JP2013178849A - Advertisement provision system and advertisement provision method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To spread Internet advertisement such as affiliate advertisement among members by using a comment function of SNS.SOLUTION: The invention relates to an advertisement provision system. When receiving a predetermined notification from an advertiser server 101, an SNS site control unit 108 identifies a first user identifier associated with a second user identifier and transmits comment data, which includes user information associated with a user of a second communication terminal 100 and link information on a commercial web site, to a first communication terminal 100 as content data on the basis of the identified first user identifier. Also, an achievement compensation control unit 112 adds a first achievement compensation to an achievement compensation given to the second user identifier.

Description

  The present invention relates to an advertisement providing system.

  In recent years, affiliate programs have been widely used as means for providing advertisements related to products or services (hereinafter referred to as “products etc.”) that are traded on commercial websites on the Internet. Individuals or companies that provide products / services on commercial websites by using affiliate programs (hereinafter referred to as “advertisers”) use channels of users who are interested in products on the websites of advertisers. Cost-effective because it can be expanded and advertising fees are usually set according to the outcome. A conventional affiliate program providing system is described in Patent Document 1, for example.

  On the other hand, there is a social networking service (SNS) as a member service for building a social network on the Internet. In SNS, a member's profile is usually posted on an SNS site, and then members register with each other as friends, and a social network is formed. In SNS, a unique web page is assigned to each member, and comments posted by the user and friends can be displayed by a comment function on the web page, facilitating communication between members. If the Internet advertisement including the above-mentioned affiliate program can be expanded among SNS members by utilizing the comment function of SNS, a high advertising effect is expected.

JP2007-193613

  However, when using the comment function of SNS and trying to spread Internet advertisements such as affiliate advertisements among SNS members, conventionally, the member user himself has to create and post comments such as advertisements, which is cumbersome. Yes, it was difficult to create ads that attract customers.

  The present invention solves such a conventional problem, and uses an SNS comment function to provide an advertisement providing system capable of providing a customer-attractive advertisement without the need for a member user to enter a promotional phrase or the like. Is to provide.

  In order to solve the above problems, an advertisement providing system according to the present invention includes a first server that provides a commercial website, a second server, a first communication terminal connected to the second server, An advertisement providing system including a second communication terminal connected to the first server, wherein the second server includes the first user identifier received from the first communication terminal, A user management database that associates and stores a second user identifier received from the communication terminal, and the content data is provided in the first communication terminal by transmitting the content data to the first communication terminal. A control unit for displaying on the display unit, wherein the first server performs a predetermined process on the commercial website provided by the first server by the second communication terminal. And when the control unit receives the notification, the second user identifier included in the notification is transmitted to the second server. The first user identifier associated with the first user identifier is identified, and the user information and the commercial web related to the second user identifier are transmitted to the first communication terminal based on the identified first user identifier. Comment data including link information of the site is transmitted as the content data, and the second server further includes a result reward control unit for controlling the result reward, and the user management database includes the second user identifier and , The result reward assigned to the second user identifier is stored in association with the result reward control unit when the notification is received, Characterized by adding the first achievement rewarded for the achievement reward granted to a second user identifier.

  The advertisement providing system according to the present invention further inquires of the second communication terminal whether or not the SNS site control unit permits the comment data to be transmitted to the first communication terminal. The comment data to the first communication terminal when the notification is received and the comment data is permitted to be transmitted to the first communication terminal as a result of the inquiry. Is transmitted as the content data.

  In addition, the advertisement providing system according to the present invention provides a second result reward for the result reward given to the second user identifier when the result reward control unit further satisfies a predetermined condition. Is further added.

  The advertisement providing system according to the present invention is further characterized in that the predetermined condition is that a total number of communication terminals that have executed the predetermined processing in the commercial website has reached a predetermined number.

  In the advertisement providing system according to the present invention, the first communication terminal is connected to the commercial website based on the link information in which the predetermined condition is included in the comment data transmitted to the first communication terminal. And the first communication terminal has executed a predetermined process on the commercial website.

  The server according to the present invention is a server connected to a first server that provides a commercial website and a first communication terminal, the first user identifier received from the first communication terminal, Transmitting the content management data to the first communication terminal by associating and storing a second user identifier received from the second communication terminal connected to the first server; On the commercial website provided by the first server from the control unit that causes the display unit provided on the first communication terminal to display the second communication terminal from the first server. And a receiving unit that receives a notification including the second user identifier that is transmitted when the process is executed, and the control unit receives the notification when the receiving unit receives the notification. Identifying the first user identifier associated with the second user identifier included in the notification, and for the first communication terminal based on the identified first user identifier, Comment data including user information related to a second user identifier and link information of the commercial website is transmitted as the content data, and further includes an achievement reward control unit for controlling the achievement reward, the user management database includes: The second user identifier and the result reward assigned to the second user identifier are stored in association with each other, and the result reward control unit receives the notification when the notification is received. A first achievement reward is added to the achievement reward given to the second user identifier.

  The advertisement providing method according to the present invention includes a first server for providing a commercial website, a second server, a first communication terminal connected to the second server, and a connection to the first server. An advertisement providing method in an advertisement providing system including a second communication terminal, wherein the second server receives a first user identifier received from the first communication terminal, and the second communication terminal. And storing the second user identifier received from the first server, and the first server executes a predetermined process on the commercial website provided by the first server by the second communication terminal. A second notification included in the notification when the second server receives the notification, and a step of transmitting a notification including the second user identifier to the second server. No Yu Identifying the first user identifier associated with the identifier, and the second server, with respect to the first communication terminal based on the identified first user identifier, Comment data including user information related to the user identifier and link information of the commercial website is transmitted as content data, and the comment data is displayed on a display unit provided in the first communication terminal; The second server includes a step of controlling an achievement reward, and the storing step further includes the second user identifier and the achievement reward assigned to the second user identifier. Storing the association, and when the second server receives the notification, the first reward for the achievement reward given to the second user identifier Characterized in that it adds the results reward.

  With the above configuration, the advertisement providing system of the present invention utilizes the comment function of SNS, and the SNS site control unit automatically creates the comment of the member user, so that the member user does not need to enter a promotional phrase himself or herself. An advertisement providing system that provides an attractive advertisement can be provided.

It is a block diagram showing the structure which concerns on Embodiment 1 of this invention. It is a figure showing the content of the user management table which concerns on Embodiment 1 of this invention. It is a figure showing the operation | movement of the comment contribution which concerns on Embodiment 1 of this invention. It is a figure showing the content of the comment management table which concerns on Embodiment 1 of this invention. It is a figure showing the operation | movement of the comment display which concerns on Embodiment 1 of this invention. It is a figure showing the example of a my page display concerning Embodiment 1 of the present invention. It is a figure showing the my page display example of the related user which concerns on Embodiment 1 of this invention. It is a flowchart showing operation | movement of the advertisement provision system which concerns on Embodiment 1 of this invention. It is a figure showing the content of the reward object process management table which concerns on Embodiment 1 of this invention. It is a figure showing the content of the performance reward management table which concerns on Embodiment 1 of this invention. It is a figure showing the content of the advertisement management table which concerns on Embodiment 1 of this invention. It is a figure showing the content of the updated comment management table which concerns on Embodiment 1 of this invention. It is a figure showing the updated my page display example which concerns on Embodiment 1 of this invention. It is a figure showing the my page display example of the updated related user which concerns on Embodiment 1 of this invention. It is a block diagram showing the structure which concerns on Embodiment 2 of this invention. It is a figure showing the content of the result reward management table the structure which concerns on Embodiment 2 of this invention. It is a figure showing the content of the advertisement management table management table which concerns on Embodiment 2 of this invention. It is a figure showing the content of the participating user management table which concerns on Embodiment 2 of this invention. It is a flowchart showing the operation | movement which concerns on Embodiment 2 of this invention. It is a figure showing the example of a middle page display concerning Embodiment 2 of the present invention. It is a flowchart showing the operation | movement regarding provision of the additional result reward which concerns on Embodiment 2 of this invention. It is a figure showing the content of the updated participating user management table which concerns on Embodiment 2 of this invention. It is a figure showing the content of the updated comment management table which concerns on Embodiment 2 of this invention. It is a flowchart showing the operation | movement which concerns on Embodiment 3 of this invention.

  Embodiments of the present invention will be described below.

(1) Embodiment 1
(1.1) Schematic Configuration of Advertisement Providing System FIG. 1 is a block diagram showing a configuration of an advertisement providing system according to Embodiment 1 of the present invention. The advertisement providing system in Embodiment 1 of the present invention includes a plurality of communication terminals 100, an advertiser server 101, and an SNS server 102, as shown in FIG. The advertiser server 101 is operated by an advertiser and provides a commercial website for products, services, etc. (hereinafter referred to as “products, etc.”). The SNS server 102 provides a social networking service (SNS) website (hereinafter referred to as “SNS site”). On the SNS site, an advertisement for promoting an advertiser's product is posted. That is, the SNS site according to the present invention is a website of an advertisement publisher. The advertiser server 101, the SNS server 102, and the communication terminal 100 are connected to each other via the Internet 103 by wire or / and wirelessly.

  The communication terminal 100 is a communication device connected to the advertiser server 101 and the SNS server 102 via the Internet by wireless or / and wired. The communication terminal 100 is preferably composed of a mobile phone, a tablet terminal, a personal computer, or the like. Although FIG. 1 illustrates a mobile phone, the present invention is not limited to this. The communication terminal 100 includes a wireless communication unit, a display, a keyboard, and the like, and transmits / receives information to / from each server by the wireless communication unit. For example, the communication terminal 100 receives information constituting the website from the server via the wireless communication unit, and displays the website on the display. Thereby, a website viewer who uses the communication terminal 100 (hereinafter referred to as “user”) can browse the website. Further, the communication terminal 100 is configured to input characters, symbols, numbers, and the like with a keyboard on a registration form on various websites, a login screen, or the like.

(1.2) Configuration of Advertiser Server 101 Next, the configuration of the advertiser server 101 will be described.

  The advertiser server 101 includes an advertiser site content database (DB) 104, an advertiser site control unit 105, and a commercial transaction processing unit 106. The advertiser site content database (DB) 104 stores content data of commercial websites operated by advertisers and data of products or services that are traded on the commercial websites. Specifically, the advertiser site content database 104 stores content data such as characters, symbols, numbers, images, and moving images that constitute a web page displayed on a commercial website.

  The advertiser site control unit 105 performs control so that the user can browse the content data stored in the advertiser site content database 104. Specifically, the advertiser site control unit 105 transmits the content data stored in the advertiser site content database 104 to the communication terminal 100 based on the URL transmitted from the communication terminal 100. The commercial transaction processing unit 106 controls the commercial transaction when the user purchases a product or the like on a commercial website.

  The commercial transaction processing unit 106 acquires user information (name, address, contact information, credit number, user identifier used in the SNS site (described later), etc.) transmitted from the user communication terminal 100 on the product purchase web page. In addition, it is configured to perform commercial transaction processing such as merchandise sales, software licenses, and service provision (monthly member registration). Goods may be free of charge, and there is no need to obtain a credit number for free of charge. Preferably, these commercial transactions are performed by a secure communication protocol such as SSL or TSL. When the completed commercial transaction process corresponds to a predetermined reward target process, the commercial transaction processing unit 106 transmits a result notification to the SNS server 102 via a transmission unit (not shown) of the advertiser server 101. The reward target process is a process that is determined to give points (described later) that can be used on the SNS site when executed. The result notification indicates that the reward target process has been executed by the predetermined user. For example, the advertiser server 101 associates an identifier of a product that advertises on the SNS site, information indicating a commercial transaction process related to the product, and an advertisement identifier assigned to an advertisement of the product related to the commercial transaction process. Keep the table to be stored. When the completed commercial transaction process is stored in the table, the commercial transaction processing unit 106 includes an advertisement identifier corresponding to the completed commercial transaction process, a user identifier used in the SNS site, and an execution time of the commercial transaction process. The result notification is transmitted to the SNS server 102.

(1.3) Configuration of SNS Server 102 The SNS server 102 includes an SNS site content database 107, an SNS site control unit 108, a user information control unit 109, a user management database 110, a user identifier acquisition unit 111, and results. A reward control unit 112, a timing unit 113, a comment management database 114, a reward target process management database 115, a performance reward management database 116, and an advertisement management database 117 are provided.

  The SNS site content database 107 stores SNS site content data. For example, the content data stored in the SNS site content database 107 is data such as characters, symbols, numbers, images, and moving images that constitute a web page included in the SNS site.

  The SNS site control unit 108 controls the SNS site content database 107 and each database described later so that the user can browse the SNS site and post and display comments.

  The user information control unit 109 issues a user identifier assigned to each communication terminal 100 and associates the user identifiers with each other. The user management database 110 stores the user identifier issued by the user information control unit 109 and the associated user identifier.

  The user information control unit 109 is configured to assign a user identifier to a user browsing the SNS site as desired by the user. A user assigned with a user identifier in this way is hereinafter referred to as a “member user”. The user identifier differs for each member user, and is composed of characters, symbols, numbers, etc. for identifying the member user, such as “UID001”. The user identifier may be configured such that the user can select a desired identifier, and the user name may be used as the user identifier.

  In response to a request from the communication terminal 100, the user information control unit 109 preferably transmits a new user registration form to the communication terminal 100. The new user registration form is configured such that the user can input user information (user name, name, email address, etc.) and password that the user desires to newly register. When the user information control unit 109 receives the user information and the password transmitted from the communication terminal 100, the user information control unit 109 indicates in the user management database 110 whether the same email address as the email address included in the received user information has already been registered. Match based on. If the same e-mail address is not registered as a result of collation, the transmitted user information and password are stored in the user management database 110. The user information control unit 109 assigns user identifiers with consecutive numbers in the order stored in the user management database 110. For example, different identifiers are assigned to each user, such as “UID001” for the user stored in the user management database 110 first and “UID002” for the next user. When a terminal using a plurality of e-mail addresses is used as the communication terminal 100, the communication terminal 100 and the user identifier are assigned one-to-one by checking together with an e-mail address and an identifier unique to the terminal. It is possible.

  Further, the user information control unit 109 associates user identifiers assigned for each user in response to a request from the communication terminal 100. Here, “associating user identifiers” means storing a second user identifier in the user management database 110 as user information related to a certain first user identifier. Preferably, when there is a related user registration request from the user's communication terminal 100, the user information control unit 109 transmits a related user registration form. The related user registration form is configured such that the first user can input the user identifier (second user identifier) of the second user who wishes to register as a related user. With the related user registration form, the first user inputs the second user identifier, and the input second user identifier is transmitted to the SNS server 102. The user information control unit 109 acquires the input second user identifier, and associates the second user identifier as user information related to the first user. Thereby, for example, a certain member user can register a friend as a related user. The information that can be input on the related user registration form is not limited to the user identifier, but may be a user name, an e-mail address, or a combination thereof. In addition, when the second user identifier is stored in the user management database 110 as the user information related to the first user identifier, the first user identifier may be stored as the user information related to the second user identifier.

  The related user registration method is not limited to this method. As another example, the user registered on the SNS site and the user information thereof can be searched, and the user's profile is displayed from the search result, and the related user application provided on the page is accessed. By clicking the button, it may be configured so that a related user registration request can be made.

  FIG. 2 shows the user identifier stored in the user management database 110 by the user information control unit 109 and the associated user information. Various information is preferably stored in the user management database 110 in the form of a user management table 200.

  A user identifier is stored in the first column 201 of the user management table 200, and user information is stored in the second column and thereafter. The second column 202 stores the user name, the third column 203 stores the password, the fourth column 204 stores the name of each user, and the fifth column 205 stores the mail address of each user. The sixth column 206 stores the associated user identifier. The seventh column 207 stores the points held by each user. In the user management table 200 shown in FIG. 2, for example, “Takuya”, “12bcdeaa”, “Takuya Tanaka” are associated with the user identifier “UID001” as the user name, password, name, email address, related user identifier, and points, respectively. , “Abcd@xxx.ne.jp”, “UID002, UID003, UID005”, and “430 points” are stored. Note that the information stored in the user management table 200 is not limited to these, and information such as birth place, age, and address may be stored, for example.

  Here, the “point” means a privilege that can be exchanged for a product, service, or cash, or a privilege that can be discounted when purchasing the product or service. Points are given by the performance reward control unit 112 when a user registers as a member user on the SNS site, or when a predetermined process is performed such as purchasing a product or using a service on the SNS site. Products that can be exchanged by points are, for example, music data, image data, game software, and the like.

  When the user browses the SNS site using the communication terminal 100, the user identifier acquisition unit 111 acquires a user identifier assigned to the user. For example, the user identifier acquisition unit 111 inputs predetermined information (a user identifier, a user name, an email address, and a password and a password to a login form provided on the SNS site through the communication terminal 100 and transmits the information to the SNS server 102. The user identifier of the user is acquired.

  The user identifier acquisition unit 111 collates the user identifier and password acquired from the communication terminal 100 with the user identifier and password stored in the user management database 110, and if they match, sends the user identifier to the SNS site control unit 108. . The SNS site control unit 108 transmits content data of a user-specific web page (hereinafter referred to as “my page”) to the communication terminal 100 based on the user identifier. Thereby, My Page is displayed on the display of the communication terminal 100.

  The achievement reward control unit 112 controls the points that can be used in the SNS site for each user identifier. The result reward control unit 112 gives a predetermined point to the user in response to receiving the result notification. Based on the control from the SNS site control unit 109, the time measuring unit 113 measures the time when each user commented. The clock unit 113 may clock time such as the time when the result notification is received.

  The comment management database 114 stores comments posted by the user. The reward target process management database 115 stores information on the user when the user performs the reward target process. The performance-reward management database 116 stores information related to points granted by the performance-reward control unit 112 when a result notification is received. The advertisement management database 117 stores various types of information about advertisements advertised on the SNS site. Information stored in these databases will be described in detail together with the following operations.

(1.4) Operation of Advertisement Providing System Next, the operation of the advertisement providing system in the first embodiment will be described with reference to FIG. 3, FIG. 5, and FIG. FIG. 3 shows an operation related to comment posting, FIG. 5 shows an operation related to comment display, and FIG. 8 shows an operation related to automatic comment posting executed when the reward target process is executed. Prior to this operation, the user management database 110 of the SNS server 102 will be described assuming that the user management table 200 shown in FIG. 2 is stored in the user management database 110 in advance by new user registration and related user registration. .

(1.4.1) Operation Related to Comment Posting First, FIG. 3 illustrates an operation when the communication terminal 100 transmits a comment to the SNS server 102 by a user input operation. First, in step S301, the communication terminal 100 transmits a user identifier and text data including the content of a comment (hereinafter referred to as “comment text data”) to the SNS server 102 based on a user input operation. When the SNS server 102 receives the data, the SNS site control unit 108 refers to the time measuring unit 113 and acquires the time when the data is received as the posting time (step S302). Here, it is assumed that the user identifier is “UID001”, the comment text data is “Sunny, I did it!”, And the comment posting time is “3/22 6:30”. Subsequently, the SNS site control unit 108 acquires the user name of the user who posted the comment (step S303). Specifically, the SNS site control unit 108 refers to the user management database 110 and acquires a user name corresponding to the user identifier. Here, the SNS site control unit 108 acquires the user name “Takuya” for “UID001”. Finally, in step S304, the SNS site control unit 108 stores the comment data including the user identifier, the user name, the comment text data, and the posting time in the comment management database 114, and the operation related to the comment posting ends. To do.

  FIG. 4 shows comment information stored in the comment management database 114 by the SNS site control unit 108. Various information is preferably stored in the comment management database 114 in the form of a comment management table 400.

  A comment identifier for uniquely identifying a comment is stored in the first column 401 of the comment management table 114, and a user identifier is stored in the second column 402. The third column 403 stores user names, and the fourth column 404 stores comment text data posted by each user. The fifth column 405 stores the posting time when the comment is posted. Here, the comment transmitted above is stored in the line of the comment identifier “CID00125”.

(1.4.2) Operation Related to Comment Display FIG. 5 shows an operation for the SNS site control unit 108 to display a comment on my page. First, in step S501, on the top page provided in the SNS site, the communication terminal 100 transmits a login request to the SNS server 102 based on the user input. Hereinafter, although the case where a user identifier and a password are included in the login request will be described, the login request may include a user name instead of the user identifier.

  When the SNS server 102 receives the login request, the user identifier acquisition unit 111 collates the received user identifier and password based on the user management database 110 (step S502). As a result of the collation, when the acquired user identifier and password match a predetermined user identifier and password stored in the user management database 110, the user identifier acquisition unit 111 sends the user identifier to the SNS site control unit 108. Here, it is assumed that the matched user identifier is “UID001” (that is, the user name is “Takuya”).

  In subsequent step S503, the SNS site control unit 108 receives comment data (user name, comment text data, posting time, etc.) related to the comment of the related user with the user identifiers “UID001” and “UID001” from the comment management database 114. Get multiple items in order from the new one. Based on the content data including the acquired comment data, the SNS site control unit 108 constructs a My Page related to the user identifier UID001 and transmits it to the user terminal 100, and the operation related to the comment display is completed (Step S504).

  FIG. 6 is a table in which comment data and other content data controlled by the SNS site control unit 108 are transmitted to the communication terminal 100 and displayed as a “my page 600” of “Takuya” who is a member user of the user identifier “UID001”. An example is shown. At the top of My Page 600 is an avatar display area 601 for displaying a “takuya” avatar, a photo or an image, a menu area 602 for displaying menu icons for changing various settings, and for inputting and transmitting comments. A comment input form 603 and a send button 604 are provided. In addition, a comment display area 605 in which comments posted by users and related users are displayed in a substantially central portion of My Page 600. Furthermore, an advertisement display area 606 for displaying advertisements such as products of the advertiser server is provided at the bottom of My Page 600. Note that the position to be displayed is not limited to this, and for example, the advertisement display area 606 may be provided on the top or the left and right in the My Page 600.

  Each menu icon displayed in the menu area 602 is configured such that when a member user clicks, a web page corresponding to each menu is displayed. For example, when the profile editing icon is clicked, a part or all of the user information already transmitted by the user using the new user registration form and stored in the user management database 110 can be changed. In addition, various setting icons, comment history icons for displaying past comment histories, related user list icons for displaying related users in a list, and related user registration icons for registering related users are illustrated. The menu icon to be displayed is not limited to this. For example, a password change icon, a member user search icon for searching for another member user, or the like may be displayed.

  The comment input form 603 and the send button 604 are configured so that a member user can post a comment on My Page using the communication terminal 100. A comment is composed of characters, symbols, images, and the like, and is a means for expressing when a member user states an opinion or explaining a certain matter. When the user clicks a send button 604 after entering a comment in the comment input form 603, the comment is transmitted to the SNS server 102, and data related to the comment is stored in the comment management database 114 by the operation shown in FIG. .

  In the advertisement display area 606 of FIG. 6, an advertisement banner, a text advertisement, and the like are displayed. Link information for connecting to a commercial website provided by the advertiser server and an advertisement identifier are associated with the advertisement banner, the text advertisement, and the like. The link information is preferably constituted by an address (for example, URL) of the advertiser server. Here, it is assumed that the URL of the advertiser server is http: // URL001 /. In the following, the case where the link information is the URL of the advertiser server will be described. However, the link information may further include link information for connecting to a specific web page displayed on the commercial website. good. For example, the link information may include an address of a web page introducing a specific product.

  In the comment display area 605 of FIG. 6, the comment 607 and the comment 608 of the member user “Takuya” are displayed side by side with the avatar 609 and the avatar 610 of “Takuya”. Thus, the comment is displayed in combination with the member user's avatar, and it is possible to easily determine which member user's comment. In addition, a comment “611” of “Nami” registered as a related user of Takuya is displayed along with Nami's avatar 612 on the My Page of the member user “Takuya”. These comments 607, 608, and 611 are comments acquired from the comment management database 114, and comments made at the times of 3/22 6:30, 3/21 20:30, and 3/21 18:20, respectively. The display areas 605 are displayed in order from the top to the bottom in order from the newest one. Although only three comments are displayed in FIG. 3, the total number of comments displayed is not limited to this. Further, it may be configured such that comments are not displayed in order from the oldest one, and the past several are displayed from the latest comment.

  FIG. 7 shows a My Page 700 of the member user “Nami” registered as a related user of “Takuya”. A description of the same parts as those in FIG. 6 is omitted. The avatar of the user “Nami” is displayed in the avatar display area 701, and the comment of the member user “Nami” and the comment of “Takuya” who is a related user of “Nami” are displayed in the comment display area 705. . Since the comments of the user and the related user are displayed on each member user's My Page, as shown in FIGS. 6 and 7, it is useful as a means for the member users to communicate with each other.

  In FIG. 7, only “Nami” is exemplified as the related user of “Takuya”, but “Takuya” is also similarly displayed in the comment display area of the user registered as the related user of “Takuya”. A comment is displayed.

(1.4.3) Operation Related to Automatic Comment Posting FIG. 8 shows the operation of the advertisement providing system related to automatic comment posting. The automatic comment posting is executed when the remuneration target process is executed by the communication terminal 100. First, in step S801, on the top page provided on the SNS site, the communication terminal 100 transmits a login request to the SNS server 102 based on a user input. Hereinafter, although the case where a user identifier and a password are included in the login request will be described, the login request may include a user name instead of the user identifier.

  When the SNS server 102 receives the login request, the user identifier acquisition unit 111 collates the received user identifier and password based on the user management database 110 (step S802). As a result of the collation, when the acquired user identifier and password match a predetermined user identifier and password stored in the user management database 110, the user identifier acquisition unit 111 sends the user identifier to the SNS site control unit 108. Here, it is assumed that the matched user identifier is “UID001” (that is, the user name is “Takuya”). The SNS site control unit 108 transmits the My Page 600 related to the user identifier UID001 to the user terminal 100 (Step S803).

  Next, in step S <b> 804, the communication terminal 100 connects to the advertiser server 101 when the member user “Takuya” clicks an advertisement banner or the like displayed in the advertisement area 317 of the My Page 300. In step S805, the commercial transaction processing unit 106 communicates with the communication terminal 100 and performs a commercial transaction process. When the commercial transaction process is completed and the commercial transaction process corresponds to the predetermined reward target process, the advertiser server 101 transmits a result notification to the SNS server 102 (step S806). The result notification includes the user identifier of the user of the communication terminal 100 that executed the commercial transaction process corresponding to the reward target process, the advertisement identifier assigned to the advertisement of the product related to the commercial transaction process, and the execution time of the commercial transaction process. . From the result notification, the SNS server 102 can determine that the communication terminal 100 has executed the reward process.

  When the result notification is received, the result reward control unit 112 stores information related to the result notification in the reward target process management database 115 in step S807. FIG. 9 shows a reward target process management table 900 stored in the reward target process management database 115. The first column 901 of the reward target process management table 900 stores a user identifier, and the second column 902 stores an advertisement identifier. The user identifier in the first column 901 is a user identifier included in the result notification, and the advertisement identifier in the second column 902 is an advertisement identifier included in the result notification. The advertisement identifier is an identifier that is assigned for each advertisement of a product related to the commercial transaction process and uniquely identifies the advertisement. The third column 903 stores the execution time of the commercial transaction included in the result notification, and the fourth column 904 stores the status of whether or not points are given to the user related to the user identifier. Here, it is assumed that there has been a notification of an advertisement for the user identifier “UID001” and the advertisement identifier “AID001”. The execution time of the commercial transaction process will be described as being “3/22 10:00”.

  Next, in step S808, the result reward control unit 112 refers to the reward object processing management database 115, and acquires a combination of a user identifier and an advertisement identifier that have not been awarded a reward granting status. Here, the user identifier “UID001” and the advertisement identifier “AID001” are acquired as combinations where the reward granting status is not granted.

  In subsequent step S809, the result reward control unit 112 refers to the result reward management database 116, and acquires a point related to the advertisement identifier “AID001” for which the reward granting status has not been granted. FIG. 10 shows an achievement reward management table 1000 stored in the achievement reward management database 116. An advertisement identifier is stored in the first column 1001 of the result reward management table 1000, and points are stored in the second column 1002. Here, the achievement reward control unit 112 acquires 500 points as the points related to the advertisement identifier “AID001”.

  Subsequently, in step S810, the achievement reward control unit 112 gives points to the user. Specifically, the achievement reward control unit 112 adds the points acquired in step S809 to the possessed points of the user identifier “UID001” acquired in step S808. That is, 500 points are given to the point of the user identifier “UID001” stored in the user management database 110. As a result, the user “Takuya” has 930 points.

  Subsequently, the SNS site control unit 108 refers to the advertisement management database 117 and acquires information related to the advertisement identifier “AID001” (step S811). FIG. 11 shows an advertisement management table 1100 stored in the advertisement management database 117. The advertisement management table 1100 stores an advertisement identifier, link information for connecting to a commercial website provided by the advertiser server, and comment text data composed of a predetermined character string in association with each other. In the first embodiment, the advertisement identifier is stored in the first column 1101 of the advertisement management table 1100, and the URL of the advertiser site is stored as link information in the second column 1102. Comment text data is stored in the third column 1103. The comment text data includes at least link information for connecting to a commercial website provided by the advertiser server. The comment text data may further include points corresponding to the associated advertisement identifier. That is, in step S811, the SNS site control unit 108 acquires at least comment text data corresponding to the advertisement identifier acquired in step S808, and proceeds to step S813. Note that the information stored in the advertisement management database 117 is not limited to this, and may include an advertiser name, a product to be advertised, an advertisement validity period, and the like. The SNS site control unit 108 includes the comment text data. Such information may be acquired.

  Here, the SNS site control unit 108 ends the process when the advertisement identifier acquired in step S808 does not exist in the advertisement management database 117 (step S812). Here, since the advertisement identifier “AID001” is stored in the advertisement management database 117, the process proceeds to step S813.

  In subsequent step S813, the SNS site control unit 108 refers to the user management database 110, acquires the user name corresponding to the user identifier acquired in step S808, and refers to the time measuring unit 113 to determine the current time “3/22. 10:10 "is acquired as the posting time. In step S814, the SNS site control unit 108 stores the automatic comment data in the comment management database 114. The automatic comment data includes the user identifier acquired in step S808, the user name and posting time acquired in step S813, and the comment text data acquired in step S811. FIG. 12 shows a comment management table 1200 in which comments are stored by the SNS site control unit 108. As shown in FIG. 12, “Takuya: I got 500 points during the campaign! Let's get points together ♪ http: // URL001 /” is stored in the comment management database 114 as a comment concerning the user identifier “UID001”. . Since the comment stored in this way is executed by the SNS site control unit 108 upon reception of the result notification from the advertiser server 101, each user can enter the comment input form 603 provided on the My Page. There is no need to manually post a comment by pressing the input and send button 604. Therefore, it seems to the user that the comment is automatically posted and displayed in the comment display area of the My Page with the user identifier “UID001” and the My Page of the related user.

  An example in which a comment created in this way is displayed on My Page is shown in FIGS. FIG. 13 shows a “Takuya” My Page 1300. In the comment display area 1305 of the my page 1300, the comment 1307 stored in the comment management database 114 is displayed together with the avatar 1308. Since the created comment is newer than the comment 1309, it is displayed in the upper part of the comment display area 1310 than the comment 1309.

  FIG. 14 shows a My Page 1400 of “Nami” who is a related user of Takuya. In the comment display area 1405 of the my page 1400, the created comment 1407 is displayed together with a full avatar 1408. Since the created comment is newer than the comment 1409, the comment is displayed in the upper part of the comment display area 1405 than the comment 1409. When viewing this comment, “Nami” can know the link information of the advertiser server 101 to which “Takuya” is connected and the fact that 500 points have been acquired. Moreover, since it is displayed in the comment display area 605 in the approximate center of My Page, link information to the advertiser server 101 is not missed.

(1.5) Effects of the advertisement providing system according to the first embodiment As described above, according to the advertisement providing system according to the first embodiment, the reward target process is performed on the commercial website provided by the advertiser server by the SNS member user. When a commercial transaction process corresponding to the above is executed, a comment including link information to the advertiser server is created and displayed on the user's My Page registered as a related user of the user without manual posting by the user. Therefore, it is possible for the member user to easily provide an advertisement with a customer attraction without the need for the user to enter an advertising phrase or the like.

  More specifically, the comment text data stored in the comment management database 114 by the SNS site control unit 108 upon receipt of a result notification from the advertiser server 101 is connected to a commercial website provided by the advertiser server. Link information for is included. For example, “http: // URL001 /” in the comment is link information for connecting to the advertiser server 101 and can be clicked by the user using the communication terminal 100. Therefore, since the related user who browsed the comment on My Page can easily acquire link information for connecting to the commercial website, the comment serves as an advertisement.

  In addition, the comment further includes information (for example, information indicating the number of points such as “500 points”) related to points that can be acquired by the member user by executing the commercial transaction process as the reward target process. For the member user, an incentive to visit the advertiser site using the link information and perform a business transaction can be activated. Therefore, customer attraction as an advertisement of the comment can be further improved. Furthermore, since the comment is displayed as a comment of “Takuya”, which is a related user, it can be recognized that the related user is using the advertiser site, and the commercial transaction processing is performed on the advertiser site. Psychological barriers for related users can be reduced. Therefore, the advertising effect similar to the word of mouth can be enhanced as the advertising effect of the comment.

  When the related user “Nami” clicks the link information of the automatic comment 1407 displayed on the My Page 1400, the communication terminal 100 of “Nami” is connected to the advertiser server 101 (step S804), and thereafter Steps S805 to S813 are executed similarly. At this time, for the member user “Takuya” corresponding to the automatic comment that triggered the connection of “Nami” communication terminal 100 to advertiser server 101 in FIG. You may comprise so that. In this way, when a related user is connected to the advertiser server 101, the incentive for the member user to connect to the advertiser server can be further improved by giving a reward to the member user corresponding to the automatic comment. Advertisements can be provided more effectively.

(1.6) Modification Although a method of using reception of a result notification from the advertiser server 101 has been described as an opportunity for automatic comment posting, the present invention is not limited to this. For example, in the above-described first embodiment, the case where the commercial transaction process on the commercial website is the reward target process has been described. However, the reward target process may simply execute a connection to the advertiser server 101. In this case, the following configuration may be used. First, when the terminal device 100 is connected to the advertiser server 101 by clicking an advertisement banner or the like (step S804), the result reward control unit 112 acquires an advertisement identifier associated with the advertisement banner. And the result reward control part 112 may store in the reward object process management database 115. FIG.
Moreover, you may utilize the notification of the result received from the server (ASP server) of advertising mediators other than the advertiser server 101 as an opportunity of automatic comment contribution. In the case of mediating an ASP server, when an advertisement banner is clicked, the communication terminal 100 is once connected to the ASP server, and a session ID is assigned in the ASP server. The session ID is used for tracking. Thereafter, the communication terminal 100 is connected (redirected) to the advertiser server 101. The result notification from the advertiser server 101 is transmitted to the ASP server together with the session ID. When the ASP server receives the result notification and the session ID, the user is identified from the session ID, and points are given to the identified user.

  Note that the comments displayed in the comment display areas 1305 and 1405 are displayed together with the avatar. However, the present invention is not limited to this, and only the comments may be displayed.

  In the comment, “Takuya” is one piece of user information related to the user identifier of the user who posted the comment. As another example, the name of the user may be used. “500 points” in the comment represents the number of points given when a connection request is made to the advertiser server, and may be another value.

  In addition, although demonstrated as what gives a point above, it is not restricted to this, You may memorize | store in the user management database 100 giving goods, a service, and cash itself. Alternatively, image data or the like that decorates an avatar is also worth exchange at the SNS site, and it may be stored in the user management database 100 to give such image data.

In addition, although the connection to the advertiser server in step S804 was executed by clicking the advertisement banner on the user “Takuya” My Page, it is not limited to this and is installed on any page on the SNS site. A connection to the advertiser server may be executed when the advertisement banner is clicked.
Moreover, although the case where link information is included in the comment text data in advance has been described, the present invention is not limited to this. For example, the following configuration may be used. First, comment text data that does not include link information is stored in the advertisement management table 1100. The SNS site control unit 108 acquires both the comment text data and the link information from the advertisement management table 1100, and performs correction to add the link information to the acquired comment text data. Then, the SNS site control unit 108 stores the modified comment text data in the comment management database 114.

(2) Embodiment 2
(2.1) Configuration of SNS Server 1502 The following describes Embodiment 2 of the present invention. FIG. 15 is a block diagram showing the configuration of the second embodiment of the present invention. Hereinafter, the same components as those in the first embodiment are denoted by the same reference numerals, and description thereof is omitted. In the advertisement providing system according to Embodiment 2, the SNS server 1502 includes a participating user management database 1501. In the second embodiment, advertisement banners, text advertisements, and the like are associated with link information for connecting to an intermediate page, which will be described later, instead of link information for connecting to a commercial website provided by the advertiser server. And allows the user to decide whether or not to execute automatic comment posting. In the second embodiment, two types of normal points and additional points are prepared, and additional points are further given to the user when a predetermined condition is achieved. In the second embodiment, two types of comment text data are prepared, and the text used for automatic comment posting is different before and after the predetermined condition is achieved.

  The participating user management database 1501 stores user identifiers included in the result notification, and is used to manage whether or not automatic comment posting for a predetermined advertisement identifier is executed for each user identifier.

  FIG. 16 shows an achievement reward management table 1600 stored in the achievement reward management database 801 according to the second embodiment. An advertisement identifier is stored in the first column 1601 of the result reward management table 1600, normal points are stored in the second column 1602, and additional points are stored in the third column 1603. The point according to the second embodiment is changed according to the number of users of the communication terminal 100 (hereinafter referred to as “the number of participating users”) that has executed the commercial transaction process corresponding to the reward target process. Specifically, the advertiser site In addition, when the number of participating users who participated in the compensation target process such as member registration becomes a certain number or more, in addition to the normal points, additional points are given to each of the participating users. The result reward management table 1600 is stored in advance during system operation.

  FIG. 17 shows an advertisement management table 1700 stored in the advertisement management database 117 according to the second embodiment. The advertisement management table 1700 includes an advertisement identifier, link information for connecting to a commercial website provided by the advertiser server, a start time and an end time, a specified number of participating users and a number of users who have participated, and a predetermined character string. The pre-achievement comment text data and post-achievement comment text data are stored in association with each other. In the second embodiment, the advertisement identifier is stored in the first column 1701 of the advertisement management table 1700, and the URL of the advertiser site is stored as link information in the second column 1702. The third column 1703 stores the start time, and the fourth column 1704 stores the end time. The period specified by the start time and end time is a time condition for granting normal points and additional points. The fifth column 1705 stores a specified number of participating users (hereinafter referred to as “specified number of participating users”) as a condition for giving additional points, and a sixth column 1706 shows the number of participating users at the present time. The number of participating users is stored. The seventh column 1707 stores pre-achievement comment text data, and the eighth column 1708 stores post-achievement comment text data. Pre-achievement comment text data is used for automatic comment posting before the conditions for granting additional points are met (before achievement), and post-achievement comment text data is for after the conditions for granting additional points are met (after achievement) ) Used for automatic comment posting.

  FIG. 18 shows a participating user management table 1800 stored in the participating user management database 1501. The advertising identifier is stored in the first column 1801 of the participating user management table 1800, and the user identifier included in the result notification is stored in the second column 1802. The third column 1803 stores information indicating whether or not to execute the automatic comment posting by the SNS site control unit 108. In the table, “Accept” means to accept the automatic comment posting, and “Reject” means to reject the automatic comment posting. The fourth column 1804 stores the additional point grant status.

(2.2) Operation of Advertisement Providing System Next, the operation of the advertisement providing system in the second embodiment will be described with reference to FIGS.

(2.2.1) Operation of Advertisement Providing System Related to Giving Normal Points and Posting Automatic Comments FIG. 19 shows an operation related to giving points of the advertisement providing system in the second embodiment. In FIG. 19, the same operations as those in the first embodiment are denoted by the same reference numerals, and the description thereof is omitted.

  In step S1904, the communication terminal 100 transmits a connection request to an intermediate page by clicking on an advertisement banner or the like by a member user. At this time, an advertisement identifier related to the advertisement banner is also transmitted. Upon receiving the connection request, the SNS server 1502 transmits intermediate page data to the communication terminal 100 to inquire whether or not to execute automatic comment posting to the member user (step S1905). Since the intermediate page is displayed between the predetermined web page in the SNS site where the advertisement banner, the text advertisement, etc. are displayed and the predetermined web page of the commercial website provided by the advertiser server 101, the intermediate page is named as an intermediate page. doing.

  In step S1906, the intermediate page is displayed on the display of the communication terminal 100. A display example of the displayed intermediate page is shown in FIG. The intermediate page 2000 is provided with at least a check box area 2001 and a move button 2002 to the advertiser server 101. Link information to the advertiser server 101 is associated with the move button 2002, and the communication terminal 100 is connected to the advertiser server 101 by clicking. The check box area 2001 is provided with a check box as to whether or not to accept the automatic comment posting. Further, based on the advertisement identifier, a condition for giving points related to the advertisement is also displayed. Clicking the “Accept” checkbox and entering a check symbol will indicate that you want to accept the automatic comment posting. Clicking the “Do not accept” checkbox and entering the check symbol will automatically post the comment. Willing to refuse. The intermediate page 2000 shown in FIG. 20 indicates that the check box of “Accept” automatic comment posting is clicked and is selected. Note that only the “Accept” checkbox may be provided on the intermediate page.

  Thereafter, in step S1907, when the member user clicks the move button 2002 using the communication terminal 100, the communication terminal 100 transmits the advertisement identifier, the user identifier, and automatic comment posting approval / disapproval information to the SNS server 1502. Next, in step S1908, the result reward control unit 112 stores the advertisement identifier, user identifier, automatic comment posting approval / disapproval, and additional point granting status in the participating user management database 1501. Here, “AID001”, “UID001”, and “Accept” are stored as the advertisement identifier, user identifier, and comment posting approval / disapproval, respectively. Further, since the additional points are not given at the present time, “unassigned” is stored. If it is determined in step S1907 that the comment posting approval / disapproval is “not accepted”, “rejection” is stored in the comment posting approval / disapproval column. Subsequently, the communication terminal 100 is connected to the advertiser server 101 (step S1909). After being connected to the advertiser server 101, commercial transaction processing is performed in step S1910, and a result notification is transmitted from the advertiser server to the SNS server 1502 directly or via an ASP server (not shown) in step S1911.

  When the result notification is received, in step S 1912, the result reward control unit 112 stores information related to the result notification in the reward target process management database 115. Hereinafter, the result notification will be described on the assumption that the time “t1” is included as the execution time of the commercial transaction process.

  Next, in step S1913, the result reward control unit 112 refers to the reward target process management database 115, and acquires a combination of a user identifier and an advertisement identifier that have not been awarded a reward granting status. Here, the user identifier “UID001” and the advertisement identifier “AID001” are acquired as combinations where the reward granting status is not granted.

  In subsequent step S1914, the achievement reward control unit 112 refers to the achievement reward management database 116, and acquires the normal point of the advertisement identifier “AID001” in which the reward granting status has not been granted. Here, the achievement reward control unit 112 acquires 500 points as the points related to the advertisement identifier “AID001”.

  Subsequently, in step S1915, the result reward control unit 112 gives points to the user. Specifically, the result reward control unit 112 adds the points acquired in step S1914 to the possessed points of the user identifier “UID001” that has been notified of the results. That is, 500 points are given to the point of the user identifier “UID001” stored in the user management database 110. As a result, the user “Takuya” has 930 points.

  Subsequently, the SNS site control unit 108 refers to the advertisement management database 117 and acquires information related to the advertisement identifier “AID001” (step S1916). Here, the SNS site control unit 108 acquires the start time and the end time corresponding to the advertisement identifier acquired in step S1913, and proceeds to step S1918.

  Here, if the advertisement identifier acquired in step S1913 does not exist in the advertisement management database 117, the SNS site control unit 108 ends the process (step S1916). Here, since the advertisement identifier “AID001” is stored in the advertisement management database 117, the process advances to step S1917.

  In subsequent step S1918, the SNS site control unit 108 refers to the reward target process management database 115 and acquires the execution time of the commercial transaction process. Here, the time “t1” is acquired. Subsequently, the SNS site control unit 108 compares the start time and the end time in the information related to the acquired execution time “t1” and the advertisement identifier “AID001” acquired in step S1915 (step S1919). If “t1” is between the start time and the end time, the process proceeds to step S1920. If “t1” is before the start time or after the end time, the process ends. Here, “t1” is described as being between the start time and the end time.

  Next, in step S1920, the SNS site control unit 108 updates information in the advertisement management database 115 and acquires comment text data. Specifically, the SNS site control unit 108 adds 1 to the number of participating users in the advertisement management table 1700 of the advertisement management database 115 and updates the table. That is, here, the number 423 of users who have participated in the advertisement identifier “AID001” is updated to 424. Furthermore, the SNS site control unit 108 compares the updated number of users who have participated with the specified number of participating users. As a result of the comparison, if the number of users who have participated is less than the prescribed number of participating users, comment text data before achievement in the seventh column 1707 is acquired. At this time, the “(specified number of participating users−number of users who participated)” in the comment text data before achievement is replaced with a value obtained by subtracting the number of participating users from the specified number of participating users. If the number of users who have participated is equal to or greater than the prescribed number of participating users, the SNS site control unit 108 acquires post-achievement comment text data in the eighth column 1708. Here, since the number of users who have participated is 424, which is less than the number of basic registered users, it is comment text data in the seventh column 1707, “500 points have been received in the campaign! Get points! Campaign period until 5/10 22:00! Let's get points together ♪ http: // URL001 / "will be acquired.

  In step S1921, the SNS site control unit 108 proceeds to step S1922 if automatic comment posting is approved based on the automatic comment posting approval / disapproval information stored in the participating user management database 1501 in step S1908. On the other hand, if it is rejected, the process is completed. Next, in step S1922, the SNS site control unit 108 refers to the user management database 110, acquires the user name corresponding to the user identifier, and refers to the time measuring unit 113 to acquire the current time as the posting time. Finally, in step S1923, the SNS site control unit 108 stores automatic comment data including the user identifier, the user name, the posting time, and the comment text data acquired in step S1919 in the comment management database 114. By storing the automatic comment data including the comment text data in the comment management database, the user “Takuya” and the related user's My Page have received “500 points for the campaign! The campaign period is 5/10 until 22:00! Let's get points together ♪ http: // URL001 / "will be displayed.

(2.2.2) Operation Related to Adding Additional Points FIG. 21 shows operations related to adding additional points in the advertisement providing system according to the second embodiment. This operation is executed for all advertisement identifiers. In the following, the operation for the advertisement identifier “AID001” is exemplified, but the operation is similarly performed for other advertisement identifiers. In addition, the operation is periodically and repeatedly executed in the SNS server 1502.

  First, in step S <b> 2101, the achievement reward control unit 112 acquires information on the advertisement identifier “AID001” stored in the advertisement management database 117. Specifically, subsequently, in step S2102, the result reward control unit 112 compares the number of users who participated in each advertisement identifier with the specified number of participating users based on the acquired information, and the number of users who have participated. It is determined whether or not is equal to or greater than the specified number of participating users. As a result of the comparison, if the number of users who have participated is equal to or greater than the prescribed number of participating users, the process proceeds to step S2103. If the number of participating users is less than the specified number of participating users, the process returns to step S2101 and the same processing is executed for other advertisement identifiers.

  In step S <b> 2103, the result reward control unit 112 refers to the participating user management database 1501, and acquires an additional point grant status regarding the advertisement identifier “AID001”. In subsequent step S2104, the result reward control unit 112 determines whether there is a user to whom an additional point has not been granted, and if there is, proceeds to step S2105. On the other hand, if there is no user to whom no additional points are given, the process returns to step S2101 and the same processing is executed for other advertisement identifiers. Based on the participating user management table 1800 of the participating user management database 1501, with respect to AID001, since “UID001” and “UID002” users have not been given additional points, the process advances to step S2105.

  In subsequent step S2105, the achievement reward control unit 112 refers to the achievement reward management database 116, and acquires an additional point of the advertisement identifier “AID001” in which the reward granting status has not been granted. The result reward control unit 112 acquires 300 points as an additional point related to the advertisement identifier “AID001” based on the third column 1603 of the result reward management table 1600.

  Subsequently, in step S2106, the result reward control unit 112 gives an additional point to the user. Specifically, the result reward control unit 112 adds the additional points acquired in step S2105 to the possessed points of the user identifiers “UID001” and “UID002” that have been notified of the results. That is, 300 points are given as additional points to the user identifiers “UID001” and “UID002” stored in the user management database 110, respectively.

  In step S <b> 2107, the result reward control unit 112 updates the reward granting status in the participating user management database 1501 to “grant” with respect to the user identifier to which the additional point is given. The updated participating user management table 2200 is shown in FIG. As shown in FIG. 22, the additional reward granting status in the fourth column 2204 is updated.

  When step S2107 is completed, the process returns to step S2101 and the same processing is periodically repeated for each advertisement identifier.

(2.3) Effect of Advertisement Providing System According to Second Embodiment As described above, the advertisement providing system according to the second embodiment is different from the difference between the prescribed number of participating users and the number of participating users, that is, the prescribed number of participating users. The remaining number of people until reaching and the additional points when the number of participating users reaches the specified number of participating users are described in the comment. Therefore, in addition to the same effect as word of mouth, the user can quantitatively grasp the degree of attention to the advertiser site from other users, and obtain the number of points that can be additionally acquired when a certain condition is satisfied Therefore, it is possible to further increase the customer suction power.

  On the other hand, if the automatic comment posting has been rejected based on the information stored in the participating user management database 1501, the process ends without displaying the comment.

  In this way, by inquiring whether or not to execute automatic comment posting, if the user does not want to disclose information related to his business transaction, automatic comment posting can be rejected, and the user wants to protect privacy Useful.

  In the second embodiment described above, as shown in FIG. 16, the result reward management table 1600 stores advertisement identifiers, normal points, and additional points in association with each other. However, the present invention is not limited to this. . For example, a first advertisement identifier for normal points and a second advertisement identifier for additional points are assigned to one advertisement, and the result reward management table 1600 has one advertisement identifier for each advertisement identifier. Associate only types of points. And the performance reward control part 112 should acquire the point linked | related with the 1st advertisement identifier at the time of normal point grant, and should give the point linked | related with the 2nd advertisement identifier at the time of additional point grant You may make it acquire as a point.

(3) Embodiment 3
(3.1) Configuration of Advertisement Providing System According to Third Embodiment Hereinafter, a third embodiment of the present invention will be described. In the third embodiment, the communication terminal 100 connects to the advertiser server 101 without going through the SNS server 102, and executes the commercial transaction process corresponding to the reward target process on the commercial website provided by the advertiser server 101. The case will be described. Specifically, in the advertisement providing system according to the third embodiment, the commercial website is configured by a product etc. purchase web page including link information to the SNS server 1502. Since other configurations are the same as those of the first embodiment of the present invention, description thereof is omitted.

(3.2) Operation of Advertisement Providing System According to Third Embodiment The operation of the advertisement providing system according to the third embodiment will be described with reference to FIG. In step S2401, the communication terminal 100 connects to the advertiser server 101 based on the input of the member user, and displays a predetermined product purchase web page. Next, the commercial transaction processing unit 106 of the advertiser server 101 executes a commercial transaction process with the communication terminal 100 (step S2402). When the commercial transaction process is completed, the advertiser server 101 transmits a login confirmation page to the communication terminal (step S2403). The login confirmation page allows the user to select, for example, a login information input area for inputting login information (user identifier, user name, email address, and password) necessary for logging in to the SNS site, and acceptance / rejection of automatic comment posting. A check box area and a movement button associated with link information to the SNS server 102 are provided. Here, it is assumed that the advertiser server 101 is an advertiser server related to an advertisement specified by the advertisement identifier “AID001”.

  Subsequently, in step S2404, when the communication terminal 100 connects to the SNS server 102 based on the user clicking the move button, in the subsequent step S2405, the SNS site control unit 108 connects to the SNS server 102 based on the user management database 110. The user identifier of the communication terminal 100 that has performed is acquired. The user of the communication terminal 100 connected here is assumed to be a member user “Takuya”.

  If the input login information (user identifier, user name, mail address, etc. and password) is correct, the process proceeds to step S807. The processes after step S807 are the same as steps S807 to 814 in the first embodiment.

(3.3) Effect of Advertisement Providing System According to Embodiment 3 As described above, link information to the product web page SNS server 102 provided by the advertiser server is provided, and the SNS site control unit 108 of the SNS server 102 is provided. Posts an automatic comment triggered by connection to the SNS server 102 using the link information. Thereby, even if a member user visits the advertiser server 101 directly without going through the SNS server 102 and executes a commercial transaction process, the SNS server 102 can execute an automatic comment posting. Therefore, since users other than the user who performed the commercial transaction processing using the link information to the advertiser server 102 provided in the SNS site can also be subject to the automatic comment posting, the number of automatic comment postings Can be increased, and the advertising effect of the advertisement can be further enhanced.

  Although the present invention has been described based on the drawings and examples, it should be noted that those skilled in the art can easily make various modifications and corrections based on the present disclosure. Therefore, it should be noted that these variations and modifications are included in the scope of the present invention. For example, the functions included in each member, each means, each step, etc. can be rearranged so as not to be logically contradictory, and a plurality of means, steps, etc. can be combined into one or divided. Is possible.

100 communication terminal 101 advertiser server 102 SNS server 103 internet 104 advertiser site content database 105 advertiser site control unit 106 commerce site processing unit 107 SNS site content database 108 SNS site control unit 109 user information control unit 110 user management database 111 user identifier Acquisition unit 112 Achievement reward control unit 113 Timekeeping unit 114 Comment management database 115 Reward target processing management database 116 Result reward management database 117 Advertisement management database 200 User management tables 201 to 207 First column to seventh column 400 Comment management table 401 405 1st to 5th columns 600, 700, 1300, 1400 My page 601, 701, 1301, 1401 Avatar display area 02, 702, 1302, 1402 Menu area 603, 703, 1303, 1403 Comment input form 604, 704, 1304, 1404 Send button 605, 705, 1305, 1405 Comment display area 606, 706, 1306, 1406 Advertisement display area 607, 708, 1311, 1307, 1309, 1407 Comment 609, 710, 1312, 1308, 1310, 1408 Avatar 900 Result target processing management table 901-904 1st column-4th column 1000 Result reward management table 1001-1002 Column 1 to Column 2 1100 Advertisement Management Tables 1101 to 1103 Column 1 to Column 3 1200 Comment Management Table 1501 Participating User Management Database 1600 Performance Reward Management Tables 1601 to 160 1st to 3rd columns 1700 Advertisement management tables 1701 to 1708 1st to 8th columns 1800 Participating user management tables 1801 to 1804 1st to 4th columns 2000 Intermediate page 2001 Check box area 2002 Link information 2200 Participating user management table 2300 Comment management table

Claims (14)

A server connected to a first server providing a commercial website and a first communication terminal;
A user management database that stores the first user identifier received from the first communication terminal in association with the second user identifier received from the second communication terminal connected to the first server;
A control unit for displaying the content data on a display unit provided in the first communication terminal by transmitting the content data to the first communication terminal;
Received from the first server when the second communication terminal executes a predetermined process on the commercial website provided by the first server and receives a notification including the second user identifier And a receiving unit
The controller is
When the receiving unit receives the notification, the first user identifier associated with the second user identifier included in the notification is specified, and based on the specified first user identifier Comment data including user information related to the second user identifier and link information of the commercial website is transmitted as the content data to the first communication terminal,
In addition, it has an achievement reward control unit that controls the achievement reward,
The user management database stores the second user identifier in association with the achievement reward given to the second user identifier,
The server, wherein the achievement reward control unit adds a first achievement reward to the achievement reward given to the second user identifier when the notification is received. The controller is
Ask the second communication terminal whether to allow the comment data to be transmitted to the first communication terminal,
When the notification is received and it is permitted to transmit the comment data to the first communication terminal as a result of the inquiry, the comment data is transmitted to the first communication terminal. The server according to claim 1, wherein the server transmits the content data. The achievement reward control unit further includes:
2. The server according to claim 1, wherein a second result reward is further added to the result reward given to the second user identifier when a predetermined condition is satisfied.   The server according to claim 3, wherein the predetermined condition is that a total number of communication terminals that have executed the predetermined process in the commercial website has reached a predetermined number.   The predetermined condition is that the first communication terminal is connected to the commercial website based on the link information included in the comment data transmitted to the first communication terminal, and the first The server according to claim 3, wherein the communication terminal has executed a predetermined process on the commercial website.   The server according to any one of claims 1 to 5, wherein the comment data is displayed in a comment display area of a My Page.   The server according to claim 6, wherein the comment data is displayed in a comment display area of a My Page of a predetermined user different from the user of the My Page.   The server according to claim 6 or 7, wherein when a plurality of comments are displayed in the comment display area, the comments are displayed in order from the top to the bottom in order from the new comment.   The server according to any one of claims 6 to 8, wherein when a plurality of comments are displayed in the comment display area, past comments are displayed from the latest comment.   The server according to claim 6, wherein the my page includes a comment history icon for displaying a comment history.   The server according to any one of claims 6 to 10, wherein the my page includes a comment input form, and the comment input form is displayed above the comment display area. A first server providing a commercial website;
A second server,
A first communication terminal connected to the second server;
An advertisement providing system comprising a second communication terminal connected to the first server,
The second server is
A user management database that stores the first user identifier received from the first communication terminal in association with the second user identifier received from the second communication terminal;
A control unit for displaying the content data on a display unit provided in the first communication terminal by transmitting the content data to the first communication terminal;
With
When the second communication terminal executes a predetermined process on the commercial website provided by the first server, the first server performs the second user on the second server. Send a notification with the identifier,
When the control unit receives the notification, the control unit identifies the first user identifier associated with the second user identifier included in the notification, and based on the identified first user identifier Comment data including user information related to the second user identifier and link information of the commercial website is transmitted to the first communication terminal as the content data,
The second server further includes an achievement reward control unit for controlling the achievement reward,
The user management database stores the second user identifier in association with the achievement reward given to the second user identifier,
The achievement reward control unit
When the notification is received, an advertisement providing system characterized by adding a first result reward to the result reward given to the second user identifier. A first server providing a commercial website; a second server; a first communication terminal connected to the second server; and a second communication terminal connected to the first server. An advertisement providing method in an advertisement providing system,
The second server stores the first user identifier received from the first communication terminal in association with the second user identifier received from the second communication terminal;
When the first server executes a predetermined process on the commercial website provided by the first server, the second user is directed to the second user with respect to the second server. Sending a notification including the identifier;
Identifying the first user identifier associated with the second user identifier included in the notification when the second server receives the notification;
The second server includes, for the first communication terminal based on the identified first user identifier, a comment including user information related to the second user identifier and link information of the commercial website. Transmitting data as content data and displaying the comment data on a display unit provided in the first communication terminal;
The second server includes a step of controlling a performance reward;
The storing step further stores the second user identifier in association with the achievement reward given to the second user identifier,
When the second server receives the notification, the first method reward is added to the result reward given to the second user identifier. An advertisement providing method by a server connected to a first server that provides a commercial website and a first communication terminal,
Storing the first user identifier received from the first communication terminal in association with the second user identifier received from the second communication terminal connected to the first server;
Received from the first server when the second communication terminal executes a predetermined process on the commercial website provided by the first server and receives a notification including the second user identifier And steps to
Identifying the first user identifier associated with the second user identifier included in the notification when the receiving unit receives the notification;
Comment data including user information related to the second user identifier and link information of the commercial website is transmitted as content data to the first communication terminal based on the identified first user identifier. And displaying the comment data on a display unit provided in the first communication terminal;
Controlling the performance reward, and
The storing step further stores the second user identifier in association with the achievement reward given to the second user identifier,
An advertisement providing method by a server, wherein, when the notification is received, a first achievement reward is added to the achievement reward given to the second user identifier.