JP2021135545A - Facility privilege distribution system, facility privilege distribution apparatus, and computer program - Google Patents

Abstract

To provide a facility privilege distribution system which can effectively attract a user who requires an extra effort to visit a store by distributing a privilege, a facility privilege distribution apparatus, and a computer program.SOLUTION: If a user is going to a facility for which a privilege is distributed, a system acquires a destination distance which is a distance from a start point of the user to the facility, and distributes a coupon, as a privilege, which is available in the facility, to the user who arrives at the facility while the acquired destination distance is equal to or larger than a threshold which is a privilege distribution condition specified for the facility. Information on the contents of the privilege to be distributed if the privilege distribution condition is satisfied is given in advance to the user before arriving at the facility.SELECTED DRAWING: Figure 10

Description

The present invention relates to a facility privilege distribution system, a facility privilege distribution device, and a computer program that distributes benefits that can be used at a facility to users.

In recent years, attention has been focused on improving LTV (Life Time Value) as a means of improving store profits. LTV is a calculation of the profit that one customer brings during the period of being a customer, and in order to improve LTV, how to make the customer come back to the store (improve the repeat rate), and how profitable the product is. It is important whether to purchase the product (increased customer unit price). Then, as one of the means for improving LTV, it has been proposed to distribute various benefits such as coupons and points that can be used in the store to the customers in order to attract more customers to the store. For example, Japanese Patent Application Laid-Open No. 2010-211685 describes a technique for calculating a travel distance of a customer to a store and distributing more points to a customer who travels a long distance, as a means for bringing a customer to the store even from a distance. Have been described.

Japanese Unexamined Patent Publication No. 2010-211685 (pages 7-11)

Here, the technique of the above-mentioned Patent Document 1 distributes higher-value benefits to customers who have a high load (cost) required to visit the store, so that such customers can reach other competing stores. It is a system that prevents the flow and encourages more customers to come to the store. However, in Patent Document 1 above, the privilege is distributed to the customer only after the customer arrives at the store, so that the customer who came from a distance has distributed the high-value privilege after arriving at the store. While it can be grasped, there is a problem that it is difficult to grasp that such benefits will be distributed before visiting the store.

In order to actively attract customers from afar, it is important to clearly understand the merits of visiting customers in advance, but in Patent Document 1 above, the effect of attracting customers by distributing benefits is sufficient. There was a problem that it could not be demonstrated and the improvement of LTV could not be greatly expected.

The present invention has been made to solve the above-mentioned conventional problems, and it is possible to make a user who visits from a distance clearly understand the merit of visiting a privilege target facility in advance, and by distributing the privilege. It is an object of the present invention to provide a facility privilege distribution system, a facility privilege distribution device, and a computer program that can exert a high effect of attracting customers to users who have a high load required to visit a facility subject to the privilege.

In order to achieve the above object, the facility privilege distribution system according to the present invention is the distance from the user's movement start point to the privilege target facility when the user's destination is the privilege target facility to which the privilege is distributed. Used at the privilege target facility for a distance acquisition means for acquiring the destination distance and a user who arrives at the privilege target facility when the destination distance satisfies the privilege distribution condition specified for the privilege target facility. A privilege distribution means for distributing possible benefits and a privilege guidance means for previously informing the user before arriving at the privilege target facility of the contents of the privilege to be distributed when the privilege distribution conditions are met. The privilege distribution condition is conditional on the destination distance being equal to or greater than the threshold value.
In addition, the "privilege" corresponds to a coupon, points, services, etc. that can be used at the privilege target facility so that the user who visits the privilege target facility can enjoy some benefit (whether tangible or intangible). ..

Further, the facility privilege distribution device according to the present invention determines the destination distance, which is the distance from the user's movement start point to the privilege target facility when the user's destination is the privilege target facility to which the privilege is distributed. The distance acquisition means to be acquired and the privilege that can be used at the privilege target facility are provided to the user who arrives at the privilege target facility when the destination distance satisfies the privilege distribution condition specified for the privilege target facility. It has a privilege distribution means to be distributed and a privilege guidance means for previously informing the user before arriving at the privilege target facility of the contents of the privilege to be distributed when the privilege distribution condition is satisfied. The privilege distribution condition is conditional on the destination distance being equal to or greater than the threshold value.

Further, the computer program according to the present invention is a computer program for distributing benefits that can be used at the facility to users. Specifically, when the user's destination is a privilege target facility to which the privilege is distributed, a distance acquisition means for acquiring the destination distance, which is the distance from the user's movement start point to the privilege target facility, A privilege distribution means for distributing benefits that can be used at the privilege target facility to users whose destination distance meets the privilege distribution conditions specified for the privilege target facility and arrives at the privilege target facility. It is a computer program for functioning as a privilege guidance means for in advance guiding the contents of the privilege to be distributed when the privilege distribution condition is satisfied to the user before arriving at the privilege target facility. The privilege distribution condition is conditional on the destination distance being equal to or greater than the threshold value.

According to the facility privilege distribution system, facility privilege distribution device, and computer program according to the present invention having the above configuration, the content of the privilege to be distributed to the user before arriving at the privilege target facility when the privilege distribution condition is satisfied. By providing guidance in advance, it is possible for users visiting from a distance to clearly understand the merits of visiting the privilege target facility in advance. As a result, it is possible to exert a high effect of attracting customers by encouraging users who have a high load required to visit the privilege target facility to visit the store, and it is possible to improve the LTV.

It is a schematic block diagram which showed the facility privilege distribution system which concerns on 1st Embodiment. It is a block diagram which showed the structure of the facility privilege distribution system which concerns on 1st Embodiment. It is a figure which showed an example of the advertisement information stored in the advertisement information DB. It is a figure which showed an example of the coupon information stored in the privilege information DB9. It is a block diagram which shows typically the control system of the communication terminal which concerns on 1st Embodiment. It is a flowchart of the privilege distribution processing program which concerns on 1st Embodiment. It is a flowchart of the privilege distribution processing program which concerns on 1st Embodiment. It is a figure which showed the display example of the distance determination result displayed on a communication terminal. It is a figure which showed the example of the setting screen of the advertisement delivery condition displayed on a communication terminal. It is a figure which showed the example of the coupon display screen displayed on a communication terminal. It is a figure which showed an example of the output mode of the advertisement information. It is a figure which showed an example of the output mode of the advertisement information. It is a figure which showed the example of the acquisition coupon display screen displayed on a communication terminal. It is a figure explaining the output timing information of advertisement information. It is a figure explaining the example when the user satisfies the privilege distribution condition. It is a flowchart of the privilege distribution processing program which concerns on 2nd Embodiment. It is a flowchart of the privilege distribution processing program which concerns on 2nd Embodiment. It is a figure explaining the example when the user satisfies the privilege distribution condition.

Hereinafter, the first embodiment and the second embodiment embodying the facility privilege distribution system according to the present invention will be described in detail with reference to the drawings.

[First Embodiment]
First, the schematic configuration of the facility privilege distribution system 1 according to the first embodiment will be described with reference to FIG. FIG. 1 is a schematic configuration diagram showing a facility privilege distribution system 1 according to the first embodiment.

As shown in FIG. 1, the facility privilege distribution system 1 according to the first embodiment includes an advertisement information server (facility privilege distribution device) 3 owned by the advertisement information providing center 2 and a privilege target facility for which advertisements and coupons are distributed. 4 and a communication terminal 6 owned by the user 5 are basically provided. Further, the advertisement information server 3, the communication terminal 6, the advertisement information server 3, and the privilege target facility 4 are configured to be able to send and receive electronic data to and from each other via the communication network 7. The communication terminal 6 includes, for example, a mobile phone, a smartphone, a tablet terminal, a personal computer, a navigation device which is an in-vehicle device, and the like. Further, in the following description, it is assumed that the user 5 is in a vehicle, but the user 5 may be in a transportation means other than the vehicle (for example, a train or a bicycle) or walk. It may be in a state of being moved by.

Here, the advertisement information server 3 stores the advertisement information regarding the privilege target facility 4, which is a facility for which advertisements and coupons are distributed all over the country, in the advertisement information DB 8. Further, the coupon information regarding the coupon distributed from the privilege target facility 4 is stored in the privilege information DB 9. Then, the advertisement information server 3 provides (delivers) the advertisement information and the coupon information stored in the DB to the communication terminal 6 (user) via the communication network 7. The advertisement information server 3 may exist for each advertisement target facility, or one server may distribute advertisement information and coupon information related to a plurality of advertisement target facilities.

Further, the privilege target facility 4 is a facility that is a target of advertisement and coupon distribution in the facility privilege distribution system 1 of the first embodiment. However, it is not an indispensable condition that the facility is the target of advertising, and at least the facility is the target of coupon distribution. Further, in the first embodiment, the case where the privilege to be distributed from the privilege target facility 4 is a coupon (for example, a discount coupon or a product exchange ticket) is described as an example, but the privilege target facility 4 is to be distributed. It may be a privilege other than a coupon. For example, it may be a point that can be used as a part of the product price at the privilege target facility 4, and it is possible for the user who visits the privilege target facility 4 to enjoy some benefit (whether tangible or intangible). All you need is. The genre and scale of the privilege target facility 4 are not limited, but in the first embodiment, the facility is a facility that provides products and services to customers for a fee.

In addition, the privilege target facility 4 manages the purchase data indicating the past purchase history of the user 5 in its own facility for each user and stores it in the purchase history DB 10. Then, the privilege target facility 4 provides (distributes) the purchase data stored in the purchase history DB 10 to the advertisement information server 3 via the communication network 7 in response to the request from the advertisement information server 3.

In addition, the privilege target facility 4 distributes necessary information to the advertisement information server 3 when generating new advertisement information or coupon information of its own facility or updating the advertisement information or coupon information. , The advertisement information DB 8 and the privilege information DB 9 provided in the advertisement information server 3 are updated. The purchase history DB 10 may be owned by the advertisement information server 3 instead of the privilege target facility 4. In that case, the facility privilege target facility 4 is not always necessary in the facility privilege distribution system 1.

On the other hand, as the communication terminal 6, an information terminal possessed by the user 5 and having a navigation function is used, and examples thereof include mobile phones, smartphones, tablet terminals, personal computers, and navigation devices that are in-vehicle devices. When the communication terminal 6 is a terminal capable of executing an application such as a smartphone, a navigation application is installed as one of the applications. Here, the navigation application is an application that executes a navigation function on the communication terminal 6.

Here, the navigation function searches for a recommended route to the destination, acquires a map image from the server, or obtains a map image of the user 5 around the current position or an arbitrary area based on the map data stored in the memory at a predetermined scale. Display with, display the current position of user 5 in the displayed map image, provide movement guidance along the set guidance route, and provide the above-mentioned advertising information and coupons according to the movement to the destination. Has a function of providing the user. It should be noted that it is not necessary for the communication terminal 6 to have all of the above navigation functions, and the present invention can be configured as long as it has at least a function of providing advertisement information and coupons to the user. Further, the function of providing the advertisement information and the coupon to the user may be a function implemented by a dedicated application other than the navigation application, that is, a function different from the navigation function. In that case, the navigation app is unnecessary.

In addition, the communication network 7 includes a large number of base stations located all over the country and a communication company that manages and controls each base station, and the base stations and communication companies are connected to each other by wire (optical fiber, ISDN, etc.) or wirelessly. It is configured by connecting. Here, the base station has a transceiver (transmitter / receiver) and an antenna for communicating with the communication terminal 6. Then, while the base station performs wireless communication between the communication companies, it becomes the terminal of the communication network 7 and communicates with the advertisement information server 3 of the communication terminal 6 within the range (cell) of the radio wave of the base station. Has the role of relaying.

Then, in the facility privilege distribution system 1 having the above configuration, as a basic flow of providing advertisement information and coupons, when the advertisement information server 3 sets the destination on the communication terminal 6 based on the operation by the user 5, the destination is set in advance. After informing the user of the contents of the coupon that can be distributed at the destination and the distribution conditions of the coupon, the advertisement information of the privilege target facility 4 corresponding to the destination is transmitted to the communication terminal 6 of the user 5 as the user moves to the destination. Deliver to. Then, the delivered advertisement information is output on the communication terminal 6 and provided to the user. The advertisement information to be provided may be selected by the privilege target facility 4 to be advertised, may be selected by the user 5, or may be selected for each user based on the user information such as the past purchase history of the user 5. Advertising information that is presumed to have high advertising effectiveness may be selected. On the other hand, the advertisement information server 3 sets a specific route in advance in addition to the distance from the user's movement start point (for example, home) to the destination being equal to or more than a threshold value (for example, 20 km) as a coupon distribution condition. Based on the position information (probe information) periodically acquired from the communication terminal 6, it is determined whether or not the user has moved a specific route and reached the privilege target facility 4 corresponding to the destination. Then, when the distance from the user's movement start point to the destination is equal to or greater than the threshold value, and the user travels a specific route to reach the privilege target facility 4 corresponding to the destination, the user is notified in advance. Distribute the coupon of the contents. Details will be described later.

Subsequently, the configuration of the advertisement information server 3 in the facility privilege distribution system 1 will be described in more detail with reference to FIG. As shown in FIG. 2, the advertisement information server 3 includes a server control ECU 11, an advertisement information DB 8 as an information recording means connected to the server control ECU 11, a privilege information DB 9, a user information DB 13, a map information DB 14, and a server. A side communication device 15 is provided.

The server control ECU 11 (electronic control unit) is an electronic control unit that controls the entire advertisement information server 3, and is used as a computing device, a CPU 21 as a control device, and a working memory when the CPU 21 performs various arithmetic processes. In addition to the RAM 22 used and the control program, the ROM 23 in which the privilege distribution processing program (FIGS. 6 and 7) described later is recorded, and an internal storage device such as a flash memory 24 for storing the program read from the ROM 23 are provided. ing. The server control ECU 11 has various means as a processing algorithm together with the ECU of the communication terminal 6 described later. For example, the distance acquisition means acquires the destination distance, which is the distance from the user's movement start point to the privilege target facility, when the user's destination is the privilege target facility to which the privilege is distributed. The privilege distribution means distributes the privilege that can be used at the privilege target facility to the user who arrives at the privilege target facility when the destination distance satisfies the privilege distribution condition specified for the privilege target facility. The privilege guidance means informs the user before arriving at the privilege target facility in advance of the contents of the privilege to be distributed when the privilege distribution conditions are met.

Further, as described above, the advertisement information DB 8 is a storage means for storing the advertisement information regarding the privilege target facility 4, which is a facility for which advertisements and coupons are distributed all over the country. The advertising information includes data such as audio, images, and videos output as advertisements on the communication terminal 6 (contents include product information handled, event information, purchased product support and after-sales service information, facility introduction, etc.). In addition, the information for identifying the privilege target facility 4 (advertiser) (positional coordinates, genre, ID, etc. of the advertisement target facility on the map) is also included. Further, in the advertisement information, information that identifies the product or service that is the target of the advertisement is added to the advertisement information for each advertisement information. However, advertisement information other than advertisements related to products (for example, sale information, facility introduction, etc.) is not added to information that identifies products and services.

For example, FIG. 3 is a diagram showing an example of advertisement information stored in the advertisement information DB 8. In the example shown in FIG. 3, there are three types of advertising information provided by facility A, which is one of the privilege target facilities 4, "2233", "2234", and "2235", and "2233" is "product". "A" is an advertisement, "2234" is an advertisement for "Product B", and "2235" is an advertisement for "Product C". There are various forms for outputting an advertisement on the communication terminal 6, but in the following embodiment, a case where voice is output on the communication terminal 6 as an advertisement will be described as an example.

On the other hand, the privilege information DB 9 is a storage means for storing coupon information regarding coupons to be distributed at the privilege target facility 4, which is a facility subject to advertisements and coupon distribution in various parts of the country as described above. The coupon information includes a coupon ID, an image of the coupon displayed on the communication terminal 6, and conditions for distributing the coupon (hereinafter referred to as privilege distribution requirements). Here, in the first embodiment, the privilege distribution conditions are (1) the distance from the user's movement start point (for example, home) to the destination is at least a threshold value (for example, 20 km), and (2) the privilege target facility 4 It is a condition that a specific route specified in advance is included in the route taken when the user moves to. In addition, the privilege distribution conditions are basically set for each privilege target facility 4 that is the distribution source of the coupon (designated for the privilege target facility 4 that is the distribution source), but one privilege target facility 4 is a plurality of types. When coupons are targeted for distribution, it is possible to set different privilege distribution conditions for each coupon. That is, the privilege distribution condition may be specified for the privilege target facility 4, or may be specified for the coupon to be distributed in the privilege target facility 4. In addition, it is desirable that the privilege distribution conditions be set with respect for the intention of the privilege target facility 4 that is the distribution source of the coupon. For example, it is possible to set the privilege distribution condition as a route that the privilege target facility 4 wants to use when visiting the store.

Then, when the distance from the user's movement start point to the destination is equal to or greater than the threshold value and the user reaches the privilege target facility 4 by the movement route including the specific route specified as the privilege distribution condition, it is dealt with. Distribute coupons. It is desirable that the distributed coupons be available only on the day of distribution in order to shorten the distribution and use cycle. As the coupon, there may be a coupon that does not set the privilege distribution conditions regarding the distance to the destination and the movement route. In that case, the corresponding coupon will be distributed when the user reaches the privilege target facility 4 regardless of the distance or route traveled.

For example, FIG. 4 is a diagram showing an example of coupon information stored in the privilege information DB 9. In the example shown in FIG. 4, there are three coupons "12345", "12356", and "12367" as coupons to be distributed from facility A, which is one of the privilege target facilities 4. For each coupon, in addition to the privilege distribution condition that the distance from the user's movement start point to the destination is equal to or more than the threshold value, the coupon "12345" also uses "○○ Peninsula Road" as the privilege distribution condition as the movement route. The condition is that the facility A has been reached. It is sufficient that at least a part of the movement route from the departure place (for example, the user's home) to the facility A includes any section of the XX Peninsula Road (regardless of which section). In addition, the coupon "12356" is subject to the condition that "XX Railway XX Line" is included in the movement route and reaches Facility A as a privilege distribution condition. It is sufficient that at least a part of the movement route from the departure place (for example, the user's home) to the facility A includes any section of the XX railway XX line (regardless of the boarding / alighting station). In addition, the coupon "12367" is distributed to all users who have reached the facility A without setting the privilege distribution conditions. In addition, the coupon "23456" is subject to the condition that "XX Gulf Road" is included in the movement route and the facility B is reached as a privilege distribution condition. It is sufficient that at least a part of the movement route from the departure place (for example, the user's home) to the facility B includes any section of the XX Gulf Road (regardless of which section). Further, as the privilege distribution condition, not only the name and type of the route but also the section may be specified. For example, in facility C, as a condition for distributing the coupon "34567", it is a condition that the route from Okazaki to Toyota on the "○○ Expressway" is included in the movement route to reach facility C. In addition, a broader concept (for example, road type) such as "toll road" or "expressway" may be used as a privilege distribution condition instead of the road name.

Here, if a toll road is particularly specified as a privilege distribution condition, it is possible to grasp the cost of the toll road required for the user to visit the privilege target facility 4 as a load, and the privilege is distributed by distributing the privilege. It is possible to appropriately distribute benefits to users who have a high load required to visit the target facility. In addition, if public transportation such as buses and railroads is specified as a privilege distribution condition, it can be expected to have effects such as eliminating traffic congestion on surrounding roads.

Further, regarding the privilege distribution condition that the distance from the user's movement start point to the destination is equal to or more than the threshold value, the threshold value may be set to a common value for all coupons, or the same for the same privilege target facility 4. It may be set to a value, or even if it is the same privilege target facility 4, it may be changed for each coupon.

On the other hand, the user information DB 13 is a storage means for storing profile data in which a user is profiled for each user. Here, the profile data is data in which, for example, the user's web browsing history, action history (movement history, schedule), etc. are collected from the communication terminal 6 and the user is profiled. Further, the purchase history of the user stored in the purchase history DB 10 may also be used for profiling. Specifically, the user's "gender", "age", "family structure", "occupation", "matters of interest", etc. are profiled. Then, the profile data stored in the user information DB 13 is used to select the advertisement information to be provided to the user together with the purchase data of the user from the above-mentioned advertisement information DB 8. The user information DB 13 may store personal information directly input to the user instead of profiled data.

Further, the map information DB 14 is a storage means for storing the map information. Map information is composed of various information necessary for route search, route guidance, and map display, including a road network. For example, link data related to roads (links), node data related to node points, intersection data related to each intersection, point data related to points such as facilities, map display data for displaying maps, search data for searching routes, points. It consists of search data for searching. Further, the map information DB 14 also stores information on movement routes (railway routes, sea routes) by means of transportation other than vehicles such as railroads, ships, and airplanes, and information on bus routes. However, this information may be obtained from an external server.

Then, the server control ECU 11 can specify the route that the user is currently moving based on the current position information and the map information that are periodically received from the communication terminal 6. Further, the identifiable route is not limited to the road, but when the user is traveling by rail, it is possible to specify the railroad route.

Further, when the server control ECU 11 receives the route search request from the communication terminal 6, the server control ECU 11 can search the route from the departure point to the destination by using the map information stored in the map information DB 14. .. Specifically, when a destination is set in the communication terminal 6, information necessary for route search such as a departure place and a destination is transmitted from the communication terminal 6 to the advertisement information server 3 together with a route search request. Then, the advertisement information server 3 that has received the route search request performs a route search using the map information possessed by the advertisement information server 3 and specifies a recommended route from the departure place to the destination. After that, the specified recommended route is transmitted to the requesting communication terminal 6. Then, the communication terminal 6 sets the received recommended route as the guidance route, and performs movement guidance according to the guidance route. As a result, even if the map information possessed by the communication terminal 6 at the time of route search is an old version of the map information or the communication terminal 6 does not have the map information itself, the latest version of the advertisement information server 3 has. It is possible to set an appropriate guidance route based on the map information.

However, when the communication terminal 6 has map information, it is possible to perform the user's movement route identification process and route search process on the communication terminal 6 instead of the advertisement information server 3. Further, the user's movement route identification process and route search process may be performed not by the advertisement information server 3 but by another server having map information. In that case, the map information DB 14 is not always necessary in the advertisement information server 3.

Further, when the destination is set in the communication terminal 6 and the movement to the destination of the user is started, the server control ECU 11 distributes the advertisement information of the privilege target facility 4 corresponding to the destination to the communication terminal 6. Then, the communication terminal 6 appropriately outputs the delivered advertisement information and provides the advertisement information to the user. Further, the server control ECU 11 sets the distance from the user's movement start point (for example, home) to the destination to a threshold value (for example, 20 km) or more before the start of movement to the destination (may be after the start of movement). Along with determining whether or not the first privilege distribution condition is satisfied, a coupon image showing the contents of the coupon that can be distributed at the privilege target facility 4 corresponding to the destination and information on the privilege distribution condition are distributed to the communication terminal 6. do. Then, after the start of movement, the user includes a specific route, which is the second privilege distribution condition, in the movement route based on the location information periodically acquired from the communication terminal 6, and moves to the privilege target facility 4 corresponding to the destination. Determine if it has been reached. Then, when the user includes a specific route in the movement route and reaches the privilege target facility 4 corresponding to the destination, a coupon satisfying the privilege distribution condition is distributed.

On the other hand, the server-side communication device 15 is a communication device for communicating with a communication terminal 6 to be transmitted / received of information via a communication network 7. In addition to the communication terminal 6, communication with an Internet network or the like is also possible.

Next, a schematic configuration of the communication terminal 6 owned by the user 5 will be described with reference to FIG. FIG. 5 is a block diagram schematically showing a control system of the communication terminal 6 according to the first embodiment. In the following, a case where the communication terminal 6 is a smartphone will be described as an example.

As shown in FIG. 5, the communication terminal 6 is a memory in which user information (user ID, etc.), web browsing history, user movement history, etc. regarding the CPU 31 and the user 5 who owns the communication terminal 6 are stored in the data bus BUS. The transmission / output circuit unit (RF) 33 that transmits / receives signals between the 32 and the base station of the communication network 7 and the RF (Radio Frequency) signal received by the transmission / reception circuit unit 33 are converted into baseband signals and used as a base. From a baseband processing unit 34 that converts a band signal into an RF signal, an input / output unit 37 that is an interface between a microphone 35, a speaker 36, etc., a display 38 composed of a liquid crystal display panel, etc., a touch panel, hard buttons, etc. It is configured by connecting the input operation unit 39, the GPS 40, and the camera 41.

Here, the CPU 31 built in the communication terminal 6 is a control means of the communication terminal 6 that executes various operations according to an operation program stored in the memory 32, and constitutes the communication terminal ECU 42 together with the memory 32. Further, various processing contents of the communication terminal ECU 42 are displayed on the display 38 as needed.

Further, the memory 32 is a storage medium in which user information (user ID and the like) related to the user 5 possessing the communication terminal 6, web browsing history by the user, user movement history detected by GPS 40, schedule information and the like are stored. .. In addition, various application programs including the privilege distribution processing program (FIGS. 6 and 7) described later are also stored. The web browsing history by the user, the movement history of the user, the schedule information of the user, etc. stored in the memory 32 are transmitted to the advertisement information server 3 at regular intervals. Then, the advertisement information server 3 performs a user profile using the transmitted information. Further, the memory 32 may be configured by a hard disk, a memory card, or the like.

In addition to the voice output of the call, the speaker 36 outputs voice guidance for guiding the travel along the guidance route (the user's planned movement route) based on the instruction from the communication terminal ECU 42 when the navigation function is executed. In particular, in the first embodiment, it is also used when outputting the advertisement information acquired from the advertisement information server 3 as described later.

Further, the display 38 is arranged on one surface of the housing, and a liquid crystal display, an organic EL display, or the like is used. Then, various information such as a top screen for executing various applications installed on the communication terminal 6, screens related to the executed applications (Internet screen, mail screen, navigation screen, etc.), images, videos, etc. are displayed. Will be done.

Further, the input operation unit 39 is composed of a touch panel provided on the front surface of the display 38, hard buttons arranged on the housing, and the like. Then, the communication terminal ECU 42 controls to execute various corresponding operations based on the electric signal output by pressing the touch panel or the hard button. Further, in the first embodiment, it is also operated when inputting the destination of the user. The input operation unit 39 can also be configured by various keys such as a number / character input key, a cursor key for moving the cursor for selecting the displayed content, and a decision key for confirming the selection.

Further, the GPS 40 can detect the current position and the current date and time of the communication terminal 6 (that is, the user 5) by receiving the radio wave generated by the artificial satellite. Further, in addition to the GPS 40, another device (for example, a gyro sensor or the like) for detecting the current position and orientation of the communication terminal 6 may be provided.

Further, the camera 41 is a small image pickup device composed of a camera using a solid-state image sensor such as a CCD, and is built in the back side of the communication terminal 6. Then, the user can operate the input operation unit 39 in a state where the dedicated application program is started to take an image of the surroundings. The captured image captured by the camera 41 is stored in the memory 32.

Subsequently, the privilege distribution processing program executed by the advertisement information server 3 and the communication terminal 6 in the facility privilege distribution system 1 having the above configuration will be described with reference to FIGS. 6 and 7. 6 and 7 are flowcharts of the privilege distribution processing program according to the first embodiment. Here, the privilege distribution processing program is performed after a predetermined application program for providing advertisement information or coupons to the user (for example, a navigation application or a dedicated application for providing advertisement information or coupons) is started on the communication terminal 6. A program that is executed and provides the user with advertising information of the privilege target facility 4 corresponding to the user's destination as the user moves, and distributes a coupon as a privilege when the user meets the predetermined privilege distribution conditions. be. However, when the communication terminal 6 is a navigation device for an in-vehicle device, it is executed after the ACC power supply (accessory power supply) of the vehicle is turned on. The programs shown in the flowcharts of FIGS. 6 and 7 below are stored in the RAM or ROM included in the advertisement information server 3 or the communication terminal 6, and are executed by the CPU 21 or the CPU 31.

First, a privilege distribution processing program executed by the CPU 31 of the communication terminal 6 will be described with reference to FIGS. 6 and 7. In step 1 (hereinafter abbreviated as S) 1, the CPU 31 displays an application program startup screen and performs a login process using a user account owned by the user. In the login process, the user is made to enter the ID and password specified in advance, and if they are collated, the login state is entered. In the first embodiment, the privilege distribution processing program is executed after the dedicated application for providing advertisement information and coupons is started on the communication terminal 6.

Next, in S2, the CPU 31 determines whether or not the operation of inputting the destination has been performed. The operation of inputting the destination is performed based on, for example, a reading operation of the registered point, a facility search or selection operation.

Then, when it is determined that the operation for inputting the destination has been performed (S2: YES), the process proceeds to S3. On the other hand, when it is determined that the operation for inputting the destination has not been performed (S2: NO), the privilege distribution processing program is terminated without providing the advertisement information or the coupon.

In S3, the CPU 31 is a user who possesses the current position of the communication terminal 6 (that is, the user who possesses the communication terminal 6) specified by using the detection result of the GPS 40 or other sensors for detecting the current position (for example, a magnetic sensor, a gyro sensor, etc.). (Current position of 5) is acquired. In addition to the above sensor, Wi-Fi or a mobile network may be used to detect the current position of the communication terminal 6.

Next, in S4, the CPU 31 transfers the destination information input by the user to specify the destination and the information acquired in S3 to specify the current position (corresponding to the departure place) of the user to the advertisement information server 3. Send. Here, the information transmitted in S4 (hereinafter, referred to as departure / destination information) includes a terminal ID that identifies the communication terminal 6 that is the source of the departure / destination information, and a user account that is currently logged in. Identification information (user identification information, for example, user ID), information for identifying the destination entered in S2 (for example, coordinates, facility ID, facility name, etc.), and the user acquired in S3. It contains information (eg, coordinates) that identifies the current position.

After that, in S5, the CPU 31 receives the distance determination result delivered from the advertisement information server 3. Here, the distance determination result received in S5 is information indicating the result of the determination process performed in the advertisement information server 3 based on the departure place / destination information transmitted in S4, and will be described in detail later. As described above, it is determined whether or not one of the privilege distribution conditions, "whether or not the distance from the user's current position (departure place) to the destination (hereinafter referred to as the destination distance) is equal to or greater than the threshold value" is satisfied (S23). It is information indicating the result of the determined determination process. In addition, if the destination distance is equal to or greater than the threshold value (that is, the load (cost) required for the user to visit the privilege target facility 4 corresponding to the destination is high), a coupon is distributed to the user. This is one of the privilege distribution conditions for this purpose, and is set for each privilege target facility 4 or each coupon as shown in FIG. However, the same threshold value (for example, 20 km) may be set for all the privilege target facilities 4 and the coupon. In the following description, a case where the same threshold value is set for each privilege target facility 4 will be described as an example. In addition, although the destination distance is basically a straight line distance, the road distance along the road or the advertising information server 3 searches for a recommended route from the user's current position to the destination, and the searched recommended route is used. It may be a distance.

Subsequently, in S6, the CPU 31 displays the distance determination result received in S5 on the display 38. When displaying the distance determination result, first, the display 38 is displayed on the display 38 that the privilege target facility 4 corresponding to the destination is set as a privilege distribution condition that the destination distance is equal to or more than the threshold value. As a result, the privilege distribution conditions regarding the destination distance are notified in advance to the user before the start of movement. Then, when the destination distance is determined to be equal to or greater than the threshold value in the above distance determination result, the user is informed that the destination distance is equal to or greater than the threshold value and satisfies the conditions for coupon distribution as shown in FIG. .. On the other hand, when the destination distance is determined to be less than the threshold value in the above distance determination result, the user is informed that the destination distance is less than the threshold value and the condition for coupon distribution is not satisfied.

After that, in S7, the CPU 31 determines whether or not the destination distance is equal to or greater than the threshold value based on the distance determination result received in S5, that is, the privilege distribution condition regarding the destination distance set in the privilege target facility 4 corresponding to the destination. Determine if it is satisfied. Then, when it is determined that the destination distance is equal to or greater than the threshold value (S7: YES), the process proceeds to S8. On the other hand, when it is determined that the destination distance is less than the threshold value (S7: NO), the privilege distribution processing program is terminated without providing advertising information or coupons. However, even if the destination distance is less than the threshold value, only the advertisement information (S12 to S14) may be provided.

In S8, the CPU 31 sets desired conditions (hereinafter, referred to as advertisement distribution conditions) for advertisement information to be distributed by the user based on the user's operation. Here, as the advertisement distribution condition, for example, as shown in FIG. 9, a plurality of candidates (for example, for children, for families, and for couples) are displayed on the display 38, and the advertisement is distributed to the user from among the displayed candidates. Let them select the conditions. As the advertisement distribution condition, for example, what kind of customer group the advertisement information is intended for may be selected, or what kind of product the advertisement information is intended for may be selected.

Next, in S9, the CPU 31 transmits the advertisement distribution conditions set in S8 to the advertisement information server 3. Then, as described later, the advertisement information server 3 that has received the advertisement distribution condition selects the advertisement information to be distributed to the communication terminal 6 from the advertisement information related to the privilege target facility 4 corresponding to the destination, and further selects the advertisement. Output timing information for which information output timing is set is generated (S26, S27).

Subsequently, in S10, the CPU 31 receives the coupon information distributed from the advertisement information server 3. Here, the coupon information received in S10 is the coupon information related to all the coupons to be distributed at the privilege target facility 4 corresponding to the destination regardless of the privilege distribution conditions. The coupon information regarding the coupons to be distributed at the privilege target facilities 4 all over the country is stored in the privilege information DB 9 (FIG. 4). In addition, the coupon information includes a coupon ID, an image of the coupon displayed on the communication terminal 6, and a privilege distribution requirement for the coupon to be distributed.

Next, in S11, the CPU 31 displays a list image of all coupons to be distributed (not distributed) in the privilege target facility 4 corresponding to the destination based on the coupon information received in S10. Display on 38. However, at the time of S11, the user can only confirm the contents of the coupon to be distributed at the privilege target facility 4 corresponding to the destination, and cannot use the coupon (only information on the coupon is provided). However, it has not been distributed). The coupon can be used only after it has arrived at the destination and it is determined that the privilege distribution conditions have been met, as will be described later.

FIG. 10 is a diagram showing a coupon display screen 55 displayed on the display 38 in S11. As shown in FIG. 10, on the coupon display screen 55, the coupon image 56, which is an image of the coupon to be distributed at the privilege target facility 4 corresponding to the destination, is displayed. The coupon image 56 is displayed as many as the number of coupons to be distributed in the privilege target facility 4, and the user scrolls the screen up and down to grasp in advance a list of coupons that the user can obtain when the user arrives at the destination. It becomes possible to do. Further, the coupon image 56 describes the contents of the coupon (profit that can be enjoyed by using the coupon), the conditions for using the coupon, and the like. Further, a detail button 57 is further displayed on the coupon image 56, and when the user selects the detail button 57, a detail screen 58 displaying more detailed contents of the corresponding coupon is displayed on the display 38.

As shown in FIG. 10, on the detail screen 58, in addition to more detailed coupon contents (profit that can be enjoyed by using the coupon) and coupon usage conditions, privilege distribution conditions are described. Here, the "privilege distribution condition" is a condition for the coupon to be distributed, and in particular, in the first embodiment, the route traveled when the user moves to the privilege target facility 4, which is the user's movement information, is previously obtained. Subject to the inclusion of the specified specific route. For example, in the example shown in FIG. 10, as a privilege distribution condition, it is a condition that "○○ Peninsula Road" is included in the movement route and reaches the privilege target facility 4. The privilege distribution conditions are set in advance for each coupon as shown in FIG. 4 (FIG. 4), and are acquired from the advertisement information server 3 together with the coupon image in S10. However, there are coupons for which the privilege distribution conditions are not set, and it is stated on the detail screen 58 that the privilege distribution conditions do not exist for such coupons, and the coupons are distributed to all users who have reached the privilege target facility 4. The Rukoto. Then, by referring to the detail screen 58, the user satisfies the privilege distribution condition for the specific contents of the coupon that the user can obtain when the destination arrives and under what conditions the coupon can be obtained. It is possible to grasp in advance before and before arriving at the destination. As a result, there is also an effect of inducing the user who wishes to obtain the coupon to travel on the route specified in the privilege distribution condition. The details screen 58 basically does not describe the privilege distribution conditions regarding the destination distance that the user has already satisfied, but it may be described.

After that, in S12, the CPU 31 receives the advertisement information delivered from the advertisement information server 3. Here, the advertisement information received in S12 is advertisement information extracted from the advertisement information DB 8 possessed by the advertisement information server 3 based on the advertisement distribution conditions set in S8, and the output timing is set by the advertisement information server 3. This is advertising information that is determined to be satisfied. Further, it is determined whether or not the output timing is satisfied with the output timing information described later generated by the advertisement information server 3 and the current position of the communication terminal 6 periodically distributed from the communication terminal 6 to the advertisement information server 3. Judgment is based on information. It should be noted that the determination as to whether or not the output timing is satisfied may be performed by the communication terminal 6 instead of the advertisement information server 3. In that case, the communication terminal 6 is made to acquire the output timing information generated by the advertisement information server 3 in advance.

Subsequently, in S13, the CPU 31 outputs the advertisement information distributed from the advertisement information server 3 using the speaker 36. For example, in the example shown in FIG. 11, an output example of advertisement information is shown in a state where the coupon display screen 55 is displayed. As shown in FIG. 11, while the coupon display screen 55 is displayed on the display 38, the sound of the advertisement information is output from the speaker 36 at the provision timing. Although it is possible to display the advertisement information by displaying a moving image or a still image on the display 38 in addition to the voice, it is desirable to output the advertisement information in a manner that does not interfere with the driving operation as much as possible while the vehicle is running. While the advertisement information is not output, for example, music or the like may be output from the speaker 36.

When the user performs a destination input operation in S2, especially when the user desires movement guidance to the destination, the departure point searched using the map information possessed by the advertisement information server 3 is used. Information for specifying a recommended route to the destination (hereinafter referred to as a center route) (for example, a link sequence included in the center route) is received from the advertisement information server 3. Then, while moving to the destination, the navigation function is executed to display the movement guidance screen 60 as shown in FIG. 12, and the movement guidance along the guidance route set based on the center route is performed. For example, in the example shown in FIG. 12, an example of outputting advertisement information in a state where the user's movement guidance is performed by the navigation function is shown. As shown in FIG. 12, while the movement guidance screen 60 is displayed on the display 38, the sound of the advertisement information is output from the speaker 36 at the provision timing. Although it is possible to display the advertisement information by displaying a moving image or a still image on the display 38 in addition to the voice, it is desirable to output the advertisement information in a manner that does not interfere with the movement guidance as much as possible during the movement guidance.

After that, in S14, the CPU 31 determines whether or not the user has completed the movement to the destination, that is, whether or not the user has arrived at the destination. Specifically, when the current position of the communication terminal 6 is within a predetermined distance (for example, within 50 m) from the destination, it is determined that the destination has been reached. However, exceptionally, if the destination is changed before arriving at the destination, the process returns to S3.

Then, when the user has finished moving to the destination, that is, when it is determined that the user has arrived at the destination (S14: YES), the process proceeds to S15. On the other hand, when it is determined that the user continues to move to the destination, that is, the user has not arrived at the destination (S14: NO), the process returns to S12 and the advertisement information is continuously displayed. Provide.

In S15, the CPU 31 receives the coupon information delivered from the advertisement information server 3. Here, the coupon information received in S15 is distributed to the user, among the coupons to be distributed at the privilege target facility 4 corresponding to the destination reached by the user, especially when the user satisfies the privilege distribution condition. It will be the coupon information of the coupon. The advertisement information server 3 determines whether or not the user satisfies the coupon privilege distribution condition based on the location information periodically acquired from the communication terminal 6. Further, the coupon information includes a coupon ID, a coupon image displayed on the communication terminal 6, and a coupon privilege distribution requirement.

Next, in S16, the CPU 31 displays a list image of all the coupons acquired (that is, distributed and made available) by the user satisfying the privilege distribution condition on the display 38 based on the coupon information received in S15. indicate. After that, the user can use the coupon that meets the privilege distribution conditions by using the displayed coupon image (the coupon is distributed). FIG. 13 is a diagram showing an acquisition coupon display screen 65 displayed on the display 38 in S16.

As shown in FIG. 13, on the acquisition coupon display screen 65, among the coupons to be distributed at the privilege target facility 4 corresponding to the destination where the user arrived, the coupon acquired by the user satisfying the privilege distribution condition in particular. The coupon image 66, which is an image of the above, is displayed. The coupon image 66 is displayed as many as the number of coupons acquired by the user, and the user can grasp the list of coupons acquired by the user by scrolling the screen up and down. Further, the coupon image 66 describes the contents of the coupon (profit that can be enjoyed by using the coupon), the conditions for using the coupon, and the like. Further, a detail button 67 is further displayed on the coupon image 66, and when the user selects the detail button 67, a detail screen 68 displaying more detailed contents of the corresponding coupon is displayed on the display 38. Then, by referring to the detail screen 58, the user can grasp the specific contents of the coupon that the user has acquired and can use at the destination.

When the coupon display screen 55 is displayed on the display 38 and the screen shifts to the acquired coupon display screen 65, the acquired coupon display screen 65 is newly displayed after the coupon display screen 55 is once deleted. Alternatively, the coupon image that the user could not acquire in the coupon display screen 55 may be deleted or displayed in grayscale to shift to the acquired coupon display screen 65. Further, the coupon that can be obtained by the user in the first embodiment is basically a coupon that can be used at the destination only on the day of distribution. However, the coupon may be used on days other than the day it was distributed.

Next, the privilege distribution processing program executed by the CPU 21 of the advertisement information server 3 will be described. The following processes S21 to S24 and S25 to S29 are started at the timing when the corresponding information from the communication terminal 6 is received. Therefore, the execution order of each step is not always the order of the smallest step number.

First, in S21, the CPU 21 receives the departure destination destination information that specifies the destination and the user's current position (corresponding to the departure location) transmitted from the communication terminal 6. The departure / destination information includes a terminal ID that identifies the communication terminal 6 that is the source of the departure / destination information, and information that identifies a user account that is currently logged in (user identification information, for example, a user). ID), information for specifying the destination entered in S2 (for example, coordinates, facility ID, facility name, etc.), and information for specifying the current position of the user acquired in S3 (for example, coordinates) are included. It has been.

Next, in S22, the CPU 21 calculates the destination distance, which is the distance from the user's current position (departure place) to the destination, based on the departure place destination information and the map information received in S21. The destination distance is basically a straight line distance, but it may be a road distance along the road. Alternatively, the recommended route from the user's current position to the destination may be searched and used as the distance of the searched recommended route.

Subsequently, in S23, the CPU 21 determines whether or not the destination distance from the user's current position (starting point) calculated in S22 to the destination is equal to or greater than the threshold value. Here, if the destination distance is equal to or greater than the threshold value (that is, the load (cost) required for the user to visit the privilege target facility 4 corresponding to the destination is high), a coupon is distributed to the user. This is one of the privilege distribution conditions for the user, and is set for each privilege target facility 4 or each coupon as shown in FIG. Therefore, the CPU 21 reads the threshold value set in the privilege target facility 4 corresponding to the destination set by the user from the privilege information DB 9 and performs the determination process of S23.

After that, in S24, the CPU 31 transmits the distance determination result of the destination distance in S23 to the communication terminal 6 of the transmission source of the departure destination destination information. The communication terminal 6 that has received the distance determination result is informed of the received distance determination result (that is, whether or not the privilege distribution condition regarding the destination distance set in the privilege target facility 4 corresponding to the destination is satisfied) (S6). ).

Next, in S25, the CPU 21 receives the advertisement distribution condition transmitted from the communication terminal 6. The advertisement distribution conditions are set based on the user's operation, and indicate the conditions of the advertisement information that the user wants to distribute.

Subsequently, in S26, the CPU 21 selects the advertisement information to be output when the user moves to the destination, based on the departure place / destination information received in S21 and the advertisement distribution condition received in S25. The method of selecting the advertisement information in S26 will be described in detail below.

Basically, the CPU 21 selects the advertisement information related to the facility corresponding to the destination from the advertisement information stored in the advertisement information DB 8. However, it is not necessary to select all the advertisement information related to the facility corresponding to the destination as the advertisement information to be provided to the user, and when there is a large amount of advertisement information related to the facility corresponding to the destination, for example, in S25. Based on the received advertisement distribution conditions, user information (gender, age, family structure, occupation, matters of interest, etc.), user's purchase history, etc., the maximum number of advertisement information that is estimated to be highly effective for the user is limited to a predetermined number. It is desirable to select as (for example, up to 5).

Specifically, when there is advertisement information corresponding to the advertisement distribution condition received in S25, the advertisement information corresponding to the advertisement distribution condition is preferentially selected. In addition, when there is no advertisement information corresponding to the advertisement distribution condition, or when the number is small, for example, the purchase history DB10 is referred to, and when there is a purchase history of the user of the facility corresponding to the destination, the user purchases. Identify "products that the user has purchased in the past" based on the history. Further, in addition to the user's purchase history, the user's profile data and the like may be referred to to estimate "the product that the user intends to purchase" instead of "the product that the user has purchased in the past". .. The profile data collects the user's web browsing history, action history (movement history, schedule), etc. from the communication terminal 6, thereby collecting the user's "gender", "age", "family structure", "occupation", "occupation". It is the data that specifies "matters of interest". Then, cross-selling, up-selling, and down-selling are used based on the specified "product purchased by the user in the past" or "product that the user intends to purchase in the future", and the advertisement is estimated to have a high advertising effect for the user. Select information.

However, the selection of the advertisement information to be provided in S26 may be selected with respect for the wishes of the facility corresponding to the destination of the advertiser. For example, when selecting a facility corresponding to the destination of the advertiser with respect, the advertiser sets a priority for the advertisement information stored in the advertisement information DB 8 in advance. Then, in S26, a predetermined number (for example, five) of advertisement information is selected in descending order of priority.

Subsequently, in S27, the CPU 21 generates "output timing information" of the advertisement information. The "output timing information" is information indicating the content of the advertisement information to be output and the timing of outputting the advertisement information when the user moves to the destination. As the "output timing information", a route to the destination may be set and the timing for outputting the advertisement information to the route may be set, or the mileage from the departure point or the destination may be set without setting the route. The output timing may be set with respect to the remaining distance up to. Alternatively, the output timing may be set with respect to the time.

Below, as an example, "output timing information" in which the timing for outputting the advertisement information for the route to the destination is set will be described. As shown in FIG. 14, the "output timing information" is a section for outputting the advertisement information set for the route (for example, the center route) 71 to the destination (hereinafter referred to as an advertisement output target section) and an output target. Information that identifies advertising information. In the example shown in FIG. 14, the three sections 72 to 74 are the advertisement output target sections. The advertisement output target section is specified by, for example, the link ID included in the advertisement output target section and the coordinates of the start point and the end point of the advertisement output target section. Further, the advertisement output target section is associated with the advertisement information to be output in the section. For example, in the example shown in FIG. 14, "advertising information A" is output when the user moves in the section 72, "advertising information B" is output when the user moves in the section 73, and the user sets the section 74. It is set to output "advertising information C" when moving. It should be noted that which advertisement information is associated with which section may be randomly determined, or may be determined in consideration of the content of the user's personal information and advertisement information. However, it is desirable to set the output timing of the advertisement information by distributing it to some extent over the entire route so that the timing of advertising is not concentrated.

Further, when setting the output timing of the advertisement information, the load of the user's driving operation may be taken into consideration. For example, advertisement information is preferentially output in a section where the load of driving operation is small (a section traveling along a road, etc.).

Subsequently, in S28, the CPU 21 selects a coupon to be distributed to the communication terminal 6 based on the departure / destination information received in S21. Specifically, regardless of the privilege distribution conditions, all coupons to be distributed at the privilege target facility 4 corresponding to the destination are selected.

After that, in S29, the CPU 21 extracts the coupon information related to the coupon selected in S28 from the privilege information DB 9 (FIG. 4) and distributes it to the communication terminal 6 of the transmission source of the departure / destination information (the information regarding the coupon is). Only provided, not distributed). The coupon information includes a coupon ID, an image of the coupon displayed on the communication terminal 6, and a privilege distribution requirement for the coupon to be distributed. Then, the communication terminal 6 that has received the coupon information displays a list image of all the coupons to be distributed at the privilege target facility 4 corresponding to the destination on the display 38 based on the received coupon information (S11). ). However, at the time of S29, the user can only confirm the contents of the coupon to be distributed at the privilege target facility 4 corresponding to the destination, and cannot use the coupon. The coupon can be used only after it has arrived at the destination and it is determined that the privilege distribution conditions have been met, as will be described later.

Subsequently, in S30, the CPU 21 obtains the advertisement information from the user based on the current position of the user periodically acquired from the communication terminal 6 from which the departure / destination information is transmitted and the "output timing information" generated in S27. It is determined whether or not the output timing is satisfied.

For example, in S30, when the user reaches the start point of the advertisement output target section included in the "output timing information", the CPU 21 determines that the timing for outputting the advertisement information to the user is satisfied. In consideration of the communication time for acquiring the advertisement information, when the user reaches a point on the side of a predetermined distance (for example, 50 m) before the start point of the advertisement output target section, the advertisement information is transmitted to the user. It may be determined that the output timing is satisfied.

Then, when it is determined that the timing for outputting the advertisement information to the user is satisfied (S30: YES), the process proceeds to S31. On the other hand, when it is determined that the timing for outputting the advertisement information to the user is not satisfied (S30: NO), the process proceeds to S33.

In S31, the CPU 21 extracts the advertisement information determined by the communication terminal 6 that is the source of the departure / destination information that the output timing is satisfied from the advertisement information DB 8.

Subsequently, in S32, the CPU 21 transmits the advertisement information extracted in S31 to the communication terminal 6 that is the source of the departure / destination information. As a result, the advertisement information is output on the communication terminal 6 (FIGS. 11 and 12).

After that, in S33, the CPU 31 determines whether or not the user has completed the movement to the destination, that is, whether or not the user has arrived at the destination. Specifically, the current position of the user, which is periodically acquired from the communication terminal 6 of the source of the departure / destination information, is compared with the coordinates of the destination, and the communication terminal 6 of the source of the departure / destination information is compared. When the current position is within a predetermined distance (for example, within 50 m) from the destination, it is determined that the destination has been reached.

Then, when the user finishes the movement to the destination, that is, when it is determined that the user has arrived at the destination (S33: YES), the process proceeds to S34. On the other hand, when it is determined that the user continues to move to the destination, that is, the user has not arrived at the destination (S33: NO), the process returns to S30 and the advertisement information is continuously displayed. Provide.

After that, in S34, the CPU 31 reads the history of the user's current position periodically acquired from the communication terminal 6 of the transmission source of the departure place / destination information, and further performs map matching by using the map information, and the user uses the map information to perform map matching. Identify the travel route used to travel to. For example, when the user moves by train, the train route is specified as the movement route.

Next, in S35, the CPU 31 determines whether or not the coupon selected in S28, that is, all the coupons to be distributed in the privilege target facility 4 corresponding to the destination, satisfies the privilege distribution condition, and the privilege is given. Identify coupons that meet the distribution conditions. Here, the privilege distribution conditions are set in advance for each privilege target facility 4 and each coupon as shown in FIG. 4, and in the first embodiment, the privilege distribution conditions are the privilege target facilities in addition to the conditions related to the destination distance. It is a condition that the route traveled when the user moves to 4 includes a specific route specified in advance.

For example, when "○○ Peninsula Road" is set as a privilege distribution condition like the coupon "12345" shown in FIG. 4, as shown in FIG. 15, users up to the privilege target facility 4 corresponding to the destination If at least a part of the movement route 75 includes any section of the XX Peninsula Road (regardless of which section), it is determined that the privilege distribution condition is satisfied. In addition, there are coupons for which the privilege distribution conditions related to the movement route are not set, and such coupons are considered to be coupons that satisfy the privilege distribution conditions when the destination facility 4 is reached. However, basically, coupons for which privilege distribution conditions are not set (that is, coupons that users can obtain regardless of the route of travel) are coupons compared to coupons for which privilege distribution conditions are set. The benefits that can be enjoyed by using are small (low value). That is, it is possible to distribute more valuable coupons to users who are moving using the route specified for the privilege target facility 4 and are expected to have a higher load (cost) required to visit the store. Become.

Subsequently, in S36, the CPU 31 extracts the coupon information regarding the coupon satisfying the privilege distribution condition specified in S35 from the privilege information DB 9 (FIG. 4), and sends the coupon information to the communication terminal 6 of the transmission source of the departure / destination information. To deliver. The coupon information includes a coupon ID, an image of the coupon displayed on the communication terminal 6, and a privilege distribution requirement for the coupon to be distributed. Then, on the communication terminal 6 that has received the coupon information, among the coupons that are to be distributed at the privilege target facility 4 corresponding to the destination, the user particularly satisfies the privilege distribution condition and acquires the coupon based on the received coupon information. A list image of the coupons (that is, distributed and made available) is displayed on the display 38 (S16). As a result, the user can grasp the coupons that the user has acquired and can use at the destination.

As described in detail above, in the computer program executed by the facility privilege distribution system 1, the advertisement information server 3, and the advertisement information server 3 according to the first embodiment, the user's destination is the privilege target facility to which the privilege is distributed. If, the destination distance, which is the distance from the user's movement start point to the privilege target facility, is acquired (S22), and the acquired destination distance is the threshold value that is the privilege distribution condition specified for the privilege target facility. The coupon is distributed as a privilege that can be used at the privilege target facility to the users who have met the above conditions and arrived at the privilege target facility (S36). Since the content of the privilege to be distributed when the above conditions are satisfied (S29), it is possible to make the user who visits from a distance clearly understand the merit of visiting the privilege target facility in advance. As a result, it is possible to exert a high effect of attracting customers by encouraging users who have a high load required to visit the privilege target facility to visit the store, and it is possible to improve the LTV. In addition, as a condition for distributing benefits, it is also a condition that the travel route used by the user includes a specific route specified in advance, so that the load required for the user to visit the facility subject to the privilege can be grasped more accurately. By distributing the benefits, it is possible to appropriately distribute the benefits to users who have a high load required to visit the facility subject to the benefits.

[Second Embodiment]
Next, the facility privilege distribution system according to the second embodiment will be described with reference to FIGS. 16 to 18. In the following description, the same reference numerals as the configuration of the facility privilege distribution system 1 according to the first embodiment of FIGS. 1 to 15 are the same as or equivalent to the configuration of the facility privilege distribution system 1 and the like according to the first embodiment. It shows the part.

The schematic configuration of the facility privilege distribution system according to the second embodiment is almost the same as that of the facility privilege distribution system 1 according to the first embodiment. Further, various control processes are almost the same as the facility privilege distribution system 1 according to the first embodiment.
However, as the privilege distribution condition for distributing the coupon, the facility privilege distribution system 1 according to the first embodiment includes the movement route used for moving to the privilege target facility, which is the user's movement information, in addition to the condition related to the destination distance. In contrast to the condition that a specific route specified in advance is included, in the facility privilege distribution system according to the second embodiment, the transportation means used for moving to the privilege target facility, which is the movement information of the user, is used in advance. It differs from the facility privilege distribution system 1 according to the first embodiment in that it includes a designated specific means of transportation.

Subsequently, the privilege distribution processing program according to the second embodiment will be described with reference to FIGS. 16 and 17. 16 and 17 are flowcharts of the privilege distribution processing program according to the second embodiment. Here, the privilege distribution processing program is performed after a predetermined application program for providing advertisement information or coupons to the user (for example, a navigation application or a dedicated application for providing advertisement information or coupons) is started on the communication terminal 6. A program that is executed and provides the user with advertising information of the privilege target facility 4 corresponding to the user's destination as the user moves, and distributes a coupon as a privilege when the user meets the predetermined privilege distribution conditions. be. However, when the communication terminal 6 is a navigation device for an in-vehicle device, it is executed after the ACC power supply (accessory power supply) of the vehicle is turned on.

First, a privilege distribution processing program executed by the CPU 31 of the communication terminal 6 will be described with reference to FIGS. 16 and 17. Since the processing of S41 to S54 is the same as the processing of S1 to S14 of the privilege distribution processing program (FIGS. 6 and 7) according to the first embodiment, the description thereof will be omitted.

Next, in S55, the CPU 31 receives the coupon information distributed from the advertisement information server 3. Here, the coupon information received in S55 is distributed to the user, among the coupons to be distributed at the privilege target facility 4 corresponding to the destination reached by the user, especially when the user satisfies the privilege distribution condition. It will be the coupon information of the coupon. In particular, in the second embodiment, it is a condition that the transportation means used when the user moves to the privilege target facility 4 includes a specific transportation means designated in advance. Transportation methods specified as award distribution conditions include buses, taxis, private cars, trains, and walking. It is also possible to specify a more detailed means of transportation. It is also possible to specify public transportation. For example, it is possible to specify a bus or train of a specific operating company, or a bus or train of a specific route.

Next, in S56, the CPU 31 displays a list image of all the coupons acquired (that is, distributed and made available) by the user satisfying the privilege distribution condition on the display 38 based on the coupon information received in S55. Display (see FIG. 13). After that, the user can use the coupon that meets the privilege distribution conditions by using the displayed coupon image (the coupon is distributed). By referring to the display 38, the user can grasp the specific contents of the coupon that the user has acquired and can use at the destination.

Next, the privilege distribution processing program executed by the CPU 21 of the advertisement information server 3 will be described. Since the processing of S61 to S73 is the same as the processing of S21 to S33 of the privilege distribution processing program (FIGS. 6 and 7) according to the first embodiment, the description thereof will be omitted.

First, in S74, the CPU 31 identifies the moving means used by the user to move to the destination. It should be noted that which means of transportation the user used to move may be specified, for example, based on the payment information of the ticket, or may be determined based on the moving speed of the user. The moving speed can be calculated based on the transition of the position coordinates of the communication terminal 6 which is periodically acquired from the communication terminal 6. It is also possible to determine the movement by train by performing map matching processing based on the history of the user's current position and the route map included in the map information.

Next, in S75, the CPU 31 determines whether or not the coupon selected in S68, that is, all the coupons to be distributed in the privilege target facility 4 corresponding to the destination, satisfies the privilege distribution condition, and the privilege is given. Identify coupons that meet the distribution conditions. Here, the privilege distribution condition is set in advance for each coupon as shown in FIG. 4, and in the second embodiment, the privilege distribution condition is that the user moves to the privilege target facility 4 in addition to the condition related to the destination distance. It is a condition that the transportation means used at the time of the operation includes a specific transportation means specified in advance.

For example, when "train" is set as a privilege distribution condition, as shown in FIG. 18, a section for traveling by train to at least a part of the user's movement route 75 to the privilege target facility 4 corresponding to the destination. If it contains, it is judged that the privilege distribution condition is satisfied. In addition, there are coupons for which the privilege distribution conditions regarding the means of transportation are not set, and such coupons are considered to be coupons that satisfy the privilege distribution conditions when the destination facility 4 is reached. However, basically, coupons for which privilege distribution conditions are not set (that is, coupons that users can obtain regardless of the means of transportation) are coupons compared to coupons for which privilege distribution conditions are set. The benefits that can be enjoyed by using are small (low value). That is, it is possible to distribute more valuable coupons to users who are moving using the means of transportation designated for the privilege target facility 4 and are expected to have a higher load (cost) required to visit the store. It becomes.

Subsequently, in S76, the CPU 31 extracts the coupon information related to the coupon specified in S75 from the privilege information DB 9 (FIG. 4) and distributes it to the communication terminal 6 of the transmission source of the departure place / destination information. The coupon information includes a coupon ID, an image of the coupon displayed on the communication terminal 6, and a privilege distribution requirement for the coupon to be distributed. Then, on the communication terminal 6 that has received the coupon information, among the coupons that are to be distributed at the privilege target facility 4 corresponding to the destination, the user particularly satisfies the privilege distribution condition and acquires the coupon based on the received coupon information. A list image of the coupons (that is, distributed and made available) is displayed on the display 38 (S56). As a result, the user can grasp the coupons that the user has acquired and can use at the destination.

As described in detail above, in the facility privilege distribution system, the advertisement information server, and the computer program executed by the advertisement information server according to the second embodiment, when the user's destination is the privilege target facility to which the privilege is distributed. In addition, the destination distance, which is the distance from the user's movement start point to the privilege target facility, is acquired (S62), and the acquired destination distance satisfies the threshold value or more, which is the privilege distribution condition specified for the privilege target facility. The coupon is distributed as a privilege that can be used at the privilege target facility to the user who arrives at the privilege target facility (S76), while the privilege distribution condition is satisfied to the user before arriving at the privilege target facility. Since the content of the privilege to be distributed in the case is notified in advance (S69), it is possible to make the user who visits from a distance clearly understand the merit of visiting the privilege target facility in advance. As a result, it is possible to exert a high effect of attracting customers by encouraging users who have a high load required to visit the privilege target facility to visit the store, and it is possible to improve the LTV. In addition, as a condition for distributing benefits, it is also a condition that the means of transportation used by the user includes a specific means of transportation specified in advance, so that the load required for the user to visit the facility subject to the benefits can be grasped more accurately. By distributing the benefits, it is possible to appropriately distribute the benefits to users who have a high load required to visit the facility subject to the benefits.

It should be noted that the present invention is not limited to the above-described embodiment, and it goes without saying that various improvements and modifications can be made without departing from the gist of the present invention.
For example, in the first embodiment and the second embodiment, the user's destination in this movement is set based on the input operation of the user's destination, but the user's destination is set based on the user's past action history and the like. You may guess the destination and set it. For example, if a user frequently visits the same facility on the same day of the week and at the same time in the past, it can be inferred that the destination of this move is also the same facility. In addition, when moving from a facility other than the home such as a shopping mall after the evening, it is possible to presume that the home is the destination.

In addition, when distributing benefits to users by a dedicated application corresponding to a specific facility, the corresponding facility is set as the destination when the application is started without having the user input the destination. You may.

Further, in the first embodiment and the second embodiment, the timing of distributing the benefits available at the destination to the user is after the user arrives at the destination, but before the user arrives at the destination. However, if the privilege distribution conditions are met, it may be distributed.

Further, in the first embodiment and the second embodiment, one of the privilege distribution conditions is that the distance from the user's movement start point to the destination is equal to or more than a threshold value (for example, 20 km), and the purpose is from the user's movement start point. Benefits that can be used at the facility corresponding to the destination are distributed only when the distance to the ground is greater than or equal to the threshold value, but benefits are also distributed when the distance from the user's movement start point to the destination is less than the threshold value. You may. However, it is desirable that the privilege distributed in that case is a privilege having a lower value than the case where the distance from the user's movement start point to the destination is equal to or more than the threshold value. Further, the condition relating to the distance from the user's movement start point to the destination may be excluded from the privilege distribution condition (that is, the processing of S5 to S7 and S22 to S24 may be omitted). Alternatively, the conditions relating to the movement route and the movement means may be excluded from the privilege distribution conditions (that is, the processing of S34 to S35 and S74 to S75 may be omitted).

Further, in the first embodiment and the second embodiment, the coupons that can be used at the privilege target facility are listed as the privilege to be distributed to the user, but the user who visits the privilege target facility such as points and services is described. Other benefits may be used as long as they can enjoy some benefits (whether tangible or intangible).

Further, in the first embodiment and the second embodiment, in addition to the distribution of the privilege, the advertisement information is also provided in the traveling process to the destination, but the advertisement information is not provided and only the privilege is distributed. Is also good.

Further, in the first embodiment and the second embodiment, when the advertisement information server 3 determines that the output timing of the advertisement information is satisfied, the advertisement information to be output is transmitted to the communication terminal 6 each time. , When the departure / destination information is received, all the advertisement information to be output in this travel may be transmitted to the communication terminal 6 in advance.

Further, in the first embodiment and the second embodiment, an example in which the communication terminal 6 is applied to a smartphone has been described, but other types of communication are provided as long as they have a function of distributing benefits and a function of displaying advertisement information. It can also be applied to terminals. For example, it can be applied to mobile phones, tablet terminals, personal computers, navigation devices, and the like. Further, when applied to a device other than the navigation device, it can be implemented in a situation other than the user moving by car, for example, a situation where the user moves on foot.

Further, in the first embodiment and the second embodiment, the determination process of the distance to the destination in S23, the selection process of the advertisement information and coupons in S26 to S28, and the determination of whether or not the output timing of the advertisement information in S30 is satisfied. Although the advertisement information server 3 is configured to perform the processing and the determination processing as to whether or not the privilege distribution condition of S35 is satisfied, the communication terminal 6 may perform the processing. That is, the facility privilege distribution device of the present invention may be the advertisement information server 3 or the communication terminal 6.

Further, although the embodiment in which the facility privilege distribution system according to the present invention is embodied has been described above, the facility privilege distribution system can also have the following configuration, and in that case, the following effects are obtained.

For example, the first configuration is as follows.
When the destination of the user (5) is the privilege target facility (4) to which the privilege is distributed, the distance acquisition means (distance acquisition means) for acquiring the destination distance, which is the distance from the user's movement start point to the privilege target facility. 21) and the privilege of distributing the privilege available at the privilege target facility to the user who arrives at the privilege target facility when the destination distance satisfies the privilege distribution condition specified for the privilege target facility. It has a distribution means (21) and a privilege guidance means (21) that informs the user before arriving at the privilege target facility of the contents of the privilege to be distributed when the privilege distribution condition is satisfied. However, the privilege distribution condition is conditional on the destination distance being equal to or greater than the threshold value.
According to the facility privilege distribution system having the above configuration, a user who visits from a distance by informing the user before arriving at the privilege target facility of the contents of the privilege to be distributed when the privilege distribution conditions are met. However, it is possible to clearly understand the merits of visiting the privileged facility in advance. As a result, it is possible to exert a high effect of attracting customers by encouraging users who have a high load required to visit the privilege target facility to visit the store, and it is possible to improve the LTV.

The second configuration is as follows.
The privilege guidance means (21) guides the contents of the privilege as well as the privilege distribution conditions that must be satisfied for the distribution of the privilege.
According to the facility privilege distribution system having the above configuration, the privilege distribution conditions are notified in advance to the users before arriving at the privilege target facility in addition to the contents of the benefits to be distributed when the privilege distribution conditions are met. Therefore, the user can determine in advance whether or not the privilege distribution condition is satisfied. In addition, the effect of guiding the user to satisfy the privilege distribution condition can be expected.

The third configuration is as follows.
The destination distance is a straight line distance from the movement start point of the user (5) to the privilege target facility (4), or a distance along a route from the user's movement start point to the privilege target facility.
According to the facility privilege distribution system having the above configuration, it is possible to identify whether or not the user has a high load required to visit the privilege target facility based on the distance from the user's movement start point to the privilege target facility. It will be possible.

The fourth configuration is as follows.
The user (5) has a movement route acquisition means (21) for acquiring a movement route used for moving to the privilege target facility (4), and the privilege distribution condition further specifies that the movement route is specified in advance. The condition is that the route of is included.
According to the facility privilege distribution system having the above configuration, the load required for the user to visit the privilege target facility can be increased by setting the movement route used by the user to move to the privilege target facility as a condition for privilege distribution. It is possible to accurately grasp the benefits, and by distributing the benefits, it is possible to appropriately distribute the benefits to users who have a high load required to visit the facility subject to the benefits. As a result, it is possible to exert a high effect of attracting customers by encouraging users who have a high load required to visit the privilege target facility to visit the store, and it is possible to improve the LTV.

The fifth configuration is as follows.
The particular route is a toll road.
According to the facility privilege distribution system having the above configuration, the user visits the privilege target facility by making it a condition of the privilege distribution that the travel route used by the user to move to the privilege target facility is a toll road. It is possible to grasp the cost of the toll road required for the service as a load, and it is possible to appropriately distribute the benefits to users who have a high load required to visit the facility subject to the benefits by distributing the benefits. It becomes.

The sixth configuration is as follows.
The movement route acquisition means (21) has a position information acquisition means (21) for acquiring the user's position information, and the movement route acquisition means (21) map-matches the user's position information using the map information (14) to perform the movement. Identify and acquire the route.
According to the facility privilege distribution system having the above configuration, by matching the location information collected from the user with the map information, it is possible to accurately identify the movement route used by the user to move to the privilege target facility. ..

The seventh configuration is as follows.
The user (5) has a transportation means acquisition means (21) for acquiring the transportation means used for moving to the privilege target facility (4), and the privilege distribution condition further specifies that the transportation means is designated in advance. The condition is that the means of transportation of the above is included.
According to the facility privilege distribution system having the above configuration, by setting the means of transportation used by the user to move to the privilege target facility as a condition for privilege distribution, the load required for the user to visit the privilege target facility can be increased. It is possible to accurately grasp the benefits, and by distributing the benefits, it is possible to appropriately distribute the benefits to users who have a high load required to visit the facility subject to the benefits. As a result, it is possible to exert a high effect of attracting customers by encouraging users who have a high load required to visit the privilege target facility to visit the store, and it is possible to improve the LTV.

The eighth configuration is as follows.
The particular means of transportation is public transportation.
According to the facility privilege distribution system having the above configuration, the user visits the privilege target facility by making it a condition of the privilege distribution that the means of transportation used by the user to move to the privilege target facility is public transportation. Therefore, it is possible to more accurately grasp the load required for this purpose, and by distributing the benefits, it is possible to appropriately distribute the benefits to users who have a high load required to visit the facility subject to the benefits. It can also be expected to have effects such as eliminating traffic congestion on surrounding roads.

The ninth configuration is as follows.
The movement means acquisition means (21) has a position information acquisition means (21) for acquiring the user's position information, and the movement means acquisition means (21) map-matches the user's position information using the map information (14) to move the movement. Identify and acquire the means.
According to the facility privilege distribution system having the above configuration, by matching the location information collected from the user with the map information, it is possible to accurately identify the means of transportation used by the user to move to the facility subject to the privilege. ..

The tenth configuration is as follows.
The privilege distribution means (21) is more valuable to a user who arrives at the privilege target facility after satisfying the privilege distribution condition than a user who arrives at the privilege target facility without satisfying the privilege distribution condition. Distribute benefits.
According to the facility privilege distribution system having the above configuration, the privilege is distributed even if the condition of privilege distribution is not satisfied, while the privilege of high value is distributed especially when the condition of privilege distribution is satisfied. In addition to users with a high load required to visit a facility subject to benefits, it is possible to encourage users with a low load to visit the store, and it is possible to improve LTV.

The eleventh configuration is as follows.
The privilege distribution means (21) distributes the privilege that can be used at the privilege target facility (4) only on the day of distribution.
According to the facility privilege distribution system having the above configuration, by shortening the cycle of distribution and use of benefits, it is possible to increase the chances of the user visiting the facility, that is, to improve the repeat rate. .. As a result, improvement of LTV can be realized.

The twelfth configuration is as follows.
When the privilege target facility (4) targets a plurality of types of benefits, the privilege distribution conditions are specified for each of the plurality of types of benefits, and the privilege distribution means (21) satisfies the privilege distribution conditions. Distribute the benefits.
According to the facility privilege distribution system having the above configuration, when distributing a plurality of types of benefits, distribution conditions can be specified for each privilege.

1 Facility privilege distribution system 2 Advertising information provision center 3 Advertising information server 4 Benefit target facility 5 Users 6 Communication terminal 8 Advertising information DB
9 Benefit information DB
10 Purchase history DB
11 Server control ECU
13 User information DB
14 Map information DB
21 CPU
22 RAM
23 ROM
38 Display 55 Coupon display screen 56 Coupon image 65 Acquisition coupon display screen 75 Movement route

Claims (14)

When the user's destination is a privilege target facility to which the privilege is distributed, a distance acquisition means for acquiring the destination distance, which is the distance from the user's movement start point to the privilege target facility, and
A privilege distribution means for distributing benefits that can be used at the privilege target facility to users whose destination distance meets the privilege distribution conditions specified for the privilege target facility and arrives at the privilege target facility.
It has a privilege guidance means that informs the user before arriving at the privilege target facility in advance about the contents of the privilege to be distributed when the privilege distribution condition is satisfied.
The privilege distribution condition is a facility privilege distribution system provided that the destination distance is equal to or greater than a threshold value. The facility privilege distribution system according to claim 1, wherein the privilege guidance means guides not only the contents of the privilege but also the privilege distribution conditions that must be satisfied for the distribution of the privilege. The first or second claim, wherein the destination distance is a straight line distance from the user's movement start point to the privilege target facility, or a distance along a route from the user's movement start point to the privilege target facility. Facility privilege distribution system. It has a movement route acquisition means for acquiring the movement route used by the user to move to the privilege target facility.
The facility privilege distribution system according to any one of claims 1 to 3, wherein the privilege distribution condition further includes a specific route designated in advance. The facility privilege distribution system according to claim 4, wherein the specific route is a toll road. It has a location information acquisition means for acquiring the user's location information,
The facility privilege distribution system according to claim 4 or 5, wherein the movement route acquisition means identifies and acquires the movement route by map-matching the location information of the user using map information. The user has a transportation means acquisition means for acquiring the transportation means used for moving to the privilege target facility.
The facility privilege distribution system according to any one of claims 1 to 3, wherein the privilege distribution condition further includes the specific transportation means designated in advance. The facility privilege distribution system according to claim 7, wherein the specific means of transportation is public transportation. It has a location information acquisition means for acquiring the user's location information,
The facility privilege distribution system according to claim 7 or 8, wherein the transportation means acquisition means identifies and acquires the transportation means by map-matching the location information of the user using map information. The privilege distribution means distributes a privilege having a higher value to a user who arrives at the privilege target facility by satisfying the privilege distribution condition than a user who arrives at the privilege target facility without satisfying the privilege distribution condition. The facility privilege distribution system according to any one of claims 1 to 9. The facility privilege distribution system according to any one of claims 1 to 10, wherein the privilege distribution means distributes benefits that can be used at the privilege target facility only on the day of distribution. When the privilege target facility targets a plurality of types of benefits, the privilege distribution conditions are specified for each of the plurality of types of benefits.
The facility privilege distribution system according to any one of claims 1 to 11, wherein the privilege distribution means distributes a privilege satisfying the privilege distribution condition. When the user's destination is a privilege target facility to which the privilege is distributed, a distance acquisition means for acquiring the destination distance, which is the distance from the user's movement start point to the privilege target facility, and
A privilege distribution means for distributing benefits that can be used at the privilege target facility to users whose destination distance meets the privilege distribution conditions specified for the privilege target facility and arrives at the privilege target facility.
It has a privilege guidance means that informs the user before arriving at the privilege target facility in advance about the contents of the privilege to be distributed when the privilege distribution condition is satisfied.
The privilege distribution condition is a facility privilege distribution device provided that the destination distance is equal to or greater than a threshold value. Computer,
When the user's destination is a privilege target facility to which the privilege is distributed, a distance acquisition means for acquiring the destination distance, which is the distance from the user's movement start point to the privilege target facility, and
A privilege distribution means for distributing benefits that can be used at the privilege target facility to users whose destination distance meets the privilege distribution conditions specified for the privilege target facility and arrives at the privilege target facility.
A privilege guidance means that informs the user before arriving at the privilege target facility in advance about the contents of the privilege to be distributed when the privilege distribution conditions are met.
It is a computer program to make it work.
The privilege distribution condition is a computer program on condition that the destination distance is equal to or more than a threshold value.

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