JP2017125901A - Information providing system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To propose a novel operation method not seen in a conventional technique to digital signage.SOLUTION: Digital signage 1 includes first wireless communication means which is loaded with a beacon capable of finely setting a radio wave reaching range, and emits a beacon wave 1531 to a mobile information terminal 2 present within a desired distance. The mobile information terminal 2 such as a smart phone or the like includes second wireless communication means which receives the beacon wave 1531 and returns a response signal (9) so as to implement bi-directional communication. The digital signage 1 changes a display mode of a liquid crystal panel 181 according to the reception of the response signal (9) from the second wireless communication means, and allows the touch panel to be operated or gives points or coupons. Accordingly, when a user is present within a prescribed distance, the display mode changes, and the touch panel is allowed to be operated, or privileges such as points are given, so that the novel operation method of the digital signage can be proposed.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information providing system, and relates to an information providing system using digital signage (digital signage) as a providing medium.

  Digital signage is an advertising medium that uses digital technology for display and communication to display video and information on a flat display or projector. In recent years, small-sized advertisement media have been used as information boards at stations and airports to display guidance screens by search. In the latter case, Patent Document 1 displays advertising content in a wide viewing angle on the entire display area while the user is not operating, and when the user operates, the search content is displayed. It is shown that a part is displayed with a narrow viewing angle, and the advertising content is displayed with a wide viewing angle in the remaining part.

JP 2014-10237 A

  In the conventional digital signage that can be operated by the user, such as the above-mentioned Patent Document 1, only the touch operation is a digital signage operation method by the user.

  An object of the present invention is to provide an information providing system that proposes a new operation method of digital signage.

  The information providing system of the present invention is an information providing system including a portable information terminal possessed by a user and a digital signage capable of bidirectional communication with the portable information terminal, wherein the digital signage is Comprising a first wireless communication means for transmitting a beacon wave, the portable information terminal comprising a second wireless communication means for realizing the bidirectional communication by receiving the beacon wave and returning a response signal; The digital signage further includes display driving means for changing a display mode of the display means by receiving a response signal from the second wireless communication means.

  According to the above configuration, in a digital signage that can display desired information or the like by a user's operation, a beacon that can finely set a radio wave reachable range is mounted, and a portable information terminal that is within a desired distance And two-way communication. Specifically, the digital signage is provided with a first wireless communication means for transmitting a beacon wave, and correspondingly, the portable information terminal receives the beacon wave and returns a response signal to the bidirectional signal. Second wireless communication means for realizing communication is provided. In the digital signage, the display driving means for driving the display means changes the display mode of the display means by receiving the response signal by the second wireless communication means.

  Therefore, since the display mode changes when the user is at a predetermined distance, it is possible to propose a new operation method for digital signage that has been accepted only for the operation position of the touch panel. In addition, digital signage is only equipped with a beacon, that is, it costs little, and a beacon function smartphone or the like is used as a portable information terminal, that is, only the application program is downloaded to the portable information terminal side. This system can be realized.

  The information providing system of the present invention is an information providing system comprising a portable information terminal possessed by a user and a digital signage capable of bidirectional communication with the portable information terminal, wherein the digital signage Comprises a first wireless communication means for transmitting a beacon wave, and the portable information terminal comprises a second wireless communication means for realizing the bidirectional communication by receiving the beacon wave and returning a response signal. The digital signage further includes a touch sensor in the display unit, and further includes a control unit that allows a touch sensor operation by receiving a response signal from the second wireless communication unit.

  According to said structure, a control means accept | permits a touch sensor operation, when the user's portable information terminal within the predetermined distance is recognized by a beacon. In other words, digital signage operations are restricted to only recognized users.

  Therefore, a new digital signage operation method can be proposed.

  Furthermore, the information provision system of the present invention is an information provision system comprising a portable information terminal possessed by a user and a digital signage capable of bidirectional communication with the portable information terminal, The signage includes first wireless communication means for transmitting a beacon wave, and the portable information terminal receives the beacon wave and sends back a response signal to realize the bidirectional communication. The digital signage further comprises a privilege granting unit that grants at least one privilege of electronic money, electronic coupons or points to the portable information terminal by receiving a response signal by the second wireless communication unit. Features.

  According to said structure, when a user's portable information terminal within the predetermined distance is recognized by a beacon, the privilege granting means grants a privilege to the portable information terminal.

  Therefore, the user can be motivated to view the digital signage for the purpose of obtaining a privilege, and the effect of attracting customers can be enhanced. Thus, a new digital signage operation method can be proposed.

  Further, in the information providing system of the present invention, the privilege granting unit has a wing machine registration function for registering one portable information terminal and another portable information terminal in association with each other. The provision of a privilege and / or the provision rate of the privilege after that is increased.

  According to the above configuration, by registering a plurality of portable information terminals on the digital signage side as a wingman (friend), a new privilege is granted or the rate of granting the privilege thereafter increases.

  Therefore, it is possible to motivate the user to watch the digital signage by soliciting friends (communicators) for the purpose of obtaining a privilege, and it is possible to enhance the effect of attracting customers similar to word-of-mouth.

  Furthermore, in the information providing system of the present invention, the privilege granting means grants the privilege or increases the grant rate as the number of registered contributors increases.

  As described above, as the number of registered communicators (friends) is increased, more benefits are given, so that the effect of attracting customers due to the word of mouth or the like can be further enhanced.

  In the information providing system according to the present invention, the privilege granting means may register the application program that allows the second wireless communication means of the portable information terminal to realize the bidirectional communication (download and register as a user). The privilege is given when the application program is started or when the privilege is used.

  According to the above configuration, as the information providing system is used, more benefits can be obtained.

  Still further, in the information providing system of the present invention, the privilege granting unit gives more privilege when a plurality of portable information terminals simultaneously return the response signal.

  According to the above configuration, as the number of contributors (friends) who gather near the digital signage and receive the privilege at the same time, the more privilege can be received.

  Therefore, the effect of attracting customers at the same time can be further enhanced, which is effective for events.

  In the information providing system of the present invention, the display driving unit displays a two-dimensional barcode of an address for providing a privilege or advertisement for viewing by the user on the display unit.

  According to the above-described configuration, it is possible to easily access a privilege acquisition address or an advertisement address by simply taking a two-dimensional barcode using a so-called smartphone camera function and receiving the privilege or advertising. You can see.

  Furthermore, the information providing system of the present invention is characterized by comprising a server computer that gives a privilege to the browsed portable information terminal via the network for browsing the advertisement.

  According to said structure, a privilege will be provided if the server computer installed in the service provision company of the said information provision system, a sponsor company, etc. is accessed for advertisement browsing.

  Therefore, the type and amount of privilege can be arbitrarily set / updated on the server computer side, and the service value can be improved. It can also be used for data collection and various application developments such as questionnaires and gifts by guiding users' access using advertisements.

  In the information providing system of the present invention, the digital signage is installed at a student meeting place in an educational institution, and the display content in the display means is mainly information to be provided to the student. .

  According to the above configuration, students' meeting places in educational institutions, such as cafeterias and cafeterias, are not suitable for the installation of digital signage only for advertisements. Provide new digital signage (business model) that is beneficial to both users (students) and advertisers by providing services and lowering the threshold for installing digital signage at those locations Can do.

  Furthermore, the information providing system of the present invention includes a server computer connected to the digital signage via a network, and causes the server computer to register an address within the university unique to the student from the portable information terminal. It is characterized by.

  According to the above configuration, when digital signage is installed and information for users is displayed, the digital signage is installed in the school as described above, and digital signage is provided when providing information for students. In addition to the two-way communication with the portable information terminal, a server computer connected to the digital signage via a network is provided, and the server computer has an address on campus that is unique to the student from the portable information terminal. To register. The on-campus address is a unique e-mail address used by students to exchange school-related information, such as ~ @ unv. For example, since the information for the student is in the school, there are a wide variety of information such as cancellation guidance, alumni information, co-op information, and the like.

  Therefore, when the on-campus address of the user (student) is registered, the information for the student can be selected and provided more appropriately. Further, even if the user (student) is not near the digital signage, it is possible to provide information directly from the server computer to the portable information terminal via the Internet mail line or the like.

  The information providing system of the present invention further comprises a server computer connected to the digital signage via a network, and the image data to be displayed on the display unit by the display driving unit is distributed from the server computer. Features.

  According to said structure, various information can be provided by providing the information displayed with a digital signage from a server computer.

  Furthermore, in the information providing system of the present invention, a beacon function based on Bluetooth Low Energy (BLE, Bluetooth is a registered trademark) is used for the bidirectional communication.

  According to the above configuration, a so-called smartphone is used as the portable information terminal, and the beacon function identifies a location information of the smartphone and distributes information according to the location information (O2O (Online to Offline) ) Etc.). Using this, if the smartphone is within a predetermined range that is detected by a beacon from the digital signage, the digital signage authenticates the smartphone and enables switching of the display mode and touch sensor operation. Therefore, it does not move at home where the beacon does not reach. In addition, by so-called push distribution using the beacon function, it is possible to notify the user that a touch sensor operation or the like is possible even on the smartphone side.

  Accordingly, since the operation cannot be performed unless the registered user is in the vicinity of the digital signage, it is possible to realize a customer attracting action for collecting the users in the vicinity of the digital signage. In addition, the predetermined range can be set in three stages of about 10 meters / about several meters / about several centimeters, and information to be distributed can be divided according to the distance.

  Further, the information providing system of the present invention controls the digital signage in an information providing system configured to include a portable information terminal possessed by a user and a digital signage operated by the user, The digital signage further includes a beacon transmission unit that transmits a beacon wave including identification information of the device, and the portable information terminal is connected to the portable information terminal via a wireless communication line. A beacon receiving means for receiving a beacon wave; and a response means for transmitting an sensation signal including identification information of the received digital signage to the control means via the wireless communication line when the receiving means receives the beacon wave. And the control means performs a predetermined operation on the digital signage upon receiving the input feeling signal. And characterized in that rope.

  According to the above configuration, the digital signage that can display desired information or the like by being operated by the user is equipped with a beacon capable of finely setting a radio wave reachable range so that the portable information terminal is within a desired distance. When a beacon wave is received, the digital signage is notified through control means realized by a server computer or the like, and a predetermined operation is performed. Specifically, the digital signage is provided with a beacon transmitting means for transmitting a beacon wave, and the portable information terminal is provided with a beacon receiving means for receiving the beacon wave, and the portable information terminal is connected to a wireless communication line. The control means connected via the network enables communication with digital signage. Then, if the control means notifies the digital signage that a beacon wave has been sensed by a nearby portable information terminal, the digital signage may perform a predetermined operation such as changing the display, making a sound, or touching. To enable operation.

  Therefore, when the user is at a predetermined distance, the operation of the digital signage automatically changes, so that it is possible to propose a new digital signage operation method that has been accepted only for the operation position of the touch panel. In addition, a control means such as a server computer is installed, and the digital signage is simply equipped with a beacon, that is, it costs little, and a smartphone having a beacon function is used as a portable information terminal, that is, portable information. The system can be realized simply by downloading an application program to the terminal side.

  As described above, the information providing system of the present invention is equipped with a beacon capable of finely setting a radio wave reachable range in a digital signage that can display desired information and the like by being operated by a user, and a desired distance. The two-way communication is performed with the mobile information terminal within the range, and as a result, the display mode of the display means is changed, the touch sensor operation is allowed, and a privilege is given.

  Therefore, it is possible to propose a new operation method for digital signage that has been accepted only for the operation position of the touch panel.

It is a figure which shows the system configuration | structure of the information provision system which concerns on one Embodiment of this invention. It is a block diagram which shows an example of the electrical structure of the digital signage used for the said system. It is a block diagram which shows an example of the electrical constitution of the portable information terminal used for the said system. It is a figure which shows the system configuration | structure of the information provision system which concerns on the other embodiment of this invention. It is a flowchart for demonstrating operation | movement of embodiment shown in FIG. It is a figure which shows an example of the electronic coupon screen acquired by the portable information terminal. It is a figure which shows typically an example of the display screen in the digital signage which concerns on one Embodiment of this invention. It is a figure which shows the example of a display when the display area of the middle stage in FIG. 7 is utilized for the display of detailed information.

(Embodiment 1)
FIG. 1 is a diagram showing a system configuration of an information providing system according to an embodiment of the present invention. This system uses a digital signage (digital signage) 1 to make contact with a user, such as providing information to a user (not shown), and is a so-called so-called The user is authenticated by using the portable information terminal 2 such as a smartphone. Digital signage has traditionally been used to display a guidance screen in response to touch operations at stations, airports, museums, etc., but this embodiment has been used as a place for installing digital signage. It is assumed that it is in a school such as a university or vocational school with no examples, and a user is assumed to be a student, and information for students is provided.

  In this system, the digital signage 1 and the portable information terminal 2 are connected to a data center 6 via a line 5 such as the Internet, and the data center 6 is also connected to an advertising agency via a line 5 such as the Internet. It is configured to be connected to a service providing company 7 or a school 8 that provides a service using the digital signage 1 such as. Direct communication between the digital signage 1 and the portable information terminal 2 via Bluetooth (registered trademark) 9a and near field communication (NFC) 9b (hereinafter collectively referred to as reference numeral 9). Is also possible. Of course, one or a plurality of digital signage 1 is installed in a business establishment 4 such as a cafeteria or a cafeteria where users gather, and the portable information terminal 2 is used by many users.

  The school 8 includes the business establishment 4, but the portion indicated by reference numeral 8 in FIG. 1 represents a department where information should be transmitted to students, such as a school management department, a department, or a laboratory. It is shown separately from the signage 1 usage establishment 4. The information to be transmitted is information on class cancellations, alumni associations, co-op information, etc., which are created by an information processing terminal 81 such as a personal computer or a server computer, and are uploaded to the data center 6 as appropriate or to the service provider 7. Provided.

  The service providing company 7 performs processing such as editing and processing on the material collected by the still camera 71 and the movie camera 72 using an information processing terminal 73 such as a personal computer, creates document data, and the digital signage 1 The display contents are uploaded to the server computer 61 of the data center 6. The uploaded content is appropriately downloaded to each digital signage 1 and displayed as described later.

  As will be described later, user data obtained by touch panel operation or the like is downloaded from the digital signage 1 to the server computer 61, provided to the information processing terminal 73, and also provided to the school 8 as appropriate. Information processing such as user data and management of billing for the user office 4 is performed either by the server computer 61 or the information processing terminal 73, or by the cooperation of both.

  The digital signage 1 is configured by supporting a vertically long liquid crystal panel 181 as a display means on a floor-mounted casing 10. In the above description, the digital signage 1 is described as a network-compatible device connected to the line 5, and real-time operation and information distribution can be performed from the server computer 61 via the network. As a result, it is possible to respond quickly to sudden advertisements and announcements, as well as to easily change the content, and to fine-tune programs (advertisements and content). . However, the digital signage 1 may be a stand-alone device that is not connected to the line 5, and in that case, the display content can be updated via a storage medium such as a USB memory or an SD memory card. In this way, by providing the latest information, it is possible to distribute information such as a real-time campaign that attracts the user's interest and matches the installation location (use establishment 4).

  FIG. 2 is a block diagram illustrating an example of an electrical configuration of the digital signage 1. A touch sensor 182 is provided on the entire front surface of the liquid crystal panel 181 and is configured as a touch panel 18. The touch panel 18 and the speaker 17 are installed toward the outside of the housing 10 of the digital signage 1. By operating the touch sensor 182 of the touch panel 18, information desired by the user can be accessed.

  Inside the housing 10 are an information processing device 11 realized by a CPU, a first storage medium 12 realized by a ROM, a second storage medium 13 realized by a RAM, and a hard disk device. Auxiliary storage device 14 realized by a memory card or the like, a communication interface 151 that performs communication via the line 5, a wireless communication device 152 that performs wireless communication by near field communication (NFC) 9b, and the speaker 17 and the touch panel 18, and a bus line 19 for connecting them. The display means is not limited to the liquid crystal panel 181, and other display means such as a plasma display or an organic EL display may be used.

  The auxiliary storage device 14 stores the content downloaded from the server computer 61. The first storage medium 12 stores a basic operation program of the digital signage 1 in advance, and the second storage medium 13 stores other operation programs, information necessary for executing each operation program, a server The program downloaded from the computer 61 is stored appropriately. The information processing apparatus 11 uses the data stored in the second storage medium 13 and the auxiliary storage device 14 based on the programs stored in the first and second storage media 12 and 13 and the auxiliary storage device 14, and the liquid crystal panel 181. It functions as a display driving means for creating the display data and reads the operation of the touch sensor 182.

  FIG. 3 is a block diagram showing an example of the electrical configuration of the portable information terminal 2. The portable information terminal 2 is realized by a so-called smartphone. Therefore, a liquid crystal panel 281 as a display unit is provided on the front surface of the casing 20 of the portable information terminal 2. A speaker 27 is provided on the front upper side of the housing 20, a microphone 26 is provided on the lower side, and a camera 30 is provided on the rear side. A touch sensor 282 is provided on the entire front surface of the liquid crystal panel 281 and is configured as a touch panel 28.

  Inside the housing 20 are an information processing device 21 realized by a CPU, a first storage medium 22 realized by a ROM, a second storage medium 23 realized by a RAM, and a hard disk device. A wireless storage device that performs wireless communication by near field communication (NFC) 9b, an auxiliary storage device 24 realized by a memory card or the like, a mobile phone transceiver 251 that performs communication on a mobile phone line as the line 5 252, a wireless communication device 253 that performs wireless communication by Bluetooth (registered trademark) 9 a, and a bus line 29 that includes the microphone 26, the speaker 27, the touch panel 28, and the camera 30. Is done. The display means is not limited to the liquid crystal panel 281, and other display means such as an organic EL display may be used.

  The first storage medium 22 stores a basic operation program of the portable information terminal 2 in advance, and the second storage medium 23 stores other operation programs, information necessary for executing each operation program, and the like. Remember. The auxiliary storage device 24 appropriately stores application programs downloaded from the server computer 61. The information processing device 21 uses the data stored in the second storage medium 23 and the auxiliary storage device 24 based on the programs stored in the first and second storage media 22 and 23 and the auxiliary storage device 24, and the liquid crystal panel 281. Display data or read the operation of the touch sensor 282.

  It should be noted that in the information providing system of the present embodiment, when digital signage 1 is installed and information for a user is displayed, wireless communication using Bluetooth (registered trademark) 9a is performed on portable information terminal 2 formed of a so-called smartphone. Since a wireless communication device 253 that performs wireless communication is standardly installed, a wireless communication device 153 that performs wireless communication using Bluetooth (registered trademark) 9a is also mounted on the digital signage 1 side and used as a beacon. It is to be.

  The wireless communication device 153 and the information processing device 11 serve as first wireless communication means for transmitting the beacon wave 1531. The wireless communication device 253 and the information processing device 21 receive the beacon wave 1531 and send back a response signal. Thus, the second wireless communication means for realizing bidirectional communication is obtained. When the information processing apparatus 11 serving as the display driving unit or the control unit receives the response signal by the wireless communication device 153 and authenticates that the user is a legitimate user, the display mode of the liquid crystal panel 181 serving as the display unit is changed. And / or operation by the touch panel 18 is allowed.

  In this system, at least the student ID number and e-mail address of the user are registered (input to the user) in the server computer 61 so that the authorized user, that is, a student can be authenticated. . The student ID number is composed of, for example, a department, a department, numbers and symbols representing an entrance year, and a list of students in that year. The e-mail address is a unique e-mail address used by students to exchange school-related information such as ~ @ unv. For example, since the information for students is in the school, there are a wide variety of information such as information on class cancellations, information on alumni associations, and information on co-ops. In this way, if the on-campus address of the user (student) is registered, information for the student can be selected and provided more appropriately. Even if the user (student) is not near the digital signage 1, it is possible to provide information directly from the server computer 61 to the portable information terminal 2 via the Internet mail line (5). become.

  Here, as long as a valid student ID number and an e-mail address are assigned by the school 8, a researcher or studying abroad may be used. The user authentication may include other information other than the student ID number and the e-mail address. Furthermore, the digital signage 1 may not be operated uniformly except for students, and the information provided by the touch panel 18 may be different between students and non-students.

  As a procedure of this system, first, when a user accesses the home page of the server computer 61 from the portable information terminal 2 via the Internet line (5) and downloads an application program dedicated to the system, the information processing apparatus 21 The downloaded program is stored in the auxiliary storage device 24. When downloaded, the user activates the program as appropriate, and at the first time, information necessary for registration including the student ID number and e-mail address is input from the touch panel 28 to perform use registration. When there is a change in registration information, it will be changed as appropriate. The registration information is managed on the server computer 61 side together with an ID (telephone number, machine number, etc.) unique to the portable information terminal 2, and when the portable information terminal 2 is accessed thereafter, the presence or absence of registration is confirmed with this ID. .

  The registration information may include the student ID number and the e-mail address, and may further include items described in the student ID. For example, name, school name, department name, etc. By storing these in the auxiliary storage device 24 of the portable information terminal 2, etc., it can be used for the approval in the cafeteria (use office 4) or co-op instead of the student ID card, or used as a library admission and rental card It can also be used when using campus facilities such as parking lots and various document issuing machines.

  When the digital signage 1 is powered on, the information processing apparatus 11 uses the beacon function 1531 of Bluetooth (registered trademark) 9a Bluetooth Low Energy (BLE) from the wireless communication device 153 to beacon wave 1531. Is being sent. The beacon function is a mechanism (such as O2O (Online to Offline)) that specifies location information of the portable information terminal 2 and distributes information according to the location information. Using this, if the portable information terminal 2 is within a predetermined range detected by the beacon from the digital signage 1, the information processing apparatus 11 authenticates the portable information terminal 2 and changes the display mode of the liquid crystal panel 181. Or the touch panel 18 can be operated.

  Such display and operation switching operations may be performed by the digital signage 1, but since the registration information is referred to the server computer 61 as follows, the server computer 61 instructs the digital signage 1 side. You may make it transmit and perform.

  The reach range of the beacon wave 1531 can be set in three stages: about 10 meters / about several meters / about several centimeters. Specifically, on the portable information terminal 2 side, the information processing device 21 activates the wireless communication device 253, enters the reachable range in the reception state of Bluetooth (registered trademark) 9a, and transmits the beacon wave 1531. When received, the application program stored in the auxiliary storage device 24 is activated to allow the digital signage 1 to authenticate the portable information terminal 2 through bidirectional wireless communication. The authentication is performed by the information processing apparatus 11 inquiring the ID of the portable information terminal 2 from the communication interface 151 to the server computer 61 via the line 5. When the mobile information terminal 2 is authenticated, the information processing apparatus 11 changes the display mode of the liquid crystal panel 181 or accepts an input operation from the touch sensor 182 as described above.

  In this way, when a beacon (wireless communication device 153) capable of finely setting the radio wave reachable range is installed in the digital signage 1 and bidirectional communication is performed with the portable information terminal 2 within a desired distance (1531), and authentication can be obtained, Since the display content of the liquid crystal panel 181 is changed, it is possible to propose a new operation method of the digital signage 1 that can only accept the operation position of the touch panel 18 until now. In addition, the digital signage 1 is simply equipped with a beacon (wireless communication device 153), that is, costs are low, and a smartphone having a beacon function is used as the portable information terminal 2, that is, the portable information terminal 2 side. The system can be realized simply by downloading an application program.

  Here, the authentication may be performed not by the Bluetooth (registered trademark) 9a itself but by the near field communication (NFC) 9b. As described above, the reach range of the beacon wave 1531 can be set in three stages of about 10 meters / several meters / several centimeters, but the presence of the portable information terminal 2 in the vicinity can be set. This is because it is preferable that the reachable range is somewhat wide for detection, and that the reachable range is narrow for accurate authentication. On the other hand, a wireless communication device 252 for near field communication (NFC) 9b is also mounted on a smartphone as a standard.

  Therefore, a user who activates the nearby portable information terminal 2 with the reach of the Bluetooth (registered trademark) 9a as about 10 meters and actually operates in front of the digital signage 1 has a reach of up to 1 meter. It is preferable to use near field communication (NFC) 9b. By doing so, even if a plurality of users exist around the digital signage 1, the user who actually operates the touch panel 18 is specified. it can. In addition, since the operation cannot be performed unless the registered user is in the vicinity of the digital signage 1, it is possible to achieve a customer attracting action for collecting users in the vicinity of the digital signage 1. Furthermore, while the reach range of the beacon wave 1531 can be set only in a stepwise manner as described above, using near field communication (NFC) 9b that can arbitrarily set the communication range with the transmission power, It is also suitable for preventing malfunctions and improving recognition accuracy.

However, although the short-range wireless communication (NFC) 9b consumes less power, the reachable range is limited to about 1 m. Therefore, the near-field wireless communication (NFC) is performed by the beacon function using the Bluetooth low energy (BLE). It is preferable that the wireless communication device 252 of 9b is activated so that the operation can be surely performed. In addition, the Bluetooth low energy (BLE) beacon function has a so-called push distribution function, and by using this function, the user can operate the touch panel 18, that is, the digital signage 1 even on the smartphone side. This can be notified. Furthermore, the information to be distributed can be divided according to the reach range of the beacon wave 1531 by Bluetooth Low Energy (BLE).
(Embodiment 2)
FIG. 4 is a diagram showing a system configuration of an information providing system according to another embodiment of the present invention. This system is similar to the system shown in FIG. 1, and corresponding portions are denoted by the same reference numerals, and the description thereof is omitted. In this system, the operation as a result of authenticating the portable information terminal 2 is different as described in detail below, and the electrical configuration is similar to that shown in FIGS.

  What should be noted in this system is that the information processing device 11 of the digital signage 1 performs the above-described exchange with the information processing device 21 of the portable information terminal 2 and, when authenticated, at least one of electronic money, electronic coupons, or points. It is to grant a privilege. Therefore, the information processing apparatus 11 or the server computer 61 that manages the information processing apparatus 11 constitutes a privilege grant unit.

  FIG. 5 is a flowchart for explaining the operation of the present embodiment. As described above, the service providing company 7 produces display contents of the digital signage 1 and registers (uploads) data in the server computer 61 of the data center 6 in step S1. On the other hand, in each digital signage 1, in step S <b> 2, the application program of the present system is appropriately downloaded from the server computer 61 and the like, including the update program, and stored in the auxiliary storage device 14 or the like.

  In step S3, each digital signage 1 appropriately downloads the content uploaded to the server computer 61 according to the downloaded program, displays the content on the touch panel 18 and transmits information, and activates the wireless communication devices 152 and 153. The beacon wave 1531 is also transmitted.

  In this state, when the portable information terminal 2 on which the wireless communication device 253 is standing up enters the predetermined distance (1531), the application program on the portable information terminal 2 side is activated in step S4, and the information processing apparatus 21 is wirelessly connected. Using the communicator 252, the digital signage 1 receives a privilege such as an electronic coupon or points. The received privilege can be used in step S6.

  Coupons can be broadly classified into two types: use coupons that can be used in place of cash and discount coupons that can reduce the purchase price when purchasing goods and services. Either may be sufficient. Further, in the present embodiment, the privilege is directly given to the portable information terminal 2 from the digital signage 1 by bidirectional communication, but the digital signage 1 transmits the result of the bidirectional communication to the server computer 61. Then, the server computer 61 may authenticate the portable information terminal 2 and give a privilege to the portable information terminal 2 via the line 5. Mileage can be considered as a kind of points, and will be described as an electronic coupon as a first privilege.

  In FIG. 6, an example of the acquired electronic coupon C is shown. In this example, the digital signage 1 is installed at the student cafeteria, and the electronic coupon C is a discount coupon for set meals. When the electronic coupon C is acquired, the barcode C2 for reading with the reader 31 of the POS 3 at the cash register is displayed together with the coupon main body C1. A button C3 that is operated when the electronic coupon C is used is also displayed. These displays are realized by the information processing apparatus 21 from the data of the electronic coupon C acquired from the digital signage 1 and the application program downloaded in advance.

  When the coupon use button C3 is operated, for example, the color of the barcode C2 is changed or the contrast is improved, so that the barcode 31 is read (use of the coupon) by the reader 31 of the POS3. It becomes possible. In the electronic coupon C, as shown by the reference symbol C4 in FIG. 6, for example, an advertisement of a different type of industry is placed, or by using the advertisement, a sponsor who provides a source of discount for the electronic coupon C is recruited. May be. As a result, a new business model can be constructed. In the example of FIG. 6, the advertisement C4 is a bargain advertisement.

  In this way, when the digital signage 1 recognizes the user's portable information terminal 2 within a predetermined distance by the beacon (1531), the information processing apparatus 11 serving as the privilege granting means gives the portable information terminal 2 a privilege. (The electronic coupon C in the example of FIG. 6) gives a motivation for the student who is a user to view the digital signage 1 for the purpose of obtaining a privilege (electronic coupon C in the example of FIG. 6). It can be done and the effect of attracting customers can be enhanced. Even in this way, a new operation method of the digital signage 1 can be proposed. Further, the type and amount of privilege can be arbitrarily set / updated on the server computer 61 side, and the service value can be improved.

  Next, a case where points are given as the second privilege will be described. Examples of using points include priority reservations for job briefings, priority reservations for tickets for various events, free tickets for on-campus parking lots, and gacha functions. The gacha function can be considered as a lottery for competing for prizes prepared in advance. As the prize, a sample product or a free sample can be assumed. In this case, the portable information terminal 2 and the server computer 61 communicate via the line 5 and answer the questionnaire to advance to the lottery. Good.

  In the case of this point, various modes can be considered for the way of giving. First, registration of wingmen will be described. A wingman indicates a relationship between one portable information terminal and another portable information terminal that are mutually related. The information processing apparatus 11 as the privilege granting unit or the server computer 61 that manages the information processing apparatus 11 It has a wing machine registration function for registering a portable information terminal and another portable information terminal in association with each other. As a user's relationship in which the portable information terminal 2 possessed is registered as a wingman, a group consisting of a plurality of people, such as friends, circle activities, and the same department, can be considered.

  The information processing apparatus 11 and the server computer 61, which are privilege grant means, give a new point or increase a subsequent point grant rate when the wing machine registration is performed. Therefore, the user can solicit friends (communicators) for the purpose of obtaining points, and motivation to view the digital signage 1 can be provided, which can enhance the effect of attracting customers similar to word-of-mouth. .

  Furthermore, in that case, the information processing device 11 or the server computer 61 as the privilege granting unit gives points or increases the grant rate as the number of registered contributors increases, that is, as a group becomes larger. Also good. By doing so, the effect of attracting customers by the word of mouth or the like can be further enhanced.

  In particular, in the case of a group, the above-mentioned wing machine registration can be performed not only near the digital signage 1 but also on the server computer 61 using the line 5, in which case an arbitrary place And at any time. Therefore, when gathering in front of the digital signage 1 at the same time, it is possible to give a privilege (point). That is, the information processing apparatus 11 and the server computer 61 which are privilege provision means say that when a plurality of portable information terminals 2 return the response signal at the same time, the privilege (points) is given more. By doing so, as the number of contributors (friends) who gather near the digital signage 1 and receive the privilege at the same time, the more privilege (points) can be received, the more effective the event.

  In addition, the information processing apparatus 11 and the server computer 61, which are privilege grant means, register the mobile information terminal (download the application program and register as a user) (step S2), and the application program on the mobile information terminal 2 side At the time of activation (step S4), or when a privilege such as a coupon or a point is used (for example, when the button C3 in FIG. 6 is operated), the privilege may be given. By doing so, the user can receive more benefits as the information providing system is used.

  FIG. 7 is a front view schematically showing a display example of the digital signage 1. First, the liquid crystal panel 181 in the digital signage 1 of the present invention is used in place of a poster or the like, and is formed vertically with the housing 10 so that it can be easily attracted attention as an advertising medium and can be efficiently installed on a pillar or the like. The The liquid crystal panel 181 is an HDTV panel having, for example, 46 inches and an aspect ratio of 16: 9.

  Then, the vertically long liquid crystal panel 181 is divided and used by the information processing apparatus 11 into at least three horizontally long display areas M1, M2, and M3 including the upper, middle, and lower stages in the vertical direction. According to the inventor's experience, a vertically long panel tends to attract attention (advertising effect) as described above, but a horizontally long panel is easy for the user to confirm the display contents. This embodiment is based on such knowledge by the present inventors. Note that the horizontally long display areas M1, M2, and M3 may be configured by horizontally long liquid crystal panels, and a single panel is provided in accordance with a request for image data creation processing in the information processing apparatus 11. It is only necessary to select whether to use a division or a combination of a plurality of panels.

  In the present embodiment, the information processing apparatus 11 is provided with a title display area M4 between the upper display area M1 and the middle display area M2. In the example of FIG. 7, on the HDTV screen having an aspect ratio of 16: 9 on the liquid crystal panel 181, the title display area M4 has an aspect ratio of approximately 1: 9, and thus the upper, middle, and lower display areas M1, M2, and so on. M3 is substantially equally divided into horizontally long display areas having an aspect ratio of about 5: 9, the screen is well balanced, and is easy to see in the horizontally long display areas as described above.

  In the upper display area M1, for example, moving image content photographed by the movie camera 72 or the like is displayed, and in the title display area M4, the title of the moving image is created and displayed by the information processing terminal 73, for example. Is done. Thus, even a user who has watched (looked into) the title (content) of the moving image can be easily recognized. In the example of FIG. 7, the display area M1 shows the state of volunteer activities.

  Furthermore, in the present embodiment, the information processing apparatus 11 displays a static image in the lower display area M3 and displays a dynamic image in response to the operation of the touch sensor 182 in the middle display area M2. . In the example of FIG. 7, the static image in the lower display area M3 is a still image advertisement updated every predetermined time. The dynamic image in the middle display area M2 is a screen that can be selected and updated by a user who has been authenticated by the near field communication (NFC) 9b. In the example of FIG. 7, the icons A1 to A11 ( When referring generically, it is indicated by reference symbol A). Then, in response to the touch operation of the icons A1 to A11, the information processing apparatus 11 switches or updates the display contents of the middle display area M2, or displays the display contents in the other display areas M1, M3, and M4. , Make the display linked.

  Therefore, with typical prior art digital signage, you can only play a simple video on a landscape screen like a large screen television receiver, or simply update the full screen like a guidance screen. In the digital signage 1 of this embodiment, first, attention is paid to the vertically long liquid crystal panel 181. Next, advertisements and the like are displayed on the upper and lower horizontally long display areas M1 and M3 so that they can be easily viewed. In the area M2, useful detailed information desired by the user can be displayed on a dynamic selection / update screen. As a result, a digital signage having new convenience that has never been achieved is realized. In this embodiment, the touch sensor 182 is provided on the entire surface of the liquid crystal panel 181. However, the touch sensor 182 may be provided on at least the front surface of the middle display area M2.

  The switching and updating of the display contents of the middle display area M2 itself include deepening to a hierarchical screen and jumping to a link destination as in the case of normal icon operations. For example, when the icon A11 in FIG. 7 is selected, the display is switched to the icon display of each advertisement destination company. The page may be turned by a scroll operation or the like in a so-called smartphone, or a coordinated display may be performed on the remaining display areas M1, M3, and M4.

  In this way, the information processing apparatus 11 not only simply sends advertisements or the like to the upper and lower display areas M1 and M3 according to a predetermined schedule, but also in response to a touch sensor operation on the middle display area M2. By displaying the image of the selected content, it is possible to select and advertise advertisements that the user is interested in, which is effective. In addition, the information processing apparatus 11 can further increase the degree of attention (the effect of attracting customers) of the digital signage 1 by displaying a moving image in the upper display area M1 that is most noticeable on the vertically long liquid crystal panel 181. .

  Here, in the above-described example, the benefits such as the electronic coupon C and the points are obtained from the digital signage 1 through the near field communication (NFC) 9b after authentication by the near field communication (NFC) 9b, or It is given from the server computer 61 via the network line 5. However, only authentication by near field communication (NFC) 9b may be performed, and such a privilege may be granted by accessing the server computer 61 or an external site not participating in the system. . Moreover, not only the provision of a privilege but the information which a user desires may be provided not to the digital signage 1 but to the portable information terminal 2.

In order to provide such a privilege or information directly to the portable information terminal 2, it is necessary to guide the portable information terminal 2 to a providing site. For example, as shown in FIG. 8, the guidance can be realized by displaying an address to be accessed on the liquid crystal panel 181 of the digital signage 1 with a two-dimensional barcode M5. In the example of FIG. 8, the address of the job offer is displayed in the two-dimensional barcode M5 in the middle display area M24. The user can acquire desired information by photographing these two-dimensional barcodes M5 with the camera 30 and accessing each site. The acquired electronic coupon C and information data are stored in the auxiliary storage device 24 or the like. In the case of granting a privilege guided to such an external site, advertisement viewing can also be set as the granting condition.
(Embodiment 3)
The present embodiment can use the same configuration as in FIG. 1 and FIG. 4, and is different in that authentication of the portable information terminal 2 is performed by the server computer 61. That is, in the above-described embodiment, the information processing apparatus 11 of the digital signage 1 authenticates the portable information terminal 2 using near field communication (NFC) 9b or Bluetooth (registered trademark) 9a. In this regard, when it is difficult to set the communication distance (the reachable range, etc.), the information processing device 21 of the portable information terminal enters the reachable range of the beacon wave 1531 and receives (feels) it. By adding its own ID to the ID of 1531 and notifying the server computer 61, the server computer 61 causes the information processing apparatus 11 of the digital signage 1 to change the predetermined operation as described above, for example, display, Or to enable touch operation.

  Even in such a case, when the user is at a predetermined distance, the operation of the digital signage 1 automatically changes. Therefore, a new operation method of the digital signage 1 that has been able to accept only the operation position of the touch panel 18 so far. Can be proposed.

DESCRIPTION OF SYMBOLS 1 Digital signage 10 Case 11 Information processing apparatus 12 1st storage medium 13 2nd storage medium 14 Auxiliary storage apparatus 151 Communication interface 152,153 Wireless communication apparatus 17 Speaker 18 Touch panel 181 Liquid crystal panel 182 Touch sensor 2 Portable information terminal 20 Housing 21 Information processing device 22 First storage medium 23 Second storage medium 24 Auxiliary storage device 251 Mobile phone transceivers 252 and 253 Wireless communication device 26 Microphone 27 Speaker 28 Touch panel 281 Liquid crystal panel 282 Touch sensor 30 Camera 5 Line 6 Data Center 61 Server Computer 7 Service Provider 71 Still Camera 72 Movie Camera 73 Information Processing Terminal 8 School 81 Information Processing Terminals A1 to A11 Icon M5 Two-dimensional Bar Code

Claims (14)

An information providing system comprising a portable information terminal possessed by a user and digital signage capable of bidirectional communication with the portable information terminal,
The digital signage includes first wireless communication means for transmitting a beacon wave,
The portable information terminal includes a second wireless communication unit that realizes the bidirectional communication by receiving the beacon wave and returning a response signal.
The digital signage further comprises display driving means for changing a display mode of the display means in response to reception of a response signal by the second wireless communication means. An information providing system comprising a portable information terminal possessed by a user and digital signage capable of bidirectional communication with the portable information terminal,
The digital signage includes first wireless communication means for transmitting a beacon wave,
The portable information terminal includes a second wireless communication unit that realizes the bidirectional communication by receiving the beacon wave and returning a response signal.
The digital signage includes a touch sensor in a display unit, and further includes a control unit that allows a touch sensor operation by receiving a response signal from the second wireless communication unit. An information providing system comprising a portable information terminal possessed by a user and digital signage capable of bidirectional communication with the portable information terminal,
The digital signage includes first wireless communication means for transmitting a beacon wave,
The portable information terminal includes a second wireless communication unit that realizes the bidirectional communication by receiving the beacon wave and returning a response signal.
The digital signage further includes a privilege granting unit that grants at least one privilege of electronic money, an electronic coupon, or points to the portable information terminal by receiving a response signal from the second wireless communication unit. Information provision system.   The privilege granting means has a bureau machine registration function for registering one portable information terminal and another portable information terminal in association with each other, and by granting a wing machine registration, the additional privilege is given and / or The information providing system according to claim 3, wherein a privilege grant rate is increased.   The information providing system according to claim 4, wherein the privilege granting unit grants the privilege or increases the grant rate as the number of registered contributors increases.   The privilege granting means grants the privilege at the time of registration of an application program that causes the second wireless communication means of the portable information terminal to realize the two-way communication, when the application program is started, or when the privilege is used. The information providing system according to claim 4, wherein the information providing system is performed.   The information providing system according to claim 4, wherein the privilege granting unit grants more privilege when a plurality of portable information terminals simultaneously return the response signal.   The information providing system according to claim 1, wherein the display driving unit causes the display unit to display a two-dimensional barcode of an address for providing a privilege or advertisement for viewing by a user.   The information providing system according to claim 8, further comprising a server computer that gives a privilege to the browsed portable information terminal via the network for browsing the advertisement. In an information providing system comprising a portable information terminal possessed by a user and digital signage operated by the user,
Controlling the digital signage, further comprising a control means connected to the portable information terminal via a wireless communication line,
The digital signage comprises a beacon transmitting means for transmitting a beacon wave including identification information of the own device,
When the portable information terminal receives the beacon wave, the beacon receiving unit that receives the beacon wave, and when the receiving unit receives the beacon wave, controls the sensation signal including identification information of the received digital signage via the wireless communication line. Response means for transmitting to the means,
The control means causes the digital signage to perform a predetermined operation when receiving the sensation signal.   3. The information providing system according to claim 1, wherein the digital signage is installed at a student meeting place in an educational institution, and the display content in the display means is mainly information to be provided to the student. .   12. A server computer connected to the digital signage via a network, and causing the server computer to register an address within the university unique to the student from the portable information terminal. The information providing system according to claim 1.   2. The information provision according to claim 1, further comprising a server computer connected to the digital signage via a network, wherein the image data displayed on the display unit by the display driving unit is distributed from the server computer. system.   The information providing system according to claim 1, wherein a beacon function based on Bluetooth Low Energy is used for the bidirectional communication.

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