JP2019179353A - Advertisement distribution device, advertisement distribution method and advertisement distribution program - Google Patents

Abstract

To provide an advertisement distribution device to optimize a benefit obtained from an affiliate advertisement.SOLUTION: An advertisement distribution device has a storage part, an acquisition part, an extraction part, a determination part and a distribution part. The storage part stores multiple pieces of page information, a keyword associated with each page information, and advertisement identification information, advertisement agreement rate information, and contingency fee unit price information of an advertisement associated with each page information. The acquisition part acquires a keyword of the object page, and the extraction part extracts a relevant page related to the object page on the basis of the keyword of the object page and the keyword of each page information. The determination part determines a combination of an advertisement whose contingency fee to be expected to earn is the highest and a page with which the advertisement is associated, on the basis of advertisement identification information, advertisement agreement rate information, and contingency fee unit price information of the relevant page, and the distribution part distributes access information of the advertisement and a page with which the advertisement is associated.SELECTED DRAWING: Figure 9

Description

  The present invention relates to an advertisement distribution device, an advertisement distribution method, and an advertisement distribution program.

  There is known a technique called advertisement distribution for distributing a performance-reward type advertisement (affiliate advertisement) placed by a product or service provider to an Internet site or the like. In advertisement distribution, for example, an image or text is displayed as an advertisement for a product or service (hereinafter referred to as a product or the like) at a predetermined position of content such as a web page. When a user browsing a web page selects an advertisement, the user can transition to a site provided by the advertiser and prompt the user to purchase a product or the like. When a user purchases a product or the like on a site provided by an advertiser, a success fee is paid to the provider of the web page.

  As a method for selecting an advertisement to be displayed on a web page, for example, a content match type advertisement is known in which an advertisement suitable for the content of the web page is displayed by comparing the content of the web page with the content of the advertisement. (For example, refer to Patent Document 1). Furthermore, a technique for selecting an advertisement having a high contract rate (conversion rate), which is a probability that a user purchases a product or the like through an advertisement, among advertisements that match the content of a web page is also known.

JP 2014-92918 A

  However, when a user visits a site provided by an advertiser by selecting an advertisement posted on a web page, whether or not the user actually purchases a product is determined not only by the type and content of the advertisement, Depends heavily on the content of the web page where the ad is placed. That is, even for the same advertisement, the contract rate of the advertisement varies greatly depending on the content of the web page on which the advertisement is posted. For example, even if the contract rate of the advertisement itself is low, if the user can be successfully guided by the content of the web page on which the advertisement is posted, the contract rate of the advertisement via the web page is high. On the other hand, even if the contract rate of the advertisement itself is high, if the user is not well guided by the content of the web page on which the advertisement is posted, the contract rate of the advertisement via the web page is low. Therefore, for example, even if an advertisement to be distributed to a web page is selected according to the contract rate of the advertisement itself, there is a possibility that the expected success fee may not be obtained depending on the content of the web page.

  The present invention has been made in view of the above circumstances, and an object thereof is to provide an advertisement distribution device, an advertisement distribution method, and an advertisement distribution program for improving the profits obtained by affiliate advertisements.

  The above object is achieved by the following means.

  The advertisement distribution device includes a storage unit, an acquisition unit, an extraction unit, a determination unit, and a distribution unit. The storage unit includes a plurality of page information respectively indicating a plurality of pages, at least one keyword associated with each page information, advertisement identification information indicating an advertisement associated with each page information, and advertisement identification The advertisement contract rate information indicating the contract rate of the advertisement indicated by the information, and the success reward unit price information indicating the success reward unit price when the advertisement is closed are stored. The acquisition unit acquires a keyword of a target page to which an advertisement is distributed. The extraction unit extracts a page related to the target page as a related page from the storage unit based on the keyword of the target page acquired by the acquisition unit and the keyword associated with each page information stored in the storage unit. . Based on the advertisement identification information, the advertisement contract rate information, and the success fee unit price information associated with the related page extracted by the extraction unit in the storage unit, the determination unit and the advertisement with the highest success fee expected to be acquired Determine the page combination with which the is associated. The distribution unit distributes access information to the page associated with the advertisement determined by the determination unit to the target page.

  The advertisement distribution method includes an acquisition step, an extraction step, a determination step, and a distribution step, and includes a plurality of page information respectively indicating a plurality of pages, at least one keyword associated with each page information, and each page information Advertising identification information indicating an advertisement associated with each of the advertising identification information, advertising completion rate information indicating an advertising closing rate indicated by the advertising identification information, and success remuneration unit price information indicating a success remuneration unit price when the advertisement is closed. It is executed in an advertisement distribution device provided with a storage unit for storing. The acquisition step acquires a keyword of a target page that is a target for distributing an advertisement. The extraction step extracts a page related to the target page as a related page from the storage unit based on the keyword of the target page acquired in the acquisition step and the keyword associated with each page information stored in the storage unit. . The determination step includes the advertisement having the highest success fee expected to be acquired and the advertisement based on the advertisement identification information, the advertisement contract rate information, and the success fee unit price information associated with the related page extracted in the extraction step in the storage unit. Determine the page combination with which the is associated. In the distribution step, access information to the page associated with the advertisement determined in the determination step is distributed as an advertisement to the target page.

  The advertisement distribution program includes a plurality of page information each indicating a plurality of pages, at least one keyword associated with each page information, advertisement identification information indicating an advertisement associated with each page information, This is executed in an advertisement distribution apparatus including a storage unit that stores advertisement contract rate information indicating the contract rate of an advertisement indicated by the identification information and success fee unit price information indicating a success fee unit price when the advertisement is closed. The advertisement distribution program is a program for causing the advertisement distribution apparatus to execute the acquisition step, the extraction step, the determination step, and the distribution step. The acquisition step acquires a keyword of a target page that is a target for distributing an advertisement. The extraction step extracts a page related to the target page as a related page from the storage unit based on the keyword of the target page acquired in the acquisition step and the keyword associated with each page information stored in the storage unit. . The determination step includes the advertisement having the highest success fee expected to be acquired and the advertisement based on the advertisement identification information, the advertisement contract rate information, and the success fee unit price information associated with the related page extracted in the extraction step in the storage unit. Determine the page combination with which the is associated. In the distribution step, access information to the page associated with the advertisement determined in the determination step is distributed as an advertisement to the target page.

  According to the advertisement distribution device of the present invention, a page related to the target page is extracted as a related page, and acquisition is expected based on the advertisement identification information, the advertisement contract rate information, and the success reward unit price information related to the related page. The combination of the advertisement with the highest success fee and the page associated with the advertisement is determined, and the access information to the page associated with the determined advertisement is distributed to the target page. In this way, affiliate ads are not simply delivered to the target page and the user is directly accessed, but the content related to the target page is included, and the user can be more effectively guided to the advertisement and concluded. It is possible to distribute an advertisement and an access route maximizing the obtained success fee to the target page in comparison with the case where the advertisement is accessed via another page having excellent content. Therefore, it is possible to improve profits obtained from affiliate advertisements.

It is a figure showing a schematic structure of an advertising distribution system concerning one embodiment of the present invention. It is a figure which shows an example of the page provided by the page provision server and displayed on a user terminal. It is a block diagram which shows schematic structure of a user terminal. It is a block diagram which shows schematic structure of a page provision server. It is a block diagram which shows schematic structure of an advertisement delivery server. It is a block diagram which shows schematic structure of an advertiser server. It is a figure which shows an example of the information memorize | stored in an advertisement delivery server. It is a flowchart which shows the procedure of the process performed in an advertisement delivery server. It is explanatory drawing for demonstrating the process performed in an advertisement delivery server. It is a figure which shows the example of calculation of the parameter | index for every access route in an advertisement delivery server.

  Hereinafter, embodiments of the present invention will be described with reference to the accompanying drawings. In the description of the drawings, the same elements are denoted by the same reference numerals, and redundant description is omitted. In addition, the dimensional ratios in the drawings are exaggerated for convenience of explanation, and may be different from the actual ratios.

<Configuration of advertisement distribution system>
FIG. 1 is a diagram showing a schematic configuration of an advertisement distribution system according to the first embodiment of the present invention. FIG. 2 is a diagram illustrating an example of a page provided by the page providing server and displayed on the user terminal.

  The advertisement distribution system according to the first embodiment is provided, for example, for distributing an affiliate advertisement to a web page or the like accessed by a user using a mobile terminal such as a smartphone or various PCs (Personal Computers).

  As shown in FIG. 1, the advertisement distribution system includes a user terminal 100, a page providing server 200, an advertisement distribution server 300, and an advertiser server 400, and each component is configured to be able to communicate with each other through a network.

  The user terminal 100 is an information terminal such as a mobile terminal such as a smartphone used by a user, a notebook PC, or a desktop PC.

  The page providing server 200 is a server that is provided by an operator of a site that provides information such as products and provides a page that can be viewed by the user terminal 100. The page providing server 200 posts an affiliate advertisement (success-reward-type advertisement) distributed from the advertisement distribution server 300 in the target page and distributes it to the user terminal 100. As shown in FIG. 2, an affiliate advertisement related to the information is posted on the target page together with information on the product or the like. Affiliate advertisements can be displayed as text or banner ads displayed as text or images on the page, header ads that are always displayed at the top of the screen regardless of page scrolling, and semi-transparent images superimposed on the page. There are various modes such as an overlay advertisement to be displayed and a full-screen advertisement to be displayed on the full screen before the page is displayed. For example, when a user who visits (views) a target page visits the advertiser's page via an affiliate advertisement and purchases the product targeted for the advertisement, the owner of the target page that posted the advertisement A reward is paid. The success fee paid by the advertiser may be paid to the owner of the target page via the administrator of the advertisement distribution server 300. At this time, the administrator of the advertisement distribution server 300 may pay the page owner an amount obtained by subtracting a predetermined fee from the success fee paid by the advertiser. In the present embodiment, for the sake of simplicity, the fee acquired by the administrator of the advertisement distribution server 300 will be omitted. In this embodiment, when a user clicks on an affiliate advertisement, the user is transitioned by selecting an access destination that is assumed to have the greatest profit, rather than immediately transitioning to a specific advertiser site. . The access destination includes, in addition to the advertiser's site, a related page on which the same affiliate advertisement is posted, a related page on which another affiliate advertisement is posted, and the like.

  The advertisement distribution server 300 is an advertisement distribution device, for example, a server operated by an affiliate service provider, and distributes and manages affiliate advertisements placed by advertisers to the page providing server 200. As described above, in the present embodiment, when the user clicks on the affiliate advertisement, it is assumed that the profit that the owner of the page can acquire is the maximum, not immediately transitioning to a specific advertiser's site. Decide the access destination and transition users. Therefore, the advertisement distribution server 300 distributes, together with the affiliate advertisement, access information for shifting the user to an access destination that is assumed to have the maximum profit that can be acquired by the page owner.

  The advertiser server 400 is a server operated by an advertiser who has posted an advertisement for a product, etc., and provides a sales page for selling the product, etc., and accepts the purchase or application of the product to be advertised on the sales page. When a user purchases a product, etc. on the sales page, the advertisement distribution server 300, the owner of the page, and the owner of other pages (related pages) visited by the user selected as access destinations are advertised by the advertiser. The success fee is paid.

  Hereinafter, each configuration will be described in detail.

<User terminal 100>
FIG. 3 is a block diagram illustrating a schematic configuration of the user terminal.

  As illustrated in FIG. 3, the user terminal 100 includes a CPU (Central Processing Unit) 110, a ROM (Read Only Memory) 120, a RAM (Random Access Memory) 130, a storage 140, a communication interface 150, and an operation display unit 160. Each component is connected to be communicable with each other via a bus 170.

  The CPU 110 performs control of the above components and various arithmetic processes according to programs recorded in the ROM 120 and the storage 140.

  The ROM 120 stores various programs and various data.

  The RAM 130 temporarily stores programs and data as a work area.

  The storage 140 stores various programs including an operating system and various data. For example, an application for accessing the page providing server 200 and the advertiser server 400 via the network is installed in the storage 140. In addition, an application for displaying a page provided by each server and transmitting input information to each server is also installed in the storage 140.

  The communication interface 150 is an interface for communicating with external devices such as the page providing server 200 and the advertiser server 400. For example, standards such as 3G and 4G for mobile phone communication, Wi-Fi (registered trademark), and the like. Standards are used.

  The operation display unit 160 is, for example, a touch panel display, displays various information, and accepts various inputs from the user.

<Page providing server 200>
FIG. 4 is a block diagram showing a schematic configuration of the page providing server.

  As illustrated in FIG. 4, the page providing server 200 includes a CPU 210, a ROM 220, a RAM 230, a storage 240, a communication interface 250, an operation unit 260, and a display unit 270. Each component is connected to be communicable with each other via a bus 280. Note that the CPU 210, the ROM 220, and the RAM 230 have the same functions as the CPU 110, the ROM 120, and the RAM 130 of the user terminal 100, and thus the description thereof is omitted to avoid duplication of explanation.

  The storage 240 stores various programs including an operating system and various data. The storage 240 is installed with a program for distributing a page of a site that provides information on products, services, etc. on the Internet or for posting an affiliate advertisement distributed from the advertisement distribution server 300 on the page. .

  The communication interface 250 is an interface for communicating with other devices, and for example, standards such as Ethernet (registered trademark), FDDI, Wi-Fi (registered trademark) are used.

  The operation unit 260 includes a pointing device such as a mouse and a keyboard, and is used for performing various inputs.

  The display unit 270 is a liquid crystal display, for example, and displays various types of information.

<Advertising server 300>
FIG. 4 is a block diagram showing a schematic configuration of the advertisement distribution server.

  As shown in FIG. 4, the advertisement distribution server 300 includes a CPU 310, a ROM 320, a RAM 330, a storage 340, a communication interface 350, an operation unit 360, and a display unit 370. Each component is connected to be communicable with each other via a bus 380. Note that the ROM 320, the RAM 330, the communication interface 350, the operation unit 360, and the display unit 370 have the same functions as the ROM 220, the RAM 230, the communication interface 250, the operation unit 260, and the display unit 270 of the page providing server 200. In order to avoid this, the explanation is omitted.

  The CPU 310 performs control of the above components and various arithmetic processes according to programs recorded in the ROM 320 and the storage 340. The CPU 310 functions as an acquisition unit, an extraction unit, a determination unit, and a distribution unit.

  The storage 340 stores various programs including an operating system and various data. The storage 340 is installed with an application for distributing and managing affiliate advertisements submitted by advertisers to each page. The storage 440 stores information for determining the access destination that is expected to have the maximum profit that the page owner can obtain and causing the user to transition. The storage 340 constitutes a storage unit. Details of the information stored in the storage 340 will be described later.

<Advertiser server 400>
FIG. 6 is a block diagram showing a schematic configuration of the advertiser server.

  As shown in FIG. 6, the advertiser server 400 includes a CPU 410, a ROM 420, a RAM 430, a storage 440, a communication interface 450, an operation unit 460 and a display unit 470. Each component is connected to be communicable with each other via a bus 480. Note that the CPU 410, ROM 420, RAM 430, storage 440, communication interface 450, operation unit 460, and display unit 470 have the same functions as the CPU 210, ROM 220, RAM 230, communication interface 250, operation unit 260, and display unit 270 of the page providing server 200. Therefore, the description is omitted to avoid duplication of explanation.

  The storage 440 stores various programs including an operating system and various data. The storage 440 stores a program for providing a page for accepting an application for a product or the like targeted for an affiliate advertisement, and a program for paying a success fee when the application is accepted.

  FIG. 7 is a diagram illustrating an example of information stored in the advertisement distribution server.

  As shown in FIG. 7, information such as page information, keywords, advertisement information, CTR (Click Through Rate), CVR (Conversion Rate), unit price, and the like are associated with the storage 340 of the advertisement distribution server 300. Is remembered.

  The page information includes identification information such as a page name and page ID, and access information to the page such as a URL.

  The keyword indicates an outline or classification of the contents included in the page, and is information set for each page. As shown in the example of FIG. 7, at least one keyword may be set for one page, and a plurality of keywords may be set for one page.

  The advertisement information includes advertisement identification information such as the name and advertisement ID of the advertisement distributed on the page, advertisement display information indicating text, image, video, etc. for display as an advertisement, and a user when an advertisement is selected. Access information such as the URL of the advertiser page to be guided is included.

  CTR is the ratio of the number of times an advertisement placed on the page is selected (clicked) out of the number of times the page is displayed (the number of impressions).

  CVR is information on the rate of completion of the advertisement. Of the number of times the advertisement is selected by the user, the target purchase result of the advertisement (conversion), such as the purchase of the product by the user, that is, the action to be paid for the result reward is performed. It is the ratio of the number of times. In addition, the number of times the page has been displayed (number of impressions) is selected as the advertisement closing rate information, and the number of times that an action on the page that resulted in the targeted outcome was performed. Percentage may be used. In this case, the advertisement contract rate information may be calculated as a value obtained by multiplying the CTR value by the CVR value.

  The unit price is information on the performance reward unit price of the advertisement paid by the advertiser. For example, the unit price is an amount paid by the advertiser every time the user contracts for a service to be advertised.

  The storage 340 stores various information other than the information shown in FIG. For example, if a user transitions from a target page to another page, then visits the advertiser page and purchases a product, the reward paid to the owner of the target page and the reward paid to the owner of the other page May be set and stored for each combination of pages. In addition, the above distribution ratio may be set not for each page combination, but may be set for each page owner combination, such as the page rank set for each page, etc. It may be set for each classification. For example, when the page rank of the target page is low and the page rank of the other page is high, the ratio of the reward may be set so that more reward is paid to the owner of the other page.

  Note that each configuration of the advertisement distribution system may include components other than the above-described components, or some of the above-described components may not be included.

<Outline of processing in advertisement distribution system>
FIG. 8 is a flowchart showing a procedure of processing executed in the advertisement distribution server. FIG. 9 is an explanatory diagram for explaining processing executed in the advertisement distribution server. FIG. 10 is a diagram illustrating a calculation example of an index for each access route in the advertisement distribution server. The process shown in the flowchart of FIG. 8 is stored as a program in the storage 340 of the advertisement distribution server 300, and is executed by the CPU 310 controlling each unit. For example, when the user operates the user terminal 100 to access the target page provided by the page providing server 200 via the network, the processing is executed to determine the content that the advertisement distribution server 300 distributes to the target page. Is done.

  First, the advertisement distribution server 300 acquires a keyword for the target page (step S101). Specifically, the advertisement distribution server 300 acquires the keyword of the target page based on the information of the target page stored in the storage 340.

  For example, a case will be described in which the page of page information “P0001” (hereinafter referred to as page “P0001” or the like) shown at the top in the information of FIG. 7 is the target page. In this case, “credit” is acquired as the keyword of the target page.

  Subsequently, the advertisement distribution server 300 extracts other pages related to the keyword of the target page as related pages (step S102). Specifically, the advertisement distribution server 300 extracts a page related to the keyword of the target page as a related page based on the keyword of the target page acquired in step S101 and the keyword information of the related page stored in the storage 340. To do. For example, the advertisement distribution server 300 may extract a page having the same or similar keyword as the keyword of the target page as a related page. Alternatively, when a keyword is classified into a plurality of categories according to a predetermined criterion, a page having a keyword of the same target page and a keyword classified into the category may be extracted as a related page.

  For example, the case where the page “P0001” shown in FIG. 7 is the target page will be described. In this case, since the keyword of the target page is “credit”, for example, page “P0002” and page “P0003” having the same “credit” as a keyword are extracted as related pages.

  Subsequently, the advertisement distribution server 300 determines an advertisement and an access route to be distributed to the target page (step S103). Specifically, the advertisement distribution server 300 distributes the advertisement and the access route to be distributed so that a predetermined index is optimized based on the information shown in FIG. 7 for the target page and the related page extracted in step S102. To decide. The predetermined index may be, for example, an assumed value of the ratio of the number of advertising contracts (the estimated number of products sold) to the number of times the target page is displayed. Alternatively, the predetermined index may be an estimated value of the amount of reward that can be acquired from the advertiser with respect to the number of impressions of the target page, or an estimated value of the ratio of reward that can be acquired by the owner of each page with respect to the number of times the target page is displayed It is good.

  Hereinafter, specific processing examples will be described with reference to FIGS. 9 and 10. 9 and 10 are diagrams for explaining an example in which the page “P0001” shown in FIG. 7 is the target page, and the pages “P0002” and “P0003” are extracted as related pages. .

  As shown in FIG. 9, R1, R2, and R3 are assumed as access routes for advertisements. The access route R1 directly changes from the target page “P0001” to the advertiser page 1 provided by the advertiser of the advertisement indicated by the advertisement information “A0001” (hereinafter referred to as the advertisement “A0001”). It is a route to do. The access route R2 is a route that transits from the page “P0001” to the advertiser page 1 via the related page “P0002”. The access route R3 is a route that transitions from the page “P0001” to the advertiser page 2 provided by the advertiser of the advertisement “A0002” via the related page “P0003”. In the advertiser pages 1 and 2, when the user selects the “apply” button and applies for the purchase of a product, the target action in the advertisement is concluded and the amount indicated as the unit price is paid by the advertiser.

  As shown in FIG. 10, the advertisement distribution server 300 uses the information shown in FIG. 7 to calculate a predetermined index for each access route, and selects an access route that provides the optimal value for the calculated index. To do.

  10A is an example in which a value obtained by multiplying a CTR value by a CVR value is calculated as a predetermined index. Thereby, the assumed value of the ratio of the number of advertisement contracts (the estimated number of sales of products etc.) to the display count of the target page can be obtained for each access route. In the example of FIG. 10A, the index of the access route R2 is the maximum and is optimal. Therefore, the advertisement distribution server 300 can determine the access route of the advertisement as the access route R2.

  In FIG. 10, (B) is an example in which a value obtained by multiplying the value calculated in (A) by the success reward unit price of each advertisement is calculated as a predetermined index. Thereby, the assumed value of the ratio of the reward amount that can be acquired from the advertiser with respect to the display count of the target page can be obtained for each access route. In the example of FIG. 10B, the index of the access route R3 is the maximum and is optimal. Therefore, the advertisement distribution server 300 can determine the access route of the advertisement as the access route R3.

  In FIG. 10, (C) is an example in which a value obtained by multiplying the value calculated in (B) by the distribution ratio of the reward amount distributed to the owner of each page is calculated as a predetermined index. Thereby, the estimated value of the ratio of the reward amount that can be acquired by the owner of each page with respect to the display count of the target page can be obtained for each access route. In the example of FIG. 10C, the index of the access route R2 is the maximum and is optimal. Therefore, the advertisement distribution server 300 can determine the access route of the advertisement as the access route R2.

  Subsequently, the advertisement distribution server 300 distributes the advertisement and access information to the target page (step S104). Specifically, the advertisement distribution server 300 distributes the advertisement information and the access information to the access route to the page providing server 200 that provides the target page based on the access route of the advertisement determined in step S103.

  As described above, according to the advertisement distribution server 300 of the present embodiment, the page related to the target page is extracted as the related page, and the advertisement identification information, the advertisement contract rate information, and the success fee unit information related to the related page are extracted. Based on this, the combination of the advertisement with the highest success fee expected to be acquired and the page associated with the advertisement is determined, and the access information to the page associated with the determined advertisement is distributed to the target page. In this way, affiliate ads are not simply delivered to the target page and the user is directly accessed, but the content related to the target page is included, and the user can be more effectively guided to the advertisement and concluded. It is possible to distribute an advertisement and an access route maximizing the obtained success fee to the target page in comparison with the case where the advertisement is accessed via another page having excellent content. Therefore, it is possible to improve profits obtained from affiliate advertisements.

  Further, when the performance distribution fee is obtained via the related page, the advertisement distribution server 300 considers the distribution ratio of the performance fee between the owner of the target page and the owner of the related page, and owns the target page. The combination of the advertisement with the highest success fee expected to be acquired by the user and the page associated with the advertisement is determined. Thereby, the profit obtained by the affiliate advertisement by the owner of the target page can be further improved.

  Further, when distributing the access information to the page to the target page, the advertisement distribution server 300 also distributes predetermined advertisement display information indicating an advertisement image or text to be displayed on the target page. This makes it possible to display advertising images and text on the target page to attract users' interests, and when users select an advertisement that they are interested in, access that increases the success fee that can be acquired more easily. You can direct users to the route.

  Further, the advertisement distribution server 300 includes a target page as a candidate extracted as a related page, and determines a combination of an advertisement with the highest success fee expected to be acquired and a page associated with the advertisement. This makes it possible to determine the access route by comparing the access from the target page via the related page with the direct access to the advertisement from the target page, so that the profit obtained from affiliate advertising can be improved more appropriately. Can do.

  In the above embodiment, the example in which the advertisement and the access route to be distributed by the advertisement distribution server 300 are determined based on information stored in advance as illustrated in FIG. 7 is not limited thereto. For example, the advertisement distribution server 300 selects a plurality of distribution candidates such as pages “P0001” to “P0003” in FIG. 7, and sequentially distributes access information to the pages of the selected distribution candidates to the target page for testing. May be performed. In this case, the advertisement distribution server 300 performs evaluation in consideration of the success fee actually obtained when each distribution candidate is distributed, and determines the combination of the advertisement with the highest success fee and the page associated with the advertisement. Can be determined. Thereby, since the advertisement and access route to be distributed can be determined while checking the actual user reaction in real time, the profit obtained by the affiliate advertisement can be improved more effectively.

  In the above embodiment, the example in which the advertisement distribution server 300 distributes a predetermined image, moving image, text, or the like as advertisement display information has been described. However, the present invention is not limited to this. For example, the advertisement distribution server 300 selects a plurality of distribution candidates such as advertisement images, videos, texts, etc., and sequentially distributes the images, videos, texts, etc. of the selected distribution candidates to the target page for testing. Also good. In this case, the advertisement distribution server 300 can evaluate the success fee actually obtained when each distribution candidate is distributed, and determine an image, a movie, a text, or the like that has the highest success fee. it can. Thereby, since it is possible to determine an effective advertisement display for the user while confirming an actual user reaction in real time, it is possible to more effectively improve profits obtained from the affiliate advertisement.

  In addition, this invention is not limited only to embodiment mentioned above, A various change can be made within a claim.

  For example, in the above-described embodiment, an example in which money is paid from an advertiser as a success fee when an advertisement is closed has been described, but the present invention is not limited to this. For example, points or electronic money values may be provided as success fees.

  In the above embodiment, an example of determining an advertisement and an access route that optimizes a success fee in consideration of a success fee unit price and a distribution ratio in addition to CTR and CVR has been described. The access route may be determined so that the advertisement contract rate is optimal without consideration. As a result, it is possible to realize the desire to improve the advertising contract rate regardless of the amount of the success fee.

  In the above-described embodiment, the example in which the access route is determined in consideration of the success fee acquired by the owner of each page has been described. However, the present invention is not limited to this. For example, the optimal access route may be determined in consideration of the fee acquired by the administrator of the advertisement distribution server 300.

  Moreover, although said embodiment demonstrated the case where the user terminal 100 was a portable terminal, it is not limited to this. The user terminal 100 may be another type of terminal such as a desktop PC or any information processing terminal.

  The means and method for performing various processes in the advertisement distribution system according to the above-described embodiment can be realized by either a dedicated hardware circuit or a programmed computer. The program may be provided by a computer-readable recording medium such as a flexible disk and a CD-ROM, or may be provided online via a network such as the Internet. In this case, the program recorded on the computer-readable recording medium is usually transferred to and stored in a storage unit such as a hard disk. The program may be provided as a single application software, or may be incorporated in the software of the device as one function of the advertisement distribution system.

100 user terminals,
110 CPU,
120 ROM,
130 RAM,
140 storage,
150 communication interface,
160 operation display section,
170 bus,
200 page serving server,
210 CPU,
220 ROM,
230 RAM,
240 storage,
250 communication interface,
260 operation unit,
270 display,
280 bus,
300 ad delivery server,
310 CPU,
320 ROM,
330 RAM,
340 storage,
350 communication interface,
360 operation unit,
370 display,
380 bus,
400 advertiser server,
410 CPU,
420 ROM,
430 RAM,
440 storage,
450 communication interface,
460 operation unit,
470 display,
480 bus.

Claims (8)

A plurality of page information each indicating a plurality of pages, at least one keyword associated with each page information, advertisement identification information indicating an advertisement associated with each page information, and the advertisement identification information A storage unit for storing advertisement completion rate information indicating a contract rate of the advertisement indicated by the information, and success unit price information indicating a success fee unit price when the advertisement is closed,
An acquisition unit that acquires keywords of the target page to which the advertisement is to be delivered,
Based on the keyword of the target page acquired by the acquisition unit and the keyword associated with the page information stored in the storage unit, a page related to the target page is set as a related page from the storage unit. An extractor for extracting;
Based on the advertisement identification information, the advertisement contract rate information, and the success reward unit price information associated with the related page extracted by the extraction unit in the storage unit, an advertisement with the highest success fee expected to be acquired and A determination unit that determines a combination of pages associated with the advertisement;
A distribution unit that distributes, to the target page, access information to a page associated with the advertisement determined by the determination unit;
An advertisement distribution apparatus. The storage unit further includes information on a distribution ratio of the success fee between the owner of the target page and the owner of the related page whose access information is distributed to the target page when the success fee is obtained. Remember,
The determining unit may determine an advertisement with the highest success fee expected to be acquired by the owner of the target page based on the advertisement identification information, the advertisement contract rate information, the success unit price information, and the information on the distribution ratio. The advertisement distribution apparatus according to claim 1, wherein a combination of pages associated with the advertisement is determined.   The determination unit selects a plurality of combinations of advertisements with high success fees expected to be acquired and pages associated with the advertisements as candidates, and sequentially distributes access information to the pages of the selected candidates to the target pages. 3. The advertisement distribution according to claim 1 or 2, wherein a combination of an advertisement having the highest success fee and a page associated with the advertisement is determined by evaluating a performance fee actually obtained in each candidate. apparatus.   The distribution unit distributes advertisement display information indicating an image or text for advertisement to be displayed on the target page when distributing the access information to the page to the target page. The advertisement distribution device according to any one of the above.   The distribution unit selects a plurality of advertisement image or text candidates, sequentially distributes advertisement display information indicating each selected candidate to the target page, and displays each candidate image or text on the target page. The advertisement distribution device according to claim 4, wherein the advertisement image or text having the highest success fee is determined by evaluating the success fee actually obtained at the time. The storage unit includes advertisement identification information indicating an advertisement associated with the target page, advertisement contract rate information indicating a contract rate of the advertisement indicated by the advertisement identification information, and a success remuneration unit price when the advertisement is contracted Further memorizing the success unit price information indicating
The determination unit includes the target page in the related page, and is expected to be acquired based on the advertisement identification information, the advertisement contract rate information, and the success reward unit price information associated with the related page in the storage unit. The advertisement delivery device according to any one of claims 1 to 5, wherein a combination of an advertisement with the highest success fee and a page associated with the advertisement is determined. A plurality of page information each indicating a plurality of pages, at least one keyword associated with each page information, advertisement identification information indicating an advertisement associated with each page information, and the advertisement identification information An advertisement executed in an advertisement distribution device including a storage unit that stores an advertisement contract rate information indicating a contract rate of the advertisement indicated by, and success reward unit price information indicating a success fee unit price when the advertisement is closed A delivery method,
An acquisition step of acquiring keywords for the target page to which the advertisement is to be delivered,
Based on the keyword of the target page acquired in the acquisition step and the keyword associated with the page information stored in the storage unit, a page related to the target page is set as a related page from the storage unit. An extraction step to extract;
Based on the advertisement identification information, the advertisement contract rate information, and the success reward unit price information associated with the related page extracted in the extraction step in the storage unit, an advertisement with the highest success reward expected to be acquired and A determination step for determining a combination of pages with which the advertisement is associated;
A distribution step of distributing access information to the page associated with the advertisement determined in the determination step as an advertisement to the target page;
An advertisement distribution method. A plurality of page information each indicating a plurality of pages, at least one keyword associated with each page information, advertisement identification information indicating an advertisement associated with each page information, and the advertisement identification information An advertisement executed in an advertisement distribution device including a storage unit that stores an advertisement contract rate information indicating a contract rate of the advertisement indicated by, and success reward unit price information indicating a success fee unit price when the advertisement is closed A distribution program,
An acquisition step of acquiring keywords for the target page to which the advertisement is to be delivered,
Based on the keyword of the target page acquired in the acquisition step and the keyword associated with the page information stored in the storage unit, a page related to the target page is set as a related page from the storage unit. An extraction step to extract;
Based on the advertisement identification information, the advertisement contract rate information, and the success reward unit price information associated with the related page extracted in the extraction step in the storage unit, an advertisement with the highest success reward expected to be acquired and A determination step for determining a combination of pages with which the advertisement is associated;
A distribution step of distributing access information to the page associated with the advertisement determined in the determination step as an advertisement to the target page;
Distribution program for causing the advertisement distribution apparatus to execute