JP2014035771A - Profit distribution type advertisement system and method in mobile messenger platform - Google Patents

Abstract

PROBLEM TO BE SOLVED: To disclose a profit distribution type advertisement system and its method in a mobile messenger platform.SOLUTION: An advertisement system includes: an advertisement setting interface unit in which a user selects an advertisement display intention through a mobile messenger; an advertisement display control unit for displaying an advertisement on the mobile messenger by the user's advertisement display intention; and an advertisement profit distribution unit for distributing advertisement profit displayed through the mobile messenger to the user.

Description

  The present invention relates to a revenue sharing type advertising model that displays advertisements according to user settings on a messenger platform used by users and distributes advertising revenue to users.

  In general, a messenger is software that can exchange messages and data in real time. A user registers a conversation partner and sends / receives a message to / from a partner in the conversation partner list output on the messenger screen. It is something that can be done. Recently, the use of messengers has become widespread not only in PCs but also in mobile environments of mobile communication terminals.

  In such a situation, business advertisers are highly interested in mobile advertising in order to impress customers with their own brand and product image. As part of this, mobile advertisements such as SMS (Short Message Service) advertisements are being promoted. Conventionally, because advertisers unilaterally distribute advertisements to users, users cannot directly set whether or not to display advertisements. There was a problem of inflicting spam problems and so on, and hurting the corporate image.

  An object of the present invention is to propose a revenue sharing type advertising model in which an advertisement is displayed by the user's direct will on the user's messenger platform, and the advertising revenue associated therewith is distributed to the user.

  One aspect of the present invention is to provide an advertising system and method for providing a mobile advertisement using a messenger platform inventory used by a user.

  Another aspect of the present invention is to provide an advertisement system and method for allowing a user to directly select whether or not an advertisement is displayed on the messenger platform and an advertisement to be displayed.

  Another aspect of the present invention is to provide an advertisement system and method for displaying an advertisement selected by the user via a user's social network that is a group similar to the user's interest.

  Another aspect of the present invention is to provide an advertising system and method for distributing advertising revenue generated by a messenger platform inventory to users.

  According to an embodiment of the present invention, the revenue sharing advertising system in the mobile messenger platform includes an advertisement setting interface unit that allows a user to select an advertisement display intention via the mobile messenger, and the advertisement display intention of the user. An advertisement display control unit that displays an advertisement on a mobile messenger and an advertisement revenue distribution unit that distributes the revenue of the advertisement displayed via the mobile messenger to the user may be included.

  The advertisement setting interface unit may select at least one advertisement area on the mobile messenger displaying the advertisement from the user.

  In addition, the advertisement setting interface unit selects at least one of a friend list screen, a dialog list screen, a friend addition screen, an environment setting screen, and a dialog window screen on the mobile messenger in an advertisement area for displaying the advertisement from the user. May be.

  In addition, the revenue sharing type advertising system in the mobile messenger platform may collect the advertisement display intention from the user who uses the mobile messenger and calculate the total advertisement inventory related to the collected advertisement display intention, and You may further include the advertisement display management part which determines the advertisement and display frequency of a display object.

  In addition, the advertisement display management unit may determine the advertisement to be displayed and the display frequency based on an advertisement execution cost set for the advertisement.

  The advertisement display management unit may be configured to share the specific advertisement selected by the user among advertisements displayed on the mobile messenger according to a sharing setting value set so that the user shares with at least one friend. An advertisement to be displayed may be determined.

  The advertisement display control unit may display the advertisement on the mobile messenger according to the display target advertisement and the display frequency.

  In addition, the advertisement display control unit may display a specific advertisement selected by the user among advertisements displayed on the mobile messenger in an interactive window in which at least one friend participates.

  In addition, when the user selects a specific advertisement from the advertisements displayed on the mobile messenger, the advertisement display control unit provides a landing page of the specific advertisement, and then, according to the user's request. The specific advertisement may be displayed in an interactive window in which at least one friend participates.

  The advertisement setting interface unit may select the at least one friend from a friend list registered on the mobile messenger from the user for the specific advertisement.

  In addition, the revenue sharing type advertising system in the mobile messenger platform may further include a user advertisement management unit that manages the current state of advertisements displayed on the mobile messenger for each user and the current state of revenue generated from the advertisements.

  In addition, the user advertisement management unit may provide a reference function for the current state of the advertisement and a current state of the profit and a change function for the willingness to display the advertisement in a robot (bot) form on the mobile messenger.

  According to an embodiment of the present invention, the revenue sharing type advertising method in the mobile messenger platform includes a step in which an advertisement display intention is selected by a user through the mobile messenger, and the mobile display according to the user's advertisement display intention. The method may include displaying an advertisement on a messenger and allocating revenue of the advertisement displayed via the mobile messenger to the user.

  The mobile messenger may display an advertisement on the mobile messenger according to the user's intention to display the advertisement after the user selects the intention to display the advertisement through the mobile messenger. A computer-readable recording medium including instructions for executing a method of allocating revenue of advertisements displayed via the user to the user may be provided.

  In addition, according to an embodiment of the present invention, an advertisement provided from an advertisement server is displayed on the mobile messenger according to the user's intention to display the advertisement after the user selects the intention to display the advertisement through the mobile messenger. A computer-readable recording medium including an instruction word for executing the method may be provided.

  According to the present invention, the user can directly display the advertisement by selecting whether or not the advertisement is displayed on the messenger platform used by the user and displaying the advertisement, so that the mobile advertisement effect can be improved by the direct participation of the user. Can do.

  In addition, by displaying advertisements selected by users in chat rooms with friends, it is possible to target groups similar to the user's interests to improve advertisement performance, and to increase the ripple effect of advertisements by sharing social networks Can do.

  In addition, mobile advertising can be further activated by realizing a user participation type advertising model in which advertising revenue generated by the messenger platform inventory is distributed to users.

1 is a block diagram showing an internal configuration of a revenue sharing advertising system in a mobile messenger platform in an embodiment of the present invention. FIG. FIG. 5 is an exemplary screen for explaining a route through which a user can select an advertisement display intention on a messenger in an embodiment of the present invention. FIG. FIG. 5 is a diagram illustrating an interface screen that allows a user to select an advertisement display intention on a messenger and an area for displaying an advertisement. FIG. In one embodiment of the present invention, a messenger screen on which an advertisement is displayed according to a user's willingness to display an advertisement is shown. In one embodiment of the present invention, it is an exemplary screen for explaining a route that a user can set to share a specific advertisement with a friend among advertisements displayed on a messenger. FIG. 6 is a diagram illustrating a messenger screen in which a specific advertisement selected by a user is displayed in a dialog window with a friend in an embodiment of the present invention. 5 is a flowchart illustrating a revenue sharing advertising method in a mobile messenger platform according to an exemplary embodiment of the present invention.

  Embodiments of the present invention will be described below in detail with reference to the accompanying drawings.

  According to an embodiment of the present invention, a user-participated revenue sharing type advertising model in which a user directly selects whether or not to display an advertisement on a messenger and an advertisement inventory and distributes revenue generated by the messenger advertisement display to the user. Can be provided. Furthermore, according to the embodiment of the present invention, by displaying an advertisement on a messenger used by the user, it is possible to provide a social advertisement model based on a method in which the user directly sets an advertisement to be displayed in a chat room with a friend.

  In this specification, “messenger” may mean a mobile messenger platform installed in a user terminal such as a notebook, a smartphone, or a tablet.

  FIG. 1 is a block diagram showing an internal configuration of a revenue sharing advertising system in a mobile messenger platform according to an embodiment of the present invention. FIG. 1 shows a user terminal 101 and an advertising system 100.

  The user terminal 101 may mean all terminal devices that can install and execute a messenger application such as a notebook, a smartphone, and a tablet. Here, the user terminal 101 can execute general messenger operations such as messenger screen configuration, data input, data transmission / reception, and data storage under the control of the messenger application. In particular, the messenger installed in the user terminal 101 may serve as an advertisement publisher (Ad Publisher) that displays advertisements provided by the advertisement system 100 by interlinking with the advertisement system 100.

  The advertisement system 100 is an advertisement platform that performs advertisement registration of an advertiser, determination of advertisement inventory, provision of advertisements to a publisher (ie, the user terminal 101), billing related to display of advertisements, and distribution of advertisement revenue at the publisher. Do the role. Here, the advertising system 100 is realized in a form linked with a messenger server (not shown) capable of transmitting and receiving messages and data in real time between the user terminals 101 on which messenger is installed, or coupled to one system. Alternatively, it may serve as an advertisement server that provides advertisements in the messenger application (in-app ad).

  The advertisement system 100 is a database server including an advertisement database 160 that stores and holds advertisements registered by advertisers, and a statistics database 170 that stores and holds advertisement-specific statistical data and user-specific statistical data. An advertisement may be displayed on a mobile messenger to be used, and a revenue sharing type advertising model that distributes revenue generated in the future to users may be realized.

  As shown in FIG. 1, the advertisement system 100 may include an advertisement setting interface unit 110, an advertisement display management unit 120, an advertisement display control unit 130, an advertisement revenue distribution unit 140, and a user advertisement management unit 150. .

  The advertisement setting interface unit 110 serves to provide an interface with the user on a messenger installed on the user terminal 101. First, the advertisement setting interface unit 110 may support a user interface (hereinafter referred to as “setting menu”) for a user who uses the messenger to select an intention to display an advertisement on the messenger. Here, the advertisement setting interface unit 110 may display a setting menu at a predetermined position on the messenger screen for users who do not allow advertisement display on the messenger. For example, as shown in FIG. 2, the advertisement setting interface unit 110 includes a friend list screen 210 that provides a friend list registered in a messenger, an interaction list screen 220 that provides an interaction list with friends, and a recommendation for adding a friend. A setting menu 201 may be displayed at the bottom of the messenger screen, such as a friend addition screen 230 that provides a friend list and an environment setting screen 240 that provides general setting functions related to messenger. You may display "?" Here, when the user selects the setting menu 201 on the messenger screen, the advertisement setting interface unit 110 determines that the user is willing to allow advertisement display on the messenger, and the user displays at least one advertisement. A setting screen (reference numeral 301 in FIG. 3) from which an advertisement area can be selected is provided. For example, as shown in FIG. 3, the advertisement setting interface unit 110 provides a description of a service for an advertisement model provided via a messenger and a messenger screen list capable of displaying an advertisement (entirely, a chat room only on a friend list screen). Only on the add friend screen, only on the setting screen, etc.) may be provided by the setting screen 301. When at least one of a friend list screen, a dialog list screen, a friend addition screen, an environment setting screen, and a dialog window screen is selected in the advertisement area in which an advertisement is displayed by the user, the advertisement setting interface unit 110 displays this as a messenger. Judge that the above advertisement display is allowed. According to the above configuration, the advertising system 100 receives the input of the intention of displaying advertisements of all users who use the messenger (advertising area in which the user allowed to display advertisements) via the advertisement setting interface unit 110 and receives the input value. May be stored for each user, and the stored input value for each user may be used to determine an advertisement display trigger.

  The advertisement display management unit 120 determines a display target advertisement and a display frequency for the advertisement stored in the advertisement database 160. The advertisement display management unit 120 may determine the advertisement to be displayed and the display frequency for each advertisement after calculating the entire advertisement inventory based on the user's intention to display the advertisement collected via the advertisement setting interface unit 110. Here, the advertisement display management unit 120 can calculate the entire advertisement inventory by counting the inventory (inventory) with respect to the advertisement area in which the user has allowed the advertisement display, and classified by advertisement within the entire advertisement inventory. The advertisement to be displayed and the display frequency may be determined based on the set advertisement execution cost (for example, CPM, CPC, etc.). Then, the advertisement display management unit 120 may determine an advertisement to be displayed on the user's messenger according to the advertisement to be displayed for each advertisement and the display frequency. Here, the advertisement display management unit 120 may aggregate the statistical information (the number of advertisements displayed, the number of clicks, etc.) stored in the statistics database 170 and exclude an advertisement that has achieved a predetermined numerical value from the display target. .

  The advertisement display control unit 130 may display an advertisement on the messenger according to the advertisement display intention of the user when the messenger is executed on the user terminal 101. Here, if the current screen of the messenger used by the user is a screen that allows the user to display an advertisement, the advertisement display control unit 130 may determine the advertisement to be displayed for each advertisement and the advertisement determined by the display frequency. May be displayed on the corresponding messenger screen. For example, as illustrated in FIG. 4, the advertisement display control unit 130 allows the user to display advertisements among messenger screens such as a friend list screen 410, a dialogue list screen 420, a friend addition screen 430, and an environment setting screen 440. An advertisement 401 may be displayed at the bottom of the screen.

  If the user selects an advertisement displayed on the messenger screen, the advertisement display control unit 130 provides a landing page for the advertisement and supports sharing with the friend for the advertisement. May be. For example, if the user clicks on the advertisement 401 displayed in the lower part of the friend list screen 410 of FIG. 4, a landing page 501 of the advertisement may be provided as shown in FIG. Here, the advertisement display control unit 130 may display a menu for setting the advertisement 401 to be shared with friends on the landing page 501. Here, when the user selects the menu on the landing page of a specific advertisement, the advertisement setting interface unit 110 displays an interface screen 502 for selecting whether to share the advertisement with a friend along with a description of the service for the advertisement sharing. May be provided. Here, the advertisement setting interface unit 110 may display an interface screen configured to allow the user to select one or more friends who share the advertisement from the friend list registered on the messenger via the interface screen 502. Good. Thereafter, the advertisement display control unit 130 may display the specific advertisement selected by the user among the advertisements displayed on the messenger in the dialogue window in which the friend selected for sharing the advertisement participates. For example, as illustrated in FIG. 6, the advertisement display control unit 130 may display the advertisement 601 selected by the user in the lower part of the dialogue window 610 with a friend in response to the user's advertisement sharing request.

  The advertisement display control unit 130 may collect an advertisement list, advertisement display number, advertisement click number, and the like for all advertisements displayed on a messenger used by the user and transmit the advertisement list to the advertisement display management unit 120. . Further, the advertisement display control unit 130 may collect shared setting values for advertisements set by the user to be displayed to friends and transmit them to the advertisement display management unit 120. Here, the sharing setting value may include the ID of the advertisement selected by the user, the ID of the user who selected the advertisement for each advertisement, the number of sharing targets (that is, the number of friends), and the like. Here, the advertisement display management unit 120 uses the shared setting value for the advertisement set by the user transmitted from the advertisement display control unit 130 to be displayed to a friend to determine an advertisement to be displayed for the advertisement. May be. Further, the advertisement display management unit 120 may use the data transmitted from the advertisement display control unit 130 to aggregate the statistical information for each user and the statistical information for each advertisement. It may be stored and managed by the statistical database 170.

  The advertising revenue distribution unit 140 distributes the advertising revenue generated from the advertisement displayed via the messenger to the users who use the messenger. The advertising revenue distribution unit 140 allocates revenue to users and businesses by calculating user-specific revenues as well as calculating business-specific revenues based on the aggregated data stored in the statistical database 170. Also good. For example, when a user allows an advertisement to be displayed on the messenger platform used by the user, the user is distributed with a part of the CPM (cost per mail) unit price set per advertisement for each advertisement displayed on the messenger screen as revenue. Also good. In addition, if the user clicks a specific advertisement among the advertisements displayed on his / her messenger and sets the advertisement to be displayed to a friend, the user temporarily sets the advertisement to be displayed in the dialog window with the friend. A portion of the CPM unit price that is being posted may be distributed as revenue, and if a friend clicks on the advertisement, the user may be distributed a portion of the CPC (cost per click) of the advertisement as revenue. In other words, if the user allows the advertisement to be displayed, an advertisement (for example, CPM & CPC method) is displayed on the messenger used by the user, and here, the more the user sees the advertisement, the more revenue is accumulated in the user. Similarly, when a user sets sharing with a friend for a specific advertisement, the advertisement is displayed in the chat room with the friend, and here, the more revenue is accumulated for the user as the user and the friend see more advertisements. In addition, if a friend clicks on the advertisement set by the user, the profit is accumulated in the user also here. However, if one person clicks the same advertisement more than once in order to prevent fraud, it may be set not to accumulate the excess number of times.

  The user advertisement management unit 150 manages the current state of advertisements displayed on the messenger and the current state of revenue generated from the advertisements for each user permitted to display advertisements. Here, the user advertisement management unit 150 is a general function necessary for an advertisement publisher such as a function for changing a user's advertisement display intention as well as a function for inquiring a specific current situation including a user's profit for an advertisement displayed on a messenger. A platform in charge of general advertisement management / operation functions may be provided on the messenger in a bot format. That is, the user advertisement management unit 150 has a function that can inquire about the number of advertisements displayed on the user's messenger platform, the number of advertisement clicks, the user's profits, the advertisement list being displayed, and the like, and a function that allows the user to change the advertisement display intention. Etc. may be provided.

  FIG. 7 is a flowchart illustrating a revenue sharing advertising method in a mobile messenger platform according to an exemplary embodiment of the present invention. In the revenue sharing advertising method according to an embodiment, each step may be performed by the revenue sharing advertising system 100 in the mobile messenger platform described in FIG.

  In step S <b> 710, the advertising system 100 provides an interface with the user on a messenger installed in the user terminal 101. For example, the advertising system 100 includes a friend list screen that provides a friend list registered in a messenger, an interaction list screen that provides an interaction list with friends, a friend addition screen that provides a recommended friend list for adding friends, and A setting menu for receiving selection of the user's intention to display advertisements may be displayed at the bottom of the messenger screen such as an environment setting screen for providing general setting functions related to the messenger. Here, when the user selects the setting menu, the advertising system 100 may determine that the user is willing to allow the advertisement display on the messenger, and at least one advertisement area in which the user displays the advertisement may be selected. Provides a setting screen. Here, if at least one of a friend list screen, a dialog list screen, a friend addition screen, an environment setting screen, and a dialog window screen is selected in the advertisement area where the advertisement is displayed by the user, the advertising system 100 selects this. Judge that the advertisement display on the messenger is allowed. Then, the advertisement system 100 may store and manage the input value for each user in response to the input of the user's intention to display the advertisement using the messenger (the advertisement area in which the user has permitted the advertisement display).

  In step S720, the advertising system 100 determines an advertisement to be displayed and a display frequency of the advertisement registered by the advertiser. Here, the advertising system 100 may determine the advertisement to be displayed and the display frequency for each advertisement after collecting the advertisement display intention of the user who uses the messenger and calculating the entire advertisement inventory. The advertisement system 100 can calculate the entire advertisement inventory by counting the inventory for the advertisement area in which the user allows the advertisement display, and the advertisement execution set for each advertisement for each advertisement within the entire advertisement inventory. The advertisement to be displayed and the display frequency may be determined based on the cost (for example, CPM, CPC, etc.). Here, the advertising system 100 may determine an advertisement to be displayed on the user's messenger according to the advertisement to be displayed for each advertisement and the display frequency. In addition, the advertisement system 100 displays an advertisement to be displayed based on a sharing setting value that is set so that the user shares with at least one friend the specific advertisement selected by the user among the advertisements displayed on the messenger. You may decide.

  In step S730, if the messenger is executed on the user terminal, the advertising system 100 displays an advertisement on the messenger according to the user's intention to display the advertisement. That is, if the current screen of the messenger used by the user is a screen that allows the user to display an advertisement, the advertising system 100 displays the advertisement determined by the advertisement and the display frequency for each advertisement as the corresponding messenger. Display on the screen. For example, the advertising system 100 may display the advertisement on the lower part of the screen on which the user allows the advertisement to be displayed among the friend list screen, the conversation list screen, the friend addition screen, and the environment setting screen on the messenger. Further, the advertising system 100 may display a specific advertisement selected by the user among advertisements displayed on the messenger in an interactive window in which at least one friend participates. More specifically, if the user selects an advertisement displayed on the messenger screen, the advertisement system 100 provides an environment in which a sharing page for the advertisement can be set after providing the landing page of the advertisement. May be supported. Here, when one or more friends who share an advertisement are selected from the friend list registered on the messenger from the user, the advertising system 100 displays the user at the bottom of the chat room in which the friend selected by the user participates. The advertisement selected by may be displayed. Then, the advertising system 100 collects the advertisement list, the number of advertisements displayed, the number of clicks by advertisement, etc. for all advertisements displayed on the messenger used by the user, and totals the statistics by user and the statistics by advertisement It may be used for Further, the advertising system 100 may collect shared setting values for advertisements set by the user to be displayed to friends and use them to determine advertisements to be displayed for the advertisements.

  In step S740, the advertising system 100 distributes the advertising revenue generated from the advertisement displayed via the messenger to the users who use the messenger. The advertisement system 100 may calculate the profit for each user based on the advertisement-specific total data and the user-specific total data, and may calculate the profit for each user and distribute the profit to the user and the business. . When the user permits the advertisement display, the more advertisements (for example, the CPM & CPC method) are displayed on the messenger used by the user, the more revenue is distributed to the user. Furthermore, when the user sets sharing with a friend for a specific advertisement, the more the advertisement is displayed in the chat room with the friend, the more revenue is distributed to the user. If the friend clicks on the advertisement set by the user, the revenue may be distributed to the user again.

  In step S750, the advertising system 100 manages the current state of the advertisement displayed on the messenger and the current state of revenue generated from the advertisement for each user who has permitted the display of the advertisement. Here, the advertisement system 100 is a general function necessary as an advertisement publisher such as a function that can change a user's advertisement display intention as well as a function of inquiring a specific current situation including a user's profit for an advertisement displayed on a messenger. A platform in charge of advertisement management / operation functions may be provided on the messenger in the form of a robot (bot). That is, the advertising system 100 has a function that can inquire about the number of advertisements displayed on the user's messenger platform, the number of advertisement clicks, the user's revenue, the advertisement list being displayed, and the like, and a function that allows the user to change the advertisement display intention. May be provided.

  As described above, according to the embodiment of the present invention, the user can directly enter the display intention of the advertisement on the messenger platform used by the user to display the advertisement, thereby improving the mobile advertisement effect by the direct participation of the user. can do. Furthermore, according to the embodiment of the present invention, by displaying an advertisement selected by a user in a chat room with a friend, a group similar to the user's interest can be targeted to improve advertisement performance, and the social network Can increase the advertising ripple effect. According to the embodiment of the present invention, mobile advertising can be further activated by realizing a user participation type advertising model in which advertising revenue generated by the messenger platform inventory is distributed to users.

  The method according to the embodiment of the present invention may be realized in the form of program instructions that can be executed by various computer systems, and may be recorded on a computer-readable recording medium. In one aspect of an advertising platform for providing an advertisement, a step of selecting an advertisement display intention via a mobile messenger from a user on the recording medium, and a step of displaying an advertisement on the mobile messenger according to the advertisement display intention of the user And a program including an instruction word for performing an operation related to the step of allocating the profit of the advertisement displayed via the mobile messenger to the user. In one aspect of the mobile messenger platform that receives an advertisement, the recording medium includes a step of selecting an advertisement display intention from a user via the mobile messenger, and an advertisement provided from an advertisement server according to the advertisement display intention of the user. You may save the program containing the instruction word which performs the operation | movement which concerns on the step displayed on a mobile messenger. The computer-readable recording medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the recording medium may be specially designed and configured for the present invention, or may be made publicly available to those skilled in the art of computer software. Good. The file system described above may be recorded on a computer-readable recording medium.

  As described above, the present invention has been described with reference to the limited embodiments and drawings. However, the present invention is not limited to the above-described embodiments, and any person having ordinary knowledge in the field to which the present invention belongs can be used. Various modifications and variations are possible from such an embodiment.

  Therefore, the scope of the present invention is not limited to the disclosed embodiments, but is defined by the claims and equivalents of the claims.

110: Advertisement setting interface unit 120: Advertisement display management unit 130: Advertisement display control unit 140: Advertisement revenue distribution unit 150: User advertisement management unit

Claims (18)

An advertisement setting interface unit that allows the user to select an advertisement display intention via a mobile messenger;
An advertisement display control unit that displays an advertisement on the mobile messenger according to the user's advertisement display intention;
An advertising revenue distribution unit for distributing the revenue of the advertisement displayed via the mobile messenger to the user;
Including
The advertisement system, wherein the advertisement setting interface unit selects at least one advertisement area on the mobile messenger displaying the advertisement from the user. The advertisement setting interface unit
The at least one of a friend list screen, a dialog list screen, a friend addition screen, an environment setting screen, and a dialog window screen on the mobile messenger is selected in the advertisement area for displaying the advertisement from the user. Item 4. The advertising system according to Item 1.   An advertisement display that collects the advertisement display intention from a user who uses the mobile messenger, calculates an overall advertisement inventory related to the collected advertisement display intention, and then determines an advertisement to be displayed and a display frequency for each advertisement. The advertising system according to claim 1, further comprising a management unit. The advertisement display management unit
The advertisement system according to claim 3, wherein the advertisement to be displayed and the display frequency are determined based on an advertisement execution cost set for the advertisement. The advertisement display management unit
The advertisement to be displayed is determined according to a sharing setting value that the user has set to share with at least one friend for the specific advertisement selected by the user among advertisements displayed on the mobile messenger. The advertising system according to claim 3, wherein the advertising system is characterized. The advertisement display control unit
The advertisement system according to claim 3, wherein the advertisement is displayed on the mobile messenger according to the advertisement to be displayed and a display frequency. The advertisement display control unit
The advertisement system according to claim 1, wherein a specific advertisement selected by the user among advertisements displayed on the mobile messenger is displayed in an interactive window in which at least one friend participates. The advertisement display control unit
When a specific advertisement among advertisements displayed on the mobile messenger is selected, a landing page of the specific advertisement is provided, and the specific advertisement is displayed in an interactive window in which at least one friend participates. The advertising system according to claim 1. The advertisement setting interface unit
The advertisement system according to claim 7, wherein the at least one friend is selected from a friend list registered on the mobile messenger for the specific advertisement.   The advertisement system according to claim 1, further comprising a user advertisement management unit that manages a current state of advertisements displayed on the mobile messenger for each user and a current state of revenue generated from the advertisements. The user advertisement management unit
The advertisement system according to claim 10, wherein a reference function for the current status of the advertisement and a current status of profit and a change function for the intention to display the advertisement are provided on the mobile messenger in a robot (bot) format. Receiving a selection of an advertisement display intention via a mobile messenger and a selection of at least one advertisement area on the mobile messenger from a user; and displaying an advertisement on the mobile messenger according to the advertisement display intention of the user;
Apportioning revenue from advertising displayed via the mobile messenger to the user;
Advertising method including that. The selection of the advertisement display intention is made as follows.
The at least one of a friend list screen, a dialog list screen, a friend addition screen, an environment setting screen, and a dialog window screen on the mobile messenger is selected in the advertisement area for displaying the advertisement from the user. Item 13. The advertising method according to Item 12. After collecting the advertisement display intention from the user using the mobile messenger and calculating the total advertisement inventory related to the collected advertisement display intention, display based on the advertisement execution cost set for the advertisement for each advertisement Further determining the targeted advertisement and display frequency,
Displaying advertisements on the mobile messenger
The advertisement method according to claim 12, wherein the advertisement is displayed on the mobile messenger according to the advertisement to be displayed and a display frequency. Determining the display target advertisement and the display frequency,
The advertisement to be displayed is determined according to a sharing setting value that the user has set to share with at least one friend for the specific advertisement selected by the user among advertisements displayed on the mobile messenger. The advertisement method according to claim 14, wherein the advertisement method is characterized. The at least one friend is selected from a list of friends registered on the mobile messenger from the user for a specific advertisement among advertisements displayed on the mobile messenger,
Displaying the specific advertisement in an interaction window in which the friend who has received the selection participates;
The advertisement method according to claim 12, further comprising: Managing the current status of advertisements displayed on the mobile messenger for each user and the current status of revenue generated from the advertisements;
Providing a function of referring to the current status of the advertisement and a current status of revenue and a function of changing the willingness to display the advertisement in a robot form on the mobile messenger
The advertisement method according to claim 12, further comprising:   A computer-readable recording medium on which a program for executing the method according to any one of claims 12 to 17 is recorded.

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