JP2005012837A - Information providing system, server apparatus, and information providing method - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a system, a method and an apparatus capable of more effectively carrying out advertisement through an information communication terminal. <P>SOLUTION: A common server apparatus 2 provides main information such as an information service list and content information providable to a membership terminal 1 and first advertisement information to the membership terminal 1. The membership terminal 1 displays the main information and the first advertisement information from the common server apparatus 2 on prescribed display areas. The membership terminal 1 transmits response information generated in response to an entry operation applied to an advertisement display area on which the advertisement information from the membership terminal 1 is displayed to the common server apparatus 2, which provides second advertisement information being the detailed information of the first advertisement information only to an information communication terminal which desires the provision of the detailed information of the first advertisement information. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

  The present invention relates to a system, apparatus, and method for performing a data communication service such as facsimile communication, electronic mail communication, or information providing service in response to a request from an information communication terminal, for example.

  Recently, with the spread of portable wireless communication terminals such as PHS terminals and the increase in transmission speed of data communication using these portable wireless communication terminals, various data such as text data and image data can be used in addition to voice communication. Wireless data communication services that enable wireless communication have attracted attention.

  For example, in an example using a PHS terminal, data communication is possible at a transmission rate of 32 kbit / s, and a transmission rate of 28.8 kbit / s or 33.6 kbit / s when a modem is used on an analog telephone line. The transmission speed is about the same as that of a second, and an environment in which e-mail exchange, facsimile communication, and the like can be performed from the outside by a portable wireless communication terminal has been established.

  By the way, there is a demand to use data communication services such as facsimile communication, e-mail communication or information providing service using an information communication terminal as cheaply as possible. Especially for users of portable wireless communication terminals that use data communication services through wireless communication lines, the line usage fee may be higher than that of general public lines through telephone cables, and various data communication at a low charge High demand for service.

  Thus, when providing a data communication service, it is conceivable to provide the data communication service with advertisements of companies and products. By doing so, the advertising fee is collected from the advertiser, and this is allocated to the cost required to provide the data communication service, thereby providing the data communication service at a low price.

  However, from an advertiser who provides advertisements, not only providing advertisement information but also performing advertisements in a manner that is attractive to users of portable wireless communication terminals receiving advertisement information, mobile wireless communication terminals To improve the profits of users of mobile wireless communication terminals who view advertisement information via the Internet, and to increase the interest in advertisements for users of mobile wireless communication terminals. There is a request.

  In view of the above points, the present invention provides a system, an apparatus, and a method for improving the profit of a user of an information communication terminal and enabling more effective advertising through the information communication terminal. With the goal.

In order to solve the above problem, an information providing system according to claim 1 according to the present invention is provided.
An information providing system comprising a plurality of server devices and connected to an information communication terminal via a network,
Storage means for storing main information, first advertisement information, and second advertisement information which is detailed advertisement information for the first advertisement information;
Sending means for sending the main information and the first advertisement information in response to a request from the information communication terminal to the information communication terminal;
Detailed advertisement for sending second advertisement information, which is detailed advertisement information for the first advertisement information sent to the information communication terminal device, when receiving a response based on an input operation for the first advertisement information from the information communication terminal And a delivery means.

  According to the information providing system of the first aspect of the invention, in response to a request from the information communication terminal, after sending the main information and the first advertisement information stored in the storage means through the sending means, the information When a response to the first advertisement information from the communication terminal is received, the second advertisement information stored in the storage unit and corresponding to the previously sent first advertisement information is transmitted through the detailed advertisement transmission unit. Accordingly, the second advertisement information that is more detailed than the first advertisement information can be provided only to the user of the desired information communication terminal.

An information providing system according to claim 2 is the information providing system according to claim 1,
The information storage device further comprises response storage means for storing information related to a response based on an input operation for the first advertisement information from the information communication terminal.

  According to the information providing system described in claim 2, the user of the information communication terminal performs an input operation on the area where the advertisement information is displayed, for example, so that the information communication terminal responds to the first advertisement information. Response information is sent out, and this response information is stored by the response storage means of the information providing system.

  By using the information stored in the response storage means, for example, according to the number of responses, the information communication terminal user pays the main information to be paid, the communication line use fee, etc. It is possible to perform processing such as discounting the provision fee of the main information and the communication line usage fee that the user of the information communication terminal pays.

An information providing system according to claim 3 is the information providing system according to claim 2,
The response accumulation unit accumulates information related to a response to the first advertisement information from the information communication terminal for each advertisement information.

  According to the information providing system of the third aspect of the present invention, the response information for the first advertisement information from the information communication terminal is stored for each advertisement information by the response storing means of the information providing system. Thereby, for example, the effect of the provided advertisement and the superiority of the advertisement can be quickly and clearly shown to the advertiser who is the provider of the advertisement information.

An information providing system according to claim 4 is the information providing system according to claim 2,
The response accumulation unit accumulates information regarding a response to the first advertisement information from the information communication terminal for each information communication terminal.

  According to the information providing system of the fourth aspect of the present invention, the response information for the first advertisement information from the information communication terminal is stored for each information communication terminal by the response storage means of the information providing system. Thus, for example, response information for advertisement information is accumulated for each information communication terminal, such as discounting information information provision fee or communication line usage fee according to the number of times of transmission of response information to the first advertisement information. Thus, based on this accumulated information, processing and services can be performed for each information communication terminal.

An information providing system according to claim 5 is the information providing system according to claim 2,
The response accumulation unit accumulates information related to a response to the first advertisement information from the information communication terminal for each information communication terminal and for each advertisement information.

  According to the information providing system of the fifth aspect of the present invention, the response information for the first advertisement information from the information communication terminal is provided for each information communication terminal by the response storage unit of the information providing system, and for each advertisement information. To be accumulated. Thereby, for example, the advertiser who is the provider of the advertisement information to which the response information is sent, the provision fee of the main information to be paid by the user of the information communication terminal that has transmitted the response information to the advertisement information, It is possible to pay for the use of communication lines. That is, response information for advertisement information can be accumulated and managed for each information communication terminal and for each advertisement information, and processing and services can be performed for each information communication terminal and for each advertisement information based on the accumulated information.

  According to this invention, after providing the main information and the first advertisement information according to the request from the information communication terminal, the first information is only given to the user of the information communication terminal who wants the detailed information of the first advertisement information. Second advertisement information, which is detailed information of advertisement information, can be provided. Therefore, advertisement information can be provided efficiently and the effect of advertisement can be enhanced.

  Moreover, since response information with respect to advertisement information can be accumulated, processing and services can be performed based on the accumulated information.

  In addition, since response information for advertisement information can be stored for each information communication terminal, processing and services can be performed for each information communication terminal based on the stored information.

  Moreover, since the response information with respect to advertisement information can be accumulate | stored for every advertisement information, the effect of advertisement etc. can be grasped | ascertained quickly for every advertisement information. That is, processing and service for each advertisement information can be performed based on the accumulated response information.

  In addition, since response information for advertisement information can be accumulated for each information communication terminal and for each advertisement information, based on this accumulated information, for each information communication terminal, processing for each advertisement information Service can be performed.

  Hereinafter, an embodiment of a system, apparatus, and method according to the present invention will be described with reference to the drawings.

  In this embodiment, an information communication system is configured by connecting a plurality of information communication terminals having a contract relationship with the server apparatus through a network to one common server apparatus.

  In the case of this embodiment, the information communication terminal is configured as a portable wireless communication terminal, and has a function of receiving a provision service such as an information provision service from a common server device, as well as a PHS (Personal Handyphone System). A telephone function and a data communication function for facsimile and electronic mail are also provided. The information providing service, facsimile communication, and e-mail communication are configured to be performed by the cooperation of each portable wireless communication terminal and the server device.

  Furthermore, in this embodiment, when the server device performs an information providing service, in addition to main information that is information provided in response to a request from a user of the portable wireless communication terminal, the server device receives advertisement information from a company or the like. Can also be provided. In this way, when providing data communication services, advertising information is also provided to collect advertisement fees from advertisers such as companies that provide advertisements, and provide data communication services at a low price To be able to.

  As will be described in detail later, in this embodiment, main information and advertisement information from the server device are displayed in separate display areas formed in the display screen of the portable wireless communication terminal. By displaying the main information and the advertising information in different display areas in this way, the operation on the main information and the operation on the advertising information are recognized separately even when the user operates the mobile wireless communication terminal. In addition, separate controls can be performed.

  As described above, the information communication system according to the present embodiment enables different control corresponding to main information and advertisement information displayed separately from display areas.

[Description of network system]
FIG. 1 is a diagram for explaining a conceptual configuration of a communication network system to which an embodiment of the present invention is applied. In FIG. 1, reference numeral 1 denotes a portable wireless communication terminal having a contractual relationship with a common server apparatus. Is a common server device. A plurality of portable wireless communication terminals 1 and a common server device 2 are a network 3 for portable wireless communication terminals, and a dedicated backbone connected to the network 3 through one to a plurality of access points 4. Connected through the network 5.

  The portable wireless communication terminal network 3 is also connected to other portable wireless communication terminals that are not contracted with the common server device 2, but can receive data communication services from the common server device 2 as described later. The wireless communication terminal is only the portable wireless communication terminal 1 in which a contract relationship with the common server device 2 is previously established. In order to avoid confusion with portable wireless communication terminals that do not have a contract relationship with the common server device 2, in the following description, portable wireless communication terminals that have a contract relationship with the common server device 2 will be referred to as member terminals.

  Each of the plurality of member terminals 1 and other portable radio communication terminals of the same type is wirelessly connected to a radio base station 6 provided in a predetermined area unit in consideration of, for example, a radio wave reachable range. For example, an optical cable is used in the network 3 for portable wireless communication terminals such as a connection between the wireless base stations 6.

  A network management server device 7 that manages the network 5 is connected to the dedicated backbone network 5. The network management server device 7 manages so-called routing between the common server device 2 and the member terminal 1. Therefore, the common server device 2 can be positioned as one of the terminal devices connected to the dedicated backbone network 5 when viewed from the routing management on the network management server device 7. In this case, the network management server device 7 is also connected to the Internet 8.

  In this embodiment, the network management server device 7 is also directly connected to the common server device 2, and the access history from the member terminal 1 to the common server device 2 is stored in the network management server device. 7 to the common server device 2. In other words, in this embodiment, the common server device 2 is configured to perform comprehensive member management such as charging log collection of the member terminal 1.

  That is, in the case of this embodiment, the member terminal 1 has a contract relationship with the common server device 2 and does not have a contract relationship with the network management server device 7. The common server device 2 entrusts management of the member terminals 1 over the network connection to the network management server device 7, and there is a contract relationship between the common server device 2 and the network management server device 7. . Therefore, the common server device 2 can be connected to other dedicated backbone networks and their network management server devices with the same relationship as the above-described dedicated backbone network 5 and its network management server device 7. .

  In this embodiment, when viewed from the common server device 2, a specific dedicated backbone network is assigned to each member terminal 1, and access to the common server device 2 from each member terminal 1 is as follows: The management is always performed through the dedicated backbone network allocated for the member terminal. However, when viewed from the member terminal 1, the contract relationship between the common server device 2 and the network management server device 7 is completely different. Since it is irrelevant, the member terminal 1 simply accesses only the common server device 2 and is managed only by the common server device 2.

  According to such a network management configuration, for example, by allowing the common server device 2 to have all the service functions of the individual network management server devices 7, the user of the member terminal 1 can manage each individual network management device. In order to receive various services provided by the server device 7, various contracts that the common server device 2 has only by creating a contract relationship with the common server device 2 instead of making a contract with each network management server device 7. It is very convenient to be able to receive services.

  The common server device 2 is connected to the public line network 9, and the member terminal 1 communicates with a communication terminal 10 such as a facsimile terminal or a personal computer connected to the public line network 9 as will be described later. It has a function to enable data transmission / reception.

  Further, in this embodiment, the common server device 2 includes a storage unit that is a part of a database of provided information in order to perform an information providing service for the member terminal 1. Further, the common server device 2 is connected to the content providing device 11, and acquires information that becomes a part of a database of information provided to members from the content providing device 11 and provides the information to the member terminal 1. To.

  The content providing device 11 is provided by a providing company having unique provision information, and provides the information to the member terminal 1 through the common server device 2 through a contract with a service company having the common server device 2. is there. Although only one content providing device 11 is shown in FIG. 1, there are of course cases where a plurality of content providing devices 11 are connected to the common server device 2.

  The common server device 2 and the content providing device 11 may be connected through a dedicated line or through a network such as the Internet.

  In the case of this embodiment, information from the content providing apparatus 11 connected to the common server apparatus 2 through these dedicated lines or networks is obtained when the common server apparatus 2 makes a service provision request from the member terminal 1. The content providing apparatus 11 is accessed and acquired, and is provided to the requested member terminal 1.

  Although it is conceivable that information from the content providing device 11 is acquired at any time and stored in the built-in memory unit of the common server device 2 to keep the storage contents of the built-in memory unit up to date, the content providing device 11 When the number of provision information becomes large and the amount of provided information becomes large, there is a problem that the memory unit of the common server device 2 must be made large.

  On the other hand, as in this embodiment, when there is a request from the member terminal 1, the common server device 2 acquires only the requested information from the content providing device 11 and sends it to the member terminal 1. If provided, the scale of the memory unit of the common server device 2 does not become large. Further, if the information provided in the content providing device 11 is constantly updated, the common server device 2 can always provide the latest information to the member terminal 1 simply by acquiring information from the content providing device 11. it can.

  In this embodiment, the common server device 2 is connected to one to a plurality of content providing devices 11, collects information from these content providing devices 11, and provides it to the member terminal 1. Therefore, the member terminal 1 does not need to make a contract with each content providing apparatus 11, and the common server apparatus regardless of the format of information from the plurality of content providing apparatuses 11. 2 can receive necessary information.

  As a method of providing content to the common server device 2 by a provider having unique provision information, the content provider is not connected to the common server device 2 through a dedicated line or a network as described above. There is also an aspect in which a recording medium such as a CD-ROM is provided to the common server device 2 and stored in the storage unit of the common server device 2.

  In this embodiment, when a contract between the user of the portable wireless communication terminal 1 and the company that owns the common server device 2 is made, the portable wireless communication terminal 1 becomes the member terminal 1 as described above. For example, the purchase of the member terminal 1 by the user can be a contractual relationship with the common server device 2.

  That is, when a user purchases a portable wireless communication terminal as a member terminal 1, the member terminal 1 has address information of the common server device 2 through a specific dedicated trunk network for each terminal as described above. It is given in advance and stored in a nonvolatile memory such as a flash RAM. The non-volatile memory also stores identification information (member identification information) such as a member ID and a password such as a member number for identifying the user of the member terminal, as well as indicating a member terminal. However, the address information of the common server device 2 and the registration of writing the member identification information to the member terminal 1 may be registered by the terminal salesperson or purchaser at the time of purchase of the member terminal 1, It is good to register. In this case, since an operation for inputting an address is completely unnecessary, the user can use the member terminal 1 without making the user aware of the common server device.

  As will be described later, when the member terminal 1 receives the information providing service of the common server device 2 or when the member terminal 1 starts processing of facsimile communication or e-mail communication, The member terminal 1 automatically executes a process of connecting to the common server device 2 using the previously stored address information and member identification information.

  In this embodiment, the member terminal 1 is excellent in portability, and can receive various information providing services simply by accessing the common server device 2 from anywhere at any time.

  Further, in this embodiment, the member terminal 1 realizes the functions of the facsimile communication and the electronic mail communication and the related functions by cooperating with the common server device 2. That is, the member terminal 1 does not have a large-capacity memory for these communications. Instead, the common server device 2 includes a memory or a memory area for received data of each member terminal 1.

  In addition, the member terminal 1 sends applications for realizing various functions to the common server device 2 except for an application (microcomputer software) for minimum processing, for example, an application for a display application. I try to entrust. That is, in the member terminal 1, when the user performs a key operation corresponding to a request for obtaining a target function, for example, the request is sent to the common server device 2, and the common server device 2 The application is executed. Then, the processing result of the application is sent to the member terminal 1.

  The above is the outline of the configuration of the embodiment of the present invention. A more specific configuration will be described below.

  FIG. 2 is a more specific example of the conceptual configuration of the communication network system of FIG. 1 described above. In this case, the member terminal 1 has a configuration of a multifunction device of a PHS telephone terminal and a PDA (Personal Digital Assistance) having a data communication function. In addition to the PHS telephone function, as will be described later, facsimile communication is performed. A function and an electronic mail communication function are provided, and a function of receiving an information providing service from the common server device 2 is provided.

  In this example, the network 3 for the portable radio communication terminal to which the radio base station 6 is connected is the PHS / ISDN network 3n. Accordingly, the member terminal 1 can perform telephone communication with another member terminal 1 or a PHS terminal other than the member through the wireless base station 6-PHS / ISDN network 3n-wireless base station 6, and the wireless base station 6-PHS / ISDN. Telephone communication with a general subscriber telephone terminal is possible through the network 3n.

  In this example, the dedicated backbone network 5 is a network managed by an ISP (Internet Service Provider). That is, 5N is an ISP backbone, that is, a network such as a LAN. The ISP backbone 5N and the PHS / ISDN network 3n are PIAFS (PHS, which is an industry standard system for a PHS transmission rate of 32 kbit / s. It is connected through an access point 4P for Internet Access Forum Standard.

  Reference numeral 5N denotes an ISP router, through which the ISP backbone 5N, the ISP server device 7I corresponding to the network management server device 7, and the common server device 2 are connected.

  The ISP server device 7I authenticates when there is an access from the member terminal 1, as described above, on consignment from the common server device 2 side. That is, in the ISP server device 7I, member identification information of the member terminal 1 that accesses the common server device 2 via the ISP server device 7I, for example, a member ID such as a member number, a password, and the like are registered in advance. When the ISP server device 7I accesses a terminal connected to the ISP backbone 5N, whether the terminal that has made access is the member terminal 1 to be connected to the common server device 2 through the ISP backbone 5N. If it is the member terminal 1, the access is made to the common server device 2 through the router 5R.

  Then, the ISP server device 7I sends the access history (log) of the member terminal 1 to the common server device 2. The common server device 2 receives access history information of each of the plurality of member terminals from one to a plurality of ISP server devices 7I, and comprehensively manages billing to each member terminal.

  In this example, the content providing device 11 is connected to the common server device 2 through the Internet 8. When the common server device 2 is necessary, the content providing device 11 acquires information to be provided from the content providing device 11 through the Internet 8, and is a member. Provide to the terminal 1. As described above, the content providing apparatus 11 can be connected to the common server apparatus 2 through a dedicated line instead of through the Internet 8. The ISP server device 7I can also be a content providing device.

[Configuration of Common Server Device 2]
FIG. 3 is a block diagram illustrating a configuration of the common server device 2 according to an embodiment. As shown in FIG. 3, the common server device 2 includes a master server 21, a mail server 22, a facsimile server 23, an incoming call notification server 24, an HTTP (Hyper Text Transfer Protocol) D server 25, and a content server 26. And a content proxy server 27 are connected by a LAN (local area network). This LAN is also connected to the Internet 8.

  The master server 21 performs management of member data, application for content options, cancellation processing, and management maintenance of the entire network. The master server 21 includes a memory 21M that stores member data (user information) including member identification information such as a member ID and a password.

  The mail server 22 mainly manages and operates a mail service, implements a POP (Post Office Protocol) or an IMAP (Internet Message Access Protocol) server function, and performs an interface process with the member terminal 1. The mail server 22 includes a memory 22M called a member terminal mail box. The mail box 22M has a memory area divided for each member terminal 1, and stores received data of e-mail addressed to each member terminal for each member terminal.

  In this embodiment, as will be described later, facsimile data in text data format that does not include image data (image data) transmitted from one member terminal to another member terminal is also stored in the mail box 22M. It is stored as e-mail data in the memory area for other member terminals.

  The facsimile server 23 executes an application for a facsimile communication function. A mail server function is implemented for the interface with the member terminal 1, and a PSTN (public switched telephone network) communication line function for G3 facsimile is also implemented and connected to the ISDN network 9. Further, a memory 23M called a facsimile box (hereinafter referred to as a FAX box) for storing image data as facsimile data is provided. The FAX box 23M also has a memory area divided for each member terminal, and stores facsimile reception data including image data addressed to each member terminal for each member terminal 1.

  The incoming call notification server 24 is for notifying each member terminal 1 of an incoming call via an ISDN line (ISDN network 9) when an incoming e-mail or facsimile is sent to the member terminal.

  The HTTPD server 25 controls the interface with the member terminal 1. All processing when the member terminal 1 is connected to the common server device 2 is connected to each function server via the server 25.

  The content server 26 is a server for content information processing provided by the common server device 2. The server 26 includes two information storage memories 26A and 26B for content information to be provided. The one memory 26A is for holding information provided in the server 26 in advance. The other memory 26B does not hold the information to be provided in the common server device 2, and temporarily uses the data acquired from the content providing device 11 via the Internet 8 in use in the embodiment of FIG. It is for storing in.

  The content proxy server 27 is used for acquiring content data from the external content providing apparatus 11 via the Internet 8. The proxy server 27 functions together with a firewall (not shown), thereby creating an environment where the outside can be freely accessed from the inside of the firewall while preventing unauthorized access from the outside.

  When the common server device 2 performs an information providing service in response to a request from the member terminal 1, the content server 26 provides advertisement information with content information that is main information in response to the request. In this embodiment, the advertisement information is managed in the content server 26 as part of the content data.

  The advertisement information may be an advertisement of a company providing content information, an advertisement of a product sold by the company, or a service provided. The advertisement information is not related to the content information, and the advertisement is simply sent through the member terminal 1. It is possible to provide advertisements of applicants who desire to be provided along with content information. That is, anyone can become an advertiser if a contract is made with the management company of the common server device 2.

  Similarly to the content information, the advertisement information can be provided through the Internet from an advertiser connected through the Internet, or can be provided through a dedicated line. It is also possible to receive advertisement information recorded on a recording medium such as a CD-ROM and use it.

  In this embodiment, the advertising information is managed by the content server 26 as a part of the content. For example, a recording medium such as a disk for storing the advertising information, a server for managing the advertising information, etc. It is also possible to manage the advertisement information.

  As will be described in detail later, in this embodiment, the main information and the advertisement information are displayed in different display areas in the display screen of the member terminal 1. That is, the main information is in a main information display area which is a first display area formed in the display screen of the member terminal 1, and the advertisement information is in a main information display area formed in the display screen of the member terminal 1. Is displayed in an advertisement display area which is a different second display area, and is provided to the member terminal 1.

  In this case, the main information and the advertisement information have a so-called separate frame configuration in which display contents can be independently changed. This information is described and realized by HTML (Hyper Text Markup Language).

[Member terminal 1]
Next, the member terminal 1 will be described. FIG. 4 is an example of the appearance of the member terminal 1, and FIG. 5 is an example of the internal circuit configuration of the member terminal 1. As described above, the member terminal 1 of this example has a configuration of a composite terminal having a PHS telephone function, a facsimile communication, an electronic mail communication, and a data communication function for receiving an information providing service.

  4A and 4B, the member terminal 1 of this embodiment includes a lid 101 that can be opened and closed with respect to the terminal body 100, and the lid 101 is closed as shown in FIG. In the state of FIG. 4B, when the cover 101 is opened, the facsimile communication function, the e-mail communication function, and the information providing service reception function are obtained. Data communication mode that can be used. For this mode switching, a sensor for detecting opening and closing of the lid 101 is provided, although not shown.

  As this sensor, for example, a protrusion is provided on the inner side of the lid 101 and a pressing switch is provided at a position on the main body 100 side corresponding to the protrusion, and the pressing switch on the main body 100 side is mechanically pressed by the protrusion of the lid 101. Use mechanical sensors.

  Further, a sensor switch having a configuration in which a magnet is provided on one of the lid 101 and the main body 100 and a switch made of a magnetic sensitive element is provided on the other may be used.

  As shown in FIG. 4A, a telephone (dial) numeric keypad 102 is provided on the front side of the lid 101. Reference numeral 103 denotes a PHS antenna.

  As shown in FIG. 4B, the member terminal 1 includes a large LCD (liquid crystal display) 105 on the surface of the main body 100 that appears when the lid 101 is opened. In addition, a message, a function list menu, a provided information list, a received facsimile list, a received electronic mail list, and the like can be displayed. When a menu or list cannot be displayed on a single screen, the entire screen can be displayed by scrolling the screen or switching to the next page.

  In the state shown in FIG. 4A with the lid 101 closed, the display surface of the LCD 105 can be exposed through the LCD window 104 made of, for example, a transparent plastic plate. In this case, when the lid 101 is closed, the display of the LCD 105 is controlled so that the display is performed only on the portion facing the LCD display window 104.

  In the member terminal 1 of this embodiment, a transparent touch panel 106 is affixed to the surface of the LCD 105, and a pen 107 is detachably attached to the back side of the lid 101 as shown in FIG. A touch operation and a function of accepting handwritten character input are provided.

  On the back side of the lid 101, a plurality of key buttons 108 such as a menu key K1, an online connection key K2, a function key K3,... Are provided as direct keys. Further, on the right side of the LCD 105, a jog dial key 109 having two functions of a rotation key and a push button key is provided. When the jog dial key 109 is rotated as a rotation key, an item selection operation can be performed, for example, in a menu, and when it is pressed as a push button key, it is treated as a decision input for the selected item. .

Next, the circuit block of the member terminal 1 in FIG. 5 will be described.
The member terminal 1 in this example is roughly composed of a communication function unit 110 and a control unit 120. The communication function unit 110 includes an antenna 111, an RF processing unit 112, a transmission / reception data processing unit 113, a microphone amplifier 114, a speaker amplifier 115, a microphone 100MC, and a speaker 100SP.

  The control unit 120 includes a microcomputer, and includes a system control unit 121 including a CPU, a ROM 122, a DRAM 123, and a flash memory 124 as a rewritable nonvolatile memory.

  A switch SW that is turned on / off in response to opening / closing of the lid 101 is connected to the system control unit 121. Depending on whether the switch SW is turned on / off, the system control unit 121 determines whether the lid 101 is open or closed. When the cover 101 is closed, the member terminal 1 is controlled as a PHS telephone terminal. When the lid 101 is open, the member terminal 1 is controlled as an information communication terminal, a facsimile communication terminal, or a mail communication terminal.

  Information indicating the state of the key switch group of the numeric keypad 102 and the switch group of the key button 108 provided on the back side of the lid 101 is input to the system control unit 121. When a key operation is performed by the user, it is detected whether it is the numeric keypad 102 or the key button 108, and processing corresponding to the detected key is executed.

  In addition, an LCD driver 125 is connected to the system control unit 121, and information provided from the common server device 2 is displayed on the LCD 105 using a program and display data in the ROM 122 described later, and other display images are displayed. To do.

  Further, the system control unit 121 is connected to a buzzer 127 and an LED (light emitting diode) 126 for notifying the user of an incoming call or a facsimile and mail.

  The ROM 122 has a program for controlling a sequence for connection with the common server device 2, a control program for PHS telephone communication, a control program for receiving an information providing service, a control program for facsimile transmission, and mail transmission. Communication application program necessary for communication at the member terminal 1, such as a control program for receiving data, facsimile data and mail data, and display data such as a program for controlling the display of the LCD 105 and a menu Others are stored.

  As will be described later, the DRAM 123 temporarily stores received data acquired from the common server device 2 and includes a memory area used as a work area.

  As described above, the flash memory 124 stores address information on the network for automatically connecting to the common server device 2 from the member terminal 1 through the ISP server device 7I. In the flash memory 124, the member terminal 1 is a terminal that has a contract relationship with the common server device 2, and can receive a facsimile communication service, an e-mail service, and an information providing service from the common server device 2. In addition to indicating that the terminal can be used, member identification information such as a member ID and a password for identifying the user of each member terminal is also stored.

  The member-related information such as the member identification information is also stored in the main server 21 of the common server device 2 and managed in the common server device 2 as described above. Further, the ISP server device 7I also performs authentication based on the member identification information as to whether or not the accessing member is a member.

  Further, the flash memory 124 stores, in the received data temporarily stored in the DRAM 123, an area for storing data to be stored in particular, and advertisement information transmitted from the common server device 2 as will be described later. It has a storage area.

  The operation of the member terminal 1 having the above configuration will be described below including the operation of the related common server device.

  First, the PHS telephone mode will be described. When the telephone number of the other party is dialed using the numeric keypad 102 with the cover 101 closed, a call is made. In addition, when the member terminal 1 as a PHS telephone terminal receives a call with the lid 101 closed, the user is notified by the buzzer 127, and when the user answers, the telephone call is received. And you are in a call state.

  When a call is received with the lid 101 open, a call can be made at any time by pressing a call key (not shown) provided on the main body 100 side. However, the call is performed with the lid 101 closed.

  Then, during the PHS telephone call, the member terminal 1 transmits a transmission signal and receives a reception signal while the transmission / reception data processing unit 113 receives control from the system control unit 121.

  That is, an audio signal from the microphone 100MC is supplied to the transmission / reception data processing unit 113 via the amplifier 114 and converted into transmission data, and is transmitted to the radio base station 6 through the antenna 111 through the RF processing unit 112. Call voice data from the counterpart side from the radio base station 6 is received by the antenna 111, the received data is processed by the transmission / reception data processing unit 113, and the call voice signal of the other party is restored. The sound is supplied to 100SP and emitted.

  Next, the data communication mode will be described. In this data communication mode, the member terminal 1 is configured to realize a facsimile function, an electronic mail function, a WWW browser function, a memo function, and the like. A list menu of these functions is displayed on the screen of the LCD 105 by operating a menu key of the key buttons 108. Then, when the user selects and determines a desired function from the function list menu displayed on the screen of the LCD 105 by rotating and pressing the jog dial key 109, the member terminal 1 has the function. It will be in the state of executing mode.

  In the member terminal 1 of this embodiment, transmission and reception of facsimile data and transmission and reception of e-mail are all processed via the common server device 2.

  The data exchange between the member terminal 1 and the common server device 2 is performed by a communication method that is compatible with the network 3 and the network 5 regardless of the default communication method as the facsimile communication method. . That is, in this embodiment, facsimile data and e-mail data use SMTP (Simple Mail Transfer Protocol), which is a standard procedure used to transfer e-mail over the Internet, and WWW. Information provided from the common server device 2 in the browser function uses HTTP (Hyper Text Transfer Protocol), and transmission data and received data between the member terminal 1 and the common server device 2 by the PIAFS method using the PHS network. Interact.

  In this case, in the member terminal 1, the transmission data is temporarily stored in the DRAM 123, read out by the system control unit 121 by execution of transmission, and transmitted / received data processing unit 113, RF processing unit in the above-described communication protocol and data format. 112 and wirelessly transmitted via the antenna 111 sequentially.

  Also, the reception data from the common server device 2 is received by the antenna 111 and temporarily stored in the DRAM 123 by the system control unit 121 through the RF processing unit 112 and the transmission / reception data processing unit 113. Then, under the control of the system control unit 121, it is sent as display data to the LCD 105 through the LCD driver 125, and the display content by the received data is displayed.

  The memo function includes “handwritten memo” for inputting using the pen 107 and the touch panel 106 and “type memo” for displaying a keyboard on the screen of the LCD 105 and creating a document using the display keyboard. is there. In both the handwritten memo and the type memo, the created image or document can be transmitted as facsimile data.

  That is, in any of the handwritten memo and type memo modes, a menu bar including a “FAX transmission (facsimile transmission)” icon is displayed on the LCD 105 screen. When selected with a pen, an input mode screen such as a telephone number of a partner terminal to be transmitted and a facsimile title is displayed. Then, after inputting the phone number and title of the other party's terminal and selecting the “Send” icon displayed in this mode, the image or document created with the handwritten memo or type memo is sent as facsimile data .

  However, as described above, since the facsimile data is transmitted to the common server apparatus 2 as e-mail data in this case, the image data and document data are not bitmap data for facsimile communication, and the image data is, for example, GIF (Graphics Interchange). Format), and the document data is in a text data format.

  When the destination is other than the member, the common server device 2 converts the received data into bitmap data and performs facsimile transmission to a terminal other than the member. When the destination is the member terminal 1, the common server device 2 stores the received data in the mail box 22M or the FAX box 23M, and each member terminal 1 is addressed to the member terminal 1 through the incoming call notification server 24. Notify that there was an incoming call. This incoming notification is performed not only when receiving facsimile data but also when receiving e-mail data.

  When the on-line connection key K2 of the key buttons 108 is pressed when the facsimile function is selected, the member terminal 1 automatically performs a process for connecting to the common server device 2. That is, the member terminal 1 sends out a request to connect to the common server device 2 using the address data in the flash memory 124. Then, the ISP server 7I, which is a network management server, authenticates whether or not the accessed terminal is a member terminal, and if it is a member terminal, processing to connect to the common server device 2 is performed.

  The common server device 2 recognizes the connected member terminal, creates a list of received facsimile data addressed to the member terminal, and sends it to the member terminal 1. Therefore, in this example, the online connection key K2 also serves as a request key for the received information list.

  The member terminal 1 receives the data of the list from the common server device 2, temporarily stores it in the DRAM 123, and displays the list on the screen of the LCD 105. The user can select desired facsimile reception data from this list by using the jog dial key 109 or the pen 107. When the desired facsimile reception data is selected and the “capture” icon is selected, the member terminal 1 transmits a request for acquisition of the reception data to the common server device 2.

  Upon receiving this request, the common server device 2 extracts the requested facsimile reception data and sends it to the member terminal 1 by SMTP of electronic mail. The member terminal 1 temporarily stores the received data in the DRAM 123, converts it into display data, and displays it on the screen of the LCD 105. Therefore, the user can select the necessary facsimile data and view it on the screen of the LCD 105.

  Also, when the e-mail function is selected, when the online connection key K2 of the key buttons 108 is pressed, the member terminal 1 is connected to the common server in the same manner as when the facsimile function is selected. A process for connecting to the apparatus 2 is automatically performed. Then, the common server device 2 creates a list of received e-mail data and sends it to the member terminal 1.

  The member terminal 1 receives the data of the list and displays the list on the screen of the LCD 105. Then, the user can use the jog dial key 109 or the pen 107 to select desired received e-mail data from the list. When the received data of the desired electronic mail is selected and the “capture” icon is selected, the member terminal 1 transmits a request to acquire the received data to the common server device 2.

  In response to this, the common server device 2 extracts the received data of the requested electronic mail and sends it to the member terminal 1 by SMTP. The member terminal 1 temporarily stores the received data in the DRAM 123, converts it into display data, and displays it on the screen of the LCD 105. Therefore, the user can select an electronic mail that he / she thinks necessary and view it on the screen of the LCD 105.

  In this embodiment, when the WWW browser function is selected from the function list menu displayed on the display screen of the LCD 105, the member terminal 1 acquires and reproduces the provision information from the common server device 2. It is made possible to operate as an information reproducing terminal capable of operating. At this time, the exchange of data between the common server device 2 and the member terminal 1 is performed by HTTP (Hyper Text Transfer Protocol) and by the PIAFS method using the PHS network. The data format of the information provided from the common server device 2 is HTML (Hyper Text Markup Language).

  When the online connection key K2 of the key buttons 108 is pressed when the WWW browser function is selected, as in the case where the facsimile function or the e-mail function is selected, The member terminal 1 automatically performs processing for connecting to the common server device 2.

  In the common server device 2, the list of information providing services that can be provided by the common server device 2 and the advertisement information are displayed in different display areas on the member terminal 1 to the member terminal 1 that has requested connection. provide.

  In this case, the advertisement information is not always provided, and the user of the member terminal 1 can select whether or not to receive the advertisement information. In this embodiment, as described above, when the data communication mode is set and the WWW browser function is selected from the function list menu displayed on the display screen of the LCD 105 of the member terminal 1, the advertisement information is provided. The selection input of whether or not to receive is made possible. Information on whether or not to receive provision of the input advertisement information in the member terminal 1 is sent from the member terminal 1 in order to connect the communication path with the common server device 2 when the online connection key K2 is pressed. Included in the connection request.

  As described above, this connection request is information in the HTML format, and information indicating whether or not to receive advertisement information is arranged in the extension header provided in the extension field of the connection request in the HTML format. Sent to the device 2.

  Thereby, in the common server device 2, the member terminal 1 that has requested connection can recognize whether the member terminal that may provide the advertisement information or the member terminal 1 that should not be provided. . Then, as described above, the common server device 2 connects the list of available information providing services and the advertising information to the member terminal 1 of the user who has selected to receive the advertising information. The member terminal 1 of the user who has chosen not to receive the advertisement information provided to the requested member terminal 1 does not provide the advertisement information, and the member provides a list of information providing services that can be provided. The display is provided on the entire display screen of the terminal 1. As described above, the member terminal 1 according to this embodiment can be selected by the user of the member terminal 1 as to whether or not to receive advertisement information.

  Then, the list of information providing services from the common server device 2 is provided from the common server device 2 by selecting to receive advertisement information in the first display area of the member terminal 1 as main information. The advertisement information is displayed in the second display area of the member terminal 1 and transmission information for the member terminal 1 is generated and sent to the member terminal 1 so that the display contents can be independently changed.

  In this embodiment, as shown in FIG. 6, the display screen of the LCD 105 of the member terminal 1 is divided into three equal parts in the vertical direction without changing the length in the longitudinal direction, and the upper two-thirds are divided into the first two parts. The main information display area MF, which is the display area of the second display area, and the lower third is the advertisement display area CF, which is the second display area.

  Then, the member terminal 1 receives the information providing service list and advertisement information from the common server device, displays the home page in the main information display area MF of the display screen of the LCD 105, and displays the advertisement information in the advertisement display area CF of the LCD 105. To display.

  The user can use the jog dial key 109 or the pen 107 to provide information that can be provided by the common server device 2 that the user of the member terminal 1 desires to provide from the list of information providing services displayed in the main information display area MF. The provided service can be selected and an input operation can be performed on the advertisement information displayed in the advertisement display area CF.

  When the desired information providing service is selected from the list of information providing services displayed in the main information display area MF, the member terminal 1 sends a request for providing the selected information providing service, It transmits to the common server device 2.

  In response to this, the common server device 2 forms the content information, which is the main information provided by the requested information providing service, in HTML so as to be displayed in the main information display area MF, and sends it to the member terminal 1. The member terminal 1 temporarily stores the received content information in the DRAM 123, converts it into display data, and displays it in the main information display area MF of the LCD 105.

  On the other hand, when an input operation is performed on the advertisement information displayed in the advertisement display area CF, the member terminal 1 responds to the displayed advertisement information as information corresponding to the input operation, as will be described later. Response information is formed and transmitted to the common server device 2.

  This response information includes, for example, information indicating that it is response information to advertisement information, member identification information of the member terminal 1, information that makes it possible to identify which advertisement information is response information, and the like. . As described above, since the response information is also formed in the HTML format, for example, the member identification information of the member terminal 1 can be arranged and transmitted in the extension header of the response information.

  Upon receiving this response information, the common server device 2 forms, for example, HTML so that the advertisement information to be newly provided is displayed in the advertisement display area CF, and sends it to the member terminal 1. Moreover, the common server apparatus 2 accumulate | stores the response information with respect to the advertisement information from the member terminal 1 for every member terminal 1 in this embodiment. Based on this accumulated information, it is possible to perform processing such as discounting the information provision fee and the line usage fee borne by the user of the member terminal 1 who has transmitted response information to the advertisement information. .

  The member terminal 1 temporarily stores the received new advertisement information in the DRAM 123, converts it into display data, and displays it in the advertisement display area CF of the display screen of the LCD 105.

  Thus, by operating the main information display area MF on the display screen of the LCD 105 of the member terminal 1, the member terminal 1 detects this and generates a request for providing the desired information providing service. Processing and control of the main information displayed in the main information display area MF such as sending out can be performed.

  Further, by operating the advertisement display area CF of the LCD 105 of the member terminal 1, the member terminal 1 detects this, and requests the common server device 2 to provide more detailed advertisement information. It is possible to process and control the advertisement information displayed in the area CF.

[Information provision service realized by browser function]
In the following, as described above with reference to FIG. 6, a WWW browser in which a list of information providing services as main information, content information, and advertisement information are displayed and provided in different display areas within the same screen The procedure for providing the information providing service in the function will be described in consideration of the operations of the common server device 2 and the ISP server device 7 with reference to the flowcharts of FIGS.

  After the lid 101 of the member terminal 1 is opened with respect to the main body 100 and the data communication mode is set, the WWW browser function is selected from the function list menu displayed on the display screen of the LCD 105, as described above. When the online connection key K2 of the key buttons 108 is pressed after selection input for receiving advertisement information is provided (step S1), the same as in the case of the facsimile function or e-mail function described above. The member terminal 1 automatically performs a process for connecting to the common server device 2 (step S2). That is, using the identification information (member identification information) of the own member terminal 1 stored in the flash memory 124 and the address data for connection to the common server device 2 through the ISP server device 7I, the common server The member terminal 1 sends out a request to connect to the device 2.

  In response to this connection request, the ISP server 7I, which is the network management server, authenticates whether the accessed terminal is a member terminal, and uses the member identification information indicating whether the terminal is included in the connection request. If it is a member terminal, a process of connecting to the common server device 2 is performed (procedure S4).

  Then, the common server device 2 receives the connection request from the member terminal 1, recognizes which member terminal the connected member terminal is (step S5), and provides the information providing service that can be provided to the member terminal 1. The list is formed so as to be displayed in the main information display area MF shown in FIG. 6 and the advertisement information is displayed in the advertisement display area CF shown in FIG. 6, and this is sent to the member terminal 1 (step S6). Thus, in this embodiment, the online connection key K2 also serves as a request key for a list of information providing services that can be provided.

  As shown in FIG. 8, the member terminal 1 displays a list of information providing services that can be provided by the common server device 2 in the main information display area MF of the display screen of the LCD 105 and displays advertisement information on the LCD 105. It displays in the advertisement display area CF on the screen (step S7). Thereby, in the member terminal 1, a selection operation of a desired information providing service from the list of information providing services that can be provided displayed in the main information display area MF, and response information for the advertisement information displayed in the advertisement display area CF. Input operation or end operation can be received.

  Then, the member terminal 1 accepts an input operation by the user (procedure S8), and determines whether or not the input operation performed by the user is an end operation (procedure S9). In the determination process of step S9, for example, as shown in FIG. 6, the end operation is performed by determining whether or not the “stop” icon displayed in the menu bar at the upper end of the screen is selected. It is determined whether or not.

  If it is determined in the determination process of step S9 that an end operation has been performed, the WWW browser function is ended by disconnecting the connected communication path. When it is determined in the determination process of step S9 that the received input operation is not an end operation, the information providing service that the user desires to provide from the list of information providing services that can be provided displayed in the main information display area MF Is determined, that is, whether the operation is for the main information displayed in the main information display area MF (step S10).

  If it is determined in step S10 that the user selects an information providing service that the user desires to provide, the member terminal 1 issues a service providing request for requesting provision of the selected information providing service. It is generated and sent to the common server device 2 (procedure S11).

  Then, as shown in FIG. 9, the common server device 2 receives the service provision request from the member terminal 1 and analyzes what the requested information provision service is (step S12). As a result of this analysis, the information provided by the request is obtained by accessing the internal memory 26A or the content providing apparatus 11, and the requested content information (main information) is displayed on the display screen of the LCD 105 of the member terminal 1. Is transmitted to the requesting member terminal 1 so as to be displayed in the main information display area MF (step S13).

  The member terminal 1 receives the content information from the common server device 2 and displays it on the main information display area MF of the display screen of the LCD 105 (step S14).

  On the other hand, when it is determined that the operation is not an operation on the main information displayed in the main information display area MF in the determination process of step S10 in the member terminal 1 shown in FIG. 8, the advertisement displayed in the advertisement display area CF. The member terminal 1 determines that it is an input of response information to the information, and forms information corresponding to the input operation performed on the advertisement display area CF and transmits it to the common server device 2 (step S15).

  Then, as shown in FIG. 9, the common server device 2 receives and analyzes the response information for the advertisement information sent from the member terminal 1 in step S15 (step S16), and uses the analyzed information from the member terminal 1 as the information. The corresponding new advertisement information is formed to be displayed in the advertisement display area CF, and is sent to the member terminal 1 that has transmitted the information (step S17).

  Further, the common server device 2 accumulates response information for the advertisement information from the member terminal 1 and response information from the member terminal 1 for each member terminal 1 (step S18).

  The member terminal 1 receives the new advertisement information from the common server device 2 and displays it on the advertisement display area CF of the LCD 105 (step S19).

  When the content information is displayed in the main information display area MF in step S14 or new advertisement information is displayed in the advertisement display area CF in step S19, the member terminal 1 is displayed in the main information display area MF. An input operation for the content information, an input operation of response information for the advertisement information displayed in the advertisement display area CF, or an end operation is accepted (step S20).

  Then, in the input operation performed by the user, it is determined whether or not an operation for ending the display of the content information displayed in the main information display area MF has been performed (step S21). When it is determined in the determination process of step S21 that the end operation has been performed, the process from step S7 is repeated, the list is displayed again on the information provision service that can be provided, and the desired information provision service can be selected and input. To be.

  In the determination process of step S21, when it is determined that the received input operation is not an end operation, it is determined whether or not the operation is for the content information displayed in the main information display area MF (step S22). If it is determined in the determination process of step S22 that the operation is for the content information displayed in the main information display area MF, a process corresponding to the input operation is performed (step S23).

  For example, in step S23, page break display such as display of the next page of the displayed content information or display of the previous page, redisplay from the top of the currently displayed content information, or displayed content information Various processes corresponding to an input operation such as deletion from the DRAM 123 are performed, and thereafter, the processes from step S20 are repeated.

  In the determination process of step S22, when it is determined that the operation is not an operation for the content information displayed in the main information display area MF, it is determined that the response information is input to the advertisement information displayed in the advertisement display area CF. The process from S15 is repeated, and the process of sending response information to the newly displayed advertisement information to the common server device 2 is repeated.

  In this way, as shown in the flowcharts of FIGS. 7 to 9, main information such as a list of information providing services that can be provided from the common server device 2 to the member terminal 1 and content information, and advertisement information Is formed in HTML so as to be displayed in the main information display area MF and the advertisement display area CF of the display screen of the LCD 105 of the member terminal 1, and is provided to the member terminal 1 and displayed in the main information display area MF. And advertisement information displayed in the advertisement display area CF can be controlled separately.

  As a result, the member terminal 1 can recognize and recognize the input operation for the advertisement display area CF and the input operation for the main information display area MF or the menu bar. Different processing can be performed for the input operation on the main information display area MF and the input operation on the menu bar.

  For example, when an input operation is performed on the main information display area MF, the display of the advertisement information displayed in the advertisement display area CF is left as it is, and the main information displayed in the main information display area MF is modified. Processing for main information such as page processing and redisplay processing can be performed, and when an input operation is performed on the advertisement display area CF, for example, a request for providing new advertisement information is formed. It can be transmitted to the common server device 2 to receive new advertisement information, which can be displayed in the advertisement display area CF while keeping the display of the main information in the main information display area MF.

  Of course, even when the input operation performed on the main information display area MF is, for example, providing new main information to the common server device 2, the member terminal 1 can receive the new main information. A request for provision is formed and transmitted to the common server device 2, and new main information provided from the common server device 2 is displayed in accordance with the request, with the display of the advertisement information in the advertisement display area as it is. Can do.

  Information formed in response to an input operation performed on the advertisement display area CF from the member terminal 1 is transmitted to the common server device 2. Then, as shown in the flowchart of FIG. 9, in the process of step S <b> 18, the common server device 2 is accumulated. For this reason, as will be described later, based on the information stored in the common server device 2, for example, the information provision fee of the main information is set according to the number of accesses to the advertisement display area CF of the member terminal 1. Services such as discounts can be provided.

  As described above, since the main information and the advertisement information can be displayed separately in the main information display area MF and the advertisement display area CF of the LCD 105, the detailed advertisement information is described as follows. It is possible to more effectively perform advertisements through the member terminal 1 by providing only to the user of the member terminal 1 who intends to see this, or by providing an advertisement in a new manner. . In the following, an example of providing advertisement information that can be realized in the information communication system of this embodiment will be described in correspondence with the procedure of the flowcharts of FIGS.

[Advertising information provision example 1]
For example, as described below, information is provided only to the user of the member terminal 1 who intends to view the detailed advertisement information, and the information provision fee or the line usage fee of the user of the member terminal 1 who has received the detailed advertisement information. The cost of using the information providing service can be discounted.

  First, when the common server device 2 wants to see a company name, a product name, a service name, and detailed information about the company, a product, or a service, the common server device 2 touches the touch panel 106 on the advertisement display area CF with the pen 107. The advertisement information including the message instructing the user is formed and sent to the member terminal 1 together with main information such as a list of information providing services (step S6).

  The member terminal 1 separately displays the advertisement information and the main information in the advertisement display area CF and the main information display area MF of the LCD 105 (procedure S7), and accepts user input (procedure S8).

  When the user of the member terminal 1 performs an operation of bringing the pen 107 into contact with the touch panel 106 on the advertisement display area CF of the LCD 105 of the member terminal 1, the member terminal 1 detects this and detects the detailed advertisement information. A provision request is formed and sent to the common server device 2 (step S15).

  The common server device 2 receives and analyzes the request for providing the detailed advertisement information from the member terminal 1 (step S16), and forms and sends the detailed advertisement information to be displayed in the advertisement display area CF of the member terminal 1 (procedure). S17). In the case of this example, in the main server 21 of the common server device 2, for example, response information for the advertisement information is accumulated for each member terminal 1 (step S18), and the number of responses for each member terminal 1 is instantaneous. To be understood.

  Then, the member terminal 1 receives the detailed advertisement information from the common server device 2 and displays it in the advertisement display area CF of the LCD 105 (step S19).

  Thus, the detailed advertisement information can be provided through the member terminal 1 only to the user who has selected to provide the detailed advertisement information by performing the input operation on the advertisement display area CF.

  In this case, in this example, according to the number of response information with respect to the advertisement information accumulated for each member terminal in the common server device 2, that is, the number of accesses, a part of the information provision fee, the line usage fee, etc. As the information advertiser bears, only the user of the member terminal 1 who has received the detailed information can discount the information provision fee and the line usage fee that the user should bear.

  In this example, response information for advertisement information is stored for each member terminal 1, but response information for advertisement may be stored for each advertisement information for each member terminal 1. In this case, the common server device 2 can know which advertisement information the user of the member terminal 1 has responded to, so that the advertisement information that is the provider of the advertisement information for which the response has been made. The information of the member terminal 1 that has responded to the advertisement information by paying a part of the information provision fee or line usage fee of the member terminal 1 that has sent the response information to the advertisement information. You can discount the cost of using the provided service.

  That is, processing and services can be performed for each member terminal 1 and each advertisement information based on the response information for the advertisement information accumulated for each member terminal 1 and each advertisement information.

  In the common server device 2, it is of course possible to store response information for advertisement information for each advertisement information. In such a case, since it is possible to know how much a response has been made to the advertisement information and how much the response has occurred, the common server device 2 can clearly know the effect of the advertisement. In addition, this can be shown to advertisers, content providers, telecommunications carriers, etc., to show the superiority of the advertisement and the effectiveness of this information communication system.

  Further, the response information for the advertisement information may be stored for each member terminal 1, stored for each member terminal 1 and for each advertisement information, and further stored for each advertisement information.

  Further, the detailed advertisement information is divided into several parts and is provided in order, and after providing the first detailed advertisement information, when further provision of the detailed advertisement information is requested, the advertisement display area CF is again provided. By requesting an input operation, repeatedly sending response information, and depending on the level of detailed advertisement information up to which stage the detailed advertisement information is viewed, the member's points for that advertisement are added and added Depending on the points received, information provision fees and line usage fees can be discounted.

  In addition, first, a plurality of company names, a plurality of product names, and the like may be displayed in the advertisement display area CF, and advertisements of companies and products selected by the user's input operation of the member terminal 1 may be performed. . In this case, for each member terminal 1, points for the selected company or product are added.

  By doing so, a part or all of the information provision fee or the line usage fee of the member who is the user of the member terminal 1 who actually received the detailed advertisement information was provided to the member terminal 1 Since it is sufficient that the advertiser of the advertisement bears, the advertisement can be performed efficiently and effectively.

  Further, since the user of the member terminal 1 who does not want to see the detailed advertisement information information does not perform the input operation on the advertisement display area CF, the detailed advertisement information will not be transmitted. I don't see any information.

[Advertising information provision example 2]
Further, not only the advertisement information is directly displayed, such as a questionnaire survey using the information displayed in the advertisement display area CF, but also the information from the user of the member terminal 1 can be collected.

  For example, advertising information consisting of a product name, a brief explanation about the product, a questionnaire question about whether or not you want the product, and options such as “YES” and “NO” for the questionnaire question It is formed as information to be displayed in the display area CF, and is sent to the member terminal 1 together with the main information (step S6).

  The member terminal 1 separately displays the information to be displayed in the advertisement display area CF and the main information in the advertisement display area CF and the main information display area MF of the LCD 105 (step S7), and accepts the user's input. (Procedure S8).

  Then, the user of the member terminal 1 performs an operation of bringing the pen 107 into contact with the touch panel 106 on the display position “YES” or “NO” as an option for the question on the advertisement display area CF of the LCD 105 of the member terminal 1. When this occurs, the member terminal 1 detects this and forms response information for the advertisement display area CF, which indicates what is the answer to the question, that is, “YES” or “NO”. The message is sent to the common server device 2 (step S15).

  The common server device 2 receives the response information from the member terminal 1 and analyzes it (procedure S16), and newly forms and displays information to be displayed in the advertisement display area CF of the member terminal 1 (procedure S17). . For example, the information to be newly displayed in the advertisement display area CF includes a new question for the questionnaire and options for making the new question.

  In the case of this example, for each member terminal, a reply to the advertisement information of the member who is a user of the member terminal 1 is stored as member data information managed by the main server 21 of the common server device 2, for example. (Step S18). In this case, responses to the advertisement information are accumulated for each member terminal, each advertisement information, and each question.

  Then, the member terminal 1 receives the information including the questionnaire question from the common server device 2, and displays it in the advertisement display area CF of the LCD 105 (step S19). Then, an input operation by the user of the member terminal 1 is accepted, and the input operation received as described above is a determination process for determining whether or not the input operation is an end operation (step S21), and whether or not the input operation is for the main information display area. When the process (procedure S22) is performed and it is determined that it is neither an end operation nor an input operation to the main display area, the process from step S15 is repeated, and the questionnaire survey for the target product and the target product are performed. You can repeat the advertisement at the same time.

  In this way, in this example, by displaying information in the advertisement display area CF, the advertiser can perform an advertisement in a new form in which a questionnaire survey and an advertisement are simultaneously performed.

  In this case, the response information to the advertisement information from the member terminal 1 has a role as a question request for requesting the provision of the next question of the questionnaire and a role of notifying the common server device 2 of the answer to the question. is there. And in the common server apparatus 2, the answer with respect to a questionnaire can be accumulate | stored by accumulating this response information. Based on the answers to the questions of the accumulated questionnaire, the advertiser can perform market research, sales prediction of the product, and the like.

  In addition, depending on the status of responses such as whether all questions have been answered to the members who have answered the questionnaire, the advertiser must pay a part of the information provision fee, line usage fee, etc. It is possible to discount an information provision fee, a line usage fee, etc. that should be borne by a member who is a user of the member terminal 1. That is, also in this example, different processing can be performed for each member terminal 1, that is, for each member who is a user of the member terminal 1, based on the response information accumulated in step S18 for each member terminal 1.

  In addition, the response information for the advertisement may be accumulated for each member terminal 1 and for each advertisement information. In this case, as described above, the common server device 2 can know which advertisement information the user of the member terminal 1 has responded to. The information providing service of the member terminal 1 that has paid a part of the information provision fee and the line usage fee of the member terminal 1 that has transmitted the response information to the advertisement information provided by the principal and has responded to the advertisement information. You can discount the cost of using.

  In addition, the response information for the advertisement information, in this case, the answer to the questionnaire question, is accumulated for each advertisement information, that is, for each advertiser who conducted the questionnaire, so that the results for the entire questionnaire can be quickly obtained. Can be provided to advertisers.

  In addition, since the user of the member terminal 1 who does not want to answer a questionnaire or the like does not perform an input operation on the advertisement display area CF, a new question or the like will not be transmitted, so that it is displayed in the advertisement display area CF. The main information displayed in the main information display area MF can be viewed without being influenced by the information to be displayed.

  Thus, the main information and the advertisement information can be displayed in separate display areas, and the control and processing for each display area can be performed corresponding to each display area.

  When an input operation is performed on the advertisement display area CF, response information for advertisement information such as an access history for the advertisement display area CF is set for each member terminal or for each member terminal. Each advertisement information displayed on the CF or each advertisement information can be stored in the common server device 2.

  When the response information for the advertisement information is accumulated for each member terminal 1, for example, for each member terminal 1, an information provision fee or a line usage fee borne by the member who is a user of the member terminal 1 is charged. Processing and services can be performed for each member terminal 1 such as discounting according to the response status to the advertisement information.

  Further, when the response information for the advertisement information is stored in the advertisement information for each member terminal 1, for example, the information borne by the member who is the user of the member terminal 1 for each member terminal 1. The advertiser who is the provider of the advertisement information to which the response information is sent can be borne by the provider and the line usage fee. Thus, processing and services can be performed for each member terminal 1 and for each advertisement information.

  In addition, when response information for advertisement information is stored for each advertisement information, it is possible to quickly know how much response information has been received for each advertisement information. , You can quickly grasp the effectiveness of advertising.

  In addition, the provision example of an advertisement is not restricted to the above-mentioned provision example 1 and provision example 2, For example, advertisement is provided in various aspects, such as providing a quiz question etc. as advertisement information and giving a privilege to a correct answerer. It can be performed. That is, in the advertisement display area, various information such as names of products and services can be displayed, a response from the user of the member terminal 1 can be requested, and processing and services corresponding to the response can be provided.

  In this embodiment, the facsimile data and the e-mail data are described as being transmitted and received between the member terminal 1 and the common server device 2 using SMTP, but the present invention is not limited to this. Instead of using HTTP, the communication protocol for transmitting and receiving information between the member terminal 1 and the common server device 2 may be unified by using HTTP.

  In this case, when receiving facsimile data or e-mail data addressed to the user via the member terminal 1, the facsimile data or e-mail data is displayed in the main information display area MF, and the advertisement information is displayed as an advertisement. The information to be transmitted to the member terminal 1 can be formed in HTML so that the main information and the advertisement information are displayed in separate display areas as displayed in the area CF.

  That is, as in the case of receiving the information providing service using the WWW browser function described above, control and processing are performed for each display area by displaying facsimile data, e-mail, and advertisement information in different display areas. Can be.

  Further, in this embodiment, as shown in FIG. 6, the display screen of the LCD 105 is divided in the vertical direction (vertical direction) while maintaining the length in the horizontal direction (longitudinal direction), and the main information is displayed on the upper side. Although the area MF and the lower side are the advertisement display areas, the present invention is not limited to this. For example, the horizontal direction (longitudinal direction) of the display screen of the LCD 105 may be divided so that the main information display area and the advertisement display area are arranged in the longitudinal direction of the LCD 105. Further, the advertisement display area may be formed at an arbitrary position on the display screen of the LCD 105 in an arbitrary size like a so-called window. In this case, the display area other than the advertisement display area is the main information display area.

  In the above-described embodiment, the main information and the advertisement information are described as being provided from the common server device 2 to the member terminal 1 by HTML. However, the present invention is not limited to this, and the main information, the advertisement information, Can be transmitted in such a way that the member terminal 1 can distinguish them. In this case, the member terminal 1 may display the main information and the advertisement information in different areas as in the above-described embodiment.

  Further, in the above-described embodiment, the response information for the advertisement information is stored in the common server device 2, but not only the response information for the advertisement information but also the provision request for the information providing service requested to be provided, For example, the frequency of use of the information providing service can be managed by accumulating each information providing service.

  Of course, in this case as well, it is possible to store information provision service provision requests for each member terminal and manage the frequency of use of the information provision service for each member terminal. In addition, provision requests for information provision services can be accumulated for each member terminal and for each information provision service.

  Then, the response information for the advertisement information and the provision request for the information provision service are accumulated, and the information provision service is provided together with the information provision service to know the information provision service. When providing advertisement information, it is possible to know the effect of the advertisement in association with the information providing service, such as whether there are many responses to the advertisement information.

  In addition, by storing the response information for the advertisement information for each information providing service provided together with the advertisement information corresponding to the response information, the advertisement information is provided when the advertisement information is provided together with any information providing service. It is possible to know the effect of the advertisement in association with the information providing service, such as whether there are many responses to.

  In this case, the response information for the advertisement information may include information indicating what content information is displayed in the main information display area when the advertisement information is displayed in the advertisement display area. .

  In the above-described embodiment, the main information display area MF and the advertisement display area CF are formed in the display screen of the LCD 105 of the member terminal 1. However, the present invention is not limited to this. The member terminal 1 is provided with two display screens by, for example, mounting two different LCDs, one of the two different display screens is displayed as a first display area, and the other is displayed as advertisement information. The second display area may be used.

It is a figure which shows the outline | summary of the whole network structure to which the information communication system by this invention is applied. It is a figure which shows the specific network structural example of FIG. It is a block diagram which shows one Embodiment of the server apparatus by this invention. It is a figure which shows the external appearance of one Embodiment of the information communication terminal by this invention. It is a block diagram of one embodiment of an information communication terminal according to the present invention. It is a figure for demonstrating the main information display area and advertisement display area which are provided in the display screen of one Embodiment of the information communication terminal by this invention. It is a flowchart which shows the procedure in case the WWW browser function in one Embodiment of the information communication system by this invention is performed. It is a flowchart following FIG. It is a flowchart following FIG.

Explanation of symbols

  DESCRIPTION OF SYMBOLS 1 ... Portable wireless communication terminal (member terminal), 2 ... Common server apparatus, 3 ... Network for portable wireless communication terminals, 4 ... Access point, 5 ... Dedicated backbone network, 6 ... Wireless base station, 7 ... Network management server apparatus, DESCRIPTION OF SYMBOLS 11 ... Content provision apparatus, 21 ... Master server, 21M ... Memory, 22 ... Mail server, 23 ... Facsimile server, 24 ... Incoming notification server, 100 ... Portable radio | wireless communication terminal main body, 101 ... Cover, 102 ... Numeric keypad, 103 ... Antenna 105 ... LCD, 106 ... touch panel, 108 ... key button, 121 ... system control unit, 122 ... ROM, 123 ... DRAM, MF ... main information display area, CF ... advertisement display area

Claims (11)

An information providing system comprising a plurality of server devices and connected to an information communication terminal via a network,
Storage means for storing main information, first advertisement information, and second advertisement information which is detailed advertisement information for the first advertisement information;
Sending means for sending the main information and the first advertisement information in response to a request from the information communication terminal to the information communication terminal;
Detailed advertisement for sending second advertisement information, which is detailed advertisement information for the first advertisement information sent to the information communication terminal device, when receiving a response based on an input operation for the first advertisement information from the information communication terminal An information providing system comprising: a sending means.   The information providing system according to claim 1, further comprising response storage means for storing information related to a response based on an input operation for the first advertisement information from the information communication terminal.   The information providing system according to claim 2, wherein the response accumulation unit accumulates, for each first advertisement information, information related to a response to the first advertisement information from the information communication terminal.   The information providing system according to claim 2, wherein the response storage unit stores, for each information communication terminal, information related to a response to the first advertisement information from the information communication terminal.   The said response accumulation | storage means accumulate | stores the information regarding the response with respect to the said 1st advertisement information from the said information communication terminal for every said information communication terminal, and for every said 1st advertisement information. Information provision system. A server device connected to an information communication terminal via a network,
Receiving means for receiving a request for main information from the information communication terminal;
Sending means for sending the main information and the first advertisement information in response to a request from the information communication terminal to the information communication terminal;
The sending means receives second advertisement information, which is detailed advertisement information for the first advertisement information sent to the information communication terminal, when receiving a response based on an input operation for the first advertisement information from the information communication terminal. A server device that sends information for display on an information communication terminal.   The server apparatus according to claim 6, further comprising a response accumulation processing unit configured to accumulate information related to a response based on an input operation on the first advertisement information from the information communication terminal in a response accumulation apparatus. .   8. The response accumulation processing unit performs a process of accumulating information related to a response to the first advertisement information from the information communication terminal in the response accumulation apparatus for each first advertisement information. Server device.   8. The response accumulation processing unit performs a process of accumulating information on a response to the first advertisement information from the information communication terminal in the response accumulation device for each information communication terminal. Server device.   The response accumulation processing means performs processing for accumulating information related to a response to the first advertisement information from the information communication terminal for each information communication terminal and for each first advertisement information in the response accumulation apparatus. The server device according to claim 7. An information providing method used in a server device connected to an information communication terminal via a network,
A receiving step of receiving a request for main information from the information communication terminal;
A sending step of sending the main information and the first advertisement information in response to a request from the information communication terminal to the information communication terminal;
When a response based on an input operation for the first advertisement information is received from the information communication terminal, second advertisement information that is detailed advertisement information for the first advertisement information sent to the information communication terminal is displayed on the information communication terminal And a second sending step for sending information to be sent. An information providing method comprising:

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