JP5802716B2 - Information processing system, program, and verification method - Google Patents

Description

  The present invention relates to an information collation apparatus, an information processing system, a program, and a collation method.

A technique for distributing advertisement information to a mobile terminal that matches a predetermined position condition using the position information of the mobile terminal is known (see, for example, Patent Document 1).
[Prior art documents]
[Patent Literature]
[Patent Document 1] US Pat. No. 7,848,765 Specification

  However, if the mobile terminal does not transmit the location information of the mobile terminal to the server that distributes the advertisement information, the server cannot grasp the location of the mobile terminal. In addition, the movement history of the mobile terminal cannot be used in combination with the consumer behavior history on-line.

  In the first aspect of the present invention, the party identification information for identifying each of one or more parties involved in the specific action, the party position information indicating the position where the specific action has been performed, and the specific action have been performed. There existed a first action history acquisition unit that acquires one or more action history information associated with party time information indicating time, terminal identification information for identifying each of the one or more wireless terminals, and a wireless terminal A movement history acquisition unit that acquires one or more pieces of movement history information in which terminal position information indicating a position and terminal time information indicating a time when the wireless terminal has existed at the position indicated by the terminal position information are associated; Provided with a correspondence generation unit that collates the behavior history information and one or more movement history information and generates correspondence information indicating the correspondence between the party identification information and the terminal identification information It is.

  In the second aspect of the present invention, a plurality of probe requests or position registration requests transmitted from the information collating apparatus and one or more wireless terminals are acquired, and the acquired plurality of probe requests or position registration requests are included. An information processing system including one or more request acquisition devices that generate movement history information based on the generated movement history information and transmit the generated movement history information to an information matching device is provided.

  In a third aspect of the present invention, an information processing system is provided that includes the information collating device and an information integration device that integrates a plurality of pieces of information. In the information processing system, the information integration device includes a correspondence acquisition unit that acquires the correspondence information from the information collating device, party identification information that identifies the party identification information and the attribute of the party identified by the party identification information, Integrated information in which terminal identification information and party attribute information are associated with each other based on a correspondence relationship between the first attribute acquisition unit that associates the first attribute information with the party identification information and the terminal identification information And an integrated information generator.

  According to a fourth aspect of the present invention, there is provided an information processing system including the information collating device and an information integration device that integrates a plurality of pieces of information. In the information processing system, the information integration device includes a correspondence relationship acquisition unit that acquires correspondence relationship information from the information collating device, and a terminal that identifies a user attribute of the wireless terminal identified by the terminal identification information and the terminal identification information Based on the correspondence between the second attribute acquisition unit that acquires one or more second attribute information associated with the attribute information, the party identification information and the terminal identification information, the party identification information and the terminal attribute information are And an integrated information generation unit that generates associated integrated information.

  In a fifth aspect of the present invention, a correspondence acquisition unit that acquires correspondence information from the information collating device, a second action history acquisition unit that acquires one or more action history information, and one or more requests Request acquisition device identification information for identifying a request acquisition device that has received each of the plurality of probe requests or location registration requests for each of a plurality of probe requests or location registration requests from one or more wireless terminals received by the acquisition device. Terminal identification information of the wireless terminal that has transmitted each of the plurality of probe requests or location registration requests, the radio field intensity in each of one or more request acquisition devices of the plurality of probe requests or location registration requests, and the plurality of probe requests or Log information for acquiring a plurality of log information associated with times when each location registration request is received by one or more request acquisition devices One or more action history information and corresponding information indicating whether or not the wireless terminal identified by the terminal identification information included in each of the plurality of log information exists within any one of the plurality of local areas An information processing system is provided that includes a terminal position determination unit that is determined based on relationship information. In the information processing system, each of the plurality of local areas has a predetermined geographical range, and at least one of one or more request acquisition devices is arranged in the predetermined geographical range.

  In a sixth aspect of the present invention, there is provided a program for causing a computer to function as the information collating device or the information processing system.

  In the seventh aspect of the present invention, the party identification information for identifying each of one or more parties involved in the specific action, the party position information indicating the position where the specific action was performed, and the time when the specific action was performed are shown. Action history acquisition stage for acquiring one or more action history information associated with party time information, terminal identification information for identifying each of the one or more wireless terminals, and terminal position information indicating a position where the wireless terminal exists A movement history acquisition stage for acquiring one or more movement history information associated with terminal time information indicating a time when the wireless terminal was present at the position indicated by the terminal position information, one or more action history information, and one or more There is provided a collation method including a correspondence acquisition step of collating movement history information and acquiring a correspondence between party identification information and terminal identification information.

  It should be noted that the above summary of the invention does not enumerate all the necessary features of the present invention. In addition, a sub-combination of these feature groups can also be an invention.

An example of information providing system 100 is shown roughly. An example of data table 200 is shown roughly. An example of data table 300 is shown roughly. An example of data table 400 is shown roughly. An example of control part 122 is shown roughly. An example of terminal information generation part 520 is shown roughly. An example of statistical processing module 632 is shown roughly. An example of the terminal position determination module 634 is shown schematically. An example of the adjustment method of a classification standard is shown roughly. 1 schematically shows an example of an information providing system 1000. An example of integrated server 1022 is shown roughly. An example of correspondence generation part 1130 is shown roughly. An example of the process in the correspondence generation unit 1130 is schematically shown. An example of data table 1400 is shown roughly. An example of processing in the information providing system 1000 is schematically shown. An example of processing in the information providing system 1000 is schematically shown.

  Hereinafter, the present invention will be described through embodiments of the invention, but the following embodiments do not limit the invention according to the claims. In addition, not all the combinations of features described in the embodiments are essential for the solving means of the invention. In the drawings, the same or similar parts are denoted by the same reference numerals, and redundant description may be omitted.

  FIG. 1 schematically shows an example of an information providing system 100. In the present embodiment, the information providing system 100 includes an access point 102, an access point 104, a base station 106, a location providing server 120, and an information distribution server 140. The location providing server 120 includes a control unit 122, a terminal information storage unit 124, and a relay device information storage unit 126. The information distribution server 140 includes a distribution unit 142 and a distribution information storage unit 144.

  In the present embodiment, the wireless terminal 22 is an OA (Office Automation) device having a wireless LAN function that exists in the store 12, and the wireless terminal 24 is a mobile terminal of a customer who has visited the store 12. The information providing system 100 will be described as follows. Similarly, in the present embodiment, the wireless terminal 42 is a mobile terminal of a clerk of the store 14, and the wireless terminal 44 is a mobile terminal of a customer who has visited the store 14. Further, the wireless terminal 62 and the wireless terminal 64 are portable terminals of users who are traveling along the sidewalk 16.

  The communication line 10 transmits information between the access point 102, the access point 104, and the base station 106, and at least one of the position providing server 120 and the information distribution server 140. The communication line 10 may be a wired communication transmission line, a wireless communication transmission line, or a combination thereof. The communication line 10 may be the Internet, a dedicated line, a wireless communication network, or a combination thereof. The communication method in the wireless communication network may be a mobile communication method such as 3G method, LTE method, 4G method, wireless LAN method such as WiFi (registered trademark), wireless MAN such as WiMAX (registered trademark). A wireless data communication system such as a wireless LAN system or a wireless WAN system may be used.

  Each of the wireless terminal 22, the wireless terminal 24, the wireless terminal 42, the wireless terminal 44, the wireless terminal 62, and the wireless terminal 64 is connected to the communication line via the access point 102, the access point 104 or the base station 106, and the communication line 10. 10 sends and receives information to and from the device connected to 10. Each of the wireless terminal 22, the wireless terminal 24, the wireless terminal 42, the wireless terminal 44, the wireless terminal 62, and the wireless terminal 64 may support a plurality of communication methods. For example, it supports both mobile communication systems such as 3G system, LTE system and 4G system, and wireless communication systems such as wireless LAN system and wireless MAN system.

  Each of the wireless terminal 22, the wireless terminal 24, the wireless terminal 42, the wireless terminal 44, the wireless terminal 62, and the wireless terminal 64 has software or a program that defines the operation of each unit in an information processing apparatus having a general configuration. It may be realized by starting. As the wireless terminal 22, the wireless terminal 24, the wireless terminal 42, the wireless terminal 44, the wireless terminal 62, and the wireless terminal 64, a personal computer, a mobile phone, and a mobile terminal (PDA, tablet, notebook computer or A laptop computer etc. can be illustrated.) Etc. can be illustrated.

  The store 12 and the store 14 may be an example of a local area having a predetermined range. Each of the access point 102, the access point 104, and the base station 106 may be an example of one or more relay apparatuses. The relay device may be an example of a request acquisition device. The location providing server 120 may be an example of a location providing device. The control unit 122 may be an example of a position providing device, an information generation device, or an information classification device. The information distribution server 140 and the distribution unit 142 may be an example of an information distribution device.

  The outline of the operation of the information providing system 100 is as follows. The location providing server 120 is a wireless terminal that exists in the communication area of each relay apparatus from one or more relay apparatuses including the access point 102, the access point 104, and the base station 106, or a wireless that exists in the communication area of each relay apparatus. Information on the terminal (sometimes referred to as log information. The log information may be an example of movement history information) is acquired.

  Based on the acquired log information, the position providing server 120 identifies each position information of the plurality of wireless terminals (sometimes referred to as terminal position information) and attributes of each user of the plurality of wireless terminals. At least one of them is generated. The location providing server 120 stores terminal identification information and at least one of terminal location information and terminal attribute information in association with each other. In response to a request from the information distribution server 140, the location providing server 120 extracts the requested information from the stored information. The location providing server 120 transmits the extracted information to the information distribution server 140.

  The information regarding the wireless terminal may be information included in a signal received from the wireless terminal before the relay apparatus completes at least one of the authentication process and the association process of the wireless terminal. Examples of the signal include a probe request in wireless LAN communication and a location registration request in mobile communication. It may be terminal identification information that uniquely identifies each of the plurality of wireless terminals. Examples of the terminal identification information include a MAC address of a wireless terminal included in the probe request, an ID unique to the mobile terminal included in the location registration request, and the like.

  The information distribution server 140 distributes information to one or more wireless terminals via one or more relay apparatuses including the access point 102, the access point 104, and the base station 106 and the communication line 10. In one embodiment, the information distribution server 140 acquires at least one of terminal position information and terminal attribute information from the position providing server 120 and distributes information corresponding to each wireless terminal that receives the information. In another embodiment, the information distribution server 140 acquires terminal identification information of a wireless terminal that matches an attribute of information to be distributed (may be referred to as a distribution condition) from the location providing server 120, and the information The information is distributed to the wireless terminal corresponding to the.

  Next, taking as an example a case where the location providing server 120 generates at least one of terminal location information and terminal attribute information of each of a plurality of wireless terminals using information included in the probe request, each unit of the information providing system 100 Will be described in detail. When the wireless LAN function of the wireless terminal is functioning effectively, the wireless terminal transmits a probe request. A wireless LAN access point can receive a probe request even before authentication and association are performed between the access point and the wireless terminal. Therefore, the information providing system 100 analyzes at least one of the terminal position information and the terminal attribute information by analyzing the probe request received at the access point even when the position information cannot be acquired from the wireless terminal. Can be generated.

  The probe request includes the MAC address of the wireless terminal. For this reason, the information providing system 100 can distribute information corresponding to the wireless terminal even when the position information cannot be acquired from the wireless terminal. As a case where the information providing system 100 cannot acquire the position information from the wireless terminal, when the authentication phase is not performed between the wireless terminal and the access point, the wireless terminal is set to the outside according to the setting of the wireless terminal. The case where no is transmitted can be illustrated.

  It is difficult to identify the user of the wireless terminal from the MAC address of the wireless terminal. Therefore, the information providing system 100 can specify the attribute of the user of the wireless terminal while using the information included in the probe request while suppressing the specification of the user of the wireless terminal. it can.

  In this embodiment, a case will be described in which the information providing system 100 generates at least one of terminal location information and terminal attribute information using a probe request in the wireless LAN system. However, the information providing system 100 is not limited to this embodiment. The information providing system 100 may generate at least one of terminal location information and terminal attribute information using a location registration request in the mobile communication system. The information providing system 100 can estimate the attribute of each user of a plurality of wireless terminals more clearly by using the information included in the location registration request.

  Each unit of the information providing system 100 may be realized by hardware, may be realized by software, or may be realized by a combination of hardware and software. Further, the computer may function as at least a part of the information providing system 100 by executing the program. The program may be stored in a computer-readable medium such as a CD-ROM, DVD-ROM, memory, or hard disk, or may be stored in a storage device connected to a network. The program may be installed in a computer constituting at least part of the information providing system 100 from a computer-readable medium or a storage device connected to a network.

  A program that causes a computer to function as at least a part of the information providing system 100 may include a module that defines the operation of each unit of the information providing system 100. These programs or modules work on a processor, a communication interface, a GPS information acquisition device, and the like to cause the computer to function as each part of the information providing system 100, or to cause the computer to execute an information processing method in the information providing system 100.

  Information processing described in these programs functions as a specific means in which software and various hardware resources of the information providing system 100 cooperate by being read by a computer. And the information provision system 100 according to the intended purpose can be constructed | assembled by implement | achieving the calculation or processing of the information according to the intended purpose of the computer in this embodiment by these specific means.

  The access point 102 and the access point 104 relay communication between each of the plurality of wireless terminals and the communication line 10 by the wireless LAN method. The access point 102 is arranged in the store 12. The access point 102 receives the probe request transmitted by the wireless terminal 22, the wireless terminal 24, the wireless terminal 42, and the wireless terminal 62. The access point 104 is disposed in the store 14. The access point 104 receives the probe request transmitted by the wireless terminal 42, the wireless terminal 44, and the wireless terminal 64.

  Even when the access point 102 and the access point 104 do not transmit a probe response to the probe request or when the authentication phase is not executed, the access point 102 and the access point 104 may transmit the information included in the probe request to the location providing server 120. The access point 102 and the access point 104 may transmit information included in the probe request to the position providing server 120 in response to a request from the position providing server 120, and are included in the probe request at a predetermined timing. Information may be transmitted to the location providing server 120.

  The base station 106 relays communication between each of the plurality of wireless terminals and the communication line 10 by the mobile communication method. The base station 106 receives the location registration request transmitted by the wireless terminal that exists within the communication range. In response to a request from the location providing server 120, the base station 106 may transmit the information included in the location registration request to the location providing server 120, and the information included in the location registration request at a predetermined timing. You may transmit to the position provision server 120. FIG.

  The location providing server 120 acquires information included in a plurality of probe requests received at the access point 102 and the access point 104 from the access point 102 and the access point 104 via the communication line 10. The position providing server 120 generates at least one of terminal position information and terminal attribute information of one or more wireless terminals using information included in the plurality of probe requests. The location providing server 120 provides at least one of terminal location information and terminal attribute information of one or more wireless terminals to the information distribution server 140 via the communication line 10.

  The control unit 122 controls the location providing server 120. The control unit 122 processes the log information acquired from the access point 102 and the access point 104, and generates at least one of terminal location information and terminal attribute information. The control unit 122 processes information stored in the terminal information storage unit 124 and the relay device information storage unit 126 in response to a request from the information distribution server 140.

  The terminal information storage unit 124 may store the terminal identification information of each of the plurality of wireless terminals in association with at least one of the terminal position information and the terminal attribute information of each of the plurality of wireless terminals. The relay device information storage unit 126 may store the relay device identification information for identifying each of the one or more relay devices in association with at least one of the position information and the attribute information of each of the one or more relay devices.

  At least one of the terminal information storage unit 124 and the relay device information storage unit 126 includes the terminal identification information of one or more wireless terminals that transmitted each of the plurality of probe requests received by each of the one or more relay devices, and the relay Log information associated with the relay device identification information of the device may be stored. The log information includes terminal identification information for identifying a wireless terminal that has transmitted each of a plurality of probe requests received at one or more relay apparatuses, information on the radio field intensity of each of the plurality of probe requests, and each of the plurality of probe requests. The information about the time when the signal is received and at least one piece of information selected from the group consisting of relay device identification information of one or more relay devices may be information associated with each of a plurality of probe requests. .

  The information regarding the time when each of the plurality of probe requests is received may be an example of terminal time information. Examples of the information related to the time when each of the plurality of probe requests is received include information related to the reception date and time or the reception time of each of the plurality of probe requests.

  The distribution unit 142 of the information distribution server 140 distributes information to one or more wireless terminals via the communication line 10. The distribution unit 142 may execute competitive bidding processing for information distribution frames such as advertisement frames. The distribution unit 142 may execute a PUSH type information distribution process, or may execute a PULL type information distribution process. The information distributed by the distribution unit 142 may be distributed to each of the one or more wireless terminals via an access point with which communication has been established with each of the one or more wireless terminals. And may be distributed to each of the one or more wireless terminals.

  The distribution unit 142 requests the location providing server 120 to provide information regarding wireless terminals that meet a specific condition. For example, the distribution unit 142 requests provision of terminal location information of a wireless terminal that matches a specific condition. The distribution unit 142 may request provision of terminal attribute information of a wireless terminal that matches a specific condition, may request provision of terminal identification information of a wireless terminal that matches the specific condition, It may be requested to provide the number of wireless terminals that match the above. The distribution unit 142 acquires information regarding one or more wireless terminals from the location providing server 120.

  For example, the distribution unit 142 provides the location providing server 120 with the terminal attribute information of the wireless terminal that has transmitted the probe request received at the access point 102 during the period from one hour before the current time to the current time. To request. The distribution unit 142 determines that the wireless terminal 22 is an OA device existing in the store 12 based on the terminal attribute information acquired from the location providing server 120. Similarly, the distribution unit 142 has a high possibility that the wireless terminal 24 is a mobile terminal of a customer that was present in the store 12 during the period, and the wireless terminal 62 and the wireless terminal 64 are stored in the store 12 during the period. It is determined that there is a high possibility that the mobile terminal is a user who has traveled outside.

  The distribution unit 142 may determine information to be distributed from the information stored in the distribution information storage unit 144 based on the information acquired from the position providing server 120. For example, the distribution unit 142 does not distribute information to the wireless terminal 22 but distributes information to the wireless terminal 24, the wireless terminal 62, and the wireless terminal 64. The distribution unit 142 may distribute information with different contents between the wireless terminal 24, the wireless terminal 62, and the wireless terminal 64.

  In another embodiment, the distribution unit 142 receives information regarding the number of mobile terminals of users currently traveling outside the store 12 from the location providing server 120. The distribution unit 142 acquires the terminal identification information of the wireless terminal that has transmitted the probe request received at the specific access point during the period from 5 minutes before the current time to the current time from the location providing server 120. The distribution unit 142 may acquire terminal position information at the current time of the wireless terminal. The specific access point may be an access point whose distance to the store 12 is smaller than a predetermined value. The distribution unit 142 distributes information corresponding to the number of mobile terminals of users who are traveling outside the store 12 to the wireless terminal identified by the terminal identification information acquired from the position providing server 120.

  The wireless terminal 24 may receive information from the distribution unit 142 via the base station 106. When communication is established between the wireless terminal 24 and the access point 102, the wireless terminal 24 may receive information from the distribution unit 142 via the access point 102. Note that the wireless terminal 24 may receive information from the distribution unit 142 via the base station 106 even when communication is established between the wireless terminal 24 and the access point 102.

  FIG. 2 schematically shows an example of a data table 200 that stores information related to the relay apparatus. The data table 200 may include a relay device identification symbol 210, relay device position information 220, and relay device attribute information 230. The relay device identification symbol 210 is not particularly limited as long as it can uniquely identify each of the one or more relay devices. The identification symbol 210 may be an example of identification information of the relay device. The identification information of the relay device may be an example of identification information of the request acquisition device.

  The position information 220 of the relay device may include information 222 regarding the latitude and longitude of the installation location of the relay device and information 224 regarding the address of the installation location. Since the data table 200 includes information 224 related to the address of the installation location of the relay device, the location providing server 120 can also obtain location information of the wireless terminal even in a location where GPS information such as the inside of a building or an underground shopping street cannot be obtained. Can be provided.

  The relay device attribute information 230 is not particularly limited as long as it is information indicating the attribute of the installation location of the relay device. The relay device attribute information 230 includes information 232 regarding the industry of the installation location of the relay device, information 234 regarding the customer base of the installation location, information 236 regarding the price range of the installation location, and an image recalled in relation to the installation location. Information 238 and the like may be included.

  FIG. 3 schematically shows an example of a data table 300 that stores log information. The data table 300 includes an identification symbol 210 of the relay device, a MAC address 320 of the wireless terminal included in the probe request, information 330 regarding the reception date and time indicating the date and time when the probe request was received, and information 340 regarding the radio wave intensity of the probe request. And a terminal position determination result 350 indicating whether or not the wireless terminal exists within a local area such as the store 12 or the store 14. The MAC address 320 of the wireless terminal may be an example of terminal identification information. Instead of the information 330 regarding the reception date and time, information regarding the reception time may be used.

  FIG. 4 schematically shows an example of a data table 400 that stores information on wireless terminals. The data table 400 includes the MAC address 320 of the wireless terminal, the current terminal location information 420, the identification symbol 430 of the relay device that has received the probe request of the wireless terminal at the most recent date and time, and the terminal attribute information 440. Good.

  The current terminal position information 420 may include information 422 regarding the latitude and longitude of the installation location of the relay apparatus that has received the probe request of the wireless terminal at the most recent date and time, and information 424 regarding the address of the installation location. If there are multiple relay devices that have received a probe request from a specific wireless terminal at the same time, the received probe request has the highest radio field strength as the relay device that has received the probe request from the wireless terminal at the most recent date and time. A strong relay device may be selected.

  FIG. 5 schematically shows an example of the control unit 122. An operation in which the control unit 122 processes information stored in the terminal information storage unit 124 and the relay device information storage unit 126 in response to a request from the information distribution server 140 will be described with reference to FIG. In the present embodiment, the control unit 122 includes a log information acquisition unit 510, a terminal information generation unit 520, a terminal information extraction unit 530, a relay device information extraction unit 540, a request reception unit 550, and a terminal information provision unit 560. With. Each unit of the control unit 122 may transmit and receive information to and from each other.

  The log information acquisition unit 510 acquires at least a part of the log information held by each of the one or more relay devices from each of the one or more relay devices. The log information acquisition unit 510 includes terminal identification information for identifying each of the plurality of wireless terminals that transmitted each of the plurality of probe requests received by the one or more relay apparatuses, information on the radio field intensity of each of the plurality of probe requests, Information associated with at least two pieces of information selected from the group consisting of information related to the reception date and time of each of the plurality of probe requests and relay device identification information for identifying each of the one or more relay devices, You may acquire from each of one or more relay apparatuses. The log information acquisition unit 510 may acquire only log information related to probe requests received during a specific period.

  The log information acquisition unit 510 transmits at least part of the acquired log information to the terminal information generation unit 520. The log information acquisition unit 510 includes terminal identification information for identifying each of the plurality of wireless terminals that transmitted each of the plurality of probe requests received by the one or more relay apparatuses, information on the radio field intensity of each of the plurality of probe requests, Information associated with at least two pieces of information selected from the group consisting of information related to the reception date and time of each of the plurality of probe requests and relay device identification information for identifying each of the one or more relay devices, You may transmit to the terminal information generation part 520. FIG. The log information acquisition unit 510 may transmit only the log information related to the probe request received during a specific period to the terminal information generation unit 520.

  The terminal information generation unit 520 generates at least one of terminal location information and terminal attribute information based on the log information received from the log information acquisition unit 510 and the information stored in the relay device information storage unit 126. The terminal information generation unit 520 stores at least one of the generated terminal location information and terminal attribute information in the terminal information storage unit 124. Thereby, the terminal location information and terminal attribute information stored in the terminal information storage unit 124 can be updated.

  For example, the terminal information generation unit 520 generates at least one of terminal position information and terminal attribute information according to the following procedure. First, the terminal information generation unit 520 transmits an extraction condition indicating information to be extracted from the relay device information storage unit 126 to the relay device information extraction unit 540. The terminal information generation unit 520 receives information that matches the extraction condition from the relay device information extraction unit 540. The terminal information generation unit 520 generates at least one of terminal location information and terminal attribute information based on the information acquired from the relay device information extraction unit 540. Details of the terminal information generation unit 520 will be described later.

  The terminal information extraction unit 530 receives an extraction condition indicating information to be extracted from the information stored in the terminal information storage unit 124, and outputs information that matches the extraction condition with reference to the terminal information storage unit 124 To do. For example, the terminal information extraction unit 530 receives the extraction condition from the request reception unit 550 and outputs information that matches the extraction condition to the terminal information provision unit 560.

  In one embodiment, the terminal information extraction unit 530 receives from the request reception unit 550 the MAC address of the wireless terminal from which at least one of terminal location information and terminal attribute information is to be extracted. For example, the terminal information extraction unit 530 refers to the data table 400 using the MAC address 320 of the wireless terminal as a key. The terminal information extraction unit 530 extracts at least one of the terminal location information 420 and the terminal attribute information 440 associated with the MAC address 320 of the wireless terminal that matches the MAC address of the wireless terminal received from the request reception unit 550.

  In another embodiment, the terminal information extraction unit 530 receives the distribution conditions received by the request reception unit 550 from the information distribution server 140 from the request reception unit 550. The distribution condition may include a condition regarding at least one of the terminal position information and the terminal attribute information. For example, the terminal information extraction unit 530 refers to the data table 400 using at least one of the terminal position information 420 and the terminal attribute information 440 as a key. The terminal information extraction unit 530 extracts the MAC address 320 of the wireless terminal that matches the distribution condition.

  In yet another embodiment, the terminal information extraction unit 530 receives from the request reception unit 550 an extraction condition indicating that the MAC address of the wireless terminal of the user traveling on the sidewalk 16 outside the store 12 should be extracted. To do. In this case, the terminal information extraction unit 530, for example, among the wireless terminals (that is, the wireless terminal 22, the wireless terminal 24, the wireless terminal 42, and the wireless terminal 62) that transmitted the probe request received at the access point 102, the store 12 The wireless terminals existing outside are extracted.

  Specifically, the terminal information extraction unit 530 refers to the data table 300 using, for example, the relay device identification symbol 210 and the terminal position determination result 350 as keys. Next, the terminal information extraction unit 530 stores the log information in which the identification code of the access point 102 is entered in the identification code 210 of the relay device and “out of area” is entered in the terminal location determination result 350. Extract. The terminal information extraction unit 530 outputs the MAC address 320 of the wireless terminal associated with the extracted log information as an extraction result.

  The terminal information extraction unit 530 may further generate an extraction result by referring to log information regarding an access point whose distance from the access point 102 is smaller than a predetermined value. For example, the terminal information extraction unit 530 refers to not only log information related to the access point 102 but also log information related to the access point 104. The terminal information extraction unit 530 refers to the log information regarding the access point 104 and determines that the wireless terminal 42 is a wireless terminal existing in the store 14. Therefore, the terminal information extraction unit 530 deletes the terminal identification number of the wireless terminal 42 from the output result. Thereby, the precision of an extraction result can be improved.

  The relay device information extraction unit 540 receives an extraction condition indicating information to be extracted from the relay device information storage unit 126, refers to the relay device information storage unit 126, and outputs information that matches the extraction condition. The relay device information extraction unit 540 receives the extraction condition from the terminal information generation unit 520 and outputs information that matches the extraction condition to the terminal information generation unit 520. For example, the relay device information extraction unit 540 receives the relay device identification information included in the log information acquired by the log information acquisition unit 510 from the terminal information generation unit 520, and identifies the relay device identified by the received relay device identification information. The position information is output to the terminal information generation unit 520.

  The request receiving unit 550 receives a request from the information distribution server 140. In one embodiment, the request receiving unit 550 receives from the information distribution server 140 terminal identification information of one or more wireless terminals and a first request for requesting position information of one or more wireless terminals. In another embodiment, the request reception unit 550 receives a distribution condition indicating a condition of a wireless terminal that receives information distributed by the information distribution server 140 from the information distribution server 140, and terminal identification information of the wireless terminal that matches the distribution condition. And a second request requesting.

  The request reception unit 550 interprets the request from the information distribution server 140 and generates the extraction condition of the terminal information extraction unit 530. For example, the request receiving unit 550 interprets a request from the information distribution server 140 and acquires a distribution condition. The request receiving unit 550 generates the extraction condition by interpreting the distribution condition. For example, the terminal identification information associated with the terminal attribute information that matches the attribute of the distribution information by comparing the attribute of the distribution information included in the distribution condition with the terminal attribute information stored in the terminal information storage unit 124. Generate an extraction condition to output. The request reception unit 550 transmits the generated extraction condition to the terminal information extraction unit 530.

  The terminal information providing unit 560 receives information extracted by the terminal information extracting unit 530 in response to a request from the information distribution server 140 from the terminal information extracting unit 530. The terminal information providing unit 560 provides the information received from the terminal information extracting unit 530 to the information distribution server 140.

  In one embodiment, the terminal information providing unit 560 provides at least one of terminal location information and terminal attribute information in response to a request from the information distribution server 140. The terminal information providing unit 560 may provide the information distribution server 140 with at least one of the terminal position information and the terminal attribute information and the terminal identification information in association with each other.

  In another embodiment, the terminal information providing unit 560 may provide the information distribution server 140 with terminal identification information of a wireless terminal that matches the distribution condition received from the information distribution server 140. In yet another embodiment, the number of terminal identification information of the wireless terminal extracted by the terminal information extraction unit 530 may be calculated and provided to the information distribution server 140.

  FIG. 6 schematically illustrates an example of the terminal information generation unit 520. An operation in which the control unit 122 processes log information acquired from the access point 102 and the access point 104 to generate at least one of terminal location information and terminal attribute information will be described with reference to FIG.

  In the present embodiment, the terminal information generation unit 520 includes a terminal position information generation unit 610, an identical user determination unit 620, and a terminal attribute information generation unit 630. The terminal attribute information generation unit 630 includes a statistical processing module 632 and a terminal position determination module 634. The statistical processing module 632 and the relay device information extraction unit 540 may constitute a statistical processing unit.

  The terminal location information generation unit 610 receives from the log information acquisition unit 510 one or more pieces of log information in which the terminal identification information of the wireless terminal is associated with the relay device identification information. The terminal location information generation unit 610 generates terminal location information of a plurality of wireless terminals based on the received log information and information stored in the relay device information storage unit 126.

  For example, the terminal location information generation unit 610 transmits an extraction condition for extracting the location information 220 associated with the relay device identification symbol 210 included in the log information to the relay device information extraction unit 540. The relay device information extraction unit 540 refers to the relay device information storage unit 126 using the relay device identification symbol 210 as a key, and extracts the relay device position information 220 identified by the relay device identification information included in the log information. . The terminal location information generation unit 610 acquires the extracted location information 220 of the relay device from the relay device information extraction unit 540.

  For each piece of log information received from the log information acquisition unit 510, the terminal location information generation unit 610 uses the relay device identification symbol 210 as a key, the MAC address 320 of the wireless terminal included in the log information, and the relay device information extraction unit The terminal position information is generated by associating with the position information 220 of the relay apparatus acquired from 540. The terminal location information generation unit 610 stores the generated terminal location information in the terminal information storage unit 124.

  Whether the same user determination unit 620 refers to the information stored in the terminal information storage unit 124, and among the plurality of wireless terminals, the correlation between the terminal attribute information of two or more wireless terminals is greater than a predetermined value. Judge whether or not. If the same user determination unit 620 determines that the correlation between the terminal attribute information of two or more wireless terminals is greater than a predetermined value, the same user determination unit 620 determines that the two or more wireless terminals are possessed by the same user. .

  For example, the same user determination unit 620 analyzes the correlation of terminal position information of two or more wireless terminals over time (may be referred to as a movement history), and the correlation of movement histories of two or more wireless terminals is determined in advance. When it is determined that the value is larger than the predetermined value, it is determined that two or more wireless terminals are possessed by the same user. The same user determination unit 620 may store the determination result in the terminal information storage unit 124 in association with the terminal identification information.

  The same user determination unit 620 may periodically analyze the correlation of the terminal attribute information of two or more wireless terminals. Thereby, the same user determination part 620 can detect the change of the owner of a specific radio | wireless terminal.

  The terminal attribute information generation unit 630 includes, from the log information acquisition unit 510, terminal identification information that identifies each of a plurality of wireless terminals that have transmitted each of a plurality of probe requests received by one or more relay apparatuses, and a plurality of probes At least one selected from the group consisting of information on the radio field intensity of each request, information on the reception date and time or reception time of each of the plurality of probe requests, and relay device identification information for identifying each of the one or more relay devices And a plurality of log information associated with each of the plurality of probe requests. The terminal attribute information generation unit 630 generates terminal attribute information that specifies the attributes of the users of the plurality of wireless terminals based on the plurality of log information.

  The terminal attribute information generation unit 630 may generate terminal attribute information based on statistical information regarding at least one of the user position and the attribute of the wireless terminal generated by the statistical processing module 632. Thereby, the attribute of the user of the wireless terminal can be specified based on the movement history of the wireless terminal. The terminal attribute information generation unit 630 may specify the attribute of the user of the wireless terminal by analyzing the movement history of the wireless terminal for each time zone. Examples of time zones include weekday / holiday distinction, morning / day / evening / night / midnight-early morning distinction, and the like.

  For example, the terminal attribute information generation unit 630 uses the log information acquired from the log information acquisition unit 510, and for each of the plurality of wireless terminals, the position information 220 and attributes of the relay device that has received the probe request from the wireless terminal. For at least one of the information 230, the appearance frequency or the appearance probability is calculated. The terminal attribute information generation unit 630 determines the attribute of the user of the wireless terminal based on the calculated appearance frequency or appearance probability.

  For example, the terminal attribute information generation unit 630 determines the position information 220 or the attribute information 230 whose appearance frequency or appearance probability is larger than a predetermined value as the attribute of the user of the wireless terminal. The terminal attribute information generation unit 630 may determine the position information 220 or the attribute information 230 whose appearance frequency or appearance probability is smaller than a predetermined value as the attribute of the user of the wireless terminal.

  The terminal attribute information generation unit 630 may generate terminal attribute information based on the determination result of the terminal position determination module 634. The terminal attribute information generation unit 630 uses the determination result of the terminal position determination module 634 to grasp local areas (stores, schools, workplaces, and the like that are frequently used by wireless terminal users). Can do.

  For example, the terminal attribute information generation unit 630 uses, for each of a plurality of wireless terminals, the log information that the determination result of the terminal position determination module 634 is “in area”, and the relay that has received the probe request from the wireless terminal The appearance frequency or the appearance probability is calculated for at least one of the device position information 220 and the attribute information 230. The terminal attribute information generation unit 630 determines the attribute of the user of the wireless terminal based on the calculated appearance frequency or appearance probability. Thereby, the terminal attribute information generation unit 630 can determine a local area that is frequently used by users of wireless terminals. The terminal attribute information generation unit 630 determines the access point attribute information 230 arranged in the local area frequently used by the wireless terminal user as the attribute of the wireless terminal user.

  The terminal attribute information generation unit 630 uses, for each of the plurality of wireless terminals, the log information that the determination result of the terminal position determination module 634 is “out of area”, and the relay device that has received the probe request from the wireless terminal. The appearance frequency or the appearance probability may be calculated for at least one of the position information 220 and the attribute information 230. Thereby, the terminal attribute information generation unit 630 can determine the commuting route, the commuting route, the affiliation organization, the working time, the residence area, and the like of the user of the wireless terminal. The terminal attribute information generation unit 630 determines information such as a commuting route, a commuting route, a belonging organization, a working time, and a residence area of the wireless terminal user as attributes of the wireless terminal user.

  The statistical processing module 632 refers to the information stored in the relay device information storage unit 126, and determines each of the plurality of wireless terminals based on at least one of terminal identification information and relay device identification information included in the plurality of log information. , Statistical information on at least one of user positions and attributes of a plurality of wireless terminals is generated. Details of the statistical processing module 632 will be described later.

  Based on the terminal identification information, the relay device identification information, and the information on the radio wave intensity, the terminal position determination module 634 allows each of the plurality of wireless terminals that transmitted each of the plurality of probe requests to select one of the plurality of local areas. It is determined whether or not it exists within the range. Details of the terminal position determination module 634 will be described later.

  FIG. 7 schematically shows an example of the statistical processing module 632. In the present embodiment, the statistical processing module 632 includes a statistical information calculation unit 710, a frequent information extraction unit 720, and a statistical information generation unit 730.

  The statistical information calculation unit 710 receives a plurality of log information from the log information acquisition unit 510. The statistical information calculation unit 710 calculates the appearance frequency or the appearance probability of at least one of the terminal position information and the relay device identification information for each of the plurality of wireless terminals. The statistical information calculation unit 710 transmits the calculated appearance frequency or appearance probability to the frequent appearance information extraction unit 720.

  The frequent information extraction unit 720 determines whether the appearance frequency or the appearance probability calculated by the statistical information calculation unit 710 is greater than a predetermined value. The frequent appearance information extraction unit 720 extracts relay device identification information or terminal location information for which it is determined that the appearance frequency or the appearance probability is greater than a predetermined value. The frequent information extraction unit 720 transmits the extraction result to the statistical information generation unit 730.

  The statistical information generation unit 730 transmits the relay device identification information extracted by the frequent information extraction unit 720 to the relay device information extraction unit 540, and is identified by the relay device identification information extracted by the frequent information extraction unit 720. At least one of position information and attribute information of the device is acquired. The statistical information generation unit 730 includes, for each wireless terminal, the appearance frequency or appearance probability of the relay device identification information calculated by the statistical information calculation unit 710, and the position information and attribute information extracted by the relay device information extraction unit 540. By associating with at least one, statistical information regarding at least one of the position and attribute of the user of the wireless terminal is generated.

  According to the present embodiment, information on a place where a user of the wireless terminal is likely to pass or visit during a specific period (for example, weekday morning, noon, night, holiday, etc.) and attributes of the place are obtained. By associating, the attribute of the user of the wireless terminal can be specified. Similarly, the frequency information extracting unit 720 is improved so as to extract the relay device identification information that the appearance frequency or appearance probability is determined to be smaller than a predetermined value, so that the user of the wireless terminal passes or visits The attribute of the user of the wireless terminal may be specified from information on a place where there is a low possibility of doing so.

  In the present embodiment, the statistical processing module 632 uses the frequent information extraction unit 720 to determine whether the appearance frequency or the appearance probability calculated by the statistical information calculation unit 710 is greater than a predetermined value. Explained the case. However, the statistical processing module 632 is not limited to this embodiment. The statistical processing module 632 may determine whether the appearance frequency or the appearance probability calculated by the statistical information calculation unit 710 is smaller than a predetermined value.

  FIG. 8 schematically shows an example of the terminal position determination module 634. In the present embodiment, the terminal position determination module 634 includes a continuous log information generation unit 810, a log information classification unit 820, a distribution calculation unit 830, and a classification reference adjustment unit 840. The log information classification unit 820 may be an example of a terminal type unit.

  The continuous log information generation unit 810 extracts temporally continuous log information (sometimes referred to as continuous log information) from a plurality of log information. Thereby, several log information can be handled for every action of the user of a radio | wireless terminal. Specifically, the terminal identification information and the relay device identification information are the same among at least some of the plurality of log information based on the terminal identification information, the relay device identification information, and the information related to the reception date or time. One or more pieces of log information whose reception date / time or reception time is temporally continuous are extracted. The continuous log information generation unit 810 generates one or more continuous log information composed of the extracted one or more log information.

  The log information classification unit 820 classifies at least a part of the plurality of log information into a plurality of groups based on the terminal identification information, the information on the radio wave intensity, the information on the reception date / time or the reception time, and a predetermined classification standard. To do. The classification method into a plurality of groups is not particularly limited. For example, a radio terminal that exists in the local area and a radio that exists outside the local area due to the strength of the radio wave intensity requested by the probe. It is conceivable to classify the terminal into two types. The classification result by the log information classification unit 820 may be an example of a user attribute.

  Other classification methods include radio terminals that exist within the local area and radios that exist outside the local area based on the strength of the radio wave intensity required by the probe and the duration of the radio wave intensity. It is possible to classify into two groups with the terminal. By taking into account the duration of the state in which the radio field strength is high, it is possible to suppress an error in judgment due to fluctuations in the radio field intensity.

  For example, the log information classifying unit 820 analyzes each of the one or more pieces of continuous log information, and the time when a probe request having a radio field strength greater than a predetermined radio field strength is continuously received is determined in advance. When it is determined that the time is longer than the time, the log request included in the continuous log information may be transmitted from a wireless terminal that exists within the local area where each of the one or more relay apparatuses is arranged. Into the first group. On the other hand, the log information classifying unit 820 analyzes each of the one or more pieces of continuous log information, and the time during which a probe request having a radio field intensity greater than a predetermined radio field intensity is continuously received is determined in advance. When it is determined that it is not longer than the time, the log information included in the continuous log information is classified into a second group related to a probe request that may be transmitted from a wireless terminal that exists outside the range of the local area.

  The log information classification unit 820, for example, the ratio of the number of log information whose radio wave intensity is larger than a predetermined radio wave intensity among the log information included in the continuous log information with respect to the number of log information included in the continuous log information However, if it is determined that the probe request is greater than the predetermined value, it may be determined that a probe request having a radio field strength greater than the predetermined radio field strength has been continuously received. Thereby, the erroneous detection by the fluctuation | variation of radio field intensity can be suppressed.

  An example of a method for classifying log information into two will be described using a specific example. For a specific day, the access point 102 receives a probe request with an RSSI of −60 dB or less from the wireless terminal 22 in the period from 08:00 to 22:00, and the RSSI from the wireless terminal 24 is −60 dB or less. Probe requests are received in a period from 12:15 to 12:55 and a period from 17:35 to 17:37 minutes, and a probe request from the wireless terminal 62 with an RSSI of −60 dB or less is received from 12:05 to 12 Suppose that it is received in the period: 07, the period 12:50 to 12:52, and the period 18:05 to 18:07.

  The log information classification unit 820 extracts log information corresponding to a probe request received continuously for 10 minutes or more, for example, as a probe request that may be transmitted from a wireless terminal existing in the local area. As a result, the probe request from the wireless terminal 22 received in the period from 08:00 to 22:00 and the probe request received from the wireless terminal 24 in the period from 12:15 to 12:55 are extracted. The log information classification unit 820 classifies log information corresponding to the two extracted probe requests into the first group. On the other hand, the log information classification unit 820 classifies other log information into the second group.

  As another classification method, classification into three or more groups may be performed based on the strength of the radio wave intensity requested by the probe and the duration of the radio wave intensity being strong. For example, the log information classifying unit 820 includes, for each of the plurality of wireless terminals, the time that has existed in each range of the plurality of local areas based on the information regarding the reception date and time or the reception time and the determination result of the terminal position determination module 634 And a plurality of wireless terminals are classified according to the time within each range of the plurality of local areas.

  Taking the case where the probe request received at the access point 102 is classified as an example, the radio wave intensity of the probe request is strong, and a long time (12 hours or more, a time longer than the business hours of the store, etc. can be exemplified. .), The wireless terminal that has transmitted the probe request is likely to be an OA device or the like existing in the store 12. When the radio wave intensity of the probe request is strong and has been received for several hours, the wireless terminal that has transmitted the probe request is likely to be an employee of the store 12 or the like. These data become noise when focusing on the customer's behavior history.

  On the other hand, when the radio wave intensity of the probe request is relatively strong and has been received for several minutes to several hours, the wireless terminal that has transmitted the probe request is likely to be a wireless terminal of a store visitor. If the probe request from the wireless terminal is relatively weak, or if the probe request from the wireless terminal is relatively strong, but received only for a few seconds to a few minutes, the probe request is transmitted. The wireless terminal is likely to be a wireless terminal of a passerby who has passed outside the store.

  In this way, one or more continuous log information is classified into three or more groups using one or more thresholds relating to the strength of the radio wave strength of the probe request and one or more thresholds relating to the duration of the radio wave strength being strong. May be. Thereby, log information that becomes noise when log information is processed can be removed in advance.

  Based on the information on the radio field intensity and the relay apparatus identification information, the distribution calculation unit 830 determines the radio field intensity of the probe request received at each of the one or more relay apparatuses for each of the one or more relay apparatuses. A probability distribution or a normalized frequency distribution with as a variable is calculated.

  The classification reference adjustment unit 840 adjusts the classification reference based on the probability distribution or the normalized frequency distribution of at least two groups of the plurality of groups. The classification reference adjustment unit 840 adjusts the value of the radio field strength that is predetermined as the classification reference so that the error of the classification result by the log information classification unit 820 matches the predetermined condition.

  For example, when adjusting the classification criteria based on the probability distribution of two groups or the normalized frequency distribution, data that should originally be included in the first group is not included in the first group (ie, The probability that an error of being included in the second group is smaller than the first threshold and data that should originally be included in the second group is not included in the second group (that is, The radio field intensity values for classifying the two groups are adjusted so that the probability of occurrence of an error of “contained in the first group” is smaller than the second threshold. The first threshold value and the second threshold value may be the same value or different values. The classification reference adjustment unit 840 may repeat the adjustment of the classification reference a plurality of times. Thereby, a classification standard can be calculated with high accuracy.

  FIG. 9 schematically shows an example of a method for adjusting classification criteria. In FIG. 9, the vertical axis indicates the received signal strength (RSSI: Received Signal Strength Indicator) of the probe request. The horizontal axis represents the normalized frequency (sometimes referred to as frequency). The solid line shows a normalized frequency distribution 910 generated using data when a probe request with an RSSI of −60 dB or less is observed for about 30 minutes or more at the access point 102. The dotted line shows a normalized frequency distribution 920 generated using data other than data when a probe request with an RSSI of −60 dB or less is observed for about 30 minutes or more at the access point 102.

  The frequency distribution 910 is considered to indicate the RSSI distribution of the probe request from the wireless terminal of the user who did not visit the store 12. The frequency distribution 920 is considered to indicate the RSSI distribution of the probe request from the wireless terminal of the user who has visited the store 12.

  The frequency distribution 910 and the frequency distribution 920 are created under the condition that the RSSI threshold value for classifying probe request data into two is −60 dB. However, referring to FIG. It is found that the possibility that the user has come to the store 12 is very small, and the condition that the RSSI threshold is −60 dB was a very strict condition.

  For example, when the user automatically detects that the user has entered the store 12 and issues a coupon ticket, it is preferable to use very strict conditions. However, when grasping the customer situation of the store 12, it can be seen that data more suitable for the actual situation can be obtained by adjusting the RSSI threshold value for classifying the probe request data into two to about -80 dB.

  As described above, the classification criterion adjustment unit 840 adjusts the classification criterion based on the probability distribution or the normalized frequency distribution of at least two groups of the plurality of groups, so that the classification criterion adjustment unit 840 can appropriately respond to the purpose of the data processing. Results. Since the terminal position determination module 634 includes the classification reference adjustment unit 840, the terminal position determination module 634 can more appropriately determine whether or not the wireless terminal exists within the range of the local area. As a result, the location providing server 120 can provide accurate terminal location information and terminal attribute information.

  FIG. 10 shows an example of the information providing system 1000 together with the communication line 10, the wireless terminal 22, the action history providing server 80, and the client terminal 90. In the present embodiment, the information providing system 1000 includes an information distribution server 140 and an information integration system 1020. The information integration system 1020 includes an access point 102, an access point 104, a base station 106, a location providing server 120, and an integration server 1022. Each of the information providing system 1000, the information integration system 1020, and the integration server 1022 may be an example of at least one of an information collation apparatus and an information processing system.

  The action history providing server 80 stores one or more action history information. The one or more behavior history information may be information regarding the behavior history of at least some of the users of the one or more wireless terminals. Each of the one or more action history information is information in which user identification information for identifying at least a part of users of one or more wireless terminals is associated with information regarding actions performed by the user. It's okay. The information regarding the action performed by the user includes, for example, information indicating a position where the action is performed and information indicating a time when the action is performed.

  The user identification information is preferably data that does not lead to personal identification. The user identification information may be an example of party identification information. Information indicating a position where an action has been taken may be an example of party position information. Information indicating a place where an action has been taken may be an example of party time information.

  The action history information includes party identification information for identifying each of one or more parties involved in a specific action, party position information indicating a position where the specific action was performed, and party time indicating a time when the specific action was performed. There is no particular limitation as long as it is associated with information. Examples of the action history information include a product purchase history and a service use history.

  Examples of product purchase histories or service use histories include credit card use histories, purchase histories based on POS information, entry / exit histories of specific facilities, and service histories that give benefits to registered users. be able to. Examples of services for granting benefits to registered users include a point card service, a point service, a point program, a loyalty program, a mileage service, and a mileage program. A service for granting a privilege to a registered user may be provided by a railway company, an airline company, an expressway operating company, a company, a company group, or the like.

  The credit card usage history includes, for example, information in which a credit card number, a store using a credit card, and a time using a credit card are associated with each other. The use history of the service that gives a privilege to a user who has registered as a member includes, for example, information in which a member ID, a store where a product is purchased or a service is used, and a time when the service is used are associated with each other. The credit card number, member ID, etc. may be further replaced with an anonymized identification symbol.

  As another example of the action history information, a bid request (sometimes referred to as a bid request) in an advertisement bidding service such as an RTB (Real Time Bidding) service can be exemplified. For example, when a user accesses a Web page having an advertising space, a bid request is issued from the SSP (Supply Side Platform) to the DSP (Demand Side Platform) via AdExchange.

  The bid request includes a user ID for identifying a user who is browsing a Web page having an advertisement space. The user ID is, for example, a cookie. There are cases where the bid request includes position information such as latitude and longitude, as in the case where the user is browsing the Web page via a Web browser operating on the mobile terminal. The bid request transmitted from AdExchange to the DSP has a bid deadline of about 100 msec, and the advertising space is bought and sold almost in real time. Therefore, one or more bid requests can be used as action history information by associating and storing the bid request, the time when the bid request is issued or received, or the bid deadline of the bid request.

  Another example of the action history information may be image data or video data to which information on the position and time at which the image or video is taken is given. In the present embodiment, first, a subject feature is extracted from image data or video data using a subject recognition algorithm. The subject can be identified by the extracted feature of the subject. Next, image data or video data can be used as action history information by associating the characteristics of the subject with information about the position and time at which the image or video was taken.

  Another example of the action history information may be information on SNS (Social Networking Service) including position information. Examples of information on the SNS including the location information include Tweet to which a Geo tag is attached, Facebook check-in information, and the like. For example, a Tweet to which a Goe tag is assigned includes information in which a Twitter account, location information from which the Tweet is transmitted, and a time at which the Tweet is transmitted are associated with each other.

  The action history providing server 80 may further store user attribute information specifying the attribute of the user identified by the user identification information in association with the user identification information. The action history providing server 80 transmits one or more action history information to the integrated server 1022. The action history providing server 80 may transmit the user attribute information to the integration server 1022 in association with the user identification information.

  The user attribute information may be an attribute obtained based on browser browsing history, Internet search history, Web site access history, online shopping purchase history, and the like. The user attribute information may be an attribute of the user identified by the cookie obtained by analysis using the cookie. By using cookies, it is possible to acquire the attributes of the user identified by the cookies based on browser browsing history, Internet search history, website access history, online shopping purchase history, etc. . Note that by analyzing the association of accounts such as Web mail and SNS with cookies, a plurality of cookies can be identified even if the cookies are changed. Thereby, compared with the case where a plurality of cookies are not identified, a service according to the user's behavior characteristics can be provided.

  The client terminal 90 receives information from the information distribution server 140. For example, the client terminal 90 receives advertisement information from the information distribution server 140 when the user of the client terminal 90 is browsing a website. The client terminal 90 may be an example of a terminal used by the user of the wireless terminal 22.

  The action history providing server 80 and the client terminal 90 may be any device that can send and receive information to and from the information providing system 1000, and may be a personal computer, a mobile phone, a mobile terminal, or the like in which Web browser software is installed. Examples of portable terminals include PDAs, tablets, notebook computers (sometimes referred to as laptop computers), and wearable computers.

  The information providing system 1000 is different from the information providing system 100 mainly in that the information providing system 1000 includes the integrated server 1022 and that the information distribution server 140 provides information using the integrated information. . The information providing system 1000 may have a configuration similar to that of the information providing system 100 except for the above differences. For example, as in the case of the information providing system 100, each unit of the information providing system 1000 may be realized by hardware, may be realized by software, or may be realized by a combination of hardware and software. Good.

  The outline of the operation of the information providing system 100 is as follows. In the present embodiment, the location providing server 120 stores one or more pieces of movement history information. Each of the one or more pieces of movement history information includes terminal identification information, terminal position information of the wireless terminal identified by the terminal identification information, and a terminal indicating the time when the wireless terminal was present at the position indicated by the terminal position information It may be information associated with time information. The location providing server 120 may further store terminal attribute information of the wireless terminal identified by the terminal identification information in association with the terminal identification information. The location providing server 120 transmits one or more pieces of movement history information to the integration server 1022. The location providing server 120 may transmit the terminal attribute information to the integration server 1022 in association with the terminal identification information.

  The movement history information includes terminal identification information, terminal position information indicating a position where the wireless terminal identified by the terminal identification information is present, and a terminal indicating a time when the wireless terminal is present at the position indicated by the terminal position information. If time information is matched, it will not be specifically limited. The data table 300 described with reference to FIG. 3 may be an example of movement history information.

  In the present embodiment, the integrated server 1022 collates one or more action history information provided by the action history providing server 80 with one or more movement history information provided by the position providing server 120, and the user identification information and the terminal The identification information is collated (sometimes referred to as matching). The integrated server 1022 may collate the terminal identification information and the plurality of types of user identification information by collating the movement history information with a plurality of types of behavior history information. For example, the integrated server 1022 collates the movement history information, the credit card usage history, the point service usage history, and the information related to the bid request, thereby obtaining the MAC address, the credit card number, and the point service member. The ID is associated with the cookie.

  The integration server 1022 may associate the user identification information associated with the user identification information with the terminal identification information using the correspondence relationship between the user identification information and the terminal identification information obtained by name identification. Similarly, terminal attribute information associated with terminal identification information and user identification information may be associated, and terminal attribute information and user attribute information may be associated.

  In one embodiment, the integrated server 1022 obtains correspondence information indicating the correspondence between the cookie and the terminal identification information by collating the bid request including the cookie, the position information, and the time information and the movement history information. On the other hand, the integrated server 1022 acquires information in which a cookie and user attribute information of a user identified by the cookie are associated with each other apart from the bid request. The user attribute information may be information obtained by analyzing a cookie. Next, the integrated server 1022 associates the terminal identification information with the user attribute information based on the correspondence relationship indicated by the correspondence relationship information. As described above, the integrated server 1022 can associate the terminal identification information with the user attribute information even when the user attribute information is not included in the bid request.

  In the present embodiment, the information distribution server 140 uses information integrated by the integration server 1022 to determine an information distribution destination, an information distribution cost, a type of information to be distributed, and the like. The distribution unit 142 of the information distribution server 140 transmits to the integration server 1022 an extraction request that requests that information that matches the conditions be extracted and responded. The distribution unit 142 distributes information to at least one of the wireless terminal 22 or the client terminal 90 based on a response from the integrated server 1022.

  According to the information providing system 1000, more meaningful information can be provided to the user. In addition, the advertising information can be distributed at a cost commensurate with the advertising effect. For example, in the RTB, even when the location information is not included in the bid request or the accuracy of the information regarding the area where the advertisement is distributed is low, according to the information providing system 1000, it is included in the bid request. Based on the correspondence relationship between the cookie and the terminal identification information of the wireless terminal, the current position of the wireless terminal identified by the terminal identification information can be acquired. Thereby, the area where the advertisement is distributed can be accurately estimated. The information providing system 1000 can select an advertisement to be distributed based on the user attribute information and the terminal attribute information. As a result, an advertisement more suitable for the user can be distributed.

  Regarding the further effect of the information providing system 1000, by analyzing the movement history information of the wireless terminal 22, the terminal attribute information “passes in front of the store 12 around 17:00 every day” and “the usage frequency of the store 12 is A case where terminal attribute information “low” is obtained will be described as an example. According to the present embodiment, the information providing system 1000 receives a bid request for an advertisement to be displayed on the client terminal 90 via AdExchange. The information providing system 1000 analyzes the received bid request, and if the cookie associated with the terminal identification information of the wireless terminal 22 is included in the bid request, an advertisement related to the store 12 is sent to the client terminal 90. To deliver. The advertisement may be coupon information. According to the present embodiment, even when the user of the wireless terminal 22 is using the client terminal 90, information meaningful to the user can be provided based on the movement history of the wireless terminal 22.

  Regarding the further effect of the information providing system 1000, the effect of the information providing system 1000 will be described taking as an example the case where the user of the wireless terminal 22 is a member of the point service A and the store 12 is a member store of the point service A. The member store of the point service A may be an example of a service providing place of the point service A. When the user of the wireless terminal 22 enters the store 12, the access point 102 receives a probe request from the wireless terminal 22. The position providing server 120 determines that the user of the wireless terminal 22 has entered the store 12 based on the radio wave intensity requested by the probe. Further, the location providing server 120 determines that the store 12 is a member store of the point service A based on the attribute information of the store 12.

  The location providing server 120 notifies the information distribution server 140 that the user of the wireless terminal 22 exists in the local area corresponding to the store 12 and that the store 12 is a member store of the point service A. The information distribution server 140 accesses the integrated server 1022 and determines whether or not the terminal identification information of the wireless terminal 22 and the member ID of the point service A are associated with each other. When the terminal identification information of the wireless terminal 22 is associated with the member ID of the point service A, the information distribution server 140 indicates that the store 12 is a member store of the point service A for the user of the wireless terminal 22. Notify that.

  The information distribution server 140 may notify information indicating that the store 12 is a member store of the point service A by a Push notification. The information distribution server 140 may notify the wireless terminal 22 of the above information or may notify the information terminal disposed in the store 12. Examples of information terminals arranged in the store 12 include display devices and voice guidance devices. Examples of the display device include a display arranged at a fee settlement counter, a cash register screen, and the like.

  The information providing system 1000 can improve the terminal position determination accuracy in the terminal position determination module 634 by using the action history information. For example, when there is action history information corresponding to log information whose terminal position is to be determined, if the action history information is a purchase history or a service use history in a store, the terminal position determination module 634 It is judged that it existed in. When there is action history information corresponding to the log information whose terminal position should be determined, when the action history information is an entrance / exit history of the facility, the terminal position determination module 634 determines whether the terminal location determination module 634 It is determined whether the terminal exists inside the facility or outside the facility.

  Similarly, the information providing system 1000 can improve the accuracy of classification reference adjustment by the classification reference adjustment unit 840 by using the action history information. For example, the purchase history at the store 102 is evidence that one or more wireless terminals existed in the store at a specific date and time. Therefore, by comparing the log information and the action history, the terminal position determination result in the terminal position determination module 634 can be verified using the action history.

  It is preferable that the information providing system 1000 starts obtaining movement history information, collating movement history information with action history information, and the like after obtaining explicit permission from the user (sometimes referred to as opt-in). It is preferable that the information providing system 1000 be able to opt out when the user does not want to track the behavior.

  FIG. 11 schematically shows an example of the integrated server 1022. In the present embodiment, the integration server 1022 includes a matching unit 1120, an integration unit 1140, and a request processing unit 1160. Each unit of the collation unit 1120, the integration unit 1140, and the request processing unit 1160 can transmit and receive information to and from each other. The collation unit 1120 may be an example of an information collation apparatus. The integration unit 1140 may be an example of an information integration device.

  The collation unit 1120 includes a history information acquisition unit 1122, a history information generation unit 1124, a history information storage unit 1126, and a correspondence generation unit 1130. The integration unit 1140 includes a correspondence relationship acquisition unit 1142, an attribute information acquisition unit 1144, and an integration information generation unit 1146. The request processing unit 1160 includes a request receiving unit 1162, an integrated information control unit 1164, and an integrated information storage unit 1166.

  The collation unit 1120 collates one or more action history information with one or more movement history information. The matching unit 1120 names the action history information and the movement history information based on the position information and the time information. The collation unit 1120 generates correspondence information indicating the correspondence between the user identification information and the terminal identification information.

  The history information acquisition unit 1122 acquires one or more action history information from the action history providing server 80. The history information acquisition unit 1122 acquires one or more movement history information from the location providing server 120. The history information acquisition unit 1122 stores the acquired information in the history information storage unit 1126. The history information acquisition unit 1122 may be at least one example of a first behavior history acquisition unit, a second behavior history acquisition unit, and a movement history acquisition unit.

  The history information generation unit 1124 generates an action history based on information including user identification information, position information, and time information. The history information generation unit 1124 may acquire information including user identification information, position information, and time information from an external computer connected to the communication line 10. The history information generation unit 1124 stores the generated action history information in the history information storage unit 1126. At least a part of the one or more action history information stored in the history information storage unit 1126 may be an action history generated by the history information generation unit 1124. The history information generation unit 1124 may be an example of an action history generation unit.

  The history information generation unit 1124 acquires, for example, image data or video data to which information regarding the position and time at which the image or video was taken is given. The history information generation unit 1124 extracts subject features from image data or video data using a subject recognition algorithm. The history information generation unit 1124 generates action history information by associating the characteristics of the subject with information about the position and time at which the image or video was taken.

  The history information storage unit 1126 stores one or more action history information and one or more movement history information acquired by the history information acquisition unit 1122. The history information storage unit 1126 stores one or more action history information generated by the history information generation unit 1124.

  The correspondence generation unit 1130 collates one or more action history information and one or more movement history information, and generates correspondence information indicating the correspondence between the user identification information and the terminal identification information. The correspondence generation unit 1130 transmits the generated correspondence relationship information to the integration unit 1140.

  The integration unit 1140 integrates a plurality of information based on the correspondence information. The correspondence relationship acquisition unit 1142 acquires correspondence relationship information from the correspondence relationship generation unit 1130. The correspondence relationship acquisition unit 1142 transmits the acquired information to the integrated information generation unit 1146.

  The attribute information acquisition unit 1144 acquires, from the action history providing server 80, information in which user identification information is associated with user attribute information that identifies a user attribute identified by the user identification information. The information may be an example of first attribute information. The attribute information acquisition unit 1144 acquires information in which the terminal identification information is associated with the terminal attribute information of the wireless terminal identified by the terminal identification information from the location providing server 120. The information may be an example of second attribute information. The attribute information acquisition unit 1144 transmits the acquired information to the integrated information generation unit 1146. The attribute information acquisition unit 1144 may be an example of at least one of a first attribute acquisition unit and a second attribute acquisition unit.

  The integrated information generation unit 1146 receives the correspondence information from the correspondence acquisition unit 1142. The integrated information generation unit 1146 receives terminal attribute information associated with the terminal correspondence information from the attribute information acquisition unit 1144. The integrated information generation unit 1146 receives user attribute information associated with the user identification information from the attribute information acquisition unit 1144. The integrated information generation unit 1146 integrates the received information based on the correspondence relationship between the user identification information and the terminal identification information indicated by the correspondence relationship information.

  The integrated information generation unit 1146 may generate integrated information in which terminal identification information and user attribute information are associated with each other based on the correspondence between user identification information and terminal identification information indicated by the correspondence information. The integrated information generation unit 1146 may generate integrated information in which user identification information and terminal attribute information are associated with each other based on the correspondence between user identification information and terminal identification information indicated by the correspondence information. The integrated information generation unit 1146 associates terminal identification information, user identification information, terminal attribute information, and user attribute information based on the correspondence between user identification information and terminal identification information indicated by the correspondence information. Integrated information may be generated. The integrated information generation unit 1146 transmits the generated integrated information to the request processing unit 1160.

  The request processing unit 1160 performs processing in response to a request from the information distribution server 140. The request receiving unit 1162 receives a request from the information distribution server 140. The request from the information distribution server 140 may be an extraction request including an extraction condition indicating information to be extracted from the integrated information. The request receiving unit 1162 acquires the extraction condition from the information distribution server 140. The request reception unit 1162 transmits the extraction condition to the integrated information control unit 1164.

  The integrated information control unit 1164 receives the extraction condition from the request reception unit 1162. The integrated information control unit 1164 refers to the integrated information stored in the integrated information storage unit 1166 and extracts information that matches the extraction condition. The integrated information control unit 1164 transmits the extracted information to the information distribution server 140.

  The integrated information storage unit 1166 receives the integrated information from the integrated information generation unit 1146. The integrated information storage unit 1166 stores integrated information. The integrated information storage unit 1166 transmits information that matches the extraction condition to the integrated information control unit 1164 in response to a request from the integrated information control unit 1164.

  FIG. 12 schematically illustrates an example of the correspondence generation unit 1130. In the present embodiment, the correspondence generation unit 1130 includes a history information selection unit 1222, a condition determination unit 1224, a history information extraction unit 1226, a collation information generation unit 1228, and a collation information analysis unit 1230.

  The history information selection unit 1222 selects information to be a collation source. The history information selection unit 1222 transmits the selected information to the condition determination unit 1224. When each of one or more pieces of movement history information is used as a collation source and one or more behavior history information is used as a collation destination, the history information selection unit 1222 selects one of the one or more pieces of movement history information. When each of the one or more action history information is a verification source and one or more movement history information is a verification destination, the history information selection unit 1222 selects one of the one or more action history information. The history information selection unit 1222 may be an example of a selection unit.

  The condition determination unit 1224 determines the extraction condition in the history information extraction unit 1226. The extraction conditions include geographical conditions and timing conditions. The geographical condition is a condition related to position information included in movement history information or action history information to be extracted. The temporal condition is a condition regarding time information included in the movement history information or the action history information to be extracted. The condition determination unit 1224 transmits the determined condition to the history information extraction unit 1226.

  When each of the one or more pieces of movement history information is used as a collation source and one or more action history information is used as a collation destination, the condition determination unit 1224 includes terminal position information included in the movement history information selected by the history information selection unit 1222. An area having a predetermined geographical range including the position indicated by is set as the geographical condition. For example, the area within a radius of 5 m centering on the access point 102 is set as the geographical condition. In addition, the condition determination unit 1224 sets a period having a predetermined range including the time indicated by the terminal time information included in the movement history information selected by the history information selection unit 1222 as a timing condition. For example, a period of 3 minutes before and after 17:15 on August 3, 2013 is set as a time requirement.

  Similarly, when each of one or more action history information is used as a collation source and one or more movement history information is used as a collation destination, the condition determination unit 1224 is included in the action history information selected by the history information selection unit 1222. An area having a predetermined geographical range including the position indicated by the terminal position information is set as the geographical condition. In addition, the condition determination unit 1224 sets a period having a predetermined range including the time indicated by the terminal time information included in the action history information selected by the history information selection unit 1222 as a time requirement.

  The history information extraction unit 1226 extracts information that matches the extraction condition received from the condition determination unit 1224. When each of the one or more movement history information is used as a verification source and one or more behavior history information is used as a verification destination, the history information extraction unit 1226 is included in the behavior history information from the one or more behavior history information. Action history information in which the position indicated by the position information matches the geographical condition and the time indicated by the time information included in the action history information matches the time condition is extracted. The history information extraction unit 1226 may extract one or more action history information for one selected movement history information. The history information extraction unit 1226 associates the user identification information included in the extracted action history information with the terminal identification information included in the selected movement history information, and transmits the user identification information to the verification information generation unit 1228.

  Similarly, when each of one or more action history information is used as a collation source and one or more movement history information is used as a collation destination, the history information extraction unit 1226 selects the movement history from the one or more movement history information. The movement history information in which the position indicated by the position information included in the information matches the geographical condition and the time indicated by the time information included in the movement history information matches the time condition is extracted. The history information extraction unit 1226 may extract one or more movement history information for one selected action history information. The history information extraction unit 1226 associates the terminal identification information included in the extracted movement history information with the user identification information included in the selected action history information, and transmits it to the verification information generation unit 1228.

  The collation information generation unit 1228 generates collation information in which at least one of the one or more pieces of user identification information is associated with at least one of the one or more pieces of terminal identification information. The verification information generation unit 1228 transmits the generated one or more verification information to the verification information analysis unit 1230.

  When each of one or more pieces of movement history information is used as a collation source and one or more behavior history information is used as a collation destination, the collation information generation unit 1228 identifies the terminal included in the movement history information selected by the history information selection unit 1222 The verification information is generated by associating the information with the user identification information included in the one or more action history information extracted by the history information extraction unit 1226. Similarly, when each of the one or more action history information is used as a collation source and one or more movement history information is used as a collation destination, the collation information generation unit 1228 displays the action history information selected by the history information selection unit 1222. Collation information is generated by associating the user identification information included with the terminal identification information included in the one or more pieces of movement history information extracted by the history information extraction unit 1226.

  The collation information analysis unit 1230 analyzes one or more pieces of collation information generated by the collation information generation unit 1228 and generates correspondence information. For example, when each of one or more pieces of movement history information is a collation source and one or more action history information is a collation destination, the collation information analysis unit 1230 is configured so that the collation information including the same terminal identification information is in the same category. And classifying one or more pieces of collation information. Next, user identification information included in all the collation information classified into the same category is extracted. When the extracted user identification information is one, the terminal identification information of the classification is associated with the user identification information. Further, the user identification information is deleted from the collation information classified into other categories. Correspondence information can be generated by performing the same processing for all the sections.

  FIG. 13 schematically illustrates an example of processing in the correspondence generation unit 1130. According to the present embodiment, when the correspondence information is generated based on the log information received by the location providing server 120 stored in the data table 1302 and the purchase history of the point service member stored in the data table 1304. As an example, processing in the correspondence generation unit 1130 will be described.

  According to this embodiment, the data table 1306 is generated based on the data table 1302 and the data table 1304. A data table 1308 is generated based on the data table 1306. Each row of the data table 1302 may be an example of movement history information. Each row of the data table 1304 may be an example of action history information. Each row of the data table 1306 may be an example of collation information. Each row of the data table 1308 may be an example of correspondence information.

  The data table 1302 includes a MAC address 1322 of each of one or more wireless terminals, an identification symbol 1324 of a relay apparatus that has received a probe request from the wireless terminal identified by the MAC address 1322, and a relay identified by the identification symbol 1324. The reception date / time 1326 at which the probe request is received is stored in association with the apparatus. The data table 1304 stores the store name 1342 from which the product was purchased, the purchase date and time 1344 at which the product was purchased, and the member ID 1346 of the member who purchased the product in association with each other.

  The data table 1306 stores the MAC address 1362 selected by the history information selection unit 1222 and the member ID 1364 extracted by the history information extraction unit 1226 in association with each other. The data table 1308 stores each MAC address 1382 of one or more wireless terminals in association with a member ID 1384 of a member who is likely to be the same person as the user of the wireless terminal identified by the MAC address 1382. The data table 1308 may store the correspondence reliability 1386 in association with the MAC address 1382. The reliability 1386 may be calculated based on the number of member IDs 1384 associated with the MAC address 1382. For example, when two member IDs are associated with a specific MAC address, the reliability is 50%.

  According to this embodiment, correspondence information is generated by the following procedure. According to the data table 1302, the probe request transmitted from the wireless terminal 22 is received by the access point 102 at 7:00 am on March 10, 2013. First, the history information selection unit 1222 selects the data at 7:00 am on March 10, 2013 from the data included in the data table 1302. The history information selection unit 1222 acquires the MAC address 1322 included in the selected movement history information. The history information selection unit 1222 transmits the acquired MAC address 1322 to the verification information generation unit 1228.

  Next, the condition determination unit 1224 sets a store where the access point 102 is installed as a geographical condition. Further, a period from 6:58 am to 7:02 am on March 10, 2013 is set as a time condition. Thereafter, the history information extraction unit 1226 extracts action history information that matches the above-described geographical condition and time condition from the action history information included in the data table 1304. The history information extraction unit 1226 acquires a member ID 1346 included in the extracted action history information. The history information extraction unit 1226 transmits the acquired member ID 1346 to the verification information generation unit 1228.

  Next, the collation information generation unit 1228 associates the MAC address 1322 received from the history information selection unit 1222 and the member ID 1346 received from the history information extraction unit 1226 and stores them in the data table 1306. Thereafter, the collation information analysis unit 1230 analyzes one or more pieces of collation information stored in the data table 1306 to generate correspondence information. The collation information analysis unit 1230 stores the generated correspondence information in the data table 1308.

  FIG. 14 schematically shows an example of a data table 1400 for storing integrated information. Each row of the data table 1400 may be an example of integrated information. In the present embodiment, the data table 1400 includes the MAC address 1402, the point service member ID 1404, the cookie 1406, the attribute information 1412 associated with the MAC address 1402, and the member ID 1404 of one or more wireless terminals. Identify each of the associated attribute information 1414, the attribute information 1416 associated with the cookie 1406, the terminal location information 1420 indicating the current location of the wireless terminal identified by the MAC address 1402, and one or more pieces of integrated information. Including anonymized identification information 1430.

  The terminal position information 1420 indicating the current position of the wireless terminal may be determined based on the position of the relay device that finally received the probe request from the wireless terminal. The terminal position information 1420 indicating the current position of the wireless terminal may be determined based on the position information transmitted from the wireless terminal.

  In the data table 1400, two pieces of user identification information are associated with one terminal identification information. The data table 1400 includes attribute information associated with each of terminal identification information and user identification information. Thereby, for example, an advertisement distributed based on a lot of attribute information can be selected. As a result, user convenience can be improved.

  In the data table 1400, anonymized identification information 1430 is assigned to each piece of integrated information. Thus, based on the data table 1400, attribute information 1412 associated with the MAC address 1402, attribute information 1414 associated with the member ID 1404, attribute information 1416 associated with the cookie 1406, and MAC address 1402 It is possible to generate information including terminal position information 1420 indicating the current position of the wireless terminal identified by, and anonymized identification information 1430 for identifying each of the one or more pieces of integrated information. As a result, it is possible to handle attribute information while suppressing the risk of specifying an individual.

  In the embodiments related to FIGS. 10 to 14, the case where the collation unit 1120, the integration unit 1140, and the request processing unit 1160 operate on the same integrated server 1022 has been described. However, the information providing system 1000 is not limited to this embodiment. The collation unit 1120, the integration unit 1140, and the request processing unit 1160 may operate on physically different servers, and the collation unit 1120, the integration unit 1140, and the request processing unit 1160 may operate on a virtual server.

  FIG. 15 schematically shows an example of processing in the information providing system 1000. FIG. 15 schematically illustrates an example of processing in which the information providing system 1000 responds to a bid request from the SSP server 1500 in RTB (Real Time Bidding).

  In this embodiment, first, in step 1502 (step may be abbreviated as S), a user accesses a web page and an impression is generated. When an impression occurs, the SSP server 1500 receives an advertisement request from a web page. In S1504, the SSP server 1500 analyzes the advertisement request and generates a bid request. The bid request includes a user cookie. The SSP server 1500 transmits the generated bid request to the information distribution server 140 via AdExchange.

  In S1510, the information distribution server 140 analyzes the received bid request. For example, the user's cookie is extracted from the received bid request. In S1512, the information distribution server 140 transmits the cookie extracted from the bid request to the integration server 1022, and transmits attribute information associated with the cookie and information on the current location of the user identified by the cookie. Request to do so.

  In step S <b> 1514, the request reception unit 1162 receives a request from the information distribution server 140. Next, the integrated information control unit 1164 refers to the integrated information stored in the integrated information storage unit 1166 and extracts attribute information associated with the cookie received from the information distribution server 140. Also, information regarding the current location of the wireless terminal associated with the cookie is extracted. In step S1516, the integrated information control unit 1164 transmits the extracted information to the information distribution server 140.

  In S1518, the information distribution server 140 generates a bid response based on the information included in the bid request and the information received from the integration server 1022. For example, the information distribution server 140 distributes the type of advertisement to be distributed based on the attribute information included in the bid request, the attribute information received from the integration server 1022, and the information regarding the current location of the wireless terminal received from the integration server 1022. And determine the bid price. The information distribution server 140 transmits the generated bid response to the SSP server 1500 via Ad Exchange. In S1520, the SSP server 1500 conducts an auction and determines a successful bidder.

  FIG. 16 schematically shows an example of processing in the information providing system 1000. FIG. 16 schematically shows an example of processing in the terminal position determination module 634. As described with reference to FIGS. 6 and 8, the terminal position determination module 634 includes a plurality of wireless terminals that respectively transmit a plurality of probe requests based on the terminal identification information, the relay device identification information, and the information on the radio wave intensity. It is determined whether or not each of them is within one of a plurality of local areas.

  In the present embodiment, the terminal position determination module 634 is configured such that a wireless terminal identified by terminal identification information included in each of a plurality of log information is based on one or more action history information and correspondence information. It is determined whether or not it exists within any one of the ranges. For example, the terminal position determination module 634 uses the correspondence information to collate log information with action history information, so that the wireless terminal identified by the terminal identification information included in the log information is It is determined whether or not it exists within any one area.

  In S1602, the continuous log information generation unit 810 extracts continuous log information from a plurality of log information, as described with reference to FIG. In step S1604, the log information classification unit 820 requests the integrated server 1022 to extract the action identification information that matches the terminal identification information, the terminal position information, and the reception date / time included in the continuous log information. Next, the request receiving unit 1162 receives a request from the log information classifying unit 820, and the integrated information control unit 1164 extracts action history information that matches the condition, and transmits it to the log information classifying unit 820.

  In step S1610, the log information classification unit 820 determines whether action history information that matches the condition has been extracted. In S1610, when the log information classification unit 820 determines that the action history information matching the condition has been extracted (YES in S1610), the log information classification unit 820 determines the classification target based on the extracted action history information. It is determined whether or not the wireless terminal exists within one of a plurality of local areas. For example, when the action history information indicates that a product has been purchased at a store, the log information classification unit 820 determines that the classification-target wireless terminal exists in the store. When the action history information is the entrance / exit information of a specific facility and indicates that the facility has exited, the log information classification unit 820 determines that the classification-target wireless terminal exists outside the facility.

  On the other hand, when the log information classification unit 820 determines in S1614 that the action history information matching the condition has been extracted (No in S1610), for example, based on the radio wave intensity, the classification target is classified. It is determined whether or not the wireless terminal exists within one of a plurality of local areas. The log information classification unit 820 repeats the same process until there is no log target to be classified, and ends the process when there is no log target to be classified.

  When it is determined based on the radio wave intensity whether or not the classification target wireless terminal is present in any one of a plurality of local areas, a determination error occurs with a certain probability. However, by using the action history information, it is possible to improve the accuracy of the determination process by determining whether or not the classification target wireless terminal exists within any one of a plurality of local areas. .

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be added to the above-described embodiment. It is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.

  The order of execution of each process such as operations, procedures, steps, and stages in the apparatus, system, program, and method shown in the claims, the description, and the drawings is particularly “before” or “prior to”. It should be noted that the output can be realized in any order unless the output of the previous process is used in the subsequent process. Regarding the operation flow in the claims, the description, and the drawings, even if it is described using “first”, “next”, etc. for convenience, it means that it is essential to carry out in this order. It is not a thing.

  10 communication lines, 12 stores, 14 stores, 16 sidewalks, 22 wireless terminals, 24 wireless terminals, 42 wireless terminals, 44 wireless terminals, 62 wireless terminals, 64 wireless terminals, 80 action history providing servers, 90 client terminals, 100 providing information System, 102 access point, 104 access point, 106 base station, 120 location providing server, 122 control unit, 124 terminal information storage unit, 126 relay device information storage unit, 140 information distribution server, 142 distribution unit, 144 distribution information storage unit , 200 data table, 210 identification symbol, 220 location information, 222 information, 224 information, 230 attribute information, 232 information, 234 information, 236 information, 238 information, 300 data table, 320 MAC address, 330 information, 340 information, 35 0 terminal location determination result, 400 data table, 420 terminal location information, 422 information, 424 information, 430 identification symbol, 440 terminal attribute information, 510 log information acquisition unit, 520 terminal information generation unit, 530 terminal information extraction unit, 540 relay Device information extracting unit, 550 request receiving unit, 560 terminal information providing unit, 610 terminal position information generating unit, 620 identical user determining unit, 630 terminal attribute information generating unit, 632 statistical processing module, 634 terminal position determining module, 710 statistical information Calculation unit, 720 frequent information extraction unit, 730 statistical information generation unit, 810 continuous log information generation unit, 820 log information classification unit, 830 distribution calculation unit, 840 classification reference adjustment unit, 910 frequency distribution, 920 frequency distribution, 1000 information provision System, 1020 information integration system, 10 22 integration server, 1120 verification unit, 1122 history information acquisition unit, 1124 history information generation unit, 1126 history information storage unit, 1130 correspondence relationship generation unit, 1140 integration unit, 1142 correspondence relationship acquisition unit, 1144 attribute information acquisition unit, 1146 integration Information generation unit, 1160 request processing unit, 1162 request reception unit, 1164 integrated information control unit, 1166 integrated information storage unit, 1222 history information selection unit, 1224 condition determination unit, 1226 history information extraction unit, 1228 collation information generation unit, 1230 Collation information analysis unit, 1302 data table, 1304 data table, 1306 data table, 1308 data table, 1322 MAC address, 1324 identification symbol, 1326 reception date and time, 1342 store name, 1344 purchase date and time, 1346 member ID, 1362 MAC address, 1364 member ID, 1382 MAC address, 1384 member ID, 1386 reliability, 1400 data table, 1402 MAC address, 1404 member ID, 1406 cookie, 1412 attribute information, 1414 attribute information, 1416 attribute information, 1420 terminal location Information, 1430 identification information, 1500 SSP server

Claims (15)

And information verification apparatus,
An information integration device for integrating a plurality of pieces of information;
With
The information verification device
Party identification information for identifying each of one or more parties involved in a specific action, party position information indicating a position where the specific action was performed, and party time information indicating a time when the specific action was performed A first behavior history acquisition unit that acquires one or more associated behavior history information;
Terminal identification information for identifying each of one or more wireless terminals, terminal position information indicating a position where the wireless terminal exists, and terminal time information indicating a time when the wireless terminal exists at a position indicated by the terminal position information A movement history acquisition unit that acquires one or more movement history information associated with
A correspondence generation unit that collates the one or more action history information and the one or more movement history information, and generates correspondence information indicating a correspondence between the party identification information and the terminal identification information;
Have
The information integration device includes:
From the information collating unit, and a correspondence relation acquiring unit that acquires the correspondence information,
A first attribute acquisition unit that acquires one or more first attribute information in which the party identification information is associated with party attribute information that identifies an attribute of the party identified by the party identification information;
Based on the correspondence between the party identification information and the terminal identification information, an integrated information generation unit that generates integrated information in which the terminal identification information and the party attribute information are associated with each other;
Having
Information processing system. And information verification apparatus,
An information integration device for integrating a plurality of pieces of information;
With
The information verification device
Party identification information for identifying each of one or more parties involved in a specific action, party position information indicating a position where the specific action was performed, and party time information indicating a time when the specific action was performed A first behavior history acquisition unit that acquires one or more associated behavior history information;
Terminal identification information for identifying each of one or more wireless terminals, terminal position information indicating a position where the wireless terminal exists, and terminal time information indicating a time when the wireless terminal exists at a position indicated by the terminal position information A movement history acquisition unit that acquires one or more movement history information associated with
A correspondence generation unit that collates the one or more action history information and the one or more movement history information, and generates correspondence information indicating a correspondence between the party identification information and the terminal identification information;
Have
The information integration device includes:
From the information collating unit, and a correspondence relation acquiring unit that acquires the correspondence information,
A second attribute acquisition unit that acquires one or more second attribute information in which the terminal identification information is associated with terminal attribute information that identifies an attribute of a user of a wireless terminal identified by the terminal identification information; ,
Based on the correspondence between the party identification information and the terminal identification information, an integrated information generation unit that generates integrated information in which the party identification information and the terminal attribute information are associated with each other;
Having
Information processing system. An integrated information storage unit for storing the integrated information;
A request receiving unit that receives an extraction request including an extraction condition indicating information to be extracted from the integrated information;
An integrated information control unit that refers to the integrated information and extracts information that matches the extraction condition;
Further comprising, an information processing system according to claim 1 or claim 2. The integrated information storage unit further stores current position information indicating a current position of each of the one or more wireless terminals in association with the terminal identification information of each of the one or more wireless terminals.
The information processing system according to claim 3 . A transmission unit that transmits the extraction request to the request reception unit and distributes information to a terminal used by at least one user of the one or more wireless terminals based on a response to the extraction request;
The information processing system according to claim 3 or 4 . Party identification information for identifying each of one or more parties involved in a specific action, party position information indicating a position where the specific action was performed, and party time information indicating a time when the specific action was performed A first action history acquisition unit that acquires one or more associated action history information; terminal identification information that identifies each of the one or more wireless terminals; and terminal position information that indicates a position where the wireless terminal exists; A movement history acquisition unit that acquires one or more movement history information associated with terminal time information indicating a time when the wireless terminal was present at the position indicated by the terminal position information; and the one or more action history information and by matching the one or more mobile history information, information collating apparatus and a correspondence relation generating unit that generates a correspondence relationship information indicating a correspondence relationship of the party identification information and the terminal identification information Al, a correspondence acquisition unit that acquires the correspondence information,
A second action history acquisition unit for acquiring the one or more action history information;
For each of a plurality of probe requests or location registration requests received from one or more wireless terminals received by one or more request acquisition devices, the request acquisition device that has received each of the plurality of probe requests or location registration requests is identified. Request acquisition device identification information, the terminal identification information of the wireless terminal that has transmitted each of the plurality of probe requests or location registration requests, and the one or more request acquisition devices of each of the plurality of probe requests or location registration requests A log information acquisition unit for acquiring a plurality of log information in which the radio wave intensity in each of the plurality of probe requests or the position registration requests is received in the one or more request acquisition devices;
Whether or not a wireless terminal identified by terminal identification information included in each of the plurality of log information exists within any one of a plurality of local areas, the one or more action history information and the correspondence relationship A terminal position determination unit for determining based on the information;
With
Each of the plurality of local areas has a predetermined geographic range;
Within the predetermined geographical area, at least one of the one or more request acquisition devices is arranged.
Information processing system. The terminal identification information is a MAC address of a wireless terminal identified by the terminal identification information.
The information processing system according to any one of claims 1 to 6 . The correspondence generation unit
A collation information generating unit that generates collation information in which at least one of the one or more party identification information is associated with at least one of the one or more terminal identification information;
The information processing system according to any one of claims 1 to 7 . The correspondence generation unit
A collation information analysis unit that analyzes the one or more pieces of the collation information generated by the collation information generation unit and generates the correspondence information;
The information processing system according to claim 8 . The correspondence generation unit
A selection unit for selecting one of the one or more behavior history information;
Including the position indicated by the party position information included in the action history information selected by the selection unit, including a geographical condition having a predetermined geographical range, and included in the action history information selected by the selection unit Including a time indicated by the party time information, and a condition determining unit for determining a temporal condition having a predetermined period;
Among the one or more pieces of movement history information, one or more pieces of movement history information in which the position indicated by the terminal position information matches the geographical condition and the time indicated by the terminal time information matches the time condition. A movement history extraction unit for extracting
Further comprising
The verification information generation unit
Associating the party identification information included in the action history information selected by the selection unit with terminal identification information included in one or more movement history information extracted by the movement history extraction unit, Generate,
The information processing system according to claim 8 or 9 . The correspondence generation unit
A selection unit for selecting one of the one or more pieces of movement history information;
Including the position indicated by the terminal position information included in the movement history information selected by the selection unit, including a geographical condition having a predetermined geographical range, and included in the movement history information selected by the selection unit Including a time indicated by the terminal time information to be determined, and a condition determining unit for determining a temporal condition having a predetermined period
Among the one or more action history information, one or more action history information in which a position indicated by the party position information matches the geographical condition and a time indicated by the party time information matches the time condition. An action history extraction unit for extracting
Further comprising
The verification information generation unit
The terminal identification information included in the movement history information selected by the selection unit is associated with the party identification information included in one or more behavior history information extracted by the behavior history extraction unit, and the verification information is Generate,
The information processing system according to claim 8 or 9 . An action history generation unit that generates at least a part of the one or more action history information based on information including the party identification information, the party position information, and the party time information;
The information processing system according to any one of claims 1 to 11 . A program for causing a computer to function as the information processing system according to any one of claims 1 to 12. Corresponding to party identification information for identifying each of one or more parties involved in a specific action, party position information indicating a position where the specific action was performed, and party time information indicating a time when the specific action was performed An action history acquisition stage for acquiring one or more attached action history information;
Terminal identification information for identifying each of one or more wireless terminals, terminal position information indicating a position where the wireless terminal exists, and terminal time information indicating a time when the wireless terminal exists at a position indicated by the terminal position information A movement history acquisition stage for acquiring one or more movement history information associated with
A correspondence acquisition step of collating the one or more action history information and the one or more movement history information to obtain a correspondence relationship between the party identification information and the terminal identification information;
A first attribute acquisition step of acquiring one or more first attribute information associated with the party identification information and the party attribute information specifying the attribute of the party identified by the party identification information;
Based on the correspondence between the party identification information and the terminal identification information, an integrated information generation stage for generating integrated information in which the terminal identification information and the party attribute information are associated with each other;
A collation method comprising: The terminal identification information is a MAC address of a wireless terminal identified by the terminal identification information.
The collation method according to claim 14 .