JP2008129780A - Advertisement provision system, advertisement provision method and advertisement provision program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To allow more users to view on-line advertisement on the Internet. <P>SOLUTION: A first control part 12 displays a web page received from a web server 2 based on a specified URL by using a first application program, and in addition, a second control part 13 receives an advertisement page based on an advertisement URL by using a second application program, and when the web page displayed based on the specified URL is closed, the second control part 13 displays the advertisement page received from the advertisement server 3, so that when the specified page is closed, the advertisement page is automatically displayed independently of user's will or the presence/absence of click operation. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an advertisement providing system, an advertisement providing method, and an advertisement providing program, and is particularly suitable for use in a system that provides an advertisement using a web page established on the Internet.

  Conventionally, various advertisements have been performed using web pages opened on the Internet. A typical example is a banner advertisement that displays a rectangular advertisement image like a banner on a part of a web page. The banner advertisement is linked to the advertiser's web page, and when the banner advertisement is clicked with the mouse, the banner advertisement is transitioned to the advertiser's web page and detailed information on the advertisement content is displayed.

In addition, the barcode corresponding to the product information printed on the flyer is read by a barcode reader connected to the mobile phone and transmitted to the server of the seller, and the advertisement frame photo image, which is the product information of the flyer, is sent from the server side to the user. There is also a technology that allows a user to confirm an ordered product on a screen by distributing it to a mobile phone (see, for example, Patent Document 1).
JP 2003-228665 A

There is also provided a product information providing system that can open a manufacturer's web page without key-inputting a URL (Uniform Resource Locater) (see, for example, Patent Document 2). In the system described in Patent Document 2, a barcode printed on a product catalog is read by a barcode reader connected to a user terminal device, and the read barcode information is transmitted to a product information center. In the merchandise information center, the URL information database is searched based on the received barcode information, and the URL information of the manufacturer is extracted and transmitted to the terminal device. The terminal device opens the manufacturer's web page based on the received URL information.
JP 2002-108740 A

  However, in the case of an advertisement to be posted on a web page, the advertisement will not be noticed by the user unless the user accesses the web page on which the advertisement is posted on his / her own will. . For example, in the case of a banner advertisement, the advertisement will not be seen by the user unless the user clicks on it. For this reason, many advertisers have devised measures such as making the banner advertisement to be displayed stand out or attract attention, or give a sweepstakes. However, it cannot be said that such a device alone is sufficient, and in reality, there is a problem that the advertising effect on the web page is not so high.

  In the case of Patent Document 1 and Patent Document 2 described above, unless the barcode corresponding to the advertisement information that the user wants to see is read by a barcode reader and the read barcode information is not transmitted to the server, the advertisement is Never seen. In other words, any advertising means, such as banner advertisements and advertisements using barcodes such as Patent Documents 1 and 2, which perform advertisements using web pages, has no action from the user. There was a problem that advertisements were not seen as much as possible, and the advertising effect was not so high.

  The present invention has been made to solve such a problem, and has an object of making it possible for more users to see online advertisements performed on the Internet.

  In order to solve the above-described problem, in the present invention, the terminal device uses the first application program to display the web page received from the web server based on the designated URL, and the terminal device uses the second application program to display the second web page. An advertisement page is received from the advertisement server based on the advertisement URL using the application program, and the advertisement page received from the advertisement server is displayed on the terminal device when the web page displayed based on the designated URL is closed. I am doing so.

  According to the present invention configured as described above, when the web page displayed by the first application program is closed based on the URL specified by the user's intention, based on the predetermined advertisement URL. The advertisement page received by the second application program is automatically displayed on the terminal device. Thus, the advertisement page is always displayed regardless of the user's intention or the presence or absence of a click operation. In addition, since the advertisement page is displayed after browsing the web page, it does not interfere with browsing the web page and does not give a bad impression to the user, so that more users can see the advertisement. The possibility increases, and it can be expected to increase the advertising effect.

  Hereinafter, an embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a diagram illustrating an example of the overall configuration of an advertisement providing system according to the present embodiment. As shown in FIG. 1, the advertisement providing system of the present embodiment is configured to be connectable to a terminal device used by a user (hereinafter referred to as user terminal 1) from the user terminal 1 via a communication network such as the Internet 4. The web server 2 and the advertisement server 3 are configured.

  The user terminal 1 is a mobile phone, for example, but is not limited to this. For example, it may be a personal computer or a PDA (Personal Digital Assistance). The web server 2 provides the user terminal 1 with a web page corresponding to the URL specified on the user terminal 1. The advertisement server 3 provides the user terminal 1 with an advertisement page corresponding to a predetermined advertisement URL.

  The basic operations of the web server 2 and the advertisement server 3 are the same. That is, the web server 2 first provides HTML (HyperText Markup Language) source code to the user terminal 1 in response to a web page display request sent from the user terminal 1 via the Internet 4 together with the designated URL. In the user terminal 1, the HTML source code sent from the web server 2 is analyzed by a web browser, and text information included in the source code is displayed on the screen.

  Further, when link information such as image data exists in the HTML source code, the web browser of the user terminal 1 further requests the web server 2 to transmit the image file indicated by the link information. . Upon receiving this request, the web server 2 transmits the requested image file to the web browser. By such a series of exchanges between the user terminal 1 and the web server 2, a web page corresponding to the designated URL is displayed on the screen of the user terminal 1.

  In addition, the advertisement server 3 first provides the HTML source code to the user terminal 1 in response to the advertisement page display request sent together with the advertisement URL via the Internet 4 from the user terminal 1. In the user terminal 1, the HTML source code sent from the advertisement server 3 is analyzed by a web browser, and text information and the like included in the source code are displayed on the screen.

  Further, when link information such as image data exists in the HTML source code, the web browser of the user terminal 1 further requests the advertisement server 3 to transmit the image file indicated by the link information. To do. Upon receiving this request, the advertisement server 3 transmits the requested image file to the web browser. Through such a series of exchanges between the user terminal 1 and the advertisement server 3, an advertisement page corresponding to the advertisement URL is displayed on the screen of the user terminal 1.

  FIG. 2 is a diagram illustrating a functional configuration example of the user terminal 1 according to the present embodiment. As shown in FIG. 2, the user terminal 1 of this embodiment includes a storage unit 11 such as a flash ROM, a first control unit 12, a second control unit 13, and a barcode reader 14. In addition, although the user terminal 1 has shown the structure provided with the barcode reader 14 here, this is only an example. For example, the user terminal 1 and the barcode reader 14 may be configured as separate bodies so that both can be connected by wire or wirelessly.

  The storage unit 11 stores a first application program and a second application program described later. The first control unit 12 activates the first application program, transmits a designated URL to the web server 2, receives a web page corresponding to the designated URL from the web server 2, and displays the web page.

  Further, the second control unit 13 activates the second application program, transmits a predetermined advertisement URL to the advertisement server 3, and receives an advertisement page corresponding to the advertisement URL from the advertisement server 3. To display. At this time, the second control unit 13 controls to display the advertisement page when the web page displayed by the first control unit 12 is closed.

  Here, specifically, the first application program functions as a designated URL transmission unit 21, a designated page receiving unit 22, and a designated page display unit 23. Each of these means is realized as a function of a web browser. The second application program specifically functions as a barcode reading unit 31, a URL analyzing unit 32, an advertisement URL transmitting unit 33, an advertisement page receiving unit 34, and an advertisement page display unit 35. Here, the advertisement URL transmission means 33, the advertisement page reception means 34, and the advertisement page display means 35 are also realized as functions of the web browser. The web browser is shared by the first application program and the second application program.

  The bar code reading unit 31 uses the bar code reader 14 to read, for example, a bar code printed on paper. This barcode is, for example, a QR (Quick Response) code formed so that the URL of a predetermined web page can be identified. The URL analysis unit 32 analyzes the barcode read by the barcode reading unit 31 to acquire a URL, and supplies the acquired URL to the designated URL transmission unit 21 of the first control unit 12 as the designated URL.

  The designated URL transmitting unit 21 transmits the designated URL supplied from the URL analyzing unit 32 to the web server 2. The designated page receiving unit 22 receives a web page (hereinafter referred to as a designated page) sent from the web server 2 in response to the designated URL transmitting unit 21 sending the designated URL to the web server 2. . The designated page display unit 23 displays the designated page received by the designated page receiving unit 22 on the web browser of the user terminal 1.

  The advertisement URL transmission means 33 transmits a predetermined advertisement URL to the advertisement server 3 separately from the designated URL analyzed from the barcode by the URL analysis means 32. The predetermined advertisement URL means one of one or more advertisement URLs registered in advance in the advertisement URL transmission means 33. Which advertisement URL is transmitted can be determined by an arbitrary rule. For example, each time an advertisement URL needs to be transmitted, registered advertisement URLs may be selected in order or randomly.

  Further, an advertisement URL related to the designated URL may be selected. For example, the character string included in the specified URL, the character string on “title”, the character string on “keyword”, the character string on “description”, the top page, included in the source code of the specified page to be accessed by the specified URL A character string or the like based on the text data above is referred to, and an advertisement URL related to the character string is selected. Specifically, table information in which a predetermined character string is associated with an advertisement URL is prepared. For example, when a character string extracted from a specified URL exists in the table information, The associated advertisement URL is selected. When there are a plurality of advertisement URLs associated with the character string, any one of them is selected in turn.

  As another example, an advertisement URL may be obtained by forming a QR code so that not only a designated URL but also an advertisement URL associated therewith can be identified, and analyzing the QR code. It should be noted that the method for specifying the advertisement URL given here is merely an example, and the present invention is not limited to this.

  The advertisement page receiving means 34 receives the advertisement page sent from the advertisement server 3 in response to the advertisement URL sending means 33 sending the advertisement URL to the advertisement server 3. When the designated page displayed based on the designated URL by the designated page display means 23 is closed (the second application program is activated at this time, the web browser is closed). The advertisement page received by the advertisement page receiving means 34 is displayed on the web browser of the user terminal 1.

  That is, when the designated page is closed on the web browser, the first application program ends, but the second application program remains activated. Therefore, the advertisement page display means 35 uses the second application program that remains in the activated state to display the advertisement page received from the advertisement server 3 by the advertisement page reception means 34 on the web browser of the user terminal 1. indicate. As a result, the screen display is automatically switched from the designated page to the advertisement page.

  Here, the timing at which the advertisement page receiving means 34 receives the advertisement page from the advertisement server 3 (the timing at which the advertisement URL transmitting means 33 transmits the advertisement URL to the advertisement server 3) is determined by the designated page display means 23. It may be before the display is performed, while the designated page is being displayed, or after the designated page is closed. When receiving the advertisement page before or during the display of the designated page, the information on the received advertisement page is stored in the user terminal 1 until the designated page is closed. Memory is required.

  In order to take advantage of the characteristics of the present embodiment, advertisement data to be displayed is received (and under application control) during a time when the user is not performing an application operation (hereinafter referred to as “idling time”). Temporarily record it in the storage area and divide the advertising data reception process into multiple stages so that even if the reception ends in the middle, the reception can be resumed from the continuation of the data received in the previous stage. Is desirable).

  For example, if the second control unit 13 has completed receiving the advertisement data during the idling time of the first application program, the target advertisement can be displayed promptly when the first application program ends. Become. In addition, while the user is “waiting to receive” web page browsing data using the first application program, it is possible to display an advertisement that has already been received, for example.

  As a method for receiving the advertisement data during the idling time of the first application program, it is possible to realize a combination of various methods.

  For example, since the user's button operation has a characteristic for each user, the characteristic is used. That is, the time from when a certain button is pressed to when the next button is pressed is predicted from past input data, and advertisement data is received during that time. In the first application program, not all button operations cause communication, so in the first application program, the second application program receives advertisement data immediately after the button operation that requires communication is completed. May be started. By doing so, the advertisement data can be efficiently received until the user performs the next button operation for requesting communication in the first application program.

  In addition, since there is an upper limit on the amount of data that can be received within a certain period of time, the amount of advertisement data to be received may be limited by selecting the content of advertisement data to be acquired. For example, for the advertisement data to be received, the product image data is not received, and only the product name and the advertisement URL data are received and displayed. In this way, advertisement data can be received by effectively utilizing the limited idling time.

  Furthermore, the above-described method may be expanded to implement a function for optimizing so that the maximum efficiency can be exhibited. For example, instead of always receiving only the product name and the advertisement URL data for the advertisement data, when the communication environment is good, an explanatory note or a catch phrase indicating the characteristics of the product may be received. In addition, a function for predicting the idling time from the button operation characteristics of the user and changing (enlarging / reducing) the advertisement data to be received in stages when it is determined that reception is possible during the idling time may be implemented. good.

  Further, the second application program mediates communication between the first application program and the server on the network, taking into account the button operation characteristics of the user, and receiving the information of the first application program and the advertisement data. May be optimized. For example, in the case of a user having a long time from pressing one button to pressing the next button due to the user's button operation characteristics, when a button operation involving communication is detected in the first application program, a certain time (E.g., up to 1/5 of the user's average button pressing operation time), priority is given to the completion of reception of the currently received advertisement data, and then the process is switched to the data reception process of the first application program. By doing so, it is possible to optimize the communication load so that the maximum communication traffic is always utilized within a range that does not cause the user to feel uncomfortable.

  Furthermore, the normal http protocol has a function of adjusting the size of a data packet exchanged between an application on a terminal and a server on a network according to a communication environment that changes every moment. Therefore, the second application program can perform optimization considering the change in the communication environment by mediating communication between the first application program and the server on the network. For example, in a state where the communication speed that the first application program can expect from the server requesting data is low and the wireless communication environment is good and there is a sufficient amount of data that can be received in a certain period of time, By performing the advertisement data reception request in parallel with the reception request, the information data reception and the advertisement data reception can be made more efficient.

  Further, in view of the object of the present invention, the target advertisement is selected in consideration of the data characteristics of the information acquired by the user in the past as well as the information requested by the user immediately before using the first application program. It can be assumed that this is effective. Therefore, during the idling time of the first application program, an advertisement assumed to be effective for the user is selected from the information data acquired by the user in the past, and the advertising data is selected during the idling time of the first application program. You may make it receive (henceforth "cache information"). At this time, by recording the received data in the storage area under the management of the second application program for a certain period, the time until the user starts and ends the first application program is short and is input immediately before. Even when the advertisement data related to the received information data cannot be received, it is possible to retrieve the data from the cache information and perform effective advertisement display.

  Furthermore, in the present embodiment, advertisement data corresponding to a specific genre or keyword, or advertisement data intended for a user having a specific tendency can be received in advance. That is, for example, for the keyword “insurance”, the advertisement data of the insurance product of company A is set to be displayed preferentially. Then, during the idling time, the advertisement data of the insurance product of the company A is received, and when the user makes a data request regarding “insurance”, the advertisement of the product (the insurance product of the company A) is displayed immediately after that. You may set to do. Alternatively, when it is possible to infer from the information data acquired by the user that the user is highly interested in the “car”, advertisement data relating to the new car of company B is received during the idling time and displayed as an advertisement. You may do it.

  Further, in the present embodiment, the advertisement data is received not only during the idling time of the first application program but also during the idling time of the second application program regardless of the activation of the first application program, It is also possible to set so that an advertisement is displayed when the first application program is terminated or activated. For example, in each case described above, advertisement data is received not only during the idling time of the first application program but also during the idling time of the second application program, and promptly when the first application program ends. Advertisement display may be performed.

It is also possible to receive advertisement data in the following manner assuming that the functions are narrowed down more simply.
(A) The pattern / bar code reader 14 that acquires the advertisement data is activated before the browser is activated, and the barcode (including the URL) is scanned.
・ After that, the browser is started, but communication by the browser is not performed during that time, so the barcode application (second application program) communicates behind the start of the browser application (first application program) during that time To obtain advertisement data.
-Browser startup is complete and the user browses.
When the browser is terminated, the corresponding advertisement is displayed on the barcode reader 14.

(B) A pattern that acquires advertisement data while the browser is running-When the user has not accessed for more than a certain time while using the browser (for example, when data communication by the browser has not been performed for 5 seconds), the barcode on the back The app gets advertising data.

(C) The browser is activated via the pattern / barcode reader 14 that acquires advertisement data while the browser is activated.
-The advertisement data is acquired by the barcode application on the back immediately after the browser is started and the first data is read (the user is unlikely to immediately transition to a different page immediately after reaching the desired access destination).
-If the advertisement data is not completely received at the beginning, the rest is received after the user transitions to a different page.

  Next, the operation of the advertisement providing system according to the present embodiment configured as described above will be described. FIG. 3 is a flowchart showing an operation example of the advertisement providing system according to the present embodiment. FIG. 4 is a diagram illustrating a transition example of screens displayed on the user terminal 1 of the present embodiment.

  In FIG. 3, the user terminal 1 first activates a first application program and a second application program (step S1). When the second application program is activated, the barcode reader 14 is ready to read the barcode, so the user holds the barcode reader 14 over the barcode printed on the paper. When the user terminal 1 is a mobile phone, specifically, as shown in FIG. 4A, a barcode is photographed by a camera provided in the mobile phone (this corresponds to the barcode reader 14). Thereby, the barcode reading means 31 operating by the second application program acquires the barcode in the user terminal 1 (step S2).

  Next, the URL analysis means 32 operating by the second application program acquires the URL by analyzing the barcode read in step S2, and uses the acquired URL as the designated URL by the first application program. It supplies to the designated URL transmission means 21 which is operating (step S3). FIG. 4B shows a state in which the analyzed designated URL is displayed on the screen of the user terminal 1.

  The designated URL transmitting unit 21 receives the designated URL from the URL analyzing unit 32 and, upon receiving a transmission instruction from the user, transmits the designated URL to the web server 4 via the Internet 4. The designated page receiving means 22 receives the designated page sent from the web server 4 in response to the transmission of the designated URL. And the designated page display means 23 displays the designated page received from the web server 2 on the screen of the user terminal 1 as shown in FIG.4 (c) (step S4).

  Here, the first control unit 12 determines whether or not the designated page displayed based on the designated URL has been closed (step S5). If it is not closed, the process returns to step S4 and the display of the designated page is continued. At this time, when a link on the first designated page is clicked, a transition is made to a linked web page (also a designated page) and display is performed.

  On the other hand, when determining that the designated page is closed, the first control unit 12 ends the operation of the first application program (step S6). At this time, the second application program remains in the activated state. Then, the advertisement URL transmitting means 33 operating by the second application program automatically transmits a predetermined advertisement URL to the advertisement server 3. The advertisement page receiving means 34 receives the advertisement page sent from the advertisement server 3 in response to the transmission of the advertisement URL. And the advertisement page display means 35 displays the advertisement page received from the advertisement server 3 on the screen of the user terminal 1 as shown in FIG.4 (d) (step S7).

  Here, the second control unit 13 determines whether or not the advertisement page displayed based on the advertisement URL is closed (step S8). If it is not closed, the process returns to step S7, and the display of the advertisement page is continued. On the other hand, when determining that the advertisement page is closed, the second control unit 13 ends the operation of the second application program (step S9). At this time, the web browser is also closed.

  In the flowchart shown in FIG. 3, the advertisement URL is transmitted to the advertisement server 3 when the designated page is closed. However, the present invention is not limited to this. As described above, before the designated page is displayed in step S4 or while the display is being performed, the process until the advertisement URL is transmitted to the advertisement server 3 and the advertisement page is received is performed in the background. The advertisement page that has already been received may be displayed when the designated page is closed.

  As described above in detail, in the present embodiment, the second application program is used in addition to the display of the designated page received from the web server 2 based on the designated URL using the first application program. An advertisement page is received from the advertisement server 3 based on the advertisement URL. Then, when the designated page is closed and the first application program ends, the advertisement page is displayed using the second application program that remains in the activated state.

  With such a configuration, when the designated page is closed, the advertisement page is automatically displayed regardless of the intention of the user or the presence or absence of a click operation. Moreover, since the advertisement page is displayed after browsing the specified page, the advertisement does not get in the way when browsing the specified page displayed by the user's intention, giving a bad impression to the user Less is. Thereby, the possibility that more users can see the advertisement is increased, and it can be expected that the advertisement effect is improved.

  In the above embodiment, the example in which the second application program is a program having a barcode reading function has been described, but the present invention is not limited to this. That is, the second application program only needs to have a function of receiving a web advertisement page via the Internet 4 and a function of displaying the received advertisement page.

  In the above embodiment, the browser (first application program) communicates from the barcode scanned URL to access the server. However, the communication control is performed by the cut-off barcode reader 14, and the browser Data on the network may be exchanged via the barcode reader 14.

  Further, the barcode reader 14 and the browser may be the same application (function separation is as described in the above embodiment). In this case, it is possible to display an advertisement after closing the browser by switching the interface between the advertisement display area and the Internet browsing area using a tag or the like.

  In addition, each of the above-described embodiments is merely an example of implementation in carrying out the present invention, and the technical scope of the present invention should not be construed in a limited manner. In other words, the present invention can be implemented in various forms without departing from the spirit or main features thereof.

It is a figure which shows the example of whole structure of the advertisement provision system by this embodiment. It is a figure which shows the function structural example of the user terminal by this embodiment. It is a flowchart which shows the operation example of the advertisement provision system by this embodiment. It is a figure which shows the example of a transition of the screen displayed on the user terminal of this embodiment.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 User terminal 2 Web server 3 Advertising server 4 Internet 11 Memory | storage part 12 1st control part 13 2nd control part 14 Bar code reader 21 Designated URL transmission means 22 Designated page receiving means 23 Designated page display means 31 Bar code reading means 32 URL analysis means 33 Advertising URL transmission means 34 Advertising page receiving means 35 Advertising page display means

Claims (4)

An advertisement providing system comprising: a terminal device used by a user; a web server that provides a web page of a URL specified by the terminal device to the terminal device; and an advertisement server that provides an advertisement page to the terminal device. There,
The terminal device includes a storage unit that stores a first application program and a second application program;
A first control unit that activates the first application program, transmits a designated URL to the web server, receives a web page corresponding to the designated URL from the web server, and displays the web page;
A second control unit that activates the second application program, transmits a predetermined advertisement URL to the advertisement server, and receives and displays an advertisement page corresponding to the advertisement URL from the advertisement server; And
The advertisement providing system, wherein the second control unit controls to display the advertisement page when the web page displayed by the first control unit is closed. The second control unit includes a barcode reading unit that reads a barcode using a barcode reader;
URL analysis means for analyzing the barcode read by the barcode reading means to obtain a URL, and supplying the obtained URL as the designated URL to the first control unit;
Apart from the designated URL analyzed from the barcode, an advertisement URL transmitting means for transmitting the advertisement URL to the advertisement server;
An advertisement page receiving means for receiving an advertisement page sent from the advertisement server in response to the transmission of the advertisement URL;
And an advertisement page display means for displaying the advertisement page received by the advertisement page receiving means when the web page displayed based on the designated URL is closed by the first control section. The advertisement providing system according to claim 1. In an advertisement providing system comprising: a terminal device used by a user; a web server that provides a web page of a URL specified by the terminal device to the terminal device; and an advertisement server that provides an advertisement page to the terminal device ,
In the terminal device, a first step of starting the first application program and the second application program;
A second step of reading a barcode using a barcode reader with the second application program;
A third step of analyzing the barcode read in the second step by the second application program to obtain a URL, and supplying the obtained URL to the first application program as a designated URL;
A fourth step of transmitting the designated URL to the web server by the first application program, and receiving and displaying a web page corresponding to the designated URL from the web server;
Before the process of the fourth step is performed, during the process, or after the process is performed, the second application program uses a predetermined advertisement separately from the specified URL analyzed from the barcode. A fifth step of transmitting a URL to the advertisement server and receiving an advertisement page corresponding to the advertisement URL;
When the web page displayed based on the designated URL in the fourth step is closed, the second application program displays the advertisement page received in the fifth step. An advertisement providing method comprising the steps of: An advertisement providing program for causing a computer to function as each means according to claim 2.