JP2008065125A - Advertising system using motion picture distribution system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To distribute a motion picture attracting customers through the Internet and to enhance an advertising effect by facilitating an access to an advertisement sponsor. <P>SOLUTION: The motion picture distributed from a server 1 and an added QR code are displayed on a display device 3. A user photographs the QR code displayed on the display device 3, analyzes the QR code by a QR code analysis section, decodes the data included in the QR code, accesses the website of an advertisement sponsor 5 by using the decoded URL data, and acquires information, purchases merchandise, and further subscribes to services. The attention of the user is attracted by the motion picture such that the user accesses the website of the advertisement sponsor. No procedures for inputting of the URL data is required, thereby preventing an input error and facilitating access. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an advertisement system that distributes high-definition video content.

Print code information such as QR code that encodes the URL of the advertisement sponsor's homepage in a magazine or poster, photograph and decode the QR code with a mobile phone with a camera, etc. It has been put into practical use by connecting to the homepage and collecting or purchasing information on the products or services posted.
The QR code is also displayed on the homepage screen of the Internet and guided to the desired URL. By using the QR code, the input operation is simplified and the input error due to the key operation is prevented. ing.
JP 2003-233546 A

As for advertisements, moving images have a greater ability to attract viewers than still images, and it is desired that advertisements using moving images be stably transmitted over the Internet.
There is streaming distribution as the current video transmission over the Internet, but even if an optical line with a high communication speed is used, the time for buffering image frames is relatively long, and there is a problem that it is too long is there. In addition, in order to display the QR code on the screen with a resolution that can be decoded, it was necessary to transmit a high-definition class image, but this could not be realized due to the problem of the communication line capability.

It is desirable to send advertisements to consumers over the Internet by using videos to increase the degree of interest in the advertisements, make them want to know more about the contents of the advertisements, and even connect them to orders for products and services. The information code for this is synthesized, displayed, and embedded.
In order to link to an order or the like, it is necessary to add a QR code to the moving image and display it so that an interested person can directly connect to the advertisement provider.
Therefore, the present invention synthesizes an information code with a fine moving image and transmits it, and closes the relationship between the sponsor of the advertisement and the consumer by two-way communication.

  An advertisement system of the present invention includes a storage device for high-definition video content, a data distribution device that calls and distributes video content from the storage device in accordance with a video content distribution program, and a code generation device that generates code information corresponding to the video content It is an advertising system comprising a synthesizing device that images generated code information and combines it with a moving image.

According to the present invention, code information such as a QR code can be transmitted together with a high-definition video through the Internet line, and the high-definition video increases the degree of attention, and at the same time, the code information synthesized and displayed on the moving image is photographed. By decrypting, the user can access the home page of the sponsor of the advertisement without operating the key, and the advertising effect can be enhanced.
Because it is a high-definition moving image, it is possible to use a large display device, and the display device is not limited to a general home computer, and a large display device can be installed in a place where people are expected It is.
For example, it is possible to attract the attention of customers and passers-by by installing a plasma or liquid crystal monitor at a store such as a convenience store where people come and go on a daily basis and playing advertisement images.
In addition, it is installed in waiting rooms at transportation stations, airports, and docks, and waits for moving images so that QR codes displayed on videos of products that you like are taken with your mobile phone.

Orders for specific advertising products after connecting to the advertising sponsor's homepage,
Ticket reservations for movies, concerts, air tickets, etc., reservations for hotels and inns are made.
In the case of a restaurant or canteen, a map or directions from the display location may be displayed to guide the customer to the store.

  The displayed code information is taken by the camera attached to the mobile phone, etc., and the analyzed sponsored URL is used to access the home page of the advertising sponsor. The URL input is completed without any key operation, and two-way communication is established. In addition, input errors based on key operations can be prevented, and business can be carried out smoothly.

As shown in FIGS. 1 and 2, the content data distribution system includes a distribution server 1 and a moving image content storage device 10, and includes a code information generation device 11 and a code information synthesis device 12. Code information generated by the code information generating device 11 is combined with the moving image content by the code information synthesizing device 12 and transmitted through the Internet line 2 according to the distribution program.
The display device 3 on which a moving image is displayed is a personal computer (personal computer) connectable to the Internet, a large monitor, a projector, and the like, and includes a communication control unit.
When a moving image is displayed on a large display device other than a computer monitor, a dedicated receiving device 30 is interposed.

The distribution server 1 calls the moving image content data stored in the storage device 10 based on the schedule of the distribution program to the terminal 3 that is the display device 3 and transmits it through the Internet line 2. Based on the advertisement sponsor identification ID and the product / service ID added to the content data, code information corresponding to the URL displaying the related product is generated, and the moving image and the code information are combined by the combining device 12. And deliver.
The QR code generation unit has a function of converting the content data itself related to the request and various data into a QR code in accordance with the distribution plan of the moving image content. The QR code is a kind of two-dimensional code, and is a method announced by Denso Corporation in 1997.
This QR code includes the URL of the homepage to be guided, content information (content ID), advertisement sponsor ID, QR code number, QR code creation date and time, and QR code expiration date.

The moving image combined with the QR code information is displayed on the display device 3 of the terminal through the Internet line 2.
Since the Internet line is used, no additional line cost is required, and the existing infrastructure is effectively used. Therefore, it is possible to transmit advertisements consisting of moving images to the whole country at a low price.

  In this embodiment, the QR code is exemplified as the two-dimensional code, but other two-dimensional codes such as a stacked barcode (Symbol (USA)), Vericode (VERITEC (USA)), Data Matrix (ID) MATRIX (USA)) or the like.

Needless to say, the listed items are not fixed and can be replaced with necessary data.
The generated QR code is converted into image data such as bitmap data and gif data, and then combined with a moving image and transmitted. The QR code as the image data received by the communication control unit as the transmission / reception unit is displayed on the display device after receiving a predetermined process by the display control unit.

In this embodiment, a QR code is picked up by a mobile phone with a camera. This mobile phone has a control unit, a storage medium, a ROM, a RAM, a communication control unit, a display control unit, a display unit, a CCD camera, and an interface A. And a QR code analysis unit.
Software such as a browser is installed in the ROM and activated by the control unit.
Note that the present invention is not limited to a camera-equipped mobile phone, and it is also possible to analyze a QR code from an image captured by a digital camera and acquire various data included in the QR code.

  The user captures the QR code displayed on the display device 3 with the camera 4, analyzes the QR code by the QR code analysis unit, and decodes the data included in the QR code. Using the decrypted URL data, the home page of the advertisement sponsor 5 is accessed, information acquisition, product purchase, and service application are performed.

  The QR code provided from the moving image content data distribution apparatus is photographed and analyzed by a terminal such as a camera-equipped mobile phone to access the advertisement sponsor's home page. The user is released from the URL data input procedure, and there is no risk of an input error or the like.

The conceptual diagram of the content data delivery system of this invention. The detailed conceptual diagram of the content data delivery system of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Server 2 Internet line 3 Display apparatus 4 Camera 10 Storage apparatus 11 Code information generation apparatus 12 Code information synthesis apparatus

Claims (4)

High-definition video content storage device, data distribution device that calls and distributes video content from the storage device according to the video content distribution program, code generation device that generates code information corresponding to video content, and generated code information An advertising system consisting of a compositing device that synthesizes and synthesizes video. 2. The advertising system according to claim 1, wherein an ID is attached to the moving image content, and the code generation device generates code information corresponding to the ID. The advertising system according to claim 1, wherein the code information is a QR code of a URL. A service providing method using the system according to claim 3, wherein the moving image content distribution apparatus distributes via a communication line.
Displaying the distributed video and QR code;
An imaging step of imaging the displayed QR code;
An analysis step of analyzing the captured QR code and restoring it to URL data;
A service providing method for accessing the URL using URL data obtained in the analyzing step.

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