JP2004350033A - Marketing information collecting system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To collect correct marketing information through virtual conversation with an imaginary person without making a user noticed about collecting marketing information. <P>SOLUTION: Voice from a user is identified at a voice identifying section 12, next conversation information is determined based on the identification results and information for determining next conversation information, and then the determined conversation information is delivered to the user from a voice information output section 14. A response voice from the user is associated with the conversation information and stored in a marketing information section 3c. <P>COPYRIGHT: (C)2005,JPO&NCIPI

Description

[0001]
TECHNICAL FIELD OF THE INVENTION
The present invention relates to a marketing information collection system, and more particularly, to a marketing information collection device using a virtual conversation system.
[0002]
[Prior art]
As a method of collecting marketing information, a method of asking a question about marketing and collecting answers to the question using the Internet or the like is widely known.
[0003]
On the other hand, in recent years, a virtual conversation system has been developed in which a user's voice is decoded using a voice identification technology, a scenario is developed according to the decoding result, and a conversation with a virtual person is enjoyed (Non-Patent Document 1). Reference 1).
[0004]
[Non-patent document 1]
EZ Virtual Talk (Internet URL: http://www.au.kdi.com/ezweb/contents/communication/index.html#EZ_VIRTUALTALK)
[0005]
[Problems to be solved by the invention]
However, in the conventional method of collecting marketing information using the Internet, it is obvious that the user is asking a question about marketing, and since the user gives a response consciously of the question itself, accurate marketing information can be obtained. There was a problem that it could not be collected.
[0006]
Further, the conventional virtual conversation system is for the purpose of enjoying a virtual conversation with a virtual person, and does not disclose a technology for collecting marketing information.
[0007]
The present invention has been made in view of the above-described circumstances, and does not make the user aware that the collection of information regarding marketing is being performed, and performs a virtual conversation with a virtual person, thereby obtaining accurate marketing information. It is an object of the present invention to provide a marketing information collecting device capable of collecting information.
[0008]
[Means for Solving the Problems]
Therefore, in order to achieve the above object, the first invention of the present invention includes a plurality of pieces of conversation information and information related to the plurality of pieces of conversation information, the decision information for determining the conversation information, and information on marketing. Means for storing scenario information for collecting information, means for identifying a voice from a user who responded to the conversation information, and the determination associated with the identified voice and the conversation information corresponding to the identified voice. Means for determining the conversation information based on the information, means for outputting the determined conversation information to the user, and obtaining a voice from the user corresponding to the output conversation information, Means for storing a voice in association with the determined conversation information and user identification information, and stores the information.
[0009]
In addition, the second invention of the present invention includes a plurality of conversation information, and scenario information for collecting information related to marketing, including decision information for determining the conversation information associated with the plurality of conversation information. In a marketing information collecting method in a marketing information collecting apparatus having a storing unit, a voice from a user who has responded to the conversation information is identified, and the voice associated with the identified voice and the conversation information corresponding to the identified voice is identified. Based on the decision information, determine the conversation information, output the determined conversation information to the user, obtain a voice from the user corresponding to the output conversation information, and obtain the obtained voice A marketing information collecting method, wherein the marketing information is collected in association with the determined conversation information and user identification information. That.
[0010]
BEST MODE FOR CARRYING OUT THE INVENTION
Hereinafter, a marketing information collecting system according to an embodiment of the present invention will be described with reference to the drawings.
[0011]
FIG. 1 is a diagram showing a schematic configuration of a marketing information collecting system according to an embodiment of the present invention.
[0012]
As shown in the figure, the user's telephones 4a, 4c and the mobile telephone 4b can access the server computer 2 via the public network (telephone line) 1. The server computer 2 has a database 3, and performs marketing information collection processing according to the embodiment of the present invention for incoming calls from the user's telephones 4a, 4c and the mobile telephone 4b.
[0013]
FIG. 2 is a functional block diagram of the marketing information collecting system according to the embodiment of the present invention.
[0014]
As shown in FIG. 1, the server computer 2 includes a user determination unit 11, a voice identification unit 12, a scenario control unit 13, and a voice information output unit 14.
[0015]
The user judging unit 11 performs a user authentication process based on information stored in the authentication information unit 3b of the database 3 when an incoming call is received from the user, and a user ID obtained in the user authentication process. Is stored in the marketing information section 3c.
[0016]
The voice identification unit 12 not only identifies the voice from the user, but also determines additional information such as gender and emotion from the voice. In addition, such a speech identification processing technique is disclosed in, for example, Japanese Patent Application Laid-Open No. 2002-91482.
[0017]
The scenario control unit 13 accesses the scenario information unit 3a stored in the database 3 based on the voice and the additional information identified by the voice identification unit 12, acquires the scenario information unit 3a, and acquires the acquired scenario information unit 3a. The scenario information is output to the audio information output unit 14.
[0018]
Further, the scenario control unit 13 obtains a voice of the user responding to the information output from the voice information output unit 14 from the user determination unit 11 and stores the obtained response voice information in the marketing information unit 3c. Perform
[0019]
The voice information output unit 14 outputs conversation information and the like acquired by the scenario control unit 13 to the user.
[0020]
FIG. 3 is a diagram showing the structure of the scenario information section 3a.
[0021]
As shown in the figure, the scenario information section 3a stores a system telephone number 21, a scenario 22, conversation information 23, moving image information 24, and decision information 25.
[0022]
The system telephone number 21 is the telephone number of the system dialed by the user, and the item of the scenario 22 indicates the identification information of the scenario.
[0023]
The item of the conversation information 23 indicates conversation information constituting the scenario. In the example shown in FIG. 3, scenario 1 has conversation information C1-1 to C1-4, and scenario 2 has conversation information C2-1 to C2-5.
[0024]
The conversation information 23 is associated with each other, and the association is performed by the determination information 25. The determination information 25 will be described later. In the embodiment of the present invention, the conversation information is information for acquiring marketing information and the like.
[0025]
Further, in the embodiment of the present invention, the voice of the conversation information is the voice of a celebrity (for example, idol, star, etc.).
[0026]
Examples of the conversation information include the following.
[0027]
1. Specific example of user 1-1. Specific conversation of gender information Q: ". Hello, Hello, I thank you phone call."
User A: "Hello, Hello, nice to meet you..."
By preparing such conversation information, the gender can be identified by the tone or wavelength of the response voice of the user.
[0028]
1-2. Specific conversation information of the user's current location Q: "I've been in Tokyo for two years now, where do you live now?"
User A: "It's Tokyo" ... Residing in Tokyo Such conversation information can be prepared and the current location of the user can be specified.
[0029]
1-3. Specific age information of the user's age group Q: "I ate" ○○○ "when I was in fifth grade in elementary school. What time were you? ''
User A: “I was also an elementary school student” ... 20s Such conversation information is prepared, and the age group of the user can be specified.
[0030]
2. Survey on evaluation and use of products and services 2-1. Product / Service Evaluation Conversation Information Q: "Thank you for buying OOOO. How was it delicious?"
User A: "Yeah, it was delicious" ... delicious A: "Well, I guess it tastes a little richer" ... I can prepare such conversational information with a strong taste and know the evaluation of products and services.
[0031]
2-2. Specific conversation information on user preferences Q: "I like XX because I'm from Kyushu. What do you like?"
User A: “Taste”… Taste A: “I always taste xx”… Taste This kind of conversation information can be prepared to specify the user's preference.
[0032]
2-3. Specific conversation information on where to buy Q: "I love convenience stores because the hours are irregular, but where do I always buy?"
By preparing such conversation information, it is possible to specify the purchase place of the user.
[0033]
User A: "I have many convenience stores too ..." Convenience store 2-4. Specific conversation information on consumption level Q: "I eat XX three times a week, but how much are you in a week?"
User A: “Hmm. About twice a week.” Such conversation information is prepared twice a week, and the degree of consumption can be specified.
[0034]
In this way, by determining the conversation information constituting the scenario in accordance with the information to be collected, it is possible to collect appropriate marketing information.
[0035]
The item of the moving image information 24 is associated with the conversation information 23, and stores moving image information corresponding to the content of the conversation information. For example, moving image information in which an idol speaks the conversation information is stored together with the conversation information.
[0036]
The item of the decision information 25 stores information for determining which conversation information is to be output next, based on the identification result of the user's response voice to the conversation information 23. In FIG. 3, the decision information D1-1 corresponding to the conversation information C1-1 stores the following information, for example, in the decision information D1-1. That is, the voice identification result of the response voice to the conversation information C1-1 is:
(A) If the gender is “male” and “happy”, conversation information C1-3 is output. (B) If the gender is “female” and “happy”, conversation information C1 is output. -2 is output (c) If the gender is "male" and "angry", there is no next conversation information (d) If the gender is "female" and "angry", the conversation is Information C1-4 is associated with conversation information like output. Various methods for associating conversation information with the decision information are conceivable.
[0037]
FIG. 4 is a diagram showing a case where the conversation information C-1 to C-11 are sequentially associated with the decision information, and FIG. 5 shows that the conversation information C-21 to C-29 is decided by the decision information. It is a figure showing the case where it is related in a form other than sequential.
[0038]
FIG. 6 is a diagram showing the structure of the authentication information section 3b.
[0039]
As shown in the drawing, the authentication information section 3b stores a system telephone number, a user telephone number, a user ID, and a user password for each user. In FIG. 6, the telephone number 31-1 of the system of the user A, the telephone number 31-2 of the user A, the ID 31-3 of the user A, the password 31-4 of the user A, and the telephone number 32-1 of the system of the user B , User B's telephone number 32-2, user B's ID 32-3, and user B's password 32-4. These pieces of information are used for authentication processing when a user accesses the marketing information collection device.
[0040]
FIG. 7 is a diagram illustrating the structure of the marketing information unit 3c.
[0041]
As shown in the drawing, the marketing information section 3c stores a user ID (Identification Information) 41, a number 42, conversation information 43, response voice information 44, and date and time information 45.
[0042]
In the marketing information unit 3c, conversation information 43, response voice information 44, and date and time information 45 are managed for each user ID. Here, the user ID is used as the identification information of the user, but may be any information that identifies the user (for example, the user's telephone number and password).
[0043]
The item of the number 42 is sequentially assigned a number for each user ID. In the item of the response voice information 44, the response voice information of the user corresponding to the conversation information is stored, and in the item of the date and time information 45, the date and time information at which the response voice information was acquired is stored.
[0044]
In FIG. 7, the fifth acquired information of the user ID “XXX” is the response voice information R3-3 corresponding to the conversation information C3-3, and the acquisition time is February 10, 2003. It is shown that it is 9:00.
[0045]
The fourth acquired information of the user ID "@" is the response voice information RN-5 corresponding to the conversation information CN-5, and the acquisition time is 10:00 on May 2, 2000. 00 minutes.
[0046]
Next, the operation of the marketing information collecting system according to the embodiment of the present invention will be described with reference to the flowcharts of FIGS.
[0047]
First, it is determined whether or not there is an incoming call from the user in the information collecting system according to the embodiment of the present invention (S1). If it is determined that there is an incoming call, then the first incoming call is made. It is determined whether or not there is (S2).
[0048]
The determination as to whether or not this is the first incoming call is made when the marketing information section 3c stores the user ID corresponding to the telephone number of the user. The relationship between the user's telephone number and the user ID is performed by referring to the authentication information section 3b.
[0049]
If it is determined that this is the first incoming call, authentication information from the user is received (S3), and it is determined whether the input authentication information is correct (S4). Whether the authentication information is correct or not is determined by using the telephone number of the user notified by the user as a key, whether the input authentication information matches the authentication information stored in the authentication information section 3b. Is determined by In the embodiment of the present invention, the authentication information input by the user is a user ID and a user password, the telephone number of the user's system is a destination number, and the telephone number of the user is a telephone number. It is assumed that the number notification setting is set.
[0050]
In S4, when it is determined that the authentication information is correct, the login is permitted, and when it is determined that the authentication information is not correct, the authentication information is input again. On the other hand, if it is determined in S2 that the incoming call is not the first incoming call, the authentication information is not input by the user, but is stored in the authentication information section 3b based on the telephone number of the user and the telephone number of the system. The authentication processing is performed with reference to the authentication information. If it is determined in S5 that the password is correct, the login is permitted. If it is determined that the password is not correct, the process proceeds to S3, and the authentication information is input.
[0051]
When the login is performed, as shown in FIG. 9, first, the first conversation information and the moving image information are output to the user (S11). This initial conversation information and the like are assumed to be predetermined for each system. Then, a response voice corresponding to the output conversation information and moving image information is received, and voice identification processing is performed (S12).
[0052]
Then, the next conversation information and moving image information are determined based on the identification result of the response voice and the determination information corresponding to the conversation information (S13), and the determined conversation information and moving image information are output (S14).
[0053]
Next, it is determined whether or not a response voice to the conversation information or the like output in S14 has been received (S15). If it is determined that the response voice has been received, date and time information is obtained (S16). The response voice and the acquired date and time information are stored in the marketing information section 3c in association with the user ID and the conversation information as shown in FIG. 7 (S17). At this time, a sequential number is assigned to each response voice recorded for each user ID and registered.
[0054]
Thereafter, based on the decision information corresponding to the conversation information output in S14, it is determined whether the conversation information output in S14 is the last conversation information (S18). If it is determined in S18 that the information is the last conversation information, the process ends. On the other hand, if it is determined that it is not the last conversation information, the process returns to S12.
[0055]
FIG. 10 is a diagram illustrating an example of a conversation image when the marketing information collection system according to the embodiment of the present invention is used.
[0056]
Therefore, according to the marketing information collecting system according to the embodiment of the present invention, since the marketing information is collected while performing the virtual conversation with the user, more accurate marketing information can be collected from the user.
[0057]
Also, since the user's voice is stored in association with the conversation information, the user's live voice can be directly heard, and a more accurate marketing survey can be performed. Furthermore, since the response voice data to be stored is attached with additional information such as date and time information and a sequential number, the additional information can be used as a key for extracting marketing information, which is convenient for extracting marketing information. It is.
[0058]
In the above-described embodiment, the case where the conversation information is associated with the moving image information has been described. However, only the conversation information may be used.
[0059]
Note that the present invention is not limited to the above-described embodiment as it is, and can be embodied by modifying constituent elements in an implementation stage without departing from the scope of the invention. Various inventions can be formed by appropriately combining a plurality of constituent elements disclosed in the above embodiments. For example, some components may be deleted from all the components shown in the embodiment. Further, components of different embodiments may be appropriately combined.
[0060]
【The invention's effect】
As described in detail above, according to the present invention, accurate marketing information is collected in a virtual conversation with a virtual person without making the user realize that the information is collected about marketing. can do.
[Brief description of the drawings]
FIG. 1 is a diagram showing a schematic configuration of a marketing information collecting system according to an embodiment of the present invention.
FIG. 2 is a functional block diagram showing functions of a marketing information collecting system according to the embodiment of the present invention.
FIG. 3 is a diagram showing a structure of a scenario information unit 3a.
FIG. 4 is a diagram illustrating a case where conversation information C-1 to C-11 are sequentially associated with each other by decision information.
FIG. 5 is a diagram showing a case where conversation information C-21 to C-29 are associated in a non-sequential manner by decision information.
FIG. 6 is a diagram showing a structure of an authentication information section 3b.
FIG. 7 is a diagram showing a structure of a marketing information unit 3c.
FIG. 8 is a flowchart for explaining an operation of the information collection system according to the embodiment of the present invention.
FIG. 9 is a flowchart for explaining an operation of the information collection system according to the embodiment of the present invention.
FIG. 10 is a diagram showing an example of a conversation image when the marketing information collection system according to the embodiment of the present invention is used.
[Explanation of symbols]
DESCRIPTION OF SYMBOLS 1 ... Public network, 2 ... Server computer, 3 ... Database, 3a ... Scenario information part, 3b ... Authentication information part, 3c ... Marketing data information part, 4a-4c ... Phone, 11 ... User determination part, 12 ... Voice recognition , 13 ... scenario control unit, 14 ... voice information output unit, 21 ... system telephone number, 22 ... scenario, 23 ... conversation information, 24 ... video information, 25 ... decision information, 41 ... user ID, 42 ... number, 43 ... conversation information, 44 ... response voice, 45 ... date and time information.

Claims (11)

A plurality of conversation information, means associated with the plurality of conversation information, including decision information for determining the conversation information, and storing scenario information for collecting information about marketing;
Means for identifying speech from the user in response to the conversation information;
Means for determining the conversation information based on the identified voice and the determination information associated with the conversation information corresponding to the identified voice,
Means for outputting the determined conversation information to the user,
Means for acquiring voice from a user corresponding to the output conversation information, and storing the acquired voice in association with the determined conversation information and user identification information. Information collection device. 2. The marketing information collection device according to claim 1, wherein the identification information of the user includes a telephone number of the user. 2. The marketing information collection device according to claim 1, wherein the identification information of the user includes a password. 2. The marketing information collection device according to claim 1, further comprising: a unit for storing information indicating an acquisition date and time of the acquired audio together with the acquired audio. The marketing information collecting device according to claim 1, wherein the plurality of conversation information items are associated with each other by the determination information. Further comprising means for storing video information in association with each of the plurality of conversation information,
The marketing information collection device according to claim 1, wherein the conversation information output means outputs the determined conversation information and video information associated with the determined conversation information. 2. The marketing information collection device according to claim 1, wherein the conversation information includes voice information of a famous person. The marketing information collection device according to claim 6, wherein the moving image information includes video information of a famous person. A plurality of conversation information, and a marketing information collecting apparatus including means for storing scenario information for collecting information related to marketing, including decision information for determining the conversation information, associated with the plurality of conversation information. In collecting marketing information,
Identify the voice from the user who responded to the conversation information,
Based on the determined information associated with the identified voice and the conversation information corresponding to the identified voice, determine the conversation information,
Outputting the determined conversation information to the user,
A method for collecting marketing information, comprising: obtaining a voice from a user corresponding to the output conversation information; and storing the obtained voice in association with the determined conversation information and user identification information. 10. The marketing information collecting method according to claim 9, wherein the step of storing the acquired voice further stores information indicating an acquisition date and time of the obtained voice together with the obtained voice. The marketing information collecting method according to claim 9, wherein the plurality of pieces of conversation information are associated with each other by the determination information.

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