JP2009145935A - Advertisement information providing device, advertisement information providing method, and advertisement information providing program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement information providing device for specifying the display sequence of advertisement information as the object of display, and for presenting the advertisement information on the basis of the display sequence. <P>SOLUTION: This advertisement information providing device is configured to calculate a distance from the location of a facility as the object of advertisement included in advertisement information and a display central position received from terminal equipment, to determine the display sequence of the retrieved advertisement information on the basis of the distance, to generate advertisement list information including list information of the advertisement information generated on the basis of the display sequence and map information to which an advertisement icon with the display sequence has been attached, and to provide the advertisement list information. In this case, the display sequence specified on the basis of the distance is also displayed so that it is possible to provide the advertisement list information for enabling a user to easily understand a facility as the object of advertisement near the central position of the map information as the object of display in comparison with the case of displaying the retrieved advertisement information especially specifying the display sequence. <P>COPYRIGHT: (C)2009,JPO&INPIT

Description

  The present invention relates to a method for providing advertisement information.

  Conventionally, there is a system that provides advertisement information corresponding to the map along with the map information on a web browser. For example, in the map information providing system described in Patent Document 1, the map information providing server generates information including the advertisement list information together with the map information displaying the position of the advertisement target, and uses the information as a terminal. To the equipment.

JP 2002-297615 A

  However, in the above map information providing system, the terminal device only displays the names of a plurality of advertisement targets that match a predetermined search condition and the positions of the advertisement targets, and information between advertisement targets (for example, The display order of the information to be advertised is not taken into consideration, so that there is a problem that the information to be provided is not sufficient.

  Examples of the problems to be solved by the present invention include those described above. An object of the present invention is to provide an advertisement information providing apparatus that defines a display order of advertisement information to be displayed and provides advertisement information based on the display order.

  The invention described in claim 1 is an advertisement information providing device connected to a terminal device through a network so as to be communicable, and includes map information holding means for holding map information, and location information of a facility to be advertised. Advertisement information holding means for holding advertisement information that is information related to the advertisement of the facility that includes the advertisement information holding means, and the advertisement information that receives information including the display center position from the terminal device and receives a request for providing information based on the search result of the advertisement information A provision request accepting means; an advertisement information retrieving means for retrieving advertisement information that matches a search condition based on the information received by the advertisement information provision request accepting means; and a location of the facility of the advertisement information retrieved by the advertisement information retrieving means. Display order determining means for determining the display order of the advertisement information based on the distance calculated using the information and the information on the display center position; The list of advertisement information searched by the means is generated according to the display order determined by the display order determination means, and the display order number is assigned to the position corresponding to the advertisement information searched by the advertisement information search means. An advertisement list information generating means for generating advertisement list information including map information in which an advertisement icon is displayed at a corresponding position of the advertisement information, and an advertisement information providing means for providing the advertisement list information. And

  The invention according to claim 5 is an advertisement information providing method for providing advertisement information by a device that is communicably connected to a terminal device via a network, a map information holding step for holding map information, and an advertisement An advertisement information holding step for holding advertisement information, which is information related to an advertisement of a facility including the position information of the target facility, and information based on a search result of the advertisement information while receiving information including a display center position from the terminal device An advertisement information provision request receiving step for receiving a request for providing information, an advertisement information searching step for searching for advertisement information that matches a search condition based on the information received in the advertisement information provision request receiving step, and the advertisement information searching step Display order determination for determining the display order of the advertisement information based on the distance calculated using the position information of the facility of the advertisement information and the information of the display center position A list of advertisement information searched in the advertisement information search step, the list information generated according to the display order determined in the display order determination step, and the position corresponding to the advertisement information searched in the advertisement information search step, An advertisement list information generating step for generating advertisement list information including map information in which advertisement icons with display order numbers are displayed at corresponding positions of the advertisement information, and an advertisement information providing step for providing the advertisement list information And.

  The invention according to claim 6 is an advertisement information providing program executed on a computer that is communicably connected to a terminal device via a network, the map information holding means for holding the map information, the advertisement Information based on advertisement information holding means for holding advertisement information, which is information related to the advertisement of the facility including the position information of the target facility, and information based on the search result of the advertisement information, while receiving information including the display center position from the terminal device Advertisement information provision request accepting means for accepting the provision request of the advertisement, advertisement information retrieving means for retrieving advertisement information that matches the search condition based on the information received by the advertisement information provision request accepting means, and the advertisement information retrieving means The display order of the advertisement information is determined based on the distance calculated using the position information of the facility of the advertisement information and the information of the display center position. A display order determining unit; a list of advertisement information searched by the advertisement information searching unit; list information generated according to the display order determined by the display order determining unit; and a position corresponding to the advertisement information searched by the advertisement information searching unit An advertisement list information generating means for generating advertisement list information including the map information in which the advertisement icon with the display order number is displayed at a corresponding position of the advertisement information, and an advertisement for providing the advertisement list information The computer is caused to function as information providing means.

  In a preferred embodiment of the present invention, there is provided an advertisement information providing device that is communicably connected to a terminal device via a network, and includes map information holding means for holding map information, and location information of a facility to be advertised. Advertisement information holding means for holding advertisement information that is information related to the advertisement of the facility that includes the advertisement information holding means, and the advertisement information that receives information including the display center position from the terminal device and receives a request for providing information based on the search result of the advertisement information A provision request accepting means; an advertisement information retrieving means for retrieving advertisement information that matches a search condition based on the information received by the advertisement information provision request accepting means; and a location of the facility of the advertisement information retrieved by the advertisement information retrieving means. Display order determining means for determining the display order of the advertisement information based on the distance calculated using the information and the information on the display center position, and the advertisement information The list of advertisement information searched by the search means is generated according to the display order determined by the display order determination means, and the display order number is assigned to the position corresponding to the advertisement information searched by the advertisement information search means. Advertisement list information generating means for generating advertisement list information including map information in which the displayed advertisement icon is displayed at a corresponding position of the advertisement information, and advertisement information providing means for providing the advertisement list information.

  The above advertisement information provision is specifically a server device or the like. The advertisement information providing device holds map information and advertisement information. Here, the advertisement information refers to information related to the advertisement of the facility including the position information of the facility to be advertised. The advertisement information provision request accepting unit obtains predetermined information from a terminal device connected via a network and accepts an information provision request including predetermined advertisement information. The advertisement information search means searches for advertisement information that matches the search condition based on the information acquired from the terminal device by the advertisement information provision request reception means. Then, the display order determining means determines the display order of the advertisement information based on the distance calculated using the location information of the facility of the advertisement information searched by the advertisement information search means and the information of the display center position. The advertisement list information generating means generates a list of advertisement information searched by the advertisement information searching means according to the display order determined by the display order determining means, and a position corresponding to the advertisement information searched by the advertisement information searching means. The advertisement list information including the map information in which the advertisement icons with the display order numbers are displayed at the corresponding positions of the advertisement information is generated. The advertisement information providing means provides the advertisement list information to the terminal device using the network.

  In this way, the advertisement information providing apparatus calculates the distance from the position of the advertisement target facility included in the advertisement information to the display center position received from the terminal apparatus, and displays the searched advertisement information based on the distance. Determine the rank, generate advertisement list information including the advertisement information list information generated based on the display rank and the map information with the advertisement icon with the display rank, and provide the advertisement list information Yes.

  Therefore, since the advertisement information providing apparatus also displays the display order specified based on the distance, it is closer to the center position of the map information to be displayed than when the searched advertisement information is displayed without specifying the order. Advertisement list information that allows the user to easily understand the facility to be advertised can be provided. That is, the advertisement information providing apparatus can provide useful advertisement list information.

  In one aspect of the advertisement information providing device, the advertisement list information generating means generates the advertisement list information in which the advertisement icons blink according to the display order. In this case, when the terminal device displays the advertisement list information, the terminal device blinks based on the display order. Therefore, the display order of the advertisement information can be explicitly notified to the user of the terminal device.

  In one aspect of the advertisement information providing apparatus, the advertisement information holding unit holds display number information indicating a display number of advertisement information, and the display order determination unit has the same position information of the facility to be advertised. The display order of the advertisement information is determined based on the display frequency information. In this case, the advertisement information providing apparatus can achieve equalization of the number of display times by preferentially displaying the advertisement information with a small number of display times. Further, if the display order determining means preferentially displays advertisement information with a large number of display times, it is possible to preferentially display advertisement information that is generally used frequently.

  In another aspect of the advertisement information providing apparatus, the advertisement list information generating unit may be configured to change an advertisement icon in a ranking associated with the selected advertisement icon when one of the advertisement icons is selected. Generate list information. In this case, the advertisement list information generating means explicitly changes the shape of the advertisement icon next to the advertisement icon in the selected state to explicitly display the advertisement icon related to the rank of the advertisement icon in the selected state to the user of the terminal device. The user can be prompted to select an advertisement icon whose shape has been changed.

  In another embodiment of the present invention, there is provided an advertisement information providing method for providing advertisement information by a device that is communicably connected to a terminal device via a network, a map information holding step for holding map information, and an advertisement An advertisement information holding step for holding advertisement information, which is information related to an advertisement of a facility including the position information of the target facility, and information based on a search result of the advertisement information while receiving information including a display center position from the terminal device An advertisement information provision request receiving step for receiving a request for providing information, an advertisement information searching step for searching for advertisement information that matches a search condition based on the information received in the advertisement information provision request receiving step, and the advertisement information searching step Display order for determining the display order of the advertisement information based on the distance calculated using the position information of the facility of the advertisement information and the information of the display center position A list information generated in accordance with the display order determined in the display order determination step, and a position corresponding to the advertisement information searched in the advertisement information search step. An advertisement list information generation step for generating advertisement list information including map information in which advertisement icons with the display order numbers are displayed at corresponding positions of the advertisement information, and advertisement information provision for providing the advertisement list information And a process. The display order specified based on the distance is also displayed by such an advertisement information providing method, so that a list of useful advertisements is displayed compared to the case of displaying the searched advertisement information without specifying the order. Information can be provided.

  According to still another aspect of the present invention, there is provided an advertisement information providing program that is executed on a computer that is communicably connected to a terminal device via a network, the map information holding unit that holds map information, and the advertisement Information based on advertisement information holding means for holding advertisement information, which is information related to the advertisement of the facility including the position information of the target facility, and information based on the search result of the advertisement information, while receiving information including the display center position from the terminal device Advertisement information provision request accepting means for accepting the provision request of the advertisement, advertisement information retrieving means for retrieving advertisement information that matches the search condition based on the information received by the advertisement information provision request accepting means, and the advertisement information retrieving means The display order of the advertisement information is determined based on the distance calculated using the location information of the facility of the advertisement information and the information of the display center position. Corresponding to the display information determined by the display order determination means, the list information generated by the display order determination means according to the display order determined by the display order determination means, and the advertisement information searched by the advertisement information search means Advertisement list information generating means for generating advertisement list information including an advertisement icon with the display order number attached at a position and map information displaying the corresponding position of the advertisement information, and providing the advertisement list information The computer is caused to function as advertisement information providing means. By executing such an advertisement information providing program on various devices, the advertisement information providing device of the present invention can be realized. The advertisement information providing program can be preferably handled in a state where it is recorded on a recording medium.

  Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings.

[Schematic configuration of advertising information provision system]
FIG. 1 shows a conceptual diagram of the advertisement information providing system 100. In this embodiment, the advertisement information providing system 100 is configured by connecting the terminal device 1 and the advertisement information providing server 3 through the network 2. Here, one suitable example of the network 2 is the Internet.

  The terminal device 1 is a client terminal used by a user who requests browsing of a page including advertisement information. Details of the advertisement information will be described later. Specifically, when a user who browses an advertisement uses the terminal device 1 and inputs a condition desired to be browsed, the terminal device 1 uses an input parameter (for example, a search condition for advertisement information) according to the input content. And the like) is transmitted to the advertisement information providing server 3 and a request for providing a page including the advertisement information is made. And the terminal device 1 will display the page containing the said advertisement information, if the page containing advertisement information is received from the advertisement information provision server 3. FIG.

  The advertisement information providing server 3 holds the advertisement information, searches for advertisement information according to a request from the terminal device 1, generates a page including the advertisement information, and transmits the page to the terminal device 1.

[Advertising Information Server]
FIG. 2 is a diagram showing a schematic configuration of the advertisement information providing server 3 according to the embodiment of the present invention.

  The advertisement information providing server 3 is configured by, for example, a server computer, and includes a system bus 11, a CPU (Central Processing Unit) 12, a memory 13, a keyboard 14, a coordinate instruction device 15 such as a mouse, a display 16, and the like. A printer 17, a data storage device 18 such as a hard disk, and a data communication unit 19 are provided. Here, the keyboard 14 and the coordinate designating device 15 are input devices. The display 16 and the printer 17 are output devices. Transmission by the data communication unit 19 can be performed by any method as long as data transmission from the data communication unit 19 to the terminal device 1 is possible, such as wired transmission using a USB (Universal Serial Bus) cable or data transmission by contact with a terminal. Can be applied. The CPU 12 controls the entire advertisement information providing server 3 and controls the input / output device.

  The CPU 12, the memory 13, the data storage device 18, and the data communication unit 19 are connected to the system bus 11. A keyboard 14, a coordinate indicating device 15, a display 16, and a printer 17 are also connected to the system bus 11 via an interface (not shown). The memory 13 is also used as a working memory.

  As illustrated, the data storage device 18 holds a map information DB 350, an advertisement basic information DB 360, a display management information DB 380, an advertisement image related information DB 390, and an image file 410. The map information DB 350 is a database that stores map information (position information (latitude and longitude information), map background information, and shape data such as roads). The map information is assumed to be associated with shape data and a name. The advertisement basic information DB 360 is a database that manages the advertisement basic information 361. Here, the data structure of the advertisement basic information 361 is shown in FIG. The advertisement basic information 361 includes an advertisement ID 362 for uniquely identifying an advertisement, a facility name 363 indicating the facility name of the advertisement target, a genre 364 indicating the genre of the advertisement target facility, and an address 365 indicating the address of the advertisement target facility. And the prefecture 366 indicating the prefecture corresponding to the installation location of the advertising target facility, the municipality 367 indicating the municipality corresponding to the installation location of the advertising target facility, and the telephone number of the advertising target facility. A telephone number 368, a coordinate information 369 indicating the position coordinate information (for example, latitude and longitude) of the facility to be advertised, a comment 370 indicating a comment for the advertisement, and a URL of the homepage (for PC) of the facility to be advertised A PC URL 371 indicating (Uniform Resource Locator) and a mobile URL indicating the URL of the homepage (portable) of the facility to be advertised. A belt URL 372 and a nearest place 373 indicating the nearest place of the facility to be advertised (specifically, the name of the nearest place, information for identifying the nearest place, coordinate information of the nearest place, etc.) , And a postal code 374 indicating a postal code corresponding to the address of the facility to be advertised. The nearest place 373 may hold information on a plurality of nearest places.

  The display management information DB 380 is a database that manages the display management information 381. Here, the data structure of the display management information 381 is shown in FIG. The display management information 381 is information having an advertisement ID 382 that uniquely identifies an advertisement and an impression count 383 that indicates the number of times the advertisement information is displayed.

  The advertisement image related information DB 390 is a database that manages the advertisement image related information 391. Here, the data structure of the advertisement image related information 391 is shown in FIG. The advertisement image related information 391 is information having an advertisement ID 392 that uniquely identifies an advertisement and an image file storage destination 393 that indicates the storage destination of the image file. The data storage device 18 holds an image file 410 including image data used as advertisement information.

  The advertisement information refers to information including advertisement basic information 361 and image data related to the advertisement basic information 361.

[Advertising Information Unit]
FIG. 4 is a functional block diagram of the advertisement information providing unit 200 that provides advertisement information. The advertisement information providing unit 200 is actually composed of the components of the advertisement information providing server 3. As shown in FIG. 4, the advertisement information provision unit 200 includes a map information storage unit 201, an advertisement information storage unit 202, a display order determination information storage unit 203, an advertisement information provision request reception unit 204, an advertisement information search unit 205, a display A rank determining unit 206, a list information generating unit 207, and an advertisement information providing unit 210 are provided.

  The map information storage unit 201 stores map information. The advertisement information storage unit 202 stores advertisement basic information 361 managed by the advertisement basic DB 360, advertisement image related information 391 managed by the advertisement image related information DB 390, and an image file 410. The display order determination information storage unit 203 holds information for determining the display order of advertisements when displaying a list of information related to advertisements. Specifically, the display order determination information storage unit 203 holds display management information 381 managed by the display management information DB 380.

  The advertisement information provision request receiving unit 204 acquires input parameter information including information on which search conditions are based from the terminal device 1 and receives various requests (for example, a list information provision request and a detailed information provision request). The advertisement information provision request receiving unit 204 functions as an advertisement information provision request receiving unit.

  The advertisement information search unit 205 searches the advertisement basic information 361 that matches the search condition based on the information acquired by the advertisement information provision request reception unit 204, or searches the display management information 381 corresponding to the searched advertisement basic information 361. Or the advertisement image related information 391 corresponding to the searched advertisement basic information 361, or the image file 410 corresponding to the searched advertisement image related information 391 is searched. A specific example of the search method will be described later.

  The display order determination unit 206 determines the display order of the advertisement information based on the distance from the display center position of the map information to the advertisement target position and the display management information 381. Details of the determination method will be described later.

  The list information generation unit 207 generates an advertisement list page that is page information including list information such as “facility name 363” and “address 365” in the advertisement basic information 361 searched by the advertisement information search unit 205, and map information. . A specific generation method will be described later.

  The advertisement information providing unit 210 provides the terminal list 1 with the advertisement list page generated by the list information generating unit 207.

  The data storage unit 18 realizes the map information storage unit 201 and the advertisement information storage unit 202, and the CPU 11 performs the advertisement information provision request reception unit 204, the advertisement information search unit 205, the display order determination unit 206, and the list information. The production | generation part 207 and the advertisement information provision part 210 are implement | achieved.

[Outline of advertising information provision method]
Next, an outline of the advertisement information providing method will be described. In the present embodiment, the advertisement information providing method searches for advertisement basic information 361 based on information acquired from the terminal device 1 in response to a list information provision request from the terminal device 1, and a part of the advertisement basic information 361. It means providing an advertisement list page including list information including a list of information and map information matching the information acquired from the terminal device 1.

  First, in the terminal device 1, when a point search (map search centered on a predetermined point) is performed by an input operation of the user of the terminal device 1, the terminal device 1 displays “medium code”, “center position”. , Input parameters including “search range”, “scale”, “number of acquisitions” and the like are transmitted to the advertisement information providing unit 200 and the advertisement list information provision request is made. Then, the advertisement information provision request reception unit 204 of the advertisement information provision unit 200 acquires the input parameter and also receives an advertisement list page acquisition request.

  Then, the advertisement information search unit 205 accesses the advertisement basic information DB 360 and searches for the advertisement basic information 361 in which the coordinate information 369 is located within the search range from the center position in the input parameter. In this case, since the advertisement information search unit 205 searches for the advertisement basic information 361 based on the position information, the advertisement information search unit 205 searches for the advertisement basic information 361 of a plurality of categories (for example, ramen stores, convenience stores, etc.).

  Then, the advertisement information search unit 205 accesses the display management information DB 380 and searches for display management information 381 in which the advertisement ID 382 matches the advertisement ID 362 of the searched advertisement basic information 361. Thereby, the advertisement information providing unit 200 can acquire the display management information 381 corresponding to the advertisement basic information 361.

  The display order determining unit 206 determines the display order of the advertisement information using the advertisement basic information 361 searched by the advertisement information searching unit 205.

  Specifically, the display order determining unit 206 calculates the distance from the coordinate information 369 of the advertisement basic information 361 to the center position of the input parameter for the advertisement basic information 361 searched by the advertisement information searching unit 205, and calculates the calculated distance. The order of the advertisement information to be displayed on the list information is determined based on. In the present embodiment, the coordinate information 369 of the advertisement basic information 361 gives priority to advertisement information corresponding to a position close to the center position of the input parameter.

  Then, when the coordinate information 369 of the advertisement basic information 361 is at the same position (for example, when the advertising target facility is in the same building), the display order determination unit 206 displays the number of impressions 383 in the display management information 381. The order of display in the list is determined based on the above. For example, priority is given to the one with the smaller number of impressions 383. In this case, the advertisement information providing unit 200 can preferentially display advertisement information with a small number of display times, thereby achieving equalization of the number of display times. Further, if the display order determination unit 206 gives priority to the display management information 381 having a larger number of impressions 383, it is possible to display advertisement information that is commonly used in preference.

  Then, the list information generation unit 207 is based on the order determined by the display order determination unit 206 for a part of information (for example, facility name 363 and address 365) of the advertisement basic information 361 searched by the advertisement information search unit 205. The advertisement information list information is generated.

  In addition, the list information generation unit 207 accesses the map information DB 350, acquires map information corresponding to information (for example, center position information) acquired by the advertisement information provision request reception unit 204, and acquires the acquired map information as described above. Include on the ad listing page.

  Then, the list information generation unit 207 displays, on the acquired map information, an advertisement icon 253 indicating the position (position corresponding to the coordinate position 369) that is the target of the advertisement searched by the advertisement information search unit 205. Add the order determined by.

  Note that the list information generation unit 207 displays a ranking of any one piece of advertisement information when a plurality of pieces of advertisement information correspond to the same position.

  Then, the list information generation unit 207 generates the advertisement list page 250 including the list information and the map information. FIG. 5A shows an example of the advertisement list page 250A. The advertisement list page 250 has an advertisement list display area 251 and a map information display area 252. The advertisement list display area 251 includes list information that lists a part of the advertisement basic information 361 searched by the advertisement information search unit 205. The map information display area 252 includes map information corresponding to the point search. The map information includes the advertisement icon 253 corresponding to the advertisement information (the advertisement icon 253A to the advertisement 253C in FIG. 5A) at the position corresponding to the advertisement information in the list information.

  Then, the advertisement information providing unit 210 transmits the advertisement list page 250 to the terminal device 1 through the data communication unit 19.

  When acquiring the advertisement list page 250 acquired from the advertisement information providing unit 200, the terminal device 1 displays the advertisement list page 250 on a display or the like.

  In this manner, the advertisement information providing unit 200 calculates the distance from the center position of the map information to be displayed to the position of the facility to be advertised, and determines the display order of the advertisement information based on the distance. And the advertisement information provision unit 200 produces | generates list information based on the said display order, The advertisement icon 253 which attached | subjected the said display order is provided to map information.

  Therefore, since the advertisement information providing unit 200 also displays the display order defined based on the distance, the map information to be displayed is compared with the case where the searched advertisement information is displayed without any particular order. The advertisement list page 250 that allows the user to easily understand the facility to be advertised close to the center position can be provided.

  In the terminal device 1, when the cursor is placed on the advertisement icon 253 of the advertisement list page 250 by the input device of the terminal device 1, the advertisement icon 253 of the next rank of the advertisement icon 253 in the selected state is selected. Change the shape. FIG. 5B shows an advertisement list page 250 </ b> B that is an example when the mouse cursor 410 is positioned on a predetermined advertisement icon 253 on the display of the terminal device 1. In this case, the display form of the advertisement icon 253B of the next rank after the advertisement icon 253A where the mouse cursor 450 is located changes. That is, the shape of the advertisement icon 250B is enlarged compared to the other advertisement icons 253A and 253C.

  As described above, when the list information generation unit 207 generates the advertisement list page 250 so that the shape of the next advertisement icon 253 is changed when the predetermined advertisement icon 253 is selected, the use of the terminal device 1 is performed. The advertisement icon 253 corresponding to the next display order of the advertisement icon 253 in the selected state can be explicitly notified to the user, and the user can be prompted to select the advertisement icon 253 whose shape has been changed.

[Advertising information provision processing]
Below, the procedure of an advertisement information provision process is demonstrated using the flowchart shown in FIG. This process is realized by the CPU 12 of the advertisement information providing unit 200 executing a program prepared in advance.

  First, when a predetermined map search (for example, a point search) is performed in the terminal device 1, the terminal device 1 transmits a predetermined parameter and requests to provide the advertisement list page 250 (step S1).

  Then, in the advertisement information providing unit 200, the advertisement information provision request receiving unit 204 acquires a parameter from the terminal device 1 and accepts a provision request for the advertisement list page 250 (step S11).

  Then, the advertisement information search unit 205 accesses the advertisement basic information DB 360 and searches for the advertisement basic information 361 corresponding to the condition based on the information (such as the display center position) in the input parameters (step S12).

  Then, the advertisement information search unit 205 accesses the display management information DB 380 and searches for the display management information 381 in which the advertisement ID 382 matches the advertisement ID 362 of the searched advertisement basic information 361 (step S13).

  Then, the display order determination unit 206 determines the display order of the advertisement information based on the distance from the display center position of the map information to the position of the advertisement target and the display management information 381 (step S14).

  The list information generation unit 207 includes the list information such as the advertisement basic information 361 searched by the advertisement information search unit 205 based on the order determined by the display order determination unit 206 and the map information corresponding to the input parameter. The advertisement list page 250 is generated (step S15). And the advertisement information provision part 210 transmits the said advertisement list page 250 to the terminal device 1 (step S16).

  When the terminal device 1 acquires the advertisement list page 250 from the advertisement information providing unit 200 (step S2), the terminal apparatus 1 displays the advertisement list page 250 on a display or the like (step S3), and ends the advertisement information providing process.

  As described above, the advertisement information providing unit 200 is an advertisement information providing device that is communicably connected to a terminal device via a network, and includes a map information holding unit that holds map information, an advertisement target An advertisement information holding means for holding advertisement information that is information related to the advertisement of the facility including the location information of the facility, information including the display center position from the terminal device, and a request for providing information based on the search result of the advertisement information The advertisement information provision request accepting means to accept, the advertisement information retrieving means for retrieving advertisement information that matches the search condition based on the information received by the advertisement information provision request accepting means, and the location of the facility of the advertisement information searched by the advertisement information retrieving means Display order determining means for determining the display order of the advertisement information based on the distance calculated using the information and the information of the display center position; and advertisement information search means A list of searched advertisement information is generated in accordance with the display order determined by the display order determining means, and an advertisement icon with a display order number is added to the position corresponding to the advertisement information searched by the advertisement information searching means. An advertisement list information generating means for generating advertisement list information including the map information displayed at the corresponding position, and an advertisement information providing means for providing the advertisement list information.

  Thus, the advertisement information providing unit 200 calculates the distance from the position of the advertising target facility included in the advertisement information to the display center position received from the terminal device, and based on the distance, the searched advertisement information Determine the display order, generate advertisement list information including the advertisement information list information generated based on the display order and the map information with the advertisement icon with the display order, and provide the advertisement list information ing.

  Therefore, since the advertisement information providing apparatus also displays the display order specified based on the distance, it is closer to the center position of the map information to be displayed than when the searched advertisement information is displayed without specifying the order. Advertisement list information that allows the user to easily understand the facility to be advertised can be provided. That is, the advertisement information providing apparatus can provide useful advertisement list information.

[Other examples]
In the above-described embodiment, the display order determination unit 206 of the advertisement information providing unit 200 calculates the distance from the coordinate information 369 of the advertisement basic information 361 to the center position of the input parameter for the advertisement basic information 361, and based on the distance. However, the present invention is not limited to this, and the route from the coordinate information position 369 to the center position of the input parameter is accessed by accessing the map information DB 350 (from the coordinate information position to the center position or the center position). The route from the position to the coordinate information position) may be calculated, and the display order may be determined based on the distance of the route.

  In this case, since the advertisement information providing unit 200 determines the display order based on a route that may pass, the advertisement information providing unit 200 is more useful than the case where the display order of the advertisement is simply determined based on the straight line distance. A listing page 250 can be provided.

  In the above-described embodiment, the case where the advertisement information providing unit 200 uses the contents included in the list information as part of the information of each advertisement basic information 361 has been described. However, the present invention is not limited to this, and the advertisement basic information 361 is provided. More detailed information may be included such as including image data of the image file 410 corresponding to.

  Although not particularly described in the above-described embodiment, the list information generation unit 207 causes the advertisement list page 250 to blink the advertisement icon 253 of the advertisement list page 250 based on the display order determined by the display order determination unit 206. May be generated.

  In this case, when the terminal device 1 displays the advertisement list page 250, the terminal device 1 blinks based on the display order. Therefore, the user of the terminal device 1 can be notified more explicitly of the display order of the advertisement information. it can.

  In the above-described embodiment, the case where the advertisement information providing unit 200 provides the advertisement list page 250 at the time of the point search has been described. However, the present invention is not limited to this, and at the time of various map searches such as a map search based on a keyword. You may make it provide the advertisement list page 250 regarding the map of search object.

  In the above-described embodiment, the case where the terminal device 1 is applied to a personal computer has been described. However, the present invention is not limited to this, and the present invention is applied to various devices such as a PDA (Personal Digital Assistant), a mobile phone, and a kiosk terminal. May be.

It is a figure which shows schematic structure of an advertisement information provision system. It is a block diagram of an advertisement information provision server. It is a figure which shows the data structure of various databases. It is a block diagram which shows the function structure of an advertisement information provision unit. It is a figure which shows the example of list page information. It is a flowchart of an advertisement information provision process.

Explanation of symbols

11 System bus 12 CPU
13 Memory 14 Keyboard 15 Coordinate indicating device 16 Display 17 Printer 18 Data storage device 200 Advertisement information providing unit

Claims (7)

An advertisement information providing device connected to a terminal device through a network so as to be communicable,
Map information holding means for holding map information;
Advertising information holding means for holding advertising information, which is information related to a facility advertisement including the location information of the facility to be advertised;
An advertisement information provision request accepting unit that receives information including a display center position from the terminal device and accepts an information provision request based on a search result of the advertisement information;
Advertisement information search means for searching for advertisement information that matches a search condition based on information received by the advertisement information provision request reception means;
Display order determining means for determining the display order of the advertisement information based on the distance calculated using the position information of the facility of the advertisement information searched by the advertisement information search means and the information of the display center position;
The list of advertisement information searched by the advertisement information search means is generated in accordance with the display information determined by the display order determination means and the position corresponding to the advertisement information searched by the advertisement information search means. Advertisement list information generating means for generating advertisement list information including map information in which numbered advertisement icons are displayed at corresponding positions of the advertisement information;
Advertisement information providing means for providing the advertisement list information;
An advertisement information providing apparatus comprising:   The advertisement information providing apparatus according to claim 1, wherein the advertisement list information generation unit generates the advertisement list information in which the advertisement icon blinks in accordance with the display order. The advertisement information holding means holds display frequency information indicating the display frequency of advertisement information,
The advertisement information according to claim 1 or 2, wherein the display order determining means determines a display order based on the display frequency information for advertisement information having the same position information of the facility to be advertised. Providing device.   The advertisement list information generating unit generates advertisement list information in which a display form of an advertisement icon of a rank related to the selected advertisement icon changes when any of the advertisement icons is selected. The advertisement information providing apparatus according to any one of 1 to 3. An advertisement information providing method for providing advertisement information with a device that is communicably connected to a terminal device via a network,
A map information holding step for holding map information;
An advertisement information holding step for holding advertisement information that is information related to the advertisement of the facility including the location information of the facility to be advertised;
An advertisement information provision request receiving step of receiving information including a display center position from the terminal device and receiving an information provision request based on a search result of the advertisement information;
An advertisement information search step for searching for advertisement information that matches a search condition based on the information received in the advertisement information provision request reception step;
A display order determination step for determining the display order of the advertisement information based on the distance calculated using the position information of the facility of the advertisement information searched by the advertisement information search step and the information of the display center position;
The list of the advertisement information searched in the advertisement information search step is generated according to the list information generated according to the display order determined in the display order determination step and the advertisement information searched in the advertisement information search step. An advertisement list information generating step for generating advertisement list information including map information in which numbered advertisement icons are displayed at corresponding positions of the advertisement information;
An advertisement information providing step of providing the advertisement list information;
A method for providing advertisement information, comprising: An advertisement information providing program that is executed on a computer that is communicably connected to a terminal device via a network,
Map information holding means for holding map information;
Advertising information holding means for holding advertising information, which is information related to a facility advertisement including the location information of the facility to be advertised;
An advertisement information provision request accepting unit that receives information including a display center position from the terminal device and accepts an information provision request based on a search result of the advertisement information;
Advertisement information search means for searching for advertisement information that matches a search condition based on information received by the advertisement information provision request reception means;
Display order determining means for determining the display order of the advertisement information based on the distance calculated using the position information of the facility of the advertisement information searched by the advertisement information search means and the information of the display center position;
The list of advertisement information searched by the advertisement information search means is generated in accordance with the display information determined by the display order determination means and the position corresponding to the advertisement information searched by the advertisement information search means. Advertisement list information generating means for generating advertisement list information including map information in which numbered advertisement icons are displayed at corresponding positions of the advertisement information;
An advertisement information providing program for causing the computer to function as an advertisement information providing means for providing the advertisement list information.   A recording medium on which the advertisement information providing program according to claim 6 is recorded.

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