JP5472560B2 - Mobile terminal and TV program name advertising method in mobile terminal - Google Patents

Description

  The present invention relates to a mobile terminal and a TV program name advertising method in the mobile terminal, and more particularly to a mobile terminal capable of providing a TV program name suitable for the preference and action time of a mobile terminal user and a TV program name advertising method in the mobile terminal.

  Recently, with the advancement of digital technology, the miniaturization of mobile phones and the miniaturization of mobile TVs have rapidly progressed, and both have integrated and integrated 1Seg broadcasting, which is a digital mobile phone and digital TV, is a one-seg built-in mobile phone. Telephone terminals are now in circulation.

  When watching TV, until the start of digital TV broadcasting, users exclusively browsed newspapers and magazines and selected programs suitable for their preferences. Thereafter, in accordance with the popularization of electronic program guides EPG (Electronic Program Guide), program guides using electronic media have become popular. Even with a one-segment built-in mobile phone terminal, it is common to select and view programs using the same technique. This one-seg built-in mobile phone terminal can be carried freely as compared with conventional stationary TVs, so the opportunity to watch TV is expanded and TV programs that match the user's tastes can be ensured. It seems to be able to see.

  However, it is limited to the case where the user always checks the program guide and grasps the broadcast time of the program suitable for his / her preference and is not bothered by other tasks at that time. . In other words, if you have forgotten the broadcast time of a television program that suits your tastes, even if you have a mobile phone terminal with a built-in 1Seg, you can miss the viewing time and miss the opportunity to watch It is not difficult to do.

  In the first place, there are cases where the time for grasping the TV program guide is short and there is a leak, and there is a case where it is forgotten after being grasped and noticed after the program is broadcast.

  In order to prevent such a case, a method for causing the television receiver to select a program suitable for the user's preference has been proposed. For example, Patent Document 1 proposes a method of directly inputting user preferences to search for content data, and directly inputting a time desired by the user to search for content.

  Patent Document 2 is a proposal for a mobile phone device with a broadcast receiving function, and particularly discloses a means for extracting a program according to a user's preference from data based on a preference using program information viewed. .

  On the other hand, Patent Document 3 provides a method for recommending a program linked to a schedule book schedule based on a user's electronic schedule.

  Furthermore, Patent Document 4 discloses that a user's preference is extracted to change a television viewing schedule.

JP 2005-244472 A JP 2006-74376 A JP 2007-110610 A JP 2007-243980 A

  By the way, when program information is provided by a method in accordance with the preference, no preference extraction method that makes full use of the characteristics of the mobile phone has been proposed, and the method of inputting the user's preference has been complicated. There was a fear that it was not fully reflected.

  Therefore, an object of the present invention is to select a more appropriate program by extracting user preference information and time information from various applications provided in a mobile phone, and to select an appropriate program in a method that is easy for the user to recognize. It is an object of the present invention to provide a portable terminal for exposing program information and a television program name advertisement method in the portable terminal.

  In order to achieve the above object, a mobile terminal according to the first aspect of the present invention is a mobile terminal including at least one storage unit, and the storage unit relates to the mobile terminal user. User data is stored, the mobile terminal is connected to a server via a network, schedule data of a plurality of events whose start times are fixed is stored in the server, and the user data Preference information extraction means for extracting preference information; schedule information extraction means for extracting user schedule information from the user data; and at least one of the preference information and the event schedule information suitable for the user. Event determining means for determining an event is provided.

  A television program name advertising method in a portable terminal, which is a second aspect of the present invention, uses a portable terminal having a television reception function, and the portable terminal is stored in a storage means in the portable terminal. Select the name of the TV program scheduled to be broadcast at the time that can be viewed and adapted to the user's preference from the user data and the TV program guide data stored in the server connected to the mobile terminal via the network And a step of displaying the selected television program name on the portable terminal display unit.

  The mobile terminal according to the present invention and the TV program name advertising method in the mobile terminal select and use a more appropriate program by extracting user preference information and time information from various applications provided in the mobile phone. It is possible to expose appropriate program information in a manner that is easy for a person to recognize.

  Embodiments of the present invention will be described below with reference to the drawings.

  FIG. 1 shows a block diagram of a portable terminal 2 according to the present invention.

  Although details will be described later, the portable terminal 2 will be described later, the time element analysis unit 4, the interest element analysis unit 6, the main body broadcast program search unit 8, the broadcast program advertisement providing unit 10, the screen display unit 13, the broadcast It has functional blocks such as a program guide server 14, broadcast program keyword data 17, time element data 16, interest straight data 18, and interest element keyword data 19.

  Further, the portable terminal 2 further includes a schedule application unit 20, schedule data 22, an alarm clock application unit 24, alarm setting data 26, a bookmark application unit 28, bookmark data 30, and an electronic coupon application unit 32. An electronic coupon data 34, a phone book application unit 36, a phone book data 38, a kana / kanji conversion application unit 40, a kana / kanji conversion data 42, a content application unit 44, and content data 46.

  The time element analysis unit 4 is connected to the schedule data 22, the alarm setting data 26, and the broadcast program search unit 8, and has a function of extracting time information from data attached to the application based on an instruction from the broadcast program search unit 8. Specifically, the time and item information in the schedule data 22 are extracted, and the alarm time and day of the week are extracted from the alarm setting data 26 and stored in the time element data 16.

  The interest element analysis unit 6 is connected to the bookmark data 30, the electronic coupon data 34, the phone book data 38, the kana-kanji conversion data 42, the content data 46, and the broadcast program search unit 8 for comparison with the broadcast program keyword data 17. Based on the data that is used more frequently than the data attached to the application, it has a function of extracting preference information as an interest element, that is, a keyword, extracts name data of a registered site from the bookmark data 30, and electronic coupon data 34, keywords related to electronic coupons are extracted, registered name data is extracted from phone book data 38, keywords that are often converted from kana-kanji conversion data 42, and keywords such as singer names and song names are extracted from content data 46. Extract and store in interest straight data 18 . The interest element analysis unit 6 compares the data recorded in the stored interest straight data 18 with the broadcast program keyword data 17 and is the same as the broadcast program keyword data 17 among the data recorded in the interest straight data 18. Extract keywords and store them in interesting element keyword data.

  The broadcast program search unit 8 inquires the time information from the alarm clock application unit 24 and transmits an analysis instruction to the time element analysis unit 4 and the interest element analysis unit 6 when the time of midnight has passed. Broadcast program keyword data having a function of searching for a program in a time zone in which a user can be interested in and accessing a connected broadcast program table, and storing a term used as a keyword of the broadcast program 17 has a function of adding a new keyword. Specifically, it has a function of extracting a program including the viewable time zone and the keyword stored in the interest straight data 18 from the time element data 16 and the interest straight data 18.

  The broadcast program advertisement providing unit 10 has a function of determining priorities such as time order from the programs extracted by the broadcast program search unit 8.

  The screen display unit 13 has a function of causing the information provided to the broadcast program advertisement providing unit 10 to be displayed on the screen of the mobile terminal, and the information selected by assigning the priority of the broadcast program advertisement providing unit 10, the standby screen, It has a function to be displayed on the menu screen.

  The broadcast program guide server 14 is a server that provides a TV program guide as electronic data, and is connected to the Internet 12 and has a function of providing broadcast program data as electronic data. Among television programs, terrestrial broadcast, satellite wave broadcast, digital broadcast, and analog broadcast are distinguished, channel information, program name, broadcast start time information, and broadcast end time information are recorded.

  The time element data 16 is data collected by the time element analysis unit 4. The time element data 16 is determined to be a viewable time after the time recorded in the schedule data 22 is excluded from the time recorded in the schedule data 22. It becomes clear that the user has woken up after the set time and is viewable time.

  The broadcast program keyword data 17 is data for storing nouns used in the broadcast program guide. It consists of keywords including the title of broadcast program, description of contents, and name of performer.

  The interest straight data 18 is a database that stores the preference data extracted by the interest element analysis unit 6, and is extracted from the bookmark data 30, the electronic coupon data 34, the phone book data 38, the kana / kanji conversion data 42, and the content data 46. A plurality of keywords to be extracted are extracted and stored. The priority of keywords with many extractions increases.

  The interest element keyword data 19 compares each noun stored in the interest straight data 18 with the data stored in the broadcast program keyword data 17 and only the words described in the broadcast program keyword data are compared with the interest straight data 18. To the interest element keyword data 19. That is, the noun described in the interest element keyword data 19 is a keyword that matches the user's preference and is displayed on the broadcast program.

  The schedule application unit 20 is an application program having a function for inputting a user's schedule information to a database and a function for displaying on a display unit. Specifically, the schedule application unit 20 includes a name, start time, and end time of each event from a keyboard. Is input to the schedule data 22 and also has a function of reading other recorded events.

  The schedule data 22 is a database of the schedule application unit 20, and specifically, as shown in FIG. 10B, the date 52, the event name 56, the start time and the end time when the event occurs. 54 is stored.

  The alarm clock application unit 24 has a function of timing and presenting time data in response to an inquiry, a function of registering a time for generating an alarm by sound or vibration in the alarm setting data, and an alarm for the registered day of the week and time. It has a function to generate by sound or vibration.

  The alarm setting data 26 is a database of alarm time and day setting data of the alarm clock application unit 24. As shown in FIG. 10 (d), the setting data name 64 and whether or not to activate the alarm function. ON / OFF information 66, set time 68, and set day of week 70 are stored.

  The bookmark application unit 28 is a program having a function of displaying the address of a web page on the Internet, and a function for storing the address of a web page that has already been displayed as a bookmark and a bookmark that has already been stored are selected. A web page corresponding to the selected bookmark address is displayed on the screen of the portable terminal.

  The bookmark data 30 is a database in which the title name 84 and the real address are stored for the address as shown in FIG.

  The electronic coupon application unit 32 has a function of displaying an electronic coupon on a mobile terminal screen, a function of referring to and downloading detailed information from an electronic coupon management server existing outside, and a reader / A function for reading an electronic coupon from a writer, a function for sending electronic coupon information to another person's mobile terminal or email address by e-mail or infrared, and a function for writing to a readable / writable storage device that is detachable from the mobile terminal It is the program which has.

  The electronic coupon data 34 is a database in which electronic coupon setting information is recorded. As the contents of the electronic coupon, for example, as shown in FIG. 11 (d), as the simple information 92, the acquisition date and time, the location, the type information, the store name, and the service content are described, and the detailed information includes the store information. Detailed feature information, business hours information, regular holiday information, menu information, and the like are stored.

  The phone book application unit 36 stores a phone number corresponding to the name and name in the phone book data 38 together with the registration number and group information, and the name and name registered as the phone book in alphabetical order or registration number order. And a display function for displaying on a mobile terminal screen for each group.

  In the telephone book data 38, at least a name, a name 100, a telephone number, a registration number, and group information as shown in FIG. 12A are recorded.

  The kana-kanji conversion application unit 40 displays kanji and idioms expected to be converted in addition to hiragana as input in order to convert romaji input from the keyboard into hiragana, katakana, kanji, numbers, and alphabets. And a function for saving a conversion record and adding it to the approximate conversion example at the next conversion.

  The kana-kanji conversion data 42 is dictionary data used by the kana-kanji conversion application unit 40. As shown in FIG. 12D, the kanji corresponding to the roman character, the katakana, the approximate conversion example 108 of the kana, and the predictive conversion are performed. Recorded with related information.

  The content application unit 44 is a singer name, a player name and a title of a mobile phone standby music data such as ringtones and ringtones, a name and an author name such as an image and an image, and uses this mobile phone. This is an application for accumulating data downloaded from an external server.

  The content data 46 includes names of performers such as singer names, performer names and performance group names related to the contents collected by the content application unit 44, content names such as song names, video names and image names, author names and composer names. This is a database that stores the names of authors, such as the names of writers and lyrics.

  FIG. 2 shows a flowchart of the portable terminal 2 according to the present invention having the above configuration.

  Along with the activation of the portable terminal 2, a program advertisement program including this function is activated (SA2).

  The broadcast program search unit 8 makes an inquiry to the alarm clock application unit 24 to determine whether the date has been changed, that is, whether midnight has elapsed (SA4). It will not work if the date has not been changed.

  On the other hand, when midnight has elapsed, the broadcast program search unit 8 transmits an analysis instruction signal to the time element analysis unit 4 and the interest element analysis unit 6.

  Upon receiving the analysis instruction signal, the interesting element analysis unit 6 is connected to the bookmark data 30, the electronic coupon data 34, the phone book data 38, the kana / kanji conversion data 42, and the broadcast program search unit 8. The preference information is extracted by using words that are used more frequently than the data attached to the application as an interest element, that is, a keyword. Specifically, words used frequently are extracted (SA6). Details of the interesting element data extraction step (SA6) will be described later.

  Subsequently, the time element analysis unit 4 is connected to the schedule data 22, the alarm setting data 26, and the broadcast program search unit 8, and extracts time information from data attached to the application based on instructions from the broadcast program search unit 8. Specifically, the time and item information in the schedule data 22 is extracted, the wake-up time and the day of the week are extracted from the wake-up setting data 26, and the time information available for watching TV programs is stored in the time element data 16. (SA8). Details of the time element extraction step (SA8) will be described later.

  The interest element analysis unit 6 transmits an interest element, that is, a keyword, and the time element analysis unit 4 transmits time information on which the TV program can be viewed to the broadcast program search unit 8 (SA10).

  The broadcast program search unit 8 connects to the broadcast program server 14 via the Internet 12 and extracts a program corresponding to the element of interest, that is, the keyword (SA12).

  Subsequently, from the extracted program data, the broadcast program search unit 8 further narrows down and extracts from the transmitted time information for viewing the television program (SA14).

  The broadcast program search unit 8 provides all the extracted program data to the broadcast program advertisement providing unit 10 (SA16).

  The broadcast program advertisement providing unit 10 determines priorities for all the extracted program data based on time order and other rules (SA18).

  The broadcast program advertisement providing unit 10 transmits, for example, two points of the program data with high priority to the image display unit 13 for display (SA20). For example, as shown in FIG. 13 (a), on a normal screen, titled “Today's recommended program”, “7: 00-8: 00 8ch popular special curry store” and “19: 00-20: 00 It can be displayed as a pop-up on the screen as “5ch N Village Ssuke Best Play Collection” or displayed in the margin of the menu screen as shown in FIG.

  Details of the interesting element data extraction step (SA6) will be described in detail with reference to FIGS.

  As shown in FIG. 10, priorities are determined in advance for each piece of data when extracting elements of interest, and are not extracted from the schedule data 22 and the wake-up setting data 26, for example.

  On the other hand, the bookmark data 30, the electronic coupon data 34, the phone book data 38, the kana-kanji conversion data 42, and the content data 46 are prioritized in this order, and for each word, (× 3, × Extraction priorities of 2.5, x2, x1.5, x1) are integrated. These priorities and extraction priorities are examples, and are not limited to these values.

  Subsequently, a detailed process of extracting the interest element data from the bookmark will be described with reference to FIG. The bookmark application unit 28 extracts all the sentences described in the bookmark data 30 (SA6A2). An example of the bookmark 82 is shown in FIG. Each has a bookmark name.

  The interest element analysis unit 6 decomposes the extracted sentence for each part of speech. The decomposed bookmark is shown in FIG. Only nouns are selected from the decomposed parts of speech and stored in the interest straight data 18 (SA6A4).

  If there is a keyword to be extracted, the process is continued (SA6A6).

  The interest element analysis unit 6 compares the noun stored in the interest straight data 18 with the broadcast program keyword data 17 (SA6A8).

  Among the nouns stored in the interest straight data 18, when corresponding to the broadcast program keyword data 17, weighting coefficients as shown in FIG. 11C are integrated according to the corresponding number. “N village Ssuke” has an appearance frequency of 2 and has a point of 6 due to the weighting factor of 3. In addition, “curry” has an appearance frequency of 1, and the weight coefficient 3 gives 2 points. It stores in the interest element keyword data 19 (SA6A10).

  If the noun stored in the interest straight data 18 does not correspond to the broadcast program keyword data 17, the extracted keyword is discarded (SA6A12). The process is repeated until nouns stored in the interest straight data 18 disappear, and the interest element keyword data 19 is completed. The keyword indicating the preference recorded in the bookmark through the above steps is stored in the interest element keyword data.

  Then, the detailed process of extracting interest element data from an electronic coupon is demonstrated to FIG. FIG. 11D shows electronic coupon data. The electronic coupon application part 32 extracts all the sentences described in the electronic coupon data 34 (SA6B2).

  The interested element analysis unit 6 decomposes the extracted sentence for each part of speech (FIG. 11 (e)). Only the noun is selected from the decomposed parts of speech and stored in the interest straight data 18 (SA6B4).

  If there is a keyword to be extracted, the process is continued (SA6B6).

  The interest element analysis unit 6 compares the noun stored in the interest straight data 18 with the broadcast program keyword data 17 (SA6B8).

  If the noun stored in the interest straight data 18 corresponds to the broadcast program keyword data 17, it is stored in the interest element keyword data 19 (SA6B10). Here, “N village Ssuke” does not appear, so the point is 0. On the other hand, “curry” has an appearance frequency of 3 times and a weighting coefficient of “2.5”, so that the point is increased by 7.5 and becomes 10.5 in total.

  If the noun stored in the interest straight data 18 does not correspond to the broadcast program keyword data 17, the extracted keyword is discarded (SA6B12). The process is repeated until nouns stored in the interest straight data 18 disappear, and the interest element keyword data 19 is completed. The keyword which shows the preference recorded on an electronic coupon by the above process is stored in interest element keyword data.

  Further, FIG. 5 illustrates a detailed process for extracting the element of interest data from the telephone directory. FIG. 12A shows telephone directory data 98. The phone book application unit 36 extracts all the sentences described in the phone book data 38 (SA6C2).

  The interested element analysis unit 6 decomposes the extracted sentence for each part of speech (FIG. 12B). Only the noun is selected from the decomposed part of speech and stored in the interest straight data 18 (SA6C4).

  If there is a keyword to be extracted, the process is continued (SA6C6).

  The interest element analysis unit 6 compares the noun stored in the interest straight data 18 with the broadcast program keyword data 17 (SA6C8).

  Of the nouns stored in the interest straight data 18, if they correspond to the broadcast program keyword data 17, they are stored in the interest element keyword data 19 (SA 6 C 10). Here, “N village Ssuke” does not appear, so the point is 0. On the other hand, “curry” has an appearance frequency of 3 times and a weighting factor of “2”, so that the point is increased by 6 to a total of 16.5.

  If the noun stored in the interest straight data 18 does not correspond to the broadcast program keyword data 17, the extracted keyword is discarded (SA6C12). The process is repeated until nouns stored in the interest straight data 18 disappear, and the interest element keyword data 19 is completed. The keyword indicating the preference recorded in the telephone directory by the above steps is stored in the interest element keyword data.

  Next, FIG. 6 illustrates a detailed process of extracting the element of interest data from the kana / kanji conversion. FIG. 12D shows the kana-kanji conversion data 106. The kana-kanji conversion application unit 40 extracts all sentences described in the kana-kanji conversion data 42 (SA6D2).

  The interested element analysis unit 6 decomposes the extracted sentence for each part of speech (FIG. 12D). Only the noun is selected from the decomposed part of speech and stored in the interest straight data 18 (SA6D4).

  If there is a keyword to be extracted, the process is continued (SA6D6).

  The interest element analysis unit 6 compares the noun stored in the interest straight data 18 with the broadcast program keyword data 17 (SA6D8).

  If the noun stored in the interest straight data 18 corresponds to the broadcast program keyword data 17, it is stored in the interest element keyword data 19 (SA6D10). Here, “N village Ssuke” has an appearance frequency of 4 times and the weighting coefficient is “1.5”, so the point is increased by 6 to be 12 in total. On the other hand, “curry” has an appearance frequency of 3 times and the weighting coefficient is “1.5”, so that the point is increased by 4.5 and becomes 21.0 in total.

  If the noun stored in the interest straight data 18 does not correspond to the broadcast program keyword data 17, the extracted keyword is discarded (SA6D12). The process is repeated until nouns stored in the interest straight data 18 disappear, and the interest element keyword data 19 is completed. The keyword indicating the preference recorded in the kana-kanji conversion by the above steps is stored in the interest element keyword data.

  In addition, FIG. 7 illustrates a detailed process of extracting the element of interest data from the content data. FIG. 12F shows a content data display screen 110. The content application unit 44 extracts all sentences described in the content data 46 (SA6E2).

  The interest element analysis unit 6 decomposes the extracted sentence for each part of speech. Only the noun is selected from the decomposed parts of speech and stored in the interest straight data 18 (SA6E4).

  If there is a keyword to be extracted, the process is continued (SA6E6).

  The interest element analysis unit 6 compares the noun stored in the interest straight data 18 with the broadcast program keyword data 17 (SA6E8).

  If the noun stored in the interest straight data 18 corresponds to the broadcast program keyword data 17, it is stored in the interest element keyword data 19 (SA6E10). Here, “N village Ssuke” has no appearance frequency, and the point is increased by 6 to be 12 in total. On the other hand, “curry” has no appearance frequency, and the point is increased by 1 to 21.0 in total. For “Chatmonchy”, the appearance frequency is 1 and the weighting factor is 1, so the total is 1 point.

  If the noun stored in the interest straight data 18 does not correspond to the broadcast program keyword data 17, the extracted keyword is discarded (SA6E12). The process is repeated until nouns stored in the interest straight data 18 disappear, and the interest element keyword data 19 is completed. The keyword indicating the preference recorded in the content data by the above process is stored in the interest element keyword data.

  Next, details of the time element data extraction step (SA8) will be described.

  First, the process of generating the time element data 16 from the schedule data 22 shown in FIG. 8 and FIGS. 10B and 10C by the schedule application 20 in the time element data extraction process (SA8) will be described.

  First, the schedule application unit 20 accesses the schedule data 22 and searches the time and event information stored in the schedule data 22 (SA8A2).

  The schedule application unit 20 extracts time information, which is a time zone during which the television cannot be viewed due to the event, from the schedule data 22 (SA8A4).

  The schedule application unit 20 determines an OK time during which TV viewing is possible from the extracted time information and an NG time that is practically impossible because the TV viewing overlaps with other schedules, as shown in FIG. A time schedule of OK time and NG time is generated (SA8A6).

  The schedule application unit 20 continues the process until all time information is extracted (SA8A8).

  The schedule application unit 20 sequentially stores the generated time schedule in the time element data 16 (SA8A10).

  If there is a time schedule that has not been converted, the schedule application unit 20 further converts the time schedule. If all of the time schedules have been converted, the schedule application unit 20 ends (SA8A12).

  The schedule data 22 can be changed to a time element by the above process.

  Next, of the time element data extraction step (SA8), the step of generating the time element data 16 from the alarm setting data 26 shown in FIGS. 9 and 10D and 10E by the alarm clock application 24 will be described.

  First, the alarm clock application 24 accesses the alarm setting data 26 and searches the time and alarm information stored in the alarm setting data 26 (SA8B2).

  The alarm clock application 24 extracts time information, which is a time zone during which the television cannot be viewed due to sleep, from the alarm setting data 26 (SA8B4). The sleep start time is set separately or at midnight.

  The alarm clock application 24 determines an OK time during which TV viewing is possible from the extracted time information and an NG time that is practically impossible because the TV viewing overlaps with other sleep times, as shown in FIG. In addition, a time schedule is generated again by adding NG time due to sleep of OK time and NG time to the time schedule generated by the schedule application 20 (SA8B6).

  The alarm clock application 24 continues the process until all time information is extracted (SA8B8).

  The alarm clock application 24 sequentially stores the generated time schedule in the time element data 16 (SA8B10).

  If there is a time schedule that has not been converted, the alarm clock application 24 further converts the time schedule. If all of the time schedules have been converted, the alarm clock application 24 ends (SA8B12).

  The visual setting data 26 can be changed to a time element by the above process.

  Next, a second embodiment according to the present invention will be described with reference to FIGS.

  FIG. 14 shows a block diagram of the second embodiment of the portable terminal 2 according to the present invention. The changes will be described in comparison with FIG. In addition to the interest straight data 150, the data related to the interest element analysis unit 6 is different in that interest related data 152 is coupled.

  The interest-related data 152 is a database in which in addition to the extracted interest elements, that is, keywords, keywords related to the keywords and search keywords are accumulated. Specifically, when the soccer player “N-mura Ssuke” is selected as a keyword, in addition to the name of the soccer player, the “team name” to which the soccer player belongs and the name of the place where the team exists It is a database that describes certain Scotland and Glasgow as being correlated. That is, this is a database that can specify the explanatory words described in the encyclopedia for each keyword as a new correlated keyword.

  Next, FIG. 15 shows a flowchart corresponding to the second embodiment of the present invention for the above configuration. This flowchart will also explain differences from FIG.

  Upon receiving the analysis instruction signal, the interest element analysis unit 6 is connected to the bookmark data 30, the electronic coupon data 34, the telephone book data 38, the kana-kanji conversion data 42, the content data 46, and the broadcast program search unit 8, and searches for the broadcast program. Based on the instruction of the unit 8, preference information is extracted using words that are used more frequently than the data attached to the application as an interest element, that is, a keyword. Specifically, words that are frequently used are extracted. Next, from the extracted keywords, related keywords are extracted from the interest-related data 112 for each keyword (SB6). Interest-related elements including this related keyword are extracted (SB10).

  In this respect, a wider range of information different from the first embodiment can be collected.

  Next, a third embodiment according to the present invention will be described with reference to FIGS.

  FIG. 16 shows a block diagram of the third embodiment of the portable terminal 2 according to the present invention. The changes will be described in comparison with FIG. 14 which is the second embodiment.

  In the present embodiment, an interest-related data server 156 connected to the external Internet is provided separately from the portable terminal 2, and an interest-related data 154 connected to the interest-related data server 156 is further provided. That is, when the data amount of the interest related data 152 is enormous, the load on the mobile terminal 2 can be reduced by providing the interest related data 154 outside.

  Next, FIG. 17 shows a flowchart corresponding to the third embodiment of the present invention for the above configuration. This flowchart will also describe differences from FIG.

  In FIG. 17, the difference from FIG. 15 is that interest-related data is extracted (SB6), whereas the interest element analysis unit 6 connects to the interest-related data server 156 to access the interest-related data 154 to obtain the interest elements. The related keywords are extracted from the server-side interest-related data 154 and stored in the terminal-side interest-related data 152 (SC6).

  Next, a fourth embodiment according to the present invention will be described with reference to FIGS.

  FIG. 18 shows a block diagram of the fourth embodiment of the portable terminal 2 according to the present invention. The changes will be described in comparison with FIG.

  The fourth embodiment is different in that a ring tone generation unit 158 is provided in addition to the screen display unit 13.

  The ring tone generator 158 is a program having a function of reading out program data with high priority by the broadcast program advertisement providing unit 10. In this case, at the time of an incoming call, the screen display unit 13 displays program data with a high priority on the screen, and at that time, the ring tone generation unit 158 reproduces a read-out sound of the program data with a high priority as a ring tone. It has the function to do.

  Next, FIG. 19 shows a flowchart corresponding to the fourth embodiment of the present invention for the above configuration. This flowchart will also explain differences from FIG.

  In the first embodiment, only the program advertisement screen display (SD2) is performed after the priority order determining step. However, in the fourth embodiment, the ring tone generation unit 158 uses the read-out sound of the program data with high priority as the ring tone. Play (SD4). Further, the screen display at that time is shown in FIG. The advertising effect is further enhanced by adding sound in addition to images.

  Furthermore, a fifth embodiment according to the present invention will be described with reference to FIGS. In the fifth embodiment, the purchase history is utilized as an interest factor based on the usage status of the electronic money mounted on the mobile phone.

  FIG. 20 shows a block diagram of the fifth embodiment of the portable terminal 2 according to the present invention. These differences are the purchase history data 162 connected to the interest element analysis unit 6 and the purchase application 160.

  The interest element analysis unit 6 has a function of decomposing the purchase history data 162 for each noun and storing it in the interest straight data 18.

  The purchase history data 162 is a program that uses a non-contact type IC card mounted on a mobile phone, and is a database that particularly stores a history of electronic money, and stores product names, purchase dates, prices, and purchase store names. For example, it is stored as shown in FIG.

  Next, FIG. 20 shows a flowchart corresponding to the fifth embodiment of the present invention for the above configuration. This flowchart will also describe differences from FIG.

  In the fifth embodiment, purchase history data 172 is shown in FIG. The purchase application unit 160 extracts all the sentences described in the purchase history data 162 (SA6F2).

  The purchase application unit 160 decomposes the extracted sentence for each part of speech. Only the noun is selected from the decomposed parts of speech and stored in the interest straight data 18 (SA6F4).

  For example, if “N Village Ssuke” and “Curry” appear as purchase histories with an appearance frequency of 2 and the weighting factor is 1, 2 points are obtained for each.

  Except for the above steps, for example, the flowchart is the same as the bookmark search in the first embodiment. The purchase application unit 160 can generate the interest element keyword data 19 from the purchase history, and can obtain more accurate preference information. These preference histories are added to the interest element keyword table.

  Next, a sixth embodiment according to the present invention will be described with reference to FIGS. The sixth embodiment has a configuration in which position information is read from a GPS (Global Positioning System) mounted on a mobile phone and the position information is used as an element of interest.

  FIG. 23 shows a block diagram of Example 6 of the mobile terminal 2 according to the present invention. The difference is the position information data 176 connected to the interested element analysis unit 6 and the position information application 174.

  The position information application 174 has a function of decomposing a place name for each noun from position information including a prefecture name, a city name, and a town number stored in the position information data 176 and storing it in the interest straight data 18.

  The position information data 176 is obtained by using a mobile phone-mounted GPS to grasp the longitude and latitude as the current position of the mobile phone on the earth. This is information, in particular, data in which the prefecture name, city name, and lot number name are stored as current location information as a residence display.

  Next, FIG. 24 shows a flowchart corresponding to the sixth embodiment of the present invention for the above configuration. This flowchart will also describe differences from FIG.

  In the sixth embodiment, the position information data 186 is shown in FIG. The interest element analysis unit 6 extracts all the sentences described in the position information data 176 (SA6G2).

  The position information application unit 174 decomposes the extracted sentence for each part of speech. Only the noun is selected from the decomposed parts of speech and stored in the interest straight data 18 (SA6G4). Except for the above steps, for example, the flowchart is the same as the bookmark search in the first embodiment.

  For example, since Chiba Prefecture and Ichikawa City have the appearance frequency 1 and the weighting is 1, 1 point is given respectively (FIG. 25 (c)). The position information application unit 174 can generate the interest element keyword data 19 from this position information, and can obtain more accurate preference information. These preference histories are added to the interest element keyword table.

  Further, a seventh embodiment according to the present invention will be described with reference to FIGS. In the seventh embodiment, conditions can be input as external inputs for time element data and interest element data.

  FIG. 26 shows a block diagram of the seventh embodiment of the portable terminal 2 according to the present invention. A difference from the first embodiment is a control element input unit 188 connected to the time element analysis unit 4 and the interest element analysis unit 6.

  The control element input unit 188 inputs a function of inputting a desired viewing time desired to watch TV to the time element analysis unit 4 and a prohibited desired time not desired to watch TV to the time element analysis unit 4. A function, a function of directly inputting a keyword of interest to the interested element analysis unit 6, and a function of simultaneously selecting and inputting a plurality of keywords by the category as well as the keyword to the interested element analysis unit 6. Means.

  On the other hand, FIG. 27 shows a flowchart in the seventh embodiment of the present invention. As a difference from the first embodiment, a control element input step SE4 is newly added. That is, before executing all the programs, the control element input unit 188 is activated, and waits for the input of the desired viewing time desired to watch the TV to the time element analysis unit 4 in advance. 4 waits for an input of a prohibition desired time not to watch TV, waits for an input of a keyword of interest to the interest element analysis unit 6, and only a keyword to the interest element analysis unit 6 In addition, a process of waiting for input by selecting a plurality of keywords at the same time according to a category is included.

  More details are shown in FIG. First, an interesting element is input from the outside (SE4A2).

  Also, the element of interest analysis unit 6 decomposes the input element of interest into parts of speech and selects only nouns (SE4A4).

  Then, when the extracted keyword remains, the interested element analysis unit 6 further continues the extraction (SE4A6).

  Further, the interest element analysis unit 6 compares the input interest element with the broadcast program keyword data 17 (SE4A8).

  When the element of interest and the broadcast program keyword data 17 match, the element of interest analysis unit 6 stores the element of interest in keyword data (SE4A10).

  On the other hand, when the element of interest and the broadcast program keyword data 17 do not match, the element of interest analysis unit 6 discards the extracted keyword (SE4A12).

  Subsequently, a time element is input from the outside (SE4A14).

  The time element analysis unit 4 extracts schedule information from the time element data 16 (SE4A16).

  The time element analysis unit 4 adds the input time element to the extracted schedule information (SE4A18).

  As described above, it is possible to directly input the preference to the mobile terminal according to the present invention.

  Next, an eighth embodiment according to the present invention will be described with reference to FIGS. In the eighth embodiment, a television recording function is added to the television viewing.

  FIG. 29 shows a block diagram of the eighth embodiment of the portable terminal 2 according to the present invention. The difference from the first embodiment is that a reserved recording unit 190 is provided in the broadcast program advertisement providing unit 10.

  When receiving a reservation recording instruction, the reservation recording unit 190 activates a television reception function when a predetermined time comes, and a function of adjusting a frequency to a reception channel of a television program that is known in advance, This block has a function of storing a television signal received for a predetermined time in a semiconductor storage device such as a flash memory, and a function of canceling reception of the television and recording of the television after a predetermined period.

  Furthermore, a flowchart in the eighth embodiment according to the present invention is shown in FIG. As a difference from the first embodiment, a broadcast program advertisement providing SF4, a recording availability process SF10, a reserved recording process SF12, and an end process SF14 are newly added.

  The time element extraction step is a step in which the time element analysis unit 4 determines time element data 16 to be a time schedule (SF2). In the time element data 16, a time zone in which the television can be viewed and a time zone in which the television cannot be viewed are clearly determined for each time.

  Subsequently, from the extracted program data, the broadcast program search unit 8 extracts the viewable program in the viewable time zone and the non-viewable program from the transmitted time information on which the television program can be viewed. The broadcast program search unit 8 provides all the extracted program data to the broadcast program advertisement providing unit 10 (SF4).

  The broadcast program advertisement providing unit 10 determines priorities for all the extracted program data based on the order of time and other rules (SF6).

  The broadcast program advertisement providing unit 10 transmits, for example, two points of the program data with high priority to the image display unit 13 for display (SF8). Here, “recording required” is displayed to display a program that cannot be viewed.

  When the “recording required” program is selected in the displayed program data, the broadcast program advertisement providing unit 10 displays on the screen display unit 13 whether or not recording is possible (SF10).

  If “Yes” is selected for recording, the reserved recording unit 190 starts preparation for reserved recording of the program (SF12).

  On the other hand, if NO is selected for recording, the program ends (SF14).

  Next, a ninth embodiment according to the present invention will be described with reference to FIGS. The ninth embodiment is configured to display an advertisement of an event suitable for the time and the interest element among the events whose time is predetermined based on the time element keyword and the interest element keyword on the mobile phone screen.

  FIG. 31 shows a block diagram of the ninth embodiment of the portable terminal 2 according to the present invention. A difference from the first embodiment is that an advertisement target is “an advertisement of an event suitable for time and an interest element among events”. Further, the event schedule search unit 192, the event schedule keyword data 193, the event schedule advertisement providing unit 198, the event schedule table server 194 and the event schedule data 196 connected via the network 12 are different from the first embodiment. .

  The event schedule search unit 192 inquires the time information from the alarm clock application unit 24, and transmits the analysis instruction to the time element analysis unit 4 and the interest element analysis unit 6 when the time of midnight has passed. An event having a function of accessing the connected event schedule server 194 and searching for an event in a time zone in which the user is likely to be interested and can be used or participated. A function of adding a new keyword to the scheduled keyword data 193. Specifically, it has a function of extracting a program including the viewable time zone and the keyword stored in the interest straight data 18 from the time element data 16 and the interest straight data 18.

  The event schedule keyword data 193 is a keyword related to the event, and includes a title of the event and a word that is commonly used for explaining the purpose of the event.

  The event schedule advertisement providing unit 198 has a function of determining a priority order such as a time order from the events extracted by the event schedule search unit 192.

  The event schedule server 194 is a server that provides time data of various events as electronic data, and is connected to the Internet 12 and has a function of providing time data of various events as electronic data. The contents of the event include festivals and events whose dates and times are actually decided, public facilities such as the ground and tennis courts, theatre, movies, concerts, various schools, and cafeterias and restaurants, In addition, a time sale that provides low-price sales only in a specific time zone is included regardless of whether it is on a homepage or an actual store.

  The event schedule data 196 includes an event name, an event start time and an end time, an event venue, an event organizer name, an event participation method, an event participation fee, an event participation condition, a single event, a regular implementation, etc. Is recorded.

  FIG. 32 shows a flowchart of the portable terminal 2 according to the present invention having the above configuration. The search process (SG6), the interest element extraction process (SG8), the time element extraction process (SG10), and the event advertisement providing process by the event schedule search unit 192 for interest element data and the like, which are different processes from the first embodiment. (SG12), priority order determination step (SG14), and event screen display step (SG16) will be described.

  In the search process by the event schedule search unit 192 for interest element data and the like, the time element analysis unit 4 transmits the interest element, that is, the keyword, and the time information that can participate in the event to the event schedule search unit 192 (SG6).

  The event schedule search unit 192 connects to the event schedule table server 194 via the Internet 12 and extracts an event corresponding to the interested element, that is, the keyword (SG8).

  Subsequently, from the extracted program data, the event schedule search unit 192 further narrows down and extracts from the sent participation time information (SG10).

  The event schedule search unit 192 provides all the extracted event data to the event schedule advertisement providing unit 198 (SG12).

  The event planned advertisement providing unit 198 determines the priority order for all the extracted event data based on the order of time and other rules (SG14).

  The event-scheduled advertisement providing unit 198 transmits, for example, two points of the event data with high priority to the image display unit 13 for display (SG16).

  By utilizing the above flow, the present invention can be easily applied to an event schedule.

  Next, a tenth embodiment according to the present invention will be described with reference to FIGS. In the tenth embodiment, the interest element keyword data is updated using the change information of each database constituting the interest element as a trigger.

  FIG. 33 shows a block diagram of Example 10 of the portable terminal 2 according to the present invention.

  The tenth embodiment according to the present invention includes bookmark data 202, electronic coupon data 204, telephone book data 206, kana-kanji conversion data 208, and a change sensor 200 combined with content data 210.

  Here, since the change sensor 200 checks the data decrease in the database, for example, in cooperation with the automatic deletion function, the change sensor 200 has a function of using the data decrease as a sensor to trigger data extraction. Specifically, in the case of bookmark data, it is determined that the data has decreased when the number of items stored in the bookmark has decreased compared to the number of items of the previous day. If any of the other electronic coupon data, telephone directory data, kana-kanji conversion data, and content data has decreased compared to the value of the previous day, it is determined to decrease.

  Furthermore, FIG. 34 shows a flowchart in the tenth embodiment of the present invention. As a difference from the first embodiment, the process SH8 in which the change sensor 200 obtains the change information of each database is performed after the time extraction process SH6. When the change sensor 200 detects a decrease in the number of items of each data, an interest element data extraction step is executed (SH4).

  On the other hand, when the change sensor 200 does not detect a decrease in the number of items of each data, the broadcast program advertisement providing step (SH10) is subsequently executed.

  With the above configuration, it is possible to cope by re-extracting the interest element data by using the decrease in the number of items of each data as a trigger.

  Next, an eleventh embodiment according to the present invention will be described with reference to FIGS. In the eleventh embodiment, received mail text data or transmitted mail text data in an electronic mail application installed in a mobile phone is utilized as an element of interest.

  FIG. 35 shows a block diagram of Example 11 of the portable terminal 2 according to the present invention. The difference between them is the email data 214 connected to the interested element analysis unit 6 and the email application 212.

  The e-mail application 212 has a function of receiving e-mail on a mobile phone and storing received e-mail text data in the e-mail data 214, and sending e-mail text data on the mobile phone to create e-mail data 214. It is stored and has a function of transmitting from a mobile phone.

  The e-mail data 214 includes header information and text information. The header information includes a sender address, a receiver address, a transmission time, a reception time, and other information. The sender address of the mobile phone 2 is a sent mail, and the sender address other than the address specified for the mobile phone is a received mail. The text information is paired with header information, and consists of mail text data and attached file data. Here, the sender address of the mobile phone 2 is sent mail text data, and the sender address other than the address specified for the mobile phone is received mail text data.

  Next, FIG. 36 shows a flowchart corresponding to the eleventh embodiment of the present invention for the above configuration. This flowchart will also describe differences from FIG.

  As an example of the mail text in the eleventh embodiment, the received mail text data 216 is shown in FIG. The interest element analysis unit 6 extracts all sentences described in the e-mail data 214 (SI4A2).

  The interest element analysis unit 6 decomposes the extracted sentence for each part of speech. Only the noun is selected from the decomposed part of speech and stored in the interest straight data 18 (SI4A4). Except for the above steps, for example, the flowchart is the same as the bookmark search shown in FIG.

  For example, in FIG. 37, the e-mail 216 shown in (a) is decomposed by the part-of-speech as shown in (b) by the interested element analysis unit 6, and only nouns are extracted and compared with the broadcast program keyword data 17. And extracted as shown in (c). According to the e-mail, the following words “N-mura Ssuke”, “Curry”, “Japan”, “Representative”, “Return to Japan”, “Player”, “Game”, “Chiba” have an appearance frequency of 1, Since the weight is also 1, 1 point is given to each (FIG. 37 (c)). The interest element analysis unit 6 can generate the interest element keyword data 19 from this phrase, and can obtain more accurate preference information. These preference histories are added to the interest element keyword table.

  Subsequently, a twelfth embodiment according to the present invention will be described with reference to FIGS. In the twelfth embodiment, call history data of a mobile phone is utilized as an element of interest.

  FIG. 38 shows a block diagram of the twelfth embodiment of the portable terminal 2 according to the present invention. The difference between them is the call history data 224 connected to the interested element analysis unit 6 and the call history application 226.

  The call history application 226 has a function of storing a telephone number or a name registered in a telephone directory and a call date and time stored in the call history data 224 as a call history, and a mobile phone. The telephone number or the name registered in the telephone directory and the call date and time are stored in the call history data 224 as an incoming call history.

  The call history data 224 includes a telephone number or a phone book of a phone call made on a mobile phone, a name registered in the phone book, a call date and time, and a phone number or phone book of a phone call received on the mobile phone. The name, the calling date and time, and the incoming call history are stored.

  Next, FIG. 39 shows a flowchart corresponding to the twelfth embodiment of the present invention for the above configuration. This flowchart will also describe differences from FIG.

  As an example of the call history in the twelfth embodiment, a call history 228 is shown in FIG. The interest element analysis unit 6 extracts all the data described in the call history data 224 (SJ4A2).

  The interest element analysis unit 6 decomposes the extracted sentence for each part of speech. Only the noun is selected from the decomposed parts of speech and stored in the interest straight data 18 (SJ4A4). Except for the above steps, for example, the flowchart is the same as the bookmark search shown in FIG.

  For example, in FIG. 40, the call history 228 shown in (a) is decomposed into parts of speech as shown in (b) by the interested element analysis unit 6, and only nouns are extracted and compared with the broadcast program keyword data 17. And extracted as shown in (c). According to the call history, the next phrase “curry” has an appearance frequency of 1 and a weight of 1 so that 1 point is given (FIG. 40C). The interest element analysis unit 6 can generate the interest element keyword data 19 from this phrase, and can obtain more accurate preference information. These preference histories are added to the interest element keyword table.

  Furthermore, a thirteenth embodiment according to the present invention will be described with reference to FIGS. The thirteenth embodiment is a configuration for accumulating advertisement data and electronic coupon information received simultaneously with the reception of the television broadcast for the television broadcast browsed by using the present invention.

  FIG. 41 shows a block diagram of Example 13 of the mobile terminal 2 according to the present invention. As a difference from the first embodiment, a broadcast receiving unit 238 connected to a screen display and a data receiving unit 240 that receives advertisement data and an electronic coupon are provided.

  The broadcast receiving unit 238 includes a tuner unit that detects television radio waves, a demodulating unit that demodulates the detected signal, and an AV coder unit and speaker unit that separate and amplify the demodulated signal into a video signal and an audio signal. .

  The data reception unit 240 includes a text conversion unit and an image demodulation unit that demodulates image data from the demodulated signal of the broadcast reception unit 238.

  On the other hand, FIG. 41 shows a flowchart in the thirteenth embodiment of the present invention. As a difference from the first embodiment, following the program advertisement screen display (SK2), a broadcast video reception step (SK4), a broadcast data reception step (SK6), and a step of inputting advertisement video (CM) to the content data (SK8) ) And a step (SK10) of inputting the electronic coupon into the electronic coupon data.

  Therefore, the broadcast program advertisement providing unit 10 transmits, for example, two points of the program data with high priority to the image display unit 13 for display (SK2).

  On the other hand, when one point is selected from the advertised programs and the broadcast time has come, the broadcast receiving unit 238 starts receiving the television broadcast (SK4).

  Further, the data receiving unit 240 receives TV commercial (CM) video or data, and further electronic coupon data (SK6).

  The data receiving unit 240 stores the television commercial (CM) video or data in the content data 242 (SK8).

  In addition, the data receiving unit 240 stores the received electronic coupon data 244 (SK10). By collecting these pieces of information, the data on the elements of interest that are more relevant to the preference are aggregated.

  Subsequently, a fourteenth embodiment according to the present invention will be described with reference to FIGS. The fourteenth embodiment shows a configuration for improving the accuracy of the keyword information by feeding back to the keyword a case that leads to viewing of the television as a result of the advertisement of this system with respect to the interest element keyword data.

  FIG. 43 shows a block diagram of Example 14 of the mobile terminal 2 according to the present invention. The difference is that a priority order addition control unit 248 is provided, and is combined with the broadcast program advertisement providing unit 250 and the interest element analysis unit 252.

  The priority order addition control unit 248 has a function of receiving a program name viewed when the TV program advertised by the broadcast program advertisement providing unit 250 is viewed and keyword information obtained by extracting the program name. Further, the information received from the broadcast program advertisement providing unit 250 is transmitted to the interest element analysis unit 252 and added to points in the interest element keyword data.

  Next, flowcharts corresponding to the fourteenth embodiment of the present invention are shown in FIGS. This flowchart will also explain differences from FIGS.

  In FIG. 44, which is a flowchart in the fourteenth embodiment of the present invention, the priority adding step (SL2) is performed next to the program advertisement screen display step.

  Details of this priority order addition step (SL2) are shown in FIG.

  First, a broadcast program advertisement providing step (SL2A2) is performed, and the program information selected by the broadcast program search unit is displayed on the screen of the mobile phone.

  Subsequently, the priority order addition control unit 248 determines whether or not this program information has been selected (SL2A4). If no program information is selected, the process ends.

  On the other hand, when the program information is selected, the priority order addition control unit 248 determines a related keyword (SL2A6).

  The priority addition control unit 248 generates and sends a signal for adding the number of points to the related keyword to the interested element analysis unit 252 (SL2A8).

  By comprising in this way, the point which shows the priority order about the keyword with high preference which program information is selected in a keyword can be added, and an interest element can be clarified more.

  Although the present invention has been described in connection with several preferred embodiments and examples, these embodiments and examples are merely illustrative of the invention and are intended to be limiting. It can be understood that it does not mean. After reading this specification, it will be apparent to a person skilled in the art that numerous modifications and substitutions may be readily made by equivalent components and techniques. It is clear that it falls within the true scope and spirit.

It is a block diagram of the portable terminal in Example 1 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 1 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 1 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 1 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 1 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 1 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 1 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 1 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 1 which concerns on this invention. It is a display screen of the portable terminal in Example 1 which concerns on this invention, Comprising: (a) Extraction priority of an interest element (b) Schedule screen, (c) Schedule screen, (d) Alarm clock setting screen, (e) Alarm It is a clock setting screen. It is a display screen of the portable terminal in Example 1 which concerns on this invention, Comprising: (a) Bookmark screen, (b) Bookmark screen, (c) Interest element keyword table (d) Electronic coupon screen, (e) Electronic coupon screen, (F) Interest element keyword table. 1 is a display screen of a portable terminal according to a first embodiment of the present invention, and is (a) a phone book screen, (b) a phone book screen, (c) an interest element keyword table (d) learning history data, and (e) an interest element. A keyword table; (f) content data; and (g) an interesting element keyword table. It is an advertisement display screen of the portable terminal in Example 1 which concerns on this invention, Comprising: (a) A standby screen, (b) Menu screen, (c) An incoming call screen. It is a block diagram of the portable terminal in Example 2 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 2 which concerns on this invention. It is a block diagram of the portable terminal in Example 3 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 3 which concerns on this invention. It is a block diagram of the portable terminal in Example 4 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 4 which concerns on this invention. It is a block diagram of the portable terminal in Example 5 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 5 which concerns on this invention. It is (a) purchase history data, (b) purchase history data, and (c) interest element keyword table in the television program name advertising method in the portable terminal of Example 5 according to the present invention. It is a block diagram of the portable terminal in Example 6 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 6 which concerns on this invention. It is (a) position information data, (b) position information data, and (c) interest element keyword table in the television program name advertisement method in the portable terminal of Example 6 which concerns on this invention. It is a block diagram of the portable terminal in Example 7 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 7 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 7 which concerns on this invention. It is a block diagram of the portable terminal of Example 8 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 8 which concerns on this invention. It is a block diagram of the portable terminal of Example 9 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 9 which concerns on this invention. It is a block diagram of the portable terminal of Example 10 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 10 which concerns on this invention. It is a block diagram of the portable terminal of Example 11 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 11 which concerns on this invention. (A) E-mail data, (b) E-mail data, (c) Interest element keyword table of the television program name advertising method in the portable terminal of Example 11 according to the present invention. It is a block diagram of the portable terminal of Example 12 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 12 which concerns on this invention. (A) Call history data, (b) Call history data, (c) Interest element keyword table of the television program name advertising method in the portable terminal of Example 12 according to the present invention. It is a block diagram of the portable terminal of Example 13 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 13 which concerns on this invention. It is a block diagram of the portable terminal of Example 14 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 14 which concerns on this invention. It is a flowchart of the television program name advertisement method in the portable terminal of Example 14 which concerns on this invention.

Explanation of symbols

2 Mobile terminal 4 Time element analysis unit 6 Interest element analysis unit 8 Broadcast program search unit 10 Broadcast program advertisement providing unit 13 Screen display unit 14 Broadcast program table server 16 Time element data 17 Broadcast program keyword data 18 Interest straight data 19 Interest element keyword Data 20 Schedule application part 22 Schedule data 24 Alarm clock application part 26 Alarm setting data 28 Bookmark application part 30 Bookmark data 32 Electronic coupon application part 34 Electronic coupon data 36 Telephone book application part 38 Telephone book data 40 Kana-kanji conversion application part 42 Kana Kanji conversion data 44 Content application section 46 Content data 62 Setting data name 64 ON / OFF information 66 Setting time 68 Setting day of week 74 Simple information 76 Acquisition date, place, type information, store name 84 Katakana, Kana 8 Approximate conversion example 98 Phonebook data 106 Kana-kanji conversion data 110 Content data 112 Interest related data 150 Interest straight data 152 Interest related data 154 Interest related data 156 Interest related data server 158 Ringtone generator 160 Purchase application 162 Purchase history data 172 Purchase History data 174 Location information application 176 Location information data 176 Location information data 186 Location information data 188 Control element input section 190 Schedule recording section 192 Event schedule search section 193 Event schedule keyword data 194 Event schedule table server 196 Event schedule data 198 Event schedule advertisement Providing unit 200 Change sensor 202 Bookmark data 204 Electronic coupon data 206 Phonebook data 208 Kana-kanji conversion data 210 Contents data 212 Email application 214 Email data 216 Received email text data 218 Email text 220 Email text 224 Call history data 226 Call history application 228 Call history 236 Screen display unit 238 Broadcast reception unit 240 Data reception unit 242 Content data 244 Electronic coupon data 248 Priority order addition control unit 250 Broadcast program advertisement providing unit 252 Interest element analysis unit

Claims (17)

A portable terminal having at least one storage means and a television reception function,
In order to select the appropriate program and expose the appropriate program information in a way that is easy for users to recognize,
The storage means stores user data including at least preference information indicating a preference regarding the mobile terminal user and schedule information indicating a schedule,
The portable terminal is connected to a server via a network,
This server stores schedule data for multiple events with a fixed start time,
Preference information extracting means for extracting user preference information from the user data;
Schedule information extracting means for extracting user schedule information from the user data;
A portable terminal comprising event determining means for determining at least one event suitable for the user from the preference information and schedule information of the event,
The user preference information includes at least bookmark information for browsing a web page on a mobile terminal, electronic coupon information on the mobile terminal, telephone directory information on the mobile terminal, and a Japanese input application on the mobile terminal. Data stored in a database attached to each, purchase history data in electronic money, text data in location information that can be incorporated in the mobile terminal, destination and area number in call history information, and text information in an email Including any one of them,
The time information that can be viewed by the mobile terminal user is extracted from the schedule application on the mobile terminal and the schedule idle time determined from the alarm clock application on the mobile terminal and the time information that is the alarm time. Calculate time information, which is the time zone when you cannot watch TV,
Priorities are determined for each data at the time of interest element extraction and stored in the database associated with the bookmark information, electronic coupon information, telephone directory information on the mobile terminal, and the Japanese input application on the mobile terminal. Data is prioritized in this order,
The interested element analysis unit decomposes the extracted sentence for each part of speech, selects only the noun from the decomposed part of speech, stores it in the interest straight data,
If the noun stored in the interest straight data does not correspond to the broadcast program keyword data, the extracted keyword is discarded and the noun stored in the interest straight data is repeated until the noun stored in the interest straight keyword data is completed. Terminal.   The portable terminal according to claim 1, wherein the portable terminal has a display unit, and the determined event information is displayed on the display unit. The mobile terminal according to claim 2 , wherein the schedule data of the plurality of events is television program guide data including a start time and an end time of the television broadcast. 4. The portable terminal according to claim 3 , wherein the television program guide data includes a scheduled broadcast time and a program name.   The preference information of the mobile terminal user includes related word data of each keyword in addition to the same keyword as data stored in a database associated with each Japanese input application on the mobile terminal. 1. The mobile terminal according to 1. 6. The portable terminal according to claim 5, wherein a database of the related word data of each keyword is built in the portable terminal. 6. The portable terminal according to claim 5, wherein the related word data of each keyword is an external database connected to the portable terminal. Furthermore, the portable terminal of Claim 4 provided with the function to read out the program name of a television with a sound. Mobile terminal according to claim 1, wherein the recording reservation function to the television reception function is added.   Furthermore, the portable terminal of Claim 1 provided with the control element input part which adds and changes the further keyword to preference information.   The mobile terminal according to claim 1, wherein the preference information is a noun in the sentence and is weighted by the number of points according to the frequency described in a plurality of databases.   The mobile terminal according to claim 1, wherein the preference information recalculates the weight of the number of points of each noun in the preference information when a change occurs in the amount of information described in the database. 4. The portable terminal according to claim 3 , wherein when the television program guide data displayed on the display unit is selected, the number of points of the luxury item information used for selecting the television program is increased. Using a mobile device with a TV reception function,
In order to select the appropriate program and expose the appropriate program information in a way that is easy for users to recognize,
The portable terminal is portable terminal user data stored in a storage means in the portable terminal,
From TV program guide data stored in a server connected to a mobile terminal via a network,
Selecting the name of a TV program that is scheduled to be broadcast at a time that can be viewed and adapted to the preferences of the mobile device user;
Including a step of displaying a selected TV program name on a mobile terminal display unit, the TV program name advertising method in a mobile terminal,
The selection step of the TV program name is selected based on the preference information and viewable time information of the mobile terminal user included in the mobile terminal user data,
The mobile terminal user's preference information includes bookmark information for browsing a web page on a mobile terminal, electronic coupon information on the mobile terminal, telephone directory information on the mobile terminal, and a Japanese input application on the mobile terminal. Including data stored in a database attached to each,
The time information that can be viewed by the mobile terminal user is extracted from the schedule application on the mobile terminal and the schedule idle time determined from the alarm clock application on the mobile terminal and the time information that is the alarm time. Calculate time information, which is the time zone when you cannot watch TV,
The TV program guide data includes a scheduled broadcast time of TV and a program name,
The mobile terminal user's preference information includes related word data of each keyword in addition to the same keyword as the data stored in the database associated with each Japanese input application on the mobile terminal,
Priorities are determined for each data at the time of interest element extraction and stored in the database associated with the bookmark information, electronic coupon information, telephone directory information on the mobile terminal, and the Japanese input application on the mobile terminal. Data is prioritized in this order,
The interested element analysis unit decomposes the extracted sentence for each part of speech, selects only the noun from the decomposed part of speech, stores it in the interest straight data,
If the noun stored in the interest straight data does not correspond to the broadcast program keyword data, the extracted keyword is discarded, and the noun stored in the interest straight data is repeated until the interesting element keyword data is completed. A TV program name advertisement method characterized by:   15. The television program name advertisement method according to claim 14, wherein a database of the related word data of each keyword is built in a portable terminal.   15. The television program name advertisement method according to claim 14, wherein the related word data of each keyword is an external database connected to a portable terminal. Furthermore, the television program name advertising method of claim 14, further comprising a function for reading aloud by voice program name of the television.

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