11 is configured to include a CPU, a ROM, a RAM, and the like. The program data stored in the ROM or the storage unit 14 expanded in the work area of the RAM and the CPU cooperate with the CPU. The overall control of each part of the device 1 is performed.

  The operation unit 12 includes, for example, a keyboard having a character input key, a numeric input key, and other keys associated with various functions, a pointing device such as a mouse, and the like. A corresponding operation signal is output to the control unit 11.

  The display unit 13 includes, for example, a display such as a CRT (Cathode Ray Tube) or an LCD (Liquid Crystal Display), and displays an image based on the display control signal output from the control unit 11 on the display screen.

The storage unit 14 includes, for example, a hard disk drive (HDD), a semiconductor memory, and the like, and stores data such as program data and various setting data so that the control unit 11 can read and write the data. In addition, the storage unit 14 stores information on each Web page constituting the site. Each Web page includes a top page of the site, a page group of each content with a link attached to the top page, and the like.

  The communication unit 15 is a communication interface having a communication IC (Integrated Circuit), a communication connector, and the like, and performs data communication via the communication network N using a predetermined communication protocol under the control of the control unit 11.

  The EC site server device 4 and the advertisement posting server device 5 have basically the same configuration as the server device 1. Therefore, the second digit of the code is “4” as each part of the EC site server device 4, and the second digit of the code is “5” as each part of the advertising server 5. Omitted.

The EC site server device 4 is a server device used for EC site management. In the present embodiment, a real estate information providing site will be described as an example of an EC site.
The EC site storage unit 44 stores information on each Web page constituting the real estate information providing site. Each Web page includes a top page of the real estate information providing site, a page group of each content with a link attached to the top page, and the like. The page group includes a product information page indicating product information of a product (real estate) handled by the real estate information providing site, and a material request page in which a link is given in the product information page and real estate material request is made. Yes. The merchandise information is, for example, the name, address, price, image, property ID, etc. of the real estate.

  There are a plurality of product information pages corresponding to the number of properties handled on the real estate information providing site. Among the product information pages, for product information pages of products for which posting on the advertising service described later is applied, product identification information (for example, property ID) for identifying the products described in the product information page ) Is embedded together with the tag information. Further, the tag information includes a function of reading a cookie in which the terminal device 3 as a communication destination issues unique terminal identification information.

This tag information is a program described by, for example, Java (registered trademark) script, and is detected from the product identification information of the product displayed on the terminal device 3 and the cookie issued by the communication destination terminal device 3. A function of transmitting the terminal identification information to the server server 5 for advertisement insertion is realized.
In addition, the tag information is inserted into a page that is the starting point of tracking by retargeting by the operator of the EC site. For example, among web pages composed of a plurality of pages as product information of a certain product, It may be inserted into a page where an application is made, such as a document request application. As a result, retargeting can be performed based on products for which the accuracy of application is high, and the probability of access to advertising information can be increased.

  The advertisement posting server device 5 is a server device used for the operation of an advertisement posting service for posting an advertisement using a retargeting advertisement on a Web page displayed on the terminal device 3, and the advertisement posting according to the present invention. Device. Further, the advertisement placement server device 5 can communicate with the terminal device 3 via the advertisement placement frame module in the site subscribed to the advertisement placement service. This advertisement placement frame module can be provided at various sites (sites of domains different from the advertisement placement server device 5).

When detecting the terminal identification information of the terminal device 3 that is the communication destination, the advertisement posting server device 5 searches for the product advertisement based on the terminal identification information and places it on the terminal device 3.
The storage unit 54 of the advertisement posting server device 5 stores in advance advertisement information of each product on the EC site that has subscribed to the advertisement posting service. The advertisement information includes discrimination information for discriminating products recommended by the EC site operator.
When the terminal device 3 accesses the EC site and the product information page is displayed when the terminal device 3 accesses the EC site, the control unit 51 of the advertisement posting server device 5 identifies the terminal device 3 by the function of the tag information included in the product information page. Information and product identification information are acquired. Then, the control unit 51 stores these identification information in the storage unit 54 in association with each other. Thereafter, when the control unit 51 detects the terminal identification information of the communication destination terminal device 3 when communicating with any terminal device 3, the product identification information stored in the storage unit 54 based on the terminal identification information Search for. Thereby, the server device 5 for advertisement insertion can post the goods of the EC site displayed in the past with the terminal device 3 of the communication destination. Further, similar products are searched from each product in the storage unit 54 based on the advertisement information corresponding to the searched product identification information.

And the control part 51 posts the advertisement of the searched similar goods with respect to the web page displayed with the terminal device 3 specified based on terminal identification information. At this time, the product advertisement corresponding to the product identification information to be searched can be searched by a similar search, but the product advertisement may be placed in advance. Whether or not to include a product advertisement corresponding to the product identification information to be searched can be designed as appropriate according to the configuration of the search index.
Thereby, the advertisement of the target product on the product information page displayed on the terminal device 3 and the similar product similar to the target product is also posted on various web pages via the advertisement placement frame module. It becomes. For an advertisement displayed on another Web, the control unit 51 provides a link to an order page P (described later). The assignment of the link is based on an instruction from the server device 1 described later.

  In addition, in the server apparatus 5 for advertisement insertion, it is judged whether it is a recommended product based on the discrimination information in the advertisement information, and the recommended product is marked with a mark so that the advertisement is visible. Post.

  The server device 1 is a server device used for managing a portal site, for example. The storage unit 14 of the server device 1 stores information on a large number of real estate information pages constituting real estate content in the portal site. The real estate information page includes product information on real estate handled by a plurality of real estate information providing sites in cooperation with the portal site. This real estate information page is input in advance from the EC site server device 4 of the real estate information providing site via the communication unit 15 and stored in the storage unit 14. That is, the communication unit 15 of the server device 1 is an acquisition unit according to the present invention. The real estate information page and the product information page of the real estate information providing site are associated with each other by the property ID.

The server device 1 is also used for the operation of an intermediary service that mediates between the EC site and the advertisement posting service.
Here, when the control unit 11 of the server device 1 receives an application for posting in the advertisement insertion service from the EC site, the control unit 11 obtains advertisement information (text information and image information about the advertisement) of the applied product from the EC site. The property ID (product identification information) that can identify the product is issued and stored in the storage unit 14. That is, the control unit 11 and the storage unit 14 are reception units according to the present invention.
The control unit 11 gives an instruction to the EC site server device 4 so that the tag information and the property ID are both embedded in the product information page of the product to be accepted. Based on the instruction, the EC site server device 4 embeds both the tag information and the property ID in the product information page of the product to be received. That is, the control unit 11 is tag embedding means according to the present invention.
The function of the tag information embedded in the product information page can be remotely changed by the server device 1 by directly accessing the tag information script.
Further, the product identification information uniquely issued by the server device 1 is attached to the advertisement information and transmitted (submitted) to the advertisement posting server device 5, so that the product advertisement posted by the advertisement posting server device 5 is transmitted. Thus, the user can be directed to the product page (application page or order page) of the server device 1.

  Further, in the above-described advertisement posting service, the EC site having a total number of handled products of a predetermined number (for example, 100) or more is generally a subscription condition. For this reason, in the mediation service, a plurality of EC sites with a total number of products handled less than a predetermined number are collected and subscribed to the advertisement posting service in a batch with a predetermined number or more. Specifically, the control unit 11 of the server device 1 collects a plurality of real estate information providing sites that have applied for an intermediary service among a plurality of real estate information providing sites affiliated with the portal site, and the total number of products handled is a predetermined number or more. Is registered in the server device 5 for advertisement insertion. At the time of registration, the control unit 11 gives an instruction to the advertisement posting server device 5 to give a link to an order page P (described later) for the product for a predetermined number or more of products. ing. That is, the control unit 11 is a registration unit according to the present invention.

  In addition, the storage unit 14 of the server device 1 stores the advertisement information described above and information on the order page P (see FIG. 3) on which a real estate document request is made. When the advertisement displayed on the terminal device 3 by the advertisement posting server device 5 is selected by the user, the control unit 11 of the server device 1 accepts access from the terminal device 3 based on the link given to the advertisement. . The order page P corresponding to the URL specified by this link is read from the storage unit 14 and displayed on the terminal device 3.

FIG. 3 is a schematic diagram showing an outline of an order page.
In the order page P, an order button P1 described as “To request a document for the selected property” is provided. The link destination of the order button P1 is the product information page of the real estate information providing site corresponding to the product selected by the user.
At this time, the link destination of the order button P1 can be set. For example, a page for inputting information necessary for the order may be set as the link destination, or the order page of the real estate information providing site may be set as the link destination.
When the order button P1 is selected, the display content of the terminal device 3 transitions to the product information page of the real estate information providing site, and the document request is possible.

[2-1. Explanation of operation]
Next, an example of an information providing method in the server device 1 according to the present embodiment will be described.
When there is an access from the terminal device 3 to the top page of the site, the server apparatus 1 reads the data (html data, image data, script data, etc.) constituting the top page from the storage unit 14 and constructs the top page. To the terminal device 3.

FIG. 4 is an explanatory diagram schematically showing an example of the top page 200.
An advertisement placement frame 201 for displaying a product advertisement is provided in the approximate center of the top page 200. In this advertisement placement frame 201, script data (a module that can communicate with the advertisement placement server device 5) linked to the advertisement placement service is embedded, and the display content is controlled by the advertisement placement service.

FIG. 5 is an explanatory view showing the advertisement placement frame 201 in an enlarged manner.
In this advertisement placement frame 201, three advertisements 211, 212, and 213 based on instructions from the advertisement placement server device 5 are displayed. Specifically, the advertisement posting server device 5 specifies the terminal device 3 from the terminal identification information issued from the terminal device 3 when the top page 200 is displayed, and also displays the product identification information associated with the terminal identification information. read out. Thereby, the server device 5 for advertisement insertion recognizes the product previously displayed on the specified terminal device 3.
Then, the server server 5 for advertisement insertion places an advertisement 211 of the target product of the read product identification information and advertisements 212 and 213 of similar products similar to the target product in the advertisement placement frame 201.
Each advertisement 211, 212, 213 has a product information column Q 1, Q 2, Q 3 in which advertisement information such as product images, names, prices, etc. are described, and an order page transition button V 1, which is described in detail. V2 and V3 are provided. In the order page transition buttons V1, V2, and V3, property IDs corresponding to the products are set. In addition, the recommended product advertisements 211 and 212 that are determined based on the determination information included in the advertisement information are marked with a mark M that can be visually recognized.
The order page transition buttons V1, V2, and V3 are provided with links to the order page P. When the order page transition buttons V1, V2, and V3 are selected, the buttons are set to the buttons V1, V2, and V3. Based on the property ID, the page transitions to the order page P for the corresponding product.

[2-2. Explanation of advertisement display processing]
Next, the flow of advertisement display processing in the advertisement placement frame 201 will be described.
FIG. 6 is a flowchart showing the flow of the advertisement display process.

First, the control unit 11 of the server device 1 communicates with the EC site server device 4 of a plurality of affiliated real estate information providing sites, accepts an application from a real estate information providing site that desires to subscribe to the advertisement posting service, Advertisement information (product image, name, price, etc.) is acquired from the product information of each property stored in each EC site server device 4 of the real estate information providing site that has been applied (step S1).
At the time of acceptance, the control unit 11 gives an instruction to the EC site server device 4 so that both the tag information and the property ID are embedded in the commodity information page of the commodity to be accepted.

  Next, the control unit 11 of the server device 1 issues a property ID for each property, and stores the acquired advertisement information of each property in the storage unit 14 (step S2). In the following description, for convenience, as shown in FIG. 7, the real estate information providing site affiliated with the real estate content of the portal site is assumed to be 4 sites, and the first real estate information providing site A has a total number of products handled. 4 properties, 3 properties handled in the second real estate information providing site B, 3 properties handled in the 3rd real estate information providing site C, 2 properties handled in the 4th real estate information providing site D And In step S2, advertisement information of all real estates handled by these four sites is stored in the storage unit 14 of the server device 1 together with the property ID.

Next, the control unit 11 of the server device 1 determines whether or not the total number of products handled by all the real estate information providing sites that apply for the advertisement posting service is equal to or greater than a predetermined number. If it is greater than or equal to the predetermined number, the process proceeds to step S4 (step S3).
Specifically, if the total number of products handled as a subscription condition for the advertising service is 10, the applicants who apply for the advertising service are the first real estate information providing site A, the second real estate information providing site B, and the third real estate information. In the case of the providing site C and the fourth real estate information providing site D, since the total number of products handled is 12 properties, the subscription condition is satisfied.

  Next, the control unit 11 of the server device 1 collects a predetermined number or more of the advertisement information of each property of all the real estate information providing sites subscribed to the mediation service and registers them in the advertisement posting server device 5 (step S4). At the time of registration, the control unit 11 gives an instruction to the advertisement posting server device 5 to include the property ID and give a link to the order page P for the advertisement information of a predetermined number or more of products. .

  The advertisement posting server device 5 creates an advertisement for each property based on the registration, and stores the advertisement in the storage unit 54. Specifically, an object in which a link to the order page P is attached to the advertisement of each property is created. Moreover, the server device 5 for advertisement insertion selects a similar property based on the product information of each registered property. For example, in the case of FIG. 7, it is assumed that the real estate A1, the real estate B2, and the real estate C1 are similar.

  Thereafter, for example, it is assumed that the terminal device 3 accesses the first property information providing site A and the product information page a1 of the property A1 is displayed. At this time, the terminal identification information issued by the cookie of the terminal device 3 and the commodity identification information of the displayed commodity are detected by the function of the tag information embedded in the commodity information page, and the advertisement posting server device 5 is detected. Sent. By the function of the tag information, the advertisement posting server device 5 can recognize whether or not the terminal device 3 has displayed the product of the registered advertisement information in the past.

The advertisement posting server device 5 acquires the product identification information of the real estate A1 and the terminal identification information of the terminal device 3 by the function of the tag information included in the product information page a1 displayed on the terminal device 3. These are stored in the storage unit 54 in association with each other. Thereafter, the control unit 51 stores similar products (real estate B2 and real estate C1) of the product (real estate A) corresponding to the product identification information associated with the terminal identification information of the terminal device 3 that is the communication destination in the storage unit 54. Search from each product.
The server server 5 for advertisement insertion can acquire the terminal identification information of any terminal device 3 through the module of the advertisement insertion frame 201 in the site subscribed to the advertisement insertion service. Since the module of the advertisement placement frame 201 is provided in various sites, it is possible to place advertisements of a plurality of real estate information providing sites that have applied for the advertisement placement service on those various sites.
When the advertisement posting server device 5 searches for similar products based on the terminal identification information of the terminal device 3 as the communication destination, the target product (real estate) is displayed on the advertisement posting module of the Web page displayed on the terminal device 3. A1) advertisements and advertisements of similar products (real estate B2 and real estate C1) similar to the target product are posted. For example, in the case of the advertisement placement frame 201 in FIG. 5, for example, the advertisement 211 is an advertisement for the target product (real estate A1), and the advertisements 212 and 213 are advertisements for similar products (real estate B2 and real estate C1).
Thereby, the advertisement of the real estate similar to the real estate previously browsed by the user is displayed on the terminal device 3.

  Next, the control unit 11 of the server device 1 determines whether or not the advertisements 211, 212, and 213 displayed on the terminal device 3 are selected and accessed via the link of the advertisement, and is not accessed. Stands by and shifts to step S6 when accessed (step S5).

  Next, the control unit 11 of the server device 1 orders the target property by accessing the terminal device 3 based on the link set in the selected advertisement (in this embodiment, the advertisement 212 is selected). The page P is displayed on the terminal device 3 (step S6). Specifically, when the advertisement 212 displayed on the terminal device 3 is selected by the user, the control unit 11 changes the display content of the terminal device 3 to the order page P based on the link given to the advertisement 212. . At the time of this transition, the property ID set in the advertisement 212 is notified to the control unit 11 of the server device 1. And the control part 11 adjusts the link destination of the order button P1 based on property ID so that the material request | requirement of the property corresponding to the selected advertisement may be performed.

  Next, the control unit 11 of the server device 1 determines whether or not the order button P1 of the order page P is selected. If not selected, the advertisement display process is terminated, and if selected, the process proceeds to step S8 ( Step S7).

  Here, the control unit 11 of the server device 1 sets the display content of the terminal device 3 as the product information page of the real estate B that is the product of the selected advertisement 212. As described above, since the document request page is linked in the product information page, if the link is selected, the display content of the terminal device 3 is changed to the document request page. That is, when the order button P1 is selected, the display content of the terminal device 3 is changed to the product information page of the real estate information providing site, and the document request is possible.

[3. effect]
As described above, according to the present embodiment, the control unit 11 of the server device 1 registers product information of a plurality of EC sites for a predetermined number or more in the advertisement posting server device 5, so that the total number of products handled is It is possible to use an advertisement insertion service using a retargeting advertisement even for EC sites less than a predetermined number.
In addition, the server device 1 can collect real estate advertisement information from a plurality of real estate information providing sites by an intermediary service that undertakes registration of an agent for the advertisement posting service. , Can also be posted. In addition, by collecting and posting real estate information of various vendors, it is possible to provide a lot of real estate advertisement information to the user, so that the probability of requesting materials can be improved.
When an advertisement 212 on another Web page displayed on the terminal device 3 is selected by the advertisement placement frame 201 of the advertisement placement server device 5, the control unit 11 of the server device 1 displays the order page P on the terminal device 3. Therefore, even if the user is browsing a Web page that is not related to the product, the advertisement 211, 212, 213 is seen. Therefore, interest in the product can be continued. Then, when the advertisement 212 of the product to be worried is displayed and the user selects the advertisement 212, the display content of the terminal device 3 transitions to the order page P, so that the user is guided to the product information page of the real estate information providing site. Is also possible.

  In addition, since orders related to product application are requests for real estate materials, even if the product is expensive and does not immediately lead to purchase, such as real estate, providing a lot of real estate information will trigger the purchase. It is possible to provide users with an opportunity to request materials.

[4. Others]
Note that the present invention is not limited to the above embodiment, and can be modified as appropriate.
For example, in the present embodiment, real estate is exemplified and described as an example of a product to be handled, but it is needless to say that the present invention is not limited to this. For example, any product may be used as long as it is assumed that there are few products handled at one EC site. Specific examples include precious metals, accessories, arts, automobiles, motorcycles, and insurance.

Further, in the present embodiment, the case where the order page P on which the real estate document request can be ordered is displayed by selecting the advertisement 212 is described as an example, but a predetermined page related to the application for the product is displayed. If so, the content of the page can be anything. Examples of the predetermined page other than the order page P include a product purchase page where a product can be purchased directly, an interview reservation page where an interview reservation regarding purchase of a product is applied, or a product information page.
The information on these predetermined pages may be stored in the EC site server device 4 in addition to being stored in the server device 1 as described above. In this case, the control unit 11 of the server device 1 instructs the advertisement posting server device 5 to give a link to a predetermined page in the EC site server device 4 to the advertisement of each product at the time of registration described above. It will be.

When an advertisement for a similar product displayed on the terminal device 3 is selected, as shown in FIG. 8, an application field (order button P11) regarding application for a similar product on the order page P10, and the target product You may make it display the application column (order button P12) regarding the application of (the goods which the user browsed in the past). Specifically, the property ID of the target product is set in the advertisement in addition to the property ID of the similar product. The link destination includes an order button P11 to the product information page of the product corresponding to the advertisement of the similar product, and the product information page (product information page of the real estate A1) corresponding to the target product, that is, the product previously viewed by the user. This is an order button P12. For this reason, the order button P12 is described as “To request a document for a previously viewed property”.
In this way, when a user requests a document for a property that he or she is interested in, the user can be prompted to request a document for a previously viewed property, thus providing the user with more opportunities to request a document. be able to.

  In the above embodiment, the case where similar products are searched from products handled at a plurality of EC sites is described as an example, but one EC that handles products associated with product identification information is described. You may make it search for similar goods from the goods currently handled by the site. In this case, a similar search is performed from the advertisement information of the EC site having the property ID set for the advertisement. As a result, advertisements for products handled on one EC site are preferentially displayed, and the user can be guided to one EC site.

In addition, when the link to the order page P is given and the advertisement displayed on the terminal device 3 is selected and the order page P is displayed, the control unit 11 of the server device 1 may charge the EC site. Is possible. By detecting access to the order page P, the server device 1 charges the EC site that handles products corresponding to the order page P. In this case, the control unit 11 serves as a charging unit according to the present invention.
Thereby, the result of having been able to guide the user to the order page P can be collected from the EC site as a charge.
Furthermore, when an application for a product is made via the order page P, the control unit 11 may charge the EC site.
As a result, the result of the application being made via the order page P can be collected from the EC site as a charge.

1 Server device (information providing device)
2 Base station 3 Terminal equipment (user terminal)
4 EC site server device 5 Advertising server device (advertising device)
11 Control unit (accepting means, tag embedding means, registration means, billing means)
12 operation unit 13 display unit 14 storage unit (accepting means)
100 network system (information provision system)
200 Top page 201 Advertisement placement frame 211, 212, 213 Advertisement P Order page (predetermined page)
P1 Order button P11 Order button (application field)
P12 Order button (application field)

Claims (9)

Ad placement that accepts registration of advertisement information of a predetermined number or more and places at least one product advertisement information on the product information page displayed on the user terminal based on the terminal identification information and product identification information received from the user terminal An information providing device that can communicate with the device,
Receiving means for receiving application for advertising from a plurality of EC sites having product information pages, issuing product identification information for each product, and storing it in the advertisement information of the product;
Tag information having a function of detecting the terminal identification information of the user terminal of the communication destination and the product identification information of the product displayed on the user terminal and transmitting it to the advertisement posting device has been accepted for the advertisement insertion application. Tag embedding means embedded in the product information page together with the issued product identification information;
Counts the number of items of advertising information across multiple EC site, which has received the application, when the summary advertisement information of the item becomes and the greater than or equal to a predetermined number, the advertisement information of a product of the greater than or equal to a predetermined number of minutes , gives an instruction to the advertising apparatus so as to provide a link to a given page on the application of the quotient goods Rutotomoni, registration means that the advertisement information of the predetermined number or more minute of goods to register are summarized in the advertising apparatus An information providing apparatus comprising: The information providing apparatus according to claim 1,
When an advertisement for a similar product of the product displayed on the user terminal is displayed by the advertisement placement device and the display of the predetermined page is detected by selecting the advertisement for the similar product, An information providing apparatus for displaying an application column for the similar product and an application column for the target product. In the information provision apparatus of Claim 1 or 2,
The advertisement providing apparatus searches for similar products from products handled at an EC site that handles products associated with the product identification information. In the information provision apparatus as described in any one of Claims 1-3,
The product is real estate,
The information providing apparatus according to claim 1, wherein the predetermined page relating to the application for the product is an order page for requesting material for the real estate. In the information provision apparatus as described in any one of Claims 1-4,
A charging means for charging the EC site when the display of the predetermined page is detected by the selection of the advertisement displayed on the user terminal with a link to the predetermined page being selected. Information providing device. In the information provision apparatus of Claim 5,
The billing means is
An information providing apparatus that charges the EC site when an application for the product is made via the predetermined page. Ad placement that accepts registration of advertisement information of a predetermined number or more and places at least one product advertisement information on the product information page displayed on the user terminal based on the terminal identification information and product identification information received from the user terminal In an information providing system having an apparatus and an information providing apparatus connected to the advertisement placement apparatus through a network so as to be able to communicate,
The information providing apparatus includes:
Receiving means for receiving application for advertising from a plurality of EC sites having product information pages, issuing product identification information for each product, and storing it in the advertisement information of the product;
Tag information having a function of detecting the terminal identification information of the user terminal of the communication destination and the product identification information of the product displayed on the user terminal and transmitting it to the advertisement posting device has been accepted for the advertisement insertion application. Tag embedding means embedded in the product information page together with the issued product identification information;
Counts the number of items of advertising information across multiple EC site, which has received the application, when the summary advertisement information of the item becomes and the greater than or equal to a predetermined number, the advertisement information of a product of the greater than or equal to a predetermined number of minutes , gives an instruction to the advertising apparatus so as to provide a link to a given page on the application of the quotient goods Rutotomoni, registration means that the advertisement information of the predetermined number or more minute of goods to register are summarized in the advertising apparatus And an information providing system comprising: Ad placement that accepts registration of advertisement information of a predetermined number or more and places at least one product advertisement information on the product information page displayed on the user terminal based on the terminal identification information and product identification information received from the user terminal An information providing method for communicating with an apparatus, comprising:
A reception step of receiving application for advertising from a plurality of EC sites having a product information page, issuing product identification information for each product, and storing it in the advertisement information of the product;
Tag information having a function of detecting the terminal identification information of the user terminal of the communication destination and the product identification information of the product displayed on the user terminal and transmitting it to the advertisement posting device has been accepted for the advertisement insertion application. A tag embedding step embedded in the product information page together with the issued product identification information;
Counts the number of items of advertising information across multiple EC site, which has received the application, when the summary advertisement information of the item becomes and the greater than or equal to a predetermined number, the advertisement information of a product of the greater than or equal to a predetermined number of minutes , registration step of the advertising device gives instructions Rutotomoni, registered in the advertisement information of the predetermined number or more minute of products are summarized in the advertising apparatus so as to provide a link to a given page on the application of the quotient goods And a method for providing information. Ad placement that accepts registration of advertisement information of a predetermined number or more and places at least one product advertisement information on the product information page displayed on the user terminal based on the terminal identification information and product identification information received from the user terminal A computer that can communicate with the device
Receiving means for receiving application for advertising from a plurality of EC sites having product information pages, issuing product identification information for each product, and storing it in the advertisement information of the product;
Tag information having a function of detecting the terminal identification information of the user terminal of the communication destination and the product identification information of the product displayed on the user terminal and transmitting it to the advertisement posting device has been accepted for the advertisement insertion application. Tag embedding means embedded in the product information page together with the issued product identification information;
Counts the number of items of advertising information across multiple EC site, which has received the application, when the summary advertisement information of the item becomes and the greater than or equal to a predetermined number, the advertisement information of a product of the greater than or equal to a predetermined number of minutes , gives an instruction to the advertising apparatus so as to provide a link to a given page on the application of the quotient goods Rutotomoni, registration means that the advertisement information of the predetermined number or more minute of goods to register are summarized in the advertising apparatus A program characterized by functioning as

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