JP2006221541A - Interest information generator, interest information generating system and interest information generating program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system capable of obtaining information on the kind and location of the exhibit that receives attention, on the basis of information read by a tag reader from a tag attached to the exhibit. <P>SOLUTION: The tag reader 5 transmits information to an interest information generating part 6 by reading information stored in a movable position tag 2 attached to a commodity and information stored in an immovable position tag 1 arranged on a wall surface of a building. The interest information generating part 6 generates interest information for indicating a position of the commodity attached with the movable position tag 2 read by the tag reader 5 on the basis of information received from the tag reader 5 and information stored in a tag position information storage part 3 and a tag content information storage part 4. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an interest information generating apparatus capable of grasping where an interest is exhibited and what kind of exhibit is held based on information read by a tag reader from a tag attached to the exhibit. , An interest information generation system, and an interest information generation program.

  A retail store attaches a tag on which a barcode is written to a product, and a store clerk reads the barcode written on the tag attached to the product with a barcode tag reader to manage the product. In recent years, two-dimensional barcodes are written on tags or RFID (Radio Frequency IDentification) is used so that merchandise management can be performed using more information.

  As a tag reader that reads a tag on which a two-dimensional barcode is written, for example, when a camera mounted on a mobile phone is used, the two-dimensional barcode can be read even if it is separated from the tag by about 20 centimeters. When an RFID tag is used, the RFID tag reader can read information stored in the RFID tag even if it is several centimeters to several meters away, depending on the RFID specifications.

  In addition to simple product management, it is also considered to grasp customer product preferences, the degree of interest in products, and other product related information based on tags attached to products.

  For example, a system has been proposed in which a cart used in a store is equipped with a tag reader, and the tag reader reads position information stored in tags installed at various locations in the store to grasp a customer's travel route. (For example, refer to Patent Document 1).

  In addition, the number of times the customer touched the product is counted depending on whether or not the product information stored in the wireless tag attached to the displayed product has been read by a sensor installed near the display position of the product. A system has been proposed (see, for example, Patent Document 2). According to such a system, the store side can grasp the degree of customer interest in the product.

JP 2000-357177 A (paragraphs 0018 to 0037, FIG. 1) Japanese Patent No. 3372168 (paragraphs 0024 to 0054, FIG. 1)

  In general, merchandise displayed in retail stores, posters posted in retail stores, etc. are frequently moved, but the system described in Patent Document 1 does not attach tags to products, In order to associate the customer's travel route with the product that the customer has shown interest in, the information indicating the position where the product is displayed must be stored in the storage means or the like in association with the product. When the product is moved, information indicating a new position and the storage means must be stored each time, and there is a problem that it takes time and effort.

  Even when a tag is attached to a product or the like, information indicated by a barcode or the like written on the tag does not include position information. If position information is included in the information indicated by the barcode etc. written on the tag, every time a product or poster is moved, the information indicated by the barcode etc. must include new position information. This is because of this.

  Therefore, a retail store or the like can know which bar code or the like written on a tag attached to which product or the like has been read by a customer using a tag reader. I can't know if I read a barcode. Therefore, it is not possible to collect information about a place such as where the item is displayed at any place on the sales floor and the sales are improved.

  With the system described in Patent Document 2, it is possible to grasp the degree of customer interest in a product. However, it is still impossible to collect information about a place such as a place where a product is displayed and the sales are improved.

  Therefore, the present invention is based on the information read by the tag reader from the tag attached to the exhibit, and the interest information that can grasp what kind of exhibit is being exhibited where. It is an object to provide a generation device, an interest information generation system, and an interest information generation program.

  The interest information generating apparatus according to the present invention stores immovable tag information, which is information for identifying itself so as to distinguish itself from others, and immovable position tags stored in fixed objects whose positions are fixed are stored. Tag position information storage means for storing tag information and position information, which is information indicating the position where the immovable position tag is installed, and movable tag information which is information for distinguishing itself from others Is stored in association with the movable tag information stored in the movable position tag attached to the exhibit and the exhibit information which is the information indicating the exhibit attached with the movable position tag. The tag reader that reads the information stored in the storage means, the movable position tag, and the stationary position tag installed in the vicinity of the movable position tag is associated with the stationary tag information read from the stationary position tag. Position information is read from the tag position information storage means, and the exhibit information associated with the movable tag information read by the tag reader from the movable position tag is read from the tag content information storage means, and includes position information and exhibit information. The present invention is characterized by comprising interest information generating means for generating, as the interest information, information indicating an exhibit that the tag reader user is interested in and a position where the exhibit is displayed.

  User information storage means for storing the user ID and password of the user may be included, and the interest information generation means uses the user ID and password input to the tag reader stored in the user information storage means. If the user ID and the password match, the user ID input to the tag reader, the time information indicating the time when the tag reader read the position information or the exhibit information, the position information, and the interest information including the exhibit information may be generated. Good.

  Interest information storage means for storing the interest information generated by the interest information generation means may be included, or a tag reader may be included.

  The interest information generation means may transmit the generated interest information to a computer connected to the communication network.

  An interest information generation system according to the present invention is installed on a fixed object whose position is fixed, and is attached to an exhibit with an immovable position tag for storing immovable tag information, which is information for distinguishing itself from others. A movable position tag that stores movable tag information that is information for distinguishing itself from others, a stationary tag information stored in the stationary position tag, and information indicating a position where the stationary position tag is installed. Tag position information storage means for storing certain position information in association with each other, movable position tag information stored in the movable position tag, and exhibit information that is information indicating an exhibit to which the movable position tag is attached Tag content information storage means for storing in association with each other, a tag reader for reading information stored in a movable position tag and a stationary position tag installed in the vicinity of the movable position tag, and a tag reader not stationary The position information associated with the immovable tag information read from the placement tag is read from the tag position information storage means, and the exhibit information associated with the movable tag information read by the tag reader from the movable position tag is read from the tag content information storage means. Read information, including position information and exhibit information, comprising interest information generating means for generating, as interest information, information indicating an exhibit that the tag reader user is interested in and a position where the exhibit is displayed It is characterized by that.

  User information storage means for storing the user ID and password of the user may be included, and the interest information generation means uses the user ID and password input to the tag reader stored in the user information storage means. If the user ID and the password match, the user ID input to the tag reader, the time information indicating the time when the tag reader read the position information or the exhibit information, the position information, and the interest information including the exhibit information may be generated. Good.

  An interest information storage unit that stores the interest information generated by the interest information generation unit may be included, or the interest information generation unit may transmit the generated interest information to a computer connected to the communication network.

  The interest information generation program according to the present invention includes, in a computer, immovable tag information that is information for identifying the memorized position tag stored in a fixed object whose position is fixed so as to distinguish itself from others, Movable information that is attached to the exhibit and identifies itself so as to distinguish it from others, from tag position information storage means for storing the position information, which is information indicating the position where the stationary position tag is installed, in association with each other. Position information associated with the stationary tag information read by the tag reader that reads information stored in the movable position tag storing tag information and the stationary position tag installed in the vicinity of the movable position tag. Tag content information for storing position information reading processing to be read, movable tag information, and exhibit information that is information indicating an exhibit to which the movable position tag is attached in association with each other. Exhibit information read processing for reading the exhibit information associated with the movable tag information read by the tag reader, the position information read by the position information read processing, and the exhibit information read processing from the storage means. And an interest information generating process for generating, as interest information, information indicating an exhibit that the tag reader user is interested in and a position where the exhibit is exhibited. To do.

  According to the present invention, it is possible to generate, as the interest information, information indicating where the customer has read the tag information attached to which exhibit. As a result, using the generated interest information, it is possible to perform a customer flow analysis and a marketing analysis.

  According to the inventions described in claims 2 and 7, information indicating which customer read the tag information attached to which exhibit and where is displayed as interest information. be able to. As a result, using the generated interest information, it is possible to perform a customer flow analysis and a marketing analysis.

  Moreover, according to the invention described in Claim 3 and Claim 8, the produced | generated interest information can be memorize | stored. As a result, it is possible to analyze changes in the customer's flow line and the like according to changes in the interest information before and after the movement of the exhibit.

  According to the invention described in claim 4, the interest information can be generated by one device based on the information stored in the stationary position tag and the movable position tag.

  According to the invention described in claims 5 and 9, the generated interest information can be transmitted to another computer via the communication network.

Embodiment 1 FIG.
A first embodiment of the present invention will be described with reference to the drawings. FIG. 1 is an explanatory diagram for explaining an embodiment of the present invention. Here, a case where information is read from a non-contact type tag attached to a product or poster in which a customer is interested in a store is taken as an example.

  The store operator installs the fixed position tags 1 fixedly at predetermined intervals, for example, on a wall surface in the store. The fixed position tag 1 stores information indicating the fixed position tag 1 (fixed position tag ID).

  The movable position tag 2 is attached to each product and each poster, for example, and stores information indicating each movable position tag 2 (movable position tag ID).

  In addition to the movable position tag ID, the movable position tag 2 preferably stores attached product information, attached product discount information, and the like. The store clerk then allows the customer to read the movable position tag 2 using the tag reader 5, for example, when product information is stored in the movable position tag 2, “Know the information about this product. Please read this tag if you want to use it "is written on the product or poster with the movable position tag 2 attached. In addition, when memorizing information on merchandise discounts, etc., a message such as “A discount coupon will be issued when this tag is read” is written on the merchandise or poster associated with the movable position tag 2. . In that case, it is considered that the customer directs the tag reader 5 to read information stored in the tag to a product, a poster, or the like in which the customer is interested.

  As illustrated in FIG. 1, in the embodiment of the present invention, a customer attaches a tag reader 5 to an exhibit such as a product or a poster, and moves with the movement of the product or a poster. And the information stored in the stationary position tag 1 fixedly installed on the wall surface or the like in the store are read.

  The stationary position tag 1 and the movable position tag 2 are realized by, for example, a tag on which a two-dimensional barcode is described, an RFID tag, or the like. The tag reader 5 is connected to a mobile phone, for example, reads information stored in the stationary position tag 1 and the movable position tag 2 realized by a two-dimensional barcode, RFID tag, and the like, and reads the read information in a wireless LAN. It implement | achieves by the apparatus which has the function to transmit via.

  The tag reader 5 is not limited to a device connected to a mobile phone. The tag reader 5 has a function of reading information stored in a stationary position tag 1 and a movable position tag 2 realized by a tag in which a two-dimensional barcode is described, an RFID tag, and the like, and transmitting the read information. Any device may be used.

  The stationary position tag 1 and the movable position tag 2 may store information by different methods. For example, the immovable position tag 1 may be realized by a tag on which a two-dimensional barcode is described, and the movable position tag 2 may be realized by an RFID tag. However, if the stationary position tag 1 and the movable position tag 2 store information by the same method, the tag reader 5 can use only one method for reading the information. Preferably, the information is stored by the same method.

  The immovable position tag 1 and the movable position tag 2 are not limited to tags or RFID tags on which a two-dimensional barcode is described. They can be installed on a wall surface, attached to a product, a poster, etc., and have only to have a function of storing information. The stationary position tag 1 and the movable position tag 2 are preferably inexpensive and can be easily installed on a wall surface or attached to a product or the like. Moreover, the tag reader 5 should just have the function to read the information which the stationary position tag 1 and the movable position tag 2 memorize | stored, and the function to transmit the read information.

  Specifically, the tag reader 5 has a function of transmitting information read from the stationary position tag 1 and the movable position tag 2 via a wireless LAN, for example, and the stationary position tag 1 and the movable position tag 2 are two-dimensional. If it is a barcode, the tag reader 5 is a two-dimensional barcode reader or a mobile phone having a function of reading a two-dimensional barcode correspondingly. In addition, if the stationary position tag 1 and the movable position tag 2 are RFID tags, the tag reader 5 corresponds to the RFID tag reader, a mobile phone having a function of reading the RFID tag, or the like, or an RFID tag reader. Or a mobile phone connected to the.

  Hereinafter, an RFID tag will be described as an example of the immovable position tag 1 and the movable position tag 2, and an RFID reader will be described as an example of the tag reader 5. Therefore, the tag reader 5 can receive information transmitted by the stationary position tag 1 and the movable position tag 2 when entering the predetermined radio wave reachable range.

  Next, the configuration of the first exemplary embodiment of the present invention will be described with reference to the drawings. FIG. 2 is a block diagram showing a configuration example of the first embodiment of the present invention.

  1st Embodiment of this invention respond | corresponds the positional information which shows the position where the stationary position tag 1 is installed, and the information which shows the stationary position tag 1, the movable position tag 2, the tag reader 5, and the stationary position tag 1 Tag position information storage unit (tag position information storage means) 3 for storing information, tag content for storing information indicating the movable position tag 2 and information indicating a product attached with the movable position tag 2 in association with each other An information storage unit (content information storage unit) 4 and a tag reader 5 connected by a wireless LAN or the like, information read by the tag reader 5, information stored in the tag position information storage unit 3, and tag content information storage unit 4 An interest information generation unit (interest information generation means) 6 that generates interest information that is information indicating customer preferences based on the stored information, and an interest information storage that stores the interest information generated by the interest information generation unit 6 Department (interest Containing boric storage means) 7.

  The tag position information storage unit 3, the tag content information storage unit 4, the interest information generation unit 6, and the interest information storage unit 7 are realized by, for example, a computer such as a server managed by a store, and the position is fixed to the computer. Position information which is information indicating the position where the stationary position tag 1 is installed and the stationary tag information which is information identifying the stationary position tag 1 installed on the fixed object that is stored so as to be distinguished from others. A movable position tag 2 that stores movable tag information that is attached to an exhibit and is used to distinguish itself from others, from a tag position information storage unit 3 that stores information in association with each other. Position information that reads position information associated with the stationary tag information read by the tag reader 5 that reads information stored in the stationary position tag 1 installed in the vicinity of the position tag 2 The movable tag read by the tag reader 5 from the tag content information storage means 4 that stores the read processing, the movable tag information, and the exhibit information, which is information indicating the exhibit to which the movable position tag 2 is attached, in association with each other. The tag reader 5 includes an exhibit information read process for reading exhibit information associated with the information, position information read by the position information read process, and exhibit information read by the exhibit information read process. An interest information generation program for executing an interest information generation process for generating the interest information indicating the exhibit that the user is interested in and the position where the exhibit is displayed is installed.

  The store clerk in advance associates information such as an ID indicating the immobile position tag 1 (an immovable position tag ID) with position information indicating the position where the immovable position tag 1 is installed in advance. Remember me. Specifically, a commercially available relational database may be used as the tag position information storage unit 3, or a table structure may be realized on a file.

  As the position information, latitude and longitude can be used. For example, the position information is expressed as “134 degrees 59 minutes 51 seconds east longitude 34 degrees 38 minutes 48 seconds north”. Rather than using such absolute position information as position information, for example, the position to be expressed is limited to the store, and one direction of the building and the other direction orthogonal to the direction are respectively set to predetermined values. According to the distance from a predetermined position, the numbers are assigned in one direction such as “1”, “2”, “3”, and “A”, “B”, An alphabet may be assigned like "C", a building may be divided into rectangles, and the position may be expressed in combination with the floor. Specifically, for example, as shown in FIG. 1, it may be expressed as “second floor 1C” or “fourth floor 3F”.

  In addition, the store clerk in advance includes information such as an ID indicating the movable position tag 2 (movable position tag ID) and information indicating a product attached with the movable position tag 2 (product ID or poster ID). The data is stored in the tag content information storage unit 4 in association with each other. Specifically, as the tag content information storage unit 4, a commercially available relational database may be used, or a table structure may be realized on a file.

  The information indicating the product etc. to which the movable position tag 2 is attached is, for example, “A company umbrella”, “B company bag”, or a unique character string assigned to each product etc. Or

  When the tag reader 5 reads the movable position tag ID stored in the movable position tag 2, the tag reader 5 reads the stationary position tag ID stored in the stationary position tag 1 installed in the vicinity of the movable position tag 2. When the movable position tag 2 stores product information, product discount information, and the like, the tag reader 5 may read the information and display the read information on a display unit (not shown). Good.

  Then, the tag reader 5 associates the movable position tag ID read from the movable position tag 2 with the stationary position tag ID read from the stationary position tag 1 and transmits the correspondence to the interest information generation unit 6 connected via the wireless LAN. To do.

  If the tag reader 5 cannot receive a signal from any of the stationary position tags 1, only the information indicating the movable position tag 2 read from the movable position tag 2 is used as the interest information generation unit connected via the wireless LAN. 6 to send.

  When the interest information generation unit 6 receives the movable position tag ID and the stationary position tag ID from the tag reader 5, it reads the information stored in the tag position information storage unit 3 and the tag content information storage unit 4. Then, interest information that is information including information indicating a product or the like associated with the movable position tag ID and position information associated with the stationary position tag ID is generated.

  Further, when only the movable position tag ID is received from the tag reader 5, the interest information generation unit 6 reads the information stored in the tag content information storage unit 4. Then, interest information including information indicating a product or the like associated with the movable position tag ID is generated.

  The interest information generation unit 6 outputs the generated interest information to the interest information storage unit 7. The interest information storage unit 7 stores the interest information output by the interest information generation unit 6.

  Next, the operation of the first exemplary embodiment of the present invention will be described with reference to the drawings. FIG. 3 is a flowchart for explaining the operation of the first embodiment of the present invention.

  When the customer brings the tag reader 5 close to a product, a poster, or the like associated with the movable position tag 2, the tag reader 5 reads the movable position tag ID stored in the movable position tag 2 (step S101). When the tag reader 5 reads the movable position tag ID, the tag reader 5 checks whether or not a signal has been received from any of the stationary position tags 1 (that is, whether or not the stationary position tag ID can be read) (step S102). Specifically, if the tag reader 5 can receive a signal transmitted by any of the fixed position tags 1 that are RFID tags, the tag reader 5 determines that the fixed position tag ID stored in the fixed position tag 1 can be read. If no signal is received from any stationary position tag 1, it is determined that the stationary position tag ID cannot be read. When signals are received from a plurality of stationary position tags 1, for example, a signal having the highest radio field intensity is employed.

  When the tag reader 5 can read the stationary position tag ID, the tag reader 5 reads the stationary position tag ID stored in the stationary position tag 1 (step S103), the movable position tag ID read from the movable position tag 2, and the stationary position tag. The immovable position tag ID read from 1 is transmitted to the interest information generating unit 6 connected by the wireless LAN (step S104).

  When the interest information generation unit 6 receives the movable position tag ID and the stationary position tag ID from the tag reader 5, it reads the information stored in the tag position information storage unit 3 and the tag content information storage unit 4. And it is the information containing the information etc. which are matched with the received movable position tag ID, and the information which shows the position where the stationary position tag 1 matched with the stationary position tag ID is installed. Interest information is generated (step S105).

  Further, when the tag reader 5 cannot read the stationary position tag ID from any stationary position tag 1, only the movable position tag ID read from the movable position tag 2 is generated by the wireless LAN. It transmits to the part 6 (step S106).

  When receiving only the movable position tag ID from the tag reader 5, the interest information generation unit 6 reads the information stored in the tag content information storage unit 4. Then, interest information including information indicating a product or the like associated with the movable position tag ID is generated (step S107).

  When generating the interest information, the interest information generation unit 6 outputs the generated interest information to the interest information storage unit 7. The interest information storage unit 7 stores the interest information output by the interest information generation unit 6 (step S108).

  As described above, according to this embodiment, by ascertaining the installation position of the movable position tag 2 from the installation position of the nearby stationary position tag 1, the customer is attached to which product and where. It is possible to generate information indicating whether the tag is read as interest information. Then, for example, the store clerk who is the installer of the immovable position tag 1 and the movable position tag 2 can perform, for example, flow line analysis of customers in the store using the interest information. In addition, it is possible to grasp where a product or poster installed in a store attracts the customer's attention, and to make an appropriate arrangement plan for the product or poster. Further, since the installation position of the movable position tag 2 is inferred from the installation position of the stationary position tag 1 that is fixedly installed in the vicinity of the movable position tag 2, the position information is stored in the movable position tag 2. In contrast, it is not necessary to change the stored content of the movable position tag 2 even if the product or poster is moved.

Embodiment 2. FIG.
A second embodiment of the present invention will be described with reference to the drawings. FIG. 4 is a block diagram showing a configuration example of the second embodiment of the present invention.

  In the second embodiment of the present invention, a user information storage unit (user information storage means) that stores a user ID for identifying a user in association with a password in the configuration of the first embodiment. 11 and a time information generation unit 12 that generates time information, which is information indicating the time, and the other components are the same as those in the first embodiment. Constituent elements similar to those in FIG. 2 are assigned the same reference numerals as in FIG.

  For example, when the tag reader 5 is realized by a mobile phone, the store clerk inquires the customer's information to the operator of the mobile phone communication network, issues a user ID and password, and gives the customer ID and user ID. Notify the password. In addition, for example, when the tag reader 5 is realized by a lending device managed by the store, in exchange for having the customer enter information such as name and address in the application form at the time of lending. The user ID and password are issued.

  Then, the store clerk associates the issued user ID with the password and stores them in the user information storage unit 11.

  Note that the tag reader 5 may include a time information generation unit 12. When the information indicating the movable position tag 2 and the information indicating the stationary position tag 1 are transmitted to the interest information generation unit 6, the time information generation is performed. The time information generated by the unit 12 may be transmitted to the interest information generation unit 6.

  Further, the tag reader 5 may include an input unit (not shown) for inputting a customer user ID and a password, and the interest information generation unit 6 includes information indicating the movable position tag 2 and the stationary position tag 1. The user ID and password entered by the customer in the input unit may be transmitted to the interest information generating unit 6 when transmitting the information indicating.

  When the interest information generation unit 6 receives the user ID and password, the interest information generation unit 6 determines whether or not the received user ID and password match the user ID and password stored in the user information storage unit 11. If it is determined that they match, the information stored in the tag position information storage unit 3 and the tag content information storage unit 4 is read out.

  And the information which shows the goods etc. with which the movable position tag 2 matched with the information which shows the movable position tag 2 and the fixed position tag 1 matched with the information which shows the stationary position tag 1 are installed. Interest information that is information including position information indicating the position that has been set, time information, and a user ID is generated.

  Next, the operation of the second exemplary embodiment of the present invention will be described with reference to the drawings. FIG. 5 is a flowchart for explaining the operation of the second embodiment of the present invention.

  The customer inputs the user ID and password to the input unit (step S201). The tag reader 5 reads the movable position tag ID stored in the movable position tag 2 (step S202). When the tag reader 5 reads the movable position tag ID stored in the movable position tag 2, the time information generation unit 12 generates time information indicating the current time. The time information generation unit 12 may generate time information indicating the current time when the tag reader 5 reads the stationary position tag ID stored in the stationary position tag 1. When the tag reader 5 reads the movable position tag ID, the tag reader 5 determines whether or not the movable position tag ID can be read from any fixed position tag 1 (step S203).

  When the tag reader 5 determines that it can read the stationary position tag ID stored in any of the stationary position tags 1, the tag reader 5 reads the stationary position tag ID stored in the stationary position tag 1 (step S204) and is movable. The movable position tag ID read from the position tag 2, the immovable position tag ID read from the immovable position tag 1, the time information, the user ID, and the password are transmitted to the interest information generation unit 6 connected by the wireless LAN (step) S205).

  When the interest information generation unit 6 receives the movable position tag ID, the fixed position tag ID, the time information, the user ID, and the password from the tag reader 5, the interest information generation unit 6 reads the user ID and password stored in the user information storage unit 11. Then, it is determined whether or not the received user ID and password match the user ID and password stored in the user information storage unit 11 (step S206).

  If it matches, the information stored in the tag position information storage unit 3 and the tag content information storage unit 4 is read, information indicating a product or the like associated with the received movable position tag ID, Interest information that is information including position information associated with the position tag ID is generated (step S207).

  If the tag reader 5 determines that the stationary position tag ID cannot be read from any stationary position tag 1, the movable position tag ID, time information, user ID and password read from the movable position tag 2 are transmitted over the wireless LAN. It transmits to the connected interest information generation part 6 (step S208).

  Upon receiving the movable position tag ID, time information, user ID, and password from the tag reader 5, the interest information generation unit 6 reads and receives the user ID and password stored in the user information storage unit 11. It is determined whether or not the user ID and password match the user ID and password stored in the user information storage unit 11 (step S209). If it is determined that they match, the information stored in the tag position information storage unit 3 is read, and interest information including information indicating the product associated with the movable position tag ID is generated (step S210).

  When generating the interest information, the interest information generation unit 6 outputs the generated interest information to the interest information storage unit 7. The interest information storage unit 7 stores the interest information output by the interest information generation unit 6 (step S211).

  As described above, according to this embodiment, it is possible to generate interest information indicating which customer has read the tag attached to which product, when, where, and what. Then, for example, a store clerk who is an installer of the stationary position tag 1 and the movable position tag 2 can perform, for example, a flow line analysis for each customer in the store using the interest information.

  In each of the above-described embodiments, the tag position information storage unit 3, the tag content information storage unit 4, the interest information generation unit 6, and the interest information storage unit 7 are realized by a computer such as a server managed by the store. However, the tag reader 5, the tag position information storage unit 3, the tag content information storage unit 4, and the interest information generation unit 6 are realized by a portable communication terminal such as a cellular phone or a device connected to the portable communication terminal. Also good.

  Then, the interest information generation unit 6 may transmit the generated interest information to, for example, a server of a business operator that operates the mobile phone communication network via the mobile phone communication network. Then, the business operator who operates the mobile phone communication network can obtain the interest information as data for marketing. The business operator who operates the mobile phone communication network may provide the interest information to a store or the like in which the stationary position tag 1 and the movable position tag 2 are installed. In addition, when a business operator who operates a mobile phone communication network provides interest information to a store or the like in which the stationary position tag 1 and the movable position tag 2 are installed, the business line analysis and preference analysis are performed. Results may be provided.

  The present invention can be applied to a system that analyzes the flow of a customer, interest (preference), and the like.

It is explanatory drawing explaining embodiment of this invention. It is a block diagram which shows one structural example of the 1st Embodiment of this invention. It is a flowchart explaining the operation | movement of the 1st Embodiment of this invention. It is a block diagram which shows one structural example of the 2nd Embodiment of this invention. It is a flowchart explaining the operation | movement of the 2nd Embodiment of this invention.

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Fixed position tag 2 Movable position tag 3 Tag position information storage part 4 Tag content information storage part 5 Tag reader 6 Interest information generation part 7 Interest information storage part 11 User information storage part 12 Time information generation part

Claims (10)

Fixed tag information that is stored in a fixed position tag that is stored in a fixed object that stores fixed tag information that is information that identifies itself so as to distinguish it from others, and a fixed position tag is installed. Tag position information storage means for storing the position information, which is information indicating the position being performed, in association with each other;
Movable tag information, which is information for identifying itself so as to distinguish it from others, is stored, and the movable tag information stored in the movable position tag attached to the exhibit and the exhibit to which the movable position tag is attached Tag content information storage means for storing in association with exhibit information that is information to be shown;
The position information associated with the stationary tag information read from the stationary position tag by the tag reader that reads the information stored in the movable position tag and the stationary position tag installed in the vicinity of the movable position tag, Read from the tag position information storage means, the exhibit information associated with the movable tag information read from the movable position tag by the tag reader is read from the tag content information storage means, and includes position information and exhibit information, Interest information generating means comprising interest information generating means for generating as an interest information information indicating an exhibit from which the tag reader user has read the information and a position where the exhibit is displayed apparatus. Including user information storage means for storing the user ID and password of the user,
When the user ID and password input to the tag reader match the user ID and the password stored in the user information storage unit, the interest information generation unit is configured to input the user ID input to the tag reader. The interest information generating apparatus according to claim 1, wherein the tag reader generates interest information including time information indicating a time when the tag reader reads position information or exhibit information, position information, and exhibit information. The interest information generation device according to claim 1, further comprising interest information storage means for storing the interest information generated by the interest information generation means. The interest information generation device according to any one of claims 1 to 3, comprising a tag reader. The interest information generation device according to any one of claims 1 to 4, wherein the interest information generation means transmits the generated interest information to a computer connected to the communication network. An immovable position tag that is installed on a fixed object whose position is fixed and stores immovable tag information that is information for identifying itself so as to distinguish it from others;
A movable position tag that stores movable tag information that is attached to the exhibit and is information that distinguishes itself from others,
Tag position information storage means for storing the fixed tag information and the position information, which is information indicating the position where the fixed position tag is installed, in association with each other;
Tag content information storage means for storing the movable position tag information and the exhibit information, which is information indicating the exhibit to which the movable position tag is attached, in association with each other;
A tag reader for reading information stored in the movable position tag and the stationary position tag installed in the vicinity of the movable position tag;
Exhibits associated with the movable tag information read from the movable position tag by the tag reader reading position information associated with the stationary tag information read from the stationary position tag by the tag reader. Information is read from the tag content information storage means, and includes position information and exhibit information, and information indicating the exhibit from which the user of the tag reader has read the information and the position where the exhibit is displayed An interest information generation system comprising interest information generation means for generating interest information. Including user information storage means for storing the user ID and password of the user,
When the user ID and password input to the tag reader match the user ID and the password stored in the user information storage unit, the interest information generation unit is configured to input the user ID input to the tag reader. The interest information generation system according to claim 6, wherein interest information including time information indicating a time when the tag reader reads position information or exhibit information, position information, and exhibit information is generated. The interest information generation system according to claim 6 or 7, further comprising interest information storage means for storing the interest information generated by the interest information generation means. The interest information generation system according to any one of claims 6 to 8, wherein the interest information generation means transmits the generated interest information to a computer connected to the communication network. On the computer,
Immovable tag information, which is information for identifying the memorized position tag stored in a fixed object whose position is fixed so as to distinguish itself from others, and information indicating the position where the immovable position tag is installed A movable position tag that stores movable tag information that is attached to the exhibit and is information that distinguishes itself from others, from tag position information storage means that stores the positional information in association with each other, A position information reading process for reading position information associated with the stationary tag information read by the tag reader that reads information stored in the stationary position tag installed in the vicinity of the movable position tag;
Corresponding to the movable tag information read by the tag reader from the tag content information storage means for storing the movable tag information and the exhibit information that is information indicating the exhibit to which the movable position tag is attached. Exhibit information reading process to read the exhibit information
The location information read by the location information read processing and the exhibit information read by the exhibit information read processing, the exhibit that the tag reader user is interested in, and the exhibits are displayed. An interest information generation program for executing interest information generation processing for generating interest information indicating a position.

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