JP2011191614A - Advertisement distribution device, terminal, advertisement distribution system, and advertisement distribution method - Google Patents

Abstract

An advertisement to be displayed in a screen saver state is efficiently distributed to a PC terminal.
An advertisement distribution apparatus acquires advertisement electronic data to be distributed from an advertiser company group. The advertisement distribution apparatus 100 distributes advertisement electronic data to each PC terminal of the introduction destination company 200 via the Internet 2. The advertisement distribution apparatus 100 selects electronic advertisement data in units of management areas set in the introduction destination company 200. Each PC terminal of the introduction destination company 200 displays the distributed advertisement electronic data in a screen saver state.
[Selection] Figure 1

Description

  The present invention relates to an advertisement distribution device, a terminal, an advertisement distribution system, and an advertisement distribution method, and more particularly to a technique for distributing advertisement information to a terminal.

  Recently, there are many companies that lend one or more PC (Personal Computer) terminals to each employee and construct an in-house network system. Thereby, each employee can use the PC terminal as much as necessary. The PC terminal is generally equipped with a screen saver function.

  The screen saver function makes it possible to make the screen black or display a simple animation while the user is not using the PC terminal. The screen saver function is to prevent characters and images displayed on the screen from being burned on the CRT display, and is installed as a standard in recent OSs equipped with GUI (Graphical User Interface). There are many cases. Recently, its meaning has been fading due to the performance improvement of CRT displays and the appearance of liquid crystal displays that do not cause image sticking. However, since many OSs or applications have a function that can request a password when the screen saver is terminated, it is used as a function to prevent the PC terminal from being used by others when the user of the PC terminal leaves the seat. Is increasing.

  Conventionally, a technique for displaying an advertisement using a screen saver of an employee's PC terminal is known (see, for example, Patent Documents 1 and 2).

JP 2005-276142 A JP 2008-191414 A

Under such circumstances, the present inventor has recognized the following problems.
When an advertisement is displayed on the screen saver, the advertisement is displayed on the PC terminal mainly when the user does not use the PC terminal. If the PC terminal is not used, it is unlikely that the user is seated. Therefore, even if an advertisement targeting a user of a PC terminal is distributed to the PC terminal, the user himself is highly likely not to see the advertisement. Therefore, the advertising effect as expected may not be obtained.

  The present invention has been made in view of these problems, and an object thereof is to provide an advertisement distribution technique capable of efficiently distributing advertisements.

  One embodiment of the present invention relates to an advertisement distribution apparatus. When the terminal is waiting for an instruction to return to the normal state, the advertisement distribution apparatus is configured to distribute the advertisement information stored in the advertisement database and the advertisement database storing the advertisement information to be distributed. An advertisement selection unit that selects advertisement information related to a user who is different from a user who uses the target terminal and is predicted to recognize the advertisement information in a standby state of the distribution target terminal; An advertisement distribution unit that distributes the selected advertisement information to a distribution target terminal.

  According to this aspect, it is possible to select and distribute advertisement information related to a user who is different from the user who uses the distribution target terminal and is predicted to recognize the advertisement information in the standby state of the distribution target terminal. .

  Another aspect of the present invention is a terminal. The terminal includes an advertisement acquisition unit that acquires the advertisement information distributed by the advertisement distribution device, and a provision control unit that provides the predetermined provision device with the advertisement information acquired by the advertisement acquisition unit in a standby state. .

  Yet another aspect of the present invention is an advertisement distribution system. This advertisement distribution system includes an advertisement distribution device and a plurality of terminals. When the terminal that waits for an instruction to return to the normal state is called a standby state, the advertisement distribution device is determined from the advertisement database that stores the advertisement information to be distributed and the advertisement information stored in the advertisement database. An advertisement selection unit that selects advertisement information related to a user who is different from the user who uses the terminal of the user and is predicted to recognize the advertisement information in the standby state of the distribution target terminal, and is selected by the advertisement selection unit An advertisement distribution unit that distributes the advertisement information to a terminal to be distributed. When each of the plurality of terminals is to be distributed, an advertisement acquisition unit that acquires advertisement information distributed by the advertisement distribution device and the advertisement information acquired by the advertisement acquisition unit are provided to a predetermined providing device in a standby state. A providing control unit.

  It should be noted that any combination of the above-described constituent elements, or those obtained by replacing the constituent elements and expressions of the present invention with each other between apparatuses, methods, systems, computer programs, recording media storing computer programs, and the like are also included in the present invention. It is effective as an embodiment of

  According to the present invention, advertisements can be distributed efficiently.

It is explanatory drawing for demonstrating an advertisement delivery system provided with the advertisement delivery apparatus which concerns on embodiment. It is a block diagram which shows the function and structure of the advertisement delivery apparatus of FIG. It is a data structure figure which shows the terminal database of FIG. It is a data structure figure which shows the advertisement database of FIG. It is a data structure figure which shows the user database of FIG. 6A to 6D are explanatory diagrams illustrating an example of monitor power control. It is a block diagram which shows the function and structure of the development department terminal of FIG. It is a data structure figure which shows SS advertisement database of FIG. It is a data structure figure which shows the normal advertisement database of FIG. It is a data structure figure which shows the operation log database of FIG. It is explanatory drawing which shows an example of the transition of the advertisement electronic data displayed on a screen saver screen. It is a flowchart which shows a series of processes in the advertisement delivery apparatus of FIG. It is a typical screen figure of the work screen displayed on a monitor in the working state.

  The present invention will be described below based on preferred embodiments with reference to the drawings. The same or equivalent components, members, and processes shown in the drawings are denoted by the same reference numerals, and repeated descriptions are omitted as appropriate.

  FIG. 1 is an explanatory diagram for explaining an advertisement distribution system including an advertisement distribution apparatus 100 according to an embodiment. The advertisement distribution system includes an advertisement distribution apparatus 100 and an information processing terminal of the introduction destination company 200. The information processing terminal is, for example, a PC terminal.

In the advertisement distribution apparatus 100, the administrator of the advertisement distribution apparatus 100 digitizes the contents of advertisements (hereinafter referred to as advertisement contents) delivered via a network such as the Internet 2 or by FAX, mailing or handing. The advertisement information to be distributed is acquired from the advertiser company group 4. The advertisement content is, for example, an outline of a new product released by an advertiser company or a campaign content conducted by the advertiser company. The advertisement information is electronic data including advertisement contents (hereinafter referred to as advertisement electronic data), a still image format file such as PDF format or JPEG format, FLASH format (FLASH is a registered trademark), MPEG format, It may be a moving image file such as PPT format or an audio format file such as MP3 format.
Advertising is effective for employees' business such as industrial advertising (BtoB advertising), advertising related to employee benefits such as employee discounts and coupons, advertising related to CSR (Corporate Social Responsibility) activities such as public advertising, in-house advertising and in-house advertising It may be a gazette, an advertisement for strengthening a customer relationship such as an advertisement of a business partner customer or a group company.

  The introduction destination company 200 has many PC terminals, each of which has a function for receiving and providing advertisement electronic data distributed from the advertisement distribution apparatus 100. In the introduction destination company 200, a physical management area for advertisement distribution is defined, and PC terminals are grouped in units of this management area. For example, the first management area 202 is an area physically occupied by a product development department. Hereinafter, the PC terminals existing in the first management area 202 are referred to as development unit terminals 212a to 212f. The second management area 204 is an area different from the first management area 202, and is an area physically occupied by the accounting department. Hereinafter, the PC terminals existing in the second management area 204 are referred to as accounting unit terminals 214a to 214f.

Each PC terminal of the introduction company 200 is in a normal state in which a request from a user of the PC terminal can be received, in a standby state waiting for an instruction to return to the normal state, and in a monitor power source in which the monitor is turned off And an off state. The normal state is a working state in which an input is received from an input unit such as a keyboard or a mouse, for example. The standby state is a screen saver state in which a screen saver is operating, for example.
From the viewpoint of power consumption, the normal state> standby state> monitor power supply off state, that is, the standby state consumes less power than the normal state, and the monitor power supply off state consumes less power than the standby state. Instead of the monitor power-off state, a power-off state in which the PC terminal itself is turned off may be used.

  The advertisement distribution apparatus 100 relates the advertisement electronic data distributed to each PC terminal of the introduction company 200 from the advertisement electronic data acquired from the advertiser company group 4 to the user of each PC terminal and its surrounding users. Select based on gender. At this time, the advertisement distribution apparatus 100 selects advertisement electronic data in units of management areas. In other words, the advertisement distribution apparatus 100 analyzes user information of the PC terminal, for example, preference / attribute for each management area, and distributes advertisement electronic data for each management area.

  The advertisement distribution apparatus 100 distributes advertisement electronic data to each PC terminal of the introduction destination company 200 via the Internet 2. In the screen saver state, the PC terminal that has received the advertisement electronic data displays the advertisement electronic data on a monitor or provides the advertisement electronic data as sound from another providing means, for example, a speaker.

  As a result, when a PC terminal in a certain management area enters a screen saver state, the PC terminal can provide advertising electronic data that is assumed to be of great interest to many users in the same management area. For example, the advertisement distribution apparatus 100 distributes advertisement electronic data related to product development, for example, an advertisement of a new product of a part used for a product, to the development unit terminals 212a to 212f. Further, the advertisement distribution apparatus 100 distributes advertisement electronic data related to accounting, for example, an advertisement of a new product of accounting software, to the accounting department terminals 214a to 214f. As a result, when viewed from the advertiser company group 4 side, the advertising effect is further enhanced, and when viewed from the user side, an advertisement that is highly likely to be of interest is provided, so that useful information can be easily obtained quickly.

  In particular, a user of a PC terminal in a screen saver state often takes a seat away for a meal or the like. That is, since there is a high possibility that there is no user in front of this PC terminal, the advertisement provided by this PC terminal can be caught by the users in the same department passing behind the seat where this PC terminal is installed. High nature. Therefore, the advertisement electronic data displayed on the monitor of the PC terminal in the screen saver state is not a user of the PC terminal but a user of the PC terminal existing in the same management area as the PC terminal, that is, another user of the same department. Is likely to be recognized by.

  Here, the user of the PC terminal existing in the same management area as the PC terminal in the screen saver state can be said to be a user who is predicted to recognize the electronic advertisement data provided by the PC terminal in the screen saver state. .

  Since the advertisement distribution apparatus 100 analyzes the user's preference / attribute for each management area, even if the user of the PC terminal that is in the screen saver state does not see the screen saver screen, it is predicted to see the screen. Advertising electronic data related to other users, such as advertising electronic data that is likely to be of interest to the user, can be provided. As a result, the degree of matching between the advertisement and the user who views the advertisement is increased, that is, the accuracy of target distribution is increased, so that the advertising effect is further enhanced. In addition, the PC terminal can be effectively used for advertisement during the time when the user of the PC terminal in the screen saver state is out of the seat.

  FIG. 2 is a block diagram illustrating the function and configuration of the advertisement distribution apparatus 100. Each block shown here can be realized by hardware such as a computer (CPU) (central processing unit) and other elements and mechanical devices, and software can be realized by a computer program or the like. Here, The functional block realized by those cooperation is drawn. Therefore, it is understood by those skilled in the art who have touched this specification that these functional blocks can be realized in various forms by a combination of hardware and software.

The advertisement distribution apparatus 100 includes a first interface unit 48, a state setting unit 84, a state acquisition unit 10, a terminal database 12, a control unit 52, a distribution target selection unit 14, a position information specifying unit 16, and a user. An ID acquisition unit 18, a user information processing unit 54, a user database 28, an advertisement selection unit 34, an advertisement database 32, an advertisement information processing unit 56, and an advertisement distribution unit 40 are provided.
The user information processing unit 54 includes a user information collection unit 22, a user information analysis unit 24, and a user information registration unit 26. The advertisement information processing unit 56 includes an advertisement registration unit 30, an advertisement monitoring unit 36, and a distribution result acquisition unit 38.

FIG. 3 is a data structure diagram showing the terminal database 12. The terminal database 12 stores the IP address 102, the group ID 104, the adjacent terminal information 174, the user ID 106, the status information 108, and the monitor power supply information 172 in association with each other.
The IP address is an ID assigned to the PC terminal. The group ID is an ID assigned to each group when PC terminals existing in one management area are grouped. The correspondence between the IP address and the group ID, that is, how the PC terminals of the introduction company 200 are grouped is determined by the administrator of the advertisement distribution apparatus 100 from a seating chart or the like provided in advance by the introduction company 200. Alternatively, the introduction destination company 200 may designate in advance. Alternatively, the correspondence relationship may be determined by using a business office name, a room location (floor number, floor name), affiliation, information from a DHCP server, and the like.
The group of PC terminals may be a group of PC terminals that are assumed to have a close physical distance.
The adjacent terminal information is an IP address of a PC terminal arranged physically adjacent to the PC terminal. The monitor power supply information indicates whether the monitor of the PC terminal is turned on or off.
Note that a MAC address may be used as an ID assigned to the PC terminal instead of or in addition to the IP address.

  The user ID is an ID that is substantially uniquely assigned to the user in the advertisement distribution apparatus 100. Here, in this embodiment, the correspondence between the IP address and the user ID may or may not be fixed. The fixed example is a case where a dedicated PC terminal is allocated to each user in the introduction company 200 and the IP address of the PC terminal is fixed. In the non-fixed example, a dedicated PC terminal is allocated to each user in the installation company 200. However, when the IP address is dynamically allocated to the PC terminal from the DHCP server, the installation destination such as a free address office This is a case where the terminal used by the user is not determined in the company 200 (common use of PC terminal). Even when each user accesses the in-house wireless LAN (Local Area Network) from the laptop PC and performs business, if the IP address of the laptop PC is fixed, the correspondence between the IP address and the user ID is fixed. When the IP address of the laptop PC is not fixed, the correspondence between the IP address and the user ID is not fixed.

  The state information indicates whether the current state of the PC terminal is predicted to be a working state, a screen saver state, a monitor power-off state, or any other state. Here, “predicted” means that the state registered in the terminal database 12 is not always different from the actual state, but the advertisement distribution apparatus 100 is periodically updated by the state acquisition unit 10 described later. This is because the terminal database 12 is updated by acquiring the state of the PC terminal of the introduction destination company 200, so that the state registered in the terminal database 12 is highly likely to reflect the actual state.

FIG. 4 is a data structure diagram showing the advertisement database 32. The advertisement database 32 corresponds to the advertiser ID 110, the priority 112, the advertisement electronic data 114, the advertisement link 116, the text data 118, the advertisement length 122, the recommended time zone 124, and the delivery record 126. Add and remember.
The advertiser ID is an ID substantially uniquely assigned to the advertiser company. The priority is a priority of providing advertisement electronic data in the screen saver state. The priority is a natural number, for example, and is set such that the smaller the number, the higher the priority. When the priority of the electronic advertisement data is high, the advertisement electronic data is given priority in the ordering described later.

  The advertisement link is a link to a Web page of an advertiser company regarding the same advertisement content as the advertisement content of the advertisement electronic data. The text data is data representing the display content and sound of the advertisement electronic data in a text format. The advertisement length is the time taken to provide advertisement electronic data. The recommended time zone is a time zone in which advertisement electronic data is recommended to be provided. The recommended time zone “all” is synonymous with no recommended time zone being set. The delivery result is a delivery result of the advertisement electronic data. The distribution record includes the number of PC terminals to which the advertisement electronic data is distributed and the total number of distributions.

FIG. 5 is a data structure diagram showing the user database 28. The user database 28 associates a user ID 128, an attribute item 154 related to user attributes, a preference item 156 related to user preferences, an average SS time 148, an unavailable key setting 150, and a non-delivery setting 152. Remember.
The attribute item 154 includes a company name 130, a department 132, a job title 134, a sex 136, an age 138, and a business content 140. The preference item 156 includes an interest target keyword 144 and a high-frequency keyword 146.

  The keyword of interest is a keyword related to the user's recent interest. The high-frequency keyword is a keyword that is used more frequently among the keywords used in the search by the user. The average SS time is an average value of the length of one screen saver state measured for the user. The unusable key setting is a search key that cannot be specified when searching the advertisement database 32 for advertisement electronic data to be distributed to the user. Regarding the non-delivery setting, among the electronic advertisement data extracted as a result of the search for the advertisement database 32, the advertisement electronic data corresponding to the keyword set in the non-delivery setting is not distributed. The non-delivery setting is set based on information about an advertisement that should not be delivered, notified from the user side.

Returning to FIG.
The first interface unit 48 communicates with each PC terminal of the introduction destination company 200 according to a communication protocol such as TCP / IP protocol.

  The status acquisition unit 10 acquires the user ID of the logged-in user, the status of the PC terminal, and the power on / off of the monitor from the PC terminal of the introduction destination company 200 via the first interface unit 48. The status acquisition unit 10 registers the acquired IP address of the PC terminal and the acquired information in the terminal database 12 in association with each other. That is, the state acquisition unit 10 updates the terminal database 12.

The advertisement registration unit 30 sends advertisement electronic data to be distributed from the advertiser company group 4, an advertisement link related to the same advertisement content as the advertisement electronic data, text data of the advertisement electronic data, and an advertisement length of the advertisement electronic data. And the recommended time zone of the advertisement electronic data. As an acquisition method here, for example, the administrator of the advertisement distribution apparatus 100 receives an e-mail containing the contents of the advertisement from the advertiser company group 4 via the first interface unit 48, and the administrator uses the e-mail from the e-mail. The above data may be extracted, and the advertisement registration unit 30 may acquire the extracted data. Alternatively, the advertisement registration unit 30 may acquire the above data directly from the advertiser company group 4 via the first interface unit 48. Or the advertisement registration part 30 may acquire said data produced | generated when an administrator digitizes the advertisement content handed over from the advertiser company group 4 by FAX, mail, handing, etc.
The advertisement registration unit 30 determines the priority of the acquired advertisement electronic data based on a priority determination criterion such as an advertisement fee. The advertisement registration unit 30 registers the advertiser ID, the priority, the acquired advertisement electronic data, and information related thereto in the advertisement database 32 in association with each other.

  The advertisement monitoring unit 36 collects information related to inappropriate advertisements from the PC terminal of the introduction destination company 200 via the first interface unit 48. Alternatively, the advertisement monitoring unit 36 collects information related to inappropriate advertisements from an external organization. The advertisement monitoring unit 36 monitors the advertisement database 32 and periodically deletes inappropriate advertisements from the advertisement database 32 based on the collected information.

  Specifically, the advertisement monitoring unit 36 extracts a keyword such as a company name from the collected information related to inappropriate advertisements, and searches text data in the advertisement database 32 using the extracted keyword as a key. The advertisement monitoring unit 36 deletes the advertisement electronic data extracted as a result of the search from the advertisement database 32 or sets a non-delivery flag on the extracted advertisement electronic data.

  There are many people who work in offices, etc., who have experienced sales calls from strangers during work. In most cases, the story from such a stranger is judged to be untrustworthy and the call is hung up, but it is thought that many people feel uncomfortable because the call is interrupted. On the other hand, there are some people who would like to listen to stories from a trusted source. In such a case, in the advertisement distribution apparatus 100 according to the present embodiment, an inappropriate advertisement is deleted from the advertisement database 32 of the advertisement distribution source by the advertisement monitoring unit 36 or is not distributed by the distribution impossible flag. The filtered advertisement electronic data is distributed to the PC terminal of the introduction company 200. Therefore, when viewed from the user side, the advertisement from the advertisement distribution apparatus 100 can be highly trusted. Further, when viewed from the advertiser company group 4 side, the possibility that the user examines the advertisement is increased, so that the advertiser company group 4 can obtain a higher advertising effect.

  The user information collection unit 22 is based on a list or the like submitted in advance by the introduction destination company 200 or from the PC terminal of the introduction destination company 200 via the first interface unit 48, the user attribute items, the unavailable key setting, Get non-delivery settings. The user information collection unit 22 acquires an operation log (described later in FIG. 10) and cookie information from the PC terminal of the introduction destination company 200 via the first interface unit 48.

  The user information analysis unit 24 analyzes the operation log and cookie information acquired by the user information collection unit 22 and determines an interest keyword and a high frequency keyword for each user. In particular, the user information analysis unit 24 uses at least one of information input by the user such as a search key used by the user and a word registered in the dictionary, information on the web page browsed by the user, and cookie information. The keyword of interest of the user is determined. In addition, the user information analysis unit 24 determines a predetermined number, for example, two keys from the highest frequency among the search keys used by the user and sets them as high frequency keywords.

  The user information registration unit 26 includes the user attribute item, the unavailable key setting, the non-delivery setting acquired by the user information collection unit 22, the interest keyword and the high frequency keyword determined by the user information analysis unit 24. The user database 28 is registered in association with each other. That is, the user information registration unit 26 updates the user database 28.

The distribution target selection unit 14 selects a PC terminal to which an advertisement is distributed, that is, a distribution target PC terminal, from among the PC terminals of the introduction destination company 200. The distribution target selection unit 14 selects the IP address of the PC terminal of the introduction destination company 200 as the IP address of the distribution target PC terminal in order according to any selection criterion such as random or cyclic.
When the distribution target selection unit 14 receives a notification to that effect from the PC terminal that has newly entered the screen saver state via the first interface unit 48, the distribution target selection unit 14 may select the PC terminal as a distribution target terminal. .

  The location information specifying unit 16 specifies a group ID corresponding to the IP address assigned to the PC terminal to be distributed in the terminal database 12. For example, when the IP address assigned to the PC terminal to be distributed is “192.168.25.1”, the location information specifying unit 16 specifies the group ID “A” in the terminal database 12 shown in FIG.

  The user ID acquisition unit 18 is a user who is different from the user who uses the PC terminal to be distributed and uses a PC terminal belonging to the group of the group ID specified by the location information specifying unit 16 (hereinafter referred to as a neighboring user). The user ID assigned to is acquired. The user ID acquisition unit 18 also acquires a user ID assigned to a user who uses the PC terminal to be distributed. That is, the user ID acquisition unit 18 extracts all the user IDs corresponding to the PC terminals belonging to the group with the group ID specified by the position information specifying unit 16 from the terminal database 12. For example, if the group ID specified by the position information specifying unit 16 is “A”, the user ID acquiring unit 18 obtains user IDs “gijutsu1”, “gijutsu2”, and “gijutsu3” from the terminal database 12 shown in FIG. Extract.

  There may be cases where there are no neighboring users in the first place. For example, when the group to which the distribution target PC terminal belongs has only the distribution target PC terminal, or when no PC terminal other than the distribution target PC terminal is logged in among the PC terminals of the group to which the distribution target PC terminal belongs It is. Or in the morning, the user who first arrived at the department is in a state immediately after logging in to his / her PC terminal.

  In such a case, the user ID acquisition unit 18 acquires a user ID assigned to a user who uses a PC terminal belonging to a group different from the group to which the distribution target PC terminal belongs. In particular, a user ID assigned to a user who uses a PC terminal that is closer in physical distance to, for example, an adjacent management area, is obtained from the management area where the PC terminal to be distributed exists. As a result, even if there is no user in that department other than the user of the PC terminal to be delivered, advertisement delivery targeting users in other departments who may recognize the electronic advertisement data in the screen saver state of the PC terminal Is possible.

  The advertisement selection unit 34 selects advertisement electronic data related to the neighboring user from the advertisement electronic data stored in the advertisement database 32. In particular, the advertisement selection unit 34 selects advertisement electronic data that is highly relevant to the attribute item and the preference item corresponding to the user ID acquired by the user ID acquisition unit 18.

  Further, the advertisement selection unit 34 is preferentially provided in the screen saver state of the distribution target PC terminal as the relevance to the attribute item and the preference item corresponding to the user ID assigned to the neighboring user is higher. It has a mode for selecting advertisement electronic data.

  In the advertisement distribution apparatus 100, it is defined that the relevance between the electronic advertisement data and the attribute item / preference item is higher as the matching degree, that is, the score in the search using the attribute item / preference item for the text data of the advertisement electronic data as a key is higher. Is done. Regarding relevance, if a common category such as electricity, machinery, accounting, investment, etc. is set in other definitions, such as advertising information and user information, and the category of advertising information matches the category of user information, It is possible to define that is high.

  The advertisement selection unit 34 includes a user information acquisition unit 20, an advertisement search unit 42, a distribution availability confirmation unit 44, and an order determination unit 46.

  The user information acquisition unit 20 acquires attribute items and preference items corresponding to the user ID acquired by the user ID acquisition unit 18 from the user database 28.

When the user information acquisition unit 20 acquires the attribute item and the preference item corresponding to the user ID from the user database 28, the user information acquisition unit 20 does not acquire the information set in the unavailable key setting for each user.
In this case, the information set in the unavailable key setting at the time of selection of the advertisement electronic data in the advertisement selection unit 34 is not taken into consideration. Among the introduction companies that use the advertisement distribution apparatus 100, it is considered that there are companies that have a policy of not displaying advertisements that are not related to business as much as possible. In such a case, for example, by setting the preference item to the unavailable key setting, most of the displayed advertisements are advertisements based on attribute items, that is, more business-related advertisements, so that the needs of companies are satisfied. sell. Further, even if there is information that should not be used for the search in the advertisement selection unit 34 from the viewpoint of competition or personal information protection, it can be dealt with by setting the information to the unavailable key setting. In addition, the unavailable key can be set for each introduction company, each department, or each user, so that the screening criteria at each level of in-house decision making can be applied in a superimposed manner.

  The advertisement search unit 42 selects, from among the advertisement electronic data stored in the advertisement database 32, advertisement electronic data that is highly relevant to the attribute item and the preference item acquired by the user information acquisition unit 20. In particular, the advertisement search unit 42 selects a search key based on a predetermined search criterion from the attribute item and the preference item acquired by the user information acquisition unit 20, and uses the selected search key to perform an advertisement. The text data in the database 32 is searched.

  The search criteria may be, for example, using all items acquired by the user information acquisition unit 20 as search keys by AND. Alternatively, either the attribute item or the preference item may be used as a search key. Alternatively, only the high frequency keyword may be used as a search key.

  For example, when the user information acquisition unit 20 acquires attribute items and preference items corresponding to the user IDs “gijutsu1”, “gijutsu2”, and “gijutsu3” from the user database 28, the advertisement search unit 42 uses the attribute item as a search key. Selects the department “development”, which is a common item of the user IDs “gijutsu1”, “gijutsu2” and “gijutsu3”, and from the preference items, the high-frequency keyword “MBA, human grasp” is associated with the user ID “gijutsu1”. The high-frequency keyword “Otsu travel agency, France” corresponding to the user ID “gijutsu2” and the high-frequency keyword “Class B gourmet, lunch” corresponding to the user ID “gijutsu3” are selected. Since the company name and gender are set to the unavailable key setting for any of the user IDs “gijutsu1”, “gijutsu2”, and “gijutsu3”, they are not acquired from the user database 28 by the user information acquisition unit 20 in the first place. Therefore, no selection is made.

  The advertisement search unit 42 uses the selected keys “development”, “MBA, seizure of human resources”, “Otsu travel agency, France”, “class B gourmet, lunch” of the advertisement database 32 shown in FIG. Search text data. As a result, the advertisement search unit 42 selects the electronic advertisement data “bbb.mpeg”, “abc.pdf”, “aaa.jpeg”, “ccc.mp3”,.

Note that when searching for text data in the advertisement database 32, the advertisement search unit 42 may search for advertisement electronic data in which a recommended time zone includes a time zone in which the advertising electronic data is predicted to be distributed.
In this case, the advertisement electronic data for which the recommended time zone is set is unlikely to be distributed outside the recommended time zone. Therefore, the advertisement distribution service using the advertisement distribution apparatus 100 may be set to discount the advertisement fee when the recommended time zone is set. In some cases, such as when the target of an advertisement is clear, sufficient advertisement effects can be expected if the advertisement is delivered only during a certain period of time. For example, even if an early morning meeting advertisement is distributed in the middle of the night, the advertising effect is not expected so much, so it is only necessary to distribute it in the morning. In such a case, the advertiser can obtain a sufficient advertisement effect while suppressing the advertisement fee by setting the recommended time zone.

The distribution availability confirmation unit 44 acquires a predetermined number, for example, three pieces of advertisement electronic data obtained in the order of the matching degree as a result of the search in the advertisement searching unit 42 from the one with the highest matching degree. The distribution availability confirmation unit 44 confirms the availability of distribution of the acquired advertisement electronic data based on the non-distribution setting registered in the user database 28 and corresponding to the user ID of the PC terminal to be distributed. The delivery permission confirmation unit 44 sets the advertisement electronic data corresponding to the keyword set to the non-delivery setting to non-delivery if it is in the obtained advertisement electronic data. For example, when the user ID of the PC terminal to be distributed is “gijutsu1”, the distribution availability confirmation unit 44 does not distribute the advertisement electronic data corresponding to the keyword “clothing relation”.
In this case, by registering advertisers and fields that do not want to receive advertisements in the non-delivery setting, the user does not have to receive advertisements related to them even in the screen saver state. Therefore, user discomfort with respect to unnecessary advertisement distribution can be suppressed.

  The order determination unit 46 determines the provision order of the predetermined number of pieces of advertisement electronic data acquired and confirmed by the distribution availability confirmation unit 44 in the distribution target PC terminal. The order determination unit 46 has the following three modes for order determination.

(1) First Mode In the first mode, the order determination unit 46 orders a predetermined number of advertisement electronic data as ordered by the advertisement search unit 42. That is, the order determination unit 46 orders a predetermined number of pieces of advertisement electronic data so that the higher the relevance with the group, the earlier the provision is made. For example, when the three pieces of advertisement electronic data acquired and confirmed by the delivery permission confirmation unit 44 are “bbb.mpeg”, “abc.pdf”, and “aaa.jpeg”, the order determination unit 46 uses the advertisement search unit 42 Order "bbb.mpeg", "abc.pdf", "aaa.jpeg" as ordered.

  When the PC terminal to be distributed is set so as to provide the electronic advertisement data as ordered by the order determination unit 46, it is provided from the highly relevant advertisement electronic data. In other words, highly relevant advertising electronic data is preferentially provided in the screen saver state. Especially when the duration of the screen saver state is short, the relevance of the advertisement electronic data to be delivered is more reliable than the case where the order is not performed or the order is not performed based on the relevance. Advertising electronic data can be provided. Therefore, the advertising effect can be further enhanced.

The order determination unit 46, among the predetermined number of advertisement electronic data acquired and confirmed by the distribution availability confirmation unit 44, has an advertisement having a higher relevance with the user of the distribution target PC terminal than the relevance with the neighboring user. If there is electronic data, a predetermined number of advertising electronic data may be ordered so that the advertising electronic data is provided after other advertising electronic data.
In this case, when the screen saver state is set, the user of the PC terminal is often out of the seat, but the probability of viewing a neighboring user or the like rather than an advertisement targeting a user with a low probability of viewing as such. Priority can be given to advertisements targeting users with high Therefore, the advertising effect can be enhanced.

  The order determination unit 46 may extract the average SS time corresponding to the user ID of the PC terminal to be distributed from the user database 28 and limit the number of advertising electronic data so as to be within the average SS time. In particular, the order determination unit 46 may start with the advertisement electronic data having the highest relevance and select the electronic advertisement data in the order of relevance until the sum of the advertisement lengths exceeds the average SS time. In this case, since the number of advertisement electronic data distributed but not provided can be reduced, one index for determining the appropriateness of the amount of advertisement electronic data to be distributed is given. Therefore, the amount of traffic between the advertisement distribution apparatus 100 and the PC terminal can be within an appropriate range. In addition, the size of the area for storing the advertisement electronic data in the PC terminal can be optimized.

(2) Second Mode In the second mode, the order determination unit 46 increases in the screen saver state of the distribution target PC terminal as the relevance with the attribute item and preference item corresponding to the user ID assigned to the neighboring user increases. A predetermined number of advertising electronic data is ordered as provided above.

  In this case, when the screen saver is in the screen saver state, it is possible to distribute the advertisement in a form that makes more use of the point that the user of the PC terminal often leaves his / her seat, and the advertisement effect can be enhanced.

(3) Third Mode In the third mode, the order determination unit 46 orders a predetermined number of advertisement electronic data based on the priority associated with the advertisement electronic data. That is, the order determination unit 46 orders a predetermined number of pieces of advertisement electronic data so that the higher the priority is, the earlier the provision is made. For example, when the three pieces of advertisement electronic data acquired and confirmed by the distribution permission confirmation unit 44 are “bbb.mpeg”, “abc.pdf”, and “aaa.jpeg”, the order determination unit 46 is shown in FIG. Order "aaa.jpeg", "bbb.mpeg", "abc.pdf" according to priority.

  When the distribution target PC terminal is set so as to provide the advertising electronic data as ordered by the order determining unit 46, the electronic electronic data with the higher priority is provided. For example, the advertisement distribution apparatus 100 may be configured such that the higher the advertisement fee, the higher the priority. In this case, the advertiser can pay higher advertising fees for important advertisements than for advertisements that are not so, for example, so that the advertiser can reflect his / her advertising strategy in the advertisement distribution.

  The second mode and the third mode are the same as the first mode in that the number of advertising electronic data may be limited so as to be within the average SS time.

  The advertisement distribution unit 40 distributes the electronic advertisement data selected by the advertisement selection unit 34 to the distribution target PC terminals. In particular, the advertisement distribution unit 40 transmits the advertisement electronic data selected and ordered by the advertisement selection unit 34 to the distribution target PC terminal as the advertisement electronic data to be provided in the screen saver state via the first interface unit 48. . The advertisement distribution unit 40 also refers to the advertisement database 32 and acquires an advertisement link corresponding to the advertisement electronic data selected and ordered by the advertisement selection unit 34. The advertisement distribution unit 40 transmits the acquired advertisement link to the PC terminal belonging to the same group as the PC terminal to be distributed as link data to be displayed in the working state via the first interface unit 48. Send. At this time, the advertisement distribution unit 40 orders the advertisement links in the same manner as the corresponding advertisement electronic data.

When the advertising electronic data is transmitted to the distribution target PC terminal by the advertisement distribution unit 40, the distribution target selection unit 14 selects another PC terminal as the distribution target, and the same processing is repeated. The advertisement distribution apparatus 100 selects and distributes advertisement electronic data for each PC terminal selected as a distribution target. However, if the PC terminal group is the same, the database configuration does not change and the non-distribution setting is set. Unless otherwise, the same advertisement electronic data is distributed. That is, it can be said that the same advertisement electronic data is distributed to each group unless the configuration of the database is changed.
The distribution target selection unit may select a distribution target group, and the advertisement distribution unit may distribute the electronic advertisement data to all the PC terminals of the group to which the distribution target PC terminal belongs.

The distribution result acquisition unit 38 acquires the distribution result of the advertisement electronic data from the PC terminal of the introduction destination company 200 via the first interface unit 48. The distribution record acquisition unit 38 acquires an operation log from the PC terminal. The distribution result acquisition unit 38 extracts from the operation log information regarding to which PC terminal the advertisement electronic data is provided and information regarding how many times the advertisement electronic data is provided for a certain PC terminal during a predetermined period. To do. The distribution record acquisition unit 38 updates the distribution record of the advertisement database 32 based on the extracted information.
Thereby, the advertiser can easily know the delivery result of the advertisement via the advertisement delivery apparatus 100. Further, for example, the advertiser can estimate the advertising effect by comparing the distribution record registered in the advertisement database 32 with the actual increase rate of the sales amount.
The distribution result acquisition unit 38 may acquire the number of times the advertisement link is clicked and register it in the advertisement database 32.

  The control unit 52 controls the operation of the advertisement distribution device 100.

  When a predetermined condition is satisfied, the state setting unit 84 sets at least one PC terminal in the screen saver state that exists in the management area to the monitor power-off state. The state setting unit 84 includes a state determination unit 86 and a state monitoring unit 88.

  The state monitoring unit 88 periodically refers to the terminal database 12 and monitors the number of PC terminals in the screen saver state for each group, that is, for each management area. The state monitoring unit 88 acquires the proportion of PC terminals in the screen saver state among the PC terminals existing in each management area.

  When a ratio acquired by the state monitoring unit 88 for a certain management area (hereinafter referred to as a target management area) exceeds a predetermined threshold, the state determination unit 86 exists in the target management area and is in a screen saver state. The number of PC terminals corresponding to the ratio among the PC terminals is determined as the PC terminal to be set to the monitor power-off state. The state determination unit 86 transmits an instruction to turn off the monitor via the first interface unit 48 to the PC terminal thus determined.

  When the number of PC terminals to be turned off is increased, the advertising effect is lowered. On the other hand, when the number of PC terminals is reduced, when a large number of PC terminals are in the screen saver state, the advertisement effect is effectively increased. An advertisement is displayed on the terminal, which increases wasteful power consumption. Therefore, the threshold value may be set to a ratio in which a large increase in the advertising effect is not expected even if the number of PC terminals that are in the screen saver state increases beyond that ratio. In this case, useless power consumption can be reduced while ensuring the advertising effect.

  In addition, the relationship between the proportion of PC terminals in the screen saver state and the proportion of PC terminals that are set to the monitor power-off state among the PC terminals in the screen saver state has an effect on the advertising effect and on the power consumption. It is a value to antagonize. In particular, if the percentage of PC terminals in the screen saver state is high, it is considered that the effect on the advertising effect is small even if more PC terminals are in the monitor power-off state. Therefore, the above relationship is set such that the higher the percentage of PC terminals in the screen saver state, the higher the percentage of PC terminals set in the monitor power-off state.

  For example, the threshold value is 70%. When 20% of the PC terminals existing in the target management area are in the working state and 80% are in the screen saver state, the state setting unit 84 displays 50% of the PC terminals in the screen saver state (in the target management area). 40% of existing PC terminals) are set to the monitor power off state.

The state determination unit 86 has two modes for determining a PC terminal to be set in the monitor power-off state.
(1) Position relationship mode The state determination unit 86 uses at least one of the PC terminals in the target management area and in the screen saver state based on the position of the PC terminal in the target management area and in the working state. The PC terminal is determined as the PC terminal to be set to the monitor power off state. In particular, the state determination unit 86 preferentially sets a PC terminal that exists in the target management area and is in the screen saver state to the monitor power-off state as the distance from the PC terminal that exists in the target management area and is in the working state. It is determined as a PC terminal to be used.

  Specifically, the state determination unit 86 refers to the state of the PC terminal registered in the terminal database 12 and identifies a PC terminal that exists in the target management area and is in a working state. The state determination unit 86 refers to the adjacent terminal information registered in the terminal database 12 and acquires information on the PC terminals arranged adjacent to the PC terminal in the working state. The state determination unit 86 determines the necessary number of PC terminals to be set in the monitor power-off state in order from the PC terminals other than the PC terminals arranged adjacent to the PC terminal in the working state.

  As a result, the PC terminal and the like that are within the reach of the PC terminal in the working state are set to the screen saver state as much as possible, and the PC terminal far from the PC terminal in the working state is set to the monitor power-off state as much as possible. Therefore, it is possible to save power by setting as many PC terminals as possible while maintaining the advertisement effect.

  When there is a PC terminal adjacent to the passage among the PC terminals existing in the target management area, the state determination unit 86 may preferentially leave the PC terminal adjacent to the passage in the screen saver state. This is because the advertisement displayed by the PC terminal adjacent to the passage in the screen saver state is easily noticed by the user passing through the passage.

  6A to 6D are explanatory diagrams illustrating an example of monitor power control. 6A shows the first to tenth PC terminals 331, 332, 333, 334, 335, 336, 337, which exist in the target management area 330 corresponding to the group ID “D” in the terminal database 12 of FIG. 338, 339, 340 are shown. Here, the fourth and eighth PC terminals 334 and 338 are in a working state. The remaining PC terminals are in the screen saver state and distribute the distributed advertising electronic data. 6A to 6D, the white PC terminal is in the screen saver state, the PC terminal hatched with dots is in the working state, and the PC terminal hatched with diagonal lines is the monitor power supply. In the off state.

  In the positional relationship mode, the state determining unit 86 monitors the PC terminals other than the third, fifth, seventh, and ninth PC terminals 333, 335, 337, and 339 adjacent to the fourth and eighth PC terminals 334 and 338 as monitor power supplies. It is determined as a PC terminal to be set in the off state. FIG. 6B shows the result of determination in the positional relationship mode.

(2) Alternating mode In the alternating mode, the state determination unit 86 belongs to a second group different from the first group of PC terminals belonging to the first group among the PC terminals existing in the target management area and in the screen saver state. The PC terminal is determined as a PC terminal to be set alternately and periodically in the monitor power-off state. The PC terminals of the second group are PC terminals other than those belonging to the first group among PC terminals that exist in the target management area and are in the screen saver state, for example.

  The state determination unit 86 refers to the state of the PC terminal registered in the terminal database 12 and identifies the PC terminal that exists in the target management area and is in the screen saver state. The state determination unit 86 selects a PC terminal that should belong to the first group from the specified PC terminals. At this time, the state determination unit 86 refers to the adjacent terminal information and selects the selected PC terminals so that they are not adjacent to each other as much as possible. The state determination unit 86 selects the remaining PC terminals among the specified PC terminals as PC terminals that should belong to the second group. The state determination unit 86 determines a PC terminal belonging to the first group as a PC terminal to be set to the monitor power-off state. After a certain time, the state determination unit 86 determines the PC terminals belonging to the second group as PC terminals to be set to the monitor power-off state. By exchanging the PC terminal that periodically turns off the monitor power supply and the PC terminal that enters the screen saver state in this way, the difference in the usage environment for each monitor that cannot be collected by data (for example, the monitor is different from other users). Can be averaged).

  The state setting unit 84 considers a case where 50% of the PC terminals existing in the target management area and in the screen saver state are set to the monitor power-off state. In the alternate mode, the state determination unit 86 sets the first, fifth, sixth, and ninth PC terminals 331, 335, 336, and 339 as the first group, and the second, third, seventh, and tenth PC terminals 332 and 333. , 337, 340 are set as the second group. FIG. 6C and FIG. 6D show the determination results in the alternating mode. In FIG. 6C, the first group of PC terminals is set to the monitor power-off state, and the second group of PC terminals is set to the screen saver state. In FIG. 6D, the second group of PC terminals is set to the monitor power-off state, and the first group of PC terminals is set to the screen saver state.

  The PC terminal of the introduction company 200 will be described below using the development department terminal 212a as an example. Other PC terminals also have the same configuration as the development unit terminal 212a described below.

  FIG. 7 is a block diagram showing the function and configuration of the development department terminal 212a. Each block shown here can be realized by hardware such as a computer (CPU) (central processing unit) and other elements and mechanical devices, and software can be realized by a computer program or the like. Here, The functional block realized by those cooperation is drawn. Therefore, it is understood by those skilled in the art who have touched this specification that these functional blocks can be realized in various forms by a combination of hardware and software.

  The development unit terminal 212 a includes a speaker 76, a monitor 78, and an information processing unit 80. The information processing unit 80 includes a second interface unit 50, an advertisement acquisition unit 58, an SS advertisement database 60, a normal advertisement database 62, a provision control unit 64, a state determination unit 66, an operation monitoring unit 68, an operation A log database 70, a log transmission unit 72, a PC control unit 74, and a monitor power supply control unit 82 are included.

  FIG. 8 is a data structure diagram showing the SS advertisement database 60. The SS advertisement database 60 stores the provision order 158 indicating the order of provision in the screen saver state and the advertisement electronic data 160 in association with each other.

  FIG. 9 is a data structure diagram showing the normal advertisement database 62. The normal advertisement database 62 stores the provision priority 162 in the working state and the advertisement link 164 in association with each other.

  FIG. 10 is a data structure diagram showing the operation log database 70. The operation log database 70 stores a time 166, an operation content 168 performed at the development unit terminal 212a at that time, and a representative parameter 170 in the operation in association with each other. The parameter is, for example, the key when the operation content is “search key input”, the URL when the operation content is “Web browsing”, and the operation content is “present advertisement electronic data in screen saver state”. For example, it is the time when the electronic advertisement data is provided.

Returning to FIG.
The second interface unit 50 communicates with the advertisement distribution device 100 according to a communication protocol such as TCP / IP protocol.
The advertisement acquisition unit 58 acquires advertisement electronic data and an advertisement link distributed by the advertisement distribution device 100 via the second interface unit 50. The advertisement acquisition unit 58 registers the electronic advertisement data in the SS advertisement database 60 as ordered by the advertisement distribution apparatus 100. The advertisement acquisition unit 58 registers the advertisement link in the normal advertisement database 62 as ordered by the advertisement distribution apparatus 100.

The PC control unit 74 controls the operation of the development unit terminal 212a.
Based on the information from the PC control unit 74, the state determination unit 66 determines whether the development unit terminal 212a is in a screen saver state, a working state, a power-off state, or any other state. In addition, the state determination unit 66 detects a state transition. For example, when the user depresses a key on a keyboard (not shown) of the development unit terminal 212a in the screen saver state, the PC control unit 74 returns the development unit terminal 212a to the working state. At this time, the state determination unit 66 detects a transition from the screen saver state to the working state. Alternatively, when there is no input to the development unit terminal 212a in the working state for a predetermined period, the PC control unit 74 sets the development unit terminal 212a to the screen saver state. At this time, the state determination unit 66 detects a transition from the working state to the screen saver state.
The state determination unit 66 notifies the advertisement distribution device 100 of the state of the development unit terminal 212a via the second interface unit 50.

  If the transition to the screen saver state is detected by the state determination unit 66, the provision control unit 64 provides the advertisement electronic data registered in the SS advertisement database 60 to the speaker 76 and / or the monitor 78. At this time, the provision control unit 64 provides the advertisement electronic data according to the provision order registered in the SS advertisement database 60.

  For example, when the transition to the screen saver state is detected by the state determination unit 66, the provision control unit 64 first uses the advertisement electronic data “aaa.jpeg” registered in the SS advertisement database 60 shown in FIG. Display. Next, the providing control unit 64 provides the advertisement electronic data “bbb.mpeg” using both the speaker 76 and the monitor 78. Next, the providing control unit 64 displays the advertisement electronic data “abc.pdf” on the monitor 78. If the development unit terminal 212a is still in the screen saver state after the display of the advertisement electronic data “abc.pdf”, the provision control unit 64 displays the advertisement electronic data “aaa.jpeg” on the monitor 78 again.

  When the transition to the working state is detected by the state determination unit 66, the provision control unit 64 provides the advertisement link registered in the normal advertisement database 62 to the resident application. This resident type application displays an advertisement link on the monitor 78 in response to a request from the user. At this time, the provision control unit 64 provides the advertisement link according to the priority registered in the normal advertisement database 62.

Based on the information from the PC control unit 74, the operation monitoring unit 68 acquires the content of the operation performed on the development unit terminal 212a, the time when the operation was performed, and the representative parameters in the operation. To the operation log database 70.
The log transmission unit 72 transmits the operation log registered in the operation log database 70 to the advertisement distribution device 100 via the second interface unit 50.

  The monitor power supply control unit 82 acquires an instruction related to turning on / off the monitor 78 from the advertisement distribution apparatus 100 via the second interface unit 50. When the monitor power supply controller 82 obtains an instruction to turn off the monitor 78 from the advertisement distribution apparatus 100, the monitor power supply controller 82 turns off the monitor 78. When the monitor power supply control unit 82 acquires an instruction to turn on the monitor 78 from the advertisement distribution apparatus 100, the monitor power supply control unit 82 turns on the monitor 78.

  FIG. 11 is an explanatory diagram showing an example of the transition of the advertising electronic data displayed on the screen saver screen 300. When the development unit terminal 212 a enters the screen saver state, first, the first advertisement 302 corresponding to the advertisement electronic data “aaa.jpeg” is displayed on the screen saver screen 300 of the monitor 78. Next, the second advertisement 304 corresponding to the advertisement electronic data “bbb.mpeg” is displayed on the screen saver screen 300. Next, the third advertisement 306 corresponding to the electronic advertisement data “abc.pdf” is displayed on the screen saver screen 300. Next, returning to the beginning, the first advertisement 302 is displayed on the screen saver screen 300.

  In the above-described embodiment, examples of a storage device that holds a database (DB) are a hard disk and a memory. Based on the description in this specification, each unit is realized by a CPU (not shown), an installed application program module, a system program module, a memory that temporarily stores the contents of data read from the hard disk, and the like. It is understood by those skilled in the art who have touched this specification that they can do this.

The operation of the advertisement distribution apparatus 100 configured as above will be described.
FIG. 12 is a flowchart showing a series of processes in the advertisement distribution apparatus 100. The distribution target selection unit 14 selects a PC terminal to be distributed (S402). The location information specifying unit 16 specifies the group ID of the user of the selected PC terminal in the terminal database 12 (S404). The user ID acquisition unit 18 acquires a user ID corresponding to the specified group ID from the terminal database 12 (S406). The user information acquisition unit 20 acquires user information corresponding to the acquired user ID from the user database 28 (S408). The advertisement search unit 42 searches the advertisement database 32 using the acquired user information as a key (S410). The order determination unit 46 orders the advertisement electronic data obtained as a result of the search (S412). The advertisement distribution unit 40 distributes the ordered advertisement electronic data (S414).

  According to advertisement distribution apparatus 100 according to the present embodiment, electronic advertisement data related to neighboring users is selected and distributed to distribution target PC terminals. Therefore, the advertisement provided when the distribution target PC terminal enters the screen saver state is an advertisement related to not only the user of the PC terminal but also other users in the vicinity. Therefore, for example, the advertising effect can be enhanced particularly in an environment where the distribution target PC terminal easily enters the field of view of other nearby users because of a low partition.

  In consideration of the relatively short time for the PC terminal to be delivered to other users' field of view, the form of advertisement is not understood unless it is watched, and the poster seems to have moved. May be assumed.

  From the experience of the present inventor as a person skilled in the art, the advertising effect tends to be higher when advertising at a time than when continuing the same advertisement little by little for a long time. The same applies to advertisement distribution to PC terminals. When similar advertisements are distributed to many PC terminals around the target user, the advertisement tends to remain due to the impression of the target user. In the advertisement distribution apparatus 100 according to the present embodiment, the advertisement electronic data is selected for each group, so that it matches the tendency of the advertisement effect and a high advertisement effect can be obtained.

  In addition, in advertisement distribution apparatus 100 according to the present embodiment, a neighboring user is determined based on position information indicating the positional relationship between a distribution target PC terminal and another PC terminal. The advertisement distribution device 100 further acquires user information related to the determined neighboring user, and selects and distributes advertisement electronic data highly relevant to the user information. Therefore, it is possible to determine the neighboring user more easily from the positional relationship between the PC terminals, and it is possible to select the advertising electronic data that is preferably highly relevant to the neighboring user using the user information.

  In addition, in advertisement distribution apparatus 100 according to the present embodiment, a group ID is used as position information. Therefore, for example, by grouping the PC terminals of the introduction destination company 200 in units of departments, the neighboring users can be determined more easily. Also, there are many office layouts consisting of multiple islands, but even in such a case, advertisements can be distributed efficiently by making one island correspond to one group.

  In addition, the advertisement distribution apparatus 100 according to the present embodiment includes a user database 28, and user information corresponding to user IDs of neighboring users is acquired from the user database 28. Therefore, for example, when the user information is changed or added, the user database 28 may be updated. In addition, by repeating the update of the user database 28 with user information collected from a PC terminal or the like, the accuracy of the user database 28 can be increased, thereby increasing the degree of matching between the user and the distributed advertisement.

  In addition, according to advertisement distribution apparatus 100 according to the present embodiment, at least one PC terminal among the PC terminals that exist in the target management area and are in the screen saver state is set to the monitor power-off state. Therefore, the power consumption in the introduction destination company 200 can be reduced accordingly.

  For example, many employees leave their seats at lunch time. Therefore, many PC terminals can be in the screen saver state. Here, if there are too many PC terminals in the screen saver state, some PC terminals are less likely to be seen by the advertisement target user. Such a PC terminal consumes only power although it does not contribute to the improvement of the advertising effect. Therefore, useless power consumption can occur. Therefore, the advertisement distribution apparatus 100 according to the present embodiment puts the PC terminal that has a small contribution to the advertising effect and can consume only power in the monitor power-off state, and thus can reduce wasteful power consumption.

  Further, in the advertisement distribution apparatus 100 according to the present embodiment, when determining the PC terminal to be set to the monitor power-off state, the position of the PC terminal that exists in the target management area and is in the working state is used as a reference. . The advertisement provided in the screen saver state targets the surrounding users, that is, users of the PC terminals in the working state. Accordingly, it is possible to set the state based on the position of the target user, and the advertising effect can be enhanced.

  Further, according to the advertisement distribution apparatus 100 according to the present embodiment, the PC terminal that is in the target management area and is in the screen saver state is preferentially set to the monitor power-off state as the PC terminal that is in the working state is farther away. The Therefore, many PC terminals can be put into the monitor power-off state while maintaining a high probability that the target user will see the advertisement. In other words, it is possible to secure the advertising effect while considering power saving.

  The configuration and operation of the advertisement distribution device 100 according to the embodiment has been described above. These embodiments are exemplifications, and it is understood by those skilled in the art that various modifications can be made to each component and combination of processes, and such modifications are within the scope of the present invention. .

  In the embodiment, the case where the search unit 42 searches the text data in the advertisement database 32 using the selected search key has been described, but the present invention is not limited to this. For example, instead of text data, an advertisement keyword representing the advertisement content of the advertisement electronic data may be used.

  In the embodiment, the user ID acquisition unit 18 has described the case of acquiring the user ID assigned to the neighboring user and the user ID assigned to the user who uses the PC terminal to be distributed. Not limited. For example, when selecting the advertisement electronic data, the advertisement selection unit may not consider the relationship between the user who uses the distribution target PC terminal and the advertisement electronic data. That is, the user ID acquisition unit does not have to acquire the user ID assigned to the user who uses the distribution target PC terminal.

  In this case, the advertisement electronic data provided when the PC terminal to be distributed enters the screen saver state does not take into account the relevance with the user of the PC terminal, and therefore the relevance with the neighboring user is the embodiment. Higher than in the case of. As a result, the advertising effect is further enhanced as compared with the embodiment.

  For example, consider a group composed of two PC terminals, a PC terminal used by a male employee and a PC terminal used by a female employee. When the male employee leaves the seat and the PC terminal used by the male employee enters the screen saver state, the advertisement displayed on the screen saver screen is preferably an advertisement for women. However, since the advertisement distribution apparatus 100 according to the embodiment distributes an advertisement reflecting both attributes and preferences, it is not necessarily a woman-oriented advertisement. Therefore, in the advertisement distribution apparatus according to the present modification, the relationship with the male employee who is the user of the distribution target PC terminal is not considered, and the advertisement in consideration of the relationship with the female employee is distributed. An advertisement for is delivered. As a result, the advertising effect on female employees is enhanced.

In the embodiment, the advertisement distribution unit 40 distributes the advertisement electronic data selected and ordered by the advertisement selection unit 34 via the first interface unit 48 as the advertisement electronic data to be provided in the screen saver state. The case where the advertisement link acquired and transmitted to the terminal is transmitted as link data to be displayed in the working state to the PC terminal to be distributed and the PC terminal belonging to the same group as the PC terminal has been described. Not limited.
For example, in the advertisement distribution apparatus, the selection criterion for the advertisement electronic data to be provided in the screen saver state may be different from the selection criterion for the link data to be displayed in the working state.

  In particular, the advertisement selection unit may select the advertisement information to be provided in the screen saver state so that the relevance with the user information regarding the neighboring user is higher than the advertisement information to be provided in the working state. In this case, the relevance between the neighboring user and the advertisement provided in the screen saver state is increased. Therefore, the advertising effect is further enhanced as compared with the embodiment.

  Alternatively, the advertisement selection unit selects, as advertisement information to be provided in the working state, advertisement information that is more relevant to user information related to a user who uses the PC terminal to be distributed, while users related to neighboring users Advertising information that is more relevant to the information may be selected as advertising information to be provided in the screen saver state. In this case, the advertising effect in the working state can be enhanced at the same time while the advertising effect in the screen saver state is enhanced.

Further, the provision control unit 64, when the advertisement electronic data distributed by the advertisement distribution apparatus 100 is provided by another PC terminal in the screen saver state, the advertisement content of the advertisement electronic data provided by the other PC terminal The advertisement link having the same advertisement content may be preferentially displayed on the monitor 78.
FIG. 13 is a representative screen diagram of the work screen 308 displayed on the monitor 78 in the working state. The work screen 308 has a task bar area 310, and the task bar area 310 has a plurality of icons 312. When one of the plurality of icons 312 is clicked, a resident application that displays an advertisement link is activated and a pop-up 314 is displayed. The pop-up 314 displays the advertisement link 316 from the top in order of priority. The pop-up 314 further includes a questionnaire link 318 to a Web page for collecting user information and a button 320 for displaying a screen saver screen.
In this case, when the user is interested in an advertisement provided by another PC terminal in the screen saver state, the target link can be found more quickly and easily on the own PC terminal. As a result, the possibility that the link is clicked increases, and the advertising effect can be enhanced.

  In the embodiment, the case where the group ID is used has been described. However, the present invention is not limited to this, and any position information that indicates a positional relationship with another terminal may be used. For example, absolute coordinates or the above-described neighboring terminal information may be used.

In the embodiment, when the PC terminal receives an instruction to return to the working state from the user, the provision control unit of the PC terminal registers in the SS advertisement database 60 before the PC terminal returns to the working state. The advertisement electronic data that is more relevant to the user of the PC terminal may be provided to the providing device.
When the PC terminal receives an instruction to return to the working state from the user, the user is likely to be in front of the PC terminal. Therefore, the advertisement effect can be further enhanced by providing the advertisement electronic data having higher relevance with the user at that time.

  In the embodiment, a case has been described in which a PC terminal to be distributed is first determined and advertisement electronic data to be distributed to the PC terminal is selected, but the present invention is not limited to this. For example, the advertisement distribution apparatus determines advertisement electronic data to be distributed from the advertisement database, determines a user having an attribute / preference matching the contents of the advertisement electronic data from the user database, determines a neighboring user for the user from the terminal database, Advertising electronic data may be distributed to PC terminals used by neighboring users. In this case, a distribution destination user can be selected based on the advertisement.

  In the embodiment, the case where the distribution destination of the advertisement electronic data is a PC terminal has been described, but the present invention is not limited to this. For example, the advertisement distribution apparatus may distribute the electronic advertisement data to a mobile terminal such as a mobile phone or a PDA (Personal Digital Assistant).

  In the embodiment, the advertisement distribution device 100 includes the first interface unit 48, the state setting unit 84, the state acquisition unit 10, the terminal database 12, the control unit 52, the distribution target selection unit 14, and the position information specifying unit. 16, a user ID acquisition unit 18, a user information processing unit 54, a user database 28, an advertisement selection unit 34, an advertisement database 32, an advertisement information processing unit 56, and an advertisement distribution unit 40. The unit terminal 212 a includes a speaker 76, a monitor 78, and an information processing unit 80. The information processing unit 80 includes a second interface unit 50, an advertisement acquisition unit 58, an SS advertisement database 60, a normal advertisement database 62, a provision control unit 64, a state determination unit 66, an operation monitoring unit 68, an operation Although the case where the log database 70, the log transmission unit 72, the PC control unit 74, and the monitor power supply control unit 82 are provided has been described, the present invention is not limited thereto. For example, some of the functional blocks of the advertisement distribution device may be moved to the development unit terminal 212a, and some of the functional blocks of the development unit terminal 212a may be moved to the advertisement distribution device 100.

  Although the present invention has been described based on the embodiments, the embodiments merely show the principle and application of the present invention, and the embodiments are defined in the claims. Needless to say, many modifications and arrangements can be made without departing from the spirit of the present invention.

  2 Internet, 4 Advertiser Companies, 10 Status Acquisition Unit, 12 Terminal Database, 14 Distribution Target Selection Unit, 16 Location Information Identification Unit, 18 User ID Acquisition Unit, 20 User Information Acquisition Unit, 22 User Information Collection Unit, 24 User Information analysis unit, 26 user information registration unit, 28 user database, 30 advertisement registration unit, 32 advertisement database, 34 advertisement selection unit, 36 advertisement monitoring unit, 38 distribution result acquisition unit, 40 advertisement distribution unit, 42 advertisement search unit, 44 Deliverability confirmation unit, 46 order determination unit, 48 first interface unit, 50 second interface unit, 52 control unit, 54 user information processing unit, 56 advertisement information processing unit, 58 advertisement acquisition unit, 60 SS advertisement database, 62 normal Ad database, 64 provision system Control unit, 66 status determination unit, 68 operation monitoring unit, 70 operation log database, 72 log transmission unit, 74 PC control unit, 76 speaker, 78 monitor, 80 information processing unit, 82 monitor power supply control unit, 84 status setting unit, 86 state determination unit, 88 state monitoring unit, 100 advertisement distribution device.

Claims (11)

When the terminal is waiting for an instruction to return to the normal state,
An ad database that stores ad information to be delivered;
Among the advertisement information stored in the advertisement database, the user is different from the user who uses the distribution target terminal and is related to the user who is predicted to recognize the advertisement information in the standby state of the distribution target terminal. An ad selector for selecting ad information;
An advertisement distribution apparatus comprising: an advertisement distribution unit that distributes the advertisement information selected by the advertisement selection unit to a distribution target terminal. A terminal database for storing the terminal ID assigned to the terminal and the positional information indicating the positional relationship with other terminals in association with each other;
In the terminal database, further comprising: a position information specifying unit that specifies position information corresponding to the terminal ID assigned to the terminal to be distributed;
The advertisement selection unit
A user who is different from a user who uses a distribution target terminal based on the position information specified by the position information specifying unit and is predicted to recognize advertisement information in a standby state of the distribution target terminal. A user information acquisition unit for acquiring user information;
The advertisement search part which selects the advertisement information with high relevance with the user information acquired by the said user information acquisition part from the advertisement information memorize | stored in the said advertisement database, The advertisement search part characterized by the above-mentioned. The advertisement distribution device described in 1. When a group ID is assigned to each group of terminals existing in a predetermined physical area,
The terminal database stores a terminal ID assigned to a terminal and a group ID assigned to a group to which the terminal belongs in association with each other,
The position information specifying unit specifies a group ID corresponding to a terminal ID assigned to a terminal to be distributed in the terminal database,
The user information acquisition unit acquires user information relating to a user who is different from a user who uses a terminal to be distributed and uses a terminal belonging to the group of the group ID specified by the position information specifying unit. The advertisement distribution apparatus according to claim 2, wherein: A user database that stores a user ID assigned to a user and user information related to the user in association with each other;
An ID acquisition unit for acquiring a user ID assigned to a user who is different from a user who uses a terminal to be distributed and is a user who uses a terminal belonging to the group of the group ID specified by the position information specifying unit; Further comprising
The advertisement distribution device according to claim 3, wherein the user information acquisition unit acquires user information corresponding to the user ID acquired by the ID acquisition unit from the user database.   The advertisement distribution apparatus according to claim 4, further comprising an information registration unit that registers user information based on information collected from a terminal in the user database.   The advertisement selection unit is a user who is different from the user who uses the terminal to be distributed, and the user information related to the user who is predicted to recognize the advertisement information in the standby state of the terminal to be distributed is higher in relation to the user information. 6. The advertisement distribution apparatus according to claim 1, wherein the advertisement information is selected so that the advertisement information is preferentially provided in a standby state of a distribution target terminal.   7. A state setting unit that sets at least one of terminals in a physical predetermined area and in a standby state to a power saving state rather than a standby state. The advertisement distribution device according to any one of the above. An advertisement acquisition unit that acquires advertisement information distributed by the advertisement distribution device according to any one of claims 1 to 7,
And a providing control unit that provides a predetermined providing device with the advertisement information acquired by the advertisement acquiring unit in a standby state. An ad delivery device;
A plurality of terminals,
The advertisement distribution device includes:
When the terminal is waiting for an instruction to return to the normal state,
An ad database that stores ad information to be delivered;
Among the advertisement information stored in the advertisement database, the user is different from the user who uses the distribution target terminal and is related to the user who is predicted to recognize the advertisement information in the standby state of the distribution target terminal. An ad selector for selecting ad information;
An advertisement delivery unit that delivers the advertisement information selected by the advertisement selection unit to a delivery target terminal;
Each of the plurality of terminals is
When it is a distribution target, an advertisement acquisition unit that acquires advertisement information distributed by the advertisement distribution device;
An advertisement distribution system comprising: a provision control unit that provides a predetermined providing device with the advertisement information acquired by the advertisement acquisition unit in a standby state. When the terminal is waiting for an instruction to return to the normal state,
Generating an advertisement database that stores advertisement information to be delivered;
Among the advertisement information stored in the advertisement database, the user is different from the user who uses the distribution target terminal and is related to the user who is predicted to recognize the advertisement information in the standby state of the distribution target terminal. Selecting ad information;
Delivering the selected advertisement information to a terminal to be delivered, and an advertisement delivery method comprising: When the terminal is waiting for an instruction to return to the normal state,
A function to generate an advertisement database for storing advertisement information to be delivered;
Among the advertisement information stored in the advertisement database, the user is different from the user who uses the distribution target terminal and is related to the user who is predicted to recognize the advertisement information in the standby state of the distribution target terminal. The ability to select ad information,
A computer program for causing a computer to realize a function of distributing selected advertisement information to a terminal to be distributed.

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