JP2015049546A - Promoted questionnaire program and terminal device - Google Patents

Abstract

PROBLEM TO BE SOLVED: To effectively advertise an advertisement object for a questionnaire monitor intended by a client who request advertising of the advertisement object.SOLUTION: In a terminal device, a promoted questionnaire program acquires promoted questionnaire contents including relevant questionnaire contents having relevant questionnaires related to an advertisement object, advertisement contents having an advertisement related to the advertisement object, and advertisement questionnaire contents having advertisement questionnaires related to contents of the advertisement contents, and controls a display screen to reproduce the advertisement contents and reproduces the advertisement questionnaire contents after reproducing the advertisement contents when receiving an input of answers for the relevant questionnaires, and generates answer information and transmits it to an acquisition source of the promoted questionnaire contents when receiving an input of answers for the advertisement questionnaires, as a result of reproducing the relevant questionnaire contents in the acquired promoted questionnaire contents.

Description

  The present invention relates to a promoted questionnaire program and a terminal device.

  Advertise on websites and e-mails on the Internet, one of the so-called Internet advertising technologies, a banner is attached to the WEB site, and when the banner is clicked, the advertiser's WEB site linked to the banner There is a technology that makes it move (banner advertising technology). In banner advertising technology, for example, a questionnaire monitor (audience) is targeted from the browsing history of each terminal device that browses advertisements posted on an ad network, and a banner of content that the user is interested in is displayed. Yes.

  The banner includes a type that is always displayed at the same size, and a size that normally does not get in the way and is temporarily enlarged when the mouse is on (expanded advertisement). Also, the banner is a type that is displayed side by side with the WEB page opened by the user (for example, in the lower corner of the display screen), or a type that is displayed so as to cover other content such as an expanding advertisement (floating). Advertising).

  Conventionally, an action of downloading a predetermined application or purchasing a product on a WEB page where a click is made by clicking an advertisement (reward advertisement) displayed on a member-based WEB site, etc. In the event that is made, the advertiser pays the performance reward to the founder of the WEB site of the membership system and grants benefits such as points that can be used on the WEB site of the membership system to the member who clicks on the reward advertisement There was technology to do (reward advertising technology). Such reward advertisements are often used as boost advertisements for the purpose of, for example, causing a user's mobile terminal device to download a specific application such as a game.

  Conventionally, there has been a technology for conducting market research using the Internet, called Internet research (net research). Internet research has the advantage of being able to collect a large number of responses in a short period of time, and has been widely used in recent years.

  In Internet research, a research company that receives a request from a client or the like sends a mail containing information related to a questionnaire about impressions related to the company's products to a questionnaire monitor registered in advance. The questionnaire monitor writes a reply or comment to the questionnaire described in the received mail and returns it, or writes a reply or comment on a questionnaire displayed on a predetermined WEB page accessed according to the mail. The research company aggregates and analyzes the answers and comments written in the questionnaire, and reports the aggregation results and analysis results to the client. In Internet research, benefits such as points and cash vouchers are provided from a research company to a questionnaire monitor that answers a questionnaire.

JP 2001-249915 A

  However, the conventional technique using the banner advertisement technique described above has a problem that the amount of information that can be displayed in the banner is small and it is difficult to sufficiently advertise the target product or service. In addition, the conventional technology using the banner advertisement technology described above displays a banner on a limited display screen in a portable terminal device such as a smartphone along with a WEB page opened by the user. However, there is a problem that the display area of information that the user wants to browse is reduced.

  In addition, the conventional technology using the banner advertisement technology described above causes the user to feel troublesome because a banner is displayed regardless of the user's intention as the user browses the WEB page. There was a problem that sometimes. Further, in the conventional technique using the above-described banner advertisement technique, for example, an expanding advertisement has a tendency to run skillfully, and there is a problem that a burden on a questionnaire monitor (contact burden) in contact with the expanding advertisement is large.

  In addition, the conventional technology using the above-described banner advertising technology has an ad network between the user and the advertiser, and is based on certain conditions based on advertisements posted on the ad network and browsing history of the WEB site. Since the banner is displayed on the terminal device of the matching user, there is a problem that the advertiser cannot select the advertisement distribution destination.

  In addition, the conventional technology using the above-described banner advertising technology advertises a banner based on an advertisement posted on an ad network, a browsing history of a WEB site, or the like, so the advertiser originally does not intend it (it seems not preferable) ) A banner requested by the advertiser may be displayed as the contents of the WEB site are browsed, which may damage the value of the advertisement or the brand.

  In addition, users do not browse advertisements or web sites for products or services that they are really interested in, but conventional techniques using the above-mentioned banner advertisement technology include advertisements and web site browsing history, etc. Because the banner is advertised based on, there is a problem that it is difficult to target the users who are really interested in advertising and it is difficult to fully demonstrate the effects of advertising .

  In addition, in the conventional technology using the above-described reward advertisement technology, both the advertisement publisher and the questionnaire monitor often understand that the reward advertisement is a boost advertisement. Since the promotion of application downloads and the survey monitor browse rewarded advertisements for the purpose of “acquisition of points and other benefits”, the reliability of information (user attributes) collected through rewarded advertisements is low. There was a problem.

  For this reason, the conventional technique using the reward advertisement technique has a problem that the reward advertisement cannot be used as a pure targeting medium. Since pure targeting is not possible, the conventional technology using the above-described reward advertising technology has a problem that it is difficult to develop measures according to the relationship and state between the advertiser or the brand to be advertised and the questionnaire monitor.

  The present invention is a promoted questionnaire program that can effectively advertise the advertising object to the questionnaire monitor intended by the client who requests the advertisement of the advertising object in order to solve the above-mentioned problems caused by the prior art. And it aims at providing a terminal device.

  In addition, in order to eliminate the above-described problems caused by the prior art, the present invention can be applied to a questionnaire monitor intended by a client who requests the advertisement of the advertisement object without placing a burden on the questionnaire monitor. An object is to provide a promoted questionnaire program and a terminal device that can be effectively advertised.

  In order to solve the above-described problems and achieve the object, a promoted questionnaire program according to the present invention includes a display control unit that controls display contents of a display screen, and an input unit that receives an operation input. A promoted questionnaire including related questionnaire content including a related questionnaire related to an advertising object, advertising content including an advertisement related to the advertising object, and advertising questionnaire content including an advertising questionnaire related to the content of the advertising content on a computer Obtaining content, controlling the display screen by the display control means according to the input operation by the input unit, playing the related questionnaire content in the acquired promoted questionnaire content, the result of playing the related questionnaire content, The input unit When an input of an answer to the related questionnaire is received, the display control unit controls the display screen to reproduce the advertising content, and after the advertising content is reproduced, the display control unit controls the display screen. The advertisement questionnaire content is reproduced, and when the answer to the advertisement questionnaire is received by the input unit as a result of reproducing the advertisement questionnaire content, the answer to the related questionnaire and the advertisement questionnaire and the input of the answer Response information including at least one of the identification information of the promoted questionnaire content and the identification information of the questionnaire monitor reproduced on the computer device that has received the response, and the generated response information is used as the acquisition source of the promoted questionnaire content Transmitting, characterized in that to execute the process.

  In addition, a terminal device according to the present invention includes a display control unit that controls display content of a display screen, an input unit that receives an operation input, related questionnaire content including a related questionnaire related to an advertising target, and an advertisement related to the advertising target. And a promotional questionnaire content including an advertising questionnaire related to the contents of the advertising content, and a display screen is displayed by the display control unit in response to an input operation by the input unit. When the control unit reproduces the related questionnaire content in the acquired promoted questionnaire content and receives the answer to the related questionnaire by the input unit as a result of reproducing the related questionnaire content, the display control unit Control the display screen After reproducing the advertisement content and reproducing the advertisement content, the display control unit controls the display screen to reproduce the advertisement questionnaire content, and as a result of reproducing the advertisement questionnaire content, the input unit causes the advertisement questionnaire to be reproduced. At least one of the answers to the related questionnaire and the advertisement questionnaire, and the identification information of the promoted questionnaire content or the identification information of the questionnaire monitor reproduced on the computer device that has received the input of the answer. And a control unit that transmits the generated response information to the acquisition source of the promoted questionnaire content.

  According to the promoted questionnaire program and the terminal device according to the present invention, there is an effect that the advertising target can be effectively advertised to the questionnaire monitor intended by the client who requests the advertising of the advertising target.

  Further, according to the promoted questionnaire program and the terminal device according to the present invention, the advertising target is effectively applied to the questionnaire monitor intended by the client who requests the advertising of the advertising object without imposing a burden on the questionnaire monitor. The effect is that it can be advertised.

FIG. 1 is an explanatory diagram showing a system configuration of a questionnaire system according to an embodiment of the present invention. FIG. 2A is an explanatory diagram illustrating an example of a hardware configuration of a computer device that realizes a server in the questionnaire system according to the embodiment of the present invention. FIG. 2B is an explanatory diagram illustrating an example of a hardware configuration of a smartphone that realizes the terminal device in the questionnaire system according to the embodiment of the present invention. FIG. 3A is an explanatory diagram illustrating an example of a content management database. FIG. 3B is an explanatory diagram illustrating an example of an attribute database. FIG. 3C is an explanatory diagram illustrating an example of a delivery date / time database. FIG. 4 is a block diagram showing a functional configuration of the terminal device in the questionnaire system according to the embodiment of the present invention. FIG. 5A is an explanatory diagram (part 1) illustrating an example of a display screen displayed by the terminal device. FIG. 5B is an explanatory diagram (part 2) illustrating an example of a display screen displayed by the terminal device. FIG. 5C is an explanatory diagram (part 3) illustrating an example of a display screen displayed by the terminal device. FIG. 5D is an explanatory diagram (part 4) illustrating an example of a display screen displayed by the terminal device. FIG. 6A is an explanatory diagram (part 5) illustrating an example of a display screen displayed by the terminal device. FIG. 6B is an explanatory diagram (part 6) illustrating an example of a display screen displayed by the terminal device. FIG. 7 is a flowchart showing a processing procedure of the terminal device in the questionnaire system according to the embodiment of the present invention.

  Exemplary embodiments of a promoted questionnaire program and a terminal device according to the present invention will be described below in detail with reference to the accompanying drawings.

  First, the configuration of the questionnaire system according to the embodiment of the present invention will be described. FIG. 1 is an explanatory diagram showing a system configuration of a questionnaire system according to an embodiment of the present invention.

  In FIG. 1, a questionnaire system 100 according to an embodiment of the present invention includes a server 110 and a plurality of terminal devices 120. The server 110 and each terminal device 120 are connected via a network 140 such as the Internet so that they can communicate with each other.

  The server 110 is managed by an operator (administrator) of the questionnaire system 100 according to the embodiment of the present invention. The server 110 can be realized by a general-purpose computer device such as a personal computer (see FIG. 2A). The terminal device 120 can be realized by, for example, a portable computer device (mobile terminal device) called a smartphone (see FIG. 2B).

(Hardware configuration of server 110)
FIG. 2A is an explanatory diagram showing an example of a hardware configuration of a computer device that implements the server 110 in the questionnaire system 100 according to the embodiment of the present invention. In FIG. 2A, the computer device that implements the server 110 includes a CPU 211, a ROM 212, a RAM 213, an HDD 214, an HD 215, and a network interface (I / F) 216. Moreover, each part 211-216 with which the computer apparatus which implement | achieves the server 110 in the questionnaire system 100 of embodiment concerning this invention is provided is connected with the bus | bath 210, respectively.

  The CPU 211 controls the entire computer device that implements the server 110. The ROM 212 stores programs such as a boot program. The RAM 213 is used as a work area for the CPU 211. The HDD 214 controls reading / writing of data with respect to the HD 215 according to the control of the CPU 211. The HD 215 stores data written under the control of the HDD 214. The HD 215 stores various databases such as a teaching material database and a subscriber database.

  The network I / F 216 is connected to a network 140 such as the Internet, and is connected to an external device such as the terminal device 120 via the network 140. The network I / F 216 controls an interface between the network 140 and the inside of the computer device that realizes the server 110, and controls data input / output between the computer device that realizes the server 110 and an external device.

(Hardware configuration of terminal device 120)
FIG. 2B is an explanatory diagram illustrating an example of a hardware configuration of a smartphone that realizes the terminal device 120 in the questionnaire system 100 according to the embodiment of the present invention. In FIG. 2B, a smartphone that realizes the terminal device 120 includes a CPU 221, a ROM 222, a RAM 223, a memory 224, a network I / F 225, a display 226, a touch panel 227, a microphone 228, a speaker 229, and a camera 230. And. Moreover, each part 221-230 with which the smart phone which implement | achieves the terminal device 120 in the questionnaire system 100 of embodiment concerning this invention is provided is respectively connected by the bus | bath 220. FIG.

  The CPU 221 controls the entire terminal device 120. The ROM 222 stores programs such as a boot program. The RAM 223 is used as a work area for the CPU 221. The network I / F 225 controls data input / output with an external device such as the server 110 connected to the network 140 via the network 140 such as the Internet.

  The display 226 displays an icon indicating a menu executable by the terminal device 120, for example. The display 226 can be realized mainly by, for example, a liquid crystal display or an organic EL (Electro-Luminescence) display.

  The touch panel 227 is stacked on the display 226 and outputs a signal corresponding to the operation position to the CPU 221. As the touch panel 227, various known methods such as a resistive film method, a capacitance method, an acoustic pulse recognition method, an ultrasonic surface acoustic wave method, an infrared light shielding method, and an image recognition method can be used.

  The microphone 228 performs analog / digital conversion on the voice of a speaker input as analog data, and generates digital audio data. For example, when the reading menu is executed, the speaker 229 performs digital / analog conversion of digital audio data and outputs audio by energizing a coil in the speaker cone based on the analog audio data.

  The camera 230 captures an imaging target by operating the touch panel 227 and generates image data. The generated image data is stored in the RAM 223 or the like. The network I / F 225 is connected to a network 140 such as the Internet and controls an interface between the network 140 and the inside of a smartphone that realizes the user terminal device 120.

  The terminal device 120 is installed with the promoted questionnaire program (social reward application) according to the embodiment of the present invention. The promoted questionnaire program can be downloaded to the terminal device 120 by accessing the server from the terminal device 120 via a network such as the Internet and performing a predetermined input operation on the terminal device 120.

(Database)
Next, various databases in the questionnaire system 100 according to the embodiment of the present invention will be described. The server includes a content management database (see FIG. 3A), an attribute database (see FIG. 3B), a delivery date / time database (see FIG. 3C), a content database (not shown), and a point management database (not shown). Equipped with various databases. Various databases can be provided in a storage medium such as the HD 215 provided in the computer device that implements the server 110, for example.

(Content management database)
FIG. 3A is an explanatory diagram illustrating an example of a content management database. In FIG. 3A, the content management database 310 stores information related to the answerable frame in association with each identification information of the promoted questionnaire content.

  The identification information of the promoted questionnaire content is information unique to the promoted questionnaire content, and can be realized by any information set by the administrator of the questionnaire system. The answer possible frame indicates the upper limit of the number of responses from the questionnaire monitor desired by the client who promotes the promoted questionnaire content for each promoted questionnaire content.

  The upper limit of the number of answers indicated by the answerable frame is an arbitrary number designated by the client or the like, and is stored in the content management database 310 by the administrator of the questionnaire system 100 or the like. In the content management database 310, the upper limit of the number of answers indicated by the answerable frame is not limited to that stored by the administrator of the questionnaire system 100. For example, the client uses a network such as the Internet using an arbitrary terminal device. It may be stored by accessing the server 110 via the client and designating an arbitrary number by the client.

  In addition, the content management database 310 stores, for each piece of identification information, the difference (remaining number) between the upper limit of the number of answers indicated by the answerable frame and the number of actually answered answers. When the remaining number becomes 0 (zero), the server 110 stops the distribution of the corresponding promoted questionnaire content.

  The content management database 310 stores the promoted questionnaire content for each identification information. The promoted questionnaire content is created by, for example, a client who requests the manager of the questionnaire system 100 to promote the promoted questionnaire content, and is stored by the administrator of the questionnaire system 100.

  The promoted questionnaire content includes related questionnaire content, advertising content, and questionnaire content. The related questionnaire content includes a related questionnaire related to the advertising target. The advertising target is an arbitrary one for the purpose of improving recognition and raising interest, and can be realized by, for example, a product, a service, an event, a principle / a claim, and the like.

  The related questionnaire can be realized by, for example, a questionnaire that asks about the degree of awareness of the advertising object, a questionnaire that asks about the level of interest in the advertising object, a questionnaire that asks about the purchase intention of the questionnaire monitor for the advertising object, and the like. The related questionnaire content includes question content and answer input content.

  For example, by playing back related questionnaire content, the question content can include text data that asks the questionnaire monitor whether or not the questionnaire monitor is interested in the advertisement target and the level of interest. It can be realized by data). The response content requests the questionnaire monitor to input an answer to the question made to the questionnaire monitor in the question content, and also includes text data, an image (still image, video Any of these may be realized.

  One related questionnaire content may be included for each promoted questionnaire content, or a plurality of related questionnaire contents may be included. The related questionnaire content of this embodiment is composed of first related questionnaire content and second related questionnaire content. Each of the first related questionnaire content and the second related questionnaire content is composed of question content and answer input content.

  The advertising content includes advertising related to the advertising target. Promotional content is realized by, for example, image data (which may be either a still image or a movie), text data, audio data, etc., for the purpose of improving awareness of the advertising target and raising interest in the advertising target. can do.

  The advertisement questionnaire content includes an advertisement questionnaire related to the contents of the advertisement content. The advertisement questionnaire content can be realized by, for example, image data (which may be either a still image or a moving image) data, text data, voice data, or the like including a questionnaire asking the contents of the advertisement content.

  In addition, for example, the advertisement questionnaire content is an image (still image or video) that includes a questionnaire that asks any content among the contents of the advertisement content, such as the product name, service name, place name, catch phrase, etc. that appeared in the advertisement content. It may be realized by data, text data, voice data, or the like.

  In addition, for example, a questionnaire that asks more deeply about the degree of awareness of the advertising target, and the purchase motivation of the questionnaire monitor for the advertising target changes before and after the advertising content is played, compared to the related questionnaire. You may implement | achieve by the image (it may be either a still image or a moving image) data, text data, audio | voice data, etc. containing the questionnaire which asks whether it is high.

  The promoted questionnaire content can cause a “priming effect” on the questionnaire monitor by viewing the promoted questionnaire content and answering each questionnaire included in the promoted questionnaire content. The priming effect is an effect in which the related questionnaire content (primer) preceding the promotional content promotes the promotion and awareness of the subsequent promotional content (promotional target, target), and is caused by the promoted questionnaire content that produces the priming effect. As a psychological effect, it is possible to raise the interest of the questionnaire monitor for the advertising target step by step. Due to the priming effect, the advertisement of the advertisement object to the questionnaire monitor can be performed latently (unconsciously).

  Specifically, in the embodiment according to the present invention, the first related content in the promoted questionnaire content raises the interest of the questionnaire monitor for the advertising target, and the second related content increases the interest of the questionnaire monitor for the advertising target. It can be increased at once. Then, by raising the interest of the questionnaire monitor for the advertising target, by viewing the promotional content (LP), the interest of the questionnaire monitor for the advertising target is surely aroused, and the advertising target is recognized and penetrated to the questionnaire monitor. be able to.

  The promoted questionnaire content according to the embodiment of the present invention allows the first related content, the second related content, and the advertising content (LP) to be viewed in sequence, and the questionnaire in each related content is sequentially answered, thereby “questionnaire”. It has the feature that it can raise the interest of the monitor gradually (gradually). In addition, the promoted questionnaire content according to the embodiment of the present invention can “reprint” the object of advertisement to the questionnaire monitor by causing the advertisement questionnaire content to be answered after the advertisement content (LP). By conducting a questionnaire (promotional questionnaire, question) related to the advertising object (product or service) advertised by viewing the advertising content (LP), the advertising object is reminded and remembered (stored). )be able to.

  Each of the promoted questionnaire contents using the “priming effect” can be configured in accordance with either a “swelling type” or a “drop type”. Specifically, for example, first related content (hereinafter referred to as “Q1” as appropriate), second related content (hereinafter referred to as “Q2” as appropriate), advertising content (hereinafter referred to as “LP” as appropriate) and advertising. By adjusting the content of each content of the questionnaire content (hereinafter referred to as “Q3” as appropriate), it is possible to configure the promoted questionnaire content in accordance with either the “pumping type” or the “head type” method.

(Raised type)
For example, the “sounding-up” type of promoted questionnaire content is given to the questionnaire monitor as “Oh” in Q1 and “Oh!” In Q2. Later, the advertisement object (product or service) can be shown in LP, and then the advertisement object can be imprinted again in Q3 ”.

(Drop type)
For example, the drop-type promoted questionnaire content is given to the questionnaire monitor as “Fun” (I think, think) in Q1 and “Eh?” (I think, think) in Q2. , The advertisement object (product or service) can be shown in LP, and then the advertisement object can be imprinted again in Q3.

  As a more specific example, a description will be given of promoted questionnaire content in the case where a certain vegetable is targeted for promotion and an advertisement for the certain vegetable is performed in accordance with a “live-up” method. In Q1 of such promoted questionnaire content, for example, “In Italy in the 19th century, there seemed to be vegetables that would make women beautiful when they were eaten. It is said that the production of this vegetable has been prohibited. "

  Then, in Q2 of the promoted questionnaire content based on such a “swelling type” method, for example, “This vegetable will be released in Japan this time”. As a result, the questionnaire monitor interested in the advertising object (a certain vegetable) thinks that it is “Oh” by Q1 and can indicate that the certain vegetable can be obtained, and can be made to think “Oh!”.

  After that, in the LP of Promoted Questionnaire Content in line with such a “live-up” method, a detailed explanation of a certain vegetable (production area, ingredients, usage, cooking method, storage method, etc.) is given, and in Q3 You can conduct a questionnaire to confirm your intention to purchase.

  As a more specific example, a description will be given of a promoted questionnaire content in a case where a certain vegetable is targeted for promotion and an advertisement for the certain vegetable is performed in accordance with a “drop-type” technique. In such a promoted questionnaire content, for example, first, in Q1, “Do you know this vegetable?” Simply confirms the degree of recognition of a certain vegetable. And in Q2, “This is a vegetable that was banned by the king because it was a conflict in Italy in the 19th century.” The content should make the monitor think “Eh?”.

  After that, in the LP of the promoted questionnaire content according to the “head type” method, a detailed explanation of a certain vegetable is provided in the same manner as the promoted questionnaire content according to the above “uplift type” method. (Background, place of production, ingredients, usage, cooking method, storage method, etc.) can be conducted, and a questionnaire can be conducted to confirm the intention of purchase in Q3.

  Q3 (promotional questionnaire content) is preferably configured for the purpose of anchoring effect, that is, reprinting and penetration, of the product or service to be advertised with respect to the questionnaire monitor by being viewed on the questionnaire monitor. Q3 (advertisement questionnaire content) is preferably a questionnaire (question) that can be answered by viewing LP (advertisement content), for example.

  Specifically, for example, if the target of promotion is “new vegetables scheduled to be imported to Japan in the future,” Q3 (advertisement questionnaire content) should be the content that asks the name of the vegetable and the planned release date. Can do. Thereby, it is possible to infiltrate and memorize the recognition of the product (or service) to be advertised (advertised) to the questionnaire monitor. Then, by allowing the questionnaire monitor to perceive and memorize the recognition of the product (or service) to be advertised (advertised), future consumption behavior of the questionnaire monitor that can become a customer in the future can be evoked.

  The permeation and storage of the product (or service) subject to advertisement (advertisement) to the questionnaire monitor can be more reliably realized by viewing the LP immediately before the Q3 questionnaire is conducted. That is, in the above example, immediately before the Q3 questionnaire is conducted, by asking the name of the vegetable and the planned release date, the perception of the product targeted for the advertisement (advertisement) is infiltrated and memorized. The effect of arousing future consumption behavior can be obtained with certainty.

  In the questionnaire system 100 according to the embodiment of the present invention, by adjusting the contents of LP and Q3 in the promoted questionnaire content, the answer to the questionnaire by Q3 is directed in the direction intended by the questioner (client), or To a certain extent. For example, if Q3 is a question “Please enter a letter corresponding to □ of“ SO □ P ””, if the content of the LP to be viewed immediately before Q3 is “meal of topic”, The answer to the questionnaire of Q3 is that “□ = U”, that is, if the character expressing the word “SOUP” is the character requested as the answer to the questionnaire, the answer of the questionnaire monitor can be induced.

  Also, for example, even if Q3 is a question “Please enter the letter corresponding to □ of“ SO □ P ””, the content of the LP to be viewed immediately before Q3 is “Hand wash / hygiene If the topic is “Topic”, the answer to the questionnaire in Q3 is “□ = A”, that is, the letter that expresses the word “SOAP” is the letter that is requested as the answer to the questionnaire. can do.

  As described above, in the questionnaire system 100 according to the embodiment of the present invention, by adjusting the contents of LP and Q3 in the promoted questionnaire content, the characteristic of the brain of the questionnaire monitor is utilized, and the “questionnaire monitor” ). “Biasing the questionnaire monitor” is “normally avoided” in conventional questionnaire techniques and methods, but in the questionnaire system 100 according to the embodiment of the present invention, , Darefully, “by giving a bias to the questionnaire monitor”, it is possible to effectively advertise the advertising object to the questionnaire monitor (imprinting, permeation of recognition, and memory).

  The promoted questionnaire content of this embodiment is configured by combining the contents of Q1, Q2, LP, and Q3 so as to be viewed in the order of Q1, Q2, LP, and Q3. In this way, by constructing the promoted questionnaire content in which two questionnaires of Q1 and Q2 are performed before the LP is viewed, the LP is viewed, and then the Q3 is viewed and the questionnaire is performed. According to the questionnaire system 100 of this embodiment, the various effects described above can be obtained effectively in a short time.

  In addition, even in the “uplifting” promoted questionnaire content that aims to obtain the effect of “Oh” → “Oh!”, The “head” that aims to obtain the effect of “Fun” → “Eh?” In “type” promoted questionnaire contents, Q1, Q2, LP, and Q3 contents are combined and viewed in the order of Q1, Q2, LP, and Q3, thereby reducing the intended effect. It can be obtained effectively in time. That is, it can be said that using the promoted questionnaire content in the questionnaire system 100 according to the embodiment of the present invention is an optimal method for obtaining the above-described effect in a short time.

  The content management database 310 stores information on the number of points obtained by answering each promoted questionnaire content for each piece of identification information of the promoted questionnaire content. Further, in the content management database 310, for each identification information of the promoted questionnaire content, when one questionnaire monitor that has responded to the promoted questionnaire content designates another questionnaire monitor that responds to the promoted questionnaire content. In addition, information relating to a privilege (first privilege) provided to the one questionnaire monitor is stored.

  In the questionnaire system 100 of this embodiment, one questionnaire monitor that answers the promoted questionnaire content designates another questionnaire monitor that answers the promoted questionnaire content, and another designated questionnaire monitor is requested. Accordingly, there is a rule that provides a benefit (first privilege) to a questionnaire monitor (one questionnaire monitor) that has already answered a questionnaire when responding to a promoted questionnaire content.

  This rule can be notified to the questionnaire monitor in which the promoted questionnaire program (social reward application) is installed at the time of installation. Alternatively, this rule may be notified by displaying a message on the terminal device of the one questionnaire monitor when providing the first privilege to the one questionnaire monitor that has answered the promoted questionnaire content. . The privilege provided to one questionnaire monitor (first privilege) is, for example, a coin for acquiring a challenge right to the privilege (second privilege) to which points are added (pseudo currency that is valid in the system, etc.) ) Can be realized.

  In the questionnaire system 100 of this embodiment, a predetermined number of coins (pseudo-currency) are provided when another questionnaire monitor that has requested an answer to the questionnaire using the promoted questionnaire content responds to the request. A rule is set that allows the user to automatically participate in a privilege (second privilege) to which points are added by accumulating points.

  The content management database 310 stores the promoted questionnaire content for attribute collection in addition to the promoted questionnaire content received from the client for the promotion. The promoted questionnaire content for attribute collection includes a questionnaire for obtaining the attributes of the questionnaire monitor registered in the questionnaire system, and is created by the administrator of the questionnaire system. The attribute obtained by answering the promoted questionnaire content for attribute collection is stored in the attribute database (see FIG. 3B).

(Attribute database)
FIG. 3B is an explanatory diagram illustrating an example of an attribute database. In FIG. 3B, the attribute database 320 stores information relating to attributes for each identification information of the questionnaire monitor. The identification information of the questionnaire monitor is information unique to the questionnaire monitor, and can be realized by arbitrary information set by the administrator of the questionnaire system.

  Specifically, the identification information of the questionnaire monitor can be realized by, for example, a serial number downloaded from the promoted questionnaire program. The identification information of the questionnaire monitor is not associated with information that can directly identify the questionnaire monitor, such as the name and address of the questionnaire monitor. The information on the attribute can be constituted by information on the basic attribute and information on the interest, for example.

  The basic attributes can be represented by information indicating the characteristics and history of the questionnaire monitor, such as sex, date of birth (including age or age), blood type, etc. of the questionnaire monitor. The basic attributes can be represented by information indicating the social status and social relationship of the questionnaire monitor, such as occupation, business type, and organization scale. In addition, the basic attribute can be represented by information indicating the presence / absence of a driver's license and the type (model, performance, etc.) of the terminal device 120 such as a smartphone that is owned.

  The basic attributes can be represented by information indicating the living environment, such as, for example, unmarried, presence / absence of children, cohabitation, dwelling, presence / absence of pets, and types of pets being bred. The basic attribute can be expressed by information indicating economic power, such as individual annual income or household annual income.

  The interest attribute is, for example, information that can be used to infer the field in which the questionnaire monitor is interested or interested, and specifically includes information on fashion and beauty, information on food (food) and drink (drink), etc. It can be expressed by. Interest attributes include, for example, questionnaire monitor hobbies, events that participated or planned to participate in the past, information related to sports, information related to travel, information related to education, information related to life such as pets and life stages, and other computers and entertainment , Business, finance, housing, and information about automobiles (including ordinary cars and motorbikes).

  Information regarding attributes in the attribute database 320 is appropriately updated based on information regarding the responses to the promoted questionnaire content transmitted by the server 110 to the terminal device of the questionnaire monitor registered in the questionnaire system 100. The promoted questionnaire content transmitted by the server 110 to the terminal device of the questionnaire monitor registered in the questionnaire system 100 is not limited to the promoted questionnaire content that has received a request for advertisement from the client.

  The information related to the attributes stored in the attribute database 320 is not limited to the information directly storing the contents of the answers to the promoted questionnaire contents. For example, when a questionnaire included in the promoted questionnaire content is a content that requests an answer in a natural sentence, the server 110 analyzes the answer in a natural sentence by natural language technology (natural language processing, NLP: Natural Language Processing), Information corresponding to the attribute may be extracted based on the analysis result, and the extracted information may be stored in the attribute database 320 as information related to the attribute.

  In NLP, for example, morphological analysis is performed, and sentences written in natural language are divided into morpheme strings using a dictionary or word list accompanied by information such as grammar rules and parts of speech of the target language. Determine the part of speech. In NLP, for example, syntax analysis is performed to interpret a sentence composed of words and phrases according to a defined grammar, thereby clarifying the structure of the sentence. In NLP, for example, processing for resolving ambiguity of meanings is performed, indication targets such as pronouns and directives are estimated, and anaphora analysis that complements omitted noun phrases (zero pronouns) is performed. To do. Since NLP is a known technique, description thereof is omitted.

  In the questionnaire system 100 according to the embodiment of the present invention, by using the NLP, the server 110 automatically updates the attribute information self-reported (registered) by the questionnaire monitor, so-called “attribute feedback” is performed. Can do. A specific example of attribute feedback will be described. Here, for example, attribute feedback of a certain questionnaire monitor (hereinafter referred to as “questionnaire monitor X”) whose attributes are initially registered as “the favorite fruit is“ banana ”” will be described.

  In the questionnaire system 100, regarding the questionnaire monitor X, various questionnaire results conducted after the questionnaire monitor X replied that “the favorite fruit is“ banana ”” are analyzed using NLP or the like. As a result of the analysis, if a tendency that can be judged that the fruit that the questionnaire monitor X likes is not “banana” but “mandarin orange” (vector tendency), an answer with the same tendency as the vector tendency is obtained. Every time, the tendency value (vector value) of the vector is added.

  A vector value relating to a vector tendency (for example, “I like bananas”) different from the vector tendency (for example, “I like bananas”) related to the attribute information self-reported (registered) is determined in advance. When the threshold value is exceeded, the self-reported (registered) attribute information “favorite fruit is“ banana ”” is updated to new attribute information “favorite fruit is“ mandarin orange ””.

  In addition, for example, when registering attribute information, the result of analyzing various questionnaire results by NLP etc. for a question that was positive for a certain event, “This person (questionnaire monitor) When a negative trend vector is found, the registered attribute information “positive for a certain event” is automatically changed to the attribute information “negative for a certain event”. You may make it update automatically.

  As described above, in the questionnaire system 100 according to the embodiment of the present invention, the attribute information of the questionnaire monitor based on the answer to each questionnaire by the promoted questionnaire content is analyzed using the NLP, and based on the analysis result. The attribute information already registered in the attribute database 320 can be updated with new attribute information. As a result, even if the answer to the questionnaire monitor is inappropriate, or when the preference or thought of the questionnaire monitor changes over time, the attribute information is always adapted to the preference and thought of the questionnaire monitor. It can be stored in the attribute database 320.

  Thus, according to the stored contents in the attribute database 320, the promoted questionnaire content can be distributed to a questionnaire monitor suitable for each promoted questionnaire content. In addition, as a result, for each promoted questionnaire content, the promoted questionnaire content related to the advertising target is compared to the questionnaire monitor that has responded and the questionnaire monitor that stores the same attribute information as the questionnaire monitor that has responded. Can be continuously distributed and contacted with the advertising object.

  Each time the server 110 receives an answer to the distributed promoted questionnaire content, the server 110 appropriately updates information on the attribute stored in the attribute database 320. Thereby, the precision of the targeting performed based on the information regarding the attribute memorize | stored in the attribute database 320 can be improved continuously.

(Delivery date database)
FIG. 3C is an explanatory diagram illustrating an example of a delivery date / time database. In FIG. 3C, the distribution date / time database 330 stores the distribution date / time of the promoted questionnaire content for each promoted questionnaire content (which may be identification information of the promoted questionnaire content).

  In the distribution date / time database 330 shown in FIG. 3C, the distribution date is defined in the vertical direction (column) and the distribution time zone in the horizontal direction (row). In the distribution date / time database 330 shown in FIG. 3C, the distribution date / time of each promoted questionnaire content is defined by the date arranged in the vertical direction (column), and distributed by the time arranged in the horizontal direction (row). Time is specified.

(Other databases)
The server 110 includes an answer record database not shown. The response record database relates to the number of responses requested from other survey monitors for each survey monitor, the number of responses to the survey requested for responses, the response rate indicating the ratio of the number of responses requested and the number of responses, etc. Associate and store information. The response record database may store information on the handle name set by the questionnaire monitor for each questionnaire monitor.

  The server 110 also includes a point management database (not shown). The point management database stores information relating to the number of points provided to the questionnaire monitor that can be identified by the identification information of the questionnaire monitor in association with the identification information of the questionnaire monitor. The point management database stores information related to the second benefit such as the number of coins provided when answering the promoted questionnaire content for each identification information of the questionnaire monitor. The number of points, the number of coins, and the like are appropriately updated according to the response status to the promoted questionnaire content by the questionnaire monitor.

(Functional configuration of terminal device 120)
Next, a functional configuration of the terminal device 120 in the questionnaire system 100 according to the embodiment of the present invention will be described. FIG. 4 is a block diagram showing a functional configuration of the terminal device 120 in the questionnaire system 100 according to the embodiment of the present invention.

  4, the functional configuration of the terminal device 120 in the questionnaire system 100 according to the embodiment of the present invention is realized by an acquisition unit 421, a display unit 422, an input unit 423, a control unit 424, a storage unit 425, and a transmission unit 426. can do. The acquisition unit 421 acquires promoted questionnaire content. The storage unit 425 stores the promoted questionnaire content acquired by the acquisition unit 421 or the URL of the promoted questionnaire content.

  When the promoted questionnaire content destined for the own device (terminal device 120) is delivered from the server 110, the acquiring unit 421 receives the promoted questionnaire content and acquires the corresponding promoted questionnaire content. be able to. The acquisition unit 421 can be realized by, for example, the network I / F 225 included in the smartphone that realizes the terminal device 120.

  The display unit 422 includes a display screen. The display unit 422 can be realized by, for example, the display 226 included in the smartphone that implements the terminal device 120. The input unit 423 receives an operation input from the questionnaire monitor. The input unit 423 can be realized by, for example, the touch panel 227 included in the smartphone that realizes the terminal device 120.

  The control unit 424 includes a display control unit 424a and a generation unit 424b. The control unit 424 controls the display screen in the display unit 422 by the display control unit 424a in accordance with the input operation received in the input unit 423, and reproduces the related questionnaire content in the promoted questionnaire content acquired by the acquisition unit 421. . The questionnaire monitor performs an input operation on the input unit 423 according to the related questionnaire displayed on the display screen by reproducing the related questionnaire content by the display control unit 424a and inputs an answer to the related questionnaire for the operation of the questionnaire system. To do.

  When the input to the related questionnaire is received by the input unit 423 as a result of reproducing the related questionnaire content, the control unit 424 determines whether there is another related questionnaire content included in the promoted questionnaire content being reproduced. When there is another related questionnaire content, the control unit 424 reproduces the other related questionnaire content.

  Each time the related questionnaire is displayed on the display screen by playing the related questionnaire content by the display control unit 424a, the questionnaire monitor performs an input operation on the input unit 423 according to the related questionnaire. Enter an answer to a related questionnaire. The control unit 424 sequentially reproduces the related questionnaire contents included in the promoted questionnaire content until the reproduction of all the related questionnaire contents included in the promoted questionnaire content being reproduced is completed.

  When the input of the answer to the related questionnaire is received by the input unit 423 as a result of playing back the related questionnaire content, the control unit 424 controls the display screen of the display unit 422 by the display control unit 424a to play the advertising content. . Prior to the reproduction of the advertising content, the control unit 424 displays a display screen (see reference numeral 524 in FIG. 5B) that requests input of an instruction as to whether or not to instruct the reproduction of the advertising content.

  In operation of the questionnaire system 100, the questionnaire monitor performs an input operation for instructing reproduction of advertising content according to the display content on the display screen. The control unit 424 reproduces the advertisement content when receiving an input operation for instructing the reproduction of the advertisement content.

  After reproducing the advertising content, the control unit 424 controls the display screen on the display unit 422 by the display control unit 424a to reproduce the advertising questionnaire content. The control unit 424 reproduces the advertisement questionnaire content after the advertisement content. In the operation of the questionnaire system, the questionnaire monitor performs an input operation on the input unit 423 according to the advertisement questionnaire displayed on the display screen by reproducing the advertisement questionnaire content by the display control unit 424a, and inputs an answer to the advertisement questionnaire. To do.

  As a result of reproducing the advertisement questionnaire content, the control unit 424 generates answer information when the input unit 423 receives an input of an answer to the advertisement questionnaire. The answer information includes the answer to the related questionnaire and the advertisement questionnaire received earlier, and at least one of the identification information of the promoted questionnaire content reproduced on the computer apparatus that has received the input of the answer or the identification information of the computer apparatus. .

  When the response information is generated, the control unit 424 controls the transmission unit 426 to transmit the response information to the server 110 that is the acquisition source of the promoted questionnaire content. The transmission unit 426 can be realized by, for example, the network I / F 225 included in the smartphone that implements the terminal device 120.

  When the server 110 receives the answer information transmitted from the terminal device 120, the server 110 specifies an attribute based on the received answer information, and updates the attribute database 320 based on the specified attribute. Thereby, the precision of the targeting performed based on the information regarding the attribute memorize | stored in the attribute database 320 can be improved continuously.

  Further, when the server 110 receives the response information transmitted from the terminal device 120, the server 110 transmits the response information transmitted to the questionnaire monitor that is a user of the terminal device 120 as a transmission source of the response information. Performs processing that provides a set number of points. For example, in the point management database, the control unit 424 performs a process of providing points by adding a corresponding number of points to the number of points stored in association with the identification information of the questionnaire monitor.

(Processing flow in the questionnaire system 100)
Next, the flow of processing in the questionnaire system 100 according to the embodiment of the present invention will be described. In the questionnaire system 100 according to the embodiment of the present invention, first, input of information related to the most basic attribute of the questionnaire monitor is accepted from the terminal device of the questionnaire monitor registered in the questionnaire system 100.

  Information on the most basic attributes of the questionnaire monitor can be part of the basic attributes, for example. Specifically, the information on the most basic attributes of the questionnaire monitor can be realized by, for example, information on the sex of the questionnaire monitor, the age, or the area where the questionnaire monitor resides.

  The information regarding the most basic attribute of the questionnaire monitor that is input by the questionnaire monitor when registering in the questionnaire system 100 may be only one piece of information such as only the sex or age of the questionnaire monitor. . Thereby, the burden of the questionnaire monitor concerning initial setting can be reduced.

  In the questionnaire system 100 according to the embodiment of the present invention, as described above, the attribute database 320 stores a plurality of basic attributes and a plurality of interest attributes for each identification information of the questionnaire monitor. It is not preferable to register all the information related to all attributes stored in the attribute database 320 at a time when the use of the questionnaire system 100 is started in consideration of the burden on the questionnaire monitor. Specifically, for example, registering all the information related to all attributes stored in the attribute database 320 at once when the use of the questionnaire system 100 is started, requires more time and labor for the questionnaire monitor for registration. This is not preferable because it increases the burden on the questionnaire monitor. In other words, if there is a large amount of information that requires input (registration) to the questionnaire monitor when using the questionnaire system 100, the questionnaire monitor may refrain from using the questionnaire system 100 itself.

  On the other hand, in the questionnaire system 100 according to the embodiment of the present invention, only simple attribute information is surveyed at the start of use of the questionnaire system 100, and other attribute information is subsequently promoted. It can be acquired based on the answers to each questionnaire distributed in the questionnaire content. In this case, the attribute information is analyzed based on the answer to each questionnaire, and the attribute database 320 is updated based on the analysis result.

  In this way, at the start of the use of the questionnaire system 100, only simple attribute information is surveyed, and the attribute database 320 is appropriately set based on the responses to each questionnaire distributed after being mixed with the promoted questionnaire content distributed thereafter. By updating, it is possible to acquire accurate attribute information of each questionnaire monitor without making the questionnaire monitor conscious. Thus, the promoted questionnaire content can be distributed to a questionnaire monitor suitable for each promoted questionnaire content.

  The server 110 accepts input of information related to the most basic attributes of the questionnaire monitor from the terminal device 120 of the questionnaire monitor, and then sequentially proceeds to the questionnaire monitor terminal device 120 for promoted questionnaire content for attribute collection. To deliver. The server 110 determines, for example, a time zone (high response prediction time zone) when it is determined that the questionnaire monitor has a high probability of answering based on the time (registration time) when the information about the most basic attribute of the questionnaire monitor is received. ) To distribute the promoted questionnaire content for attribute collection.

  For example, when the registration time is between 7:30 am and 8:30 am, the server 110 determines that the commuting time zone is the high response predicted time zone, and sets the attribute as a general commuting time zone. Distribute promoted questionnaire content for collection. Alternatively, for example, when the server 110 determines that the commuting time zone is the high response predicted time zone, the promoted questionnaire content for attribute collection at a time slightly earlier (about 30 minutes to 1 hour) than the commuting time zone. May be delivered.

  In addition, for example, when the registration time is between 12:00 pm and 1:00 pm, the server 110 determines that the lunch break time period is the high response prediction time slot, and the general lunch break time is determined. Deliver promoted questionnaire content for attribute collection during the time period. Alternatively, for example, if the server 110 determines that the lunch break time period is a high-response prediction time slot, the server 110 may collect attributes at a slightly earlier time (about 30 minutes to 1 hour) than the general lunch break time slot. Promoted questionnaire content may be distributed.

  Thus, for each questionnaire monitor, the promoted questionnaire content that matches the attribute of the questionnaire monitor can be distributed in a time zone suitable for the lifestyle rhythm of the questionnaire monitor. Thereby, it is possible to secure a high response rate to the distributed promoted questionnaire content.

  Thus, by downloading the promoted questionnaire program according to the embodiment of the present invention, it is recognized that many points can be provided without imposing a burden on the questionnaire monitor. Increase the number of downloads and availability of the promoted questionnaire program.

  The server 110 adjusts the distribution amount and distribution time zone of the above-described attribute collection promoted questionnaire content according to the distribution amount and distribution time zone of the promoted questionnaire content requested by the client. For example, for a questionnaire monitor terminal device 120 having a large number of planned distributions of promoted questionnaire content requested by the client, the attribute collection promotion is performed more than the questionnaire monitor terminal device 120 having a small number of distribution schedules. Reduce the distribution frequency of Ted questionnaire content.

  On the other hand, for the terminal device 120 of the questionnaire monitor for which the planned number of distributions of the promoted questionnaire content requested by the client is small, the attribute collection promotion is performed more than the terminal device 120 of the questionnaire monitor for which the number of distributions is large. Increase the distribution frequency of Ted questionnaire contents. As a result, it is recognized that many points are provided by downloading the promoted questionnaire program according to the embodiment of the present invention to all the questionnaire monitors, and the promotion of the embodiment according to the present invention is realized. It is possible to increase the number of downloaded Ted questionnaire programs and the operating rate (reproduction rate of promoted questionnaire contents).

  The terminal device 120 is obtained by receiving the promoted questionnaire content distributed with the own device as the destination. As described above, the promoted questionnaire program according to the embodiment of the present invention is downloaded to each terminal device 120 registered in the questionnaire system 100 in advance.

  When the promoted questionnaire program receives the promoted questionnaire content distributed from the server 110, the promoted questionnaire program performs reception notification indicating that the promoted questionnaire content has been received. Specifically, the promoted questionnaire program performs reception notification by, for example, changing the color of the icon of the promoted questionnaire program displayed on the display screen on the terminal device 120. Or, specifically, the promoted questionnaire program may perform reception notification by, for example, displaying a message indicating that the promoted questionnaire content has been received on the display screen in the terminal device 120.

  By making such a reception notification, a push notification can be sent to the questionnaire monitor, and the questionnaire monitor receives the promoted questionnaire content to the questionnaire monitor without actively acting on the terminal device. You can be notified. As a result, it is possible to facilitate the reproduction of the promoted questionnaire content at the timing intended by the administrator or client of the questionnaire system 100.

(Display screen example)
Next, an example of a display screen displayed by the terminal device 120 in which the promoted questionnaire program according to the embodiment of the present invention is installed will be described. 5A, 5B, 5C, and 5D are explanatory diagrams illustrating display screen examples displayed by the terminal device 120. FIG.

  5A, the display screen 511 is displayed on the display 226 of the terminal device 120 when a promoted questionnaire program (social reward application) is activated and specific promoted questionnaire content is designated. If multiple promoted questionnaire contents have been acquired between the time of launching the last promoted questionnaire program (social reward application) and the next launch, the questionnaire monitor will display the From this, one promoted questionnaire content to be reproduced is designated.

  The display screen 511 displays content related to benefits provided to the questionnaire monitor (target questionnaire monitor). Specifically, the display screen 511 displays content related to a privilege provided to a questionnaire monitor (target questionnaire monitor) that answers a questionnaire included in the designated promoted questionnaire content. The display screen 511 indicates that 30 points are provided.

  The provided privilege displays the number of points provided to the target questionnaire monitor by answering the questionnaire included in the promoted questionnaire content for each promoted questionnaire content. The display screen 511 is reproduced on the display 226 for a predetermined time.

  The display screen 512 is displayed on the display 226 of the terminal device 120 after the display screen 511 is reproduced. The display screen 512 is displayed on the display 226 of the terminal device 120 when playing back the first related questionnaire content among the two related questionnaire contents included in the promoted questionnaire content of this embodiment. Further, the display screen 512 is displayed on the display 226 of the terminal device 120 when the question content of the first related questionnaire content is reproduced.

  The promoted questionnaire content shown on the display screen 512 is screened in advance based on distribution conditions such as “pick up 10,000 people who distribute this advertisement” and “users interested in toys in the world”. The screening results have been sent to the targeted questionnaire monitor. Thus, in the questionnaire system 100, first, “screening” is performed (prior to the distribution of the relevant promoted questionnaire content), and the promoted questionnaire content corresponding to the questionnaire monitor in accordance with the distribution condition by the client is obtained. Has been delivered.

  The display screen 513 is displayed on the display 226 of the terminal device 120 when the answer input content of the first related questionnaire content is reproduced. The answer input content is reproduced after the question content is reproduced. Specifically, the display screen 513 lists and displays a plurality of answer candidates. In operation, the questionnaire monitor selects an answer candidate that is the same as (or closest to) its own answer from among the displayed answer candidates.

  In this way, a plurality of answer candidates are listed and displayed, and by inputting an answer by selecting an appropriate answer candidate from the plurality of answer candidates, it is possible to input an answer with a small number of taps. it can. Thereby, it is possible to reduce the burden on the questionnaire monitor when answering the questionnaire.

  The display screen 513 displays an answer form guidance mark 513a indicating that the screen prompts input of an answer. The display screen 513 displays an answer form guide mark 513a which is a symbol (single answer mark) indicating that an answer is selected (single answer) by selecting one answer candidate from among a plurality of answer candidates.

  The display screen 514 is displayed on the display 226 of the terminal device 120 in the middle of switching from the display screen 513 to another display screen (see reference numeral 521 in FIG. 5B). The display screen 514 is displayed on the display 226 of the terminal device 120 when the selection of one answer candidate from a plurality of answer candidates displayed on the display screen 513 is accepted. As shown in the display screen 514, the display screen 513 is switched from the display screen 513 to the display screen 521 by sliding the display screen 513 on the display screen 521 (turning pages).

  5B, the display screens 521 and 522 are displayed on the display 226 of the terminal device 120 when the selection of one answer candidate from the plurality of answer candidates displayed on the display screen 513 is accepted. The display screens 521 and 522 are displayed on the display 226 of the terminal device 120 when the question content of the second related questionnaire content among the two related questionnaire contents included in the promoted questionnaire content of this embodiment is reproduced. Is displayed.

  The related questionnaire based on the second related questionnaire content is similar to the related questionnaire based on the first related questionnaire content, for example, a questionnaire that asks about the degree of awareness of the advertising target, a questionnaire that asks about the level of interest in the advertising target, It can be realized by a questionnaire that asks the purchase monitor of the questionnaire monitor. The related questionnaire based on the second related questionnaire content is different from the question content in the related questionnaire based on the first related questionnaire content.

  The display screen 523 is displayed on the display 226 of the terminal device 120 when the answer input content of the second related questionnaire content is reproduced. The answer input content is reproduced after reproducing the question content of the second related questionnaire content. Specifically, the display screen 523 lists and displays a plurality of answer candidates. In operation, the questionnaire monitor selects an answer candidate that is the same as (or closest to) its own answer from among the displayed answer candidates. Thereby, similarly to the display screen 513 described above, it is possible to reduce the burden on the questionnaire monitor when answering the questionnaire.

  The display screen 523 displays an answer form guidance mark 523a indicating that the screen prompts input of an answer. The display screen 523 displays an answer form guidance mark 523a that is a symbol (multi-answer mark) indicating that a reply (multi-answer) is selected by selecting one or more answer candidates from a plurality of answer candidates. In operation, the questionnaire monitor selects one or a plurality of answer candidates that are the same as (or closest to) the own answer from the displayed answer candidates.

  The display screen 524 is displayed on the display 226 of the terminal device 120 in the middle of switching from the display screen 523 to the display screen (see reference numeral 531 in FIG. 5C). The display screen 524 confirms that the number of points notified on the display screen 511 is provided to the questionnaire monitor by answering the questionnaire (question) after viewing the content to be reproduced following the display screen 524. A message 524a for guiding this is displayed.

  Further, the display screen 524 displays a reproduction instruction key 524b that is operated when the user agrees to the content of the message 524a and instructs the reproduction of the content following the display screen 524. In operation, the questionnaire monitor agrees with the content of the message 524a and operates the playback instruction key 524b when instructing playback of the content following the display screen 524.

  In FIG. 5C, the display screens 531 and 532 are displayed on the display 226 of the terminal device 120 when advertising content is reproduced. The advertising content is content for advertising the advertising target, and is preferably in a form in which, for example, moving image data and audio data are combined. When the advertising content is in the form of moving image data, audio data, or a combination of moving image data and audio data, the display screens 531 and 532 are operations for instructing reproduction of the advertising content or instructing to stop reproduction. Keys 531a and 532a are displayed.

  The display screen 533 is displayed on the display 226 of the terminal device 120 following the display screens 531 and 532. Display screen 533 accepts designation of another medium for viewing the advertising content reproduced on display screens 531 and 532. Specifically, the display screen 533 lists and displays candidates as another medium for viewing the advertising content.

  In operation, the questionnaire monitor selects a candidate for another medium from the displayed candidates. By designating another medium for viewing the advertising content on the display screen 533, the questionnaire monitor can be viewed at another opportunity via another medium other than the smartphone. Thereby, the opportunity to contact an advertising object can be increased, and an advertising object can be effectively advertised. On the display screen 533, the questionnaire monitor that does not plan to view the advertising content on another medium operates the cancel key.

  The display screen 534 is displayed on the display 226 of the terminal device 120 when the question content of the advertisement questionnaire content is reproduced. The display screen 534 is displayed on the display 226 of the terminal device 120 when designation of another medium is received on the display screen 533 or when a cancel key is operated. The display screen 534 displays the question content constituting the advertisement questionnaire related to the contents of the advertisement content reproduced on the display screens 531 and 532.

  In FIG. 5D, the display screen 541 is displayed on the display 226 of the terminal device 120 when the answer input content of the advertisement questionnaire content is reproduced. The display screen 541 lists and displays a plurality of answer candidates for the question content in the advertisement questionnaire content. Further, the display screen 541 displays an operation key 541a indicating that the selection of the answer candidate is completed. Further, the display screen 541 displays an answer form guidance mark 513a that is a single answer mark. In operation, the questionnaire monitor selects an answer candidate that is the same as (or closest to) its own answer from among the displayed answer candidates. Thereby, similarly to the display screens 513 and 523 described above, it is possible to reduce the burden on the questionnaire monitor when answering the questionnaire.

  The display screen 542 is displayed on the display 226 of the terminal device 120 when the selection of one answer candidate from a plurality of answer candidates displayed on the display screen 541 is accepted. Since the display screen 542 has answered the questionnaire (question), the display screen 542 displays a message 542a for guiding that the number of points notified on the display screen 511 is confirmed to be provided to the questionnaire monitor. The display screen 542 displays an operation key 542b that is operated when the content of notification by the message 542a is accepted or when the display screen 542 is closed.

  6A and 6B are explanatory diagrams illustrating examples of display screens displayed by the terminal device 120. FIG. 6A, the display screen 611 is displayed on the display 226 of the terminal device 120 when the operation key 542b on the display screen 542 is operated. The display screen 611 displays a plurality of questionnaire monitor candidates for viewing the promoted questionnaire content shown in FIGS. 5A, 5B, 5C, and 5D. Candidates displayed on the display screen 611 are questionnaire monitors different from the one that has already viewed the promoted questionnaire content shown in FIGS. 5A, 5B, 5C, and 5D. Identified.

  The display screen 611 displays the response rate of another questionnaire monitor for each candidate to be displayed (another questionnaire monitor). The response rate of other questionnaire monitors is calculated based on the number of times each different survey monitor responds to the questionnaire using promoted questionnaire content in the same way in the past. Value.

  In addition, when another questionnaire monitor that has requested an answer to a questionnaire responds in response to the request, the display screen 612 provides a privilege (first questionnaire monitor) to the questionnaire monitor that has already answered the questionnaire (one questionnaire monitor). 1), a message notifying that it is provided is displayed. The privilege (first privilege) can be realized by, for example, a coin (such as a pseudo-currency that is valid in the system) that acquires the right to challenge the privilege (second privilege) to which points are added.

  In the questionnaire system of this embodiment, in operation, points are obtained by accumulating a predetermined number of coins (pseudo-currency) provided when another questionnaire monitor that has requested an answer to the questionnaire responds to the request. It is possible to automatically participate in a privilege (second privilege) to which is added.

  In addition, in the questionnaire system of this embodiment, the answer to the questionnaire is requested from the one questionnaire monitor on the display 226 of the terminal device 120 of another questionnaire monitor that requested the answer to the questionnaire in operation. A display screen (not shown) for guiding is displayed.

  6B, the display screen 621 is displayed on the terminal device 120 of the questionnaire monitor in which a predetermined number of coins (pseudo currency) provided by designating another questionnaire monitor on the display screen 611 are stored. The display screen 621 is displayed on the display 226 of the terminal device 120 when the operation key 542b on the display screen 542 is operated by a questionnaire monitor that stores a predetermined number of coins (pseudo currency).

  The display screen 621 displays a guidance 621a about a privilege (second privilege) to which points are added, a key 621b operated when challenging the privilege (second privilege), and challenges the privilege (second privilege). The key 621c and the like to be operated when the promoted questionnaire program is terminated without being displayed are displayed.

  In this embodiment, the privilege (second privilege) is, for example, a lottery for multiplying a predetermined number of points (for example, 30 points) among points held by one questionnaire monitor, The number of points multiplied by the predetermined number of points is provided to one questionnaire monitor in place of the predetermined number of points.

  The display screen 622 is displayed on the display 226 of the terminal device 120 when the key 621b is operated on the display screen 621. The display screen 622 displays a candidate for magnification (candidate magnification) 622a for multiplying a predetermined number of points, and a guide 622b for guiding a lottery to be selected among the candidate magnifications. The display screen 622 indicates that among the plurality of candidate magnifications 622a, the candidate magnification 622a indicated by the guide 622b is a lottery.

  A display screen 623 shows a lottery result indicated by the display screen 622. The display screen 623 shows the number of points provided to one questionnaire monitor in place of the predetermined number of points used for the second privilege as a result of the lottery shown by the display screen 622. For example, when a candidate magnification 622a of “100” is drawn on the display screen 622, “3000” points are provided on the display screen 623 instead of a predetermined number of points (for example, 30 points). .

  In this way, by promoting the promoted questionnaire content reproduced on the terminal device 120 of one questionnaire monitor on the terminal device 120 of another questionnaire monitor, the recognition degree of the advertising object promoted by the promoted questionnaire content is increased ( Can diffuse).

(Targeting method)
Next, a targeting method in the questionnaire system 100 according to the embodiment of the present invention will be described. In the questionnaire system 100 according to the embodiment of the present invention, the server 110 is an attribute that the client requests for a questionnaire monitor that is set for each promoted questionnaire content and that is a response target of the questionnaire related to the promoted questionnaire content. Based on (answer target attribute), the questionnaire monitor which distributes each promoted questionnaire content is specified.

  The server 110 refers to the attribute database 320, extracts a questionnaire monitor having an attribute that matches the answer target attribute as a target questionnaire monitor, and distributes the corresponding promoted questionnaire content to the terminal device of the extracted questionnaire monitor. To do.

  The server 110 may distribute the promoted questionnaire content to a questionnaire monitor that has made a specific answer to a specific questionnaire. In this case, for example, prior to the distribution of the promoted questionnaire content that requests an answer to the original questionnaire, the server 110 obtains the promoted questionnaire content (sub-promoted questionnaire content) that requests an answer to the questionnaire for specifying the questionnaire monitor. To deliver. In this case, the server 110 distributes the promoted questionnaire content that requests an answer to the original questionnaire to the terminal device of the questionnaire monitor that has made a pre-specified answer in the answer to the sub-promoted questionnaire content. Specifically, the promoted questionnaire content may be distributed to “a questionnaire monitor in which X is selected among the answer options of the questionnaire Q1 for a certain questionnaire Q1”.

  The response target attribute is designated in advance by the client who requested the promotion of the promotion target by the promoted questionnaire content, and is stored in a predetermined database (response target attribute database (not shown)) by the administrator of the questionnaire system. ing. In the questionnaire system, the condition requested by the client for the questionnaire monitor that is the subject of the questionnaire for the promoted questionnaire content is received in natural text, and the natural text condition is analyzed by the natural language technology (NLP) described above. Alternatively, an answer target attribute may be extracted based on the analysis result, and a questionnaire monitor that distributes each promoted questionnaire content may be specified based on the extracted answer target attribute.

(Terminal device processing procedure)
Next, a processing procedure of the terminal device in the questionnaire system according to the embodiment of the present invention will be described. FIG. 7 is a flowchart showing a processing procedure of the terminal device in the questionnaire system according to the embodiment of the present invention.

  In the flowchart of FIG. 7, first, the server 110 waits until receiving the promoted questionnaire content distributed to the own device as the destination (step S701: No). In step S701, when the promoted questionnaire content distributed to the server 110 as the destination is received (step S701: Yes), a reception notification is displayed on the display screen (step S702).

  Next, it is determined whether or not an input operation for designating any one of the promoted questionnaire contents received in step S701: Yes is accepted (step S703). In step S703, if an input operation for designating any one of the promoted questionnaire contents is not accepted (step S703: No), the process returns to step S701 and waits until the corresponding promoted questionnaire contents are received.

  In step S703, when an input operation for designating any one of the promoted questionnaire contents is accepted (step S703: Yes), the related questionnaire contents included in the designated promoted questionnaire content are reproduced (step S704). In step S704, for example, when an input operation for designating any one of the promoted questionnaire contents is received in step S703: Yes, the corresponding related questionnaire contents are acquired from the server 110, and the acquired related questionnaire contents are reproduced. To do.

  And it waits until the input operation which inputs the reply with respect to the related questionnaire contained in the related questionnaire content reproduced | regenerated in step S704 is received (step S705: No), and when the said input operation is received (step S705: Yes), step S703 : It is determined whether there is another related questionnaire content included in any one of the promoted questionnaire contents that has received the input operation specified in Yes (step S706). In step S706, when there is another related questionnaire content (step S706: Yes), the process proceeds to step S704, and another related questionnaire content is reproduced.

  In step S706, when there is no other related questionnaire content (step S706: No), the reproduction instruction of the advertisement content included in any one of the promoted questionnaire contents that received the input operation specified in step S703: Yes is instructed. It is determined whether an input operation has been accepted (step S707). In step S707, when an input operation for instructing reproduction of the advertising content is received (step S707: Yes), the advertising content included in any one of the promoted questionnaire contents that received the input operation specified in step S703: Yes Is reproduced (step S708). In step S708, for example, when an input operation instructing reproduction of the advertisement content is accepted in step S707: Yes, the corresponding advertisement content is acquired from the server 110, and the acquired advertisement content is reproduced.

  Next, advertisement questionnaire content is reproduced (step S709). In step S709, for example, when an input operation instructing reproduction of the advertising content is accepted in step S707: Yes, the corresponding advertising questionnaire content is acquired from the server 110 together with the corresponding advertising content, and the acquired advertising content is reproduced. After completion of, the acquired advertisement questionnaire content is reproduced.

  And it waits until it receives the input operation which inputs the reply with respect to the advertisement questionnaire contained in the advertisement questionnaire content reproduced | regenerated in step S709 (step S710: No), and when the said input operation is received (step S710: Yes), step S705 : Yes, Step S710: Reply information is generated based on the answer that was accepted in Yes (Step S711).

  Thereafter, the response information generated in step S711 is received in step S701: Yes, and transmitted to the server 110 that is the transmission source of any one of the promoted questionnaire contents specified in step S703: Yes (step S703). S712), a series of processing ends.

  In step S707, when an input operation for instructing reproduction of the advertising content is not accepted (step S707: No), it is determined whether an input operation for instructing another reproduction has been accepted (step S713). In step S713, for example, it is determined whether or not an input operation instructing reproduction using another terminal device or another medium is accepted.

  If an input operation instructing another reproduction is accepted in step S713 (step S713: Yes), a transfer process such as transmitting information related to the URL of the advertising content to another designated terminal device or other medium is performed. (Step S714), and a series of processing ends.

  In step S713, if an input operation for instructing another reproduction has not been received (step S713: No), an interruption instruction for interrupting reproduction of any one of the promoted questionnaire contents that has received the input operation specified in step S703: Yes It is determined whether or not an input operation has been accepted (step S715). In step S715, when the input operation of the interruption instruction is not received (step S715: No), the process proceeds to step S707.

  On the other hand, when an input operation of an interruption instruction is accepted in step S715 (step S715: Yes), a process of interrupting reproduction of any one of the promoted questionnaire contents that received the input operation specified in step S703: Yes is performed. Then, a series of processing ends.

  In an advertisement using a network such as the Internet, the general conversion rate of the site inflow measure (LP access) is generally assumed to be 0.0X% (X is an arbitrary integer). That is, 99.9% of impressions are not LP accessed and are not subject to direct advertising effects. For this reason, in the advertisement by the conventional technology, although the concept of attribution by impression (the contribution degree of the advertisement to the result) is recognized, there is a fact that the relevance to the acquisition measure is weak.

  On the other hand, according to the questionnaire system according to the embodiment of the present invention, LP access to almost 100% of the questionnaire monitor that distributed the promoted questionnaire content is guaranteed to the client who requested the promotion of the advertisement. be able to. Thereby, according to the questionnaire system of the embodiment according to the present invention, it is possible to realize the most important KPI of the Internet-based advertisement operation that is a recognition measure and a desire measure that should be measured by the number of accesses to the LP.

  Further, according to the questionnaire system according to the embodiment of the present invention, instead of merely navigating to the site, the “content to be contacted” is made after answering the questionnaire included in the promoted questionnaire content to the questionnaire monitor extracted by targeting. Can be specified to reach. As a result, it is possible to effectively and reliably obtain an answer from a questionnaire monitor that the client wants to conduct a questionnaire.

  As described above, the promoted questionnaire program (social reward application) according to the embodiment of the present invention is a terminal including the display control unit 424a and the input unit 423 for the terminal device 120 that can communicate with the server 110. When the device acquires the promoted questionnaire content, reproduces the related questionnaire content in the obtained promoted questionnaire content, and when the related questionnaire content is reproduced, the input of the answer to the related questionnaire is accepted. When the advertisement questionnaire contents are reproduced after the advertisement contents are reproduced, and the advertisement questionnaire contents are reproduced, the answer information is generated when the input of the answer to the advertisement questionnaire is accepted. The reply information is transmitted to the acquisition source of Promoted questionnaire content, it is characterized by executing a process.

  According to the promoted questionnaire program of this embodiment, by reproducing the advertisement content after answering the questionnaire, the user's interest in the advertisement object is generated or the user's intention for the advertisement object is confirmed. After fostering the user's favor with respect to the advertising target, the advertising intended by the content creator can be performed.

  In addition, according to the promoted questionnaire program of this embodiment, the questionnaire that is interested in the advertisement object is reproduced by reproducing the advertisement content on the terminal device of the questionnaire monitor that answers the questionnaire after the related content is reproduced. The advertisement object can be advertised on a monitor or a terminal device of a questionnaire monitor having knowledge of the advertisement object.

  Since the terminal device that reproduces the promoted questionnaire content is a questionnaire monitor terminal device that shows interest in the advertising object in the form of an answer to the questionnaire, the promoted questionnaire content is reproduced using the entire display screen of the terminal device. be able to. As a result, it is possible to prevent the advertisement related to the advertisement object from coexisting with an advertisement that the content creator does not intend.

  Further, according to the promoted questionnaire program of this embodiment, the questionnaire monitor itself can provide information of interest to the questionnaire monitor. For example, even if the questionnaire monitor does not recognize a specific product name, it can easily and reliably obtain information about the product or service that is of interest to itself.

  Moreover, according to the promoted questionnaire program of this embodiment, by making a questionnaire be answered, it is possible to profile the degree of interest in the advertising object for each advertising object based on the contents of the answer. Thereby, it is possible to extract, for each advertising object, a questionnaire monitor that has been analyzed as having high interest in the advertising object, or to extract a questionnaire monitor that wants to recognize the advertising object. As a result, the advertising target can be effectively advertised on the questionnaire monitor intended by the client who requests the advertising of the advertising target, and the awareness of the advertising target can be improved and sales can be increased. it can.

  As described above, the promoted questionnaire program and the terminal device according to the present invention are useful for the promoted questionnaire program and the terminal device used in the questionnaire system for collecting the opinions of the questionnaire monitor via the Internet, and in particular, the request for the questionnaire. It is suitable for a promoted questionnaire program and a terminal device used in a questionnaire system that collects opinions of questionnaire monitors with attributes desired by the main.

DESCRIPTION OF SYMBOLS 100 Questionnaire system 110 Server 120 Terminal device 421 Acquisition part 422 Display part 423 Input part 424 Control part 425 Storage part 426 Transmission part

Claims (2)

In a computer of a terminal device comprising display control means for controlling the display content of the display screen, and an input unit for receiving operation input,
Acquired promoted questionnaire contents including related questionnaire contents including related questionnaires related to promotional objects, promotional contents including advertisements related to the promotional objects, and promotional questionnaire contents including promotional questionnaires related to the contents of the promotional contents. And
In response to an input operation by the input unit, the display control unit controls the display screen to reproduce the related questionnaire content in the acquired promoted questionnaire content,
As a result of reproducing the related questionnaire content, when an input of an answer to the related questionnaire is accepted by the input unit, the display control means controls the display screen to reproduce the advertising content,
After reproducing the advertisement content, the display control means controls the display screen to reproduce the advertisement questionnaire content,
As a result of reproducing the advertisement questionnaire content, when an input of an answer to the advertisement questionnaire is accepted by the input unit, the answer to the related questionnaire and the advertisement questionnaire and the computer apparatus that accepts the input of the answer are reproduced. Response information including at least one of identification information of the promoted questionnaire content and identification information of the questionnaire monitor,
Sending the generated response information to the source of the promoted questionnaire content;
A promoted questionnaire program characterized by causing processing to be executed. A display control unit for controlling the display content of the display screen;
An input unit for receiving operation inputs;
Acquired promoted questionnaire contents including related questionnaire contents including related questionnaires related to promotional objects, promotional contents including advertisements related to the promotional objects, and promotional questionnaire contents including promotional questionnaires related to the contents of the promotional contents. And
In response to an input operation by the input unit, the display control unit controls the display screen to reproduce the related questionnaire content in the acquired promoted questionnaire content,
As a result of playing back the related questionnaire content, when an input of an answer to the related questionnaire is received by the input unit, the display control unit controls the display screen to play the advertising content,
After playing the advertising content, the display control unit controls the display screen to play the advertising questionnaire content,
As a result of reproducing the advertisement questionnaire content, when an input of an answer to the advertisement questionnaire is accepted by the input unit, the answer to the related questionnaire and the advertisement questionnaire and the computer apparatus that accepts the input of the answer are reproduced. Response information including at least one of identification information of the promoted questionnaire content and identification information of the questionnaire monitor,
A control unit that transmits the generated response information to an acquisition source of the promoted questionnaire content; and
A terminal device comprising:

Images