JP2006251514A - Advertisement client apparatus, advertisement server apparatus and advertisement system in mobile vehicle - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement client apparatus, an advertisement management server apparatus and an advertisement system in a mobile vehicle, in which high advertisement efficiency is obtained by presenting advertisement corresponding to the sex and age rates of passengers. <P>SOLUTION: The advertisement client apparatus 4 having an advertisement display control means 41 for displaying advertisement on a display installed in a vehicle of public transport facilities is provided with: a positional information acquisition means 45 for acquiring the self-traveling area of the vehicle; a passenger information judging processing means 46 for judging the sex/age information of passengers 5 in the vehicle and acquiring category information; a data selection processing means 42 for selecting advertisements displayed by the advertisement control means 41 on the basis of the acquired area and the acquired passenger's category information; and a communication processing part 44 for communicating with management servers 2, 3. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an advertisement client device having an advertisement display control device installed in a public transportation vehicle, an advertisement management server device that manages an advertisement registrant and registration information, an advertisement in a mobile vehicle including the advertisement client device and the advertisement management server device. About the system.

Conventionally, the advertisement presentation period, advertisement registrant management, and redrawing work are all done manually. When the display medium is printed matter, panels, signboards, etc., the advertisement is frequently updated due to troubles and cost of the reworking work. I could n’t. Further, when the advertisement display medium is an electric bulletin board, there is a restriction on the place because the electric bulletin board is fixedly installed. For this reason, it has been difficult for advertisement registrants to effectively present advertisements according to time and place.
Therefore, the advertisement information is distributed from the advertisement information server, the advertisement information is accumulated in the advertisement information source device, and the advertisement information is transmitted to the movable vehicle, while the vehicle side device corresponds to the moving area of the vehicle. Mobile advertising systems have been proposed that display advertising information to passengers (see, for example, Patent Document 1).
JP 2002-251159 (page 3-5)

However, the conventional mobile advertisement system is an advertisement display that specifies a time zone and an area, and does not consider passengers of young and old. In addition, since there is no display advertisement for the unregistered time zone or area, the advertisement display is not used effectively, and it cannot be said that the advertising efficiency is good.
The present invention has been made in view of such problems, and it is an object of the present invention to provide an advertisement client device, an advertisement management server device, and a mobile in-vehicle advertisement system that can present advertisements according to passenger groups and have good advertising efficiency. And

  In order to solve the above problem, the invention according to claim 1 is directed to an advertising client device having an advertisement display control means for displaying an advertisement on a display installed in a public transportation vehicle, in which the vehicle is traveling. Based on the acquired travel area or the acquired passenger category information, position information acquisition means for acquiring the passenger information determination processing means for determining the gender / age information of the passengers in the vehicle and acquiring passenger category information And a data selection processing means for selecting advertisement data to be displayed by the advertisement display control means.

  The invention described in claim 2 is characterized in that, in the advertisement management server device that manages the registration information with the advertisement registrant, it has a category-based advertisement database created in accordance with the target gender and age ratio. Yes.

  The invention according to claim 3 is the mobile in-car advertising system comprising an advertisement client device, an advertisement management server device, and an advertisement display medium management server for managing the advertisement client device, the advertisement client device, the advertisement It has a communication network which communicates between a display medium management server and the said advertisement management server apparatus, It is characterized by the above-mentioned.

  According to invention of Claim 1, the advertisement client apparatus which can show the advertisement according to a passenger layer can be obtained.

  According to the second aspect of the present invention, an advertisement management server device capable of presenting an advertisement corresponding to a passenger layer can be obtained.

  According to the third aspect of the present invention, it is possible to obtain a mobile in-vehicle advertising system that can present the latest advertisement according to the passenger group.

  Hereinafter, specific examples of the present invention will be described with reference to the drawings.

FIG. 2 is a block diagram of a mobile advertising system showing the present invention.
In FIG. 2, 1 is an advertisement registrant who registers advertisements, 2 is an advertisement management server that manages registration information with the advertisement registrant 1, 3 is an advertisement display medium management server that manages advertisement clients, and 4 is an actual advertisement. A plurality of advertisement clients to be displayed (vehicle bodies of public transportation), 5 is a vehicle occupant (passenger), 6 is a communication network, and 21 is an advertisement database classified by category.
Hereinafter, the configuration of the mobile advertisement system of the present invention will be described with reference to FIG.
The advertisement registrant 1 registers basic information (advertisement display time, advertisement display area, advertisement content) and option information (target sex, target age group) in the advertisement management server 2. On the advertisement management server 2 side, a time table and an area table for each advertisement client 4 are generated based on basic information (display time, area, advertisement content). Information based on the option information (gender, age group) is stored in the category-specific advertisement database 21. The time table, area table, and category-specific advertisement database 21 for each advertisement client 4 generated by the advertisement management server 2 are sent to the advertisement display medium management server 3.
The advertisement display medium management server 3 manages the latest time table and area table for each advertisement client 4. A function of generating a category table suitable for the passenger group (gender, age group) from the category-specific advertisement database 21 based on the passenger information acquired from the advertisement client 4 and transmitting the updated category table to the advertisement client 4 Have The advertisement client 4 saves a log of time and display data during operation and passenger information (gender, age group) acquired from the passenger 5, and transmits the log to the advertisement display medium management server 3 via the communication network 6 after the operation is completed.

FIG. 1 is a detailed block diagram of an advertising client illustrating the present invention.
In FIG. 1, 41 is an advertisement display control unit that outputs an advertisement display, 42 is a data selection processing unit that selects an advertisement, 43 is advertisement data recorded on a hard disk, and 44 performs network communication with the advertisement display medium management server 3. Communication processing unit, 45 is a position information acquisition unit that acquires current position information, 46 is a passenger information determination processing unit that determines passenger information, and 47 is a passenger information log that stores passenger information for each stop or bus stop. It is. The same reference numerals as those in FIG. 2 indicate the same components as those in FIG.
The advertising client 4 of the present invention is characterized by a position information acquisition unit 45 that acquires a travel area in which the vehicle is currently traveling, and gender / age information of the passenger 5 in the vehicle to acquire passenger category information. And a data selection processing unit 42 that selects advertisement data to be displayed by the advertisement display control unit 41 based on the acquired travel area or the acquired passenger category information. Is a point.

Hereinafter, the operation in each part of the present invention will be described in detail with reference to FIGS.
The advertisement registrant 1 inputs to the advertisement registration form given from the advertisement management server 2. Input is possible from the web and from paper.
FIG. 3 is an explanatory diagram showing an advertisement registration form in the in-car advertisement system of the present invention.
Using the advertisement registration form in FIG. 3, enter the name of the advertisement registrant, the desired advertisement display area (the map is indicated and the desired area is specified), the desired display time zone, and the display content (in the case of WEB input, the advertisement Select a data file, and attach a separate advertisement for paper input). Also, as passenger category information, the gender and age group for which the advertisement is to be appealed are input. Based on this item, the advertisement display medium management server 3 can select and present an optimal advertisement from the information of the passenger 5.

The advertisement management server 2 accepts the completed advertisement registration form sent from the advertisement registrant 1. The advertisement management server 2 has an advertisement time table and an advertisement area table for each advertisement client 4, and checks the received display time zone and advertisement display area.
FIG. 4 is an explanatory diagram showing an advertisement time table in the mobile vehicle advertisement system of the present invention. As shown in FIG. 4, the advertisement time table is a table composed of a display time zone and an advertisement code of an advertisement to be displayed. FIG. 5 is an explanatory diagram showing an advertisement area table in the in-vehicle advertisement system of the present invention. As shown in FIG. 5, the advertisement area table is a table composed of districts and advertisement codes of advertisements to be displayed.
When the input time zone or area is already registered and full, the advertisement management server 2 sends an email indicating that registration has not been completed to the advertising registrant 1 together with the available time zone and area information. When registration in the advertisement display table is normally performed, an email with the contents of registration completion is transmitted to the advertisement registrant 1.
Further, the advertisement management server 2 creates a category-specific advertisement database 21 based on the passenger category information (gender / age group) in the registration data.
FIG. 6 is an explanatory diagram showing an advertisement database classified by category in the in-car advertisement system of the present invention. As shown in FIG. 6, advertisement data is stored for each target gender and age group, and the latest registration is rotated to the top. Further, by storing the start and end information of the advertisement insertion period, advertisement data that has passed the advertisement display period is deleted from the category-specific advertisement database 21.
In this way, the advertisement management server 2 updates the advertisement display table and the classified advertisement database 21 each time registration from the advertisement registrant 1 is completed, and transmits the updated data to the advertisement display medium management server 3. To do.

The advertisement display medium management server 3 has the latest advertisement display table and category-specific advertisement database for each advertisement client 4.
FIG. 7 is an explanatory diagram of an advertisement display table included in the advertisement display medium management server in the mobile vehicle advertisement system of the present invention.
In the advertisement display table of the advertisement management server 2 shown in FIG. 4, there is a possibility that an unregistered blank portion may appear depending on the time zone or area, such as early morning, late at night, or an area away from the city area. Therefore, as shown in FIG. 7, the advertisement display medium management server 3 performs a process of storing advertisement data from the age group, which is larger from the category-specific advertisement database, in the blank portion than the statistical data of the passenger information log. ing.
Further, when the advertisement display medium management server 3 receives the position information of the moving advertisement client, the advertisement display medium management server 3 checks the update of the position information using each client number as a key from the client position information management table.
FIG. 8 is an explanatory diagram showing a client position information management table in the mobile in-vehicle advertising system of the present invention. As shown in FIG. 8, the client location information management table is composed of a client number, location information, and corresponding area information.
As a result of the update check, the advertisement display medium management server 3 transmits a response “no area change” if there is no change in the area. When there is a change in the area, the updated area number “No area change” is returned to the advertisement client.

The advertisement display control unit 41 includes a liquid crystal display or electronic paper display and a CPU unit that controls display. The advertisement data 42 is updated with the latest data from the display medium management server 3 before the advertisement display vehicle departs. The advertisement data 42 stores only data corresponding to the advertisement time table and area table of the corresponding client number that the display medium management server 3 has.
FIG. 9 is an explanatory diagram showing advertisement display scheduling in the in-vehicle advertisement system of the present invention.
In FIG. 9, TT represents a time table advertisement display period, AT represents an area table advertisement display period, and CT represents a category table advertisement display period. As shown in FIG. 9, the data selection processing unit 42 repeatedly performs display in order from three tables: an advertisement time table, an advertisement area table, and a category table.
Hereinafter, the scheduling of advertisements displayed on the display of the advertisement display control unit 41 will be described with reference to FIG.
In the time table advertisement display period TT, an advertisement corresponding to the time table acquired in advance is displayed. Since the time table is set in increments of one hour, the advertisement data is switched every hour.
In the area table advertisement display period AT, an advertisement corresponding to the area table acquired in advance is displayed. Since the area table is set for each area, the advertisement data switches every time the area changes. The area determination means is performed by the position information acquisition processing unit 45.
In the category table advertisement display period CT, the advertisement client 4 obtains the latest category table and displays an advertisement corresponding to the category table at the timing of departure from the station where the passengers get on and off and the bus stop. The category table is updated for each stop section on the server side based on information from the passenger information determination processing unit 46.

  The position information acquisition unit 44 acquires the latitude and longitude using GPS, and periodically transmits the client number and position information to the display medium management server 3 through the communication processing unit 44. In response to the request, the response is received again from the display medium management server 3 through the communication processing unit 44 and passed to the data selection processing unit 42. The data selection processing unit 42 switches the area designation advertisement according to the response. When the previous area and the current area are in the same area, a “no area change” notification is received as a response, and the current advertisement is continuously displayed. If the current area has been changed to another area since the last update, the advertisement corresponding to the current area written in the area table is selected.

The passenger information determination processing unit 46 obtains sex and age based on information embedded in the IC commuter pass and IC pass card of the passenger 5, and determines the passenger category. This information is updated every time a passenger gets in and out, and the client number and passenger information are transmitted to the display medium management server 3 through the communication processing unit 44, while being stored in the passenger information log 47. In response to the transmitted request, as a response from the display medium management server 3, the category table and the advertisement data written in the table are received and passed to the data selection processing unit 42. The data selection processing unit 42 selects an advertisement according to the latest category table.

  As described above, the advertisement client device according to the present embodiment determines the position information acquisition unit 45 that acquires the area in which the vehicle is currently traveling, and the gender / age information of the passenger 5 in the vehicle and determines the passenger category information. The advertisement management server device includes a passenger information determination processing unit 46 to be acquired, a data selection processing unit 42 that selects an advertisement to be displayed based on the acquired area or the acquired passenger category information, and a communication processing unit 44. The mobile advertisement system 21 includes a category-specific advertisement database 21 created in accordance with the gender and age ratio of the passenger 5, and the mobile in-car advertisement system communicates between the advertisement client device 4, the advertisement display medium management server 3, and the advertisement management server device 2. Since the communication network 6 is configured to perform the advertisement, the advertisement can be efficiently presented to the target passenger layer.Further, it is possible to provide more efficient advertisement by linking the advertisement area, time zone, and passenger information (gender, age group) and providing the relationship.

  The present invention can be widely applied to a mobile in-car advertising system in public transportation such as trains and buses that can use IC commuter passes and IC pass cards.

Detailed block diagram of an advertising client illustrating the present invention Block diagram of a mobile advertising system showing the present invention Explanatory drawing which shows the advertisement registration form in the in-vehicle advertisement system of this invention Explanatory drawing which shows the advertisement time table in the in-vehicle advertisement system of this invention Explanatory drawing which shows the advertisement area table in the mobile in-vehicle advertisement system of this invention Explanatory drawing which shows the advertisement database classified by category in the in-vehicle advertisement system of this invention Explanatory drawing of the advertisement display table which the advertisement display medium management server in the in-vehicle advertisement system of this invention has Explanatory drawing which shows the client location information management table in the mobile in-vehicle advertisement system of this invention Explanatory drawing which shows the advertisement display scheduling in the in-vehicle advertisement system of this invention

Explanation of symbols

DESCRIPTION OF SYMBOLS 1 Advertising registrant 2 Advertising management server 3 Advertising display medium management server 4 Advertising client 5 Vehicle passenger (passenger)
6 communication network 21 classified advertisement database 41 advertisement display control section 42 data selection processing section 43 advertisement data 44 communication processing section 45 position information acquisition section 46 passenger information determination processing section 47 passenger information log

Claims (3)

In an advertisement client device (4) having advertisement display control means (41) for displaying an advertisement on a display installed in a public transport vehicle,
Position information acquisition means (45) for acquiring a traveling area where the vehicle is traveling;
Passenger information determination processing means (46) for determining gender / age information of the passenger (5) in the vehicle and acquiring passenger category information;
An advertisement client comprising: data selection processing means (42) for selecting advertisement data to be displayed by the advertisement display control means (41) based on the acquired travel area or the acquired passenger category information. apparatus. In the advertisement management server device (2) that manages the registration information with the advertisement registrant,
An advertisement management server apparatus comprising a category-specific advertisement database (21) created in accordance with a target sex and age ratio. In a mobile in-car advertisement system comprising an advertisement client device (4), an advertisement management server device (2), and an advertisement display medium management server (3) for managing the advertisement client device (4),
A mobile in-vehicle advertisement system comprising a communication network (6) for performing communication among the advertisement client device (4), the advertisement display medium management server (3), and the advertisement management server device (2).

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